Swale Borough Council

Home , Ashford Designer Outlet, Habitat (retailer), SavaCentre, Westwood Cross

SWALE BOROUGH COUNCIL

Project: RETAIL STUDY 2010: Bulky and DIY Goods Addendum Latest Revision: 20/05/2011 - DRAFT

Study area population by zone Zone 2010 2015 2020 2025 1 39,501 40,410 41,418 42,595 2 12,888 13,185 13,514 13,897 3 46,052 47,112 48,287 49,659 4 11,242 11,501 11,788 12,123 5 19,162 19,603 20,092 20,663 6 5,340 5,463 5,599 5,758 TOTAL 134,185 137,274 140,698 144,695

Sources/notes for frontispiece 1. 2010 population for each zone from Pitney Bowes Business Insight Area Profile Report (6 July 2010) 2. Growth in population based on growth rates implied by scenarioKent County 3 of Council 6 scenarios population prepared forecasts by Research for Swale & Intelligence, Borough - South Kent CouEastntyPlan Council Strategy (16- Septemberbased Forecasts 2010). (September The KCC projections 2009) Total are Population based on SwaleForecasts. Borough Available: Counciil's 'Option 1' for newhttps://shareweb.kent.gov.uk/Documents/facts homes which assumes an additional 13,503-and dwellings-figures/sep between-forecasts 2006-sep-2031-09 -usingweb.pdf a phasing Access provideddate: 12 byOctober SBC 2010 OTHER COMPARISON GOODS

Table 3.1 Expenditure per capita (£) Zone 2007 2010 2015 2020 2025 1 2,062 2,162 2,592 3,124 3,764 2 2,356 2,470 2,962 3,569 4,301 3 2,164 2,269 2,721 3,278 3,950 4 2,336 2,449 2,937 3,539 4,264 5 2,194 2,300 2,758 3,324 4,005 6 2,347 2,460 2,951 3,555 4,284

Sources/notes for Table 3.1 1. Expenditure data for 2007 from Pitney Bowes Business Insight Area Profile Report (6 July 2010) 2. Expenditure for 2010 is based on known increase in spend for 2007-2008 of 3.8% (Table 3.2 of Pitney Bowes Business Insight/Oxford Economics Retail Expenditure Guide 2010/2011, September 2010) , known decline in spend for 2008-2009 of -0.3% (Table 3.2 of Pitney Bowes Business Insight/Oxford Economics Retail Expenditure Guide 2010/2011, September 2010) and forecastgrowth in expenditure for 2009-2010 of 1.3% (Table 3.4 of Pitney Bowes Business Insight/Oxford Economics Retail Expenditure Guide 2010/2011, September 2010) 3. Expenditure for 2015 is based on forecast annual growth in expenditure of 3.7% (Table 3.4 of Pitney Bowes Business Insight/Oxford Economics Retail Expenditure Guide 2010/2011, September 2010) 4. Expenditure for 2020 is based on forecast annual growth in expenditure of 3.8% (Table 3.4 of Pitney Bowes Business Insight/Oxford Economics Retail Expenditure Guide 2010/2011, September 2010) 5. Expenditure for 2025 is based on CB Richard Ellis assumption that annual gorwth will continue at 3.8% OTHER COMPARISON GOODS

Table 3.2 Total available expenditure (£m) for other comparison goods Zone 2010 2015 2020 2025 1 85.4 104.8 129.4 160.3 2 31.8 39.1 48.2 59.8 3 104.5 128.2 158.3 196.2 4 27.5 33.8 41.7 51.7 5 44.1 54.1 66.8 82.8 6 13.1 16.1 19.9 24.7 TOTAL 306.4 375.9 464.3 575.4

Sources/notes for Table 3.2 1. Total available expenditure is product of population (frontispiece to tables) multiplied by expenditure per capita (Table 3.1) OTHER COMPARISON GOODS

Table 3.3 Market shares (%) Zone Location of stores 1 2 3 4 5 6 STORES IN SWALE BOROUGH Zone 1 Sheerness Sheerness Town Centre 26.8% 0.6% 0.4% 0.0% 0.2% 0.0% Aldi, Millennium Way, Sheerness 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Bon Marche, High Street, Sheerness 0.2% 0.0% 0.0% 0.0% 0.0% 0.0% Boots, High Street, Sheerness 1.8% 0.0% 0.0% 0.0% 0.0% 0.0% Brittain & Hobbs, High Street, Sheerness 1.2% 0.0% 0.0% 0.0% 0.0% 0.0% Co-op, Halfway Road, Minster on Sea, Sheerness 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Delmergate, St Georges Avenue, Sheerness 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% Gemini, High Street, Sheerness 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% H Samuel, High Street, Sheerness 0.4% 0.0% 0.0% 0.0% 0.0% 0.0% Halfway Pharmacy, Minster Road, Sheerness 0.3% 0.0% 0.0% 0.0% 0.0% 0.0% Honour Furnishing, High Street, Sheerness 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Mistry, Wood Street, Sheerness 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% New Look, High Street, Sheerness 0.3% 0.0% 0.0% 0.0% 0.0% 0.0% Paydens, High Street, Sheerness 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% Peacocks, High Street, Sheerness 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Rosebys, High Street, Sheerness 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Savers, High Street, Sheerness 0.2% 0.0% 0.0% 0.0% 0.0% 0.0% Superdrug, High Street, Sheerness 0.7% 0.0% 0.0% 0.0% 0.0% 0.0% Tesco, Bridge Road, Sheerness 7.7% 0.3% 0.3% 0.0% 0.2% 0.0% Sub-total 40.0% 1.0% 0.8% 0.0% 0.5% 0.0% OTHER COMPARISON GOODS

Table 3.3 (continued) Market shares (%) Zone Location of stores 1 2 3 4 5 6 STORES IN SWALE BOROUGH Queenborough Queenborough Town Centre 0.9% 0.4% 0.1% 0.2% 0.0% 0.0% Co-op, Railway Terrace, Queenborough 0.3% 0.0% 0.0% 0.0% 0.0% 0.0% Sub-total 1.1% 0.4% 0.1% 0.2% 0.0% 0.0% Minster Co-op, Queens Road, Minster 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% Minster Town Centre 0.9% 0.0% 0.0% 0.0% 0.0% 0.0% Minster Pharmacy, Trafalgar Parade, Minster on Sea 0.3% 0.0% 0.0% 0.0% 0.0% 0.0% Sub-total 1.2% 0.0% 0.0% 0.0% 0.0% 0.0% Zone 1 Sub-total 42.3% 1.4% 0.9% 0.2% 0.5% 0.0% Zone 2 None 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Zone 2 sub-total 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Table 3.3 (continued) Market shares (%) Zone Location of stores 1 2 3 4 5 6 STORES IN SWALE BOROUGH Zone 3 Sittingbourne Sittingbourne Town Centre 6.5% 23.9% 31.2% 13.5% 3.0% 1.0% Argos, High Street, Sittingbourne 0.5% 0.2% 0.6% 0.2% 0.5% 0.0% Asda, Mill Way, Sittingbourne 0.1% 0.4% 1.4% 0.2% 0.0% 0.0% Blackbourn TV, High Street, Sittingbourne 0.0% 0.0% 0.3% 0.0% 0.0% 0.0% Blundells, High Street, Sittingbourne 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% OTHER COMPARISON GOODS

Table 3.3 (continued) Market shares (%) Zone Location of stores 1 2 3 4 5 6 STORES IN SWALE BOROUGH Bon Marche, The Forum, Sittingbourne 0.0% 0.0% 0.2% 0.0% 0.0% 0.0% Boots, High Street, Sittingbourne 0.0% 1.4% 2.5% 0.7% 0.0% 0.0% Brittain & Hobbs, Roman Square, Sittingbourne 0.1% 0.6% 0.3% 0.2% 0.0% 0.0% Co-op, East Street, Sittingbourne 0.0% 0.2% 0.5% 0.4% 0.0% 0.0% Currys, High Street, Sittingbourne 0.2% 0.9% 0.2% 0.2% 0.0% 0.0% H Samuel, High Street, Sittingbourne 0.0% 0.4% 0.1% 0.0% 0.0% 0.0% Lloyds, London Road, Sitttingbourne 0.0% 0.2% 0.0% 0.2% 0.0% 0.0% Memorial Hospital, Sittingbourne 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% Minster Sheppy Hospital, Barton Hill Drive, Sittingbourne 0.3% 0.0% 0.0% 0.0% 0.0% 0.0% Paul Simon, Sittingbourne Retail Park, Sittingbourne 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Peacocks, The Forum, Sittingbourne 0.0% 0.0% 0.0% 0.0% 0.2% 0.0% Purdys, The Forum, Sittingbourne 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% QS, High Street, Sittingbourne 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Sainsbury's, Avenue of Remembrance, Sittingbourne 0.0% 0.2% 0.7% 0.2% 0.0% 0.0% Sainsbury's, Roman Square, Sittingbourne 0.0% 0.0% 0.2% 0.0% 0.0% 0.0% Savers, The Forum, Sittingbourne 0.0% 0.2% 0.1% 0.0% 0.0% 0.0% Superdrug, High Street, Sittingbourne 0.0% 0.5% 0.2% 0.0% 0.0% 0.0% Upchurch, Sittingbourne 0.0% 0.5% 0.0% 0.0% 0.0% 0.0% W Wilcox, Hawthorne Road, Sittingbourne 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% WH Smith, High Street, Sittingbourne 0.5% 0.9% 0.5% 0.8% 0.0% 0.0% Wilkinsons, High Street, Sittingbourne 0.2% 0.0% 0.6% 0.0% 0.0% 0.0% Zone 3 sub-total 8.4% 30.5% 40.3% 16.8% 3.8% 1.0% OTHER COMPARISON GOODS

Table 3.3 (continued) Market shares (%) Zone Location of stores 1 2 3 4 5 6 STORES IN SWALE BOROUGH Zone 3 (contd) Other centres Lloyds, High Street, Milton Regis 0.1% 0.0% 0.5% 0.0% 0.0% 0.0% Milton Regis Town Centre 0.0% 0.2% 0.3% 0.0% 0.0% 0.0% Sub-total 0.1% 0.2% 0.8% 0.0% 0.0% 0.0% Sittingbourne Retail Park Sittingbourne Retail Park 5.1% 2.9% 5.0% 2.6% 0.7% 0.0% Currys, Sittingbourne Retail Park, Sittingbourne 0.7% 0.4% 0.7% 0.4% 0.2% 0.0% Dreams, Sittingbourne Retail Park, Sittingbourne 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Dunelm Mill, Sittingbourne Retail Park, Sittingbourne 0.6% 1.2% 0.7% 0.1% 0.4% 0.0% Homebase, Sittingbourne Retail Park, Sittingbourne 0.3% 0.0% 0.0% 0.0% 0.0% 0.0% Sub-total 6.7% 4.6% 6.5% 3.1% 1.3% 0.0% Zone 3 sub -total 15.1% 35.2% 47.6% 19.8% 5.1% 1.0%

Zone 4 WGS Stevens MPS, London Road, Teynham, Sittingbourne 0.0% 0.0% 0.0% 0.2% 0.0% 0.0% Teynham Town Centre 0.0% 0.0% 0.0% 2.1% 0.0% 0.0% Zone 4 sub-total 0.0% 0.0% 0.0% 2.4% 0.0% 0.0% OTHER COMPARISON GOODS

Table 3.3 (continued) Market shares (%) Zone Location of stores 1 2 3 4 5 6 STORES INSIDE SWALE BOROUGH Zone 5 Faversham Faversham Town Centre 0.2% 0.6% 0.2% 13.6% 23.1% 15.7% A Carlisle, Cross Lane, Faversham 0.0% 0.0% 0.0% 0.0% 0.3% 0.0% Boots, Preston Street, Faversham 0.0% 0.0% 0.0% 1.1% 3.5% 1.4% M & Co, Preston Street, Faversham 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Superdrug, Preston Street, Faversham 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% Tesco, Crescent Road, Faversham 0.0% 0.0% 0.1% 0.0% 2.0% 0.5% Zone 5 sub -total 0.2% 0.6% 0.3% 14.7% 29.1% 17.6% Zone 6 None 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Zone 6 sub-total 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Stores in Swale Borough total 57.6% 37.2% 48.7% 37.1% 34.7% 18.7% OTHER COMPARISON GOODS

Table 3.3 (continued) Market shares (%) Zone Location of stores 1 2 3 4 5 6 STORES OUTSIDE SWALE BOROUGH Blue Water 4.0% 10.4% 7.3% 5.1% 1.7% 1.0% Canterbury City Centre 2.1% 6.2% 8.0% 32.3% 46.3% 56.8% Lakeside 0.6% 0.0% 0.2% 0.3% 0.0% 0.0% Maidstone Town Centre 14.0% 4.5% 14.4% 4.3% 0.9% 0.0% Argos, Ashford Retail Park, Ashford 0.0% 0.0% 0.0% 0.4% 0.0% 0.0% Argos, Hempstead Valley Shopping Centre, Gillingham 0.1% 0.2% 0.0% 0.0% 0.0% 0.0% Argos, High Street, Chatham 0.1% 0.0% 0.0% 0.0% 0.1% 0.0% Argos, High Street, Maidstone 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Argos, Strood Retail Park, Rochester 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% Asda, Maidstone Road, Chatham 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Asda, St Peters Street, Maidstone 0.0% 0.0% 0.3% 0.0% 0.0% 0.0% Asda, Sturry Road, Canterbury 0.0% 0.0% 0.1% 0.4% 1.3% 2.3% Ashford Designer Outlet, Kimberley Way, Ashford 0.0% 0.0% 0.2% 0.4% 0.0% 0.0% Ashford Retail Park 0.0% 0.0% 0.1% 0.3% 0.0% 0.0% Ashford Town Centre 0.5% 0.0% 0.1% 3.2% 0.7% 0.9% Bang & Olufsen, Burgate, Canterbury 0.0% 0.0% 0.0% 0.0% 0.0% 0.5% Beds 4 Us, Wincheap Retail Estate, Canterbury 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% BHS, Hemstead Valley Shopping Centre, Gillingham 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% BHS, King Street, Maidstone 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% BHS, Marlowe Arcade, Canterbury 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% BHS, The Liberty, Romford 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% Boots, Chequers Centre, Maidstone 0.1% 0.0% 0.1% 0.2% 0.0% 0.0% Boots, Chiswick, High Road, London 0.0% 0.2% 0.0% 0.0% 0.0% 0.0% Boots, Gravel Walk, Canterbury 0.0% 0.2% 0.0% 0.0% 0.0% 0.0% Boots, Hempstead Valley Shopping Centre, Gillingham 0.0% 0.2% 0.1% 0.0% 0.0% 0.0% Boots, Rainham Shopping Centre, Rainham 0.0% 0.5% 0.0% 0.0% 0.0% 0.0% OTHER COMPARISON GOODS

