DOCSLIB.ORG

The Future of Data Driven Management in Hospitality Sponsored by Snapshot SPEAKER: Dr

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
The Future of Data Driven Management in Hospitality Sponsored by Snapshot SPEAKER: Dr Welcome to STAY WYSE 2018 Welcome Dear colleagues, Welcome to the 2018 STAY WYSE Conference. This is the third year we’ve had hostel operators, investors, tour companies, suppliers, and many others gather in Amsterdam for trading and networking. This event grows bigger every year and 2018 is no exception with more buying organisations, a record number of pre-scheduled business appointments, plus a full educational and social programme. New this year and just in time for the STAY WYSE Conference, we have opened submissions for the Global Youth Travel Award: Best Green Accommodation Initiative. This competitive award category garnered a record number of quality submissions in 2017. The award winner will be announced during the 2018 World Youth and Student Travel Conference (WYSTC) in Edinburgh on 18-21 September. We also encourage our accommodation delegates to sign the Sydney Declaration, which calls for online travel agents to participate in fair practices with hostel operators. And, our members are invited to participate in our self-certification programme to promote your safe communal environment for young travellers. We are very pleased to have Bruce Poon Tip, founder of social enterprise G Adventures, open our event this year. Bruce will address a question he has tackled for decades - can tourism be a force for growth, change and global good? For the latest industry insights, don’t miss hearing from STR Senior Director of Research & Development, Patrick Mayock. I will join him to present a first look at the youth travel accommodation findings from the fourth edition of the New Horizons global survey of 57,000 youth travellers. The main report will be released in the early spring and is free to WYSE Travel Confederation members. Additionally, a select group of entrepreneurs will share their innovative practices, partnerships, and products on the STAY WYSE stage. These BEDx sessions will cover business strategy for sustainability, crisis management, and new industry tech. Dr Stefan Tweraser, CEO of SnapShot, will give the Friday keynote on the future of data-driven hospitality management. We are very grateful to all our sponsors for ensuring the 2018 STAY WYSE Conference is productive, informative and fun. Thanks to Generator Hostel and Hans Brinker Hostel for keeping our conference evenings long and lively. And we especially thank each of you for joining us here in Amsterdam. DAVID CHAPMAN DIRECTOR GENERAL WYSE TRAVEL CONFEDERATION Go to table of contents STAY WYSE 2 Amsterdam Thank you to our sponsors Thank you to our sponsors PLATINUM SPONSORS GOLD SPONSORS Part of SILVER SPONSORS BRONZE SPONSORS BLUE SPONSORS Go to table of contents STAY WYSE 3 Amsterdam Table of contents Table of contents CONFERENCE HANDBOOK (click the links below) Welcome to STAY WYSE 2018 2 Thank you to our sponsors 3 Visitor information 6 Floor plan & Exhibitors 8 Business appointments 9 Programme 11 Educational programme 14 BEDx 16 Social programme 18 Speakers’ biographies 20 STAY WYSE 4 Amsterdam YOUR PARTNER FOR STUDENT TRAVEL GROUPS Freehand is a collection of hotels that combine the social culture of a hostel with innovative design, award-winning food and beverage, and a community-driven atmosphere. AMENITIES INCLUDE: Rooms With 4, 6, 8 Complimentary Wi-Fi or 10 Beds Available Gathering Places Complimentary Breakfast Available on Property 24-Hour Front Desk Easy Access to and Security Public Transportation Access to Guest Kitchens EUROPEAN SALES OFFICE Martyn Milford M: +44 (0) 7551 324789 E: [email protected] Back to table of contents MIAMI CHICAGO LOS ANGELES NEW YORKSTAY WYSE 5 FREEHANDHOTELS.COM | @FREEHANDHOTELS Amsterdam Visitor information Visitor information VENUE LOCATIONS Beurs Van Berlage Damrak 243 1012 ZJ Amsterdam +31 (0)20 530 4141 Find out more about the venue ClinkNOORD Hans Brinker Hostel Amsterdam Badhuiskade 3 Kerkstraat 136-138, 1031 KV Amsterdam 1017 GR Amsterdam +31 (0)20 214 9731 +31 (0)20 622 0687 Directions: Jump on the free