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Maidstone Retail Capacity Study

Maidstone Borough Council

June 2013

DTZ, a UGL company 125 Old Broad Street London EC2N 2BQ

Contents

1. Introduction 3 2. Basis of the Retail Capacity Forecasts 4 3. Quantitative Capacity for New Retail Development 18 4. Conclusions 28

Appendix A – Catchment Plan Appendix B – Technical Report of the Household Interview Survey 2012 Appendix C – Maidstone RECAP Model 2013 Appendix D – Results of the Household Interview Survey 2012

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1 Introduction

1.1 Maidstone Borough Council has commissioned DTZ to undertake a new and up-to-date Retail Capacity Study for Maidstone. The purpose of this Study is to assess the quantitative needs for retail development over the period to 2031. Our findings will inform the emerging planning policy framework (including Local Plan).

1.2 This Study is prepared in the context of a number of events and forecasting parameters, which have served to change the retail landscape in Maidstone. These include:

. The publication of the National Planning Policy Framework (NPPF) in March 2012, which requires local planning authorities to plan for growth and allocate sites for retail development based on a robust and up-to-date evidence base; . The impact of economic conditions, reduced consumer expenditure and the continued shift towards internet shopping on retail floorspace forecasts and shopping habits; . Changes in retailers’ sales densities; and . Growth in competing centres, including the potential expansion of the Bluewater regional shopping centre.

1.3 The retail capacity forecasts in this Study are therefore based on the most up-to-date information currently available, including a new 2012 household interview survey of the shopping patterns. Thus this Study supersedes the 2009 Retail Study for Maidstone (prepared by Kent County Council’s Research & Intelligence Unit).

1.4 For clarity, the remainder of this Study is structured as follows:

. Chapter 2: Basis of the Retail Capacity Forecasts – We describe the basis of our retail capacity forecasts, and the data inputs and assumptions on which these are based.

. Chapter 3: Quantitative Capacity for New Retail Development – We set out and describe the up-to-date forecasts for Maidstone Town Centre, Non-central shops and stores in Maidstone Borough, and District Centres in Maidstone urban area. We further outline forecasts for South Aylesford Retail Park which, whilst outside Maidstone Borough, does have significant implications for shopping patterns in Maidstone.

. Chapter 4: Conclusions – We provide an overview of our principal findings and the implications for retail planning and development in Maidstone Town Centre.

1.5 DTZ has also been instructed by the Council to undertake the Maidstone Town Centre Assessment, which considers the potential future options for the town centre.

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2 Basis of the Retail Capacity Forecasts

2.1 For the retail capacity forecasting in this Study, we have used our RECAP retail capacity forecasting Model. The RECAP Model is an empirical ‘step by step’ model, based on the results of the 2012 Maidstone Household Survey of shopping patterns as its method of allocating retail expenditure from catchment zones to shopping destinations. It is therefore not a theoretical gravity model, but is based on consumer responses about actual shopping patterns. It is also a growth allocation model; which allocates growth in expenditure to shopping destinations based on shopping patterns indicated by the Household interview survey, and informed professional judgements about how these will be likely to change in the future as a result of committed or potential new retail developments.

2.2 The RECAP Model forecasts the expenditure-based capacity for additional retail floorspace in the following way:

. Calculate the total amount of convenience and comparison goods expenditure which is available within the 6 zones comprising the catchment area;

. Allocate the available expenditure to Maidstone Town Centre, Non-central shops and stores in Maidstone Borough, District Centres in Maidstone urban area, and South Aylesford Retail Park (based on the results of the 2012 Household interview survey of shopping patterns); so as to obtain estimates of current sales and forecast future sales in each shopping destination; and

. Compare the estimated sales in Maidstone Town Centre, Non-central shops and stores in Maidstone Borough, District Centres in Maidstone urban area, and South Aylesford Retail Park with existing floorspace; so as to assess the current trading performance of each shopping destination, and the capacity to support further growth in convenience and comparison goods floorspace.

2.3 In addition, we can use the RECAP Model to assess the potential impact on sales and capacity forecasts of any future changes to the measured 2012 pattern of market shares. For example, it may be appropriate to model an additional scenario; specifically higher market shares in Maidstone Town Centre and, conversely, lower market shares at Non-central shops and stores in Maidstone Borough (and/or South Aylesford Retail Park)1.

1 This element of the work (i.e. modelling an alternative scenario) has been deferred; pending the outcome of the Council’s housing capacity/distribution work to inform the emerging planning policy framework.

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2.4 The RECAP Model (like any other forecasting model of this type) is an exploratory tool, rather than a prescriptive mechanism. Thus the resulting forecasts of quantitative need are not intended as growth targets which must be achieved, or as rigid limits to future growth. Rather, they are a realistic guide to planning policies and decisions on planning applications. Separate capacity forecasts have been prepared for Maidstone Town Centre, Non-central shops and stores in Maidstone Borough, and District Centres in Maidstone urban area; in order to assist Maidstone Borough Council with identification and testing of alternative options for the town centre, developing a preferred strategy and formulating policies for new retail development.

2.5 Separate capacity forecasts have also been prepared for South Aylesford Retail Park. This retail park lies within Tonbridge & Malling Borough and is thus outside the control of Maidstone Borough Council. It does, however, have significant implications for shopping patterns in Maidstone. Accordingly, we have modelled retail capacity forecasts for South Aylesford Retail Park as a shopping destination on its own (separate from Non-central shops and stores in Maidstone Borough); providing both Maidstone Borough Council and Tonbridge & Malling Borough Council with an indication of how much retail expenditure it attracts and the potential retail capacity arising from its market share. In accordance with the sequential approach of the NPPF, any forecast growth should be located in or on the edge of the town centre (and/or district centres); in is preference to out-of- centre locations such as South Aylesford Retail Park, if at all possible.

2.6 Whilst we have prepared capacity forecasts for both convenience and comparison goods floorspace in Maidstone Town Centre, Non-central shops and stores in Maidstone Borough, and South Aylesford Retail Park, we have prepared forecasts for convenience goods floorspace only at the District Centres in Maidstone (namely Grove Green and Mid-Kent Shopping Centre). This is because these District Centres in Maidstone urban area comprise a very limited comparison goods retail offer, with very few or no apparent ‘anchor’ retailers of comparison goods. This is reflected by the results of the 2012 household interview survey of shopping patterns.

2.7 In the case of the much smaller ‘village’ District Centres identified in the draft Core Strategy (namely Coxheath, Headcorn, Lenham, Marden and Staplehurst) we have been unable to model convenience or comparison goods sales, or prepare forecasts of quantitative needs for new retail floorspace. This is because there is very limited data available on such centres, including up-to-date shop floorspace data which is necessary for quantitative retail needs forecasting. Further, these small District Centres have a very limited convenience and comparison goods retail offer, and thus do not feature notably in the results of the household interview survey – which asked where respondents ‘do most’ of their shopping for convenience goods and each category of comparison goods. As a result, there is no reliable data available on the (very small) market shares of catchment area convenience and comparison goods expenditure which they attract.

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2.8 In practice, (with the exception of possible new supermarkets) there is very little retailer demand for new convenience and/or comparison goods shops in these small District Centres. It is therefore very unlikely that substantial new retail development will need to be planned for. The absence of convenience and comparison goods retail capacity forecasts for these small centres is, in our view, of little consequence for the emerging planning policy framework. Should proposals come forward for an appropriate scale and nature of retail development, which reflects the role and function of these small District Centres, they should be supported by the Council. Any new retail development within such centres is likely to arise from population and expenditure growth, as opposed to the transfer of expenditure growth from other shopping destinations.

2.9 When using the retail capacity forecasts as a guide to future planning policy, it is also important to remember that the further ahead the forecasting date, the less certain the forecast. Thus the forecasts for 2016 are more robust than those for 2031. In particular for 2026 and 2031, we suggest that forecasts such as these should be treated with some caution, since they only indicate the broad order of magnitude of retail capacity at this date, if all of the forecast trends occur. There are also particular uncertainties at the present time as a result of the recent economic recession, the financial and economic difficulties in the Eurozone, and the need for government austerity, for which there is very little precedent. It is therefore a matter of some conjecture as to how long it will take the economy to recover and at what rate. Furthermore, the long term growth in the use of internet shopping is as yet unknown (although it has to a substantial degree been taken into account in this Study), and reinforces the need to revise the forecasts of retail floorspace capacity before 2020.

2.10 Our approach to retail capacity forecasting is consistent with DCLG Practice Guidance on need, impact and the sequential approach (December 2009). We described below the principal data inputs, the development scenarios assessed, and the format of the RECAP Model tables.

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Principal Data Inputs

Catchment Area

2.11 For this Study, the catchment area is informed by the results of the most recent previous household interview survey for Maidstone (2007), together with those of recent household interview surveys undertaken for surrounding local planning authorities. This catchment area was divided into 6 catchment zones. A map of the catchment area showing these 6 zones is included in Appendix A. These zones were defined having regard to the results of previous surveys, and in order to obtain the most cost-effective sampling specification.

Base and Forecasting Years

2.12 The new household interview survey was undertaken in November and December 2012, so we have used 2012 as our base year for the forecasts. The RECAP Model therefore provides estimates of the current retail sales in Maidstone Town Centre, Non-central shops and stores in Maidstone Borough, District Centres in Maidstone urban area, and South Aylesford Retail Park as at 2012. As instructed by the Council, we have prepared capacity forecasts at 2016, 2021, 2026 and 2031, so as to cover the forthcoming plan period.

2.13 To ensure that our estimates of current retail sales have not been misinformed by the Christmas trading period, the 2012 household interview survey asked where respondents do ‘most of’ their shopping (not where they ‘last shopped’). A technical report including a ‘statement of reliability’ has been prepared by RMG:Clarity, and is included at Appendix B.

Catchment Population

2.14 The starting point for the population forecasts was a report, dated November 2012, commissioned from Pitney Bowes on the current and projected future population of each catchment area zone. These population forecasts are derived from 2001 Census data and subsequent estimates2 and cover the period up to 2022; and we have therefore extrapolated them to 2026 and 2031 by trend projection. The result is that for the catchment area as a whole the population is expected to increase from 794,713 in 2012 to 938,374 by 2031, which is an increase of around 18% between 2012 and 2031.

2.15 The catchment zones are based on postcode geography and do not match local authority administrative boundaries. Zone 1 includes the Maidstone urban area. The 2012 population of this zone is forecast to increase over the period to 2031 by 26,710 (about 26%). The population forecast s

2 As and when more up-to-date data becomes available, and once Maidstone Borough Council has finalised its housing capacity/distribution work to inform the emerging planning policy framework, these population forecasts (and the retail capacity forecasts) can be re-visited as appropriate.

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mean that there will be an increasing need for new retail development in Maidstone, in order to meet the needs of this growing population.

Price Basis

2.16 All monetary values in this report are in constant 2011 prices, unless otherwise stated, so as to exclude the effects of price inflation. Price conversions from other price bases have been undertaken using Tables 3.2 (convenience goods) and 3.5 (comparison goods) of ‘Retail Expenditure Guide, August 2012’, Pitney Bowes & Oxford Economics.

Per Capita Expenditure

2.17 For this Study, we obtained from Pitney Bowes estimated average per capita expenditure on convenience and comparison goods in each catchment zone for the years 2010, 2011 and 2012, together with forecasts for 2017 and 2022. These estimates and forecasts take account of differences in average per capita expenditure on convenience and comparison goods from zone to zone. We have used these figures as the basis for our base year (2012) estimates and new forecasts. For the forecasting years of 2016 and 2021 we interpolated between the Pitney Bowes figures; and for our forecasting years of 2026 and 2031 we applied trend extrapolation to the Pitney Bowes figures. The resulting estimates and forecasts of per capita expenditure on both convenience and comparison goods, including expenditure on Special Forms of Trading, are set out in the top half of RECAP Model Table 2 in Appendix C.

2.18 The forecast growth in per capita expenditure in RECAP Model Table 2 is specific to the catchment area, and does not apply national average growth forecasts to the local catchment area base figures (such local catchment area growth forecasts have only recently become available from Pitney Bowes & Oxford Economics). Use of local growth forecasts is expected to be more reliable, as stated by Oxford Economics:

‘Forecast expenditure (2016 and 2021) are based on Oxford Economics’ published UK Macroeconomic forecasts with local level projections incorporating additional data from Oxford Economics' published regional and local authority level forecasts. The results are much more targeted to the prospects for a particular locality than simply taking the latest expenditure estimates for the area and increasing them in line with national trend-based projections for the appropriate category of goods. This is partly because our consumer spending forecasts enable us to take account of changes in the underlying forces driving different elements of consumer spending in a much more sophisticated way than simply extrapolating trends. But, equally importantly, our local and regional forecasts allow us to take account of how underlying differences in economic performance in different parts of the country are likely to affect relative spending power in different locations.’ (Pitney Bowes report for the catchment area, November 2012).

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Special Forms of Trading including internet shopping

2.19 We have made deductions from the per capita expenditure figures supplied by Pitney Bowes to allow for expenditure via special forms of trading (SFT). This includes mail order, vending machines, party plan retailing, on-line shopping via the internet or interactive TV, and expenditure at temporary market stalls; and is therefore expenditure not made in retail shops. RECAP Model Table 2 shows the growing deductions which we have made, based on information for the UK published by Verdict Research Limited on growth in ‘e-retail’ (i.e. internet shopping and shopping via interactive TV) and forecast trends; and forecasts by Oxford Economics published in Pitney Bowes ‘Retail Expenditure Guide’ 2012/13. Figure 1 below shows Verdict’s estimates for the proportion of all retail sales (both comparison and convenience goods) in the UK3 in 2010 accounted for by electronic shopping, and its trend-based forecasts for 2015. This shows the proportion of such sales growing substantially over the 5 years to 2015. For some categories of comparison goods, the proportion is already substantial and is expected to become much more so. Based on these, we have judged the deductions for SFT shown in RECAP Model Table 2. Our deductions:

• Assume a flattening of the growth trend after 2015 as internet shopping matures;

• Allow for the fact that internet shopping sales are included in the retail sales densities of some retailers which operate multi-channel retailing; and

• Include other SFT apart from the internet, in particular sales from temporary markets such as Farmers’ Markets and other periodic street markets.

3 Local (i.e. Maidstone-specific) evidence of SFT is not available.

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Figure 1

UK ‘e-retail’ Shopping Estimates and Forecasts (Source: Verdict Research Limited – 2011)

Goods Type Online sales as proportion of all UK retail sales (%) 2010 2015 Comparison Goods: Music & video 55.2 93.4 Electrical goods 28.0 37.2 Books 35.1 58.6 Homewares 9.0 12.8 DIY & gardening goods 5.5 6.4 Clothing & footwear 7.7 13.2 Furniture & floor coverings 4.2 6.6 Health & beauty 3.6 5.6 Other comparison goods 9.8 20.5 All Comparison Goods 11.5 18.0 Convenience Goods: Food & grocery 3.8 5.8

2.20 For comparison goods, Oxford Economics estimate that non-store retail sales (i.e. SFT) accounted for 11.5% of all comparison goods expenditure in the UK in 2010; and forecast that this will rise to 14.3% by 2015 and 14.7% by 20214. Their estimate for 2010 is consistent with Verdict’s estimate for e-retail shopping alone in that year. However Oxford Economics’ forecasts are well below those of Verdict. For 2016 therefore, we have applied a SFT deduction which is between these two forecasts (15%), as indicated in RECAP Model Table 2 in Appendix C. For subsequent years we have assumed further growth in SFT at a higher rate than forecast by Oxford Economics in their ‘Central Case’, but lower than if Verdict’s trend was to be extrapolated. The bottom half of RECAP Model Table 2 shows forecast growth in per capita expenditure on comparison goods in each catchment zone, after deducting expenditure on SFT at the rates indicated in the table.

2.21 The combined effect of the forecast growth in population and in per capita expenditure is that (after deducting expenditure on SFT) we expect total catchment area expenditure on comparison goods (set out in RECAP Model Table 3 in Appendix C) to increase by about £2,465m (about 115%) over the period 2012 to 2031. This compares with growth in total catchment area population of around 18% over the period. Thus only a small proportion of the growth in catchment area expenditure on comparison goods is accounted for by forecast growth in population. This means that the comparison goods floorspace capacity forecasts are very insensitive to population growth and much more sensitive to the assumptions about growth in per capita expenditure, particularly in the later part of the forecasting period. The large increase in forecast expenditure on comparison goods indicates that a need for additional comparison goods retail floorspace will grow

4 Broad Definition and Central Case ‘Retail Expenditure Guide 2012/13’ (Table 3.1).

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substantially to 2031 (particularly in the middle and later parts of this forecasting period). However, this should be reviewed at regular intervals over that period.

2.22 For convenience goods, Oxford Economics estimate that SFT accounted for 5.1% of all convenience goods expenditure in 2010; and forecast that this will rise to 6.5% by 2015 and 6.7% by 20215. This is slightly higher than Verdict’s estimates and forecasts for food & grocery sales alone, but includes other forms of SFT apart from internet shopping. After allowing for some internet sales from superstores and other retail outlets, and for other forms of SFT, we have adopted the SFT deductions for convenience goods expenditure set out RECAP Model Table 2.

Shopping Patterns in the Catchment Area

2.23 For this Study, we designed and commissioned a new household interview survey of shopping patterns in the catchment area – the results of which are included at Appendix D. It covered the area shown on the map in Appendix A which was divided into the 6 catchment zones shown on that map. A total of 1,000 interviews were undertaken for us by RMG:Clarity between late November and December 2012. These interviews were divided between the 6 catchment zones approximately in proportion to the population of each zone; but with adjustments to ensure that not less than 100 interviews were undertaken in any zone, and to optimise confidence limits within the budgeted limit of 1,000 interviews. Within each zone, the interviews were distributed as far as practicable in proportion to the distribution of population within the zone.

2.24 Age quotas were set for the sample in each zone, which were broadly representative of the age distribution of the catchment population. This was to ensure that the interviewed sample of respondents were broadly representative of the population (rather than being heavily biased towards the older age groups, particularly retired people, which occurs with random sampling). In the event, it proved impracticable within time and budgetary constraints to fulfil completely the age quotas in the lower age bands. Thus the raw results from the survey were still somewhat biased in favour of older residents. However, in only two of the 6 zones is the weight for those 18- 34 over 2 (i.e. 2.27 and 2.89 respectively), whilst in the remainder of the zones the weight for those 18-34 is between 1.41 and 1.84. These weightings are set out in the technical report prepared by RMG:Clarity at Appendix B. The relatively low weights mean that any atypical interviews conducted with younger residents are not disproportionally represented in the survey results and that the weighted results are representative of age profile of the survey area. The weightings used for the survey are therefore robust and reflect the age breakdown of each zone. We used these age- weighted results, provided in Appendix D, as indicative of market shares in our RECAP Model.

2.25 The survey asked questions about households’ shopping habits for main food and top-up food (i.e. convenience goods) shopping. The survey also asked questions about households’ shopping habits

5 Broad Definition and Central Case ‘Retail Expenditure Guide 2012/13’ (Table 3.1).

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for 8 different sub-categories of comparison goods shopping. These categories were closely matched to the international COICPO categories of retail expenditure set out in Appendix A of the DCLG ‘Practice Guidance’. We combined the results of Questions 5 to 12 of the household interview survey to provide weighted average market shares of all comparison goods expenditure which are attracted to each shopping destination, using weights according to the amount of expenditure on each of these 8 sub-categories of comparison goods. These are set out in RECAP Model Table 7 for Maidstone Town Centre, Table 15 for Non-central shops and stores in Maidstone Borough, and Table 30 for South Aylesford Retail Park. The weighted averages are then corrected as described below, rounded to the nearest integer, and set out in RECAP Model Tables 8, 16 and 31 respectively.

2.26 The household interview survey results are therefore a statistically robust basis for retail capacity forecasting. This is supported by RMG:Clarity’s technical report included at Appendix B.

Market Share Corrections

2.27 The Household interview survey provides a detailed picture of where households in each of the 6 catchment zones do most of their shopping for convenience goods and the 8 different categories of comparison goods. Its results do not directly indicate actual expenditure flows, but are the best available data to use as a proxy for modelling retail expenditure flows from residential areas to shopping destinations. However, like all such surveys, this means that its results cannot be applied uncritically in the RECAP Model. Thus for example, in our extensive experience, such surveys (undertaken by ourselves and by other consultants) tend to over-emphasise comparison goods shopping in large centres, and under-represent it in small centres6. The main reason is because in a small sample survey, the probability of interviewing the small number of people who use small centres is much less than the probability of interviewing the much larger number of people who use larger centres. The same can sometimes apply to smaller retail parks, because the questions ask ‘where does your household do most of its shopping for (goods category)’. The nature of the stores on such retail parks, and their smaller total floorspace than in large town centres, means that relatively fewer households do most of their shopping for some of the goods categories at retail parks (e.g. clothing and footwear, chemists goods, luxury and recreational goods, which together account for a high proportion of total comparison goods expenditure), than in large town centres.

2.28 It is therefore sometimes necessary to introduce market share correction factors; so as to transfer expenditure in the Model from one or more locations to others, to balance (or calibrate) the Model and make it represent reality more accurately. This is not uncommon, and has been necessary in the case of comparison goods when modelling Maidstone Town Centre and the out-of-centre shopping destinations (as described below).

6 This is confirmed by the DCLG ‘Practice Guidance’ which states, ‘Also, surveys that use simple questions about where people shop, provide answers that relate to trips and not spending flows. They can also overstate the importance of the larger centres and stores, and can understate the smaller and less frequently visited stores.’ (Appendix B, paragraph B.34).

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2.29 These market share corrections do not alter the centres or retail parks themselves in any way, but are simply a means of calibrating the Model to make it as realistic as possible a representation of actual expenditure flows. Studies which we have undertaken over many years using the same methods have shown that there is a broad relationship between centre size and comparison goods sales density. Thus larger centres normally have higher sales densities than smaller centres (and hence higher shop rental values). This experience has informed our judgements about the market share corrections needed to make the RECAP Model a realistic representation of sales in Maidstone Town Centre.

2.30 For comparison goods shopping in Maidstone Town Centre, use of the 2012 household interview survey results in the RECAP Model without correction would result in an unrealistically high sales density for the town centre, which would be above the sales density which we would expect for the town centre. Additionally, Maidstone Town Centre includes a number of retail warehouses to the west of the River Medway; these typically achieve a lower sales density than the ‘core’ town centre shops and stores. Respondents to the survey were asked where they do ‘most of’ their shopping for the 8 categories of comparison goods. However, we consider that the uncorrected survey results have over-estimated the scale of expenditure in Maidstone Town Centre (for example expenditure on ‘big ticket’ items may have been over estimated by respondents), and underestimated it in smaller centres and retail warehouses in the catchment area. We have therefore decreased the survey-indicated market shares for every catchment zone by the market share correction factor of 90% indicated in the header to RECAP Model Table 8 (i.e. we have decreased them by 10% from the no-change default factor of 100%). This correction to the survey-indicated market shares was our professional judgement, in the light of experience with undertaking a large number of such studies over many years.

2.31 This correction transfers comparison goods expenditure in the RECAP Model from Maidstone Town Centre to other shopping destinations (i.e. retail parks, town and district centres) within the catchment area, so as to make the Model reflect current reality more accurately. With this calibration correction, we consider that the RECAP Model realistically represents the current patterns of strategic comparison goods shopping in Maidstone Town Centre, and provides a reliable basis for forecasting future shop floorspace capacity. For clarity, we have not needed to apply a market share correction factor to convenience goods when modelling Maidstone Town Centre.

2.32 For comparison goods shopping at Non-central shops and stores in Maidstone Borough, it is our view that these shops and stores are under-represented in the 2012 household interview survey results and thus, without correction, would result in an unrealistically low sales density for out-of- centre retail warehouses. The existing Non-central shops and stores in Maidstone Borough (i.e. those modelled) include a small number of foodstores, retail warehouses at London Road Retail Park and Farleigh Hill Retail Park, and the standalone DFS Furniture on London Road. These are dispersed throughout the Borough and lack critical mass; meaning that respondents to the survey are less likely to cite these as destinations for ‘most of’ their shopping for the 8 categories of

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comparison goods. On this basis, we have assumed a market share correction factor of 130% indicated in the header to RECAP Model Table 16 (i.e. we have increased the market shares in every catchment zone by 30%).

2.33 Conversely, for comparison goods at South Aylesford Retail Park, we have reduced the market shares correction factor by 25% to 75%. This reduces the apparent unrealistic over-trading of comparison goods floorspace at the retail park and, in turn, better balances the RECAP Model.

2.34 For convenience goods at Non-central shops and stores in Maidstone Borough, we have decreased the market share correction factor by 10% to 90% (as indicated in the header to RECAP Model Table 16). This is to transfer in the Model some market share to the large Sainsbury’s foodstore at South Aylesford Retail Park which – given its size, accessibility and apparent performance – we consider is slightly under-represented in the 2012 household interview survey results (whereas the Non- central foodstores in the Borough are over-represented). As a result and in order to balance the RECAP Model, we have increased the convenience goods market share correction factor for South Aylesford Retail Park to 110% (as indicated in the header to RECAP Model Table 31).

2.35 No market share correction factors have been applied to District Centres in Maidstone urban area, as we consider the survey-indicated convenience and comparison goods market shares to be realistic and a sound basis for forecasting future shop floorspace capacity.

Visitor Expenditure on Comparison Goods

2.36 We have adopted the assumption that expenditure on comparison goods in Maidstone Town Centre by visitors who live outside the 6 zone catchment area amounts to 1% of expenditure by catchment area residents. This allowance for visitor expenditure would therefore account for spending arising from cultural, business trips etc. We consider that this is realistic for the town centre – given the wide catchment area covered by the household survey and RECAP Model.

2.37 For clarity, we have not allowed for visitor expenditure on convenience goods when modelling Maidstone Town Centre, given that such shopping trips are usually more localised in nature.

2.38 For the Non-central shops and stores in Maidstone Borough, District Centres in Maidstone urban area, and South Aylesford Retail Park, we have made no allowance in the RECAP Model for visitor expenditure on comparison (or convenience) goods.

Existing Shop Floorspace

2.39 We have obtained the most up-to-date details of existing occupied shop floorspace for Maidstone Town Centre based on our survey update (November 2012) of Experian Goad data. For the Non- central shops and stores in Maidstone Borough, floorspace data has been sourced from Experian Goad, IGD and Trevor Wood Database. For the District Centres in Maidstone urban area (namely

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Grove Green and Mid-Kent Shopping Centre) and South Aylesford Retail Park, floorspace data has been sourced from Experian Goad and IGD. We have used these figures in our RECAP Model. For each shopping destination, lower and upper floors have been included.

Committed Developments

2.40 There are currently no major (i.e. more than 500sqm) committed retail developments in Maidstone Town Centre. However there is currently a substantial amount of vacant retail floorspace, partly as a result of the recession. We have included a proportion of the vacant such floorspace in RECAP Model Table 12 as committed development for comparison goods floorspace7; because it is likely that most of it will be reoccupied for retail use as the economy improves. Given that details of existing shop floorspace in the town centre (sourced from Experian Goad) do not provide information on the Use Class of vacant retail floorspace, we have made assumptions relating to the actual proportion of vacant retail floorspace included in the Model as committed comparison goods floorspace. These assumptions are informed by the location of such floorspace within the town centre (as follows):

• We have identified all vacant shops in the ‘prime’ locations, namely Maidstone Town Centre’s Core Shopping Area (as defined on the Proposals Map). This broadly includes the shopping areas between and including Fremlin Walk and The Mall; and

• We have assumed that 75% of all vacant shops would comprise comparison goods floorspace. This assumption broadly reflects the existing composition of uses in the Core Shopping Area.

2.41 The resultant quantum of vacant, comparison goods floorspace (3,120sqm gross) is thus identified as committed development in the Model. We have excluded all vacant shops outside of the Core Shopping Area, as we would not expect much of that floorspace to be reoccupied for comparison goods shopping, even when economic and retail growth resumes. From past experience, we would expect much of it to go over to other uses, such as service businesses, in due course.

2.42 For the Non-central shops and stores in Maidstone Borough, we have included all existing vacant retail warehouses in the Model as committed development for comparison goods floorspace (refer to RECAP Model Table 21). This includes vacant retail warehouses at Farleigh Hill Retail Park (1,270sqm gross) and London Road Retail Park (1,900sqm gross). No such allowance has been made for District Centres in Maidstone urban area.

7 We have not assumed any committed development for convenience goods floorspace given the role and function of the town centre as primarily a shopping destination for comparison goods.

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2.43 In regards to South Aylesford Retail Park, we have included the vacant, former Comet retail warehouse (1,870sqm gross) as committed development for comparison goods floorspace (refer to RECAP Model Table 36).8

Development Scenarios Assessed

2.44 We have assessed the following scenario for new strategic retail development, as follows:

Scenario 1 – the ‘baseline’ scenario, in which we assume that the 2012 pattern of market shares of convenience and comparison goods shopping in Maidstone Town Centre, Non-central shops and stores in Maidstone Borough, District Centres in Maidstone urban area, and South Aylesford Retail Park indicated by the household interview survey (corrected for Maidstone Town Centre, Non- central shops and stores in Maidstone Borough, and South Aylesford Retail Park as described above) remains unchanged throughout the forecasting period to 2031. The implicit assumption in this scenario is that any new retail development in these shopping destinations (or in retail parks, town and district centres) does not change the market shares of expenditure attracted from the catchment area.

2.45 It would be possible, pending the outcome of the Council’s housing capacity/distribution work to inform the emerging planning policy framework, to model an additional scenario for new strategic retail development (Scenario 2). It may be appropriate, subject to discussions with the Council, to test the concept of increased trade diversion from Non-central shops and stores in Maidstone Borough and/or South Aylesford Retail Park to Maidstone Town Centre, and the resultant capacity for new town centre convenience and/or comparison goods retail development to support it. This type of ‘conceptual’ scenario (in the absence of a designed scheme with a defined retail content which could be tested) would, at least, serve to demonstrate the practical implications of this upper limit growth transfer scenario.

Format of the RECAP Model Tables

2.46 The RECAP Model Tables are set out in Appendix C. Tables 1 to 5 set out the population and expenditure forecasts for the catchment area. Tables 6 to 13 are the Scenario 1 tables for Maidstone Town Centre. Tables 6 and 7 show the pattern of market shares of expenditure on each category of convenience and comparison goods respectively attracted from the catchment area, as indicated by the Household interview surveys before correction. Table 8 shows the corrected market share patterns for all comparison goods expenditure in the town centre (market share

8 We acknowledge that BHS at South Aylesford Retail Park closed in late January 2013, and that this retail warehouse has been vacant since. However, BHS was open at the time of the household interview survey (undertaken between late November and December 2012) and thus, for internal consistency in the RECAP Model, we have allowed for such. We have not therefore included this as a vacant retail warehouse in the RECAP Model; unlike the former Comet retail warehouse which was closed at the time of the household interview survey. In the event that the former BHS retail warehouse is re-occupied by another retailer, this is unlikely to have a notable effect on our retail capacity forecasts.

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patterns for convenience goods expenditure have not been corrected). Table 9 shows the amounts of expenditure on each comparison goods sub-category attracted, and the amounts of all comparison goods. Table 9 is the product of Table 5 and Table 7. Table 10 sets out forecast retail sales for both convenience and comparison goods, on a zone-by-zone basis and overall. Table 11 accounts for the sales capacity of existing main food and convenience goods shops in the town centre, and Table 12 sets out the committed town centre developments and their expected sales levels (for both convenience and comparison goods). Table 13 brings together the expenditure attracted, visitor expenditure, existing floorspace and committed developments, to arrive at the retail capacity forecasts for Maidstone Town Centre. It also shows the overall market shares of total catchment area expenditure on convenience and comparison goods which are shown as attracted by the town centre.

2.47 Tables 14 to 22 are the Scenario 1 tables for Non-central shops and stores in Maidstone Borough. These tables follow the same arrangement as the tables for Maidstone Town Centre; however an additional table is included (Table 20) indicating ‘benchmark’ comparison goods sales in the existing retail warehouses and Non-central foodstores.

2.48 Tables 23 to 28 are the Scenario 1 tables for District Centres in Maidstone urban area. These tables follow the same arrangement as the tables for Maidstone Town Centre; with the difference that comparison goods are not modelled (as described above). Tables 29 to 37 are the scenario 1 tables for South Aylesford Retail Park. these tables follow the same arrangement as the tables for Non- central shops and stores in Maidstone Borough.

2.49 The RECAP Model is completed by summary Tables 38 and 39. Table 38 shows the (corrected) market shares attracted in 2012 by Maidstone Town Centre and the Non-central shops and stores in Maidstone Borough, and by South Aylesford Retail Park, for each of the 8 comparison goods categories. This provides the basis for the retail sector analysis described below. Table 39 shows the patterns of combined market shares for each of the 8 comparison goods categories (as corrected) in Maidstone Borough9 under Scenario 1.

9 Includes Maidstone Town Centre and Non-central shops and stores in Maidstone Borough (District Centres in Maidstone urban area not modelled for comparison goods).

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3 Quantitative Capacity for New Retail Development

3.1 In this section, we set out and describe the retail capacity forecasts for Maidstone Borough as at the 2012 ‘baseline’ year and throughout the forecasting period (i.e. 2016, 2021, 2026 and 2031); based on unchanged 2012 patterns of market shares of convenience and comparison goods shopping. We indicate the overall (i.e. all shopping destinations modelled combined) forecast capacity for new comparison and convenience goods floorspace in the first instance. Figure 2 presents combined forecast capacity in Maidstone excluding South Aylesford Retail Park, which lies within Tonbridge & Malling Borough. Figure 3 presents combined forecast capacity in Maidstone including South Aylesford Retail Park.

3.2 We set out in Figure 4 and describe our retail capacity forecasts for both convenience and comparison goods within each of the shopping destinations modelled as at 2012, 2016, 2021, 2026 and 2031. Accordingly, we indicate forecast capacity in Maidstone Town Centre, Non-central shops and stores in Maidstone Borough, District Centres in Maidstone urban area (convenience goods only), and South Aylesford Retail Park.

3.3 In setting out our forecasts, we define comparison goods as follows:

Clothing and footwear; household textiles and soft furnishings; Furniture and floor coverings; household appliances; audio visual equipment; hardware, DIY goods, decorating supplies; chemist and medical goods, cosmetics and beauty products; books, jewellery, watches, china, glassware and kitchen utensils, recreational, personal and luxury goods.

Overall Capacity in Maidstone

3.4 In Figure 2 below, we indicate the overall (i.e. combined) forecast capacity in Maidstone for new comparison and convenience goods floorspace, excluding forecast capacity at South Aylesford Retail Park. This is on the assumption that all such floorspace is provided in or on the edge of the town centre in accordance with the highest priority of the sequential approach; and that it trades at the sales densities assumed for new floorspace in the town centre. Comparison with Figure 4 below shows that combined capacity for comparison goods floorspace in the longer term (i.e. 2021 to 2031) is less than the sum of the individual forecast capacities for each shopping destination modelled. This is because none of the new floorspace would be provided at the relatively low sales densities assumed for retail warehouses in Figure 4. If some of the new comparison goods floorspace was to be provided in food/non-food superstores, the combined comparison goods capacity would be lower than in Figure 2, because such superstore floorspace trades at substantially higher sales densities than have been assumed for town centre and edge-of-centre development in Figure 2.

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Figure 2

Combined Capacity in Maidstone (excl. South Aylesford RP) - sq m net sales area (Source: Maidstone RECAP Model 2013)

2016 2021 2026 2031 Comparison Goods 5,550 12,400 18,800 23,700 Convenience Goods 3,700 4,400 5,250 6,100

Notes: (a) The forecasts in Figure 2 are cumulative, i.e. the forecasts for each date include the forecasts for the previous dates and are not additional to those earlier forecasts. (b) Floorspace figures from RECAP Model rounded to the nearest 50 sq m net. (c) Combined forecast capacity for comparison goods floorspace includes Maidstone Town Centre and Non-central shops and stores in Maidstone Borough. (d) Combined forecast capacity for convenience goods floorspace includes Maidstone Town Centre, Non-central shops and stores in Maidstone Borough, and District Centres in Maidstone urban area.