Table 3.3 (continued) Market shares (%) Zone Location of stores 1 2 3 4 5 6 STORES OUTSIDE SWALE BOROUGH Broad Oak, Canterbury 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Bromley Town Centre 0.3% 0.0% 0.4% 0.0% 0.0% 0.0% Central London 0.4% 1.3% 0.8% 1.6% 0.3% 0.9% Charing Pharmacy, The Surgery Close, Ashford 0.0% 0.0% 0.0% 0.2% 0.0% 0.0% Chatham Town Centre 2.3% 3.2% 1.8% 0.8% 0.5% 0.0% Chichester Town Centre 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% Comet, Bellingham Way, Maidstone 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% Comet, Fossetts Drive, Southend-on-Sea 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% Comet, Maidstone Road, Rochester 0.1% 0.4% 0.3% 0.0% 0.0% 0.0% Comet, Marshwood Close, Sturry Road, Canterbury 0.0% 0.0% 0.1% 0.0% 0.1% 0.0% Comet, South Aylesford Retail Park, Quarrywood, Aylesford 0.1% 0.0% 0.2% 0.0% 0.0% 0.0% Costco, West Thurrock Way, West Thurrock 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% Currys, Canterbury City Retail Park, Canterbury 0.0% 0.0% 0.1% 0.2% 0.7% 1.4% Currys, Chequers Centre, Maidstone 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% Currys, Hempstead Valley Shopping Centre, Gillingham 0.1% 0.0% 0.1% 0.0% 0.0% 0.0% Currys, Horsted Retail Park, Maidstone Road, Chatham 0.1% 0.2% 0.0% 0.0% 0.0% 0.0% Currys, Long Market, Canterbury 0.0% 0.0% 0.0% 0.2% 0.0% 0.5% Currys, Norman Road, Ashford 0.0% 0.0% 0.0% 0.4% 0.0% 0.0% Davies & Eason, Preston Street, Faversham 0.0% 0.0% 0.0% 0.4% 0.0% 0.0% De Bradelei Wharf, Cambridge Road, Dover 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% Debenhams, Elwick Road, Kingsnorth, Ashford 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Debenhams, Guildhall Street, Canterbury 0.0% 0.0% 0.1% 0.0% 0.0% 1.1% Debenhams, High Street, Chatham 0.1% 0.2% 0.0% 0.0% 0.0% 0.0% Dockside Outlet Centre, Maritime Way, St Marys Island, Chatham 0.2% 0.4% 0.1% 0.0% 0.0% 0.0% Dockside Outlet, Maritime Way, Chatham 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Dover 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% OTHER COMPARISON GOODS

Table 3.3 (continued) Market shares (%) Zone Location of stores 1 2 3 4 5 6 STORES OUTSIDE SWALE BOROUGH Dreams, Wincheap, Canterbury 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Dunelm Mill, Wincheap, Canterbury 0.0% 0.0% 0.0% 0.0% 0.4% 0.0% Dunelm, South View, Hersden, Canterbury 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Eastbourne Town Centre 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% Ernest Jones, Hempstead Valley, Gillingham 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% Fabric Warehouse, Maidstone Industrial Estate, Maidstone 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Fenwick, St Georges Street, Canterbury 0.1% 0.0% 0.0% 0.7% 0.2% 1.4% Furniture Village, Will Adams Way, Gillingham 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Gillingham Town Centre 1.3% 1.1% 1.0% 1.3% 0.0% 0.0% H Samuel, Whitefriars Shopping Centre, Canterbury 0.0% 0.0% 0.0% 0.0% 0.2% 0.0% Habitat, St Andrews Close, Canterbury 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Harveys, Canterbury Retail Park, Sturry Road, Canterbury 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Headcorn Town Centre 0.0% 0.4% 0.0% 0.0% 0.0% 0.0% Hempstead Valley Shopping Centre, Gillingham 2.5% 9.8% 2.8% 0.4% 0.0% 0.0% Ikea, Lakeside Retail Park, West Thurrock 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% John Lewis, Bluewater Shopping Centre, Greenhithe 0.0% 0.0% 0.3% 0.2% 0.1% 0.0% John Lewis, Oxford Street, London 0.0% 0.0% 0.0% 0.2% 0.0% 0.0% Kemsley Pharmacy, Grovehurst Road, Kemsley 0.0% 0.9% 0.5% 0.0% 0.0% 0.0% Kennedy's, High Street, Canterbury 0.0% 0.0% 0.0% 0.4% 0.0% 0.0% Lakeland, Long Market, Canterbury 0.1% 0.4% 0.0% 0.0% 0.0% 0.0% Laura Ashley, Maynard Road, Canterbury 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Linens Direct, Week Street, Maidstone 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Boots, High Street, Gillingham 0.0% 0.2% 0.0% 0.0% 0.0% 0.0% Lloyds, Rainham Shopping Centre, Rainham 0.0% 1.1% 0.0% 0.0% 0.0% 0.0% Local stores, Bromley 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Makro, Charlton, London 0.0% 0.0% 0.0% 0.2% 0.0% 0.0% OTHER COMPARISON GOODS

Table 3.3 (continued) Market shares (%) Zone Location of stores 1 2 3 4 5 6 STORES OUTSIDE SWALE BOROUGH Maldon Town Centre 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% Manchester City Centre 0.0% 0.0% 0.0% 0.0% 0.0% 0.5% Margate Town Centre 0.0% 0.0% 0.0% 0.0% 0.2% 0.0% Marks & Spencer, Hempstead Valley Shopping Centre, Gillingham 0.9% 0.5% 0.9% 0.4% 0.0% 0.0% Marks & Spencer, St Georges Street, Canterbury 0.0% 0.0% 0.0% 0.0% 0.1% 0.1% Marks & Spencer, Week Street, Maidstone 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Marks & Spencer, Whitefriars Shopping Centre, Canterbury 0.0% 0.4% 0.1% 0.4% 0.5% 2.6% Matalan, Stour Retail Park, Canterbury 0.0% 0.4% 0.1% 0.0% 0.5% 0.0% McArthur Glen, Kimberley Way, Ashford 0.1% 0.0% 0.0% 0.4% 0.0% 0.0% Micallef Jewellers, Rainham Shopping Centre, Rainham 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% Morrisons, Ten Perch Road, Canterbury 0.0% 0.2% 0.0% 0.0% 0.0% 0.9% Nasons, High Street, Canterbury 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Next, Whitefriars Shopping Centre, Canterbury 0.0% 0.0% 0.1% 0.0% 0.2% 0.0% PC World, Canterbury City Retail Park, Canterbury 0.0% 0.0% 0.0% 0.2% 0.4% 0.0% PC World, Horstead Retail Park, Chatham 0.1% 0.0% 0.2% 0.0% 0.0% 0.0% Penenden Heath 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% Primark, High Street, Chatham 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% Primark, Week Street, Maidstone 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Rainham Town Centre 0.1% 3.1% 0.1% 0.0% 0.0% 0.0% Ramsgate 0.0% 0.4% 0.0% 0.0% 0.0% 0.0% Rochester Town Centre 0.1% 0.2% 0.0% 0.0% 0.0% 0.0% Romford Town Centre 0.0% 0.2% 0.0% 0.0% 0.0% 0.0% Rosebys, Sandgate Road, Folkstone 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Sainsbury's, Hempstead Valley, Gillingham 0.0% 0.2% 0.0% 0.0% 0.0% 0.0% Sainsbury's, Reeves Way, Chesterfield, Whitstable 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% Savacentre, Hempstead Valley Shopping Centre, Gillingham 1.9% 3.6% 0.7% 0.0% 0.2% 0.0% OTHER COMPARISON GOODS

Table 3.3 (continued) Market shares (%) Zone Location of stores 1 2 3 4 5 6 STORES OUTSIDE SWALE BOROUGH Strood Retail Park, Rochester 0.0% 0.4% 0.1% 0.0% 0.0% 0.0% T J Hughes, Pads Hill, Maidstone 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% Tesco, Courteney Road, Rainham 0.0% 0.2% 0.0% 0.0% 0.0% 0.0% Tesco, Manston Road, Ramsgate 0.0% 0.0% 0.0% 0.0% 0.2% 0.0% Tesco, Millstrood Road, Whitstable 0.0% 0.2% 0.1% 0.0% 0.3% 1.4% Tesco, Rainham Shopping Centre, Rainham 0.0% 0.2% 0.0% 0.0% 0.0% 0.0% The Body Shop, Rose Lane, Canterbury 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% The Bookmark, Rainham Shopping Centre, Rainham 0.0% 0.4% 0.1% 0.0% 0.0% 0.0% The Rainham Bookshop, Station Road, Rainham 0.0% 0.4% 0.0% 0.0% 0.0% 0.0% Tiffany & Co, Central London 0.0% 0.0% 0.1% 0.4% 0.0% 0.0% TK Maxx, Ashford Retail Park, Ashford 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Walkers Bookshop, Broad Street, March 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% Waterstones, Margarets Place, Canterbury 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% Westwood Croft Shopping Centre, Canterbury 0.0% 0.0% 0.0% 0.0% 0.5% 0.0% Westwood Cross Shopping Centre, Margate Road, Broadstairs 0.0% 0.0% 0.0% 0.0% 0.2% 0.0% Westwood Cross, Margate Road, Broadstairs 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% WH Smith, Bluewater 0.0% 0.4% 0.0% 0.0% 0.0% 0.0% WH Smith, Gatwick Airport, London 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% Whitstable Town Centre 0.0% 0.0% 0.1% 0.0% 0.4% 0.9% Wilkinsons, Rainham Shopping Centre, Rainham 0.0% 0.4% 0.0% 0.0% 0.0% 0.0% Wincheap Retail Park, Canterbury 0.0% 0.0% 0.0% 0.3% 0.2% 0.6% Stores Outside Swale Borough sub-total 33.5% 54.5% 43.1% 56.6% 57.9% 73.7% OTHER COMPARISON GOODS

Table 3.3 (continued) Market shares (%) Zone Location of stores 1 2 3 4 5 6 OTHER Catalogue / mail order 2.8% 3.4% 3.2% 1.7% 1.8% 3.1% Internet 6.1% 4.9% 5.0% 4.6% 5.7% 4.5% Internet (warehouse) 4.6% 3.6% 3.7% 3.4% 4.2% 3.4% Internet (shelf pick) 1.5% 1.2% 1.2% 1.1% 1.4% 1.1% of which shelf picked from stores in Swale Borough 0.7% 0.2% 0.7% 0.2% 0.3% 0.1% in Zone 1 0.2% 0.1% 0.2% 0.0% 0.1% 0.0% in Zone 2 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% in Zone 3 0.4% 0.1% 0.4% 0.1% 0.2% 0.0% in Zone 4 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% in Zone 5 0.1% 0.0% 0.1% 0.0% 0.0% 0.0% in Zone 6 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% of which shelf picked from stores outside Swale Borough 0.7% 0.2% 0.7% 0.2% 0.3% 0.1% Total other expenditure 8.9% 8.3% 8.2% 6.3% 7.5% 7.6%

Grand total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Sources/notes for Table 3.3 1.All market shares are sourced from household survey except 'other' (Internet shopping) 2. Total Internet shopping market share is sourced from household survey. It is then assumed that 75% of all Internet shopping is fulfilled from non-retail warehouses and 25% from shelf-picking from traditional retail floorspace. This reflects advice in Experian Retail Planner Note 8.1 (pp17-18, August 2010). Shelf picking market shares are then calculated based on the overall market shares of stores each of the zones, stores in the Borough and stores beyond the study area OTHER COMPARISON GOODS

Table 3.4 Market shares (%) Zone Location of stores Total (£m) Total (%) 1 2 3 4 5 6 STORES IN SWALE BOROUGH Zone 1 Sheerness Sheerness Town Centre 22.9 0.2 0.5 0.0 0.1 0.0 23.6 7.7% Aldi, Millennium Way, Sheerness 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Bon Marche, High Street, Sheerness 0.2 0.0 0.0 0.0 0.0 0.0 0.2 0.1% Boots, High Street, Sheerness 1.5 0.0 0.0 0.0 0.0 0.0 1.5 0.5% Brittain & Hobbs, High Street, Sheerness 1.0 0.0 0.0 0.0 0.0 0.0 1.0 0.3% Co-op, Halfway Road, Minster on Sea, Sheerness 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Delmergate, St Georges Avenue, Sheerness 0.1 0.0 0.0 0.0 0.0 0.0 0.1 0.0% Gemini, High Street, Sheerness 0.1 0.0 0.0 0.0 0.0 0.0 0.1 0.0% H Samuel, High Street, Sheerness 0.3 0.0 0.0 0.0 0.0 0.0 0.3 0.1% Halfway Pharmacy, Minster Road, Sheerness 0.2 0.0 0.0 0.0 0.0 0.0 0.2 0.1% Honour Furnishing, High Street, Sheerness 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Mistry, Wood Street, Sheerness 0.1 0.0 0.0 0.0 0.0 0.0 0.1 0.0% New Look, High Street, Sheerness 0.3 0.0 0.0 0.0 0.0 0.0 0.3 0.1% Paydens, High Street, Sheerness 0.1 0.0 0.0 0.0 0.0 0.0 0.1 0.0% Peacocks, High Street, Sheerness 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Rosebys, High Street, Sheerness 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Savers, High Street, Sheerness 0.2 0.0 0.0 0.0 0.0 0.0 0.2 0.1% Superdrug, High Street, Sheerness 0.6 0.0 0.0 0.0 0.0 0.0 0.6 0.2% Tesco, Bridge Road, Sheerness 6.6 0.1 0.3 0.0 0.1 0.0 7.2 2.3% Sub-total 34.2 0.3 0.8 0.0 0.2 0.0 35.5 11.6% OTHER COMPARISON GOODS

Table 3.4 (continued) Market shares (%) Zone Location of stores Total (£m) Total (%) 1 2 3 4 5 6 STORES IN SWALE BOROUGH Queenborough Queenborough Town Centre 0.7 0.1 0.1 0.1 0.0 0.0 1.0 0.3% Co-op, Railway Terrace, Queenborough 0.2 0.0 0.0 0.0 0.0 0.0 0.2 0.1% Sub-total 0.9 0.1 0.1 0.1 0.0 0.0 1.2 0.4% Minster Co-op, Queens Road, Minster 0.1 0.0 0.0 0.0 0.0 0.0 0.1 0.0% Minster Town Centre 0.7 0.0 0.0 0.0 0.0 0.0 0.7 0.2% Minster Pharmacy, Trafalgar Parade, Minster on Sea 0.2 0.0 0.0 0.0 0.0 0.0 0.2 0.1% Sub-total 1.0 0.0 0.0 0.0 0.0 0.0 1.0 0.3% Zone 1 Sub-total 36.1 0.4 0.9 0.1 0.2 0.0 37.7 12.3% Zone 2 None 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Zone 2 sub-total 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0%

Table 3.4 (continued) Market shares (%) Zone Location of stores Total (£m) Total (%) 1 2 3 4 5 6 STORES IN SWALE BOROUGH Zone 3 Sittingbourne Sittingbourne Town Centre 5.6 7.6 32.6 3.7 1.3 0.1 51.0 16.6% Argos, High Street, Sittingbourne 0.4 0.1 0.7 0.1 0.2 0.0 1.4 0.5% Asda, Mill Way, Sittingbourne 0.1 0.1 1.5 0.1 0.0 0.0 1.8 0.6% Blackbourn TV, High Street, Sittingbourne 0.0 0.0 0.3 0.0 0.0 0.0 0.3 0.1% Blundells, High Street, Sittingbourne 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% OTHER COMPARISON GOODS

