The Future of Data Driven Management in Hospitality Sponsored by Snapshot SPEAKER: Dr

Welcome to STAY WYSE 2018 Welcome

Dear colleagues,

Welcome to the 2018 STAY WYSE Conference. This is the third year we’ve had hostel operators, investors, tour companies, suppliers, and many others gather in Amsterdam for trading and networking. This event grows bigger every year and 2018 is no exception with more buying organisations, a record number of pre-scheduled business appointments, plus a full educational and social programme.

New this year and just in time for the STAY WYSE Conference, we have opened submissions for the Global Youth Travel Award: Best Green Accommodation Initiative. This competitive award category garnered a record number of quality submissions in 2017. The award winner will be announced during the 2018 World Youth and Student Travel Conference (WYSTC) in Edinburgh on 18-21 September. We also encourage our accommodation delegates to sign the Sydney Declaration, which calls for online travel agents to participate in fair practices with hostel operators. And, our members are invited to participate in our self-certification programme to promote your safe communal environment for young travellers.

We are very pleased to have Bruce Poon Tip, founder of social enterprise G Adventures, open our event this year. Bruce will address a question he has tackled for decades - can tourism be a force for growth, change and global good? For the latest industry insights, don’t miss hearing from STR Senior Director of Research & Development, Patrick Mayock. I will join him to present a first look at the youth travel accommodation findings from the fourth edition of the New Horizons global survey of 57,000 youth travellers. The main report will be released in the early spring and is free to WYSE Travel Confederation members.

Additionally, a select group of entrepreneurs will share their innovative practices, partnerships, and products on the STAY WYSE stage. These BEDx sessions will cover business strategy for sustainability, crisis management, and new industry tech. Dr Stefan Tweraser, CEO of SnapShot, will give the Friday keynote on the future of data-driven hospitality management.

We are very grateful to all our sponsors for ensuring the 2018 STAY WYSE Conference is productive, informative and fun. Thanks to Generator Hostel and Hans Brinker Hostel for keeping our conference evenings long and lively. And we especially thank each of you for joining us here in Amsterdam.

DAVID CHAPMAN DIRECTOR GENERAL WYSE TRAVEL CONFEDERATION

Go to table of contents STAY WYSE 2 Amsterdam Thank you to our sponsors

Thank you to our sponsors

PLATINUM SPONSORS

GOLD SPONSORS

Part of

SILVER SPONSORS

BRONZE SPONSORS

BLUE SPONSORS

Go to table of contents STAY WYSE 3 Amsterdam Table of contents Table of contents

CONFERENCE HANDBOOK (click the links below) Welcome to STAY WYSE 2018 2

Thank you to our sponsors 3

Visitor information 6

Floor plan & Exhibitors 8

Business appointments 9

Programme 11

Educational programme 14

BEDx 16

Social programme 18

Speakers’ biographies 20

STAY WYSE 4 Amsterdam YOUR PARTNER FOR STUDENT TRAVEL GROUPS Freehand is a collection of hotels that combine the social culture of a hostel with innovative design, award-winning food and beverage, and a community-driven atmosphere.

AMENITIES INCLUDE: Rooms With 4, 6, 8 Complimentary Wi-Fi or 10 Beds Available Gathering Places Complimentary Breakfast Available on Property 24-Hour Front Desk Easy Access to and Security Public Transportation

Access to Guest Kitchens

EUROPEAN SALES OFFICE Martyn Milford M: +44 (0) 7551 324789 E: [email protected]

Back to table of contents MIAMI CHICAGO LOS ANGELES NEW YORKSTAY WYSE 5 FREEHANDHOTELS.COM | @FREEHANDHOTELS Amsterdam Visitor information Visitor information

VENUE LOCATIONS

Beurs Van Berlage Damrak 243 1012 ZJ Amsterdam +31 (0)20 530 4141 Find out more about the venue

ClinkNOORD Hans Brinker Hostel Amsterdam Badhuiskade 3 Kerkstraat 136-138, 1031 KV Amsterdam 1017 GR Amsterdam +31 (0)20 214 9731 +31 (0)20 622 0687

Directions: Jump on the free ferry departing from the Directions: Catch tram 1, 2 or 5 (12 minutes) from north side of Amsterdam Centraal Station. The ferry to Centraal Station to Hans Brinker and get off at stop Buiksloterweg departs frequently and the ride takes just Keizersgracht; it’s a 4 minute walk from there. You can also a few minutes. ClinkNOORD is 400 meters from the ferry walk (20 minutes) from the Beurs van Berlage. landing. Click here for directions. Click here for directions. Please note: there will be a SANDEMANs NEW Europe Generator Amsterdam walking tour to Hans Brinker leaving from the Beurs van Berlage at 18:00 on Thursday, 25 January. Mauritskade 57, 1092 AD Amsterdam +31 (0)20 708 5600

Directions: From Centraal Station hop on tram 9 and get off at stop Alexanderplein. Then it’s a 6 minute walk to Generator Hostels. Click here for directions.

