Swale Retail and Town Centre Study

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Swale Retail and Town Centre Study SWALE BOROUGH COUNCIL Retail and Town Centre Study December 2010 CONTENTS 1. Introduction ............................................................................... 3 2. Swale Health Checks ............................................................... 10 3. Quantitative Assessment of Borough Centres .......................... 37 4. Scope for New Development ................................................... 43 5. Conclusions ............................................................................. 49 APPENDICES A. Survey Area ............................................................................ 56 B. Retail Capacity Tables ............................................................. 57 C. Development Opportunities..................................................... 58 D. Retailer Requirements ............................................................. 59 E. Household Survey ................................................................... 60 F. Retail Commitments ................................................................ 61 CB RICHARD ELLIS | SWALE BOROUGH COUNCIL 1.0 Introduction 3 PAGE 1 INTRODUCTION 1.0 Introduction CB RICHARD ELLIS | SWALE BOROUGH COUNCIL 1.0 Introduction INTRODUCTION Context 1.1 CB Richard Ellis was instructed in April 2010 by Swale Borough Council to provide advice on retail issues in the Borough. The advice is to be used to inform the preparation of the Local Development Framework. 1.2 It is also against the background of the study that development management (development control) decisions will need to be made in relation to future retail and leisure planning applications. The new study is therefore necessary to provide an up-to-date position which is in accordance with the new Planning Policy Statement 4 (PPS4). 1.3 The objective of this study is to determine different shopping needs in the Borough, and how these needs can be met most appropriately. The study identifies future capacity for additional retail floorspace, recommends where such capacity should be located and considers the appropriate mix/scale of new development. It also recommends strategies for promoting centres in response to perceived strengths and weaknesses in both quantitative DQGTXDOLWDWLYHWHUPVDQGLQUHODWLRQWR¶RWKHU·WRZQFHQWUHXVHV 1.4 The method for the study incorporates the following elements: A qualitative assessment of existing shopping provision in the Borough. This part of the study focuses on the range, mix and quality of uses in Sittingbourne, Faversham, 4 Sheerness and local centres. The assessment examines their role and function in meeting local shopping needs. PAGE A quantitative analysis of capacity for new retail floorspace in the Borough. The analysis outlines the pattern of usage at the local level, and identifies the relative capacity for INTRODUCTION further town centre convenience and comparison goods floorspace. An assessment of the role and function of these centres and their place in the retail hierarchy. Consideration of the scope, if any, for new retail and leisure development in the Borough. This includes assessing the suitability, viability and availability of sites for new development. Recommendations of strategies to enhance centres. Structure of the Report 1.5 Section 2 of the report sets out the qualitative analysis of the existing retail provision in Swale Borough. Our assessment of vitality and viability draws upon the indicators of performance set out in PPS4. We also assess out of centre shopping provision, reviewing the existing distribution, range and quality of both foodstores and retail warehouses. The assessments draw on the PPS4 indicators, where data is available, and the results of our on site survey work. 1.6 Section 3 outlines the results of our quantitative analysis of the performance and capacity of the Borough. We examine existing shopping patterns in the Borough for food and non-food goods, drawing on a new household telephone interview survey undertaken in August 2010. Applying up to date population and expenditure forecasts, we assess the quantitative capacity for further convenience and comparison floorspace. CB RICHARD ELLIS | SWALE BOROUGH COUNCIL 1.0 Introduction 1.7 Section 4 deals with the scope for new retail development in the Borough. It takes the findings of our quantitative analysis and combines them with the results of our qualitative assessment to assess the most appropriate locations for different types of new development. 1.8 Section 5 summarises the findings of the research and presents a series of recommendations for strategies to enhance Sittingbourne, Faversham and Sheerness. Background National Retail Policy Planning Policy Statement 4: Planning for Sustainable Economic Growth 1.9 336¶3ODQQLQJIRU6XVWDLQDEOH(FRQRPLF*URZWK·ZDVSXEOLVKHGLQ'HFHPEHU PPS4 is supported by detailed practice guidance on assessing need, impact and the sequential approach. 