Table 3.4 (continued) Market shares (%) Zone Location of stores Total (£m) Total (%) 1 2 3 4 5 6 STORES IN SWALE BOROUGH Bon Marche, The Forum, Sittingbourne 0.0 0.0 0.2 0.0 0.0 0.0 0.2 0.1% Boots, High Street, Sittingbourne 0.0 0.4 2.7 0.2 0.0 0.0 3.3 1.1% Brittain & Hobbs, Roman Square, Sittingbourne 0.1 0.2 0.3 0.1 0.0 0.0 0.7 0.2% Co-op, East Street, Sittingbourne 0.0 0.1 0.5 0.1 0.0 0.0 0.7 0.2% Currys, High Street, Sittingbourne 0.2 0.3 0.2 0.1 0.0 0.0 0.8 0.2% H Samuel, High Street, Sittingbourne 0.0 0.1 0.1 0.0 0.0 0.0 0.2 0.1% Lloyds, London Road, Sitttingbourne 0.0 0.1 0.0 0.1 0.0 0.0 0.1 0.0% Memorial Hospital, Sittingbourne 0.0 0.0 0.1 0.0 0.0 0.0 0.1 0.0% Minster Sheppy Hospital, Barton Hill Drive, Sittingbourne 0.2 0.0 0.0 0.0 0.0 0.0 0.2 0.1% Paul Simon, Sittingbourne Retail Park, Sittingbourne 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Peacocks, The Forum, Sittingbourne 0.0 0.0 0.0 0.0 0.1 0.0 0.1 0.0% Purdys, The Forum, Sittingbourne 0.0 0.0 0.1 0.0 0.0 0.0 0.1 0.0% QS, High Street, Sittingbourne 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Sainsbury's, Avenue of Remembrance, Sittingbourne 0.0 0.1 0.7 0.1 0.0 0.0 0.9 0.3% Sainsbury's, Roman Square, Sittingbourne 0.0 0.0 0.2 0.0 0.0 0.0 0.2 0.1% Savers, The Forum, Sittingbourne 0.0 0.1 0.1 0.0 0.0 0.0 0.2 0.1% Superdrug, High Street, Sittingbourne 0.0 0.1 0.2 0.0 0.0 0.0 0.4 0.1% Upchurch, Sittingbourne 0.0 0.1 0.0 0.0 0.0 0.0 0.1 0.0% W Wilcox, Hawthorne Road, Sittingbourne 0.0 0.0 0.1 0.0 0.0 0.0 0.1 0.0% WH Smith, High Street, Sittingbourne 0.4 0.3 0.6 0.2 0.0 0.0 1.5 0.5% Wilkinsons, High Street, Sittingbourne 0.2 0.0 0.6 0.0 0.0 0.0 0.8 0.3% Zone 3 sub-total 7.1 9.7 42.1 4.6 1.7 0.1 65.4 21.3% OTHER COMPARISON GOODS

Table 3.4 (continued) Market shares (%) Zone Location of stores Total (£m) Total (%) 1 2 3 4 5 6 STORES IN SWALE BOROUGH Zone 3 (contd) Other centres Lloyds, High Street, Milton Regis 0.1 0.0 0.5 0.0 0.0 0.0 0.6 0.2% Milton Regis Town Centre 0.0 0.1 0.3 0.0 0.0 0.0 0.4 0.1% Sub-total 0.1 0.1 0.8 0.0 0.0 0.0 1.0 0.3% Sittingbourne Retail Park Sittingbourne Retail Park 4.3 0.9 5.2 0.7 0.3 0.0 11.4 3.7% Currys, Sittingbourne Retail Park, Sittingbourne 0.6 0.1 0.7 0.1 0.1 0.0 1.7 0.6% Dreams, Sittingbourne Retail Park, Sittingbourne 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Dunelm Mill, Sittingbourne Retail Park, Sittingbourne 0.5 0.4 0.8 0.0 0.2 0.0 1.9 0.6% Homebase, Sittingbourne Retail Park, Sittingbourne 0.3 0.0 0.1 0.0 0.0 0.0 0.3 0.1% Sub-total 5.7 1.5 6.8 0.8 0.6 0.0 15.3 5.0% Zone 3 sub -total 12.9 11.2 49.7 5.5 2.3 0.1 81.7 26.7%

Zone 4 WGS Stevens MPS, London Road, Teynham, Sittingbourne 0.0 0.0 0.0 0.1 0.0 0.0 0.1 0.0% Teynham Town Centre 0.0 0.0 0.0 0.6 0.0 0.0 0.6 0.2% Zone 4 sub-total 0.0 0.0 0.0 0.7 0.0 0.0 0.7 0.2% OTHER COMPARISON GOODS

Table 3.4 (continued) Market shares (%) Zone Location of stores Total (£m) Total (%) 1 2 3 4 5 6 STORES INSIDE SWALE BOROUGH Zone 5 Faversham Faversham Town Centre 0.2 0.2 0.2 3.8 10.2 2.1 16.6 5.4% A Carlisle, Cross Lane, Faversham 0.0 0.0 0.0 0.0 0.1 0.0 0.1 0.0% Boots, Preston Street, Faversham 0.0 0.0 0.0 0.3 1.5 0.2 2.0 0.7% M & Co, Preston Street, Faversham 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Superdrug, Preston Street, Faversham 0.0 0.0 0.0 0.0 0.1 0.0 0.1 0.0% Tesco, Crescent Road, Faversham 0.0 0.0 0.1 0.0 0.9 0.1 1.0 0.3% Zone 5 sub -total 0.2 0.2 0.3 4.1 12.8 2.3 19.9 6.5% Zone 6 None Zone 6 sub-total 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Stores in Swale Borough total 49.2 11.9 50.9 10.2 15.3 2.5 139.9 45.7% OTHER COMPARISON GOODS

Table 3.4 (continued) Market shares (%) Zone Location of stores Total (£m) Total (%) 1 2 3 4 5 6 STORES OUTSIDE SWALE BOROUGH Blue Water 3.4 3.3 7.6 1.4 0.8 0.1 16.7 5.4% Canterbury City Centre 1.8 2.0 8.4 8.9 20.4 7.5 49.0 16.0% Lakeside 0.6 0.0 0.3 0.1 0.0 0.0 0.9 0.3% Maidstone Town Centre 11.9 1.4 15.1 1.2 0.4 0.0 30.0 9.8% Argos, Ashford Retail Park, Ashford 0.0 0.0 0.0 0.1 0.0 0.0 0.1 0.0% Argos, Hempstead Valley Shopping Centre, Gillingham 0.1 0.1 0.0 0.0 0.0 0.0 0.1 0.0% Argos, High Street, Chatham 0.1 0.0 0.0 0.0 0.1 0.0 0.1 0.0% Argos, High Street, Maidstone 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Argos, Strood Retail Park, Rochester 0.1 0.0 0.0 0.0 0.0 0.0 0.1 0.0% Asda, Maidstone Road, Chatham 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Asda, St Peters Street, Maidstone 0.0 0.0 0.3 0.0 0.0 0.0 0.3 0.1% Asda, Sturry Road, Canterbury 0.0 0.0 0.1 0.1 0.6 0.3 1.0 0.3% Ashford Designer Outlet, Kimberley Way, Ashford 0.0 0.0 0.2 0.1 0.0 0.0 0.3 0.1% Ashford Retail Park 0.0 0.0 0.1 0.1 0.0 0.0 0.2 0.0% Ashford Town Centre 0.4 0.0 0.1 0.9 0.3 0.1 1.8 0.6% Bang & Olufsen, Burgate, Canterbury 0.0 0.0 0.0 0.0 0.0 0.1 0.1 0.0% Beds 4 Us, Wincheap Retail Estate, Canterbury 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% BHS, Hemstead Valley Shopping Centre, Gillingham 0.1 0.0 0.0 0.0 0.0 0.0 0.1 0.0% BHS, King Street, Maidstone 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% BHS, Marlowe Arcade, Canterbury 0.1 0.0 0.0 0.0 0.0 0.0 0.1 0.0% BHS, The Liberty, Romford 0.0 0.0 0.1 0.0 0.0 0.0 0.1 0.0% Boots, Chequers Centre, Maidstone 0.1 0.0 0.1 0.1 0.0 0.0 0.2 0.1% Boots, Chiswick, High Road, London 0.0 0.1 0.0 0.0 0.0 0.0 0.1 0.0% Boots, Gravel Walk, Canterbury 0.0 0.1 0.0 0.0 0.0 0.0 0.1 0.0% Boots, Hempstead Valley Shopping Centre, Gillingham 0.0 0.1 0.1 0.0 0.0 0.0 0.1 0.0% Boots, Rainham Shopping Centre, Rainham 0.0 0.1 0.0 0.0 0.0 0.0 0.1 0.0% OTHER COMPARISON GOODS

Table 3.4 (continued) Market shares (%) Zone Location of stores Total (£m) Total (%) 1 2 3 4 5 6 STORES OUTSIDE SWALE BOROUGH Broad Oak, Canterbury 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Bromley Town Centre 0.3 0.0 0.4 0.0 0.0 0.0 0.7 0.2% Central London 0.4 0.4 0.8 0.5 0.1 0.1 2.3 0.7% Charing Pharmacy, The Surgery Close, Ashford 0.0 0.0 0.0 0.1 0.0 0.0 0.1 0.0% Chatham Town Centre 1.9 1.0 1.9 0.2 0.2 0.0 5.3 1.7% Chichester Town Centre 0.0 0.0 0.0 0.0 0.1 0.0 0.1 0.0% Comet, Bellingham Way, Maidstone 0.0 0.0 0.1 0.0 0.0 0.0 0.1 0.0% Comet, Fossetts Drive, Southend-on-Sea 0.1 0.0 0.0 0.0 0.0 0.0 0.1 0.0% Comet, Maidstone Road, Rochester 0.1 0.1 0.3 0.0 0.0 0.0 0.5 0.2% Comet, Marshwood Close, Sturry Road, Canterbury 0.0 0.0 0.1 0.0 0.1 0.0 0.1 0.0% Comet, South Aylesford Retail Park, Quarrywood, Aylesford 0.1 0.0 0.2 0.0 0.0 0.0 0.2 0.1% Costco, West Thurrock Way, West Thurrock 0.1 0.0 0.0 0.0 0.0 0.0 0.1 0.0% Currys, Canterbury City Retail Park, Canterbury 0.0 0.0 0.1 0.1 0.3 0.2 0.6 0.2% Currys, Chequers Centre, Maidstone 0.0 0.0 0.1 0.0 0.0 0.0 0.1 0.0% Currys, Hempstead Valley Shopping Centre, Gillingham 0.1 0.0 0.1 0.0 0.0 0.0 0.1 0.0% Currys, Horsted Retail Park, Maidstone Road, Chatham 0.1 0.1 0.0 0.0 0.0 0.0 0.2 0.1% Currys, Long Market, Canterbury 0.0 0.0 0.0 0.1 0.0 0.1 0.1 0.0% Currys, Norman Road, Ashford 0.0 0.0 0.0 0.1 0.0 0.0 0.1 0.0% Davies & Eason, Preston Street, Faversham 0.0 0.0 0.0 0.1 0.0 0.0 0.1 0.0% De Bradelei Wharf, Cambridge Road, Dover 0.0 0.0 0.1 0.0 0.0 0.0 0.1 0.0% Debenhams, Elwick Road, Kingsnorth, Ashford 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Debenhams, Guildhall Street, Canterbury 0.0 0.0 0.1 0.0 0.0 0.1 0.3 0.1% Debenhams, High Street, Chatham 0.1 0.1 0.0 0.0 0.0 0.0 0.2 0.1% Dockside Outlet Centre, Maritime Way, St Marys Island, Chatham 0.2 0.1 0.1 0.0 0.0 0.0 0.4 0.1% Dockside Outlet, Maritime Way, Chatham 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Dover 0.1 0.0 0.0 0.0 0.0 0.0 0.1 0.0% OTHER COMPARISON GOODS

Table 3.4 (continued) Market shares (%) Zone Location of stores Total (£m) Total (%) 1 2 3 4 5 6 STORES OUTSIDE SWALE BOROUGH Dreams, Wincheap, Canterbury 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Dunelm Mill, Wincheap, Canterbury 0.0 0.0 0.0 0.0 0.2 0.0 0.2 0.1% Dunelm, South View, Hersden, Canterbury 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Eastbourne Town Centre 0.0 0.0 0.1 0.0 0.0 0.0 0.1 0.0% Ernest Jones, Hempstead Valley, Gillingham 0.0 0.0 0.1 0.0 0.0 0.0 0.1 0.0% Fabric Warehouse, Maidstone Industrial Estate, Maidstone 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Fenwick, St Georges Street, Canterbury 0.1 0.0 0.0 0.2 0.1 0.2 0.5 0.2% Furniture Village, Will Adams Way, Gillingham 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Gillingham Town Centre 1.1 0.4 1.1 0.3 0.0 0.0 2.9 1.0% H Samuel, Whitefriars Shopping Centre, Canterbury 0.0 0.0 0.0 0.0 0.1 0.0 0.1 0.0% Habitat, St Andrews Close, Canterbury 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Harveys, Canterbury Retail Park, Sturry Road, Canterbury 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Headcorn Town Centre 0.0 0.1 0.0 0.0 0.0 0.0 0.1 0.0% Hempstead Valley Shopping Centre, Gillingham 2.1 3.1 2.9 0.1 0.0 0.0 8.3 2.7% Ikea, Lakeside Retail Park, West Thurrock 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% John Lewis, Bluewater Shopping Centre, Greenhithe 0.0 0.0 0.3 0.1 0.1 0.0 0.4 0.1% John Lewis, Oxford Street, London 0.0 0.0 0.0 0.1 0.0 0.0 0.1 0.0% Kemsley Pharmacy, Grovehurst Road, Kemsley 0.0 0.3 0.5 0.0 0.0 0.0 0.8 0.3% Kennedy's, High Street, Canterbury 0.0 0.0 0.0 0.1 0.0 0.0 0.1 0.0% Lakeland, Long Market, Canterbury 0.1 0.1 0.0 0.0 0.0 0.0 0.2 0.1% Laura Ashley, Maynard Road, Canterbury 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Linens Direct, Week Street, Maidstone 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Boots, High Street, Gillingham 0.0 0.1 0.0 0.0 0.0 0.0 0.1 0.0% Lloyds, Rainham Shopping Centre, Rainham 0.0 0.4 0.0 0.0 0.0 0.0 0.4 0.1% Local stores, Bromley 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Makro, Charlton, London 0.0 0.0 0.0 0.1 0.0 0.0 0.1 0.0% OTHER COMPARISON GOODS

