/staywyse1 @StayWYSE | #STAYWYSE www.conference.staywyse.org SPONSORSSPONSORS

THANK YOU 2016 SPONSORS

2 GO TO CONTENTS ❱❱ partnersPartners

THANK YOU 2016 PARTNERS

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contentscontents

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WELCOME 8 VENUE and FLOORPLAN 13 exhibitors 16 BUSINESS APPOINTMENTs 19 programme 22

Day 1 | thursday, 28 January 23 Day 2 | Friday, 29 January 26 DAY 3 | SATURDAY, 30 JANUARY Experience and Hostel Open Day 28 educational sessions 30 networking events 47 experience amsterdam 52 hostel open day 55 contacts 62

6 Innovative blend of shared hostel accommodations and private hotel rooms

Dynamic Food & Beverage offerings including The Broken Shaker, 27 Restaurant, (Miami) and Café Integral (Chicago)

Penthouse Suites (Chicago) and Bungalows (Miami) are available, perfect for groups that need extra gathering space

MIAMI CHICAGO LOS ANGELES (2016) www.thefreehand.com www.sydellgroup.com WELCOMEWELCOME

8 GO TO CONTENTS ❱❱ welcome

On behalf of WYSE Travel Confederation I am delighted to welcome you to the inaugural STAY WYSE Conference, the business conference for the hostel industry.

This event takes place in the context of a time of great change and growth for the hostel industry. While cheap and basic lodging for youth and student travellers still exists, today’s hostels feature stylish design, personalised service and social atmospheres that attract loyal traveller followings on par with international hotel chains.

As we will hear from expert speakers over the coming days, the dynamic hostel industry is establishing itself as one of tourisms fastest growing sectors of accommodation. We have therefore designed the STAY WYSE Conference programme to help keep you up-to-date on the latest trends so that we are all in the best position to capitalise on the hostel sector growth.

9 GO TO CONTENTS ❱❱ welcome

With the STAY WYSE Hostel Business Conference, we hope to enable all types of youth travel accommodation providers, large and small, the cost effective opportunity to meet with buyers and suppliers from around the globe, to enable them to grow and develop their businesses further.

Thank you to our speakers, sponsors, partners, delegates and the city of Amsterdam for coming together to make the STAY WYSE Conference possible. In particular I would like to thank our Platinum sponsors: GuestCentrix/CMS Hospitality for the Business Appointments, Clink Hostels for hosting the buyer accommodation and Freehand for sponsoring the buyer flights.

David Chapman, Director General, WYSE Travel Confederation

“I am excited to be part of the inaugural STAY WYSE Hostel Business Conference in my role as WYSE Chairman. The programme is full of informative education sessions and networking events, where we can hear and discuss the latest hostel Philip Houghton trends and benefit from sharing ideas, Safestay CEO & innovations and best practice. Thank WYSE Chairman you to all the sponsors, partners, speakers and delegates for your support and contribution”.

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Come and see us at Booth 12 to find out more about the benefits of membership

The voice of youth and student travel

/wysetravelconfederation @WYSETC www.wysetc.org VENUEVENUE andand FLOORPLANFLOORPLAN

13 GO TO CONTENTS ❱❱ venue

– VENUE NAME –

Transformatorhuis, Westergasfabriek Klönneplein 2, 1014 DD Amsterdam

ENTRANCE

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16 10 11 H

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17 AA R N

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I HAARLEM M ME R 13 i N KIV CONFERENCEK i VENUE

GOSSCHALKLAAN WE G GOSSC HALKLAAN II 12 21 22 11 A 9 i H H E i R GOSSP AZZAC HALKLAAN ISTRNA A T WE G GOSSC HALKLAAN L L 12 9 23 H VII 15 19 K i 6 19VI 20 10 i PAZZAN ISTRAA T P 8 D 13 5 14 4 16 17318 20 i ▲ i 7 7 E F 2 1 POL ONCEAU KAD E 6 V POVIILIONCEAU KAD E 3 2 B 8 i P i 7 C 5 4 1 POL ONCEAUKAD E POLO NCEAUKADE B A < Ring A10 Parkeergarage Westerpark Bus 21, 60 Tram 10 H AAR LEM MER WEG Nachtbus 348, Bus 60 Tram 10 Amsterdam Centrum > P Westerbrug Gashoudersbrug entrance close to conference venue Fabrieksbrug main entrance < <