ferry departing from the Directions: Catch tram 1, 2 or 5 (12 minutes) from north side of Amsterdam Centraal Station. The ferry to Centraal Station to Hans Brinker and get off at stop Buiksloterweg departs frequently and the ride takes just Keizersgracht; it’s a 4 minute walk from there. You can also a few minutes. ClinkNOORD is 400 meters from the ferry walk (20 minutes) from the Beurs van Berlage. landing. Click here for directions. Click here for directions. Please note: there will be a SANDEMANs NEW Europe Generator Amsterdam walking tour to Hans Brinker leaving from the Beurs van Berlage at 18:00 on Thursday, 25 January. Mauritskade 57, 1092 AD Amsterdam +31 (0)20 708 5600 Directions: From Centraal Station hop on tram 9 and get off at stop Alexanderplein. Then it’s a 6 minute walk to Generator Hostels. Click here for directions. Back to table of contents STAY WYSE 6 Amsterdam Visitor information Visitor information PUBLIC TRANSPORT NEWS AND INFORMATION It is recommended to use public transport for getting To keep up to date with the latest conference news and around Amsterdam. You can use the website information, follow us on: www.9292.nl/en or Google Maps to plan your trips. • LinkedIn: #STAYWYSE Consider purchasing Amsterdam Travel Ticket for 3 days • Facebook: @staywyseconference – this ticket will enable you to travel to and from Schiphol • Twitter: #STAYWYSE Airport and use public transport in central Amsterdam (click here for more information). EMERGENCY CALLS If you are dialling from an international number, please TAXI SERVICE add the country code: 0031 Taxicentrale Amsterdam (TCA) • Local emergency services telephone number: 112 +31 (0) 20 777 7777 • STAY WYSE conference organiser’s Taxis in Amsterdam are very expensive, so make sure telephone number: +31 (0) 65 594 2137 you take a taxi which is running on the meter. Uber is a cheaper alternative. INTERNET ACCESS WiFi Network name: STAY_WYSE YOUR CONFERENCE BADGE WiFi Password: Selinaiscoming2018 Your badge will be ready for pick up as of 09:00 on Thursday, 25 January at the Beurs van Berlage. The STAY WYSE registration desk will be at the front of the trade hall DRESS CODE entrance. Business casual For your admission, security and safety, please wear your conference badge at all times, also during the networking TRANSPORTATION events. There is no pre-scheduled transportation. All venues are Please do not be offended if you are challenged for not easily accessible via public transport / taxi / Uber. having your badge. If you lose your badge, please visit the registration desk. Please note: there will be a SANDEMANs NEW Europe walking tour to Hans Brinker leaving from the Beurs van Berlage at 18:00 on Thursday, 25 January. Back to table of contents STAY WYSE 7 Amsterdam Floor plan Floor plan 19 19 1 Amsterdam a. Canal Tours Amsterdam by Stromma 5 M 6 7 b. Hard Rock Cafe Amsterdam 22 20 21 c. Ripley’s Believe It or Not! Amsterdam d. Cheese & More by Henri Willig 8 e. Tour Company f. THIS IS HOLLAND 9 g. Heineken 10 2 Astor Hostels 4 3 Celtic Group Hostels 3 4 CMS Hospitality 16 17 11 2 5 Cloudbeds 15 14 6 30m2 Contract Solutions g 12 WYSE Travel Confederation f 7 e 23 23 13 8 Taplanes 1 d 9 SIHOT c 10 Sleeptite b 11 A&O Hotels and Hostels a 12 Selina 13 Wombat’s Hostels 23 14 G Adventures 15 Generator Hostels 16 Freehand Hotels 18 18 19 19 17 Clink Hostels 18 Entrance 19 Fire exit 20 Business appointments odd numbers 21 Business appointments even numbers 22 Additional appointment tables 23 Food & Beverages M Marcom Desk Would you be interested in exhibiting at other events? Contact us for more information. Back to table of contents STAY WYSE 8 Amsterdam Business appointments Business appointments Sponsored by SnapShot The business appointments are a valuable part of the If you do not wish to take part in last-minute appointment conference and crucial for networking and business scheduling, you will be able to opt out by changing your development. Here are some tips to keep you on track settings. You will be automatically opted-in for last minute in managing your schedule in Marcom ACE and saving appointment scheduling. To enter the settings, click on the important information before and after the event. cogwheel