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ITB BERLIN NEWS IS the EXCLUSIVE OFFICIAL DAILY MAGAZINE of ITB BERLIN FIGURES & READER PROFILE Source: ITB Berlin 2019 TESTIMONIALS

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ITB BERLIN NEWS IS the EXCLUSIVE OFFICIAL DAILY MAGAZINE of ITB BERLIN FIGURES & READER PROFILE Source: ITB Berlin 2019 TESTIMONIALS 9 -13 MARCH 2022 Berlin 2022 MEDIA KIT AN INTEGRAL PART OF YOUR SHOW COMMUNICATION! news.itb.com NEWS LIVE + FROM THE SHOW THE ITB BERLIN QUICKFINDER SPECIAL BOOKLET FEATURES REGIONAL KEY BENEFITS FOR EXHIBITORS: SPOTLIGHTS ATTRACT TRADE VISITORS MAXIMISE BUSINESS AT ITB BERLIN GIVE BUYERS THE STRATEGIC INFORMATION THEY NEED ITB BERLIN NEWS IS THE EXCLUSIVE OFFICIAL DAILY MAGAZINE OF ITB BERLIN FIGURES & READER PROFILE Source: ITB Berlin 2019 TESTIMONIALS 1,000 + 113,500 Florian Fleischer Qualified Head of Product Management Aviation Trade Visitors – TUI Germany top buyers ITB Berlin News give me a great overview of information and help me to define my daily agenda. The daily news are up to date and give a really good overview of the top stories from all the different markets. Quite often I’m filling my transition time between two appointments by reading ITB Berlin News. LINE OF BUSINESS (Multiple citations / Extract employed trade visitors > 2%) Martial Ma Former General Manager of International Partnership for Accommodation Business – Ctrip Group, China ITB Berlin News absolutely shows us valued insights of the best people in travel industry globally. As a reader, the magazine is undoubtedly referential and informative for myself and rest of our team. It enables exhibitors to communicate all Jaana Chan relevant information, intelligently, directly Former Product Director, APAC to their customers (buyers and decision- – HotelPlanner.com makers). 34% Decisive It is THE source of information for all DECISION 31% The website is perfectly set and keeps you posted with trade professionals and international MAKERS Co-decisive the most recent updates. The official show dailies are press, and covers the event live from the spread all over the show and you can easily grab one 81% of professional Decision fair. trade visitors makers and check out what’s happening around you. I always have an influence 81% secure one as soon as I spot one when entering the Multi - channel communication to on purchasing/ show. Understanding the market is where you start the ensure maximum visibility and reach your procurement decisions. 18% 17% business, right?! target anytime, everywhere! Advisory No function inuence Najib Balala Minister of Tourism – Kenya PRINT DIGITAL ORIGIN OF THE TRADE VISITORS It is a good platform to share destination news and therefore a must have during the show. e-MAGAZINE e-MAILING Norbert Fiebig President, – German Travel Association (DRV) A good cup of coffee and the ITB daily – this is how a day at the fair can start well informed. For me? A must. May 2021 - Non contractual document 2 3 May 2021 - Non contractual document CIRCULATION / PRINT WEBSITE / STATISTICS STRATEGIC DISTRIBUTION POINTS Full contents DAY 1 DAY 2 DAY 3 • All main entrances & e-Magazines online 11,000 11,000 9,000 • All main information counters @ news.itb.com copies copies copies • ITB Buyers Circle • Convention Area • Day 1 edition benefits from an extra distribution at the opening ceremony (8th March 2022). • International Press stand Full integration of contents • The ITB Berlin Quickfinder is included in every edition • Media Centre into digital event tools and benefits from an extra distribution of 8,000 copies. • Top 50 Partners’ & Participants’ stands • Over 100 Leading Berlin Hotels news.itb.com is the daily updated website with unique articles and exclusive interviews live from the show. CIRCULATION / ONLINE news.itb.com RESPONSIVE & POWERFUL STATISTICS* Daily e-Mailing to Users 19,000 > 19,700 contacts Sessions 30,600 Pageviews 58,000 E-mailing to launch the edition of the day that is sent out Average Time Spent 1:07 every morning to trade visitors, exhibitors and press before, during and after the fair for a full media coverage. Pages per Session 1,89 • 5 e-mailings (PREVIEW - DAY 1, 2 and 3 - REVIEW) Device Access: 3% Tablet 44% SOCIAL MEDIA Desktop ITB Berlin News contents are promoted through the ITB social media channels 62,505 12,380 53% FOLLOWERS FOLLOWERS Mobile 31,509 6,187 FOLLOWERS MEMBERS * Google Analytics www.itb-berlin-news.com - March 2019 May 2021 - Non contractual document 4 5 May 2021 - Non contractual document EDITORIAL CONTENT SPECIAL FEATURES & REGIONAL SPOTLIGHTS I EXCLUSIVE INTERVIEW I I EXCLUSIVE INTERVIEW I • Youth travel • Americas & Caribbean Sweden has just been named as "Number 1 Sustainable Destination in the world" by Hotel Riverton Euromonitor International. We asked Visit Sweden’s Interim CEO Susanne Andersson • Adventure Tourism why she feels this honour was given to her country. © Per Pixel Petersson/imagebank.sweden.se Pixel © Per Close to nature - © Design Hotel Group To be recognised in this way is a huge made entirely of ice. And the nature extends encouragement and is mainly thanks to the into the centre of the major cities, where you engagement, commitment and passion of can kayak, swim and cycle amid trees, granite Spotlights: Dominican Republic, USA entrepreneurs throughout Sweden. outcrops and sparkling water. PREVIEW Sweden named In Sweden, we have a long and strong tradition of The freedom to roam also opens up Sweden’s living close to nature, which naturally gives us a natural gourmet pantry of wild food. It’s sustainable perspective and understanding, both something we´re celebrating through our Edible N°1 Sustainable individually and for businesses. 