3.5 Figure 3 below indicates the combined forecast capacity in Maidstone for new comparison and convenience floorspace, including forecast capacity at South Aylesford Retail Park (Tonbridge & Malling Borough). Applying the same assumptions as those for Figure 2, comparison with Figure 4 below shows that combined capacity for comparison goods floorspace is again less than the sum of the individual forecast capacities for each shopping destination modelled, at 2016, 2021, 2026 and 2031. As described above, this is because none of the new floorspace would be provided at the relatively low sales densities assumed for retail warehouses in Figure 4.

Figure 3

Combined Capacity in Maidstone (incl. South Aylesford RP) - sq m net sales area (Source: Maidstone RECAP Model 2013)

2016 2021 2026 2031 Comparison Goods 7,950 15,600 22,750 28,200 Convenience Goods 3,050 3,850 4,800 5,800

Notes: (a) The forecasts in Figure 3 are cumulative, i.e. the forecasts for each date include the forecasts for the previous dates and are not additional to those earlier forecasts. (b) Floorspace figures from RECAP Model rounded to the nearest 50 sq m net. (c) Combined forecast capacity for comparison goods floorspace includes Maidstone Town Centre, Non-central shops and stores in Maidstone Borough, and South Aylesford Retail Park. (d) Combined forecast capacity for convenience goods floorspace includes Maidstone Town Centre, Non-central shops and stores in Maidstone Borough, District Centres in Maidstone urban area, and South Aylesford Retail Park.

3.6 The overall capacity forecasts outlined above (which are based on town centre sales densities) are subject to identifying sufficient, potential opportunity sites in or on the edge of the town centre. Should some of the forecast capacity come forward in out-of-centre locations – contrary to the ‘town centres first’ approach of the NPPF – the combined forecast capacity for Maidstone Borough would

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increase above the levels shown in Figure 2 and Figure 3 (and be closer to the individual figures in Figure 4). This is because new out-of-centre retail floorspace would operate at relatively lower sales densities (unless as comparison goods floorspace in a superstore, where it would operate at a sales density higher than assumed for town centre comparison goods floorspace, thus leading to a lower capacity forecast). However, forecast capacity would not increase above and beyond the sum of the individual forecast capacities for each shopping destination modelled (as presented in Figure 4 below).

3.7 Figure 4 indicates the retail capacity forecasts for Maidstone Town Centre, Non-central shops and stores in Maidstone Borough, District Centres in Maidstone urban area (convenience goods only), and South Aylesford Retail Park. These retail capacity forecasts are based on appropriate sales densities for Scenario 1 (as described in the preceding chapter); and assume unchanged 2012 patterns of market shares of convenience and comparison goods shopping.

Figure 4

Summary of Retail Capacity Forecasts - sq m net sales area (Source: Maidstone RECAP Model 2013)

Maidstone Town Centre

Scenario 1 2016 2021 2026 2031 RECAP Model Table Comparison Goods 6,150 12,400 18,200 22,650 13 Convenience Goods 950 1,200 1,500 1,800 13

Non-central shops and stores in Maidstone Borough

Scenario 1 2016 2021 2026 2031 RECAP Model Table Comparison Goods -1,050 50 1,050 1,850 22 Convenience Goods 2,450 2,750 3,100 3,450 22

District Centres in Maidstone urban area

Scenario 1 2016 2021 2026 2031 RECAP Model Table Convenience Goods 300 450 650 850 28

South Aylesford Retail Park

Scenario 1 2016 2021 2026 2031 RECAP Model Table Comparison Goods 4,100 5,450 6,750 7,700 37 Convenience Goods -650 -550 -450 -300 37

Notes: (a) The forecasts in Figure 4 are cumulative, i.e. the forecasts for each date include the forecasts for the previous dates and are not additional to those earlier forecasts. (b) Floorspace figures from RECAP Model rounded to the nearest 50 sq m net.

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(c) The forecasts for Maidstone Town Centre are for new floorspace additional to the ‘prime’ vacant floorspace included in RECAP Model Table 12. For the Non-central shops and stores in Maidstone Borough and for South Aylesford Retail Park, the forecasts are for new floorspace additional to all existing vacant retail warehouses included in RECAP Model Tables 21 and 36 respectively.

3.8 The longer term retail capacity forecasts in Figure 4 (and those presented in Figure 2 and Figure 3 above) should not be treated as targets which must be achieved, or for which sites must be identified in the emerging planning policy framework. They are a guide to the potential order of magnitude of future retail capacity, if the stated assumptions are achieved in practice.

The RECAP Model Forecasts

3.9 Before describing our retail capacity forecasts, we must stress that although we have prepared separate forecasts for both Non-central shops and stores in Maidstone Borough and South Aylesford Retail Park (Tonbridge & Malling Borough), the sole purpose of forecasting for these out-of-centre locations separately is to explore the potential to transfer expenditure growth to Maidstone Town Centre (and the District Centres in Maidstone urban area). It does not mean that any such capacity forecast for the out-of-centre locations should necessarily be accommodated in the form of additional out-of-centre retail development there. Rather, the sequential approach should be applied to finding sites to accommodate the forecast retail capacity.

Maidstone Town Centre

Comparison Goods

3.10 In RECAP Model Table 13, we estimate that the existing comparison goods floorspace in Maidstone Town Centre as a whole (including the retail warehouses west of the River Medway) was achieving in 2012 an average sales density of £4,752 per sq m net. This is a realistic sales density for a town centre of this size and type – having regard to the inclusion of relatively low sales density retail warehouses – and the catchment area it serves.

3.11 In order to allow a substantial proportion of the growth in expenditure to support the existing shops, we have assumed that the sales density of the existing town centre floorspace will grow at 2.5% per annum from 2012 onwards. This allocates about 50% of the growth in expenditure to existing shops and about 50% to new floorspace. The estimated growth in sales is based on our professional judgement, and assumes that the existing town centre floorspace will become more efficient (by 2.5%pa) from 2012 onwards. Such efficiencies are more likely to be achieved within the town centre’s larger and modern shops (i.e. Fremlin Walk) as opposed to the smaller, less flexible formats in the secondary/tertiary shopping areas.

3.12 On this basis, Figure 4 shows that under Scenario 1, in which the town centre’s 2012 market shares remain unchanged throughout the forecasting period, there will be capacity for about 6,150 sq m net new comparison goods floorspace in the town centre in 2016, rising to about 12,400 sq m net by

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2021, 18,200 sq m net by 2026 and 22,650 sq m net by 2031; if forecast trends occur. Thus the potential for growth in Maidstone Town Centre is limited in 2016. Further into the forecasting period however, with the forecast population and expenditure growth, there is substantial potential for additional comparison goods floorspace.

3.13 A more realistic scenario – subject to discussions with the Council – would be to make allowance for the transfer of forecast growth in comparison goods floorspace from out-of-centre locations (i.e. Non-central shops and stores in Maidstone Borough and/or South Aylesford Retail Park) to Maidstone Town Centre, in accordance with the sequential approach. Further, some of the potential growth in comparison goods floorspace, which is forecast for Maidstone Town Centre and the out-of- centre locations, could also be accommodated within Maidstone’s district centres and/or provided by means of new district centres to serve new housing development.

Convenience Goods

3.14 Table 13 of the RECAP Model shows that, we estimate, the existing convenience goods floorspace in Maidstone Town Centre was achieving an average sales density of £9,172 per sq m net in 2012. This figure is slightly above the combined ‘benchmark’ sales density of existing main food and convenience stores in the town centre (£8,228 per sq m net) shown in RECAP Model Table 11. Our capacity forecasts for convenience goods floorspace therefore allow for sales to drop to that ‘benchmark’ level by 2016, before new floorspace becomes supportable by growth in expenditure. Thereafter, the forecasts assume that the average sales density of the existing floorspace remains constant from 2016 onwards.

3.15 On this basis, Figure 4 shows that under Scenario 1, in which the town centre’s 2012 market shares remain unchanged throughout the forecasting period, there will be limited capacity for additional convenience goods floorspace in the town centre in 2016 (about 950 sq m net), increasing to about 1,200 sq m net by 2021, 1,500 sq m net by 2026 and 1,800 sq m net by 2031; if forecast trends occur. These capacity forecasts demonstrate that additional convenience goods floorspace could be supported in Maidstone Town Centre; especially if the expenditure attracted by the out-of-centre shopping destinations was to be clawed-back and any forecast growth located in the town centre in accordance with the ‘town centre first’ approach of the NPPF.

3.16 Assuming the transfer of forecast growth in convenience goods floorspace from out-of-centre locations to Maidstone Town Centre (i.e. potentially under a Scenario 2), and subject to identifying a suitable site or sites in accordance with the sequential approach, the town centre should have the capacity to support a substantial new foodstore (of around 3,500 sq m net) by 2016 with no increase in the market shares of catchment area expenditure attracted. This would not quite be sufficient to support a large superstore on the Maidstone East station site by that date. However such a superstore would be likely to increase the town centre’s market share of catchment area expenditure attracted, and thus become partially self-justifying in terms of the attraction of

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expenditure. This would mean that it would be supportable by available expenditure in Maidstone by about the time it would be likely to open.

Non-central shops and stores in Maidstone Borough

Comparison Goods

3.17 We estimate that Non-central shops and stores in Maidstone Borough are currently achieving a lower sales density than Maidstone Town Centre, of £4,001 per sq m net (RECAP Model Table 22). This is because the Non-central shops and stores modelled predominantly comprise retail warehouses including Dreams, Dunelm Mill and Paul Simon Curtain Superstore, which typically achieve a lower sales density than town centre shops and stores. Our capacity forecasts allow for 2.5% per annum growth in the sales density of the existing comparison goods floorspace at Non- central shops and stores in Maidstone Borough from 2012 onwards (consistent with that for Maidstone Town Centre).

3.18 Figure 4 shows that in Scenario 1 with no changes in market shares, there will be a theoretical over- supply of comparison goods floorspace at Non-central shops and stores by 2016 (about 1,050 sq m net) if forecast trends occur. In the later part of the forecasting period, there will be limited capacity for additional comparison goods floorspace by 2026 (about 1,050 sq m net), increasing to about 1,850 sq m net by 2031; if forecast trends occur.

3.19 The additional, exploratory scenario could – subject to discussions with the Council and identifying potential opportunity sites in the town centre – assume a reduced capacity figure for Non-central shops and stores in Maidstone Borough (excluding the growth potential arising from existing floorspace increasing its sales at 2.5% per annum in real terms); thus transferring almost all of the forecast growth to Maidstone Town Centre in accordance with the ‘town centre first’ approach of the NPPF. Given sales density is typically lower for retail warehouses, this upper limit growth transfer scenario would have to apply a higher sales density for new comparison goods floorspace (i.e. consistent with that applied when modelling Maidstone Town Centre). This would result in capacity forecasts for the town centre, which would be lower (in total) than the combined capacity forecasts for both Maidstone Town Centre and Non-central shops and stores in Maidstone Borough.

Convenience Goods

3.20 Table 22 of the RECAP Model shows that the existing convenience goods floorspace in Non-central shops and stores in Maidstone Borough was estimated to be achieving an average sales density of £15,807 per sq m net in 2012. This figure is higher than the combined ‘benchmark’ sales density of existing main food and convenience stores in these out-of-centre locations (£11,308 per sq m net) shown in RECAP Model Table 19; and suggests that the mainstream foodstores in particular (namely Tesco, Farleigh Hill and Morrisons, Sutton Road) are trading well above ‘benchmark’ levels.

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3.21 The average sales density of convenience goods floorspace in out-of-centre locations is, as expected, higher than that achieved in Maidstone Town Centre. This is because the town centre’s average sales density is reduced by smaller, often independent convenience goods shops. Conversely, the existing convenience goods floorspace at the Non-central shops and stores in Maidstone Borough predominantly comprises only large, mainstream foodstores .

3.22 Our capacity forecasts for convenience goods floorspace allow for sales to drop to the combined ‘benchmark’ level by 2016, before new floorspace becomes supportable by growth in expenditure. Any forecast capacity thus takes into account the current over-trading of the mainstream foodstores in out-of-centre locations. Thereafter, the forecasts assume that the average sales density of the existing floorspace remains constant from 2016 onwards.

3.23 On this basis, Figure 4 shows that under Scenario 1 for Non-central shops and stores in Maidstone Borough, in which the 2012 market shares remain unchanged throughout the forecasting period, there will be capacity for additional convenience goods floorspace in 2016 (about 2,450 sq m net), increasing to about 2,750 sq m net by 2021, 3,100 sq m net by 2026 and 3,450 sq m net by 2031; if forecast trends occur.

3.24 As described above, these capacity figures should be accommodated in the town centre if at all possible, or on the edge of the town centre, in a retail format appropriate to such a location (in accordance with the sequential approach). This could – subject to discussions with the Council – potentially form Scenario 2 of the retail capacity forecasting, whereby we assume the transfer of market share and forecast growth in convenience goods floorspace from out-of-centre locations to Maidstone Town Centre, as indicated above. Alternatively, it may be appropriate for Maidstone’s district centres to support some of this forecast growth in convenience goods floorspace.

District Centres in Maidstone urban area

Convenience Goods

3.25 Table 28 of the RECAP Model shows that, we estimate, the existing convenience goods floorspace in District Centres in Maidstone urban area (namely Tesco at Grove Green and Waitrose at Mid-Kent Shopping Centre) was achieving an average sales density of £13,563 per sq m net in 2012. This figure is comparable with the combined ‘benchmark’ sales density of these foodstores (£13,374 per sq m net) shown in RECAP Model Table 26. That said, our capacity forecasts for convenience goods floorspace allow for sales to drop to that ‘benchmark’ level by 2016, before new floorspace becomes supportable by growth in expenditure. Thereafter, the forecasts assume that the average sales density of the existing floorspace remains constant from 2016 onwards.

3.26 On this basis, Figure 4 shows that under Scenario 1, in which the District Centres’ 2012 market shares remain unchanged throughout the forecasting period, there will be little or no capacity for additional convenience goods floorspace in District Centres in Maidstone urban area in 2016 (about 300 sq m

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net), increasing to about 450 sq m net by 2021, 650 sq m net by 2026 and 850 sq m net by 2031; if forecast trends occur. However as described above, it may be appropriate (and more realistic) to model a growth transfer scenario, whereby some of the forecast growth in convenience goods floorspace at Non-central shops and stores (and/or South Aylesford Retail Park) is transferred to Maidstone’s district centres – or more realistically the town centre as a result of the proposed Maidstone East redevelopment – in the form of an appropriate scale and nature of retail development.

3.27 In the case of the much smaller ‘village’ District Centres (namely Coxheath, Headcorn, Lenham, Marden and Staplehurst), the 2012 survey-indicated market shares demonstrate that these district centres perform a very limited role in convenience goods shopping and therefore it has not been possible to forecast capacity. Notwithstanding this, new retail development of an appropriate scale and nature within such centres, which is likely to arise from population and expenditure growth, should be support by the Council.

South Aylesford Retail Park

Comparison Goods

3.28 We estimate that existing retail warehouses and the Sainsbury’s superstore at South Aylesford Retail Park are currently achieving a sales density of £4,074 per sq m net (RECAP Model Table 37). This sales density is broadly consistent with Non-central shops and stores in Maidstone Borough (£4,001 per sq m net), and lower than that achieved in Maidstone Town Centre (£4,752 per sq m net). This is because, like the Non-central shops and stores, South Aylesford Retail Park predominantly comprises retail warehouses such as Carpetright, Halfords and Homebase, which typically achieve a lower sales density than town centre shops and stores. Our capacity forecasts allow for 2.5% per annum growth in the sales density of the existing comparison goods floorspace at South Aylesford Retail Park from 2012 onwards (consistent with that for Maidstone Town Centre and Non-central shops and stores in Maidstone Borough).

3.29 Figure 4 shows that in Scenario 1 with no changes in market shares, there will be capacity for additional comparison goods floorspace at South Aylesford Retail Park in 2016 (about 4,100 sq m net), rising to about 5,450 sq m net by 2021, 6,750 sq m net by 2026 and 7,700 sq m net by 2031; if forecasts trend occur. As described above, however, such forecast growth should be located in or on the edge of town centres in accordance with the ‘town centre first’ approach of the NPPF. Given that South Aylesford Retail Park lies within Tonbridge & Malling Borough, it may be appropriate for some of the forecast growth to be accommodated in or on the edge of town centres therein (i.e. Larkfield). However in view of the retail park’s close proximity to Maidstone, it may also be appropriate for some of the forecast capacity to be accommodated in or on the edge of Maidstone Town Centre.

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Convenience Goods

3.30 Table 37 of the RECAP Model shows that, we estimate, the large Sainsbury’s foodstore at South Aylesford Retail Park was achieving a sales density of £10,667 per sq m net in 2012. This figure is below the ‘benchmark’ sales density of £13,786 per sq m net. However, as described above, mainstream foodstores in out-of-centre locations achieve a higher sales density than convenience goods floorspace in Maidstone Town Centre.

3.31 Our capacity forecasts for convenience goods floorspace allow for sales to rise to Sainsbury’s ‘benchmark’ level by 2016, before new floorspace becomes supportable by growth in expenditure. Thereafter, the forecasts assume that the average sales density of the existing floorspace remains constant from 2016 onwards.

3.32 On this basis, Figure 4 shows that under Scenario 1 for South Aylesford Retail Park, in which the 2012 market shares remain unchanged throughout the forecasting period, there will be a nominal theoretical over-supply of convenience goods floorspace from 2016 onwards; for example, by about 650 sq m net in 2016.

Retail (Comparison Goods) Sector Analysis

3.33 RECAP Model Table 38 shows the 2012 market shares of expenditure on each category of comparison goods, which we estimate are secured by Maidstone Town Centre and Non-central shops and stores in Maidstone Borough from the whole catchment area; and by South Aylesford Retail Park. It also shows the combined market shares attracted by these shopping destinations.

3.34 Table 38 shows that, compared with Non-central shops and stores, Maidstone Town Centre secures higher market shares of expenditure on all 8 categories of comparison goods. In particular, Maidstone Town Centre attracts far higher market shares of expenditure on clothing and footwear and on ‘other comparison goods’. This is to be expected, given the very limited such offer in Maidstone’s out-of-centre locations. It further reflects the town centre’s strong clothing and footwear offer, which is principally focused within the Core Shopping Area (including Fremlin Walk). Maidstone Town Centre also significantly out-performs South Aylesford Retail Park in respect of all categories other than domestic appliances and audio-visual equipment, which (again) is due to the town centre’s much stronger offer. South Aylesford Retail Park has particularly low market shares in clothing and footwear, and ‘other comparison goods’.

3.35 Maidstone Town Centre notably attracts higher market shares for hardware and DIY goods, and furniture and floorings (compared with Non-central shops and stores in Maidstone Borough and South Aylesford Retail Park). On the face of it this is surprising, given that such goods are typically sold from accessible, out-of-centre locations. However, Maidstone Town Centre includes a number of retail warehouses to the immediate west of the River Medway, of which B&Q, Homebase and Wickes Extra principally sell hardware and DIY goods, and some furniture and floorings. There are also some

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‘bulky’ comparison goods retail warehouses at Hart Street Commercial Centre within the town centre (including Carpet Giant, Carpet Mill and Topps Tiles). The town centre is somewhat unusual in this respect. It may be appropriate, when modelling an alternative scenario, to assume that one (or more) of these retail warehouse occupiers is re-located to an existing out-of-centre retail park, and reoccupied by or redeveloped for ‘town centre type’ retailers i.e. those selling ‘non-bulky’ comparison goods with a higher sales density. Such provision would help to claw-back market shares of expenditure, particularly on those categories of comparison goods identified in RECAP Model Table 38 as being substantially ‘leaked’ to South Aylesford Retail Park and, to a lesser extent, Non- central shops and stores in Maidstone Borough (such as household appliances and audio-visual equipment).

3.36 Maidstone Town Centre attracts relatively lower market shares relating to household appliances and audio-visual equipment, albeit the town centre is fairly competitive in these sectors (compared with the out-of-centre shopping destinations modelled). It also faces strong competition from Non-central shops and stores in Maidstone Borough and, to a lesser extent, South Aylesford Retail Park for market shares of expenditure on household textiles. These findings are not entirely surprising, taking into account the out-of-centre retail offer (including Argos and Dunelm Mill, London Road Retail Park; Currys & PC World Megastore, South Aylesford Retail Park).

Use and Review of the Forecasts

3.37 Finally, we must emphasise that all expenditure based forecasts of future shop floorspace capacity are based on imperfect data and contain a number of assumptions. Our forecasts set out in this Study are based on the most up-to-date and reliable information currently available to us. However, they are intended as an indication of the likely order of magnitude of future shop floorspace capacity (if forecast trends are realised) rather than as growth targets or rigid limits to future growth. The forecasts should be periodically revised as necessary, as advised above, in the light of actual population and expenditure growth, and as development proceeds and its effects become measurable.

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4 Conclusions

4.1 This Study has identified new and up-to-date retail capacity forecasts for Maidstone Town Centre, Non-central shops and stores in Maidstone Borough, and District Centres in Maidstone urban area. It has also outlined forecast capacity at South Aylesford Retail Park (in Tonbridge & Malling Borough but very close to Maidstone). The retail capacity forecasts are based on the most up-to-date information currently available, including a new 2012 household interview survey.

4.2 We set out below an overview of the main findings of this Study:

. Retail capacity forecasts for Maidstone Town Centre show that there is sufficient population and expenditure growth to support additional comparison goods floorspace in the medium to long term, based on no changes in market shares. The quantum of additional floorspace could be greater – subject to identifying sufficient, potential opportunity sites in the town centre – assuming the transfer of forecast growth in comparison goods floorspace from Non-central shops and stores in Maidstone Borough and/or South Aylesford Retail Park to the town centre (in accordance with the sequential approach).

. Our individual capacity forecasts for Maidstone Town Centre indicate that there is limited capacity for additional convenience goods floorspace, based on no changes in market shares. However (similarly to comparison goods floorspace) it may be appropriate to explore an additional scenario whereby forecast growth in out-of-centre locations is transferred to the town centre, thus providing an opportunity for Maidstone Town Centre to support a new food superstore in the short to medium term.

. Our capacity forecasts indicate a theoretical over-supply of comparison goods floorspace at Non-central shops and stores in Maidstone Borough in the short to medium term. Whilst we identify some capacity for additional convenience goods floorspace at Non-central shops and stores, this growth should if at all possible (in accordance with the sequential approach) be located in the town centre and/or Maidstone’s district centres. To that end, such capacity could be ‘used’ to support a new food superstore in Maidstone Town Centre.

. Over the forecasting period, the capacity for additional convenience goods floorspace in District Centres in Maidstone urban area is limited. Notwithstanding this, it may be appropriate for the district centres to accommodate some of the growth forecast in out-of- centre locations, providing such retail development is of an appropriate scale and nature.

. South Aylesford Retail Park has been modelled because of its significant implications for shopping patterns in Maidstone. Whilst we identify no capacity for additional convenience goods floorspace over the forecasting period, there is substantial forecast capacity (albeit less than Maidstone Town Centre and Non-central shops and stores in Maidstone Borough combined) to support new comparison goods floorspace. Maidstone Borough Council will need to co-operate with Tonbridge & Malling Borough Council in order to plan for this

Maidstone Page Retail Capacity Study 28 growth which, if at all possible, should be located in or on the edge of town centres (and/or district centres) in both local authority areas.

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APPENDIX A

APPENDIX B

Presented to: Chris Watts Consultant DTZ 125 Old Broad Street London EC2N 2BQ

Tel no: 020 3296 3126

E-mail: [email protected]

Presented by: Umi Patel Senior Research Executive RMG:Clarity Trefor House Ocean Park Cardiff CF24 5RE

Tel no: 02920 435813 Fax no: 02920 483540

E-mail: [email protected]

Web: www.rmg-uk.co.uk

TABLE OF CONTENTS

BACKGROUND & METHODOLOGY ...... 3 SAMPLE BREAKDOWN ...... 4 STATEMENT OF RELIABILITY ...... 8 APPENDIX ONE – HOUSEHOLD SURVEY QUESTIONNAIRE ...... 9 APPENDIX TWO – UNWEIGHTED RESULTS TABULATIONS BY ZONE ...... 30 APPENDIX THREE – WEIGHTED RESULTS TABULATIONS BY ZONE ...... 31

2

BACKGROUND & METHODOLOGY

A telephone survey was conducted within the Maidstone catchment area, as well as the surrounding areas. The survey covered a range of aspects relating to shopping habits and in particular sought to establish the following:

Main Food Shopping • At which food store or shopping centre respondents’ households do most of their main food shopping • Whether, when undertaking main food shopping in Maidstone, household members usually do any non- food shopping in the town centre on the same journey • The usual method of travel to the main food store

Top-Up Food Shopping • Where respondents carry out most of their top-up food shopping for convenience items

Non-Food Shopping • Where respondents and their households do most of their shopping for the following non-food goods: o Clothing and footwear o Furniture, carpets and other floor coverings o Household textiles and soft furnishings o Household appliances o Audio-visual equipment, photographic goods and computer products o Hardware, DIY goods, decorating supplies and garden products o Chemists and medical goods, cosmetics and other beauty products o Jewellery and watches; china, glassware and kitchen utensils; recreational and luxury goods • The usual method of travel when undertaking non-food shopping

Maidstone Town Centre • What respondents like and dislike most about Maidstone Town Centre for shopping and services

Demographics • Occupation/ SEG of chief wage earner • The number of people in the household aged: o 0 - 15 years o 16 years or over • The number of people in the household aged 16 – 64 who are: o In part-time employment o In full-time employment o Unemployed but available for/ seeking employment • Number of cars available in the household • Quality control • Gender of respondent

A total of 1,000 telephone interviews were carried out within the Maidstone catchment area, as well as the surrounding areas between 21 st November and 17 th December 2012. Interviews were conducted at RMG Clarity’s in-house CATI (Computer Assisted Telephone Interviewing) Unit. Respondents were contacted during the day, in the evening and at the weekend.

3

SAMPLE BREAKDOWN

The sample used for making telephone calls was obtained from an external supplier, who supplied telephone numbers by postcode from their database. The telephone numbers were then sorted into the relevant postcode sectors and zones for interviewing.

Estimated Catchment Zone Postcode Sectors Population Target 1 ME14 1 2,286 1 ME14 2 10,934 1 ME14 4 6,143 1 ME14 5 9,470 1 ME15 6 10,954 1 ME15 7 10,203 1 ME15 8 10,831 1 ME15 9 12,022 1 ME16 0 13,056 1 ME16 8 11,140 1 ME16 9 5,434 Zone 1: 102,473 200 2 ME15 0 4,178 2 ME17 3 5,203 2 ME17 4 6,315 2 ME18 6 2,039 2 TN12 6 10,677 2 TN12 7 2,828 2 TN12 8 2,325 2 TN12 9 4,635 2 TN12 0 5,961 2 TN17 1 2,409 2 TN17 2 3,610 2 TN17 3 4,771 2 TN27 0 4,040 2 TN27 8 3,964 2 TN27 9 4,507 2 TN26 3 5,232 2 TN30 6 5,669 2 TN26 1 2,461 Zone 2: 80,824 120 3 ME14 3 2,335 3 ME17 1 5,011 3 ME17 2 3,891 3 ME9 0 2,891 3 ME9 7 7,131 3 ME9 8 6,027 3 ME9 9 4,857 3 ME13 0 3,313 3 ME10 1 12,583 3 ME10 2 16,206 3 ME10 3 8,148 3 ME10 4 9,112 3 ME10 5 1,368 3 ME11 5 3,410 3 ME12 1 6,697 3 ME12 2 12,815 4

3 ME12 3 11,161 3 ME12 4 6,750 Zone 3: 123,706 150 4 ME1 1 5,589 4 ME1 2 14,620 4 ME1 3 9,659 4 ME2 2 13,955 4 ME2 3 11,880 4 ME2 4 7,535 4 ME4 3 2,818 4 ME4 4 3,208 4 ME4 5 12,879 4 ME4 6 9,216 4 ME5 0 12,013 4 ME5 7 12,773 4 ME5 8 15,804 4 ME5 9 11,551 4 ME7 1 11,758 4 ME7 2 13,600 4 ME7 3 8,601 4 ME7 4 6,951 4 ME7 5 9,765 4 ME8 0 9,878 4 ME8 6 10,067 4 ME8 7 7,996 4 ME8 8 9,861 4 ME8 9 11,502 Zone 4: 243,479 250 5 ME3 0 1,648 5 ME3 7 6,431 5 ME3 8 8,571 5 ME3 9 9,939 5 DA11 0 10,734 5 DA11 7 8,163 5 DA11 8 10,490 5 DA11 9 8,131 5 DA12 1 6,980 5 DA12 2 9,442 5 DA12 3 3,026 5 DA12 4 13,986 5 DA12 5 14,211 5 DA13 9 4,856 Zone 5: 116,608 130 6 DA3 7 8,406 6 DA3 8 8,987 6 DA13 0 8,676 6 ME2 1 5,492 6 ME6 5 10,509 6 ME18 5 4,829 6 ME19 4 7,846 6 ME19 5 6,376 6 ME19 6 7,732 6 ME20 6 13,835 6 ME20 7 6,953 6 TN11 0 4,182 6 TN11 9 5,053 5

6 TN12 5 3,209 6 TN15 0 4,578 6 TN15 6 10,269 6 TN15 7 3,752 6 TN15 8 5,143 6 TN15 9 1,796 Zone 6: 127,623 150 TOTAL 794,713 1,000

6

Quotas were set by age group to ensure that the sample was representative of all age groups in the Maidstone area. Achieving the exact quotas was difficult in the required time period; therefore the results have been weighted according to age group. The table below shows the target for each age group in each zone, the number of interviews completed within that demographic, and the weightings applied to the data.

Completed Zone Age Group Target Interviews Weight

18-34 59 26 2.27

35-44 38 32 1.19

1 45-54 36 44 0.82

55-64 28 46 0.61

65+ 39 52 0.75

18-34 26 9 2.89

35-44 23 21 1.10

2 45-54 24 30 0.80

55-64 20 23 0.87

65+ 27 37 0.73

18-34 41 29 1.41

35-44 29 28 1.04

3 45-54 28 31 0.90

55-64 23 28 0.82

65+ 29 34 0.85

18-34 78 49 1.59

35-44 53 41 1.29

4 45-54 45 54 0.83

55-64 33 47 0.70

65+ 41 59 0.69

18-34 36 23 1.57

35-44 26 29 0.90

5 45-54 23 21 1.10

55-64 19 27 0.70

65+ 26 30 0.87

18-34 35 19 1.84

35-44 31 28 1.11

6 45-54 30 33 0.91

55-64 24 28 0.86

65+ 30 42 0.71

7

STATEMENT OF RELIABILITY

Assessment of the standard error:

1. This survey has been undertaken by a series of individual sample surveys for different postcode sectors.

2. The results are subject to the following sampling error, for which there follows an analysis.

3. The following analysis indicates the methodology used to calculate the standard error, with the standard 95% probability of being correct. The formulae for these calculations are as follows:

p%xq % SE % = n

where p% = % sample value recorded q% = 100% - p% n = sample size and where: ±3.1 (SE%) = 95% probability that the correct answer lies in the range calculated.

4. When the sampling frame for individual zones is boosted to ensure reliability, with the results subsequently weighted proportional to population, the following analysis is used to calculate the effective sample size. The formulae for these calculations are as follows:

n k 2 ∑ PiW i i=1

where k = number of zones the population and sample are divided into n = total sample size P = sample proportions W = weights

5. On our sample of 1,000 interviews we have a confidence interval of 3.1 at a 95% confidence level.

The confidence interval is the plus-or-minus figure usually reported in newspaper or television opinion poll results. For example, if you use a confidence interval of 3.1and 50% percent of your sample picks an answer you can be "sure" that if you had asked the question of the entire relevant population between 46.90% (50 – 3.1) and 53.10% (50 + 3.1) would have picked that answer.

The confidence level tells you how sure you can be. It is expressed as a percentage and represents how often the true percentage of the population who would pick an answer lies within the confidence interval. The 95% confidence level means you can be 95% certain; the 99% confidence level means you can be 99% certain. Most researchers use the 95% confidence level.

When you put the confidence level and the confidence interval together, you can say that you are 95% sure that the true percentage of the population is between 46.90% and 53.10%.

8

APPENDIX ONE – HOUSEHOLD SURVEY QUESTIONNAIRE

9

J11146 Maidstone Household Survey - Final Version - 16-11-12

Telephone Introduction: Good morning/ afternoon. My name is AgentName and I am calling from RMG:Clarity. Firstly, can I assure you that we are NOT a sales company, we're simply conducting a short shopping survey in your area to help plan for a new shopping development. Do you have a few minutes spare to answer some questions?

IF YES: PLEASE STATE CALLS ARE BEING RECORDED FOR TRAINING AND QUALITY PURPOSES

S_Postcode

F2. Can I please ask you to confirm your postcode please?

If not on list please thank respondent and close interview.  1 1  2 Not on list If = 2, Prompt interviewee with message 'Please thank respondent and close interview'

Firstly, I'd like to ask you a few questions about your Food-shopping

Q1. At which food store or shopping centre does your household do most of its main food shopping, and where is that?

DO NOT READ OUT. MARK ONE BOX ONLY.

NOTE TO INTERVIEWERS: If a particular retailer is mentioned, e.g. Asda, probe and ask whether it is in the town centre or not, or a superstore, and in which town; and code the response accordingly. Individual retailers should not be listed in the answers.  1 South Aylesford Retail Park; including Sainsbury’s  2 Elsewhere in Aylesford  3 Ashford Town Centre  4 Superstores outside of Ashford Town Centre  5 Elsewhere in Ashford  6 Bluewater shopping centre  7 Bromley Town Centre  8 Superstores outside Bromley Town Centre  9 Elsewhere in Bromley  10 Canterbury City Centre  11 Superstores outside of Canterbury City Centre  12 Elsewhere in Canterbury  13 Chatham Town Centre  14 Superstores outside of Chatham Town Centre  15 Elsewhere in Chatham  16 Croydon Town Centre  17 Superstores outside Croydon Town Centre  18 Elsewhere in Croydon  19 Dartford Town Centre  20 Superstores outside of Dartford Town Centre  21 Elsewhere in Dartford  22 Folkestone Town Centre  23 Superstores outside of Folkestone Town Centre  24 Elsewhere in Folkestone  25 Gillingham Town Centre  26 Superstores outside of Gillingham Town Centre  27 Elsewhere in Gillingham  28 Gravesend Town Centre  29 Superstores outside Gravesend Town Centre  30 Elsewhere in Gravesend

10

 31 Hempstead Valley Shopping Centre  32 Martin Square (District Centre); including Morrisons, Larkfield  33 Elsewhere in Larkfield  34 Lunsford Park; including Tesco Extra, Lunsford  35 Maidstone Town Centre; including Fremlins Walk and The Mall (previously known as The Chequers Centre)  36 Aldi at Well Road, Maidstone  37 Lidl at Broadway Shopping Centre, Maidstone  38 Lidl at Farleigh Hill, Tovil, Maidstone  39 Morrisons at Sutton Road, Maidstone  40 Sainsbury’s at Romney Place, Maidstone  41 Tesco at Farleigh Hill, Tovil, Maidstone  42 Mid-Kent Shopping Centre, Allington Park (District Centre); including Waitrose, Maidstone  43 Grovewood Drive, Grove Green (District Centre); including Tesco, Maidstone  44 Elsewhere in Maidstone  45 Sevenoaks Town Centre  46 Superstores outside of Sevenoaks Town Centre  47 Elsewhere in Sevenoaks  48 SittingbourneTown Centre  49 Superstores outside of Sittingbourne Town Centre  50 Elsewhere in Sittingbourne  51 Tonbridge Town Centre  52 Superstores outside of Tonbridge Town Centre  53 Elsewhere in Tonbridge  54 Tunbridge WellsTown Centre  55 Superstores outside of Tunbridge Wells Town Centre  56 Elsewhere in Tunbridge Wells  57 Borough Green  58 Coxheath (District Centre)  59 Cranbrook  60 Ditton  61 Dover  62 East Malling  63 Faversham  64 Headcorn (District Centre)  65 Herne Bay  66 Kings Hill  67 Larkfield  68 Lenham (District Centre)  69 Marden (District Centre)  70 Margate  71 Paddock Wood  72 Ramsgate  73 Rainham  74 Rochester  75 Sheerness  76 Snodland  77 Staplehurst (District Centre)  78 Strood  79 Tenterden  80 West Malling  81 Whitstable  82 Local convenience shops  83 Internet  84 Other (specify) If <> 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, do not ask 'Q2' If = 83, do not ask 'Q3'

11

Q2. When members of your household do main food shopping, do they usually do any non-food shopping in Maidstone Town Centre on the same journey?

