April 24, 2017 Tourism Staff Reports 11 A-H 1 of 61
DIRECTOR ACTIVITIES- Jack Wert
February-March 2017
PERIOD AT A GLANCE
Number of Advocacy Contacts 5
Number of Trade Show/Conferences 3
Number of Tourism Industry Events 7
Number of PR Interviews/Communications 3 Promotional Activities 3
Advocacy
• DMAI Advocacy Committee Meeting • Conference calls with Visit Florida, Florida Assoc of Destination Marketing Organizations on pending legislation to eliminate Visit Florida • Meetings with Collier Lodging & Tourism Alliance on legislative issues • Meetings in Washington with our Collier Legislative delegation on national tourism issues such as Vis Waiver, Open Skies, Airport Infrastructure needs, water quality issues and beach renourishment funding needs. • Communications with Florida legislative delegation on preserving Visit Florida funding
Trade Shows/Tourism Industry Conferences
• WTM Latin America trade show- Sao Paulo Brazil. Met with the following: o Tour Operators (21): o Airlines: (3) o Journalists: (7) • Destination Marketing Accreditation Program Board Meeting Conference Calls • Collier County Tourism Alliance Board Meeting
Tourism Industry
• Naples Depot meeting with Naples Chamber on the new Information Center at the Depot April 24, 2017 Tourism Staff Reports 11 A-H 2 of 61
• Collier Sports Council meetings • Global Travel – Visit Florida committee on International marketing and air service • Beach Shuttle project review meetings • Meeting with Jack Mulvena, ED Naples Zoo on future projects and grant possibilities • French Chef reception for new Culinary Accelerator
Director Activities Cont.
Public Relations/Communications
• Press interviews with Naples News, Fort Myers News Press, NBC-2 and Fox 4 TV • Collier New Hire Orientation on Tourism
Promotional Activities/Special Events
• Meeting with LPGA Championship 2017 and Chubb Classic 2018 event organizers. • Meetings with Pickleball event organizers and FBU event organizers
April 24, 2017 Tourism Staff Reports 11 A-H 3 of 61
GROUP MEETING SALES REPORT
Debi DeBenedetto – Group Sales & Marketing Manager
March 10, 2017 – April 10, 2017
PERIOD AT A GLANCE 2016 2017
Number of Meeting Planner 67 Estimate 149 Contacts
50 36 RFP’s sent in 4 weeks potential $ 15.2 Million 6554 Room nights Number of Rfp’s leads sent
Number of Groups booked 9 9 groups booked
17 groups lost
Total Room Nights/Econ. Impact 5051 Over $3 million Booked $902,580.89 Economic for Period booked Economic impact impact
2624 room nights
Number of RFP Enhancement 4 new requests granted funds 3 (RFPE) Requests
Number of RFPE’s to Contract 2 5 booked $787,199.15 expected revenue to hotels
Number of FAM’s/Sites 5 Three site visits arranged
2 complete and 1 pending 1 booked
Balogun, Howard and Sonus April 24, 2017 Tourism Staff Reports 11 A-H 4 of 61
Number of Shows Attended 2 One – IPEC Independent Planners Educational Conference 3/18-22
Sales Activities this Period
• Jack attended for group sales DMAI Destination showcase. 1 rfp and 5 leads • Sales meeting IPEC post 3/22 with Planners • Proof ads, newsletters • Lead and attended destination group gathering for Global Meetings Industry Day in Ft. Lauderdale held by Brand USA, SITE, MPI and other Florida memberships to educate and celebrate GMID – arranged transportation for group and provided information and RSVP for this event so locals could attend. 16 of us went over in Regent sponsored bus. 2 leads. • Prospecting phone and email and follow up on lead generation program with SDR 14 leads prospected. • Registration and preparations for HelmsBriscoe Annual Business Conference April 19-21
• Registered for FICP Financial Insurance Conference Planners educational summit June 2017, and for July and September conference. So far I have not been accepted to attend. Waiting on two and declined one. • Assisted bid to get destination as a host for 2018 Florida Attractions Association Annual Conference - booked • Declined to bid MPI Board retreat – not enough planners all supplier heavy so no hotels or CVB thought it worthy of hosting • Continue preparations and communication for IBTM, June 2017 also post Fam preparations 9 planners to attend. Nice marketing on IBTM website for Fam. • Prepared for SITE TX summit – April 30-May 3 • Registered for Smart Meetings event May 21-23 Attended -IPEC – Independent Planners Educational Conference Colorado Springs follow up complete / several Rfp’s March 19-22 – excellent show • Post card mailing to all SDR lead gen program follow up
Fam Activities:
• Planning for IBTM June 2017 – still pending • HelmsBriscoe Wellness Fam Sept 2017 – still pending – details complete
Sales Plan Goal Tracking April 24, 2017 Tourism Staff Reports 11 A-H 5 of 61
• Completed/ revised job description for contract labor sales for Midwest market – Rfp still not out as I am waiting on the County purchasing office to approve final and get it to me • Hired Maria Power to assist CVB office with data entry, Fams and other – training in progress • Attended March 16 Tourism Advisory Roundtable event • Following plan detail with SDR lead generation program
April 24, 2017 Tourism Staff Reports 11 A-H 6 of 61
TRAVEL INDUSTRY & LEISURE MARKET SALES REPORT
Claudia Cianfero
Dates: March 11 – April 10, 2017
PERIOD AT A GLANCE 2016 2017
Number of Travel Agent Contacts 77 130
Number of Tour Operator 21 26 Contacts
Number of FAM’s/Site Visits 0 2
Number Trade Shows Attended 1 2
Sales Mission 1 1
EVENTS RECAP
Show Name: TBN Location: Buzios, Brazil Dates: March 30 – April 1, 2017
Trends/Comments: This was our first participation in this appointment based travel agent show in the outskirts of Rio de Janeiro where we had an overwhelming response to our attendance. Prior to our arrival we had 34 confirmed appointments but we ended up meeting with 66 travel agents in total because of the interest for something new for travel agents to promote to their clients. This has been a common theme in the Brazil market for the last couple of years. Most of the agencies were not familiar with the west coast of Florida and were quite impressed with all there is to do in our destination, especially in the Everglades. Shopping, dining also are very appealing as is the diversity of accommodations ranging from luxury to budget hotels as well as vacation rentals. Some had visited Naples in the past but not recently.
Event Name: Palm Beach/Paradise Coast Luncheon Location: Fogo de Chao, Rio de Janeiro April 24, 2017 Tourism Staff Reports 11 A-H 7 of 61
Date: April 3, 2017
Trends/Comments: Our Aviareps team did a great job of putting together this sales luncheon for both Palm Beach and Paradise Coast. We were expecting 50 Travel Agents and ended up with 56 total in attendance. Overall well received with much interest in both destinations. Again, travel agents were impressed with how much there is to do in our destination. Many agents commented that they had no idea how much there was to do in our area. Dining, Shopping and the Everglades are a huge draw. Only a few had been to our destination in the past few years.
Show Name: Travel Market Latin America Location: Sao Paolo, Brazil Dates: April 4 – 6, 2017
The Brazilian market is on the upswing with the dollar stabilized and decrease in exchange rates. Comments during our meetings indicated a slow start to 2017 but looking forward to a strong finish and an even better 2017. Azul has increased service to the US and Avianca has added a daily flight from Sao Paulo to Miami. These are all good indicators of an improving market. With that said, we were thanked many times for not leaving the market in the downturn and standing by them with continued interest in the Brazilian traveler. This is very important to the Tour Operators that do business with us as they do not want to start from the beginning when the market improves. Since we have been present over the last several years, they will continue to do business with Naples, Marco Island and the Everglades.
