SWALE BOROUGH COUNCIL

Retail and Town Centre Study

December 2010

CONTENTS

1. Introduction ...... 3 2. Swale Health Checks ...... 10 3. Quantitative Assessment of Borough Centres ...... 37 4. Scope for New Development ...... 43 5. Conclusions ...... 49

APPENDICES

A. Survey Area ...... 56 B. Retail Capacity Tables ...... 57 C. Development Opportunities...... 58 D. Retailer Requirements ...... 59 E. Household Survey ...... 60 F. Retail Commitments ...... 61

CB RICHARD ELLIS | SWALE BOROUGH COUNCIL

1.0 Introduction

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1 INTRODUCTION

1.0 Introduction

CB RICHARD ELLIS | SWALE BOROUGH COUNCIL

1.0 Introduction

INTRODUCTION

Context 1.1 CB Richard Ellis was instructed in April 2010 by Swale Borough Council to provide advice on retail issues in the Borough. The advice is to be used to inform the preparation of the Local Development Framework. 1.2 It is also against the background of the study that development management (development control) decisions will need to be made in relation to future retail and leisure planning applications. The new study is therefore necessary to provide an up-to-date position which is in accordance with the new Planning Policy Statement 4 (PPS4). 1.3 The objective of this study is to determine different shopping needs in the Borough, and how these needs can be met most appropriately. The study identifies future capacity for additional retail floorspace, recommends where such capacity should be located and considers the appropriate mix/scale of new development. It also recommends strategies for promoting centres in response to perceived strengths and weaknesses in both quantitative DQGTXDOLWDWLYHWHUPVDQGLQUHODWLRQWR¶RWKHU·WRZQFHQWUHXVHV 1.4 The method for the study incorporates the following elements: A qualitative assessment of existing shopping provision in the Borough. This part of the study focuses on the range, mix and quality of uses in Sittingbourne, Faversham,

4 Sheerness and local centres. The assessment examines their role and function in meeting local shopping needs. PAGE

A quantitative analysis of capacity for new retail floorspace in the Borough. The analysis outlines the pattern of usage at the local level, and identifies the relative capacity for INTRODUCTION further town centre convenience and comparison goods floorspace. An assessment of the role and function of these centres and their place in the retail hierarchy. Consideration of the scope, if any, for new retail and leisure development in the Borough. This includes assessing the suitability, viability and availability of sites for new development. Recommendations of strategies to enhance centres.

Structure of the Report 1.5 Section 2 of the report sets out the qualitative analysis of the existing retail provision in Swale Borough. Our assessment of vitality and viability draws upon the indicators of performance set out in PPS4. We also assess out of centre shopping provision, reviewing the existing distribution, range and quality of both foodstores and retail warehouses. The assessments draw on the PPS4 indicators, where data is available, and the results of our on site survey work. 1.6 Section 3 outlines the results of our quantitative analysis of the performance and capacity of the Borough. We examine existing shopping patterns in the Borough for food and non-food goods, drawing on a new household telephone interview survey undertaken in August 2010. Applying up to date population and expenditure forecasts, we assess the quantitative capacity for further convenience and comparison floorspace.

CB RICHARD ELLIS | SWALE BOROUGH COUNCIL

1.0 Introduction

1.7 Section 4 deals with the scope for new retail development in the Borough. It takes the findings of our quantitative analysis and combines them with the results of our qualitative assessment to assess the most appropriate locations for different types of new development. 1.8 Section 5 summarises the findings of the research and presents a series of recommendations for strategies to enhance Sittingbourne, Faversham and Sheerness.

Background

National Retail Policy Planning Policy Statement 4: Planning for Sustainable Economic Growth 1.9 336¶3ODQQLQJIRU6XVWDLQDEOH(FRQRPLF*URZWK·ZDVSXEOLVKHGLQ'HFHPEHU PPS4 is supported by detailed practice guidance on assessing need, impact and the sequential approach. 1.10 PPS4 emphasises that local planning authorities should positively and proactively plan for economic growth, simplify the planning process where appropriate (including using simplified planning zones), support existing business sectors and ensure that site allocations for economic development, particularly if for single or restricted uses, are not carried forward between plans without evidence of need and a reasonable prospect of use. 1.11 7KH*RYHUQPHQW·VREMHFWLYHVIRUSURVSHURXVHFRQRPLHVDQGsustainable economic development, including by promoting the vitality and viability of town centres, are to:

5 Encourage new economic growth and development of main town centre uses in existing PAGE centres, with the aim of offering a wide range of services to communities and remedying

deficiencies in provision in areas with poor access to facilities;

Encourage competition between retailers and enhanced consumer choice through the INTRODUCTION provision of innovative and efficient shopping, leisure, tourism and local services in town centres; and Conserve and, where appropriate, enhance the historic, archaeological and architectural heritage of centres to provide a sense of place and focus for the community. 1.12 Policy EC5 of PPS4 says that in selecting sites for main town centres uses local planning authorities should: Base their approach on the identified need for development; Identify the appropriate scale of development, ensuring that the scale of the sites identified and the level of travel they generate, are in keeping with the role and function of the centre within the hierarchy of centres and the catchment served;

Apply the sequential approach to site selection; Assess the impact of sites on existing centres; and Consider the degree to which other considerations such as any physical regeneration, benefits of developing on previously-developed sites, employment opportunities, increased investment in an area or social inclusion, may be material to the choice of appropriate locations for development. 1.13 Policy EC5 also makes clear that:

CB RICHARD ELLIS | SWALE BOROUGH COUNCIL

1.0 Introduction

An apparent lack of sites of the right size and in the right location should not be a reason for local planning authorities to avoid planning to meet the identified need for development. 1.14 In light of the new national planning policy guidance it is imperative that Swale Borough Council has a robust evidence base which informs the strategies adopted by the development plan and future development.

Regional Policy Background 1.15 On 6th July 1010, the Secretary of State for Communities and Local Government announced the revocation of Regional Strategies with immediate effect. 1.16 Four months later, on 10th November 2010, the decision to revoke Regional Strategies was quashed by the High Court. Given the requirement for local development documents to be in broad conformity with Regional Strategies, the South East Plan continues to be of relevance, at least until such time as legislation allows for their abolition. 1.17 Policy TC1 of the Plan says that a network of strategic town centres will be developed across the region. ,WJRHVRQWRVD\WKDW¶Local planning authorities should carry out regular assessments of town centres in the network.·,WLGHQWLILHV6LWWLQJERXUQHDVD¶VHFRQGDU\ UHJLRQDOFHQWUH·LQZKLFKVRPHJURZWKLVH[SHFWHG

Local Policy Background 1.18 The Swale Borough Local Plan 2008 sets out policy requirements for protecting the vitality

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DQGYLDELOLW\RIWKH%RURXJK·VWRZQFHntres (Sittingbourne, Sheerness and Faversham). 1.19 The associated proposals map defines the town centre boundaries of Sittingbourne, PAGE

Sheerness and Faversham, together with core and secondary shopping areas.

1.20 3ROLF\%VHWVRXWWKH%RURXJK·VREMHFWLYHVIRUPDintaining and enhancing the function, INTRODUCTION vitality and viability of the town centres and built up areas by protecting their retail function. 1.21 Policy B4 defines Sittingbourne as a Principal Shopping Centre and Faversham and Sheerness as Urban Service Centres. The policy states that in the defined built-up areas of Faversham, Sheerness and Sittingbourne, new retail and leisure development will generally only be permitted for sites ´DOORFDWHGLQWKH/RFDO3ODQRULQWKHWRZQFHQWUH$UHD$FWLRQ Plans, as defined on the Proposals Map´. 1.22 The policy further states that, in accordance with the sequential approach, if it is demonstrated that a town centre site is not available, a site on the edge of the town centre may be acceptable subject to criteria 2 (impact) and 4 (accessibility) of the policy being met. 1.23 Proposals for retail development in areas outside of the town centre boundary, not allocated in the Local Plan, Area Action Plan or in edge of centre locations, are subject to a number of tests including the sequential test, impact on the viability and viability of existing town centres and accessibility. A further test requires the applicant to review the provision of other land uses, particularly the supply of land for employment, housing, community use and open space.

CB RICHARD ELLIS | SWALE BOROUGH COUNCIL

1.0 Introduction

Sittingbourne 1.24 The Area Action Plan (AAP7) for Sittingbourne states the Borough will grant planning permission for proposals that: 1. Maintain and enhance the retail provisions of the core shopping areas, whilst introducing uses that provide greater vitality, viability, diversity, activity and colour; 2. Maintain and enhance key non-retail uses that underpin the retail or community functions of the town centre; 3. provide for the introduction of appropriate non-retail uses in the secondary shopping areas in accordance with Policy B3; 4. Provide for further residential development within space above commercial premises and within redevelopment sites as part of mixed-use proposals, including affordable housing where appropriate; 5. Maintain and increase office floorspace in and around the main shopping streets and at first floor level; 6. Retain and enhance Central Avenue, Roman Square and the Avenue of Remembrance as a location for civic and cultural facilities; 7. WRXOGSURYLGHIRUD¶OHDUQLQJKXE·WRH[WHQGlearning provision in the town; 8. RHGXFHWKHYLVXDOGRPLQDQFHRI6W0LFKDHO·V5RDGE\HQYLURQPHQWDOHQKDQFHPHQWDQG

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an improvement in the pedestrian environment; and 9. Improve the urban environment by redeveloping visually poor areas, retaining and PAGE

enhancing green spaces, creating new spaces, squares and public art, and undertaking street tree planting, and improved lighting and street furniture, on the main routes in and around the centre. INTRODUCTION 1.25 Policy MU7 allocates land and buildings at the Bell Centre and adjacent land for a mixed- use development/redevelopment, comprising housing (approximately 40 dwellings), leisure, community, offices and/or retail provision. 1.26 Policy MU8 allocates land at No. 51 High Street and land to the rear of 41-55 High Street for mixed-use (commercial, community or residential use of No. 51 High Street, new residential development for up to five dwellings on land to the rear of 41-55 High Street) development, including the provision of open space. Faversham 1.27 The Area Action Plan (AAP1) for Faversham states the Borough will grant planning permission for proposals that: 1. Conserve and enhance the architectural and historic fabric of the centre; 2. Retain and enhance the lively, distinctive, wide-ranging and traditional mix of activities in the shopping streets; 3. Retain and /or add to the range of services considered important to the health of the town; 4. Widen the range of activities and facilities available for residents and tourists in the town; 5. Make appropriate use of the floorspace on upper floors for new housing and/or businesses; and

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1.0 Introduction

6. Maintain and improve the range and diversity of employment sites and uses. 1.28 Policy MU3 supports the redevelopment of the historic former brewery buildings in Court Street for mix-used development for commercial, tourism, leisure and retail uses, supported by residential development (up to 10 dwellings). Sheerness 1.29 The Area Action Plan (AAP4) for Sheerness states the Borough will grant planning permission for proposals that: 1. Retain or add to the range of shops and services considered important to the health of the town, and which add vitality, viability, diversity, activity, colour and distinctiveness of the area; 2. Introduce new housing into the centre, provided that the risk posed by flooding can be addressed; 3. SXSSRUWRUHQKDQFHWKHWRZQ·VVHDVLGHORFDWLRQDQGWRXULVPSRWHQWLDOSDUWLFXODUO\WKRVH that widen the range of activities available for visitors in the evenings; 4. Make use of vacant floorspace above ground floor commercial premises, for housing and office accommodation; and 5. SXSSRUWWKHFRPPXQLW\·VOHDUQLQJVNLOOVDQGKHDOWKQHHGV 1.30 Policy MU4 allocates land to the north of Sheerness Station, Bridge Road for commercial

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and/or community uses. As part of any development, the Borough will require

improvements to be made to the railway station and the provision of a new bus station PAGE

together with improvements to be made to the railway station. Sittingbourne Town Centre and Milton Creek SPD INTRODUCTION 1.31 The SPD was adopted in September 2010 and indicates the future general urban structure and layout of the area; the amount and type of land uses; the overall design approach to the built environment and the public realm; transport and infrastructure arrangements to deliver the Masterplan; phasing of development; and criteria for sustainable design and buildings. 1.32 In planning terms, the key objectives of the masterplan are to: Create a thriving mixed-use town centre; Increase and widen the range and mix of facilities in the town centre in the town with a particular emphasis on culture and education, skills and job opportunities; ,PSURYHWKHTXDOLW\RIWKHWRZQ·VUHWDLORIIHUWKURXJKDUHWDLOFRUHWRWKHQRUWKDQGVRXWK of the railway line joined up by a landmark bridge over the railway line; and Improve and encourage the vitality and viability of the retail offer including local independent traders as well national chains. Core Strategy 1.33 7KH¶&RUH6WUDWHJ\² 9LVLRQDQG2EMHFWLYHV·SDSHUZDVSXEOLVKHGLQ$XJXVWZKLFKLs intended to guide development up to 2031. 1.34 One of the priorities for the Borough includes achieving flagship developments at Sittingbourne, Queenborough/Rushenden and Sheerness to make them locations of choice.

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1.0 Introduction

1.35 In April 2010, the vision for the Borough was re-drafted and includes the following key visions: Sittingbourne is transformed into a competitive and prosperous town, with a thriving centre that residents across the Borough are proud to use. Sheerness and Queenborough are beacons of coastal rejuvenation and lead the way to success for all communities on the Isle of Sheppey. Faversham is a thriving market town and a heritage destination, maintained by organic and sustainable growth. Diverse rural communities on our downs, plains and coast are places of innovation; Nurturing enterprise, local produce and greater self-reliance within outstanding countryside that continues to delight.

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INTRODUCTION

CB RICHARD ELLIS | SWALE BOROUGH COUNCIL

2.0 Swale Health Checks

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2 SWALE HEALTH CHECKS

2.0 Swale Health Checks

CB RICHARD ELLIS | SWALE BOROUGH COUNCIL

2.0 Swale Health Checks

SWALE HEALTH CHECKS 2.1 In this health check we consider the vitality and viability of the key centres in Swale Borough. These are Sittingbourne, Faversham and Sheerness town centres and the local parades in Queenborough, Rushenden, Halfway Houses, The Meads, Minster and Milton Regis. Our assessment draws on the performance indicators of town centre vitality and viability set out at Annex D of PPS4 (Town Centre Health Check Indicators). To support our analysis, we have drawn upon in-house data combined with observations from site visits, Experian Goad and other sources, such as the Valuation Office. The health check indicators are: Diversity of main town centre uses; The amount of retail, leisure and office floor space in edge of centre and out of centre locations; The potential capacity for growth or change of centres within the network and opportunities for centres to expand or consolidate; Retailer representation and intention to change representation; Shopping rents; The proportion of vacant street level property; Commercial yields on non-domestic property (i.e. the capital value in relation to the expected market rental);

11 Pedestrian flows; PAGE

Accessibility; &XVWRPHUDQGUHVLGHQWV·YLHZVDQGEHKDYLRXU Perception of safety and occurrence of crime; and SWALE HEALTH CHECKS 7KHVWDWHRIWKHFHQWUH·VHQYLURQPHQWDOTXDOLW\ 2.2 PPS4 has introduced an additional health check indicator relating to land values. We are not aware of any specific data relating to trends in land values for retail/leisure purposes in the town, and local centres of the Borough. As a broader analysis of this health check indicator, we are aware that land values have fallen back considerably since their peak in mid to late 2007. Anecdotally, in some cases, land values have fallen by over 50%, reflecting weakening demand and commercial yield prospects. This trend will undoubtedly have impacts on Swale Borough too, although it is not possible to comment in detail on any specific sites or locations. 2.3 &ROOHFWLYHO\WKHVHLQGLFDWRUVSURYLGHWKHIUDPHZRUNZLWKLQZKLFKD´KHDOWKFKHFNµRIWKH identified town centre or shopping destination can be undertaken. However, PPS4 recognises that none of the individual indicators provide a definitive picture of town centre health and performance. The value of the indicators derives from them being considered together.

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2.0 Swale Health Checks

SITTINGBOURNE

Description of Centre 2.4 Sittingbourne is located in north Kent and is approximately 14 miles north east of Maidstone, nine miles east of Gillingham and 14 miles west of Canterbury. These centres, together with Bluewater are significant competitors. The main shopping provision is located along a traditional linear High Street which is supported by a small covered shopping centre (The Forum), more or less centrally located. The centre is not particularly compact. Sittingbourne is classified as a town centre in the Local Plan.

Diversity of Main Town Centre Uses 2.5 The most recent Experian Goad data for Sittingbourne (January 2009) shows a total of 236 retail units in the centre, which provide just over 50,660 sqm gross (545,300 sq ft) of floorspace. Experian Goad estimate that of this total approximately 10,935 sqm gross (117,700 sq ft) is convenience floorspace, 21,851 sqm gross (235,200 sq ft) comparison, and the remainder service uses (9,300 sqm gross/100,100 sq ft) or vacant units (8,036 sqm gross/86,500 sq ft). The scale and broad offer of the centre suggests that Sittingbourne acts primarily as a comparison shopping destination meeting medium to longer term needs.

Table 2.1 12 Uses in Sittingbourne Town Centre by Units PAGE RETAIL CATEGORY NO. OF UNITS % OF TOTAL NATIONAL AVERAGE % VARIANCE %

Convenience 16 6.78 9.52 -2.74 Comparison 102 43.22 42.62 +0.60

Service 75 31.78 34.20 -2.42 SWALE HEALTH CHECKS Vacant 39 16.53 12.45 +4.08 TOTAL 236 Source: Goad Experian Report 2009 2.6 According to Goad there is a below average representation of convenience outlets (16 units) but above average level of floorspace (21.6% versus UK average of 17.3%). Of the national multiples, there are 6DLQVEXU\·V,FHODQGDQG$OGLstores within the Goad study area. The Somerfield within The Forum has recently closed and will re-open as a Tesco. However, in terms of the Local Plan, only the former Somerfield (to be Tesco) and Iceland units form part of the Primary Shopping Area (PSA)%RWKWKH$OGLDQG6DLQVEXU\·VDUH outside the Proposal Map defined PSA, i.e. beyond the primary and secondary frontage which forms a contiguous part of the primary shopping frontage. For the purposes of the health cKHFNZHKDYHLQFOXGHGWKH$OGLDQG6DLQVEXU\·VLQRXUDVVHVVPHQWDVWKH\DUH reasonably well connected to the town centre (though arguably these connections could be improved). 2.7 7KH6DLQVEXU\·V VTPQHWVDOHVDUHD LVORFDWHGWRWKHVRXWKRIWKHWRZQFHQWUHDQG linked to the town via Roman Square. It is the main foodstore in Sittingbourne town centre. The store offers an anchor role to the High Street, although it is not especially well integrated with the main town centre. The large format store sells a full range of convenience goods (including deli, wet fish, bakery and tobacconist counters) and an element of comparison items (approximately 25% of the sales area). The store also has a

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2.0 Swale Health Checks

dedicated 400 space car park operated by Euro Car Parks. At the time of the survey, the store was very busy with queues at the checkout. 2.8 By comparison at the time, the smaller less modern Somerfield store which anchored The Forum was quiet and no queues at the checkouts were observed. The store is now closed and will re-open as a Tesco. 2.9 The Aldi store is a new development at the eastern edge of the town centre with pedestrian access from East Street and car access from South Avenue. The store sells a discounted range of convenience goods and has a free 70 space car park for customers. The store was busy at the time of visit with some queues at the checkouts. 2.10 Sittingbourne has an average representation of comparison retail units (43%). However, the amount of floorspace given over to comparison retailers is lower than the UK average (43% as compared to 48%) suggesting there is a limited range of larger units which may be more attractive to multiple retailers. 2.11 The number of units and amount of floorspace devoted to service uses is slightly below the national average and has not changed significantly between the last Goad survey (January 2009) and our survey (June 2010). 2.12 Service uses within Sittingbourne town centre include banks, cafes, takeaways, estate agents, employment agencies largely within the secondary frontages such as Central Avenue and West Street. The overall range is reasonable and supportive of the function of the town centre.

13 2.13 Key leisure facilities include the Swallows Leisure Centre (operated by Swale Borough PAGE

Council), the New Century Cinema (two screens), Mecca Bingo and Swale Martial Arts Sports Club. There is a moderate range of leisure facilities but noticeable lack of private health and fitness centres within the town. The Mecca Bingo and New Century Cinema are located in old and tired building stock which would benefit from upgrading. SWALE HEALTH CHECKS Retailer Representation 2.14 Sittingbourne town centre contains a moderate number of multiple retailers. They are predominantly located on the High Street and in The Forum. As set out in Table 2.2, 6LWWLQJERXUQH·VOHYHORIPXOWLSOHUHSUHVHQWDWLRQLVOLPLWHG, especially in regards to high street fashion retailers. There is, for example, no representation from M&S, Next or Top Shop. There is also no department store in the town since the closure of the Co-op store. The moderate scale of the centre may not, however, be sufficiently attractive to such an operator without a step change in the offer.

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2.0 Swale Health Checks

Table 2.2 Key Multiple Retailers defined by Goad KEY RETAILER NO KEY RETAILER NO Argos 1 Next 0 BhS 0 O2 1 Boots 1 Phones 4 U 1 Burton 1 Primark 0 Carphone Warehouse 0 River Island 0 Clarks 0 6DLQVEXU\·V 1 Clintons 2 Superdrug 1 Debenhams 0 TK Maxx 0 Dorothy Perkins 1 Tesco 0 H & M 0 Topman 0 HMV 0 Topshop 0 House of Fraser 0 Vodafone 0 John Lewis 0 Waitrose 0 Marks & Spencer 0 Waterstones 0 New Look 1 WH Smith 1

Wilkinsons 1 14

Source: Goad Experian Report January 2009/CB Richard Ellis Town Centre Survey June 2010 PAGE

2.15 The majority of the high street fashion retailers are located in The Forum which includes a Peacocks, New Look and Bon Marche. The comparison retail offer is mainly low to mid- market with no representation from higher end fashion retailers such as Fat Face or Monsoon. Generally, a bigger representation of fashion retailers is acknowledged to reflect SWALE HEALTH CHECKS a stronger centre. 2.16 The Forum is the only shopping centre in the town and is well sited and linked in to the middle of the High Street with good access to the train station too. The centre is somewhat dated, although it has reasonable levels of footfall and limited vacancies demonstrating a good level of demand. The retail units are, however, typically small and offer only limited depth. 2.17 Alongside a moderate number of multiple retailers, there is also a reasonable range of independent operators. Independent traders are mostly clustered along the eastern and western ends of the High Street, and (as expected) dominate the secondary frontages. 2.18 There is a range of restaurant/cafe uses dispersed throughout the town centre. There is a noticeable lack of national chains. In particular there are no typical high street restaurants present. Even the range of multiple coffee shops and take aways are in short supply. Nevertheless, there are a reasonable number of independents offering these services.

Retailer Requirements for Sittingbourne 2.19 The level of retailer demand to locate in Sittingbourne provides another good indication of WKHFHQWUH·VKHDOWK$FFRUGLQJWR)RFXVWKHUHZHUHfour retail and service businesses have expressed a demand for floorspace within Sittingbourne (Appendix D). Demand is strongest from the service sector and includes Mr Bean Coffee House, Costa Coffee and Travelodge. There is also interest from Cash Generator.

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2.0 Swale Health Checks

Table 2.3 Retailer Requirements for Sittingbourne MINIMUM GROSS MAXIMUM GROSS CATEGORY REQUIREMENTS FLOORSPACE SQ FT (SQM) FLOORSPACE SQ FT (SQM) Comparison 0 Convenience 0 Services 4 800 (74) 30,000 (2,787) Total 4 800 (74) 30,000 (2,787) Source: Focus 2010 2.20 According to Focus, Sittingbourne had a retail demand ranking of 315 out of 711 (first highest) in January 2010. Retail demand has fallen since a peak of 278 at the end of 2007 when there were 32 requirements. The recent recession will have impacted on retailer demand; this is consistent with national trends. 2.21 It should be noted that generally main supermarket operators and small independent store operators do not post their requirements on national databases such as Pipnet and Focus. In part, this may explain why there are few requirements identified from the convenience sector. Likewise, many comparison retailers do not log their space requirements and may only consider an opportunity on a site specific basis. On this basis, the extent of retailer demand overall can be described as fair although we are aware of interest from some supermarket retailers.

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Shopping Rents PAGE

2.22 The level of rent that retailers are prepared to pay for space in a centre is an indication of the perceived attractiveness of that centre. Rental values can also provide a measure of the primacy of streets and locations within a centre. SWALE HEALTH CHECKS 2.23 Table 2.4 shows the prime Zone A retail rental values achieved in Sittingbourne and compares these to other nearby competing centres.

Table 2.4 Prime Rental Values (£psf) CENTRE Q2 2006 Q2 2007 Q2 2008 Q2 2009 Q2 2010 Sittingbourne 45 45 45 40 40 Chatham 105 105 105 95 90 Maidstone 145 140 140 140 140 Canterbury 185 200 200 180 160 Bluewater 415 415 415 415 400 Gillingham 35 35 35 30 30 Source: CB Richard Ellis Research Database 2010 2.24 $VZRXOGEHH[SHFWHG6LWWLQJERXUQH·VSULPHUHWDLOUHQWV 0 psf, Q2 2010) track considerably below that of larger, competing centres, save for Gillingham (£30 psf, Q2 2010). Like other centres too, Sittingbourne has also faced downward rental pressure in recent years which reflects tough trading conditions across the UK. The higher rents in competing centres suggests stronger demand for these centres. Even so, positively, 6LWWLQJERXUQH·VSULPHUHWDLOUHQWVKDYHUHPDLQHGVWDEOHIRUDJRRGQXPEHURI\HDUV

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2.0 Swale Health Checks

Prime Retail Yields 2.25 The commercial yield on a non-domestic property provides an indication of the confidence investors have in the long term profitability of the centre. However, both the Government and the Royal Institution of Chartered Surveyors have indicated this requires careful analysis and its limitations must be understood. Yields on property investment represent the return (in the form of rent) and capital to an investor. As property investments do not usually produce fixed income (i.e. rents are reviewed according to market conditions and the terms of the SURSHUW\·VOHDVH WKHJUHDWHUWKHSURVSHFWRIIXWXUHUHQWDOJURZWKWKHORZHUWKHLQLWLDO yield which an investor would be prepared to accept. Conversely a higher yield reflects the lower expectations of the future retail growth prospects. Yields are therefore an indicator of expectations of the general economic prospects for a centre. Generally, the lower the yield the stronger the centre. 2.26 The Valuation Office no longer publishes yield data but the Sittingbourne Town Centre Health Indicators 2009 (publisKHGE\.HQW&RXQW\&RXQFLO VXJJHVWV6LWWLQJERXUQH·VUHWDLO stock have an average yield return of 6%, which is in line with the Kent County average. Our view is that this would represent a prime unit let to a very strong tenant. More realistically, a yield in the order of 7% or above may be more typical for Sittingbourne.

Table 2.5 Prime Retail Yields for Competing Centres (%) CENTRE Q2 2006 Q2 2007 Q2 2008 Q2 2009 Q2 2010

16 Chatham 5.00 5.25 6.65 8.25 6.75 PAGE

Maidstone 4.75 4.85 6.00 7.50 6.25 Canterbury 4.25 4.50 5.75 7.15 5.65 Bluewater 4.85 4.75 5.35 7.00 6.00

Source: CB Richard Ellis, Research Database 2010 SWALE HEALTH CHECKS 2.27 Sittingbourne is arguably perceived to be a weaker centre than the other centres listed in the area in terms of yields. All centres have seen yields soften over the past five years though this trend was extremely marked at the second quarter of last year. Over the last 12 months RUVRUHWDLO\LHOGVKDYHKRZHYHULPSURYHGLQGLFDWLQJLQYHVWRUFRQILGHQFHLQWKHDUHD·V retail market, including for Sittingbourne.

Vacant Retail Property 2.28 The proportion of vacant street level property provides a strong indication of the health of the town centres. It should, however, be considered with a degree of caution as vacancies can arise even in the strongest town centre, particularly where properties are undergoing alterations or extensions. In addition, it is also important to consider this alongside the qualitative provision of a town as units may be let for a low rent, for example to charity shops. 2.29 The assessment of vacancies is based on the Goad report for Sittingbourne which is XQGHUWDNHQSHULRGLFDOO\DQGVXUYH\VZKDWLVFRQVLGHUHGE\*RDGWREHWKHWRZQFHQWUH·V main retail areas. The Goad survey area is not based on the Local Plan definition of the town centre boundary or primary shopping area. The Goad survey is used in preference to WKH&RXQFLO·VRZQDQQXDOKHDOWKFKHFNVas it offers a direct comparable with other centres (based on Goad data compiled from towns across the country).

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2.0 Swale Health Checks

2.30 The centre survey conducted in June 2010, we have identified 43 vacancies across the town FHQWUHZKLFKFRPSULVHVRIWKHWRZQ·VXQLWV7KLVLVDERYHWKHQDWLRQDODYHUDJHRI 12.45%. Previously, the Goad report identified 39 vacant units (2009) or 16.53% of units present. Therefore, according to the Goad study area, there has been an increase in vacant units in the last year, and this vacancy level is fairly high. 2.31 At the time of the survey, there were notable clusters of vacancies within the Bell Centre (where almost all the units are vacant) and West Street leading into London Road. At the time of undertaking the survey, redevelopment work to the Bell Centre was being undertaken. Generally, vacant units in the town centre were either small or in much more secondary retailing locations. These units are likely to be much less attractive to prospective tenants.

Potential to Grow 2.32 7KHNH\VLWHWRH[WHQG6LWWLQJERXUQH·VUHWDLORIIHULVODQGVXUURXQGLQJThe Forum, including a surface car park immediately to the east. The Sittingbourne Town Centre and Milton Creek SPD also proposes retail development to the north of the railway line, on the assumption that a bridge link is put in place to connect this land to the town centre and that this would form a later phase of development. 2.33 These and other smaller opportunities are discussed in more detail in Section 5.

Pedestrian Flows

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2.34 Pedestrian flows are a useful indicator of the relative strengths of different parts of the town PAGE

centre. Essentially, the pedestrian flows throughout the town centre would be expected to mirror the retail primacy of the streets. 2.35 From our observations, the footfall levels were reasonable along High Street (from Dover

Street to Bell Road) where there are wide pavements and especially at the entrance to and SWALE HEALTH CHECKS within The Forum. The western and eastern ends of the High Street and secondary frontages are characterised by a much lower level of footfall. Where lower levels of footfall were observed, this is consistent with the higher level of vacancies, such as in the Bell Centre.

Accessibility 2.36 Sittingbourne is well served by road links with the A2 (London Road) being the main artery between east and west. The A249 links the west of the town to the Isle of Sheppey. The M2 motorway is located to the south of the town enhancing wider connectivity to the town. While the inner town centre ring road is sometimes congested during peak hours cars are generally encouraged away from the High Street through various highway control measures. 2.37 The town is highly accessible by public transport and benefits from a train link to London St Pancras (part high speed) and London Victoria. The train line also links to Faversham and has a branch to Sheerness. The station is conveniently located within a short walk of the High Street which can be accessed via The Forum. Bus services also penetrate the centre, VWRSSLQJDORQJWKH+LJK6WUHHWDQGRQ6W0LFKDHO·VRoad next to The Forum. 2.38 There is a wide range of mostly reasonable quality surface parking. These car parks provide a considerable number of shopper and long stay spaces (1,616), as follows: Station (210 spaces) The Forum (270 spaces)

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Roman Square (120 spaces) Central Avenue (60 spaces) West Street (128 spaces) St Michaels Road (126 spaces) Dover Street (42 spaces) 6DLQVEXU\·V VSDFHV The Bell Centre (70 spaces) New Century Cinema (50 spaces) Council offices (70 spaces (Sat only) Aldi (70 spaces) 2.39 Most of the car parks are well maintained with good lighting and security surveillance. Notable exceptions include the Bell Centre and Dover Street car parks which are poorly maintained and need re-surfacing. The car parks are also well distributed around the centre, and typically located just off the High Street.

Customers Views and Behaviour 2.40 According to the household survey, shoppers like Sittingbourne because of its proximity to

home and the good non-IRRGVKRSV+RZHYHUVKRSSHUV·PDLQGLVOLNHVDUHWKHSRRUUDQJH 18

of shops in general and the small and empty units. A more limited number of people PAGE

complained that the car parking was too expensive and traffic congestion makes it difficult to get to by car.

Perception of Safety and Crime SWALE HEALTH CHECKS 2.41 From observations, it was noted that the majority of the High Street is covered by CCTV and well lit. There was no visible police presence but the volume of people and car traffic creates a good sense of natural surveillance. Away from the High Street, there are a number of inactive areas which could create a greater sense of concern regarding public safety. This is particularly noticeable along the alleyways and back passages where fewer people frequent. The lack of active frontages in the Bell Centre and poor lighting also creates a more intimidating environment.

Environmental Quality 2.42 Environmental quality is becoming an increasingly important factor in the attractiveness of a centre. A high quality environment can set centres apart from their competition and engender an improved sense of place. To assess the state of the environment in Sittingbourne town centre a survey was undertaken of the main shopping streets/areas and an assessment made of the overall quality. Ten environmental features were assessed within these areas, and the features rated on a scale of 1 to 5, where 1 is very poor and 5 is very JRRG2QWKLVEDVLVUHSUHVHQWVD¶QHXWUDO·RU¶IDLU· score. 2.43 The table below sets out the results for the town centre as a whole, based on the scoring criteria.

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Table 2.6 Environmental Audit SUMMARY AVERAGE SCORE Condition of carriageway [loose, broken, missing, uneven, temporary, 3.5 obstructions]

Seats/planters/hanging baskets/litter bins [paintwork, broken, 3.5 uneven, parts missing, not working, badly sited, not present]

Public facilities, telephones, bus stops/shelters [condition] 2.5

Graffiti, fly-posting, vandalism 3.0

Market stalls and street traders [tidiness, waste disposal, N/A (at time of visit) appropriateness to street]

Barriers to movement [servicing, general traffic, lack of safe crossing 3.5 facilities etc.]

Cycle parking [formal or informal, availability, capacity] 3.0

Maintenance and repair of buildings, shopfronts and canopies 3.0

Personal security and police presence 2.5

19

Wheelchairs access and facilities for the blind or partially sighted 3.5 PAGE

OVERALL SCORE 3.1

Source: CB Richard Ellis On Street Environmental Audit, June 2010 SWALE HEALTH CHECKS 2.44 As a whole, our environmental rating for Sittingbourne town centre is considered ¶IDLU·WR ¶JRRG·ZLWKQRQRWDEOHH[FHSWLRQVIRUWKHindividual criteria. Generally, the carriageways and buildings were reasonably well maintained and there were limited barriers to movement. There is dedicated cycle parking but there are no cycle lanes within the town. 2.45 The secondary areas bring the overall scores down. The areas to highlight are Dover Street (outside the vacant petrol station), the Bell Centre and surrounding car park area. These parts of the town are less well maintained. The linkage between the car park to the rear of the Bell Centre and the town centre is particularly poor. A number of other connections off the High Street are also less appealing.

Conclusions and Recommendations 2.46 Overall, we conclude that Sittingbourne is a vital and viable centre, although there is scope for improvement. The centre is reasonably diverse, and offers a mix of independent and multiple retailers. In floorspace terms, there is a slightly above average representation of convenience retailers. This includes multiples such as Somerfield (and in due course Tesco), DODUJH6DLQVEXU\·V,FHODQGDQG$OGL 2.47 There is a fairly broad representation of comparison retailers and some high street fashion outlets though the quality of the offer is mostly discounter or mid market. Sittingbourne also has a reasonable service sector provision though there is a limited national chain representation. The leisure offer is more limited and could be enhanced and diversified.

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2.48 The centre has, however, few large modern retail units available and The Forum is somewhat dated. Provision of some larger units would be attractive to multiple retailers and, in turn, may serve to strengthen the centre. 2.49 The quality of the environment on the High Street is good with well maintained carriageways and attractive landscaping. There are, however, secondary areas of the town which are poorly maintained and need upgrading. This includes the Bell Centre, the surrounding car park and the vacant Petrol Station site, Dover Road. Connections off the High Street might also be improved including from the train station.

FAVERSHAM

Description of Centre 2.50 Faversham is located more or less centrally between Sittingbourne and Canterbury just to the north of the A2. The shopping provision is mostly centred around three streets ² West, Court and Preston Street - with the focal point being the historic Market Place. The centre also benefits from many buildings of high architectural quality, reflecting the historic nature of Faversham. The centre is fairly compact and designated as a town centre in the local plan.

Diversity of Main Town Centre Uses 2.51 The most recent Experian Goad data for Faversham (April 2007) shows a total of 164 retail

20 units in the centre, which provide just over 29,571 sq m gross (318,300 sq ft) of floorspace. Experian Goad estimate that approximately 7,098 sqm gross (76,400 sq ft) of the total is PAGE

made up of convenience floorspace, 13,833 sqm gross (148,900 sq ft) of comparison, and the remainder (5,890 sqm gross/63,400 sq ft) service uses or vacant units (2,620 sqm gross/28,200 sq ft). SWALE HEALTH CHECKS Table 2.7 Uses in Faversham Town Centre by Units RETAIL CATEGORY NO. OF UNITS % OF TOTAL NATIONAL AVERAGE % VARIANCE % Convenience 13 7.93 9.52 -1.60 Comparison 90 54.88 42.62 +12.3 Service 45 27.44 34.20 -6.76 Vacant 15 9.15 12.45 -3.30 TOTAL 164 Source: Goad Experian Report 2007 2.52 According to Goad there is an under representation of convenience outlets (13 units) but an over provision in terms of floorspace (24% verses UK average of 17.5%). Of the national multiples, there is a Morrisons, Tesco and Iceland in and close to the centre. In terms of the Local Plan, only the Iceland forms part of the Primary Shopping Area (PSA). Both the Morrisons and Tesco are on the edge of the PSA but are in easy walking distance of the core of the centre. The Morrisons store is arguably less well integrated into the centre though and is outside the town centre boundary. 2.53 The Tesco is located to the north of the PSA with access and egress from Crescent Road which links the Court Street and East Street shopping areas. The store is fairly large and sells a wide range of goods including some comparison products, HJFORWKLQJ7KHVWRUH·V

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facilities include a cafe, deli, bakery, key cutting kiosk and photo service. The store also has a cash point and separate Petrol Station. At the time of survey, the store was busy and appeared to be trading well. The 250 space car park was nearly full. 2.54 The Morrisons store is located to the west of the town centre with car access and egress from North Lane and pedestrian access from West Street. The store is slightly smaller than the Tesco store and sells a full range of convenience items with specialist fishmonger, deli and bakery counters. There is a very limited range of comparison goods. The store was busy and appeared to be trading fairly well. 2.55 Faversham is also well served by independent food operators including a number of delis, fishmongers and butchers. This serves to provide a diverse range of goods available and more choice for shoppers. 2.56 There is an above average representation of comparison retail units (55%) although there is a more limited representation by major high street retailers. The high proportion of comparison retailers indicates a healthy and popular destination, particularly given the limited size of the town. These independent outlets include mid to high end boutique retailers, with most clothing goods categories represented. There are also some antiques, ERRNJLIWDQGFUDIWVKRSVZKLFKDGGWRWKHFHQWUH·VGLYHUVLW\ 2.57 Faversham has a reasonable range of cafes, restaurants and bars of varying quality. These are almost exclusively run by independent operators and include Purple Peach, Havishams Coffee House & Sandwich Bar and Cosgroves restaurant. Many of these operators take

advantage of the historic architecture to create attractive eating and drinking environments. 21

Wimpy, Ask and Cafe Rouge are the only national food operators within the town. The town PAGE

is also represented by high street banks (Barclays, Lloyds TSB, Nat West and HSBC), travel agents (Thomas Cook & Thomson), and local and independent estate agents and opticians. The town also has a heritage museum, some art galleries and a small cinema. The lower than average service provision also provides evidence of a strong centre. SWALE HEALTH CHECKS 2.58 Overall, Faversham has a broad and diverse mix of uses which is positive for a town of its size.

Retailer Representation 2.59 As noted, Faversham town centre is dominated by independent traders. Of the multiple retailers present they are generally clustered around the northern stretch of Preston Street, leading into Market Place. Key multiple operators include Boots, Clintons and Superdrug. While there are few major retailers, the high presence of independent operators is a key characteristic ² and arguably an asset for Faversham.

Retailer Requirements for Faversham 2.60 According to Focus, nine retail and service businesses have expressed a demand for floorspace within Faversham (Appendix D). Demand is strongest from the service sector and includes retailers such as Cafe Nero requiring floorspace of between 800 and 2,000 sq ft (74-186 sqm). 2.61 Local estate agents have confirmed that demand is strongest from the service sector as well as reasonable demand from independent retailers.

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Shopping Rents 2.62 We have contacted local agents and they currently report that prime Zone A rental values achieved in Faversham are around £30 psf (£323 sqm) which is lower than Sittingbourne but compares to Gillingham. Rents are considerably lower than in Canterbury (£160 Zone A psf), and reflects the primacy of the centres.

Prime Rental Yields 2.63 Although there is no longer published yield data the Faversham Town Centre Health ,QGLFDWRUV 3XEOLVKHGE\.HQW&RXQW\&RXQFLO LQGLFDWHG)DYHUVKDP·VUHWDLOVWRFNKDYH an average yield return in excess of 6%. This is slightly higher than the Kent county average suggesting a lower return on investment for retail property. As with Sittingbourne, our view is that this yield would represent a prime unit let to a very strong tenant. Indeed, we have contacted local agents and a retail yield in the order of 7.5-8% would be far more typical for Faversham.

Pedestrian Flows 2.64 Pedestrian flows are strongest around the junction of Preston Street and Market Place. Footfall levels are, however, still reasonable moving through West Street, Court Street and along the most part of Preston Street. Generally, the higher levels of footfall correlate with the location of the high street multiples although the link to the Station also contributes a greater footfall in this location.

22

Vacant Retail Property PAGE

2.65 As set out in paragraph 2.63, the centre survey is based on a survey by Goad of Favershama which is undertaken periodically and surveys what is considered by Goad to be WKHWRZQFHQWUH·VPDLQUHWDLODUHDV SWALE HEALTH CHECKS 2.66 From our centre survey conducted in August 2010, we have identified 22 vacancies across WKHWRZQFHQWUHZKLFKFRPSULVHVRIWKHWRZQ·VXQLWV7KLVLVPDUJLQDOO\KLJKHUWKDQ the national average of 12.5%. Previously, the Goad report identified 15 vacant units (2007) or 9% of units present. Therefore, there has been an increase in vacancies. Our view is, however, that the level of vacancies now seen is not a concern and, in the main, those units which are available are either very small, poorly configured, in secondary locations or suffering from a combination of all three factors.

Potential to Grow 2.67 There are no obvious opportunities for Faversham to extend its retail offer. Those that could be considered would be challenging to deliver and may also be difficult to integrate well into the PSA. This is discussed in more detail later in Section 5.

Accessibility 2.68 Faversham town centre is easily accessible by public transport. The train station is located immediately to the south of the town and links to Preston Street ² one of the main shopping streets. The town centre is also connected via the bus network which links to Sittingbourne, Canterbury and other Kent towns. 2.69 There is a good level of off street car parking available with three Council car parks and two customer car parks for the Morrisons and Tesco supermarkets. The Partridge Lane car

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park (c. 25 spaces) was empty at the time of the survey suggesting it is poorly related (or signposted) to the main shopping areas. 2.70 Pedestrian flows are concentrated in the town centre in the vicinity of the Guildhall. ShopSHUV·PRYHPHQWLQWKHFRUHRIWKHFHQWUHLVQRWVLJQLILFDQWO\DIIHFWHGHYHQWKRXJK vehicles are able to pass through the pedestrianised area via a one way system (with restricted access during day-time hours).

Environmental Quality 2.71 To assess the state of the environment in Faversham town centre a survey was undertaken of the main shopping streets/areas and an assessment made of the overall quality. Ten environmental features were assessed within these areas, and the features rated on a scale of 1 to 5, wheUHLVYHU\SRRUDQGLVYHU\JRRG2QWKLVEDVLVUHSUHVHQWVD¶QHXWUDO·RU ¶IDLU· score. 2.72 The table below sets out the results for the town centre as a whole, based on the scoring criteria.

Table 2.8 Environmental Audit SUMMARY AVERAGE SCORE Condition of carriageway [loose, broken, missing, uneven, temporary, 3.0

23

obstructions] PAGE

Seats/planters/hanging baskets/litter bins [paintwork, broken, 3.5 uneven, parts missing, not working, badly sited, not present]

Public facilities, telephones, bus stops/shelters [condition] 3.0 SWALE HEALTH CHECKS Graffiti, fly-posting, vandalism 4.0

Market stalls and street traders [tidiness, waste disposal, N/A (not operational at time of survey) appropriateness to street]

Barriers to movement [servicing, general traffic, lack of safe crossing 3.0 facilities etc.]

Cycle parking [formal or informal, availability, capacity] 2.5

Maintenance and repair of buildings, shopfronts and canopies 4.5

Personal security and police presence 4.0 Wheelchairs access and facilities for the blind or partially sighted 3.0

OVERALL SCORE 3.4

Source: CB Richard Ellis On Street Environmental Audit, June 2010 2.73 As a whole, our environmental rating for FaveUVKDPWRZQFHQWUHLVFRQVLGHUHG¶JRRG·,Q PRVWFDVHVWKHLQGLYLGXDOFULWHULDZHUHVFRUHGDV¶IDLU·RUDERYH7KHPDLQWHQDQFHDQG repair of the building stock in the town centre is generally of a high standard with no notable exceptions. The overall quality of the shopfronts is also good and generally

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respectful of the historic character of the town. A good example is the frontage for the Tote Sport bookmakers. 2.74 Some minor weaknesses exist: barriers to movement at busy road junctions, tired street furniture and limited cycling facilities.

Customer Views and Behaviour 2.75 According to the household survey, shoppers like Faversham because of its proximity to KRPHDQGWKHDWWUDFWLYHHQYLURQPHQW$JDLQWKHVKRSSHUV·PDLQGLVOLNHVDUHWKHSRRU range of shops in general and the small and empty units. A more limited number of people also complained that the car parking was too expensive and traffic congestion makes it difficult to get to by car.

Perception of Safety and Crime 2.76 From the centre survey, our perception is that the main shopping areas have a good sense of safety and benefit from well lit streets and reasonable footfall.

Conclusions and recommendations 2.77 Faversham is a healthy and attractive town centre. It is noted that, though, the vacancy rate has increased in recent years and while not an immediate concern, it will need to be monitored going forward. In line with increased retailer confidence, there are signs that

)DYHUVKDPWRZQFHQWUH·VYDFDQFLHVDUHGHFUHDVLQJ 24

2.78 Its key strengths and weaknesses are: PAGE

Its uniqueness and good sense of place due to the historic nature of the town and the range of independent retailers, galleries and museums. The quality of the public realm is mostly good particularly in the main shopping areas

SWALE HEALTH CHECKS although the quality of street furniture, lighting and planting could be improved. Unit sizes are generally small and would not readily attract multiple retailers. This, however, may not be a concern if Faversham is seeking to retain a strong independent diversity. Generally, however, a good range of unit sizes is advocated to achieve a balanced retail mix. It must be acknowledged that some units are particularly small, and unlikely to appeal to many retailers including independents. The level and location of WKHWRZQ·VF\FOHIDFLOLWies could be improved.

SHEERNESS

Description of Centre 2.79 Sheerness is located on the north coast of the Isle of Sheppey. It is in a fairly isolated location with a well defined catchment population. The town is linked to the mainland via the A249 link road, which connects to the M2 motorway. A rail service to Sittingbourne (and some destinations to the south of Sheernes) connects to the mainline services to London stations. 2.80 Sheerness has a traditional linear high street running from east to west with the Broadway (running perpendicular to the high street) also offering an element of retailing. The central focal point of the centre is at the junction of Broadway and the High Street. Sheerness is defined as a town centre in the local plan, and its scale is likely to meet short to mid term shopping needs.

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Diversity of Main Town Centre Uses 2.81 The most recent Experian Goad data for Sheerness (November 2009) shows a total of 195 retail units in the centre, which provide just over 34,839 sq m gross (375,000 sq ft) of floorspace. Experian Goad estimate that approximately 10,684 sqm gross (115,000 sq ft) of this space is made up of convenience floorspace, 13,378 sqm gross (145,000 sq ft) of comparison, and the remainder (8,027 sqm gross/86,400 sq ft) service uses or vacant units (2,211 sqm gross/23,800 sq ft).

Table 2.9 Uses in Sheerness Town Centre by Units RETAIL CATEGORY NO. OF UNITS % OF TOTAL NATIONAL AVERAGE % VARIANCE % Convenience 17 8.72 9.52 -0.80 Comparison 92 47.18 42.62 +4.56 Service 70 35.90 34.20 +1.70 Vacant 15 7.69 12.45 -4.76 Source: Goad Experian Report 2009 2.82 According to Goad there is an average representation of convenience outlets (17 units) though there is a much higher than average level of convenience floorspace (31% verses UK average of 17.3%). Of the national multiples, Tesco, Co-op, Iceland and Aldi are represented within the Goad study area. In terms of the Local Plan, both the Tesco (3,830

25 sqm net sales area) and Aldi are outside the Primary Shopping Area (PSA). The Tesco store is located to the north west of the town centre with access and egress from the Bridge Road PAGE

roundabout. The large format store is open 24 hours and has a wide product range. The store also has a petrol filling station, photo processing kiosk and cafe. The store was busy at the time of survey with some queues at the checkouts.

2.83 The store forms part of a wider edge of centre offer including a McDonald·s and SWALE HEALTH CHECKS amusement park. One clear criticism of the location is that the main foodstore frontage faces away from the town and train station and pedestrian connections from the store to the town centre are poor. This considerably weakens the anchor role the store should ideally be performing to support the town. 2.84 There is a reasonable high street fashion representation in the form of New Look, Peacocks and QS Clothing, albeit discount orientated. The amount of floorspace given over to comparison retailers is considerably lower than the UK average (38% as compared to 48.5%) which may suggest a lack of large format units which could appeal to multiple retailers. 2.85 The centre has a fairly typical service sector representation, though national multiples are limited to McDonald·s, Subway and Greggs. There is also a range of independent public houses and restaurants, including several Chinese, Indian and fish and chip take-aways. The town is also represented by high street banks (Lloyds TSB, Nationwide, Barclays and HSBC), estate agents, hairdresser and beauty salons. The balance of service uses is appropriate for a town centre of this size. 2.86 The leisure offer comprises an art gallery, library, bingo hall and small amusement park. There is no cinema in the town. Given the size of the town, however, this range of facilities is expected.

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Retailer Requirements for Sheerness 2.87 There are no recorded retailer requirements on the Focus national database. We have spoken to local estate agents who commented that there is very limited demand. What demand exists is from independent operators, unless a large unit becomes available. This does suggest that if larger units were available, this might attract new operators to the town DQGVWUHQJWKHQWKHFHQWUH·VUHWDLORIIHU

Retailer Representation 2.88 There is a broad mix of high street multiples and independent traders. Of the non food multiple retailers present, these are focussed primarily on the lower end of the market, such as Peacocks, Bon Marche and QS Clothing. Other notable retailers include Boots, Superdrug and Holland & Barrett. Most high street banks are present, as well as a number of well known travel agents. There are, however, no multiple restaurant operators save for McDonald·s. As would be expected, independent traders are concentrated at the edge of the prime pitch area, such as at the western and southern ends of the high street.

Shopping Rents 2.89 In 2005, average Prime Zone A rents were approximately £21 psf (£225 per sqm) Zone A (Valuation Office Valuation 2005 and 2010) and increased to £23 psf (£250 per sqm) Zone A by 2010. This is lower than average Zone A retail rent for Faversham, Sittingbourne and Gillingham. The rise in rents over the last five years suggests that there is

26 still demand for retail properties in the town. This should, however, be considered in the context of rising vacancies, as discussed below. We have contacted a number of agents but PAGE

they report a very limited demand for units and reluctance to give us an accurate forecast of Zone A rents. We have therefore relied solely on the Valuation Office findings for Sheerness. SWALE HEALTH CHECKS Prime Retail Yields 2.90 The Sheerness Town Centre Health Indicators 2009 (published by Kent County Council) LQGLFDWHG6KHHUQHVV·UHWDLO\LHOGWREHLQWKHRUGHURI7KLVLVZHDNHUWKDQWKH.HQW County average and for both Sittingbourne and Faversham. It also indicates the perception of a weaker investment market for retail property than experienced in other nearby centres.

