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ISSN: 2303-4564 PROCEEDINGS BOOK Vol. 3 April, 2016 21-22 April, 2016 Sarajevo, Bosnia and Herzegovina icesos.ibu.edu.ba PROCEEDINGS BOOK International Conference on Economic and Social Studies (ICESoS’16) “Regional Economic Development: Entrepreneurship and Innovation” April 21-22, 2016, Sarajevo, Bosnia and Herzegovina PUBLISHER: International Burch University EDITOR: Merdžana OBRALIĆ Emina MEKIĆ CONFERENCE PARTNERS: International Burch University, Sarajevo, Bosnia and Herzegovina University of Zenica, Zenica, Bosnia and Herzegovina University of Tuzla, Faculty of Economics, Bosnia and Herzegovina University of East Sarajevo, Bosnia and Herzegovina Epoka University, Albania Ekonomski Fakultet Podgorica, Montenegro DTP&DESIGN: Alen ČAMDŽIĆ, Design Thinking, International Burch University PRINTED BY: International Burch University CIRCULATION: 400 copies PLACE OF PUBLICATION: Sarajevo Copyright © International Burch University, 2016 INTERNATIONAL BURCH UNIVERSITY PUBLICATION NO: ISSN: 2303-4564 Reproduction of this Publication for Educational or other non-commercial purposes is authorized without prior per- mission from the copyright holder. Reproduction for resale or other commercial purposes prohibited without prior written permission of the copyright holder. Disclaimer: While every effort has been made to ensure the accuracy of the information, contained in this publication, Burch University will not assume liability for writing and any use made of the proceedings, and the presentation of the participating organizations concerning the legal status of any country, territory, or area, or of its authorities, or concerning the delimitation of its frontiers or boundaries. PROCEEDINGS BOOK Vol. 3 April, 2016 21-22 April, 2016 Sarajevo, Bosnia and Herzegovina icesos.ibu.edu.ba International Conference on Economic and Social Studies (ICESoS’16) Local Organizing Committee: Ali COŞKUN, Dean of Faculty of Economics and Social Sciences Merdžana OBRALIĆ, Chair of Conference Nataša TANDIR, Co-chair Edin SMAJIĆ, Co-chair Mersid POTURAK, Co-chair Vedran MILOJICA, Administrative assistant Emina MEKIĆ, Administrative assistant Ensar MEKIĆ, Administrative assistant Zerina NOVALIĆ, Administrative assistant Aldina RASTODER, Administrative assistant Almir LJESKOVICA, Administrative assistant Haris TANDIR, Administrative assistant Amar ČOLAKOVIĆ, Administrative assistant International Scientific Committee: Ümit ALNIAÇIK Kocaeli University Turkey Romina ALKIER University of Rijeka Croatia Hamza ATEŞ Medeniyet University Turkey T.S.Devaraja B.COM University of Mysore India Maja BACOVIC University of Montenegro Montenegro Anto BAJO Zagreb University Croatia Tomislav BAKOVIC Zagreb University Croatia Zoltan BARACKAI Zagreb University Croatia Yusuf BAYRAKTUTAN Kocaeli University Turkey Vlatka BILAS Zagreb University Croatia Predrag BJELIC Belgrade University Serbia Ruzica BRECIC Zagreb University Croatia F. Burcu CANDAN Kocaeli University Turkey Vladimir CAVRAK Zagreb University Croatia Thierry COVILLE Novancia Business S.Paris France Mirjana DRAGICEVIC Zagreb University Croatia Ivana DRAZIC LUTILSKY Zagreb University Croatia Teoman DUMAN International Burch University B&H Karl DUNZ The American University of Paris France Ufuk DURNA Akdeniz University Turkey Can ERGUDER Izmir Development Agency Turkey Ugur ERGUN International Burch University B&H Milorad FILIPOVIC Belgrade University Serbia Thomas GEHRIG University of Vienna Austria Ali GOKSU International Burch University B&H Aida HABUL Sarajevo University B&H Erk HACIHASANOGLU Istanbul Stock Exchange Turkey Amir HADZIOMERAGIC Sarajevo School of Science and BIH Technology Meliha HANDZIC International Burch University B&H 4 ICESoS 2016 - Proceedings Book Regional Economic Development: Entrepreneurship and Innovation Fahmi IBRAHIM Glasgow Caledonian University UK Erkan ILGUN International Burch University B&H Sanchez Fung JOSE Kingston University London UK Mislav JOSIC Zagreb University Croatia Vesna KARADZIC Montenegro University Montenegro Resat KARCIOĞLU Atatürk Üniversitesi Turkey Nafija KATTARWALA Deemed University India Harun KAYA İstanbul University Turkey Marko KOLAKOVIC Faculty of Economics Zagreb Croatia Zarylbek KUDABAEV American University CA USA Tarik KURBEGOVIC SASE B&H Maja LAMZA MARONIC Josip Juraj Strossmayer University of Croatia Osjek Ivana MAMIC SACER Zagreb University Croatia Boban MELOVIC University of Montenegro Montenegro Goran MIRASCIC Sarajevo School of Science and B&H Technology Adisa OMERBEGOVIC Sarajevo School of Science and B&H Technology Nermin ORUC International University of Sarajevo B&H Nidzara OSMANAGIC Zagreb University Croatia Jasmina OSMANKOVIC Sarajevo University B&H Gökhan ÖZER Gebze Institute of Technology Turkey Kursad OZLEN