Back to table of contents STAY WYSE 6 Amsterdam Visitor information Visitor information

PUBLIC TRANSPORT NEWS AND INFORMATION It is recommended to use public transport for getting To keep up to date with the latest conference news and around Amsterdam. You can use the website information, follow us on: www.9292.nl/en or Google Maps to plan your trips. • LinkedIn: #STAYWYSE Consider purchasing Amsterdam Travel Ticket for 3 days • Facebook: @staywyseconference – this ticket will enable you to travel to and from Schiphol • Twitter: #STAYWYSE Airport and use public transport in central Amsterdam (click here for more information). EMERGENCY CALLS If you are dialling from an international number, please TAXI SERVICE add the country code: 0031 Taxicentrale Amsterdam (TCA) • Local emergency services telephone number: 112 +31 (0) 20 777 7777 • STAY WYSE conference organiser’s Taxis in Amsterdam are very expensive, so make sure telephone number: +31 (0) 65 594 2137 you take a taxi which is running on the meter. Uber is a cheaper alternative. INTERNET ACCESS WiFi Network name: STAY_WYSE YOUR CONFERENCE BADGE WiFi Password: Selinaiscoming2018 Your badge will be ready for pick up as of 09:00 on Thursday, 25 January at the Beurs van Berlage. The STAY WYSE registration desk will be at the front of the trade hall DRESS CODE entrance. Business casual For your admission, security and safety, please wear your conference badge at all times, also during the networking TRANSPORTATION events. There is no pre-scheduled transportation. All venues are Please do not be offended if you are challenged for not easily accessible via public transport / taxi / Uber. having your badge. If you lose your badge, please visit the registration desk. Please note: there will be a SANDEMANs NEW Europe walking tour to Hans Brinker leaving from the Beurs van Berlage at 18:00 on Thursday, 25 January.

Back to table of contents STAY WYSE 7 Amsterdam Floor plan Floor plan

19 19 1 Amsterdam a. Canal Tours Amsterdam by Stromma 5 M 6 7 b. Hard Rock Cafe Amsterdam 22 20 21 c. Ripley’s Believe It or Not! Amsterdam d. Cheese & More by Henri Willig 8 e. Tour Company f. THIS IS HOLLAND 9 g. Heineken

10 2 Astor Hostels 4 3 Celtic Group Hostels 3 4 CMS Hospitality 16 17 11 2 5 Cloudbeds 15 14 6 30m2 Contract Solutions g 12 WYSE Travel Confederation f 7 e 23 23 13 8 Taplanes 1 d 9 SIHOT c 10 Sleeptite b 11 A&O Hotels and Hostels a 12 Selina 13 Wombat’s Hostels 23 14 G Adventures 15 Generator Hostels 16 Freehand Hotels 18 18 19 19 17 Clink Hostels 18 Entrance 19 Fire exit 20 Business appointments odd numbers 21 Business appointments even numbers 22 Additional appointment tables 23 Food & Beverages M Marcom Desk

Would you be interested in exhibiting at other events? Contact us for more information.

Back to table of contents STAY WYSE 8 Amsterdam Business appointments Business appointments Sponsored by SnapShot

The business appointments are a valuable part of the If you do not wish to take part in last-minute appointment conference and crucial for networking and business scheduling, you will be able to opt out by changing your development. Here are some tips to keep you on track settings. You will be automatically opted-in for last minute in managing your schedule in Marcom ACE and saving appointment scheduling. To enter the settings, click on the important information before and after the event. cogwheel in the upper-right corner.