Vacant Retail Property 2.91 As set out in paragraph 2.63, the centre survey is based on a survey by Goad of Sheerness which is undertaken periodically and surveys what is considered by Goad to be the town FHQWUH·VPDLQUHWDLODUHDV 2.92 From our centre survey conducted in August 2010, we have identified 26 vacancies across WKHWRZQFHQWUHZKLFKFRPSULVHVRIWKHWRZQ·VXQLWV7KLVLVDURXQGWKHQDWLRQDO average of 12.45%. Previously, the Goad report identified 15 vacant units (2009) or 7.7% of units present. Therefore, there has been some increase in vacant units over the last year. $OWKRXJKWKLVYDFDQF\OHYHOLVIDLUO\W\SLFDOLWVKRZVDGHFOLQHLQWKHWRZQ·VUHODWLYH performance compared to recent years. There are notable clusters of vacancies including the north side of the High Street fronting the Clock Tower and at the south eastern end of the High Street. The number of vacant units in the Clock Tower area is surprising given this central position in Sheerness and the higher levels of footfall here. Vacant units at the

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eastern end of the High Street are in a secondary location, and often in a run down condition. This may discourage potential occupiers from taking space here.

Potential to Grow 2.93 7KHUHDUHDIHZGHYHORSPHQWVLWHVWKDWFRXOGEHXVHGWRH[WHQG6KHHUQHVV·UHWDLORIIHUZHUH this necessary. In the main, however, securing change on these sites would be very challenging. Those sites that might offer scope for change ² and which could readily link into the Primary Shopping Area - are car parks flanking Millennium Way. There might also be scope to improve links in and around Bridge Road. These opportunities are discussed in more detail in Section 5.

Pedestrian Flows 2.94 Pedestrian flows are moderate between the Co-op foodstore and the QS clothing store on the High Street. Pedestrian flows, however, tail off quickly outside these areas, reflecting the more secondary nature of these zones.

Accessibility 2.95 Given its somewhat isolated location Sheerness is fairly accessible by public transport and car. Sheerness rail station is located at the eastern end of the High Street and connects to the mainland. There are also buses which serve the rest of the island and wider destinations including Canterbury, Maidstone, Chatham and Sittingbourne. Bus stops are present on the

27 High Street and Broadway, allowing good penetration of public transport services. PAGE

2.96 There is a wide range of mostly good quality at grade parking including a substantial customer FDUSDUNDW7HVFR VSDFHV ZKLFKSURYLGHVPRUHWKDQKDOIWKHWRZQ·VSDUNLQJ Other car parks sit close to the High Street, such as at Trinity Place, Rose Street and Millennium Way. SWALE HEALTH CHECKS Customer Views and Behaviour 2.97 According to the household survey, the majority of shoppers did not comment on Sheerness as a shopping destination although good points raised included proximity to home and HDVHRISDUNLQJ7KHVKRSSHUV·PDLQGLVOLNHVDUHWKHSRRUUDQJHRIVKRSVDQGHPSW\VKRSV a more limited number of people complained that the car parking was too expensive.

Perception of Safety and Crime 2.98 From the centre survey, our perception is that the main shopping areas have a reasonable sense of safety, are covered by CCTV and are well lit. There was no visible police presence that time. 2.99 There are a few narrow streets and alleyways which could make people more vulnerable to crime, especially during dark evenings. Some natural surveillance is provided by the flow of traffic along the main shopping streets and reasonable pedestrian footfall.

Environmental Quality 2.100 To assess the state of the environment in Sheerness town centre a survey was undertaken of the main shopping streets/areas and an assessment made of the overall quality. Ten environmental features were assessed within these areas, and the features rated on a scale RIWRZKHUHLVYHU\SRRUDQGLVYHU\JRRG2QWKLVEDVLVUHSUHVHQWVD¶QHXWUDO·RU ¶IDLU· score.

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2.101 The table below sets out the results for the town centre as a whole, based on the scoring criteria.

Table 2.10 Environmental Audit SUMMARY AVERAGE SCORE Condition of carriageway [loose, broken, missing, uneven, temporary, 3.0 obstructions]

Seats/planters/hanging baskets/litter bins [paintwork, broken, 2.0 uneven, parts missing, not working, badly sited, not present]

Public facilities, telephones, bus stops/shelters [condition] 3.5

Graffiti, fly-posting, vandalism 3.0

Market stalls and street traders [tidiness, waste disposal, N/A appropriateness to street]

Barriers to movement [servicing, general traffic, lack of safe crossing 3.0 facilities etc.]

Cycle parking [formal or informal, availability, capacity] 2.5

28 Maintenance and repair of buildings, shopfronts and canopies 2.5 PAGE

Personal security and police presence 3.0

Wheelchairs access and facilities for the blind or partially sighted 3.0

SWALE HEALTH CHECKS OVERALL SCORE 2.8

Source: CB Richard Ellis On Street Environmental Audit, June 2010 2.102 As a whole, our environmental rating for Sheerness town centre is considered ¶IDLU·ZLWKQR notable exceptions. Generally the public realm could be improved with enhanced planting, landscaping and attractive seating where possible. The level of cycle provision could also be improved with more cycle parking and cycle ways. The more peripheral areas would benefit from upgrades to the buildings and shopfronts to try and attract increased occupier interest. Our key concern is, however, the quality of the public realm at the Clock Tower area. $OWKRXJKWKLVLVWKHFHQWUH·VPDLQIRFDOSRLQWLWLVDUJXDEO\DSRRUTXDOLW\VSDFHDWSresent.

Conclusions and Recommendations 2.103 Sheerness is a fairly healthy centre. Its key strengths and weaknesses are: The balance of uses is good with no one dominant use. The range of foodstores/foodstuffs on offer is also good, although the main foodstore anchor is poorly connected to the centre. The centre has few large, modern units which would be more attractive to multiple retailers.

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2.0 Swale Health Checks

The quality of comparison offer is moderate at best, and focussed primarily on the discount market. Equally, the centre has very little to offer by way of higher quality eateries and cafes. 7KHTXDOLW\RIWKHFHQWUH·VHQYLURQPHQWLVIDLU3XEOLFUHDOPLPSURYHPHQWVVKRXOGEH FRQVLGHUHGWRLPSURYHWKHFHQWUH·VDWWUDFWLYHQHVV,QSDUWLFXODUWKH&ORFN7RZHUDUHDLVD clear candidate for enhancement. Overall, we have concerns that the trading environment of Sheerness is declining. Without doubt this situation should be monitored carefully, and actions taken now to help strengthen the centre. This could be in the form of a short action plan, detailing a range of initiatives that could enhance the physical appearance of the centre alongside supporting business in the town.

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SWALE HEALTH CHECKS

CB RICHARD ELLIS | SWALE BOROUGH COUNCIL

2.0 Swale Health Checks

HEALTH CHECKS FOR LOCAL PARADES IN NEIGHBOURHOOD AND VILLAGE CENTRES

Queenborough local centre

Designation and Location Moderate sized, local centre focussed around the train station, green and community library. However, the offer is dispersed and fragmented to the north and south of the railway station. Diversity of Uses Comparison: 2/15% Convenience: 3/23% Service: 8/62% Moderate provision of convenience goods and high level of service uses including post office, chemist ,hairdressers and take-away restaurants. Potential for Growth No obvious development sites, but vacant units available. Retailer Representation Almost entirely independent traders except for Co-op foodstore. Rents £10 psf (£110 per sqm) Zone A (VOA) which is typical for a local centre. Vacancies Vacant units equating to 21% of stock which is above the national average. Most vacancies along Main Road. Yields No evidence available, but likely to be weak yields (10% +) should investment opportunities become available.

Pedestrian Flows Pedestrian flow low but higher towards the Station and community library which are the two focal 30 points. Also reasonable activity in vicinity of Co-op foodstore. PAGE

Accessibility Good off-street parking next to the community library. Train station at the heart of the centre provides good public transport access. Environmental Quality Good. Attractive open space with play area but the streetscape adjacent to shops is less appealing.

Overall Comments Centre of moderate health which benefits from good accessibility by public transport and car. SWALE HEALTH CHECKS However, the high vacancy rate suggests low demand, and concerns that the trading environment is fairly fragile, not helped by the fragmented nature of the centre. A stronger representation of convenience outlets may assist, although generally the retail mix is acceptable. Source: CB Richard Ellis On Street Environmental Audit, August 2010

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2.0 Swale Health Checks

Rushenden Local centre/Parade

Designation and Location Small linear parade accommodating 4 units. Diversity of Uses 1 general store therefore the range of uses is very limited. Potential for Growth Adjacent site has potential for development, but a more radical approach is needed for the existing parade Retailer Representation One independent operator. Rents £5 psf (£55 per sqm) Zone A (VOA) is Very low. Vacancies Vacancy rate extremely high at 75%. Only one unit occupied. Yields No evidence available but likely to be very weak yields (10%+). Pedestrian Flows Very low - no shoppers present at the time of survey. Accessibility On street parking. The parade is not on a bus route and around 500 metres from Queenborough train station. Poorly connected. Environmental Quality Very poor. Poor maintenance of shop fronts and overgrown open space area. Attempts have been made to improve the street furniture by the installation of new bollards and cycle parking. Overall Comments Rushenden is not a vital or healthy centre, and is in need of considerable investment. However, a more radical approach would be needed, including the possibility of wholesale redevelopment and agglomerating with other community uses. Source: CB Richard Ellis On Street Environmental Audit, August 2010

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SWALE HEALTH CHECKS

CB RICHARD ELLIS | SWALE BOROUGH COUNCIL

2.0 Swale Health Checks

Halfway Houses local centre

Designation and Location Large local centre, approximately 2.5 km south east from Sheerness. Diversity of Uses Comparison: 7/23% Convenience: 3/10% Service: 20/66% Fairly diverse mix, give the local centre status. Potential for Growth If demand existed, then potential opportunity to develop centrally located surface car park on Minster Road. Retailer Representation Mostly independent retailers save for Best 1 and Costcutter. Rents £10 psf (£110 per sqm) Zone A (VOA). Consistent with other local centres in the area. Vacancies Two vacant properties equating to 6% of the stock. Below the national average. Yields No evidence available though likely to be weak retail yields (9%+). Pedestrian Flows Generally reasonable throughout with the focal point at the corner of Halfway Road and Minster Road. Accessibility Small surface car park and some on-street parking. The centre is also on a bus route with stops along Halfway Road. Environmental Quality Fairly poor. There is a lack of street furniture and the present junction improvements and busy road detract from the shopping environment. However, the centre is fairly compact and there is scope for a focal point at the heart of the centre.

32 Overall Comments Healthy local centre characterised by a good range of uses. Low vacancy rates suggest good demand PAGE

for units though the busy road and junction detract from the overall quality of the centre.

Source: CB Richard Ellis On Street Environmental Audit, August 2010

SWALE HEALTH CHECKS

CB RICHARD ELLIS | SWALE BOROUGH COUNCIL

2.0 Swale Health Checks

Minster

Designation and Location Small, elongated local centre in the east of the Isle of Sheppey. Approximately 3km from Sheerness. Diversity of Uses Comparison: 1/6% Convenience: 2/12% Service: 14/82% Lacks diversity. Potential for Growth No obvious development opportunities. Retailer Representation All independent and largely service orientated. Rents £10 psf (£110 per sqm) Zone A (VOA). Typical for a local centre. Vacancies Only one vacancy throughout the centre therefore very good occupancy rate. Yields No evidence available but likely to be weak yields (10%+) should investment opportunities become available. Pedestrian Flows Very low throughout the centre though busier next to the Public House and Post Office. Accessibility Limited on street parking. The centre is on the bus route to Sheerness. One way system on High Street. Environmental Quality Moderate. Narrow pavements. Some building stock is well maintained, others are not. Overall Comments Minster is a weak centre with limited diversity and appeal. The variety of uses is limited and heavily skewed towards the service sector. Would benefit from shop front and public realm improvements as well as the presence on the High Street of a store offering a better range of food staffs.

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Source: CB Richard Ellis On Street Environmental Audit August 2010 PAGE

SWALE HEALTH CHECKS

CB RICHARD ELLIS | SWALE BOROUGH COUNCIL

2.0 Swale Health Checks

Milton Regis

Designation and Location Local centre to the north of Sittingbourne town centre. Based around a linear High Street with historic building stock. Diversity of Uses Comparison: 6/25% Convenience: 3/12% Service: 15/63% Fair representation of convenience and comparison uses though balance skewed towards the service sector, with a high representation of fast food outlets. Potential for Growth No obvious development opportunities. Retailer Representation Mostly independent retailers save for the Co-op. Mid-market provision. Rents £12 pst (£140 sqm) Zone A (VOA) Vacancies Reasonably high number of vacancies (17% of stock) which is above the national average. Yields No evidence available but likely to be weak yields (9%+) should investment opportunities become available. Pedestrian Flows Quite busy throughout with the focal point at the car park and Court Hall. Pedestrian mobility limited by fairly busy road. Accessibility Reasonable off street and on street parking and centre lies on the main bus route. There is cycle parking but no cycleways and the pedestrian crossings are limited. Environmental Quality Historic and well preserved building stock centred around the Court Hall. The pavements are of a

34 good standard but narrow in places. PAGE

Overall Comments Moderately healthy centre characterised by a reasonable range of uses. Reasonably high vacancy rate suggests limited demand and arguably an overprovision of take away outlets.

Source: CB Richard Ellis On Street Environmental Audit August 2010 SWALE HEALTH CHECKS

CB RICHARD ELLIS | SWALE BOROUGH COUNCIL

2.0 Swale Health Checks

The Meads

Designation and Location Lies c.. 2 Km west of Sittingbourne town centre. New build local retail parade. Diversity of Uses Comparison 1/17% Convenience 1/17% Service 4/66% Excellent balance of uses for a local centre. Potential for Growth Significant adjacent land potentially available, were expansion desirable. Retailer Representation Anchored by Co-op foodstore, alongside other independent retailers. Rents Not known, but envisaged to be c. £10 - £15 psf Zone A. Vacancies Fully let. Yields Not known, but likely to be 9% + for any investment opportunity. Pedestrian Flows Moderate, but commensurate with local centre status. Accessibility Good accessibility by care due to substantial surface parking availability. No public transport links evident. Environmental Quality Good; modern parade with new streetscape and planting. Overall Comments Attractive, modern parade. Healthy centre.

Source: CB Richard Ellis On Street Environmental Audit September 2010

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2.0 Swale Health Checks

NON CENTRAL RETAIL PROVISION

Food Stores 2.104 The only non central food supermarket is ASDA, Sittingbourne. The store is located on the Trinity Trading Estate, Mill Way which is 1km north of Sittingbourne town centre. 2.105 At the time of the survey, the store was undergoing significant refurbishment to extend the store. The store was constrained and product range was limited for an ASDA therefore the proportion of convenience was higher than would be expected (85%). The store was very busy with long queues at the checkout and the car park was also approaching full.

Retail Warehouses 2.106 The Sittingbourne Retail Park is the only retail park in Swale and is located to the north of Sittingbourne town centre and railway tracks. 2.107 The park consists of several modern units selling a range of bulky comparison goods, a Pizza Hut and McDonald·s. A list of tenants and range of goods is summarised in the table below.

Table 2.16

Sittingbourne Retail Park TENANT RANGE OF GOODS

36

Carpetright Carpets PAGE

Currys Electronics Halfords Leisure and car products Homebase Gardening and DIY

Paul Simon Bed furnishings and curtains SWALE HEALTH CHECKS Tiles R Us Tiles Pizza Hut Food Mc Donalds Food Source: CB Richard Ellis Town Centre Survey June 2010

CB RICHARD ELLIS | SWALE BOROUGH COUNCIL

3.0 Quantitative Assessment

37

PAGE 3 QUANTITATIVE ASSESSMENT

3.0 Quantitative Assessment

CB RICHARD ELLIS | SWALE BOROUGH COUNCIL

3.0 Quantitative Assessment

INTRODUCTION

Key Assumptions 3.1 In undertaking the assessment of quantitative need (or capacity for new floorspace), the report makes a number of key assumptions: There are two main types of goods: Convenience ² day-to-day groceries Comparison ² less frequently purchased, often durable, goods In the study area, each individual is forecast to spend a given amount per year on each of these types of goods The market is currently in equilibrium. In other words, assuming current shopping patterns, there is enough floorspace to support available spend 3.2 The assessment relies on the assumption that capacity can arise through: Population growth and growth in spend per person ² more people with more money available to spend means that more is required Improved market share ² ¶FODZLQJEDFN·H[SHQGLWXUH

AGGUHVVLQJ¶RYHUWUDGLQJ· 38

PAGE

The Study Area 3.3 The study area is made up of postcode sectors which relate as closely as possible to the Borough boundary. It has been sub-divided into zones in order to allow more fine-grained analysis.

3.4 MapInfo have provided the current population of the study area and each of the zones QUANTITATIVE ASSESSMENT within it. Population projections prepared by Kent County Council have then been used to estimate the population in each of the forecast years (2015, 2020 and 2025). This is set out on the first page of the capacity analysis at Appendix B.

The Household Survey 3.5 A telephone-based household survey was undertaken in August 2010 in order to provide information on shopping patterns in the study. The sample of residents of the study area is VXIILFLHQWO\ODUJHWRSURYLGHDSLFWXUHRIWKH¶PDUNHWVKDUH·RIGLIIHUHQWVWRUHVDQGFHQWUHVLQ the study area.

CONVENIENCE GOODS

Capacity arising through increase in population and expenditure per person 3.6 Estimates of expenditure per capita on convenience goods from MapInfo. This data is for 2007, and growth rate projections provided Pitney Bowes Business Insight are used to estimate expenditure per capita in our base year of 2010 and our forecast years of 2015, 2020 and 2025. This is undertaken for each of the zones in the study area (see Table B1.1 in Appendix B).

CB RICHARD ELLIS | SWALE BOROUGH COUNCIL

3.0 Quantitative Assessment

3.7 The population of the study area is then multiplied by the forecast spend per person. This provides us with the total expenditure available to support spending on convenience goods (and therefore to support convenience retail floorspace). The product of this exercise is set out at Table B1.2 in Appendix B. In summary, £232.2m is available across the study area in 2010, rising to £265.8m in 2025. 3.8 The results of the household survey are then used to identify where people shop for convenience goodsDQGWKHUHIRUHWKH¶PDUNHWVKDUH·RIHDFKRIWKH]RQHVDQGWKHVWXG\ area as a whole. In doing so a composite market share is apportioned for convenience JRRGV7KLVLVDFRPELQDWLRQRIWKHUHVXOWVRIWKHUHVSRQVHVWRWKHTXHVWLRQVRQ¶PDLQIRRG· VKRSSLQJDQG¶WRS-XS·VKRSSLQJZHLJKWHGLQIDYRXURIPDLQIRRGWRUHIOHFWWKHIDFWWKDW more money is generally spent on main food shopping trips than on top-up shopping. 3.9 The detailed market shares are summarised in Table B1.3 in Appendix B. The spending patterns they imply, and the market share of stores in Swale Borough in each zone and the study area as a whole, are in Table B1.4. It indicates some 90.5% of all available convenience expenditure in the study area is currently spent on trips to stores in the Borough. This equates to around £210.0m. 3.10 It is assumed that half of all web-based shopping is sourced from stores, rather than from a warehouse, as many of the home delivery services operated by the leading supermarkets rely on in store ¶VKHOISLFNLQJ· Of this, it is assumed that 90.5% comes from stores in Swale Borough, the same proportion as for conventional shopping. This equates to 0.6% of all available expenditure, or around £1.3m.

39

3.11 In fact, therefore, stores in Swale Borough capture around 91.1% of all available PAGE

expenditure (90.5% + 0.6%), which equates to £211.4m (approximately £210.0 + £1.3m) in 2010. 3.12 After this, ¶FRPPLWPHQWV· are identified and the anticipated turnover is calculated. Commitments are new convenience retail floorspace which have permission. The

anticipated turnover is worked out by multiplying the committed floorspace by the QUANTITATIVE ASSESSMENT anticipated turnover for each store based on company averages. This is set out in Table B1.5 of Appendix B. It indicates that new floorspace in Swale Borough will turnover at some £71.8m. The commitments do not include planned schemes which do not have planning permission. 3.13 Turning to the examination of capacity, the Borough-wide analysis is set out at Table B1.6 of Appendix B. As noted above, it is assumed that in 2010 the market is in equilibrium, that is, there is enough floorspace to address available expenditure, and no more is required. There is, therefore, enough floorspace to support the £211.4m identified in Table B1.4, together with some inflow of expenditure, which we estimate at 5% of all expenditure, equivalent to £11.1m. This implies a total expenditure of £222.5m supported by existing floorspace. 3.14 By 2015 available expenditure increases to £242.3m. Assuming a constant market share of 91.0%, and continued inflow of 5% of all expenditure, some £232.2m is available. Existing stores turnover at only £222.5m, suggesting capacity RU¶KHDGURRP· of £9.7m (£232.2 - £222.5m). 3.15 However, it is anticipated that they will improve their efficiency, and therefore potential turnover, through more efficient trading practices (such as longer opening hours and new merchandising techniques), reducing capacity by some £2.7m. The estimates of these improvements are based on forecasts produced by Experian. A further reduction of £0.4m is made for an increased proportion of expenditure being spent via the web for home

CB RICHARD ELLIS | SWALE BOROUGH COUNCIL

3.0 Quantitative Assessment

delivery, though only where it would be sourced from warehouses rather than in store shelf picking. The headroom therefore falls to £6.6m (£9.7m - £2.7m - £0.4m). 3.16 But these reductions are inconsequential when the commitments are factored in. It is anticipated that all of these would be built and trading by 2015, with a turnover of £61.9m. This leaves a negative capacity for new floorspace, of -£55.2m. Translated to floorspace, by assuming a notional turnover for new floorspace of £12,000/sqm, there is a forecasted oversupply of 4,603sqm net convenience floorspace by 2015. 3.17 This picture continues to 2020 and to 2025. Although available expenditure continues to LQFUHDVHLWLVVWLOOLQVXIILFLHQWWR¶VRDNXS·WKHWXUQRYHURIWKHQHZIORRUVSDFH7KHRYHUVXSSO\ of floorspace remains, therefore. 3.18 A more fine-grained analysis has also been undertaken, looking at capacity in Zone 1 (the Isle of Sheppey), in Zones 2, 3 and 4 (focussed on Sittingbourne) and Zones 4, 5 and 6 (focussed on Faversham). There is a negative capacity for floorspace in future years in all of these locations, which comes as little surprise given that there are substantial commitments in each. It is important to note that two of these sub-study areas overlap (the latter two both include Zone 4) and thus they cannot be compared directly'RLQJVRZRXOG¶GRXEOHFRXQW· capacity (or rather oversupply in this case).

Improved market share 3.19 ,IDVWXG\DUHD·VPDUNHWVKDUHLVORZit may be sensible to improve its market share or

¶FODZEDFN·VRPHRIWKHUHVLGHQWV·VSHQGLQJZKLFKLVOeaking to other locations. But this must 40

be realistic; there is little prospect of clawing back expenditure if several large superstores PAGE

lie outside but close to the edge of the study area. 3.20 Moreover, there must be some benefit in planning terms. Either the vitality and viability of an existing centre must improve as a result, or there would be need to be a reduction in unsustainable travel. 3.21 The Borough as a whole, and each of the finer-grained study areas (Zone 1; Zones 2, 3 QUANTITATIVE ASSESSMENT and 4; and Zones 4, 5 and 6) have unusually high retention levels for convenience expenditure. There is no realistic prospect of improving these.

Overtrading 3.22 Overtrading means, in quantitative terms, that stores are trading above the average for the operator. If this overtrading is converted to floorspace, this can provide additional capacity. +RZHYHUWKLVQHHGVWREHEDFNHGXSE\¶RQWKHJURXQG·qualitative evidence of overtrading (such as long queues at checkouts, narrow or congested aisles and difficulties in keeping shelves full). 3.23 In Table B1.10 each of the stores and the extent to which it is trading above its company average is examined. It is assumed that the turnover which is above the company average is available to support new floorspace. Those marked n/a are undertrading, but it is assumed that there is little prospect of them improving their turnover, as they are trading poorly despite significant overtrading of other stores. 3.24 In Table B1.11 the additional capacity arising from overtrading is added. The exercise is otherwise exactly the same as in Table B1.6. It suggests that some capacity for 489sqm net convenience floorspace arises by 2015, 926sqm net by 2020 and 1,426sqm net by 2025. 3.25 A more fine-grained analysis suggests that the overtrading is most pronounced in Sittingbourne. As a result, capacity for up to 1,049sqm net convenience floorspace arises by

CB RICHARD ELLIS | SWALE BOROUGH COUNCIL

3.0 Quantitative Assessment

2015, 1,271sqm net by 2020 and 1,525sqm net by 2025. This reflects the very significant overtrading in Sittingbourne, with three stores trading at around twice company average. Once overtrading is accounted for in the Isle of Sheppey and Faversham the amount of floorspace is broadly adequate by 2025, with a slight over supply in Faversham and some very limited capacity on the Isle of Sheppey. It should be noted that it is important not to compare directly the outputs for each of the sub-study areas, as two of them overlap.

COMPARISON GOODS

Capacity arising through increase in population and expenditure per person 3.26 In assessing the capacity for comparison goods the same broad approach has been undertaken as for convenience goods. However, the analysis is focussed on the Borough as a whole. This is because although a more fine-grained, centre-based analysis would identify some capacity for each (in order to maintain their market share), we do not think substantial new comparison floorspace could or should be directed to Faversham or Sheerness, for three reasons: People generally travel further to higher order centres when they want a wider choice of shops. Sittingbourne is therefore likely to be a more realistic prospect for delivering new floorspace, as it already has a greater range of shops; Identified sites in Sheerness and Faversham (see Section 4) would be more challenging to develop than those in Sittingbourne, so there are much better prospects for bringing

41 forward additional floorspace in Sittingbourne; and PAGE

Notwithstanding the fact that the South East Plan is unlikely to exist in the medium- to long-term, it identifies Sittingbourne (and not Faversham or Sheerness) as a secondary regional centre, in which some growth is expected. 3.27 Table B2.6 illustrates that the Borough as a whole has a market share of some 50.6%. In

other words, around half of residents of the Borough do most of their comparison goods QUANTITATIVE ASSESSMENT shopping in the Borough. 3.28 Assuming that ¶equilibrium· in the base year (2010), population growth and expenditure per capita growth increases total available expenditure to £499.4m in 2015. Assuming a constant market share of 50.6%, together with some inflow of expenditure, some £252.6m is available to support retail floorspace in the Borough. This is an increase of £46.7m on the previous year. However, forecasts produced by Experian suggest very substantial improvements in the efficiency of floorspace, far higher than those for convenience floorspace. Coupled with an anticipated increase in the proportion of comparison goods bought online and new retail floorspace already permitted, there will be negative capacity for additional floorspace in 2015. 3.29 By 2020, however, the position is rather different, with capacity for some 4,622sqm net comparison floorspace, and by 2025 aggregate capacity for 14,058sqm net comparison floorspace.

Improved market share 3.30 7KH%RURXJK·VPDUNHWVKDUHLVJLYHQFRPSHWLQJUHWDLOGHVWLQDWLRQVEH\RQGDOUHDG\ reasonably high. It is therefore reasonable to model only a small increase in market share, from 50.1% to 60.0%. It increases capacity in the short- and long-term, reaching 10,096sqm net in 2015, 17,334sqm net in 2020 and 29,754sqm net in 2025.

CB RICHARD ELLIS | SWALE BOROUGH COUNCIL

3.0 Quantitative Assessment

Overtrading 3.31 Any analysis of overtrading in the comparison goods sector must be a qualitative exercise, as it would be near impossible to model shopping patterns and implied spend against company averages. Overtrading is not, therefore, dealt with further at this stage.

42

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QUANTITATIVE ASSESSMENT

CB RICHARD ELLIS | SWALE BOROUGH COUNCIL

4.0 Scope for New Development

43

PAGE 4 SCOPE FOR NEW DEVELOPMENT

4.0 Scope for New Development

CB RICHARD ELLIS | SWALE BOROUGH COUNCIL

4.0 Scope for New Development

SCOPE FOR NEW RETAIL DEVELOPMENT 4.1 In this section we review potential retail development sites in Sittingbourne, Sheerness and Faversham. For each potential development site a proforma and red line plan are provided at Appendix CZLWKLQIRUPDWLRQRQWKHVLWH·VORFDWLRQFKDUDFWHULVWLFVDQGFXUUHQWXVHV policy considerations, accessibility, development potential and other comments as appropriate. A summary of the key points arising from this review is contained below on a centre by centre basis. 4.2 Prior to discussing the centres, the policy basis is described in terms of site selection for retail development as guided by PPS4, alongside recapping on the identified need for redevelopment over coming years in the Borough.

Policy Basis 4.3 In PPS4: Planning for Sustainable Economic Growth, under policy EC5.1: Local planning authorities should identify an appropriate range of sites to accommodate the identified need, ensuring sites are capable of accommodating a range of business models in terms of scale, format, car parking provision and scope for disaggregation. 4.4 Local planning authorities should also base their approach on the identified need for development and adopt a sequential approach to site selection. Another key issue is identifying the appropriate scale of development which is in keeping with the role and function of the centres within the hierarchy and catchment served. Other considerations

44 include physical regeneration benefits, employment opportunities and increased investment in the area or social inclusion which are also material to considering assessing locations for PAGE

development. 4.5 In policy EC5.2 of PPS4 the approach to selecting the sites is described as: Sites for main town centre uses should be identified through a sequential approach to site selection. Under the sequential approach, local planning authorities should identify sites SCOPE FOR NEW DEVELOPMENT that are suitable, available and viable in the following order. a ² locations in appropriate existing centres where sites or building for conversion are, or likely to become, available within the planned period; b ² edge of centre locations, with preference given to sites that are or will be well connected through the centre; c ² out of centre sites, with preference given to sites which are or would be well served by a choice of means of transport and which are closest to the centre and have a high likelihood of forming links with the centre. 4.6 Policy EC5.5 goes onto explain that planning authorities should allocate sufficient sites in development plan documents to meet at least the first 5 years identified need. There is also an emphasis on ensuring that those sites in preferred locations within centres are developed ahead of less central locations. 4.7 Policy EC5.6 is also clear that local authorities should make full use of planning tools to facilitate development. This includes Compulsory Purchase Orders and other planning tools such as Area Action Plans. 4.8 In terms of the sequential approach ² as specifically relating to retail development ² in centre is defined by PPS4 as the Primary Shopping Area (PSA). This is where retail development is concentrated, generally comprising primary and secondary shopping

CB RICHARD ELLIS | SWALE BOROUGH COUNCIL

4.0 Scope for New Development

frontages which are contiguous and closely related to the PSA. Edge of centre locations are ones that are well connected and within easy walking distance (i.e. up to 300m) of the PSA. Out of centre is a location which is not in or on the edge of a centre but is not necessarily outside the urban area. These parameters guide site selection in Swale Borough.

Retail Capacity 4.9 In Section 3 of this report, we identified the quantitative retail capacity for Swale Borough and provide an aggregate forecast of capacity for each test year 4.10 It is envisaged that a significant proportion of the need will be directed toward Sittingbourne town centre. This centre is the largest in the Borough, is perhaps the most centrally located and accessible of the three key settlements (Sittingbourne, Faversham and Sheerness). This approach would also accord with the aspirations of the town centre SPD which seeks to accommodate a significant amount of new retail capacity in the centre. 4.11 Likewise, the capacity tables suggest that significant overtrading is occurring in the %RURXJK·VIXOOSULFHIRRGVWRUHV7Kis is most pronounced in Sittingbourne, and therefore any significant increase in comparison foodstore space may be better directed to this ORFDWLRQHVSHFLDOO\LIWKLVDOVRVHHPHGWRVWUHQJWKHQWKHWRZQFHQWUH·VUHWDLORIIHUDQG shoppers· choice.

Sittingbourne

4.12 In the first instance it should be recognised that Sittingbourne has a considerable number of 45

vacant units in the town centre which could go toward meeting the retail capacity identified PAGE

assuming this space can be reoccupied. Experian Goad (2009) identified around 86,000 sq ft gross of vacant space in the centre. Our recent health check identified that the number of vacant units has increased since then, suggesting that the amount of space available has also increased. This vacant space would be expected to contribute to soaking up the retail capacity, especially in the short term. In addition to this, there are a number of other sites

identified in or on the edge of the Primary Shopping Area that, if progressed, would be SCOPE FOR NEW DEVELOPMENT expected to contribute toward meeting retail need. 4.13 The largest ² and arguably the most important ² of these is land around The Forum and to the south of Sittingbourne Railway Station. This land is identified in the Sittingbourne Town Centre and Milton Creek SPD (2010). The SPD illustrates a high level block plan for potential development in the area to accommodate new retail floorspace. The amount of retail space that could be accommodated here will however be subject to detailed design and feasibility testing, although is expected to be considerable. This area represents a key opportunity for Sittingbourne to expand its retail offer, in particular for comparison floorspace. 4.14 The area is understood to be in a series of ownerships, although largely characterised by low intensity uses such as car parking, open space and highways land. In all likelihood, given the wide range of ownerships, compulsory purchase powers would be needed to assemble the land to achieve a more comprehensive scheme here. A phased development approach may also be necessary within an agreed framework. This might include extending The Forum by using adjacent open space or car parking. A well designed scheme here has the propensity to create good links to the High Street, and new retail circuits ² all of which could serve to strengthen the town centre offer in the heart of Sittingbourne.

CB RICHARD ELLIS | SWALE BOROUGH COUNCIL

4.0 Scope for New Development

4.15 The SPD also identifies scope to extend retail uses to the north of Sittingbourne train station, subject to the provision of a new bridge link across the railway lines. This is a potential opportunity to provide some new convenience floorspace in conjunction with new retail development south of the rail line subject to the proposals demonstrating that they will not have a detrimental impact on the town centre (alongside the other tests of PPS4), and provide good linkages to the town centre to promote linked shopping trip. The SPD is clear that this would form a later phase of retail development (or at the very least would be delivered in conjunction with the land to the south of the railway line). Without a bridge link over the railway any new retail development to the north would not connect well with the existing town centre offer. 4.16 There are a number of other potential retail development opportunities in the centre. These include the Bell Centre, at the junction of the High Street and Bell Road. These premises are currently largely vacant, and together with open land and car parking to the rear, there could be potential for a retail and mixed use scheme on this land. It would however be at a more secondary location. Even so, this land has the propensity to link well with the High Street due to its prominent frontage. Refurbishment and extension of units may however be a more realistic approach rather than wholesale redevelopment at this location. 4.17 At 39-49 East Street, there is an opportunity to create a new retail frontage, with scope for a mix of uses provided to the rear. This site is again at a more secondary location. 4.18 Likewise, land at the junction of West Street and Dover Street could offer the prospect of accommodating new retail space at this important corner site. While a more secondary

46 location, development here would serve to secure a less fragmented retail frontage in this part of the centre. PAGE

4.19 There may be other small opportunities to extend the retail offer in Sittingbourne. Retail units fronting the High Street might, for example, offer scope to be extended were demand to arise (say, for example, units at 99-129 High Street). There is also a small infill site at +LJK6WUHHW)LQDOO\DVXUIDFHFDUSDUNDWWKHFRUQHURI6W0LFKDHO·V5RDGDQG&URZQ

Quay Lane could offer a possible development opportunity, subject to overcoming any SCOPE FOR NEW DEVELOPMENT concerns regarding the loss of car parking here (or it being reprovided). 4.20 Together these sites should offer opportunities capable of accommodating a broad range of possible retailing formats to meet demand over the coming years and particularly in the short to medium term. In particular, land around The Forum and to the south of the railway could accommodate a range of sizes of retail units. This might too include some larger/big box retailing formats, and perhaps a foodstore. 4.21 In describing these sites it should however be recognised that the Council will need to take a proactive role in their delivery. This is particularly the case around The Forum and railway given the likely fragmented nature of the existing land ownerships, and the need to assemble land to realise this key opportunity.

Sheerness 4.22 According to Experian Goad (2009) Sheerness has around 24,000 sq ft of vacant floorspace. These available units would be expected to contribute toward meeting retailer requirements, especially as several are located in prominent positions on the High Street. There are however few obvious potential retail sites which could accommodate new development in Sheerness, and that would easily link into the existing High Street. Those considered to possibly have potential for retail uses are: Victory Street car park

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4.0 Scope for New Development

Rose Street car parks Land at Trinity Road 4.23 150 ² 156 High StreetVictory Street car park could offer scope to accommodate new retail uses along Victory Street as well as potentially Hope Street. It is acknowledged however that this would be a challenging site to satisfactorily design and achieve good linkages with the High Street. The loss of car parking may also have to be overcome if it could not be reprovided as part of a scheme. 4.24 Similar issues exist at the Rose Street/Wood Street car park. Again, there could be scope to accommodate retail uses in a form which could integrate well with the High Street. Likewise, development of this land should need to consider carefully reprovision or possibly loss of car spaces. This is also the position with the Trinity Road site. 4.25 These car park sites are understood to be in the ownership of the Council. Therefore, were WKH&RXQFLOPLQGHGWRH[WHQG6KHHUQHVV·UHWDLORIIHUWKH\ZRXOGQHHGWRWDNHDOHDGLQJDQG proactive role to deliver change here. 4.26 While in a more secondary location land at 150 ² 156 High Street could provide a small infill opportunity, with retail uses fronting the High Street. Small units would be better suited to this location. 4.27 One possible edge of centre site could be the bus depot located immediately to the west of Sheerness train station, fronting Bridge Road. This site, if it were to become available,

would probably be more suited to a medium sized (and perhaps bulky) retailer. Such a 47 development would however be predicated on the relocation of the bus depot to an PAGE

alternative site were this required. Overall, however, the main opportunities in Sheerness would be challenging to deliver and would almost certainly need the Council to take a positive approach to their delivery.

Faversham

4.28 There is around 28,000 sq ft gross of vacant floorspace in Faversham town centre (Experian SCOPE FOR NEW DEVELOPMENT 2007), which could contribute to meeting identified retail need. There are however very few opportunities to accommodate new retail floorspace in the town centre. Of those considered, they are typically challenging propositions, including the Post Office and buildings at West Street. Other opportunities to increase floorspace in Faversham town centre may rest on the ability to extend existing units or use existing buildings for retail purposes, such as the buildings at West Street. Even then, the historic fabric and character of Faversham town centre may make this difficult. Overall, the centre is constrained and town centre opportunities are limited.

Other Centres 4.29 For the smaller established centres visited in Swale, there appears to be little scope to extend retail provision. Queenborough, Milton Regis and Minster are constrained centres offering no obvious sites for extending the retail offer. It should be noted however that in the case of Minster and moving to the eastern part of the Isle of Sheppey generally (and arguably perhaps Queenborough too) there is a qualitative deficiency in the retail offer, especially for convenience goods. Residents in this part of the Borough need to travel a significant distance for anything but small top up food shopping. This issue needs to be examined in more depth. Halfway already has a reasonable retail offer, but were expansion thought appropriate the small centrally located car park (operated by the Council) could be redeveloped for retail use.

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4.0 Scope for New Development

4.30 At Iwade, a modern new local centre has recently been built. Likewise, the Meads offers a new local centre, with scope to increase retailing space on adjacent land if felt appropriate and of suitable scale. 4.31 The new centres at Thistle Hill and East Hall will also be anticipated to deliver local shopping facilities for their new and growing communities.

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SCOPE FOR NEW DEVELOPMENT

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5.0 Conclusions and Recommendations

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CONCLUSIONS AND 5 RECOMMENDATIONS

5.0 Conclusions and Recommendations

CB RICHARD ELLIS | SWALE BOROUGH COUNCIL

5.0 Conclusions and Recommendations

5.1 In commissioning this study the Council requested that a number of matters be addressed. The work in the previous sections addresses these matters, and we set out below our conclusions on each

QUANTITATIVE CAPACITY FOR NEW RETAIL FLOORSPACE 5.2 The study has examined the capacity for additional retail floorspace at 2015, 2020 and 2025. In doing so it takes into account projected population growth, projected increases in expenditure, changes in the proportion of shopping undertaken online and improvements in floorspace efficiency.

Convenience goods 5.3 In the convenience goods sector, based on constant market shares and before allowing for overtrading, we have not identified capacity for additional comparison goods floorspace. Indeed, once current commitments are taken into account, there is an oversupply of floorspace, at Borough-wide level and for smaller sub-areas based around the major settlements of Sittingbourne, Sheerness and Faversham. 5.4 The table below provides a summary of the level of convenience floorspace available at each test year.

Table 5.1

Borough wide convenience capacity 50 PERIOD NET SALES FLOORSPACE (SQM) PAGE

2010-2015 -5,429 2010-2020 -4,992 2010-2025 -4,492 CONCLUSIONS AND RECOMMENDATIONS Source: Appendix B 5.5 However, further analysis reveals that a number of stores in the Borough are trading well above company average. If this overtrading is addressed, some capacity for new floorspace arises, most notably in the area surrounding Sittingbourne. 5.6 The Borough has an unusually high retention level, and there is no case for seeking to improve it. Much the same is true of the sub-areas we examine, particularly for Zone 1 (Sheerness and Isle of Sheppey) which retains some 87.4% of available expenditure. It is recognised that the catchment area we assume for Sittingbourne (Zones 2, 3 and 4) has a slightly lower retention (79.3%), but this reflects the fact that Zone 4 (settlements between Sittingbourne and Faversham) LV¶VKDUHG·EHWZHen Sittingbourne and Faversham. 5.7 Similarly, Faversham has a lower retention (of 70.8%), but this again reflects the fact that =RQHLV¶VKDUHG·0RUHRver, a sizeable proportion of residents of Zone 6 (settlements east of Faversham) travel to stores in Canterbury and Whitstable. This is entirely reasonable, given the proximity of the stores close to the Borough boundary. 5.8 There is, therefore, no case for seeking to improve the convenience market shares at Borough-wide level or at a settlement specific level.

Comparison goods 5.9 In the comparison goods sector, our modelling suggests that stores in Swale Borough retain almost exactly half of all available expenditure in the study area. In the immediate term, we

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5.0 Conclusions and Recommendations

anticipate an oversupply of comparison floorspace, due largely to new commitments and an increase in the efficiency of existing retail floorspace. In the longer-term we anticipate that there will be some capacity for new floorspace: some 4,500sqm net by 2020 and nearly 14,000sqm net by 2025. 5.10 The table below provides a summary of the level of comparison floorspace available at each test year using the existing retention scenario.

Table 5.2 Comparison capacity (static retention) PERIOD NET SALES FLOORSPACE (SQM) 2010-2015 -2,255 2010-2020 4,622 2010-2025 14,058

Source: Appendix B 5.11 7KLVDVVXPHVWKDWWKH%RURXJK·VUHWHQWLRQOHYHORIUHPDLQV,IWKH%RURXJKZHUHWR seek an increase in market share there is potential capacity for additional retail floorspace. We have modelled a market share of 60.0%. This is based on an assumption that the Borough would attract more shoppers through an enhanced retail offer in Sittingbourne town centre and elsewhere. In our view this is the maximum level of retention we would

expect for the Borough based on the improvements proposed and in our experience of 51

similar centres. It is, however, an ambitious target. PAGE

5.12 The table below provides a summary of the level of comparison floorspace available at each test year using the increased retention scenario. CONCLUSIONS AND Table 5.3 RECOMMENDATIONS Comparison capacity (increased retention at 60%) PERIOD NET SALES FLOORSPACE (SQM) 2010-2015 7,656 2010-2020 16,863 2010-2025 29,227

Source: Appendix B 5.13 Our analysis is focussed on the Borough as a whole. This is because although a more fine- grained, centre-based analysis would identify some capacity for each of the centres (in order to maintain their market share), we do not think substantial new comparison floorspace could or should be directed to Faversham or Sheerness, for three reasons: People generally travel further to higher order centres when they want a wider choice of shops. Sittingbourne is therefore likely to be a more realistic prospect for delivering new floorspace, as it already has a greater range of shops; Identified sites in Sheerness and Faversham (see Section 4) would be more challenging to develop than those in Sittingbourne, so there are much better prospects for bringing forward additional floorspace in Sittingbourne; and Notwithstanding the fact that the South East Plan is unlikely to exist in the medium- to long-term, it identifies Sittingbourne (and not Faversham or Sheerness) as a secondary regional centre, in which some growth is expected.

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5.0 Conclusions and Recommendations

QUALITATIVE DEFICIENCIES AND POTENTIAL REMEDIES 5.14 We identify a number of relatively minor deficiencies in Section 2, along with potential remedies to address them. But there are two key deficiencies. The first is the overtrading of convenience stores, particularly in Sittingbourne. This will be remedied only partially by new committed floorspace, and we recommend that this should be addressed through the provision of new floorspace in, or close to, that centre. This would need to be subject to an assessment of impact in accordance with PPS4. 5.15 The second is the absence of a main food convenience offer on the eastern side of the Isle of Sheppey. There may, therefore, be a case for a new store to address this, although this requires further investigation and would be subject to an assessment of impact.

PROSPECTS FOR MEETING THE NEED 5.16 Potential development sites do exist in each of the principle centres: Sittingbourne, Faversham and Sheerness. It is, however, recognised that opportunities to extend the retail offer in Faversham and Sheerness are more limited than in Sittingbourne. In particular opportunities in and on the edge of Faversham town centre are very limited, and each of the potential sites has its own challenges. 5.17 In Sheerness there is more scope to improve the retail offer through new floorspace. Even so, the sites identified would, in most cases, need proactive action by the Council if they were to come forward for development.

52 5.18 Sittingbourne has a greater opportunity to extend its retail offer. The key opportunity is PAGE focussed on land at The Forum and to the south of the railway station. If suitability

GHVLJQHGWKLVODQGFRXOGFRQQHFWZHOOZLWK6LWWLQJERXUQH·VH[LVWLQJ3ULPDU\6KRSSLQJ$UHD Work has already been undertaken to assess the potential of this land through the preparation of a town centre SPD, which also identifies this as a key opportunity for retail- CONCLUSIONS AND RECOMMENDATIONS led development. 5.19 We therefore recommend that the Council should continue to support the delivery of a scheme in this area in order to help address the identified retail capacity. This could include the Council being willing to use its own land and CPO powers to assemble a site. 5.20 In accordance with the guidance set out in PPS4, the Council should promote new retail development in the town centre as a priority and then consider edge-of-centre sites. Any proposals within edge-of-centre locations should be considered during the plan making process or, if they are promoted earlier, should be subject to the full rigours of PPS4 and the associated impact tests.

IMPLICATIONS ARISING FROM SCALES OF GROWTH 5.21 Our expectation is that new floorspace in Sittingbourne would, provided it is sufficiently large to appeal to mainstream national multiple retailers, help to clawback expenditure from centres which themselves have a wide range of national multiples, such as Maidstone and Canterbury. The impact on Faversham and Sheerness would therefore be limited and is unlikely to impact on trade within the smaller centres within the Borough That said, further testing of potential impacts is recommended before sites are allocated, in accordance with the requirements of PPS4 (Policy EC5.1d).

CB RICHARD ELLIS | SWALE BOROUGH COUNCIL

5.0 Conclusions and Recommendations

POTENTIAL RETAIL HIERARCHY

5.22 7KHDSSURDFKZHUHFRPPHQGDERYHZRXOGVHFXUH6LWWLQJERXUQH·VVWDWXVDVWKHODUJHVWRI WKH%RURXJK·VFHQWUHs. It would not, however, justify its designation as anything other than a town centre, as its characteristics would remain consistent with the definition in PPS4. Faversham and Sittingbourne should remain as town centres, again reflecting the definition in PPS4. 5.23 We see no case for elevating any of the local centres to district centre status, unless substantial new development is to take place in any one of them.

CHANGES TO THE EXTENT OF TOWN CENTRES AND BOUNDARIES

Sittingbourne town centre 5.24 The existing shopping provision is located along a traditional linear High Street which is supported by a small covered shopping centre (The Forum). There are also some secondary retail areas along the side streets and two foodstores within the town centre boundary ² SainVEXU\·VDQG$OGL 5.25 The existing primary and secondary frontages largely reflect the retail provision although they represent a linear and fragmented High Street. 5.26 This study does not recommended changes to the primary or secondary frontages at this

stage although the length of the frontages should be reviewed if sites within the 53 Sittingbourne Town Centre and Milton Creek SPD (STCSPD) have been developed. Both the PAGE eastern and western ends of the High Street could be contracted to exclude all the frontages

along West Street and East Street. 5.27 This study recommends extending the town centre boundary to the north to include the CONCLUSIONS AND station complex and adjacent buildings. The recommendation would be for the railway to RECOMMENDATIONS act as the new boundary to reflect the aspirations of the STCSPD.

Faversham town centre 5.28 The shopping provision is mostly centred around three streets ² West, Court and Preston Street. The shopping area is fairly compact with the historic Market Place acting as the focal point. The Tesco superstore is located to the north of the shopping area with access from Crescent Road although it is within easy walking distance of the shopping core. The Morrisons supermarket is located to the west of the shopping area (North Lane) and, although it is within easy walking distance of the shopping area, it is arguably less well integrated into the centre and the main walking route is partially severed by North Lane (although there is a Zebra crossing facility). 5.29 The existing primary and secondary frontages reflect the existing core shopping provision and fairly compact and historic nature of Faversham town centre. The frontages do not include the Morrisons and Tesco stores because their frontages are not contiguous with the Primary Shopping Area (PSA). It is therefore recommended that no changes are made to the primary or secondary frontages. 5.30 The town centre boundary largely reflects the town centre uses and functions within Faversham. However, it is recommended that consideration is given to extending the boundary to include the Morrisons store as it performs an important retail function and is reasonably well integrated with, and within easy walking distance of, the PSA (albeit less so than the Tesco store).

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5.0 Conclusions and Recommendations

Sheerness town centre 5.31 Sheerness has a traditional linear high street running from east to west with the Broadway (running perpendicular to the High Street) also offering an element of retailing. The central focal point of the centre is at the junction of Broadway and the High Street. The Tesco superstore is located to the west of the main shopping area and to the north of Sheerness station.

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CONCLUSIONS AND RECOMMENDATIONS

CB RICHARD ELLIS | SWALE BOROUGH COUNCIL

5.0 Conclusions and Recommendations

5.32 The primary and secondary frontages largely reflect the core retail function of the town and there are no recommended changes. If there is a need to accommodate further retailing and the PSA needs extending, the retail frontage along the High Street to the east of the Millennium and Trinity Way junction. 5.33 As there are no future development aspirations for the town centre and the existing incorporates the majority of the town centre functions, it is recommended that no revisions are made to the town centre boundary.

ADVICE ON POLICIES THAT SHOULD BE APPLIED 5.34 It is recommended that the overall approach set out in the Core Strategy should reflect our recommendations above. In short: Additional convenience retail floorspace should be sought in Sittingbourne in order to address the quantitative capacity and qualitative deficiency resulting from overtrading; Additional comparison floorspace should be sought in Sittingbourne with a view to VHFXULQJDPRGHVWLPSURYHPHQWLQWKH%RURXJK·VPDUNHWVKDUHDQG Further consideration should be given to providing additional convenience floorspace on the eastern side of the Isle of Sheppey, in order to improve consumer choice. 5.35 Development management policies should reflect any qualitative issues identified within the Centre Health Checks. For example, public realm improvements should be encouraged

within the secondary areas of Sittingbourne, and in particular the Bell Centre. Policies 55

should encourage investment into the Rushenden retail parade to improve its existing poor PAGE

health and vitality. This strategy need not preclude small increases in floorspace in or close to other centres, provided that they have no significant negative impacts on the vitality and viability of the centres. The potential impact of new floorspace should be assessed before CONCLUSIONS AND

any sites are allocated or before permission is granted for new development. RECOMMENDATIONS 5.36 It is also recommended that the Council considers a series of improvements and initiatives to address the more minor deficiencies we identify in Section 2.

