Swale Borough Council
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SWALE BOROUGH COUNCIL Project: RETAIL STUDY 2010: Bulky and DIY Goods Addendum Latest Revision: 20/05/2011 - DRAFT Study area population by zone Zone 2010 2015 2020 2025 1 39,501 40,410 41,418 42,595 2 12,888 13,185 13,514 13,897 3 46,052 47,112 48,287 49,659 4 11,242 11,501 11,788 12,123 5 19,162 19,603 20,092 20,663 6 5,340 5,463 5,599 5,758 TOTAL 134,185 137,274 140,698 144,695 Sources/notes for frontispiece 1. 2010 population for each zone from Pitney Bowes Business Insight Area Profile Report (6 July 2010) 2. Growth in population based on growth rates implied by scenarioKent County 3 of Council 6 scenarios population prepared forecasts by Research for Swale & Intelligence, Borough - South Kent CouEastntyPlan Council Strategy (16- Septemberbased Forecasts 2010). (September The KCC projections 2009) Total are Population based on SwaleForecasts. Borough Available: Counciil's 'Option 1' for newhttps://shareweb.kent.gov.uk/Documents/facts homes which assumes an additional 13,503-and dwellings-figures/sep between-forecasts 2006-sep-2031-09 -usingweb.pdf a phasing Access provideddate: 12 byOctober SBC 2010 OTHER COMPARISON GOODS Table 3.1 Expenditure per capita (£) Zone 2007 2010 2015 2020 2025 1 2,062 2,162 2,592 3,124 3,764 2 2,356 2,470 2,962 3,569 4,301 3 2,164 2,269 2,721 3,278 3,950 4 2,336 2,449 2,937 3,539 4,264 5 2,194 2,300 2,758 3,324 4,005 6 2,347 2,460 2,951 3,555 4,284 Sources/notes for Table 3.1 1. Expenditure data for 2007 from Pitney Bowes Business Insight Area Profile Report (6 July 2010) 2. Expenditure for 2010 is based on known increase in spend for 2007-2008 of 3.8% (Table 3.2 of Pitney Bowes Business Insight/Oxford Economics Retail Expenditure Guide 2010/2011, September 2010) , known decline in spend for 2008-2009 of -0.3% (Table 3.2 of Pitney Bowes Business Insight/Oxford Economics Retail Expenditure Guide 2010/2011, September 2010) and forecastgrowth in expenditure for 2009-2010 of 1.3% (Table 3.4 of Pitney Bowes Business Insight/Oxford Economics Retail Expenditure Guide 2010/2011, September 2010) 3. Expenditure for 2015 is based on forecast annual growth in expenditure of 3.7% (Table 3.4 of Pitney Bowes Business Insight/Oxford Economics Retail Expenditure Guide 2010/2011, September 2010) 4. Expenditure for 2020 is based on forecast annual growth in expenditure of 3.8% (Table 3.4 of Pitney Bowes Business Insight/Oxford Economics Retail Expenditure Guide 2010/2011, September 2010) 5. Expenditure for 2025 is based on CB Richard Ellis assumption that annual gorwth will continue at 3.8% OTHER COMPARISON GOODS Table 3.2 Total available expenditure (£m) for other comparison goods Zone 2010 2015 2020 2025 1 85.4 104.8 129.4 160.3 2 31.8 39.1 48.2 59.8 3 104.5 128.2 158.3 196.2 4 27.5 33.8 41.7 51.7 5 44.1 54.1 66.8 82.8 6 13.1 16.1 19.9 24.7 TOTAL 306.4 375.9 464.3 575.4 Sources/notes for Table 3.2 1. Total available expenditure is product of population (frontispiece to tables) multiplied by expenditure per capita (Table 3.1) OTHER COMPARISON GOODS Table 3.3 Market shares (%) Zone Location of stores 1 2 3 4 5 6 STORES IN SWALE BOROUGH Zone 1 Sheerness Sheerness Town Centre 26.8% 0.6% 0.4% 0.0% 0.2% 0.0% Aldi, Millennium Way, Sheerness 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Bon Marche, High Street, Sheerness 0.2% 0.0% 0.0% 0.0% 0.0% 0.0% Boots, High Street, Sheerness 