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First Edition FIRST EDITION - - BIEL, HALL3 - 20/24 SEPTEMBER 2017 SEPT - 2017 COVER AND MAP.indd 4 11/09/2017 15:20 UNDER THE PATRONAGE OF MINISTER OF ECONOMY AND TRADE, H.E. MR. RAED KHOURY EDITORIAL 2 3 EDITORIAL MULTIPLE BEIRUT n Beirut, primal ways and ancestral modes of heritage and testimony of human evolution. The creation and communication come together. emerging worldwide market of design is growing I A singular alchemy is bound to be recreated, significantly. Demand and supply for design in REDESIGNS redesigned : that of the mind, that of the heart, Lebanon are greater than one could think. that of the conceivable and the incredible. In This first edition of Beirut Design Fair has Beirut, necessities are baffled, however the need a renowned selection committee, numerous for beauty remains intact. With a geostrategic exhibitors, a slew of local up-coming and famous position at the crossroads of Eastern and Western designers, including roundtables and workshops. worlds, Beirut is the meeting point of countless Beirut Design Fair aims to serve as a catalyst in - designs. It has proven to be the irrefutable hub for unravelling emerging and established talents. A by Guillaume Taslé d’Héliand, Founder & Fair Director multiple creations and creators. Beirut Design Fair fair that would help perpetrate and perpetuate and Hala Moubarak, Co-founder & Head of Exhibitors Relations came as a natural endeavor. It aims to participate, rare know-hows and craftsmanships. A fair that with all the pre-established forces and initiatives, would anchor a unique platform for designers, in asserting the true position of this city. We connoisseurs and collectors. design because we need to exist. Emotions We are thankful for the unparalleled support of evolve into stories and lead to communication. so many and are dedicated to building a growing With time designs become layers : the emotional and lasting nest called… Beirut Design Fair ! 4 5 THE CONTENT 2 EDITORIAL 6 CREDITBANK 8 THE COmmITTEE 12 SCENOGRAPHY THE 14 CONFERENCES & ROUND TABLES 16 EXHIBITORS 2017 106 HOT SPOTS CONTENT 120 FOUNDING PARTNER 122 FAIR SUPPORTERS 140 MEDIA PARTNERS - 152 ACKNOWLEDGEMENTS New creations, fresh ideas, unique and inspiring innovations 156 TEAM & INFORMATION at the core of Beirut Design Fair. 158 EDITION 2018 164 MAP & INDEX 6 7 CREDITBANK THE e all know how design is a delicate disciplines that enable our designers to produce balance between form and function ; and develop their original designs. W how good design provides both, and What is still lacking perhaps is structure in this DESIGN brings forth innovation on both fronts but rarely do ecosystem rich in resources, yet still acting as a we discuss the economic and developmental values grouping of individual efforts that could benefit of progressive design. greatly from better connections and interactivity. In the last few decades, the world has put forth Better links between designer, craftsman and the more innovation than all of humanity’s previous customer will enrich all and provide opportunity ECOSYSTEM history. We have gone through multiple industrial to develop an economic model that spans revolutions from the steam engine to electric international markets. production to digital technology ; and now the 4th In addition to invaluable recent progress in the revolution of blending digital technology with design arena in Lebanon from the establishment industry. Throughout these changes one thing of new and dynamic galleries and designer remains clear, the important value of innovation in associations ; progressive maisons d’editions and - furthering the appeal of a product to a consumer. design programs and events, Beirut Design Fair by Tarek Khalifé, Our culture is an infusion of cultures past and comes to enhance our presence on the global stage Chairman - General Manager, Creditbank present, and holds in abundance a creativity that of design and add structure to great unharnessed manifests itself locally and abroad in markets power residing in our local talented designers ; that have assigned a premium reputation to established names and emerging talents. Lebanese designers. On the other hand, the We welcome this first salon with great promise Lebanese workplace has no shortage of qualified that it will develop and evolve into a regional event craftsmen and workshops in a broad spectrum of on global calendars across the world of design. 