DO NOT DELETE

CB RICHARD ELLIS | SWALE BOROUGH COUNCIL

Survey Area

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A SURVEY AREA

Survey Area

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Retail Capacity Tables

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B RETAIL CAPACITY TABLES

Retail Capacity Tables

SWALE BOROUGH COUNCIL

Project: RETAIL STUDY 2010 Latest Revision: 10/12/2010 - FINAL

Study area population by zone Zone 2010 2015 2020 2025 1 39,501 40,410 41,418 42,595 2 12,888 13,185 13,514 13,897 3 46,052 47,112 48,287 49,659 4 11,242 11,501 11,788 12,123 5 19,162 19,603 20,092 20,663 6 5,340 5,463 5,599 5,758 TOTAL 134,185 137,274 140,698 144,695

Sources/notes for frontispiece 1. 2010 population for each zone from Pitney Bowes Business Insight Area Profile Report (6 July 2010) 2. Growth in population based on growth rates implied by scenarioKent County 3 of Council 6 scenarios population prepared forecasts by Research for Swale & Intelligence, Borough - SouthKent CoEastuntyPlan Council Strategy-based (16 September Forecasts 2010). (September The KCC projections 2009) Total are Population based on SwaleForecasts. Borough Available: Counciil's 'Option 1' for new homeshtthttps://shareweb.kent.gov.uk/Documents/facts-and-figures/sps:// whichshareweb.kent. assumes ganov.uk additional/Documents 13,50313,503/facts-and-fi dwellingsdwellingsg uresbetween/seep-forecasts-sep-09-web.pdfp-forecasts-se 2006-2031p usingusin-09-web.g a pphasinghasinpdf gAccess pprovidedrovided date: bby y12 SBC October 2010 CONVENIENCE GOODS

Table B1.1 Convenience expenditure per capita (£) Zone 2007 2010 2015 2020 2025 1 1,772 1,700 1,734 1,769 1,805 2 1,869 1,793 1,829 1,866 1,904 3 1,790 1,717 1,752 1,787 1,823 4 1,860 1,784 1,820 1,857 1,895 5 1,808 1,735 1,769 1,805 1,842 6 1,858 1,782 1,818 1,855 1,892

Sources/notes for Table B1.1 1. Expenditure data for 2007 from Pitney Bowes Business Insight Area Profile Report (6 July 2010) 2. Expenditure for 2010 is based on known decline in spend for 2007-2008 of -1.5% (Table 3.2 of Pitney Bowes Business Insight/Oxford Economics Retail Expenditure Guide 2010/2011, September 2010), known decline in spend for 2008- 2009 of -2.7% (Table 3.2 of Pitney Bowes Business Insight/Oxford Economics Retail Expenditure Guide 2010/2011, September 2010) and forecast growth in expenditure for 2009-2010 of 0.1% (Table 3.4 of Pitney Bowes Business Insight/Oxford Economics Retail Expenditure Guide 2010/2011, September 2010) 3. Expenditure for 2015 is based on forecast annual growth in expenditure of 0.4% (Table 3.4 of Pitney Bowes Business Insight/Oxford Economics Retail Expenditure Guide 2010/2011, September 2010) 4. Expenditure for 2020 is based on forecast annual growth in expenditure of 0.4% (Table 3.4 of Pitney Bowes Business Insight/Oxford Economics Retail Expenditure Guide 2010/2011, September 2010) CONVENIENCE GOODS

Table B1.2 Total available expenditure (£m) Zone 2010 2015 2020 2025 1 67.2 70.1 73.3 76.9 2 23.1 24.1 25.2 26.5 3 79.1 82.5 86.3 90.5 4 20.1 20.9 21.9 23.0 5 33.2 34.7 36.3 38.1 6 9.5 9.9 10.4 10.9 TOTAL 232.2 242.3 253.3 265.8

Sources/notes for Table B1.2 1. Total available expenditure is product of population (frontispiece to tables) multiplied by expenditure per capita (Table B1.1) CONVENIENCE GOODS

Table B1.3 Market shares (%) Zone Location of stores 123456 STORES IN SWALE BOROUGH Zone 1 Tesco, Bridge Road, Sheerness 64.00% 2.77% 2.20% 0.00% 0.69% 2.06% Iceland, High Street, Sheerness 7.34% 0.00% 0.00% 0.92% 0.00% 0.00% Aldi, Millenium Way, Sheerness 4.29% 0.00% 0.06% 0.00% 0.00% 0.00% Local stores, Sheerness Town Centre 2.53% 0.00% 0.06% 0.00% 0.00% 0.00% Co-operative, High Street, Sheerness 2.53% 0.00% 0.00% 0.00% 0.00% 0.00% Co-operative, Queenborough, Sheppey 2.21% 0.00% 0.00% 0.46% 0.00% 0.00% Co-operative, Minster, Sheppey 0.91% 0.00% 0.00% 0.00% 0.00% 0.00% Local stores, Queenborough Town Centre 0.06% 0.00% 0.00% 0.00% 0.00% 0.00% Londis, Trafalgar Parade, The Broadway, Minster 0.58% 0.00% 0.00% 0.00% 0.00% 0.00% Brambledown Farm Shop, Lower Road, Minster 0.32% 0.00% 0.00% 0.00% 0.00% 0.00% Costcutter, Minster Road, Minster on Sea 0. 97% 0. 00% 0. 00% 0. 00% 0. 00% 0. 00% Costcutter, High Street, Leysdown 0.58% 0.00% 0.00% 0.00% 0.00% 0.00% Co-op, Halfway Road, Minster on Sea, Sheerness 0.19% 0.00% 0.00% 0.00% 0.00% 0.00% Local stores, Warden Bay 0.06% 0.00% 0.00% 0.00% 0.00% 0.00% Local stores, Minster 0.13% 0.00% 0.00% 0.00% 0.00% 0.00% Local stores, Halfway 0.06% 0.00% 0.00% 0.00% 0.00% 0.00% Local stores, Eastchurch 0.19% 0.00% 0.00% 0.00% 0.00% 0.00% Local stores, Leysdown 0.19% 0.00% 0.00% 0.00% 0.00% 0.00% B&B Stores, Second Avenue, Rushenden 0.13% 0.00% 0.00% 0.00% 0.00% 0.00% CONVENIENCE GOODS

Table B1.3 (continued) Market shares (%) Zone Location of stores 123456 STORES IN SWALE BOROUGH (continued) Zone 2 M B Farms, The Street, Stockbury 0.00% 0.23% 0.00% 0.00% 0.00% 0.00% Local stores, Newington 0.00% 0.69% 0.00% 0.00% 0.00% 0.52% Co-op, Oak Lane, Upchurch 0.00% 0.46% 0.00% 0.00% 0.00% 0.00% Iwade Village Centre, School Lane, Sittingbourne 0.00% 0.00% 0.12% 0.00% 0.00% 0.00% Co-operative, Upchurch, Sittingbourne 0.06% 6.70% 0.00% 0.00% 0.00% 0.00% CONVENIENCE GOODS

Table B1.3 (continued) Market shares (%) Zone Location of stores 123456 STORES IN SWALE BOROUGH (continued) Zone 3 Sainsbury's, Avenue of Remembrance, Sittingbourne 2.14% 32.56% 46.16% 26.21% 1.25% 0.00% Somerfield, The Forum, Sittingbourne 0.00% 3.23% 2.03% 1.61% 0.00% 0.00% Local stores, Sittingbourne Town Centre 0.13% 0.92% 1.79% 0.92% 0.14% 0.00% Asda, Mill Way, Sittingbourne 6.50% 15.47% 27.04% 5.75% 0.56% 0.00% Aldi, East Street, Sittingbourne 0.26% 1.62% 4.65% 2.30% 0.69% 0.00% Co-operative, Murston, Sittingbourne 0.00% 0.00% 2.20% 0.23% 0.00% 0.00% Tesco Express, Chalkwell Road, Sittingbourne 0.00% 1.39% 1.19% 0.00% 0.00% 0.00% Co-operative, Milton Regis, Sittingbourne 0.13% 0.23% 1.07% 0.00% 0.00% 0.00% Iceland, High Street, Sittingbourne 0.00% 0.92% 0.83% 0.46% 0.00% 0.00% Co-operative, Northwood Drive, Sittingbourne 0.00% 1.15% 0.77% 0.00% 0.00% 0.00% Co-operative, Grove Park Shopping Centre, Sittingbourne 0. 00% 0. 23% 1. 01% 0. 00% 0. 00% 0. 00% Co-operative, Newington, Sittingbourne 0.13% 2.54% 0.12% 0.00% 0.00% 0.00% Co-operative, Bobbing Corner, Sittingbourne 0.00% 0.23% 0.06% 0.00% 0.00% 0.00% Local stores, Sittingbourne 0.26% 1.85% 0.24% 0.00% 0.00% 0.00% Best One, Lower Hounslow, Sittingbourne 0.00% 1.15% 0.00% 0.00% 0.00% 0.00% Barrow & Sons, High Street, Sittingbourne 0.00% 0.00% 0.06% 0.23% 0.00% 0.00% Bredgar Farm Shop, The Street, Bredgar, Sittingbourne 0.00% 0.46% 0.00% 0.00% 0.00% 0.00% Gibbens Farm Shop, The Street, Bredgar, Sittingbourne 0.00% 0.23% 0.00% 0.00% 0.00% 0.00% Bapchild Fruit Stall, Fox Hill, Bapchild, Sittingbourne 0.00% 0.00% 0.06% 0.00% 0.00% 0.00% Alldays, The Parade, Northwood Drive, Sittingbourne 0.00% 0.00% 0.06% 0.00% 0.00% 0.00% Local stores, Milton Regis 0.00% 0.00% 0.06% 0.00% 0.00% 0.00% Local stores, Kemsley 0.00% 0.00% 0.06% 0.00% 0.00% 0.00% Fairprice Store, North Street, Sittingbourne 0.00% 0.00% 0.06% 0.00% 0.00% 0.00% Farm Shop, The Street, Borden, Sittingbourne 0.06% 0.00% 0.00% 0.00% 0.00% 0.00% CONVENIENCE GOODS

Table B1.3 (continued) Market shares (%) Zone Location of stores 123456 STORES IN SWALE BOROUGH (continued) Zone 4 Local stores, Teynham 0.00% 0.00% 0.00% 0.92% 0.00% 0.00% Local stores, Doddington 0.00% 0.00% 0.00% 0.23% 0.00% 0.00% Co-operative, Teynham, Sittingbourne 0.00% 0.00% 0.06% 5.29% 0.00% 0.00%

Zone 5 Tesco, Crescent Road, Faversham 0.00% 0.00% 0.83% 28.51% 57.64% 47.42% Morrisons, North Lane, Faversham 0.00% 0.00% 0.36% 9.66% 19.58% 8.25% Iceland, East Street, Faversham 0.00% 0.00% 0.00% 0.00% 4.44% 0.52% Local stores, Faversham Town Centre 0.19% 0.00% 0.00% 1.15% 1.94% 4.12% Co-operative, Forbes Road, Faversham 0.00% 0.00% 0.12% 0.00% 1.67% 0.00% Macknade Fine Foods, West Street, Faversham 0. 00% 0. 00% 0. 06% 0. 00% 1. 67% 2. 06% Local stores, Faversham 0.00% 0.00% 0.00% 1.84% 0.00% 0.00%

Zone 6 None

Stores in Swale Borough sub-total

97.21% 75.06% 93.39% 86.67% 90.28% 64.95% CONVENIENCE GOODS

Table B1.3 (continued) Market shares (%) Zone Location of stores 123456 STORES OUTSIDE SWALE BOROUGH Morrisons, Ten Perch Road, Canterbury 0.00% 0.92% 0.77% 2.30% 1.39% 9.79% Sainbury's, Hempstead Valley, Gillingham 0.26% 5.77% 0.77% 1.15% 0.00% 0.00% Tesco, Rainham Shopping Centre, Rainham 0.00% 9.47% 0.24% 0.00% 0.00% 0.00% Tesco, Millstrood Road, Whitstable 0.00% 0.00% 0.00% 1.84% 3.47% 4.64% Asda, Sturry Road, Canterbury 0.32% 0.00% 0.24% 1.84% 1.67% 2.58% Tesco, Courteney Road, Gillingham 0.00% 3.70% 0.54% 0.23% 0.00% 0.00% Asda, Maidstone Road, Chatham 0.26% 0.92% 0.77% 0.00% 0.00% 0.00% Sainsbury's, Reeves Way, Chestfield, Whitstable 0.00% 0.00% 0.00% 0.00% 0.56% 6.19% Marks & Spencer, White Friary Shopping Centre, Canterbury 0.00% 0.00% 0.00% 0.00% 0.56% 4.64% Tesco, Gravel Walk, Canterbury 0.00% 0.00% 0.00% 0.92% 0.69% 0.52% Waitrose, Midkent Shopping Centre, Maidstone 0.00% 1.15% 0.24% 0.00% 0.00% 0.00% Tesco, Bridge Road, Rainham 0. 00% 1. 39% 0. 06% 0. 00% 0. 00% 0. 52% Tesco, Hermitage Lane, Maidstone 0.00% 0.23% 0.30% 0.00% 0.00% 0.00% Sainsbury's, The Pentagon, Chatham 0.00% 0.00% 0.30% 0.00% 0.00% 0.00% Tesco, Lunsford Park, Aylesford 0.32% 0.00% 0.00% 0.00% 0.00% 0.00% Waitrose, Sir Bernard Paget Avenue, Ashford 0.00% 0.00% 0.00% 1.15% 0.00% 0.00% Sainsbury's, Hempstead Valley, Gillingham 0.06% 0.00% 0.24% 0.00% 0.00% 0.00% Asda, Thames Way, Gravesend 0.26% 0.00% 0.00% 0.00% 0.00% 0.00% Morrisons, College Walk, Margate 0.00% 0.00% 0.00% 0.00% 0.00% 2.06% Morrisons, Princes Avenue, Strood 0.26% 0.00% 0.00% 0.00% 0.00% 0.00% Sainsbury's, High Street, Headcorn, Ashford 0.00% 0.00% 0.00% 0.92% 0.00% 0.00% Marks & Spencer, Hempstead Vallery Shopping Centre, Gillingham 0.00% 0.23% 0.12% 0.23% 0.00% 0.00% One Stop, Station Road, Rainham, Gillingham 0.00% 0.00% 0.18% 0.00% 0.00% 0.00% Local stores, Canterbury 0.00% 0.00% 0.12% 0.00% 0.00% 0.00% CONVENIENCE GOODS

Table B1.3 (continued) Market shares (%) Zone Location of stores 123456 STORES OUTSIDE SWALE BOROUGH (continued) Local stores, Lenham 0.00% 0.00% 0.00% 0.46% 0.00% 0.00% Local stores, Whitstable 0.00% 0.00% 0.00% 0.00% 0.00% 1.03% Marks & Spencer, St Georges Street, Canterbury 0.00% 0.00% 0.00% 0.00% 0.14% 0.52% Marks & Spencer, Week Street, Maidstone 0.00% 0.00% 0.12% 0.00% 0.00% 0.00% Aldi, St Georges Centre, Canterbury 0.00% 0.00% 0.00% 0.00% 0.14% 0.00% Asda, Alexander Grove, Kingshill, West Malling 0.00% 0.00% 0.06% 0.00% 0.00% 0.00% Costcutter, Church Road, London 0.06% 0.00% 0.00% 0.00% 0.00% 0.00% Local stores, Charing 0.00% 0.00% 0.00% 0.23% 0.00% 0.00% Local stores, Maidstone 0.06% 0.00% 0.00% 0.00% 0.00% 0.00% Local stores, Penenden Heath 0.06% 0.00% 0.00% 0.00% 0.00% 0.00% Local stores, Rainham 0.00% 0.23% 0.00% 0.00% 0.00% 0.00% Morrisons, St Saviours Road, Maidstone 0. 06% 0. 00% 0. 00% 0. 00% 0. 00% 0. 00% Tesco, Grovewood Drive North, Weavering, Maidstone 0.00% 0.00% 0.06% 0.00% 0.00% 0.00% Tesco, London Road, Westcliffe-on-Sea 0.00% 0.00% 0.06% 0.00% 0.00% 0.00% Stores outside 2.01% 24.02% 5.18% Swale 11.26% 8.61% Borough 32.47% sub-total CONVENIENCE GOODS

Table B1.3 (continued) Market shares (%) Zone Location of stores 123456 OTHER Internet (warehouse) 0.39% 0.46% 0.71% 1.03% 0.56% 1.29% Internet (shelf pick) 0.39% 0.46% 0.71% 1.03% 0.56% 1.29% of which shelf picked from stores in Swale Borough 0.35% 0.42% 0.65% 0.94% 0.50% 1.17% in Zone 1 0.10% 0.12% 0.19% 0.28% 0.15% 0.34% in Zone 2 0.00% 0.00% 0.01% 0.01% 0.00% 0.01% in Zone 3 0.17% 0.20% 0.31% 0.45% 0.24% 0.56% in Zone 4 0.00% 0.00% 0.00% 0.01% 0.00% 0.01% in Zone 5 0.07% 0.09% 0.14% 0.20% 0.11% 0.25% in Zone 6 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% of which shelf picked from stores outside Swale Borough 0.03% 0.04% 0.06% 0.09% 0.05% 0.11% o a te xedtr 0.78% 0.92% 1.43% 2.07% 1.11% 2.58%Total other expenditure Grand total 100. 00% 100. 00% 100. 00% 100. 00% 100. 00% 100. 00%

Sources/notes for Table B1.3 1.All market shares are sourced from household survey except 'other' (Internet shopping) 2. Total Internet shopping market share is sourced from household survey. It is then assumed that 50% of all Internet shopping is fulfilled from non-retail warehouses and 50% from shelf-picking from traditional retail floorspace. This reflects advice in Experian Retail Planner Note 8.1 (pp17-18, August 2010). Shelf picking market shares are then calculated based on the overall market shares of stores each of the zones, stores in the Borough and stores beyond the study area CONVENIENCE GOODS

Table B1.4 Spending patterns (£m) Zone All zones total All zones total Location of stores 123456(£m) (%) STORES IN SWALE BOROUGH Zone 1 Tesco, Bridge Road, Sheerness 43.0 0.6 1.7 0.0 0.2 0.2 45.8 19.7% Iceland, High Street, Sheerness 4.9 0.0 0.0 0.2 0.0 0.0 5.1 2.2% Aldi, Millenium Way, Sheerness 2.9 0.0 0.0 0.0 0.0 0.0 2.9 1.3% Local stores, Sheerness Town Centre 1.7 0.0 0.0 0.0 0.0 0.0 1.7 0.8% Co-operative, High Street, Sheerness 1.7 0.0 0.0 0.0 0.0 0.0 1.7 0.7% Co-operative, Queenborough, Sheppey 1.5 0.0 0.0 0.1 0.0 0.0 1.6 0.7% Co-operative, Minster, Sheppey 0.6 0.0 0.0 0.0 0.0 0.0 0.6 0.3% Local stores, Queenborough Town Centre 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Londis, Trafalgar Parade, The Broadway, Minster 0.4 0.0 0.0 0.0 0.0 0.0 0.4 0.2% Brambledown Farm Shop, Lower Road, Minster 0.2 0.0 0.0 0.0 0.0 0.0 0.2 0.1% Costcutter, Minster Road, Minster on Sea 070.7 000.0 000.0 000.0 000.0 000.0 070.7 03%0.3% Costcutter, High Street, Leysdown 0.4 0.0 0.0 0.0 0.0 0.0 0.4 0.2% Co-op, Halfway Road, Minster on Sea, Sheerness 0.1 0.0 0.0 0.0 0.0 0.0 0.1 0.1% Local stores, Warden Bay 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Local stores, Minster 0.1 0.0 0.0 0.0 0.0 0.0 0.1 0.0% Local stores, Halfway 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Local stores, Eastchurch 0.1 0.0 0.0 0.0 0.0 0.0 0.1 0.1% Local stores, Leysdown 0.1 0.0 0.0 0.0 0.0 0.0 0.1 0.1% B&B Stores, Second Avenue, Rushenden 0.1 0.0 0.0 0.0 0.0 0.0 0.1 0.0% Zone 1 sub-total

8 606180302026. 26.6%61.8 0.2 0.2 0.3 1.8 0.6 58.6 CONVENIENCE GOODS

Table B1.4 (continued) Spending patterns (£m) Zone All zones total All zones total Location of stores 123456(£m) (%) STORES IN SWALE BOROUGH (continued) Zone 2 M B Farms, The Street, Stockbury 0.0 0.1 0.0 0.0 0.0 0.0 0.1 0.0% Local stores, Newington 0.0 0.2 0.0 0.0 0.0 0.0 0.2 0.1% Co-op, Oak Lane, Upchurch 0.0 0.1 0.0 0.0 0.0 0.0 0.1 0.0% Iwade Village Centre, School Lane, Sittingbourne 0.0 0.0 0.1 0.0 0.0 0.0 0.1 0.0% Co-operative, Upchurch, Sittingbourne 0.0 1.5 0.0 0.0 0.0 0.0 1.6 0.7% Zone 2 sub-total

. . 0.1 1.9 0.0

0.0

. . . 0.9% 2.1 0.0 0.0 CONVENIENCE GOODS

Table B1.4 (continued) Spending patterns (£m) Zone All zones total All zones total Location of stores 123456(£m) (%) STORES IN SWALE BOROUGH (continued) Zone 3 Sainsbury's, Avenue of Remembrance, Sittingbourne 1.4 7.5 36.5 5.3 0.4 0.0 51.1 22.0% Somerfield, The Forum, Sittingbourne 0.0 0.7 1.6 0.3 0.0 0.0 2.7 1.2% Local stores, Sittingbourne Town Centre 0.1 0.2 1.4 0.2 0.0 0.0 1.9 0.8% Asda, Mill Way, Sittingbourne 4.4 3.6 21.4 1.2 0.2 0.0 30.7 13.2% Aldi, East Street, Sittingbourne 0.2 0.4 3.7 0.5 0.2 0.0 4.9 2.1% Co-operative, Murston, Sittingbourne 0.0 0.0 1.7 0.0 0.0 0.0 1.8 0.8% Tesco Express, Chalkwell Road, Sittingbourne 0.0 0.3 0.9 0.0 0.0 0.0 1.3 0.5% Co-operative, Milton Regis, Sittingbourne 0.1 0.1 0.8 0.0 0.0 0.0 1.0 0.4% Iceland, High Street, Sittingbourne 0.0 0.2 0.7 0.1 0.0 0.0 1.0 0.4% Co-operative, Northwood Drive, Sittingbourne 0.0 0.3 0.6 0.0 0.0 0.0 0.9 0.4% Co-operative, Grove Park Shopping Centre, Sittingbourne 000.0 010.1 080.8 000.0 000.0 000.0 090.9 04%0.4% Co-operative, Newington, Sittingbourne 0.1 0.6 0.1 0.0 0.0 0.0 0.8 0.3% Co-operative, Bobbing Corner, Sittingbourne 0.0 0.1 0.0 0.0 0.0 0.0 0.1 0.0% Local stores, Sittingbourne 0.2 0.4 0.2 0.0 0.0 0.0 0.8 0.3% Best One, Lower Hounslow, Sittingbourne 0.0 0.3 0.0 0.0 0.0 0.0 0.3 0.1% Barrow & Sons, High Street, Sittingbourne 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.0% Bredgar Farm Shop, The Street, Bredgar, Sittingbourne 0.0 0.1 0.0 0.0 0.0 0.0 0.1 0.0% Gibbens Farm Shop, The Street, Bredgar, Sittingbourne 0.0 0.1 0.0 0.0 0.0 0.0 0.1 0.0% Bapchild Fruit Stall, Fox Hill, Bapchild, Sittingbourne 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Alldays, The Parade, Northwood Drive, Sittingbourne 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Local stores, Milton Regis 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Local stores, Kemsley 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Fairprice Store, North Street, Sittingbourne 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Farm Shop, The Street, Borden, Sittingbourne 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Zone 3 sub-total

. 4870.8 14.8 6.5

7.6

. . 100.5 43.3% 0.0 0.9 CONVENIENCE GOODS

Table B1.4 (continued) Spending patterns (£m) Zone All zones total All zones total Location of stores 123456(£m) (%) STORES IN SWALE BOROUGH (continued) Zone 4 Local stores, Teynham 0.0 0.0 0.0 0.2 0.0 0.0 0.2 0.1% Local stores, Doddington 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Co-operative, Teynham, Sittingbourne 0.0 0.0 0.0 1.1 0.0 0.0 1.1 0.5% Zone 4 sub-total

Zone 5 Tesco, Crescent Road, Faversham 0.0 0.0 0.7 5.7 19.2 4.5 30.0 12.9% Morrisons, North Lane, Faversham 0.0 0.0 0.3 1.9 6.5 0.8 9.5 4.1% Iceland, East Street, Faversham 0.0 0.0 0.0 0.0 1.5 0.0 1.5 0.7% Local stores, Faversham Town Centre 0.0 0.0 0.0 0.1 0.0 0.0 0.2 0.6 0.4 1.4 0.6% Co-operative, Forbes Road, Faversham 000.0 000.0 010.1 000.0 060.6 000.0 060.6 03%0.3% Macknade Fine Foods, West Street, Faversham 0.0 0.0 0.0 0.0 0.6 0.2 0.8 0.3% Local stores, Faversham 0.0 0.0 0.0 0.4 0.0 0.0 0.4 0.2% Zone 5 sub-total 1.3

Zone 6 0.6% 1.3 0.0 0.0 None 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Zone 6 sub-total

Total expenditure in stores in Swale Borough by residents of zones 1-6 1.1 0.0 65.30.1 17.3 73.9 17.4 30.0 6.2 210.0 90.5%

. . 0.0 0.0 0.0 8.3

89594. 19.1%44.3 5.9 28.9

0.0

. . . 0.0% 0.0 0.0 0.0 CONVENIENCE GOODS

Table B1.4 (continued) Spending patterns (£m) Zone All zones total All zones total Location of stores 123456(£m) (%) STORES OUTSIDE SWALE BOROUGH Morrisons, Ten Perch Road, Canterbury 0.0 0.2 0.6 0.5 0.5 0.9 2.7 1.2% Sainbury's, Hempstead Valley, Gillingham 0.2 1.3 0.6 0.2 0.0 0.0 2.4 1.0% Tesco, Rainham Shopping Centre, Rainham 0.0 2.2 0.2 0.0 0.0 0.0 2.4 1.0% Tesco, Millstrood Road, Whitstable 0.0 0.0 0.0 0.4 1.2 0.4 2.0 0.8% Asda, Sturry Road, Canterbury 0.2 0.0 0.2 0.4 0.6 0.2 1.6 0.7% Tesco, Courteney Road, Gillingham 0.0 0.9 0.4 0.0 0.0 0.0 1.3 0.6% Asda, Maidstone Road, Chatham 0.2 0.2 0.6 0.0 0.0 0.0 1.0 0.4% Sainsbury's, Reeves Way, Chestfield, Whitstable 0.0 0.0 0.0 0.0 0.2 0.6 0.8 0.3% Marks & Spencer, White Friary Shopping Centre, Canterbury 0.0 0.0 0.0 0.0 0.2 0.4 0.6 0.3% Tesco, Gravel Walk, Canterbury 0.0 0.0 0.0 0.2 0.2 0.0 0.5 0.2% Waitrose, Midkent Shopping Centre, Maidstone 0.0 0.3 0.2 0.0 0.0 0.0 0.5 0.2% Tesco, Bridge Road, Rainham 000.0 030.3 000.0 000.0 000.0 000.0 040.4 02%0.2% Tesco, Hermitage Lane, Maidstone 0.0 0.1 0.2 0.0 0.0 0.0 0.3 0.1% Sainsbury's, The Pentagon, Chatham 0.0 0.0 0.2 0.0 0.0 0.0 0.2 0.1% Tesco, Lunsford Park, Aylesford 0.2 0.0 0.0 0.0 0.0 0.0 0.2 0.1% Waitrose, Sir Bernard Paget Avenue, Ashford 0.0 0.0 0.0 0.2 0.0 0.0 0.2 0.1% Sainsbury's, Hempstead Valley, Gillingham 0.0 0.0 0.2 0.0 0.0 0.0 0.2 0.1% Asda, Thames Way, Gravesend 0.2 0.0 0.0 0.0 0.0 0.0 0.2 0.1% Morrisons, College Walk, Margate 0.0 0.0 0.0 0.0 0.0 0.2 0.2 0.1% Morrisons, Princes Avenue, Strood 0.2 0.0 0.0 0.0 0.0 0.0 0.2 0.1% Sainsbury's, High Street, Headcorn, Ashford 0.0 0.0 0.0 0.2 0.0 0.0 0.2 0.1% Marks & Spencer, Hempstead Vallery Shopping Centre, Gillingham 0.0 0.1 0.1 0.0 0.0 0.0 0.2 0.1% One Stop, Station Road, Rainham, Gillingham 0.0 0.0 0.1 0.0 0.0 0.0 0.1 0.1% Local stores, Canterbury 0.0 0.0 0.1 0.0 0.0 0.0 0.1 0.0% CONVENIENCE GOODS

Table B1.4 (continued) Spending patterns (£m) Zone All zones total All zones total Location of stores 123456(£m) (%) STORES OUTSIDE SWALE BOROUGH (continued) Local stores, Lenham 0.0 0.0 0.0 0.1 0.0 0.0 0.1 0.0% Local stores, Whitstable 0.0 0.0 0.0 0.0 0.0 0.1 0.1 0.0% Marks & Spencer, St Georges Street, Canterbury 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.0% Marks & Spencer, Week Street, Maidstone 0.0 0.0 0.1 0.0 0.0 0.0 0.1 0.0% Aldi, St Georges Centre, Canterbury 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Asda, Alexander Grove, Kingshill, West Malling 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Costcutter, Church Road, London 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Local stores, Charing 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Local stores, Maidstone 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Local stores, Penenden Heath 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Local stores, Rainham 0.0 0.1 0.0 0.0 0.0 0.0 0.1 0.0% Morrisons, St Saviours Road, Maidstone 000.0 000.0 000.0 000.0 000.0 000.0 000.0 00%0.0% Tesco, Grovewood Drive North, Weavering, Maidstone 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Tesco, London Road, Westcliffe-on-Sea 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Total expenditure in stores outside Swale Borough by residents of zones 1-6

. . 4.1 5.6 1.4

2.3

. . 928.3% 19.2 3.1 2.9 CONVENIENCE GOODS

Table B1.4 (continued) Spending patterns (£m) Zone All zones total All zones total Location of stores 123456(£m) (%) OTHER Internet (warehouse) 0.3 0.1 0.6 0.2 0.2 0.1 1.4 0.6% Internet (shelf pick) 0.3 0.1 0.6 0.2 0.2 0.1 1.4 0.6% of which shelf picked from stores in Swale Borough 0.2 0.1 0.5 0.2 0.2 0.1 1.3 0.6% in Zone 1 0.1 0.0 0.2 0.1 0.0 0.0 0.4 0.2% in Zone 2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% in Zone 3 0.1 0.0 0.2 0.1 0.1 0.1 0.6 0.3% in Zone 4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% in Zone 5 0.0 0.0 0.1 0.0 0.0 0.0 0.3 0.1% in Zone 6 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% of which shelf picked from stores outside Swale Borough 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.1% o a te xedtr ...... 1.2% 2.9 0.2 0.4 0.4 1.1 0.2 0.5 Total other expenditure Grand total 205. 1 75. 3 248. 9 81. 1 126. 1 61. 0 232. 2 100. 0%

Sources/notes for Table B1.4 1. Spending patterns are the product of available expenditure (Table B1.2) multiplied by market shares (Table B1.3) CONVENIENCE GOODS

Table B1.5 Commitments

Estimated turnover of Net sales floorspace of which convenience Net convenience Estimated sales density Proposed store or extension Gross floorspace (sqm) convenience floorspace (sqm) floorspace (%) floorspace (sqm) (£/sqm) (£m) Zone 1 Thistle Hill Neigbourhood Centre 558 6,676 3.7 Tesco, Sheerness 1,035 13,367 13.8 Sub-total

Zone 2 None Sub-total

Zone 3 Asda,,g Sittingbourne 1,142, 14,743, 16.8 East Hall Farm Neighbourhood Centre 949 6,676 6.3 Somerfield, The Forum (closed August 2010) -2.7 Tesco, The Forum 1,181 80% 945 13,367 12.6 Sub-total ,9 17.6 1,593 Zone 4 None Sub-total

0.0

,3 33.1 3,036

0.0 CONVENIENCE GOODS

Table B1.5 Commitments (continued)

Estimated turnover of Net sales floorspace of which convenience Net convenience Estimated sales density Proposed store or extension Gross floorspace (sqm) convenience floorspace (sqm) floorspace (%) floorspace (sqm) (£/sqm) (£m)

Zone 5 Sainsbury's, Bysingwood Road, Faversham 2,105 10,034 21.1 Sub-total

Zone 6 None Sub-total TOTAL 6,734 71.8

Sources/notes for Table B1.5 1. Net convenience floorspace data provided by Swale Borough Council (except Tesco, The Forum) 2. Estimated sales density is sourced from Verdict (2010) 3. Estimated turnover of convenience floorspace is the product of net convenience floorspace mulitplied by estimated sales density (except Somerfield, The Forum) 4. Turnover of Somerfield, The Forum from Table B1.4 5. Net convenience floorspace data for Tesco, The Forum sourced from IGD. IGD indicates net sales floorspace of 1,181sqm, of which we assume 80% will be given over to the sale of covenience goods ,0 21.1 2,105

0.0 CONVENIENCE GOODS

Table B1.6 Borough wide capacity (£m) 2010 2015 2020 2025 Expenditure retention (in store spending inc SFT shelf picking) Total available convenience expenditure in study area (Zones 1-6) (£m) (1) 232.2 242.3 253.3 265.8 Retention level of convenience floorspace in Swale Borough (%) (2) 91.0% 91.0% 91.0% 91.0% Expenditure from study area retained by stores in Swale Borough (£m) (3) 211.4 220.6 230.6 242.0

Expenditure inflow Estimated proportion of in store convenience turnover from beyond study area (%) (4) 5.0% 5.0% 5.0% 5.0% Implied expenditure inflow to stores in Swale Borough (£m) 11.1 11.6 12.1 12.7

Total available expenditure Total available convenience expenditure in Swale Borough (£m) (5) 222.5 232.2 242.8 254.7

Claims on expenditure TurnoverTurnover ofof existingexisting storesstores (£m)(£m) ((6)6) 222. 5 222. 5 222. 5 222. 5 Improvements in sales densities of existing stores (£m) (7) 0.0 2.7 7.9 13.7 Increase in SFT (non-shelf picking) (£m) (8) 0.0 0.4 0.5 0.6 Turnover of commitments (£m) (9) 0.0 71.8 71.8 71.8

Residual expenditure Total residual expenditure available to support new convenience floorspace (£m) (10) 0.0 -65.1 -59.9 -53.9 Estimated sales density of new convenience floorspace (£/sqm net) (11) 12,000 12,000 12,000 12,000

Capacity Capacity for new convenience floorspace (sqm net) (12) 0 -5,429 -4,992 -4,492 Capacity for new convenience floorspace (sqm gross) (13) 0 -7,755 -7,131 -6,417 Sources/notes for Table B1.6 1. Total available expenditure sourced from Table B1.2 2. The market share for 2010 is the total retained by stores in the Borough (including shelf-picking from Internet sales) divided by the total available expenditure from the study area. The market share is held constant for future years 3. Retained expenditure by stores in the Borough in 2010 is sourced from Table B1.4. For future years it is calculated by multiplying the total available expenditure from the study area by the market share 4. Proportion of in store convenience turnover from beyond study area is estimated by CB Richard Ellis. It refers to a proportion of the total available expenditure including inflow. Proportion of available expenditure from inflow is held constant in future years 5. Total available expenditure is the sum of total available expenditure from the study area and inflow expenditure 6. Turnover of existing stores (including shelf-picking from Internet sales) is equivalent to total available expenditure as the market is assumed to be in equilibrium 7. Stores are assumed to increase their sales density in future years , mainly through improved merchandising techniques. Improvements in floorspace efficiiency are based on Fig 4a, Experian Retail Planner Note 8.1 (August 2010) for 2009 to 2027, except where improvement is less than or equal to 0.0%, in which case no improvement or reduction in efficiency is assumed. This is because we are concerned with improvements arising from more efficient trading trading practices, not with increases or decreases in sales density arising from wider changes in the economy; improved trading practices are not 'lost' as the economy contracts, so the increased potential sales density can be reutilised in future 8. We make an allowance for an increase in Special Forms of Trading, though only Internet-based shopping sourced from warehouses, as shelf-picking from stores will require additional retail floorspace. We use the household survey to identify the existing proportion of turnover spent via the Internet and sourced from warehouses, then grow it at the rate implied by Experian Retail Planner Note 8.1 (p17, August 2010) 9. Turnover of commitments is sourced from Table B1.5 10. Total residual expenditure available to support new floorspace is the result of subtracting turnover of existing stores, additional turnover resulting from floorspace efficiency, expenditure diverted through an increase in SFT and turnover of commitments from total available expenditure 11. Sales density of new convenience floorspace is estimated by CB Richard Ellis 12. Capacity for new floorspace (net sales) is the result of dividing residual expenditure by estimated sales density 13. Capacity for new floorspace (gross) assumes that the net sales floorspace forms 70% of the gross floorspace CONVENIENCE GOODS

Table B1.7 Zone 1 capacity (£m) 2010 2015 2020 2025 Expenditure retention (in store spending inc SFT shelf picking) Total available convenience expenditure in Zone 1 (£m) (1) 67.2 70.1 73.3 76.9 Retention level of convenience floorspace in Zone 1 (%) (2) 87.4% 87.4% 87.4% 87.4% Expenditure from Zone 1 retained by stores in Zone 1 (£m) (3) 58.7 61.3 64.1 67.2

Expenditure inflow to Zone 1 from rest of study area Expenditure inflow to stores in Zone 1 from rest of study area (£m) (4) 3.5 3.5 3.6 3.8 Implied % of in store turnover from rest of study area (%) 5.3% 5.3% 5.3% 5.3%

Expenditure inflow to Zone 1 from beyond study area Estimated proportion of in store conv turnover in Zone 1 from beyond study area (%) (5) 5.0% 5.0% 5.0% 5.0% Implied expenditure inflow to stores in Swale Borough from beyond study area (£m) 3.3 3.4 3.6 3.7

Total available available expenditure expenditure Total available convenience expenditure in Zone 1 (£m) (6) 65.5 68.1 71.2 74.7

Claims on expenditure Turnover of existing stores (£m) (7) 65.5 65.5 65.5 65.5 Improvements in sales densities of existing stores (£m) (8) 0.0 0.8 2.3 4.0 Increase in SFT (non-shelf picking) (£m) (9) 0.0 0.1 0.1 0.1 Turnover of commitments (£m) (10) 0.0 17.6 17.6 17.6

Residual expenditure Total residual expenditure available to support new convenience floorspace (£m) (11) 0.0 -15.8 -14.2 -12.4 Estimated sales density of new main food convenience floorspace (£/sqm net) (12) 12,000 12,000 12,000 12,000

Capacity Capacity for new convenience floorspace (sqm net) (13) 0 -1,314 -1,185 -1,037 Capacity for new convenience floorspace (sqm gross) (14) 0 -1,877 -1,692 -1,482 Sources/notes for Table B1.7 1. Total available expenditure sourced from Table B1.2 2. The market share for 2010 is the total retained by stores in the zone (including shelf-picking from Internet sales) divided by the total available expenditure from the zone. The market share is held constant for future years 3. Retained expenditure by stores in the zone in 2010 is sourced from Table B1.4. For future years it is calculated by multiplying the total available expenditure from the zone by the market share 4. Actual expenditure inflow from rest of study area to the zone in 2010 is souced from Table B1.4. Future years assume that inflow from the rest of the study area remains as a proportion of total available expenditure remains constant 5. Proportion of in store convenience turnover from beyond study area is estimated by CB Richard Ellis. It refers to a proportion of the total available expenditure including inflow. Proportion of available expenditure from inflow is held constant in future years 6. Total available expenditure is the sum of total available expenditure from the study area and inflow expenditure 7. Turnover of existing stores (including shelf-picking from Internet sales) is equivalent to total available expenditure as the market is assumed to be in equilibrium 8. Stores are assumed to increase their sales density in future years, mainly through improved merchandising techniques. Improvements in floorspace efficiiency are based on Fig 4a, Experian Retail Planner Note 8.1 (August 2010) for 2009 to 2027, except where improvement is less than or equal to 0.0%, in which case no improvement or reduction in efficiency is assumed. This is because we are concerned with improvements arising from more efficient trading trading practices, not with increases or decreases in sales density arising from wider changes in the economy; improved trading practices are not 'lost' as the economy contracts, so the increased potential sales density can be reutilised in future 9. We make an allowance for an increase in Special Forms of Trading, though only Internet-based shopping sourced from warehouses, as shelf-picking from stores will require additional retail floorspace. We use the household survey to identify the existing proportion of turnover spent via the Internet and sourced from warehouses, then grow it at the rate implied by Experian Retail Planner Note 8.1 (p17, August 2010) 10. Turnover of commitments is sourced from Table B1.5 11. Total residual expenditure available to support new floorspace is the result of subtracting turnover of existing stores, additional turnover resulting from floorspace efficiency, expenditure diverted through an increase in SFT and turnover of commitments from total available expenditure 12. Sales density of new convenience floorspace is estimated by CB Richard Ellis 13. Capacity for new floorspace (net sales) is the result of dividing residual expenditure by estimated sales density 14. Capacity for new floorspace (gross) assumes that the net sales floorspace forms 70% of the gross floorspace CONVENIENCE GOODS

Table B1.8 Zone 2, 3 and 4 capacity (£m) 2010 2015 2020 2025 Expenditure retention (in store spending inc SFT shelf picking) Total available convenience expenditure in Zones 2, 3 and 4 (£m) (1) 122.3 127.6 133.4 140.0 Retention level of convenience floorspace in Zones 2, 3 and 4 (%) (2) 79.3% 79.3% 79.3% 79.3% Expenditure from Zone 1 retained by stores in Zones 2, 3 and 4 (£m) (3) 96.9 101.1 105.7 110.9

Expenditure inflow to Zone 1 from rest of study area Expenditure inflow to stores in Zones 2, 3 and 4 from rest of study area (£m) (4) 7.7 7.6 7.9 8.3 Implied % of in store turnover from rest of study area (%) 7.0% 7.0% 7.0% 7.0%

Expenditure inflow to Zone 1 from beyond study area Estimated proportion of in store conv turnover in Zones 2, 3 and 4 from beyond study area (%) (5) 5.0% 5.0% 5.0% 5.0% Implied expenditure inflow to stores in Swale Borough from beyond study area (£m) 5.5 5.7 6.0 6.3

Total available available expenditure expenditure Total available convenience expenditure in Zones 2, 3 and 4 (£m) (6) 110.1 114.4 119.6 125.5

Claims on expenditure Turnover of existing stores (£m) (7) 110.1 110.1 110.1 110.1 Improvements in sales densities of existing stores (£m) (8) 0.0 1.3 3.9 6.8 Increase in SFT (non-shelf picking) (£m) (9) 0.0 0.2 0.3 0.4 Turnover of commitments (£m) (10) 0.0 33.1 33.1 33.1

Residual expenditure Total residual expenditure available to support new convenience floorspace (£m) (11) 0.0 -30.3 -27.8 -24.8 Estimated sales density of new main food convenience floorspace (£/sqm net) (12) 12,000 12,000 12,000 12,000

Capacity Capacity for new convenience floorspace (sqm net) (13) 0 -2,526 -2,313 -2,069 Capacity for new convenience floorspace (sqm gross) (14) 0 -3,609 -3,304 -2,955 Sources/notes for Table B1.8 1. Total available expenditure sourced from Table B1.2 2. The market share for 2010 is the total retained by stores in the zones (including shelf-picking from Internet sales) divided by the total available expenditure from the zones. The market share is held constant for future years 3. Retained expenditure by stores in the zone in 2010 is sourced from Table B1.4. For future years it is calculated by multiplying the total available expenditure from the zones by the market share 4. Actual expenditure inflow from rest of study area to the zone in 2010 is souced from Table B1.4. Future years assume that inflow from the rest of the study area remains as a proportion of total available expenditure remains constant 5. Proportion of in store convenience turnover from beyond study area is estimated by CB Richard Ellis. It refers to a proportion of the total available expenditure including inflow. Proportion of available expenditure from inflow is held constant in future years 6. Total available expenditure is the sum of total available expenditure from the study area and inflow expenditure 7. Turnover of existing stores (including shelf-picking from Internet sales) is equivalent to total available expenditure as the market is assumed to be in equilibrium 8. Stores are assumed to increase their sales density in future years, mainly through improved merchandising techniques. Improvements in floorspace efficiiency are based on Fig 4a, Experian Retail Planner Note 8.1 (August 2010) for 2009 to 2027, except where improvement is less than or equal to 0.0%, in which case no improvement or reduction in efficiency is assumed. This is because we are concerned with improvements arising from more efficient trading trading practices, not with increases or decreases in sales density arising from wider changes in the economy; improved trading practices are not 'lost' as the economy contracts, so the increased potential sales density can be reutilised in future 9. We make an allowance for an increase in Special Forms of Trading, though only Internet-based shopping sourced from warehouses, as shelf-picking from stores will require additional retail floorspace. We use the household survey to identify the existing proportion of turnover spent via the Internet and sourced from warehouses, then grow it at the rate implied by Experian Retail Planner Note 8.1 (p17, August 2010) 10. Turnover of commitments is sourced from Table B1.5 11. Total residual expenditure available to support new floorspace is the result of subtracting turnover of existing stores, additional turnover resulting from floorspace efficiency, expenditure diverted through an increase in SFT and turnover of commitments from total available expenditure 12. Sales density of new convenience floorspace is estimated by CB Richard Ellis 13. Capacity for new floorspace (net sales) is the result of dividing residual expenditure by estimated sales density 14. Capacity for new floorspace (gross) assumes that the net sales floorspace forms 70% of the gross floorspace

IMPORTANT NOTE: The outputs of Table B1.8 and Table B1.9 should not be added together as both include Zone 4 CONVENIENCE GOODS

Table B1.9 Zone 4, 5 and 6 capacity (£m) 2010 2015 2020 2025 Expenditure retention (in store spending inc SFT shelf picking) Total available convenience expenditure in Zones 4, 5 and 6 (£m) (1) 62.8 65.6 68.5 71.9 Retention level of convenience floorspace in Zones 4, 5 and 6 (%) (2) 70.8% 70.8% 70.8% 70.8% Expenditure from Zone 1 retained by stores in Zones 4, 5 and 6 (£m) (3) 44.5 46.4 48.5 50.9

Expenditure inflow to Zone 1 from rest of study area Expenditure inflow to stores in Zones 4, 5 and 6 from rest of study area (£m) (4) 1.4 1.6 1.6 1.7 Implied % of in store turnover from rest of study area (%) 3.2% 3.2% 3.2% 3.2%

Expenditure inflow to Zone 1 from beyond study area Estimated proportion of in store conv turnover in Zones 4, 5 and 6 from beyond study area (%) (5) 5.0% 5.0% 5.0% 5.0% Implied expenditure inflow to stores in Swale Borough from beyond study area (£m) 2.4 2.5 2.6 2.8

Total available available expenditure expenditure Total available convenience expenditure in Zones 4, 5 and 6 (£m) (6) 48.3 50.5 52.8 55.4

Claims on expenditure Turnover of existing stores (£m) (7) 48.3 48.3 48.3 48.3 Improvements in sales densities of existing stores (£m) (8) 0.0 0.6 1.7 3.0 Increase in SFT (non-shelf picking) (£m) (9) 0.0 0.1 0.2 0.2 Turnover of commitments (£m) (10) 0.0 21.1 21.1 21.1

Residual expenditure Total residual expenditure available to support new convenience floorspace (£m) (11) 0.0 -19.7 -18.6 -17.3 Estimated sales density of new main food convenience floorspace (£/sqm net) (12) 12,000 12,000 12,000 12,000

Capacity Capacity for new convenience floorspace (sqm net) (13) 0 -1,640 -1,546 -1,439 Capacity for new convenience floorspace (sqm gross) (14) 0 -2,343 -2,209 -2,055 Sources/notes for Table B1.9 1. Total available expenditure sourced from Table B1.2 2. The market share for 2010 is the total retained by stores in the zones (including shelf-picking from Internet sales) divided by the total available expenditure from the zones. The market share is held constant for future years 3. Retained expenditure by stores in the zone in 2010 is sourced from Table B1.4. For future years it is calculated by multiplying the total available expenditure from the zones by the market share 4. Actual expenditure inflow from rest of study area to the zone in 2010 is souced from Table B1.4. Future years assume that inflow from the rest of the study area remains as a proportion of total available expenditure remains constant 5. Proportion of in store convenience turnover from beyond study area is estimated by CB Richard Ellis. It refers to a proportion of the total available expenditure including inflow. Proportion of available expenditure from inflow is held constant in future years 6. Total available expenditure is the sum of total available expenditure from the study area and inflow expenditure 7. Turnover of existing stores (including shelf-picking from Internet sales) is equivalent to total available expenditure as the market is assumed to be in equilibrium 8. Stores are assumed to increase their sales density in future years, mainly through improved merchandising techniques. Improvements in floorspace efficiiency are based on Fig 4a, Experian Retail Planner Note 8.1 (August 2010) for 2009 to 2027, except where improvement is less than or equal to 0.0%, in which case no improvement or reduction in efficiency is assumed. This is because we are concerned with improvements arising from more efficient trading trading practices, not with increases or decreases in sales density arising from wider changes in the economy; improved trading practices are not 'lost' as the economy contracts, so the increased potential sales density can be reutilised in future 9. We make an allowance for an increase in Special Forms of Trading, though only Internet-based shopping sourced from warehouses, as shelf-picking from stores will require additional retail floorspace. We use the household survey to identify the existing proportion of turnover spent via the Internet and sourced from warehouses, then grow it at the rate implied by Experian Retail Planner Note 8.1 (p17, August 2010) 10. Turnover of commitments is sourced from Table B1.5 11. Total residual expenditure available to support new floorspace is the result of subtracting turnover of existing stores, additional turnover resulting from floorspace efficiency, expenditure diverted through an increase in SFT and turnover of commitments from total available expenditure 12. Sales density of new convenience floorspace is estimated by CB Richard Ellis 13. Capacity for new floorspace (net sales) is the result of dividing residual expenditure by estimated sales density 14. Capacity for new floorspace (gross) assumes that the net sales floorspace forms 70% of the gross floorspace

IMPORTANT NOTE: The outputs of Table B1.8 and Table B1.9 should not be added together as both include Zone 4 CONVENIENCE GOODS

Table B1.10 Trading performance of major stores in Swale Borough of which Net Estimated Gross Net sales Estimated convenience convenience company Actual Overtrading Overtrading Location of stores floorspace floorspace sales density floorspace floorspace average turnover (£m) (£m) (%) (sqm) (sqm) (£/sqm) (%) (sqm) turnover (£m) Zone 1 Tesco, Bridge Road, Sheerness 2,490 13,367 33.3 45.8 12.5 137.6% Iceland, High Street, Sheerness 329 6,004 2.0 5.1 3.1 258.9% Aldi, Millenium Way, Sheerness 665 5,664 3.8 2.9 n/a n/a Co-operative, High Street, Sheerness 229 6,676 1.5 1.7 0.2 111.3% Sub-total

Zone 2 No major stores Sub-total

Sainsbury's, Avenue of Remembrance, Sittingbourne 2,414 10,034 24.2 51.1 26.9 211.1% Asda, Mill Way, Sittingbourne 1,142 14,743 16.8 30.7 13.8 182.0% Aldi, East Street, Sittingbourne 462 5,664 2.6 4.9 2.3 187.7% Iceland, High Street, Sittingbourne 404 6,004 2.4 1.0 n/a n/a Sub-total

Zone 4 40.5 55.515.8 No major stores Sub-total

0.0

43.0

0.0 CONVENIENCE GOODS

Table B1.10 Trading performance of major stores in Swale Borough (continued) of which Net Estimated Gross Net sales Estimated convenience convenience company Actual Overtrading Overtrading Location of stores floorspace floorspace sales density floorspace floorspace average turnover (£m) (£m) (%) (sqm) (sqm) (£/sqm) (%) (sqm) turnover (£m) Zone 5 Tesco, Crescent Road, Faversham 1,361 13,367 18.2 30.0 11.9 165.2% Morrisons, North Lane, Faversham 1,155 11550 13.3 9.5 n/a n/a Iceland, East Street, Faversham 203 6,004 1.2 1.5 0.3 125.1% Sub-total