1.8% 0.0% 0.0% 0.0% 0.0% 0.0% Brittain & Hobbs, High Street, Sheerness 1.2% 0.0% 0.0% 0.0% 0.0% 0.0% Co-op, Halfway Road, Minster on Sea, Sheerness 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Delmergate, St Georges Avenue, Sheerness 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% Gemini, High Street, Sheerness 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% H Samuel, High Street, Sheerness 0.4% 0.0% 0.0% 0.0% 0.0% 0.0% Halfway Pharmacy, Minster Road, Sheerness 0.3% 0.0% 0.0% 0.0% 0.0% 0.0% Honour Furnishing, High Street, Sheerness 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Mistry, Wood Street, Sheerness 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% New Look, High Street, Sheerness 0.3% 0.0% 0.0% 0.0% 0.0% 0.0% Paydens, High Street, Sheerness 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% Peacocks, High Street, Sheerness 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Rosebys, High Street, Sheerness 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Savers, High Street, Sheerness 0.2% 0.0% 0.0% 0.0% 0.0% 0.0% Superdrug, High Street, Sheerness 0.7% 0.0% 0.0% 0.0% 0.0% 0.0% Tesco, Bridge Road, Sheerness 7.7% 0.3% 0.3% 0.0% 0.2% 0.0% Sub-total 40.0% 1.0% 0.8% 0.0% 0.5% 0.0% OTHER COMPARISON GOODS Table 3.3 (continued) Market shares (%) Zone Location of stores 1 2 3 4 5 6 STORES IN SWALE BOROUGH Queenborough Queenborough Town Centre 0.9% 0.4% 0.1% 0.2% 0.0% 0.0% Co-op, Railway Terrace, Queenborough 0.3% 0.0% 0.0% 0.0% 0.0% 0.0% Sub-total 1.1% 0.4% 0.1% 0.2% 0.0% 0.0% Minster Co-op, Queens Road, Minster 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% Minster Town Centre 0.9% 0.0% 0.0% 0.0% 0.0% 0.0% Minster Pharmacy, Trafalgar Parade, Minster on Sea 0.3% 0.0% 0.0% 0.0% 0.0% 0.0% Sub-total 1.2% 0.0% 0.0% 0.0% 0.0% 0.0% Zone 1 Sub-total 42.3% 1.4% 0.9% 0.2% 0.5% 0.0% Zone 2 None 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Zone 2 sub-total 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Table 3.3 (continued) Market shares (%) Zone Location of stores 1 2 3 4 5 6 STORES IN SWALE BOROUGH Zone 3 Sittingbourne Sittingbourne Town Centre 6.5% 23.9% 31.2% 13.5% 3.0% 1.0% Argos, High Street, Sittingbourne 0.5% 0.2% 0.6% 0.2% 0.5% 0.0% Asda, Mill Way, Sittingbourne 0.1% 0.4% 1.4% 0.2% 0.0% 0.0% Blackbourn TV, High Street, Sittingbourne 0.0% 0.0% 0.3% 0.0% 0.0% 0.0% Blundells, High Street, Sittingbourne 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% OTHER COMPARISON GOODS Table 3.3 (continued) Market shares (%) Zone Location of stores 1 2 3 4 5 6 STORES IN SWALE BOROUGH Bon Marche, The Forum, Sittingbourne 0.0% 0.0% 0.2% 0.0% 0.0% 0.0% Boots, High Street, Sittingbourne 0.0% 1.4% 2.5% 0.7% 0.0% 0.0% Brittain & Hobbs, Roman Square, Sittingbourne 0.1% 0.6% 0.3% 0.2% 0.0% 0.0% Co-op, East Street, Sittingbourne 0.0% 0.2% 0.5% 0.4% 0.0% 0.0% Currys, High Street, Sittingbourne 0.2% 0.9% 0.2% 0.2% 0.0% 0.0% H Samuel, High Street, Sittingbourne 0.0% 0.4% 0.1% 0.0% 0.0% 0.0% Lloyds, London Road, Sitttingbourne 0.0% 0.2% 0.0% 0.2% 0.0% 0.0% Memorial Hospital, Sittingbourne 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% Minster Sheppy Hospital, Barton Hill Drive, Sittingbourne 0.3% 0.0% 0.0% 0.0% 0.0% 0.0% Paul Simon, Sittingbourne Retail Park, Sittingbourne 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Peacocks, The Forum, Sittingbourne 0.0% 0.0% 0.0% 0.0% 0.2% 0.0% Purdys, The Forum, Sittingbourne 