Table 3.4 (continued) Market shares (%) Zone Location of stores Total (£m) Total (%) 1 2 3 4 5 6 STORES OUTSIDE SWALE BOROUGH Maldon Town Centre 0.0 0.0 0.1 0.0 0.0 0.0 0.1 0.0% Manchester City Centre 0.0 0.0 0.0 0.0 0.0 0.1 0.1 0.0% Margate Town Centre 0.0 0.0 0.0 0.0 0.1 0.0 0.1 0.0% Marks & Spencer, Hempstead Valley Shopping Centre, Gillingham 0.8 0.2 0.9 0.1 0.0 0.0 1.9 0.6% Marks & Spencer, St Georges Street, Canterbury 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.0% Marks & Spencer, Week Street, Maidstone 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Marks & Spencer, Whitefriars Shopping Centre, Canterbury 0.0 0.1 0.1 0.1 0.2 0.3 0.9 0.3% Matalan, Stour Retail Park, Canterbury 0.0 0.1 0.1 0.0 0.2 0.0 0.4 0.1% McArthur Glen, Kimberley Way, Ashford 0.1 0.0 0.0 0.1 0.0 0.0 0.2 0.1% Micallef Jewellers, Rainham Shopping Centre, Rainham 0.0 0.0 0.1 0.0 0.0 0.0 0.1 0.0% Morrisons, Ten Perch Road, Canterbury 0.0 0.1 0.0 0.0 0.0 0.1 0.2 0.1% Nasons, High Street, Canterbury 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Next, Whitefriars Shopping Centre, Canterbury 0.0 0.0 0.1 0.0 0.1 0.0 0.2 0.1% PC World, Canterbury City Retail Park, Canterbury 0.0 0.0 0.0 0.1 0.2 0.0 0.2 0.1% PC World, Horstead Retail Park, Chatham 0.1 0.0 0.2 0.0 0.0 0.0 0.3 0.1% Penenden Heath 0.1 0.0 0.0 0.0 0.0 0.0 0.1 0.0% Primark, High Street, Chatham 0.1 0.0 0.0 0.0 0.0 0.0 0.1 0.0% Primark, Week Street, Maidstone 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Rainham Town Centre 0.1 1.0 0.1 0.0 0.0 0.0 1.2 0.4% Ramsgate 0.0 0.1 0.0 0.0 0.0 0.0 0.1 0.0% Rochester Town Centre 0.1 0.1 0.0 0.0 0.0 0.0 0.1 0.0% Romford Town Centre 0.0 0.1 0.0 0.0 0.0 0.0 0.1 0.0% Rosebys, Sandgate Road, Folkstone 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Sainsbury's, Hempstead Valley, Gillingham 0.0 0.1 0.0 0.0 0.0 0.0 0.1 0.0% Sainsbury's, Reeves Way, Chesterfield, Whitstable 0.0 0.0 0.0 0.0 0.1 0.0 0.1 0.0% Savacentre, Hempstead Valley Shopping Centre, Gillingham 1.6 1.1 0.8 0.0 0.1 0.0 3.7 1.2% OTHER COMPARISON GOODS

Table 3.4 (continued) Market shares (%) Zone Location of stores Total (£m) Total (%) 1 2 3 4 5 6 STORES OUTSIDE SWALE BOROUGH Strood Retail Park, Rochester 0.0 0.1 0.1 0.0 0.0 0.0 0.2 0.1% T J Hughes, Pads Hill, Maidstone 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Tesco, Courteney Road, Rainham 0.0 0.1 0.0 0.0 0.0 0.0 0.1 0.0% Tesco, Manston Road, Ramsgate 0.0 0.0 0.0 0.0 0.1 0.0 0.1 0.0% Tesco, Millstrood Road, Whitstable 0.0 0.1 0.1 0.0 0.1 0.2 0.4 0.1% Tesco, Rainham Shopping Centre, Rainham 0.0 0.1 0.0 0.0 0.0 0.0 0.1 0.0% The Body Shop, Rose Lane, Canterbury 0.0 0.0 0.0 0.0 0.1 0.0 0.1 0.0% The Bookmark, Rainham Shopping Centre, Rainham 0.0 0.1 0.1 0.0 0.0 0.0 0.2 0.1% The Rainham Bookshop, Station Road, Rainham 0.0 0.1 0.0 0.0 0.0 0.0 0.1 0.0% Tiffany & Co, Central London 0.0 0.0 0.1 0.1 0.0 0.0 0.2 0.1% TK Maxx, Ashford Retail Park, Ashford 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Walkers Bookshop, Broad Street, March 0.1 0.0 0.0 0.0 0.0 0.0 0.1 0.0% Waterstones, Margarets Place, Canterbury 0.0 0.0 0.1 0.0 0.0 0.0 0.1 0.0% Westwood Croft Shopping Centre, Canterbury 0.0 0.0 0.0 0.0 0.2 0.0 0.2 0.1% Westwood Cross Shopping Centre, Margate Road, Broadstairs 0.0 0.0 0.0 0.0 0.1 0.0 0.1 0.0% Westwood Cross, Margate Road, Broadstairs 0.0 0.0 0.1 0.0 0.0 0.0 0.1 0.0% WH Smith, Bluewater 0.0 0.1 0.0 0.0 0.0 0.0 0.1 0.0% WH Smith, Gatwick Airport, London 0.1 0.0 0.0 0.0 0.0 0.0 0.1 0.0% Whitstable Town Centre 0.0 0.0 0.1 0.0 0.2 0.1 0.4 0.1% Wilkinsons, Rainham Shopping Centre, Rainham 0.0 0.1 0.0 0.0 0.0 0.0 0.1 0.0% Wincheap Retail Park, Canterbury 0.0 0.0 0.0 0.1 0.1 0.1 0.2 0.1% Stores outside Swale Borough sub-total 28.6 17.3 45.0 15.6 25.5 9.7 141.7 46.2% OTHER COMPARISON GOODS

Table 3.4 (continued) Market shares (%) Zone Location of stores Total (£m) Total (%) 1 2 3 4 5 6 OTHER Catalogue / mail order 2.4 1.1 3.4 0.5 0.8 0.4 8.5 2.8% Internet 5.2 1.5 5.2 1.3 2.5 0.6 16.3 5.3% Internet (warehouse) 3.9 1.2 3.9 0.9 1.9 0.4 12.2 4.0% Internet (shelf pick) 1.3 0.4 1.3 0.3 0.6 0.1 4.1 1.3% of which shelf picked from stores in Swale Borough 0.6 0.2 0.6 0.1 0.3 0.1 1.9 0.6% in Zone 1 0.2 0.0 0.2 0.0 0.1 0.0 0.5 0.2% in Zone 2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% in Zone 3 0.3 0.1 0.3 0.1 0.2 0.0 1.1 0.4% in Zone 4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% in Zone 5 0.1 0.0 0.1 0.0 0.0 0.0 0.3 0.1% in Zone 6 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% of which shelf picked from stores outside Swale Borough 0.6 0.2 0.6 0.1 0.3 0.1 1.9 0.6% Total other expenditure 7.6 2.6 8.6 1.7 3.3 1.0 24.9 8.1%

Grand total 85.4 31.8 104.5 27.5 44.1 13.1

Sources/notes for Table 3.4 1.All market shares are sourced from household survey except 'other' (Internet shopping) 2. Total Internet shopping market share is sourced from household survey. It is then assumed that 75% of all Internet shopping is fulfilled from non-retail warehouses and 25% from shelf-picking from traditional retail floorspace. This reflects advice in Experian Retail Planner Note 8.1 (pp17-18, August 2010). Shelf picking market shares are then calculated based on the overall market shares of stores each of the zones, stores in the Borough and stores beyond the study area OTHER COMPARISON GOODS

Table 3.5 Commitments of which non- Net sales floorspace Net comparison Estimated sales density Estimated turnover Proposed store or extension Gross floorspace (sqm) bulky/non-DIY (sqm) floorspace (sqm) (£/sqm) (£m) comparison floorspace Zone 1 (%) Thistle Hill Neigbourhood Centre 259 8,818 2.3 Tesco, Sheerness 647 6,500 4.2 Sub-total 906 6.5

Zone 2 None Sub-total

Zone 3 Asda, Sittingbourne 1,142 14,743 16.8 East Hall Farm Neighbourhood Centre 286 7,746 2.2 Somerfield, The Forum (closed August 2010) 0.0 Tesco, The Forum 1,181 20% 236 13,367 3.2 Sub-total 1,428 22.2

Zone 4 None Sub-total

Zone 5 Sainsbury's Bysingwood Road, Faversham 558 6,500 3.6 Sub-total 3.6

Zone 6 None Sub-total 0.0 TOTAL 2,334 32.3

Sources/notes for Table 3.5 1. Net convenience floorspace data provided by Swale Borough Council (except Tesco, The Forum) 2. Estimated sales density is sourced from Verdict (2010) 3. Estimated turnover of convenience floorspace is the product of net convenience floorspace mulitplied by estimated sales density (except Somerfield, The Forum) 4. Turnover of Somerfield, The Forum from Table B2.4 in main study 5. Net convenience floorspace data for Tesco, The Forum sourced from IGD. IGD indicates net sales floorspace of 1,181sqm, of which we assume 20% will be given over to the sale of comparison goods OTHER COMPARISON GOODS

Table 3.6 Borough wide capacity (£m) 2010 2015 2020 2025 Expenditure retention (inc store spending inc SFT shelf picking) Total available non bulky and diy expenditure in study area (Zones 1-6) (£m) (1) 306.4 375.9 464.3 575.4 Retention level of Non Bulky and DIY goods floorspace in Swale Borough (%) (2) 46.3% 46.3% 46.3% 46.3% Expenditure from study area retained by stores in Swale Borough (£m) (3) 141.8 173.9 214.8 266.2

Expenditure inflow Estimated proportion of in store comparison turnover from beyond study area (%) (4) 5.0% 5.0% 5.0% 5.0% Implied expenditure inflow to stores in Swale Borough (£m) 7.5 9.2 11.3 14.0

Total available expenditure Total available comparison expenditure in Swale Borough (£m) (5) 149.2 183.1 226.1 280.2

Claims on expenditure Turnover of existing stores (£m) (6) 149.2 149.2 149.2 149.2 Improvements in sales densities of existing stores (£m) (7) 0.0 16.2 35.7 58.0 Increase in SFT (non-shelf picking) (£m) (8) 0.0 3.9 3.7 2.8 Turnover of commitments (£m) (9) 0.0 32.3 32.3 32.3

Residual expenditure Total residual expenditure available to support new comparison floorspace (£m) (10) 0.0 -18.6 5.2 37.8 Estimated sales density of new non bulky and DIY loorspace (£/sqm net) (11) 6,500 6,500 6,500 6,500

Capacity Capacity for new non bulky comparison floorspace (sqm net) (12) 0 -2,855 795 5,817 Capacity for new non bulky comparison floorspace (sqm gross) (13) 0 -3,569 994 7,272 Sources/notes for Table 3.6 1. Total available expenditure sourced from Table 3.2 2. The market share for 2010 is the total retained by stores in the Borough (including shelf-picking from Internet sales) divided by the total available expenditure from the study area. The market share is held constant for future years 3. Retained expenditure by stores in the Borough in 2010 is sourced from Table 3.4. For future years it is calculated by multiplying the total available expenditure from the study area by the market share 4. Proportion of in store comparisonturnover from beyond study area is estimated by CB Richard Ellis. It refers to a proportion of the total available expenditure including inflow. Proportion of available expenditure from inflow is held constant in future years 5. Total available expenditure is the sum of total available expenditure from the study area and inflow expenditure 6. Turnover of existing stores (including shelf-picking from Internet sales) is equivalent to total available expenditure as the market is assumed to be in equilibrium 7. Stores are assumed to increase their sales density in future years , mainly through improved merchandising techniques. Improvements in floorspace efficiiency are based on Fig 4b, Experian Retail Planner Note 8.1 (August 2010) for 2009 to 2027, except where improvement is less than or equal to 0.0%, in which case no improvement or reduction in efficiency is assumed. This is because we are concerned with improvements arising from more efficient trading trading practices, not with increases or decreases in sales density arising from wider changes in the economy; improved trading practices are not 'lost' as the economy contracts, so the increased potential sales density can be reutilised in future 8. We make an allowance for an increase in Special Forms of Trading, though only Internet-based shopping sourced from warehouses, as shelf-picking from stores will require additional retail floorspace. We use the household survey to identify the existing proportion of turnover spent via the Internet and sourced from warehouses, then grow it at the rate implied by Experian Retail Planner Note 8.1 (p17, August 2010). 9. Turnover of commitments is sourced from Table 3.5 10. Total residual expenditure available to support new floorspace is the result of subtracting turnover of existing stores, additional turnover resulting from floorspace efficiency, expenditure diverted through an increase in SFT and turnover of commitments from total available expenditure 11. Capacity for new floorspace (net sales) is the result of dividing residual expenditure by estimated sales density. 12. Capacity for new floorspace (gross) assumes that the net sales floorspace forms 80% of the gross floorspace OTHER COMPARISON GOODS

Table 3.7 Borough wide capacity (sensitivity test) (£m) 2010 2015 2020 2025 Expenditure retention (inc store spending inc SFT shelf picking) Total available non bulky and diy expenditure in study area (Zones 1-6) (£m) (1) 306.4 375.9 464.3 575.4 Retention level of Non Bulky and DIY goods floorspace in Swale Borough (%) (2) 46.3% 46.3% 46.3% 46.3% Expenditure from study area retained by stores in Swale Borough (£m) (3) 141.8 173.9 214.8 266.2

Total available expenditure Total available comparison expenditure in Swale Borough (£m) (5) 149.2 183.1 226.1 280.2

Claims on expenditure Turnover of existing stores (£m) (6) 149.2 149.2 149.2 149.2 Improvements in sales densities of existing stores (£m) (7) 0.0 11.5 24.0 37.3 Increase in SFT (non-shelf picking) (£m) (8) 0.0 3.9 3.7 2.8 Turnover of commitments (£m) (9) 0.0 32.3 32.3 32.3

Residual expenditure Total residual expenditure available to support new comparison floorspace (£m) (10) 0.0 -13.9 16.9 58.5 Estimated sales density of new non bulky and DIY loorspace (£/sqm net) (11) 6,500 6,500 6,500 6,500

Capacity Capacity for new non bulky comparison floorspace (sqm net) (12) 0 -2,141 2,607 8,996 Capacity for new non bulky comparison floorspace (sqm gross) (13) 0 -2,676 3,259 11,245 Sources/notes for Table 3.7 1. Total available expenditure sourced from Table 3.2 2. The market share for 2010 is the total retained by stores in the Borough (including shelf-picking from Internet sales) divided by the total available expenditure from the study area. The market share is held constant for future years 3. Retained expenditure by stores in the Borough in 2010 is sourced from Table 3.4. For future years it is calculated by multiplying the total available expenditure from the study area by the market share 4. Proportion of in store comparisonturnover from beyond study area is estimated by CB Richard Ellis. It refers to a proportion of the total available expenditure including inflow. Proportion of available expenditure from inflow is held constant in future years 5. Total available expenditure is the sum of total available expenditure from the study area and inflow expenditure 6. Turnover of existing stores (including shelf-picking from Internet sales) is equivalent to total available expenditure as the market is assumed to be in equilibrium 7. Stores are assumed to increase their sales density in future years , mainly through improved merchandising techniques, though at a lower level than in the 'base case' in Table 3.6 8. We make an allowance for an increase in Special Forms of Trading, though only Internet-based shopping sourced from warehouses, as shelf-picking from stores will require additional retail floorspace. We use the household survey to identify the existing proportion of turnover spent via the Internet and sourced from warehouses, then grow it at the rate implied by Experian Retail Planner Note 8.1 (p17, August 2010). 9. Turnover of commitments is sourced from Table 3.5 10. Total residual expenditure available to support new floorspace is the result of subtracting turnover of existing stores, additional turnover resulting from floorspace efficiency, expenditure diverted through an increase in SFT and turnover of commitments from total available expenditure 11. Capacity for new floorspace (net sales) is the result of dividing residual expenditure by estimated sales density. 12. Capacity for new floorspace (gross) assumes that the net sales floorspace forms 80% of the gross floorspace OTHER COMPARISON GOODS