BEFORE THE CONFERENCE AFTER THE CONFERENCE By now your business appointment slots should be full, and On Friday, 23 February at 17:00 CET, access to your you will have received an email from Marcom with a handy Marcom account will close. If at any time before this date, link to download/print your schedule. In case you have not you want to export the contact information of all trading seen the email, here are the instructions; delegates, and have been given access/permission to do Remember to print/download your schedule BEFORE so, use the following instructions: you travel and not earlier than 24 hours prior to the 1. Visit www.stay-wyse.marcom-ace.com, and log in. conference, as the meeting locations are subject to change. 2. Click on “Participants”, and then on “Trading organisations”. 1. Visit https://stay-wyse.marcom-ace.com/schedule, log in and click the “Print/Export” button located above 3. Click the “Export list” button located above the list of your schedule, on the right. delegates. Export and save the files. 2. Select the option that suits your computer or browser. 3. Depending on your web browser and your system, the DELEGATE NO SHOW document may open directly or you may be invited to If a delegate with whom you have scheduled a business save/download the file. appointment does not show up, you can ask a Marcom representative at the Marcom support desk to assist you in DURING THE CONFERENCE locating them. Yo u can send out meeting requests until 24 January 17:00 CET. After this time, you will only be able to fill in open time slots by scheduling last-minute appointments. Last-minute appointment scheduling gives you the opportunity to schedule business appointments with delegates who have the same time slots available. You can check who is available during your open time slots by going to “My schedule” and then clicking “Meeting opportunities”. You can also check if you have common available time slots with another delegate by opening his/her profile. Please be informed that last-minute appointment requests are directly scheduled; there is no need to accept/ decline the appointment. However, you will still be able to reschedule or cancel the last-minute appointment if it is not convenient.

Back to table of contents STAY WYSE 9 Amsterdam Paris

Rome Berlin Madrid Prenzlauerberg Dublin

Barcelona London

Stockholm Copenhagen

WWW.GENERATORHOSTELS.COM

Amsterdam

Miami

Berlin Mitte Hamburg

Venice

Back to table of contents GENERATORHOSTELS STAY WYSE 10 [email protected] Amsterdam Programme Here you will find a detailed overview of the conference programme.

Day 0 - Wednesday, 24 January

19:30 – 23:30 Welcome reception hosted by Generator Hostels Please note: Generator Amsterdam will be offering guided tours of their property to delegates during the Welcome Reception.

Day 1 - Thursday, 25 January

09:00 Registration opens sponsored by Sleeptite

10:00 – 11:00 Welcome and opening keynote: The Future of Tourism sponsored by G Adventures SPEAKER: Bruce Poon Tip G Adventures

11:00 – 11:30 Coffee break sponsored by Freehand Hotels Business appointments sponsored by SnapShot

11:30 – 13:15 Business appointments sponsored by SnapShot

13:15 – 14:00 Lunch sponsored by Hans Brinker Hostel and Generator Hostels Business appointments sponsored by SnapShot

14:00 – 15:15 Business appointments sponsored by SnapShot

15:15 – 16:00 STAY WYSE Hostel Research Update: brought to you by WYSE Travel Confederation and STR SPEAKERS: David Chapman Patrick Mayock WYSE Travel Confederation STR

16:00 – 16:30 Coffee break sponsored by Freehand Hotels Business appointments sponsored by SnapShot

16:30 - 17:45 Business appointments sponsored by SnapShot

18:00 – 19:30 (Optional) Walking tour sponsored by SANDEMANs New Europe Tours ending at Hans Brinker Hostel.

19:30 Networking party hosted by Hans Brinker Hostel

Back to table of contents STAY WYSE 11 Amsterdam Back to table of contents STAY WYSE 12 Amsterdam Programme

Day 2 - Friday, 26 January

09:30 – 10:30 Business appointments sponsored by SnapShot

10:30 – 11:00 Coffee break sponsored by Freehand Hotels Business appointments sponsored by SnapShot

11:00 – 12:00 Friday keynote: The Future of Data Driven Management in Hospitality sponsored by SnapShot SPEAKER: Dr. Stefan Tweraser SnapShot

12:00 – 12:45 Business appointments sponsored by SnapShot

12:45 – 13:30 Lunch sponsored by Hans Brinker Hostel and Generator Hostels Business appointments sponsored by SnapShot

13:30 – 14:00 Business appointments sponsored by SnapShot

14:00 – 15:30 BEDx

Moderator: David Chapman Director General, WYSE Travel Confederation

SPEAKERS: Kim Whitaker Once Youth Hotels

Sofia Lizzio AthenStyle

Patrick Lomsdalen FLEXIPASS Keyless Mobile Access

15:30 Close

Back to table of contents STAY WYSE 13 Amsterdam Educational programme

Thursday, 25 January 2018

Opening keynote: The Future of S TAY WYSE Hostel Research Tourism Update 10:00 – 11:00 15:15 – 16:00