1.10 PPS4 emphasises that local planning authorities should positively and proactively plan for economic growth, simplify the planning process where appropriate (including using simplified planning zones), support existing business sectors and ensure that site allocations for economic development, particularly if for single or restricted uses, are not carried forward between plans without evidence of need and a reasonable prospect of use. 1.11 7KH*RYHUQPHQW·VREMHFWLYHVIRUSURVSHURXVHFRQRPLHVDQGsustainable economic development, including by promoting the vitality and viability of town centres, are to: 5 Encourage new economic growth and development of main town centre uses in existing PAGE centres, with the aim of offering a wide range of services to communities and remedying deficiencies in provision in areas with poor access to facilities; Encourage competition between retailers and enhanced consumer choice through the INTRODUCTION provision of innovative and efficient shopping, leisure, tourism and local services in town centres; and Conserve and, where appropriate, enhance the historic, archaeological and architectural heritage of centres to provide a sense of place and focus for the community. 1.12 Policy EC5 of PPS4 says that in selecting sites for main town centres uses local planning authorities should: Base their approach on the identified need for development; Identify the appropriate scale of development, ensuring that the scale of the sites identified and the level of travel they generate, are in keeping with the role and function of the centre within the hierarchy of centres and the catchment served; Apply the sequential approach to site selection; Assess the impact of sites on existing centres; and Consider the degree to which other considerations such as any physical regeneration, benefits of developing on previously-developed sites, employment opportunities, increased investment in an area or social inclusion, may be material to the choice of appropriate locations for development. 1.13 Policy EC5 also makes clear that: CB RICHARD ELLIS | SWALE BOROUGH COUNCIL 1.0 Introduction An apparent lack of sites of the right size and in the right location should not be a reason for local planning authorities to avoid planning to meet the identified need for development. 1.14 In light of the new national planning policy guidance it is imperative that Swale Borough Council has a robust evidence base which informs the strategies adopted by the development plan and future development. Regional Policy Background 1.15 On 6th July 1010, the Secretary of State for Communities and Local Government announced the revocation of Regional Strategies with immediate effect. 1.16 Four months later, on 10th November 2010, the decision to revoke Regional Strategies was quashed by the High Court. Given the requirement for local development documents to be in broad conformity with Regional Strategies, the South East Plan continues to be of relevance, at least until such time as legislation allows for their abolition. 1.17 Policy TC1 of the Plan says that a network of strategic town centres will be developed across the region. ,WJRHVRQWRVD\WKDW¶Local planning authorities should carry out regular assessments of town centres in the network.·,WLGHQWLILHV6LWWLQJERXUQHDVD¶VHFRQGDU\ UHJLRQDOFHQWUH·LQZKLFKVRPHJURZWKLVH[SHFWHG Local Policy Background 1.18 The Swale Borough Local Plan 2008 sets out policy requirements for protecting the vitality 6 DQGYLDELOLW\RIWKH%RURXJK·VWRZQFHntres (Sittingbourne, Sheerness and Faversham). 1.19 The associated proposals map defines the town centre boundaries of Sittingbourne, PAGE Sheerness and Faversham, together with core and secondary shopping areas. 1.20 3ROLF\%VHWVRXWWKH%RURXJK·VREMHFWLYHVIRUPDintaining and enhancing the function, INTRODUCTION vitality and viability of the town centres and built up areas by protecting their retail function. 1.21 Policy B4 defines Sittingbourne as a Principal Shopping Centre and Faversham and Sheerness as Urban Service Centres. The policy states that in the defined built-up areas of Faversham, Sheerness and Sittingbourne, new retail and leisure development will generally only be permitted for sites ´DOORFDWHGLQWKH/RFDO3ODQRULQWKHWRZQFHQWUH$UHD$FWLRQ Plans, as defined on the Proposals Map´. 1.22 The policy further states that, in accordance with the sequential approach, if it is demonstrated that a town centre site is not available, a site on the edge of the town centre may be acceptable subject to criteria 2 (impact) and 4 (accessibility) of the policy being met. 1.23 Proposals for retail development in areas outside of the town centre
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