Again, this year Aviareps secured all our appointments directly with the tour operators and media and as a result we were busy throughout the 3 days with back to back appointments and interviews. We also had Aviareps man our booth with travel agent walk up traffic and hand out brochures and business cards and attend the Visit Florida media lunch. They also coordinated a client dinner where we had 10 top quality tour oeprators.
The focus for us for the remainder of 2017 will be for training in multiple cities throughout Brazil. Cities such as Cruritiba, Belo Horizonte, Rio Grande do Sul, Rio de Janeiro, Campinas, Parana to name a few. We will also focus on bringing more influencer to experience the Paradise Coast. This was again a very successful and productive week in Brazil.
FAMS:
March 12 – 14, 2017. UK Travel Agent FAM with Lusso
March 27 – April 1, 2017 – German Fam, 2 product managers from Enjoy America
• Cercle des Vacances – French FAM, April 28 – 30 • TUI Megafam – 150 Travel Agents from Germany, April 30 • Willy Scharnow FAM – May 3 – 6, 12 German Travel Agents • Brand USA Brazil FAM – May 9 – 12, 6 Brazil Tour Operators April 24, 2017 Tourism Staff Reports 11 A-H 8 of 61
PUBLIC RELATIONS & COMMUNICATIONS REPORT March 13, 2017
PERIOD AT A GLANCE
Number of Media Submissions from CVB PR - 205 205 • 54 – Direct submissions and responses • 106 – Sent Happiest, Healthiest news release • 45 – USGA Quail Creek Course Eval event
Number of Media Outlets/Journalists Hosted in March - 5 Destination - 5 • Charles McCool – McCool Travel, Influencer • Bettina Hagen – German Travel, blog • Ana Paula Freitas – Brazil, ‘Florida Coast by RV’ book • Diane Siskin – The Chattanougan • Ryan Walker – Canada, Everglades photo essay for Air Canada EnRoute inflight magazine
Number of News Releases Written/Edited by News Releases – 2 and/or Issued by CVB - 2 • USGA Course Evaluation – Assist on USGA Media Alert, local media list • Naples/Marco Island #1 Happiest, Healthiest
Publicity Highlights • Gallup-Healthways - #1 Happiest, Healthiest (not included in agency reporting) • LIVE With Kelly, Today.com, others - Coverage of Happiest, Healthiest • News-Press Collier Tourism Columns – Vacation Worthy Drinks; Vacation “Firsts” you can experience in FL’s Paradise Coast • GlobalSportsNet.com.br – 4 feature blogs, result of January FAM
Top Staff Projects – J. Modys • Writing script, production, voice over for Beach Trolley spot on Visitors TV Network
• Press trip itinerary Charles McCool April 24, 2017 Tourism Staff Reports 11 A-H 9 of 61
• Respond to daily incoming media and other requests
• Issue news release on Happiest, Healthiest • Paradise Coast Blueway paddling trail meeting • Meeting and coordination of proposal for How To Do Florida episode-artificial reef
• FL SEE Board meeting • FOWA Board meeting • Assist Collier Emergency Management with Wildlife Event – provided sorted lists of hotels by city, pet friendly. • Created wildfire alert message for tourism website. • Ongoing addition of website articles, listings, events. • TV shoot pre-production for How To Do Florida
Adds to Website by J. Modys • Events added - 40 • Listings added, enhanced – 19 • Emergency Wildlife Messaging Activated March 6, updates daily • Extensive rewrites, updates to spa, health & fitness articles, listing presentations
April 24, 2017 Tourism Staff Reports 11 A-H 10 of 61
DIGITAL & SOCIAL MEDIA REPORT
March 2017
PERIOD AT A GLANCE
Twitter Accounts Posts 172 Post, 1,751 Total Engagements, and 110 Link Clicks
Facebook New Likes 3,947 New Fans, and 12,466 Engagements
Instagram Posts 77 Posts with 542 followers gained
E-Newsletter Open/Click Thru Rates N/A
Website Enhancements
Updated / Created Event / Deals / Partner Listings Update Paradise Coast in the News website section Updated Meetings Page Hotel Deals / Group Deals Interact with visiting social media influencers Conducted meeting with Brazil & Miles Media Teams to solve the Brazil Website Discrepancy Numbers / was able to speed up website load rate. Fixed Visitors guide issue on website Uploaded videos for “Cook Your Catch” website article Build & Update Collier County Wildfire Webpage Review JackRabbit Systems | ParadiseCoast.com Custom Interstitial Proposal Continue development of new destination website, this includes various meetings and research. Assist various partners with website listing assistance
April 24, 2017 Tourism Staff Reports 11 A-H 11 of 61
PARADISE COAST FILM OFFICE
April 2017
PERIOD AT This Year Last Year Spending Estimate New or Repeat A GLANCE
Productions 2 6 $44 K 1 repeat
79 room nights 1 new
Working 4 18
Leads
Meetings 1 4
Attended
Events/
Tradeshows
Media 3 1
Assisted
Location 1 1
Scouts
Production/Lead Highlights • Channel 4/Freeform Entertainment out of the U.K. filmed an episode of their reality travel
series in which English couples decide to swap the grey skies of Britain for sun, sea and sand in Florida. • CR Studios shot in our area extensively for a lifestyle retail catalog. They have been scouting for several months to find the four suitable locations in private homes.
• Arma Entertainment is doing a documentary on the unique economic diversity that has created Collier County. The production company is international with offices in Europe and Asia. April 24, 2017 Tourism Staff Reports 11 A-H 12 of 61
• In coordination with Collier County Economic Development, The Accelerator and Fifth Avenue Films, presented an awareness event under the banner of “Bring Film Back to Florida.” Over 70 people attended to learn about the state of the industry and how they can participate/ advocate for more film and tv production in the FL.
Future Project Highlights
• Working on a cable TV movie featuring local historic events. One scout has taken place but no confirmation. It may be in turn-around to another outlet. April 24, 2017 Tourism Staff Reports 11 A-H 13 of 61
MONTH/YEAR: MARCH 2017 PREPARED BY: UK & IRELAND OFFICE
HIGHLIGHT OF THE MONTH:
Virgin Holiday’s annual dinner with Visit Florida, 23rd March, Crawley.
We participated with the Virgin Holidays networking dinner event, in partnership with Visit Florida. This annual dinner is an excellent opportunity for Paradise Coast to update the UK’s leading USA tour operator, on the latest news and events from our region, as well as an update from Virgin Holidays – highlighting 2017 should perform well due to increased air capacity – but may have to balance the consumer perception of visiting the USA.
The guests of honor on the evening were the Virgin Holidays senior team – we received prime seating position next to two very senior and influential members of the team - Head of Product & Purchasing, Angus Bond and Senior Contracts Manager, James Killick. This further provided the opportunity to forge the ever strong relationship with Virgin Holidays and highlight the importance of our destination to some of the new produce team. We also discussed the co-op marketing possibilities and following up from the event, we are now in full progress with the co- op Florida marketing campaign.
L – R: Oonagh, Florida’s Paradise Coast with James Killick, Senior Contracts Manager and the Product team, Virgin Holidays
MARKET UPDATE:
Thomas Cook to drop animal cruelty attractions Following on from last month's market update reporting that Virgin Holidays will no longer promote attractions that feature captive whales or dolphins, Thomas Cook has followed suit and announced it will also stop selling tickets to some wildlife attractions to protect hundreds of dolphins, elephants and other animals from appearing as cruel entertainment for tourists. Thomas Cook are currently auditing 90 captive animal attractions they sell. So far 25 have been audited and 16 of those did not meet the minimum standards for welfare set out by Abta.
