April 24, 2017 Tourism Staff Reports 11 A-H 1 of 61 DIRECTOR ACTIVITIES- Jack Wert February-March 2017 PERIOD AT A GLANCE Number of Advocacy Contacts 5 Number of Trade Show/Conferences 3 Number of Tourism Industry Events 7 Number of PR Interviews/Communications 3 Promotional Activities 3 Advocacy • DMAI Advocacy Committee Meeting • Conference calls with Visit Florida, Florida Assoc of Destination Marketing Organizations on pending legislation to eliminate Visit Florida • Meetings with Collier Lodging & Tourism Alliance on legislative issues • Meetings in Washington with our Collier Legislative delegation on national tourism issues such as Vis Waiver, Open Skies, Airport Infrastructure needs, water quality issues and beach renourishment funding needs. • Communications with Florida legislative delegation on preserving Visit Florida funding Trade Shows/Tourism Industry Conferences • WTM Latin America trade show- Sao Paulo Brazil. Met with the following: o Tour Operators (21): o Airlines: (3) o Journalists: (7) • Destination Marketing Accreditation Program Board Meeting Conference Calls • Collier County Tourism Alliance Board Meeting Tourism Industry • Naples Depot meeting with Naples Chamber on the new Information Center at the Depot April 24, 2017 Tourism Staff Reports 11 A-H 2 of 61 • Collier Sports Council meetings • Global Travel – Visit Florida committee on International marketing and air service • Beach Shuttle project review meetings • Meeting with Jack Mulvena, ED Naples Zoo on future projects and grant possibilities • French Chef reception for new Culinary Accelerator Director Activities Cont. Public Relations/Communications • Press interviews with Naples News, Fort Myers News Press, NBC-2 and Fox 4 TV • Collier New Hire Orientation on Tourism Promotional Activities/Special Events • Meeting with LPGA Championship 2017 and Chubb Classic 2018 event organizers. • Meetings with Pickleball event organizers and FBU event organizers April 24, 2017 Tourism Staff Reports 11 A-H 3 of 61 GROUP MEETING SALES REPORT Debi DeBenedetto – Group Sales & Marketing Manager March 10, 2017 – April 10, 2017 PERIOD AT A GLANCE 2016 2017 Number of Meeting Planner 67 Estimate 149 Contacts 50 36 RFP’s sent in 4 weeks potential $ 15.2 Million 6554 Room nights Number of Rfp’s leads sent Number of Groups booked 9 9 groups booked 17 groups lost Total Room Nights/Econ. Impact 5051 Over $3 million Booked $902,580.89 Economic for Period booked Economic impact impact 2624 room nights Number of RFP Enhancement 4 new requests granted funds 3 (RFPE) Requests Number of RFPE’s to Contract 2 5 booked $787,199.15 expected revenue to hotels Number of FAM’s/Sites 5 Three site visits arranged 2 complete and 1 pending 1 booked Balogun, Howard and Sonus April 24, 2017 Tourism Staff Reports 11 A-H 4 of 61 Number of Shows Attended 2 One – IPEC Independent Planners Educational Conference 3/18-22 Sales Activities this Period • Jack attended for group sales DMAI Destination showcase. 1 rfp and 5 leads • Sales meeting IPEC post 3/22 with Planners • Proof ads, newsletters • Lead and attended destination group gathering for Global Meetings Industry Day in Ft. Lauderdale held by Brand USA, SITE, MPI and other Florida memberships to educate and celebrate GMID – arranged transportation for group and provided information and RSVP for this event so locals could attend. 16 of us went over in Regent sponsored bus. 2 leads. • Prospecting phone and email and follow up on lead generation program with SDR 14 leads prospected. • Registration and preparations for HelmsBriscoe Annual Business Conference April 19-21 • Registered for FICP Financial Insurance Conference Planners educational summit June 2017, and for July and September conference. So far I have not been accepted to attend. Waiting on two and declined one. • Assisted bid to get destination as a host for 2018 Florida Attractions Association Annual Conference - booked • Declined to bid MPI Board retreat – not enough planners all supplier heavy so no hotels or CVB thought it worthy of hosting • Continue preparations and communication for IBTM, June 2017 also post Fam preparations 9 planners to attend. Nice marketing on IBTM website for Fam. • Prepared for SITE TX summit – April 30-May 3 • Registered for Smart Meetings event May 21-23 Attended -IPEC – Independent Planners Educational Conference Colorado Springs follow up complete / several Rfp’s March 19-22 – excellent show • Post card mailing to all SDR lead gen program follow up Fam Activities: • Planning for IBTM June 2017 – still pending • HelmsBriscoe Wellness Fam Sept 2017 – still pending – details complete Sales Plan Goal Tracking April 24, 2017 Tourism Staff Reports 11 A-H 5 of 61 • Completed/ revised job description for contract labor sales for Midwest market – Rfp still not out as I am waiting on the County purchasing office to approve final and get it to me • Hired Maria Power to assist CVB office with data entry, Fams and other – training in progress • Attended March 16 Tourism Advisory Roundtable event • Following plan detail with SDR lead generation program April 24, 2017 Tourism Staff Reports 11 A-H 6 of 61 TRAVEL INDUSTRY & LEISURE MARKET SALES REPORT Claudia Cianfero Dates: March 11 – April 10, 2017 PERIOD AT A GLANCE 2016 2017 Number of Travel Agent Contacts 77 130 Number of Tour Operator 21 26 Contacts Number of FAM’s/Site Visits 0 2 Number Trade Shows Attended 1 2 Sales Mission 1 1 EVENTS RECAP Show Name: TBN Location: Buzios, Brazil Dates: March 30 – April 1, 2017 Trends/Comments: This was our first participation in this appointment based travel agent show in the outskirts of Rio de Janeiro where we had an overwhelming response to our attendance. Prior to our arrival we had 34 confirmed appointments but we ended up meeting with 66 travel agents in total because of the interest for something new for travel agents to promote to their clients. This has been a common theme in the Brazil market for the last couple of years. Most of the agencies were not familiar with the west coast of Florida and were quite impressed with all there is to do in our destination, especially in the Everglades. Shopping, dining also are very appealing as is the diversity of accommodations ranging from luxury to budget hotels as well as vacation rentals. Some had visited Naples in the past but not recently. Event Name: Palm Beach/Paradise Coast Luncheon Location: Fogo de Chao, Rio de Janeiro April 24, 2017 Tourism Staff Reports 11 A-H 7 of 61 Date: April 3, 2017 Trends/Comments: Our Aviareps team did a great job of putting together this sales luncheon for both Palm Beach and Paradise Coast. We were expecting 50 Travel Agents and ended up with 56 total in attendance. Overall well received with much interest in both destinations. Again, travel agents were impressed with how much there is to do in our destination. Many agents commented that they had no idea how much there was to do in our area. Dining, Shopping and the Everglades are a huge draw. Only a few had been to our destination in the past few years. Show Name: Travel Market Latin America Location: Sao Paolo, Brazil Dates: April 4 – 6, 2017 The Brazilian market is on the upswing with the dollar stabilized and decrease in exchange rates. Comments during our meetings indicated a slow start to 2017 but looking forward to a strong finish and an even better 2017. Azul has increased service to the US and Avianca has added a daily flight from Sao Paulo to Miami. These are all good indicators of an improving market. With that said, we were thanked many times for not leaving the market in the downturn and standing by them with continued interest in the Brazilian traveler. This is very important to the Tour Operators that do business with us as they do not want to start from the beginning when the market improves. Since we have been present over the last several years, they will continue to do business with Naples, Marco Island and the Everglades. Again, this year Aviareps secured all our appointments directly with the tour operators and media and as a result we were busy throughout the 3 days with back to back appointments and interviews. We also had Aviareps man our booth with travel agent walk up traffic and hand out brochures and business cards and attend the Visit Florida media lunch. They also coordinated a client dinner where we had 10 top quality tour oeprators. The focus for us for the remainder of 2017 will be for training in multiple cities throughout Brazil. Cities such as Cruritiba, Belo Horizonte, Rio Grande do Sul, Rio de Janeiro, Campinas, Parana to name a few. We will also focus on bringing more influencer to experience the Paradise Coast. This was again a very successful and productive week in Brazil. FAMS: March 12 – 14, 2017. UK Travel Agent FAM with Lusso March 27 – April 1, 2017 – German Fam, 2 product managers from Enjoy America • Cercle des Vacances – French FAM, April 28 – 30 • TUI Megafam – 150 Travel Agents from Germany, April 30 • Willy Scharnow FAM – May 3 – 6, 12 German Travel Agents • Brand USA Brazil FAM – May 9 – 12, 6 Brazil Tour Operators April 24, 2017 Tourism Staff Reports 11 A-H 8 of 61 PUBLIC RELATIONS & COMMUNICATIONS REPORT March 13, 2017 PERIOD AT A GLANCE Number of Media Submissions from CVB PR - 205 205 • 54 – Direct submissions and responses • 106 – Sent Happiest, Healthiest news release • 45 – USGA Quail Creek Course Eval event Number of Media Outlets/Journalists Hosted in March - 5 Destination - 5 • Charles McCool – McCool Travel, Influencer • Bettina Hagen – German Travel, blog • Ana Paula