Zone 6 No major stores Sub-total

Total overtrading of stores in Swale Borough 71.0

12.2

0.0 CONVENIENCE GOODS

Table B1.11 Borough wide capacity addressing all overtrading (£m) 2010 2015 2020 2025 Expenditure retention (in store spending inc SFT shelf picking) Total available convenience expenditure in study area (Zones 1-6) (£m) (1) 232.2 242.3 253.3 265.8 Retention level of convenience floorspace in Swale Borough (%) (2) 91.0% 91.0% 91.0% 91.0% Expenditure from study area retained by stores in Swale Borough (£m) (3) 211.4 220.6 230.6 242.0

Expenditure inflow Estimated proportion of in store convenience turnover from beyond study area (%) (4) 5.0% 5.0% 5.0% 5.0% Implied expenditure inflow to stores in Swale Borough (£m) 11.1 11.6 12.1 12.7

Total available expenditure Total available convenience expenditure in Swale Borough (£m) (5) 222.5 232.2 242.8 254.7

Claims on expenditure TurnoverTurnover ofof existingexisting storesstores (£m)(£m) ((6)6) 222. 5 222. 5 222. 5 222. 5 Overtrading (£m) (7) - 71.0 71.0 71.0 Improvements in sales densities of existing stores (£m) (8) 0.0 2.7 7.9 13.7 Increase in SFT (non-shelf picking) (£m) (9) 0.0 0.4 0.5 0.6 Turnover of commitments (£m) (10) 0.0 71.8 71.8 71.8

Residual expenditure Total residual expenditure available to support new convenience floorspace (£m) (11) 0.0 5.9 11.1 17.1 Estimated sales density of new convenience floorspace (£/sqm net) (12) 12,000 12,000 12,000 12,000

Capacity Capacity for new convenience floorspace (sqm net) (13) 0 489 926 1,426 Capacity for new convenience floorspace (sqm gross) (14) 0 699 1,323 2,037 Sources/notes for Table B1.11 1. Total available expenditure sourced from Table B1.2 2. The market share for 2010 is the total retained by stores in the Borough (including shelf-picking from Internet sales) divided by the total available expenditure from the study area. The market share is held constant for future years 3. Retained expenditure by stores in the Borough in 2010 is sourced from Table B1.4. For future years it is calculated by multiplying the total available expenditure from the study area by the market share 4. Proportion of in store convenience turnover from beyond study area is estimated by CB Richard Ellis. It refers to a proportion of the total available expenditure including inflow. Proportion of available expenditure from inflow is held constant in future years 5. Total available expenditure is the sum of total available expenditure from the study area and inflow expenditure 6. Turnover of existing stores (including shelf-picking from Internet sales) is equivalent to total available expenditure as the market is assumed to be in equilibrium 7. Overtrading sourced from Table 1.10. We disregard overtrading in 2010 given that there are a number of commitments which have the potential to address some or all of the overtrading within the following five years 8. Stores are assumed to increase their sales density in future years, mainly through improved merchandising techniques. Improvements in floorspace efficiiency are based on Fig 4a, Experian Retail Planner Note 8.1 (August 2010) for 2009 to 2027, except where improvement is less than or equal to 0.0%, in which case no improvement or reduction in efficiency is assumed. This is because we are concerned with improvements arising from more efficient trading trading practices, not with increases or decreases in sales density arising from wider changes in the economy; improved trading practices are not 'lost' as the economy contracts, so the increased potential sales density can be reutilised in future 9. We make an allowance for an increase in Special Forms of Trading, though only Internet-based shopping sourced from warehouses, as shelf-picking from stores will require additional retail floorspace. We use the household survey to identify the existing proportion of turnover spent via the Internet and sourced from warehouses, then grow it at the rate implied by Experian Retail Planner Note 8.1 (p17, August 2010) 10. Turnover of commitments is sourced from Table B1.5 11. Total residual expenditure available to support new floorspace is the result of subtracting turnover of existing stores, additional turnover resulting from floorspace efficiency, expenditure diverted through an increase in SFT and turnover of commitments from total available expenditure, and then adding additional expenditure available from addressing all overtrading 12. Sales density of new convenience floorspace is estimated by CB Richard Ellis 13. Capacity for new floorspace (net sales) is the result of dividing residual expenditure by estimated sales density 14. Capacity for new floorspace (gross) assumes that the net sales floorspace forms 70% of the gross floorspace CONVENIENCE GOODS

Table B1.12 Zone 1 capacity addressing all overtrading (£m) 2010 2015 2020 2025 Expenditure retention (in store spending inc SFT shelf picking) Total available convenience expenditure in Zone 1 (£m) (1) 67.2 70.1 73.3 76.9 Retention level of convenience floorspace in Zone 1 (%) (2) 87.4% 87.4% 87.4% 87.4% Expenditure from Zone 1 retained by stores in Zone 1 (£m) (3) 58.7 61.3 64.1 67.2

Expenditure inflow to Zone 1 from rest of study area Expenditure inflow to stores in Zone 1 from rest of study area (£m) (4) 6.5 6.4 6.7 7.0 Implied % of in store turnover from rest of study area (%) 9.5% 9.5% 9.5% 9.5%

Expenditure inflow to Zone 1 from beyond study area Estimated proportion of in store conv turnover in Zone 1 from beyond study area (%) (5) 5.0% 5.0% 5.0% 5.0% Implied expenditure inflow to stores in Swale Borough from beyond study area (£m) 3.4 3.6 3.7 3.9

Total available available expenditure expenditure Total available convenience expenditure in Zone 1 (£m) (6) 68.6 71.2 74.5 78.2

Claims on expenditure Turnover of existing stores (£m) (7) 68.6 68.6 68.6 68.6 Overtrading (£m) (8) - 15.8 15.8 15.8 Improvements in sales densities of existing stores (£m) (9) 0.0 0.8 2.4 4.2 Increase in SFT (non-shelf picking) (£m) (10) 0.0 0.1 0.1 0.1 Turnover of commitments (£m) (11) 0.0 17.6 17.6 17.6

Residual expenditure Total residual expenditure available to support new convenience floorspace (£m) (12) 0.0 0.0 1.6 3.4 Estimated sales density of new main food convenience floorspace (£/sqm net) (13) 12,000 12,000 12,000 12,000

Capacity Capacity for new convenience floorspace (sqm net) (14) 0 -3 132 285 Capacity for new convenience floorspace (sqm gross) (15) 0 -4 188 408 Sources/notes for Table B1.12 1. Total available expenditure sourced from Table B1.2 2. The market share for 2010 is the total retained by stores in the zone (including shelf-picking from Internet sales) divided by the total available expenditure from the zone. The market share is held constant for future years 3. Retained expenditure by stores in the zone in 2010 is sourced from Table B1.4. For future years it is calculated by multiplying the total available expenditure from the zone by the market share 4. Actual expenditure inflow from rest of study area to the zone in 2010 is souced from Table B1.4. Future years assume that inflow from the rest of the study area remains as a proportion of total available expenditure remains constant 5. Proportion of in store convenience turnover from beyond study area is estimated by CB Richard Ellis. It refers to a proportion of the total available expenditure including inflow. Proportion of available expenditure from inflow is held constant in future years 6. Total available expenditure is the sum of total available expenditure from the study area and inflow expenditure 7. Turnover of existing stores (including shelf-picking from Internet sales) is equivalent to total available expenditure as the market is assumed to be in equilibrium 8. Overtrading sourced from Table 1.10. We disregard overtrading in 2010 given that there are a number of commitments which have the potential to address some or all of the overtrading within the following five years 9. Stores are assumed to increase their sales density in future years, mainly through improved merchandising techniques. Improvements in floorspace efficiiency are based on Fig 4a, Experian Retail Planner Note 8.1 (August 2010) for 2009 to 2027, except where improvement is less than or equal to 0.0%, in which case no improvement or reduction in efficiency is assumed. This is because we are concerned with improvements arising from more efficient trading trading practices, not with increases or decreases in sales density arising from wider changes in the economy; improved trading practices are not 'lost' as the economy contracts, so the increased potential sales density can be reutilised in future 10. We make an allowance for an increase in Special Forms of Trading, though only Internet-based shopping sourced from warehouses, as shelf-picking from stores will require additional retail floorspace. We use the household survey to identify the existing proportion of turnover spent via the Internet and sourced from warehouses, then grow it at the rate implied by Experian Retail Planner Note 8.1 (p17, August 2010) 11. Turnover of commitments is sourced from Table B1.5 12. Total residual expenditure available to support new floorspace is the result of subtracting turnover of existing stores, additional turnover resulting from floorspace efficiency, expenditure diverted through an increase in SFT and turnover of commitments from total available expenditure, and then adding additional expenditure available from addressing all overtrading 13. Sales density of new convenience floorspace is estimated by CB Richard Ellis 14. Capacity for new floorspace (net sales) is the result of dividing residual expenditure by estimated sales density 15. Capacity for new floorspace (gross) assumes that the net sales floorspace forms 70% of the gross floorspace CONVENIENCE GOODS

Table B1.13 Zone 2, 3 and 4 capacity addressing all overtrading (£m) 2010 2015 2020 2025 Expenditure retention (in store spending inc SFT shelf picking) Total available convenience expenditure in Zones 2, 3 and 4 (£m) (1) 122.3 127.6 133.4 140.0 Retention level of convenience floorspace in Zones 2, 3 and 4 (%) (2) 79.5% 79.5% 79.5% 79.5% Expenditure from Zone 1 retained by stores in Zones 2, 3 and 4 (£m) (3) 97.1 101.4 106.0 111.2

Expenditure inflow to Zone 1 from rest of study area Expenditure inflow to stores in Zones 2, 3 and 4 from rest of study area (£m) (4) 12.1 11.9 12.5 13.1 Implied % of in store turnover from rest of study area (%) 10.5% 10.5% 10.5% 10.5%

Expenditure inflow to Zone 1 from beyond study area Estimated proportion of in store conv turnover in Zones 2, 3 and 4 from beyond study area (%) (5) 5.0% 5.0% 5.0% 5.0% Implied expenditure inflow to stores in Swale Borough from beyond study area (£m) 5.7 6.0 6.2 6.5

Total available available expenditure expenditure Total available convenience expenditure in Zones 2, 3 and 4 (£m) (6) 115.0 119.3 124.7 130.8

Claims on expenditure Turnover of existing stores (£m) (7) 115.0 115.0 115.0 115.0 Overtrading (£m) (8) - 43.0 43.0 43.0 Improvements in sales densities of existing stores (£m) (9) 0.0 1.4 4.1 7.1 Increase in SFT (non-shelf picking) (£m) (10) 0.0 0.2 0.3 0.4 Turnover of commitments (£m) (11) 0.0 33.1 33.1 33.1

Residual expenditure Total residual expenditure available to support new convenience floorspace (£m) (12) 0.0 12.6 15.3 18.3 Estimated sales density of new main food convenience floorspace (£/sqm net) (13) 12,000 12,000 12,000 12,000

Capacity Capacity for new convenience floorspace (sqm net) (14) 0 1,049 1,271 1,525 Capacity for new convenience floorspace (sqm gross) (15) 0 1,498 1,815 2,179 Sources/notes for Table B1.13 1. Total available expenditure sourced from Table B1.2 2. The market share for 2010 is the total retained by stores in the zones (including shelf-picking from Internet sales) divided by the total available expenditure from the zones. The market share is held constant for future years 3. Retained expenditure by stores in the zones in 2010 is sourced from Table B1.4. For future years it is calculated by multiplying the total available expenditure from the zones by the market share 4. Actual expenditure inflow from rest of study area to the zones in 2010 is souced from Table B1.4. Future years assume that inflow from the rest of the study area remains as a proportion of total available expenditure remains constant 5. Proportion of in store convenience turnover from beyond study area is estimated by CB Richard Ellis. It refers to a proportion of the total available expenditure including inflow. Proportion of available expenditure from inflow is held constant in future years 6. Total available expenditure is the sum of total available expenditure from the study area and inflow expenditure 7. Turnover of existing stores (including shelf-picking from Internet sales) is equivalent to total available expenditure as the market is assumed to be in equilibrium 8. Overtrading sourced from Table 1.10. We disregard overtrading in 2010 given that there are a number of commitments which have the potential to address some or all of the overtrading within the following five years 9. Stores are assumed to increase their sales density in future years, mainly through improved merchandising techniques. Improvements in floorspace efficiiency are based on Fig 4a, Experian Retail Planner Note 8.1 (August 2010) for 2009 to 2027, except where improvement is less than or equal to 0.0%, in which case no improvement or reduction in efficiency is assumed. This is because we are concerned with improvements arising from more efficient trading trading practices, not with increases or decreases in sales density arising from wider changes in the economy; improved trading practices are not 'lost' as the economy contracts, so the increased potential sales density can be reutilised in future 10. We make an allowance for an increase in Special Forms of Trading, though only Internet-based shopping sourced from warehouses, as shelf-picking from stores will require additional retail floorspace. We use the household survey to identify the existing proportion of turnover spent via the Internet and sourced from warehouses, then grow it at the rate implied by Experian Retail Planner Note 8.1 (p17, August 2010) 11. Turnover of commitments is sourced from Table B1.5 12. Total residual expenditure available to support new floorspace is the result of subtracting turnover of existing stores, additional turnover resulting from floorspace efficiency, expenditure diverted through an increase in SFT and turnover of commitments from total available expenditure, and then adding additional expenditure available from addressing all overtrading 13. Sales density of new convenience floorspace is estimated by CB Richard Ellis 14. Capacity for new floorspace (net sales) is the result of dividing residual expenditure by estimated sales density 15. Capacity for new floorspace (gross) assumes that the net sales floorspace forms 70% of the gross floorspace

IMPORTANT NOTE: The outputs of Table B1.13 and Table B1.14 should not be added together as both include Zone 4 CONVENIENCE GOODS

Table B1.14 Zone 4, 5 and 6 capacity addressing all overtrading (£m) 2010 2015 2020 2025 Expenditure retention (in store spending inc SFT shelf picking) Total available convenience expenditure in Zones 4, 5 and 6 (£m) (1) 62.8 65.6 68.5 71.9 Retention level of convenience floorspace in Zones 4, 5 and 6 (%) (2) 71.1% 71.1% 71.1% 71.1% Expenditure from Zone 1 retained by stores in Zones 4, 5 and 6 (£m) (3) 44.7 46.6 48.7 51.1

Expenditure inflow to Zone 1 from rest of study area Expenditure inflow to stores in Zones 4, 5 and 6 from rest of study area (£m) (4) 9.2 12.1 12.6 13.3 Implied % of in store turnover from rest of study area (%) 20.6% 20.6% 20.6% 20.6%

Expenditure inflow to Zone 1 from beyond study area Estimated proportion of in store conv turnover in Zones 4, 5 and 6 from beyond study area (%) (5) 5.0% 5.0% 5.0% 5.0% Implied expenditure inflow to stores in Swale Borough from beyond study area (£m) 2.8 3.1 3.2 3.4

Total available available expenditure expenditure Total available convenience expenditure in Zones 4, 5 and 6 (£m) (6) 56.7 61.8 64.6 67.8

Claims on expenditure Turnover of existing stores (£m) (7) 56.7 56.7 56.7 56.7 Overtrading (£m) (8) - 12.2 12.2 12.2 Improvements in sales densities of existing stores (£m) (9) 0.0 0.7 2.0 3.5 Increase in SFT (non-shelf picking) (£m) (10) 0.0 0.1 0.2 0.2 Turnover of commitments (£m) (11) 0.0 21.1 21.1 21.1

Residual expenditure Total residual expenditure available to support new convenience floorspace (£m) (12) 0.0 -4.7 -3.2 -1.6 Estimated sales density of new main food convenience floorspace (£/sqm net) (13) 12,000 12,000 12,000 12,000

Capacity Capacity for new convenience floorspace (sqm net) (14) 0 -391 -271 -133 Capacity for new convenience floorspace (sqm gross) (15) 0 -558 -386 -190 Sources/notes for Table B1.14 1. Total available expenditure sourced from Table B1.2 2. The market share for 2010 is the total retained by stores in the zones (including shelf-picking from Internet sales) divided by the total available expenditure from the zones. The market share is held constant for future years 3. Retained expenditure by stores in the zones in 2010 is sourced from Table B1.4. For future years it is calculated by multiplying the total available expenditure from the zones by the market share 4. Actual expenditure inflow from rest of study area to the zones in 2010 is souced from Table B1.4. Future years assume that inflow from the rest of the study area remains as a proportion of total available expenditure remains constant 5. Proportion of in store convenience turnover from beyond study area is estimated by CB Richard Ellis. It refers to a proportion of the total available expenditure including inflow. Proportion of available expenditure from inflow is held constant in future years 6. Total available expenditure is the sum of total available expenditure from the study area and inflow expenditure 7. Turnover of existing stores (including shelf-picking from Internet sales) is equivalent to total available expenditure as the market is assumed to be in equilibrium 8. Overtrading sourced from Table 1.10. We disregard overtrading in 2010 given that there are a number of commitments which have the potential to address some or all of the overtrading within the following five years 9. Stores are assumed to increase their sales density in future years , mainly through improved merchandising techniques. Improvements in floorspace efficiiency are based on Fig 4a, Experian Retail Planner Note 8.1 (August 2010) for 2009 to 2027, except where improvement is less than or equal to 0.0%, in which case no improvement or reduction in efficiency is assumed. This is because we are concerned with improvements arising from more efficient trading trading practices, not with increases or decreases in sales density arising from wider changes in the economy; improved trading practices are not 'lost' as the economy contracts, so the increased potential sales density can be reutilised in future 10. We make an allowance for an increase in Special Forms of Trading, though only Internet-based shopping sourced from warehouses, as shelf-picking from stores will require additional retail floorspace. We use the household survey to identify the existing proportion of turnover spent via the Internet and sourced from warehouses, then grow it at the rate implied by Experian Retail Planner Note 8.1 (p17, August 2010) 11. Turnover of commitments is sourced from Table B1.5 12. Total residual expenditure available to support new floorspace is the result of subtracting turnover of existing stores, additional turnover resulting from floorspace efficiency, expenditure diverted through an increase in SFT and turnover of commitments from total available expenditure, and then adding additional expenditure available from addressing all overtrading 13. Sales density of new convenience floorspace is estimated by CB Richard Ellis 14. Capacity for new floorspace (net sales) is the result of dividing residual expenditure by estimated sales density 15. Capacity for new floorspace (gross) assumes that the net sales floorspace forms 70% of the gross floorspace

IMPORTANT NOTE: The outputs of Table B1.13 and Table B1.14 should not be added together as both include Zone 4 COMPARISON GOODS

Table B2.1 Comparison expenditure per capita (£) Zone 2007 2010 2015 2020 2025 1 2,747 2,880 3,453 4,161 5,015 2 3,125 3,276 3,929 4,734 5,705 3 2,870 3,009 3,608 4,348 5,239 4 3,099 3,249 3,896 4,695 5,657 5 2,917 3,058 3,667 4,419 5,325 6 3,112 3,262 3,912 4,714 5,681

Sources/notes for Table B2.1 1. Expenditure data for 2007 from Pitney Bowes Business Insight Area Profile Report (6 July 2010) 2. Expenditure for 2010 is based on known increase in spend for 2007-2008 of 3.8% (Table 3.2 of Pitney Bowes Business Insight/Oxford Economics Retail Expenditure Guide 2010/2011, September 2010) , known decline in spend for 2008- 2009 of -0.3% (Table 3.2 of Pitney Bowes Business Insight/Oxford Economics Retail Expenditure Guide 2010/2011, September 2010) and forecastgrowth in expenditure for 2009-2010 of 1.3% (Table 3.4 of Pitney Bowes Business Insight/Oxford Economics Retail Expenditure Guide 2010/2011, September 2010) 3. Expenditure for 2015 is based on forecast annual growth in expenditure of 3.7% (Table 3.4 of Pitney Bowes Business Insight/Oxford Economics Retail Expenditure Guide 2010/2011, September 2010) 4. Expenditure for 2020 is based on forecast annual growth in expenditure of 3.8% (Table 3.4 of Pitney Bowes Business Insight/Oxford Economics Retail Expenditure Guide 2010/2011, September 2010) COMPARISON GOODS

Table B2.2 Total available expenditure (£m) Zone 2010 2015 2020 2025 1 113.8 139.6 172.4 213.6 2 42.2 51.8 64.0 79.3 3 138.6 170.0 209.9 260.2 4 36.5 44.8 55.3 68.6 5 58.6 71.9 88.8 110.0 6 17.4 21.4 26.4 32.7 TOTAL 407.1 499.4 616.8 764.4

Sources/notes for Table B2.2 1. Total available expenditure is product of population (frontispiece to tables) multiplied by expenditure per capita (Table B1.1) COMPARISON GOODS

Table B2.3 Market shares (%) Zone Location of stores 123456 STORES IN SWALE BOROUGH Zone 1 Sheerness town centre Sheerness town centre 26.19% 0.62% 0.43% 0.00% 0.19% 0.00% Minster 0.75% 0.00% 0.00% 0.00% 0.00% 0.00% Tesco, Bridge Road, Sheerness 6.29% 0.25% 0.25% 0.00% 0.19% 0.00% Brittain & Hobbs, High Street, Sheerness 1.31% 0.05% 0.06% 0.00% 0.00% 0.00% Boots, High Street, Sheerness 1.36% 0.00% 0.00% 0.00% 0.00% 0.00% Honour Furnishing, High Street, Sheerness 0.58% 0.00% 0.00% 0.00% 0.00% 0.00% Superdrug, High Street, Sheerness 0.53% 0.00% 0.00% 0.00% 0.00% 0.00% H Samuel, High Street, Sheerness 0.27% 0.00% 0.00% 0.00% 0.00% 0.00% New Look, High Street, Sheerness 0.26% 0.00% 0.00% 0.00% 0.00% 0.00% Savers, High Street, Sheerness 0. 15% 0. 00% 0. 00% 0. 00% 0. 00% 0. 00% Car, Home & Garden, High Street, Sheerness 0.10% 0.00% 0.00% 0.00% 0.00% 0.00% Bon Marche, High Street, Sheerness 0.17% 0.00% 0.00% 0.00% 0.00% 0.00% Peacocks, High Street, Sheerness 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% Rosebys, High Street, Sheerness 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% Gemini, High Street, Sheerness 0.09% 0.00% 0.00% 0.00% 0.00% 0.00% Paydens, High Street, Sheerness 0.05% 0.00% 0.00% 0.00% 0.00% 0.00% Currys, High Street, Sheerness 0.05% 0.00% 0.00% 0.00% 0.00% 0.00% Aldi, Millennium Way, Sheerness 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% Chain Store Massacre, Bank House, Broadway, Sheerness 0.04% 0.00% 0.00% 0.00% 0.00% 0.00% KC Carpet Warehouse, High Street, Sheerness 0.04% 0.00% 0.00% 0.00% 0.00% 0.00% Sub-total

38.27% 0.93% 0.74% 0.00% 0.38% 0.00% COMPARISON GOODS

Table B2.3 (continued) Market shares (%) Zone Location of stores 123456 STORES IN SWALE BOROUGH Zone 1 (continued) Queenborough local centre Queenborough town centre 0.69% 0.31% 0.08% 0.17% 0.00% 0.00% Co-op, Railway Terrace, Queenborough 0.19% 0.00% 0.00% 0.00% 0.00% 0.00% Sub-total

Minster local centre Stones, Halfway Road, Minster 0.37% 0.00% 0.00% 0.00% 0.00% 0.00% Halfway Pharmacy, Minster Road, Sheerness 0.19% 0.00% 0.00% 0.00% 0.00% 0.00% Minster Pharmacy, Trafalgar Parade, Minster on Sea 0.15% 0.00% 0.00% 0.00% 0.00% 0.00% Co-op, Halfway Road, Minster on Sea, Sheerness 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% Co-op, Queens Road, Minster 0. 05% 0. 00% 0. 00% 0. 00% 0. 00% 0. 00% Minster Pharmacy, Trafalgar Parade, Minster 0.05% 0.00% 0.00% 0.00% 0.00% 0.00% Sub-total 0.89% 0.31% 0.08% 0.17% 0.00% 0.00%

Non central locations Jewson, Hope Street, Sheerness 0.10% 0.00% 0.00% 0.00% 0.00% 0.00% Delmergate, St Georges Avenue, Sheerness 0.10% 0.00% 0.00% 0.00% 0.00% 0.00% Mistry, Wood Street, Sheerness 0.10% 0.00% 0.00% 0.00% 0.00% 0.00% Brians Warehouse, Beach Street, Sheerness 0.09% 0.00% 0.00% 0.00% 0.00% 0.00% Cut & Paste, Queenborough Road, Sheerness 0.03% 0.00% 0.00% 0.00% 0.00% 0.00% Sub-total Zone 1 sub-total 0.81% 0.00% 0.00%

0.00% 0.00% 0.00%

0.42% 0.00% 0.00% 0.00% 0.00% 0.00% 40.39% 1.24% 0.82%

0.17% 0.38% 0.00% COMPARISON GOODS

Table B2.3 (continued) Market shares (%) Zone Location of stores 123456 STORES IN SWALE BOROUGH (continued) Zone 2 None Zone 2 sub-total

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% COMPARISON GOODS

Table B2.3 (continued) Market shares (%) Zone Location of stores 123456 STORES IN SWALE BOROUGH (continued) Zone 3 Sittingbourne town centre Sittingbourne Town Centre 6.82% 22.96% 30.60% 13.90% 2.65% 0.81% Boots, High Street, Sittingbourne 0.00% 1.04% 1.96% 0.50% 0.00% 0.00% Argos, High Street, Sittingbourne 0.46% 0.16% 0.68% 0.16% 0.50% 0.00% WH Smith, High Street, Sittingbourne 0.37% 0.65% 0.42% 0.63% 0.00% 0.00% Currys, High Street, Sittingbourne 0.29% 0.88% 0.32% 0.21% 0.00% 0.00% Wilkinsons, High Street, Sittingbourne 0.17% 0.12% 0.53% 0.00% 0.00% 0.00% Brittain & Hobbs, Roman Square, Sittingbourne 0.08% 0.55% 0.38% 0.16% 0.03% 0.00% Sainsbury's, Avenue of Remembrance, Sittingbourne 0.00% 0.17% 0.53% 0.17% 0.00% 0.00% Co-op, East Street, Sittingbourne 0.00% 0.17% 0.36% 0.34% 0.00% 0.00% Focus, West Street, Sittingbourne 0. 04% 0. 12% 0. 31% 0. 23% 0. 00% 0. 00% Superdrug, High Street, Sittingbourne 0.00% 0.35% 0.18% 0.00% 0.00% 0.00% Blackbourn TV, High Street, Sittingbourne 0.00% 0.00% 0.25% 0.00% 0.00% 0.00% Sainsbury's, Roman Square, Sittingbourne 0.00% 0.00% 0.17% 0.00% 0.00% 0.00% H Samuel, High Street, Sittingbourne 0.00% 0.33% 0.08% 0.00% 0.00% 0.00% Blundells, High Street, Sittingbourne 0.00% 0.00% 0.15% 0.04% 0.00% 0.00% Bon Marche, The Forum, Sittingbourne 0.00% 0.00% 0.16% 0.00% 0.00% 0.00% Savers, The Forum, Sittingbourne 0.00% 0.17% 0.09% 0.00% 0.00% 0.00% Purdys, The Forum, Sittingbourne 0.00% 0.00% 0.08% 0.00% 0.00% 0.00% Peacocks, The Forum, Sittingbourne 0.00% 0.00% 0.00% 0.00% 0.18% 0.00% COMPARISON GOODS

Table B2.3 (continued) Market shares (%) Zone Location of stores 123456 STORES IN SWALE BOROUGH (continued) Zone 3 (continued) Harveys, The Forum, Sittingbourne 0.08% 0.00% 0.00% 0.00% 0.00% 0.00% Autowash, High Street, Sittingbourne 0.00% 0.00% 0.06% 0.00% 0.00% 0.00% British Heart Foundation, West Street, Sittingbourne 0.00% 0.00% 0.03% 0.00% 0.00% 0.00% Sub-total

Milton Regis local centre Co-op, High Street, Milton Regis 0.00% 0.00% 0.03% 0.00% 0.00% 0.00% Milton Regis Town Centre 0.10% 0.17% 0.22% 0.00% 0.00% 0.00% QS, High Street, Sittingbourne 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% Lloyds, High Street, Milton Regis 0.05% 0.00% 0.40% 0.00% 0.00% 0.00% Iceland, High Street, Sittingbourne 0. 00% 0. 00% 0. 01% 0. 00% 0. 00% 0. 00% Walmsley Suite Superstore, High Street, Sittingbourne 0.00% 0.00% 0.03% 0.00% 0.00% 0.00% Sub-total 8.30% 27.67% 37.34% 16.34% 3.37% 0.81%

0.16% 0.17% 0.71% 0.00% 0.00% 0.00% COMPARISON GOODS

Table B2.3 (continued) Market shares (%) Zone Location of stores 123456 STORES IN SWALE BOROUGH (continued) Zone 3 (continued) Sittingbourne Retail Park Asda, Mill Way, Sittingbourne 0.10% 0.34% 1.10% 0.17% 0.00% 0.00% Sittingbourne Retail Park 8.70% 6.72% 11.11% 6.93% 1.28% 0.00% Homebase, Sittingbourne Retail Park, Sittingbourne 1.77% 1.92% 1.85% 1.39% 0.56% 0.00% Currys, Sittingbourne Retail Park, Sittingbourne 0.72% 0.55% 0.76% 0.42% 0.25% 0.00% Dunelm Mill, Sittingbourne Retail Park, Sittingbourne 0.53% 0.98% 0.60% 0.08% 0.44% 0.00% Carpetright, Sittingbourne Retail Park, Sittingbourne 0.08% 0.41% 0.07% 0.00% 0.16% 0.00% Paul Simon, Sittingbourne Retail Park, Sittingbourne 0.01% 0.00% 0.01% 0.04% 0.00% 0.00% Dreams, Sittingbourne Retail Park, Sittingbourne 0.05% 0.00% 0.08% 0.00% 0.00% 0.00% Gerald Lukehurst, Sittingbourne Retail Park, Sittingbourne 0.00% 0.14% 0.07% 0.00% 0.00% 0.00% Sub-total 11 96%.96% 11 05%.05% 15 64%.64% 9 02%.02% 2 70%.70% 0 00%.00% COMPARISON GOODS

Table B2.3 (continued) Market shares (%) Zone Location of stores 123456 STORES IN SWALE BOROUGH (continued) Zone 3 (continued) Other Wickes, Cryalls Lane, Sittingbourne 0.10% 0.00% 0.28% 0.00% 0.00% 0.00% Minster Sheppy Hospital, Barton Hill Drive, Sittingbourne 0.19% 0.00% 0.00% 0.00% 0.00% 0.00% Screwfix, Trinity Trading Estate, Sittingbourne 0.07% 0.00% 0.09% 0.00% 0.00% 0.00% Lloyds, London Road, Sitttingbourne 0.00% 0.17% 0.00% 0.17% 0.00% 0.00% W Wilcox, Hawthorne Road, Sittingbourne 0.00% 0.00% 0.08% 0.00% 0.00% 0.00% Memorial Hospital, Sittingbourne 0.00% 0.00% 0.08% 0.00% 0.00% 0.00% Magic Carpets & Flooring, Eurolink Way, Sittingbourne 0.00% 0.14% 0.00% 0.00% 0.00% 0.00% Axminster Tool, Sheppey Way, Bobbing, Sittingbourne 0.00% 0.00% 0.00% 0.12% 0.00% 0.00% Gardening World, Lower Hartlip Road, Sittingbourne 0.03% 0.00% 0.00% 0.00% 0.00% 0.00% ShillinghurstShillinghurst NurseryNursery, OadOad StreetStreet, BordenBorden, SittingbourneSittingbourne 0. 00% 0. 00% 0. 03% 0. 00% 0. 00% 0. 00% Tunstall, Sittingbourne 0.00% 0.00% 0.03% 0.00% 0.00% 0.00% Co-op, Grove Park, Sittingbourne 0.00% 0.00% 0.01% 0.00% 0.00% 0.00% Direct Domestics, Grayshot Close, Sittingbourne 0.00% 0.00% 0.01% 0.00% 0.00% 0.00% Howdens, Mill Way, Sittingbourne 0.02% 0.00% 0.00% 0.00% 0.00% 0.00% Washvac, Sittingbourne 0.00% 0.00% 0.01% 0.00% 0.00% 0.00% Kemsley Pharmacy, Grovehurst Road, Kemsley 0.00% 0.69% 0.36% 0.00% 0.00% 0.00% Upchurch, Sittingbourne 0.00% 0.35% 0.00% 0.00% 0.00% 0.00% Sub-total Zone 3 sub-total

0.41% 1.35% 1.00% 0.28% 0.00% 0.00% 20.83% 40.25% 54.69% 25.64% 6.06% 0.81% COMPARISON GOODS

Table B2.3 (continued) Market shares (%) Zone Location of stores 123456 STORES IN SWALE BOROUGH (continued) Zone 4 Teynham 0.00% 0.00% 0.00% 1.66% 0.00% 0.00% WGS Stevens MPS, London Road, Teynham, Sittingbourne 0.00% 0.00% 0.00% 0.17% 0.00% 0.00% Zone 4 sub-total

0.00% 0.00% 0.00% 1.83% 0.00% 0.00% COMPARISON GOODS

Table B2.3 (continued) Market shares (%) Zone Location of stores 123456 STORES IN SWALE BOROUGH (continued) Zone 5 Faversham town centre Faversham Town Centre 0.18% 0.54% 0.16% 12.07% 23.00% 15.11% Boots, Preston Street, Faversham 0.00% 0.00% 0.00% 0.84% 2.21% 0.74% Tesco, Crescent Road, Faversham 0.00% 0.00% 0.04% 0.00% 1.67% 0.63% Boots, Preston Street, Faversham, 0.00% 0.00% 0.00% 0.00% 0.50% 0.37% M & Co, Preston Street, Faversham 0.00% 0.00% 0.00% 0.00% 0.02% 0.00% Busy B's, West Street, Faversham 0.00% 0.00% 0.00% 0.00% 0.08% 0.00% Davies & Eason, Preston Street, Faversham 0.00% 0.00% 0.00% 0.32% 0.00% 0.00% Superdrug, Preston Street, Faversham 0.00% 0.00% 0.00% 0.00% 0.10% 0.00%

Non central locations M&J Supplies, St Johns Road, Faversham 0.00% 0.00% 0.00% 0.00% 0.28% 0.00% R H Services, Queens Parade, Faversham 0.00% 0.00% 0.00% 0.11% 0.13% 0.12% Morrisons, North Lane, Faversham 0.00% 0.00% 0.00% 0.00% 0.03% 0.00% Macknade, Selling Road, Faversham 0.00% 0.12% 0.00% 0.00% 0.00% 0.00% Maytree Nursery, Courtney Road, Faversham 0.00% 0.00% 0.00% 0.00% 0.00% 0.26% A Carlisle, Cross Lane, Faversham 0.00% 0.00% 0.00% 0.00% 0.20% 0.00% Maknade, Selling Road, Faversham 0.00% 0.12% 0.00% 0.00% 0.00% 0.00% Faversham Plumbing Centre, Stone Street, Faversham 0.00% 0.00% 0.00% 0.05% 0.00% 0.00% Zone 5 sub-total

0.18% 0.78% 0.21% 13.39% 28.23% 17.23% COMPARISON GOODS

Table B2.3 (continued) Market shares (%) Zone Location of stores 123456 STORES IN SWALE BOROUGH (continued) Zone 6 None 0.0 0.0 0.0 0.0 0.0 0.0 Zone 6 sub-total

Total expenditure in stores in Swale Borough by residents of zones 1-6 61.4% 42.3% 55.7% 41.0% 34.7% 18.0%

. . 0.0 0.0 0.0

0.0 . 0.00.0 COMPARISON GOODS

Table B2.3 (continued) Market shares (%) Zone Location of stores 123456 STORES OUTSIDE SWALE BOROUGH Hempstead Valley Shopping Centre, Gillingham 2.13% 7.66% 2.23% 0.30% 0.00% 0.00% Chatham Town Centre 1.95% 2.62% 1.50% 0.62% 0.44% 0.00% Gillingham Town Centre 1.48% 2.44% 1.00% 0.97% 0.00% 0.26% Savacentre, Hempstead Valley, Gillingham 1.49% 2.42% 0.56% 0.00% 0.18% 0.00% B&Q, Will Adams Way, Gillingham 1.00% 2.02% 0.47% 0.00% 0.00% 0.00% Central London 0.37% 1.12% 0.58% 1.41% 0.29% 0.70% Marks & Spencer, Hempstead Valley, Gillingham 0.76% 0.39% 0.74% 0.39% 0.00% 0.00% Ashford Town Centre 0.35% 0.00% 0.08% 2.76% 0.65% 0.67% Rainham Town Centre 0.12% 2.79% 0.19% 0.13% 0.00% 0.00% B&Q, Reeves Way, Chestfield, Whitstable 0.00% 0.00% 0.00% 0.23% 0.98% 1.79% B&Q, Sturry Road, Canterbury 0.00% 0.00% 0.00% 0.23% 1.32% 0.51%

Marks & Spencer, Whitefriars Shopping Centre, Canterbury 0.00% 0.31% 0.08% 0.30% 0.36% 2.00% Wincheap Retail Park, Canterbury 0.00% 0.00% 0.03% 0.52% 0.65% 1.36% Argos, Marshwood Close, Canterbury 0.00% 0.00% 0.04% 0.40% 0.70% 1.17%

Currys, Canterbury City Retail Park, Canterbury 0.00% 0.00% 0.04% 0.16% 0.73% 1.06% Bromley Town Centre 0.27% 0.00% 0.28% 0.00% 0.00% 0.00% Whitstable Town Centre 0.00% 0.00% 0.08% 0.00% 0.59% 1.18% Comet, Maidstone Road, Rochester 0.05% 0.55% 0.24% 0.11% 0.00% 0.00% COMPARISON GOODS

Table B2.3 (continued) Market shares (%) Zone Location of stores 123456 STORES OUTSIDE SWALE BOROUGH Fenwicks, St Georges Street, Canterbury 0.05% 0.04% 0.01% 0.58% 0.12% 1.19% John Lewis, Bluewater Shopping Centre, Greenhithe 0.02% 0.05% 0.26% 0.21% 0.13% 0.00% Dockside Outlet, Maritime Way, Chatham 0.17% 0.35% 0.08% 0.00% 0.00% 0.00% Matalan, Stour Retail Park, Canterbury 0.00% 0.31% 0.08% 0.00% 0.36% 0.00% Tesco, Millstrood Road, Whitstable 0.00% 0.16% 0.04% 0.00% 0.22% 1.11% Ikea, Lakeside Retail Park, West Thurrock 0.01% 0.45% 0.15% 0.00% 0.08% 0.00% Ashford Designer Outlet, Kimberley Way, Ashford 0.00% 0.00% 0.16% 0.43% 0.00% 0.00% Asda, St Peters Street, Maidstone 0.00% 0.00% 0.27% 0.00% 0.00% 0.00% Asda, Sturry Road, Canterbury 0.00% 0.00% 0.00% 0.17% 0.31% 0.72% Debenhams, Guildhall Street, Canterbury 0.00% 0.00% 0.08% 0.00% 0.02% 1.17% Comet, Aylesford Retail Park, Quarrywood, Aylesford 0.06% 0.00% 0.17% 0.00% 0.00% 0.00% Lloyds, Rainham Shopping Centre, Rainham 0. 00% 0. 87% 0. 00% 0. 00% 0. 00% 0. 00% Rochester Town Centre 0.08% 0.30% 0.07% 0.00% 0.00% 0.00% Notcutts, Newnham Court, Bearsted Road, Weavering 0.07% 0.00% 0.15% 0.00% 0.00% 0.00% Currys, Horsted Retail Park, Maidstone Road, Chatham 0.12% 0.27% 0.01% 0.05% 0.00% 0.00% PC World, Horstead Retail Park, Chatham 0.09% 0.00% 0.13% 0.00% 0.00% 0.00% DFS, London Road, Maidstone 0.11% 0.00% 0.10% 0.00% 0.00% 0.00% Lenleys, Roper Road, Canterbury 0.00% 0.00% 0.03% 0.26% 0.08% 0.58% Ashford Retail Park 0.00% 0.00% 0.05% 0.51% 0.00% 0.00% Furniture Village, Will Adams Way, Gillingham 0.04% 0.27% 0.08% 0.00% 0.00% 0.00% B&Q, Thanet Way, Whitstable 0.00% 0.00% 0.00% 0.12% 0.28% 0.26% PC World, Canterbury City Retail Park, Canterbury 0.00% 0.00% 0.00% 0.16% 0.29% 0.00% COMPARISON GOODS

Table B2.3 (continued) Market shares (%) Zone Location of stores 123456 STORES OUTSIDE SWALE BOROUGH Lakeland Longmarket, Canterbury 0.09% 0.33% 0.00% 0.00% 0.00% 0.00% The Bookmark, Rainham Shopping Centre, Rainham 0.00% 0.33% 0.08% 0.00% 0.00% 0.00% Tiffany & Co, Central London 0.00% 0.00% 0.08% 0.32% 0.00% 0.00% McArthur Glen, Kimberley Way, Ashford 0.09% 0.00% 0.00% 0.30% 0.00% 0.00% Next, Whitefriars Shopping Centre, Canterbury 0.00% 0.00% 0.08% 0.00% 0.18% 0.00% Westwood Croft Shopping Centre, Canterbury 0.00% 0.00% 0.00% 0.00% 0.36% 0.00% Dunelm Mill, Wincheap, Canterbury 0.00% 0.00% 0.00% 0.00% 0.36% 0.00% Currys, Long Market, Canterbury 0.00% 0.00% 0.00% 0.16% 0.06% 0.71% Westwood Cross, Margate Road, Broadstairs 0.00% 0.00% 0.08% 0.00% 0.16% 0.00% Debenhams, High Street, Chatham 0.11% 0.17% 0.01% 0.00% 0.00% 0.00% Morrisons, Ten Perch Road, Canterbury 0.00% 0.17% 0.00% 0.00% 0.03% 0.72% Strood Retail Park, Rochester 0. 00% 0. 33% 0. 06% 0. 00% 0. 00% 0. 00% Harveys, Gillingham Business Park, Gillingham 0.15% 0.00% 0.00% 0.00% 0.00% 0.00% Boots, Chequers Centre, Maidstone 0.05% 0.00% 0.04% 0.17% 0.00% 0.00% Sainsbury's, Hempstead Valley, Gillingham 0.00% 0.51% 0.00% 0.00% 0.00% 0.00% Wilkinsons, Rainham Shopping Centre, Rainham 0.00% 0.50% 0.00% 0.00% 0.00% 0.00% Maidstone Town Centre 0.03% 0.00% 0.06% 0.12% 0.00% 0.00% Headcorn Town Centre 0.00% 0.31% 0.00% 0.13% 0.00% 0.00% Currys, Norman Road, Ashford 0.02% 0.00% 0.00% 0.37% 0.00% 0.00% Gerald Lukehurst, High Street, Rainham 0.00% 0.14% 0.03% 0.00% 0.08% 0.00% Lucas, Station Road, Headcorn, Ashford 0.00% 0.00% 0.10% 0.00% 0.00% 0.00% Herne Bay Town Centre 0.00% 0.00% 0.00% 0.00% 0.15% 0.29% COMPARISON GOODS

Table B2.3 (continued) Market shares (%) Zone Location of stores 123456 STORES OUTSIDE SWALE BOROUGH Argos, Hempstead Valley Shopping Centre, Gillingham 0.05% 0.22% 0.00% 0.00% 0.00% 0.00% B&Q, Norman Road, Ashford 0.00% 0.00% 0.00% 0.35% 0.00% 0.00% Boots, Hempstead Valley Shopping Centre, Gillingham 0.00% 0.17% 0.04% 0.00% 0.00% 0.00% Boots, Rainham Shopping Centre, Rainham 0.00% 0.35% 0.00% 0.00% 0.00% 0.00% Argos, High Street, Chatham 0.05% 0.00% 0.00% 0.00% 0.10% 0.00% Comet, Marshwood Close, Canterbury 0.00% 0.00% 0.04% 0.00% 0.10% 0.00% Currys, Hempstead Valley Shopping Centre, Gillingham 0.05% 0.00% 0.04% 0.00% 0.00% 0.00% Argos, Ashford Retail Park, Ashford 0.00% 0.00% 0.00% 0.32% 0.00% 0.00% BHS, Hempstead Valley, Gillingham 0.09% 0.00% 0.00% 0.00% 0.00% 0.00% BHS, Marlowe Arcade, Canterbury 0.09% 0.00% 0.00% 0.00% 0.00% 0.00% Costco, West Thurrock Way, West Thurrock 0.09% 0.00% 0.00% 0.00% 0.00% 0.00% Dover 0. 09% 0. 00% 0. 00% 0. 00% 0. 00% 0. 00% Eastbourne Town Centre 0.00% 0.00% 0.08% 0.00% 0.00% 0.00% Ernest Jones, Hempstead Valley, Gillingham 0.00% 0.00% 0.08% 0.00% 0.00% 0.00% H Samuel, Whitefriars Shopping Centre, Canterbury 0.00% 0.00% 0.00% 0.00% 0.19% 0.00% Micallef Jewellers, Rainham Shopping Centre, Rainham 0.00% 0.00% 0.08% 0.00% 0.00% 0.00% Tesco, Manston Road, Ramsgate 0.00% 0.00% 0.00% 0.00% 0.19% 0.00% The Rainham Bookshop, Station Road, Rainham 0.00% 0.33% 0.00% 0.00% 0.00% 0.00% Walkers Bookshop, Broad Street, March 0.09% 0.00% 0.00% 0.00% 0.00% 0.00% Waterstones, Margarets Place, Canterbury 0.00% 0.00% 0.08% 0.00% 0.00% 0.00% WH Smith, Bluewater 0.00% 0.33% 0.00% 0.00% 0.00% 0.00% COMPARISON GOODS

Table B2.3 (continued) Market shares (%) Zone Location of stores 123456 STORES OUTSIDE SWALE BOROUGH WH Smith, Gatwick Airport, London 0.09% 0.00% 0.00% 0.00% 0.00% 0.00% BHS, The Liberty, Romford 0.00% 0.00% 0.08% 0.00% 0.00% 0.00% De Bradelei Wharf, Cambridge Road, Dover 0.00% 0.00% 0.08% 0.00% 0.00% 0.00% Kennedy's, High Street, Canterbury 0.00% 0.00% 0.00% 0.30% 0.00% 0.00% Maldon Town Centre 0.00% 0.00% 0.08% 0.00% 0.00% 0.00% Margate Town Centre 0.00% 0.00% 0.00% 0.00% 0.18% 0.00% Penenden Heath 0.09% 0.00% 0.00% 0.00% 0.00% 0.00% Primark, High Street, Chatham 0.09% 0.00% 0.00% 0.00% 0.00% 0.00% Ramsgate 0.00% 0.31% 0.00% 0.00% 0.00% 0.00% Canterbury Retail Park, Sturry Road, Canterbury 0.00% 0.00% 0.00% 0.13% 0.08% 0.00% Carpetright, Horsted Retail Park, Maidstone Road, Chatham 0.04% 0.14% 0.00% 0.00% 0.00% 0.00% Chainstore Discount Warehouse, Broad Oak Road, Canterbury 0. 04% 0. 00% 0. 00% 0. 00% 0. 08% 0. 00% Horsted Retail Park, Chatham 0.00% 0.00% 0.07% 0.00% 0.00% 0.00% Tunbridge Wells Town Centre 0.04% 0.00% 0.03% 0.00% 0.00% 0.00% Westwood Cross Shopping Centre, Margate Road, Broadstairs 0.00% 0.00% 0.00% 0.00% 0.15% 0.00% Screwfix, Wincheap Industrial Estate, Canterbury 0.00% 0.00% 0.00% 0.00% 0.07% 0.26% Wyevale Garden Centre, Capstone Road, Gillingham 0.03% 0.00% 0.03% 0.00% 0.00% 0.00% John Lewis, Oxford Street, London 0.00% 0.00% 0.00% 0.17% 0.03% 0.00% Tesco, Rainham Shopping Centre, Rainham 0.00% 0.17% 0.01% 0.00% 0.00% 0.00% Comet, Bellingham Way, Maidstone 0.00% 0.00% 0.06% 0.00% 0.00% 0.00% Currys, Chequers Centre, Maidstone 0.00% 0.00% 0.06% 0.00% 0.00% 0.00% Makro, Charlton, London 0.00% 0.00% 0.00% 0.21% 0.00% 0.00% COMPARISON GOODS

Table B2.3 (continued) Market shares (%) Zone Location of stores 123456 STORES OUTSIDE SWALE BOROUGH Comet, Fossetts Drive, Southend-on-Sea 0.06% 0.00% 0.00% 0.00% 0.00% 0.00% Habitat, St Andrews Close, Canterbury 0.00% 0.00% 0.00% 0.00% 0.02% 0.38% Nasons, High Street, Canterbury 0.00% 0.00% 0.01% 0.17% 0.00% 0.00% Marks & Spencer, St Georges Street, Canterbury 0.01% 0.00% 0.00% 0.04% 0.05% 0.09% Argos, High Street, Maidstone 0.00% 0.00% 0.05% 0.00% 0.00% 0.00% Harveys, City Retail Park, Canterbury 0.00% 0.00% 0.00% 0.04% 0.08% 0.00% Boots, Chiswick, High Road, London 0.00% 0.17% 0.00% 0.00% 0.00% 0.00% Boots, Gravel Walk, Canterbury 0.00% 0.17% 0.00% 0.00% 0.00% 0.00% Boots, High Street, Gillingham 0.00% 0.17% 0.00% 0.00% 0.00% 0.00% Charing Pharmacy, The Surgery Close, Ashford 0.00% 0.00% 0.00% 0.17% 0.00% 0.00% Chichester Town Centre 0.00% 0.00% 0.00% 0.00% 0.10% 0.00% Sainsbury' s, Reeves Way, Chesterfield, Whitstable 0. 00% 0. 00% 0. 00% 0. 00% 0. 10% 0. 00% The Body Shop, Rose Lane, Canterbury 0.00% 0.00% 0.00% 0.00% 0.10% 0.00% Argos, Strood Retail Park, Rochester 0.05% 0.00% 0.00% 0.00% 0.00% 0.00% Bang & Olufsen, Burgate, Canterbury 0.00% 0.00% 0.00% 0.00% 0.00% 0.35% Manchester City Centre 0.00% 0.00% 0.00% 0.00% 0.00% 0.35% Romford Town Centre 0.00% 0.16% 0.00% 0.00% 0.00% 0.00% Tesco, Courteney Road, Rainham 0.00% 0.16% 0.00% 0.00% 0.00% 0.00% Allied Carpets, London Road, Gillingham 0.00% 0.00% 0.03% 0.00% 0.00% 0.00% Argos, Hempstead Valley, Gillingham 0.04% 0.00% 0.00% 0.00% 0.00% 0.00% BC Ceramics, Bloors Lane, Rainham 0.00% 0.14% 0.00% 0.00% 0.00% 0.00% Beds Direct, New Road, Chatham 0.00% 0.00% 0.00% 0.00% 0.08% 0.00% COMPARISON GOODS