< Ring A10 HAARLEMM E R WEG Amsterdam Centrum > Parkeergarage Westerpark Bus 21 Tram 10 Night bus 348 Tram 10

P < < Ga je mee naar… Publiek Public 15 HouseHoldHardWare sho p P ark Voorzienin gen Facilities 1 Bakkerswinke l bakery-shop / restaurant 16 Mediacafé restauran t A Aanlegsteig er pick-up point canal boat ▲ Portiers loge Porter 2 North Sea Jazz Club club / restaurant 17 Dutchview Studio television studio B Boats4rent boat renta l WC WC Toilets 3 Pizza Pazzan i restaurant 18 Battalion gallery C Kanaal promenade Canal Promenade Informatiepun t Tourist information p oint 4 Toko MC restaurant / caf é 19 Het Ketelhuis cinema / café D Gashoudervijvers Gaso meter ponds i Informatieborden Information 5 MC Theater theatre 20 Kallenbach gallery E Beeldentuin Sculpture Garden P Parkeren P arking 6 Pacifi c Parc restaurant / ca fé F Kinderboerderij Children’s Farm Gratis Wifi Free W ifi Evenement locaties Event locations 7 Podium Mozaïek theatre studio G Korfbalveld K orfball Field European Heritage Award I Gashouder 8 Raïnaraï restaurant H Speeltuinen Playground ERIH sign II Leidinghuis 9 Proef restauran t J Manifestatieterrein Events Site III WesterLiefde 10 WestergasTerra s restaurant / ca fé K Marktplein Market Square IV Transformatorhuis conference venue 11 WesterUnie club L Spar telvijver Paddling Pond V Zuiveringshal West 12 IJscuypje ice cream parl or M Tennisba nenTennis Courts VI Westelijk Meterhuis 13 Espressofabriek coffee ba r VII Machinegebouw 14 Gallery 33 galler y VIII Openbare Verlichting

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STAGE

MARCOM DESK HOSTELLING 6 INTERNATIONAL ST CHRISTOPHER'S INN 5 7 HANS BRINKER

CMS HOSPITALITY 4

8 CELTIC GROUP HOSTELS GENERATOR HOSTELS 3 9 CLINK HOSTELS ASSD HO(S)TEL SOFTWARE 2

10 FREEHAND

COFFEE BREAKS SLEEPTITE.IE 1 LUNCH

11 MEININGER HOTELS

WYSE TRAVEL 12 CONFEDERATION REGISTRATION DESK

Business Appointment tables Exhibitor booths

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16 GO TO CONTENTS ❱❱ exhibitors

Booth no. Exhibitor name

1 SLEEPTITE.IE

2 ASSD HO(S)TEL SOFTWARE

3 GENERATOR HOSTELS | MEMBER

4 CMS HOSPITALITY | MEMBER

5 ST CHRISTOPHER’S INN | MEMBER

6 HOSTELLING INTERNATIONAL | MEMBER

7 HANS BRINKER | MEMBER

8 CELTIC GROUP HOSTELS | MEMBER

9 CLINK HOSTELS | MEMBER

10 FREEHAND | MEMBER

11 MEININGER HOTELS | MEMBER

12 WYSE TRAVEL CONFEDERATION

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BUSINESSBUSINESS APPOINTMENTsAPPOINTMENTs

19 GO TO CONTENTS ❱❱ BUSINESS APPOINTMENTs

Business appointment management

The business appointments are a very valuable part of the conference in terms of networking and business development.

Here are some tips to keep you on track in managing your schedule in Marcom and saving important information before and after the event.

– BEFORE THE CONFERENCE – By now your business appointment slots should be full, and you will have received an email from Marcom with a handy link to download/print your schedule. In case you have not seen the email, here are the instructions:

Remember to print/download your schedule before you travel following these instructions:

1. Click the [Export – Print My Schedule] link above your schedule, on the right 2. If you do this before appointment scheduling closes, you may receive a warning that your schedule is not yet finalised. If so, check the box and click ‘Next’ 3. Select either one of the options listed below ‘Export each appointment on one page (Meeting Report) 4. Click ‘Submit’ 5. Depending on your web browser and your system, the document may open directly or you may be invited to save/download the file.

