A Network Committed to the Promotion of Unexpected Places of Historical, Cultural, and Environemental Importance in the Unesco World Heritage Sites Introduction
Total Page:16
File Type:pdf, Size:1020Kb
A NETWORK COMMITTED TO THE PROMOTION OF UNEXPECTED PLACES OF HISTORICAL, CULTURAL, AND ENVIRONEMENTAL IMPORTANCE IN THE UNESCO WORLD HERITAGE SITES INTRODUCTION A journey through an array of Italian gems, classified as UNESCO heritage sites, and at the same time an exploration “ of the beautiful and delicious products of our country, aptly promoting an abundance of wealth which is not always sufficiently appreciated. The spirit and objectives of Mirabilia are found in this “simple” proposal, namely the setting up of a network of as yet little-known UNESCO sites and together with them local areas with their own characteristics and histories. A unique and outstanding “package” of offers that links places, histories, traditions and different products from the North to the South of Italy. All very different realities, which, thanks to the Mirabilia network and to 16 Chambers of Commerce, are experi- menting with a new way of marketing themselves. Whilst the individual destination may be of outstanding value worldwide, it is the entire local area along with its tourism facilities and its hospitality that is enhanced and linked to other places and destinations belonging to the Mirabilia network. This year the International Tourism Exhibition and Mirabilia Food&Drink are taking place in the beautiful town of Matera, the European Capital of Culture, where the idea of the Chamber of Commerce network of UNESCO sites was conceived in 2012. Once again, for the 8th consecutive year, local entrepreneurs working in the tourism sector and selected buyers co- ming from around 30 foreign countries will meet in Matera to seize the unique opportunity to meet up and establish useful economic relations for local development. Mirabilia Food&Drink, which specifically targets the agro-food sector, will take place on the same day as the Interna- tional Exhibition of Tourism. Organised in partnership with the Italian Trade Agency, this event is reserved for Italian entrepreneurs of the sector and has been designed to promote and increase appreciation of another Made in Italy symbol - the Mediterranean diet. This initiative is a great opportunity for the country and for companies alike and the Chambers of Commerce, as the last mile for businesses, will support them in connecting national and regional policies with local production systems, thus enhancing expertise in tourism and culture. ” Carlo Sangalli Presidente Unioncamere mirabilianetwork.eu ABOUT US It is a project born in 2012. In 2017 it becomes the National Association A project that sees the enhancement of a cultural resource as a strategic lever MIRABILIA NETWORK. to generate economic opportunities in the area. It brings together 16 Chambers of Commerce and as many UNESCO From this grounds, it became a network between the UNESCO recognized areas for their and Unioncamere sites. uniqueness, with the main objective of showing them to an increasingly attentive and demanding international public, that goes towards a high quality cultural tourism. It is a project born in 2012 that in 2017 has become a Mirabilia has created a new relationship between these unique places, presenting an National Association. integrated tourist offer of the UNESCO territories that are less subject to the great tourist flows in order to make visible and usable the connection of heterogeneous territories, united by the uniqueness of being Heritages of Humanity. It promotes the lesser-known destinations, ‘jewels’ and territories united by the UNESCO recognition. Building up the system through the network of the Chambers of Commerce allows and sustains the enhancement and the promotion of the many It holds the presentations of the many differences that build up the enhancement territories, of the UNESCO sites, the promotion of the offered services, the business of a territory, between history and culture, tradition and opportunities linked to cultural tourism, logistics hotel markets and increase their quality, up to the unique creation of tailor-made integrated tourist packages, to connect the many innovation, artistic craftsmanship and food and wine. destinations of “Mirabilia”. It uses an “interconnected” language to promote new cultural and experiential tourism and to propose sustainable excellence itineraries. in collaboration with THE PARTNERSHIP THE ASSOCIATED CHAMBERS OF COMMERCE FOR THE PROMOTION OF CULTURAL TOURISM mirabilianetwork.eu PLACES IN ITALY MIRABILIA NETWORK BARI BENEVENTO CAMPOBASSO CASERTA CATANIA CROTONE Castel del Monte Complex of Saint Sofia Celebration of Mysteries Caserta Royal Palace Dome Square Ampollino, Sila National Park GENOVA GORIZIA IMPERIA ISERNIA LA SPEZIA MATERA Rolli of Genova Area of Collio Alps of the sea MAB Reserve Collemeluccio - Monterosso Al Mare - Cinque Parco delle Chiese Rupestri Montedimezzo Alto Molise Terre