MARK ONE BOX ONLY  1 Yes  2 No

Q3. When members of your household do main food shopping, how do they usually travel?

READ OUT. MARK ONE BOX ONLY.

PLEASE REMEMBER TO ASK "DRIVER" OR "PASSENGER", IF RESPONDENT TRAVELS BY CAR/VAN  1 Car (as driver)  2 Car (as passenger)  3 Bus  4 Taxi  5 Train  6 Cycle  7 Motorcycle  8 Walk  9 Other (specify)

Q4. Where does your household do most of its shopping for small scale ‘top-up’ food and convenience goods items, including newspapers and tobacco products?

DO NOT READ OUT. MARK ONE BOX ONLY.  1 South Aylesford Retail Park; including Sainsbury’s  2 Elsewhere in Aylesford  3 Ashford Town Centre  4 Superstores outside of Ashford town centre  5 Elsewhere in Ashford  6 Bluewater shopping centre  7 Bromley Town Centre  8 Superstores outside Bromley town centre  9 Elsewhere in Bromley  10 Canterbury City Centre  11 Superstores outside of Canterbury city centre  12 Elsewhere in Canterbury  13 Chatham Town Centre  14 Superstores outside of Chatham town centre  15 Elsewhere in Chatham  16 Croydon Town Centre  17 Superstores outside Croydon town centre  18 Elsewhere in Croydon  19 Dartford Town Centre  20 Superstores outside of Dartford town centre  21 Elsewhere in Dartford  22 Folkestone Town Centre  23 Superstores outside of Folkestone town centre  24 Elsewhere in Folkestone  25 Gillingham Town Centre  26 Superstores outside of Gillingham town centre  27 Elsewhere in Gillingham  28 Gravesend Town Centre  29 Superstores outside Gravesend town centre  30 Elsewhere in Gravesend  31 Hempstead Valley Shopping Centre  32 Larkfield Martin Square (District Centre); including Morrisons  33 Elsewhere in Larkfield 12

 34 Lunsford Park; including Tesco Extra, Lunsford  35 Maidstone Town Centre; including Fremlins Walk and The Mall (previously known as The Chequers Centre)  36 Aldi at Well Road, Maidstone  37 Lidl at Broadway Shopping Centre, Maidstone  38 Lidl at Farleigh Hill, Tovil, Maidstone  39 Morrisons at Sutton Road, Maidstone  40 Sainsbury’s at Romney Place, Maidstone  41 Tesco at Farleigh Hill, Tovil, Maidstone  42 Mid-Kent Shopping Centre, Allington Park (District Centre); including Waitrose  43 Grovewood Drive, Grove Green (District Centre); including Tesco  44 Elsewhere in Maidstone  45 Sevenoaks Town Centre  46 Superstores outside of Sevenoaks town centre  47 Elsewhere in Sevenoaks  48 SittingbourneTown Centre  49 Superstores outside of Sittingbourne town centre  50 Elsewhere in Sittingbourne  51 Tonbridge Town Centre  52 Superstores outside of Tonbridge town centre  53 Elsewhere in Tonbridge  54 Tunbridge WellsTown Centre  55 Superstores outside of Tunbridge Wells town centre  56 Elsewhere in Tunbridge Wells  57 Borough Green  58 Coxheath (District Centre)  59 Cranbrook  60 Ditton  61 Dover  62 East Malling  63 Faversham  64 Headcorn (District Centre)  65 Herne Bay  66 Kings Hill  67 Larkfield  68 Lenham (District Centre)  69 Marden (District Centre)  70 Margate  71 Paddock Wood  72 Ramsgate  73 Rainham  74 Rochester  75 Sheerness  76 Snodland  77 Staplehurst (District Centre)  78 Strood  79 Tenterden  80 West Malling  81 Whitstable  82 Local convenience shops  83 Internet  84 Don't do top-up food shopping  85 Other (specify)

13

I'd now like to ask you some questions about your non-food shopping

Q5. Where does your household do most of its shopping for clothing and footwear?

DO NOT READ OUT. MARK ONE BOX ONLY.

NOTE TO INTERVIEWERS: If a particular retailer or store is mentioned, probe and ask whether it is in the town centre or not, or a superstore or retail warehouse, and in which town; and code the response accordingly. Individual retailers should not be listed in the answers.  1 South Aylesford Retail Park; including Sainsbury’s  2 Elsewhere in Aylesford  3 Ashford Town Centre  4 Ashford Designer Outlet Centre  5 Other Retail Parks, retail warehouses and superstores in Ashford  6 Elsewhere in Ashford  7 Bluewater Shopping Centre  8 Bromley Town Centre  9 Retail Parks, retail warehouses and superstores in Bromley  10 Elsewhere in Bromley  11 Canterbury City Centre  12 Retail Parks, retail warehouses and superstores in Canterbury  13 Elsewhere in Canterbury  14 Chatham Town Centre  15 Dockside Outlet Centre, Chatham  16 Other Retail Parks, retail warehouses and superstores in Chatham  17 Elsewhere in Chatham  18 Croydon Town Centre  19 Retail Parks, retail warehouses and superstores in Croydon  20 Elsewhere in Croydon  21 Dartford Town Centre  22 Retail Parks, retail warehouses and superstores in Dartford  23 Elsewhere in Dartford  24 Folkestone Town Centre  25 Retail Parks, retail warehouses and superstores in Folkestone  26 Elsewhere in Folkestone  27 Gillingham Town Centre  28 Retail Parks, retail warehouses and superstores in Gillingham  29 Elsewhere in Gillingham  30 Gravesend Town Centre  31 Retail Parks, retail warehouses and superstores in Gravesend  32 Elsewhere in Gravesend  33 Hempstead Valley Shopping Centre  34 Martin Square (District Centre); including Morrisons, Larkfield  35 Elsewhere in Larkfield  36 Lunsford Park; including Tesco Extra, Lunsford  37 Maidstone Town Centre; including Fremlins Walk and The Mall (previously known as The Chequers Centre)  38 Morrisons at Sutton Road, Maidstone  39 Sainsbury’s at Romney Place, Maidstone  40 Tesco at Farleigh Hill, Tovil, Maidstone  41 Broadway Shopping Centre, Maidstone  42 Farleigh Hill Retail Park, Tovil, Maidstone  43 London Road Retail Park, Maidstone  44 Newham Park Shopping Village, Maidstone  45 St Peters Street Retail Park, Maidstone  46 Other retail warehouses in Maidstone  47 Mid-Kent Shopping Centre, Allington Park (District Centre); including Waitrose, Maidstone  48 Grovewood Drive, Grove Green (District Centre); including Tesco, Maidstone  49 Elsewhere in Maidstone  50 Sevenoaks Town Centre  51 Retail Parks, retail warehouses and superstores in Sevenoaks  52 Elsewhere in Sevenoaks 14

 53 Sittingbourne Town Centre  54 Retail Parks, retail warehouses and superstores in Sittingbourne  55 Elsewhere in Sittingbourne  56 Tonbridge Town Centre  57 Retail Parks, retail warehouses and superstores in Tonbridge  58 Elsewhere in Tonbridge  59 Tunbridge Wells Town Centre  60 Retail Parks, retail warehouses and superstores in Tunbridge Wells  61 Elsewhere in Tunbridge Wells  62 Borough Green  63 Coxheath (District Centre)  64 Cranbrook  65 Ditton  66 Dover  67 East Malling  68 Faversham  69 Headcorn (District Centre)  70 Herne Bay  71 Kings Hill  72 Larkfield  73 Lenham (District Centre)  74 Marden (District Centre)  75 Margate  76 Paddock Wood  77 Ramsgate  78 Rainham  79 Rochester  80 Sheerness  81 Snodland  82 Staplehurst (District Centre)  83 Strood  84 Tenterden  85 West Malling  86 Whitstable  87 Mail order  88 Internet  89 Other (specify)

Q6. Where does your household do most of its shopping for furniture, carpets and other floor coverings?

DO NOT READ OUT. MARK ONE BOX ONLY.

NOTE TO INTERVIEWERS: If a particular retailer or store is mentioned, probe and ask whether it is in the town centre or not, or a superstore or retail warehouse, and in which town; and code the response accordingly. Individual retailers should not be listed in the answers.  1 South Aylesford Retail Park; including Sainsbury’s  2 Elsewhere in Aylesford  3 Ashford Town Centre  4 Ashford Designer Outlet Centre  5 Other Retail Parks, retail warehouses and superstores in Ashford  6 Elsewhere in Ashford  7 Bluewater Shopping Centre  8 Bromley Town Centre  9 Retail Parks, retail warehouses and superstores in Bromley  10 Elsewhere in Bromley  11 Canterbury City Centre  12 Retail Parks, retail warehouses and superstores in Canterbury  13 Elsewhere in Canterbury  14 Chatham Town Centre  15 Dockside Outlet Centre, Chatham  16 Other Retail Parks, retail warehouses and superstores in Chatham 15

 17 Elsewhere in Chatham  18 Croydon Town Centre  19 Retail Parks, retail warehouses and superstores in Croydon  20 Elsewhere in Croydon  21 Dartford Town Centre  22 Retail Parks, retail warehouses and superstores in Dartford  23 Elsewhere in Dartford  24 Folkestone Town Centre  25 Retail Parks, retail warehouses and superstores in Folkestone  26 Elsewhere in Folkestone  27 Gillingham Town Centre  28 Retail Parks, retail warehouses and superstores in Gillingham  29 Elsewhere in Gillingham  30 Gravesend Town Centre  31 Retail Parks, retail warehouses and superstores in Gravesend  32 Elsewhere in Gravesend  33 Hempstead Valley Shopping Centre  34 Martin Square (District Centre); including Morrisons, Larkfield  35 Elsewhere in Larkfield  36 Lunsford Park; including Tesco Extra, Lunsford  37 Maidstone Town Centre; including Fremlins Walk and The Mall (previously known as The Chequers Centre)  38 Morrisons at Sutton Road, Maidstone  39 Sainsbury’s at Romney Place, Maidstone  40 Tesco at Farleigh Hill, Tovil, Maidstone  41 Broadway Shopping Centre, Maidstone  42 Farleigh Hill Retail Park, Tovil, Maidstone  43 London Road Retail Park, Maidstone  44 Newham Park Shopping Village, Maidstone  45 St Peters Street Retail Park, Maidstone  46 Other retail warehouses in Maidstone  47 Mid-Kent Shopping Centre, Allington Park (District Centre); including Waitrose, Maidstone  48 Grovewood Drive, Grove Green (District Centre); including Tesco, Maidstone  49 Elsewhere in Maidstone  50 Sevenoaks Town Centre  51 Retail Parks, retail warehouses and superstores in Sevenoaks  52 Elsewhere in Sevenoaks  53 Sittingbourne Town Centre  54 Retail Parks, retail warehouses and superstores in Sittingbourne  55 Elsewhere in Sittingbourne  56 Tonbridge Town Centre  57 Retail Parks, retail warehouses and superstores in Tonbridge  58 Elsewhere in Tonbridge  59 Tunbridge Wells Town Centre  60 Retail Parks, retail warehouses and superstores in Tunbridge Wells  61 Elsewhere in Tunbridge Wells  62 Borough Green  63 Coxheath (District Centre)  64 Cranbrook  65 Ditton  66 Dover  67 East Malling  68 Faversham  69 Headcorn (District Centre)  70 Herne Bay  71 Kings Hill  72 Larkfield  73 Lenham (District Centre)  74 Marden (District Centre)  75 Margate  76 Paddock Wood  77 Ramsgate  78 Rainham 16

 79 Rochester  80 Sheerness  81 Snodland  82 Staplehurst (District Centre)  83 Strood  84 Tenterden  85 West Malling  86 Whitstable  87 Mail order  88 Internet  89 Other (specify)

Q7. Where does your household do most of its shopping for household textiles and soft furnishings, including bedding?

DO NOT READ OUT. MARK ONE BOX ONLY.

NOTE TO INTERVIEWERS: If a particular retailer or store is mentioned, probe and ask whether it is in the town centre or not, or a superstore or retail warehouse, and in which town; and code the response accordingly. Individual retailers should not be listed in the answers.  1 South Aylesford Retail Park; including Sainsbury’s  2 Elsewhere in Aylesford  3 Ashford Town Centre  4 Ashford Designer Outlet Centre  5 Other Retail Parks, retail warehouses and superstores in Ashford  6 Elsewhere in Ashford  7 Bluewater Shopping Centre  8 Bromley Town Centre  9 Retail Parks, retail warehouses and superstores in Bromley  10 Elsewhere in Bromley  11 Canterbury City Centre  12 Retail Parks, retail warehouses and superstores in Canterbury  13 Elsewhere in Canterbury  14 Chatham Town Centre  15 Dockside Outlet Centre, Chatham  16 Other Retail Parks, retail warehouses and superstores in Chatham  17 Elsewhere in Chatham  18 Croydon Town Centre  19 Retail Parks, retail warehouses and superstores in Croydon  20 Elsewhere in Croydon  21 Dartford Town Centre  22 Retail Parks, retail warehouses and superstores in Dartford  23 Elsewhere in Dartford  24 Folkestone Town Centre  25 Retail Parks, retail warehouses and superstores in Folkestone  26 Elsewhere in Folkestone  27 Gillingham Town Centre  28 Retail Parks, retail warehouses and superstores in Gillingham  29 Elsewhere in Gillingham  30 Gravesend Town Centre  31 Retail Parks, retail warehouses and superstores in Gravesend  32 Elsewhere in Gravesend  33 Hempstead Valley Shopping Centre  34 Martin Square (District Centre); including Morrisons, Larkfield  35 Elsewhere in Larkfield  36 Lunsford Park; including Tesco Extra, Lunsford  37 Maidstone Town Centre; including Fremlins Walk and The Mall (previously known as The Chequers Centre)  38 Morrisons at Sutton Road, Maidstone  39 Sainsbury’s at Romney Place, Maidstone  40 Tesco at Farleigh Hill, Tovil, Maidstone 17

 41 Broadway Shopping Centre, Maidstone  42 Farleigh Hill Retail Park, Tovil, Maidstone  43 London Road Retail Park, Maidstone  44 Newham Park Shopping Village, Maidstone  45 St Peters Street Retail Park, Maidstone  46 Other retail warehouses in Maidstone  47 Mid-Kent Shopping Centre, Allington Park (District Centre); including Waitrose, Maidstone  48 Grovewood Drive, Grove Green (District Centre); including Tesco, Maidstone  49 Elsewhere in Maidstone  50 Sevenoaks Town Centre  51 Retail Parks, retail warehouses and superstores in Sevenoaks  52 Elsewhere in Sevenoaks  53 Sittingbourne Town Centre  54 Retail Parks, retail warehouses and superstores in Sittingbourne  55 Elsewhere in Sittingbourne  56 Tonbridge Town Centre  57 Retail Parks, retail warehouses and superstores in Tonbridge  58 Elsewhere in Tonbridge  59 Tunbridge Wells Town Centre  60 Retail Parks, retail warehouses and superstores in Tunbridge Wells  61 Elsewhere in Tunbridge Wells  62 Borough Green  63 Coxheath (District Centre)  64 Cranbrook  65 Ditton  66 Dover  67 East Malling  68 Faversham  69 Headcorn (District Centre)  70 Herne Bay  71 Kings Hill  72 Larkfield  73 Lenham (District Centre)  74 Marden (District Centre)  75 Margate  76 Paddock Wood  77 Ramsgate  78 Rainham  79 Rochester  80 Sheerness  81 Snodland  82 Staplehurst (District Centre)  83 Strood  84 Tenterden  85 West Malling  86 Whitstable  87 Mail order  88 Internet  89 Other (specify)

Q8. Where does your household do most of its shopping for household appliances, such as fridges, washing machines, kettles or hairdryers?

DO NOT READ OUT. MARK ONE BOX ONLY.

NOTE TO INTERVIEWERS: If a particular retailer or store is mentioned, probe and ask whether it is in the town centre or not, or a superstore or retail warehouse, and in which town; and code the response accordingly. Individual retailers should not be listed in the answers.  1 South Aylesford Retail Park; including Sainsbury’s  2 Elsewhere in Aylesford  3 Ashford Town Centre 18

 4 Ashford Designer Outlet Centre  5 Other Retail Parks, retail warehouses and superstores in Ashford  6 Elsewhere in Ashford  7 Bluewater Shopping Centre  8 Bromley Town Centre  9 Retail Parks, retail warehouses and superstores in Bromley  10 Elsewhere in Bromley  11 Canterbury City Centre  12 Retail Parks, retail warehouses and superstores in Canterbury  13 Elsewhere in Canterbury  14 Chatham Town Centre  15 Dockside Outlet Centre, Chatham  16 Other Retail Parks, retail warehouses and superstores in Chatham  17 Elsewhere in Chatham  18 Croydon Town Centre  19 Retail Parks, retail warehouses and superstores in Croydon  20 Elsewhere in Croydon  21 Dartford Town Centre  22 Retail Parks, retail warehouses and superstores in Dartford  23 Elsewhere in Dartford  24 Folkestone Town Centre  25 Retail Parks, retail warehouses and superstores in Folkestone  26 Elsewhere in Folkestone  27 Gillingham Town Centre  28 Retail Parks, retail warehouses and superstores in Gillingham  29 Elsewhere in Gillingham  30 Gravesend Town Centre  31 Retail Parks, retail warehouses and superstores in Gravesend  32 Elsewhere in Gravesend  33 Hempstead Valley Shopping Centre  34 Martin Square (District Centre); including Morrisons, Larkfield  35 Elsewhere in Larkfield  36 Lunsford Park; including Tesco Extra, Lunsford  37 Maidstone Town Centre; including Fremlins Walk and The Mall (previously known as The Chequers Centre)  38 Morrisons at Sutton Road, Maidstone  39 Sainsbury’s at Romney Place, Maidstone  40 Tesco at Farleigh Hill, Tovil, Maidstone  41 Broadway Shopping Centre, Maidstone  42 Farleigh Hill Retail Park, Tovil, Maidstone  43 London Road Retail Park, Maidstone  44 Newham Park Shopping Village, Maidstone  45 St Peters Street Retail Park, Maidstone  46 Other retail warehouses in Maidstone  47 Mid-Kent Shopping Centre, Allington Park (District Centre); including Waitrose, Maidstone  48 Grovewood Drive, Grove Green (District Centre); including Tesco, Maidstone  49 Elsewhere in Maidstone  50 Sevenoaks Town Centre  51 Retail Parks, retail warehouses and superstores in Sevenoaks  52 Elsewhere in Sevenoaks  53 Sittingbourne Town Centre  54 Retail Parks, retail warehouses and superstores in Sittingbourne  55 Elsewhere in Sittingbourne  56 Tonbridge Town Centre  57 Retail Parks, retail warehouses and superstores in Tonbridge  58 Elsewhere in Tonbridge  59 Tunbridge Wells Town Centre  60 Retail Parks, retail warehouses and superstores in Tunbridge Wells  61 Elsewhere in Tunbridge Wells  62 Borough Green  63 Coxheath (District Centre)  64 Cranbrook 19

 65 Ditton  66 Dover  67 East Malling  68 Faversham  69 Headcorn (District Centre)  70 Herne Bay  71 Kings Hill  72 Larkfield  73 Lenham (District Centre)  74 Marden (District Centre)  75 Margate  76 Paddock Wood  77 Ramsgate  78 Rainham  79 Rochester  80 Sheerness  81 Snodland  82 Staplehurst (District Centre)  83 Strood  84 Tenterden  85 West Malling  86 Whitstable  87 Mail order  88 Internet  89 Other (specify)

Q9. Where does your household do most of its shopping for audio-visual equipment, such as radio, TV, HiFi, telephones, photographic goods and computer products?

DO NOT READ OUT. MARK ONE BOX ONLY.

NOTE TO INTERVIEWERS: If a particular retailer or store is mentioned, probe and ask whether it is in the town centre or not, or a superstore or retail warehouse, and in which town; and code the response accordingly. Individual retailers should not be listed in the answers.  1 South Aylesford Retail Park; including Sainsbury’s  2 Elsewhere in Aylesford  3 Ashford Town Centre  4 Ashford Designer Outlet Centre  5 Other Retail Parks, retail warehouses and superstores in Ashford  6 Elsewhere in Ashford  7 Bluewater Shopping Centre  8 Bromley Town Centre  9 Retail Parks, retail warehouses and superstores in Bromley  10 Elsewhere in Bromley  11 Canterbury City Centre  12 Retail Parks, retail warehouses and superstores in Canterbury  13 Elsewhere in Canterbury  14 Chatham Town Centre  15 Dockside Outlet Centre, Chatham  16 Other Retail Parks, retail warehouses and superstores in Chatham  17 Elsewhere in Chatham  18 Croydon Town Centre  19 Retail Parks, retail warehouses and superstores in Croydon  20 Elsewhere in Croydon  21 Dartford Town Centre  22 Retail Parks, retail warehouses and superstores in Dartford  23 Elsewhere in Dartford  24 Folkestone Town Centre  25 Retail Parks, retail warehouses and superstores in Folkestone  26 Elsewhere in Folkestone  27 Gillingham Town Centre

20

 28 Retail Parks, retail warehouses and superstores in Gillingham  29 Elsewhere in Gillingham  30 Gravesend Town Centre  31 Retail Parks, retail warehouses and superstores in Gravesend  32 Elsewhere in Gravesend  33 Hempstead Valley Shopping Centre  34 Martin Square (District Centre); including Morrisons, Larkfield  35 Elsewhere in Larkfield  36 Lunsford Park; including Tesco Extra, Lunsford  37 Maidstone Town Centre; including Fremlins Walk and The Mall (previously known as The Chequers Centre)  38 Morrisons at Sutton Road, Maidstone  39 Sainsbury’s at Romney Place, Maidstone  40 Tesco at Farleigh Hill, Tovil, Maidstone  41 Broadway Shopping Centre, Maidstone  42 Farleigh Hill Retail Park, Tovil, Maidstone  43 London Road Retail Park, Maidstone  44 Newham Park Shopping Village, Maidstone  45 St Peters Street Retail Park, Maidstone  46 Other retail warehouses in Maidstone  47 Mid-Kent Shopping Centre, Allington Park (District Centre); including Waitrose, Maidstone  48 Grovewood Drive, Grove Green (District Centre); including Tesco, Maidstone  49 Elsewhere in Maidstone  50 Sevenoaks Town Centre  51 Retail Parks, retail warehouses and superstores in Sevenoaks  52 Elsewhere in Sevenoaks  53 Sittingbourne Town Centre  54 Retail Parks, retail warehouses and superstores in Sittingbourne  55 Elsewhere in Sittingbourne  56 Tonbridge Town Centre  57 Retail Parks, retail warehouses and superstores in Tonbridge  58 Elsewhere in Tonbridge  59 Tunbridge Wells Town Centre  60 Retail Parks, retail warehouses and superstores in Tunbridge Wells  61 Elsewhere in Tunbridge Wells  62 Borough Green  63 Coxheath (District Centre)  64 Cranbrook  65 Ditton  66 Dover  67 East Malling  68 Faversham  69 Headcorn (District Centre)  70 Herne Bay  71 Kings Hill  72 Larkfield  73 Lenham (District Centre)  74 Marden (District Centre)  75 Margate  76 Paddock Wood  77 Ramsgate  78 Rainham  79 Rochester  80 Sheerness  81 Snodland  82 Staplehurst (District Centre)  83 Strood  84 Tenterden  85 West Malling  86 Whitstable  87 Mail order  88 Internet

21

 89 Other (specify)

Q10. Where does your household do most of its shopping for hardware, DIY goods, decorating supplies and garden products?

DO NOT READ OUT. MARK ONE BOX ONLY.

NOTE TO INTERVIEWERS: If a particular retailer or store is mentioned, probe and ask whether it is in the town centre or not, or a superstore or retail warehouse, and in which town; and code the response accordingly. Individual retailers should not be listed in the answers.  1 South Aylesford Retail Park; including Sainsbury’s  2 Elsewhere in Aylesford  3 Ashford Town Centre  4 Ashford Designer Outlet Centre  5 Other Retail Parks, retail warehouses and superstores in Ashford  6 Elsewhere in Ashford  7 Bluewater Shopping Centre  8 Bromley Town Centre  9 Retail Parks, retail warehouses and superstores in Bromley  10 Elsewhere in Bromley  11 Canterbury City Centre  12 Retail Parks, retail warehouses and superstores in Canterbury  13 Elsewhere in Canterbury  14 Chatham Town Centre  15 Dockside Outlet Centre, Chatham  16 Other Retail Parks, retail warehouses and superstores in Chatham  17 Elsewhere in Chatham  18 Croydon Town Centre  19 Retail Parks, retail warehouses and superstores in Croydon  20 Elsewhere in Croydon  21 Dartford Town Centre  22 Retail Parks, retail warehouses and superstores in Dartford  23 Elsewhere in Dartford  24 Folkestone Town Centre  25 Retail Parks, retail warehouses and superstores in Folkestone  26 Elsewhere in Folkestone  27 Gillingham Town Centre  28 Retail Parks, retail warehouses and superstores in Gillingham  29 Elsewhere in Gillingham  30 Gravesend Town Centre  31 Retail Parks, retail warehouses and superstores in Gravesend  32 Elsewhere in Gravesend  33 Hempstead Valley Shopping Centre  34 Martin Square (District Centre); including Morrisons, Larkfield  35 Elsewhere in Larkfield  36 Lunsford Park; including Tesco Extra, Lunsford  37 Maidstone Town Centre; including Fremlins Walk and The Mall (previously known as The Chequers Centre)  38 Morrisons at Sutton Road, Maidstone  39 Sainsbury’s at Romney Place, Maidstone  40 Tesco at Farleigh Hill, Tovil, Maidstone  41 Broadway Shopping Centre, Maidstone  42 Farleigh Hill Retail Park, Tovil, Maidstone  43 London Road Retail Park, Maidstone  44 Newham Park Shopping Village, Maidstone  45 St Peters Street Retail Park, Maidstone  46 Other retail warehouses in Maidstone  47 Mid-Kent Shopping Centre, Allington Park (District Centre); including Waitrose, Maidstone  48 Grovewood Drive, Grove Green (District Centre); including Tesco, Maidstone  49 Elsewhere in Maidstone  50 Sevenoaks Town Centre  51 Retail Parks, retail warehouses and superstores in Sevenoaks 22

 52 Elsewhere in Sevenoaks  53 Sittingbourne Town Centre  54 Retail Parks, retail warehouses and superstores in Sittingbourne  55 Elsewhere in Sittingbourne  56 Tonbridge Town Centre  57 Retail Parks, retail warehouses and superstores in Tonbridge  58 Elsewhere in Tonbridge  59 Tunbridge Wells Town Centre  60 Retail Parks, retail warehouses and superstores in Tunbridge Wells  61 Elsewhere in Tunbridge Wells  62 Borough Green  63 Coxheath (District Centre)  64 Cranbrook  65 Ditton  66 Dover  67 East Malling  68 Faversham  69 Headcorn (District Centre)  70 Herne Bay  71 Kings Hill  72 Larkfield  73 Lenham (District Centre)  74 Marden (District Centre)  75 Margate  76 Paddock Wood  77 Ramsgate  78 Rainham  79 Rochester  80 Sheerness  81 Snodland  82 Staplehurst (District Centre)  83 Strood  84 Tenterden  85 West Malling  86 Whitstable  87 Mail order  88 Internet  89 Other (specify)

Q11. Where does your household do most of its shopping for chemists and medical goods, cosmetics and other beauty products?

DO NOT READ OUT. MARK ONE BOX ONLY.

NOTE TO INTERVIEWERS: If a particular retailer or store is mentioned, probe and ask whether it is in the town centre or not, or a superstore or retail warehouse, and in which town; and code the response accordingly. Individual retailers should not be listed in the answers.  1 South Aylesford Retail Park; including Sainsbury’s  2 Elsewhere in Aylesford  3 Ashford Town Centre  4 Ashford Designer Outlet Centre  5 Other Retail Parks, retail warehouses and superstores in Ashford  6 Elsewhere in Ashford  7 Bluewater Shopping Centre  8 Bromley Town Centre  9 Retail Parks, retail warehouses and superstores in Bromley  10 Elsewhere in Bromley  11 Canterbury City Centre  12 Retail Parks, retail warehouses and superstores in Canterbury  13 Elsewhere in Canterbury  14 Chatham Town Centre 23

 15 Dockside Outlet Centre, Chatham  16 Other Retail Parks, retail warehouses and superstores in Chatham  17 Elsewhere in Chatham  18 Croydon Town Centre  19 Retail Parks, retail warehouses and superstores in Croydon  20 Elsewhere in Croydon  21 Dartford Town Centre  22 Retail Parks, retail warehouses and superstores in Dartford  23 Elsewhere in Dartford  24 Folkestone Town Centre  25 Retail Parks, retail warehouses and superstores in Folkestone  26 Elsewhere in Folkestone  27 Gillingham Town Centre  28 Retail Parks, retail warehouses and superstores in Gillingham  29 Elsewhere in Gillingham  30 Gravesend Town Centre  31 Retail Parks, retail warehouses and superstores in Gravesend  32 Elsewhere in Gravesend  33 Hempstead Valley Shopping Centre  34 Martin Square (District Centre); including Morrisons, Larkfield  35 Elsewhere in Larkfield  36 Lunsford Park; including Tesco Extra, Lunsford  37 Maidstone Town Centre; including Fremlins Walk and The Mall (previously known as The Chequers Centre)  38 Morrisons at Sutton Road, Maidstone  39 Sainsbury’s at Romney Place, Maidstone  40 Tesco at Farleigh Hill, Tovil, Maidstone  41 Broadway Shopping Centre, Maidstone  42 Farleigh Hill Retail Park, Tovil, Maidstone  43 London Road Retail Park, Maidstone  44 Newham Park Shopping Village, Maidstone  45 St Peters Street Retail Park, Maidstone  46 Other retail warehouses in Maidstone  47 Mid-Kent Shopping Centre, Allington Park (District Centre); including Waitrose, Maidstone  48 Grovewood Drive, Grove Green (District Centre); including Tesco, Maidstone  49 Elsewhere in Maidstone  50 Sevenoaks Town Centre  51 Retail Parks, retail warehouses and superstores in Sevenoaks  52 Elsewhere in Sevenoaks  53 Sittingbourne Town Centre  54 Retail Parks, retail warehouses and superstores in Sittingbourne  55 Elsewhere in Sittingbourne  56 Tonbridge Town Centre  57 Retail Parks, retail warehouses and superstores in Tonbridge  58 Elsewhere in Tonbridge  59 Tunbridge Wells Town Centre  60 Retail Parks, retail warehouses and superstores in Tunbridge Wells  61 Elsewhere in Tunbridge Wells  62 Borough Green  63 Coxheath (District Centre)  64 Cranbrook  65 Ditton  66 Dover  67 East Malling  68 Faversham  69 Headcorn (District Centre)  70 Herne Bay  71 Kings Hill  72 Larkfield  73 Lenham (District Centre)  74 Marden (District Centre)  75 Margate 24

 76 Paddock Wood  77 Ramsgate  78 Rainham  79 Rochester  80 Sheerness  81 Snodland  82 Staplehurst (District Centre)  83 Strood  84 Tenterden  85 West Malling  86 Whitstable  87 Mail order  88 Internet  89 Other (specify)

Q12. Where does your household do most of its shopping for books; jewellery and watches; china, glassware and kitchen utensils; recreational and luxury goods?

DO NOT READ OUT. MARK ONE BOX ONLY.

NOTE TO INTERVIEWERS: If a particular retailer or store is mentioned, probe and ask whether it is in the town centre or not, or a superstore or retail warehouse, and in which town; and code the response accordingly. Individual retailers should not be listed in the answers.  1 South Aylesford Retail Park; including Sainsbury’s  2 Elsewhere in Aylesford  3 Ashford Town Centre  4 Ashford Designer Outlet Centre  5 Other Retail Parks, retail warehouses and superstores in Ashford  6 Elsewhere in Ashford  7 Bluewater Shopping Centre  8 Bromley Town Centre  9 Retail Parks, retail warehouses and superstores in Bromley  10 Elsewhere in Bromley  11 Canterbury City Centre  12 Retail Parks, retail warehouses and superstores in Canterbury  13 Elsewhere in Canterbury  14 Chatham Town Centre  15 Dockside Outlet Centre, Chatham  16 Other Retail Parks, retail warehouses and superstores in Chatham  17 Elsewhere in Chatham  18 Croydon Town Centre  19 Retail Parks, retail warehouses and superstores in Croydon  20 Elsewhere in Croydon  21 Dartford Town Centre  22 Retail Parks, retail warehouses and superstores in Dartford  23 Elsewhere in Dartford  24 Folkestone Town Centre  25 Retail Parks, retail warehouses and superstores in Folkestone  26 Elsewhere in Folkestone  27 Gillingham Town Centre  28 Retail Parks, retail warehouses and superstores in Gillingham  29 Elsewhere in Gillingham  30 Gravesend Town Centre  31 Retail Parks, retail warehouses and superstores in Gravesend  32 Elsewhere in Gravesend  33 Hempstead Valley Shopping Centre  34 Martin Square (District Centre); including Morrisons, Larkfield  35 Elsewhere in Larkfield  36 Lunsford Park; including Tesco Extra, Lunsford  37 Maidstone Town Centre; including Fremlins Walk and The Mall (previously known as The Chequers Centre) 25

 38 Morrisons at Sutton Road, Maidstone  39 Sainsbury’s at Romney Place, Maidstone  40 Tesco at Farleigh Hill, Tovil, Maidstone  41 Broadway Shopping Centre, Maidstone  42 Farleigh Hill Retail Park, Tovil, Maidstone  43 London Road Retail Park, Maidstone  44 Newham Park Shopping Village, Maidstone  45 St Peters Street Retail Park, Maidstone  46 Other retail warehouses in Maidstone  47 Mid-Kent Shopping Centre, Allington Park (District Centre); including Waitrose, Maidstone  48 Grovewood Drive, Grove Green (District Centre); including Tesco, Maidstone  49 Elsewhere in Maidstone  50 Sevenoaks Town Centre  51 Retail Parks, retail warehouses and superstores in Sevenoaks  52 Elsewhere in Sevenoaks  53 Sittingbourne Town Centre  54 Retail Parks, retail warehouses and superstores in Sittingbourne  55 Elsewhere in Sittingbourne  56 Tonbridge Town Centre  57 Retail Parks, retail warehouses and superstores in Tonbridge  58 Elsewhere in Tonbridge  59 Tunbridge Wells Town Centre  60 Retail Parks, retail warehouses and superstores in Tunbridge Wells  61 Elsewhere in Tunbridge Wells  62 Borough Green  63 Coxheath (District Centre)  64 Cranbrook  65 Ditton  66 Dover  67 East Malling  68 Faversham  69 Headcorn (District Centre)  70 Herne Bay  71 Kings Hill  72 Larkfield  73 Lenham (District Centre)  74 Marden (District Centre)  75 Margate  76 Paddock Wood  77 Ramsgate  78 Rainham  79 Rochester  80 Sheerness  81 Snodland  82 Staplehurst (District Centre)  83 Strood  84 Tenterden  85 West Malling  86 Whitstable  87 Mail order  88 Internet  89 Other (specify)

Q13. When members of your household do non-food shopping, how do they usually travel?

