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Factory Outlet Center in Europa

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Factory Outlet Center in Europa MARKTÜBERSICHT März 2011 Factory Outlet Center in Europa Marktübersicht aller in Betrieb und in Planung befindlicher Outlet Center in den Ländern Europas Untersuchung im Rahmen der ecostra-Grundlagenforschung Märkte verstehen | Risiken bewerten | Chancen erkennen UNTERNEHMEN Analysen und Strategien für Märkte und Standorte in Europa Unsere Leistungen für die Unsere Leistungen für den Privatwirtschaft öffentlichen Sektor • Standort- & Potenzialanalysen • Standortentwicklung • Optimierung des Standortnetzes • Einzelhandels- und Märktekon- • Genehmigungsverfahren zepte • Investitionsentscheidungen • Genehmigungsverfahren • Portfoliosteuerung und • Fachgutachterliche Begleitung -bewertung von Stadtentwicklungs- und • Centerentwicklung Stadtumbaumaßnahmen • Wettbewerbsuntersuchungen • Regionalwirtschaftliche Analy- • Flächen- und Nutzungskonzepte sen (Auswirkungen, Umwegef- • Markteintritts- und Markt- fekte) bearbeitungsstrategien • Untersuchungen zur Nahver- • Grundlagenforschung sorgungssituation • Meinungsforschung • Grundlagenforschung • Meinungsforschung Wirtschafts-, Standort- und Strategieberatung in Europa Homburger Strasse 29 D-65197 Wiesbaden Tel. +49 – (0)611 – 20 56 785 Fax. +49 – (0)321 – 21 18 47 54 Mobil +49 – (0)173 – 67 49 954 www.ecostra.com [email protected] Vorbemerkung Mit Factory Outlet Center (FOC) hat sich – ausgehend von den USA - in den vergange- nen 20 Jahren auch in Europa eine neue Vertriebsform des Einzelhandels etabliert. Zwischenzeitlich hat sich in manchen europäischen Ländern (z.B. Großbritannien) be- reits eine solch hohe Dichte von FOC-Standorten ergeben, dass durchaus von gesättig- ten Märkten gesprochen werden kann. So ist in Großbritannien - wie auch in den USA - eine Marktbereinigung unter den FOC-Standorten erkennbar, wobei sich die leistungs- fähigen Betreiber bzw. die geeigneten Standorte gegen weniger leistungsfähige Kon- zepte oder Standorte mit Schwächen durchsetzen. Deutschland ist aufgrund einer bislang – im europäischen Vergleich – äußerst restrikti- ven Genehmigungspraxis mit FOC nur sehr schwach ausgestattet. Es bestehen aber wenig Zweifel, dass sich dies zumindest in der mittelfristigen Perspektive ändern wird. Die bis noch vor wenigen Jahren häufig sehr emotionale Auseinandersetzung ist viel- mehr einer eher sachlichen Diskussion um die Vor- und Nachteile einer FOC-Ansiedlung gewichen. In der Übersicht der FOC in Europa sind sämtliche in Betrieb befindliche und geplante FOC – soweit bekannt - erfasst worden, welche der nachfolgenden Definition von FOC entsprechen und eine Mindestverkaufsfläche von ca. 5.000 m² aufweisen: Factory Outlet Center sind eine Agglomeration vieler Ladeneinheiten innerhalb eines gemeinsam geplanten Gebäudekomplexes oder einer räumlich zusam- menhängenden Anlage, in der Hersteller und vertikal integrierte Einzelhändler Auslaufmodelle, 2.