97% of Sweden is Country project, 40 million hectares of fine do-it- • Education unpopulated, so social distancing comes easily. yourself dining. This may be the reason why Swedish hotels, tour HOTELS and travel operators and transport companies In Sweden, naturally healthy food can be found Destination today are offering a broad range of sustainable just around the corner – in our forests, lakes IN SWEDEN solutions, such as biofuel run and carbon dioxide and meadows. In collaboration with Michelin- compensated transport and eco-friendly hotels. starred chefs, we have created inspirational Sweden consists mainly of To name a few examples. menus featuring local produce to experience the smaller independent hotels and Exclusive Interview: Swedish pantry. accommodation, who have been Gothenburg has been named as a European preparing themselves to be ready for Susanne Andersson, capital of smart tourism. Tell us a little bit about visitors when the time is right. Hoteliers Training & Employment • Gothenburg and why it is a model in this sense. • Oceania and entrepreneurs have been busy Interim CEO, Visit Sweden As one of Europe’s leading foodie destinations, EDITION Gothenburg the second largest city of Sweden, ITB BERLIN NOW 2021 using this last year to develop new is a vibrant gateway to our country for many HAS BEEN A GREAT CHANCE and exciting places to stay. Major new visitors. It is the perfect ‘escape’ destination openings this year include: where culture, shopping and local cuisine will FOR US ALL TO KEEP IN Content is designed to be highly relevant and keep you busy. Still it’s a fantastic example of TOUCH WITH TRAVEL Villa Dagmar, a new boutique hotel opens on an easily accessible European city close to AGENTS, JOURNALISTS AND May 6th offering a hint of Italy in Stockholm's nature, striving to become even more digitally trendiest district. A beautiful, modern and accessible, inclusive and sustainable. INFLUENCERS. creative home for the global traveller looking for a hotel with both heart and soul in a • Honeymoons Spotlight: French Polynesia Gothenburg added this award to other accolades, chic and affluent part of Stockholm, next to being named the world’s Best Sustainable Östermalm's Market Hall. City Stay for 2021 by Lonely Planet, and it has held the top ranking in the Global Destinations What are your thoughts on this year's "virtual" TEN Hotel is a new, affordable hotel for active travellers, a completely new hotel [2 March 2022 ] Sustainability Index since 2016. With a regional ITB event? useful for trade visitors & press, helping them climate target of being fossil-fuel independent by ITB Berlin NOW 2021 has been a great chance concept and opens in Upplands Väsby this 2030, Gothenburg was the first city in the world for us all to keep in touch with travel agents, spring. It offers every conceivable opportunity to issue Green Bonds to accelerate investment in journalists and influencers. We have noticed that for a good night's sleep, having a strong climate-oriented solutions. we are digitally reaching new target groups even focus on exercise, sports and health for the if can’t replace the “real” ITB in Berlin and all the modern active traveller. Ten Hotel is a hotel The tourism industry needs to develop even face-to-face personal meetings we enjoy. Even if concept based on a mix of personal and ITB Berlin 2021 Ad Insertion (ITB India).pdf 1 18/2/2021 4:10:39 PM more sustainable ways to take advantage of the we need to get used to this new form of “digital” digital service, sustainable materials, design growing tourism sector. This is an opportunity fairs, where we all develop our and environmentally friendly technology. The VISIT to go from smart to smarter and is especially digital skills, we all long for times hotel offers a large, state-of-the-art 100 m 2 important after the tough times experienced when we all can meet again in gym with a sauna, and next to the hotel is during 2020 with less tourism and fewer business person B a new paddle centre. It is also close to golf • Thuringia R D German Region: to set their show agenda and define their I SPECIAL FEATURE I TRANSPORT I I SPECIAL FEATURE I TRANSPORT I opportunities. A N D C A R courses as well as trails for running, skiing and other leisure activities in the immediate What else has Sweden been "pushing" this year area.
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