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– AFTER THE CONFERENCE –

On Monday 29 February, 18:00 CET, access to your Marcom account will close.

If at any time before this date, you want to export the contact information of all trading delegates, and have been given access/permission, please use the following instructions:

1. To access your account, visit: www.stay-wyse.eschedulepro.com 2. Click on ‘Trading Organisations’ 3. Click ‘Export Results’ and select ‘ALL’ 4. Choose either PDF or Excel option 5. Export and save the file

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DAY 1 | Thursday, 28 January 2016

11:00 to 13:00 Optional city walking tour – courtesy of SANDEMANs NEW Europe

Please remember to have a good lunch before you make your own way to the venue – transportation is not provided.

13:30 Registration opens at Transformatorhuis, Westergasfabriek – sponsored by Sleeptite

14:00 to 14:30 Welcome and opening session: Beyond the Bed: A STAY WYSE research update

Speakers: Phillip Houghton, Safestay David Chapman, WYSE Travel Confederation

14:30 to 14:45 Session: The bottom line: Why data is critical to the success of hostels

Speaker: Harry Douglass, HVS

DAY 1 CONTINUES

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DAY 1 | Thursday, 28 January 2016

14:50 to 15:30 Session: Hostels in 2016 – 2017: Where is the industry headed?

Moderator: Phillip Houghton, Safestay Panellists: • Blake Danner, Chief Operating Officer, Freehand • Russell Hedge, CEO, Hostelling International USA • Fredrik Korallus, CEO, Generator • Catherin Quirin, Deputy Manager, Backpackers Villa Sonnenhof

15:30 to 16:00 Coffee Break – sponsored by Hans Brinker

16:00 to 16:45 Session: Leveraging reviews to generate direct bookings

Speaker: David Rafferty, Revinate

DAY 1 CONTINUES

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DAY 1 | Thursday, 28 January 2016

16:45 to 17:15 Session: Nearables, wearables and smart cities: What will the Internet of Things (IoT) mean for travel, hospitality and destinations?

Speaker: Jonathan Carter, Glimworm

17:15 to 17:30 Our volunteers will direct you from the Conference venue to the boats – a 5 minute walk within the Westergasfabriek area. Each boat will depart when full. The Dutch weather can be unpredictable, so you may want to bring an umbrella! If you miss the boats please make your own way to ClinkNOORD.

17:30 to 19:00 Cruise by boat to the Welcome Reception at ClinkNOORD – courtesy of Canal Company

19:00 to 22:00 Welcome Reception at ClinkNOORD. Complimentary drinks and food. Walk- around tours of the hostel every 30 minutes.

Dinner at leisure

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DAY 2 | Friday, 29 January 2016

Please make your own way to the venue – transportation is not provided.

08:15 Hosted buyers have a courtesy coach from ClinkNOORD to the Conference

08:30 Registration opens – sponsored by Sleeptite

09:00 to 10:30 Business Appointments – sponsored by GuestCentrix/CMS Hospitality

10:30 to 11:00 Coffee Break – sponsored by Hans Brinker

11:00 to 12:45 Business Appointments – sponsored by GuestCentrix/CMS Hospitality

12:45 to 13:45 Lunch – sponsored by Generator

13:45 to 15:30 Business Appointments – sponsored by GuestCentrix/CMS Hospitality

DAY 2 CONTINUES

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DAY 2 | Friday, 29 January 2016

15:30 to 16:00 Coffee Break – sponsored by Hans Brinker

16:00 to 17:00 Closing Keynote: Great innovative brands know the magic words are ‘consumer trust’!

Speaker: Joel Bearden, Edelman

17:00 – 17:30 Closing words: David Chapman, WYSE Travel Confederation

17:30 – 18:00 Closing drinks at the conference venue

Please make your own way to Belushi’s bar at the Winston Inn/St Christopher's Inn – transportation is not provided.

18:00 Kick off your weekend at Belushi’s bar – sponsored by St Christopher's Inn

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DAY 3 | Saturday, 30 January 2016 (optional)

Experience Amsterdam tickets are available. Please make your own transportation arrangements.