MESSINA PAVIA PERUGIA POTENZA RAGUSA SAVONA Stromboli Ponte Coperto Basilica of Saint Francesco in Pollino National Park Val di Noto Beigua National Park Assisi SASSARI SIRACUSA TRIESTE UDINE VERONA Monte d’Accoddi Siracusa Dome Unità d’Italia Square Patriarcal Basilica of Aquileia City Bari 1 History, talent and entrepreneurial attitude any paths lead to Bari - it can be reached by road, air or sea. The town shows strong historical M features and a lively economic environment. Just enjoy its cathedrals, churches, castles, walls, trulli, manor farms, dolmens and factories, manufactures, craftsman laboratories... they are all part of the urban and suburban landscape and embody the successful eastern union between talent and entrepreneurial attitude. From the countryside to the sea: look at the “nel blu dipin- to di blu”(in the blue painted blue), this is Volare sung by Domenico Modugno - he was born in the beautiful town of Polignano a Mare - and the white patterns of the rose win- dows of Romanesque cathedrals, these two colours are the perfect embodiment of this land. Water and stone are the foundation stones of a “liquid” society, a welcoming society, which is also a “solid” one and wants to protect its rural peculiarities that have been transformed into traditions and customs, even culinary ones. UNESCO included Castel del Monte in its World Heritage Sites List in 1996. The reason why Castel del Monte was included is “its exceptional universal value, which is shown by the perfection of its architecture... A unique medieval ar- chitectural masterpiece, which symbolizes the humanism of its founder: Frederick II, Holy Roman Emperor”. In that same year, the Bari area and its beauty were honou- red again by UNESCO. The Trulli in Alberobello became a 2 3 UNESCO World Heritage site, because “they are an exam- ple of buildings dating back to pre-history time, which survi- ved over the centuries, even if they have constantly been in use up to the present day”. 1. Castel del Monte (UNESCO site since 1996) 2. Polignano a Mare 3. Trani Cathedral 4. Alberobello’s Trulli (UNESCO site since 1996) 5. Mola di Bari, seaside and castel view 6. Rose window of the Bari Cathedral 7. Bari, San Nicola Church 8. Bari, night view mirabilianetwork.eu 4 5 MUST VISIT 1 Walk through the historical town of Bari and along the city walls. Your afternoon snack will be the typical focaccia baked in the bakeries located in the narrow alleys of the town. Visit the Cathedral, the San Nicola Church and the Svevo Castle. The best way to end the day will be walking by the seaside and dining in a 6 typical restaurant. 2 You’ll visit Molfetta and its San Corrado Cathedral, a peculiar example of Romanesque and Apulian archi- tecture. You will then enjoy a walk through the port. Then, you’ll visit the splendid Trani Cathedral which was built by using the local chalky tuff. In the after- noon, you’ll have the chance to have lunch in many Can’t Miss restaurants by the sea, and your guided tour will ac- The Alta Murgia park, Gravina, the coastal company you to Castel del Monte, the XII century ca- town of Bisceglie and Monopoli, Barletta, the stle that was built by order of the Emperor Frederick II. Castellana caves, Conversano and Mola di Bari. It was used as a private home and a public residence. How to get here Bari airport, Port of Bari (daily links to Greece, 3 Croatia, Albania and Montenegro), Bari railway station. Let’s go south: you’ll visit the town of Polignano a Mare and its overhanging cliffs, you’ll enjoy some local-made ice-cream (Polignano is famous for it!) in For more information one of the cafés along the gallery. Then, you’ll visit the CAMERA DI COMMERCIO DI BARI Trulli in Alberobello, the typical stone buildings that Tel: +39 080 2174452 7 8 are still enriching and adding a monumental touch to Email: [email protected] the Apulian countryside. www.ba.camcom.it Basilicata 1 Unexpected architecture in the karst basins and the treasures of the Pollino frontier town, a town of contrasts, competition and fu- sion between landscapes, civilisations and different cul- A tures. From the Romanesque to the Renaissance and then the Baroque, eight centuries of building and enhancing the city, in an attempt to shape it and overcome the natural “opposition” of the pre-existing cave dwellings, thereby cre- ating architecture and urban solutions which are absolutely unique. Human settlements in Matera date back to old times. The original centre of the city was, and still is today, made up of the Civita, where, on each side, in the two karst hollows, the marvellous Sassi developed. These groupings of dwellings became so complex that they eventually covered the slopes entirely, giving rise to one of the most incredible organised urban structures ever created in the world. A work of genius showcasing humanity’s ability to adapt and survive despite environmental difficulties. Matera is the European Capital of Culture 2019. With its 192,000 hectares, the Pollino National Park is the largest National park in Italy.