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% QS, High Street, Sittingbourne 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Sainsbury's, Avenue of Remembrance, Sittingbourne 0.0% 0.2% 0.7% 0.2% 0.0% 0.0% Sainsbury's, Roman Square, Sittingbourne 0.0% 0.0% 0.2% 0.0% 0.0% 0.0% Savers, The Forum, Sittingbourne 0.0% 0.2% 0.1% 0.0% 0.0% 0.0% Superdrug, High Street, Sittingbourne 0.0% 0.5% 0.2% 0.0% 0.0% 0.0% Upchurch, Sittingbourne 0.0% 0.5% 0.0% 0.0% 0.0% 0.0% W Wilcox, Hawthorne Road, Sittingbourne 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% WH Smith, High Street, Sittingbourne 0.5% 0.9% 0.5% 0.8% 0.0% 0.0% Wilkinsons, High Street, Sittingbourne 0.2% 0.0% 0.6% 0.0% 0.0% 0.0% Zone 3 sub-total 8.4% 30.5% 40.3% 16.8% 3.8% 1.0% OTHER COMPARISON GOODS Table 3.3 (continued) Market shares (%) Zone Location of stores 1 2 3 4 5 6 STORES IN SWALE BOROUGH Zone 3 (contd) Other centres Lloyds, High Street, Milton Regis 0.1% 0.0% 0.5% 0.0% 0.0% 0.0% Milton Regis Town Centre 0.0% 0.2% 0.3% 0.0% 0.0% 0.0% Sub-total 0.1% 0.2% 0.8% 0.0% 0.0% 0.0% Sittingbourne Retail Park Sittingbourne Retail Park 5.1% 2.9% 5.0% 2.6% 0.7% 0.0% Currys, Sittingbourne Retail Park, Sittingbourne 0.7% 0.4% 0.7% 0.4% 0.2% 0.0% Dreams, Sittingbourne Retail Park, Sittingbourne 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Dunelm Mill, Sittingbourne Retail Park, Sittingbourne 0.6% 1.2% 0.7% 0.1% 0.4% 0.0% Homebase, Sittingbourne Retail Park, Sittingbourne 0.3% 0.0% 0.0% 0.0% 0.0% 0.0% Sub-total 6.7% 4.6% 6.5% 3.1% 1.3% 0.0% Zone 3 sub -total 15.1% 35.2% 47.6% 19.8% 5.1% 1.0% Zone 4 WGS Stevens MPS, London Road, Teynham, Sittingbourne 0.0% 0.0% 0.0% 0.2% 0.0% 0.0% Teynham Town Centre 0.0% 0.0% 0.0% 2.1% 0.0% 0.0% Zone 4 sub-total 0.0% 0.0% 0.0% 2.4% 0.0% 0.0% OTHER COMPARISON GOODS Table 3.3 (continued) Market shares (%) Zone Location of stores 1 2 3 4 5 6 STORES INSIDE SWALE BOROUGH Zone 5 Faversham Faversham Town Centre 0.2% 0.6% 0.2% 13.6% 23.1% 15.7% A Carlisle, Cross Lane, Faversham 0.0% 0.0% 0.0% 0.0% 0.3% 0.0% Boots, Preston Street, Faversham 0.0% 0.0% 0.0% 1.1% 3.5% 1.4% M & Co, Preston Street, Faversham 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Superdrug, Preston Street, Faversham 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% Tesco, Crescent Road, Faversham 0.0% 0.0% 0.1% 0.0% 2.0% 0.5% Zone 5 sub -total 0.2% 0.6% 0.3% 14.7% 29.1% 17.6% Zone 6 None 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Zone 6 sub-total 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Stores in Swale Borough total 57.6% 37.2% 48.7% 37.1% 34.7% 18.7% OTHER COMPARISON GOODS Table 3.3 (continued) Market shares (%) Zone Location of stores 1 2 3 4 5 6 STORES OUTSIDE SWALE BOROUGH Blue Water 4.0% 10.4% 7.3% 5.1% 1.7% 1.0% Canterbury City Centre 2.1% 6.2% 8.0% 32.3% 46.3% 56.8% Lakeside 0.6% 0.0% 0.2% 0.3% 0.0% 0.0% Maidstone Town Centre 14.0% 4.5% 14.4% 4.3% 0.9% 0.0% Argos, Ashford Retail Park, Ashford 0.0% 0.0% 0.0% 0.4% 0.0% 0.0% Argos, Hempstead Valley Shopping Centre, Gillingham 0.1% 0.2% 0.0% 0.0% 0.0% 0.0% Argos, High Street, Chatham 0.1% 0.0% 0.0% 0.0% 0.1% 0.0% Argos, High Street, Maidstone 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Argos, Strood Retail Park, Rochester 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% Asda, Maidstone Road, Chatham 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Asda, St Peters Street, Maidstone 0.0% 0.0% 0.3% 0.0% 0.0%