International Burch University B&H Anita PAVKOVIC Zagreb University Croatia Ashly H. PINNINGTON The British University in Dubai Dubai, UAE Semsudin PLOJOVIC University of Novi Pazar Serbia Milivoje RADOVIC University of Montenegro Montenegro Zijada RAHIMIC Sarajevo University B&H Sukrija RAMIC Islamski predagoski fakultet B&H Maja RIMAC-BJELOBRK Sarajevo School of Science and B&H Technology A. Tansu SAY Kocaeli University Turkey Hrvoje SIMOVIC Zagreb University Croatia Dubravka SINCIC CORIC Zagreb University Croatia Lorena SKUFLIC Zagreb University Croatia Dimitris SOTIROPOULOS Kingston University London UK Name SURNAME University Country Kasim TATIC Sarajevo University B&H S. Gonca TELLI YAMAMOTO Okan University Turkey Ahmed TOLBA American University in Cairo Egypt Jaroslaw WITKOWSKI Wroclaw University of Economics Poland Azra ZAIMOVIC Sarajevo University B&H Tarik ZAIMOVIC Sarajevo University B&H Alexander ZEITLBERGER University of Graz Austria Matej ZIVKOVC International Burch University B&H Darko PETKOVIC Zenica University B&H Ljerka CEROVIC University of Rijeka Croatia Slobodan IVANOVIC University of Rijeka Croatia ICESoS 2016 - Proceedings Book 5 CONTENTS Development of a bank security system using programmable logic controller (PLC) .............................................................................................15 Anis Skopak, Semir Šakanović The Relationship among Personal Background, Personality Traits, Environmental Factors and Entrepreneurial Intention of Women in Northern Montenegro ............................................27 Minela Hadžić, Sait M. Dinç Adoption of Standard for Information Security ISO/IEC 27001 in Bosnia and Herzegovina ......35 Anis Skopak, Semir Šakanović Impact of Higher Education Service Quality on Student Satisfaction and its influence on Loyalty: Focus on First Cycle of Studies at Accredited HEIs in BH ...........................................43 Ensar Mekić, Emina Mekić Business Continuity Management in Higher Education: Response Plan for the Threat of Negative Media Representation .................................................................................................57 Anelina Durmo European Banking Union: Effects and Challenges ........................................................................75 Emina Žunić Dželihodžić Aroma Marketing Concept and the Level of Awareness Among Bosnia and Herzegovina population ...............................................................................................83 Irma Imamović Implementation of an Enterprise Resource Planning (ERP) and its effect on the management accounting system .......................................................................................99 Amar Čolaković The Effects of ICT Application in Primary Schools .........................................................................111 Nusreta Omerdić, Mediha Riđić, Samira Beba ICESoS 2016 - Proceedings Book 7 International Conference on Economic and Social Studies (ICESoS’16) Passengers’ Satisfaction in Coach Travel in Bosnia and Herzegovina - Study on Perception of University Students in Sarajevo .......................................................................................................119 Adis Ćatić, Edin Smajić Effects of Social Media Communication on Brand Equity and Brand Purchase Intention: A Case Study on Domestic Brands in Bosnia and Herzegovina .....................................................129 Sumeja Softić, Mersid Poturak Impact of Leasing Performance Factors on Customer Satisfaction; Emphasis on VB Leasing ..................................................................................................................139 Almir Ljeskovica, Merdžana Obralić Enterprise Resource Planning System implementation: Critical success factors that affect ERP implementation in Bosnia and Herzegovina ................................................................................155 Senida Vatreš Behavioral Finance Perspective on Managerial Decision Making Under Risk in Commercial Banks .......................................................................................................................167 Amra Halaba, Ali Coşkun The Characteristics and Dynamics of Management Controls in Small and Medium Enterprises: Measuring Performance According to Employee Stimulation ...................................................181 Lejla Huseinbašić The Effects of Family And Nursery Cooperation in The North Sandzak Region .......................193 Zehra Hasanović Turning the Crisis into Opportunity: Case of Banvit ......................................................................203 Mustafa Tok, Erhan Atay Turkish Automobile Market Analysis ...............................................................................................223