Expedia chief says US travel firms slashing prices due to ‘Trump slump’US airlines and hotels are slashing their prices to combat the so-called ‘Trump slump’ in incoming American tourism. Chief executive Dara Khosrowshahi said the moves were in response to President Trump’s travel ban, as well as the strong US dollar. The cut in prices is in attempt to help sell the US as a destination which has currently become a less attractive product for UK consumers. April 24, 2017 Tourism Staff Reports 11 A-H 14 of 61
Expedia chief says either the US has to go on sale in order to keep volumes up or volumes are going to come down.
Sandals ends 10-year partnership with Funway - Funway Holidays expects to enjoy record sales growth this year despite the end of its 10-year commercial partnership with Sandals. The end of the deal coincides with an announcement by Sandals and Beaches Resorts that it is launching its own in-house UK tour operation to the trade.
UPCOMING EVENTS DATE SPECIAL EVENT LOCATION
11 April Travel Counsellors Florida Takeover Day / Visit Florida Manchester
25 April Virgin Holidays Retail Training Day, Visit Florida Gatwick
26 April BA Holidays Retail Training Day – Florida focus Newcastle
12 May UK Tour Operators Advisory Luncheon, Visit Florida London
10 May Thomas Cook/ Visit Florida Training Day and co-hosted Peterborough dinner event
MARKETING/SALES/PROJECTS & ACTIVITIES:
Lusso Travel FAM trip, 12 -14 March OMMAC confirmed all accommodation and excursions with local industry partners for the completed Lusso Travel itinerary. As this was the company’s first visit to the region OMMAC worked on an itinerary that allowed the team to see as much of the region as possible within the time frame and gain as much knowledge as they could. The FAM Trip was very successful and we are following up on feedback from Lusso. OMMAC are following up with all supporting partners to express gratitude for their support hosting these important eight clients.
Visit USA UK MEMBERS GENERAL MEETING, 15th March, London Attended the AGM Visit USA UK meeting – representing Florida’s Paradise Coast. An estimated 60 UK travel industry attended. Updates on the new and improved Visit USA website were included – with increased consumer activity reported – this is ongoing and we will ensure Paradise Coast is included. April 24, 2017 Tourism Staff Reports 11 A-H 15 of 61
Activity for the remainder include the 4th July Independence Dinner, currently sold out event – we have secured attendance and guests for this prestigious event. Brand USA presented and updated especially the upcoming Mega Fam, not including our region this year/ OOH consumer campaign due to launch shortly & IPW in Washington. Travel Mole also presented on social media and we are in line with all highlighted.
TUI / Hays & Jarvis Agent Training Day – focus Florida, 23rd March, Crawley We participated with an agent training at Travelopia/ Hayes and Jarvis headquarters (part of the TUI brand) for a full day of training with 30 agents. The agents specialized in selling destinations within Florida; therefore, it was an insightful day for both the agents and the UK office.
We were able to update the agents on what’s new in the region this year as well as whom the ideal target market is to help push more sales. OMMAC also received feedback from the agents on how well the region sells and any challenges they might face in in promoting Paradise Coast. OMMAC discussed with the Head of Training staff a possible collaboration on their in-house training site for employees, which the company is currently working on.
Prior to the event we updated the training presentation, including promotional video, images and provided informative information for dining, accommodation and excursions. As part of the UK office plan to create a visually appealing training day, we also organized a delivery from storage for the following literature:
x 40 Visitor Guides /40 maps/ 40 golf guides/ give-a-way pens x 60 / pop-up banners x 2 – indicating the diversity of the destination.
L-R: Gill Standeven, Visit Florida, Isla King
Destination Executive – Tailor-made, Travelopia/ Hays & Jarvis & Oonagh, Florida’s Paradise Coast
Ocean Holidays annual dinner meeting with Visit Florida, 30th March, Romford.
OMMAC participated with VIP dinner meeting co-hosted with Visit Florida for Ocean Holidays/ Ocean Florida – Beds with 11 of their senior team. The dinner was a networking event for Florida partners – with the opportunity to update on product. OMMAC discussed co-op marketing opportunities for Paradise Coast with head of commercial as well as discussing additional offerings with and the product team. In follow up we are in the process of evaluating the best option for Paradise Coast regarding a co-op marketing to include tactical offerings for our industry partners. In attendance from Ocean Holidays/ Ocean Florida were: Harry Hastings – Co-CEO / George Hastings – Managing Director / Lisa Barrington – Head of Commercial /Alsida Bajramaj – Head of Sales / Sabrina Hamilton – Head of Marketing/ Matt Rains – Product Manager/ Muna Abanour – Product Executive/ Colleen Creevy – Product Executive/ Lauren Pond – Product Executive/Reece Adam – Marketing Executive/ Natalie Gale – Marketing Executive April 24, 2017 Tourism Staff Reports 11 A-H 16 of 61
Above - With the Visit Florida overview and members of the Ocean Holidays team
RIGHT - Oonagh, Florida’s Paradise Coast (second from left) with Ocean Holidays Product Team
Travel Counsellors agent Training Day, Manchester 11th April
Arrangements and planning for the Visit Florida takeover agent training day with Travel Counsellors are underway. OMMAC have provided assets for branding in the form of logos, video and images in advance to help Travel Counsellors create posters and other branding visuals to be placed around the event. OMMAC are in ongoing discussion to ensure our destination and the presentation meets the highest standard.
Golf Joy OMMAC fulfilled request from Swedish Golf Tour operators Golf Joy to help with promotion for Paradise Coast on the company's website and social platforms. After reviewing the company OMMAC proceeded and sent assets to help with promoting the destination.
BA Holidays and BA Co-op Florida Campaign – May’17
OMMAC received details on the Visit Florida co-op marketing campaign with BA Holidays, We processed the proposal and received approval enabling us to confirm participation in this campaign. We worked on and provided BA with a brief highlighting Paradise Coast objective and aims from the campaign. The brief will be provided to AOL and Huffington post who will be providing content partnership. OMMAC also sent assets such as logos and images to help support the campaign. Ongoing project for May launch April 24, 2017 Tourism Staff Reports 11 A-H 17 of 61
Thomas Cook Co-op Florida Campaign – April-May’17
OMMAC followed up on opportunity to participate with the Visit Florida co-op campaign with Thomas Cook holidays, OMMAC reviewed proposal and processed request for approval. Approval is now confirmed and our participation is included in this campaign. Assets such as videos, logos, images and information on what’s new in the region have been sent. Ongoing project for April - May launch
Virgin Holidays Co-op Florida Campaign – April-May’17
We are followed up and in the process of this opportunity to participate with the Visit Florida co-op campaign with Virgin Holidays. We have had several reviews of the proposal to ensure our industry partners will be included with tactical offerings. The request process in underway and recent approval is now confirmed for our participation in this campaign. Assets such as videos, logos, images and information on what’s new in the region have been sent. Ongoing project for April - May launch
IAGTO – NAC pre-fam - June 17 We are now proceeding with this ongoing project – working with IAGTO regarding invitations and listing on their website. It is confirmed we will have the opportunity to review all tour operator requests in order to select targeted operators able to produce increased business for the destination. The fam opportunity to NAC delegates attending the annual North America Convention in Miami in June with provide the destination with a legacy event following our successful hosting the NAC for the first time in 2013. We are working with the CVB & reaching out to our industry partners for support and participation. Anticipated numbers to attend between 10- 15 leading decision makers from global golf tour operations, including hosts.
