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Contents Management Board of Ethiopian Airlines 2 CEO’s Message 3 Ethiopian Airlines Management Team 4 Embarking on a long-range reform I. A new Chief Executive Officer at the helm 5 II. A Year of Rapid Change 5 III. Operations Review 6 IV. Measures to Enhance Profitability 7 V. Human Resource Development 11 VI. Fleet Planning and Financing 12 VII. Information System 12 VIII. Tourism Promotion 13 IX. Corporate Social Responsibility (CSR) Measures 14 Finance 16 Auditors Report and Financial Statements 22 Domestic Route Map 39 International Route Map 40 Ethiopian Airlines Offices 42 Ethiopian Airlines General Sales Agents 43 Annual Report 2003-04 1 Management Board of Ethiopian Airlines H.E. Ato Seyoum Mesfin – Board Chairman H.E. Ato Haile Assegidie – Vice Board Chairman Maj. General Alemshet Degfie – Board Member Ato Aberra Mekonnen – Board Member Col. Semret Medhane – Board Member Capt. Mohammed Ahmed – Board Member Ato Gebremedhin G/Hiwot – Board Member Ato Beniam Hirabo – Board Member Ato Matewos Menu – Board Member Ato Girma Kumbi – Board Member Ato Haileleul Mulugeta – Board Secretary 2 Annual Report 2003-04 3 CEO’s Message It is my great pleasure to report yet another year of In terms of cost reduction two items dominated our record revenue and operating profits at Ethiopian agenda: fuel cost and distribution cost. It seems Airlines. Operating revenue surpassed the 3 billion high fuel cost will be with us for a while. Our short- mark for the first time ever reaching 3.4 billion birr, term measures include fuel surcharges and close a 21% increase as compared to the previous budget monitoring of operations to fly the shortest possible year. Operating profit for the period is 269 million distance. On the long run, however we need to birr, almost double of last year’s 136 million birr. seriously consider hedging. The growth in revenue and operating profits was We are taking measures to curb rising distribution a result of a 10% increase in the number of costs. We are providing training to our staff and passengers carried and a 34% rise in freight ton partners (travel agents) to eliminate wastage from kilometres during the period. As always revenue the booking and ticketing process. As for the cost from services provided to other airlines, particularly structure of distribution costs, we are looking into from maintenance and engineering, contributed how we can participate and benefit from industry- significantly to the bottom line. wide consultations and negotiations. In order to take revenue and operating profit And finally, we have always attributed our success to growth to new heights, we are taking steps to improve the support of our customers, the skill and dedication our future performance. We have embarked on a of our staff, members of the Management Board, the strategic repositioning project in consultation with government of Ethiopia, and modern equipment we Ernest & Young and SH&E and have established operate. During the report period, we have continued a Change Management Team responsible for to provide training and development programmes to overseeing the project. our staff, and we are in the process of determining the fleet mix and composition that should guarantee our One of the trends in the aviation industry that is leadership role in African aviation. changing the airline landscape, the advent of Low Cost Carriers (LCC), is becoming visible on the radar screen of Ethiopian Airlines. To ward off the ever-increasing encroachment by the LCC, we are taking precautionary measures aimed at service differentiation and cost reduction. Our focus during the period was improving customer service especially on-time performance, baggage delivery and onboard service. I am happy to report that we Girma Wake are making headway. Chief Executive Officer 2 Annual Report 2003-04 3 Ethiopian Airlines Management Team Ato Girma Wake Chief Executive Officer Ato Tewolde Gebre Mariam Ato Getachew Tadesse Ato Abate Gidafe Captain Tesfaye Ambaye Executive Officer, Executive Officer, Executive Officer, Executive Officer, Marketing and Sales Customer Services Maintenance and Engineering Flight Operations Wzo. Frehiwot Worku Ato Kinfe Kahssaye Ato Mesfin Tassew Ato Haileleul Mulugeta Executive Officer, Executive Officer, Chief Information Officer General Counsel Human Resourses Corporate Planning Management Ato Samuel Assefa Wzo. Yasmin Mohammed Ato Kassim Geresu Chief Audit Executive Chief Project Manager A/Executive Officer, Corporate Finance 4 Annual Report 2003-04 5 Embarking on a long-range reform H.E. Dr. Kassu Ylala, Minister of Infrastructure welcoming Ato Girma Wake as the new Chief Executive Officer of Ethiopian Airlines. I. A new Chief Executive II. A Year of Rapid Change Officer at the