11:00 to 14:00 Optional city walking tour – courtesy of SANDEMANs New Europe

10:30 to 16:30 Hostel Open Day

28 GO TO CONTENTS ❱❱ educationaleducational sessionsSESSIONS

30 GO TO CONTENTS ❱❱ educational sessions

Welcome session – Beyond the Bed: a STAY WYSE research update

– DATE/TIME –

Thursday, 28 January | 14:00 – 14:30

What are the top OTAs for youth travel accommodation and what is the typical lead time for bookings made via a mobile device in this sector? What are the top ancillary revenue generators for hostels?

Find out how the youth travel accommodation business is doing on ancillaries, booking sources and mobile during this short presentation of key findings from the STAY WYSE Flash Survey Series.

– SPEAKER –

• David Chapman, Director General, WYSE Travel Confederation

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– BIOGRAPHY –

David Chapman Director General, WYSE Travel Confederation

Having trained with a top and International hotel group, David worked at some of the best hotels in Europe including Grosvenor House, The Waldorf and the George V in before becoming General Manager of a number of the UK’s top country house hotels.

In 2007, David was appointed Chief Operating Officer and Deputy Director of International Students House in London. ISH is a self-funding charity that runs a large social centre with accommodation for students studying in London. During his time at ISH, David was an active board member of STAY WYSE. In January 2013, David was appointed as WYSE Travel Confederation’s Director General.

David is also a Chartered Manager and Fellow of the Chartered Managers Institute as well as a Member of the Institute of Hospitality.

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The bottom line: Why data is critical to the success of hostels

– DATE/TIME –

Thursday, 28 January | 14:30 – 14:45

Where will the more than 1.6 billion international travellers expected by 2020 stay while on holiday, business or incidental trips? No one knows for sure, but you can bet that hotels will be building their 2020 strategies through informed decisions based on data and well established metrics that are shared across the industry. How do you plan to capture a share of these billions and the 414 million young people that will travel to learn or just have fun? Which tools should you use?

Join Harry Douglass of HVS for a brief look at the role of data and benchmarking in the hospitality industry, and the application of data sharing in the hostel and hybrid hotel sector.

– SPEAKER –

• Harry Douglass, Consulting and Valuation, HVS

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– BIOGRAPHY –

Harry Douglass Consulting and Valuation, HVS

Harry Douglass is a member of the Consulting and Valuation division at HVS, a hospitality consulting firm and respected global authority on hotel transactions and market research. Harry joined HVS London in 2012 following activity in the UK leisure property sector. He holds an MSc in Real Estate Management and qualified as a member of the Royal Institution of Chartered Surveyors (MRICS) in 2006.

The London office of HVS carries out assignments across Europe the Middle East & Africa (EMEA), comprising feasibility studies and loan security valuations for investors and lenders in new and existing markets. Recent projects have involved investment and development appraisals for a range of hostels and hybrid hotels as well as bespoke assignments on the impact of online travel agencies.

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Hostels in 2016 – 2017: Where is the industry headed?

– DATE/TIME –

Thursday, 28 January | 14:50 – 15:30

A panel of representatives from a variety of perspectives within the industry will discuss issues of broad importance for the youth travel accommodation business in the coming period, including information technology, sales and marketing, property and investment, emerging markets and consumer trends.

– PANELLISTS –

• Blake Danner, Chief Operating Officer, Freehand • Russell Hedge, CEO, Hostelling International USA • Fredrik Korallus, CEO, Generator • Catherin Quirin, Deputy Manager, Backpackers Villa Sonnenhof

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– BIOGRAPHY –

Blake Danner Chief Operating Officer, Freehand

Prior to joining The Sydell Group, Blake served as Executive Vice President for AHG, a New York City-based hotel company with nine properties, where he oversaw the company’s growing hotel division. Before joining AHG, Blake served as Senior Vice President, Sales for Ian Schrager Hotels and Morgans Hotel Group where he was responsible for company wide direct sales strategies. During this period he was involved in multiple new hotel openings and re- brandings.

A career hotelier, Blake began his career working for Richfield Hospitality Services, one of the nation’s largest third party hotel management companies. Over the course of his time there, Blake served in such roles as General Manager, Operations Director, and finally as Senior Corporate Director for Sales overseeing a portfolio of twenty-two hotels.

