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Edox Becomes Premium Partner of the Sauber F1 Team Press Release Edox becomes Premium Partner of the Sauber F1 Team Les Genevez, 26th February 2016 The Sauber F1 Team is pleased to announce Edox as a Premium Partner ahead of the 2016 FIA Formula One Championship. The Swiss watch manufacturer Edox embodies more than 130 years of innovation and Swiss watchmaking tradition. Edox is one of Switzerland’s fastest growing watch manufacturers for luxurious timepieces dedicated to the worlds of motorsport and watersports, but it also offers a stylish range for sophisticated watch aficionados. Monisha Kaltenborn, Team Principal of the Sauber F1 Team: We are very pleased to be able to announce a new partnership with such a prestigious brand. Edox and the Sauber F1 Team are a perfect match and it is great to have Edox on board as one of our Premium Partners in what is a long-term partnership. Not only are crafts and timing two shared attributes that define both companies, there are also strong foundations between our companies. Both companies have a tradition as family businesses in Switzerland and stand for efficiency, accuracy, high-tech, design, further development and continuing optimisation. Alexandre Strambini, CEO of Montres Edox & Vista SA: Formula One is an ideal platform for our brand. Formula One, and the Sauber F1 Team in particular, stands for Swiss precision, cutting-edge technology, innovation and history. These are all values which have similarly strengthened the Edox brand philosophy from the beginning and which define our affinity with motor sport’s crowning discipline. Furthermore, Formula One enjoys above-average popularity in Europe, America and Asia, where Edox has a growing distribution. For us, as a Swiss watch company with a watchmaking history dating back more than 130 years, it is very important to work together with the appropriate team. With its Swiss roots, high performance aspirations and a huge popularity rating, the Sauber F1 Team is the ideal partner for us. We will soon launch the first amazing timepiece carefully engineered for the fastest drivers on our planet. About Sauber Motorsport In 1970 Peter Sauber founded his company and designed his first racing car in the cellar of his parents’ house. The race team grew steadily and enjoyed its first major international successes in the late 1980s. As the Mercedes works team, Sauber celebrated a one-two victory in the Le Mans 24-hour race in 1989 and back-to-back Drivers’ and Manufacturers’ titles in the World Sports Car Championship in 1989 and 1990. In 1993 Sauber entered Formula One. Among the team’s F1 highlights have been a fourth-place finish in the Constructors’ World Championship in 2001 as an independent team and – in partnership with BMW – a one-two finish in the 2008 Canadian Grand Prix on the way to third place in the constructors’ standings that year. In 2010 Sauber became an independent outfit once again. About Edox Edox embodies over 130 years of innovation and Swiss watchmaking tradition. Edox is one of Switzerland’s fastest growing watch manufacturers for luxurious timepieces dedicated to the world of motorsports on land and water, but it also offers a stylish range for sophisticated watch aficionados. The Edox story began back in 1884 with the founding of its first atelier in Switzerland. 132 years later, Edox’s timepieces are still inspired by tradition and know-how, but also innovative design and technical perfection. Aiming for a leading position among the top five Swiss watch brands in the segment, Edox's existence has been studded with success and horological inventions. As early as the 1960s, Edox launched sports watches, some of which were water resistant to 500 metres and incorporated technical materials such as titanium, carbon and ceramics. Since its beginnings, Edox has had a very clear vision of its growth and development thanks to its innovative ideas and ceaseless design research, while simultaneously maintaining the classic traditions of watchmaking know-how. Edox has thus become a benchmark brand in timekeeping for sports competitions. In Ancient Greek, Edox means measuring time. As the official watch partner of the Sauber F1 Team, Edox underlines the sporting values of the quest for performance, precision and pushing oneself to the limit. For more information, visit : www.edox.ch or www.sauberf1team.com Pictures of the new partnership with Sauber available on our Edoxnet. Media contact Edox: Laurence Wiedmer, [email protected], Tel. +41 32 484 70 21 Edox Social Medias: Facebook : https://www.facebook.com/edoxswisswatches/ Instagram : https://www.instagram.com/edoxswisswatches/ Twitter : https://twitter.com/EdoxWatches Youtube : https://www.youtube.com/EdoxWatches Pinterest : https://pinterest.com/edoxwatches/ Media contact Sauber F1 Team: Robert Höpoltseder, [email protected], P. +41 44 937 94 50, M. +41 79 770 18 19 Marleen Seilheimer, [email protected], P. +41 44 937 92 45, M. +41 79 264 28 49 Media: media.sauberf1team.com Facebook : facebook.com/sauberf1team Google+: www.google.com/+sauberf1team Twitter: twitter.com/sauberf1team Youtube: www.youtube.com/sauberf1team Pinterest: www.pinterest.com/sauberf1team Instagram: www.instagram.com/sauberf1team .
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