Table B2.3 (continued) Market shares (%) Zone Location of stores 123456 STORES OUTSIDE SWALE BOROUGH Charing 0.00% 0.00% 0.00% 0.13% 0.00% 0.00% Clarkes Furniturers, Stacey Road, Maidstone 0.00% 0.00% 0.03% 0.00% 0.00% 0.00% Dreams, Ambley Road, Gillingham Retail Park, Gillingham 0.00% 0.14% 0.00% 0.00% 0.00% 0.00% Harveys, Earlsford, Maidstone 0.00% 0.00% 0.03% 0.00% 0.00% 0.00% Land of Leather, London Road, Maidstone 0.04% 0.00% 0.00% 0.00% 0.00% 0.00% Oakridge Furniture, Crumlin Road, Crumlin 0.00% 0.00% 0.00% 0.00% 0.08% 0.00% Saxon Leather, Manchester Road, Bolton 0.00% 0.00% 0.00% 0.00% 0.08% 0.00% Stour Retail Park, Stour Crescent, Canterbury 0.00% 0.00% 0.03% 0.00% 0.00% 0.00% T J Hughes, Pads Hill, Maidstone 0.01% 0.00% 0.00% 0.00% 0.05% 0.00% B&Q, Fossetts Way, Eastern Avenue, Southend-on-Sea 0.03% 0.00% 0.00% 0.00% 0.00% 0.00% B&Q, Prospect Place Retail Park, Westgate Road, Dartford 0.03% 0.00% 0.00% 0.00% 0.00% 0.00% B&Q, Rainham shopping Centre, Rainham 0. 00% 0. 12% 0. 00% 0. 00% 0. 00% 0. 00% Blean, Canterbury 0.00% 0.00% 0.00% 0.00% 0.00% 0.26% Grafty Garden Centre, Grafty Green, Lenham 0.00% 0.00% 0.00% 0.00% 0.07% 0.00% Homebase, Wincheap Industrial Estate, Canterbury 0.03% 0.00% 0.00% 0.00% 0.00% 0.00% Jewson, Courteney Road, Gillingham 0.00% 0.00% 0.03% 0.00% 0.00% 0.00% Johnsons, Station Road, Rainham, Gillingham 0.00% 0.12% 0.00% 0.00% 0.00% 0.00% M&D Supplies, Canterbury 0.00% 0.00% 0.00% 0.00% 0.07% 0.00% Wickes, Ashford Business Park, Sevington, Ashford 0.00% 0.00% 0.00% 0.12% 0.00% 0.00% Wilkinsons, York Street, Ramsgate 0.00% 0.00% 0.03% 0.00% 0.00% 0.00% Wyevale Garden Centre, Maidstone Road, Paddock Wood, Tonbridge 0.00% 0.12% 0.00% 0.00% 0.00% 0.00% Comet, Marshwood Close, Sturry Road, Canterbury 0.00% 0.00% 0.01% 0.00% 0.00% 0.12% COMPARISON GOODS

Table B2.3 (continued) Market shares (%) Zone Location of stores 123456 STORES OUTSIDE SWALE BOROUGH Tesco, Manston Road, Margate 0.00% 0.00% 0.00% 0.00% 0.06% 0.00% BHS, Hemstead Valley Shopping Centre, Gillingham 0.00% 0.04% 0.01% 0.00% 0.00% 0.00% Asda, Prospect Place, Dartford 0.00% 0.00% 0.01% 0.00% 0.00% 0.00% Currys, High Street, Chatham 0.02% 0.00% 0.00% 0.00% 0.00% 0.00% MFI, Gillingham Business Park, Gillingham, 0.00% 0.00% 0.01% 0.00% 0.00% 0.00% Purfleet Town Centre 0.02% 0.00% 0.00% 0.00% 0.00% 0.00% Tesco, Lunsford Park, Larkfield, Aylesford 0.00% 0.00% 0.01% 0.00% 0.00% 0.00% Wilkinson, High Street, Gillingham 0.00% 0.05% 0.00% 0.00% 0.00% 0.00% Wrights, Waterloo Street, Maidstone 0.00% 0.00% 0.01% 0.00% 0.00% 0.00% Asda, Maidstone Road, Chatham 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% Beds 4 Us, Wincheap Retail Estate, Canterbury 0.00% 0.00% 0.00% 0.00% 0.02% 0.00% BHS, King Street, Maidstone 0. 01% 0. 00% 0. 00% 0. 00% 0. 00% 0. 00% Broad Oak, Canterbury 0.00% 0.00% 0.00% 0.04% 0.00% 0.00% Debenhams, Elwick Road, Kingsnorth, Ashford 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% Dreams, Wincheap, Canterbury 0.00% 0.00% 0.00% 0.04% 0.00% 0.00% Dunelm, South View, Hersden, Canterbury 0.00% 0.00% 0.00% 0.00% 0.02% 0.00% Fabric Warehouse, Maidstone Industrial Estate, Maidstone 0.00% 0.00% 0.01% 0.00% 0.00% 0.00% Laura Ashley, Maynard Road, Canterbury 0.00% 0.00% 0.00% 0.04% 0.00% 0.00% Linens Direct, Week Street, Maidstone 0.00% 0.00% 0.01% 0.00% 0.00% 0.00% Local stores, Bromley 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% Marks & Spencer, Week Street, Maidstone 0.00% 0.00% 0.01% 0.00% 0.00% 0.00% Primark, Week Street, Maidstone 0.00% 0.00% 0.01% 0.00% 0.00% 0.00% COMPARISON GOODS

Table B2.3 (continued) Market shares (%) Zone Location of stores 123456 STORES OUTSIDE SWALE BOROUGH Rosebys, Sandgate Road, Folkstone 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% TK Maxx, Ashford Retail Park, Ashford 0.00% 0.00% 0.00% 0.04% 0.00% 0.00% Lakeside 0.58% 0.31% 0.40% 0.20% 0.00% 0.00% Canterbury City Centre 1.97% 5.20% 6.66% 28.64% 44.28% 55.20% Maidstone Town Centre 11.91% 4.21% 12.14% 4.24% 0.66% 0.00% Blue Water 3.34% 8.78% 5.87% 4.65% 1.40% 0.79% Total expenditure in stores outside Swale Borough by residents of zones 1-6

30.5% 50.3% 37.2% 52.6% 58.6% 75.2% COMPARISON GOODS Table B2.3 (continued) Market shares (%) Zone Location of stores 123456 OTHER Catalogue / mail order 2.36% 2.78% 2.55% 1.75% 1.50% 2.71% Internet (warehouse) 4.24% 3.77% 3.27% 3.27% 3.97% 3.90% Internet (shelf pick) 1.47% 1.02% 1.25% 1.33% 1.23% 0.12% of which shelf picked from stores in Swale Borough 0.74% 0.51% 0.63% 0.67% 0.61% 0.06% in Zone 1 0.17% 0.12% 0.15% 0.16% 0.14% 0.01% in Zone 2 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% in Zone 3 0.47% 0.33% 0.40% 0.42% 0.39% 0.04% in Zone 4 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% in Zone 5 0.09% 0.06% 0.08% 0.08% 0.08% 0.01% in Zone 6 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% of which shelf picked from stores outside Swale Borough 0.63% 0.08% 0.10% 0.11% 0.10% 0.01% Total other expenditure

Grand total 100% 100% 100% 100% 100% 100%

Sources/notes for Table B2.3 1.All market shares are sourced from household survey except 'other' (Internet shopping) 2. Total Internet shopping market share is sourced from household survey. It is then assumed that 75% of all Internet shopping is fulfilled from non-retail warehouses and 25% from shelf-picking from traditional retail floorspace. This reflects advice in Experian Retail Planner Note 8.1 (pp17-18, August 2010). Shelf picking market shares are then calculated based on the overall market shares of stores each of the zones, stores in the Borough and stores beyond the study area

8.07% 7.57% 7.08% 6.35% 6.69% 6.73% COMPARISON GOODS

Table B2.4 Spending patterns (£m) Zone All zones All zones Location of stores 123456total (£m) total (%) STORES IN SWALE BOROUGH Zone 1 Sheerness town centre Sheerness town centre 29.8 0.3 0.6 0.0 0.1 0.0 30.8 7.6% Minster 0.8 0.0 0.0 0.0 0.0 0.0 0.8 0.21% Tesco, Bridge Road, Sheerness 7.2 0.1 0.4 0.0 0.1 0.0 7.7 1.9% Brittain & Hobbs, High Street, Sheerness 1.5 0.0 0.1 0.0 0.0 0.0 1.6 0.4% Boots, High Street, Sheerness 1.5 0.0 0.0 0.0 0.0 0.0 1.5 0.4% Honour Furnishing, High Street, Sheerness 0.7 0.0 0.0 0.0 0.0 0.0 0.7 0.2% Superdrug, High Street, Sheerness 0.6 0.0 0.0 0.0 0.0 0.0 0.6 0.1% H Samuel, High Street, Sheerness 0.3 0.0 0.0 0.0 0.0 0.0 0.3 0.1% New Look, High Street, Sheerness 0.3 0.0 0.0 0.0 0.0 0.0 0.3 0.1% Savers, High Street, Sheerness 020.2 000.0 000.0 000.0 000.0 000.0 020.2 00%0.0% Car, Home & Garden, High Street, Sheerness 0.1 0.0 0.0 0.0 0.0 0.0 0.1 0.0% Bon Marche, High Street, Sheerness 0.2 0.0 0.0 0.0 0.0 0.0 0.2 0.0% Peacocks, High Street, Sheerness 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Rosebys, High Street, Sheerness 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Gemini, High Street, Sheerness 0.1 0.0 0.0 0.0 0.0 0.0 0.1 0.0% Paydens, High Street, Sheerness 0.1 0.0 0.0 0.0 0.0 0.0 0.1 0.0% Currys, High Street, Sheerness 0.1 0.0 0.0 0.0 0.0 0.0 0.1 0.0% Aldi, Millennium Way, Sheerness 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Chain Store Massacre, Bank House, Broadway, Sheerness 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% KC Carpet Warehouse, High Street, Sheerness 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Sub-total

35041000020045.2 11.1%0.0 0.2 0.0 1.0 0.4 43.5 COMPARISON GOODS

Table B2.4 (continued) Spending patterns (£m) Zone All zones All zones Location of stores 123456total (£m) total (%) STORES IN SWALE BOROUGH Zone 1 (continued) Queenborough local centre Queenborough town centre 0.8 0.1 0.1 0.1 0.0 0.0 1.1 0.3% Co-op, Railway Terrace, Queenborough 0.2 0.0 0.0 0.0 0.0 0.0 0.2 0.1% Sub-total

Minster local centre Stones, Halfway Road, Minster 0.4 0.0 0.0 0.0 0.0 0.0 0.4 0.1% Halfway Pharmacy, Minster Road, Sheerness 0.2 0.0 0.0 0.0 0.0 0.0 0.2 0.1% Minster Pharmacy, Trafalgar Parade, Minster on Sea 0.2 0.0 0.0 0.0 0.0 0.0 0.2 0.0% Co-op, Halfway Road, Minster on Sea, Sheerness 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Co-op, Queens Road, Minster 0.3% 1.3 0.0 0.0 0.1 0.1 0.1 1.0 010.1 000.0 000.0 000.0 000.0 000.0 010.1 00%0.0% Minster Pharmacy, Trafalgar Parade, Minster 0.1 0.0 0.0 0.0 0.0 0.0 0.1 0.0% Sub-total

Non central locations Jewson, Hope Street, Sheerness 0.1 0.0 0.0 0.0 0.0 0.0 0.1 0.0% Delmergate, St Georges Avenue, Sheerness 0.1 0.0 0.0 0.0 0.0 0.0 0.1 0.0% Mistry, Wood Street, Sheerness 0.1 0.0 0.0 0.0 0.0 0.0 0.1 0.0% Brians Warehouse, Beach Street, Sheerness 0.1 0.0 0.0 0.0 0.0 0.0 0.1 0.0% Cut & Paste, Queenborough Road, Sheerness 0.0 0.0 0.9 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Sub-total 0.5 0.1% Zone 1 sub-total

0.0 . . . 0.2% 0.9 0.0 0.0

. . . . . 0.0 0.0 0.0 0.0 0.0 0.5 59051.1 0.5 45.9

0.1 . . 47.9 11.8%0.0 0.2 COMPARISON GOODS

Table B2.4 (continued) Spending patterns (£m) Zone All zones All zones Location of stores 123456total (£m) total (%) STORES IN SWALE BOROUGH (continued) Zone 2 None 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Zone 2 sub-total

...... 0.0% 0.0 0.0 0.0 0.0 0.0 0.0 0.0 COMPARISON GOODS

Table B2.4 (continued) Spending patterns (£m) Zone All zones All zones Location of stores 123456total (£m) total (%) STORES IN SWALE BOROUGH (continued) Zone 3 Sittingbourne town centre Sittingbourne Town Centre 7.76 9.70 42.40 5.08 1.55 0.14 66.6 16.4% Boots, High Street, Sittingbourne 0.00 0.44 2.71 0.18 0.00 0.00 3.3 0.8% Argos, High Street, Sittingbourne 0.52 0.07 0.94 0.06 0.30 0.00 1.9 0.5% WH Smith, High Street, Sittingbourne 0.42 0.28 0.58 0.23 0.00 0.00 1.5 0.4% Currys, High Street, Sittingbourne 0.33 0.37 0.45 0.08 0.00 0.00 1.2 0.3% Wilkinsons, High Street, Sittingbourne 0.20 0.05 0.73 0.00 0.00 0.00 1.0 0.2% Brittain & Hobbs, Roman Square, Sittingbourne 0.09 0.23 0.53 0.06 0.02 0.00 0.9 0.2% Sainsbury's, Avenue of Remembrance, Sittingbourne 0.00 0.07 0.73 0.06 0.00 0.00 0.9 0.2% Co-op, East Street, Sittingbourne 0.00 0.07 0.49 0.12 0.00 0.00 0.7 0.2% Focus, West Street, Sittingbourne 0040.04 0050.05 0420.42 0080.08 0000.00 0000.00 060.6 01%0.1% Superdrug, High Street, Sittingbourne 0.00 0.15 0.25 0.00 0.00 0.00 0.4 0.1% Blackbourn TV, High Street, Sittingbourne 0.00 0.00 0.35 0.00 0.00 0.00 0.4 0.1% Sainsbury's, Roman Square, Sittingbourne 0.00 0.00 0.23 0.00 0.00 0.00 0.2 0.1% H Samuel, High Street, Sittingbourne 0.00 0.14 0.12 0.00 0.00 0.00 0.3 0.1% Blundells, High Street, Sittingbourne 0.00 0.00 0.21 0.01 0.00 0.00 0.2 0.1% Bon Marche, The Forum, Sittingbourne 0.00 0.00 0.22 0.00 0.00 0.00 0.2 0.1% Savers, The Forum, Sittingbourne 0.00 0.07 0.12 0.00 0.00 0.00 0.2 0.0% Purdys, The Forum, Sittingbourne 0.00 0.00 0.12 0.00 0.00 0.00 0.1 0.0% Peacocks, The Forum, Sittingbourne 0.00 0.00 0.00 0.00 0.11 0.00 0.1 0.0% Upchurch, Sittingbourne 0.00 0.15 0.00 0.00 0.00 0.00 0.15 0.0% COMPARISON GOODS

Table B2.4 (continued) Spending patterns (£m) Zone All zones All zones Location of stores 123456total (£m) total (%) STORES IN SWALE BOROUGH (continued) Zone 3 (continued) Harveys, The Forum, Sittingbourne 0.09 0.00 0.00 0.00 0.00 0.00 0.1 0.0% Autowash, High Street, Sittingbourne 0.00 0.00 0.08 0.00 0.00 0.00 0.1 0.0% British Heart Foundation, West Street, Sittingbourne 0.00 0.00 0.05 0.00 0.00 0.00 0.0 0.0% Sub-total

Milton Regis local centre Co-op, High Street, Milton Regis 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Milton Regis Town Centre 0.1 0.1 0.3 0.0 0.0 0.0 0.5 0.1% QS, High Street, Sittingbourne 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Lloyds, High Street, Milton Regis 0.1 0.0 0.6 0.0 0.0 0.0 0.6 0.1% Iceland, High Street, Sittingbourne 9.44 11.83000 51.74.0 5.971.97 0.14 81.09 19.9% 000.0 000.0 000.0 000.0 000.0 000.0 00%0.0% Walmsley Suite Superstore, High Street, Sittingbourne 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Sub-total

...... 0.3% 1.2 0.0 0.0 0.0 1.0 0.1 0.2 COMPARISON GOODS

Table B2.4 (continued) Spending patterns (£m) Zone All zones All zones Location of stores 123456total (£m) total (%) STORES IN SWALE BOROUGH (continued) Zone 3 (continued) Sittingbourne Retail Park Asda, Mill Way, Sittingbourne 0.1 0.1 1.5 0.1 0.0 0.0 1.8 0.5% Sittingbourne Retail Park 9.9 2.8 15.4 2.5 0.7 0.0 31.4 7.7% Homebase, Sittingbourne Retail Park, Sittingbourne 2.0 0.8 2.6 0.5 0.3 0.0 6.2 1.5% Currys, Sittingbourne Retail Park, Sittingbourne 0.8 0.2 1.1 0.2 0.1 0.0 2.4 0.6% Dunelm Mill, Sittingbourne Retail Park, Sittingbourne 0.6 0.4 0.8 0.0 0.3 0.0 2.1 0.5% Carpetright, Sittingbourne Retail Park, Sittingbourne 0.1 0.2 0.1 0.0 0.1 0.0 0.4 0.1% Paul Simon, Sittingbourne Retail Park, Sittingbourne 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Dreams, Sittingbourne Retail Park, Sittingbourne 0.1 0.0 0.1 0.0 0.0 0.0 0.2 0.0% Gerald Lukehurst, Sittingbourne Retail Park, Sittingbourne 0.0 0.1 0.1 0.0 0.0 0.0 0.2 0.0% Sub-total 13 6.6 474.7 21 7.7 333.3 161.6 000.0 44 8.8 11 0%.0% COMPARISON GOODS

Table B2.4 (continued) Spending patterns (£m) Zone All zones All zones Location of stores 123456total (£m) total (%) STORES IN SWALE BOROUGH (continued) Zone 3 (continued) Other Wickes, Cryalls Lane, Sittingbourne 0.1 0.0 0.4 0.0 0.0 0.0 0.5 0.1% Minster Sheppy Hospital, Barton Hill Drive, Sittingbourne 0.2 0.0 0.0 0.0 0.0 0.0 0.2 0.1% Screwfix, Trinity Trading Estate, Sittingbourne 0.1 0.0 0.1 0.0 0.0 0.0 0.2 0.0% Lloyds, London Road, Sitttingbourne 0.0 0.1 0.0 0.1 0.0 0.0 0.1 0.0% W Wilcox, Hawthorne Road, Sittingbourne 0.0 0.0 0.1 0.0 0.0 0.0 0.1 0.0% Memorial Hospital, Sittingbourne 0.0 0.0 0.1 0.0 0.0 0.0 0.1 0.0% Magic Carpets & Flooring, Eurolink Way, Sittingbourne 0.0 0.1 0.0 0.0 0.0 0.0 0.1 0.0% Axminster Tool, Sheppey Way, Bobbing, Sittingbourne 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Gardening World, Lower Hartlip Road, Sittingbourne 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% ShillinghurstShillinghurst NurseryNursery, OadOad StreetStreet, BordenBorden, SittingbourneSittingbourne 000.0 000.0 000.0 000.0 000.0 000.0 000.0 00%0.0% Tunstall, Sittingbourne 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Co-op, Grove Park, Sittingbourne 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Direct Domestics, Grayshot Close, Sittingbourne 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Howdens, Mill Way, Sittingbourne 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Washvac, Sittingbourne 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Kemsley Pharmacy, Grovehurst Road, Kemsley 0.0 0.3 0.5 0.0 0.0 0.0 0.8 0.19% Sub-total Zone 3 sub-total

46.6% 42.3% 137.9% 10.4% 0.0% 0.0% 237.2% 0.6% 371. 58943601129.5 0.1 31.8%3.6 23.7 9.4 17.075.8 COMPARISON GOODS

Table B2.4 (continued) Spending patterns (£m) Zone All zones All zones Location of stores 123456total (£m) total (%) STORES IN SWALE BOROUGH (continued) Zone 4 Teynham 0.0 0.0 0.0 0.6 0.0 0.0 0.6 0.1% WGS Stevens MPS, London Road, Teynham, Sittingbourne 0.0 0.0 0.0 0.1 0.0 0.0 0.1 0.0% Zone 4 sub-total

...... 0.2% 0.7 0.0 0.0 0.7 0.0 0.0 0.0 COMPARISON GOODS

Table B2.4 (continued) Spending patterns (£m) Zone All zones All zones Location of stores 123456total (£m) total (%) STORES IN SWALE BOROUGH (continued) Zone 5 Faversham town centre Faversham Town Centre 0.2 0.2 0.2 4.4 13.5 2.6 21.2 5.2% Boots, Preston Street, Faversham 0.0 0.0 0.0 0.3 1.3 0.1 1.7 0.4% Tesco, Crescent Road, Faversham 0.0 0.0 0.1 0.0 1.0 0.1 1.2 0.3% Boots, Preston Street, Faversham, 0.0 0.0 0.0 0.0 0.3 0.1 0.4 0.1% M & Co, Preston Street, Faversham 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Busy B's, West Street, Faversham 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Davies & Eason, Preston Street, Faversham 0.0 0.0 0.0 0.1 0.0 0.0 0.1 0.0% Superdrug, Preston Street, Faversham 0.0 0.0 0.0 0.0 0.1 0.0 0.1 0.0%

Non central locations M&J Supplies, St Johns Road, Faversham 0.0 0.0 0.0 0.0 0.2 0.0 0.2 0.0% R H Services, Queens Parade, Faversham 0.0 0.0 0.0 0.0 0.1 0.0 0.1 0.0% Morrisons, North Lane, Faversham 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Macknade, Selling Road, Faversham 0.0 0.1 0.0 0.0 0.0 0.0 0.1 0.0% Maytree Nursery, Courtney Road, Faversham 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% A Carlisle, Cross Lane, Faversham 0.0 0.0 0.0 0.0 0.1 0.0 0.1 0.0% Maknade, Selling Road, Faversham 0.0 0.1 0.0 0.0 0.0 0.0 0.1 0.0% Faversham Plumbing Centre, Stone Street, Faversham 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Zone 5 sub-total

. . . . 653025.3 6.2% 3.0 16.5 4.9 0.3 0.3 0.2 COMPARISON GOODS

Table B2.4 (continued) Spending patterns (£m) Zone All zones All zones Location of stores 123456total (£m) total (%) STORES IN SWALE BOROUGH (continued) Zone 6 None 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Zone 6 sub-total

Total expenditure in stores in Swale Borough by residents of zones 1-6 69.8 17.8 77.2 15.0 20.3 3.1 203.3 50.0%

...... 0.0% 0.0 0.0 0.0 0.0 0.0 0.0 0.0 COMPARISON GOODS

Table B2.4 (continued) Spending patterns (£m) Zone All zones All zones Location of stores 123456total (£m) total (%) STORES OUTSIDE SWALE BOROUGH Hempstead Valley Shopping Centre, Gillingham 2.4 3.2 3.1 0.1 0.0 0.0 8.9 2.18% Chatham Town Centre 2.2 1.1 2.1 0.2 0.3 0.0 5.9 1.45% Gillingham Town Centre 1.7 1.0 1.4 0.4 0.0 0.0 4.5 1.11% Savacentre, Hempstead Valley, Gillingham 1.7 1.0 0.8 0.0 0.1 0.0 3.6 0.89% B&Q, Will Adams Way, Gillingham 1.1 0.9 0.6 0.0 0.0 0.0 2.6 0.65% Central London 0.4 0.5 0.8 0.5 0.2 0.1 2.5 0.61% Marks & Spencer, Hempstead Valley, Gillingham 0.9 0.2 1.0 0.1 0.0 0.0 2.2 0.54% Ashford Town Centre 0.4 0.0 0.1 1.0 0.4 0.1 2.0 0.49% Rainham Town Centre 0.1 1.2 0.3 0.0 0.0 0.0 1.6 0.40% B&Q, Reeves Way, Chestfield, Whitstable 0.0 0.0 0.0 0.1 0.6 0.3 1.0 0.24% B&Q, Sturry Road, Canterbury 0.0 0.0 0.0 0.1 0.8 0.1 0.9 0.23%

Marks & Spencer, Whitefriars Shopping Centre, Canterbury 0.0 0.1 0.1 0.1 0.2 0.3 0.9 0.22% Wincheap Retail Park, Canterbury 0.0 0.0 0.0 0.2 0.4 0.2 0.9 0.21% Argos, Marshwood Close, Canterbury 0.0 0.0 0.1 0.1 0.4 0.2 0.8 0.20%

Currys, Canterbury City Retail Park, Canterbury 0.0 0.0 0.1 0.1 0.4 0.2 0.7 0.18% Bromley Town Centre 0.3 0.0 0.4 0.0 0.0 0.0 0.7 0.17% Whitstable Town Centre 0.0 0.0 0.1 0.0 0.3 0.2 0.7 0.16% Comet, Maidstone Road, Rochester 0.1 0.2 0.3 0.0 0.0 0.0 0.7 0.16% COMPARISON GOODS

Table B2.4 (continued) Spending patterns (£m) Zone All zones All zones Location of stores 123456total (£m) total (%) STORES OUTSIDE SWALE BOROUGH Fenwicks, St Georges Street, Canterbury 0.1 0.0 0.0 0.2 0.1 0.2 0.6 0.14% John Lewis, Bluewater Shopping Centre, Greenhithe 0.0 0.0 0.4 0.1 0.1 0.0 0.6 0.14% Dockside Outlet, Maritime Way, Chatham 0.2 0.1 0.1 0.0 0.0 0.0 0.5 0.11% Matalan, Stour Retail Park, Canterbury 0.0 0.1 0.1 0.0 0.2 0.0 0.5 0.11% Tesco, Millstrood Road, Whitstable 0.0 0.1 0.1 0.0 0.1 0.2 0.5 0.11% Ikea, Lakeside Retail Park, West Thurrock 0.0 0.2 0.2 0.0 0.0 0.0 0.5 0.11% Ashford Designer Outlet, Kimberley Way, Ashford 0.0 0.0 0.2 0.2 0.0 0.0 0.4 0.09% Asda, St Peters Street, Maidstone 0.0 0.0 0.4 0.0 0.0 0.0 0.4 0.09% Asda, Sturry Road, Canterbury 0.0 0.0 0.0 0.1 0.2 0.1 0.4 0.09% Debenhams, Guildhall Street, Canterbury 0.0 0.0 0.1 0.0 0.0 0.2 0.3 0.08% Comet, Aylesford Retail Park, Quarrywood, Aylesford 0.1 0.0 0.2 0.0 0.0 0.0 0.3 0.07% Lloyds, Rainham Shopping Centre, Rainham 000.0 040.4 000.0 000.0 000.0 000.0 040.4 0. 09% Rochester Town Centre 0.1 0.1 0.1 0.0 0.0 0.0 0.3 0.08% Notcutts, Newnham Court, Bearsted Road, Weavering 0.1 0.0 0.2 0.0 0.0 0.0 0.3 0.07% Currys, Horsted Retail Park, Maidstone Road, Chatham 0.1 0.1 0.0 0.0 0.0 0.0 0.3 0.07% PC World, Horstead Retail Park, Chatham 0.1 0.0 0.2 0.0 0.0 0.0 0.3 0.07% DFS, London Road, Maidstone 0.1 0.0 0.1 0.0 0.0 0.0 0.3 0.07% Lenleys, Roper Road, Canterbury 0.0 0.0 0.0 0.1 0.0 0.1 0.3 0.07% Ashford Retail Park 0.0 0.0 0.1 0.2 0.0 0.0 0.3 0.06% Furniture Village, Will Adams Way, Gillingham 0.0 0.1 0.1 0.0 0.0 0.0 0.3 0.07% B&Q, Thanet Way, Whitstable 0.0 0.0 0.0 0.0 0.2 0.0 0.2 0.06% PC World, Canterbury City Retail Park, Canterbury 0.0 0.0 0.0 0.1 0.2 0.0 0.2 0.06% COMPARISON GOODS

Table B2.4 (continued) Spending patterns (£m) Zone All zones All zones Location of stores 123456total (£m) total (%) STORES OUTSIDE SWALE BOROUGH Lakeland Longmarket, Canterbury 0.1 0.1 0.0 0.0 0.0 0.0 0.2 0.06% The Bookmark, Rainham Shopping Centre, Rainham 0.0 0.1 0.1 0.0 0.0 0.0 0.3 0.06% Tiffany & Co, Central London 0.0 0.0 0.1 0.1 0.0 0.0 0.2 0.06% McArthur Glen, Kimberley Way, Ashford 0.1 0.0 0.0 0.1 0.0 0.0 0.2 0.05% Next, Whitefriars Shopping Centre, Canterbury 0.0 0.0 0.1 0.0 0.1 0.0 0.2 0.05% Westwood Croft Shopping Centre, Canterbury 0.0 0.0 0.0 0.0 0.2 0.0 0.2 0.05% Dunelm Mill, Wincheap, Canterbury 0.0 0.0 0.0 0.0 0.2 0.0 0.2 0.05% Currys, Long Market, Canterbury 0.0 0.0 0.0 0.1 0.0 0.1 0.2 0.05% Westwood Cross, Margate Road, Broadstairs 0.0 0.0 0.1 0.0 0.1 0.0 0.2 0.05% Debenhams, High Street, Chatham 0.1 0.1 0.0 0.0 0.0 0.0 0.2 0.05% Morrisons, Ten Perch Road, Canterbury 0.0 0.1 0.0 0.0 0.0 0.1 0.2 0.05% Strood Retail Park, Rochester 000.0 010.1 010.1 000.0 000.0 000.0 020.2 0. 05% Harveys, Gillingham Business Park, Gillingham 0.2 0.0 0.0 0.0 0.0 0.0 0.2 0.04% Boots, Chequers Centre, Maidstone 0.1 0.0 0.1 0.1 0.0 0.0 0.2 0.04% Sainsbury's, Hempstead Valley, Gillingham 0.0 0.2 0.0 0.0 0.0 0.0 0.2 0.05% Wilkinsons, Rainham Shopping Centre, Rainham 0.0 0.2 0.0 0.0 0.0 0.0 0.2 0.05% Maidstone Town Centre 0.0 0.0 0.1 0.0 0.0 0.0 0.2 0.04% Headcorn Town Centre 0.0 0.1 0.0 0.0 0.0 0.0 0.2 0.04% Currys, Norman Road, Ashford 0.0 0.0 0.0 0.1 0.0 0.0 0.2 0.04% Gerald Lukehurst, High Street, Rainham 0.0 0.1 0.0 0.0 0.0 0.0 0.2 0.04% Lucas, Station Road, Headcorn, Ashford 0.0 0.0 0.1 0.0 0.0 0.0 0.1 0.04% Herne Bay Town Centre 0.0 0.0 0.0 0.0 0.1 0.1 0.1 0.03% COMPARISON GOODS

Table B2.4 (continued) Spending patterns (£m) Zone All zones All zones Location of stores 123456total (£m) total (%) STORES OUTSIDE SWALE BOROUGH Argos, Hempstead Valley Shopping Centre, Gillingham 0.1 0.1 0.0 0.0 0.0 0.0 0.1 0.04% B&Q, Norman Road, Ashford 0.0 0.0 0.0 0.1 0.0 0.0 0.1 0.03% Boots, Hempstead Valley Shopping Centre, Gillingham 0.0 0.1 0.1 0.0 0.0 0.0 0.1 0.03% Boots, Rainham Shopping Centre, Rainham 0.0 0.1 0.0 0.0 0.0 0.0 0.1 0.04% Argos, High Street, Chatham 0.1 0.0 0.0 0.0 0.1 0.0 0.1 0.03% Comet, Marshwood Close, Canterbury 0.0 0.0 0.1 0.0 0.1 0.0 0.1 0.03% Currys, Hempstead Valley Shopping Centre, Gillingham 0.1 0.0 0.1 0.0 0.0 0.0 0.1 0.03% Argos, Ashford Retail Park, Ashford 0.0 0.0 0.0 0.1 0.0 0.0 0.1 0.03% BHS, Hempstead Valley, Gillingham 0.1 0.0 0.0 0.0 0.0 0.0 0.1 0.03% BHS, Marlowe Arcade, Canterbury 0.1 0.0 0.0 0.0 0.0 0.0 0.1 0.03% Costco, West Thurrock Way, West Thurrock 0.1 0.0 0.0 0.0 0.0 0.0 0.1 0.03% Dover 010.1 000.0 000.0 000.0 000.0 000.0 010.1 0. 03% Eastbourne Town Centre 0.0 0.0 0.1 0.0 0.0 0.0 0.1 0.03% Ernest Jones, Hempstead Valley, Gillingham 0.0 0.0 0.1 0.0 0.0 0.0 0.1 0.03% H Samuel, Whitefriars Shopping Centre, Canterbury 0.0 0.0 0.0 0.0 0.1 0.0 0.1 0.03% Micallef Jewellers, Rainham Shopping Centre, Rainham 0.0 0.0 0.1 0.0 0.0 0.0 0.1 0.03% Tesco, Manston Road, Ramsgate 0.0 0.0 0.0 0.0 0.1 0.0 0.1 0.03% The Rainham Bookshop, Station Road, Rainham 0.0 0.1 0.0 0.0 0.0 0.0 0.1 0.03% Walkers Bookshop, Broad Street, March 0.1 0.0 0.0 0.0 0.0 0.0 0.1 0.03% Waterstones, Margarets Place, Canterbury 0.0 0.0 0.1 0.0 0.0 0.0 0.1 0.03% WH Smith, Bluewater 0.0 0.1 0.0 0.0 0.0 0.0 0.1 0.03% COMPARISON GOODS

Table B2.4 (continued) Spending patterns (£m) Zone All zones All zones Location of stores 123456total (£m) total (%) STORES OUTSIDE SWALE BOROUGH WH Smith, Gatwick Airport, London 0.1 0.0 0.0 0.0 0.0 0.0 0.1 0.03% BHS, The Liberty, Romford 0.0 0.0 0.1 0.0 0.0 0.0 0.1 0.03% De Bradelei Wharf, Cambridge Road, Dover 0.0 0.0 0.1 0.0 0.0 0.0 0.1 0.03% Kennedy's, High Street, Canterbury 0.0 0.0 0.0 0.1 0.0 0.0 0.1 0.03% Maldon Town Centre 0.0 0.0 0.1 0.0 0.0 0.0 0.1 0.03% Margate Town Centre 0.0 0.0 0.0 0.0 0.1 0.0 0.1 0.03% Penenden Heath 0.1 0.0 0.0 0.0 0.0 0.0 0.1 0.02% Primark, High Street, Chatham 0.1 0.0 0.0 0.0 0.0 0.0 0.1 0.02% Ramsgate 0.0 0.1 0.0 0.0 0.0 0.0 0.1 0.03% Canterbury Retail Park, Sturry Road, Canterbury 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.02% Carpetright, Horsted Retail Park, Maidstone Road, Chatham 0.0 0.1 0.0 0.0 0.0 0.0 0.1 0.02% Chainstore Discount Warehouse, Broad Oak Road, Canterbury 000.0 000.0 000.0 000.0 000.0 000.0 010.1 0. 02% Horsted Retail Park, Chatham 0.0 0.0 0.1 0.0 0.0 0.0 0.1 0.02% Tunbridge Wells Town Centre 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.02% Westwood Cross Shopping Centre, Margate Road, Broadstairs 0.0 0.0 0.0 0.0 0.1 0.0 0.1 0.02% Screwfix, Wincheap Industrial Estate, Canterbury 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.02% Wyevale Garden Centre, Capstone Road, Gillingham 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.02% John Lewis, Oxford Street, London 0.0 0.0 0.0 0.1 0.0 0.0 0.1 0.02% Tesco, Rainham Shopping Centre, Rainham 0.0 0.1 0.0 0.0 0.0 0.0 0.1 0.02% Comet, Bellingham Way, Maidstone 0.0 0.0 0.1 0.0 0.0 0.0 0.1 0.02% Currys, Chequers Centre, Maidstone 0.0 0.0 0.1 0.0 0.0 0.0 0.1 0.02% Makro, Charlton, London 0.0 0.0 0.0 0.1 0.0 0.0 0.1 0.02% COMPARISON GOODS

Table B2.4 (continued) Spending patterns (£m) Zone All zones All zones Location of stores 123456total (£m) total (%) STORES OUTSIDE SWALE BOROUGH Comet, Fossetts Drive, Southend-on-Sea 0.1 0.0 0.0 0.0 0.0 0.0 0.1 0.02% Habitat, St Andrews Close, Canterbury 0.0 0.0 0.0 0.0 0.0 0.1 0.1 0.02% Nasons, High Street, Canterbury 0.0 0.0 0.0 0.1 0.0 0.0 0.1 0.02% Marks & Spencer, St Georges Street, Canterbury 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.02% Argos, High Street, Maidstone 0.0 0.0 0.1 0.0 0.0 0.0 0.1 0.02% Harveys, City Retail Park, Canterbury 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.01% Boots, Chiswick, High Road, London 0.0 0.1 0.0 0.0 0.0 0.0 0.1 0.02% Boots, Gravel Walk, Canterbury 0.0 0.1 0.0 0.0 0.0 0.0 0.1 0.02% Boots, High Street, Gillingham 0.0 0.1 0.0 0.0 0.0 0.0 0.1 0.02% Charing Pharmacy, The Surgery Close, Ashford 0.0 0.0 0.0 0.1 0.0 0.0 0.1 0.02% Chichester Town Centre 0.0 0.0 0.0 0.0 0.1 0.0 0.1 0.01% Sainsbury' s, Reeves Way, Chesterfield, Whitstable 000.0 000.0 000.0 000.0 010.1 000.0 010.1 0. 01% The Body Shop, Rose Lane, Canterbury 0.0 0.0 0.0 0.0 0.1 0.0 0.1 0.01% Argos, Strood Retail Park, Rochester 0.1 0.0 0.0 0.0 0.0 0.0 0.1 0.01% Bang & Olufsen, Burgate, Canterbury 0.0 0.0 0.0 0.0 0.0 0.1 0.1 0.02% Manchester City Centre 0.0 0.0 0.0 0.0 0.0 0.1 0.1 0.02% Romford Town Centre 0.0 0.1 0.0 0.0 0.0 0.0 0.1 0.02% Tesco, Courteney Road, Rainham 0.0 0.1 0.0 0.0 0.0 0.0 0.1 0.02% Allied Carpets, London Road, Gillingham 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.01% Argos, Hempstead Valley, Gillingham 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.01% BC Ceramics, Bloors Lane, Rainham 0.0 0.1 0.0 0.0 0.0 0.0 0.1 0.01% Beds Direct, New Road, Chatham 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.01% COMPARISON GOODS

Table B2.4 (continued) Spending patterns (£m) Zone All zones All zones Location of stores 123456total (£m) total (%) STORES OUTSIDE SWALE BOROUGH Charing 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.01% Clarkes Furniturers, Stacey Road, Maidstone 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.01% Dreams, Ambley Road, Gillingham Retail Park, Gillingham 0.0 0.1 0.0 0.0 0.0 0.0 0.1 0.01% Harveys, Earlsford, Maidstone 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.01% Land of Leather, London Road, Maidstone 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.01% Oakridge Furniture, Crumlin Road, Crumlin 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.01% Saxon Leather, Manchester Road, Bolton 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.01% Stour Retail Park, Stour Crescent, Canterbury 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.01% T J Hughes, Pads Hill, Maidstone 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.01% B&Q, Fossetts Way, Eastern Avenue, Southend-on-Sea 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.01% B&Q, Prospect Place Retail Park, Westgate Road, Dartford 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.01% B&Q, Rainham shopping Centre, Rainham 000.0 010.1 000.0 000.0 000.0 000.0 010.1 0. 01% Blean, Canterbury 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.01% Grafty Garden Centre, Grafty Green, Lenham 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.01% Homebase, Wincheap Industrial Estate, Canterbury 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.01% Jewson, Courteney Road, Gillingham 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.01% Johnsons, Station Road, Rainham, Gillingham 0.0 0.1 0.0 0.0 0.0 0.0 0.1 0.01% M&D Supplies, Canterbury 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.01% Wickes, Ashford Business Park, Sevington, Ashford 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.01% Wilkinsons, York Street, Ramsgate 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.01% Wyevale Garden Centre, Maidstone Road, Paddock Wood, Tonbridge 0.0 0.1 0.0 0.0 0.0 0.0 0.1 0.01% Comet, Marshwood Close, Sturry Road, Canterbury 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.01% COMPARISON GOODS

Table B2.4 (continued) Spending patterns (£m) Zone All zones All zones Location of stores 123456total (£m) total (%) STORES OUTSIDE SWALE BOROUGH Tesco, Manston Road, Margate 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.01% BHS, Hemstead Valley Shopping Centre, Gillingham 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.01% Asda, Prospect Place, Dartford 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.00% Currys, High Street, Chatham 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.00% MFI, Gillingham Business Park, Gillingham, 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.00% Purfleet Town Centre 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.00% Tesco, Lunsford Park, Larkfield, Aylesford 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.00% Wilkinson, High Street, Gillingham 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.01% Wrights, Waterloo Street, Maidstone 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.00% Asda, Maidstone Road, Chatham 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.00% Beds 4 Us, Wincheap Retail Estate, Canterbury 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.00% BHS, King Street, Maidstone 000.0 000.0 000.0 000.0 000.0 000.0 000.0 0. 00% Broad Oak, Canterbury 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.00% Debenhams, Elwick Road, Kingsnorth, Ashford 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.00% Dreams, Wincheap, Canterbury 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.00% Dunelm, South View, Hersden, Canterbury 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.00% Fabric Warehouse, Maidstone Industrial Estate, Maidstone 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.00% Laura Ashley, Maynard Road, Canterbury 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.00% Linens Direct, Week Street, Maidstone 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.00% Local stores, Bromley 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.00% Marks & Spencer, Week Street, Maidstone 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.00% Primark, Week Street, Maidstone 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.00% COMPARISON GOODS

Table B2.4 (continued) Spending patterns (£m) Zone All zones All zones Location of stores 123456total (£m) total (%) STORES OUTSIDE SWALE BOROUGH Rosebys, Sandgate Road, Folkstone 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% TK Maxx, Ashford Retail Park, Ashford 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% Lakeside 0.7 0.1 0.6 0.1 0.0 0.0 1.4 0.3% Canterbury City Centre 2.2 2.2 9.2 10.5 25.9 9.6 59.7 14.7% Maidstone Town Centre 13.5 1.8 16.8 1.5 0.4 0.0 34.1 8.4% Bluewater 3.8 3.7 8.1 1.7 0.8 0.1 18.3 4.5% Total expenditure in stores outside Swale Borough by residents of zones 1-6

34.7 21.251.5 19.234.4 13.1 174.1 42.8% COMPARISON GOODS

Table B2.4 (continued) Spending patterns (£m) Zone All zones All zones Location of stores 123456total (£m) total (%) OTHER Catalogue / mail order 2.7 1.2 3.5 0.6 0.9 0.5 9.4 2.3% Internet (warehouse) 4.8 1.6 4.5 1.2 2.3 0.7 15.1 3.7% Internet (shelf pick) 1.7 0.4 1.7 0.5 0.7 0.0 5.1 1.2% of which shelf picked from stores in Swale Borough 0.8 0.2 0.9 0.2 0.4 0.0 2.5 0.6% in Zone 1 0.2 0.1 0.2 0.1 0.1 0.0 0.6 0.1% in Zone 2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% in Zone 3 0.5 0.1 0.6 0.2 0.2 0.0 1.6 0.4% in Zone 4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% in Zone 5 0.1 0.0 0.1 0.0 0.0 0.0 0.3 0.1% in Zone 6 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0% of which shelf picked from stores outside Swale Borough 0.7 0.0 0.1 0.0 0.1 0.0 1.0 0.2% Total other other expenditure expenditure 929.2 323.2 989.8 232.3 393.9 121.2 29 6.6 73%7.3%

Grand total 113.8 42.3 138.5 36.5 58.6 17.4 407.1 100.0%

Sources/notes for Table B2.4 1. Spending patterns are the product of available expenditure (Table B2.2) multiplied by market shares (Table B2.3) COMPARISON GOODS

Table B2.5 Commitments Net sales floorspace of which comparison Net comparison Estimated sales density Proposed store or extension Gross floorspace (sqm) Estimated turnover (£m) (sqm) floorspace (%) floorspace (sqm) (£/sqm) Zone 1 Thistle Hill Neigbourhood Centre 259 8,818 2.3 Tesco, Sheerness 647 6,500 4.2 Sub-total

Zone 2 None Sub-total

Zone 3 Asda, Sittingbourne 1,142 14,743 16.8 East Hall Farm Neighbourhood Centre 286 7,746 2.2 Somerfield, The Forum ((closedclosed AuAugustgust 20102010)) 0.00.0 Tesco, The Forum 1,181 20% 236 13,367 3.2 Sub-total 0 6.5 906 Zone 4 None Sub-total

Zone 5 Sainsbury's Bysingwood Road, Faversham 558 6,500 3.6 Sub-total

Zone 6 None Sub-total 22.2 1,428 TOTAL 2,334 32.3

3.6

0.0 Sources/notes for Table B2.5 1. Net convenience floorspace data provided by Swale Borough Council (except Tesco, The Forum) 2. Estimated sales density is sourced from Verdict (2010) 3. Estimated turnover of convenience floorspace is the product of net convenience floorspace mulitplied by estimated sales density (except Somerfield, The Forum) 4. Turnover of Somerfield, The Forum from Table B2.4 5. Net convenience floorspace data for Tesco, The Forum sourced from IGD. IGD indicates net sales floorspace of 1,181sqm, of which we assume 20% will be given over to the sale of comparison goods COMPARISON GOODS

Table B2.6 Borough wide capacity (£m) 2010 2015 2020 2025 Expenditure retention (inc store spending inc SFT shelf picking) Total available comparison expenditure in study area (Zones 1-6) (£m) (1) 407.1 499.4 616.8 764.4 Retention level of comparison floorspace in Swale Borough (%) (2) 50.6% 50.6% 50.6% 50.6% Expenditure from study area retained by stores in Swale Borough (£m) (3) 205.9 252.6 311.9 386.6

Expenditure inflow Estimated proportion of in store comparison turnover from beyond study area (%) (4) 5.0% 5.0% 5.0% 5.0% Implied expenditure inflow to stores in Swale Borough (£m) 10.8 13.3 16.4 20.3

Total available expenditure Total available comparison expenditure in Swale Borough (£m) (5) 216.7 265.9 328.3 406.9

Claims on expenditure TurnoverTurnover ofof existingexisting storesstores (£m)(£m) ((6)6) 216. 7 216. 7 216. 7 216. 7 Improvements in sales densities of existing stores (£m) (7) 0.0 23.5 51.9 84.2 Increase in SFT (non-shelf picking) (£m) (8) 0.0 4.6 4.3 3.4 Turnover of commitments (£m) (9) 0.0 32.3 32.3 32.3

Residual expenditure Total residual expenditure available to support new comparison floorspace (£m) (10) 0.0 -11.3 23.1 70.3 Estimated sales density of new comparison floorspace (£/sqm net) (11) 5,000 5,000 5,000 5,000

Capacity Capacity for new comparison floorspace (sqm net) (12) 0 -2,255 4,622 14,058 Capacity for new comparison floorspace (sqm gross) (13) 0 -2,819 5,778 17,572 Sources/notes for Table B2.6 1. Total available expenditure sourced from Table B2.2 2. The market share for 2010 is the total retained by stores in the Borough (including shelf-picking from Internet sales) divided by the total available expenditure from the study area. The market share is held constant for future years 3. Retained expenditure by stores in the Borough in 2010 is sourced from Table B2.4. For future years it is calculated by multiplying the total available expenditure from the study area by the market share 4. Proportion of in store convenience turnover from beyond study area is estimated by CB Richard Ellis. It refers to a proportion of the total available expenditure including inflow. Proportion of available expenditure from inflow is held constant in future years 5. Total available expenditure is the sum of total available expenditure from the study area and inflow expenditure 6. Turnover of existing stores (including shelf-picking from Internet sales) is equivalent to total available expenditure as the market is assumed to be in equilibrium 7. Stores are assumed to increase their sales density in future years , mainly through improved merchandising techniques. Improvements in floorspace efficiiency are based on Fig 4b, Experian Retail Planner Note 8.1 (August 2010) for 2009 to 2027, except where improvement is less than or equal to 0.0%, in which case no improvement or reduction in efficiency is assumed. This is because we are concerned with improvements arising from more efficient trading trading practices, not with increases or decreases in sales density arising from wider changes in the economy; improved trading practices are not 'lost' as the economy contracts, so the increased potential sales density can be reutilised in future 8. We make an allowance for an increase in Special Forms of Trading, though only Internet-based shopping sourced from warehouses, as shelf-picking from stores will require additional retail floorspace. We use the household survey to identify the existing proportion of turnover spent via the Internet and sourced from warehouses, then grow it at the rate implied by Experian Retail Planner Note 8.1 (p17, August 2010) 9. Turnover of commitments is sourced from Table B2.5 10. Total residual expenditure available to support new floorspace is the result of subtracting turnover of existing stores, additional turnover resulting from floorspace efficiency, expenditure diverted through an increase in SFT and turnover of commitments from total available expenditure 11. Sales density of new convenience floorspace is estimated by CB Richard Ellis 12. Capacity for new floorspace (net sales) is the result of dividing residual expenditure by estimated sales density 13. Capacity for new floorspace (gross) assumes that the net sales floorspace forms 80% of the gross floorspace COMPARISON GOODS

Table B2.6 Borough wide capacity (£m) 2010 2015 2020 2025 Expenditure retention (inc store spending inc SFT shelf picking) Total available comparison expenditure in study area (Zones 1-6) (£m) (1) 407.1 499.4 616.8 764.4 Retention level of comparison floorspace in Swale Borough (%) (2) 50.6% 60.0% 60.0% 60.0% Expenditure from study area retained by stores in Swale Borough (£m) (3) 205.9 299.6 370.1 458.6

Expenditure inflow Estimated proportion of in store comparison turnover from beyond study area (%) (4) 5.0% 5.0% 5.0% 5.0% Implied expenditure inflow to stores in Swale Borough (£m) 10.8 15.8 19.5 24.1

Total available expenditure Total available comparison expenditure in Swale Borough (£m) (5) 216.7 315.4 389.6 482.7

Claims on expenditure TurnoverTurnover ofof existingexisting storesstores (£m)(£m) ((6)6) 216. 7 216. 7 216. 7 216. 7 Improvements in sales densities of existing stores (£m) (7) 0.0 23.5 51.9 84.2 Increase in SFT (non-shelf picking) (£m) (8) 0.0 4.6 4.3 3.4 Turnover of commitments (£m) (9) 0.0 32.3 32.3 32.3

Residual expenditure Total residual expenditure available to support new comparison floorspace (£m) (10) 0.0 38.3 84.3 146.1 Estimated sales density of new comparison floorspace (£/sqm net) (11) 5,000 5,000 5,000 5,000

Capacity Capacity for new comparison floorspace (sqm net) (12) 0 7,656 16,863 29,227 Capacity for new comparison floorspace (sqm gross) (13) 0 9,570 21,079 36,534 Sources/notes for Table B2.7 1. Total available expenditure sourced from Table B2.2 2. The market share for 2010 is the total retained by stores in the Borough (including shelf-picking from Internet sales) divided by the total available expenditure from the study area. The market share is increased to 60.0% for future years (see commentary in main report) 3. Retained expenditure by stores in the Borough in 2010 is sourced from Table B2.4. For future years it is calculated by multiplying the total available expenditure from the study area by the market share 4. Proportion of in store convenience turnover from beyond study area is estimated by CB Richard Ellis. It refers to a proportion of the total available expenditure including inflow. Proportion of available expenditure from inflow is held constant in future years 5. Total available expenditure is the sum of total available expenditure from the study area and inflow expenditure 6. Turnover of existing stores (including shelf-picking from Internet sales) is equivalent to total available expenditure as the market is assumed to be in equilibrium 7. Stores are assumed to increase their sales density in future years , mainly through improved merchandising techniques. Improvements in floorspace efficiiency are based on Fig 4b, Experian Retail Planner Note 8.1 (August 2010) for 2009 to 2027, except where improvement is less than or equal to 0.0%, in which case no improvement or reduction in efficiency is assumed. This is because we are concerned with improvements arising from more efficient trading trading practices, not with increases or decreases in sales density arising from wider changes in the economy; improved trading practices are not 'lost' as the economy contracts, so the increased potential sales density can be reutilised in future 8. We make an allowance for an increase in Special Forms of Trading, though only Internet-based shopping sourced from warehouses, as shelf-picking from stores will require additional retail floorspace. We use the household survey to identify the existing proportion of turnover spent via the Internet and sourced from warehouses, then grow it at the rate implied by Experian Retail Planner Note 8.1 (p17, August 2010) 9. Turnover of commitments is sourced from Table B2.5 10. Total residual expenditure available to support new floorspace is the result of subtracting turnover of existing stores, additional turnover resulting from floorspace efficiency, expenditure diverted through an increase in SFT and turnover of commitments from total available expenditure 11. Sales density of new convenience floorspace is estimated by CB Richard Ellis 12. Capacity for new floorspace (net sales) is the result of dividing residual expenditure by estimated sales density

CB RICHARD ELLIS | SWALE BOROUGH COUNCIL

Development Opportunities

58

C PAGE DEVELOPMENT OPPORTUNITIES

Development Opportunities

CB RICHARD ELLIS

SITTINGBOURNE – LAND AT THE FORUM CENTRE

Location: A broad area situated to the north of the High Street and south of the railway station and lines, and focussed around the Forum Centre.