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– BIOGRAPHY –

Russell Hedge CEO, Hostelling International USA

Hostelling International is the national nonprofit organization that operates hostels and related cross-cultural programs across the United States. It is the USA affiliate of the International Youth Hostel Federation (IYHF) based in London, England.

Russell has served in this role since 2000. He advanced through the ranks of HI-USA where he began 15 years earlier as a volunteer who helped to develop the hostel currently serving Washington DC, and subsequently served as Executive Director of the Washington DC area chapter. Prior to becoming CEO he served as Chief Operating Officer of HI-USA. His early career focused on economics and finance at the US Economic Development Administration and US International Trade Administration, with stints at the US Securities and Exchange Commission and the US Senate Budget Committee.

Hedge received his Bachelor of Arts degree in economics and political science from the University of Wisconsin at Madison, and his Master’s degree from the Lyndon B. Johnson School of Public Affairs at the University of Texas at Austin.

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– BIOGRAPHY –

Fredrik Korallus CEO, Generator

Fredrik has over two decades of hospitality experience that spans across four continents. He is a high performing global executive with a strong history of exceeding objectives.

His proven ability to drive alignment to vision and strategy, resulting in value creation has earned a reputation for building a winning culture based on collaboration, accountability and achievement.

Fredrik has held a variety of global, strategic, commercial and operational roles for Carlson Rezidor Hotel Group ranging from SVP new openings and franchise operations and Executive Vice President of revenue generation at Rezidor to Executive Vice President and Chief Operating Officer, where he championed the global alignment of the Radisson brand, including the global introduction of Radisson Blu, as established and operated in Europe, Middle East and Africa.

Most recently he was responsible for the successful financial turnaround of The Hotel Collection, a group of 21 hotels across the UK. As CEO of Generator, Fredrik will lead the continued development of the Generator brand including further European expansion and the imminent entrance into the US market.

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– BIOGRAPHY –

Catherin Quirin Deputy Manager, Backpackers Villa Sonnenhof

Born 1971 and brought up in Vienna, Catherin Quirin left Vienna after school to live in the UK, Germany and settled in Switzerland 13 years ago.

Classical music management as well as several years in personnel roles in retail (Marks & Spencer’s UK and Germany) and IT, were part of her working background. Realising how much fun hospitality is, she switched sectors completely. Since 2004 Catherin has been with Backpackers Villa Sonnenhof in Interlaken, Switzerland working as Deputy Manager. Backpackers Villa Sonnenhof is a stand- alone hostel with 190 beds and has continuously been voted as one of the top ten hostels in Europe. Providing the best possible product and working together to promote the destination as a whole have always been their top priorities.

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Leveraging reviews to generate direct bookings

– DATE/TIME –

Thursday, 28 January | 16:00 – 16:45

In this presentation David Rafferty from Revinate will discuss the relation between revenue and reviews and examine its importance for the hostel market, whose guests are arguably some of the most digitally aware of any hospitality sector.

David will explore how guest reviews can help hostels drive more direct bookings and how better reviews can influence guest willingness to pay more without adversely affecting the likelihood of a sale. Practical tips on how to influence your reputation will be offered together with real life examples of how companies are successfully using guest reviews to improve operations.

– SPEAKER –

• David Rafferty, Business Development Manager Europe, Revinate

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– BIOGRAPHY –

David Rafferty Business Development Manager Europe, Revinate

David is the Business Development Manager for Europe at Revinate, a software platform designed exclusively for the hospitality industry. A result-driven executive, he has more than 15 years of experience in strategic sales. David now teaches major brands in the hospitality industry how to leverage guest feedback to perfect guest satisfaction while maximising revenues by using Revinate technology.

He also assists independent and smaller chains to operationalise improvements based upon guest feedback, be that delivered on- site, via reviews or through social mentions or post-stay surveys. Since joining Revinate David has explored new avenues of using technology to gain competitive advantage in the hotel industry. Through Revinate’s pioneering technology, he helps hoteliers to optimise their use of guest feedback for public relations, thereby increasing direct bookings and loyalty.

David holds a BA Economics, MA Finance and an MBA and is currently based in Amsterdam. He is an expert in the field of strategic sales and negotiations and an acclaimed speaker at industry conferences.