8 9 THE COMMITTEE THE COMMITTEE he selection committee for Beirut Design the pursuit of beauty, meaning and relevance. Fair reflects the event’s position as a Aline Asmar d’Amman (architect, interior designer T platform for fostering encounters and and artistic director), India Mahdavi (architect, showcasing talent : one where rigor meets generosity, designer and interior designer), Marc Baroud - where diversity is celebrated in a cosmopolitan (designer, director of the design department Beirut Design Fair has assembled a Selection Committee whose members atmosphere, and where the promotion of creativity of the Lebanese Academy of Fine Arts), are attached to Lebanon either by origin or by affinity. is rooted in an economic and cultural context. For Marianne Brabant (from Modern and Contemporary its first edition, Beirut Design Fair has assembled Department of the Musée des Arts Décoratifs de an exceptional selection committee whose Paris), and Mathias Orhel (founder of m-0 creative members are attached to Beirut and Lebanon recruitment consultancy) will bring their expertise either by origin or by affinity. The confluence of to the selection of exhibitors at Beirut Design Fair. these recognized professionals from the worlds The selection committee will also participate in of design, interior design, architecture, luxury, the attribution of the Beirut Design Award for museums and education offers multicultural creativity and innovation during the salon that expertise on a variety of topics centered around runs from 20-24 September 2017. 10 11 THE COMMITTEE ALINE ASMAR INDIA MARC MARIANNE MATHIAS D’AMMAN MADHAVI BAROUD BRABANT OHREL - - - - - Architect, interior designer Architect, designer and interior Operating between Beirut and Paris, An university-trained art historian Mathias Ohrel supports brands in and creative director Aline designer India Mahdavi is an Marc Baroud’s creative activities and a graduate in museology at the sectors with high creative added Asmar d’Amman has long essential name in contemporary as a designer and Director of the École du Louvre, Marianne Brabant value (fashion, luxury, distribution, been committed to fostering international creation. From design department at the Lebanese has worked for twelve years at design, architecture, media, digital, links between culture and the Parisian studio that she Academy of Fine Arts (ALBA) the Musée des Arts Décoratifs, a and culture) by recruiting the architecture. In 2011 Aline established in 2000, India stretch from experimental design Parisian institution dedicated to personalities - and specifically founded Culture in Architecture conceives and designs private to galleries, from architecture design and the decorative arts. creative personalities - that they in Beirut and Paris, with the deep residences in places such as to teaching. His sole concern is Part of the museum’s Modern need. belief in the power of beauty Paris, London, New York, and Siwa to engage in collaborations and and Contemporary Department, Mathias keeps a constant eye to elevate the soul. Among her in Egypt, alongside her hotel, creative processes where empathy Marianne is currently participating on emerging talents, while current projects are the art restaurant and boutique projects. and intuition foster new ways of in an exhibition project dedicated his expertise, situated at the direction of Hotel de Crillon’s India’s design objects, starting seeing, living, and thinking about to the design and creative scenes intersection of various disciplines, interior design, a boutique hotel with the Bishop, have become space. For Marc, it’s always just in Lebanon. offers a unique look at the world of in London and private residences icons of contemporary decorative one step from conceptual to global design. in Riyadh, Beirut, Lausanne and art. Her rich, cosmopolitan, contextual ! Paris. polychrome, and solar universe celebrates a nomadic culture. 12 13 THE SCENOGRAPHY THE SET UP! - Studio Adrien Gardère accompanies Beirut Design Fair to tudio Adrien Gardère accompanies Beirut expertise and educational value can coexist. optimize the setting of the scenography. Design Fair to optimize the setting of While working on various projects, Adrien S the scenography. Adrien Gardère works Gadère has demonstrated his adaptability to throughout the world (France, Italy, United States foreign countries and cultures and his ability to of America, India, Egypt, Indonesia, Iran, China) communicate effectively with craftsmen, business creating a strong and relevant dialogue between people, museum curators, scientists and experts. traditional know-how and contemporary lifestyles. His professional approach has been met with His work demonstrates a strong determination to global success in projects ranging from exhibition find solutions in which innovation and comfort, and museum design to furniture, lighting and intuitive understanding and emotion, scientific product design. VIP PROGRAM 14 15 CONFERENCES & ROUND TABLES This round table will be followed by the book signing of Camille Tarazi TALK 21.09 22.09 « Vitrine de l’Orient ». 23.09 24.09 4:00 to 5:15
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