Tracker and monthly report
Currently working on new format to include with the monthly report, to more easily access the accurately track and measure our activity. This will coincide with an annual tracker which will detail and measure PR and trade activity over the course of the year, calculating total values that the activity has generated and detailing how many industry partners were involved. This is a working project and we hope have review for next month.
April 24, 2017 Tourism Staff Reports 11 A-H 18 of 61
PUBLIC RELATIONS
Publication/ Date of Angle/ Industry partners Status PR Value Circulation travel Theme update/ publish date
Naples as a Proposed destination for Kate Freud, TBC young families TBC Kate delayed TBC Little London the trip, back Magazine in contact with Kate to figure out new dates.
The Irish Conor Florida beyond Pending Independent Powers the parks (National visited our theme. Double page online/offline region spread to be newspaper) 24th-26th released October Circulation 200,000
VIP Magazine TBC Family holiday TBC Pending (Irish national in Florida – weekly Paradise Coast Travel dates magazine) feature to be confirmed. Agreed 6-8 page spread Circulation: 152,000
A league of their B-roll Florida themes The Everglades Pending TBC own: US Road footage episode, Trips (BAFTA sent of the featuring Air dates not award winning). Everglades Everglades officially release – James Cordon’s August 2017 TV show on Sky 1
April 24, 2017 Tourism Staff Reports 11 A-H 19 of 61
Viewership ratings: 1.39 million
Sunday Times Discussed Never heard of Rod and Gun Club Completed (National with classical US online/offline journalist road trips? Article released newspaper) potential Something $28,074 dining different to th 17 March options Route 66. 2017 Circulation:
789,145
Selling Travel Press What new in Completed (Trade release 2017. publication) sent to 1. Everglades Naples $918
journalist received 1/5th in 2. Quinn’s on the March issue Circulation: Beach Marco Island 14,925
Independent Simon Film series on Completed (National visited our the less familiar online/offline region on destinations in 1. Lemon Tree Inn Naples had 1 $71,0000 2. The Dock at newspaper) 22nd – Florida page and Crayton Cove video online. 23rd 3. Joanie’s Blue Crab Present by October Café th respected Circulation: 4. 5 Avenue journalist 75,127,812 Simon Calder
As part of the PR for Paradise Coast OMMAC continues to write and submit suggestions for Visit Florida's Florida Friday with Travel Mole. This month OMMAC provided information for the following themes – ‘Florida’s best bar & sunset spots’ , ‘Getting back to nature’ and ‘Take a tour in the sunshine state’.
April 24, 2017 Tourism Staff Reports 11 A-H 20 of 61
Florida Friday – Florida’s best bar & Sunset spots
SOCIAL MEDIA ACTIVITIES
Activity Status/Result
OMMAC continued a presence on Paradise Paradise Coast UK account has always shown Coast UK social media. Paradise Coast twitter to be popular when taking part on relevant and facebook accounts continued to stay trends. Paradise social media continues to relevant by posting on 'trending subjects' grow followers and get support through such as #InternationalWomensDay. retweet and likes.
OMMAC has also agreed with the international account @ParadiseCoast to co- ordinate together on all future twitter chats.
April 24, 2017 Tourism Staff Reports 11 A-H 21 of 61
A selection of Facebook and Twitter updates this month
#Mondaymotivation
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SUMMARY OF ACHIEVEMENTS- DIAMONDE -EUROPE
TOUR OPERATOR ACCOUNTS
Key Accounts Tour Operator Achievement Cost
CANUSA We have successfully achieved a training to their service team and product manager. All in all, we trained 11 people, of whom 3 have 3.900 USD been to NAP personally. The feedback was excellent and many questions were asked, the training was very much appreciated.
FTI Secured and scheduled destination training for the service team on April 6th, 2017.
TUI Germany Finalized the itinerary for the TUI “Florida Live erleben” event. A group of 150 travel agents will be visiting NAP on April 30 and will be experiencing an airboat ride with Wooten’s. A lunch box will be provided.
The TUI organization team will be meeting the Wooten’s team and do the same airboat ride on April 20, as a pre-tour. All is set and confirmed.
Swiss Accounts Tour Operator Achievement Cost
Knecht Reisen Accomplished a slot in their B2B and B2C FOC, in Newsletter on March 27th, 2017, which was addition to joint sent to 1,500 travel agents and 40.000 marketing consumers in Switzerland. The newsletter campaign covers an introduction to the Paradise April 24, 2017 Tourism Staff Reports 11 A-H 23 of 61
Coast, linked to our editorial pages in the brochure.
Hotelplan Secured training of the service team on April 6th, 2017.
Benelux Accounts Tour Operator Achievement Cost
Riksja Travel TO evaluation: Dutch TO specialized in long- haul travels. They feature 40 destinations all Evelyn Groenenberg over the world and have a USA website which is called Amerika Online. 20% of their volume to the USA is to Florida. We made our first introduction to USA product Manager.
We could achieve that a new fly drive will be exposed on their website including Naples. They currently do not include NAP in their fly drives online and in their offers. Sell mainly Miami, Keys, Captiva Island. Provided destination text and pictures as well as insiders tips accordingly.
GoAmerica GoAmerica is a sublabel of their GoMotorbiking TO in the Netherlands, Hans Tattersall specialized in USA travels. As they are currently planning on expanding their Florida portfolio to a surf&turf (cruise and beach) product for families, they are visiting Florida in April. We could secure them to do the beach part of this trip in Naples at the Edgewater Beach Hotel and could provide them a special rate for their 6-night stay. In addition, to this they will also expand their hotel feature online (currently featuring 5 NAP hotels on their website).
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Secondary Accounts Tour Operator Achievement Cost
CRD We have achieved that CRD will include 3 more tours from Everglades Area Tours into their booking system. The service team will then be able to offer the tours to the clients. We already achieved them to show one tour online on their website last year.
Enjoy America The owners from Enjoy America visited the FOC NAP area 27- 31 March and we could secure 18 posts with NAP content on their Facebook channel. Please find screenshot attached.
TRAVEL AGENTS
Sales calls: Total of 49 personal visits to travel agents in Cologne, Dusseldorf, Kassel, Hamburg, Zurich and trainings of TUI travel agencies in Switzerland, Zurich. Booking Assistance: Assisted 1 travel agent with hotel and activity tips in Naples. Support: We could achieve that Reiseagentur Funtravel a travel agency based in Berlin, whom we know for a long time will now offer our brochures to download for their clients on their website.
EVENTS
ITB 2017 Dates: 8.-12.17 Cities: Berlin Location: Fair Berlin Visit Florida booth members: Amelia Island, Space Coast, Ft. Lauderdale, Orlando, St. Pete, Florida Keys, Ft. Myers, Panama City, Miami, Visit Citrus, Sarasota, Tampa Bay, Bradenton & Anna Maria Island, Kissimmee Profile of attendees: From March 08-12, inclusive the show was for trade visitors only. On the weekend, the show was open to the public. In total the show welcomed a number of 109,000 trade visitors (120,000 April 24, 2017 Tourism Staff Reports 11 A-H 25 of 61
2016) during the first three day, which shows a decrease of almost 10%s. During the weekend 60,000 consumers visited the show, this number is identical to 2016. Feedback: Secured and held meetings with TOs and tourism partners from the DACH and BeNeLux markets. For further information on the meetings held, please refer to the detailed meeting report attached. In addition to our attendance at the trade days, we attended the consumer days again. Especially during the Saturday, the USA hall was well visited, a little less over the Sunday. Consumer who have visited our booth had a clear interest in Florida, especially the Westcoast. This year again we have received many enquiries about the Everglades. Our insider tip list was received very well. Additionally, we also participated in the Visit Florida evening event that took place in the Pan Am Lounge again on March 9, 2017. Visit Florida invited Florida industry members to participate in this event and offered a networking platform for the Florida CVBs. Same as last year, the event was well visited by the industry partners and received again very positive feedback.