-Wahl-Produkte, Überschussproduktionen, etc. unter Umge- hung des Einzelhandels an Endverbraucher absetzen. Die Koordination, Organi- sation und das Marketing erfolgt durch ein Centermanagement Aus diesem Grunde wurde weder die Outletcity Metzingen (www.outletcity- metzingen.com), das Seemaxx Factory Outlet Center Radolfzell (www.seemaxx.de), der 50 Factory Store im italienischen Aosta (www.fifty.it) sowie u.a. die Planung im niedersächsischen Stuhr (Ochtum Park) in die Darstellung aufgenommen. Die vorliegende Übersicht zu den bestehenden und geplanten FOC in Europa soll zu einer verbesserten Transparenz im Einzelhandelsmarkt beitragen. Die Übersicht wurde nach bestem Wissen zusammengestellt und wird in etwa alle 3 Monate aktualisiert. Planungen, Entwicklungen oder sonstige Informationen, welche dem Verfasser unter dem Siegel der Vertraulichkeit mitgeteilt wurden, sind im Sinne des Vertrauensschutzes in der Darstellung nicht enthalten. Eine Gewähr für die Vollständigkeit bzw. die Richtig- keit der genannten Angaben besteht nicht. Die Verwendung der in dieser Marktübersicht abgedruckten Angaben – auch in Auszü- gen – z.B. im Rahmen von eigenen Publikationen, Studien, Vorträgen oder sonstigen Veröffentlichungen ist dann uneingeschränkt gestattet, wenn als Quellenangabe www.ecostra.com vermerkt wird. Jegliche sonstige Weiterverwendung ohne Angabe der Quelle ist ausdrücklich untersagt. Über die Zusendung von Belegexemplaren wür- den wir uns freuen. Factory Outlet Center in Europa - März 2011 Standortgemeinde Status Bezeichnung des Centers Betreiber Entwickler / Miet- Verkaufs- Bemerkungen Investor / fläche fläche (VK) sonst. Part- (GLA) in in m² ner m² Belgien Maasmechelen in Be- Maasmechelen Village Value Retail 19.680 trieb Messancy in Be- McArthurGlen Designer Outlet McArthurGlen Henderson 16.500 Eröffnung im Jahr 2003; ca. 1.000 Parkplätze. trieb Luxembourg Global Inves- FOC erwirtschaftete unbefriedigende Ergebnis- tors se und wurde im November 2007 von Inter- vest Retail für nur 12 Mio. € an Henderson verkauft. Damit erfolgte auch ein Betreiber- wechsel von GL Outlet auf McArthurGlen. Das Center wird derzeit einem Relaunch unterzo- gen. Verviers in Be- L´ Ardennes Outlet Center Comer Homes Group 9.840 Erweiterung in Phase II auf ca. 15.000 m² VK trieb geplant; derzeit aber noch umfangreiche Leerstände Gent Waterfront Fashion Outlet k.A. Canal Proper- 10.000 Informationslage unsicher. Projekt wurde ggf. ties / ING Real aufgegeben. Estate Maaseik k.A. k.A. 10.000 Informationslage unsicher. Projekt wurde ggf. aufgegeben. Bulgarien Sofia in Be- Sofia Outlet Center GVA Outlet Services ECE / K&K 15.520 13.000 Eröffnung im März 2010. Standort neben trieb Engineering / Metro und Technomarkt und gegenüber des Drees & Som- EXPO Center am Tsarigradsko Shousse Boule- mer vard im Süosten von Sofia Dänemark Ringsted in Be- Premier Outlet Center GVA Outlet Services Miller Develo- 12.580 Eröffnung 06. März 2008. Ca. 1.000 Parkplätze trieb Ringsted pments / TK Development Kolding in Pla- Kolding Factory Outlet Centre k.A. 27.000 In der dänischen Hafenstadt Kolding plant die nung örtliche kommunale Wirtschaftsförderungsge- sellschaft auf einem vom Fluß abgetrennten und unmittelbar an der Innenstadt angrenzen- den Areal die Etablierung des flächengrößten FOC in Nordeuropa. Die Betreibersuche läuft seit Anfang 2009, nach vorliegenden Informa- tionen bislang ohne Erfolg Fortsetzung der Übersicht auf der nächsten Seite! Factory Outlet Center in Europa - März 2011 1 Standortgemeinde