helm With the future in mind, Ethiopian commissioned On February 1, 2004, The Management Board of Ernest & Young and SH&E consultants to formulate Ethiopian Airlines appointed Ato Girma Wake, an medium- and long-term strategies to facilitate airline veteran with 37 years experience in airline Ethiopian’s forward thinking vision and mission. The management, as Chief Executive Officer following first Stage of the project detailed strategic analysis and the resignation of Ato Bisrat in December of 2003. assessment of all facets of the Airline. This analysis Ato Girma first joined Ethiopian Airlines in 1966 identified Ethiopian internal strengths and weaknesses and served the Airline for the following 27 years as well as the opportunities and threats present in a as Space Control Manager, Area Manager Ghana, hyper-competitive and highly volatile international Tanzania, and Germany, and finally as Director of airline environment. Cargo Marketing before joining Gulf Air in 1993 as a senior management team member responsible for From day one of his appointment Ato Girma embarked Cargo Business Development. on an aggressive repositioning scheme that led to the establishment, within the Airline, of a high level Then in 1996 he joined DHL, Worldwide as Change Management Team to identify, implement Regional General Manager, responsible for and manage strategies that will take Ethiopian into the logistics development and control throughout future and secure a dominant position in the African East Africa. and international aviation arena as attested by the airlines’ motto “Africa’s link to the world.” Ato Girma returned to Gulf Air in 1998 as Manager of Marketing and Sales, and headed the The newly established Change Management Team cargo division of Gulf Air since 2001. He brings is entrusted to manage the formulation and ensure a wealth of experience to the management team of the implementation of the strategies recommended Ethiopian Airlines. by the consultants in order to realize the Airline’s 4 Annual Report 2003-04 5 vision of becoming “Africa’s World Class Airline”. France. The resumption of the Paris service to the This calls for total commitment at every level of heart of Europe has bolstered the Airline’s Europe- management, including all employees and other Africa tourist traffic. France is one of Africa’s stakeholders. The ongoing changes will guarantee leading trade partners and the reintroduction of that the Airline is focused on customer service as a service will boost European business traffic to priority at all times. the entire African continent. When Ethiopian started flying to Beijing in 1975, it III. Operations Review was the first carrier from the Western Hemisphere to fly to China. On November 23, 2004, Ethiopian A. International Route Network introduced additional regular flights to Guangzhou, its second destination in China. Guangzhou, On October 28, 2004, Ethiopian has moved its known as “China’s south gate”, is a bustling Scandinavian gateway from Copenhagen, Denmark to business centre and an active trading partner Stockholm, Sweden, which will serve as the Airline’s with Africa. gateway to Scandinavian countries. Scandinavia and Sweden in particular is a major source of tourists With increasing business ties between Africa and visiting Africa. This change of gateway has enabled China coupled with China’s enormous economic Ethiopian to better tap into this growing market. growth in recent years, addition of this second destination has boosted the carrier’s attractiveness On November 7, 2004, Ethiopian resumed a twice- to business travellers dramatically. weekly flight to Paris (Charles De Gaulle Airport), 6 Annual Report 2003-04 7 In addition to the introduction of new destinations To provide for this expanding freight market, a study during the financial year 2003 – 2004, Ethiopian on the feasibility of converting the Airline’s B757-260 increased flight frequencies to most of its existing aircraft from passenger to cargo is underway. destinations. Flights to Dubai, Lagos and Nairobi have been increased to more than ten weekly departures. Dar-es-Salaam and Kilimanjaro now have IV. Measures to Enhance daily operations. Profitability B. Domestic Passenger Operations Ethiopian’s efforts to enhance profitability is focused Given the mountainous nature of Ethiopia’s on maximizing revenue and monitoring controllable topography, the hallmark of the Airlines’ domestic costs. Measures taken to maximize revenue during strategy is based on two main objectives. As most the period were: of the country is not easily accessible through other modes of transport, providing an affordable • Increasing cargo services revenue and reliable domestic air transport efficiently is • Increasing ancillary services revenue the first priority. Secondly,