ITB Media Breakfast Dates:10.03.17 City: Berlin Profile /Number of attendees: 265 journalists Feedback: The attendance at the ITB Media Breakfast was again successful with a good number of media experts attending. We could also talk to some bloggers which was very interesting. Overall, we had some very interesting conversations and great interest in the Paradise Coast. Please see detailed media breakfast report attached.
CRD Florida B2C event Dates: 23.03.17 City: Hamburg Visit Florida partners: Sarasota, Tampa Bay, Bradenton, Fort Lauderdale Profile /Number of attendees: 70 consumers Feedback: CRD invited 70 of their clients with a high interest in the USA, the whole event was in cooperation with Visit Florida. Next to us, Sarasota Tampa Bay, Bradenton and Visit Florida attended the event personally. The event took place at a special indoor beach location in Hamburg. We could place our roll-up banner at the location and NAP was included with 3 slides in the Visit Florida presentation as well as the CRD presentation. During the core part of the event the guests could play beach games in order to qualify for the raffle and familiarize with the destination. Especially at the joint dinner and the games we had great chance to talk to the guests and educate them about NAP. The April 24, 2017 Tourism Staff Reports 11 A-H 26 of 61
evening rounded up by a raffle for which NAP sponsored a two-night stay at the Greenlinks Golf villas and a 100$ gift certificate from Everglades Area Tours. The feedback of the participants was excellent and the event successful. We provided the guests with our brochures and flip flop giveaway which was handed over in a bag at the end of the evening.
Visit Florida Roadshow o Dates: 27.-30.03.17 o Cities: Hamburg, Kassel, Augsburg, Salzburg o Visit USA booth members: SeaWorld, Visit Orlando, Kennedy Space Center, Frt. Myers, Keys, St. Pete o Profile /Number of attendees: In total we trained 169 travel agents o Feedback: The evenings started with a reception for a first introduction and great networking opportunities, followed by a presentation of DER Touristik and Visit Florida. The core part of the event was the 11 minutes workshops held on round tables to small groups of 6-8 agents each. In order for the TAs to take notes, we provided them with a booklet consisting of destination information which we have prepared before. The evening was completed by a joint dinner followed by a raffle for which NAP sponsored a choice of gift prizes. This year again most of the cities we visited were secondary cities and for the first time Salzburg a city in Austria, to which all Visit Florida members have agreed before as we haven’t had a strong joint presence in these cities before. We experienced high appreciation and a lot of interest in the destination by the agents based in the areas in which usually not many events take place. The feedback from the TAs was again excellent this year. They enjoyed the concept of the event as well as the presentations we could see that they especially appreciated the insider tips we shared with them, most of the agents took notes during the workshops and they asked many questions about NAP and we could present NAP excellently.
Registrations / Preparations Preparation NAP B2B & B2C newsletter Preparation usa-reisen.de campaign Follow up ITB Berlin Follow up VUSA Media Breakfast Preparation Visit Florida Roadshow Preparation Willy-Scharnow FAM
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MARKETING
Type of Activity Details Cost
Insiderei Finalized our marketing campaign in March. 2.4000 EUR The second of 2 newsletter inclusions of NAP were send out in March. Part of the marketing campaign were 3 interviews with locals from NAP. 2 newsletters, banner on their website and Facebook posts.
Facebook group In order to gain more members to our NAP Facebook group we have sent out a mailing to all Visit Florida roadshow participants.
Facebook # posts: 16 #fans: 8607
#most successful post: 01.03.17 Naples streets, reached 496 clients, 91 reactions and 77 likes. Please find screenshot attached.
MEDIA / PR
Inclusion in travel magazines o Florida Sun . The Florida Sun published 2 articles about NAP, one featuring historical facts and one about real estates in NAP. The articles are 3 pages long and was in their second edition in 2017. Blogger FAM request o We have accomplished a blogger FAM request from Ms. Claudia Wagner, lebensgefühle.de, she is very much interested in the Everglades and asked for our support with a tour. Travel date would be April. We are awaiting feedback to her preferences on tours to the Everglades. PROJECTS
We have successfully achieved that our landing page on the Visit USA Austria website was updated with new images and texts, we have supported them with. CONSUMER
Brochure fulfillment: 11 in total
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HIGHLIGHTS IN APRIL
B2B & B2C NAP newsletter, April 20, 2017 DiaMonde Tournee, April 24-28, 2017 Training FAIRFLIGHT, April 10, 2017 Training Boomerang, April 10, 2017 Training Hotelplan, April 6, 2017 Training FTI, April 6, 2017 Training Knecht Reisen, April 6, 2017 Sales Calls Leipzig, April 10, 2017 America Unlimited Marketing campaign Infox Mailing B2B Facebook Group TourConsult Newsletter & Video on website Usa-reisen.de online campaign MARKET NEWS
Economic Overview Germany Germany Economy Outlook
After a good start into the first quarter 2017 the economic performance could expand rapidly. The economic situation in Germany was enlivened in the fourth quarter 2016. The GDP increased 0,4%. The production in the production industry was rapidly expanded in January. The contract situation performs still good even though the industrial incoming orders decreased and the sentimental indicators brighten up. The positive development in the labour market is continuing in 2017 and supports the private consumption.
(Source: BMWI)
Tourism Market Overview Germany Destination USA Still open for business
Tourism bosses assure holidaymakers they will face a warm welcome, but New York has cut its visitor forecast by 300,000.
Despite record-breaking performances in 2016, some of the USA’s most popular tourist spots are reporting a more mixed outlook this year as the strong dollar and “Trump effect” take their toll. At best, some areas are hoping arrivals will match last year’s healthy showing, but New York has cut its visitor forecast by 300,000 after early flight search data showed declines from some of the city’s main source markets.
“Due to the political rhetoric and the travel ban, there is a bit of a challenge in terms of perception,” said NYC & Company senior global communications vice- April 24, 2017 Tourism Staff Reports 11 A-H 29 of 61
president Christopher Heywood. “Words matter and what people are hearing affects their travel decisions.” NYC & Company unveiled an advertising campaign at ITB to “remind the world it is open for business and welcoming visitors.”
Another US tourism official, speaking anonymously, put it more forcefully: “I don’t think this disruptive type of politics is sustainable long-term for the world or the USA. It cannot go on for the next four years.”
Visit California said the continuing strength of the dollar poses a greater potential barrier to visitors, though it is crafting marketing messages to appear more welcoming. Visit Florida said it is confident of maintaining a strong performance this year.
(Source: Fvw, March 10 2017)
German Market trends Flat summer sales in February
German travel agents increased sales by a low 1% last month but summer holiday sales were again flat at last year’s level, according to the latest GfK monthly analysis. Bookings remained behind expectations in February, despite optimistic forecasts from tour operators and market researchers at ITB. This followed disappointing figures for January, as well.
Travel agents increased sales by 1% in February, GfK’s representative sales analysis covering 1,500 German travel agencies showed. But this was purely generated by late winter bookings which generated a 7% increase last month. Overall sales to date for winter 2016/17 are now 3% behind last year.
