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Wisconsin Broadcaster Sep Oct 2016

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Wisconsin Broadcaster Sep Oct 2016 SEPTEMBER/OCTOBER 2016 CHAIR’S COLUMN WBA Foundation Turnover These days, folks we employ in our television and radio to Sponsor U.S. the average stations, the length of time spent in a job is even shorter. As a News Director friend of mine says, “I Senate Debate worker hire people for a living, stays in his Which brings me and do a little TV News on the side.” or her job to the subject Which brings me to the Tom Allen for 4.6 of workplace subject of workplace WBA Chair years. That’s longevity, and longevity, and how our according to the most view of that continues how our view to evolve. Most of us recent bureau of labor of that continues have a fair number of statistics numbers I to evolve. employees in our stations who have Russ Feingold Ron Johnson could find. been there for Those same stats show that with decades. We often celebrate employee anniver- Your Wisconsin Broadcasters younger workers, many of the saries of thirty or forty years, some even longer. I Association Foundation is pleased wonder what that will look like in a decade or CONTENTS two. Will a twenty-year anniversary be the to announce that the 2016 U.S. Chair’s Column. Front page milestone that forty is today? I think that’s quite Senate debate between incumbent President’s Column . 2 continued on page 3 > continued on page 3 > Phillips celebrates 63 years!. 4 2016 Broadcasters Clinic . Front page, 5-7 Awards Committee: Deconstructing the Rules. 8 Educators’ Column. 9 2016 Broadcasters Clinic Awards Committee: Using awards to motivate your station. 10 Jacobs Media/WBA Digital Partnership 12 Celebrates 60th Anniversary Young Professionals’ Column . 14 Is Your Station Protected? . 15 The session agenda for The Poynter Sensemaking Summit. 15 the 60th Anniversary WBA Assistance Action Plan for EEO Compliance Now Updated . 16 WBA Broadcasters We look forward to WBA Joins in Filing Urging the FCC to celebrating Eliminate Retention of “Letters from the Clinic and Upper Public” in Public Inspection File . 18 Midwest SBE meeting with you the Can Your Essential Engineering Personnel has been set and is Get Through to Your Transmitter and Leonard Charles 60th Anniversary Keep You On-Air in an Emergency?. 18 Chair, Broadcasters published inside. of the WBA Renews Insight Edge Clinic Committee Weekly Member Service . 18 The event takes place at Broadcasters NCSA/PEP (Public Educatiion Program) Madison Marriott West, October 11-13. Update . 20 Clinic WBA Serving You. 22 Along with the WBA, all four Wisconsin P1+. 24 Your WBA Foundation Presents... chapters of the Society of Broadcast Business-Succession Options. 25 Engineers host the event and are well Omnia, Make Better Hires . 25 represented on the Clinic Committee. one of the best engineering conferences Educational Support Grants. 26 WBA Foundation Scholarship These professionals take their responsi- in the country. In fact the Society of Competition Underway . 27 bility very seriously, making the event Broadcast Engineers recognized last Do You Need EEO Credit? . 27 Calendar of Events. Back page continued on page 4 > PRESIDENT’S COLUMN Is your station 800-236-1922. I’d love to talk to you! among the list To highlight just a few of our upcoming events: of stations that Saturday, October 1 The Poynter Wisconsin Broadcasters Association participate in Sensemaking Summit (see page 15) Wisconsin has been chosen by the Poynter Officers & Board of Directors Michelle the WBA’s Institute as one of the few lucky states to offer OFFICERS 2016-2017 Vetterkind, this half-day program with Al Tompkins and Chair of the Board CAE NCSA/PEP Elissa Yancey. The Summit will help make your WBA President Tom Allen program? reporting more reliable and will make your Quincy Broadcast Group, Madison and CEO journalism stand out. The WBA’s Vice Chair - Radio/Chair Elect October 13–15, WBA Dick Record NCSA/PEP Program is what Revenues Broadcasters Clinic Family Radio, La Crosse allows your WBA to provide (front page, and pages you with the majority of the Dues 5% Vice Chair - Television 5 through 7) As a Steve Wexler many services/offerings we Conferences/ Meetings 13% matter of fact, it’s the E. W. Scripps Company, Milwaukee do (see the list on pages 22 NCSA/PEP 60th Anniversary of Treasurer and 23.) 