Table 3.8 Borough wide capacity with improved market share (£m) 2010 2015 2020 2025 Expenditure retention (inc store spending inc SFT shelf picking) Total available non bulky and diy expenditure in study area (Zones 1-6) (£m) (1) 306.4 375.9 464.3 575.4 Retention level of Non Bulky and DIY goods floorspace in Swale Borough (%) (2) 62.5% 62.5% 62.5% 62.5% Expenditure from study area retained by stores in Swale Borough (£m) (3) 141.8 235.1 290.4 359.9

Total available expenditure Total available comparison expenditure in Swale Borough (£m) (5) 149.2 247.5 305.7 378.8

Residual expenditure Total residual expenditure available to support new comparison floorspace (£m) (10) 0.0 45.9 84.7 136.4 Estimated sales density of new non bulky and DIY loorspace (£/sqm net) (11) 6,500 6,500 6,500 6,500

Capacity Capacity for new non bulky comparison floorspace (sqm net) (12) 0 7,056 13,037 20,987 Capacity for new non bulky comparison floorspace (sqm gross) (13) 0 8,820 16,296 26,234 Sources/notes for Table 3.8 1. Total available expenditure sourced from Table 3.2 2. The market share for 2010 is the total retained by stores in the Borough (including shelf-picking from Internet sales) divided by the total available expenditure from the study area. The market share is held constant for future years 3. Retained expenditure by stores in the Borough in 2010 is sourced from Table 3.4. For future years it is calculated by multiplying the total available expenditure from the study area by the market share 4. Proportion of in store comparison turnover from beyond study area is estimated by CB Richard Ellis. It refers to a proportion of the total available expenditure including inflow. Proportion of available expenditure from inflow is held constant in future years 5. Total available expenditure is the sum of total available expenditure from the study area and inflow expenditure 6. Turnover of existing stores (including shelf-picking from Internet sales) is equivalent to total available expenditure as the market is assumed to be in equilibrium 7. Stores are assumed to increase their sales density in future years , mainly through improved merchandising techniques. Improvements in floorspace efficiiency are based on Fig 4b, Experian Retail Planner Note 8.1 (August 2010) for 2009 to 2027, except where improvement is less than or equal to 0.0%, in which case no improvement or reduction in efficiency is assumed. This is because we are concerned with improvements arising from more efficient trading trading practices, not with increases or decreases in sales density arising from wider changes in the economy; improved trading practices are not 'lost' as the economy contracts, so the increased potential sales density can be reutilised in future 8. We make an allowance for an increase in Special Forms of Trading, though only Internet-based shopping sourced from warehouses, as shelf-picking from stores will require additional retail floorspace. We use the household survey to identify the existing proportion of turnover spent via the Internet and sourced from warehouses, then grow it at the rate implied by Experian Retail Planner Note 8.1 (p17, August 2010). 9. Turnover of commitments is sourced from Table B3.5 10. Total residual expenditure available to support new floorspace is the result of subtracting turnover of existing stores, additional turnover resulting from floorspace efficiency, expenditure diverted through an increase in SFT and turnover of commitments from total available expenditure 11. Capacity for new floorspace (net sales) is the result of dividing residual expenditure by estimated sales density. 12. Capacity for new floorspace (gross) assumes that the net sales floorspace forms 80% of the gross floorspace OTHER COMPARISON GOODS

Table 3.9 Borough wide capacity with improved market share (sensitivity test) (£m) 2010 2015 2020 2025 Expenditure retention (inc store spending inc SFT shelf picking) Total available non bulky and diy expenditure in study area (Zones 1-6) (£m) (1) 306.4 375.9 464.3 575.4 Retention level of Non Bulky and DIY goods floorspace in Swale Borough (%) (2) 62.5% 62.5% 62.5% 62.5% Expenditure from study area retained by stores in Swale Borough (£m) (3) 141.8 235.1 290.4 359.9

Total available expenditure Total available comparison expenditure in Swale Borough (£m) (5) 149.2 247.5 305.7 378.8

Residual expenditure Total residual expenditure available to support new comparison floorspace (£m) (10) 0.0 50.5 96.5 157.1 Estimated sales density of new non bulky and DIY loorspace (£/sqm net) (11) 6,500 6,500 6,500 6,500

Capacity Capacity for new non bulky comparison floorspace (sqm net) (12) 0 7,771 14,848 24,166 Capacity for new non bulky comparison floorspace (sqm gross) (13) 0 9,713 18,560 30,207 Sources/notes for Table 3.9 1. Total available expenditure sourced from Table 3.2 2. The market share for 2010 is the total retained by stores in the Borough (including shelf-picking from Internet sales) divided by the total available expenditure from the study area. The market share is held constant for future years 3. Retained expenditure by stores in the Borough in 2010 is sourced from Table B3.4. For future years it is calculated by multiplying the total available expenditure from the study area by the market share 4. Proportion of in store comparison turnover from beyond study area is estimated by CB Richard Ellis. It refers to a proportion of the total available expenditure including inflow. Proportion of available expenditure from inflow is held constant in future years 5. Total available expenditure is the sum of total available expenditure from the study area and inflow expenditure 6. Turnover of existing stores (including shelf-picking from Internet sales) is equivalent to total available expenditure as the market is assumed to be in equilibrium 7. Stores are assumed to increase their sales density in future years , mainly through improved merchandising techniques, though at a lower level than in the 'base case' in Table 3.8 8. We make an allowance for an increase in Special Forms of Trading, though only Internet-based shopping sourced from warehouses, as shelf-picking from stores will require additional retail floorspace. We use the household survey to identify the existing proportion of turnover spent via the Internet and sourced from warehouses, then grow it at the rate implied by Experian Retail Planner Note 8.1 (p17, August 2010). 9. Turnover of commitments is sourced from Table 3.5 10. Total residual expenditure available to support new floorspace is the result of subtracting turnover of existing stores, additional turnover resulting from floorspace efficiency, expenditure diverted through an increase in SFT and turnover of commitments from total available expenditure 11. Capacity for new floorspace (net sales) is the result of dividing residual expenditure by estimated sales density. BULKY AND DIY GOODS

Table 4.1 Expenditure per capita (£)

Zone 2007 2010 2015 2020 2025

1 684 717 860 1,036 1,249 2 769 806 967 1,165 1,404 3 707 741 889 1,071 1,291 4 764 801 960 1,157 1,395 5 724 759 910 1,097 1,322 6 768 805 966 1,163 1,402

Sources/notes for Table 4.1 1. Expenditure data for 2007 from Pitney Bowes Business Insight Area Profile Report (6 July 2010) 2. Expenditure for 2010 is based on known increase in spend for 2007-2008 of 3.8% (Table 3.2 of Pitney Bowes Business Insight/Oxford Economics Retail Expenditure Guide 2010/2011, September 2010) , known decline in spend for 2008-2009 of -0.3% (Table 3.2 of Pitney Bowes Business Insight/Oxford Economics Retail Expenditure Guide 2010/2011, September 2010) and forecastgrowth in expenditure for 2009-2010 of 1.3% (Table 3.4 of Pitney Bowes Business Insight/Oxford Economics Retail Expenditure Guide 2010/2011, September 2010) 3. Expenditure for 2015 is based on forecast annual growth in expenditure of 3.7% (Table 3.4 of Pitney Bowes Business Insight/Oxford Economics Retail Expenditure Guide 2010/2011, September 2010) 4. Expenditure for 2020 is based on forecast annual growth in expenditure of 3.8% (Table 3.4 of Pitney Bowes Business Insight/Oxford Economics Retail Expenditure Guide 2010/2011, September 2010)

BULKY & DIY GOODS

Table B4.2 Total available expenditure (£m) for DIY and bulky goods Zone 2010 2015 2020 2025 1 28.3 34.7 42.9 53.2 2 10.4 12.7 15.7 19.5 3 34.1 41.9 51.7 64.1 4 9.0 11.0 13.6 16.9 5 14.5 17.8 22.0 27.3 6 4.3 5.3 6.5 8.1 TOTAL 100.7 123.5 152.6 189.1

Sources/notes for Table 4.2 1. Total available expenditure is product of population (frontispiece to tables) multiplied by expenditure per capita (Table 4.1) BULKY AND DIY GOODS

Table 4.3 Market shares (%) Zone Location of stores 1 2 3 4 5 6 STORES IN SWALE BOROUGH Zone 1 Sheerness Sheerness Town Centre 24.2% 0.6% 0.4% 0.0% 0.0% 0.0% Aldi, Millennium Way, Sheerness 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Brians Warehouse, Beach Street, Sheerness 0.4% 0.0% 0.0% 0.0% 0.0% 0.0% Brittain & Hobbs, High Street, Sheerness 1.7% 0.2% 0.2% 0.0% 0.0% 0.0% Car, Home & Garden, High Street, Sheerness 0.4% 0.0% 0.0% 0.0% 0.0% 0.0% Chain Store Massacre, Bank House, Broadway, Sheerness 0.2% 0.0% 0.0% 0.0% 0.0% 0.0% Currys, High Street, Sheerness 0.2% 0.0% 0.0% 0.0% 0.0% 0.0% Cut & Paste, Queenborough Road, Sheerness 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% Honour Furnishing, High Street, Sheerness 2.5% 0.0% 0.0% 0.0% 0.0% 0.0% Jewson, Hope Street, Sheerness 0.4% 0.0% 0.0% 0.0% 0.0% 0.0% KC Carpet Warehouse, High Street, Sheerness 0.2% 0.0% 0.0% 0.0% 0.0% 0.0% Peacocks, High Street, Sheerness 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Rosebys, High Street, Sheerness 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Tesco, Bridge Road, Sheerness 1.4% 0.0% 0.0% 0.0% 0.0% 0.0% Sub-total 31.8% 0.9% 0.7% 0.0% 0.0% 0.0% Queenborough Queenborough Town Centre 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% Sub-total 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% Minster Minster Town Centre 0.3% 0.0% 0.0% 0.0% 0.0% 0.0% Stones, Halfway Road, Minster 1.6% 0.0% 0.0% 0.0% 0.0% 0.0% Co-op, Halfway Road, Minster on Sea, Sheerness 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Sub-total 1.9% 0.0% 0.0% 0.0% 0.0% 0.0% Zone 1 Sub-total 33.9% 0.9% 0.7% 0.0% 0.0% 0.0% BULKY AND DIY GOODS

Table 4.3 (continued) Market shares (%) Zone Location of stores 1 2 3 4 5 6 STORES IN SWALE BOROUGH Zone 2 None 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Zone 2 sub-total 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Zone 3 Sittingbourne Sittingbourne Town Centre 7.8% 20.0% 28.4% 15.3% 1.3% 0.0% Argos, High Street, Sittingbourne 0.3% 0.0% 0.8% 0.0% 0.5% 0.0% Asda, Mill Way, Sittingbourne 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Autowash, High Street, Sittingbourne 0.0% 0.0% 0.2% 0.0% 0.0% 0.0% Axminster Tool, Sheppey Way, Bobbing, Sittingbourne 0.0% 0.0% 0.0% 0.5% 0.0% 0.0% Blundells, High Street, Sittingbourne 0.0% 0.0% 0.6% 0.0% 0.0% 0.0% British Heart Foundation, West Street, Sittingbourne 0.0% 0.0% 0.2% 0.0% 0.0% 0.0% Brittain & Hobbs, Roman Square, Sittingbourne 0.1% 0.2% 0.6% 0.0% 0.1% 0.0% Co-op, Grove Park, Sittingbourne 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% Currys, High Street, Sittingbourne 0.5% 0.9% 0.7% 0.2% 0.0% 0.0% Direct Domestics, Grayshot Close, Sittingbourne 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% Focus, West Street, Sittingbourne 0.2% 0.5% 1.3% 1.0% 0.0% 0.0% Gardening World, Lower Hartlip Road, Sittingbourne 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% Harveys, The Forum, Sittingbourne 0.3% 0.0% 0.0% 0.0% 0.0% 0.0% Howdens, Mill Way, Sittingbourne 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% Iceland, High Street, Sittingbourne 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% Magic Carpets & Flooring, Eurolink Way, Sittingbourne 0.0% 0.6% 0.0% 0.0% 0.0% 0.0% QS, High Street, Sittingbourne 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Screwfix, Trinity Trading Estate, Sittingbourne 0.3% 0.0% 0.4% 0.0% 0.0% 0.0% Shillinghurst Nursery, Oad Street, Borden, Sittingbourne 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% BULKY AND DIY GOODS

Table 4.3 (continued) Market shares (%) Zone Location of stores 1 2 3 4 5 6 STORES IN SWALE BOROUGH Zone 3 (contd) Sittingbourne (contd) Tunstall, Sittingbourne 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% Walmsley Suite Superstore, High Street, Sittingbourne 0.0% 0.0% 0.2% 0.0% 0.0% 0.0% Washback, Sittingbourne 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% Wickes, Cryalls Lane, Sittingbourne 0.4% 0.0% 1.2% 0.0% 0.0% 0.0% Wilkinsons, High Street, Sittingbourne 0.1% 0.5% 0.3% 0.0% 0.0% 0.0% Sub-total 10.4% 22.8% 35.3% 17.0% 1.9% 0.0% Milton Regis Co-op, High Street, Milton Regis 0.0% 0.0% 0.2% 0.0% 0.0% 0.0% Milton Regis Town Centre 0.5% 0.0% 0.0% 0.0% 0.0% 0.0% Sub-total 0.5% 0.0% 0.2% 0.0% 0.0% 0.0% Sittingbourne Retail Park Sittingbourne Retail Park 21.1% 19.2% 31.4% 21.6% 3.4% 0.0% Paul Simon, Sittingbourne Retail Park, Sittingbourne 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Carpetright, Sittingbourne Retail Park, Sittingbourne 0.3% 1.7% 0.3% 0.0% 0.7% 0.0% Currys, Sittingbourne Retail Park, Sittingbourne 0.7% 0.9% 0.9% 0.5% 0.3% 0.0% Dreams, Sittingbourne Retail Park, Sittingbourne 0.2% 0.0% 0.3% 0.0% 0.0% 0.0% Dunelm Mill, Sittingbourne Retail Park, Sittingbourne 0.3% 0.1% 0.2% 0.0% 0.6% 0.0% Gerald Lukehurst, Sittingbourne Retail Park, Sittingbourne 0.0% 0.6% 0.3% 0.0% 0.0% 0.0% Homebase, Sittingbourne Retail Park, Sittingbourne 6.8% 8.2% 7.8% 6.1% 2.5% 0.0% Sub-total 29.4% 30.8% 41.2% 28.2% 7.4% 0.0% Zone 3 sub -total 40.2% 53.6% 76.6% 45.2% 9.3% 0.0%

Zone 4 None 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Zone 4 sub-total 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% BULKY AND DIY GOODS