Bookings for summer 2017 holidays were stable but did not show any growth last month, like in January as well. This is important for tour operators and travel agents alike as January and February are normally the two strongest booking months for summer holidays.
The cumulated growth for summer 2017 has now dropped back to 4.5% as of the end of February from 5.6% as of end-January, driven by strong early bookings in November and December. However, since summer bookings were down by 8% at the same time last year, overall summer sales are still running about 3% below the high levels of 2015.
In terms of bookings for individual months in the summer 2017 season, June has a very high 23% rise in bookings, mostly due to later spring holidays this year, with May down 9% due to the same effect. July and September are both up by 9% to date, while August is flat at last year’s level. April 24, 2017 Tourism Staff Reports 11 A-H 30 of 61
(Source: Fvw, March 16 2017)
DRV “Germans are booking very early”
Germans are booking their summer holidays very early this year after destination switching resulted in capacity bottlenecks in 2016, figures released today showed. The German tourism industry is optimistic about prospects for 2017 as consumers remain in the mood to travel more than last year. Travel agency revenues for summer 2017 are 6% higher as of end-January, according to figures from market researcher GfK.
“Many Germans have booked their main holiday even earlier than usual, partly already last November and December,” said Norbert Fiebig, president of the German Travel Association (DRV). “Many customers have concluded from last year’s capacity bottlenecks for popular destinations that they need to book even earlier in order to get their preferred destination and hotels as well as to travel cheaply.”
Tour operators and travel agents are benefiting from this trend, he underlined. “We meet the need of Germans for more security. Tour operator holidays score with better protection and strong crisis management. That’s a major added value combined with the personal and individual advice and information from travel agents,” he explained.
In 2016, the German outbound travel market grew to total spending of €86 billion for leisure and private trips (of one night or more), according to GfK figures. Advance bookings in Germany accounted for the bulk of this sum, with €59.8 billion.
More than half of this spending went on tour operator holidays. However, German tour operators saw their combined revenues drop slightly by 1.9% to €30.2 billion in 2016, according to GfK figures. This was due to the impact of the slump in Turkey bookings which outweighed growth to other destinations. Travel agency revenues declined by 1.3% to €24.5 billion due to lower consumer spending.
Presenting the main destination trends of last year, Fiebig declared: “Germans travelled more but differently.”
Crises and political developments in countries such as Turkey, Egypt and Tunisia impacted travel flows, with many people switching to alternative destinations such as Spain, Portugal, Greece and Bulgaria instead.
April 24, 2017 Tourism Staff Reports 11 A-H 31 of 61
Monthly Report- AVIAREPS Brazil
Prepared for:
Activity - March 2017
Brazil
MARKET INFORMATION
• With the dollar stabilized and decreasing in exchange rate value, Brazilian spending abroad reached US $ 1.36 billion in February, according to data from the Central Bank (BC), released on Friday (24). This corresponds to an increase of 61.7% compared to the same period of last year. With this percentage, the accumulated amount this year reached US $ 2.9 billion, an increase of 74.8% compared to 2016. (http://www.mercadoeeventos.com.br/_destaque_/slideshow/gastos-de- brasileiros-no-exterior-tem-alta-de-617-em-fevereiro/ ) • We have been preparing for the three upcoming trade shows, separating material, coordinating events and inviting TOs and TAs. Lunch in Rio is 100% booked. Dinner evet in São Paulo still has some TBCs. • WT schedule of meeting has 22 confirmed meetings so far, with a few TBC to be added next week. • Prepared a schedule of meetings to Ivy Wong in the week of March 27. Full schedule. Also booked transportation for São Paulo and Rio. TRADE
Leisure Sales Calls / Meetings
Name Market Company Objective and Outcome Follow Up
Monark - TO Will prepare Quick meeting to Pça. Dom José the numbers Janaina Orsatti request room night BR Gaspar, 134 – 11th to send to our numbers and schedule [email protected] floor – São Paulo meeting at a meeting at WTM. WTM.
April 24, 2017 Tourism Staff Reports 11 A-H 32 of 61
Embarque Turismo – TA
Rua Conde Afonso Website and Jéssica Germano social media Ribeirão Celso, 788 – Has sold Naples links sent. [email protected] Preto Ribeirão Preto – before. ur.br São Paulo/SP – Digital 14025-040 – material sent. Phone: 5516 3434.3600
We have Brand USA defined Av. Pedroso de Abreu, 55 Destinos, Ana Elisa Facchinato Moraes, 1553 – 5th Define TOs for the BR floor – Pinheiros - MMT, [email protected] FAM. São Paulo/SP Latitudes and Phone: +5511 Trend Tours 3039.0132 for the May FAM.
Trend – TO Marcus is preparing the Rua Robert Bosch, Provided the team report with all Marcus Campos 544 – 13th floor - with two training number, and a Barra Funda – São sessions. Juliana Juliana Balancin BR calendar of Paulo/SP - 01141- pulled all sales trainings to 010 numbers from their [email protected] implement as system. Phone: 5511 soon as 3123.8555 possible.
Flytour – TO We have a meeting Av. Francisco scheduled at Matarazzo, 1350 – Barbara will prepare a WTM for Bárbara Picolo Torre II – 2nd floor proposal about Feirão BR proposal of – São Paulo/SP – Flytour and the sales [email protected] presentation 05001-100 numbers so far. and to check Phone: 5511 the ROI of our 4503.2525 Coop. April 24, 2017 Tourism Staff Reports 11 A-H 33 of 61
Trend – TO
Rua Alceu Amoroso de Lima, 470 – Ed. Proposed participation Niemayer – Suite in a localized sales Had to decline Rafael Carneiro 909 – Caminho das training in Porto the invitation BA [email protected] Árvores – Seguro, Bahia, with due to our Salvador/BA – Zero cost but the FAM in May. 41820-770 airline ticket.
Phone: 55713016.1500
Voage – TA Website and R. Prof. Luiz Rosa, social media Halyne César Has sold Naples Jundiaí 179 – Centro – links sent. before. [email protected] Jundiaí/SP – 13201- Digital 820 – Phone: 5511 material sent. 4521.8800
Paulo and Aline Curti This proposal Agaxtur – TO are preparing a will be Av. Europa, 884 – proposal with a presented at Paulo Biondo calendar of training WTM, BR Jardim Europa - [email protected] São Paulo/SP – for Agaxtur main together with 01449-000 – Phone markets that we the sales 5511 3067.0900 haven’t trained number until before. the date.
Travel Week – Not our focus, Reed as this an Ana presented a exclusively Ana Cucci Rua Bela Cintra, project for BR luxury trade 1200 – São participation in Travel [email protected] show, and Paulo/SP – 01219- Week. 010 – Phone: 5511 very 3060.5015 expensive.
Sigtur – TA Silze Ferigato Vinhed Did not know the Website and Av. Benedito social media [email protected] o destination. Storani, 42 – links sent. Sobreloja – Centro April 24, 2017 Tourism Staff Reports 11 A-H 34 of 61
– Vinhedo/SP – Digital 13280-000 – material sent. Phone: 5519 3836.3576
Brasilturis – Media
Rua Bento Freitas, Meeting 178 – Suite 75/76 – pending Alex reached out to Alex Bernardes Republica – São Brasilturis to BR schedule a meeting at Paulo/SP – 01220- suggest the [email protected] WTM with PB and PC. 000 time for scheduling. Phone: 5511 3259.2400
Claudia thanked for We reached out to the Pegasus – Transp. Claudia to offer them opportunity Co. the opportunity of but they only Claudia Menezes partnering with us in FL 10747 Rocket Blvd have buses for the May FAM with [email protected] – Orlando, FL – around 20 Brand USA and 32824 – Phone: people and provide transportation 407 812.8812 up. They can´t for the group. partner in this FAM.