75% Programs/ the Broadcasters Clinic. Nancy Douglass Services To help provide you with an 7% You won’t to miss this WLKG-FM, Lake Geneva idea as to how reliant your Award-winning, three- Secretary WBA (like all State day regional event that Steve Lavin Broadcasters Associations) last year drew WBAY-TV, Green Bay is on NCSA/PEP income, this graph shows the attendees from 24 states. I’d like to congrat- Immediate Past Chair relative contribution of NCSA/PEP income to the ulate our own Linda Baun, Leonard Charles Scott Chorski overall WBA revenue budget for an average and the entire Clinic committee for again WKBT-TV, La Crosse year. being recognized by the National Society President & CEO If you are on the list on pages 20 and 21 (and of Broadcasters Engineers for the BEST Michelle Vetterkind, CAE the majority of you, by far are) – THANK YOU! Regional Convention! Certainly well [email protected] If you are not on the list, I strongly urge you deserved! Make sure to send your engineers Vice President - Administration to take part in this important partnership. and managers. Come join us for the exhibits. Linda Baun If you have any questions as to how the We’d LOVE to have you there! You will NOT be [email protected] program works, please feel free to contact disappointed. BOARD OF DIRECTORS me at [email protected] or Finally, in keeping with our time-honored > Chris Bernier Radio Plus, Marinette/Fond du Lac Lynn Bieritz Mid-West Family Broadcasting, Eau Claire Keith Bratel iHeartMedia, Madison Brad Heinkel WAOW-TV, Wausau JT Koser Koser Radio Group, Rice Lake/Hayward Lupita Montoto La Movida WLMV Radio, Madison Gene Purcell Wisconsin ECB, Madison Chuck Steinmetz WITI-TV, Milwaukee Don Vesely WMTV-TV, Madison Jan Wade WISN-TV, Milwaukee Richard Wood Resonant Results, Cottage Grove Michael Wright Midwest Communications, Wausau Ex Officio - NAB Board Tom Walker Mid-West Family Broadcasting, Madison WBA Board minutes are always available for members. Please email Linda Baun at [email protected] to request a copy. Wisconsin Broadcasters Association 44 E. Mifflin Street, Suite 900 Madison, WI 53703 Phone (608) 255-2600 L to R: Steve Wexler, Jan Wade, Congresswoman Gwen Moore, Michelle Vetterkind, Colleen Valkoun, Shirley Ellis (Senior Advisor to Toll Free (800) 236-1922 Congresswoman Moore), and Mark Strachota. wi-broadcasters.org 2 Wisconsin Broadcaster | wi-broadcasters.org CHAIR’S COLUMN Continued from page 1 possible. And while we realize that the tradition of always to show interest in a team member, or reward Well, I’ll be the first people spending an entire career with one organi- someone’s good performance. Yet, that’s exactly zation is long gone, does that mean we need to be what we should be doing on a consistent basis. It’s to admit that when resigned to the fact that job hopping is the new important to remind ourselves to not get so caught things get hectic, norm? up in putting out fires that we neglect to shine a light when budgets aren’t While there will always be turnover, and a certain on all the positive things happening around us each amount of that is actually healthy, I think most of us and every day. being met or I’ve want to create a work environment where people And since we started with the subject of longevity in spent a day on truly enjoy being part of the team, and have no the workplace, I’d like to recognize the significant desire to leave. longevity we have with our wonderful WBA staff. This complicated HR First Call, an employee assistance program, notes year, Michelle celebrates 21 years with the WBA. issues, my next that there are four key factors needed to create and And Linda and Liz each have more than a decade thought isn’t always maintain a positive work environment. They are: of service. I know I speak for all of you in thanking to show interest in a • Telling people what you expect of them. each of them for everything they do for our Association! • Showing interest in your team members. team member, or • Creating an encouraging environment. reward someone’s • Recognizing and rewarding good performance. 2016 Election & LUC Dates good performance. Sounds simple, doesn’t it? General Election November 8, 2016 Well, I’ll be the first to admit that when things get hectic, when budgets aren’t being met or I’ve spent a LUC Period Begins September 9, 2016 day on complicated HR issues, my next thought isn’t U.S. SENATE DEBATE Continued from page 1 PRESIDENT’S COLUMN Continued from page 2 U.S. Senator Ron Johnson and Democratic challenger Russ Feingold will be held on Friday, October 14th in the Green Bay/Appleton market starting at 7:00 p.m. The hour-long debate will be offered statewide to Wisconsin television and radio stations for live broadcast and/or re-broadcast. “The WBA Foundation is honored to continue our more than 25-year tradition of these important debates as part of the civic and political process,” said WBAF President & CEO Michelle Vetterkind. “I appreciate opportunities like this to continue L to R: Don Vesely, Keith Bratel, Michelle Vetterkind, Congressman Mark Pocan, and Gene Purcell.
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