Table 4.3 (continued) Market shares (%) Zone Location of stores 1 2 3 4 5 6 STORES IN SWALE BOROUGH Zone 5 Faversham Faversham Town Centre 0.0% 0.2% 0.0% 6.7% 22.5% 13.0% Busy B's, West Street, Faversham 0.0% 0.0% 0.0% 0.0% 0.3% 0.0% Faversham Plumbing Centre, Stone Street, Faversham 0.0% 0.0% 0.0% 0.2% 0.0% 0.0% M & Co, Preston Street, Faversham 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% M&J Supplies, St Johns Road, Faversham 0.0% 0.0% 0.0% 0.0% 1.2% 0.0% Macknade, Selling Road, Faversham 0.0% 0.5% 0.2% 0.0% 0.0% 0.0% Maytree Nursery, Courtney Road, Faversham 0.0% 0.0% 0.0% 0.0% 0.0% 1.1% Morrisons, North Lane, Faversham 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% R H Services, Queens Parade, Faversham 0.0% 0.0% 0.0% 0.5% 0.6% 0.5% Tesco, Crescent Road, Faversham 0.0% 0.0% 0.0% 0.0% 0.5% 1.1% Zone 5 sub -total 0.0% 0.7% 0.2% 7.4% 25.3% 15.8% Zone 6 None 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Zone 6 sub-total 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Stores in Swale Borough Total 74.1% 55.2% 77.5% 52.7% 34.6% 15.8% BULKY AND DIY GOODS

Table 4.3 (continued) Market shares (%) Zone Location of stores 1 2 3 4 5 6 STORES OUTSIDE SWALE BOROUGH Blue Water 1.0% 3.4% 1.1% 3.2% 0.3% 0.0% Canterbury City Centre 1.4% 1.8% 2.1% 16.4% 37.5% 49.6% Lakeside 0.3% 1.2% 0.9% 0.0% 0.0% 0.0% Maidstone Town Centre 5.1% 3.2% 4.8% 4.5% 0.0% 0.0% Allied Carpets, London Road, Gillingham 0.0% 0.0% 0.2% 0.0% 0.0% 0.0% Argos, Hempstead Valley Shopping Centre, Gillingham 0.2% 0.2% 0.0% 0.0% 0.0% 0.0% Argos, High Street, Maidstone 0.0% 0.0% 0.2% 0.0% 0.0% 0.0% Asda, Maidstone Road, Chatham 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Asda, Prospect Place, Dartford 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% Asda, St Peters Street, Maidstone 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% Asda, Sturry Road, Canterbury 0.0% 0.0% 0.0% 1.0% 0.2% 0.5% Ashford Designer Outlet, Kimberley Way, Ashford 0.0% 0.0% 0.0% 0.6% 0.0% 0.0% Ashford Retail Park 0.0% 0.0% 0.0% 1.2% 0.0% 0.0% Ashford Town Centre 0.0% 0.0% 0.0% 1.2% 0.3% 0.0% B&Q, Fossetts Way, Eastern Avenue, Southend-on-Sea 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% B&Q, Norman Road, Ashford 0.0% 0.0% 0.0% 1.5% 0.0% 0.0% B&Q, Prospect Place Retail Park, Westgate Road, Dartford 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% B&Q, Rainham Shopping Centre, Rainham 0.0% 0.5% 0.0% 0.0% 0.0% 0.0% B&Q, Reeves Way, Chestfield, Whitstable 0.0% 0.0% 0.0% 1.0% 4.3% 7.9% B&Q, Sturry Road, Canterbury 0.0% 0.0% 0.0% 1.0% 5.8% 2.3% B&Q, Thanet Way, Whitstable 0.0% 0.0% 0.0% 0.5% 1.2% 1.1% B&Q, Will Adams Way, Gillingham 4.4% 8.6% 2.0% 0.0% 0.0% 0.0% BC Ceramics, Bloors Lane, Rainham 0.0% 0.6% 0.0% 0.0% 0.0% 0.0% Beds 4 Us, Wincheap Retail Estate, Canterbury 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Beds Direct, New Road, Chatham 0.0% 0.0% 0.0% 0.0% 0.3% 0.0% BHS, Hemstead Valley Shopping Centre, Gillingham 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% BHS, King Street, Maidstone 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% BULKY AND DIY GOODS

Table 4.3 (continued) Market shares (%) Zone Location of stores 1 2 3 4 5 6 STORES OUTSIDE SWALE BOROUGH Blean, Canterbury 0.0% 0.0% 0.0% 0.0% 0.0% 1.1% Broad Oak, Canterbury 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Canterbury Retail Park, Sturry Road, Canterbury 0.0% 0.0% 0.0% 0.6% 0.3% 0.0% Carpetright, Horsted Retail Park, Maidstone Road, Chatham 0.2% 0.6% 0.0% 0.0% 0.0% 0.0% Central London 0.2% 0.6% 0.0% 0.6% 0.4% 0.0% Chainstore Discount Warehouse, Broad Oak Road, Canterbury 0.2% 0.0% 0.0% 0.0% 0.3% 0.0% Charing 0.0% 0.0% 0.0% 0.6% 0.0% 0.0% Chatham Town Centre 0.9% 0.8% 0.4% 0.0% 0.3% 0.0% Clarkes Furniturers, Stacey Road, Maidstone 0.0% 0.0% 0.2% 0.0% 0.0% 0.0% Comet, Aylesford Retail Park, Quarrywood, Aylesford 0.1% 0.0% 0.2% 0.0% 0.0% 0.0% Comet, Bellingham Way, Maidstone 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% Comet, Fossets Drive, Southend-on-Sea 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% Comet, Maidstone Road, Rochester 0.0% 0.9% 0.1% 0.5% 0.0% 0.0% Comet, Marshwood Close, Sturry Road, Canterbury 0.0% 0.0% 0.1% 0.0% 0.0% 0.5% Currys, Chequers Centre, Maidstone 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% Currys, High Street, Chatham 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% Currys, Horsted Retail Park, Maidstone Road, Chatham 0.1% 0.5% 0.1% 0.2% 0.0% 0.0% Currys, Long Market, Canterbury 0.0% 0.0% 0.0% 0.0% 0.3% 1.6% Currys, Marshwood Close, Sturry Road, Canterbury 0.0% 0.0% 0.0% 0.0% 0.7% 0.0% Currys, Norman Road, Ashford 0.1% 0.0% 0.0% 0.2% 0.0% 0.0% Debenhams, Elwick Road, Kingsnorth, Ashford 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Debenhams, Guildhall Street, Canterbury 0.0% 0.0% 0.0% 0.0% 0.0% 1.4% Debenhams, High Street, Chatham 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% DFS, London Road, Maidstone 0.5% 0.0% 0.5% 0.0% 0.0% 0.0% Dockside Outlet, Maritime Way, Chatham 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Dreams, Ambley Road, Gillingham Retail Park, Gillingham 0.0% 0.6% 0.0% 0.0% 0.0% 0.0% Dreams, Wincheap, Canterbury 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% BULKY AND DIY GOODS

Table 4.3 (continued) Market shares (%) Zone Location of stores 1 2 3 4 5 6 STORES OUTSIDE SWALE BOROUGH Dunelm Mill, Wincheap, Canterbury 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% Dunelm, South View, Hersden, Canterbury 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Fabric Warehouse, Maidstone Industrial Estate, Maidstone 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Fenwick, St Georges Street, Canterbury 0.0% 0.0% 0.1% 0.3% 0.0% 0.5% Furniture Village, Will Adams Way, Gillingham 0.2% 1.2% 0.3% 0.0% 0.0% 0.0% Gerald Lukehurst, High Street, Rainham 0.0% 0.6% 0.2% 0.0% 0.3% 0.0% Gillingham Town Centre 2.0% 6.8% 0.9% 0.0% 0.0% 1.1% Grafty Garden Centre, Grafty Green, Lenham 0.0% 0.0% 0.0% 0.0% 0.3% 0.0% Habitat, St Andrews Close, Canterbury 0.0% 0.0% 0.0% 0.0% 0.0% 1.3% Harveys, Canterbury Retail Park, Sturry Road, Canterbury 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Harveys, City Retail Park, Canterbury 0.0% 0.0% 0.0% 0.0% 0.3% 0.0% Harveys, Earlsford, Maidstone 0.0% 0.0% 0.2% 0.0% 0.0% 0.0% Harveys, Gillingham Business Park, Gillingham 0.7% 0.0% 0.0% 0.0% 0.0% 0.0% Headcorn Town Centre 0.0% 0.0% 0.0% 0.6% 0.0% 0.0% Hempstead Valley Shopping Centre, Gillingham 0.9% 0.8% 0.3% 0.0% 0.0% 0.0% Herne Bay Town Centre 0.0% 0.0% 0.0% 0.0% 0.7% 1.3% Homebase, Wincheap Industrial Estate, Canterbury 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% Horsted Retail Park, Chatham 0.0% 0.0% 0.3% 0.0% 0.0% 0.0% Ikea, Lakeside Retail Park, West Thurrock 0.0% 1.8% 0.6% 0.0% 0.3% 0.0% Jewson, Courteney Road, Gillingham 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% John Lewis, Bluewater Shopping Centre, Greenhithe 0.1% 0.2% 0.1% 0.2% 0.1% 0.0% John Lewis, Oxford Street, London 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% Johnsons, Station Road, Rainham, Gillingham 0.0% 0.5% 0.0% 0.0% 0.0% 0.0% Land of Leather, London Road, Maidstone 0.2% 0.0% 0.0% 0.0% 0.0% 0.0% Laura Ashley, Maynard Road, Canterbury 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Lenleys, Roper Road, Canterbury 0.0% 0.0% 0.2% 1.2% 0.3% 2.6% Linens Direct, Week Street, Maidstone 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% BULKY AND DIY GOODS

Table 4.3 (continued) Market shares (%) Zone Location of stores 1 2 3 4 5 6 STORES OUTSIDE SWALE BOROUGH Local stores, Bromley 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Lucas, Station Road, Headcorn, Ashford 0.0% 0.0% 0.5% 0.0% 0.0% 0.0% M&D Supplies, Canterbury 0.0% 0.0% 0.0% 0.0% 0.3% 0.0% Makro, Charlton, London 0.0% 0.0% 0.0% 0.2% 0.0% 0.0% Marks & Spencer, Hempstead Valley Shopping Centre, Gillingham 0.4% 0.0% 0.3% 0.3% 0.0% 0.0% Marks & Spencer, St Georges Street, Canterbury 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Marks & Spencer, Week Street, Maidstone 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% MFI, Gillingham Business Park, Gillingham, 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% Morrisons, Ten Perch Road, Wincheap, Canterbury 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% Nasons, High Street, Canterbury 0.0% 0.0% 0.0% 0.6% 0.0% 0.0% Notcutts, Newnham Court, Bearsted Road, Weavering 0.3% 0.0% 0.7% 0.0% 0.0% 0.0% Oakridge Furniture, Crumlin Road, Crumlin 0.0% 0.0% 0.0% 0.0% 0.3% 0.0% Primark, Week Street, Maidstone 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Purfleet Town Centre 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% Rainham Town Centre 0.1% 1.9% 0.4% 0.6% 0.0% 0.0% Rochester Town Centre 0.2% 0.6% 0.3% 0.0% 0.0% 0.0% Rosebys, Sandgate Road, Folkstone 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Savacentre, Hempstead Valley Shopping Centre, Gillingham 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Saxon Leather, Manchester Road, Bolton 0.0% 0.0% 0.0% 0.0% 0.3% 0.0% Screwfix, Wincheap Industrial Estate, Canterbury 0.0% 0.0% 0.0% 0.0% 0.3% 1.1% Stour Retail Park, Stour Crescent, Canterbury 0.0% 0.0% 0.2% 0.0% 0.0% 0.0% Strood Retail Park, Rochester 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% T J Hughes, Pads Hill, Maidstone 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Tesco, Lunsford Park, Larkfield, Aylesford 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% Tesco, Manston Road, Margate 0.0% 0.0% 0.0% 0.0% 0.3% 0.0% Tesco, Millstrood Road, Whitstable 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Tesco, Rainham Shopping Centre, Rainham 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% BULKY AND DIY GOODS

Table 4.3 (continued) Market shares (%) Zone Location of stores 1 2 3 4 5 6 STORES OUTSIDE SWALE BOROUGH TK Maxx, Ashford Retail Park, Ashford 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Tunbridge Wells Town Centre 0.2% 0.0% 0.2% 0.0% 0.0% 0.0% Westwood Cross Shopping Centre, Margate Road, Broadstairs 0.0% 0.0% 0.0% 0.0% 0.8% 0.0% Whitstable Town Centre 0.0% 0.0% 0.0% 0.0% 1.4% 2.3% Wickes, Ashford Business Park, Sevington, Ashford 0.0% 0.0% 0.0% 0.5% 0.0% 0.0% Wilkinsons, High Street, Gillingham 0.0% 0.2% 0.0% 0.0% 0.0% 0.0% Wilkinsons, Rainham Shopping Centre, Rainham 0.0% 0.7% 0.0% 0.0% 0.0% 0.0% Wilkinsons, York Street, Ramsgate 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% Wincheap Retail Park, Canterbury 0.0% 0.0% 0.2% 1.4% 2.2% 4.1% Wrights, Waterloo Street, Maidstone 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% Wyevale Garden Centre, Capstone Road, Gillingham 0.1% 0.0% 0.1% 0.0% 0.0% 0.0% Wyevale Garden Centre, Maidstone Road, Paddock Wood, Tonbridge 0.0% 0.5% 0.0% 0.0% 0.0% 0.0% Stores outside the Borough sub-total 20.7% 39.5% 19.3% 40.8% 61.3% 80.6% BULKY AND DIY GOODS

Table 4.3 (continued) Market shares (%) Zone Location of stores 1 2 3 4 5 6 OTHER Catalogue / mail order 0.9% 0.7% 0.3% 1.8% 0.5% 1.3% Internet 4.4% 4.6% 3.0% 4.7% 3.6% 2.3% Internet (warehouse) 3.3% 3.4% 2.3% 3.5% 2.7% 1.8% Internet (shelf pick) 0.8% 0.9% 0.6% 0.9% 0.7% 0.4% of which shelf picked from stores in Swale Borough 0.5% 0.2% 0.4% 0.2% 0.2% 0.0% in Zone 1 0.1% 0.0% 0.1% 0.0% 0.0% 0.0% in Zone 2 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% in Zone 3 0.4% 0.2% 0.3% 0.1% 0.2% 0.0% in Zone 4 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% in Zone 5 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% in Zone 6 0.5% 0.2% 0.4% 0.2% 0.2% 0.0% of which shelf picked from stores outside Swale Borough 0.3% 0.1% 0.2% 0.1% 0.1% 0.0% Total other expenditure 5.3% 5.2% 3.3% 6.6% 4.1% 3.6%

Grand total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Sources/notes for Table 4.3 1.All market shares are sourced from household survey except 'other' (Internet shopping) 2. Total Internet shopping market share is sourced from household survey. It is then assumed that 75% of all Internet shopping is fulfilled from non-retail warehouses and 25% from shelf- picking from traditional retail floorspace. This reflects advice in Experian Retail Planner Note 8.1 (pp17-18, August 2010). Shelf picking market shares are then calculated based on the BULKY AND DIY GOODS