Ownership: Complex, multiple ownership – public and private sector.

Site Characteristics: A large site, comprising often low intensity units such as surface car parking, highways, service corridors and low quality landscaping. Other uses exist too – including retail and office.

Policy Considerations: Identified in the adopted Sittingbourne and Milton Creek SPD as a significant regeneration opportunity. The land between the High Street and railway is envisaged to be retail led. New development to the north of the railway is also shown, linked by a bridge over the rail lines.

Accessibility: Very accessible location due to proximity to train station and bus routes, and in easy walking distance of the town centre.

Development Potential: Very significant potential for Sittingbourne to increase its retail Page 1 offer and create a step change for the centre. The scale of the opportunity would allow a broad range of retail – and possibly leisure – uses to come forward. The site should also be capable of accommodating a good range of unit sites. Good connections to the High Street and rail station will be important to ensure integration and creating new retail circuits.

Other Comments: The scale and complexity of the site will almost undoubtedly require the Council to take a proactive role in delivering change here. This would include the use of compulsory purchase powers to assemble the land, if necessary.

CB RICHARD ELLIS Page 2

CB RICHARD ELLIS

SITTINGBOURNE – 119A HIGH STREET

Location The site fronts the High Street, located within the prime retail pitch area for Sittingbourne

Ownership Envisaged to be in single ownership

Site Characteristics The small site is a rectangular shape of c.150 sq m, and is presently derelict

Policy Considerations It is identified in the Local Plan as being located in the core shopping area, and in the defined town centre.

Accessibility Readily accessible site as located on High Street which benefits from nearby parking and bus services.

Development Potential Suitable for small, single retail unit. Prime location may suit small format multiple retailer.

Other Comments Promoting this site for reuse would serve to provide a stronger

frontage at an important position in Sittingbourne’s prime retail Page 3 parade. Retail uses here would integrate extremely well into the existing Primary Shopping Area. A sequentially preferable location.

CB RICHARD ELLIS Page 4

CB RICHARD ELLIS

SITTNGBOURNE – THE BELL CENTRE AND ADJACENT LAND

Location Located at a prominent position with frontage to Bell Road and the High Street, toward the east of Sittingbourne.

Ownership Envisaged to be in a number of key freehold ownerships. Secondary leasehold interests also likely to exist.

Site Characteristics The site is c. 1 hectare. Presently occupied a mostly vacant shopping mall and surface car parking to the rear.

Policy Considerations The Local Plan identifies the site as being on the edge of the town centre and a potential site for mixed use development. The Local Plan states that parking would seek to be retained in some form and planning permission will be granted for innovative proposals that will provide for a landmark building appropriate to its location. The site also lies within the Primary Shopping Area.

Accessibility Accessible location due to adjacent bus stops on Bell Road and High Street, and availability of nearby parking. Page 5

Development Potential The scale of the site means that if redevelopment were to occur, then it could accommodate a range of unit sizes including larger retail units which might suit bulky goods operators. The expectation would be for a retail/ active frontage to be set along the High Street. The scale of the site may also lend itself to the inclusion of other uses such as residential, replacement parking and perhaps commercial / office space.

Other Comments The currently poor quality building on the site and high levels of vacancy suggest that this land is ripe for redevelopment. Were comprehensive development sought for this area, separate land parcels would need to be assembled. Were this approach favoured, then this might require a more interventionist public sector role.

CB RICHARD ELLIS Page 6

CB RICHARD ELLIS

SITTINGBOURNE – 39-49 EAST STREET

Location The site fronts East Street, toward the eastern end of Sittingbourne town centre.

Ownership Anticipated to be in single ownership

Site Characteristics The level site is c.3,700 sq m and is presently a cleared vacant plot.

Policy Considerations Located in the secondary shopping area of the Town Centre.

Accessibility Fairly accessible by foot, bus and car.

Development Potential The site is potentially readily available for redevelopment. While the majority of the site is likely to be given over to non retail uses, this is the prospect to provide some retail units fronting East Street. The secondary location is more likely to suit independent traders and possibly more of a service orientated nature.

Other Comments Release of this site for redevelopment will be dependent on the Page 7 intentions of the owners. Any proposals for here should serve to improve the building frontage to East Street and create a less fragmented shopping parade.

CB RICHARD ELLIS Page 8

CB RICHARD ELLIS

SITTINGBOURNE – LAND AT THE JUNCTION OF DOVER STREET AND WEST STREET

Location Lies at the junction of West Street and Dover Street, toward the western end of the town centre.

Ownership Anticipated to be in mixed ownership, including public sector.

Site Characteristics The site is c. 1,200 sq m, broadly rectangular in shape, level and located in a prominent corner position. Presently used as public space and storage area.

Policy Considerations The site is located in the town centre and identified partly as a proposed housing site in the Local Plan.

Accessibility Accessible location due to close proximity and short walking distance to the High Street, available nearby parking and bus services.

Development Potential The site’s potential is likely to be optimised were this site to come forward as a single development opportunity. Although partly Page 9 earmarked for housing, the prospect of including retail space which fronts West Street should not be discounted. If so, then moderate sized retail units could be provided. There would also expected to be scope to include residential uses.

Other Comments The availability of this site would need to be tested through discussions with landowners. Even so, promoting this site for redevelopment would serve to enhance this area of currently poor quality urban environment in a prominent corner location.

CB RICHARD ELLIS Page 10

CB RICHARD ELLIS

SHEERNESS – VICTORY STREET CAR PARK

Location: Located to the south of High Street, forming a broad strip fronting Millennium Way

Ownership: Swale Borough Council

Site Characteristics: A site of c. 2,700 sq m. Used as a pay and display surface car park with good visibility from Millennium Way.

Policy Considerations: The site is allocated under Policy AAP4 of the Local Plan. It is the Council's objective to retain the remaining car parks due to the reduction in car parking space in the town centre over the last 10 years. It is also a coastal zone (E13).

Accessibility: Very accessible – close to the bus and train station and within metres of the High Street and core shopping area.

Development Potential: If developed, likely to meet requirement for small to Page 11 medium sized units. Scheme should integrate with retail units on Victory Street and provide good links to the High Street.

Other Comments: In policy terms the key to releasing this site relates to the ability to reprovide car spaces here or elsewhere while also accounting for the demand for parking generally in Sheerness.

CB RICHARD ELLIS Page 12

CB RICHARD ELLIS

SHEERNESS – ROSE STREET CAR PARKS

Location Located to the south of the High Street, in close proximity to the Prime Shopping Area. THE SOUTH OF THE HIGH STREET, IN CLOSE

Ownership Primarily in the ownership of Swale Borough Council.

Site Characteristics Ste is 6,700 sq m (1.646 acres), presently used for surface car parking. An open market also operates on a Tuesday from the site.

Policy Considerations The site is located in the Local Plan (Policy AAP4). This site is identified under Policy H5(1) as suitable for some residential development. It is not proposed, though, that these will be lost as public car parks or as a location for the market. The objective is however to retain car space due to the reduction in car parking space in the town centre over the last 10 years. The market would also be expected to be reprovided. It is also a coastal zone (E13).

Accessibility Very accessible – adjacent to the High Street and bus and train station in easy walking distance Page 13 Development Potential Potential to connect well with the High Street retail offer and possibly create a small new retail circuit, subject to design. Anticipated that retail space would meet a range of A1-A5 users, as well as other uses stacked above, such as residential.

Other Comments This site has good potential to connect into the existing Primary Shopping Area. Wholesale or even partial development, rests with the ability to reprovide car parking and the market here or elsewhere in the centre.

CB RICHARD ELLIS Page 14

CB RICHARD ELLIS

SHEERNESS – BUS DEPOT

Location: Lies immediately to the west of Sheerness Rail Station and the town centre, fronting Bridge Road.

Ownership: Anticipated to be in single ownership.

Site Characteristics: Site size is c.2,900 sq m. A level site currently used as a bus depot by Arriva Buses.

Policy Considerations: The site is identified in the Local Plan (Policy AAP4) as a mixed use site the opportunity to transform this important gateway into the town. Whilst the need to relocate some of the existing uses will mean that the site is not immediately available, there is an opportunity to work in partnership with public bodies, such as SEEDA, to deliver a high quality development, and continuing the upgrading in this area started by the Foyer, the College and Beechfields Park. It is also a coastal zone (E13).

Accessibility: Very accessible - adjacent to railway station, and close to surface car parks. In easy walking distance of the town centre. Page 15

Development Potential: Scope to accommodate larger retail unit(s). With larger retail formats however, it may be challenging to accommodate other uses.

Other Comments: While other more centrally located opportunities in Sheerness may be able to connect better with the Primary Shopping Area, this edge of centre location might be more readily deliverable, were the land to become available.

CB RICHARD ELLIS Page 16

CB RICHARD ELLIS

SHEERNESS – 150-156 HIGH STREET

Location: Located at the eastern end of the High Street.

Ownership: Likely to be in multiple ownership.

Site Characteristics: Site is 425 sq m. Currently a vacant site.

Policy Considerations: The site is at the edge of the Primary Shopping Area.

Accessibility: Accessible, due to its town centre location.

Development Potential: Scope to accommodate small retail unit(s). Location and unit site more likely to be attractive to independent operators. Perhaps scope to provide other uses above, such as residential.

Other Comments: Promoting this site for redevelopment would result in a less fragmented frontage at this more peripheral location on the High Street. The site’s central location implies a sequentially preferable location. Page 17

CB RICHARD ELLIS Page 18

CB RICHARD ELLIS

SHEERNESS – LAND AT TRINITY ROAD

Location: Located to the north of the High Street in the southern part of the town centre.

Ownership: Largely in public sector ownership, including a surface car park and Council offices.

Site Characteristics: Site currently accommodates a range of uses: a surface car park, Council offices as well as a vacant former water tower. Access to site is off Trinity Road or alternatively via Broadway. Site extends to c1.5 acres.

Policy Considerations: If car parking affected by redevelopment then likely prospect that this may need to be reprovided, given the current presumption against loss of spaces in Sheerness.

Accessibility: Centrally located and therefore the site affords easy access to High Street and local public transport services.

Development Potential: The somewhat irregular shape of the site may mean that careful Page 19 design would be required to create retail space which would be attractive to occupiers. The off pitch nature of the site suggests that if this opportunity were realised it would be more appealing to retailers who prefer more secondary locations.

Other Comments: Overall, the site is considered to be a challenging prospect to deliver, especially if wholesale redevelopment is sought. Relocation of existing office occupiers would, for example, be required. If change at this location is to occur, then the public sector would need to take the lead

CB RICHARD ELLIS Page 20

CB RICHARD ELLIS

FAVERSHAM – POST OFFICE AND DEPOT

Location The site lies at the junction of East Street and Newton Road.

Ownership Anticipated to be in a single ownership.

Site Characteristics The site is c. 2,750 sq m. Currently used as a Post Office and Sorting Office. Occupies a prominent gateway site to the town centre.

Policy Considerations The site is located on the edge of the core shopping area within the town centre.

Accessibility Good accessibility given its town centre location in Faversham.

Development Potential Redevelopment would depend on the aspirations of the owner to take forward development proposals. Were this a realistic prospect, then there could be scope to use the site more efficiently to increase retail space and perhaps connect through to the Arcade which links to Preston Street. Change here would

also give the opportunity to enhance the quality of Faversham Page 21 environment at this location.

Other Comments Considered a long term redevelopment opportunity and dependent on the aspirations of the current owners/occupiers.

CB RICHARD ELLIS Page 22

CB RICHARD ELLIS

FAVERSHAM – BUILDINGS AT WEST STREET

Location: Two separate buildings located at the north western edge of Faversham town centre.

Ownership: Buildings envisaged to be in separate private ownership.

Site Characteristics: The former Gas Works Art Gallery offers a good and visible frontage to West Street. The Water Purifier building is less visible and would require significant improvement given its current dilapidated state.

Policy Considerations: Both buildings lie at edge of centre locations, and separated from the primary and secondary shopping frontages.

Accessibility: Buildings are within easy walking distance of the town centre, with significant parking also available in close proximity.

Development Potential: Envisaged that reuse rather than redevelopment of buildings likely to take place. Somewhat unusual form of buildings and

historic nature may mean that buildings would more readily be Page 23 disposed to meet independent retailer requirements or perhaps A3 – A4 use class operators.

Other Comments: While in an attractive waterside setting the Water Purifier building could require significant investment to be a commercially acceptable proposition for retailers.

CB RICHARD ELLIS Page 24

CB RICHARD ELLIS | SWALE BOROUGH COUNCIL

Retailer Requirements

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D RETAILER REQUIREMENTS

Retailer Requirements

CB RICHARD ELLIS | SWALE BOROUGH COUNCIL

Household Survey

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E HOUSEHOLD SURVEY

Household Survey

Q1. At which food store do you normally do your main food shopping? Base: Excluding Zone varies

Num%123456 Num % Num % Num % Num % Num % Num %

Base: Excluding varies 1,001 100.0% 308 100.0% 87 100.0% 336 100.0% 87 100.0% 144 100.0% 39 100.0% Tesco, Bridge Road, Sheerness 238 23.8% 225 73.1% 3 3.4% 8 2.4% 0 0.0% 1 0.7% 1 2.6% Sainsbury's, Avenue of Remembrance, Sittingbourne 234 23.4% 7 2.3% 31 35.6% 169 50.3% 25 28.7% 2 1.4% 0 0.0% Asda, Mill Way, Sittingbourne 145 14.5% 23 7.5% 15 17.2% 100 29.8% 6 6.9% 1 0.7% 0 0.0% Tesco, Crescent Road, Faversham 139 13.9% 0 0.0% 0 0.0% 3 0.9% 27 31.0% 89 61.8% 20 51.3% Morrisons, North Lane, Faversham 40 4.0% 0 0.0% 0 0.0% 1 0.3% 9 10.3% 27 18.8% 3 7.7% Aldi, East Street, Sittingbourne 20 2.0% 1 0.3% 1 1.1% 15 4.5% 2 2.3% 1 0.7% 0 0.0% Iceland, High Street, Sheerness 20 2.0% 19 6.2% 0 0.0% 0 0.0% 1 1.1% 0 0.0% 0 0.0% Internet 15 1.5% 3 1.0% 1 1.1% 6 1.8% 2 2.3% 2 1.4% 1 2.6% Aldi, Millenium Way, Sheerness 14 1.4% 14 4.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Somerfield, The Forum, Sittingbourne 10 1.0% 0 0.0% 3 3.4% 6 1.8% 1 1.1% 0 0.0% 0 0.0% Co- operative, Murston, Sittingbourne 5 0.5% 0 0.0% 0 0.0% 5 1.5% 0 0.0% 0 0.0% 0 0.0% Iceland, East Street, Faversham 5 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 5 3.5% 0 0.0% Co- operative, Queenborough, Sheppey 4 0.4% 4 1.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Co-Co- operativeoperative, HighHigh StreetStreet, SheernessSheerness 3 0.3% 3 1.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Iceland, High Street, Sittingbourne 3 0.3% 0 0.0% 1 1.1% 2 0.6% 0 0.0% 0 0.0% 0 0.0% Co- operative, Grove Park Shopping Centre, 2 0.2% 0 0.0% 0 0.0% 2 0.6% 0 0.0% 0 0.0% 0 0.0% Sitti b Co- operative, Teynham, Sittingbourne 2 0.2% 0 0.0% 0 0.0% 0 0.0% 2 2.3% 0 0.0% 0 0.0% Co- operative, Upchurch, Sittingbourne 2 0.2% 0 0.0% 2 2.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Tesco Express, Chalkwell Road, Sittingbourne 2 0.2% 0 0.0% 1 1.1% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Co- operative, Milton Regis, Sittingbourne 1 0.1% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Co- operative, Newington, Sittingbourne 1 0.1% 0 0.0% 1 1.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Co- operative, Northwood Drive, Sittingbourne 1 0.1% 0 0.0% 1 1.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Morrisons, Ten Perch Road, Canterbury 12 1.2% 0 0.0% 1 1.1% 3 0.9% 2 2.3% 2 1.4% 4 10.3% Sainbury's, Hempstead Valley, Gillingham 11 1.1% 1 0.3% 6 6.9% 3 0.9% 1 1.1% 0 0.0% 0 0.0% Tesco, Rainham Shopping Centre, Rainham 11 1.1% 0 0.0% 10 11.5% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Tesco, Millstrood Road, Whitstable 10 1.0% 0 0.0% 0 0.0% 0 0.0% 2 2.3% 6 4.2% 2 5.1% Asda, Sturry Road, Canterbury 8 0.8% 1 0.3% 0 0.0% 1 0.3% 2 2.3% 3 2.1% 1 2.6% Tesco, Courteney Road, Gillingham 6 0.6% 0 0.0% 4 4.6% 2 0.6% 0 0.0% 0 0.0% 0 0.0% Asda, Maidstone Road, Chatham 5 0.5% 1 0.3% 1 1.1% 3 0.9% 0 0.0% 0 0.0% 0 0.0% Sainsbury's, Reeves Way, Chestfield, Whitstable 4 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.7% 3 7.7% Local stores, Sittingbourne 4 0.4% 1 0.3% 2 2.3% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Macknade Fine Foods, West Street, Faversham 3 0.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 2 1.4% 1 2.6% Marks & Spencer, White Friary Shopping Centre, 3 0.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.7% 2 5.1% Ctb Costcutter, High Street, Leysdown 2 0.2% 2 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Local stores, Faversham 2 0.2% 0 0.0% 0 0.0% 0 0.0% 2 2.3% 0 0.0% 0 0.0% TGlWlkCbTesco, Gravel Walk, Canterbury 2 0.2% 0 0.0% 0 0.0% 0 0.0% 1 1.1% 1 0.7% 0 0.0% Waitrose, Midkent Shopping Centre, Maidstone 2 0.2% 0 0.0% 1 1.1% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Asda, Thames Way, Gravesend 1 0.1% 1 0.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Best One, Lower Hounslow, Sittingbourne 1 0.1% 0 0.0% 1 1.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Morrisons, College Walk, Margate 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 2.6% Morrisons, Princes Avenue, Strood 1 0.1% 1 0.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Sainsbury's, High Street, Headcorn, Ashford 1 0.1% 0 0.0% 0 0.0% 0 0.0% 1 1.1% 0 0.0% 0 0.0% Sainsbury's, The Pentagon, Chatham 1 0.1% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Tesco, Bridge Road, Rainham 1 0.1% 0 0.0% 1 1.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Tesco, Hermitage Lane, Maidstone 1 0.1% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Tesco, Lunsford Park, Aylesford 1 0.1% 1 0.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Waitrose, Sir Bernard Paget Avenue, Ashford 1 0.1% 0 0.0% 0 0.0% 0 0.0% 1 1.1% 0 0.0% 0 0.0%

Q2a. When you did your household's last main food shop, did you do any non-food shopping in any other centres or food stores in the same journey? Base: Excluding Zone internet

Num%123456 Num % Num % Num % Num % Num % Num %

Base: Excluding internet 989 100.0% 305 100.0% 86 100.0% 332 100.0% 86 100.0% 142 100.0% 38 100.0% Yes 277 28.0% 95 31.1% 26 30.2% 77 23.2% 23 26.7% 45 31.7% 11 28.9% No 712 72.0% 210 68.9% 60 69.8% 255 76.8% 63 73.3% 97 68.3% 27 71.1% Q2b. Where did you you go? Base: Those who Zone undertake linked trips Num%123456 Num % Num % Num % Num % Num % Num %

Base: Those who undertake linked trips 277 100.0% 95 100.0% 26 100.0% 77 100.0% 23 100.0% 45 100.0% 11 100.0% Sittingbourne Town Centre 96 34.7% 13 13.7% 14 53.8% 62 80.5% 7 30.4% 0 0.0% 0 0.0% Sheerness Town Centre 71 25.6% 69 72.6% 1 3.8% 1 1.3% 0 0.0% 0 0.0% 0 0.0% Faversham Town Centre 56 20.2% 0 0.0% 0 0.0% 1 1.3% 12 52.2% 38 84.4% 5 45.5% Queenborough Town Centre 3 1.1% 3 3.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Canterbury City Centre 13 4.7% 2 2.1% 0 0.0% 4 5.2% 1 4.3% 3 6.7% 3 27.3% Whitstable 6 2.2% 0 0.0% 0 0.0% 1 1.3% 0 0.0% 3 6.7% 2 18.2% Rainham 5 1.8% 0 0.0% 5 19.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Chatham 4 1.4% 2 2.1% 0 0.0% 2 2.6% 0 0.0% 0 0.0% 0 0.0% Hempstead Valley Shopping Centre, Gillingham 4 1.4% 1 1.1% 2 7.7% 1 1.3% 0 0.0% 0 0.0% 0 0.0% Sittingbourne Retail Park 4 1.4% 0 0.0% 2 7.7% 2 2.6% 0 0.0% 0 0.0% 0 0.0% Maidstone 3 1.1% 3 3.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Milton Regis 3 1.1% 1 1.1% 0 0.0% 2 2.6% 0 0.0% 0 0.0% 0 0.0% Chestfield 2 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 2.2% 1 9.1% GillinghamGillingham 2 0.7% 0 0.0% 1 3.8% 0 0.0% 1 4.3% 0 0.0% 0 0.0% Beckenham 1 0.4% 0 0.0% 1 3.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Blue Water 1 0.4% 0 0.0% 0 0.0% 1 1.3% 0 0.0% 0 0.0% 0 0.0% Herne Bay 1 0.4% 0 0.0% 0 0.0% 0 0.0% 1 4.3% 0 0.0% 0 0.0% Strood 1 0.4% 1 1.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Teynham 1 0.4% 0 0.0% 0 0.0% 0 0.0% 1 4.3% 0 0.0% 0 0.0%

Q3. When you do you your household's main food shopping at Q1, how do you usually travel? Base: Excluding Zone internet

Num%123456 Num % Num % Num % Num % Num % Num %

Base: Excluding internet 989 100.0% 305 100.0% 86 100.0% 332 100.0% 86 100.0% 142 100.0% 38 100.0% Car / van (own/ company) 590 59.7% 186 61.0% 61 70.9% 190 57.2% 61 70.9% 69 48.6% 23 60.5% Car / van (as passenger in friends/ relatives car) 207 20.9% 68 22.3% 16 18.6% 72 21.7% 14 16.3% 27 19.0% 10 26.3% Walk 106 10.7% 27 8.9% 3 3.5% 37 11.1% 3 3.5% 36 25.4% 0 0.0% Bus/ coach 52 5.3% 18 5.9% 5 5.8% 18 5.4% 5 5.8% 4 2.8% 2 5.3% Taxi 14 1.4% 1 0.3% 0 0.0% 10 3.0% 0 0.0% 1 0.7% 2 5.3% Bicycle 5 0.5% 2 0.7% 0 0.0% 2 0.6% 0 0.0% 1 0.7% 0 0.0% Train 5 0.5% 1 0.3% 1 1.2% 1 0.3% 2 2.3% 0 0.0% 0 0.0% Motorcycle/ moped 2 0.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 2 1.4% 0 0.0% GoodsGoods delivereddelivered 7 0.7% 2 0.7% 0 0.0% 1 0.3% 1 1.2% 2 1.4% 1 2.6% Mobility scooter 1 0.1% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Q4. Where do you do most of your household's shopping for small scale 'top-up' food and convenience goods items, including newspapers and tobacco products? Base: Excluding Zone don't do/ varies

Num%123456 Num % Num % Num % Num % Num % Num %

Base: Excluding don't do/ varies 807 100.0% 253 100.0% 69 100.0% 273 100.0% 66 100.0% 122 100.0% 24 100.0% Sainsbury's, Avenue of Remembrance, Sittingbourne 84 10.4% 3 1.2% 9 13.0% 64 23.4% 7 10.6% 1 0.8% 0 0.0% Tesco, Crescent Road, Faversham 63 7.8% 0 0.0% 0 0.0% 2 0.7% 12 18.2% 46 37.7% 3 12.5% Tesco, Bridge Road, Sheerness 53 6.6% 50 19.8% 0 0.0% 2 0.7% 0 0.0% 1 0.8% 0 0.0% Asda, Mill Way, Sittingbourne 45 5.6% 1 0.4% 4 5.8% 40 14.7% 0 0.0% 0 0.0% 0 0.0% Local stores, Sittingbourne Town Centre 41 5.1% 2 0.8% 4 5.8% 30 11.0% 4 6.1% 1 0.8% 0 0.0% Local stores, Sheerness Town Centre 40 5.0% 39 15.4% 0 0.0% 1 0.4% 0 0.0% 0 0.0% 0 0.0% Morrisons, North Lane, Faversham 37 4.6% 0 0.0% 0 0.0% 1 0.4% 4 6.1% 29 23.8% 3 12.5% Iceland, High Street, Sheerness 33 4.1% 33 13.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Local stores, Faversham Town Centre 30 3.7% 3 1.2% 0 0.0% 0 0.0% 5 7.6% 14 11.5% 8 33.3% Co- operative, High Street, Sheerness 27 3.3% 27 10.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Aldi, East Street, Sittingbourne 22 2.7% 0 0.0% 3 4.3% 16 5.9% 2 3.0% 1 0.8% 0 0.0% Co- operative, Upchurch, Sittingbourne 22 2.7% 1 0.4% 21 30.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% CoCo- operativeoperative, QueenboroughQueenborough, SheppeySheppey 19 2.4% 17 6.7% 0 0.0% 0 0.0% 2 3.0% 0 0.0% 0 0.0% Tesco Express, Chalkwell Road, Sittingbourne 18 2.2% 0 0.0% 2 2.9% 16 5.9% 0 0.0% 0 0.0% 0 0.0% Co- operative, Murston, Sittingbourne 17 2.1% 0 0.0% 0 0.0% 16 5.9% 1 1.5% 0 0.0% 0 0.0% Co- operative, Milton Regis, Sittingbourne 16 2.0% 2 0.8% 1 1.4% 13 4.8% 0 0.0% 0 0.0% 0 0.0% Co- operative, Teynham, Sittingbourne 15 1.9% 0 0.0% 0 0.0% 1 0.4% 14 21.2% 0 0.0% 0 0.0% Co- operative, Forbes Road, Faversham 14 1.7% 0 0.0% 0 0.0% 2 0.7% 0 0.0% 12 9.8% 0 0.0% Co- operative, Minster, Sheppey 14 1.7% 14 5.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Co- operative, Northwood Drive, Sittingbourne 14 1.7% 0 0.0% 1 1.4% 13 4.8% 0 0.0% 0 0.0% 0 0.0% Somerfield, The Forum, Sittingbourne 12 1.5% 0 0.0% 1 1.4% 9 3.3% 2 3.0% 0 0.0% 0 0.0% Co- operative, Newington, Sittingbourne 11 1.4% 2 0.8% 7 10.1% 2 0.7% 0 0.0% 0 0.0% 0 0.0% Iceland, East Street, Faversham 11 1.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 10 8.2% 1 4.2% Co- operative, Grove Park Shopping Centre, 10 1.2% 0 0.0% 1 1.4% 9 3.3% 0 0.0% 0 0.0% 0 0.0% Sitti b Aldi, Millenium Way, Sheerness 9 1.1% 8 3.2% 0 0.0% 1 0.4% 0 0.0% 0 0.0% 0 0.0% Iceland, High Street, Sittingbourne 8 1.0% 0 0.0% 0 0.0% 6 2.2% 2 3.0% 0 0.0% 0 0.0% Co- operative, Bobbing Corner, Sittingbourne 2 0.2% 0 0.0% 1 1.4% 1 0.4% 0 0.0% 0 0.0% 0 0.0% Local stores, Queenborough Town Centre 1 0.1% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Costcutter, Minster Road, Minster on Sea 15 1.9% 15 5.9% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Londis, Trafalgar Parade, The Broadway, Minster 9 1.1% 9 3.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Brambledown Farm Shop, Lower Road, Minster 5 0.6% 5 2.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Macknade Fine Foods, West Street, Faversham 5 0.6% 0 0.0% 0 0.0% 1 0.4% 0 0.0% 4 3.3% 0 0.0% Sainsbury's, Hempstead Valley, Gillingham 5 0.6% 1 0.4% 0 0.0% 4 1.5% 0 0.0% 0 0.0% 0 0.0% Local stores, Newington 4 0.5% 0 0.0% 3 4.3% 0 0.0% 0 0.0% 0 0.0% 1 4.2% Local stores, Teynham 4 0.5% 0 0.0% 0 0.0% 0 0.0% 4 6.1% 0 0.0% 0 0.0% Marks & Spencer, Hempstead Vallery Shopping Centre, 4 0.5% 0 0.0% 1 1.4% 2 0.7% 1 1.5% 0 0.0% 0 0.0% Gillingham Tesco, Bridge Road, Rainham 4 0.5% 0 0.0% 2 2.9% 1 0.4% 0 0.0% 0 0.0% 1 4.2% Co- op, Halfway Road, Minster on Sea, Sheerness 3 0.4% 3 1.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Local stores, Eastchurch 3 0.4% 3 1.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Local stores, Leysdown 3 0.4% 3 1.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% One Stop, Station Road, Rainham, Gillingham 3 0.4% 0 0.0% 0 0.0% 3 1.1% 0 0.0% 0 0.0% 0 0.0% B&B Stores, Second Avenue, Rushenden 2 0.2% 2 0.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Barrow & Sons, High Street, Sittingbourne 2 0.2% 0 0.0% 0 0.0% 1 0.4% 1 1.5% 0 0.0% 0 0.0% Bredgar Farm Shop, The Street, Bredgar, Sittingbourne 2 0.2% 0 0.0% 2 2.9% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Co- op, Oak Lane, Upchurch 2 0.2% 0 0.0% 2 2.9% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Iwade Village Centre, School Lane, Sittingbourne 2 0.2% 0 0.0% 0 0.0% 2 0.7% 0 0.0% 0 0.0% 0 0.0% Local stores, Canterbury 2 0.2% 0 0.0% 0 0.0% 2 0.7% 0 0.0% 0 0.0% 0 0.0% Local stores, Lenham 2 0.2% 0 0.0% 0 0.0% 0 0.0% 2 3.0% 0 0.0% 0 0.0% Local stores, Minster 2 0.2% 2 0.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Local stores, Whitstable 2 0.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 2 8.3% Marks & Spencer, St Georges Street, Canterbury 2 0.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.8% 1 4.2% Marks & Spencer, Week Street, Maidstone 2 0.2% 0 0.0% 0 0.0% 2 0.7% 0 0.0% 0 0.0% 0 0.0% Morrisons, Ten Perch Road, Canterbury 2 0.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 2 8.3% Tesco, Hermitage Lane, Maidstone 2 0.2% 0 0.0% 1 1.4% 1 0.4% 0 0.0% 0 0.0% 0 0.0% Tesco, Millstrood Road, Whitstable 2 0.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.8% 1 4.2% Aldi, St Georges Centre, Canterbury 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.8% 0 0.0% AlldAlldays, ThThe PParade, d NNorthwood th d DDrive, i SittiSittingbourne b 1 0.1% 0 0.0% 0 0.0% 1 0.4% 0 0.0% 0 0.0% 0 0.0% Asda, Alexander Grove, Kingshill, West Malling 1 0.1% 0 0.0% 0 0.0% 1 0.4% 0 0.0% 0 0.0% 0 0.0% Bapchild Fruit Stall, Fox Hill, Bapchild, Sittingbourne 1 0.1% 0 0.0% 0 0.0% 1 0.4% 0 0.0% 0 0.0% 0 0.0% Costcutter, Church Road, London 1 0.1% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Fairprice Store, North Street, Sittingbourne 1 0.1% 0 0.0% 0 0.0% 1 0.4% 0 0.0% 0 0.0% 0 0.0% Farm Shop, The Street, Borden, Sittingbourne 1 0.1% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Gibbens Farm Shop, The Street, Bredgar, Sittingbourne 1 0.1% 0 0.0% 1 1.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Local stores, Kemsley 1 0.1% 0 0.0% 0 0.0% 1 0.4% 0 0.0% 0 0.0% 0 0.0% Local stores, Charing 1 0.1% 0 0.0% 0 0.0% 0 0.0% 1 1.5% 0 0.0% 0 0.0% Local stores, Doddington 1 0.1% 0 0.0% 0 0.0% 0 0.0% 1 1.5% 0 0.0% 0 0.0% Local stores, Halfway 1 0.1% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Local stores, Maidstone 1 0.1% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Local stores, Milton Regis 1 0.1% 0 0.0% 0 0.0% 1 0.4% 0 0.0% 0 0.0% 0 0.0% Local stores, Penenden Heath 1 0.1% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Local stores, Warden Bay 1 0.1% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% M B Farms, The Street, Stockbury 1 0.1% 0 0.0% 1 1.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Morrisons, St Saviours Road, Maidstone 1 0.1% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Local stores, Rainham 1 0.1% 0 0.0% 1 1.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Sainsbury's, The Pentagon, Chatham 1 0.1% 0 0.0% 0 0.0% 1 0.4% 0 0.0% 0 0.0% 0 0.0% Tesco, Courteney Road, Gillingham 1 0.1% 0 0.0% 0 0.0% 0 0.0% 1 1.5% 0 0.0% 0 0.0% Tesco, Gravel Walk, Canterbury 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 4.2% Tesco, Grovewood Drive North, Weavering, Maidstone 1 0.1% 0 0.0% 0 0.0% 1 0.4% 0 0.0% 0 0.0% 0 0.0% Tesco, London Road, Westcliffe- on- Sea 1 0.1% 0 0.0% 0 0.0% 1 0.4% 0 0.0% 0 0.0% 0 0.0% Q5. Where do you usually do your household's shopping for clothes, footwear and other fashion goods? Base: Excluding Zone don't do/ varies

Num%123456 Num % Num % Num % Num % Num % Num %

Base: Excluding don't do/ varies 972 100.0% 302 100.0% 83 100.0% 324 100.0% 85 100.0% 140 100.0% 38 100.0% Canterbury City Centre 239 24.6% 13 4.3% 7 8.4% 50 15.4% 46 54.1% 94 67.1% 29 76.3% Maidstone Town Centre 188 19.3% 80 26.5% 8 9.6% 90 27.8% 7 8.2% 3 2.1% 0 0.0% Sittingbourne Town Centre 81 8.3% 15 5.0% 14 16.9% 44 13.6% 1 1.2% 7 5.0% 0 0.0% Blue Water 76 7.8% 22 7.3% 9 10.8% 34 10.5% 7 8.2% 4 2.9% 0 0.0% Sheerness Town Centre 64 6.6% 61 20.2% 1 1.2% 2 0.6% 0 0.0% 0 0.0% 0 0.0% Catalogue / mail order 39 4.0% 11 3.6% 4 4.8% 16 4.9% 3 3.5% 4 2.9% 1 2.6% Internet 23 2.4% 7 2.3% 1 1.2% 7 2.2% 3 3.5% 4 2.9% 1 2.6% Faversham Town Centre 17 1.7% 1 0.3% 1 1.2% 1 0.3% 5 5.9% 7 5.0% 2 5.3% Lakeside 6 0.6% 4 1.3% 0 0.0% 2 0.6% 0 0.0% 0 0.0% 0 0.0% Sittingbourne Retail Park 4 0.4% 2 0.7% 1 1.2% 0 0.0% 0 0.0% 1 0.7% 0 0.0% Queenborough Town Centre 4 0.4% 2 0.7% 1 1.2% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Hempstead Valley, Gillingham 57 5.9% 18 6.0% 17 20.5% 21 6.5% 1 1.2% 0 0.0% 0 0.0% Chatham Town Centre 32 3.3% 13 4.3% 4 4.8% 12 3.7% 1 1.2% 2 1.4% 0 0.0% Savacentre, Hempsteaddllh Valley Shopping Centre, 25 2.6% 12 4.0% 6 7.2% 6 1.9% 0 0.0% 1 0.7% 0 0.0% Gilli h Gillingham Town Centre 19 2.0% 9 3.0% 1 1.2% 8 2.5% 1 1.2% 0 0.0% 0 0.0% Marks & Spencer, Hempstead Valley, Gillingham 13 1.3% 5 1.7% 1 1.2% 6 1.9% 1 1.2% 0 0.0% 0 0.0% Tesco, Bridge Road, Sheerness 11 1.1% 9 3.0% 0 0.0% 2 0.6% 0 0.0% 0 0.0% 0 0.0% Ashford Town Centre 10 1.0% 4 1.3% 0 0.0% 1 0.3% 3 3.5% 1 0.7% 1 2.6% Marks & Spencer, Whitefriars Shopping Centre, 8 0.8% 0 0.0% 1 1.2% 1 0.3% 1 1.2% 2 1.4% 3 7.9% Ctb Central London 7 0.7% 1 0.3% 2 2.4% 2 0.6% 2 2.4% 0 0.0% 0 0.0% Bromley Town Centre 5 0.5% 2 0.7% 0 0.0% 3 0.9% 0 0.0% 0 0.0% 0 0.0% Dockside Outlet Centre, Maritime Way, St Marys Island, 4 0.4% 2 0.7% 1 1.2% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Ch th Matalan, Stour Retail Park, Canterbury 4 0.4% 0 0.0% 1 1.2% 1 0.3% 0 0.0% 2 1.4% 0 0.0% Asda, St Peters Street, Maidstone 3 0.3% 0 0.0% 0 0.0% 3 0.9% 0 0.0% 0 0.0% 0 0.0% Ashford Designer Outlet, Kimberley Way, Ashford 3 0.3% 0 0.0% 0 0.0% 2 0.6% 1 1.2% 0 0.0% 0 0.0% New Look, High Street, Sheerness 3 0.3% 3 1.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Bon Marche, High Street, Sheerness 2 0.2% 2 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Bon Marche, The Forum, Sittingbourne 2 0.2% 0 0.0% 0 0.0% 2 0.6% 0 0.0% 0 0.0% 0 0.0% McArthur Glen, Kimberley Way, Ashford 2 0.2% 1 0.3% 0 0.0% 0 0.0% 1 1.2% 0 0.0% 0 0.0% Next, Whitefriars Shopping Centre, Canterbury 2 0.2% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 1 0.7% 0 0.0% Rainham Town Centre 2 0.2% 1 0.3% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Westwood Croft Shopping Centre, Canterbury 2 0.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 2 1.4% 0 0.0% Whitstable 2 0.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.7% 1 2.6% Asda, Sturry Road, Canterbury 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.7% 0 0.0% BHS,,y, The Liberty, Romford 1 0.1% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% De Bradelei Wharf, Cambridge Road, Dover 1 0.1% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Headcorn Town Centre 1 0.1% 0 0.0% 1 1.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% John Lewis, Bluewater, Greenhithe 1 0.1% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Kennedy's, High Street, Canterbury 1 0.1% 0 0.0% 0 0.0% 0 0.0% 1 1.2% 0 0.0% 0 0.0% Maldon Town Centre 1 0.1% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Margate Town Centre 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.7% 0 0.0% Peacocks, The Forum, Sittingbourne 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.7% 0 0.0% Penenden Heath 1 0.1% 1 0.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Primark, High Street, Chatham 1 0.1% 1 0.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Ramsgate 1 0.1% 0 0.0% 1 1.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Tesco, Crescent Road, Faversham 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.7% 0 0.0% Q6. Where did you last go to do your household's shopping for furniture, carpets and other floor coverings? Base: Excluding Zone don't do/ varies

Num%123456 Num % Num % Num % Num % Num % Num %

Base: Excluding don't do/ varies 803 100.0% 241 100.0% 70 100.0% 270 100.0% 69 100.0% 122 100.0% 31 100.0% Sittingbourne Town Centre 139 17.3% 13 5.4% 18 25.7% 95 35.2% 11 15.9% 2 1.6% 0 0.0% Canterbury City Centre 131 16.3% 8 3.3% 3 4.3% 11 4.1% 17 24.6% 71 58.2% 21 67.7% Sittingbourne Retail Park 111 13.8% 31 12.9% 10 14.3% 56 20.7% 10 14.5% 4 3.3% 0 0.0% Sheerness Town Centre 75 9.3% 72 29.9% 1 1.4% 2 0.7% 0 0.0% 0 0.0% 0 0.0% Maidstone Town Centre 65 8.1% 26 10.8% 5 7.1% 28 10.4% 6 8.7% 0 0.0% 0 0.0% Internet 36 4.5% 13 5.4% 2 2.9% 10 3.7% 4 5.8% 6 4.9% 1 3.2% Blue Water 20 2.5% 6 2.5% 4 5.7% 5 1.9% 5 7.2% 0 0.0% 0 0.0% Faversham Town Centre 16 2.0% 0 0.0% 0 0.0% 0 0.0% 1 1.4% 13 10.7% 2 6.5% Lakeside 10 1.2% 2 0.8% 2 2.9% 6 2.2% 0 0.0% 0 0.0% 0 0.0% Catalogue / mail order 5 0.6% 2 0.8% 1 1.4% 0 0.0% 1 1.4% 0 0.0% 1 3.2% Honour Furnishing, High Street, Sheerness 15 1.9% 15 6.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Gillingham Town Centre 14 1.7% 7 2.9% 3 4.3% 4 1.5% 0 0.0% 0 0.0% 0 0.0% Homebase, Sittingbourne Retail Park, Sittingbourne 10 1.2% 5 2.1% 1 1.4% 3 1.1% 0 0.0% 1 0.8% 0 0.0% Carpetright, Sittingbourne Retail Park, Sittingbourne 9 1.1% 2 0.8% 3 4.3% 2 0.7% 0 0.0% 2 1.6% 0 0.0% Chatham Town Centre 8 1.0% 4 1.7% 1 1.4% 2 0.7% 0 0.0% 1 0.8% 0 0.0% Hempstead Valley, Gillingham 8 1.0% 5 2.1% 1 1.4% 2 0.7% 0 0.0% 0 0.0% 0 0.0% Ikea, Lakeside Retail Park, West Thurrock 8 1.0% 0 0.0% 3 4.3% 4 1.5% 0 0.0% 1 0.8% 0 0.0% Wincheap Retail Park, Canterbury 8 1.0% 0 0.0% 0 0.0% 1 0.4% 2 2.9% 4 3.3% 1 3.2% B&Q, Will Adams Way, Gillingham 6 0.7% 4 1.7% 0 0.0% 2 0.7% 0 0.0% 0 0.0% 0 0.0% DFS, London Road, Maidstone 6 0.7% 3 1.2% 0 0.0% 3 1.1% 0 0.0% 0 0.0% 0 0.0% Lenleys, Roper Road, Canterbury 6 0.7% 0 0.0% 0 0.0% 1 0.4% 2 2.9% 1 0.8% 2 6.5% Furniture Village, Will Adams Way, Gillingham 5 0.6% 1 0.4% 2 2.9% 2 0.7% 0 0.0% 0 0.0% 0 0.0% Rainham 5 0.6% 0 0.0% 2 2.9% 2 0.7% 1 1.4% 0 0.0% 0 0.0% Blundells, High Street, Sittingbourne 4 0.5% 0 0.0% 0 0.0% 4 1.5% 0 0.0% 0 0.0% 0 0.0% Harveys, Gillingham Business Park, Gillingham 4 0.5% 4 1.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Central London 4 0.5% 1 0.4% 1 1.4% 0 0.0% 1 1.4% 1 0.8% 0 0.0% Marks & Spencer, Hempstead Valley, Gillingham 4 0.5% 2 0.8% 0 0.0% 2 0.7% 0 0.0% 0 0.0% 0 0.0% Ashford Town Centre 3 0.4% 0 0.0% 0 0.0% 0 0.0% 2 2.9% 1 0.8% 0 0.0% Dreams, Sittingbourne Retail Park, Sittingbourne 3 0.4% 1 0.4% 0 0.0% 2 0.7% 0 0.0% 0 0.0% 0 0.0% Gerald Lukehurst, High Street, Rainham 3 0.4% 0 0.0% 1 1.4% 1 0.4% 0 0.0% 1 0.8% 0 0.0% Gerald Lukehurst, Sittingbourne Retail Park, 3 0.4% 0 0.0% 1 1.4% 2 0.7% 0 0.0% 0 0.0% 0 0.0% Sitti b Lucas, Station Road, Headcorn, Ashford 3 0.4% 0 0.0% 0 0.0% 3 1.1% 0 0.0% 0 0.0% 0 0.0% Rochester 3 0.4% 1 0.4% 1 1.4% 1 0.4% 0 0.0% 0 0.0% 0 0.0% Argos, High Street, Sittingbourne 2 0.2% 0 0.0% 0 0.0% 2 0.7% 0 0.0% 0 0.0% 0 0.0% Canterbury Retail Park, Sturry Road, Canterbury 2 0.2% 0 0.0% 0 0.0% 0 0.0% 1 1.4% 1 0.8% 0 0.0% Carpetright,pg, Horsted Retail Park, , Maidstone Road, , 2 0.2% 1 0.4% 1 1.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Ch th Chainstore Discount Warehouse, Broad Oak Road, 2 0.2% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 1 0.8% 0 0.0% Ctb Dunelm Mill, Sittingbourne Retail Park, Sittingbourne 2 0.2% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 1 0.8% 0 0.0% Harveys, The Forum, Sittingbourne 2 0.2% 2 0.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Herne Bay Town Centre 2 0.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.8% 1 3.2% Horsted Retail Park, Chatham 2 0.2% 0 0.0% 0 0.0% 2 0.7% 0 0.0% 0 0.0% 0 0.0% Tunbridge Wells Town Centre 2 0.2% 1 0.4% 0 0.0% 1 0.4% 0 0.0% 0 0.0% 0 0.0% Westwood Cross, Margate Road, Broadstairs 2 0.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 2 1.6% 0 0.0% Allied Carpets, London Road, Gillingham 1 0.1% 0 0.0% 0 0.0% 1 0.4% 0 0.0% 0 0.0% 0 0.0% Argos, Hempstead Valley, Gillingham 1 0.1% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Argos, High Street, Maidstone 1 0.1% 0 0.0% 0 0.0% 1 0.4% 0 0.0% 0 0.0% 0 0.0% Argos, Marshwood Close, Canterbury 1 0.1% 0 0.0% 0 0.0% 0 0.0% 1 1.4% 0 0.0% 0 0.0% Ashford Designer Outlet, Kimberley Way, Ashford 1 0.1% 0 0.0% 0 0.0% 0 0.0% 1 1.4% 0 0.0% 0 0.0% B&Q, Reeves Way, Chestfield, Whitstable 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.8% 0 0.0% BC Ceramics, Bloors Lane, Rainham 1 0.1% 0 0.0% 1 1.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Beds Direct, New Road, Chatham 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.8% 0 0.0% British Heart Foundation, West Street, Sittingbourne 1 0.1% 0 0.0% 0 0.0% 1 0.4% 0 0.0% 0 0.0% 0 0.0% Brittain & Hobbs, High Street, Sheerness 1 0.1% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Busy B's, West Street, Faversham 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.8% 0 0.0% Chain Store Massacre, Bank House, Broadway, Sheerness 1 0.1% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Clarkes Furniturers, Stacey Road, Maidstone 1 0.1% 0 0.0% 0 0.0% 1 0.4% 0 0.0% 0 0.0% 0 0.0% Co- op, High Street, Milton Regis 1 0.1% 0 0.0% 0 0.0% 1 0.4% 0 0.0% 0 0.0% 0 0.0% Debenhams, Guildhall Street, Canterbury 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 3.2% Dreams,,y,g Ambley Road, Gillingham Retail Park, , 1 0.1% 0 0.0% 1 1.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Gilli h Focus, West Street, Sittingbourne 1 0.1% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Habitat, Saint Andrews Close, Canterbury 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 3.2% Harveys, City Retail Park, Canterbury 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.8% 0 0.0% Harveys, Earlsford, Maidstone 1 0.1% 0 0.0% 0 0.0% 1 0.4% 0 0.0% 0 0.0% 0 0.0% Headcorn Town Centre 1 0.1% 0 0.0% 0 0.0% 0 0.0% 1 1.4% 0 0.0% 0 0.0% KC Carpet Warehouse, High Street, Sheerness 1 0.1% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Land of Leather, London Road, Maidstone 1 0.1% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Charing 1 0.1% 0 0.0% 0 0.0% 0 0.0% 1 1.4% 0 0.0% 0 0.0% Magic Carpets & Flooring, Eurolink Way, Sittingbourne 1 0.1% 0 0.0% 1 1.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Maknade, Selling Road, Faversham 1 0.1% 0 0.0% 0 0.0% 1 0.4% 0 0.0% 0 0.0% 0 0.0% Milton Regis Town Centre 1 0.1% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Nasons, High Street, Canterbury 1 0.1% 0 0.0% 0 0.0% 0 0.0% 1 1.4% 0 0.0% 0 0.0% Oakridge Furniture, Crumlin Road, Crumlin 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.8% 0 0.0% Saxon Leather, Manchester Road, Bolton 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.8% 0 0.0% Stour Retail Park, Stour Crescent, Canterbury 1 0.1% 0 0.0% 0 0.0% 1 0.4% 0 0.0% 0 0.0% 0 0.0% Tesco, Crescent Road, Faversham 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.8% 0 0.0% Walmsley Suite Superstore, High Street, Sittingbourne 1 0.1% 0 0.0% 0 0.0% 1 0.4% 0 0.0% 0 0.0% 0 0.0% Q7. Where did you last go to do your household's shopping for household textiles and soft furnishings, including bedding? Base: Excluding Zone don't do/ varies

Num%123456 Num % Num % Num % Num % Num % Num %

Base: Excluding don't do/ varies 877 100.0% 270 100.0% 75 100.0% 294 100.0% 76 100.0% 129 100.0% 33 100.0% Sittingbourne Retail Park 157 17.9% 55 20.4% 12 16.0% 77 26.2% 11 14.5% 2 1.6% 0 0.0% Canterbury City Centre 140 16.0% 5 1.9% 4 5.3% 12 4.1% 28 36.8% 65 50.4% 26 78.8% Sittingbourne Town Centre 133 15.2% 33 12.2% 16 21.3% 74 25.2% 7 9.2% 2 1.6% 1 3.0% Maidstone Town Centre 55 6.3% 28 10.4% 4 5.3% 19 6.5% 3 3.9% 1 0.8% 0 0.0% Catalogue / mail order 40 4.6% 12 4.4% 6 8.0% 15 5.1% 3 3.9% 4 3.1% 0 0.0% Sheerness Town Centre 37 4.2% 37 13.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Internet 34 3.9% 13 4.8% 4 5.3% 8 2.7% 2 2.6% 7 5.4% 0 0.0% Blue Water 27 3.1% 4 1.5% 7 9.3% 11 3.7% 2 2.6% 2 1.6% 1 3.0% Faversham Town Centre 15 1.7% 0 0.0% 0 0.0% 0 0.0% 1 1.3% 14 10.9% 0 0.0% Lakeside 6 0.7% 1 0.4% 1 1.3% 3 1.0% 1 1.3% 0 0.0% 0 0.0% Dunelm Mill, Sittingbourne Retail Park, Sittingbourne 76 8.7% 19 7.0% 8 10.7% 41 13.9% 2 2.6% 6 4.7% 0 0.0% Tesco, Bridge Road, Sheerness 27 3.1% 24 8.9% 2 2.7% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Marks & Spencer, Hempstead Valley Shopping Centre, 11 1.3% 6 2.2% 2 2.7% 2 0.7% 1 1.3% 0 0.0% 0 0.0% Gillingham Chatham Town Centre 10 1.1% 6 2.2% 1 1.3% 3 1.0% 0 0.0% 0 0.0% 0 0.0% Dunelm Mill, Wincheap, Canterbury 7 0.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 7 5.4% 0 0.0% Gillingham Town Centre 7 0.8% 2 0.7% 1 1.3% 3 1.0% 1 1.3% 0 0.0% 0 0.0% Hempstead Valley Shopping Centre, Hempstead, 6 0.7% 4 1.5% 1 1.3% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Gilli h Argos, High Street, Sittingbourne 5 0.6% 1 0.4% 0 0.0% 3 1.0% 0 0.0% 1 0.8% 0 0.0% Marks & Spencer, St Georges Street, Canterbury 5 0.6% 1 0.4% 0 0.0% 0 0.0% 1 1.3% 2 1.6% 1 3.0% Wincheap Retail Park, Canterbury 5 0.6% 0 0.0% 0 0.0% 0 0.0% 1 1.3% 3 2.3% 1 3.0% Homebase, Sittingbourne Retail Park, Sittingbourne 4 0.5% 0 0.0% 0 0.0% 4 1.4% 0 0.0% 0 0.0% 0 0.0% Central London 4 0.5% 1 0.4% 1 1.3% 0 0.0% 1 1.3% 1 0.8% 0 0.0% Savacentre, Hempstead Valley, Gillingham 4 0.5% 3 1.1% 1 1.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Ashford Retail Park 3 0.3% 0 0.0% 0 0.0% 1 0.3% 2 2.6% 0 0.0% 0 0.0% Debenhams, Guildhall Street, Canterbury 3 0.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.8% 2 6.1% Fenwicks, Whitefriars Shopping Centre, Canterbury 3 0.3% 0 0.0% 1 1.3% 0 0.0% 1 1.3% 1 0.8% 0 0.0% Ikea, Lakeside Retail Park, West Thurrock 3 0.3% 1 0.4% 1 1.3% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Paul Simon, Sittingbourne Retail Park, Sittingbourne 3 0.3% 1 0.4% 0 0.0% 1 0.3% 1 1.3% 0 0.0% 0 0.0% T J Hughes, Pads Hill, Maidstone 3 0.3% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 2 1.6% 0 0.0% Asda, Mill Way, Sittingbourne 2 0.2% 0 0.0% 0 0.0% 2 0.7% 0 0.0% 0 0.0% 0 0.0% BHS, Hemstead Valley Shopping Centre, Gillingham 2 0.2% 0 0.0% 1 1.3% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Blundells, High Street, Sittingbourne 2 0.2% 0 0.0% 0 0.0% 1 0.3% 1 1.3% 0 0.0% 0 0.0% Dreams, Sittingbourne Retail Park, Sittingbourne 2 0.2% 1 0.4% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Habitat, St Andrews Close, Canterbury 2 0.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.8% 1 3.0% Nasons,,g High Street, , Canterbury y 2 0.2% 0 0.0% 0 0.0% 1 0.3% 1 1.3% 0 0.0% 0 0.0% Aldi, Millennium Way, Sheerness 1 0.1% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Argos, High Street, Maidstone 1 0.1% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Asda, Maidstone Road, Chatham 1 0.1% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Asda, Sturry Road, Canterbury 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.8% 0 0.0% Beds 4 Us, Wincheap Retail Estate, Canterbury 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.8% 0 0.0% BHS, King Street, Maidstone 1 0.1% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Broad Oak, Canterbury 1 0.1% 0 0.0% 0 0.0% 0 0.0% 1 1.3% 0 0.0% 0 0.0% Co- op, Halfway Road, Minster on Sea, Sheerness 1 0.1% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Debenhams, Elwick Road, Kingsnorth, Ashford 1 0.1% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Debenhams, High Street, Chatham 1 0.1% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Dockside Outlet, Maritime Way, Chatham 1 0.1% 0 0.0% 1 1.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Dreams, Wincheap, Canterbury 1 0.1% 0 0.0% 0 0.0% 0 0.0% 1 1.3% 0 0.0% 0 0.0% Dunelm, South View, Hersden, Canterbury 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.8% 0 0.0% Fabric Warehouse, Maidstone Industrial Estate, 1 0.1% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Midt Furniture Village, Will Adams Way, Gillingham 1 0.1% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Harveys, Canterbury Retail Park, Sturry Road, Canterbury 1 0.1% 0 0.0% 0 0.0% 0 0.0% 1 1.3% 0 0.0% 0 0.0% Honour Furnishing, High Street, Sheerness 1 0.1% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Laura Ashley, Maynard Road, Canterbury 1 0.1% 0 0.0% 0 0.0% 0 0.0% 1 1.3% 0 0.0% 0 0.0% Linens Direct, Week Street, Maidstone 1 0.1% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Local stores, Bromley 1 0.1% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% M & Co, Preston Street, Faversham 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.8% 0 0.0% Marks & Spencer, Week Street, Maidstone 1 0.1% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Peacocks,Peacocks, HiHighgh StreetStreet,, Sheerness 1 0.1% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Primark, Week Street, Maidstone 1 0.1% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% QS, High Street, Sittingbourne 1 0.1% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Rainham Town Centre 1 0.1% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Rosebys, High Street, Sheerness 1 0.1% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Rosebys, Sandgate Road, Folkstone 1 0.1% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Tesco, Crescent Road, Faversham 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.8% 0 0.0% Tesco, Millstrood Road, Whitstable 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.8% 0 0.0% TK Maxx, Ashford Retail Park, Ashford 1 0.1% 0 0.0% 0 0.0% 0 0.0% 1 1.3% 0 0.0% 0 0.0% Westwood Cross Shopping Centre, Margate Road, 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.8% 0 0.0% Broadstairs Q8. Where did you last go to do your household's shopping for household appliances, such as fridges, washing machines, kettles or hairdryers?