Can tourism be a force for growth, change and global A historic run of high demand has boosted performance good? across most accommodation types, but will the good times Social entrepreneur, Bruce Poon Tip, started G Adventures last forever? In this data-driven session, Patrick Mayock 27 years ago to change the way people viewed their of benchmarking provider STR will explore trends in hostel holiday time. Since then, G Adventures has become the performance metrics, including occupancy, average bed world’s largest independent adventure travel company, as rate, and revenue utilisation per square metre. Additional well as a global leader in social enterprise. context will be provided via comparative data from other It hasn’t always been easy for Bruce to balance his desire accommodation types, including hotels. WYSE Travel to run a socially responsible company alongside the desire Confederation’s David Chapman will provide an update on to generate profit – but thanks to his vision, G Adventures accommodation-related research findings from the recent has flourished and maintained its give-back approach. This global survey of more than 57,000 youth and student is the story of why community, culture, and karma matter travellers, New Horizons. in business, and how one man’s desire to do the right thing and still generate profit has created a win-win solution for SPEAKERS: the world of travel. David Chapman Director General, WYSE Travel Confederation SPEAKER: Patrick Mayock Bruce Poon Tip Founder, G Adventures Senior Director of Research & Development, STR

Friday, 26 January 2018

Friday Keynote: The Future of Data Driven Management in Hospitality 11:00 – 12:00

SPEAKER: Dr. Stefan Tweraser CEO, SnapShot

Back to table of contents STAY WYSE 14 Amsterdam Venice Mestre OPENING in 2019 By Travellers for travellers

www.wombats-hostels.com

Back to table of contents STAY WYSE 15 Amsterdam BEDx Open stage for three hand-picked speakers. Each speaker will share 15 minutes of industry best practice

Friday, 26 January 2018 14:00 – 15:30 Moderator: David Chapman Director General, WYSE Travel Confederation

How we obtained a 100% pass Keyless Mobile Access - Are you rate for fair trade in tourism ready? Kim Whitaker Patrick Lomsdalen Co-founder, Once Youth Hotels Founder & Chief Executive Officer, FLEXIPASS Keyless Mobile Access Is it important? What are the benefits? How has business benefited from this initiative? Kim will highlight how taking What is one of the first things a guest wants when arriving the decision to do business sustainably, with fair work at your hostel? Have access to the room as fast and as policies and sustainable tourism practices, has grown her easy as possible! With FLEXIPASS we have solved this. team’s morale and benefited business positively. FLEXIPASS is the world’s fastest and easiest way for your guests to access their room via smartphone. With just two easy steps guests gain direct access. 1) Download Crisis management: running a the FLEXIPASS APP and 2) Enter CODE and access room. That’s it. Using FLEXIPASS is easier than using an ATM. hostel in Greece during a period Our award-winning solution increases efficiency, reduces of economic and social crisis waiting lines at reception, and saves on keycards.

Sofia Lizzio General Manager, AthenStyle Since 2008, businesses in Greece have faced a number of economic and social challenges. Sofia will describe the challenges for hostels to deliver safe and fun experiences amidst conditions of social unrest and negative press and share practical strategies for pricing, quality, safety, marketing, and communications that keep travellers safe, informed, and satisfied with their experience, as well as your business going.

Back to table of contents STAY WYSE 16 Amsterdam AMSTERDAM CANAL TOURS OR LOBSTER LISBON STYLE, WE’LL MANAGE YOUR EXPECTATIONS.

Back to table of contents hostel amsterdam & LIsbon STAY WYSE 17 Amsterdam Social programme Wednesday, 24 January 2018

Mauritskade 57, 1092 AD Amsterdam +31 20 708 5600 Click here for directions.

Back to table of contents STAY WYSE 18 Amsterdam Social programme Thursday, 25 January 2018

Kerkstraat 136-138, 1017 GR Amsterdam +31 20 62 20 687 Click here for directions.

Back to table of contents STAY WYSE 19 Amsterdam Speaker biographies

David Chapman Director General WYSE Travel Confederation For the past four years as Director General of WYSE Travel Confederation, David has led the Amsterdam-based team in representing and advocating the youth, student and educational travel industry. During his tenure as Director General, WYSE Travel Confederation has expanded upon its legacy of producing essential market research and industry events, and supporting top-notch youth travel organisations worldwide. Prior to becoming Director General, David was an active board member of STAY WYSE and chairman of WYSE Travel Confederation. He brought a wealth of experience in both the youth travel and hospitality sectors, having served for six years as COO and Deputy Director of a London based non-profit social centre with student accommodation. He also worked at some of the best hotels in Europe including Grosvenor House, The Waldorf and the George V in Paris before becoming General Manager of several of the UK’s top country house hotels.