Table 4.4 Market shares (%) Zone Location of stores Total (£m) Total (%) 1 2 3 4 5 6 STORES IN SWALE BOROUGH Zone 1 Sheerness Sheerness Town Centre 6.9 0.1 0.1 0.0 0.0 0.0 7.1 7.0% Aldi, Millennium Way, Sheerness 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Brians Warehouse, Beach Street, Sheerness 0.1 0.0 0.0 0.0 0.0 0.0 0.1 0.1% Brittain & Hobbs, High Street, Sheerness 0.5 0.0 0.1 0.0 0.0 0.0 0.6 0.6% Car, Home & Garden, High Street, Sheerness 0.1 0.0 0.0 0.0 0.0 0.0 0.1 0.1% Chain Store Massacre, Bank House, Broadway, Sheerness 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Co-op, Halfway Road, Minster on Sea, Sheerness 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Currys, High Street, Sheerness 0.1 0.0 0.0 0.0 0.0 0.0 0.1 0.1% Cut & Paste, Queenborough Road, Sheerness 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Honour Furnishing, High Street, Sheerness 0.7 0.0 0.0 0.0 0.0 0.0 0.7 0.7% Jewson, Hope Street, Sheerness 0.1 0.0 0.0 0.0 0.0 0.0 0.1 0.1% KC Carpet Warehouse, High Street, Sheerness 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Peacocks, High Street, Sheerness 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Rosebys, High Street, Sheerness 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Tesco, Bridge Road, Sheerness 0.4 0.0 0.0 0.0 0.0 0.0 0.4 0.4% Sub-total 9.0 0.1 0.2 0.0 0.0 0.0 9.3 9.3% Queenborough Queenborough Town Centre 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Sub-total 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Minster Minster Town Centre 0.1 0.0 0.0 0.0 0.0 0.0 0.1 0.1% Stones, Halfway Road, Minster 0.5 0.0 0.0 0.0 0.0 0.0 0.5 0.5% Sub-total 0.5 0.0 0.0 0.0 0.0 0.0 0.5 0.5% Zone 1 Sub-total 9.6 0.1 0.2 0.0 0.0 0.0 9.9 9.8% BULKY AND DIY GOODS

Table 4.4 (continued) Market shares (%) Zone Location of stores Total (£m) Total (%) 1 2 3 4 5 6 STORES IN SWALE BOROUGH Zone 2 None 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Zone 2 sub-total 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0%

Zone 3 Sittingbourne Sittingbourne Town Centre 2.2 2.1 9.7 1.4 0.2 0.0 15.6 15.5% Argos, High Street, Sittingbourne 0.1 0.0 0.3 0.0 0.1 0.0 0.4 0.4% Asda, Mill Way, Sittingbourne 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Autowash, High Street, Sittingbourne 0.0 0.0 0.1 0.0 0.0 0.0 0.1 0.1% Axminster Tool, Sheppey Way, Bobbing, Sittingbourne 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Blundells, High Street, Sittingbourne 0.0 0.0 0.2 0.0 0.0 0.0 0.2 0.2% British Heart Foundation, West Street, Sittingbourne 0.0 0.0 0.1 0.0 0.0 0.0 0.1 0.1% Brittain & Hobbs, Roman Square, Sittingbourne 0.0 0.0 0.2 0.0 0.0 0.0 0.3 0.3% Co-op, Grove Park, Sittingbourne 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Currys, High Street, Sittingbourne 0.1 0.1 0.2 0.0 0.0 0.0 0.5 0.5% Direct Domestics, Grayshot Close, Sittingbourne 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Focus, West Street, Sittingbourne 0.0 0.1 0.4 0.1 0.0 0.0 0.6 0.6% Gardening World, Lower Hartlip Road, Sittingbourne 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Harveys, The Forum, Sittingbourne 0.1 0.0 0.0 0.0 0.0 0.0 0.1 0.1% Howdens, Mill Way, Sittingbourne 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Iceland, High Street, Sittingbourne 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Magic Carpets & Flooring, Eurolink Way, Sittingbourne 0.0 0.1 0.0 0.0 0.0 0.0 0.1 0.1% Paul Simon, Sittingbourne Retail Park, Sittingbourne 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% QS, High Street, Sittingbourne 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Screwfix, Trinity Trading Estate, Sittingbourne 0.1 0.0 0.1 0.0 0.0 0.0 0.2 0.2% Shillinghurst Nursery, Oad Street, Borden, Sittingbourne 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% BULKY AND DIY GOODS

Table 4.4 (continued) Market shares (%) Zone Location of stores Total (£m) Total (%) 1 2 3 4 5 6 STORES IN SWALE BOROUGH Zone 3 (contd) Sittingbourne (contd) Tunstall, Sittingbourne 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Walmsley Suite Superstore, High Street, Sittingbourne 0.0 0.0 0.1 0.0 0.0 0.0 0.1 0.1% Washback, Sittingbourne 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Wickes, Cryalls Lane, Sittingbourne 0.1 0.0 0.4 0.0 0.0 0.0 0.5 0.5% Wilkinsons, High Street, Sittingbourne 0.0 0.1 0.1 0.0 0.0 0.0 0.2 0.2% Sub-total 2.9 2.4 12.0 1.5 0.3 0.0 19.2 19.0% Milton Regis Co-op, High Street, Milton Regis 0.0 0.0 0.1 0.0 0.0 0.0 0.1 0.1% Milton Regis Town Centre 0.1 0.0 0.0 0.0 0.0 0.0 0.1 0.1% Sub-total 0.1 0.0 0.1 0.0 0.0 0.0 0.2 0.2% Sittingbourne Retail Park Sittingbourne Retail Park 6.0 2.0 10.7 1.9 0.5 0.0 21.1 21.0% Carpetright, Sittingbourne Retail Park, Sittingbourne 0.1 0.2 0.1 0.0 0.1 0.0 0.5 0.5% Currys, Sittingbourne Retail Park, Sittingbourne 0.2 0.1 0.3 0.0 0.0 0.0 0.7 0.7% Dreams, Sittingbourne Retail Park, Sittingbourne 0.0 0.0 0.1 0.0 0.0 0.0 0.2 0.2% Dunelm Mill, Sittingbourne Retail Park, Sittingbourne 0.1 0.0 0.1 0.0 0.1 0.0 0.2 0.2% Gerald Lukehurst, Sittingbourne Retail Park, Sittingbourne 0.0 0.1 0.1 0.0 0.0 0.0 0.2 0.2% Homebase, Sittingbourne Retail Park, Sittingbourne 1.9 0.9 2.7 0.5 0.4 0.0 6.3 6.3% Sub-total 8.3 3.2 14.1 2.5 1.1 0.0 29.2 29.0% Zone 3 sub -total 11.4 5.6 26.2 4.1 1.4 0.0 48.6 48.2%

Zone 4 None 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Zone 4 sub-total 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% BULKY AND DIY GOODS

Table 4.4 (continued) Market shares (%) Zone Location of stores Total (£m) Total (%) 1 2 3 4 5 6 STORES IN SWALE BOROUGH Zone 5 Faversham Faversham Town Centre 0.0 0.0 0.0 0.6 3.3 0.6 4.46 4.4% Busy B's, West Street, Faversham 0.0 0.0 0.0 0.0 0.1 0.0 0.05 0.1% Faversham Plumbing Centre, Stone Street, Faversham 0.0 0.0 0.0 0.0 0.0 0.0 0.02 0.0% M & Co, Preston Street, Faversham 0.0 0.0 0.0 0.0 0.0 0.0 0.00 0.0% M&J Supplies, St Johns Road, Faversham 0.0 0.0 0.0 0.0 0.2 0.0 0.18 0.2% Macknade, Selling Road, Faversham 0.0 0.1 0.1 0.0 0.0 0.0 0.10 0.1% Maytree Nursery, Courtney Road, Faversham 0.0 0.0 0.0 0.0 0.0 0.0 0.05 0.0% Morrisons, North Lane, Faversham 0.0 0.0 0.0 0.0 0.0 0.0 0.02 0.0% R H Services, Queens Parade, Faversham 0.0 0.0 0.0 0.0 0.1 0.0 0.15 0.1% Tesco, Crescent Road, Faversham 0.0 0.0 0.0 0.0 0.1 0.0 0.12 0.1% Zone 5 sub -total 0.0 0.1 0.1 0.7 3.7 0.7 5.2 5.1% Zone 6 None 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Zone 6 sub-total 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Stores in Swale Borough Total 21.0 5.7 26.4 4.7 5.0 0.7 63.6 63.2% BULKY AND DIY GOODS

Table 4.4 (continued) Market shares (%) Zone Location of stores Total (£m) Total (%) 1 2 3 4 5 6 STORES OUTSIDE SWALE BOROUGH Blue Water 0.3 0.4 0.4 0.3 0.0 0.0 1.4 1.3% Canterbury City Centre 0.4 0.2 0.7 1.5 5.5 2.1 10.4 10.3% Lakeside 0.1 0.1 0.3 0.0 0.0 0.0 0.5 0.5% Maidstone Town Centre 1.5 0.3 1.6 0.4 0.0 0.0 3.8 3.8% Allied Carpets, London Road, Gillingham 0.0 0.0 0.1 0.0 0.0 0.0 0.1 0.1% Argos, Hempstead Valley Shopping Centre, Gillingham 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.1% Argos, High Street, Maidstone 0.0 0.0 0.1 0.0 0.0 0.0 0.1 0.1% Asda, Maidstone Road, Chatham 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Asda, Prospect Place, Dartford 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Asda, St Peters Street, Maidstone 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Asda, Sturry Road, Canterbury 0.0 0.0 0.0 0.1 0.0 0.0 0.1 0.1% Ashford Designer Outlet, Kimberley Way, Ashford 0.0 0.0 0.0 0.1 0.0 0.0 0.1 0.1% Ashford Retail Park 0.0 0.0 0.0 0.1 0.0 0.0 0.1 0.1% Ashford Town Centre 0.0 0.0 0.0 0.1 0.1 0.0 0.2 0.2% B&Q, Fossetts Way, Eastern Avenue, Southend-on-Sea 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% B&Q, Norman Road, Ashford 0.0 0.0 0.0 0.1 0.0 0.0 0.1 0.1% B&Q, Prospect Place Retail Park, Westgate Road, Dartford 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% B&Q, Rainham Shopping Centre, Rainham 0.0 0.1 0.0 0.0 0.0 0.0 0.1 0.1% B&Q, Reeves Way, Chestfield, Whitstable 0.0 0.0 0.0 0.1 0.6 0.3 1.1 1.1% B&Q, Sturry Road, Canterbury 0.0 0.0 0.0 0.1 0.8 0.1 1.0 1.0% B&Q, Thanet Way, Whitstable 0.0 0.0 0.0 0.0 0.2 0.0 0.3 0.3% B&Q, Will Adams Way, Gillingham 1.2 0.9 0.7 0.0 0.0 0.0 2.8 2.8% BC Ceramics, Bloors Lane, Rainham 0.0 0.1 0.0 0.0 0.0 0.0 0.1 0.1% Beds 4 Us, Wincheap Retail Estate, Canterbury 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Beds Direct, New Road, Chatham 0.0 0.0 0.0 0.0 0.1 0.0 0.1 0.1% BHS, Hemstead Valley Shopping Centre, Gillingham 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% BHS, King Street, Maidstone 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% BULKY AND DIY GOODS

Table 4.4 (continued) Market shares (%) Zone Location of stores Total (£m) Total (%) 1 2 3 4 5 6 STORES OUTSIDE SWALE BOROUGH Blean, Canterbury 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Broad Oak, Canterbury 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Canterbury Retail Park, Sturry Road, Canterbury 0.0 0.0 0.0 0.1 0.1 0.0 0.1 0.1% Carpetright, Horsted Retail Park, Maidstone Road, Chatham 0.0 0.1 0.0 0.0 0.0 0.0 0.1 0.1% Central London 0.0 0.1 0.0 0.1 0.1 0.0 0.2 0.2% Chainstore Discount Warehouse, Broad Oak Road, Canterbury 0.0 0.0 0.0 0.0 0.1 0.0 0.1 0.1% Charing 0.0 0.0 0.0 0.1 0.0 0.0 0.1 0.1% Chatham Town Centre 0.3 0.1 0.1 0.0 0.1 0.0 0.5 0.5% Clarkes Furniturers, Stacey Road, Maidstone 0.0 0.0 0.1 0.0 0.0 0.0 0.1 0.1% Comet, Aylesford Retail Park, Quarrywood, Aylesford 0.0 0.0 0.1 0.0 0.0 0.0 0.1 0.1% Comet, Bellingham Way, Maidstone 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Comet, Fossets Drive, Southend-on-Sea 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Comet, Maidstone Road, Rochester 0.0 0.1 0.0 0.0 0.0 0.0 0.2 0.2% Comet, Marshwood Close, Sturry Road, Canterbury 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Currys, Chequers Centre, Maidstone 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Currys, High Street, Chatham 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Currys, Horsted Retail Park, Maidstone Road, Chatham 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.1% Currys, Long Market, Canterbury 0.0 0.0 0.0 0.0 0.0 0.1 0.1 0.1% Currys, Marshwood Close, Sturry Road, Canterbury 0.0 0.0 0.0 0.0 0.1 0.0 0.1 0.1% Currys, Norman Road, Ashford 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Debenhams, Elwick Road, Kingsnorth, Ashford 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Debenhams, Guildhall Street, Canterbury 0.0 0.0 0.0 0.0 0.0 0.1 0.1 0.1% Debenhams, High Street, Chatham 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% DFS, London Road, Maidstone 0.1 0.0 0.2 0.0 0.0 0.0 0.3 0.3% Dockside Outlet, Maritime Way, Chatham 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Dreams, Ambley Road, Gillingham Retail Park, Gillingham 0.0 0.1 0.0 0.0 0.0 0.0 0.1 0.1% Dreams, Wincheap, Canterbury 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% BULKY AND DIY GOODS