Status Bezeichnung des Centers Betreiber Entwickler / Miet- Verkaufs- Bemerkungen Investor / fläche fläche (VK) sonst. Part- (GLA) in in m² ner m² Deutschland Zweibrücken (Rhein- in Be- The Style Outlets Zweibrü- Neinver Irus European 28.000 21.000 Erweiterungsphase II (4.500 m² VK) wurde im land-Pfalz) trieb cken Retail Property September 2006 und Erweiterungsphase III Fund (3.000 m² VK) im Juli 2008 abgeschlossen. Objekt wurde im Februar 2009 von der spani- schen Neinver-Gruppe übernommen (früherer Betreiber war OCI). Im Oktober 2010 wurde die letzte Erweiterung auf die genehmigten 21.000 m² VK abgeschlossen. Insgesamt ca. 2.600 Parkplätze Wustermark (Bran- in Be- Designer Outlet Berlin McArthurGlen Henderson 16.500 Die bestehenden Gebäude des ehem. B5 denburg) trieb Global Inves- Designer Outlet Centers wurden weitgehend tors abgerissen und das Center als Outlet Village neu konzipiert . Die Eröffnung des sog. "Nord- dorf" war am 18.06.2009, das sog. "Süddorf" eröffnete am 02.09.2010. Derzeit ca. 1.200 Parkplätze, Ausbau auf ca. 2.300 Parkplätze ist geplant. Wertheim (Baden- in Be- Wertheim Village Value Retail 13.500 Eröffnung des Projekts im November 2003 mit Württemberg) trieb 9.800 m² VK. Erweiterung durch 3. Baustufe wurde im März 2008 abgeschlossen. Im April 2010 hat der Gemeinderat von Wertheim die Erweiterung auf 16.800 m² VK beschlossen und hat das Verfahren zur B-Plan-Änderung eingeleitet. Ingolstadt (Bayern) in Be- Ingolstadt Village Value Retail 9.400 Stadtrat hat Ende März 2006 die Erweiterung trieb auf ca. 15.200 m² VK genehmigt Wolfsburg (Nieder- in Be- Designer Outlet Wolfsburg Outlet Centres Inter- Designer 11.500 10.000 FOC wurde am 15.12.2007 eröffnet. Im 2. sachsen) trieb national (OCI) Outlet Wolfs- Bauabschnitt soll das Objekt um weitere 7.000 burg GmbH m² VK auf dann 17.000 m² VK erweitert wer- den. Baugenehmigung wurde erteilt. Baube- ginn ist für November / Dezember 2010 vorge- sehen. Hermsdorf (Sachsen- in Be- A2 Outlet Center IC Immobilien Ser- 10.400 Im östlichen Teil des Shopping Centers "Elbe Anhalt) trieb vice GmbH Park" wurde auf Grundlage bestehenden Baurechtes ein FOC integriert. Soft Opening Anfang 2008. Derzeit gibt es noch umfangrei- che Ladenleerstände Fortsetzung der Übersicht auf der nächsten Seite! Factory Outlet Center in Europa - März 2011 2 Standortgemeinde Status Bezeichnung des Centers Betreiber Entwickler / Miet- Verkaufs- Bemerkungen Investor / fläche fläche (VK) sonst. Part- (GLA) in in m² ner m² Heilbronn (Baden- k.A. Style Factory Design- 10.000 Positive raumordnerische Stellungnahme lag Wüttemberg) er Outlet GmbH vor. Nach vorliegenden Informationen ist das Projekt "gestorben". Soltau (Niedersach- in Pla- Designer Outlet Soltau k.A. MIAG Mutsch- 13.000 9.900 Bundesverwaltungsgericht hat die Zulassung sen) nung ler Immobilien der Revision gegen das negative Urteil des AG OVG Lüneburg bzgl. eines FOC mit 20.000 m² VK abgelehnt. Mit der Novellierung des Lan- desraumordnungsprogramms hat die nieder- sächsische Landesregierung beschlossen ein FOC in der Lüneburger Heide zuzulassen; die Entscheidung fiel am 03.02.2009 auf Soltau! Mitte Februar 2009 hat die im Verfahren unter- legene Gemeinde Bispingen Klage beim
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