Patrick Mayock Senior Director of Research & Development STR As Senior Director of Research & Development, Patrick Mayock is tasked with exploring new opportunities, methodologies and solutions to ensure the continued success of STR long into the future. Additionally, he helps support the company’s strategic planning efforts and leads the company’s thought leadership platform. Prior to joining the R&D team in January 2016, Patrick was instrumental in building STR’s media arm, Hotel News Now, to the award-winning leader in news for the global hotel industry. Patrick earned his bachelor’s degree from the E.W. Scripps of Journalism at Ohio University and his master’s degree from Kent State University. He is pursuing an MBA from the Weatherhead School of Management at Case Western Reserve University. He lives in Rock River, Ohio, with his wife, Emily, and sons, William and Henry.

Back to table of contents STAY WYSE 20 Amsterdam Speaker biographies

Bruce Poon Tip Founder G Adventures Entrepreneur, leader and philanthropist Bruce Poon Tip is the founder of adventure travel company and social enterprise G Adventures. Following a transformational backpacking trip to Asia, Bruce had an idea to change the face of travel. At the age of twenty-two, on two maxed-out credit cards, he started G Adventures, a small- group adventure company that would bridge the divide between backpacking and mainstream travel and give travellers the opportunity to foster meaningful connections with local communities in the countries they visited. Twenty-seven years later, G Adventures is the world’s largest small-group adventure travel company, with 23 offices worldwide offering more than 650 tours on all seven continents and serving 150,000 travellers a year. Passionate about travel’s power to change the world for the better, Bruce has become a global leader on social entrepreneurship, leadership, immersive travel, and innovation. With a vision that travel could become a force for social good and significant wealth distribution, Bruce founded the nonprofit foundation Planeterra in 2003, which harnesses the power of the tourism industry to direct travel dollars into vulnerable and underserved communities around the world.

Dr. Stefan Tweraser Chief Executive Officer SnapShot Stefan Tweraser is the Chief Executive Officer of SnapShot and serves on the Board of Directors. He manages the company’s strategy and execution ensuring the vision becomes a reality. After having been the Managing Director for Google in Germany, a partner in McKinsey & Co and Retail Marketing Director at Telekom Austria, Stefan joined SnapShot to grow the company and its technology to serve hundreds of thousands of hotels worldwide. Stefan has expanded the company from 2 locations to 5, doubled the talent pool and brought the number of hotels on the platform to 3,000.

Back to table of contents STAY WYSE 21 Amsterdam BEDx speaker biographies

Kim Whitaker Co-founder Once Youth Hotels Kim Whitaker is the co-founder of Once Youth Hotels in South Africa and has been in the youth travel industry since starting her first business a decade ago. Kim is passionate about innovation, uplifting local talent in areas where Once operates. She lives by the Once team ethos “Work hard, Play hard & Travel often.”

Sofia Lizzio General Manager AthenStyle Sofia Lizzio graduated from Bocconi University Law School and worked for several years at Clifford Chance law firm on corporate and real estate deals. She decided to make a career change and moved to Athens to open AthenStyle, a boutique hostel with a view and featuring hotel quality in a hostel atmosphere.

Patrick Lomsdalen Founder & Chief Executive Officer FLEXIPASS Keyless Mobile Access Patrick Lomsdalen invented FLEXIPASS Keyless Mobile Access. He comes from the access control industry and has gained key knowledge in lock systems and key handling. Patrick has an international background and strategic networks. He has lived in multiple European countries, speaks five languages and has worked with multinational companies. In 2014, when Starwood started implementing keyless mobile access in over 60,000 hotel rooms, Patrick noticed a major challenge and started developing an innovative solution.

Back to table of contents STAY WYSE 22 Amsterdam CLOSER TO MARKETS CASCADING WITH IDEAS.

7 – 11 March 2018 · itb-berlin.com

Back to table of contents STAY WYSE 23 Amsterdam SEE YOU AT

WETM-IAC Seville 17 - 19 March 2018 www.wetm-iac.org

WYSE EXCHANGE Australia 8 - 10 May 2018 www.exchange.wysetc.org

WYSTC Edinburgh 18 - 21 September 2018 www.wystc.org

Back to table of contents STAY WYSE 24 Amsterdam