Table 4.4 (continued) Market shares (%) Zone Location of stores Total (£m) Total (%) 1 2 3 4 5 6 STORES OUTSIDE SWALE BOROUGH Dunelm Mill, Wincheap, Canterbury 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Dunelm, South View, Hersden, Canterbury 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Fabric Warehouse, Maidstone Industrial Estate, Maidstone 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Fenwick, St Georges Street, Canterbury 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.1% Furniture Village, Will Adams Way, Gillingham 0.0 0.1 0.1 0.0 0.0 0.0 0.3 0.3% Gerald Lukehurst, High Street, Rainham 0.0 0.1 0.1 0.0 0.1 0.0 0.2 0.2% Gillingham Town Centre 0.6 0.7 0.3 0.0 0.0 0.0 1.6 1.6% Grafty Garden Centre, Grafty Green, Lenham 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Habitat, St Andrews Close, Canterbury 0.0 0.0 0.0 0.0 0.0 0.1 0.1 0.1% Harveys, Canterbury Retail Park, Sturry Road, Canterbury 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Harveys, City Retail Park, Canterbury 0.0 0.0 0.0 0.0 0.1 0.0 0.1 0.1% Harveys, Earlsford, Maidstone 0.0 0.0 0.1 0.0 0.0 0.0 0.1 0.1% Harveys, Gillingham Business Park, Gillingham 0.2 0.0 0.0 0.0 0.0 0.0 0.2 0.2% Headcorn Town Centre 0.0 0.0 0.0 0.1 0.0 0.0 0.1 0.1% Hempstead Valley Shopping Centre, Gillingham 0.2 0.1 0.1 0.0 0.0 0.0 0.4 0.4% Herne Bay Town Centre 0.0 0.0 0.0 0.0 0.1 0.1 0.2 0.1% Homebase, Wincheap Industrial Estate, Canterbury 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Horsted Retail Park, Chatham 0.0 0.0 0.1 0.0 0.0 0.0 0.1 0.1% Ikea, Lakeside Retail Park, West Thurrock 0.0 0.2 0.2 0.0 0.1 0.0 0.4 0.4% Jewson, Courteney Road, Gillingham 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% John Lewis, Bluewater Shopping Centre, Greenhithe 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.1% John Lewis, Oxford Street, London 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Johnsons, Station Road, Rainham, Gillingham 0.0 0.1 0.0 0.0 0.0 0.0 0.1 0.1% Land of Leather, London Road, Maidstone 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Laura Ashley, Maynard Road, Canterbury 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Lenleys, Roper Road, Canterbury 0.0 0.0 0.1 0.1 0.1 0.1 0.3 0.3% Linens Direct, Week Street, Maidstone 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% BULKY AND DIY GOODS

Table 4.4 (continued) Market shares (%) Zone Location of stores Total (£m) Total (%) 1 2 3 4 5 6 STORES OUTSIDE SWALE BOROUGH Local stores, Bromley 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Lucas, Station Road, Headcorn, Ashford 0.0 0.0 0.2 0.0 0.0 0.0 0.2 0.2% M&D Supplies, Canterbury 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Makro, Charlton, London 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Marks & Spencer, Hempstead Valley Shopping Centre, Gillingham 0.1 0.0 0.1 0.0 0.0 0.0 0.2 0.2% Marks & Spencer, St Georges Street, Canterbury 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Marks & Spencer, Week Street, Maidstone 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% MFI, Gillingham Business Park, Gillingham, 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Morrisons, Ten Perch Road, Wincheap, Canterbury 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Nasons, High Street, Canterbury 0.0 0.0 0.0 0.1 0.0 0.0 0.1 0.1% Notcutts, Newnham Court, Bearsted Road, Weavering 0.1 0.0 0.2 0.0 0.0 0.0 0.3 0.3% Oakridge Furniture, Crumlin Road, Crumlin 0.0 0.0 0.0 0.0 0.1 0.0 0.1 0.1% Primark, Week Street, Maidstone 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Purfleet Town Centre 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Rainham Town Centre 0.0 0.2 0.1 0.1 0.0 0.0 0.4 0.4% Rochester Town Centre 0.0 0.1 0.1 0.0 0.0 0.0 0.2 0.2% Rosebys, Sandgate Road, Folkstone 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Savacentre, Hempstead Valley Shopping Centre, Gillingham 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Saxon Leather, Manchester Road, Bolton 0.0 0.0 0.0 0.0 0.1 0.0 0.1 0.1% Screwfix, Wincheap Industrial Estate, Canterbury 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.1% Stour Retail Park, Stour Crescent, Canterbury 0.0 0.0 0.1 0.0 0.0 0.0 0.1 0.1% Strood Retail Park, Rochester 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% T J Hughes, Pads Hill, Maidstone 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Tesco, Lunsford Park, Larkfield, Aylesford 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Tesco, Manston Road, Margate 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Tesco, Millstrood Road, Whitstable 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Tesco, Rainham Shopping Centre, Rainham 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% BULKY AND DIY GOODS

Table 4.4 (continued) Market shares (%) Zone Location of stores Total (£m) Total (%) 1 2 3 4 5 6 STORES OUTSIDE SWALE BOROUGH TK Maxx, Ashford Retail Park, Ashford 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Tunbridge Wells Town Centre 0.0 0.0 0.1 0.0 0.0 0.0 0.1 0.1% Westwood Cross Shopping Centre, Margate Road, Broadstairs 0.0 0.0 0.0 0.0 0.1 0.0 0.1 0.1% Whitstable Town Centre 0.0 0.0 0.0 0.0 0.2 0.1 0.3 0.3% Wickes, Ashford Business Park, Sevington, Ashford 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Wilkinsons, High Street, Gillingham 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Wilkinsons, Rainham Shopping Centre, Rainham 0.0 0.1 0.0 0.0 0.0 0.0 0.1 0.1% Wilkinsons, York Street, Ramsgate 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Wincheap Retail Park, Canterbury 0.0 0.0 0.1 0.1 0.3 0.2 0.7 0.7% Wrights, Waterloo Street, Maidstone 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Wyevale Garden Centre, Capstone Road, Gillingham 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.1% Wyevale Garden Centre, Maidstone Road, Paddock Wood, Tonbridge 0.0 0.1 0.0 0.0 0.0 0.0 0.1 0.1% Stores outside the Borough sub-total 5.9 4.1 6.6 3.7 8.9 3.5 32.6 32.4% BULKY AND DIY GOODS

Table 4.4 (continued) Market shares (%) Zone Location of stores Total (£m) Total (%) 1 2 3 4 5 6 OTHER Catalogue / mail order 0.2 0.1 0.1 0.2 0.1 0.1 0.7 0.7% Internet 1.2 0.5 1.0 0.4 0.5 0.1 3.8 3.8% Internet (warehouse) 0.9 0.4 0.8 0.3 0.4 0.1 2.8 2.8% Internet (shelf pick) 0.2 0.1 0.2 0.1 0.1 0.0 0.7 0.7% of which shelf picked from stores in Swale Borough 0.1 0.1 0.1 0.1 0.1 0.0 0.4 0.4% in Zone 1 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.1% in Zone 2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% in Zone 3 0.1 0.0 0.1 0.0 0.0 0.0 0.3 0.3% in Zone 4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% in Zone 5 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% in Zone 6 0.1 0.1 0.1 0.1 0.1 0.0 0.4 0.4% of which shelf picked from stores outside Swale Borough 0.1 0.0 0.1 0.0 0.0 0.0 0.2 0.2% Total other expenditure 1.5 0.5 1.1 0.6 0.6 0.2 4.5 4.5%

Grand total 28.3 10.4 34.1 9.0 14.5 4.3

Sources/notes for Table 4.4 1.All market shares are sourced from household survey except 'other' (Internet shopping) 2. Total Internet shopping market share is sourced from household survey. It is then assumed that 75% of all Internet shopping is fulfilled from non-retail warehouses and 25% from shelf-picking from traditional retail floorspace. This reflects advice in Experian Retail Planner Note 8.1 (pp17-18, August 2010). Shelf picking market shares are then calculated based on the overall market shares of stores each of the zones, stores in the Borough and stores beyond the study area BULKY AND DIY GOODS

Table 4.5 Commitments Net sales floorspace Net bulky and DIY Estimated sales density Estimated turnover Proposed store or extension Gross floorspace (sqm) (sqm) floorspace (sqm) (£/sqm) (£m) Zone 1 Thistle Hill Neigbourhood Centre Tesco, Sheerness Sub-total

Zone 2 None Sub-total

Zone 3 Asda, Sittingbourne East Hall Farm Neighbourhood Centre Sub-total

Zone 4 None Sub-total

Zone 5 Sainsbury's Bysingwood Road, Faversham Sub-total

Zone 6 None Sub-total TOTAL

Sources/notes for Table 4.5 1. Net sales floorspace data provided by Swale Borough Council 2. Estimated sales density is sourced from Verdict (2010) 3. Estimated turnover of bulky and DIY floorspace is the product of net convenience floorspace mulitplied by estimated sales density BULKY AND DIY GOODS

Table 4.6 Borough wide capacity (£m) 2010 2015 2020 2025 Expenditure retention (inc store spending inc SFT shelf picking) Total available bulky and diy expenditure in study area (Zones 1-6) (£m) (1) 100.7 123.5 152.6 189.1 Retention level of bulky and DIY goods floorspace in Swale Borough (%) (2) 63.6% 63.6% 63.6% 63.6% Expenditure from study area retained by stores in Swale Borough (£m) (3) 64.1 78.6 97.1 120.3

Expenditure inflow Estimated proportion of in store comparison turnover from beyond study area (%) (4) 5.0% 5.0% 5.0% 5.0% Implied expenditure inflow to stores in Swale Borough (£m) 3.4 4.1 5.1 6.3

Total available expenditure Total available comparison expenditure in Swale Borough (£m) (5) 67.4 82.7 102.2 126.6

Claims on expenditure Turnover of existing stores (£m) (6) 67.4 67.4 67.4 67.4 Improvements in sales densities of existing stores (£m) (7) 0.0 7.3 16.1 26.2 Increase in SFT (non-shelf picking) (£m) (8) 0.0 0.7 0.6 0.5 Turnover of commitments (£m) (9) 0.0 0.0 0.0 0.0

Residual expenditure Total residual expenditure available to support new comparison floorspace (£m) (10) 0.0 7.3 18.0 32.5 Estimated sales density of new bulky and DIY loorspace (£/sqm net) (11) 2,000 to 3,944 2,000 to 3,944 2,000 to 3,944 2,000 to 3,944

Capacity Capacity for new bulky comparison floorspace (sqm net) (12) 0 to 0 1,856 to 3,660 4,558 to 8,987 8,240 to 16,247 Capacity for new bulky comparison floorspace (sqm gross) (13) 0 to 0 2,321 to 4,576 5,697 to 11,234 10,300 to 20,309 Sources/notes for Table 4.6 1. Total available expenditure sourced from Table 4.2 2. The market share for 2010 is the total retained by stores in the Borough (including shelf-picking from Internet sales) divided by the total available expenditure from the study area. The market share is held constant for future years 3. Retained expenditure by stores in the Borough in 2010 is sourced from Table B3.4. For future years it is calculated by multiplying the total available expenditure from the study area by the market share 4. Proportion of in store comparison turnover from beyond study area is estimated by CB Richard Ellis. It refers to a proportion of the total available expenditure including inflow. Proportion of available expenditure from inflow is held constant in future years 5. Total available expenditure is the sum of total available expenditure from the study area and inflow expenditure 6. Turnover of existing stores (including shelf-picking from Internet sales) is equivalent to total available expenditure as the market is assumed to be in equilibrium 7. Stores are assumed to increase their sales density in future years , mainly through improved merchandising techniques. Improvements in floorspace efficiiency are based on Fig 4b, Experian Retail Planner Note 8.1 (August 2010) for 2009 to 2027, except where improvement is less than or equal to 0.0%, in which case no improvement or reduction in efficiency is assumed. This is because we are concerned with improvements arising from more efficient trading trading practices, not with increases or decreases in sales density arising from wider changes in the economy; improved trading practices are not 'lost' as the economy contracts, so the increased potential sales density can be reutilised in future 8. We make an allowance for an increase in Special Forms of Trading, though only Internet-based shopping sourced from warehouses, as shelf-picking from stores will require additional retail floorspace. We use the household survey to identify the existing proportion of turnover spent via the Internet and sourced from warehouses, then grow it at the rate implied by Experian Retail Planner Note 8.1 (p17, August 2010). 9. Turnover of commitments is sourced from Table B3.5 10. Total residual expenditure available to support new floorspace is the result of subtracting turnover of existing stores, additional turnover resulting from floorspace efficiency, expenditure diverted through an increase in SFT and turnover of commitments from total available expenditure 11. Capacity for new floorspace (net sales) is the result of dividing residual expenditure by estimated sales density. BULKY AND DIY GOODS

Table 4.7 Borough wide capacity (£m) 2010 2015 2020 2025 Expenditure retention (inc store spending inc SFT shelf picking) Total available bulky and diy expenditure in study area (Zones 1-6) (£m) (1) 100.7 123.5 152.6 189.1 Retention level of bulky and DIY goods floorspace in Swale Borough (%) (2) 63.6% 63.6% 63.6% 63.6% Expenditure from study area retained by stores in Swale Borough (£m) (3) 64.1 78.6 97.1 120.3

Expenditure inflow Estimated proportion of in store comparison turnover from beyond study area (%) (4) 5.0% 5.0% 5.0% 5.0% Implied expenditure inflow to stores in Swale Borough (£m) 3.4 4.1 5.1 6.3

Total available expenditure Total available comparison expenditure in Swale Borough (£m) (5) 67.4 82.7 102.2 126.6

Claims on expenditure Turnover of existing stores (£m) (6) 67.4 67.4 67.4 67.4 Improvements in sales densities of existing stores (£m) (7) 0.0 5.2 10.8 16.9 Increase in SFT (non-shelf picking) (£m) (8) 0.0 0.7 0.6 0.5 Turnover of commitments (£m) (9) 0.0 0.0 0.0 0.0

Residual expenditure Total residual expenditure available to support new comparison floorspace (£m) (10) 0.0 9.4 23.3 41.8 Estimated sales density of new bulky and DIY loorspace (£/sqm net) (11) 2,000 to 3,950 2,000 to 3,950 2,000 to 3,950 2,000 to 3,950

Capacity Capacity for new bulky comparison floorspace (sqm net) (12) 0 to 0 2,385 to 4,710 5,897 to 11,647 10,590 to 20,916 Capacity for new bulky comparison floorspace (sqm gross) (13) 0 to 0 2,981 to 5,887 7,372 to 14,559 13,238 to 26,145 Sources/notes for Table 4.7 1. Total available expenditure sourced from Table 4.2 2. The market share for 2010 is the total retained by stores in the Borough (including shelf-picking from Internet sales) divided by the total available expenditure from the study area. The market share is held constant for future years 3. Retained expenditure by stores in the Borough in 2010 is sourced from Table B3.4. For future years it is calculated by multiplying the total available expenditure from the study area by the market share 4. Proportion of in store comparison turnover from beyond study area is estimated by CB Richard Ellis. It refers to a proportion of the total available expenditure including inflow. Proportion of available expenditure from inflow is held constant in future years 5. Total available expenditure is the sum of total available expenditure from the study area and inflow expenditure 6. Turnover of existing stores (including shelf-picking from Internet sales) is equivalent to total available expenditure as the market is assumed to be in equilibrium 7. Stores are assumed to increase their sales density in future years , mainly through improved merchandising techniques, though at a lower level than in the 'base case' in Table 3.8 8. We make an allowance for an increase in Special Forms of Trading, though only Internet-based shopping sourced from warehouses, as shelf-picking from stores will require additional retail floorspace. We use the household survey to identify the existing proportion of turnover spent via the Internet and sourced from warehouses, then grow it at the rate implied by Experian Retail Planner Note 8.1 (p17, August 2010). 9. Turnover of commitments is sourced from Table B3.5 10. Total residual expenditure available to support new floorspace is the result of subtracting turnover of existing stores, additional turnover resulting from floorspace efficiency, expenditure diverted through an increase in SFT and turnover of commitments from total available expenditure 11. Capacity for new floorspace (net sales) is the result of dividing residual expenditure by estimated sales density 12. Capacity for new floorspace (gross) assumes that the net sales floorspace forms 80% of the gross floorspace