DO NOT READ OUT. MARK ONE BOX ONLY.

PLEASE REMEMBER TO ASK "DRIVER" OR "PASSENGER", IF RESPONDENT TRAVELS BY CAR/VAN  1 Car (as driver)  2 Car (as passenger)  3 Bus 26

 4 Taxi  5 Train  6 Cycle  7 Motorcycle  8 Walk  9 Other (specify)

I'd now like to ask you two questions about Maidstone Town Centre

Q14. What do you like most about Maidstone Town Centre for shopping and services?

DO NOT READ OUT. MARK ONE BOX ONLY.  1 Good food shops  2 Good non-food shops  3 Good market  4 Good range of financial or personal services  5 Good cafes, restaurants or public houses  6 Street entertainment/events/lots going on  7 Easy to get around  8 Attractive environment/nice place  9 Traffic free pedestrian areas  10 Clean streets  11 Well maintained streets  12 Easy to park the car  13 Good quality car parks  14 Good public transport  15 Easy to get to from home  16 Easy to get to from work  17 Good safety/security  18 Nothing/very little  19 Don’t use Maidstone Town Centre  20 Other (specify)

Q15. What do you dislike most about Maidstone Town Centre for shopping and services?

DO NOT READ OUT. MARK ONE BOX ONLY.  1 Too busy/crowded  2 Difficult to get to by car  3 Difficult to get to by public transport  4 Poor range of food shops  5 Poor range of non-food shops  6 Too many religious groups/charity collectors/street pedlars  7 Poor range of services  8 Poor cafes/restaurants/pubs  9 Too many empty shops  10 Too many charity shops  11 Poor market  12 No street market  13 Danger from vehicles in some streets/ not fully pedestrianised  14 Difficult to park near shops  15 Car parking too expensive  16 Poor quality car parks  17 Streets are dirty  18 Streets are badly maintained  19 Unattractive environment/not a very nice place  20 Not enough seats/litter bins/public telephones/public toilets  21 Poor access for the disabled  22 Don’t feel safe  23 Not having a particular shop or service (specify which)  24 Nothing or very little 27

 25 Don’t use Maidstone Town Centre  26 Other (specify)

If = 23, Prompt interviewee with message 'Please specify which shop or service under 'other'. Under 'other', please type "Not having a particular shop or service -" then enter the shop or service.'

Demographics. Please READ OUT Statement:

I would now like to ask you a few questions about yourself and your household. These are for survey control purposes only, so we are speaking to a wide range of people in the area, the results will not be released identifying you by name.

Q16. What is the occupation of the head of your household?

IF RETIRED, PLEASE ASK FOR PREVIOUS OCCUPATION

IF REFUSED, PLEASE TYPE 'REFUSED'

Q17. SEG (Record from answer to Question 16)  1 A/B  2 C1  3 C2  4 D/E  5 Refused

Q18. How many people are there in your household (including yourself) aged:

READ OUT LIST. MARK ONE BOX ON EACH ROW

1 None 2 One 3 Two 4 Three 5 Four 6 Five 7 Six or 8 more Refused (DO NOT READ OUT) Under 15 yrs         16 years and over        

Q19. How many people (men and women) aged 16-64 are there in your household who are:

READ OUT. MARK ONE BOX PER ROW.

1 None 2 One 3 Two 4 Three 5 Four or 6 Refused more (DO NOT READ OUT) In part time employment (up to 29 hours       per week)? In full time employment - 30 or more       hours per week? Unemployed but available or seeking       employment?

28

Q20. How many cars do you have in your household which can be used for shopping trips? (include light vans, pickups and 4 wheel drive vehicles)

READ OUT. MARK ONE BOX ONLY.  1 None  2 One  3 Two  4 Three or more  5 Refused (DO NOT READ OUT)

Q21. Which of the following age bands do you fall into?

PLEASE READ OUT LIST. MAR ONE BOX ONLY  1 18 – 24 years  2 25 – 34 years  3 35 – 44 years  4 45 – 54 years  5 55 – 64 years  6 65 years or above  7 Refused (DO NOT READ OUT)

Q22. Gender of respondent:

RECORD BY OBSERVATION.  1 Male  2 Female

Q23. Would you be willing to be recontacted for future quality control purposes?

INTERVIEWER NOTE: This will involve an interviewer contacting you and asking you a few brief questions to verify and monitor the quality of this call.  1 Yes  2 No

INTERVIEWERS PLEASE READ OUT TO ALL RESPONDENTS:

Thank you for participating in this survey. If you wish to check the credentials of RMG:Clarity, I can provide the telephone number for the Market Research Society, who will be able to verify our company.

Would you like to take the number? 0500 39 69 99  1 Checking (Return To Start Of Survey)  2 Continue To End Survey If = 1, goto 'Intro' If TRUE, set 'AgentName' to question 'S_Agent Name'

Enter your initials to complete the survey

29

APPENDIX TWO – UNWEIGHTED RESULTS TABULATIONS BY ZONE

30

APPENDIX THREE – WEIGHTED RESULTS TABULATIONS BY ZONE

31

APPENDIX C

RECAP The Retail Capacity forecasting Model

Project: Maidstone Retail Capacity Study 2013 Number: 1307KB00

Client: Maidstone Borough Council Status: FINAL

Date of Latest Revision: 05-Jun-13 File: Maidstone RECAP Model 2013

Retail Locations Modelled: Maidstone Town Centre Non-central shops and stores in Maidstone Borough District Centres in Maidstone urban area (Convenience Goods Only) South Aylesford Retail Park (outside Maidstone Borough)

Baseline - Market shares indicated by the Household Interview Survey 2012 remain unchanged throughout the forecasting Scenarios Modelled: 1 period.

Notes: Price basis is 2011 prices. Rounded figures are displayed in all tables.

Copyright: DTZ

DTZ RECAP Model Catchment Area Population and Expenditure

Table: 1 CATCHMENT AREA POPULATION FORECASTS Base Year Forecasting Years Zone Postcode Sectors 2012 2016 2021 2026 2031

1 Details of the postcode sectors comprising each catchment 102,473 108,403 115,069 122,192 129,183 2 zone are set out in an Appendix to the report. 80,824 82,575 84,504 86,631 88,706 3 123,706 129,756 136,405 143,569 150,584 4 243,479 250,177 257,942 266,008 273,997 5 116,608 122,502 129,346 136,496 143,565 6 127,623 133,025 139,292 145,862 152,339

TOTAL 794,713 826,438 862,558 900,758 938,374

Sources: Pitney Bowes Ltd - Anysite Report for Maidstone Catchment Area, November 2012

Notes: Pitney Bowes population forecasts are only up to 2022. Forecasts for 2026 and 2031 extrapolated by trend projection.

Table: 2 CATCHMENT AREA PER CAPITA EXPENDITURE Price Basis: 2011 Prices CONVENIENCE GOODS COMPARISON GOODS Per Capita Expenditure Including Special Form of Trading Per Capita Expenditure Including Special Form of Trading Catchment Zone Base Year Forecasting Years Base Year Forecasting Years 2012 2016 2021 2026 2031 2012 2016 2021 2026 2031 1 2,095 2,124 2,110 2,125 2,135 3,321 4,038 4,831 5,644 6,454 2 2,033 2,056 2,039 2,048 2,053 3,268 3,964 4,730 5,518 6,303 3 1,926 1,945 1,924 1,929 1,929 2,902 3,514 4,188 4,882 5,572 4 1,962 1,984 1,963 1,970 1,972 3,011 3,657 4,366 5,097 5,824 5 1,963 1,982 1,958 1,962 1,961 2,954 3,575 4,255 4,957 5,655 6 2,120 2,146 2,126 2,137 2,142 3,458 4,201 5,017 5,858 6,694

Catchment Area Average 2,006 2,029 2,009 2,018 2,021 3,124 3,790 4,524 5,279 6,031 Expenditure on Special Forms of Trading (%) 4.8 5.5 6.0 7.0 8.0 13.5 15.0 17.0 18.0 18.5 Per Capita Expenditure EXCLUDING Special Form of Trading Per Capita Expenditure EXCLUDING Special Form of Trading Catchment Zone Base Year Forecasting Years Base Year Forecasting Years 2012 2016 2021 2026 2031 2012 2016 2021 2026 2031 1 1,994 2,007 1,984 1,977 1,964 2,873 3,432 4,009 4,628 5,260 2 1,935 1,943 1,916 1,905 1,889 2,827 3,369 3,926 4,525 5,137 3 1,834 1,838 1,808 1,794 1,774 2,510 2,987 3,476 4,003 4,541 4 1,868 1,875 1,846 1,832 1,815 2,605 3,108 3,624 4,179 4,746 5 1,869 1,873 1,841 1,825 1,804 2,555 3,039 3,531 4,065 4,609 6 2,018 2,028 1,999 1,987 1,971 2,991 3,571 4,164 4,803 5,456

Catchment Area Average 1,910 1,918 1,889 1,876 1,859 2,702 3,222 3,755 4,329 4,915 Source: Pitney Bowes 'Anysite Report' for the Catchment Area, November 2012; with interpolation for 2016, and 2021, and trend-based extrapolation to 2026 and 2031, by DTZ. SFT deductions by DTZ, based on forecasts by Oxford Economics & Verdict Research Limited.

DTZ RECAP Model Table: 3 CATCHMENT AREA EXPENDITURE FORECASTS Catchment TOTAL RETAIL EXPENDITURE Zone CONVENIENCE GOODS COMPARISON GOODS 2012 2016 2021 2026 2031 2012 2016 2021 2026 2031 (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) 1 204,376 217,564 228,249 241,512 253,746 294,371 372,053 461,357 565,499 679,481 2 156,428 160,452 161,950 165,031 167,539 228,475 278,228 331,754 391,992 455,642 3 226,821 238,519 246,645 257,492 267,169 310,531 387,568 474,127 574,709 683,867 4 454,776 468,957 476,057 487,455 497,194 634,145 777,578 934,725 1,111,692 1,300, 451 5 217,914 229,468 238,088 249,069 258,986 297,958 372,232 456,783 554,809 661,704 6 257,574 269,720 278,419 289,900 300,241 381,742 475,035 579,981 700,603 831,133

TOTALS 1,517,890 1,584,681 1,629,408 1,690,459 1,744,875 2,147,221 2,662,694 3,238,728 3,899,305 4,612, 279 Sources: RECAP Tables 1 and 2

Table: 4 COMPARISON GOODS PER CAPITA EXPENDITURE BY GOODS TYPE Per Capita Comparison Goods Expenditure in 2012 for the catchment area as a whole 2011 Prices

Audio-visual & DIY goods & Chemist's goods, All other Clothing & Furniture & floor Household Domestic computer decorating medical & beauty comparison Total Comparison footwear coverings textiles appliances equipment supplies products goods Goods Including SFT (£) 809 238 105 106 359 238 433 855 3,143 Deduction for SFT (%) 9.0 5.5 10.0 15.5 32.0 6.0 4.5 19.0 13.5 Excluding SFT (£) 736 225 95 90 244 224 414 693 2,719 Source: Pitney Bowes 'Anysite Report' for the catchment area, November 2012. SFT deductions estimated by DTZ based on forecasts by Oxford Economics & Verdict Research Limited.

Table: 5 CATCHMENT AREA COMPARISON GOODS EXPENDITURE BY GOODS TYPE IN 2012 Catchment Clothing & Furniture/ Household Household Audio-visual Hardware, DIY, Chemists, medcl All other Zone footwear florcvrgs etc Textiles Appliances equipment garden prdcts & beauty goods comprsn gds (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) 1 80,197 24,501 10,294 9,757 26,593 24,371 45,046 75,443 2 62,245 19,016 7,990 7,573 20,640 18,915 34,963 58,555 3 84,599 25,846 10,859 10,293 28,053 25,709 47,519 79,584 4 172,763 52,780 22,177 21,020 57,288 52,501 97,040 162,522 5 81,174 24,799 10,420 9,876 26,917 24,668 45,595 76,362 6 104,000 31,773 13,350 12,653 34,486 31,604 58,416 97,835

TOTALS 584,978 178,714 75,090 71,172 193,978 177,768 328,580 550,301 Sources: RECAP Tables 1 and 4

DTZ RECAP Model Scenario 1 Maidstone Town Centre

Table: 6 CONVENIENCE GOODS MARKET SHARES IN 2012 2012 Allocations to

Maidstone Town Centre Indicated by household interview survey Zones Main Food Top-up WEIGHTED convenience AVERAGE Q1 Q4 Expenditure weighting 75 25 100 (%) (%) (%) 1 22.8 26.5 23.7 2 6.4 3.7 5.7 3 1.2 1.2 1.2 4 1.2 1.6 1.3 5 0.0 1.0 0.3 6 1.9 0.5 1.6

Sources: Household Interview Survey 2012. Expenditure weighting by DTZ.

Table: 7 COMPARISON GOODS MARKET SHARES BY GOODS TYPE IN 2012 2012 Allocations to Maidstone Town Centre Indicated by Household Interview Survey Clothing & Furniture/ Household Household Audio-visual Hardware, DIY, Chemists, medcl All other WEIGHTED footwear florcvrgs etc Textiles Appliances equipment garden products & beauty goods comparison gds AVERAGE Q5 Q6 Q7 Q8 Q9 Q10 Q11 Q12 Zones Expenditure weighting 736 225 95 90 244 224 414 693 2,719 (%) (%) (%) (%) (%) (%) (%) (%) (%) 1 81.6 40.3 50.9 28.9 40.0 69.3 58.2 82.6 67.3 2 41.2 20.3 25.3 14.3 13.4 14.6 12.8 37.1 28.0 3 26.2 11.0 10.2 2.7 1.6 3.3 5.3 18.7 14.4 4 12.5 6.2 9.4 4.1 4.7 1.0 2.8 8.5 7.5 5 0.6 2.1 2.0 0.0 1.5 0.0 0.7 0.7 0.8 6 34.7 10.0 18.0 10.7 10.6 3.2 7.7 33.5 22.1

Sources: Household Interview Survey 2012. RECAP Table 4 for expenditure weights.

DTZ RECAP Model Table: 8 MARKET SHARES ATTRACTED FROM THE CATCHMENT AREA Scenario: 1 Location: Maidstone Town Centre

Baseline - Market shares indicated by the Household Interview Survey 2012 remain unchanged throughout the forecasting period. Market shares correction factors: Convenience Goods: 100 % of survey indicated figures Comparison Goods: 90 % of survey indicated figures Catchment PROPORTION OF CATCHMENT AREA EXPENDITURE ATTRACTED Zone CONVENIENCE GOODS COMPARISON GOODS 2012 2016 2021 2026 2031 2012 2016 2021 2026 2031 (%) (%) (%) (%) (%) (%) (%) (%) (%) (%) 1 24 24 24 24 24 61 61 61 61 61 2 6 6 6 6 6 25 25 25 25 25 3 1 1 1 1 1 13 13 13 13 13 4 1 1 1 1 1 7 7 7 7 7 5 0 0 0 0 0 1 1 1 1 1 6 2 2 2 2 2 20 20 20 20 20

Sources: RECAP Model. DTZ for market share corrections.

DTZ RECAP Model Table: 9 COMPARISON GOODS SALES BY GOODS TYPE IN 2012 Catchment 2012 Sales in Maidstone Town Centre Zones By Comparison Goods Type. Clothing & Furniture/ Household Household Audio-visual Hardware, DIY, Chemists, medcl All other footwear florcvrgs etc Textiles Appliances equipment garden products & beauty goods comparison gds (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) 1 58,897 8,886 4,716 2,538 9,574 15,200 23,595 56,084 2 23,080 3,474 1,819 975 2,489 2,485 4,028 19,551 3 19,949 2,559 997 250 404 764 2,267 13,394 4 19,436 2,945 1,876 776 2,423 473 2,445 12,433 5 438 469 188 0 363 0 287 481 6 32,479 2,860 2,163 1,219 3,290 910 4,048 29,497

TOTALS 154,279 21,193 11,758 5,757 18,543 19,832 36,670 131,441 MARKET SHARES 26.4% 11.9% 15.7% 8.1% 9.6% 11.2% 11.2% 23.9% Sources: RECAP Model.

Table: 10 FORECAST RETAIL SALES Scenario: 1 Location: Maidstone Town Centre

Baseline - Market shares indicated by the Household Interview Survey 2012 remain unchanged throughout the forecasting period. Catchment RETAIL SALES BY CATCHMENT ZONE zone CONVENIENCE GOODS COMPARISON GOODS 2012 2016 2021 2026 2031 2012 2016 2021 2026 2031 (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) 1 49,050 52,215 54,780 57,963 60,899 179,566 226,952 281,428 344,954 414,483 2 9,386 9,627 9,717 9,902 10,052 57,119 69,557 82,939 97,998 113,910 3 2,268 2,385 2,466 2,575 2,672 40,369 50,384 61,636 74,712 88,903 4 4,548 4,690 4,761 4,875 4,972 44,390 54,430 65,431 77,818 91,032 5 0 0 0 0 0 2,980 3,722 4,568 5,548 6,617 6 5,151 5,394 5,568 5,798 6,005 76,348 95,007 115,996 140,121 166,227

TOTALS 70,403 74,312 77,292 81,112 84,600 400,772 500,053 611,998 741,152 881,172 Sources: RECAP Model.

DTZ RECAP Model Table: 11 SALES CAPACITY OF EXISTING MAIN FOOD & CONVENIENCE GOODS SHOPS AND STORES IN 2012 Store Net Convenience Net convnce Convenience Convenience Floorspace Goods Goods Goods sales Goods sales Allocation Floorspace Density (sq m) (%) (sq m) (£ per sq m) (£000) Sainsbury's (Romney Place) 2,761 80 2,209 13,786 30,451 Lidl (Broadway Shopping Centre) 930 90 837 3,159 2,643 Tesco Express (Week Street) 280 95 266 13,699 3,644 Iceland (The Mall) 856 95 813 6,921 5,628 Marks & Spencer (Week Street) 1,528 30 458 11,618 5,326 Local Convenience Goods Shops and Stores 3,639 85 3,093 5,000 15,464

ALL STORES 9,993 7,676 8,228 63, 156 Sources: IGD, Experian Goad, DTZ, Verdict Research.

Table: 12 SALES CAPACITY OF COMMITTED RETAIL DEVELOPMENTS 2012 CONVENIENCE GOODS Store/Scheme Net Convenience Net Conv Gds Conv Goods Conv Goods Floorspace Goods Floorspace Sales Density Sales Allocation (sq m) (%) (sq m) (£ p sq m net) (£000) None - -

ALL STORES - - #DIV/0! - COMPARISON GOODS Store/Scheme Gross Net to Gross Net Sales Sales Floorspace Ratio Floorspace Density (sq m) (%) (sq m) (£ p sq m net) (£000) Vacant ('Prime') Comparison Goods Floorspace 3,120 85 2,652 6,000 15,912

ALL STORES AND SCHEMES 3,120 2,652 6,000 15,912 Sources: DTZ, based on Verdict Research and Retail Rankings.

DTZ RECAP Model Table: 13 FORECAST RETAIL CAPACITY Scenario: 1 Location: Maidstone Town Centre

Baseline - Market shares indicated by the Household Interview Survey 2012 remain unchanged throughout the forecasting period. Comparison Growth in sales per sq m from shop floorspace existing in 2012 Goods: 2.50 % pa 2012 to 2026 CONVENIENCE GOODS COMPARISON GOODS 2012 2016 2021 2026 2031 2012 2016 2021 2026 2031 Residents' Spending £000 70,403 74,312 77,292 81,112 84,600 400,772 500,053 611,998 741,152 881,172 Plus visitors' spending (%) - - - - - 1.0 1.0 1.0 1.0 1.0 Total spending (£000) 70,403 74,312 77,292 81,112 84,600 404,780 505,054 618,118 748,563 889,984 Existing shop floorspace (sq m net) 7,676 7,676 7,676 7,676 7,676 85,176 85,176 85,176 85,176 85,176 Sales per sq m net (£) 9,172 8,228 8,228 8,228 8,228 4,752 5,246 5,935 6,715 7,597 Sales from extg flrspce (£000) 70,403 63,156 63,156 63,156 63,156 404,780 446,801 505,514 571,943 647,101 Available spending to support new shops (£000) 0 11,156 14,137 17,957 21,444 0 58,253 112,604 176,620 242,883 Less sales capacity of committed new floorspace (£000) 0 0 0 0 0 0 17,564 19,872 22,483 25,438 Net available spending for new shops (£000) 0 11,156 14,137 17,957 21,444 0 40,689 92,732 154,137 217,445 Sales per sq m net in new shops (£) 12,000 12,000 12,000 12,000 12,000 6,000 6,623 7,493 8,478 9,592 Capacity for new shop flrspc (sq m net) 0 930 1,178 1,496 1,787 0 6,144 12,375 18,181 22,670

Market Share of Catchment Area 4.6% 4.7% 4.7% 4.8% 4.8% 18.7% 18.8% 18.9% 19.0% 19.1% Expenditure

Sources: RECAP Model. Experian Goad for Comparison Goods Floorspace.

Notes: Includes allowance for vacant Class A1 floorspace in the commercially 'prime' retail areas of Maidstone Town Centre.

DTZ RECAP Model Scenario 1 Non-central shops and stores in Maidstone Borough

Table: 14 CONVENIENCE GOODS MARKET SHARES IN 2012 2012 Allocations to

Non-central shops and stores in Maidstone Borough Indicated by household interview survey Zones Main Food Top-up WEIGHTED convenience AVERAGE Q1 Q4 Expenditure weighting 75 25 100 (%) (%) (%) 1 31.3 20.9 28.7 2 20.4 8.0 17.3 3 3.2 0.0 2.4 4 0.0 0.0 0.0 5 0.0 0.0 0.0 6 2.3 0.5 1.9

Sources: Household Interview Survey 2012. Expenditure weighting by DTZ.

Table: 15 COMPARISON GOODS MARKET SHARES BY GOODS TYPE IN 2012 2012 Allocations to Non-central shops and stores in Maidstone Borough Indicated by Household Interview Survey Clothing & Furniture/ Household Household Audio-visual Hardware, DIY, Chemists, medcl All other WEIGHTED footwear florcvrgs etc Textiles Appliances equipment garden products & beauty goods comparison gds AVERAGE Q5 Q6 Q7 Q8 Q9 Q10 Q11 Q12 Zones Expenditure weighting 736 225 95 90 244 224 414 693 2,719 (%) (%) (%) (%) (%) (%) (%) (%) (%) 1 0.0 10.5 18.8 7.1 3.9 0.8 7.5 2.6 4.0 2 0.0 7.9 9.2 6.4 5.8 0.7 5.2 0.9 2.8 3 0.0 3.1 2.9 2.4 1.6 1.4 0.0 2.2 1.3 4 0.3 4.3 2.6 0.0 0.0 0.7 0.5 0.0 0.7 5 0.0 1.7 2.8 0.0 0.0 0.0 0.0 0.0 0.2 6 0.0 4.3 9.5 4.9 3.5 1.1 0.8 1.8 1.8

Sources: Household Interview Survey 2012. RECAP Table 4 for expenditure weights. Does not include South Aylesford Retail Park, which is outside Maidstone Borough.

DTZ RECAP Model Table: 16 MARKET SHARES ATTRACTED FROM THE CATCHMENT AREA Scenario: 1 Location: Non-central shops and stores in Maidstone Borough

Baseline - Market shares indicated by the Household Interview Survey 2012 remain unchanged throughout the forecasting period. Market shares correction factors: Convenience Goods: 90 % of survey indicated figures Comparison Goods: 130 % of survey indicated figures Catchment PROPORTION OF CATCHMENT AREA EXPENDITURE ATTRACTED Zone CONVENIENCE GOODS COMPARISON GOODS 2012 2016 2021 2026 2031 2012 2016 2021 2026 2031 (%) (%) (%) (%) (%) (%) (%) (%) (%) (%) 1 26 26 26 26 26 5 5 5 5 5 2 16 16 16 16 16 4 4 4 4 4 3 2 2 2 2 2 2 2 2 2 2 4 0 0 0 0 0 1 1 1 1 1 5 0 0 0 0 0 0 0 0 0 0 6 2 2 2 2 2 2 2 2 2 2

Sources: RECAP Model. DTZ for market share corrections.

DTZ RECAP Model Table: 17 COMPARISON GOODS SALES BY GOODS TYPE IN 2012 Catchment 2012 Sales in Non-central shops and stores in Maidstone Borough Zones By Comparison Goods Type. Clothing & Furniture/ Household Household Audio-visual Hardware, DIY, Chemists, medcl All other footwear florcvrgs etc Textiles Appliances equipment garden products & beauty goods comparison gds (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) 1 0 3,344 2,516 901 1,348 253 4,392 2,550 2 0 1,953 956 630 1,556 172 2,363 685 3 0 1,042 409 321 584 468 0 2,276 4 674 2,950 750 0 0 478 631 0 5 0 548 379 0 0 0 0 0 6 0 1,776 1,649 806 1,569 452 608 2,289

TOTALS 674 11,613 6,658 2,658 5,057 1,823 7,994 7,801 MARKET SHARES 0.1% 6.5% 8.9% 3.7% 2.6% 1.0% 2.4% 1.4% Sources: RECAP Model.

Table: 18 FORECAST RETAIL SALES Scenario: 1 Location: Non-central shops and stores in Maidstone Borough

Baseline - Market shares indicated by the Household Interview Survey 2012 remain unchanged throughout the forecasting period. Catchment RETAIL SALES BY CATCHMENT ZONE zone CONVENIENCE GOODS COMPARISON GOODS 2012 2016 2021 2026 2031 2012 2016 2021 2026 2031 (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) 1 53,138 56,567 59,345 62,793 65,974 14,719 18,603 23,068 28,275 33,974 2 25,028 25,672 25,912 26,405 26,806 9,139 11,129 13,270 15,680 18,226 3 4,536 4,770 4,933 5,150 5,343 6,211 7,751 9,483 11,494 13,677 4 0 0 0 0 0 6,341 7,776 9,347 11,117 13,005 5 0 0 0 0 0 0 0 0 0 0 6 5,151 5,394 5,568 5,798 6,005 7,635 9,501 11,600 14,012 16,623

TOTALS 87,854 92,404 95,758 100,146 104,128 44,044 54,760 66,767 80,578 95,504 Sources: RECAP Model.

DTZ RECAP Model Table: 19 SALES CAPACITY OF EXISTING MAIN FOOD & CONVENIENCE GOODS SHOPS AND STORES IN 2012 Store Net Convenience Net convnce Convenience Convenience Floorspace Goods Goods Goods sales Goods sales Allocation Floorspace Density (sq m) (%) (sq m) (£ per sq m) (£000) Morrisons (Sutton Road) 3,864 76 2,937 13,541 39,765 Tesco (Farleigh Hill) 1,437 85 1,221 13,699 16,727 Aldi (Well Road) 990 73 723 5,838 4,219 Lidl (Farleigh Hill) 880 77 678 3,159 2,141

ALL STORES 7,171 5,558 11,308 62,852 Sources: IGD, Experian Goad, DTZ, Verdict Research.

Table: 20 SALES CAPACITY OF EXISTING COMPARISON GOODS FLOORSPACE Net to gross ratio: 90 % (unless otherwise indicated) Date of sales densities: 2010 Store Gross Flrspce Net Flrspce Sales Density Sales 2010 2010 (sq m) (sq m) (£per sqm net) (£000) London Road Retail Park: Dreams 690 621 n/a 1,257 Argos 930 837 n/a 6,742 Dunelm Mill 2,640 2,376 2,366 5,622 Paul Simon Curtain Superstore 940 846 2,013 1,703 99p Store 1,221 1,099 2,089 2,296 Farleigh Hill Retail Park: Eastern Crafts 1,000 900 2,000 1,800 Ceramic Tile Distributors 1,150 1,035 969 1,003 Other out-of-centre Retail Warehouses in Maidstone: Dfs furniture, London Road 1,869 1,682 6,664 11,210 Comparison Goods Floorspace in main foodstores: Morrisons (Sutton Road) n/a 927 8,710 8,077 Tesco (Farleigh Hill) n/a 215 8,347 1,799 Aldi (Well Road) n/a 267 8,674 2,319 Lidl (Farleigh Hill) n/a 202 3,405 689

------

TOTALS Trading at the date of the Household Interview Survey of Shopping Patterns 11,009 4,044 44,515 Sources: Retail Rankings', Mintel, with VAT added for compatibility with expenditure. DTZ. Verdict Research. Floorspace for retail warehouses derived from Experian Goad or Trevor Wood Database.

Notes: Where no sales density is indicated, sales are based on average sales per outlet.

DTZ RECAP Model Table: 21 SALES CAPACITY OF COMMITTED RETAIL DEVELOPMENTS 2012 CONVENIENCE GOODS Store/Scheme Net Convenience Net Conv Gds Conv Goods Conv Goods Floorspace Goods Floorspace Sales Density Sales Allocation (sq m) (%) (sq m) (£ p sq m net) (£000) None - -

ALL STORES - - - - COMPARISON GOODS Store/Scheme Gross Net to Gross Net Sales Sales Floorspace Ratio Floorspace Density (sq m) (%) (sq m) (£ p sq m net) (£000) Vacant Retail Warehouse (London Road Retail Park) 1,900 90 1,710 2,500 4,275 Vacant Retail Warehouse (Farleigh Hill Retail Park) 1,270 90 1,143 2,000 2,286

ALL STORES AND SCHEMES 3,170 2,853 2,300 6,561 Sources: DTZ, based on Verdict Research and Retail Rankings.

DTZ RECAP Model Table: 22 FORECAST RETAIL CAPACITY Scenario: 1 Location: Non-central shops and stores in Maidstone Borough

Baseline - Market shares indicated by the Household Interview Survey 2012 remain unchanged throughout the forecasting period. Comparison Growth in sales per sq m from shop floorspace existing in 2012 Goods: 2.50 % pa 2012 to 2026 CONVENIENCE GOODS COMPARISON GOODS 2012 2016 2021 2026 2031 2012 2016 2021 2026 2031 Residents' Spending £000 87,854 92,404 95,758 100,146 104,128 44,044 54,760 66,767 80,578 95,504 Plus visitors' spending (%) ------Total spending (£000) 87,854 92,404 95,758 100,146 104,128 44,044 54,760 66,767 80,578 95,504 Existing shop floorspace (sq m net) 5,558 5,558 5,558 5,558 5,558 11,009 11,009 11,009 11,009 11,009 Sales per sq m net (£) 15,807 11,308 11,308 11,308 11,308 4,001 4,689 5,306 6,003 6,792 Sales from extg flrspce (£000) 87,854 62,852 62,852 62,852 62,852 44,044 51,624 58,408 66,083 74,767 Available spending to support new shops (£000) 0 29,552 32,907 37,294 41,277 0 3,136 8,360 14,495 20,737 Less sales capacity of committed new floorspace (£000) 0 0 0 0 0 0 7,242 8,194 9,271 10,489 Net available spending for new shops (£000) 0 29,552 32,907 37,294 41,277 0 (4,107) 166 5,224 10,249 Sales per sq m net in new shops (£) 12,000 12,000 12,000 12,000 12,000 3,500 3,863 4,371 4,945 5,595 Capacity for new shop flrspc (sq m net) 0 2,463 2,742 3,108 3,440 0 (1,063) 38 1,056 1,832

Market Share of Catchment Area 5.8% 5.8% 5.9% 5.9% 6.0% 2.1% 2.1% 2.1% 2.1% 2.1% Expenditure

Sources: RECAP Model. Experian Goad or Trevor Wood Database for Comparison Goods Floorspace.

Notes:

DTZ RECAP Model Scenario 1 District Centres in Maidstone urban area (Convenience Goods Only)

Table: 23 CONVENIENCE GOODS MARKET SHARES IN 2012 2012 Allocations to

District Centres in Maidstone urban area (Convenience Goods Only) Indicated by household interview survey Zones Main Food Top-up WEIGHTED convenience AVERAGE Q1 Q4 Expenditure weighting 75 25 100 (%) (%) (%) 1 18.9 8.3 16.3 2 6.2 0.0 4.7 3 1.8 0.6 1.5 4 0.0 0.0 0.0 5 0.0 0.0 0.0 6 1.1 0.0 0.8

Sources: Household Interview Survey 2012. Expenditure weighting by DTZ.

DTZ RECAP Model Table: 24 MARKET SHARES ATTRACTED FROM THE CATCHMENT AREA Scenario: 1 Location: District Centres in Maidstone urban area (Convenience Goods Only)

Baseline - Market shares indicated by the Household Interview Survey 2012 remain unchanged throughout the forecasting period. Market shares correction factors: Convenience Goods: 100 % of survey indicated figures Comparison Goods: 100 % of survey indicated figures Catchment PROPORTION OF CATCHMENT AREA EXPENDITURE ATTRACTED Zone CONVENIENCE GOODS COMPARISON GOODS 2012 2016 2021 2026 2031 2012 2016 2021 2026 2031 (%) (%) (%) (%) (%) (%) (%) (%) (%) (%) 1 16 16 16 16 16 2 5 5 5 5 5 3 2 2 2 2 2 Not Included in this forecast 4 0 0 0 0 0 5 0 0 0 0 0 6 1 1 1 1 1

Sources: RECAP Model. DTZ for market share corrections.

Table: 25 FORECAST RETAIL SALES Scenario: 1 Location: District Centres in Maidstone urban area (Convenience Goods Only)

Baseline - Market shares indicated by the Household Interview Survey 2012 remain unchanged throughout the forecasting period. Catchment RETAIL SALES BY CATCHMENT ZONE zone CONVENIENCE GOODS COMPARISON GOODS 2012 2016 2021 2026 2031 2012 2016 2021 2026 2031 (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) 1 32,700 34,810 36,520 38,642 40,599 2 7,821 8,023 8,097 8,252 8,377 3 4,536 4,770 4,933 5,150 5,343 4 0 0 0 0 0 5 0 0 0 0 0 6 2,576 2,697 2,784 2,899 3,002

TOTALS 47,634 50,300 52,334 54,942 57,322 0 0 0 0 0 Sources: RECAP Model.

DTZ RECAP Model Table: 26 SALES CAPACITY OF EXISTING MAIN FOOD & CONVENIENCE GOODS SHOPS AND STORES IN 2012 Store Net Convenience Net convnce Convenience Convenience Floorspace Goods Goods Goods sales Goods sales Allocation Floorspace Density (sq m) (%) (sq m) (£ per sq m) (£000) Tesco (Grovewood Drive, Grove Green) 3,014 85 2,562 13,699 35,091 Waitrose (Mid-Kent Shopping Centre) 1,056 90 950 12,498 11,878

ALL STORES 4,070 3,512 13,374 46, 969 Sources: IGD, DTZ, Verdict Research.

DTZ RECAP Model Table: 27 SALES CAPACITY OF COMMITTED RETAIL DEVELOPMENTS CONVENIENCE GOODS Store/Scheme Net Convenience Net Conv Gds Conv Goods Conv Goods Floorspace Goods Floorspace Sales Density Sales Allocation (sq m) (%) (sq m) (£ p sq m net) (£000) None -

ALL STORES - - #DIV/0! - Sources: DTZ, based on Verdict Research and Retail Rankings.