Trade Tours – TO The proposal Trade Tours sent was Avenida Ipiranga, refused by the The intention Ricardo Campos 318 - Building B - destinations. They are is to present BR Suite. 1001 - São [email protected] now adjusting to a the proposal Paulo/SP - 01046- schedule of trainings at WTM. 010 – Phone: 5511 to be implement as 3257.-9788 soon as possible.
Hertz – Car Rental Hertz We offered Hertz the accepted to Adriano Aguiar Av. São Luis, 86 – opportunity to sponsor the BR Suite 82 – São participate with us in [email protected] FAM with two Paulo/SP - 01046- the May FAM by SUVs. We will 000 providing hae to cover April 24, 2017 Tourism Staff Reports 11 A-H 35 of 61
Phone: 5511 transportation for the only the costs 3524.7514 group. of fuel and toll.
Total – TA
Av. Antonio Website and São Emerick, 669 – social media Elisa Nunes Did not know the Vicent Guassú – São links sent. destination. [email protected] e Vicente/SP – Digital 11370-001 – material sent. Phone/; 5513 3356.0662
Barbarela – TA
Rua Abismo De Website and social media Renata Serrano Vinhed Rosas, 156 - Vila Did not know the Pompeia, Vinhedo/ links sent. [email protected] o destination. SP, 13280-000 - Digital Phone: 5519 material sent. 3826.3440
MICE Sales Calls / Meetings
Objective and Name Market Company Follow Up Outcome
Training
Name of Number of Market Training Follow Up Company Staff Trained
79 travel Present destination and highlights to all Trend BR agents in São Trend Paulo the agents. April 24, 2017 Tourism Staff Reports 11 A-H 36 of 61
First event of VF in the market, with partners. The action was done on March 7, and generated a good coverage from the trade media: http://www.mercado eeventos.com.br/_de staque_/slideshow/vi sit-florida-da-inicio-a- acoes-de-2017-com- Visit Florida 40 travel workshop-em-sao- BR Partner agents in SP paulo/ Training 1
http://www.mercado
eeventos.com.br/mul timidia/fotos/veja- fotos-do-workshop- do-visit-florida/ http://www.panrotas. com.br/noticia- turismo/destinos/201 7/03/alem-de- parques-visit-florida-
promove-diferentes-
April 24, 2017 Tourism Staff Reports 11 A-H 37 of 61
Promotions (Joint Marketing Activities – JMA’s)
AVIAREPS is quoting and preparing a list of Co-Op and Trade actions for 2017. We will send this as soon as possible.
Tour Operator Market Description – Coop Actions Launch/Start Status Name
Only one training and the FAM Tour missing.
Packages on website:
Second training scheduled to May in Ribeirão Preto, SP countryside. Date will be defined soon. FAMTour to take Ancorado Final stages. place in BR uro August/2017 in a week to be approved by PB and PC, and according to airline availability. New packages will be developed.
April 24, 2017 Tourism Staff Reports 11 A-H 38 of 61
Proposal is Once we get the being Trade training calendar BR adjusted for Tours we will forward to trainings PC for approval. only.
http://tradetours.com.br/
Shows / Sales Missions / Fam Trips (Media and Trade) / Other Name Market Description Date Status
Participation in the show with a SP and table top and a 15 minute seminar From 27 to 30 Finished. Report coming Visit USA Rio in both cities. Distribution of 500 of March. soon. collateral kits.
Rio, Minas Trade Show took place in Búzios, Gerais, Rio de Janeiro, where 38 March 30 to Finished. Report coming TBN Espírito scheduled meetings were held April 2 soon. Santo, with travel agents only. São Paulo and Goiás
Naples is registered to participate WTM L.A. BR in WTM Latin America, which will April 4-6 Participation confirmed. take place in São Paulo.
MEDIA RESULTS
Media Meetings
Objective & Name Publication/Media Market Meeting Follow Up Notes
Ariel Figueroa Information Coluna de BR Updates exchanged from Turismo [email protected]; both parts April 24, 2017 Tourism Staff Reports 11 A-H 39 of 61
Erick Silva Information Eu em Orlando BR Updates exchanged from
[email protected] both parts
Marcia Santos Brasil Travel News BR Interview Scheduled for WTM [email protected];
Rodrigo Vieira Panrotas BR Interview Scheduled for WTM [email protected]
Anderson Masetto Mercado e BR Interview Scheduled for WTM Eventos [email protected];
Ana Paula Garrido Several outlets BR Meeting Scheduled for WTM
Rodrigo Cunha Viajar Pelo BR Meeting Scheduled for WTM Mundo
Ana Paula Freitas Visit took place in Orlando 4 You BR Visit Mar 25 [email protected]
Patricia Chemin Qual Viagem BR Meeting Scheduled for WTM
Roberto Marques Passaporte Brasil BR Meeting Scheduled for WTM
Mari Masgrau Information Mercado e BR Updates exchanged from Eventos
[email protected] both parts
Larissa Coldibeli Information Via G BR Updates exchanged from both parts
Marcio Diniz Viagem Livre BR Updates April 24, 2017 Tourism Staff Reports 11 A-H 40 of 61
Information
[email protected] exchanged from both parts
Marcel Bruzadin Information Melhores BR Updates exchanged from Destinos
[email protected] both parts
Val Campello Information Miami e Florida BR Updates exchanged from
[email protected] both parts
DIGITAL RESULTS
Mercado e Eventos
Roteiro na mão
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April 24, 2017 Tourism Staff Reports 11 A-H 42 of 61
Turismo iG
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Global Sports Net April 24, 2017 Tourism Staff Reports 11 A-H 44 of 61
April 24, 2017 Tourism Staff Reports 11 A-H 45 of 61
Dicionário do Rio Claro
April 24, 2017 Tourism Staff Reports 11 A-H 46 of 61
Conhecendo o mundo
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To Pensando em Viajar April 24, 2017 Tourism Staff Reports 11 A-H 49 of 61
Facebook Group Orlando 4 You
(11 posts)
April 24, 2017 Tourism Staff Reports 11 A-H 50 of 61
Facebook Page Orlando 4 You- (6 posts) April 24, 2017 Tourism Staff Reports 11 A-H 51 of 61
MEDIA LINKS
• Mercado e Eventos http://www.mercadoeeventos.com.br/_destaque_/destinos-destaque/10-praias-da-florida-para-conhecer/
• Roteiro na Mao http://roteironamao.com.br/everglades/#more-1095
• Turismo iG http://turismo.ig.com.br/destinos-internacionais/2017-03-15/naples-estados-unidos.html
• Paulo Greca – Eat 4 fun http://paulogreca.com.br/naples-usa/
• Global Sports Net http://www.globalsportsnet.com.br/index.php?q=Naples%20Botanical%20Garden
• Diário do Rio Claro http://diariodorioclaro.com.br/2017/03/15/estados-unidos-uma-cidade-chic-e-charmosa-assim-e-naples-50688/
• Conhecendo Todo Mundo http://www.conhecendotodomundo.com.br/dicas/cercados-por-crocodilos-no-everglades/
• Dubbi http://www.dubbi.com.br/blog/everglades-natureza-muito-bem-preservada
• To Pensando em Viajar http://www.topensandoemviajar.com/2017/03/14/everglades-perto-de-miami/ April 24, 2017 Tourism Staff Reports 11 A-H 52 of 61