Base: Excluding Zone don't do/ varies

Num%123456 Num % Num % Num % Num % Num % Num %

Base: Excluding don't do/ varies 908 100.0% 279 100.0% 78 100.0% 301 100.0% 81 100.0% 133 100.0% 36 100.0% Sittingbourne Retail Park 170 18.7% 51 18.3% 15 19.2% 90 29.9% 13 16.0% 1 0.8% 0 0.0% Sittingbourne Town Centre 161 17.7% 20 7.2% 20 25.6% 103 34.2% 16 19.8% 2 1.5% 0 0.0% Sheerness Town Centre 83 9.1% 83 29.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Internet 83 9.1% 27 9.7% 12 15.4% 24 8.0% 8 9.9% 10 7.5% 2 5.6% Canterbury City Centre 73 8.0% 1 0.4% 0 0.0% 2 0.7% 9 11.1% 44 33.1% 17 47.2% Faversham Town Centre 63 6.9% 0 0.0% 1 1.3% 0 0.0% 9 11.1% 44 33.1% 9 25.0% Maidstone Town Centre 14 1.5% 7 2.5% 1 1.3% 4 1.3% 2 2.5% 0 0.0% 0 0.0% Blue Water 12 1.3% 0 0.0% 4 5.1% 5 1.7% 1 1.2% 2 1.5% 0 0.0% Catalogue / mail order 10 1.1% 5 1.8% 0 0.0% 1 0.3% 3 3.7% 1 0.8% 0 0.0% Currys, Sittingbourne Retail Park, Sittingbourne 34 3.7% 11 3.9% 4 5.1% 15 5.0% 2 2.5% 2 1.5% 0 0.0% Brittain & Hobbs, High Street, Sheerness 28 3.1% 23 8.2% 1 1.3% 4 1.3% 0 0.0% 0 0.0% 0 0.0% Currys, High Street, Sittingbourne 23 2.5% 7 2.5% 4 5.1% 11 3.7% 1 1.2% 0 0.0% 0 0.0% Argos, High Street, Sittingbourne 14 1.5% 5 1.8% 0 0.0% 8 2.7% 0 0.0% 1 0.8% 0 0.0% TescoTesco, BridgeBridge RoadRoad, SheernessSheerness 12 1.3% 12 4.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Brittain & Hobbs, Roman Square, Sittingbourne 11 1.2% 2 0.7% 1 1.3% 7 2.3% 0 0.0% 1 0.8% 0 0.0% Comet, Maidstone Road, Rochester 8 0.9% 0 0.0% 4 5.1% 2 0.7% 2 2.5% 0 0.0% 0 0.0% R H Services, Queens Parade, Faversham 7 0.8% 0 0.0% 0 0.0% 0 0.0% 2 2.5% 4 3.0% 1 2.8% Brians Warehouse, Beach Street, Sheerness 6 0.7% 6 2.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Currys, Horsted Retail Park, Maidstone Road, Chatham 6 0.7% 2 0.7% 2 2.6% 1 0.3% 1 1.2% 0 0.0% 0 0.0% Currys, Long Market, Canterbury 5 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 2 1.5% 3 8.3% Currys, Marshwood Close, Sturry Road, Canterbury 5 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 5 3.8% 0 0.0% Gillingham Town Centre 5 0.6% 3 1.1% 2 2.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% John Lewis, Bluewater Shopping Centre, Greenhithe 5 0.6% 1 0.4% 1 1.3% 1 0.3% 1 1.2% 1 0.8% 0 0.0% Wincheap Retail Park, Canterbury 5 0.6% 0 0.0% 0 0.0% 0 0.0% 1 1.2% 3 2.3% 1 2.8% Argos, Marshwood Close, Canterbury 4 0.4% 0 0.0% 0 0.0% 0 0.0% 2 2.5% 1 0.8% 1 2.8% Autowash, High Street, Sittingbourne 4 0.4% 0 0.0% 0 0.0% 4 1.3% 0 0.0% 0 0.0% 0 0.0% Comet, Aylesford Retail Park, Quarrywood, Aylesford 4 0.4% 1 0.4% 0 0.0% 3 1.0% 0 0.0% 0 0.0% 0 0.0% Ashford Retail Park 3 0.3% 0 0.0% 0 0.0% 0 0.0% 3 3.7% 0 0.0% 0 0.0% Chatham Town Centre 3 0.3% 1 0.4% 1 1.3% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Currys, High Street, Sheerness 3 0.3% 3 1.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Fenwicks, St Georges Street, Canterbury 3 0.3% 0 0.0% 0 0.0% 1 0.3% 1 1.2% 0 0.0% 1 2.8% Comet, Marshwood Close, Sturry Road, Canterbury 2 0.2% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 1 2.8% Currys, Norman Road, Ashford 2 0.2% 1 0.4% 0 0.0% 0 0.0% 1 1.2% 0 0.0% 0 0.0% Homebase, Sittingbourne Retail Park, Sittingbourne 2 0.2% 1 0.4% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Tesco, Manston Road, Margate 2 0.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 2 1.5% 0 0.0% AArgos, HHempstead d VValley ll ShShopping i CCentre, GilliGillingham h 1 0.1% 0 0.0% 1 1.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Asda, Prospect Place, Dartford 1 0.1% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% B&Q, Will Adams Way, Gillingham 1 0.1% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Co- op, Grove Park, Sittingbourne 1 0.1% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Comet, Bellingham Way, Maidstone 1 0.1% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Comet, Fossets Drive, Southend- on- Sea 1 0.1% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Currys, Chequers Centre, Maidstone 1 0.1% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Currys, High Street, Chatham 1 0.1% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Debenhams, High Street, Chatham 1 0.1% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Direct Domestics, Grayshot Close, Sittingbourne 1 0.1% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Dunelm Mill, Sittingbourne Retail Park, Sittingbourne 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.8% 0 0.0% Faversham Plumbing Centre, Stone Street, Faversham 1 0.1% 0 0.0% 0 0.0% 0 0.0% 1 1.2% 0 0.0% 0 0.0% Hempstead Valley Shopping Centre, Gillingham 1 0.1% 0 0.0% 1 1.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Howdens, Mill Way, Sittingbourne 1 0.1% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Iceland, High Street, Sittingbourne 1 0.1% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% John Lewis, Oxford Street, London 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.8% 0 0.0% Makro, Charlton, London 1 0.1% 0 0.0% 0 0.0% 0 0.0% 1 1.2% 0 0.0% 0 0.0% Marks & Spencer, Hempstead Valley Shopping Centre, 1 0.1% 0 0.0% 0 0.0% 0 0.0% 1 1.2% 0 0.0% 0 0.0% Gillingham MFI, Gillingham Business Park, Gillingham, 1 0.1% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Morrisons, North Lane, Faversham 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.8% 0 0.0% Morrisons, Ten Perch Road, Wincheap, Canterbury 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.8% 0 0.0% Purfleet Town Centre 1 0.1% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Rainham Town Centre 1 0.1% 0 0.0% 1 1.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% StStrood dR Retail t ilP Park, k Rochester R h t 1 0.1% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Tesco, Crescent Road, Faversham 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.8% 0 0.0% Tesco, Lunsford Park, Larkfield, Aylesford 1 0.1% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Tesco, Rainham Shopping Centre, Rainham 1 0.1% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Washback, Sittingbourne 1 0.1% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Westwood Cross Shopping Centre, Margate Road, 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.8% 0 0.0% Bdti Whitstable 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.8% 0 0.0% Wilkinson, High Street, Gillingham 1 0.1% 0 0.0% 1 1.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Wilkinson, Rainham Shopping Centre, Rainham 1 0.1% 0 0.0% 1 1.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Wrights, Waterloo Street, Maidstone 1 0.1% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Q9. Where did you last go to do your household's shopping for audio-visual equipment, such as radio, TV, HiFi, telephones, photographic goods and computer products? Base: Excluding Zone don't do/ varies

Num%123456 Num % Num % Num % Num % Num % Num %

Base: Excluding don't do/ varies 905 100.0% 282 100.0% 78 100.0% 293 100.0% 80 100.0% 136 100.0% 36 100.0% Sittingbourne Town Centre 187 20.7% 28 9.9% 23 29.5% 114 38.9% 19 23.8% 2 1.5% 1 2.8% Sittingbourne Retail Park 136 15.0% 54 19.1% 9 11.5% 60 20.5% 10 12.5% 3 2.2% 0 0.0% Internet 87 9.6% 31 11.0% 10 12.8% 25 8.5% 7 8.8% 13 9.6% 1 2.8% Canterbury City Centre 83 9.2% 0 0.0% 0 0.0% 3 1.0% 6 7.5% 55 40.4% 19 52.8% Sheerness Town Centre 65 7.2% 65 23.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Faversham Town Centre 52 5.7% 0 0.0% 0 0.0% 0 0.0% 12 15.0% 36 26.5% 4 11.1% Maidstone Town Centre 27 3.0% 7 2.5% 2 2.6% 14 4.8% 3 3.8% 1 0.7% 0 0.0% Blue Water 21 2.3% 1 0.4% 7 9.0% 9 3.1% 2 2.5% 2 1.5% 0 0.0% Catalogue / mail order 10 1.1% 5 1.8% 0 0.0% 2 0.7% 0 0.0% 2 1.5% 1 2.8% Lakeside 3 0.3% 2 0.7% 0 0.0% 0 0.0% 1 1.3% 0 0.0% 0 0.0% Currys, Sittingbourne Retail Park, Sittingbourne 31 3.4% 12 4.3% 2 2.6% 13 4.4% 2 2.5% 2 1.5% 0 0.0% Tesco, Bridge Road, Sheerness 27 3.0% 27 9.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Brittain & Hobbs, High Street, Sheerness 20 2.2% 20 7.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% CurrysCurrys, HighHigh StreetStreet, SittingbourneSittingbourne 13 1.4% 4 1.4% 4 5.1% 4 1.4% 1 1.3% 0 0.0% 0 0.0% Argos, High Street, Sittingbourne 11 1.2% 6 2.1% 1 1.3% 3 1.0% 1 1.3% 0 0.0% 0 0.0% Brittain & Hobbs, Roman Square, Sittingbourne 11 1.2% 1 0.4% 3 3.8% 6 2.0% 1 1.3% 0 0.0% 0 0.0% Currys, Canterbury City Retail Park, Canterbury 11 1.2% 0 0.0% 0 0.0% 1 0.3% 1 1.3% 6 4.4% 3 8.3% Chatham Town Centre 8 0.9% 3 1.1% 3 3.8% 2 0.7% 0 0.0% 0 0.0% 0 0.0% Comet, Maidstone Road, Rochester 8 0.9% 1 0.4% 2 2.6% 5 1.7% 0 0.0% 0 0.0% 0 0.0% Argos, Marshwood Close, Canterbury 6 0.7% 0 0.0% 0 0.0% 1 0.3% 1 1.3% 3 2.2% 1 2.8% Blackbourn TV, High Street, Sittingbourne 6 0.7% 0 0.0% 0 0.0% 6 2.0% 0 0.0% 0 0.0% 0 0.0% PC World, Horstead Retail Park, Chatham 5 0.6% 2 0.7% 0 0.0% 3 1.0% 0 0.0% 0 0.0% 0 0.0% Ashford Town Centre 4 0.4% 0 0.0% 0 0.0% 0 0.0% 3 3.8% 1 0.7% 0 0.0% Comet, South Aylesford Retail Park, Quarrywood, 4 0.4% 1 0.4% 0 0.0% 3 1.0% 0 0.0% 0 0.0% 0 0.0% Al f d John Lewis, Blue Water 4 0.4% 0 0.0% 0 0.0% 2 0.7% 1 1.3% 1 0.7% 0 0.0% PC World, Canterbury City Retail Park, Canterbury 4 0.4% 0 0.0% 0 0.0% 0 0.0% 1 1.3% 3 2.2% 0 0.0% Sainsbury's, Roman Square, Sittingbourne 4 0.4% 0 0.0% 0 0.0% 4 1.4% 0 0.0% 0 0.0% 0 0.0% Asda, Mill Way, Sittingbourne 3 0.3% 0 0.0% 1 1.3% 2 0.7% 0 0.0% 0 0.0% 0 0.0% Currys, Horsted Retail Park, Maidstone Road, Chatham 3 0.3% 2 0.7% 1 1.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Central London 3 0.3% 1 0.4% 0 0.0% 2 0.7% 0 0.0% 0 0.0% 0 0.0% Savacentre, Gillingham 3 0.3% 2 0.7% 1 1.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Strood Retail Park, Rochester 3 0.3% 0 0.0% 2 2.6% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Tesco, Millstrood Road, Whitstable 3 0.3% 0 0.0% 1 1.3% 1 0.3% 0 0.0% 1 0.7% 0 0.0% Wincheap Retail Park, Canterbury 3 0.3% 0 0.0% 0 0.0% 0 0.0% 1 1.3% 1 0.7% 1 2.8% Argos, Hempstead Valley Shopping Centre, Gillingham 2 0.2% 1 0.4% 1 1.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% AHihSChhArgos, High Street, Chatham 2 0.2% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 1 0.7% 0 0.0% Ashford Retail Park 2 0.2% 0 0.0% 0 0.0% 1 0.3% 1 1.3% 0 0.0% 0 0.0% Comet, Marshwood Close, Canterbury 2 0.2% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 1 0.7% 0 0.0% Currys, Hempstead Valley Shopping Centre, Gillingham 2 0.2% 1 0.4% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Currys, Long Market, Canterbury 2 0.2% 0 0.0% 0 0.0% 0 0.0% 1 1.3% 0 0.0% 1 2.8% Currys, Norman Road, Ashford 2 0.2% 0 0.0% 0 0.0% 0 0.0% 2 2.5% 0 0.0% 0 0.0% Davies & Eason, Preston Street, Faversham 2 0.2% 0 0.0% 0 0.0% 0 0.0% 2 2.5% 0 0.0% 0 0.0% Rochester Town Centre 2 0.2% 1 0.4% 1 1.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% W Wilcox, Hawthorne Road, Sittingbourne 2 0.2% 0 0.0% 0 0.0% 2 0.7% 0 0.0% 0 0.0% 0 0.0% Argos, Strood Retail Park, Rochester 1 0.1% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Asda, Sturry Road, Canterbury 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 2.8% Bang & Olufsen, Burgate, Canterbury 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 2.8% Comet, Bellingham Way, Maidstone 1 0.1% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Comet, Fossetts Drive, Southend- on- Sea 1 0.1% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Currys, Chequers Centre, Maidstone 1 0.1% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Hempstead Valley Shopping Centre, Gillingham 1 0.1% 0 0.0% 1 1.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Homebase, Sittingbourne Retail Park, Mill Way, 1 0.1% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Sitti b Makro, Charlton, London 1 0.1% 0 0.0% 0 0.0% 0 0.0% 1 1.3% 0 0.0% 0 0.0% Manchester City Centre 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 2.8% Morrisons, Ten Perch Road, Canterbury 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 2.8% Romford Town Centre 1 0.1% 0 0.0% 1 1.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Sainsbury's, Hempstead Valley, Gillingham 1 0.1% 0 0.0% 1 1.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Tesco, Courteney Road, Rainham 1 0.1% 0 0.0% 1 1.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Tesco,Tesco, Crescent RoadRoad,, Faversham 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.7% 0 0.0% Westwood Cross Shopping Centre, Margate Road, 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.7% 0 0.0% Broadstairs Q10. Where did you last go to do your household's shopping for hardware, DIY goods, decorating supplies and garden products? Base: Excluding Zone don't do/ varies

Num%123456 Num % Num % Num % Num % Num % Num %

Base: Excluding don't do/ varies 883 100.0% 268 100.0% 78 100.0% 301 100.0% 79 100.0% 122 100.0% 35 100.0% Sittingbourne Retail Park 263 29.8% 83 31.0% 19 24.4% 130 43.2% 25 31.6% 6 4.9% 0 0.0% Sittingbourne Town Centre 105 11.9% 28 10.4% 9 11.5% 57 18.9% 10 12.7% 1 0.8% 0 0.0% Faversham Town Centre 51 5.8% 0 0.0% 0 0.0% 0 0.0% 8 10.1% 38 31.1% 5 14.3% Sheerness Town Centre 44 5.0% 43 16.0% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Canterbury City Centre 40 4.5% 0 0.0% 0 0.0% 2 0.7% 8 10.1% 19 15.6% 11 31.4% Internet 4 0.5% 2 0.7% 1 1.3% 0 0.0% 1 1.3% 0 0.0% 0 0.0% Catalogue / mail order 4 0.5% 1 0.4% 0 0.0% 1 0.3% 1 1.3% 1 0.8% 0 0.0% Queenborough Town Centre 1 0.1% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Homebase, Sittingbourne Retail Park, Sittingbourne 129 14.6% 40 14.9% 15 19.2% 55 18.3% 12 15.2% 7 5.7% 0 0.0% B&Q, Will Adams Way, Gillingham 55 6.2% 25 9.3% 17 21.8% 13 4.3% 0 0.0% 0 0.0% 0 0.0% B&Q, Sturry Road, Canterbury 23 2.6% 0 0.0% 0 0.0% 0 0.0% 2 2.5% 19 15.6% 2 5.7% B&Q, Reeves Way, Chestfield, Whitstable 22 2.5% 0 0.0% 0 0.0% 0 0.0% 2 2.5% 13 10.7% 7 20.0% Gillingham Town Centre 16 1.8% 4 1.5% 9 11.5% 2 0.7% 0 0.0% 0 0.0% 1 2.9% Focus, West Street, Sittingbourne 13 1.5% 0 0.0% 1 1.3% 10 3.3% 2 2.5% 0 0.0% 0 0.0% WiWickes, k CCryalls ll Lane, L SittiSittingbourne b 12 1.4% 3 1.1% 0 0.0% 9 3.0% 0 0.0% 0 0.0% 0 0.0% Stones, Halfway Road, Minster 11 1.2% 11 4.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Notcutts, Newnham Court, Bearsted Road, Weavering 7 0.8% 2 0.7% 0 0.0% 5 1.7% 0 0.0% 0 0.0% 0 0.0% B&Q, Thanet Way, Whitstable 6 0.7% 0 0.0% 0 0.0% 0 0.0% 1 1.3% 4 3.3% 1 2.9% Whitstable Town Centre 6 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 4 3.3% 2 5.7% Screwfix, Trinity Trading Estate, Sittingbourne 5 0.6% 2 0.7% 0 0.0% 3 1.0% 0 0.0% 0 0.0% 0 0.0% M&J Supplies, St Johns Road, Faversham 4 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 4 3.3% 0 0.0% Maidstone Town Centre 4 0.5% 1 0.4% 0 0.0% 2 0.7% 1 1.3% 0 0.0% 0 0.0% Wilkinsons, High Street, Sittingbourne 4 0.5% 1 0.4% 1 1.3% 2 0.7% 0 0.0% 0 0.0% 0 0.0% B&Q, Norman Road, Ashford 3 0.3% 0 0.0% 0 0.0% 0 0.0% 3 3.8% 0 0.0% 0 0.0% Car, Home & Garden, High Street, Sheerness 3 0.3% 3 1.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Jewson, Hope Street, Sheerness 3 0.3% 3 1.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Rainham Town Centre 3 0.3% 1 0.4% 1 1.3% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Tesco, Bridge Road, Sheerness 3 0.3% 3 1.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Wincheap Retail Park, Canterbury 3 0.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.8% 2 5.7% Milton Regis Town Centre 2 0.2% 2 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Minster Town Centre 2 0.2% 2 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Screwfix, Wincheap Industrial Estate, Canterbury 2 0.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.8% 1 2.9% Wyevale Garden Centre, Capstone Road, Gillingham 2 0.2% 1 0.4% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Argos, High Street, Sittingbourne 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.8% 0 0.0% Asda, St Peters Street, Maidstone 1 0.1% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Ashford Retail Park 1 0.1% 0 0.0% 0 0.0% 0 0.0% 1 1.3% 0 0.0% 0 0.0% Axminster Tool, Sheppey Way, Bobbing, Sittingbourne 1 0.1% 0 0.0% 0 0.0% 0 0.0% 1 1.3% 0 0.0% 0 0.0% B&Q, Fossetts Way, Eastern Avenue, Southend- on- Sea 1 0.1% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% B&Q, Prospect Place Retail Park, Westgate Road, Dartford 1 0.1% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% B&Q, Rainham shopping Centre, Rainham 1 0.1% 0 0.0% 1 1.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Blean, Canterbury 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 2.9% Brittain & Hobbs, Castle Road, Sittingbourne 1 0.1% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Chatham Town Centre 1 0.1% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Cut & Paste, Queenborough Road, Sheerness 1 0.1% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Gardening World, Lower Hartlip Road, Sittingbourne 1 0.1% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Grafty Garden Centre, Grafty Green, Lenham 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.8% 0 0.0% Herne Bay Town Centre 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.8% 0 0.0% Homebase, Wincheap Industrial Estate, Canterbury 1 0.1% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Jewson, Courteney Road, Gillingham 1 0.1% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Johnsons, Station Road, Rainham, Gillingham 1 0.1% 0 0.0% 1 1.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% M&D Supplies, Canterbury 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.8% 0 0.0% Macknade, Selling Road, Faversham 1 0.1% 0 0.0% 1 1.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Maytree Nursery, Courtney Road, Faversham 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 2.9% Rochester Town Centre 1 0.1% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Shillinghurst Nursery, Oad Street, Borden, Sittingbourne 1 0.1% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Tesco, Crescent Road, Faversham 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 2.9% Tunstall, Sittingbourne 1 0.1% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Wickes, Ashford Business Park, Sevington, Ashford 1 0.1% 0 0.0% 0 0.0% 0 0.0% 1 1.3% 0 0.0% 0 0.0% WilkinsonsWilkinsons,, Rainham ShoShoppingpping CentreCentre,, Rainham 1 0.1% 0 0.0% 1 1.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Wilkinsons, York Street, Ramsgate 1 0.1% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Wyevale Garden Centre, Maidstone Road, Paddock Wood, 1 0.1% 0 0.0% 1 1.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Tonbridge Q11. Where did you last go to do your household's shopping for chemists and medical goods, cosmetics and other beauty products?

Base: Excluding Zone don't do/ varies

Num%123456 Num % Num % Num % Num % Num % Num %

Base: Excluding don't do/ varies 959 100.0% 292 100.0% 83 100.0% 321 100.0% 85 100.0% 141 100.0% 37 100.0% Sittingbourne Town Centre 222 23.1% 6 2.1% 27 32.5% 167 52.0% 20 23.5% 1 0.7% 1 2.7% Sheerness Town Centre 136 14.2% 133 45.5% 1 1.2% 2 0.6% 0 0.0% 0 0.0% 0 0.0% Faversham Town Centre 131 13.7% 0 0.0% 1 1.2% 0 0.0% 29 34.1% 85 60.3% 16 43.2% Canterbury City Centre 29 3.0% 0 0.0% 1 1.2% 4 1.2% 5 5.9% 10 7.1% 9 24.3% Catalogue / mail order 20 2.1% 8 2.7% 1 1.2% 9 2.8% 0 0.0% 2 1.4% 0 0.0% Blue Water 15 1.6% 4 1.4% 3 3.6% 7 2.2% 1 1.2% 0 0.0% 0 0.0% Maidstone Town Centre 11 1.1% 2 0.7% 1 1.2% 8 2.5% 0 0.0% 0 0.0% 0 0.0% Queenborough Town Centre 11 1.1% 10 3.4% 0 0.0% 0 0.0% 1 1.2% 0 0.0% 0 0.0% Sittingbourne Retail Park 6 0.6% 1 0.3% 0 0.0% 5 1.6% 0 0.0% 0 0.0% 0 0.0% Internet 3 0.3% 0 0.0% 0 0.0% 1 0.3% 1 1.2% 0 0.0% 1 2.7% Lakeside 1 0.1% 1 0.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Boots, High Street, Sittingbourne 53 5.5% 0 0.0% 6 7.2% 44 13.7% 3 3.5% 0 0.0% 0 0.0% Tesco, Bridge Road, Sheerness 38 4.0% 37 12.7% 1 1.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% BootsBoots, PrestonPreston StreetStreet, FavershamFaversham 29 3.0% 0 0.0% 0 0.0% 0 0.0% 5 5.9% 22 15.6% 2 5.4% Boots, High Street, Sheerness 28 2.9% 28 9.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Asda, Mill Way, Sittingbourne 17 1.8% 2 0.7% 1 1.2% 13 4.0% 1 1.2% 0 0.0% 0 0.0% Minster Town Centre 14 1.5% 14 4.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Kemsley Pharmacy, Grovehurst Road, Kemsley 12 1.3% 0 0.0% 4 4.8% 8 2.5% 0 0.0% 0 0.0% 0 0.0% Sainsbury's, Avenue of Remembrance, Sittingbourne 12 1.3% 0 0.0% 1 1.2% 10 3.1% 1 1.2% 0 0.0% 0 0.0% Co- op, East Street, Sittingbourne 11 1.1% 0 0.0% 1 1.2% 8 2.5% 2 2.4% 0 0.0% 0 0.0% Superdrug, High Street, Sheerness 11 1.1% 11 3.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Hempstead Valley Shopping Centre, Hempstead, 10 1.0% 3 1.0% 2 2.4% 5 1.6% 0 0.0% 0 0.0% 0 0.0% Gilli h Lloyds, High Street, Milton Regis 10 1.0% 1 0.3% 0 0.0% 9 2.8% 0 0.0% 0 0.0% 0 0.0% Teynham 8 0.8% 0 0.0% 0 0.0% 0 0.0% 8 9.4% 0 0.0% 0 0.0% Tesco, Crescent Road, Faversham 7 0.7% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 5 3.5% 1 2.7% Boots, Preston Street, Faversham, 6 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 5 3.5% 1 2.7% Milton Regis Town Centre 6 0.6% 0 0.0% 1 1.2% 5 1.6% 0 0.0% 0 0.0% 0 0.0% Rainham Town Centre 6 0.6% 0 0.0% 6 7.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Superdrug, High Street, Sittingbourne 6 0.6% 0 0.0% 2 2.4% 4 1.2% 0 0.0% 0 0.0% 0 0.0% Lloyds, Rainham Shopping Centre, Rainham 5 0.5% 0 0.0% 5 6.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Co- op, Railway Terrace, Queenborough 4 0.4% 4 1.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Fenwick, St Georges Street, Canterbury 4 0.4% 1 0.3% 0 0.0% 0 0.0% 1 1.2% 1 0.7% 1 2.7% Halfway Pharmacy, Minster Road, Sheerness 4 0.4% 4 1.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Minster Sheppy Hospital, Barton Hill Drive, Sittingbourne 4 0.4% 4 1.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Tesco, Millstrood Road, Whitstable 4 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.7% 3 8.1% WilkiWilkinsons, HiHigh h SStreet, SiSittingbourne i b 4 0.4% 1 0.3% 0 0.0% 3 0.9% 0 0.0% 0 0.0% 0 0.0% Asda, Sturry Road, Canterbury 3 0.3% 0 0.0% 0 0.0% 0 0.0% 1 1.2% 1 0.7% 1 2.7% Boots, Chequers Centre, Maidstone 3 0.3% 1 0.3% 0 0.0% 1 0.3% 1 1.2% 0 0.0% 0 0.0% Chatham Town Centre 3 0.3% 1 0.3% 0 0.0% 2 0.6% 0 0.0% 0 0.0% 0 0.0% Gillingham Town Centre 3 0.3% 1 0.3% 1 1.2% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Minster Pharmacy, Trafalgar Parade, Minster on Sea 3 0.3% 3 1.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Savacentre, Hempstead Valley Shopping Centre, 3 0.3% 1 0.3% 2 2.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Hempstead, Gillingham Savers, High Street, Sheerness 3 0.3% 3 1.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Savers, The Forum, Sittingbourne 3 0.3% 0 0.0% 1 1.2% 2 0.6% 0 0.0% 0 0.0% 0 0.0% A Carlisle, Cross Lane, Faversham 2 0.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 2 1.4% 0 0.0% Ashford Town Centre 2 0.2% 0 0.0% 0 0.0% 0 0.0% 1 1.2% 1 0.7% 0 0.0% Boots, Hempstead Valley Shopping Centre, Gillingham 2 0.2% 0 0.0% 1 1.2% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Boots, Rainham Shopping Centre, Rainham 2 0.2% 0 0.0% 2 2.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Delmergate, St Georges Avenue, Sheerness 2 0.2% 2 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Lloyds, London Road, Sitttingbourne 2 0.2% 0 0.0% 1 1.2% 0 0.0% 1 1.2% 0 0.0% 0 0.0% Mistry, Wood Street, Sheerness 2 0.2% 2 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Morrisons, Ten Perch Road, Canterbury 2 0.2% 0 0.0% 1 1.2% 0 0.0% 0 0.0% 0 0.0% 1 2.7% Sainbury's, Hempstead Valley, Gillingham 2 0.2% 0 0.0% 2 2.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Upchurch, Sittingbourne 2 0.2% 0 0.0% 2 2.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Boots, Chiswick, High Road, London 1 0.1% 0 0.0% 1 1.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Boots, Gravel Walk, Canterbury 1 0.1% 0 0.0% 1 1.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Boots, High Street, Gillingham 1 0.1% 0 0.0% 1 1.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Bromley Town Centre 1 0.1% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% ChCharing i PhPharmacy, ThThe SSurgery ClClose, AAshford hf d 1 0.1% 0 0.0% 0 0.0% 0 0.0% 1 1.2% 0 0.0% 0 0.0% Chichester Town Centre 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.7% 0 0.0% Co- op, Queens Road, Minster 1 0.1% 1 0.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Debenhams, High Street, Chatham 1 0.1% 0 0.0% 1 1.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% John Lewis, Oxford Street, London 1 0.1% 0 0.0% 0 0.0% 0 0.0% 1 1.2% 0 0.0% 0 0.0% Minster Pharmacy, Trafalgar Parade, Minster 1 0.1% 1 0.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Paydens, High Street, Sheerness 1 0.1% 1 0.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Sainsbury's, Reeves Way, Chesterfield, Whitstable 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.7% 0 0.0% Superdrug, Preston Street, Faversham 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.7% 0 0.0% Tesco, Rainham 1 0.1% 0 0.0% 1 1.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% The Body Shop, Rose Lane, Canterbury 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.7% 0 0.0% WGS Stevens MPS, London Road, Teynham, Sittingbourne 1 0.1% 0 0.0% 0 0.0% 0 0.0% 1 1.2% 0 0.0% 0 0.0% Whitstable Town Centre 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.7% 0 0.0% Q12. Where did you last go to do your household's shopping for books, jewellery and watches, china, glassware and kitchen utensils, recreational and luxury goods? Base: Excluding Zone don't do/ varies

Num%123456 Num % Num % Num % Num % Num % Num %

Base: Excluding don't do/ varies 770 100.0% 231 100.0% 64 100.0% 256 100.0% 69 100.0% 117 100.0% 33 100.0% Sittingbourne Town Centre 140 18.2% 20 8.7% 15 23.4% 90 35.2% 11 15.9% 4 3.4% 0 0.0% Canterbury City Centre 136 17.7% 5 2.2% 7 10.9% 21 8.2% 26 37.7% 59 50.4% 18 54.5% Internet 77 10.0% 28 12.1% 5 7.8% 25 9.8% 4 5.8% 12 10.3% 3 9.1% Maidstone Town Centre 70 9.1% 34 14.7% 1 1.6% 33 12.9% 2 2.9% 0 0.0% 0 0.0% Sheerness Town Centre 63 8.2% 61 26.4% 0 0.0% 1 0.4% 0 0.0% 1 0.9% 0 0.0% Blue Water 52 6.8% 10 4.3% 10 15.6% 25 9.8% 4 5.8% 2 1.7% 1 3.0% Faversham Town Centre 37 4.8% 1 0.4% 0 0.0% 1 0.4% 7 10.1% 23 19.7% 5 15.2% Catalogue / mail order 19 2.5% 5 2.2% 3 4.7% 7 2.7% 1 1.4% 1 0.9% 2 6.1% Sittingbourne Retail Park 11 1.4% 7 3.0% 0 0.0% 4 1.6% 0 0.0% 0 0.0% 0 0.0% Tesco, Bridge Road, Sheerness 23 3.0% 21 9.1% 0 0.0% 1 0.4% 0 0.0% 1 0.9% 0 0.0% WH Smith, High Street, Sittingbourne 13 1.7% 4 1.7% 2 3.1% 5 2.0% 2 2.9% 0 0.0% 0 0.0% Central London 11 1.4% 2 0.9% 1 1.6% 4 1.6% 2 2.9% 1 0.9% 1 3.0% ChathamChatham TownTown CentreCentre 10 1.3% 4 1.7% 2 3.1% 3 1.2% 1 1.4% 0 0.0% 0 0.0% Hempstead Valley Shopping Centre, Hempstead, 10 1.3% 2 0.9% 5 7.8% 3 1.2% 0 0.0% 0 0.0% 0 0.0% Gilli h Dunelm Mills, Sittingbourne Retail Park, Sittingbourne 8 1.0% 3 1.3% 2 3.1% 2 0.8% 0 0.0% 1 0.9% 0 0.0% Argos, High Street, Sittingbourne 7 0.9% 1 0.4% 0 0.0% 4 1.6% 0 0.0% 2 1.7% 0 0.0% Gillingham Town Centre 6 0.8% 2 0.9% 1 1.6% 1 0.4% 2 2.9% 0 0.0% 0 0.0% Asda, Mill Way, Sittingbourne 5 0.6% 0 0.0% 0 0.0% 5 2.0% 0 0.0% 0 0.0% 0 0.0% Wilkinsons, High Street, Sittingbourne 5 0.6% 1 0.4% 0 0.0% 4 1.6% 0 0.0% 0 0.0% 0 0.0% Ashford Town Centre 4 0.5% 0 0.0% 0 0.0% 0 0.0% 3 4.3% 1 0.9% 0 0.0% Marks & Spencer, Hempstead Valley Shopping Centre, 4 0.5% 2 0.9% 0 0.0% 2 0.8% 0 0.0% 0 0.0% 0 0.0% Gillingham Rainham Town Centre 4 0.5% 0 0.0% 4 6.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Savacentre, Hempstead Valley Shopping Centre, 4 0.5% 3 1.3% 0 0.0% 1 0.4% 0 0.0% 0 0.0% 0 0.0% Gilli h Tesco, Crescent Road, Faversham 4 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 4 3.4% 0 0.0% Argos, Marshwood Close, Canterbury 3 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 2 1.7% 1 3.0% H Samuel, High Street, Sheerness 3 0.4% 3 1.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Debenhams, Guildhall Street, Canterbury 2 0.3% 0 0.0% 0 0.0% 1 0.4% 0 0.0% 0 0.0% 1 3.0% Fenwick, St Georges Street, Canterbury 2 0.3% 0 0.0% 0 0.0% 0 0.0% 1 1.4% 0 0.0% 1 3.0% H Samuel, High Street, Sittingbourne 2 0.3% 0 0.0% 1 1.6% 1 0.4% 0 0.0% 0 0.0% 0 0.0% Homebase, Sittingbourne Retail Park, Sittingbourne 2 0.3% 2 0.9% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Lakeland, Long Market, Canterbury 2 0.3% 1 0.4% 1 1.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% The Bookmark, Rainham Shopping Centre, Rainham 2 0.3% 0 0.0% 1 1.6% 1 0.4% 0 0.0% 0 0.0% 0 0.0% Tiffany & Co, Central London 2 0.3% 0 0.0% 0 0.0% 1 0.4% 1 1.4% 0 0.0% 0 0.0% Argos,g, Ashford Retail Park, , Ashford 1 0.1% 0 0.0% 0 0.0% 0 0.0% 1 1.4% 0 0.0% 0 0.0% BHS, Hempstead Valley, Gillingham 1 0.1% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% BHS, Marlowe Arcade, Canterbury 1 0.1% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Bromley Town Centre 1 0.1% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Whitstable Town Centre 1 0.1% 0 0.0% 0 0.0% 1 0.4% 0 0.0% 0 0.0% 0 0.0% Costco, West Thurrock Way, West Thurrock 1 0.1% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Debenhams, High Street, Chatham 1 0.1% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Dover 1 0.1% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Dunelm Mills, Wincheap, Canterbury 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.9% 0 0.0% Eastbourne Town Centre 1 0.1% 0 0.0% 0 0.0% 1 0.4% 0 0.0% 0 0.0% 0 0.0% Ernest Jones, Hempstead Valley, Gillingham 1 0.1% 0 0.0% 0 0.0% 1 0.4% 0 0.0% 0 0.0% 0 0.0% Gemini, High Street, Sheerness 1 0.1% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% H Samuel, Whitefriars Shopping Centre, Canterbury 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.9% 0 0.0% John Lewis, Bluewater, Greenhithe 1 0.1% 0 0.0% 0 0.0% 1 0.4% 0 0.0% 0 0.0% 0 0.0% Memorial Hospital, Sittingbourne 1 0.1% 0 0.0% 0 0.0% 1 0.4% 0 0.0% 0 0.0% 0 0.0% Micallef Jewellers, Rainham Shopping Centre, Rainham 1 0.1% 0 0.0% 0 0.0% 1 0.4% 0 0.0% 0 0.0% 0 0.0% Purdys, The Forum, Sittingbourne 1 0.1% 0 0.0% 0 0.0% 1 0.4% 0 0.0% 0 0.0% 0 0.0% Sainsbury's, Avenue of Remembrance, Sittingbourne 1 0.1% 0 0.0% 0 0.0% 1 0.4% 0 0.0% 0 0.0% 0 0.0% Teynham Town Centre 1 0.1% 0 0.0% 0 0.0% 0 0.0% 1 1.4% 0 0.0% 0 0.0% Tesco, Manston Road, Ramsgate 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.9% 0 0.0% The Rainham Bookshop, Station Road, Rainham 1 0.1% 0 0.0% 1 1.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Walkers Bookshop, Broad Street, March 1 0.1% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Waterstones, Margarets Place, Canterbury 1 0.1% 0 0.0% 0 0.0% 1 0.4% 0 0.0% 0 0.0% 0 0.0% Westwood CrossCross,, MarMargategate RoadRoad,, Broadstairs 1 0.1% 0 0.0% 0 0.0% 1 0.4% 0 0.0% 0 0.0% 0 0.0% WH Smith, Bluewater 1 0.1% 0 0.0% 1 1.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% WH Smith, Gatwick Airport, London 1 0.1% 1 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Wilkinsons, Rainham Shopping Centre, Rainham 1 0.1% 0 0.0% 1 1.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Q13. When you shop for non-food goods, how do you usually travel? Base: All Zone respondents

Num%123456 Num % Num % Num % Num % Num % Num %

Base: All respondents 1,004 100.0% 308 100.0% 87 100.0% 338 100.0% 88 100.0% 144 100.0% 39 100.0% Car / van (own/ company) 574 57.2% 176 57.1% 60 69.0% 184 54.4% 59 67.0% 68 47.2% 27 69.2% Car / van (as passenger in friends/ relatives car) 192 19.1% 75 24.4% 17 19.5% 56 16.6% 16 18.2% 23 16.0% 5 12.8% Bus/ coach 104 10.4% 21 6.8% 6 6.9% 37 10.9% 7 8.0% 26 18.1% 7 17.9% Walk 82 8.2% 23 7.5% 2 2.3% 40 11.8% 2 2.3% 15 10.4% 0 0.0% Train 28 2.8% 8 2.6% 0 0.0% 9 2.7% 3 3.4% 8 5.6% 0 0.0% Goods delivered 6 0.6% 1 0.3% 2 2.3% 2 0.6% 0 0.0% 1 0.7% 0 0.0% Taxi 5 0.5% 1 0.3% 0 0.0% 4 1.2% 0 0.0% 0 0.0% 0 0.0% Bicycle 1 0.1% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Motorcycle/ moped 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.7% 0 0.0% Park and ride 5 0.5% 1 0.3% 0 0.0% 2 0.6% 1 1.1% 1 0.7% 0 0.0% Mobility scooter 3 0.3% 1 0.3% 0 0.0% 2 0.6% 0 0.0% 0 0.0% 0 0.0% Varies 3 0.3% 1 0.3% 0 0.0% 1 0.3% 0 0.0% 1 0.7% 0 0.0% Q14. Which of the following towns do you visit most often for any purpose? Base: All Zone respondents

Num%123456 Num % Num % Num % Num % Num % Num %

Base: All respondents 1,004 100.0% 308 100.0% 87 100.0% 338 100.0% 88 100.0% 144 100.0% 39 100.0% Sittingbourne 410 40.8% 61 19.8% 66 75.9% 238 70.4% 33 37.5% 12 8.3% 0 0.0% Sheerness 221 22.0% 206 66.9% 2 2.3% 11 3.3% 0 0.0% 2 1.4% 0 0.0% Faversham 179 17.8% 0 0.0% 1 1.1% 15 4.4% 38 43.2% 98 68.1% 27 69.2% Queenborough 7 0.7% 4 1.3% 0 0.0% 3 0.9% 0 0.0% 0 0.0% 0 0.0% Canterbury 75 7.5% 3 1.0% 1 1.1% 23 6.8% 10 11.4% 28 19.4% 10 25.6% Maidstone 64 6.4% 19 6.2% 5 5.7% 36 10.7% 2 2.3% 1 0.7% 1 2.6% Chatham 11 1.1% 5 1.6% 2 2.3% 4 1.2% 0 0.0% 0 0.0% 0 0.0% Hempstead Valley 8 0.8% 3 1.0% 1 1.1% 3 0.9% 1 1.1% 0 0.0% 0 0.0% Gillingham 7 0.7% 1 0.3% 2 2.3% 2 0.6% 2 2.3% 0 0.0% 0 0.0% Bluewater 5 0.5% 1 0.3% 2 2.3% 1 0.3% 1 1.1% 0 0.0% 0 0.0% Rainham 4 0.4% 0 0.0% 4 4.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Central London 3 0.3% 0 0.0% 1 1.1% 0 0.0% 0 0.0% 2 1.4% 0 0.0% Ashford 2 0.2% 0 0.0% 0 0.0% 0 0.0% 1 1.1% 1 0.7% 0 0.0% CrayfordCrayford 1 0.1% 1 0.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Eastchurch 1 0.1% 1 0.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Folkestone 1 0.1% 1 0.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Gravesend 1 0.1% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Hornchurch 1 0.1% 1 0.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Margate 1 0.1% 1 0.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Tunbridge Wells 1 0.1% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Whitstable 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 2.6%

Q15. How often do you visit Q14? Base: All Zone respondents

Num%123456 Num % Num % Num % Num % Num % Num %

Base: All respondents 1,004 100.0% 308 100.0% 87 100.0% 338 100.0% 88 100.0% 144 100.0% 39 100.0% Everyday/ most days 177 17.6% 54 17.5% 8 9.2% 43 12.7% 16 18.2% 51 35.4% 5 12.8% 2- 3 times a week 298 29.7% 104 33.8% 18 20.7% 102 30.2% 29 33.0% 34 23.6% 11 28.2% Once a week 272 27.1% 77 25.0% 36 41.4% 87 25.7% 28 31.8% 28 19.4% 16 41.0% Once a fortnight 74 7.4% 26 8.4% 7 8.0% 31 9.2% 5 5.7% 4 2.8% 1 2.6% Once a month 110 11.0% 24 7.8% 12 13.8% 47 13.9% 10 11.4% 14 9.7% 3 7.7% Less often 60 6.0% 17 5.5% 5 5.7% 26 7.7% 0 0.0% 10 6.9% 2 5.1% Don't know / varies 13 1.3% 6 1.9% 1 1.1% 2 0.6% 0 0.0% 3 2.1% 1 2.6% Q16. What do you like about Q14? Base: All Zone respondents

Num%123456 Num % Num % Num % Num % Num % Num %

Base: All respondents 1,004 100.0% 308 100.0% 87 100.0% 338 100.0% 88 100.0% 144 100.0% 39 100.0% Attractive environment/ nice place 93 9.3% 9 2.9% 4 4.6% 25 7.4% 14 15.9% 32 22.2% 9 23.1% Clean streets 5 0.5% 0 0.0% 1 1.1% 1 0.3% 2 2.3% 1 0.7% 0 0.0% Easy to get to from home 222 22.1% 92 29.9% 21 24.1% 61 18.0% 18 20.5% 21 14.6% 9 23.1% Easy to get to from work 13 1.3% 3 1.0% 2 2.3% 6 1.8% 0 0.0% 2 1.4% 0 0.0% Easy to park the car 44 4.4% 8 2.6% 8 9.2% 13 3.8% 6 6.8% 5 3.5% 4 10.3% Good cafes, restaurants or public houses 24 2.4% 8 2.6% 2 2.3% 6 1.8% 3 3.4% 5 3.5% 0 0.0% Good food shops 51 5.1% 19 6.2% 8 9.2% 13 3.8% 5 5.7% 6 4.2% 0 0.0% Good market 16 1.6% 2 0.6% 1 1.1% 3 0.9% 2 2.3% 7 4.9% 1 2.6% Good non- food shops 147 14.6% 51 16.6% 10 11.5% 38 11.2% 12 13.6% 32 22.2% 4 10.3% Good public transport 5 0.5% 1 0.3% 0 0.0% 2 0.6% 1 1.1% 1 0.7% 0 0.0% Good range of financial or personal services 13 1.3% 4 1.3% 1 1.1% 3 0.9% 3 3.4% 2 1.4% 0 0.0% Good safety/ security 4 0.4% 0 0.0% 0 0.0% 2 0.6% 0 0.0% 0 0.0% 2 5.1% Traffic free pedestrian areas 4 0.4% 0 0.0% 1 1.1% 1 0.3% 1 1.1% 1 0.7% 0 0.0% SeasideSeaside AttractionsAttractions 16 1.6% 12 3.9% 1 1.1% 3 0.9% 0 0.0% 0 0.0% 0 0.0% Adventure Island 1 0.1% 0 0.0% 0 0.0% 0 0.0% 1 1.1% 0 0.0% 0 0.0% Well maintained streets 8 0.8% 2 0.6% 1 1.1% 1 0.3% 0 0.0% 1 0.7% 3 7.7% Nothing or very little 275 27.4% 87 28.2% 29 33.3% 123 36.4% 17 19.3% 14 9.7% 5 12.8% Generally convenient 54 5.4% 7 2.3% 8 9.2% 26 7.7% 5 5.7% 6 4.2% 2 5.1% Wider choice/ range of shops generally 40 4.0% 14 4.5% 1 1.1% 8 2.4% 4 4.5% 9 6.3% 4 10.3% Familiarity/ live here/ always lived here 34 3.4% 5 1.6% 0 0.0% 15 4.4% 1 1.1% 11 7.6% 2 5.1% Compact shopping centre 23 2.3% 4 1.3% 1 1.1% 7 2.1% 3 3.4% 6 4.2% 2 5.1% Old town - historical interest/ character 18 1.8% 1 0.3% 0 0.0% 3 0.9% 4 4.5% 8 5.6% 2 5.1% Friendly place/ people 17 1.7% 9 2.9% 0 0.0% 3 0.9% 0 0.0% 3 2.1% 2 5.1% Everything is there/ everything I need is there 16 1.6% 4 1.3% 0 0.0% 6 1.8% 0 0.0% 5 3.5% 1 2.6% Small shops/ independent shops 14 1.4% 2 0.6% 0 0.0% 5 1.5% 1 1.1% 5 3.5% 1 2.6% Close to friends/ family 12 1.2% 2 0.6% 1 1.1% 3 0.9% 4 4.5% 2 1.4% 0 0.0% Good atmosphere/ ambience 10 1.0% 1 0.3% 0 0.0% 5 1.5% 1 1.1% 3 2.1% 0 0.0% Quiet/ peaceful 8 0.8% 1 0.3% 0 0.0% 2 0.6% 1 1.1% 3 2.1% 1 2.6% Free parking/ cheap parking 6 0.6% 2 0.6% 1 1.1% 0 0.0% 2 2.3% 0 0.0% 1 2.6% Not too busy/ crowded 6 0.6% 1 0.3% 2 2.3% 0 0.0% 1 1.1% 1 0.7% 1 2.6% Good layout 5 0.5% 2 0.6% 0 0.0% 1 0.3% 1 1.1% 1 0.7% 0 0.0% Tesco/ large Tesco 5 0.5% 4 1.3% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Good leisure centre 4 0.4% 0 0.0% 1 1.1% 2 0.6% 1 1.1% 0 0.0% 0 0.0% Nearest local town 4 0.4% 2 0.6% 0 0.0% 1 0.3% 1 1.1% 0 0.0% 0 0.0% Helpful staff/ good service 3 0.3% 1 0.3% 0 0.0% 2 0.6% 0 0.0% 0 0.0% 0 0.0% GdfbihGood for basic shopping i 3 0.3% 1 0.3% 0 0.0% 2 0.6% 0 0.0% 0 0.0% 0 0.0% Good local scenery 3 0.3% 1 0.3% 0 0.0% 0 0.0% 1 1.1% 0 0.0% 1 2.6% Convenient for countryside and other towns 2 0.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 2 1.4% 0 0.0% Good access for the disabled 2 0.2% 0 0.0% 1 1.1% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Library 2 0.2% 0 0.0% 1 1.1% 1 0.3% 0 0.0% 0 0.0% 0 0.0% The shops are larger 2 0.2% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 1 2.6% Value for money 2 0.2% 1 0.3% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Asda 1 0.1% 0 0.0% 1 1.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Feels safe 1 0.1% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Good High Street 1 0.1% 0 0.0% 1 1.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Good range of children's activities 1 0.1% 1 0.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Greggs 1 0.1% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% I like to support local facilities 1 0.1% 1 0.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Iceland 1 0.1% 1 0.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Indoor bowls and the statues 1 0.1% 0 0.0% 1 1.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% It's a working town 1 0.1% 0 0.0% 0 0.0% 0 0.0% 1 1.1% 0 0.0% 0 0.0% Leisure activites 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.7% 0 0.0% Modern 1 0.1% 1 0.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Near exercise classes 1 0.1% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Park and ride 1 0.1% 1 0.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Particular stores 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 2.6% Sainsbury's 1 0.1% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Savacentre 1 0.1% 0 0.0% 0 0.0% 0 0.0% 1 1.1% 0 0.0% 0 0.0% Q17. What do you dislike about Q14? Base: All Zone respondents