DTZ RECAP Model Table: 28 FORECAST RETAIL CAPACITY Scenario: 1 Location: District Centres in Maidstone urban area (Convenience Goods Only)

Baseline - Market shares indicated by the Household Interview Survey 2012 remain unchanged throughout the forecasting period. Comparison Growth in sales per sq m from shop floorspace existing in 2012 Goods: 2.00 % pa 2012 to 2026 CONVENIENCE GOODS COMPARISON GOODS 2012 2016 2021 2026 2031 2012 2016 2021 2026 2031 Residents' Spending £000 47,634 50,300 52,334 54,942 57,322 Plus visitors' spending (%) Total spending (£000) 47,634 50,300 52,334 54,942 57,322 Existing shop floorspace (sq m net) 3,512 3,512 3,512 3,512 3,512 Sales per sq m net (£) 13,563 13,374 13,374 13,374 13,374 Sales from extg flrspce (£000) 47,634 46,969 46,969 46,969 46,969 Available spending to support new shops (£000) 0 3,332 5,366 7,973 10,353 Less sales capacity of committed new floorspace (£000) 0 0 0 0 0 Net available spending for new shops (£000) 0 3,332 5,366 7,973 10,353 Sales per sq m net in new shops (£) 12,000 12,000 12,000 12,000 12,000 Capacity for new shop flrspc (sq m net) 0 278 447 664 863

Market Share of Catchment Area 3.1% 3.2% 3.2% 3.3% 3.3% Expenditure

Sources: RECAP Model.

Notes:

DTZ RECAP Model Scenario 1 South Aylesford Retail Park (outside Maidstone Borough)

Table: 29 CONVENIENCE GOODS MARKET SHARES IN 2012 2012 Allocations to

South Aylesford Retail Park (outside Maidstone Borough) Indicated by household interview survey Zones Main Food Top-up WEIGHTED convenience AVERAGE Q1 Q4 Expenditure weighting 75 25 100 (%) (%) (%) 1 8.4 1.2 6.6 2 0.8 0.0 0.6 3 0.0 0.0 0.0 4 0.7 0.0 0.5 5 0.0 0.0 0.0 6 4.0 5.9 4.5

Sources: Household Interview Survey 2012. Expenditure weighting by DTZ.

Table: 30 COMPARISON GOODS MARKET SHARES BY GOODS TYPE IN 2012 2012 Allocations to South Aylesford Retail Park (outside Maidstone Borough) Indicated by Household Interview Survey Clothing & Furniture/ Household Household Audio-visual Hardware, DIY, Chemists, medcl All other WEIGHTED footwear florcvrgs etc Textiles Appliances equipment garden products & beauty goods comparison gds AVERAGE Q5 Q6 Q7 Q8 Q9 Q10 Q11 Q12 Zones Expenditure weighting 736 225 95 90 244 224 414 693 2,719 (%) (%) (%) (%) (%) (%) (%) (%) (%) 1 0.0 27.6 12.4 38.2 36.8 9.4 1.0 1.6 8.6 2 0.0 11.1 4.7 16.0 18.2 7.2 0.0 0.9 4.1 3 0.0 3.7 1.8 1.5 3.4 0.0 0.0 0.0 0.7 4 0.0 5.0 1.2 2.8 2.9 0.7 0.0 0.0 0.9 5 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 6 0.5 22.9 9.2 28.4 22.0 15.1 2.6 0.0 6.9

Sources: Household Interview Survey 2012. RECAP Table 4 for expenditure weights. Does not include South Aylesford Retail Park, which is outside Maidstone Borough.

DTZ RECAP Model Table: 31 MARKET SHARES ATTRACTED FROM THE CATCHMENT AREA Scenario: 1 Location: South Aylesford Retail Park (outside Maidstone Borough)

Baseline - Market shares indicated by the Household Interview Survey 2012 remain unchanged throughout the forecasting period. Market shares correction factors: Convenience Goods: 110 % of survey indicated figures Comparison Goods: 75 % of survey indicated figures Catchment PROPORTION OF CATCHMENT AREA EXPENDITURE ATTRACTED Zone CONVENIENCE GOODS COMPARISON GOODS 2012 2016 2021 2026 2031 2012 2016 2021 2026 2031 (%) (%) (%) (%) (%) (%) (%) (%) (%) (%) 1 7 7 7 7 7 6 6 6 6 6 2 1 1 1 1 1 3 3 3 3 3 3 0 0 0 0 0 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 5 0 0 0 0 0 0 0 0 0 0 6 5 5 5 5 5 5 5 5 5 5

Sources: RECAP Model. DTZ for market share corrections.

DTZ RECAP Model Table: 32 COMPARISON GOODS SALES BY GOODS TYPE IN 2012 Catchment 2012 Sales in South Aylesford Retail Park (outside Maidstone Borough) Zones By Comparison Goods Type. Clothing & Furniture/ Household Household Audio-visual Hardware, DIY, Chemists, medcl All other footwear florcvrgs etc Textiles Appliances equipment garden products & beauty goods comparison gds (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) 1 0 5,072 957 2,795 7,340 1,718 338 905 2 0 1,583 282 909 2,817 1,021 0 395 3 0 717 147 116 715 0 0 0 4 0 1,979 200 441 1,246 276 0 0 5 0 0 0 0 0 0 0 0 6 390 5,457 921 2,695 5,690 3,579 1,139 0

TOTALS 390 14,808 2,506 6,957 17,809 6,594 1,477 1,301 MARKET SHARES 0.1% 8.3% 3.3% 9.8% 9.2% 3.7% 0.4% 0.2% Sources: RECAP Model.

Table: 33 FORECAST RETAIL SALES Scenario: 1 Location: South Aylesford Retail Park (outside Maidstone Borough)

Baseline - Market shares indicated by the Household Interview Survey 2012 remain unchanged throughout the forecasting period. Catchment RETAIL SALES BY CATCHMENT ZONE zone CONVENIENCE GOODS COMPARISON GOODS 2012 2016 2021 2026 2031 2012 2016 2021 2026 2031 (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) 1 14,306 15,229 15,977 16,906 17,762 17,662 22,323 27,681 33,930 40,769 2 1,564 1,605 1,619 1,650 1,675 6,854 8,347 9,953 11,760 13,669 3 0 0 0 0 0 3,105 3,876 4,741 5,747 6,839 4 4,548 4,690 4,761 4,875 4,972 6,341 7,776 9,347 11,117 13,005 5 0 0 0 0 0 0 0 0 0 0 6 12,879 13,486 13,921 14,495 15,012 19,087 23,752 28,999 35,030 41,557

TOTALS 33,297 35,010 36,278 37,926 39,422 53,050 66,073 80,722 97,584 115,838 Sources: RECAP Model.

DTZ RECAP Model Table: 34 SALES CAPACITY OF EXISTING MAIN FOOD & CONVENIENCE GOODS SHOPS AND STORES IN 2012 Store Net Convenience Net convnce Convenience Convenience Floorspace Goods Goods Goods sales Goods sales Allocation Floorspace Density (sq m) (%) (sq m) (£ per sq m) (£000) Sainsbury's (South Aylesford Retail Park) 4,162 75 3,122 13,786 43,033

ALL STORES 4,162 3,122 13,786 43,033 Sources: IGD, Experian Goad, DTZ, Verdict Research.

Table: 35 SALES CAPACITY OF EXISTING COMPARISON GOODS FLOORSPACE Net to gross ratio: 90 % (unless otherwise indicated) Date of sales densities: 2010 Store Gross Flrspce Net Flrspce Sales Density Sales 2010 2010 (sq m) (sq m) (£per sqm net) (£000) South Aylesford Retail Park: Bensons for Beds 740 666 n/a 867 Harveys 740 666 n/a 867 BHS 3,910 3,519 1,935 6,809 Pets at Home 490 441 n/a 2,288 Dolphin Moben Sharps Fitted Furniture 140 126 2,500 315 Carpetright 940 846 1,106 936 Halfords (1) 1,010 545 2,948 1,607 Currys & PC World Megastore (2) 2,370 1,920 6,411 12,309 Homebase (3) 3,270 2,855 1,266 3,614 Paul Simon Curtain Superstore 440 396 2,013 797 Comparison Goods Floorspace in main foodstores: Sainsbury's n/a 1,041 7,005 7,289

------

TOTALS Trading at the date of the Household Interview Survey of Shopping Patterns 13,021 2,895 37,698 Sources: Retail Rankings', Mintel, with VAT added for compatibility with expenditure. DTZ. Verdict Research. Floorspace for retail warehouses derived from Experian Goad or Trevor Wood Database.

Notes: (1) 909 sq m total net sales area, but 40% excluded as non-retail (i.e. motor parts and accessories) sales. (2) 2,133 sq m total net sales area, but 10% excluded as non-retail (i.e. business) sales. (3) 2,943 sq m net, but 3% excluded as non-retail (trade) sales. Where no sales density is indicated, sales are based on average sales per outlet.

DTZ RECAP Model Table: 36 SALES CAPACITY OF COMMITTED RETAIL DEVELOPMENTS 2012 CONVENIENCE GOODS Store/Scheme Net Convenience Net Conv Gds Conv Goods Conv Goods Floorspace Goods Floorspace Sales Density Sales Allocation (sq m) (%) (sq m) (£ p sq m net) (£000) None - -

ALL STORES - - #DIV/0! - COMPARISON GOODS Store/Scheme Gross Net to Gross Net Sales Sales Floorspace Ratio Floorspace Density (sq m) (%) (sq m) (£ p sq m net) (£000) Vacant Retail Warehouse (South Aylesford Retail Park) 1,870 90 1,683 3,500 5,891

ALL STORES AND SCHEMES 1,870 1,683 3,500 5,891 Sources: DTZ, based on Verdict Research and Retail Rankings.

DTZ RECAP Model Table: 37 FORECAST RETAIL CAPACITY Scenario: 1 Location: South Aylesford Retail Park (outside Maidstone Borough)

Baseline - Market shares indicated by the Household Interview Survey 2012 remain unchanged throughout the forecasting period. Comparison Growth in sales per sq m from shop floorspace existing in 2012 Goods: 2.50 % pa 2012 to 2026 CONVENIENCE GOODS COMPARISON GOODS 2012 2016 2021 2026 2031 2012 2016 2021 2026 2031 Residents' Spending £000 33,297 35,010 36,278 37,926 39,422 53,050 66,073 80,722 97,584 115,838 Plus visitors' spending (%) ------Total spending (£000) 33,297 35,010 36,278 37,926 39,422 53,050 66,073 80,722 97,584 115,838 Existing shop floorspace (sq m net) 3,122 3,122 3,122 3,122 3,122 13,021 13,021 13,021 13,021 13,021 Sales per sq m net (£) 10,667 13,786 13,786 13,786 13,786 4,074 3,358 3,799 4,298 4,863 Sales from extg flrspce (£000) 33,297 43,033 43,033 43,033 43,033 53,050 43,718 49,463 55,963 63,317 Available spending to support new shops (£000) 0 (8,023) (6,755) (5,107) (3,611) 0 22,355 31,259 41,621 52,521 Less sales capacity of committed new floorspace (£000) 0 0 0 0 0 0 6,502 7,356 8,323 9,417 Net available spending for new shops (£000) 0 (8,023) (6,755) (5,107) (3,611) 0 15,853 23,902 33,298 43,104 Sales per sq m net in new shops (£) 12,000 12,000 12,000 12,000 12,000 3,500 3,863 4,371 4,945 5,595 Capacity for new shop flrspc (sq m net) 0 (669) (563) (426) (301) 0 4,103 5,468 6,733 7,704

Market Share of Catchment Area 2.2% 2.2% 2.2% 2.2% 2.3% 2.5% 2.5% 2.5% 2.5% 2.5% Expenditure

Sources: RECAP Model. Experian Goad or Trevor Wood Database for Comparison Goods Floorspace.

Notes:

DTZ RECAP Model Combined Market Shares for Maidstone Borough

Table: 38 TOTAL MARKET SHARES BY COMPARISON GOODS TYPE IN 2012 SHOPPING LOCATION COMPARISON GOODS TYPE Clothing & Furniture/ Household Household Audio-visual Hardware, Chemists, All other footwear florcvrgs etc Textiles Appliances equipment DIY & garden medical & comparison goods beauty goods goods Maidstone Town Centre 26.4% 11.9% 15.7% 8.1% 9.6% 11.2% 11.2% 23.9% Non-central shops and stores in Maidstone Borough 0.1% 6.5% 8.9% 3.7% 2.6% 1.0% 2.4% 1.4%

TOTALS MAIDSTONE 26.5% 18.4% 24.5% 11.8% 12.2% 12.2% 13.6% 25.3% South Aylesford Retail Park 0.1% 8.3% 3.3% 9.8% 9.2% 3.7% 0.4% 0.2%

TOTALS MAIDSTONE & S AYLESFORD RETAIL PARK 26.6% 26.6% 27.9% 21.6% 21.3% 15.9% 14.0% 25.5%

Sources: RECAP Model Notes: The totals are not always equal to the sum of the individual figures, owing to rounding.

Table: 39 Scenario: 1 TOTAL MARKET SHARES BY CATCHMENT ZONE FOR: Maidstone* Catchment CONVENIENCE GOODS COMPARISON GOODS Zones 2012 2016 2021 2026 2031 2012 2016 2021 2026 2031 (%) (%) (%) (%) (%) (%) (%) (%) (%) (%) 1 66 66 66 66 66 66 66 66 66 66 2 27 27 27 27 27 29 29 29 29 29 3 5 5 5 5 5 15 15 15 15 15 4 1 1 1 1 1 8 8 8 8 8 5 0 0 0 0 0 1 1 1 1 1 6 5 5 5 5 5 22 22 22 22 22

OVERALL 10.4% 10.5% 10.6% 10.7% 10.8% 20.7% 20.8% 21.0% 21.1% 21.2% Sources: RECAP Model Notes: * Town Centre, Non-central shops and stores in Maidstone Borough, and District Centres in Maidstone urban area, for Convenience Goods. * Town Centre, Non-central shops and stores in Maidstone Borough, for Comparison Goods.

DTZ RECAP Model APPENDIX D

Q1. At which food store or shopping centre does your household do most of its main food and grocery shopping, and where is that? Base: Excludes internet/ dont do/ mail order/ shopping channel Zone responses 1 2 3 4 5 6 Num % Num % Num % Num % Num % Num % Num % Base: Excludes internet/ dont do/ 950 100.0% 192 100.0% 110 100.0% 145 100.0% 240 100.0% 128 100.0% 135 100.0% mail order/ shopping channel responses Strood 70 7.4% 2 1.2% 0 .0% 0 .0% 48 20.0% 15 11.6% 5 3.7% Superstores outside Gravesend 62 6.6% 0 .0% 0 .0% 0 .0% 6 2.7% 47 36.7% 9 6.7% Town Centre Superstores outside of Chatham 54 5.7% 5 2.5% 1 .7% 0 .0% 46 19.4% 2 1.8% 0 .0% Town Centre Superstores outside of Gillingham 49 5.1% 0 .0% 0 .0% 4 2.5% 41 16.9% 4 2.8% 1 .8% Town Centre Morrisons at Sutton Road, 45 4.7% 27 14.1% 12 11.0% 5 3.2% 0 .0% 0 .0% 1 .8% Maidstone Superstores outside of 45 4.7% 0 .0% 0 .0% 44 30.3% 1 .3% 0 .0% 0 .0% Sittingbourne Town Centre Sheerness 42 4.4% 0 .0% 0 .0% 42 29.0% 0 .0% 0 .0% 0 .0% Grovewood Drive, Grove Green 36 3.8% 27 14.3% 6 5.5% 3 1.8% 0 .0% 0 .0% 0 .0% (District Centre); including Tesco, Maidstone Gravesend Town Centre 31 3.3% 0 .0% 0 .0% 0 .0% 1 .3% 30 23.3% 1 .5% Maidstone Town Centre; including 27 2.9% 19 10.1% 4 3.6% 1 .6% 1 .5% 0 .0% 2 1.4% Fremlins Walk and The Mall (previously known as The Chequers Centre) Sainsbury’s at Romney Place, 27 2.8% 23 12.0% 1 .7% 1 .6% 2 .7% 0 .0% 1 .5% Maidstone SittingbourneTown Centre 25 2.6% 1 .4% 0 .0% 24 16.7% 0 .0% 0 .0% 0 .0% Larkfield 25 2.6% 1 .4% 2 1.7% 0 .0% 3 1.2% 0 .0% 19 14.3% South Aylesford Retail Park; 24 2.5% 16 8.4% 1 .8% 0 .0% 2 .7% 0 .0% 5 4.0% including Sainsbury’s Tesco at Farleigh Hill, Tovil, 24 2.5% 15 7.6% 8 7.7% 0 .0% 0 .0% 0 .0% 1 .7% Maidstone Gillingham Town Centre 23 2.4% 0 .0% 0 .0% 1 1.0% 22 9.0% 0 .0% 0 .0% Hempstead Valley Shopping Centre 20 2.1% 0 .0% 0 .0% 3 1.9% 16 6.5% 2 1.4% 0 .0% Elsewhere in Maidstone 19 2.0% 12 6.4% 2 1.8% 2 1.3% 0 .0% 0 .0% 3 2.3%

Paddock Wood 19 2.0% 0 .0% 17 15.7% 0 .0% 0 .0% 0 .0% 2 1.3% Superstores outside of Ashford 17 1.8% 1 .7% 15 13.3% 1 .6% 0 .0% 0 .0% 0 .0% Town Centre Kings Hill 15 1.6% 3 1.6% 6 5.1% 0 .0% 0 .0% 0 .0% 7 4.8% Rainham 14 1.5% 0 .0% 0 .0% 0 .0% 14 6.0% 0 .0% 0 .0% West Malling 14 1.5% 0 .0% 1 .7% 0 .0% 1 .3% 0 .0% 13 9.4% Lunsford Park; including Tesco 14 1.5% 2 1.2% 0 .0% 0 .0% 0 .0% 0 .0% 12 8.9% Extra, Lunsford Aldi at Well Road, Maidstone 14 1.5% 13 6.7% 0 .0% 0 .0% 0 .0% 0 .0% 1 .8% Chatham Town Centre 11 1.2% 0 .0% 0 .0% 0 .0% 11 4.7% 0 .0% 0 .0% Mid-Kent Shopping Centre, 11 1.2% 9 4.6% 1 .7% 0 .0% 0 .0% 0 .0% 1 1.1% Allington Park (District Centre); including Waitrose, Maidstone Rochester 8 .8% 0 .0% 0 .0% 0 .0% 5 2.1% 3 2.3% 0 .0% Elsewhere in Chatham 8 .8% 2 1.2% 0 .0% 0 .0% 6 2.4% 0 .0% 0 .0% Tenterden 8 .8% 0 .0% 8 7.0% 0 .0% 0 .0% 0 .0% 0 .0% Tonbridge Town Centre 7 .8% 0 .0% 2 2.0% 0 .0% 0 .0% 0 .0% 5 3.8% Superstores outside of Tunbridge 7 .8% 0 .0% 5 4.2% 0 .0% 0 .0% 0 .0% 3 2.0% Wells Town Centre Superstores outside of Sevenoaks 7 .7% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 7 5.2% Town Centre Lidl at Farleigh Hill, Tovil, 7 .7% 5 2.6% 2 1.7% 0 .0% 0 .0% 0 .0% 0 .0% Maidstone Faversham 7 .7% 0 .0% 0 .0% 7 4.5% 0 .0% 0 .0% 0 .0% Superstores outside of Tonbridge 6 .6% 0 .0% 5 4.3% 0 .0% 0 .0% 0 .0% 1 .7% Town Centre Elsewhere in Gravesend 5 .6% 0 .0% 0 .0% 0 .0% 0 .0% 5 3.6% 1 .5% Elsewhere in Larkfield 5 .5% 0 .0% 1 .7% 0 .0% 0 .0% 0 .0% 4 3.0% Bluewater shopping centre 5 .5% 0 .0% 0 .0% 0 .0% 1 .6% 2 1.9% 1 .5% (c… J11146 Maidstone Household Survey - Main Results Tabulations (Weighted)- With Exclusions RMG:Clarity January 2013 Page 1 Q1. At which food store or shopping centre does your household do most of its main food and grocery shopping, and where is that? Base: Excludes internet/ dont do/ mail order/ shopping channel Zone responses 1 2 3 4 5 6 Num % Num % Num % Num % Num % Num % Num % Superstores outside of Canterbury 4 .4% 0 .0% 0 .0% 4 2.9% 0 .0% 0 .0% 0 .0% City Centre Sevenoaks Town Centre 4 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 4 3.1% Lidl at Broadway Shopping Centre, 4 .4% 1 .7% 2 2.1% 0 .0% 0 .0% 0 .0% 0 .0% Maidstone Elsewhere in Aylesford 4 .4% 0 .0% 0 .0% 0 .0% 2 .7% 0 .0% 2 1.5% Marden (District Centre) 3 .3% 0 .0% 3 2.6% 0 .0% 0 .0% 0 .0% 0 .0% Elsewhere in Gillingham 3 .3% 0 .0% 0 .0% 0 .0% 2 .9% 1 .5% 0 .0% Ashford Town Centre 3 .3% 0 .0% 3 2.5% 0 .0% 0 .0% 0 .0% 0 .0% Dartford Town Centre 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 2 1.3% Elsewhere in Dartford 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 2 1.2% 0 .0% Tunbridge WellsTown Centre 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 2 1.2% 0 .0% Elsewhere in Tunbridge Wells 1 .2% 0 .0% 1 1.3% 0 .0% 0 .0% 0 .0% 0 .0%

Elsewhere in Sittingbourne 1 .1% 0 .0% 0 .0% 1 1.0% 0 .0% 0 .0% 0 .0% Martin Square (District Centre); 1 .1% 1 .3% 0 .0% 0 .0% 0 .0% 0 .0% 1 .5% including Morrisons, Larkfield Borough Green 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .8% Headcorn (District Centre) 1 .1% 0 .0% 1 1.0% 0 .0% 0 .0% 0 .0% 0 .0% Ramsgate 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 1 .7% 0 .0% Elsewhere in Croydon 1 .1% 0 .0% 0 .0% 0 .0% 1 .3% 0 .0% 0 .0% Cranbrook 1 .1% 0 .0% 1 .7% 0 .0% 0 .0% 0 .0% 0 .0% Superstores outside of Dartford 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .5% Town Centre Elsewhere in Sevenoaks 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .5% Snodland 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .5% Ditton 1 .1% 1 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Northfleet 13 1.4% 0 .0% 0 .0% 0 .0% 0 .0% 12 9.6% 1 .5% Longfield 8 .9% 0 .0% 0 .0% 0 .0% 0 .0% 1 .9% 7 5.3% Walderslade 6 .6% 0 .0% 0 .0% 0 .0% 6 2.5% 0 .0% 0 .0% Swanley 5 .5% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 5 3.5% Isle of Sheppey 3 .3% 0 .0% 0 .0% 3 2.3% 0 .0% 0 .0% 0 .0% Bearsted 3 .3% 1 .7% 0 .0% 0 .0% 2 .7% 0 .0% 0 .0% Varies 2 .3% 1 .3% 0 .0% 0 .0% 0 .0% 0 .0% 2 1.3% Weavering 2 .2% 2 1.2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Other Thurrock, Essex 2 .2% 0 .0% 0 .0% 0 .0% 2 .7% 0 .0% 0 .0% Greenhithe 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .8% Pembury 1 .1% 0 .0% 1 1.0% 0 .0% 0 .0% 0 .0% 0 .0% Sidcup 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .7% New Ash Green 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .6% Meopham 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .5% Hoo, Rochester 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 1 .5% 0 .0% Tovil 1 .1% 1 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%

Q2. When members of your household do main food and grocery shopping, do they usually do any non-food shopping in Maidstone town centre on the same journey? Base: Those shopping in Maidstone and excludes internet/ dont do/ mail order/ Zone shopping channel responses at Q1 1 2 3 4 6 Num % Num % Num % Num % Num % Num % Base: Those shopping in 214 100.0% 152 100.0% 38 100.0% 11 100.0% 3 100.0% 10 100.0% Maidstone and excludes internet/ dont do/ mail order/ shopping channel responses at Q1 Yes 74 34.5% 56 36.9% 9 22.6% 2 15.6% 1 44.8% 6 60.4% No 132 61.6% 90 58.8% 29 75.5% 9 84.4% 2 55.2% 3 28.8%

J11146 Maidstone Household Survey - Main Results Tabulations (Weighted)- With Exclusions RMG:Clarity January 2013 Page 2 Q3. When members of your household do main food and grocery shopping, how do they usually travel? Base: Excludes internet/ dont do/ mail order/ shopping channel Zone responses 1 2 3 4 5 6 Num % Num % Num % Num % Num % Num % Num % Base: Excludes internet/ dont do/ 950 100.0% 192 100.0% 110 100.0% 145 100.0% 240 100.0% 128 100.0% 135 100.0% mail order/ shopping channel responses Car (as driver) 629 66.2% 109 56.5% 87 79.2% 92 63.5% 160 66.8% 82 63.6% 99 73.5% Car (as passenger) 156 16.4% 41 21.6% 12 11.3% 23 15.6% 34 14.1% 27 21.1% 18 13.5% Walk 100 10.5% 30 15.6% 5 4.6% 18 12.3% 30 12.4% 9 7.0% 8 6.1% Bus 42 4.4% 8 4.3% 3 2.8% 5 3.5% 11 4.6% 10 7.6% 4 3.2%

Taxi 7 .7% 2 .8% 0 .0% 1 .6% 3 1.2% 1 .7% 1 .8% Train 4 .4% 0 .0% 0 .0% 1 1.0% 1 .3% 0 .0% 2 1.4% Motorcycle 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .8% Cycle 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .7% Either driver or passenger 7 .7% 1 .4% 2 2.1% 4 2.6% 0 .0% 0 .0% 0 .0% Train/ taxi home 1 .1% 0 .0% 0 .0% 1 1.0% 0 .0% 0 .0% 0 .0% Walk/ bus home 1 .1% 1 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Other Park & Ride 1 .1% 1 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Goods delivered 1 .1% 0 .0% 0 .0% 0 .0% 1 .3% 0 .0% 0 .0% Mobility scooter 1 .1% 0 .0% 0 .0% 0 .0% 1 .3% 0 .0% 0 .0%

Q4. Where does your household do most of its shopping for small scale 'top-up' food and convenience goods items, including newspapers and tobacco products? Base: Excludes internet/ dont do/ mail order/ shopping channel Zone responses 1 2 3 4 5 6 Num % Num % Num % Num % Num % Num % Num % Base: Excludes internet/ dont do/ 889 100.0% 184 100.0% 105 100.0% 133 100.0% 225 100.0% 109 100.0% 134 100.0% mail order/ shopping channel responses (c…

J11146 Maidstone Household Survey - Main Results Tabulations (Weighted)- With Exclusions RMG:Clarity January 2013 Page 3 Q4. Where does your household do most of its shopping for small scale 'top-up' food and convenience goods items, including newspapers and tobacco products? Base: Excludes internet/ dont do/ mail order/ shopping channel Zone responses 1 2 3 4 5 6 Num % Num % Num % Num % Num % Num % Num % Strood 49 5.5% 0 .0% 0 .0% 0 .0% 37 16.5% 10 9.0% 2 1.4% Elsewhere in Maidstone 47 5.3% 42 23.0% 2 2.4% 1 .6% 0 .0% 0 .0% 2 1.4% Maidstone Town Centre; including 40 4.5% 31 17.1% 2 2.2% 2 1.2% 4 1.6% 0 .0% 1 .5% Fremlins Walk and The Mall (previously known as The Chequers Centre) Sheerness 30 3.4% 0 .0% 0 .0% 30 22.5% 0 .0% 0 .0% 0 .0% Local convenience shops 28 3.1% 10 5.5% 5 5.0% 3 2.0% 4 1.7% 5 4.5% 1 .5% Superstores outside Gravesend 27 3.0% 0 .0% 0 .0% 0 .0% 3 1.1% 20 18.5% 4 3.1% town centre Superstores outside of 25 2.8% 0 .0% 1 1.0% 24 18.2% 0 .0% 0 .0% 0 .0% Sittingbourne town centre Elsewhere in Gravesend 25 2.8% 0 .0% 0 .0% 0 .0% 0 .0% 22 20.5% 2 1.7% Gillingham Town Centre 25 2.8% 0 .0% 0 .0% 0 .0% 25 10.9% 0 .0% 0 .0% SittingbourneTown Centre 24 2.7% 1 .4% 1 .7% 22 16.9% 0 .0% 0 .0% 0 .0% Paddock Wood 23 2.6% 0 .0% 23 22.1% 0 .0% 0 .0% 0 .0% 0 .0% Superstores outside of Chatham 23 2.6% 0 .0% 0 .0% 0 .0% 23 10.1% 0 .0% 0 .0% town centre Rainham 22 2.5% 0 .0% 0 .0% 1 .6% 21 9.6% 0 .0% 0 .0% Gravesend Town Centre 22 2.5% 0 .0% 0 .0% 0 .0% 1 .4% 20 18.6% 1 .8% Morrisons at Sutton Road, 21 2.3% 14 7.5% 6 5.8% 0 .0% 0 .0% 0 .0% 1 .5% Maidstone Larkfield 19 2.1% 2 1.2% 1 .8% 0 .0% 4 1.6% 0 .0% 12 8.9% Superstores outside of Gillingham 19 2.1% 0 .0% 0 .0% 0 .0% 17 7.7% 0 .0% 1 .8% town centre Elsewhere in Chatham 18 2.0% 0 .0% 0 .0% 0 .0% 18 8.0% 0 .0% 0 .0% Rochester 18 2.0% 0 .0% 0 .0% 0 .0% 17 7.6% 1 .6% 0 .0% Hempstead Valley Shopping Centre 17 1.9% 2 1.2% 0 .0% 1 .7% 14 6.3% 0 .0% 0 .0% Sainsbury’s at Romney Place, 16 1.8% 15 8.1% 1 .8% 0 .0% 0 .0% 0 .0% 0 .0% Maidstone 15 1.6% 0 .0% 0 .0% 15 10.9% 0 .0% 0 .0% 0 .0% Elsewhere in Sittingbourne West Malling 14 1.5% 0 .0% 0 .0% 0 .0% 0 .0% 2 1.4% 12 9.0% Tesco at Farleigh Hill, Tovil, 12 1.4% 10 5.3% 2 2.2% 0 .0% 0 .0% 0 .0% 0 .0% Maidstone Snodland 12 1.3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 12 8.9% Elsewhere in Gillingham 11 1.2% 0 .0% 0 .0% 1 1.1% 8 3.6% 2 1.5% 0 .0% Aldi at Well Road, Maidstone 10 1.2% 10 5.7% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% South Aylesford Retail Park; 10 1.1% 2 1.2% 0 .0% 0 .0% 0 .0% 0 .0% 8 5.9% including Sainsbury’s Tenterden 10 1.1% 0 .0% 6 5.9% 2 1.7% 0 .0% 0 .0% 1 .8% Grovewood Drive, Grove Green 9 1.0% 8 4.4% 0 .0% 1 .6% 0 .0% 0 .0% 0 .0% (District Centre); including Tesco Kings Hill 9 1.0% 1 .3% 3 2.8% 0 .0% 0 .0% 0 .0% 5 3.9% Staplehurst (District Centre) 8 1.0% 0 .0% 8 8.1% 0 .0% 0 .0% 0 .0% 0 .0% Chatham Town Centre 8 .9% 0 .0% 0 .0% 0 .0% 7 3.3% 1 .6% 0 .0% Mid-Kent Shopping Centre, 7 .8% 7 3.9% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Allington Park (District Centre); including Waitrose Borough Green 7 .8% 0 .0% 0 .0% 1 .6% 0 .0% 0 .0% 6 4.7% Coxheath (District Centre) 6 .6% 1 .4% 5 4.7% 0 .0% 0 .0% 0 .0% 0 .0% Marden (District Centre) 6 .6% 0 .0% 6 5.4% 0 .0% 0 .0% 0 .0% 0 .0% Elsewhere in Sevenoaks 5 .5% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 5 3.4% Superstores outside of Tonbridge 4 .5% 1 .3% 1 1.0% 0 .0% 0 .0% 0 .0% 3 2.1% town centre Lidl at Farleigh Hill, Tovil, 4 .5% 4 2.4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Maidstone Lidl at Broadway Shopping Centre, 4 .5% 2 1.3% 1 .7% 0 .0% 0 .0% 1 1.0% 0 .0% Maidstone Faversham 4 .5% 0 .0% 0 .0% 4 3.1% 0 .0% 0 .0% 0 .0% Tonbridge Town Centre 4 .5% 1 .6% 0 .0% 0 .0% 0 .0% 0 .0% 3 2.2% Dartford Town Centre 4 .4% 0 .0% 0 .0% 1 .8% 0 .0% 0 .0% 3 2.2% (c… J11146 Maidstone Household Survey - Main Results Tabulations (Weighted)- With Exclusions RMG:Clarity January 2013 Page 4 Q4. Where does your household do most of its shopping for small scale 'top-up' food and convenience goods items, including newspapers and tobacco products? Base: Excludes internet/ dont do/ mail order/ shopping channel Zone responses 1 2 3 4 5 6 Num % Num % Num % Num % Num % Num % Num % Elsewhere in Tonbridge 4 .4% 0 .0% 4 3.5% 0 .0% 0 .0% 0 .0% 0 .0% Superstores outside of Sevenoaks 4 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 4 2.8% town centre Elsewhere in Aylesford 4 .4% 1 .4% 0 .0% 0 .0% 0 .0% 0 .0% 3 2.2% Superstores outside of Ashford 4 .4% 0 .0% 4 3.5% 0 .0% 0 .0% 0 .0% 0 .0% town centre Elsewhere in Larkfield 3 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 3 2.4% Superstores outside of Canterbury 3 .4% 0 .0% 0 .0% 2 1.8% 1 .3% 0 .0% 0 .0% city centre Lenham (District Centre) 3 .3% 0 .0% 0 .0% 3 2.2% 0 .0% 0 .0% 0 .0% Elsewhere in Tunbridge Wells 3 .3% 0 .0% 1 .8% 0 .0% 0 .0% 0 .0% 2 1.3% Tunbridge WellsTown Centre 2 .3% 0 .0% 1 .8% 0 .0% 0 .0% 2 1.4% 0 .0% Larkfield Martin Square (District 2 .2% 0 .0% 0 .0% 0 .0% 1 .6% 0 .0% 1 .6% Centre); including Morrisons Ashford Town Centre 2 .2% 0 .0% 2 1.8% 0 .0% 0 .0% 0 .0% 0 .0% Elsewhere in Ashford 2 .2% 0 .0% 2 1.7% 0 .0% 0 .0% 0 .0% 0 .0% Bluewater shopping centre 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 2 1.6% 0 .0% Sevenoaks Town Centre 2 .2% 0 .0% 0 .0% 1 .6% 0 .0% 0 .0% 1 .7% Lunsford Park; including Tesco 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 2 1.3% Extra, Lunsford Canterbury City Centre 2 .2% 0 .0% 0 .0% 1 .6% 1 .3% 0 .0% 0 .0% Ditton 1 .1% 1 .6% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Cranbrook 1 .1% 0 .0% 1 .8% 0 .0% 0 .0% 0 .0% 0 .0% Superstores outside of Tunbridge 1 .1% 0 .0% 1 .8% 0 .0% 0 .0% 0 .0% 0 .0% Wells town centre (c…