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Nearables, wearables and smart cities: What will the Internet of Things (IoT) mean for travel, hospitality and destinations?

– DATE/TIME –

Thursday, 28 January 2016 | 16:45 – 17:15

Smartphones, beacons and the IoT are poised to radically change travel and tourism whether it be smart accommodation amenities, paying by phone, or being guided to city attractions with short range communication sensors.

Smart technology is quickly becoming cheaper and more accessible, not just futuristic keyless, robot-run hotels or expensive wearables. Young travellers will undoubtedly adopt and expect such digital integrations in there travel journey and experience, so how will you meet their expectations?

Join Jonathan Carter of Glimworm IT for an introduction to IoT and a discussion on what it means for your hostel, products, and services and the ways that your business can join the Internet of Things.

– SPEAKER –

• Jonathan Carter, Co-Founder Glimworm IT and Glimworm iBeacons

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– BIOGRAPHY –

Jonathan Carter Co-founder of Glimworm and Glimworm iBeacons

Jonathan Carter is Co-Founder and Technical Director of Glimworm IT BV, a technology development company based in Amsterdam. Jonathan established Glimworm in 2002 with Paul Manwaring and has helped more than 500 SMEs with their web and communications needs. His current focus is on smart cities, IoT and iBeacons. His team developed the Glimworm iBeacon, the first mass producer in the Netherlands of ‘blend in or be branded’ sensors using the iBeacon platform.

In addition to his strong technical background, Jonathan is active in a number of technology meet-up and mentor groups, including Appcelerator titanium, Push2Press, iBeacons, Amsterdam IoT, Startupbootcamp Amsterdam, and Appsterdam. Jonathan and the Glimworm team are a partner in the iBeacon Living Lab project with the city of Amsterdam where they are leading projects in the tourism, culture and education vertical.

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Closing keynote – Great innovative brands know the magic words are ‘consumer trust’!

– DATE/TIME –

Friday, 29 January, 2016 | 16:00 to 17:00

Many of today’s most successful brands have totally innovated their marketplace and redefined their sector.

Edelman will share insights and trend analysis on consumer attitudes to brand innovation conducted in a global survey with 10,000 consumers in 10 countries, with additional qualitative research among millennials in 5 countries.

They discovered that it does not matter what geography, demographic or sector… two-thirds of consumers are conflicted, undecided and need to be reassured before they purchase. Yet the research also uncovered a simple truth. Successful brands that innovate well create human relationships, they have many living qualities. Edelman calls them 'Earned Brands'.

– SPEAKER –

• Joel Bearden, Director, Consumer Brands/Digital, Edelman

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– BIOGRAPHY –

Joel Bearden Director of Consumer Marketing and Digital Practices, Edelman

Joel’s role reflects Edelman’s commitment to servicing global, regional and local FMCG and other consumer brands operating out of the Netherlands.

Joel is an accomplished and result-driven, integrated communications leader with 15+ years of proven success at Fortune 500 FMCG multinationals, financial institutions and global agency networks. He has demonstrated ability in developing and implementing brand building and business driving communication strategies, achieving significant growth across a broad range of categories and brands.

Joel graduated from Pepperdine University and the European Business School with a MBA/Masters of International Business. He completed his undergraduate degree at Texas Christian University. He is originally from the United States and enjoys dual citizenship with the Netherlands.

45 GO TO CONTENTS ❱❱ MORE THAN A HOSTEL

+44 207 432 7350 [email protected]

BARCELONA | | | | | LONDON VENICE | PARIS | , AMSTERDAM & OPEN 2016 GENERATORHOSTELS.COM /GENERATORHOSTELS @GENERATORHOSTEL GENERATORHOSTELS NETWORKINGNETWORKING EVENTSEVENTS

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Cruise Amsterdam’s canals

Join us as we explore and view Amsterdam from the water while on the way to the Welcome Reception, on 28 January from 17:30 until 19:00, courtesy of Canal Company. You’ll see the best of the city while you glide across the water and relax with your fellow conference delegates.

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Toast to a great start at the Welcome Reception at ClinkNOORD

The STAY WYSE Conference Welcome Reception will take place on 28 January, 19:00 – 22:00 at ClinkNOORD – join us for a complimentary drink and finger food and get to know your fellow delegates in a more informal environment. Clink will also be putting on a tour of their new high-end hostel for those who’d like to have a look.