Num%123456 Num % Num % Num % Num % Num % Num %

Base: All respondents 1,004 100.0% 308 100.0% 87 100.0% 338 100.0% 88 100.0% 144 100.0% 39 100.0% Car parking too expensive 28 2.8% 8 2.6% 7 8.0% 8 2.4% 1 1.1% 2 1.4% 2 5.1% Danger from vehicles in some streets/ not fully 3 0.3% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 2 1.4% 0 0.0% dtiid Difficult to park near shops 24 2.4% 4 1.3% 2 2.3% 14 4.1% 2 2.3% 0 0.0% 2 5.1% Not enough seats/ litter bins/ public telephones/ public 3 0.3% 0 0.0% 3 3.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% tilt Poor access for the disabled 5 0.5% 2 0.6% 0 0.0% 1 0.3% 0 0.0% 2 1.4% 0 0.0% Poor market 1 0.1% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Poor range of services 21 2.1% 3 1.0% 1 1.1% 13 3.8% 3 3.4% 1 0.7% 0 0.0% Poor range of shops 321 32.0% 90 29.2% 32 36.8% 139 41.1% 21 23.9% 33 22.9% 6 15.4% Streets badly maintained 13 1.3% 6 1.9% 1 1.1% 3 0.9% 1 1.1% 1 0.7% 1 2.6% Streets dirty 23 2.3% 14 4.5% 1 1.1% 7 2.1% 0 0.0% 1 0.7% 0 0.0% Too busy/ crowded 25 2.5% 10 3.2% 1 1.1% 5 1.5% 3 3.4% 4 2.8% 2 5.1% Traffic congestion makes it difficult to get to by car 28 2.8% 7 2.3% 4 4.6% 8 2.4% 2 2.3% 3 2.1% 4 10.3% Unattractive environment/ not a very nice place 26 2.6% 9 2.9% 2 2.3% 13 3.8% 2 2.3% 0 0.0% 0 0.0% NothingNothing or very littlelittle 370 36.9% 108 35.1% 25 28.7% 113 33.4% 40 45.5% 66 45.8% 18 46.2% Small shops closing/ empty shops 80 8.0% 38 12.3% 5 5.7% 24 7.1% 4 4.5% 5 3.5% 4 10.3% Anti- social people/ behaviour 26 2.6% 7 2.3% 1 1.1% 6 1.8% 1 1.1% 7 4.9% 4 10.3% Run down/ buildings not well maintained 20 2.0% 6 1.9% 3 3.4% 6 1.8% 2 2.3% 3 2.1% 0 0.0% Too many charity shops/ cheap shops 18 1.8% 3 1.0% 4 4.6% 5 1.5% 3 3.4% 2 1.4% 1 2.6% Lack of large stores/ department stores 13 1.3% 3 1.0% 4 4.6% 5 1.5% 0 0.0% 1 0.7% 0 0.0% Too many tourists 9 0.9% 1 0.3% 0 0.0% 3 0.9% 2 2.3% 3 2.1% 0 0.0% Lack of clothes shops/ fashion shops 8 0.8% 2 0.6% 1 1.1% 2 0.6% 1 1.1% 2 1.4% 0 0.0% Uninteresting/ very little there/ nothing to do 7 0.7% 2 0.6% 1 1.1% 2 0.6% 1 1.1% 1 0.7% 0 0.0% Need more local independent stores 6 0.6% 4 1.3% 0 0.0% 0 0.0% 1 1.1% 1 0.7% 0 0.0% Tesco is taking over small businesses 6 0.6% 2 0.6% 0 0.0% 0 0.0% 2 2.3% 2 1.4% 0 0.0% Needs some investment 5 0.5% 2 0.6% 0 0.0% 3 0.9% 0 0.0% 0 0.0% 0 0.0% Distance 4 0.4% 1 0.3% 0 0.0% 1 0.3% 1 1.1% 1 0.7% 0 0.0% High prices 4 0.4% 2 0.6% 0 0.0% 1 0.3% 0 0.0% 1 0.7% 0 0.0% Ghost town 4 0.4% 2 0.6% 1 1.1% 1 0.3% 0 0.0% 0 0.0% 0 0.0% High crime rate 4 0.4% 1 0.3% 0 0.0% 2 0.6% 0 0.0% 1 0.7% 0 0.0% Lack of good shoe shops 4 0.4% 0 0.0% 0 0.0% 3 0.9% 0 0.0% 1 0.7% 0 0.0% Poor layout 4 0.4% 1 0.3% 0 0.0% 2 0.6% 1 1.1% 0 0.0% 0 0.0% Too small 4 0.4% 1 0.3% 0 0.0% 3 0.9% 0 0.0% 0 0.0% 0 0.0% Poor/ expensive public transport 4 0.4% 4 1.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Not very compact 3 0.3% 1 0.3% 0 0.0% 2 0.6% 0 0.0% 0 0.0% 0 0.0% Would like a Tesco 3 0.3% 0 0.0% 1 1.1% 1 0.3% 0 0.0% 1 0.7% 0 0.0% DDon't ' liklike shopping h i in i general l 2 0.2% 1 0.3% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Need a Marks & Spencer 2 0.2% 0 0.0% 0 0.0% 2 0.6% 0 0.0% 0 0.0% 0 0.0% Lack of policing/ unsafe 2 0.2% 1 0.3% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Not enough for the children to do 2 0.2% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 1 0.7% 0 0.0% Not enough shops for older people 2 0.2% 2 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Poor non- food shops 2 0.2% 1 0.3% 1 1.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% The road systems are not very good 2 0.2% 0 0.0% 1 1.1% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Too many cafes and restaurants 2 0.2% 1 0.3% 0 0.0% 0 0.0% 0 0.0% 1 0.7% 0 0.0% Too many takeaways/ fast food places 2 0.2% 1 0.3% 1 1.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Need more/ better flower displays in town 1 0.1% 1 0.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Charity muggers 1 0.1% 0 0.0% 0 0.0% 0 0.0% 1 1.1% 0 0.0% 0 0.0% Council 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.7% 0 0.0% Do not encourage locals to visit 1 0.1% 0 0.0% 0 0.0% 0 0.0% 1 1.1% 0 0.0% 0 0.0% Don't like temporary shops 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.7% 0 0.0% High Street is closed off at the weekend 1 0.1% 0 0.0% 1 1.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Lack of directions/ signs 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.7% 0 0.0% Lacking a few certain shops 1 0.1% 0 0.0% 0 0.0% 0 0.0% 1 1.1% 0 0.0% 0 0.0% Local swimming pool is very poor 1 0.1% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Needs cinema 1 0.1% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% New Whitefriars development 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.7% 0 0.0% Not enough baby changing facilities 1 0.1% 1 0.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Not enough disabled parking 1 0.1% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Not enough eating places 1 0.1% 1 0.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Not enouenoughgh susupermarketspermarkets 1 0.1% 1 0.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Overdeveloped 1 0.1% 1 0.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Pubs/ clubs only stay open late on weekends 1 0.1% 1 0.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Proposed pedestrianisation plans 1 0.1% 0 0.0% 0 0.0% 0 0.0% 1 1.1% 0 0.0% 0 0.0% Too cold 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.7% 0 0.0% Too modern 1 0.1% 0 0.0% 0 0.0% 1 0.3% 0 0.0% 0 0.0% 0 0.0% Would like a Debenhams 1 0.1% 1 0.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0%

Q18. Are you a member or do you regularly visit a health and fitness club? Base: All Zone respondents

Num%123456 Num % Num % Num % Num % Num % Num %

Base: All respondents 1,004 100.0% 308 100.0% 87 100.0% 338 100.0% 88 100.0% 144 100.0% 39 100.0% Yes 99 9.9% 28 9.1% 10 11.5% 37 10.9% 10 11.4% 12 8.3% 2 5.1% No 905 90.1% 280 90.9% 77 88.5% 301 89.1% 78 88.6% 132 91.7% 37 94.9% Q19. Which health and fitness club do you regularly visit? Base: Those visiting Zone a health club excluding refused Num%123456 Num % Num % Num % Num % Num % Num %

Base: Those visiting a health club excluding refused 96 100.0% 26 100.0% 10 100.0% 37 100.0% 10 100.0% 11 100.0% 2 100.0% Isospa Fitness Studio at The Swallows Leisure Centre, 24 25.0% 2 7.7% 3 30.0% 17 45.9% 2 20.0% 0 0.0% 0 0.0% Sitti Reynolds Health and Fitness, London Road, 7 7.3% 0 0.0% 1 10.0% 5 13.5% 1 10.0% 0 0.0% 0 0.0% Sitti b Inshape & Body Care, Railway Road, Sheerness 4 4.2% 4 15.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Syndale Park Personal Fitness Club, London Road, 3 3.1% 2 7.7% 0 0.0% 0 0.0% 0 0.0% 1 9.1% 0 0.0% Fh Positive Image Fitness, Minster- on- Sea, Sheppy 1 1.0% 1 3.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Sheppey Leisure Complex, Broadway, Sheerness 12 12.5% 12 46.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Abbey Sports Centre, Abbey School, London Road, 4 4.2% 0 0.0% 0 0.0% 0 0.0% 1 10.0% 3 27.3% 0 0.0% Fh Tonics Fitness Centre, Broad Oak Road, Sittingbourne 4 4.2% 0 0.0% 1 10.0% 3 8.1% 0 0.0% 0 0.0% 0 0.0% Aquamanda, London Road, Bapchild, Sittingbourne 3 3.1% 0 0.0% 0 0.0% 1 2.7% 2 20.0% 0 0.0% 0 0.0% Roko, London Road, Gillingham 2 2.1% 0 0.0% 1 10.0% 1 2.7% 0 0.0% 0 0.0% 0 0.0% Sheppey Sports Centre, High Street, Sheerness 2 2.1% 2 7.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Splashes Leisure Pool, Cozenton Close, Gillingham 2 2.1% 0 0.0% 1 10.0% 1 2.7% 0 0.0% 0 0.0% 0 0.0% The Village, Forstal Road, Sandling, Maidstone 2 2.1% 0 0.0% 0 0.0% 2 5.4% 0 0.0% 0 0.0% 0 0.0% Action for Life, Canterbury 1 1.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 9.1% 0 0.0% Active Retirement 1 1.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 9.1% 0 0.0% Bapchild and Tonge Village Hall, Sittingbourne 1 1.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 9.1% 0 0.0% Canterbury University 1 1.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 9.1% 0 0.0% D & W Sports, Canterbury 1 1.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 50.0% Faversham Swimming Pool, Leslie Smith Drive, 1 1.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 9.1% 0 0.0% FhFitness First, Petersham house, Harrington road, South 1 1.0% 0 0.0% 1 10.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Kensington Health House, High Street, Chatham 1 1.0% 0 0.0% 0 0.0% 0 0.0% 1 10.0% 0 0.0% 0 0.0% Healthy Living Centre, Sheerness 1 1.0% 1 3.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Hempsted House Spa, London Road, Bapchild, 1 1.0% 0 0.0% 0 0.0% 0 0.0% 1 10.0% 0 0.0% 0 0.0% Sitti b Kings School, Canterbury 1 1.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 50.0% Kingsmead Leisure Centre, Kingsmead Road, Canterbury 1 1.0% 0 0.0% 0 0.0% 0 0.0% 1 10.0% 0 0.0% 0 0.0% LA Fitness, Mill Meadow Yard, Maidstone 1 1.0% 0 0.0% 0 0.0% 1 2.7% 0 0.0% 0 0.0% 0 0.0% Living Well Health Club, Hilton Hotel, Bearsted Road, 1 1.0% 0 0.0% 0 0.0% 1 2.7% 0 0.0% 0 0.0% 0 0.0% Wi Local health clubs, Faversham 1 1.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 9.1% 0 0.0% Medway Council Leisure Services, Riverside, Chatham 1 1.0% 0 0.0% 1 10.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Nobby's Gym, Vicarage Road, Milton Regis 1 1.0% 0 0.0% 0 0.0% 1 2.7% 0 0.0% 0 0.0% 0 0.0% Peak Physique, Perwinkle Court, Church Street, 1 1.0% 1 3.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Sitti b Queen Elizabeth Centre, Faversham 1 1.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 9.1% 0 0.0% Ramada Hotel, Maidstone 1 1.0% 0 0.0% 0 0.0% 1 2.7% 0 0.0% 0 0.0% 0 0.0% Reynolds Health and Fitness, High Street, Rainham 1 1.0% 0 0.0% 1 10.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% ShSheerness GGolf lf Club, Cl b Ripney Ri HillHill, MiMinster t on SSea 1 1.0% 1 3.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Tudor Park, Ashford Road, Bearstead, Maidstone 1 1.0% 0 0.0% 0 0.0% 0 0.0% 1 10.0% 0 0.0% 0 0.0% Tuntstall Village Hall, Hearts Delight Road, Tuntstall, 1 1.0% 0 0.0% 0 0.0% 1 2.7% 0 0.0% 0 0.0% 0 0.0% Sittingbourne Walderslade Girls School, Chatham 1 1.0% 0 0.0% 0 0.0% 1 2.7% 0 0.0% 0 0.0% 0 0.0% Woodcombe Sports & Social Club, Sittingbourne 1 1.0% 0 0.0% 0 0.0% 1 2.7% 0 0.0% 0 0.0% 0 0.0%

Q20. Where do you normally go to the cinema? Base: Excluding Zone don't visit/ varies

Num%123456 Num % Num % Num % Num % Num % Num %

Base: Excluding don't visit/ varies 423 100.0% 115 100.0% 41 100.0% 130 100.0% 40 100.0% 81 100.0% 16 100.0% The Royal Cinema, Market Place, Faversham 88 20.8% 5 4.3% 0 0.0% 9 6.9% 16 40.0% 53 65.4% 5 31.3% Odeon, Lockmeadow/Barker Road, Maidstone 50 11.8% 21 18.3% 2 4.9% 25 19.2% 1 2.5% 1 1.2% 0 0.0% Cineworld, Eureka Entertainement Centre, Ashford 43 10.2% 2 1.7% 2 4.9% 1 0.8% 14 35.0% 18 22.2% 6 37.5% Odeon, Saint George's Place, Canterbury 10 2.4% 1 0.9% 0 0.0% 1 0.8% 2 5.0% 3 3.7% 3 18.8% Cineworld, Medway Valley Leisure Park, Rochester 118 27.9% 57 49.6% 9 22.0% 49 37.7% 2 5.0% 1 1.2% 0 0.0% Odeon Cinema, Chatham Maritime, Chatham 70 16.5% 17 14.8% 24 58.5% 27 20.8% 2 5.0% 0 0.0% 0 0.0% Showcase Cinema, Water Circus, Bluewater 27 6.4% 8 7.0% 3 7.3% 11 8.5% 3 7.5% 2 2.5% 0 0.0% Central London 3 0.7% 0 0.0% 0 0.0% 3 2.3% 0 0.0% 0 0.0% 0 0.0% Heritage Cinema, Sheerness 2 0.5% 2 1.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Virgin Cinemas, Medway Valley Leisure Park, Rochester 2 0.5% 2 1.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Vue, Westwood Cross, Margate Road, Broadstairs 2 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 1.2% 1 6.3% Empire Cinema, Leicester Square, London 1 0.2% 0 0.0% 0 0.0% 1 0.8% 0 0.0% 0 0.0% 0 0.0% Gulbenkian Cinema, University of Kent, Canterbury 1 0.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 1.2% 0 0.0% Ipswich Town Centre 1 0.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 6.3% Local cinema, Notting Hill, London 1 0.2% 0 0.0% 1 2.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Odeon, Bugsby Way, Greenwich, London 1 0.2% 0 0.0% 0 0.0% 1 0.8% 0 0.0% 0 0.0% 0 0.0% Palace Cinema, Harbour Street, Broadstairs 1 0.2% 0 0.0% 0 0.0% 1 0.8% 0 0.0% 0 0.0% 0 0.0% Screen on the Hill Cinema, Haverstock Hill, London 1 0.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 1.2% 0 0.0% Vue Cinema, Gunwharf Quay, Portsmouth 1 0.2% 0 0.0% 0 0.0% 1 0.8% 0 0.0% 0 0.0% 0 0.0% Q21. Where do you normally go to the theatre? Base: Excluding Zone don't visit/ varies

Num%123456 Num % Num % Num % Num % Num % Num %

Base: Excluding don't visit/ varies 505 100.0% 132 100.0% 48 100.0% 167 100.0% 54 100.0% 85 100.0% 19 100.0% Marlowe Theatre, Canterbury 138 27.3% 12 9.1% 10 20.8% 55 32.9% 19 35.2% 30 35.3% 12 63.2% Central Theatre, High Street, Chatham 17 3.4% 5 3.8% 4 8.3% 6 3.6% 0 0.0% 1 1.2% 1 5.3% Gulbenkian at University of Kent, Canterbury 14 2.8% 1 0.8% 2 4.2% 3 1.8% 2 3.7% 4 4.7% 2 10.5% Sheppy Little Theatre, Meyrick Road, Sheerness 9 1.8% 9 6.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% The Avenue Theatre, Avenue Of Remembrance, 7 1.4% 0 0.0% 0 0.0% 6 3.6% 1 1.9% 0 0.0% 0 0.0% Sitti b Hazlitt Theatre, Earl Street, Maidstone 7 1.4% 5 3.8% 0 0.0% 2 1.2% 0 0.0% 0 0.0% 0 0.0% Arden Theatre, Faversham 7 1.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 6 7.1% 1 5.3% Playhouse, High Street, Whitstable 2 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 2 2.4% 0 0.0% West End, London 186 36.8% 63 47.7% 15 31.3% 61 36.5% 19 35.2% 28 32.9% 0 0.0% London 84 16.6% 26 19.7% 11 22.9% 27 16.2% 8 14.8% 9 10.6% 3 15.8% Churchill Theatre, High Street, Bromley 9 1.8% 4 3.0% 2 4.2% 1 0.6% 1 1.9% 1 1.2% 0 0.0% National Theatre, South Bank, London 5 1.0% 1 0.8% 2 4.2% 1 0.6% 0 0.0% 1 1.2% 0 0.0% O2, St Johns Road, London 3 0.6% 1 0.8% 1 2.1% 0 0.0% 1 1.9% 0 0.0% 0 0.0% OrchardOrchard TheatreTheatre, HomeHome GardensGardens, DartfordDartford 3 0.6% 0 0.0% 1 2.1% 0 0.0% 0 0.0% 2 2.4% 0 0.0% Albert Hall, London 2 0.4% 0 0.0% 0 0.0% 1 0.6% 1 1.9% 0 0.0% 0 0.0% Theatre Royal, Addington Street, Margate 2 0.4% 0 0.0% 0 0.0% 0 0.0% 1 1.9% 1 1.2% 0 0.0% Blackpool 1 0.2% 1 0.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Herne Bay Operatic Theatre, Herne Bay 1 0.2% 0 0.0% 0 0.0% 1 0.6% 0 0.0% 0 0.0% 0 0.0% Imax, Waterloo, London 1 0.2% 1 0.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Maidstone 1 0.2% 1 0.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Portsmouth 1 0.2% 1 0.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Savoy Theatre, Strand, London 1 0.2% 0 0.0% 0 0.0% 1 0.6% 0 0.0% 0 0.0% 0 0.0% South Bank Centre, Belvedere Road, London 1 0.2% 0 0.0% 0 0.0% 0 0.0% 1 1.9% 0 0.0% 0 0.0% The Garrick Theatre, Leicester Square, London 1 0.2% 1 0.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Theatre Royal, Drury Lane, Catherine Street, Westminster 1 0.2% 0 0.0% 0 0.0% 1 0.6% 0 0.0% 0 0.0% 0 0.0% Town Hall, Sittingbourne 1 0.2% 0 0.0% 0 0.0% 1 0.6% 0 0.0% 0 0.0% 0 0.0% Q22. Where do you normally go to the casino? Base: Excluding Zone don't visit

Num%123456 Num % Num % Num % Num % Num % Num %

Base: Excluding don't visit 21 100.0% 4 100.0% 2 100.0% 8 100.0% 2 100.0% 4 100.0% 1 100.0% G Casino, Westwood Cross, Margate Road, Broadstairs 7 33.3% 0 0.0% 0 0.0% 4 50.0% 2 100.0% 1 25.0% 0 0.0% Abroad 5 23.8% 2 50.0% 1 50.0% 0 0.0% 0 0.0% 1 25.0% 1 100.0% Cruise Ship 2 9.5% 0 0.0% 0 0.0% 1 12.5% 0 0.0% 1 25.0% 0 0.0% Blackpool 1 4.8% 0 0.0% 1 50.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Bournemouth 1 4.8% 0 0.0% 0 0.0% 1 12.5% 0 0.0% 0 0.0% 0 0.0% Herne Bay 1 4.8% 1 25.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Leysdown- on- Sea 1 4.8% 1 25.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Margate 1 4.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 25.0% 0 0.0% Rochester 1 4.8% 0 0.0% 0 0.0% 1 12.5% 0 0.0% 0 0.0% 0 0.0% Sittingbourne 1 4.8% 0 0.0% 0 0.0% 1 12.5% 0 0.0% 0 0.0% 0 0.0%

Q23. Where do you normally go to visit nightclubs? Base: Excluding Zone don't visit

Num%123456 Num % Num % Num % Num % Num % Num %

Base: Excluding don't visit 60 100.0% 17 100.0% 7 100.0% 20 100.0% 4 100.0% 10 100.0% 2 100.0% Maidstone 28 46.7% 8 47.1% 4 57.1% 13 65.0% 2 50.0% 1 10.0% 0 0.0% Rochester 5 8.3% 1 5.9% 1 14.3% 2 10.0% 0 0.0% 1 10.0% 0 0.0% Sheerness 4 6.7% 4 23.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Sittingbourne 2 3.3% 0 0.0% 0 0.0% 2 10.0% 0 0.0% 0 0.0% 0 0.0% Ashford 1 1.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 10.0% 0 0.0% Chatham 1 1.7% 0 0.0% 1 14.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Canterbury 11 18.3% 0 0.0% 1 14.3% 2 10.0% 1 25.0% 6 60.0% 1 50.0% Minster 3 5.0% 3 17.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Chill, St Georges Place, Canterbury 1 1.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 10.0% 0 0.0% Faversham 1 1.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 50.0% London 1 1.7% 0 0.0% 0 0.0% 0 0.0% 1 25.0% 0 0.0% 0 0.0% Northampton 1 1.7% 0 0.0% 0 0.0% 1 5.0% 0 0.0% 0 0.0% 0 0.0% Strawberry Moons, Gabriels Hill, Maidstone 1 1.7% 1 5.9% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Q24. Where do you most frequently visit for a night out e.g. bars, pubs, restaurants? Base: Excluding Zone don't visit/ varies

Num%123456 Num % Num % Num % Num % Num % Num %

Base: Excluding don't visit/ varies 727 100.0% 214 100.0% 66 100.0% 246 100.0% 68 100.0% 106 100.0% 27 100.0% Sittingbourne 178 24.5% 17 7.9% 14 21.2% 129 52.4% 16 23.5% 1 0.9% 1 3.7% Faversham 98 13.5% 7 3.3% 3 4.5% 6 2.4% 13 19.1% 64 60.4% 5 18.5% Canterbury 71 9.8% 3 1.4% 4 6.1% 16 6.5% 17 25.0% 21 19.8% 10 37.0% Sheerness 68 9.4% 66 30.8% 1 1.5% 1 0.4% 0 0.0% 0 0.0% 0 0.0% Maidstone 57 7.8% 16 7.5% 7 10.6% 33 13.4% 0 0.0% 1 0.9% 0 0.0% Queenborough 29 4.0% 26 12.1% 1 1.5% 1 0.4% 0 0.0% 1 0.9% 0 0.0% Rochester 14 1.9% 5 2.3% 3 4.5% 6 2.4% 0 0.0% 0 0.0% 0 0.0% Gillingham 6 0.8% 2 0.9% 2 3.0% 2 0.8% 0 0.0% 0 0.0% 0 0.0% Ashford 5 0.7% 1 0.5% 0 0.0% 1 0.4% 1 1.5% 2 1.9% 0 0.0% Chatham 3 0.4% 1 0.5% 1 1.5% 1 0.4% 0 0.0% 0 0.0% 0 0.0% Minster 27 3.7% 27 12.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% London 14 1.9% 4 1.9% 1 1.5% 5 2.0% 2 2.9% 2 1.9% 0 0.0% Teynham 13 1.8% 0 0.0% 0 0.0% 4 1.6% 9 13.2% 0 0.0% 0 0.0% RainhamRainham 11 1.5% 0 0.0% 8 12.1% 3 1.2% 0 0.0% 0 0.0% 0 0.0% Whitstable 11 1.5% 0 0.0% 1 1.5% 1 0.4% 3 4.4% 4 3.8% 2 7.4% Rodmersham 6 0.8% 0 0.0% 0 0.0% 6 2.4% 0 0.0% 0 0.0% 0 0.0% Eastchurch 5 0.7% 4 1.9% 0 0.0% 1 0.4% 0 0.0% 0 0.0% 0 0.0% Herne Bay 5 0.7% 1 0.5% 0 0.0% 0 0.0% 0 0.0% 4 3.8% 0 0.0% Newington 5 0.7% 0 0.0% 5 7.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Halfway House, Canterbury Road, Challock 4 0.6% 4 1.9% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Isle of Sheppey 4 0.6% 3 1.4% 0 0.0% 1 0.4% 0 0.0% 0 0.0% 0 0.0% Milton Regis 4 0.6% 0 0.0% 0 0.0% 3 1.2% 1 1.5% 0 0.0% 0 0.0% The Bobbing Apple, Sheppey Way, Bobbing, 4 0.6% 1 0.5% 0 0.0% 3 1.2% 0 0.0% 0 0.0% 0 0.0% Sitti b Upchurch 4 0.6% 1 0.5% 2 3.0% 1 0.4% 0 0.0% 0 0.0% 0 0.0% Borden, Sittingbourne 3 0.4% 1 0.5% 1 1.5% 1 0.4% 0 0.0% 0 0.0% 0 0.0% Leysdown 3 0.4% 3 1.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Abbey Hotel, The Broadway, Minster 2 0.3% 2 0.9% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Bromley 2 0.3% 1 0.5% 0 0.0% 1 0.4% 0 0.0% 0 0.0% 0 0.0% Doddington 2 0.3% 0 0.0% 0 0.0% 1 0.4% 1 1.5% 0 0.0% 0 0.0% Flying Dutchman, High Street, Queensborough 2 0.3% 2 0.9% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Lenham 2 0.3% 1 0.5% 1 1.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Lower Halstow 2 0.3% 0 0.0% 2 3.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Margate 2 0.3% 1 0.5% 0 0.0% 0 0.0% 0 0.0% 1 0.9% 0 0.0% Milstead 2 0.3% 1 0.5% 0 0.0% 1 0.4% 0 0.0% 0 0.0% 0 0.0% Norton 2 0.3% 0 0.0% 0 0.0% 1 0.4% 1 1.5% 0 0.0% 0 0.0% SSelling lli 2 0.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 2 7.4% Strood 2 0.3% 1 0.5% 1 1.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Upchurch River Valley Golf Course, Oak Lane, Upchurch 2 0.3% 0 0.0% 1 1.5% 1 0.4% 0 0.0% 0 0.0% 0 0.0% Bearsted 1 0.1% 0 0.0% 1 1.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Beefeater, Long Reach, Thanet Way, Whitstable 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.9% 0 0.0% Blackheath, London 1 0.1% 1 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Bluewater 1 0.1% 0 0.0% 0 0.0% 1 0.4% 0 0.0% 0 0.0% 0 0.0% Boughton- under- Blean 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 3.7% Bredgar, Sittingbourne 1 0.1% 0 0.0% 0 0.0% 1 0.4% 0 0.0% 0 0.0% 0 0.0% Cobham 1 0.1% 0 0.0% 0 0.0% 1 0.4% 0 0.0% 0 0.0% 0 0.0% Conyer 1 0.1% 0 0.0% 0 0.0% 0 0.0% 1 1.5% 0 0.0% 0 0.0% Croydon 1 0.1% 0 0.0% 0 0.0% 1 0.4% 0 0.0% 0 0.0% 0 0.0% Dover 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.9% 0 0.0% Dragon Palace, Halfway Road, Minster 1 0.1% 1 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Garden Centre, Hollingborne 1 0.1% 0 0.0% 0 0.0% 1 0.4% 0 0.0% 0 0.0% 0 0.0% Graveney 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 3.7% Gravesend 1 0.1% 1 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Harbledown, Canterbury 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 3.7% Hartlip, Sittingbourne 1 0.1% 0 0.0% 1 1.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Hernhill, Faversham 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 3.7% Hothfield, Ashford 1 0.1% 0 0.0% 0 0.0% 0 0.0% 1 1.5% 0 0.0% 0 0.0% Jumping Jacks, Lockmeadow Leisure Complex, 1 0.1% 0 0.0% 0 0.0% 1 0.4% 0 0.0% 0 0.0% 0 0.0% Midt Kittiwake Carvery, Menzies Road, Whitfield 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 3.7% Lower Reinham,Reinham, GillinGillinghamgham 1 0.1% 1 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Marden 1 0.1% 0 0.0% 0 0.0% 0 0.0% 1 1.5% 0 0.0% 0 0.0% Newnham 1 0.1% 0 0.0% 0 0.0% 0 0.0% 1 1.5% 0 0.0% 0 0.0% Nic's Restaurant, Railway Terrace, Queenborough 1 0.1% 1 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Nutfield Priory, Nutfield Road, Nr Redhill 1 0.1% 0 0.0% 1 1.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Oad, Sittingbourne 1 0.1% 0 0.0% 1 1.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Romford 1 0.1% 1 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Seasalter 1 0.1% 0 0.0% 0 0.0% 1 0.4% 0 0.0% 0 0.0% 0 0.0% Southend- on- Sea 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 3.7% Stockbury, Sittingbourne 1 0.1% 1 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Tenterden 1 0.1% 0 0.0% 0 0.0% 1 0.4% 0 0.0% 0 0.0% 0 0.0% The Black Horse Inn, Pilgrims Way, Thurnham, Maidstone 1 0.1% 0 0.0% 0 0.0% 1 0.4% 0 0.0% 0 0.0% 0 0.0% The Bull, High Street, Otford 1 0.1% 0 0.0% 0 0.0% 1 0.4% 0 0.0% 0 0.0% 0 0.0% The Dover Castle, London Road, Teynham 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.9% 0 0.0% The George, Lower George House, High Street, Newnham 1 0.1% 0 0.0% 0 0.0% 1 0.4% 0 0.0% 0 0.0% 0 0.0% The Pilot, River Way, Rainham 1 0.1% 0 0.0% 1 1.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% The Playa, The Leas, Minster on Sea 1 0.1% 1 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% The Sun Inn, Bredgar, Sittingbourne 1 0.1% 0 0.0% 1 1.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% The Talmead, Thanet Way, Margate Road, Herne Bay 1 0.1% 0 0.0% 0 0.0% 1 0.4% 0 0.0% 0 0.0% 0 0.0% The Tudor Rose, Chestnut Street, Borden 1 0.1% 0 0.0% 0 0.0% 1 0.4% 0 0.0% 0 0.0% 0 0.0% The Woolpack, Hothfield, Ashford 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.9% 0 0.0% Three Horseshoes, The Street, Boughton- under- Blean 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 3.7% TobyToby CarveryCarvery, NewNew HaineHaine RoadRoad, RamsgateRamsgate 1 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.9% 0 0.0% Tunbridge Wells 1 0.1% 0 0.0% 0 0.0% 1 0.4% 0 0.0% 0 0.0% 0 0.0% Twickenham 1 0.1% 1 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Wagamama, Tavistock Street, Covent Garden 1 0.1% 1 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% White Horse,The Green, Bearsted, Maidstone 1 0.1% 0 0.0% 0 0.0% 1 0.4% 0 0.0% 0 0.0% 0 0.0% Working Mens Club, Queenborough Road, Minister 1 0.1% 1 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Harrietsham, Maidstone 1 0.1% 0 0.0% 1 1.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% The Fruiterers Arms, Rodmersham 1 0.1% 0 0.0% 0 0.0% 1 0.4% 0 0.0% 0 0.0% 0 0.0% The Harps Inn, Minster Road, Minster 1 0.1% 1 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Q25. Which town do you visit most often in the evening? Base: Excluding Zone don't visit

Num%123456 Num % Num % Num % Num % Num % Num %

Base: Excluding don't visit 477 100.0% 133 100.0% 43 100.0% 154 100.0% 43 100.0% 86 100.0% 18 100.0% Sittingbourne 124 26.0% 11 8.3% 14 32.6% 87 56.5% 10 23.3% 1 1.2% 1 5.6% Canterbury 60 12.6% 4 3.0% 3 7.0% 15 9.7% 8 18.6% 20 23.3% 10 55.6% Sheerness 71 14.9% 67 50.4% 1 2.3% 3 1.9% 0 0.0% 0 0.0% 0 0.0% Queenborough 11 2.3% 10 7.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 5.6% Faversham 95 19.9% 3 2.3% 1 2.3% 6 3.9% 19 44.2% 60 69.8% 6 33.3% Ashford 1 0.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 1.2% 0 0.0% Maidstone 47 9.9% 14 10.5% 5 11.6% 26 16.9% 1 2.3% 1 1.2% 0 0.0% Chatham 7 1.5% 1 0.8% 3 7.0% 1 0.6% 1 2.3% 1 1.2% 0 0.0% Gillingham 7 1.5% 2 1.5% 3 7.0% 1 0.6% 0 0.0% 1 1.2% 0 0.0% Rochester 10 2.1% 2 1.5% 4 9.3% 4 2.6% 0 0.0% 0 0.0% 0 0.0% London 12 2.5% 2 1.5% 2 4.7% 4 2.6% 2 4.7% 2 2.3% 0 0.0% Minster 12 2.5% 12 9.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Varies 5 1.0% 3 2.3% 1 2.3% 1 0.6% 0 0.0% 0 0.0% 0 0.0% HerneHerne BayBay 4 0.8% 0 0.0% 0 0.0% 3 1.9% 0 0.0% 1 1.2% 0 0.0% Borden, Sittingbourne 3 0.6% 1 0.8% 0 0.0% 1 0.6% 1 2.3% 0 0.0% 0 0.0% Rainham 3 0.6% 0 0.0% 3 7.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Teynham 3 0.6% 1 0.8% 0 0.0% 1 0.6% 1 2.3% 0 0.0% 0 0.0% Upchurch 3 0.6% 1 0.8% 2 4.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Halfway, near Isle of Sheppey 2 0.4% 2 1.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Isle of Sheppey 2 0.4% 2 1.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Leysdown 2 0.4% 2 1.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Milton Regis 2 0.4% 0 0.0% 0 0.0% 2 1.3% 0 0.0% 0 0.0% 0 0.0% Sevenoaks 2 0.4% 0 0.0% 0 0.0% 1 0.6% 0 0.0% 1 1.2% 0 0.0% Broadstone 1 0.2% 0 0.0% 1 2.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Bromley 1 0.2% 1 0.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Croydon 1 0.2% 0 0.0% 0 0.0% 1 0.6% 0 0.0% 0 0.0% 0 0.0% Doddington 1 0.2% 0 0.0% 0 0.0% 1 0.6% 0 0.0% 0 0.0% 0 0.0% Eastchurch 1 0.2% 1 0.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Fernhill Village 1 0.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 5.6% Lenham 1 0.2% 0 0.0% 0 0.0% 0 0.0% 1 2.3% 0 0.0% 0 0.0% Leybourne 1 0.2% 1 0.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Milstead 1 0.2% 0 0.0% 0 0.0% 0 0.0% 1 2.3% 0 0.0% 0 0.0% Rodmersham 1 0.2% 0 0.0% 0 0.0% 1 0.6% 0 0.0% 0 0.0% 0 0.0% Selling 1 0.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 5.6% Stockbury 1 0.2% 0 0.0% 1 2.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% SdStrood 1 0.2% 0 0.0% 1 2.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% Whitstable 1 0.2% 0 0.0% 0 0.0% 1 0.6% 0 0.0% 0 0.0% 0 0.0% Q26. How often do you visit this centre (these centres) in the evening? Base: Those visiting Zone in the evening

Num%123456 Num % Num % Num % Num % Num % Num %

Base: Those visiting in the evening 477 100.0% 133 100.0% 43 100.0% 154 100.0% 43 100.0% 86 100.0% 18 100.0% Everyday/ most days 18 3.8% 6 4.5% 3 7.0% 5 3.2% 1 2.3% 3 3.5% 0 0.0% 2- 3 times a week 72 15.1% 32 24.1% 5 11.6% 15 9.7% 7 16.3% 13 15.1% 0 0.0% Once a week 74 15.5% 20 15.0% 8 18.6% 22 14.3% 7 16.3% 14 16.3% 3 16.7% Once a fortnight 67 14.0% 16 12.0% 3 7.0% 21 13.6% 5 11.6% 20 23.3% 2 11.1% Once a month 113 23.7% 18 13.5% 11 25.6% 45 29.2% 8 18.6% 23 26.7% 8 44.4% Less often 113 23.7% 34 25.6% 12 27.9% 39 25.3% 14 32.6% 10 11.6% 4 22.2% Don't know / varies 20 4.2% 7 5.3% 1 2.3% 7 4.5% 1 2.3% 3 3.5% 1 5.6%

Q27. SEG of chief wage earner Base: All Zone respondents

NNum%123456% 1 2 3 4 5 6 Num % Num % Num % Num % Num % Num %

Base: All respondents 1,004 100.0% 308 100.0% 87 100.0% 338 100.0% 88 100.0% 144 100.0% 39 100.0% A/B 152 15.1% 33 10.7% 20 23.0% 48 14.2% 16 18.2% 25 17.4% 10 25.6% C1 317 31.6% 98 31.8% 27 31.0% 112 33.1% 26 29.5% 44 30.6% 10 25.6% C2 304 30.3% 85 27.6% 29 33.3% 111 32.8% 25 28.4% 40 27.8% 14 35.9% D/E 155 15.4% 57 18.5% 6 6.9% 50 14.8% 11 12.5% 27 18.8% 4 10.3% Refused 76 7.6% 35 11.4% 5 5.7% 17 5.0% 10 11.4% 8 5.6% 1 2.6% Q28. How many people are there in your household who are aged:..? Base: All Zone respondents

Num%123456 Num % Num % Num % Num % Num % Num %

Base: All respondents 1,004 100.0% 308 100.0% 87 100.0% 338 100.0% 88 100.0% 144 100.0% 39 100.0% 0 and 15 years - none 805 80.2% 247 80.2% 75 86.2% 264 78.1% 72 81.8% 118 81.9% 29 74.4% 0 and 15 years - one 83 8.3% 22 7.1% 4 4.6% 32 9.5% 7 8.0% 12 8.3% 6 15.4% 0 and 15 years - two 54 5.4% 13 4.2% 4 4.6% 23 6.8% 3 3.4% 7 4.9% 4 10.3% 0 and 15 years - three 24 2.4% 8 2.6% 3 3.4% 6 1.8% 3 3.4% 4 2.8% 0 0.0% 0 and 15 years - four or more 7 0.7% 3 1.0% 0 0.0% 2 0.6% 1 1.1% 1 0.7% 0 0.0% 0 and 15 years - refused 31 3.1% 15 4.9% 1 1.1% 11 3.3% 2 2.3% 2 1.4% 0 0.0% 16 years and over - one 276 27.5% 79 25.6% 16 18.4% 108 32.0% 22 25.0% 39 27.1% 12 30.8% 16 years and over - two 526 52.4% 154 50.0% 51 58.6% 168 49.7% 54 61.4% 77 53.5% 22 56.4% 16 years and over - three 122 12.2% 42 13.6% 13 14.9% 39 11.5% 7 8.0% 18 12.5% 3 7.7% 16 years and over - four or more 48 4.8% 17 5.5% 6 6.9% 12 3.6% 3 3.4% 8 5.6% 2 5.1% 16 years and over - refuseed 32 3.2% 16 5.2% 1 1.1% 11 3.3% 2 2.3% 2 1.4% 0 0.0%

Q29. How many people (men and women) aged 16-64 are there in your household who are:..? Base: All Zone respondents

Num%123456 Num % Num % Num % Num % Num % Num %

Base: All respondents 1,004 100.0% 308 100.0% 87 100.0% 338 100.0% 88 100.0% 144 100.0% 39 100.0% In part- time employment - none 757 75.4% 231 75.0% 61 70.1% 259 76.6% 66 75.0% 110 76.4% 30 76.9% In part- time employment - one 178 17.7% 51 16.6% 21 24.1% 58 17.2% 14 15.9% 25 17.4% 9 23.1% In part- time employment - two 29 2.9% 8 2.6% 2 2.3% 9 2.7% 4 4.5% 6 4.2% 0 0.0% In part- time employment - three 4 0.4% 1 0.3% 1 1.1% 1 0.3% 1 1.1% 0 0.0% 0 0.0% In part- time employment - refused 36 3.6% 17 5.5% 2 2.3% 11 3.3% 3 3.4% 3 2.1% 0 0.0% In full- time employment - none 533 53.1% 154 50.0% 45 51.7% 186 55.0% 48 54.5% 79 54.9% 21 53.8% In full- time employment - one 257 25.6% 83 26.9% 22 25.3% 91 26.9% 22 25.0% 29 20.1% 10 25.6% In full- time employment - two 139 13.8% 40 13.0% 14 16.1% 40 11.8% 13 14.8% 25 17.4% 7 17.9% In full- time employment - three 32 3.2% 12 3.9% 4 4.6% 6 1.8% 2 2.3% 7 4.9% 1 2.6% In full- time employment - four or more 6 0.6% 2 0.6% 0 0.0% 3 0.9% 0 0.0% 1 0.7% 0 0.0% In full- time employment - refused 37 3.7% 17 5.5% 2 2.3% 12 3.6% 3 3.4% 3 2.1% 0 0.0% Unemployed but available/seeking employment - none 924 92.0% 277 89.9% 84 96.6% 313 92.6% 83 94.3% 132 91.7% 35 89.7% Unemployed but available/seeking employment - one 41 4.1% 14 4.5% 1 1.1% 11 3.3% 2 2.3% 9 6.3% 4 10.3% Unemployed but available/seeking employment - two 3 0.3% 0 0.0% 0 0.0% 3 0.9% 0 0.0% 0 0.0% 0 0.0% Unemployed but available/seeking employment - 36 3.6% 17 5.5% 2 2.3% 11 3.3% 3 3.4% 3 2.1% 0 0.0% refusedfd Q30. Age group of respondent Base: All Zone respondents

Num%123456 Num % Num % Num % Num % Num % Num %

Base: All respondents 1,004 100.0% 308 100.0% 87 100.0% 338 100.0% 88 100.0% 144 100.0% 39 100.0% 18 - 24 years 10 1.0% 5 1.6% 1 1.1% 3 0.9% 1 1.1% 0 0.0% 0 0.0% 25 - 34 years 43 4.3% 9 2.9% 0 0.0% 19 5.6% 4 4.5% 9 6.3% 2 5.1% 35 - 44 years 120 12.0% 34 11.0% 9 10.3% 45 13.3% 7 8.0% 19 13.2% 6 15.4% 45 - 54 years 143 14.2% 48 15.6% 13 14.9% 44 13.0% 11 12.5% 22 15.3% 5 12.8% 55 - 64 years 221 22.0% 70 22.7% 26 29.9% 57 16.9% 22 25.0% 38 26.4% 8 20.5% 65 years or above 424 42.2% 125 40.6% 34 39.1% 156 46.2% 39 44.3% 53 36.8% 17 43.6% Refused 43 4.3% 17 5.5% 4 4.6% 14 4.1% 4 4.5% 3 2.1% 1 2.6%

Q31. Number of cars available to the household Base: All Zone respondents

Num%123456 NNum % NumN % NumN % NumN % NumN % NumN %

Base: All respondents 1,004 100.0% 308 100.0% 87 100.0% 338 100.0% 88 100.0% 144 100.0% 39 100.0% None 166 16.5% 50 16.2% 10 11.5% 64 18.9% 10 11.4% 26 18.1% 6 15.4% 1 431 42.9% 135 43.8% 26 29.9% 153 45.3% 37 42.0% 67 46.5% 13 33.3% 2 302 30.1% 87 28.2% 40 46.0% 88 26.0% 29 33.0% 40 27.8% 18 46.2% 3 or more 67 6.7% 20 6.5% 8 9.2% 21 6.2% 7 8.0% 9 6.3% 2 5.1% Refused 38 3.8% 16 5.2% 3 3.4% 12 3.6% 5 5.7% 2 1.4% 0 0.0%

Q32. Gender of respondent Base: All Zone respondents

Num%123456 Num % Num % Num % Num % Num % Num %

Base: All respondents 1,004 100.0% 308 100.0% 87 100.0% 338 100.0% 88 100.0% 144 100.0% 39 100.0% Male 310 30.9% 86 27.9% 24 27.6% 113 33.4% 33 37.5% 43 29.9% 11 28.2% Female 694 69.1% 222 72.1% 63 72.4% 225 66.6% 55 62.5% 101 70.1% 28 71.8% Q33. Would you be willing to be recontacted for future quality control purposes? Base: All Zone respondents

Num%123456 Num % Num % Num % Num % Num % Num %

Base: All respondents 1,004 100.0% 308 100.0% 87 100.0% 338 100.0% 88 100.0% 144 100.0% 39 100.0% Yes 671 66.8% 209 67.9% 55 63.2% 222 65.7% 56 63.6% 104 72.2% 25 64.1% No 333 33.2% 99 32.1% 32 36.8% 116 34.3% 32 36.4% 40 27.8% 14 35.9%

CB RICHARD ELLIS | SWALE BOROUGH COUNCIL

Retail Commitments

61

F PAGE RETAIL COMMITMENTS

Retail Commitments

COMMITMENTS

Table F1 Convenience floorspace commitments Estimated turnover of Net sales floorspace of which convenience Net convenience Estimated sales density Proposed store or extension Gross floorspace (sqm) convenience floorspace (sqm) floorspace (%) floorspace (sqm) (£/sqm) (£m) Zone 1 Thistle Hill Neigbourhood Centre 558 6,676 3.7 Tesco, Sheerness 1,035 13,367 13.8 Sub-total

Zone 2 None Sub-total

Zone 3 Asda, Sittingbourne 1,142 14,743 16.8 East Hall Farm Neighbourhoodg Centre 949 6,676 6.3 Somerfield, The Forum (closed August 2010) -2.7 Tesco, The Forum 1,181 80% 945 13,367 12.6 Sub-total ,9 17.6 1,593 Zone 4 None Sub-total

0.0

,3 33.1 3,036

0.0 COMMITMENTS

Table F1 Convenience floorspace commitments (continued) Estimated turnover of Net sales floorspace of which convenience Net convenience Estimated sales density Proposed store or extension Gross floorspace (sqm) convenience floorspace (sqm) floorspace (%) floorspace (sqm) (£/sqm) (£m) Zone 5 Sainsbury's, Bysingwood Road, Faversham 2,105 10,034 21.1 Sub-total

Zone 6 None Sub-total TOTAL 6,734 71.8

Sources/notes for Table B1.5 1. Net convenience floorspace data provided by Swale Borough Council (except Tesco, The Forum) 2. Estimated sales density is sourced from Verdict (2010) 3. Estimated turnover of convenience floorspace is the product of net convenience floorspace mulitplied by estimated sales density (except Somerfield, The Forum) 4. Turnover offfldhfbl Somerfield, The Forum from Table B1.4 5. Net convenience floorspace data for Tesco, The Forum sourced from IGD. IGD indicates net sales floorspace of 1,181sqm, of which we assume 80% will be given over to the sale of covenience goods ,0 21.1 2,105

0.0 COMMITMENTS

Table F2 Comparison floorspace commitments Net sales floorspace of which comparison Net comparison Estimated sales density Proposed store or extension Gross floorspace (sqm) Estimated turnover (£m) (sqm) floorspace (%) floorspace (sqm) (£/sqm) Zone 1 Thistle Hill Neigbourhood Centre 259 8,818 2.3 Tesco, Sheerness 647 6,500 4.2 Sub-total

Zone 2 None Sub-total

Zone 3 Asda, Sittingbourne 1,142 14,743 16.8 East Hall Farm Neighbourhood Centre 286 7,746 2.2 Somerfield, The Forum ((closedclosed AuAugustgust 20102010)) 0.0 Tesco, The Forum 1,181 20% 236 13,367 3.2 Sub-total 0 6.5 906 Zone 4 None Sub-total

Zone 5 Sainsbury's Bysingwood Road, Faversham 558 6,500 3.6 Sub-total

Zone 6 None Sub-total 22.2 1,428 TOTAL 2,334 32.3

3.6

0.0 Sources/notes for Table B2.5 1. Net convenience floorspace data provided by Swale Borough Council (except Tesco, The Forum) 2. Estimated sales density is sourced from Verdict (2010) 3. Estimated turnover of convenience floorspace is the product of net convenience floorspace mulitplied by estimated sales density (except Somerfield, The Forum) 4. Turnover of Somerfield, The Forum from Table B2.4 5. Net convenience floorspace data for Tesco, The Forum sourced from IGD. IGD indicates net sales floorspace of 1,181sqm, of which we assume 20% will be given over to the sale of comparison goods