J11146 Maidstone Household Survey - Main Results Tabulations (Weighted)- With Exclusions RMG:Clarity January 2013 Page 5 Q4. Where does your household do most of its shopping for small scale 'top-up' food and convenience goods items, including newspapers and tobacco products? Base: Excludes internet/ dont do/ mail order/ shopping channel Zone responses 1 2 3 4 5 6 Num % Num % Num % Num % Num % Num % Num % Walderslade 10 1.2% 0 .0% 0 .0% 0 .0% 10 4.6% 0 .0% 0 .0% Isle of Sheppey 10 1.2% 0 .0% 0 .0% 10 7.8% 0 .0% 0 .0% 0 .0% Northfleet 10 1.1% 0 .0% 0 .0% 0 .0% 0 .0% 10 9.0% 0 .0% Bearsted 7 .8% 6 3.1% 0 .0% 2 1.3% 0 .0% 0 .0% 0 .0% Longfield 7 .8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 7 5.2% Barming 6 .6% 5 2.5% 1 1.0% 0 .0% 0 .0% 0 .0% 0 .0% East Peckham 6 .6% 0 .0% 1 1.0% 0 .0% 0 .0% 0 .0% 4 3.4% West Kingsdown 5 .5% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 5 3.6% Hoo, Rochester 5 .5% 0 .0% 0 .0% 0 .0% 2 .7% 3 2.9% 0 .0% New Ash Green 5 .5% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 5 3.4% Horsmonden 4 .5% 0 .0% 4 4.0% 0 .0% 0 .0% 0 .0% 0 .0% Meopham 3 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 3 2.4% London 3 .4% 1 .4% 0 .0% 0 .0% 2 1.0% 0 .0% 0 .0% Varies 3 .3% 1 .3% 0 .0% 0 .0% 2 .7% 1 .8% 0 .0% Culverston 3 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 3 2.1% Isle of Grain 3 .3% 0 .0% 0 .0% 0 .0% 0 .0% 3 2.4% 0 .0% Weavering 2 .3% 2 1.2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Istead Rise 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 2 1.8% 0 .0% Woodchurch 2 .2% 0 .0% 2 1.8% 0 .0% 0 .0% 0 .0% 0 .0% Kingswood 2 .2% 0 .0% 2 1.7% 0 .0% 0 .0% 0 .0% 0 .0% Teynham 2 .2% 0 .0% 0 .0% 2 1.3% 0 .0% 0 .0% 0 .0% Chalks Village 2 .2% 0 .0% 0 .0% 1 .6% 0 .0% 1 .8% 0 .0% Newington 2 .2% 0 .0% 0 .0% 1 .6% 0 .0% 1 .8% 0 .0% Coxheath, Maidstone 2 .2% 0 .0% 2 1.6% 0 .0% 0 .0% 0 .0% 0 .0% Other Cliffe 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 2 1.4% 0 .0% Lordswood 2 .2% 0 .0% 0 .0% 0 .0% 2 .7% 0 .0% 0 .0% Marden 1 .2% 0 .0% 1 1.4% 0 .0% 0 .0% 0 .0% 0 .0% Parkwood 1 .1% 1 .6% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Paddock Wood Village 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .8% Snodland 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .8% Kemsley 1 .1% 0 .0% 0 .0% 1 .8% 0 .0% 0 .0% 0 .0% Sidcup 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .7% West Wickham 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .7% Singlewell 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 1 .8% 0 .0% Swanley 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .6% Upchurch 1 .1% 0 .0% 0 .0% 1 .6% 0 .0% 0 .0% 0 .0% Luton 1 .1% 0 .0% 0 .0% 0 .0% 1 .4% 0 .0% 0 .0% St Marys Island 1 .1% 0 .0% 0 .0% 0 .0% 1 .4% 0 .0% 0 .0% High Halden 1 .1% 0 .0% 1 .8% 0 .0% 0 .0% 0 .0% 0 .0% Madginford 1 .1% 1 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Hawkhurst 1 .1% 0 .0% 1 .7% 0 .0% 0 .0% 0 .0% 0 .0% Pluckley 1 .1% 0 .0% 1 .7% 0 .0% 0 .0% 0 .0% 0 .0% Cuxton 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .5% Kemsing 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .5% Leigh 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .5% Hildenborough 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .5% Twydall Green 1 .1% 0 .0% 0 .0% 0 .0% 1 .3% 0 .0% 0 .0% Alresford 1 .1% 1 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%

J11146 Maidstone Household Survey - Main Results Tabulations (Weighted)- With Exclusions RMG:Clarity January 2013 Page 6 Q5. Where does your household do most of its shopping for clothing and footwear? Base: Excludes internet/ dont do/ mail order/ shopping channel Zone responses 1 2 3 4 5 6 Num % Num % Num % Num % Num % Num % Num % Base: Excludes internet/ dont do/ 901 100.0% 181 100.0% 111 100.0% 132 100.0% 223 100.0% 118 100.0% 136 100.0% mail order/ shopping channel responses Maidstone Town Centre; including 302 33.5% 147 80.9% 46 41.2% 34 25.5% 28 12.5% 1 .6% 47 34.7% Fremlins Walk and The Mall (previously known as The Chequers Centre) Bluewater Shopping Centre 179 19.9% 16 8.9% 11 10.3% 11 8.1% 47 21.0% 43 36.3% 52 37.9% Chatham Town Centre 92 10.2% 1 .8% 0 .0% 10 7.8% 76 34.1% 4 3.3% 0 .0% Gravesend Town Centre 54 6.0% 0 .0% 0 .0% 0 .0% 1 .6% 45 37.7% 8 6.1% Tunbridge Wells Town Centre 40 4.5% 1 .3% 32 28.6% 0 .0% 0 .0% 0 .0% 8 5.8% Hempstead Valley Shopping Centre 36 4.0% 3 1.6% 0 .0% 7 5.3% 22 10.1% 2 2.1% 1 1.1% Canterbury City Centre 21 2.3% 0 .0% 6 5.0% 15 11.5% 0 .0% 0 .0% 0 .0% Gillingham Town Centre 18 2.0% 0 .0% 0 .0% 3 2.0% 14 6.2% 2 1.3% 0 .0% Sittingbourne Town Centre 13 1.4% 1 .5% 0 .0% 12 9.1% 0 .0% 0 .0% 0 .0% Sheerness 13 1.4% 0 .0% 0 .0% 13 9.6% 0 .0% 0 .0% 0 .0% Retail Parks, retail warehouses 11 1.2% 0 .0% 0 .0% 5 3.6% 5 2.3% 1 .7% 0 .0% and superstores in Gillingham Ashford Designer Outlet Centre 8 .9% 3 1.8% 4 4.0% 1 .6% 0 .0% 0 .0% 0 .0% Strood 8 .9% 0 .0% 0 .0% 0 .0% 5 2.2% 4 3.0% 0 .0% Ashford Town Centre 7 .8% 0 .0% 4 4.0% 3 2.1% 0 .0% 0 .0% 0 .0% Elsewhere in Maidstone 5 .6% 2 .8% 0 .0% 2 1.3% 1 .3% 0 .0% 1 .8% Retail Parks, retail warehouses 5 .5% 0 .0% 0 .0% 0 .0% 1 .6% 3 2.8% 0 .0% and superstores in Gravesend Other Retail Parks, retail 5 .5% 0 .0% 0 .0% 0 .0% 5 2.0% 0 .0% 0 .0% warehouses and superstores in Chatham Tonbridge Town Centre 4 .4% 0 .0% 1 .7% 0 .0% 0 .0% 2 1.3% 1 1.1% Rainham 4 .4% 0 .0% 0 .0% 1 .6% 3 1.2% 0 .0% 0 .0% Bromley Town Centre 3 .4% 0 .0% 0 .0% 0 .0% 1 .6% 0 .0% 2 1.4% Retail Parks, retail warehouses 3 .3% 0 .0% 0 .0% 3 2.1% 0 .0% 0 .0% 0 .0% and superstores in Sittingbourne

Other Retail Parks, retail 3 .3% 0 .0% 2 1.6% 1 .6% 0 .0% 0 .0% 0 .0% warehouses and superstores in Ashford Dockside Outlet Centre, Chatham 3 .3% 0 .0% 0 .0% 1 .8% 1 .4% 1 .6% 0 .0% Sevenoaks Town Centre 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 2 1.7% Elsewhere in Chatham 2 .3% 0 .0% 0 .0% 0 .0% 2 1.0% 0 .0% 0 .0% Dartford Town Centre 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 2 1.7% Elsewhere in Tunbridge Wells 2 .2% 0 .0% 1 .7% 1 .8% 0 .0% 0 .0% 0 .0% West Malling 2 .2% 1 .4% 0 .0% 0 .0% 0 .0% 0 .0% 1 .7% Faversham 2 .2% 0 .0% 0 .0% 1 .6% 0 .0% 1 .6% 0 .0% Larkfield 2 .2% 1 .3% 0 .0% 0 .0% 0 .0% 0 .0% 1 .7% Kings Hill 1 .2% 1 .4% 0 .0% 0 .0% 0 .0% 0 .0% 1 .5% Elsewhere in Gillingham 1 .2% 0 .0% 0 .0% 0 .0% 1 .6% 0 .0% 0 .0% Other retail warehouses in 1 .1% 1 .7% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Maidstone Elsewhere in Tonbridge 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 1 .9% 0 .0% Headcorn (District Centre) 1 .1% 0 .0% 1 1.0% 0 .0% 0 .0% 0 .0% 0 .0% Margate 1 .1% 0 .0% 0 .0% 1 .8% 0 .0% 0 .0% 0 .0% Croydon Town Centre 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .7% St Peters Street Retail Park, 1 .1% 0 .0% 0 .0% 1 .7% 0 .0% 0 .0% 0 .0% Maidstone Retail Parks, retail warehouses 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 1 .7% 0 .0% and superstores in Dartford Elsewhere in Gravesend 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 1 .7% 0 .0% Elsewhere in Sittingbourne 1 .1% 0 .0% 0 .0% 1 .6% 0 .0% 0 .0% 0 .0% Tenterden 1 .1% 0 .0% 1 .7% 0 .0% 0 .0% 0 .0% 0 .0% Retail Parks, retail warehouses 1 .1% 0 .0% 1 .7% 0 .0% 0 .0% 0 .0% 0 .0% and superstores in Tunbridge Wells (c… J11146 Maidstone Household Survey - Main Results Tabulations (Weighted)- With Exclusions RMG:Clarity January 2013 Page 7 Q5. Where does your household do most of its shopping for clothing and footwear? Base: Excludes internet/ dont do/ mail order/ shopping channel Zone responses 1 2 3 4 5 6 Num % Num % Num % Num % Num % Num % Num % South Aylesford Retail Park; 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .5% including Sainsbury’s London Road Retail Park, 1 .1% 0 .0% 0 .0% 0 .0% 1 .3% 0 .0% 0 .0% Maidstone Rochester 1 .1% 0 .0% 0 .0% 0 .0% 1 .3% 0 .0% 0 .0% London 14 1.5% 2 1.0% 0 .0% 0 .0% 4 1.6% 5 4.1% 4 2.7% Lakeside Shopping Centre, West 7 .8% 1 .5% 1 .7% 1 .7% 0 .0% 4 3.0% 1 .6% Thurrock, Grays Varies/ shop around 6 .6% 1 .3% 1 .7% 3 2.6% 1 .3% 0 .0% 0 .0% Abroad 2 .3% 1 .4% 0 .0% 0 .0% 1 .4% 0 .0% 1 .5% Medway Towns 1 .2% 0 .0% 0 .0% 1 1.1% 0 .0% 0 .0% 0 .0% Thurrock 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .8% Other Isle of Sheppey 1 .1% 0 .0% 0 .0% 1 .8% 0 .0% 0 .0% 0 .0% Lewes, East Sussex 1 .1% 0 .0% 0 .0% 1 .7% 0 .0% 0 .0% 0 .0% Manchester 1 .1% 0 .0% 0 .0% 0 .0% 1 .4% 0 .0% 0 .0% Walderslade 1 .1% 0 .0% 0 .0% 0 .0% 1 .4% 0 .0% 0 .0% Essex 1 .1% 1 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Stratford 1 .1% 0 .0% 0 .0% 0 .0% 1 .3% 0 .0% 0 .0% Portsmouth 1 .1% 0 .0% 0 .0% 0 .0% 1 .3% 0 .0% 0 .0%

Q6. Where does your household do most of its shopping for furniture, carpets and other floor coverings? Base: Excludes internet/ dont do/ dont know/ mail order/ shopping Zone channel responses 1 2 3 4 5 6 Num % Num % Num % Num % Num % Num % Num % Base: Excludes internet/ dont do/ 764 100.0% 150 100.0% 95 100.0% 121 100.0% 191 100.0% 94 100.0% 113 100.0% dont know/ mail order/ shopping channel responses (c…

J11146 Maidstone Household Survey - Main Results Tabulations (Weighted)- With Exclusions RMG:Clarity January 2013 Page 8 Q6. Where does your household do most of its shopping for furniture, carpets and other floor coverings? Base: Excludes internet/ dont do/ dont know/ mail order/ shopping Zone channel responses 1 2 3 4 5 6 Num % Num % Num % Num % Num % Num % Num % Maidstone Town Centre; including 109 14.3% 57 38.1% 18 18.5% 13 10.6% 9 4.9% 2 1.7% 11 9.6% Fremlins Walk and The Mall (previously known as The Chequers Centre) South Aylesford Retail Park; 92 12.0% 41 27.6% 11 11.1% 4 3.7% 10 5.0% 0 .0% 26 22.9% including Sainsbury’s Retail Parks, retail warehouses 46 6.0% 1 .4% 0 .0% 3 2.2% 41 21.4% 2 1.7% 0 .0% and superstores in Gillingham Bluewater Shopping Centre 42 5.4% 7 4.9% 4 3.8% 0 .0% 8 4.0% 13 14.0% 10 8.8% Retail Parks, retail warehouses 37 4.8% 0 .0% 0 .0% 36 29.6% 0 .0% 1 1.2% 0 .0% and superstores in Sittingbourne Retail Parks, retail warehouses 36 4.7% 1 .5% 24 25.7% 1 .9% 0 .0% 0 .0% 10 8.9% and superstores in Tunbridge Wells Strood 27 3.5% 0 .0% 0 .0% 0 .0% 17 9.0% 5 5.8% 4 3.7% Retail Parks, retail warehouses 24 3.1% 0 .0% 0 .0% 2 1.5% 1 .4% 17 18.5% 4 3.5% and superstores in Gravesend London Road Retail Park, 23 3.1% 8 5.3% 6 6.2% 3 2.3% 4 2.1% 1 .9% 2 1.8% Maidstone Other retail warehouses in 22 2.8% 10 6.6% 2 2.6% 1 1.2% 5 2.7% 1 1.2% 1 1.3% Maidstone Rochester 19 2.5% 2 1.5% 0 .0% 0 .0% 14 7.6% 1 .7% 2 1.6% Gravesend Town Centre 19 2.5% 0 .0% 0 .0% 0 .0% 1 .7% 18 18.6% 0 .0% Sittingbourne Town Centre 18 2.4% 0 .0% 0 .0% 18 14.5% 0 .0% 0 .0% 1 .6% Chatham Town Centre 17 2.2% 0 .0% 0 .0% 1 .7% 16 8.1% 1 .7% 0 .0% Elsewhere in Maidstone 15 2.0% 5 3.4% 1 .8% 4 3.7% 2 1.1% 2 1.8% 1 1.0% Other Retail Parks, retail 15 2.0% 1 1.0% 0 .0% 0 .0% 11 6.0% 2 1.7% 1 .6% warehouses and superstores in Chatham Tunbridge Wells Town Centre 13 1.7% 2 1.6% 8 8.4% 0 .0% 0 .0% 0 .0% 2 2.0% Sheerness 12 1.6% 0 .0% 0 .0% 11 9.0% 0 .0% 2 1.7% 0 .0% Rainham 10 1.3% 0 .0% 0 .0% 1 .9% 9 4.8% 0 .0% 0 .0% Gillingham Town Centre 10 1.3% 0 .0% 0 .0% 1 .7% 9 4.9% 0 .0% 0 .0% Canterbury City Centre 7 .9% 0 .0% 2 1.8% 5 4.2% 0 .0% 0 .0% 0 .0% Other Retail Parks, retail 6 .8% 0 .0% 6 6.7% 0 .0% 0 .0% 0 .0% 0 .0% warehouses and superstores in Ashford Retail Parks, retail warehouses 6 .7% 0 .0% 0 .0% 0 .0% 0 .0% 3 2.8% 3 2.6% and superstores in Dartford Elsewhere in Gravesend 5 .7% 0 .0% 0 .0% 0 .0% 0 .0% 5 5.6% 0 .0% Retail Parks, retail warehouses 5 .6% 0 .0% 0 .0% 5 3.8% 0 .0% 0 .0% 0 .0% and superstores in Canterbury Dartford Town Centre 5 .6% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 5 4.0% Farleigh Hill Retail Park, Tovil, 4 .5% 1 .8% 0 .0% 0 .0% 1 .4% 0 .0% 2 1.6% Maidstone Sevenoaks Town Centre 3 .4% 0 .0% 0 .0% 0 .0% 0 .0% 1 .9% 3 2.3% Elsewhere in Gillingham 3 .4% 0 .0% 0 .0% 0 .0% 3 1.8% 0 .0% 0 .0% Tonbridge Town Centre 3 .4% 0 .0% 1 .8% 0 .0% 0 .0% 0 .0% 2 2.2% Mid-Kent Shopping Centre, 3 .4% 0 .0% 1 .9% 0 .0% 2 1.2% 0 .0% 0 .0% Allington Park (District Centre); including Waitrose, Maidstone Elsewhere in Chatham 3 .4% 0 .0% 0 .0% 0 .0% 3 1.6% 0 .0% 0 .0% Retail Parks, retail warehouses 3 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 3 2.7% and superstores in Sevenoaks Retail Parks, retail warehouses 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 2 1.7% 1 .8% and superstores in Bromley Paddock Wood 2 .3% 0 .0% 2 2.3% 0 .0% 0 .0% 0 .0% 0 .0% Larkfield 2 .3% 2 1.3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Ashford Town Centre 2 .2% 0 .0% 2 2.0% 0 .0% 0 .0% 0 .0% 0 .0% Retail Parks, retail warehouses 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 2 1.6% and superstores in Tonbridge St Peters Street Retail Park, 2 .2% 0 .0% 1 .9% 0 .0% 1 .4% 0 .0% 0 .0% Maidstone Elsewhere in Ashford 2 .2% 0 .0% 2 1.8% 0 .0% 0 .0% 0 .0% 0 .0% (c… J11146 Maidstone Household Survey - Main Results Tabulations (Weighted)- With Exclusions RMG:Clarity January 2013 Page 9 Q6. Where does your household do most of its shopping for furniture, carpets and other floor coverings? Base: Excludes internet/ dont do/ dont know/ mail order/ shopping Zone channel responses 1 2 3 4 5 6 Num % Num % Num % Num % Num % Num % Num % Elsewhere in Larkfield 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 2 1.4% Hempstead Valley Shopping Centre 2 .2% 0 .0% 0 .0% 0 .0% 2 .8% 0 .0% 0 .0% Elsewhere in Tunbridge Wells 1 .2% 0 .0% 1 .8% 0 .0% 0 .0% 0 .0% 1 .6% Martin Square (District Centre); 1 .2% 1 .8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% including Morrisons, Larkfield Tenterden 1 .2% 1 .8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Elsewhere in Aylesford 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.0% Coxheath (District Centre) 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.2% 0 .0% Headcorn (District Centre) 1 .1% 0 .0% 1 1.2% 0 .0% 0 .0% 0 .0% 0 .0% Ashford Designer Outlet Centre 1 .1% 0 .0% 0 .0% 1 .9% 0 .0% 0 .0% 0 .0% Elsewhere in Bromley 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .8% Cranbrook 1 .1% 0 .0% 1 .9% 0 .0% 0 .0% 0 .0% 0 .0% West Malling 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .8% Faversham 1 .1% 0 .0% 0 .0% 1 .7% 0 .0% 0 .0% 0 .0% Dockside Outlet Centre, Chatham 1 .1% 1 .5% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Snodland 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .6% Bromley Town Centre 1 .1% 0 .0% 0 .0% 0 .0% 1 .4% 0 .0% 0 .0% Retail Parks, retail warehouses 1 .1% 0 .0% 0 .0% 0 .0% 1 .4% 0 .0% 0 .0% and superstores in Croydon Lakeside Shopping Centre, West 31 4.0% 3 2.0% 1 1.2% 2 1.4% 9 4.7% 11 11.2% 5 4.7% Thurrock, Grays Varies/ shop around 9 1.2% 2 1.0% 0 .0% 4 3.3% 2 1.1% 0 .0% 2 1.6% West Thurrock 7 .9% 0 .0% 0 .0% 1 1.2% 1 .4% 2 2.4% 2 2.0% London 3 .4% 0 .0% 0 .0% 1 .7% 2 1.1% 0 .0% 0 .0% Orpington 3 .4% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.2% 2 1.4% Supplied through trade 3 .4% 0 .0% 0 .0% 1 1.2% 1 .7% 0 .0% 0 .0% connections Northfleet 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 2 1.8% 0 .0% Kent 2 .2% 0 .0% 0 .0% 1 .7% 0 .0% 1 .9% 0 .0% Charlton 1 .2% 0 .0% 0 .0% 0 .0% 1 .7% 0 .0% 0 .0% Other Tovil 1 .2% 1 .8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Vigo, Gravesend 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.0% Eastry 1 .1% 0 .0% 0 .0% 1 .7% 0 .0% 0 .0% 0 .0% Horsted 1 .1% 0 .0% 0 .0% 0 .0% 1 .4% 0 .0% 0 .0% South Shields 1 .1% 0 .0% 1 .8% 0 .0% 0 .0% 0 .0% 0 .0% Stone 1 .1% 1 .5% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Charing 1 .1% 0 .0% 1 .8% 0 .0% 0 .0% 0 .0% 0 .0% Abroad 1 .1% 0 .0% 0 .0% 0 .0% 1 .4% 0 .0% 0 .0% Eastbourne 1 .1% 0 .0% 0 .0% 0 .0% 1 .4% 0 .0% 0 .0% Quarry Wood 1 .1% 0 .0% 0 .0% 0 .0% 1 .4% 0 .0% 0 .0% Alresford 1 .1% 1 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%

Q7. Where does your household do most of its shopping for household textiles and soft furnishings, including bedding? Base: Excludes internet/ dont do/ dont know/ mail order/ shopping Zone channel responses 1 2 3 4 5 6 Num % Num % Num % Num % Num % Num % Num % Base: Excludes internet/ dont do/ 828 100.0% 167 100.0% 102 100.0% 126 100.0% 199 100.0% 107 100.0% 127 100.0% dont know/ mail order/ shopping channel responses (c…

J11146 Maidstone Household Survey - Main Results Tabulations (Weighted)- With Exclusions RMG:Clarity January 2013 Page 10 Q7. Where does your household do most of its shopping for household textiles and soft furnishings, including bedding? Base: Excludes internet/ dont do/ dont know/ mail order/ shopping Zone channel responses 1 2 3 4 5 6 Num % Num % Num % Num % Num % Num % Num % Maidstone Town Centre; including 151 18.2% 78 47.0% 20 19.7% 12 9.5% 18 8.8% 0 .0% 23 18.0% Fremlins Walk and The Mall (previously known as The Chequers Centre) Bluewater Shopping Centre 90 10.9% 10 6.3% 4 3.6% 3 2.2% 21 10.6% 24 22.3% 29 22.5% London Road Retail Park, 62 7.5% 30 17.9% 8 8.1% 4 2.9% 5 2.6% 3 2.8% 12 9.5% Maidstone Retail Parks, retail warehouses 60 7.3% 0 .0% 0 .0% 54 42.5% 5 2.7% 1 1.0% 0 .0% and superstores in Sittingbourne South Aylesford Retail Park; 42 5.0% 21 12.4% 5 4.7% 2 1.8% 2 1.2% 0 .0% 12 9.2% including Sainsbury’s Chatham Town Centre 41 5.0% 0 .0% 0 .0% 0 .0% 41 20.4% 1 .7% 0 .0% Gravesend Town Centre 40 4.8% 0 .0% 0 .0% 0 .0% 0 .0% 35 32.6% 5 3.8% Strood 29 3.5% 0 .0% 0 .0% 0 .0% 17 8.6% 7 7.0% 4 3.3% Retail Parks, retail warehouses 24 2.9% 1 .4% 21 20.3% 0 .0% 0 .0% 2 1.5% 1 .7% and superstores in Tunbridge Wells Retail Parks, retail warehouses 22 2.7% 0 .0% 0 .0% 0 .0% 22 10.8% 1 .8% 0 .0% and superstores in Gillingham Tunbridge Wells Town Centre 18 2.2% 1 .4% 12 11.5% 1 .7% 0 .0% 0 .0% 5 3.9% Sittingbourne Town Centre 18 2.2% 0 .0% 0 .0% 17 13.6% 1 .3% 0 .0% 0 .0% Sheerness 16 2.0% 0 .0% 0 .0% 16 13.0% 0 .0% 0 .0% 0 .0% Elsewhere in Maidstone 16 1.9% 7 4.4% 1 .8% 2 1.5% 3 1.3% 1 .7% 3 2.0% Hempstead Valley Shopping Centre 15 1.8% 0 .0% 0 .0% 2 2.0% 13 6.4% 0 .0% 0 .0% Gillingham Town Centre 14 1.7% 0 .0% 0 .0% 0 .0% 14 6.9% 0 .0% 0 .0% Retail Parks, retail warehouses 12 1.5% 0 .0% 0 .0% 0 .0% 1 .4% 11 10.0% 1 .7% and superstores in Gravesend Other retail warehouses in 12 1.5% 4 2.2% 5 4.7% 0 .0% 1 .6% 2 2.0% 0 .0% Maidstone Rochester 9 1.1% 0 .0% 0 .0% 0 .0% 7 3.3% 1 .7% 2 1.5% Rainham 9 1.1% 0 .0% 0 .0% 0 .0% 9 4.5% 0 .0% 0 .0% 8 1.0% 0 .0% 0 .0% 0 .0% 4 2.2% 4 3.7% 0 .0% Dockside Outlet Centre, Chatham Canterbury City Centre 7 .9% 0 .0% 2 2.4% 5 3.8% 0 .0% 0 .0% 0 .0% Retail Parks, retail warehouses 6 .7% 0 .0% 0 .0% 0 .0% 0 .0% 2 1.8% 4 3.1% and superstores in Dartford Sevenoaks Town Centre 6 .7% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 6 4.6% Other Retail Parks, retail 6 .7% 0 .0% 6 5.4% 0 .0% 0 .0% 0 .0% 0 .0% warehouses and superstores in Ashford Other Retail Parks, retail 5 .6% 0 .0% 0 .0% 0 .0% 4 2.1% 0 .0% 1 .6% warehouses and superstores in Chatham Dartford Town Centre 5 .6% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.0% 4 2.9% Tonbridge Town Centre 4 .5% 0 .0% 1 .8% 0 .0% 0 .0% 0 .0% 3 2.7% St Peters Street Retail Park, 4 .5% 2 1.3% 1 .9% 1 .7% 0 .0% 0 .0% 0 .0% Maidstone Elsewhere in Aylesford 3 .4% 2 1.4% 0 .0% 0 .0% 0 .0% 0 .0% 1 .7% Elsewhere in Sittingbourne 3 .4% 0 .0% 0 .0% 2 1.9% 1 .3% 0 .0% 0 .0% Retail Parks, retail warehouses 3 .4% 1 .4% 2 2.2% 0 .0% 0 .0% 0 .0% 0 .0% and superstores in Canterbury Bromley Town Centre 3 .3% 0 .0% 1 .7% 0 .0% 1 .6% 0 .0% 1 .7% Ashford Town Centre 3 .3% 0 .0% 3 2.6% 0 .0% 0 .0% 0 .0% 0 .0% Morrisons at Sutton Road, 3 .3% 2 .9% 1 1.1% 0 .0% 0 .0% 0 .0% 0 .0% Maidstone Mid-Kent Shopping Centre, 2 .3% 1 .4% 1 .9% 0 .0% 1 .4% 0 .0% 0 .0% Allington Park (District Centre); including Waitrose, Maidstone Elsewhere in Chatham 2 .3% 0 .0% 0 .0% 0 .0% 2 1.1% 0 .0% 0 .0% Paddock Wood 2 .3% 0 .0% 2 2.1% 0 .0% 0 .0% 0 .0% 0 .0% West Malling 2 .2% 0 .0% 0 .0% 0 .0% 1 .4% 0 .0% 1 .7% Elsewhere in Gravesend 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 2 1.6% 0 .0% Elsewhere in Larkfield 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 2 1.3% Cranbrook 2 .2% 0 .0% 2 1.6% 0 .0% 0 .0% 0 .0% 0 .0% (c… J11146 Maidstone Household Survey - Main Results Tabulations (Weighted)- With Exclusions RMG:Clarity January 2013 Page 11 Q7. Where does your household do most of its shopping for household textiles and soft furnishings, including bedding? Base: Excludes internet/ dont do/ dont know/ mail order/ shopping Zone channel responses 1 2 3 4 5 6 Num % Num % Num % Num % Num % Num % Num % Larkfield 2 .2% 1 .5% 0 .0% 0 .0% 0 .0% 0 .0% 1 .6% Retail Parks, retail warehouses 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .9% and superstores in Sevenoaks Retail Parks, retail warehouses 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .9% and superstores in Tonbridge Headcorn (District Centre) 1 .1% 0 .0% 1 1.1% 0 .0% 0 .0% 0 .0% 0 .0% Tenterden 1 .1% 0 .0% 1 .9% 0 .0% 0 .0% 0 .0% 0 .0% Elsewhere in Gillingham 1 .1% 0 .0% 0 .0% 0 .0% 1 .4% 0 .0% 0 .0%

Faversham 1 .1% 0 .0% 0 .0% 1 .7% 0 .0% 0 .0% 0 .0% Ashford Designer Outlet Centre 1 .1% 0 .0% 1 .8% 0 .0% 0 .0% 0 .0% 0 .0% Elsewhere in Tunbridge Wells 1 .1% 0 .0% 1 .7% 0 .0% 0 .0% 0 .0% 0 .0% Lunsford Park; including Tesco 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .6% Extra, Lunsford Snodland 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .6% Sainsbury’s at Romney Place, 1 .1% 1 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Maidstone Lakeside Shopping Centre, West 16 1.9% 2 1.4% 0 .0% 0 .0% 2 1.2% 9 8.3% 2 1.5% Thurrock Way, Grays Varies/ shop around 7 .8% 2 1.1% 1 .7% 2 1.8% 1 .6% 0 .0% 1 .7% London 2 .2% 0 .0% 0 .0% 0 .0% 1 .6% 1 .7% 0 .0% Swanley 1 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.1% Allington 1 .1% 1 .7% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Thurrock 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .9% Other Hastings 1 .1% 0 .0% 1 1.1% 0 .0% 0 .0% 0 .0% 0 .0% Isle of Sheppey 1 .1% 0 .0% 0 .0% 1 .8% 0 .0% 0 .0% 0 .0% Barking 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 1 .8% 0 .0% Queenborough 1 .1% 0 .0% 0 .0% 1 .7% 0 .0% 0 .0% 0 .0% Walderslade 1 .1% 0 .0% 0 .0% 0 .0% 1 .4% 0 .0% 0 .0% Bexhill on Sea 1 .1% 0 .0% 1 .8% 0 .0% 0 .0% 0 .0% 0 .0% Stone 1 .1% 1 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%

Q8. Where does your household do most of its shopping for household appliances, such as fridges, washing machines, kettles or hairdryers? Base: Excludes internet/ dont do/ dont know/ mail order/ shopping Zone channel responses 1 2 3 4 5 6 Num % Num % Num % Num % Num % Num % Num % Base: Excludes internet/ dont do/ 769 100.0% 157 100.0% 92 100.0% 111 100.0% 190 100.0% 103 100.0% 117 100.0% dont know/ mail order/ shopping channel responses (c…

J11146 Maidstone Household Survey - Main Results Tabulations (Weighted)- With Exclusions RMG:Clarity January 2013 Page 12 Q8. Where does your household do most of its shopping for household appliances, such as fridges, washing machines, kettles or hairdryers? Base: Excludes internet/ dont do/ dont know/ mail order/ shopping Zone channel responses 1 2 3 4 5 6 Num % Num % Num % Num % Num % Num % Num % South Aylesford Retail Park; 115 14.9% 60 38.2% 15 16.0% 2 1.5% 5 2.8% 0 .0% 33 28.4% including Sainsbury’s Maidstone Town Centre; including 64 8.3% 35 22.1% 8 8.6% 2 1.9% 8 4.1% 0 .0% 12 9.9% Fremlins Walk and The Mall (previously known as The Chequers Centre) Bluewater Shopping Centre 63 8.2% 6 3.9% 3 3.1% 2 2.1% 11 5.9% 28 27.1% 13 11.0% Rochester 62 8.0% 1 .8% 1 .9% 3 3.1% 49 25.7% 3 2.6% 5 3.9% Retail Parks, retail warehouses 52 6.7% 1 .5% 0 .0% 51 45.9% 0 .0% 0 .0% 0 .0% and superstores in Sittingbourne Retail Parks, retail warehouses 38 5.0% 1 .4% 32 34.9% 0 .0% 0 .0% 0 .0% 5 4.7% and superstores in Tunbridge Wells Other Retail Parks, retail 38 4.9% 1 .9% 0 .0% 0 .0% 32 16.6% 4 4.1% 1 .6% warehouses and superstores in Chatham Retail Parks, retail warehouses 32 4.2% 0 .0% 0 .0% 0 .0% 2 1.0% 27 26.0% 4 3.1% and superstores in Gravesend Chatham Town Centre 32 4.1% 0 .0% 0 .0% 0 .0% 31 16.4% 1 .7% 0 .0% Gravesend Town Centre 29 3.8% 0 .0% 0 .0% 0 .0% 1 .4% 27 26.0% 2 1.4% Elsewhere in Maidstone 24 3.1% 17 10.9% 0 .0% 2 1.8% 3 1.4% 1 .8% 1 .9% London Road Retail Park, 23 3.0% 10 6.6% 4 4.7% 3 2.4% 0 .0% 0 .0% 6 4.9% Maidstone Sittingbourne Town Centre 21 2.8% 0 .0% 0 .0% 21 19.2% 0 .0% 0 .0% 0 .0% Other retail warehouses in 13 1.7% 8 4.9% 4 4.8% 1 .8% 0 .0% 0 .0% 0 .0% Maidstone Hempstead Valley Shopping Centre 12 1.6% 2 1.4% 0 .0% 0 .0% 10 5.3% 0 .0% 0 .0% Retail Parks, retail warehouses 12 1.5% 0 .0% 0 .0% 3 2.4% 9 4.8% 0 .0% 0 .0% and superstores in Gillingham Strood 11 1.5% 0 .0% 0 .0% 0 .0% 6 3.1% 5 4.6% 1 .7% Other Retail Parks, retail 10 1.3% 1 .5% 10 10.3% 0 .0% 0 .0% 0 .0% 0 .0% warehouses and superstores in Ashford