• Facebook Group Orlando 4 You (11 posts) https://www.facebook.com/groups/389146881137898/permalink/1464446643607911/?match=YW5hIHBhdWxhI GZyZWl0YXMsYW5h https://www.facebook.com/groups/389146881137898/permalink/1465130866872822/?match=YW5hIHBhdWxhI GZyZWl0YXM%3D https://www.facebook.com/groups/389146881137898/permalink/1465386060180636/?match=YW5hIHBhdWxhI GZyZWl0YXM%3D https://www.facebook.com/groups/389146881137898/permalink/1465463363506239/?match=YW5hIHBhdWxhI GZyZWl0YXM%3D https://www.facebook.com/groups/389146881137898/permalink/1465504466835462/?match=YW5hIHBhdWxhI GZyZWl0YXM%3D https://www.facebook.com/groups/389146881137898/permalink/1465568010162441/?match=YW5hIHBhdWxhI GZyZWl0YXM%3D https://www.facebook.com/groups/389146881137898/permalink/1466196270099615/?match=YW5hIHBhdWxhI GZyZWl0YXM%3D https://www.facebook.com/groups/389146881137898/permalink/1466281860091056/?match=YW5hIHBhdWxhI GZyZWl0YXM%3D https://www.facebook.com/groups/389146881137898/permalink/1466281860091056/?match=YW5hIHBhdWxhI GZyZWl0YXM%3D https://www.facebook.com/groups/389146881137898/permalink/1466312283421347/?match=YW5hIHBhdWxhI GZyZWl0YXM%3D https://www.facebook.com/photo.php?fbid=10155182083299204&set=gm.1466350360084206&type=3&match= YW5hIHBhdWxhIGZyZWl0YXM%3D
• Facebook Page Orlando 4 You (6 posts) https://www.facebook.com/orlando4you/videos/537767866346829/ https://www.facebook.com/orlando4you/photos/a.214480912008861.1073741826.214478918675727/53778923 6344692/?type=3&theater https://www.facebook.com/orlando4you/photos/a.214480912008861.1073741826.214478918675727/53757058 9699890/?type=3&theater https://www.facebook.com/orlando4you/photos/a.214480912008861.1073741826.214478918675727/53757058 9699890/?type=3&theater https://www.facebook.com/orlando4you/photos/a.214480912008861.1073741826.214478918675727/53703594 6420021/?type=3&theater https://www.facebook.com/orlando4you/videos/535940319862917/
April 24, 2017 Tourism Staff Reports 11 A-H 53 of 61
MEDIA VALUE
MEDIA SUBJECT PUBL. DATE MEDIA VALUE CIRCULATION
Mercado e Eventos 10 beaches to discover in Florida 3/14 USD 2.300,00 470.877
Roteiro na Mao Everglades 3/27 USD 620,00 4.000
Meet Naples, the happiest and healthiest city in the Turismo iG 3/15 USD 46.870,00 30.000.000 United States
Paulo Greca - Naples (USA) 3/27 USD 400,00 3.600 eat4fun
Global Sports Net Naples Botanic Garden March USD 970,00 12.500
Diário do Rio Claro United States: a fancy and charming city: that is Naples 3/15 TBC TBC
Conhecendo Todo Surrounded by crocodiles in the Everglades 3/10 USD 640,00 7.100 Mundo
Dubbi Everglades, a very well preserved nature 3/10 USD 2.000,00 30.000
Orlando 4 You Group 11 posts March USD 2.200,00 22.509
Orlando 4 You Page 6 posts March USD 1.200,00 28.178
To Pensando em Everglades and Everglades National Park 3/14 TBC TBC Viajar
Total USD 57.200,00 30.578.764
SOCIAL MEDIA
Facebook Paradise Coast
Facebook address is www.facebook.com/paradisecoastbr
We achieved a significant rate of engagement and have now over 16,413 likes on the page.
Promoting watersports April 24, 2017 Tourism Staff Reports 11 A-H 54 of 61
Post with video Post shared form media partner
Video post
April 24, 2017 Tourism Staff Reports 11 A-H 55 of 61
Prospect work for April
• Development of training schedule for the upcoming months • Training with Visit Florida partners in May • Regular sales calls and visits • Participation in WTM Latin America, and report on the trade show • Report on TBN and Visit USA • Definition of FAM participants (names) and final schedule. • At least 1 press release for the media • At least 10 media calls/meetings • Evolve with the Media FAM for June (TBC) • Follow-up with new media connections from WTM • Evaluate new opportunities for digital media
April 24, 2017 Tourism Staff Reports 11 A-H 56 of 61 VISITOR SERVICES REPORT- Lori Lou Waddell March 2017
Visitor Profiles
Month Big Oasis Everglades Immokalee Marco Naples YTD Total Cypress Island
Year 2015 52,473 107,564 85,941 1,103 6,810 20,419 274,310
Year 2016 65,051 104,162 67,403 1,252 6,321 6,992 251,180
Jan 2017 6,866 11,624 6,840 148 829 1,072 27,379
Feb 2017 8,092 14,656 8,993 80 1,019 1,031 33,871
Mar 2017 7,473 13,196 9,533 350 720 617 31,889
Apr 2017
May 2017
Jun 2017
Jul 2017
Aug 2017
Sept 2017
Oct 2017
Nov 2017
Dec 2017
Total YTD
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Naples and Marco Island International Visitor Information Center Visitor Origins
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Naples and Marco Island Domestic Visitor Information Center Visitor Origins
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Naples Visitor Information Center
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Naples Visitor Information Center
Activities for the Period • Respond to all emails regarding tourism in Collier County coming to Chamber of Commerce • Respond to requests for Visitor and Relocation packets • Update Visitor Counts for Collier County Visitor Information Centers • Update Statistics for Naples Visitor Information Center • Request all materials below par levels for Visitor Information Center from attractions, hotels, restaurants • Manage VIC Vol Schedule • Manage/update/email Calendar of Events for Tourism partners • Manage daily operation of Visitor Information Center • Manage all requests for Visitor and Relocation materials • Volunteer at Sports Council Information Tent at Southern Tropics Pickleball Tournament • Attend UF IFAS Behind-the-Scenes Tour of Collier County Agriculture Operations to include a major tomato operation, a citrus grove, a nursery and a local fishery. Stop at Rookery Bay National Estuarine Research Reserve • UF/IFAS Tour Research Center • Attend CVB Round Table • Skype meeting with architects regarding interior of Rail Car at Train Depot Museum • RSVP for attendance to Concierge Association meeting at Naples Zoo • Prepare powerpoint presentation for GNCC Board Meeting about rail car progress
Distribution • 30 Naples on the Gulf, Downtown Guide, Paradise Coast, Naples Passport for destination wedding • 60 Paradise Coast to LaPlaya concierge • Paradise Coast thumb drive for association meeting • 60 Paradise Coast Visitor Guides/60 Visitor Maps to Walker’s Hideaway Marina, Marco Island • Individual requests to Paradise Coast mailing center for European requests for information • 60 Naples on the Gulf, Downtown Guide to ASH for veterinary conference • 100 Paradise Coast Visitor Maps & 60 Visitor Guides to 3rd Avenue Concierge
Attendance • Chamber of Commerce monthly events • TDC Meeting • BCC Meeting • Sports Council Board Meeting • Sports Council General Member meeting • Concierge Meeting at Naples Zoo • CVB Sales Lunch Meeting- Chokoloskee • Meet owner of Wild Heart Eco-Tours • Town Hall Meeting hosted by Penny Taylor