We have arranged for you to cruise to the reception on boats provided courtesy of Canal Company.

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Kick off the weekend with our closing drinks

We will end the STAY WYSE Conference on a high note and kick off the weekend at Belushi’s bar, Amsterdam, sponsored by St Christopher's Inn. Join your fellow conference delegates for complimentary snacks and a fun farewell to a highly successful event.

50 GO TO CONTENTS ❱❱ basic accommodation great atmosphere cheap beds breakfast included free Wifi big common areas happy hour(s) lots of fun central location in amsterdam & lisbon

good for groups, young travellers & backpackers

the same, but different ExperienceExperience AmsterdamAmsterdam

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Experience Amsterdam

We are offering delegates the full Amsterdam experience with FREE tickets to the Heineken Experience, Van Gogh Museum, Amsterdam walking tours courtesy of SANDEMANs NEW Europe and Hop on/hop off canal tours courtesy of Canal Company.

Note that transportation to and from venues/events is not provided to delegates unless specifically referenced in the programme.

Tickets are limited and can be collected at the registration desk on registration.

– THANK YOU EXPERIENCE AMSTERDAM PARTNERS –

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Free Amsterdam walking tours sponsored by SANDEMANs New Europe

SANDEMANs NEW Europe invite you on an unforgettable FREE Tour of Amsterdam! This optional two-hour walking tour is the city’s number one ranked tour or activity on TripAdvisor. Don’t leave Amsterdam without seeing the main sites and experiencing the rich culture and history this incredible city has to offer.

Join us as we visit Dam Square, the Royal Palace, the Red Light District, and the Anne Frank House. Learn about the canals, the architecture, masters of Dutch art, the widest bridge, the narrowest house and more. This tour also includes a cheese tasting!

The tours will run in both English & Spanish and begin at the Tourist Office at Centraal Station: • Thursday, 28 January at 11:00 – 13:00 (After the tour, the guides can advise you on public transportation options to travel to the Conference) • Saturday, 30 January at 11:00 – 14:00 (After the tour, the guides can advise you on public transportation options to travel to your next destination)

54 GO TO CONTENTS ❱❱ hostelhostel openopen dayday

55 GO TO CONTENTS ❱❱ hostel open day

A number of hostels will open their doors to STAY WYSE Conference delegates on Saturday, 30 January, at three pre-arranged times: 10:30, 12:30 and 14:30. Note that transportation to and from venues/events is not provided to delegates and you need to make your own arrangements.

– PARTICIPATING HOSTELS ARE –

uptown | downtown

The Flying Pig will be opening its Uptown and Downtown locations for the tour.

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Generator

Generator Amsterdam will open in Spring 2016 in a beautiful, early 1900’s 4 story building with vintage architectural design details and charm. Grand ceilings in the reception area and a beautifully maintained mezzanine are complimented by spacious, social areas. Make the most of the long, light evenings with the raised cafe and outdoor area overlooking Oosterpark. You’re just 5 minutes away from the centre of Amsterdam where you can soak up the city life or take a stroll by the infamous canals.

– CONTACT PERSON –

William van den Berg, Business Development Manager – Tel +31 6 2139 1027

– ADDRESS –

Mauritskade 57, 1092 AD, Amsterdam

MAP DIRECTIONS GALLERY

57 GO TO CONTENTS ❱❱ hostel open day

MEININGER

The MEININGER Hotel Amsterdam City West lets you enjoy the city’s cosmopolitan flair. Situated directly by Sloterdijk railway station, it’s less than five minutes to Centraal Station from where you can reach the city’s hotspots in no time at all. The hotel was opened in July 2012 and offers free WiFi, a hotel bar, a fully equipped guest kitchen and a games zone – ideal for a city break in Amsterdam. The hotel consists of 881 beds (expanding to 1177 beds end of 2016) on single to 7-bedded rooms, all with ensuite facilities. The hybrid formula combines the best of hotel and hostel, which results in a vibrant mix of guests.