Sheerness 10 1.3% 0 .0% 0 .0% 10 8.9% 0 .0% 0 .0% 0 .0% Tunbridge Wells Town Centre 9 1.1% 0 .0% 4 4.7% 0 .0% 0 .0% 0 .0% 4 3.7% Gillingham Town Centre 8 1.0% 0 .0% 0 .0% 1 .9% 7 3.5% 0 .0% 0 .0% Elsewhere in Aylesford 7 1.0% 5 2.9% 0 .0% 0 .0% 1 .4% 0 .0% 2 1.7% Retail Parks, retail warehouses 7 .9% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 7 6.2% and superstores in Sevenoaks Elsewhere in Chatham 5 .6% 0 .0% 0 .0% 0 .0% 5 2.6% 0 .0% 0 .0% St Peters Street Retail Park, 5 .6% 3 1.9% 1 .9% 0 .0% 0 .0% 0 .0% 1 .8% Maidstone Dockside Outlet Centre, Chatham 5 .6% 0 .0% 0 .0% 0 .0% 2 1.2% 2 1.5% 1 .6% Mid-Kent Shopping Centre, 4 .5% 2 1.3% 0 .0% 0 .0% 2 .8% 0 .0% 0 .0% Allington Park (District Centre); including Waitrose, Maidstone Retail Parks, retail warehouses 3 .4% 0 .0% 0 .0% 0 .0% 0 .0% 1 .8% 3 2.2% and superstores in Dartford Rainham 3 .3% 0 .0% 0 .0% 0 .0% 3 1.4% 0 .0% 0 .0% Larkfield 2 .3% 1 .5% 0 .0% 0 .0% 0 .0% 0 .0% 2 1.4% Morrisons at Sutton Road, 2 .3% 1 .5% 2 1.7% 0 .0% 0 .0% 0 .0% 0 .0% Maidstone Canterbury City Centre 2 .3% 0 .0% 0 .0% 2 2.0% 0 .0% 0 .0% 0 .0% Cranbrook 2 .3% 0 .0% 2 2.5% 0 .0% 0 .0% 0 .0% 0 .0% Elsewhere in Larkfield 2 .3% 1 .5% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.2% Faversham 2 .2% 0 .0% 0 .0% 2 1.7% 0 .0% 0 .0% 0 .0% Retail Parks, retail warehouses 2 .2% 0 .0% 0 .0% 2 1.7% 0 .0% 0 .0% 0 .0% and superstores in Canterbury Bromley Town Centre 2 .2% 0 .0% 0 .0% 1 .8% 0 .0% 0 .0% 1 .7% Tonbridge Town Centre 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 2 1.4% Elsewhere in Tunbridge Wells 2 .2% 0 .0% 2 1.7% 0 .0% 0 .0% 0 .0% 0 .0% Folkestone Town Centre 2 .2% 0 .0% 0 .0% 0 .0% 2 .8% 0 .0% 0 .0% Sevenoaks Town Centre 1 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.2% (c… J11146 Maidstone Household Survey - Main Results Tabulations (Weighted)- With Exclusions RMG:Clarity January 2013 Page 13 Q8. Where does your household do most of its shopping for household appliances, such as fridges, washing machines, kettles or hairdryers? Base: Excludes internet/ dont do/ dont know/ mail order/ shopping Zone channel responses 1 2 3 4 5 6 Num % Num % Num % Num % Num % Num % Num % Elsewhere in Sittingbourne 1 .2% 0 .0% 0 .0% 1 1.3% 0 .0% 0 .0% 0 .0% Dartford Town Centre 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .9% Ashford Designer Outlet Centre 1 .1% 0 .0% 1 .9% 0 .0% 0 .0% 0 .0% 0 .0% Tenterden 1 .1% 0 .0% 1 .9% 0 .0% 0 .0% 0 .0% 0 .0% Elsewhere in Gravesend 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .7% Ashford Town Centre 1 .1% 0 .0% 1 .9% 0 .0% 0 .0% 0 .0% 0 .0% Paddock Wood 1 .1% 0 .0% 1 .8% 0 .0% 0 .0% 0 .0% 0 .0% Kings Hill 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .6% Snodland 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .6% West Malling 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .6% Lunsford Park; including Tesco 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 1 .7% 0 .0% Extra, Lunsford Elsewhere in Gillingham 1 .1% 0 .0% 0 .0% 0 .0% 1 .4% 0 .0% 0 .0% Varies/ shop around 4 .5% 1 .4% 1 1.6% 1 .7% 0 .0% 0 .0% 1 .8% Lakeside Shopping Centre, West 3 .4% 0 .0% 0 .0% 0 .0% 0 .0% 3 2.8% 0 .0% Thurrock, Grays Orpington 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 2 2.0% Crayford 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 1 .7% 1 .8% Bexley Heath 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .9% Isle of Sheppey 1 .1% 0 .0% 0 .0% 1 .9% 0 .0% 0 .0% 0 .0% Sidcup 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .8% Other Northfleet 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 1 .8% 0 .0% Tavistock 1 .1% 0 .0% 0 .0% 0 .0% 1 .4% 0 .0% 0 .0% Walderslade 1 .1% 0 .0% 0 .0% 0 .0% 1 .4% 0 .0% 0 .0% London 1 .1% 1 .5% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Stone 1 .1% 1 .5% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Swanley 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .6% Erith 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 1 .7% 0 .0% Folkestone 1 .1% 0 .0% 0 .0% 0 .0% 1 .4% 0 .0% 0 .0%

Q9. Where does your household do most of its shopping for audio-visual equipment, such as radio, TV, Hi-Fi, telephones, photographic goods and computer products? Base: Excludes internet/ dont do/ dont know/ canr remember/ mail Zone order/ shopping channel responses 1 2 3 4 5 6 Num % Num % Num % Num % Num % Num % Num % Base: Excludes internet/ dont do/ 738 100.0% 142 100.0% 90 100.0% 106 100.0% 189 100.0% 102 100.0% 109 100.0% dont know/ canr remember/ mail

order/ shopping channel responses (c…

J11146 Maidstone Household Survey - Main Results Tabulations (Weighted)- With Exclusions RMG:Clarity January 2013 Page 14 Q9. Where does your household do most of its shopping for audio-visual equipment, such as radio, TV, Hi-Fi, telephones, photographic goods and computer products? Base: Excludes internet/ dont do/ dont know/ canr remember/ mail Zone order/ shopping channel responses 1 2 3 4 5 6 Num % Num % Num % Num % Num % Num % Num % South Aylesford Retail Park; 102 13.8% 52 36.8% 16 18.2% 4 3.4% 5 2.9% 0 .0% 24 22.0% including Sainsbury’s Bluewater Shopping Centre 78 10.6% 4 3.1% 2 1.9% 3 3.0% 20 10.6% 31 30.1% 19 17.0% Maidstone Town Centre; including 78 10.5% 49 34.5% 7 7.4% 1 .8% 8 4.3% 2 1.5% 12 10.6% Fremlins Walk and The Mall (previously known as The Chequers Centre) Retail Parks, retail warehouses 50 6.8% 1 .6% 0 .0% 49 45.7% 0 .0% 0 .0% 1 .8% and superstores in Sittingbourne Rochester 48 6.5% 0 .0% 1 .9% 2 1.6% 42 22.0% 3 2.7% 1 .8% Retail Parks, retail warehouses 45 6.1% 0 .0% 34 38.3% 0 .0% 0 .0% 0 .0% 11 9.8% and superstores in Tunbridge Wells Other Retail Parks, retail 38 5.1% 2 1.5% 0 .0% 1 .9% 30 15.6% 3 3.1% 2 1.8% warehouses and superstores in Chatham Retail Parks, retail warehouses 32 4.3% 0 .0% 0 .0% 0 .0% 2 .9% 26 25.1% 5 4.2% and superstores in Gravesend Chatham Town Centre 29 3.9% 1 .4% 0 .0% 0 .0% 28 14.6% 1 .7% 0 .0% Sittingbourne Town Centre 24 3.3% 0 .0% 0 .0% 24 22.7% 0 .0% 0 .0% 0 .0% Gravesend Town Centre 21 2.8% 0 .0% 0 .0% 0 .0% 0 .0% 19 18.9% 2 1.5% Gillingham Town Centre 15 2.1% 0 .0% 0 .0% 2 1.8% 13 7.1% 0 .0% 0 .0% Strood 15 2.0% 0 .0% 0 .0% 0 .0% 7 3.8% 6 6.2% 2 1.5% London Road Retail Park, 15 2.0% 5 3.5% 4 4.8% 2 1.6% 0 .0% 0 .0% 4 3.5% Maidstone Elsewhere in Maidstone 14 1.9% 7 5.1% 0 .0% 3 2.6% 2 .8% 0 .0% 3 2.5% Retail Parks, retail warehouses 12 1.6% 0 .0% 0 .0% 1 .9% 9 4.8% 2 1.6% 0 .0% and superstores in Gillingham Other retail warehouses in 11 1.5% 6 4.3% 4 5.0% 0 .0% 1 .4% 0 .0% 0 .0% Maidstone Other Retail Parks, retail 9 1.2% 0 .0% 8 9.1% 1 1.0% 0 .0% 0 .0% 0 .0% warehouses and superstores in Ashford Sheerness 8 1.1% 0 .0% 0 .0% 8 7.5% 0 .0% 0 .0% 0 .0% Elsewhere in Aylesford 8 1.0% 3 2.2% 0 .0% 0 .0% 0 .0% 1 .7% 4 3.5% Retail Parks, retail warehouses 5 .7% 2 1.6% 1 .9% 2 1.7% 0 .0% 0 .0% 0 .0% and superstores in Canterbury Tunbridge Wells Town Centre 4 .6% 0 .0% 3 3.7% 0 .0% 0 .0% 0 .0% 1 .8% Elsewhere in Chatham 4 .5% 0 .0% 0 .0% 0 .0% 4 1.9% 0 .0% 0 .0% Retail Parks, retail warehouses 4 .5% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 4 3.3% and superstores in Sevenoaks Larkfield 4 .5% 1 .6% 1 1.2% 0 .0% 0 .0% 0 .0% 2 1.5% Elsewhere in Larkfield 3 .4% 1 .6% 0 .0% 0 .0% 0 .0% 0 .0% 2 2.1% Elsewhere in Gillingham 3 .4% 0 .0% 0 .0% 0 .0% 3 1.6% 0 .0% 0 .0% St Peters Street Retail Park, 3 .4% 1 .8% 1 1.0% 1 .8% 0 .0% 0 .0% 0 .0% Maidstone Hempstead Valley Shopping Centre 3 .4% 0 .0% 0 .0% 0 .0% 3 1.5% 0 .0% 0 .0% Rainham 3 .4% 0 .0% 0 .0% 0 .0% 3 1.5% 0 .0% 0 .0% Elsewhere in Gravesend 2 .3% 0 .0% 0 .0% 0 .0% 1 .4% 2 1.5% 0 .0% Dartford Town Centre 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 2 1.8% Mid-Kent Shopping Centre, 2 .3% 2 1.4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Allington Park (District Centre); including Waitrose, Maidstone Ashford Designer Outlet Centre 2 .2% 1 .6% 1 1.0% 0 .0% 0 .0% 0 .0% 0 .0% Faversham 2 .2% 0 .0% 0 .0% 2 1.5% 0 .0% 0 .0% 0 .0% Tonbridge Town Centre 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 2 1.5% Elsewhere in Tunbridge Wells 2 .2% 0 .0% 2 1.8% 0 .0% 0 .0% 0 .0% 0 .0% Dockside Outlet Centre, Chatham 2 .2% 0 .0% 0 .0% 0 .0% 2 .8% 0 .0% 0 .0% Retail Parks, retail warehouses 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 1 .9% 1 .7% and superstores in Dartford Morrisons at Sutton Road, 1 .2% 1 .4% 1 1.0% 0 .0% 0 .0% 0 .0% 0 .0% Maidstone (c… J11146 Maidstone Household Survey - Main Results Tabulations (Weighted)- With Exclusions RMG:Clarity January 2013 Page 15 Q9. Where does your household do most of its shopping for audio-visual equipment, such as radio, TV, Hi-Fi, telephones, photographic goods and computer products? Base: Excludes internet/ dont do/ dont know/ canr remember/ mail Zone order/ shopping channel responses 1 2 3 4 5 6 Num % Num % Num % Num % Num % Num % Num % Cranbrook 1 .2% 0 .0% 1 1.6% 0 .0% 0 .0% 0 .0% 0 .0% Sevenoaks Town Centre 1 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.3% Elsewhere in Sevenoaks 1 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.0% Whitstable 1 .1% 0 .0% 0 .0% 1 1.0% 0 .0% 0 .0% 0 .0% Bromley Town Centre 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .8% Canterbury City Centre 1 .1% 0 .0% 0 .0% 1 .8% 0 .0% 0 .0% 0 .0%

Folkestone Town Centre 1 .1% 1 .5% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Paddock Wood 1 .1% 0 .0% 1 .8% 0 .0% 0 .0% 0 .0% 0 .0% East Malling 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .7% Snodland 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .7% Sainsbury’s at Romney Place, 1 .1% 1 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Maidstone London 4 .5% 0 .0% 0 .0% 1 .8% 1 .4% 2 1.5% 1 .7% Varies/ shop around 4 .5% 1 .5% 1 1.6% 0 .0% 1 .4% 0 .0% 1 .8% Lakeside Shopping Centre, West 3 .4% 1 .5% 0 .0% 0 .0% 1 .4% 2 1.6% 0 .0% Thurrock, Grays Hempstead 3 .4% 0 .0% 0 .0% 0 .0% 3 1.5% 0 .0% 0 .0% Medway 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 2 2.0% 0 .0% Orpington 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 2 1.4% 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.1% 0 .0% Other Greenhithe Crayford 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .8% Bexley Heath 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 1 .9% 0 .0% Halstead 1 .1% 0 .0% 0 .0% 0 .0% 1 .4% 0 .0% 0 .0% Tavistock 1 .1% 0 .0% 0 .0% 0 .0% 1 .4% 0 .0% 0 .0% Walderslade 1 .1% 0 .0% 0 .0% 0 .0% 1 .4% 0 .0% 0 .0% Swanley 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .7% Folkestone 1 .1% 0 .0% 0 .0% 0 .0% 1 .4% 0 .0% 0 .0%

Q10. Where does your household do most of its shopping for hardware, DIY goods, decorating supplies and garden products? Base: Excludes internet/ dont do/ dont know/ cant remember/ mail Zone order/ shopping channel responses 1 2 3 4 5 6 Num % Num % Num % Num % Num % Num % Num % Base: Excludes internet/ dont do/ 913 100.0% 181 100.0% 111 100.0% 131 100.0% 227 100.0% 120 100.0% 142 100.0% dont know/ cant remember/ mail

order/ shopping channel responses (c…

J11146 Maidstone Household Survey - Main Results Tabulations (Weighted)- With Exclusions RMG:Clarity January 2013 Page 16 Q10. Where does your household do most of its shopping for hardware, DIY goods, decorating supplies and garden products? Base: Excludes internet/ dont do/ dont know/ cant remember/ mail Zone order/ shopping channel responses 1 2 3 4 5 6 Num % Num % Num % Num % Num % Num % Num % Retail Parks, retail warehouses 109 11.9% 1 .5% 0 .0% 9 6.9% 87 38.5% 11 9.3% 0 .0% and superstores in Gillingham Maidstone Town Centre; including 104 11.4% 84 46.4% 10 9.4% 4 2.7% 1 .6% 0 .0% 5 3.2% Fremlins Walk and The Mall (previously known as The Chequers Centre) Retail Parks, retail warehouses 80 8.7% 0 .0% 0 .0% 1 1.1% 2 .9% 65 54.2% 11 7.8% and superstores in Gravesend Retail Parks, retail warehouses 79 8.7% 1 .5% 0 .0% 78 59.6% 0 .0% 0 .0% 0 .0% and superstores in Sittingbourne Strood 62 6.8% 2 1.3% 0 .0% 0 .0% 45 19.6% 11 8.9% 5 3.5% South Aylesford Retail Park; 48 5.3% 17 9.4% 8 7.2% 0 .0% 2 .7% 0 .0% 21 15.1% including Sainsbury’s Retail Parks, retail warehouses 43 4.7% 0 .0% 34 30.2% 0 .0% 0 .0% 0 .0% 10 6.8% and superstores in Tunbridge Wells Elsewhere in Maidstone 33 3.6% 19 10.4% 8 7.0% 1 .7% 2 1.0% 0 .0% 3 2.1% Larkfield 27 2.9% 3 1.6% 1 1.0% 0 .0% 1 .6% 0 .0% 22 15.2% St Peters Street Retail Park, 25 2.8% 22 12.1% 3 2.3% 0 .0% 1 .4% 0 .0% 0 .0% Maidstone Other retail warehouses in 21 2.3% 17 9.3% 3 2.9% 1 .6% 0 .0% 0 .0% 0 .0% Maidstone Gravesend Town Centre 21 2.3% 0 .0% 0 .0% 0 .0% 0 .0% 18 15.2% 2 1.7% Other Retail Parks, retail 19 2.1% 0 .0% 0 .0% 0 .0% 19 8.3% 0 .0% 0 .0% warehouses and superstores in Chatham Sittingbourne Town Centre 18 2.0% 1 .5% 0 .0% 17 12.9% 0 .0% 0 .0% 0 .0% Gillingham Town Centre 16 1.7% 0 .0% 0 .0% 1 .8% 15 6.5% 0 .0% 0 .0% Rochester 16 1.7% 2 1.3% 0 .0% 0 .0% 11 4.7% 1 .7% 2 1.3% Other Retail Parks, retail 14 1.5% 0 .0% 11 10.1% 2 1.3% 0 .0% 0 .0% 1 .6% warehouses and superstores in Ashford Retail Parks, retail warehouses 11 1.2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 11 7.6% and superstores in Dartford Chatham Town Centre 10 1.1% 0 .0% 0 .0% 0 .0% 10 4.5% 0 .0% 0 .0% London Road Retail Park, 7 .8% 1 .8% 1 .7% 2 1.4% 2 .7% 0 .0% 2 1.1% Maidstone Retail Parks, retail warehouses 7 .8% 1 .4% 0 .0% 0 .0% 0 .0% 0 .0% 6 4.5% and superstores in Tonbridge Rainham 7 .8% 0 .0% 0 .0% 0 .0% 7 3.1% 0 .0% 0 .0% Elsewhere in Larkfield 7 .7% 0 .0% 0 .0% 0 .0% 1 .6% 0 .0% 5 3.7% Bluewater Shopping Centre 6 .7% 0 .0% 3 2.6% 0 .0% 0 .0% 3 2.2% 1 .5% Elsewhere in Gravesend 6 .7% 0 .0% 0 .0% 1 .7% 1 .4% 2 1.6% 3 1.8% Retail Parks, retail warehouses 6 .6% 0 .0% 0 .0% 1 1.1% 0 .0% 0 .0% 4 3.2% and superstores in Sevenoaks Staplehurst (District Centre) 6 .6% 1 .4% 5 4.5% 0 .0% 0 .0% 0 .0% 0 .0% Ashford Town Centre 5 .6% 0 .0% 5 4.8% 0 .0% 0 .0% 0 .0% 0 .0% Elsewhere in Chatham 5 .5% 0 .0% 0 .0% 0 .0% 4 1.8% 1 .6% 0 .0% Sheerness 5 .5% 0 .0% 0 .0% 5 3.7% 0 .0% 0 .0% 0 .0% Tunbridge Wells Town Centre 5 .5% 0 .0% 5 4.2% 0 .0% 0 .0% 0 .0% 0 .0% Elsewhere in Tonbridge 4 .5% 1 .4% 1 .7% 0 .0% 0 .0% 0 .0% 3 1.9% Elsewhere in Tunbridge Wells 3 .3% 0 .0% 3 2.7% 0 .0% 0 .0% 0 .0% 0 .0% Borough Green 3 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 3 2.1% Snodland 3 .3% 0 .0% 0 .0% 0 .0% 1 .6% 0 .0% 1 1.0% Dartford Town Centre 3 .3% 0 .0% 0 .0% 0 .0% 0 .0% 1 .9% 2 1.1% Martin Square (District Centre); 3 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 3 1.9% including Morrisons, Larkfield Tonbridge Town Centre 3 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 3 1.8% Dockside Outlet Centre, Chatham 2 .3% 0 .0% 0 .0% 0 .0% 2 1.0% 0 .0% 0 .0% Elsewhere in Sittingbourne 2 .2% 0 .0% 0 .0% 2 1.7% 0 .0% 0 .0% 0 .0% Paddock Wood 2 .2% 0 .0% 2 2.0% 0 .0% 0 .0% 0 .0% 0 .0% (c… J11146 Maidstone Household Survey - Main Results Tabulations (Weighted)- With Exclusions RMG:Clarity January 2013 Page 17 Q10. Where does your household do most of its shopping for hardware, DIY goods, decorating supplies and garden products? Base: Excludes internet/ dont do/ dont know/ cant remember/ mail Zone order/ shopping channel responses 1 2 3 4 5 6 Num % Num % Num % Num % Num % Num % Num % Newham Park Shopping Village, 2 .2% 1 .8% 0 .0% 0 .0% 1 .3% 0 .0% 0 .0% Maidstone Elsewhere in Gillingham 2 .2% 0 .0% 0 .0% 0 .0% 2 .9% 0 .0% 0 .0% Headcorn (District Centre) 2 .2% 0 .0% 2 1.7% 0 .0% 0 .0% 0 .0% 0 .0% Elsewhere in Aylesford 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 2 1.2% Faversham 2 .2% 0 .0% 0 .0% 2 1.2% 0 .0% 0 .0% 0 .0% Retail Parks, retail warehouses 2 .2% 0 .0% 0 .0% 0 .0% 2 .7% 0 .0% 0 .0% and superstores in Folkestone Cranbrook 2 .2% 0 .0% 2 1.4% 0 .0% 0 .0% 0 .0% 0 .0% Mid-Kent Shopping Centre, 1 .2% 1 .3% 0 .0% 1 .6% 0 .0% 0 .0% 0 .0% Allington Park (District Centre); including Waitrose, Maidstone Sevenoaks Town Centre 1 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.0% East Malling 1 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.0% Sainsbury’s at Romney Place, 1 .1% 1 .8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Maidstone Broadway Shopping Centre, 1 .1% 1 .7% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Maidstone Folkestone Town Centre 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .8% Elsewhere in Sevenoaks 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 1 .9% 0 .0% Ditton 1 .1% 0 .0% 1 1.0% 0 .0% 0 .0% 0 .0% 0 .0% Retail Parks, retail warehouses 1 .1% 0 .0% 0 .0% 1 .8% 0 .0% 0 .0% 0 .0% and superstores in Canterbury Lunsford Park; including Tesco 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .6% Extra, Lunsford Ashford Designer Outlet Centre 1 .1% 0 .0% 1 .8% 0 .0% 0 .0% 0 .0% 0 .0% Elsewhere in Dartford 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .5% West Malling 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .5% Hempstead Valley Shopping Centre 1 .1% 0 .0% 0 .0% 0 .0% 1 .3% 0 .0% 0 .0% Varies/ shop around 5 .6% 1 .4% 0 .0% 0 .0% 2 1.0% 2 2.0% 0 .0% Contacts through trade 4 .5% 1 .4% 0 .0% 0 .0% 3 1.2% 1 .7% 0 .0% East Peckham 3 .3% 1 .3% 1 .7% 0 .0% 0 .0% 0 .0% 1 1.0% Southfleet 2 .3% 0 .0% 0 .0% 0 .0% 1 .4% 2 1.3% 0 .0% Bearsted 2 .3% 2 1.3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Northfleet 2 .3% 0 .0% 0 .0% 0 .0% 2 .7% 1 .6% 0 .0% West Kingsdown 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 2 1.2% Meopham 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .8% Isle of Sheppey 1 .1% 0 .0% 0 .0% 1 .8% 0 .0% 0 .0% 0 .0% Other Longfield 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .6% Orpington 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .6% Charing 1 .1% 0 .0% 1 .8% 0 .0% 0 .0% 0 .0% 0 .0% Sidcup 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 1 .7% 0 .0% Ashford 1 .1% 0 .0% 0 .0% 1 .6% 0 .0% 0 .0% 0 .0% East Church 1 .1% 0 .0% 0 .0% 1 .6% 0 .0% 0 .0% 0 .0% Bexhill 1 .1% 0 .0% 1 .7% 0 .0% 0 .0% 0 .0% 0 .0% Hawkhurst 1 .1% 0 .0% 1 .7% 0 .0% 0 .0% 0 .0% 0 .0% New Ash Green 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .5%

Q11. Where does your household do most of its shopping for chemists and medical goods, cosmetics and other beauty products? Base: Excludes internet/ dont do/ dont know/ cant remember/ mail Zone order/ shopping channel responses 1 2 3 4 5 6 Num % Num % Num % Num % Num % Num % Num % Base: Excludes internet/ dont do/ 974 100.0% 195 100.0% 115 100.0% 148 100.0% 244 100.0% 126 100.0% 147 100.0% dont know/ cant remember/ mail

order/ shopping channel responses (c…

J11146 Maidstone Household Survey - Main Results Tabulations (Weighted)- With Exclusions RMG:Clarity January 2013 Page 18 Q11. Where does your household do most of its shopping for chemists and medical goods, cosmetics and other beauty products? Base: Excludes internet/ dont do/ dont know/ cant remember/ mail Zone order/ shopping channel responses 1 2 3 4 5 6 Num % Num % Num % Num % Num % Num % Num % Maidstone Town Centre; including 145 14.9% 110 56.3% 12 10.3% 8 5.3% 5 2.1% 1 .7% 10 6.9% Fremlins Walk and The Mall (previously known as The Chequers Centre) Gravesend Town Centre 61 6.3% 0 .0% 0 .0% 0 .0% 1 .5% 56 44.8% 3 2.3% Sittingbourne Town Centre 51 5.2% 1 .4% 0 .0% 50 33.7% 0 .0% 0 .0% 0 .0% Chatham Town Centre 48 5.0% 0 .0% 0 .0% 2 1.1% 43 17.7% 4 2.8% 0 .0% Strood 40 4.1% 2 1.2% 0 .0% 0 .0% 28 11.4% 7 5.5% 3 2.2% Sheerness 37 3.8% 0 .0% 0 .0% 37 25.3% 0 .0% 0 .0% 0 .0% Bluewater Shopping Centre 37 3.8% 5 2.4% 1 .8% 0 .0% 10 3.9% 12 9.2% 10 6.9% Gillingham Town Centre 35 3.6% 0 .0% 0 .0% 0 .0% 34 14.0% 1 .7% 0 .0% Elsewhere in Maidstone 28 2.9% 21 10.9% 3 2.9% 1 .6% 2 .9% 0 .0% 1 .5% Hempstead Valley Shopping Centre 24 2.4% 2 1.2% 0 .0% 2 1.2% 19 7.7% 1 .7% 0 .0% Rochester 23 2.3% 0 .0% 0 .0% 0 .0% 19 8.0% 1 1.1% 2 1.3% Rainham 21 2.1% 0 .0% 0 .0% 2 1.1% 19 7.9% 0 .0% 0 .0% Retail Parks, retail warehouses 20 2.1% 0 .0% 0 .0% 1 .6% 1 .5% 13 10.6% 5 3.2% and superstores in Gravesend Morrisons at Sutton Road, 19 1.9% 11 5.7% 5 4.6% 0 .0% 1 .5% 0 .0% 1 .8% Maidstone Elsewhere in Gravesend 18 1.9% 0 .0% 0 .0% 0 .0% 0 .0% 16 13.0% 2 1.5% Tunbridge Wells Town Centre 18 1.9% 0 .0% 11 9.8% 1 .7% 0 .0% 2 1.2% 5 3.2% Larkfield 17 1.8% 1 .3% 2 1.7% 0 .0% 0 .0% 0 .0% 15 10.2% Paddock Wood 17 1.8% 0 .0% 17 15.0% 0 .0% 0 .0% 0 .0% 0 .0% Grovewood Drive, Grove Green 17 1.7% 12 6.0% 4 3.5% 1 .6% 0 .0% 0 .0% 0 .0% (District Centre); including Tesco, Maidstone Retail Parks, retail warehouses 14 1.4% 0 .0% 0 .0% 1 .7% 10 4.2% 2 1.3% 1 .8% and superstores in Gillingham Elsewhere in Chatham 12 1.2% 0 .0% 0 .0% 0 .0% 12 4.9% 0 .0% 0 .0% Kings Hill 11 1.1% 0 .0% 4 3.2% 0 .0% 0 .0% 0 .0% 7 4.8%

West Malling 10 1.0% 2 1.2% 0 .0% 0 .0% 1 .3% 0 .0% 7 4.8% Other Retail Parks, retail 10 1.0% 1 .6% 0 .0% 0 .0% 7 2.9% 2 1.2% 0 .0% warehouses and superstores in Chatham Snodland 9 .9% 0 .0% 0 .0% 0 .0% 1 .5% 0 .0% 8 5.3% Other Retail Parks, retail 9 .9% 0 .0% 9 7.9% 0 .0% 0 .0% 0 .0% 0 .0% warehouses and superstores in Ashford Elsewhere in Gillingham 8 .9% 0 .0% 0 .0% 0 .0% 8 3.4% 0 .0% 0 .0% Tonbridge Town Centre 8 .8% 1 .3% 2 1.9% 0 .0% 0 .0% 0 .0% 5 3.7% Elsewhere in Aylesford 8 .8% 1 .4% 0 .0% 0 .0% 0 .0% 0 .0% 7 4.6% Sainsbury’s at Romney Place, 7 .8% 3 1.5% 3 2.5% 0 .0% 2 .7% 0 .0% 0 .0% Maidstone Elsewhere in Sittingbourne 7 .8% 0 .0% 0 .0% 7 5.0% 0 .0% 0 .0% 0 .0% Retail Parks, retail warehouses 7 .7% 0 .0% 0 .0% 7 4.7% 0 .0% 0 .0% 0 .0% and superstores in Sittingbourne Staplehurst (District Centre) 6 .6% 0 .0% 6 5.1% 0 .0% 0 .0% 0 .0% 0 .0% South Aylesford Retail Park; 6 .6% 2 1.0% 0 .0% 0 .0% 0 .0% 0 .0% 4 2.6% including Sainsbury’s Sevenoaks Town Centre 5 .5% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 5 3.6% Coxheath (District Centre) 5 .5% 0 .0% 5 4.5% 0 .0% 0 .0% 0 .0% 0 .0% Borough Green 5 .5% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 5 3.2% Retail Parks, retail warehouses 5 .5% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 5 3.1% and superstores in Sevenoaks Tesco at Farleigh Hill, Tovil, 4 .4% 3 1.8% 1 .6% 0 .0% 0 .0% 0 .0% 0 .0% Maidstone Faversham 4 .4% 0 .0% 0 .0% 4 2.8% 0 .0% 0 .0% 0 .0% Elsewhere in Tonbridge 4 .4% 1 .3% 1 .6% 0 .0% 0 .0% 0 .0% 3 1.9% Tenterden 4 .4% 0 .0% 3 2.7% 1 .6% 0 .0% 0 .0% 0 .0% Ashford Town Centre 3 .3% 0 .0% 2 2.0% 1 .7% 0 .0% 0 .0% 0 .0% (c… J11146 Maidstone Household Survey - Main Results Tabulations (Weighted)- With Exclusions RMG:Clarity January 2013 Page 19 Q11. Where does your household do most of its shopping for chemists and medical goods, cosmetics and other beauty products? Base: Excludes internet/ dont do/ dont know/ cant remember/ mail Zone order/ shopping channel responses 1 2 3 4 5 6 Num % Num % Num % Num % Num % Num % Num % Retail Parks, retail warehouses 3 .3% 0 .0% 3 2.5% 0 .0% 0 .0% 0 .0% 0 .0% and superstores in Tonbridge Dartford Town Centre 3 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 3 2.0% Cranbrook 3 .3% 0 .0% 3 2.2% 0 .0% 0 .0% 0 .0% 0 .0% Martin Square (District Centre); 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 2 1.7% including Morrisons, Larkfield Lunsford Park; including Tesco 2 .2% 1 .4% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.0% Extra, Lunsford Canterbury City Centre 2 .2% 0 .0% 1 .6% 1 1.0% 0 .0% 0 .0% 0 .0% Mid-Kent Shopping Centre, 2 .2% 1 .7% 0 .0% 0 .0% 0 .0% 0 .0% 1 .5% Allington Park (District Centre); including Waitrose, Maidstone Elsewhere in Ashford 2 .2% 0 .0% 2 1.7% 0 .0% 0 .0% 0 .0% 0 .0%

Marden (District Centre) 2 .2% 0 .0% 2 1.7% 0 .0% 0 .0% 0 .0% 0 .0% Other retail warehouses in 2 .2% 1 .4% 0 .0% 0 .0% 0 .0% 0 .0% 1 .8% Maidstone Headcorn (District Centre) 2 .2% 0 .0% 2 1.6% 0 .0% 0 .0% 0 .0% 0 .0% Elsewhere in Larkfield 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 2 1.2% Lenham (District Centre) 2 .2% 0 .0% 0 .0% 2 1.1% 0 .0% 0 .0% 0 .0% Bromley Town Centre 2 .2% 0 .0% 0 .0% 0 .0% 1 .3% 0 .0% 1 .6% Elsewhere in Sevenoaks 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .6% Retail Parks, retail warehouses 1 .1% 0 .0% 0 .0% 1 .6% 0 .0% 0 .0% 0 .0% and superstores in Canterbury Elsewhere in Tunbridge Wells 1 .1% 0 .0% 1 .7% 0 .0% 0 .0% 0 .0% 0 .0% Elsewhere in Folkestone 1 .1% 1 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% (c…

J11146 Maidstone Household Survey - Main Results Tabulations (Weighted)- With Exclusions RMG:Clarity January 2013 Page 20 Q11. Where does your household do most of its shopping for chemists and medical goods, cosmetics and other beauty products? Base: Excludes internet/ dont do/ dont know/ cant remember/ mail Zone order/ shopping channel responses 1 2 3 4 5 6 Num % Num % Num % Num % Num % Num % Num % Bearsted 7 .7% 5 2.8% 1 .8% 1 .6% 0 .0% 0 .0% 0 .0% Walderslade 7 .7% 0 .0% 0 .0% 0 .0% 7 2.9% 0 .0% 0 .0% London 7 .7% 0 .0% 0 .0% 1 .7% 4 1.6% 0 .0% 2 1.3% New Ash Green 6 .6% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 6 3.8% Queenborough 5 .5% 0 .0% 0 .0% 5 3.6% 0 .0% 0 .0% 0 .0% Hoo, Rochester 5 .5% 0 .0% 0 .0% 0 .0% 0 .0% 5 4.1% 0 .0% Minster-on-Sea 5 .5% 0 .0% 0 .0% 5 3.1% 0 .0% 0 .0% 0 .0% Barming 4 .5% 4 1.8% 0 .0% 1 .6% 0 .0% 0 .0% 0 .0% Longfield 4 .4% 0 .0% 0 .0% 0 .0% 1 .5% 0 .0% 3 1.7% Cranbrook 3 .3% 0 .0% 3 2.5% 0 .0% 0 .0% 0 .0% 0 .0% Horsmonden 3 .3% 0 .0% 3 2.4% 0 .0% 0 .0% 0 .0% 0 .0% Swanley 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 2 1.7% Isle of Sheppey 2 .3% 0 .0% 0 .0% 2 1.7% 0 .0% 0 .0% 0 .0% Northfleet 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 2 1.8% 0 .0% Burham 2 .2% 0 .0% 0 .0% 0 .0% 2 .9% 0 .0% 0 .0% Hempstead 2 .2% 0 .0% 0 .0% 0 .0% 2 .8% 0 .0% 0 .0% Meopham 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 2 1.2% Woodchurch 2 .2% 0 .0% 2 1.4% 0 .0% 0 .0% 0 .0% 0 .0% Hildenborough 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.0% Milton 1 .1% 0 .0% 0 .0% 1 1.0% 0 .0% 0 .0% 0 .0% Hadlow 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .8% Other Otford 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .8% Kemsley 1 .1% 0 .0% 0 .0% 1 .7% 0 .0% 0 .0% 0 .0% Teyham 1 .1% 0 .0% 0 .0% 1 .7% 0 .0% 0 .0% 0 .0% Singlewell 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 1 .7% 0 .0% Charing 1 .1% 0 .0% 1 .8% 0 .0% 0 .0% 0 .0% 0 .0% Cuxton Village 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .6% Frindsbury 1 .1% 0 .0% 0 .0% 0 .0% 1 .3% 0 .0% 0 .0% Luton 1 .1% 0 .0% 0 .0% 0 .0% 1 .3% 0 .0% 0 .0% Abroad 1 .1% 1 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Varies/ shop around 1 .1% 1 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Stone 1 .1% 1 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Thurrock 1 .1% 1 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Langley 1 .1% 0 .0% 1 .6% 0 .0% 0 .0% 0 .0% 0 .0% Newmark, Loose 1 .1% 0 .0% 1 .6% 0 .0% 0 .0% 0 .0% 0 .0% Bexley Heath 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .5% East Peckham 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .5% West Kingsdown 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .5% Penshurst 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .5% Higham 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 1 .6% 0 .0% Allington 1 .1% 1 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Alresford 1 .1% 1 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%

Q12. Where does your household do most of its shopping for jewellery and watches, china, glassware and kitchen utensils, recreational and luxury goods? Base: Excludes internet/ dont do/ dont know/ cant remember/ mail Zone order/ shopping channel responses 1 2 3 4 5 6 Num % Num % Num % Num % Num % Num % Num % Base: Excludes internet/ dont do/ 716 100.0% 141 100.0% 92 100.0% 102 100.0% 179 100.0% 96 100.0% 106 100.0% dont know/ cant remember/ mail

order/ shopping channel responses (c…

J11146 Maidstone Household Survey - Main Results Tabulations (Weighted)- With Exclusions RMG:Clarity January 2013 Page 21 Q12. Where does your household do most of its shopping for jewellery and watches, china, glassware and kitchen utensils, recreational and luxury goods? Base: Excludes internet/ dont do/ dont know/ cant remember/ mail Zone order/ shopping channel responses 1 2 3 4 5 6 Num % Num % Num % Num % Num % Num % Num % Maidstone Town Centre; including 221 30.8% 116 82.1% 34 37.1% 19 18.7% 15 8.5% 1 .7% 36 33.5% Fremlins Walk and The Mall (previously known as The Chequers Centre) Bluewater Shopping Centre 138 19.3% 8 5.9% 3 3.0% 8 7.4% 40 22.5% 42 43.9% 37 34.7% Chatham Town Centre 52 7.3% 1 .4% 0 .0% 4 3.8% 46 25.5% 2 2.4% 0 .0% Gravesend Town Centre 38 5.3% 0 .0% 0 .0% 0 .0% 4 2.3% 30 31.1% 4 3.9% Tunbridge Wells Town Centre 30 4.2% 1 .4% 24 25.9% 0 .0% 0 .0% 0 .0% 6 5.2% Sittingbourne Town Centre 28 4.0% 0 .0% 0 .0% 27 26.3% 2 .9% 0 .0% 0 .0% Hempstead Valley Shopping Centre 18 2.5% 0 .0% 0 .0% 1 .9% 16 9.2% 1 .9% 0 .0% Gillingham Town Centre 13 1.9% 0 .0% 0 .0% 0 .0% 13 7.4% 0 .0% 0 .0% Strood 12 1.7% 0 .0% 0 .0% 0 .0% 6 3.3% 6 5.9% 1 .8% Sheerness 12 1.7% 0 .0% 0 .0% 12 12.0% 0 .0% 0 .0% 0 .0% Canterbury City Centre 11 1.5% 0 .0% 2 2.5% 9 8.4% 0 .0% 0 .0% 0 .0% Retail Parks, retail warehouses 9 1.3% 0 .0% 0 .0% 1 .8% 7 4.1% 1 .9% 0 .0% and superstores in Gillingham Retail Parks, retail warehouses 8 1.1% 0 .0% 6 6.4% 0 .0% 0 .0% 0 .0% 2 1.7% and superstores in Tunbridge Wells Retail Parks, retail warehouses 7 .9% 0 .0% 0 .0% 7 6.7% 0 .0% 0 .0% 0 .0% and superstores in Sittingbourne Rainham 6 .9% 0 .0% 0 .0% 0 .0% 6 3.6% 0 .0% 0 .0% London Road Retail Park, 6 .8% 2 1.1% 0 .0% 2 2.2% 0 .0% 0 .0% 2 1.8% Maidstone Retail Parks, retail warehouses 5 .7% 0 .0% 0 .0% 0 .0% 0 .0% 4 4.4% 1 .7% and superstores in Gravesend Ashford Town Centre 5 .6% 0 .0% 5 5.0% 0 .0% 0 .0% 0 .0% 0 .0% Elsewhere in Chatham 5 .6% 0 .0% 0 .0% 0 .0% 5 2.6% 0 .0% 0 .0% Dockside Outlet Centre, Chatham 4 .6% 0 .0% 0 .0% 0 .0% 2 1.2% 2 2.4% 0 .0% Other Retail Parks, retail 4 .5% 1 .6% 2 1.8% 0 .0% 1 .8% 0 .0% 0 .0% warehouses and superstores in Chatham Rochester 4 .5% 0 .0% 0 .0% 0 .0% 3 1.6% 1 .7% 0 .0% Tonbridge Town Centre 3 .5% 0 .0% 1 1.2% 0 .0% 0 .0% 0 .0% 2 2.2% Elsewhere in Maidstone 3 .5% 1 1.0% 0 .0% 0 .0% 2 1.1% 0 .0% 0 .0% Elsewhere in Gillingham 3 .5% 1 .6% 0 .0% 1 .9% 2 .9% 0 .0% 0 .0% Sevenoaks Town Centre 3 .5% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 3 3.1% Other Retail Parks, retail 3 .4% 0 .0% 3 3.4% 0 .0% 0 .0% 0 .0% 0 .0% warehouses and superstores in Ashford South Aylesford Retail Park; 3 .4% 2 1.6% 1 .9% 0 .0% 0 .0% 0 .0% 0 .0% including Sainsbury’s Bromley Town Centre 3 .4% 0 .0% 0 .0% 1 .8% 1 .7% 0 .0% 1 .8% Dartford Town Centre 3 .4% 1 .6% 0 .0% 0 .0% 0 .0% 0 .0% 2 1.7% Morrisons at Sutton Road, 2 .3% 2 1.1% 1 .9% 0 .0% 0 .0% 0 .0% 0 .0% Maidstone Elsewhere in Tonbridge 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 2 1.7% Ashford Designer Outlet Centre 2 .3% 0 .0% 1 .9% 1 1.0% 0 .0% 0 .0% 0 .0% Faversham 2 .2% 0 .0% 0 .0% 2 1.6% 0 .0% 0 .0% 0 .0% Tenterden 2 .2% 0 .0% 2 1.7% 0 .0% 0 .0% 0 .0% 0 .0% Coxheath (District Centre) 1 .2% 0 .0% 1 1.2% 0 .0% 0 .0% 0 .0% 0 .0% Headcorn (District Centre) 1 .1% 0 .0% 1 .9% 0 .0% 0 .0% 0 .0% 0 .0% Elsewhere in Gravesend 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 1 .9% 0 .0% West Malling 1 .1% 0 .0% 0 .0% 0 .0% 1 .5% 0 .0% 0 .0% Sainsbury’s at Romney Place, 1 .1% 1 .5% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Maidstone Kings Hill 1 .1% 1 .5% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Elsewhere in Tunbridge Wells 1 .1% 0 .0% 1 .8% 0 .0% 0 .0% 0 .0% 0 .0% Paddock Wood 1 .1% 0 .0% 1 .8% 0 .0% 0 .0% 0 .0% 0 .0% (c… J11146 Maidstone Household Survey - Main Results Tabulations (Weighted)- With Exclusions RMG:Clarity January 2013 Page 22 Q12. Where does your household do most of its shopping for jewellery and watches, china, glassware and kitchen utensils, recreational and luxury goods? Base: Excludes internet/ dont do/ dont know/ cant remember/ mail Zone order/ shopping channel responses 1 2 3 4 5 6 Num % Num % Num % Num % Num % Num % Num % Lunsford Park; including Tesco 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .7% Extra, Lunsford Grovewood Drive, Grove Green 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .7% (District Centre); including Tesco, Maidstone Snodland 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .7% Tesco at Farleigh Hill, Tovil, 1 .1% 1 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Maidstone London 11 1.5% 1 .5% 4 3.9% 2 2.0% 3 1.8% 0 .0% 1 .9% Varies/ shop around 7 1.0% 1 1.0% 0 .0% 1 .8% 1 .7% 2 1.8% 2 1.9% Lakeside Shopping Centre, West 5 .7% 0 .0% 1 .9% 2 1.7% 0 .0% 2 2.0% 1 .8% Thurrock, Grays Abroad 5 .7% 1 .8% 0 .0% 1 1.4% 1 .5% 2 1.8% 0 .0% Swanley 1 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 1.3% 1 .2% 0 .0% 0 .0% 1 1.4% 0 .0% 0 .0% 0 .0% Other Minster on Sea Hastings 1 .2% 1 .8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Isle of Sheppey 1 .1% 0 .0% 0 .0% 1 1.0% 0 .0% 0 .0% 0 .0% Rye 1 .1% 0 .0% 1 .9% 0 .0% 0 .0% 0 .0% 0 .0% Brighton 1 .1% 0 .0% 0 .0% 0 .0% 1 .5% 0 .0% 0 .0% Bexley Heath 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .7% East Peckham 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .7%

Q13. When members of your household do non-food shopping, how do they usually travel? Base: All respondents Zone 1 2 3 4 5 6 Num % Num % Num % Num % Num % Num % Num % Base: All respondents 1000 100.0% 200 100.0% 120 100.0% 150 100.0% 250 100.0% 130 100.0% 150 100.0% Car (as driver) 643 64.3% 103 51.5% 92 76.8% 90 60.0% 162 64.6% 82 62.8% 114 76.3% Car (as passenger) 121 12.1% 17 8.5% 14 11.5% 27 18.0% 27 10.8% 21 15.9% 16 10.6% Bus 98 9.8% 24 11.8% 7 6.1% 11 7.2% 30 11.9% 18 14.0% 8 5.2% Walk 93 9.3% 46 22.8% 4 3.0% 14 9.4% 21 8.6% 8 6.0% 1 .5%

Train 17 1.7% 0 .0% 1 .7% 4 2.4% 5 2.1% 1 .7% 6 4.3% Taxi 6 .6% 2 .8% 0 .0% 1 .5% 2 .8% 1 .7% 1 .7% Motorcycle 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .7% Cycle 1 .1% 0 .0% 0 .0% 1 .7% 0 .0% 0 .0% 0 .0% Park and Ride 7 .7% 3 1.3% 1 .7% 1 .6% 1 .3% 0 .0% 3 1.7% Goods delivered 4 .4% 3 1.7% 0 .0% 0 .0% 1 .3% 0 .0% 0 .0% Driver or passenger 3 .3% 0 .0% 2 1.3% 2 1.2% 0 .0% 0 .0% 0 .0% Walk down, taxi back 2 .2% 1 .6% 0 .0% 0 .0% 1 .3% 0 .0% 0 .0% Other Bike or car 1 .1% 1 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Walk down, bus back 1 .1% 1 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Mobility scooter 1 .1% 0 .0% 0 .0% 0 .0% 1 .3% 0 .0% 0 .0% Drive or walk 1 .1% 1 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%

Q14. What do you like most about Maidstone Town Centre for shopping and services? Base: All respondents Zone 1 2 3 4 5 6 Num % Num % Num % Num % Num % Num % Num % Base: All respondents 1000 100.0% 200 100.0% 120 100.0% 150 100.0% 250 100.0% 130 100.0% 150 100.0% (c…

J11146 Maidstone Household Survey - Main Results Tabulations (Weighted)- With Exclusions RMG:Clarity January 2013 Page 23 Q14. What do you like most about Maidstone Town Centre for shopping and services? Base: All respondents Zone 1 2 3 4 5 6 Num % Num % Num % Num % Num % Num % Num % Don’t use Maidstone Town Centre 216 21.6% 3 1.4% 8 6.3% 29 19.4% 74 29.8% 65 49.8% 37 25.0% Nothing/very little 165 16.5% 33 16.7% 25 20.4% 24 15.7% 37 14.9% 16 12.0% 30 20.3% Good non-food shops 104 10.4% 13 6.5% 14 11.9% 26 17.3% 29 11.5% 14 10.7% 8 5.1% Easy to get to from home 51 5.1% 22 11.2% 5 4.5% 4 3.0% 5 2.1% 2 1.5% 12 7.7% Easy to get around 29 2.9% 13 6.7% 3 2.2% 7 4.9% 4 1.5% 1 .8% 1 .6% Attractive environment/nice place 21 2.1% 3 1.4% 2 1.3% 0 .0% 12 4.8% 4 2.7% 1 .7% Easy to park the car 18 1.8% 1 .7% 10 8.1% 2 1.1% 1 .3% 0 .0% 4 3.0% Good cafes, restaurants or public 12 1.2% 3 1.5% 1 .6% 3 2.1% 2 .8% 3 2.4% 0 .0% houses Clean streets 10 1.0% 3 1.3% 0 .0% 1 .9% 5 1.8% 2 1.2% 0 .0% Good food shops 9 .9% 5 2.3% 4 3.6% 0 .0% 0 .0% 0 .0% 0 .0% Traffic free pedestrian areas 5 .5% 2 1.0% 1 1.2% 0 .0% 1 .3% 0 .0% 1 .7% Good quality car parks 4 .4% 0 .0% 3 2.4% 1 .9% 0 .0% 0 .0% 0 .0% Well maintained streets 4 .4% 3 1.5% 0 .0% 0 .0% 1 .3% 0 .0% 0 .0% Good range of financial or 4 .4% 2 .8% 0 .0% 1 .6% 1 .5% 0 .0% 0 .0% personal services Good public transport 4 .4% 1 .7% 1 .6% 0 .0% 0 .0% 0 .0% 1 1.0% Easy to get to from work 1 .1% 1 .6% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Good market 1 .1% 0 .0% 0 .0% 0 .0% 1 .3% 0 .0% 0 .0% (c…

J11146 Maidstone Household Survey - Main Results Tabulations (Weighted)- With Exclusions RMG:Clarity January 2013 Page 24 Q14. What do you like most about Maidstone Town Centre for shopping and services? Base: All respondents Zone 1 2 3 4 5 6 Num % Num % Num % Num % Num % Num % Num % Good range/ variety of shops 95 9.5% 22 11.2% 13 10.6% 19 12.8% 25 10.0% 4 3.0% 12 7.9% generally Got everything there 50 5.0% 21 10.4% 5 3.8% 9 6.0% 6 2.6% 1 .7% 8 5.3% General convenience 42 4.2% 23 11.6% 3 2.9% 1 .7% 5 1.9% 3 2.0% 7 4.4% Fremlin Walk area 23 2.3% 4 1.8% 4 3.7% 2 1.6% 8 3.2% 0 .0% 5 3.0% Compact/ shops close together 15 1.5% 7 3.4% 0 .0% 2 1.1% 3 1.2% 1 1.1% 2 1.2% Change of scenery/ something 13 1.3% 0 .0% 0 .0% 3 1.7% 7 2.9% 1 .7% 3 1.8% different Nice atmosphere, attractive 11 1.1% 1 .4% 1 .9% 2 1.1% 6 2.2% 1 1.1% 0 .0% environment Good House of Fraser store 9 .9% 1 .6% 4 3.7% 0 .0% 1 .6% 0 .0% 2 1.2% Park and ride is convenient 8 .8% 1 .3% 3 2.1% 0 .0% 0 .0% 1 .5% 4 2.8% Nice shopping centre(s) 7 .7% 0 .0% 2 1.6% 2 1.2% 1 .3% 3 2.2% 0 .0% Familiarity 7 .7% 2 1.1% 1 .7% 1 .6% 2 .7% 0 .0% 1 .7% The Chequers Shopping Centre 6 .6% 0 .0% 2 1.3% 0 .0% 2 .9% 1 .7% 2 1.0% Accessibility 5 .5% 2 .8% 1 .7% 2 1.3% 0 .0% 0 .0% 1 .7% Indoors 4 .4% 1 .3% 0 .0% 2 1.3% 0 .0% 0 .0% 1 .7% Independent shops 4 .4% 1 .4% 0 .0% 1 .7% 1 .3% 0 .0% 1 .6% Average/ OK 3 .3% 1 .7% 0 .0% 0 .0% 0 .0% 2 1.2% 0 .0% Central 3 .3% 2 .8% 0 .0% 0 .0% 0 .0% 0 .0% 1 .7% New shops 3 .3% 0 .0% 1 .7% 0 .0% 1 .3% 1 .8% 0 .0% Good layout 3 .3% 0 .0% 0 .0% 1 .7% 0 .0% 2 1.2% 0 .0% Everything is outside 2 .2% 0 .0% 0 .0% 0 .0% 1 .3% 2 1.2% 0 .0% There is a specific shop I like 2 .2% 0 .0% 0 .0% 2 1.5% 0 .0% 0 .0% 0 .0% Good cheap/ value for money 2 .2% 1 .4% 0 .0% 0 .0% 1 .3% 1 .5% 0 .0% Other shops The river 2 .2% 0 .0% 1 .6% 0 .0% 1 .3% 0 .0% 1 .5% Retail Parks 2 .2% 0 .0% 0 .0% 1 .5% 0 .0% 0 .0% 1 .7% Primark 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 2 1.2% Like the mix of open air shops and 2 .2% 0 .0% 0 .0% 1 .6% 0 .0% 1 .5% 0 .0% the shopping centres Spacious 2 .2% 0 .0% 0 .0% 0 .0% 2 .6% 0 .0% 0 .0% Variety of prices 2 .2% 0 .0% 0 .0% 0 .0% 2 .6% 0 .0% 0 .0% The Mall 2 .2% 2 .8% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% For the Dunelm Mill store 2 .2% 0 .0% 0 .0% 0 .0% 0 .0% 2 1.2% 0 .0% People are more friendly 2 .2% 0 .0% 1 .6% 0 .0% 1 .3% 0 .0% 0 .0% Improvements to the high street 2 .2% 1 .4% 1 .6% 0 .0% 0 .0% 0 .0% 0 .0% T K Max 2 .2% 0 .0% 0 .0% 1 .5% 1 .3% 0 .0% 0 .0% More upmarket 1 .1% 0 .0% 0 .0% 0 .0% 1 .6% 0 .0% 0 .0% Not too big 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .7% The Nightlife, particularly the 1 .1% 0 .0% 1 .9% 0 .0% 0 .0% 0 .0% 0 .0% clubs Not too crowded 1 .1% 0 .0% 0 .0% 0 .0% 1 .3% 0 .0% 0 .0% Better than Ashford Town Centre 1 .1% 0 .0% 1 .7% 0 .0% 0 .0% 0 .0% 0 .0% Theatre, museum, cultural 1 .1% 1 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% attractions Not really thought about it 1 .1% 0 .0% 1 .6% 0 .0% 0 .0% 0 .0% 0 .0% The Art Lounge Coffee Shop 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .5% Good - just too far away 1 .1% 0 .0% 0 .0% 0 .0% 1 .3% 0 .0% 0 .0% Range of big stores 1 .1% 0 .0% 0 .0% 0 .0% 1 .3% 0 .0% 0 .0% Has a good vegetarian restaurant 1 .1% 1 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%

Q15. What do you dislike most about Maidstone Town Centre for shopping and services? Base: All respondents Zone 1 2 3 4 5 6 Num % Num % Num % Num % Num % Num % Num % Base: All respondents 1000 100.0% 200 100.0% 120 100.0% 150 100.0% 250 100.0% 130 100.0% 150 100.0% (c…

J11146 Maidstone Household Survey - Main Results Tabulations (Weighted)- With Exclusions RMG:Clarity January 2013 Page 25 Q15. What do you dislike most about Maidstone Town Centre for shopping and services? Base: All respondents Zone 1 2 3 4 5 6 Num % Num % Num % Num % Num % Num % Num % Nothing or very little 283 28.3% 68 34.2% 36 30.1% 50 33.2% 64 25.7% 34 26.0% 31 20.5% Don’t use Maidstone Town Centre 173 17.3% 2 .8% 7 6.1% 27 18.1% 55 22.2% 57 43.6% 25 17.0% Car parking too expensive 82 8.2% 18 9.1% 9 7.3% 10 6.5% 25 9.9% 5 4.1% 15 9.9% Difficult to park near shops 74 7.4% 8 3.8% 8 6.4% 21 14.0% 21 8.3% 7 5.0% 11 7.3% Too busy/crowded 36 3.6% 6 2.9% 4 3.7% 6 4.0% 10 4.0% 1 .5% 9 6.1% Too many empty shops 32 3.2% 21 10.6% 2 1.4% 2 1.2% 2 .8% 0 .0% 5 3.3% Poor quality car parks 19 1.9% 2 .9% 1 .6% 6 4.2% 8 3.0% 1 .5% 2 1.6% Unattractive environment/not a 15 1.5% 4 2.1% 3 2.2% 2 1.1% 5 1.9% 0 .0% 2 1.1% very nice place Difficult to get to by car 13 1.3% 0 .0% 4 3.2% 2 1.3% 3 1.3% 3 2.4% 1 .6% Poor range of non-food shops 13 1.3% 5 2.7% 2 1.3% 3 1.7% 1 .3% 1 .7% 2 1.1% Difficult to get to by public 12 1.2% 2 1.0% 1 .6% 2 1.6% 4 1.6% 0 .0% 3 1.8% transport Don’t feel safe 6 .6% 0 .0% 2 1.4% 0 .0% 0 .0% 0 .0% 4 2.9%

Streets are dirty 6 .6% 2 1.1% 2 1.6% 0 .0% 0 .0% 0 .0% 2 1.3% Poor range of food shops 5 .5% 2 1.1% 2 1.3% 0 .0% 1 .5% 0 .0% 0 .0% Not enough seats/litter 5 .5% 4 1.9% 0 .0% 0 .0% 0 .0% 0 .0% 1 .7% bins/public telephones/public toilets Poor access for the disabled 5 .5% 0 .0% 1 .7% 1 .9% 2 .6% 1 .7% 0 .0% Too many charity shops 1 .1% 1 .3% 0 .0% 0 .0% 0 .0% 0 .0% 1 .5% Danger from vehicles in some 1 .1% 1 .6% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% streets/ not fully pedestrianised Poor market 1 .1% 0 .0% 0 .0% 1 .7% 0 .0% 0 .0% 0 .0% Poor range of services 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .6% Poor cafes/restaurants/pubs 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .6% No street market 1 .1% 0 .0% 1 .7% 0 .0% 0 .0% 0 .0% 0 .0% Streets are badly maintained 1 .1% 1 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% (c…

J11146 Maidstone Household Survey - Main Results Tabulations (Weighted)- With Exclusions RMG:Clarity January 2013 Page 26 Q15. What do you dislike most about Maidstone Town Centre for shopping and services? Base: All respondents Zone 1 2 3 4 5 6 Num % Num % Num % Num % Num % Num % Num % Traffic congestion 31 3.1% 8 4.2% 3 2.8% 2 1.1% 12 4.7% 2 1.2% 4 2.8% One-way system 30 3.0% 4 1.9% 5 4.0% 1 .5% 7 2.8% 4 3.3% 10 6.5% Attitude of local people/ 23 2.3% 6 2.9% 9 7.4% 0 .0% 4 1.6% 2 1.2% 3 1.8% unfriendly people Shops too spread out 16 1.6% 3 1.5% 2 1.3% 3 1.7% 5 2.1% 1 .8% 3 1.8% The distance/ too far away 16 1.6% 1 .4% 1 .9% 1 .7% 5 2.0% 4 3.4% 3 2.2% Poor town layout 9 .9% 1 .3% 1 .9% 1 .5% 3 1.3% 2 1.5% 1 .7% Poor range/ variety of stores 8 .8% 2 1.2% 0 .0% 2 1.2% 3 1.2% 0 .0% 1 .7% generally Too much open air shoppping/ 7 .7% 2 1.1% 1 .7% 1 .6% 1 .6% 1 .8% 1 .5% should be more undercover The Checker Centre needs 6 .6% 0 .0% 4 3.1% 0 .0% 0 .0% 0 .0% 2 1.2% improving Too many cheap shops/ pound 5 .5% 2 1.1% 2 1.3% 0 .0% 1 .3% 1 .7% 0 .0% shops Don't have a decent Marks & 5 .5% 1 .6% 1 .6% 2 1.2% 0 .0% 1 .7% 0 .0% Spencers Too many environmental officers 5 .5% 5 2.3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Centre cheap looking/ tacky 5 .5% 0 .0% 2 1.3% 0 .0% 1 .3% 1 .8% 1 .7% Run down 4 .4% 1 .4% 2 1.3% 0 .0% 1 .5% 0 .0% 1 .6% Not convenient 4 .4% 0 .0% 0 .0% 1 .6% 1 .3% 2 1.9% 0 .0% Not enough quality shops 4 .4% 2 .8% 1 .7% 0 .0% 2 .6% 0 .0% 0 .0% Lack of large stores - John Lewis/ 4 .4% 3 1.3% 0 .0% 0 .0% 0 .0% 0 .0% 1 .7% Hollister/ Debenhams A lot of money spent on the town, 2 .2% 2 .8% 1 .6% 0 .0% 0 .0% 0 .0% 0 .0% but little improvement to environment/ road access Not much going on for young 2 .2% 2 1.1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% people Too many drunks at the weekends 2 .2% 2 1.1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Other Not enough shops for older/ larger 2 .2% 0 .0% 1 .7% 0 .0% 0 .0% 0 .0% 1 1.0% people Lack of good clothes shops 2 .2% 0 .0% 1 .7% 1 .9% 0 .0% 0 .0% 0 .0% The river in the middle separating 2 .2% 1 .4% 0 .0% 0 .0% 0 .0% 0 .0% 1 .7% the shops Lack of disabled parking 2 .2% 0 .0% 0 .0% 2 1.1% 0 .0% 0 .0% 0 .0% Repetitive chain stores - can get in 2 .2% 1 .3% 1 .9% 0 .0% 0 .0% 0 .0% 0 .0% any other town Maidstone Prison 2 .2% 0 .0% 0 .0% 0 .0% 2 .6% 0 .0% 0 .0% More independent stores 2 .2% 1 .4% 1 .7% 0 .0% 0 .0% 0 .0% 0 .0% Don't like Fremlin Walk 2 .2% 0 .0% 0 .0% 0 .0% 2 .6% 0 .0% 0 .0% Bus station is too dark/ dirty 1 .1% 1 .4% 0 .0% 0 .0% 1 .3% 0 .0% 0 .0% Price of park & ride 1 .1% 0 .0% 1 .7% 0 .0% 0 .0% 0 .0% 0 .0% Using Park & Ride restricts how 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .6% much I can carry home Haven't got a pie & mash shop 1 .1% 0 .0% 0 .0% 1 .5% 0 .0% 0 .0% 0 .0% Roadworks 1 .1% 0 .0% 0 .0% 1 .5% 0 .0% 0 .0% 0 .0% No buses on Sunday 1 .1% 1 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% No railings along the river side so 1 .1% 1 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% can be dangerous Parts need updating 1 .1% 1 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Wheat Street and The Mall 1 .1% 0 .0% 1 .7% 0 .0% 0 .0% 0 .0% 0 .0% Lost the life of the place - doesn't 1 .1% 1 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% encourage people to go there Lack of dry cleaners 1 .1% 1 .4% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% Could do with more reasonably 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0% 1 .5% priced clothes and gift shops The hills 1 .1% 0 .0% 0 .0% 0 .0% 1 .3% 0 .0% 0 .0% Too many phone shops 1 .1% 1 .3% 0 .0% 0 .0% 0 .0% 0 .0% 0 .0%

J11146 Maidstone Household Survey - Main Results Tabulations (Weighted)- With Exclusions RMG:Clarity January 2013 Page 27 Q17. SEG of chief income earner Base: All respondents Zone 1 2 3 4 5 6 Num % Num % Num % Num % Num % Num % Num % Base: All respondents 1000 100.0% 200 100.0% 120 100.0% 150 100.0% 250 100.0% 130 100.0% 150 100.0% A/B 148 14.8% 29 14.5% 24 20.0% 19 12.8% 37 15.0% 17 13.2% 21 14.3% C1 346 34.6% 82 41.0% 32 26.5% 48 32.3% 76 30.4% 51 39.2% 57 37.8% C2 268 26.8% 45 22.7% 49 40.6% 37 25.0% 72 28.6% 33 25.1% 32 21.7% D/E 151 15.1% 21 10.5% 10 8.4% 30 20.0% 49 19.6% 18 13.8% 23 15.2% Refused 87 8.7% 23 11.3% 5 4.5% 15 9.9% 16 6.4% 11 8.7% 17 11.1%

Q18. How many people are there in your household who are aged:..? Base: All respondents Zone 1 2 3 4 5 6 Num % Num % Num % Num % Num % Num % Num % Base: All respondents 1000 100.0% 200 100.0% 120 100.0% 150 100.0% 250 100.0% 130 100.0% 150 100.0% None 635 63.5% 138 69.0% 87 72.9% 83 55.5% 159 63.5% 70 54.0% 97 64.7% One 129 12.9% 22 10.8% 13 10.6% 17 11.4% 34 13.8% 24 18.6% 19 12.4% Two 86 8.6% 10 5.0% 7 5.7% 27 17.8% 19 7.7% 14 10.7% 9 6.1% Three 48 4.8% 10 4.9% 3 2.7% 12 7.8% 11 4.4% 5 4.1% 7 4.7% 0 to 15 years Four 25 2.5% 2 1.2% 3 2.4% 4 2.6% 5 2.2% 7 5.0% 4 2.7% Five 4 .4% 0 .0% 0 .0% 0 .0% 2 .9% 2 1.2% 0 .0% Six or more 2 .2% 0 .0% 2 1.8% 0 .0% 0 .0% 0 .0% 0 .0% Refused 72 7.2% 18 9.0% 5 3.9% 7 4.9% 19 7.6% 8 6.4% 14 9.5% None 6 .6% 2 1.1% 0 .0% 0 .0% 3 1.2% 0 .0% 1 .5% One 186 18.6% 35 17.7% 13 10.7% 32 21.3% 55 21.8% 30 22.9% 21 14.3% Two 476 47.6% 105 52.7% 65 54.0% 76 50.6% 102 40.9% 60 46.1% 67 44.9% Three 140 14.0% 21 10.7% 14 11.9% 22 14.8% 39 15.6% 22 17.1% 21 14.1% 16 years or over Four 86 8.6% 11 5.7% 13 10.4% 9 5.7% 25 10.1% 9 7.0% 19 12.8% Five 30 3.0% 6 3.1% 11 9.2% 3 1.8% 5 2.1% 1 .5% 4 2.9% Six or more 5 .5% 0 .0% 0 .0% 1 .9% 2 .6% 0 .0% 2 1.0% Refused 72 7.2% 18 9.0% 5 3.9% 7 4.9% 19 7.6% 8 6.4% 14 9.5%

Q19. How many people (men and women) aged 16 - 64 are there in your household who are:..? Base: All respondents Zone 1 2 3 4 5 6 Num % Num % Num % Num % Num % Num % Num % Base: All respondents 1000 100.0% 200 100.0% 120 100.0% 150 100.0% 250 100.0% 130 100.0% 150 100.0% None 684 68.4% 149 74.6% 77 64.3% 107 71.4% 172 68.8% 84 64.8% 94 62.7% One 210 21.0% 31 15.4% 35 28.9% 29 19.0% 48 19.4% 36 27.4% 32 21.6% Two 26 2.6% 3 1.5% 4 3.0% 1 .6% 8 3.3% 2 1.4% 9 5.7% In part-time employment Three 3 .3% 1 .4% 0 .0% 0 .0% 1 .3% 0 .0% 1 .6% Four or more 2 .2% 0 .0% 0 .0% 0 .0% 2 .6% 0 .0% 0 .0% Refused 76 7.6% 16 8.1% 5 3.9% 13 9.0% 19 7.6% 8 6.4% 14 9.5% None 305 30.5% 59 29.3% 34 28.1% 46 30.8% 77 31.0% 48 36.6% 42 27.9% One 322 32.2% 62 31.1% 30 24.7% 58 38.7% 80 31.8% 44 34.2% 48 32.1% Two 198 19.8% 49 24.6% 36 30.2% 20 13.4% 48 19.3% 17 13.3% 27 18.2% In full-time employment Three 63 6.3% 7 3.5% 9 7.7% 9 6.2% 15 5.9% 11 8.4% 11 7.6% Four or more 34 3.4% 7 3.4% 6 5.3% 3 1.9% 9 3.8% 1 1.1% 7 4.7% Refused 77 7.7% 16 8.1% 5 3.9% 13 9.0% 21 8.2% 8 6.4% 14 9.5% None 685 68.5% 139 69.4% 98 81.9% 98 65.2% 163 65.2% 86 66.1% 101 67.6% One 185 18.5% 36 18.1% 11 9.1% 27 18.3% 55 21.8% 30 23.0% 26 17.2% 48 4.8% 7 3.5% 6 5.1% 10 6.3% 13 5.0% 5 3.8% 8 5.1% Unemployed but available for or Two seeking employment Three 4 .4% 2 .9% 0 .0% 2 1.1% 0 .0% 0 .0% 1 .6% Four or more 2 .2% 0 .0% 0 .0% 0 .0% 1 .3% 1 .7% 0 .0% Refused 76 7.6% 16 8.1% 5 3.9% 13 9.0% 19 7.6% 8 6.4% 14 9.5%

J11146 Maidstone Household Survey - Main Results Tabulations (Weighted)- With Exclusions RMG:Clarity January 2013 Page 28 Q19. How many cars does your household own or have the use of? Base: All respondents Zone 1 2 3 4 5 6 Num % Num % Num % Num % Num % Num % Num % Base: All respondents 1000 100.0% 200 100.0% 120 100.0% 150 100.0% 250 100.0% 130 100.0% 150 100.0% None 109 10.9% 23 11.4% 3 2.7% 17 11.3% 39 15.5% 18 14.0% 9 6.1% One 392 39.2% 85 42.7% 32 26.8% 76 50.4% 91 36.3% 57 43.7% 51 34.2% Two 305 30.5% 58 28.8% 51 42.8% 40 26.4% 73 29.2% 36 27.8% 48 31.9% Three or more 125 12.5% 18 9.1% 29 23.9% 11 7.0% 31 12.2% 11 8.1% 27 17.9% Refused 68 6.8% 16 8.1% 5 3.9% 7 4.9% 17 6.8% 8 6.3% 15 10.0%

Q21. Age of respondent Base: All respondents Zone 1 2 3 4 5 6 Num % Num % Num % Num % Num % Num % Num % Base: All respondents 1000 100.0% 200 100.0% 120 100.0% 150 100.0% 250 100.0% 130 100.0% 150 100.0% 18 - 34 years 275 27.5% 59 29.5% 26 21.7% 41 27.3% 78 31.2% 36 27.7% 35 23.3% 35 - 44 years 200 20.0% 38 19.0% 23 19.2% 29 19.3% 53 21.2% 26 20.0% 31 20.7% 45 - 54 years 186 18.6% 36 18.0% 24 20.0% 28 18.7% 45 18.0% 23 17.7% 30 20.0% 55 - 64 years 147 14.7% 28 14.0% 20 16.7% 23 15.3% 33 13.2% 19 14.6% 24 16.0% 65+ 192 19.2% 39 19.5% 27 22.5% 29 19.3% 41 16.4% 26 20.0% 30 20.0%

Q22. Gender of respondent Base: All respondents Zone 1 2 3 4 5 6 Num % Num % Num % Num % Num % Num % Num % Base: All respondents 1000 100.0% 200 100.0% 120 100.0% 150 100.0% 250 100.0% 130 100.0% 150 100.0% Male 340 34.0% 77 38.3% 50 41.5% 50 33.6% 90 35.9% 31 24.0% 42 28.0% Female 660 66.0% 123 61.7% 70 58.5% 100 66.4% 160 64.1% 99 76.0% 108 72.0%

Q23. Would you be willing to be recontacted for future quality control purposes? Base: All respondents Zone 1 2 3 4 5 6 Num % Num % Num % Num % Num % Num % Num % Base: All respondents 1000 100.0% 200 100.0% 120 100.0% 150 100.0% 250 100.0% 130 100.0% 150 100.0% Yes 729 72.9% 145 72.5% 90 74.9% 113 75.3% 178 71.2% 100 77.0% 103 68.8% No 271 27.1% 55 27.5% 30 25.1% 37 24.7% 72 28.8% 30 23.0% 47 31.2%

J11146 Maidstone Household Survey - Main Results Tabulations (Weighted)- With Exclusions RMG:Clarity January 2013 Page 29