– ADDRESS –

Orlyplein 1, 1043 DR, Amsterdam

MAP DIRECTIONS GALLERY

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St. Christophers, Winston Inn

St Christopher’s at the Winston is a hotel/hostel with all ensuite rooms, decorated by artists. Some funky, some kinky, some arty, always a story to tell. Our lively Belushi’s bar onsite serves great drink deals and tasty food to go with a rocking playlist and dito vibe.

The beer garden has a view to the red light district streets, so you can’t get more central than that!

– CONTACT PERSON –

Tom Noom

– ADDRESS –

Warmoesstraat 129, 1012 JA, Amsterdam

MAP DIRECTIONS GALLERY

59 GO TO CONTENTS ❱❱ hostel open day

The Flying Pig Uptown

The Flying pig Uptown is Amsterdam’s first real backpackers hostel since 1994, and today it still has that laid back vibe, personal friendliness, legendary parties and staff that make the place feel like your friend’s home.

We have a kitchen for guests, dorms and private rooms, a cosy bar where many parties happened and are still to come. Free breakfast, WiFi, linen are naturally considered as part of the welcome.

– CONTACT PERSON –

Sarah Morgan Cribbs

– ADDRESS –

Vossiusstraat 46, 1071 AJ, Amsterdam

MAP DIRECTIONS GALLERY

60 GO TO CONTENTS ❱❱ hostel open day

The Flying Pig Downtown

The Flying Pig Downtown is the place to be in Amsterdam to be in the middle of everything but as soon as you step in the door, you’ll want to put your feet up, have a beer and a chat with someone you have just met.

Relaxed people, music, a real travellers atmosphere. Good dorms and facilities, bar, smoking room and of course free breakfast, WiFi and linen.

– CONTACT PERSON –

Maaike de Bruijn/Sirtse Jansen

– ADDRESS –

Nieuwendijk 100, 1012 MR, Amsterdam

MAP DIRECTIONS GALLERY

61 GO TO CONTENTS ❱❱ contactscontacts

62 GO TO CONTENTS ❱❱ contacts

– CONFERENCE VENUE –

STAY WYSE Conference Venue Transformatorhuis, Westergasfabriek Klönneplein 2, 1014 DD Amsterdam

Venue Tel: +31 20 586 07 10

To contact the WYSE team during the event, please call: +44 745 205 6498

WiFi is provided at the venue and there is no password required.

– DIRECTIONS –

Public Transport From Centraal Station: Bus 21, get out at stop Westergas­ fabriek. From City Centre/Leidseplein: Tram 10, get out at stop Van Limburg Stirumplein.

Car From Ring A10: Exit S103/S104 (Haarlem), drive towards the city centre via the Haarlemmerweg. On your left side you find the Westergasfabriek.

From Schiphol: Highway A4 Amsterdam (Ring A10). Exit S103, drive towards the city centre via the Haarlemmerweg. On your left side you find the Westergasfabriek.

63 GO TO CONTENTS ❱❱ contacts

ClinkNOORD Badhuiskade 3, 1031 KV, Amsterdam

Tel: +31 20 214 9730

– DIRECTIONS –

From the Amsterdam Centraal Train Station with public transport Jump on the free short ferry ride from Amsterdam Centraal Station to the North side of the River IJ (it runs 24/7!) and ClinkNOORD is only 400 metres away.

64 GO TO CONTENTS ❱❱ contacts

St Christopher's Inn/ Belushi’s at the Winston Warmoesstraat 129, 1012 JA, Amsterdam

Tel: + 31 20 623 1380

– DIRECTIONS –

From the Amsterdam Central Train Station with public transport Exit the station into the large square and head toward the Victoria Hotel. Follow Damrak Avenue for about 200-metres. At the end of the cruise boat harbour turn left into Oudebrugsteeg. Then turn right onto Warmoesstraat at the Chikita Shop. Walk for approximately 150-metres until you reach St Christopher’s at the Winston.

65 GO TO CONTENTS ❱❱ INCREASING THE BOTTOM LINE OF YOUR BUSINESS

9 – 13 March 2016 · itb-berlin.com

Meet the Youth Travel Official Partner Country ITB Berlin 2016 Industry in hall 4.1 THANK YOU TO ALL OUR EVENT SPONSORS AND PARTNERS

/staywyse1 @StayWYSE | #STAYWYSE www.conference.staywyse.org