in the upper-right corner. BEFORE THE CONFERENCE AFTER THE CONFERENCE By now your business appointment slots should be full, and On Friday, 23 February at 17:00 CET, access to your you will have received an email from Marcom with a handy Marcom account will close. If at any time before this date, link to download/print your schedule. In case you have not you want to export the contact information of all trading seen the email, here are the instructions; delegates, and have been given access/permission to do Remember to print/download your schedule BEFORE so, use the following instructions: you travel and not earlier than 24 hours prior to the 1. Visit www.stay-wyse.marcom-ace.com, and log in. conference, as the meeting locations are subject to change. 2. Click on “Participants”, and then on “Trading organisations”. 1. Visit https://stay-wyse.marcom-ace.com/schedule, log in and click the “Print/Export” button located above 3. Click the “Export list” button located above the list of your schedule, on the right. delegates. Export and save the files. 2. Select the option that suits your computer or browser. 3. Depending on your web browser and your system, the DELEGATE NO SHOW document may open directly or you may be invited to If a delegate with whom you have scheduled a business save/download the file. appointment does not show up, you can ask a Marcom representative at the Marcom support desk to assist you in DURING THE CONFERENCE locating them.
Load more

Recommended publications
  • The Future of Guest Experience by Samantha Shankman
    The Future of Guest Experience By Samantha Shankman Interviews with CEOs Skift Books of the world’s top hotel brands 2015 The Future of Guest Experience By Samantha Shankman with Greg Oates and Jason Clampet Skift Books 2015 The Future of Guest Experience By SAMANTHA SHANKMAN with GREG OATES, JASON CLAMPET AND SKIFT Published in 2015 by SKIFT 115 W. 30th St. Suite 1213 New York, NY 10001 USA On the web: skif.com Please send feedback to [email protected] Publisher: Skif Editor: Jason Clampet Copyright © 2015 Skif All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without prior permission in writing from the publisher 4 Table of Contents The Global Chains Luxury and Lifestyle Brands Craig Reid Auberge Resorts Frits van Paasschen J. Allen Smith 69 Starwood Four Seasons 8 41 Niki Leondakis Commune Hotels Christopher Nassetta Greg Dogan 72 Hilton Worldwide Shangri-La Hotels & Resorts 12 45 Insights: Kimpton and the Rise of Boutique Hotels Arne Sorenson Nicholas Clayton 75 Marriott International Jumeirah 16 47 Jason Pomeranc SIXTY Hotels Insights: Georgetown Herve Humler 76 University Rethinks Ritz-Carlton Executive Training 50 Brooke Barrett 19 Denihan Hospitality Group Sonia Cheng 79 David Kong Rosewood Hotel Group Best Western International 52 Larry Korman 21 AKA Insights: Luxury Hospitality 81 Mark Hoplamazian Returns to the Human Hyatt Hotels Element Insights: How Alex 24 54 Calderwood’s
    [Show full text]
  • The Hostel Market
    Iberian Peninsula TABLE OF CONTENTS 03 04 05 06 08 Glossary & Introduction Key What is a Typologies Disclaimer Observations Hostel? 10 11 12 13 21 Guests’ Distribution Operators and Key Market Investment Profile Channels & Agreements Figures in Hostels Business Model 22 23 27 Outlook Market Our Team Feedback 2 es.christie.com | February 2020 GLOSSARY & DISCLAIMER ABR m Average Bed Rate. Defined as the total bed income for the period divided by the total Million number of beds occupied during the mentioned period Occ Budget Hostels Occupancy. Proportion of occupied beds over the total number of rooms Hostels with simple facilities, with limited decoration and a limited offer of F&B available in a given period facilities and other services OTAs c. Online Travel Agency Circa Propco/Opco C&Co Owner company/Operator Company Christie & Co RevPAB Design Hostels Revenue per Available Bed. Defined as bed occupancy multiplied by the average Hostels with modern facilities, furniture and decorative elements of higher quality bed rate or bed revenue divided by the number of available beds and design. They usually offer larger leisure and F&B facilities Theme Hostels F&B Unique Hostels that cover very specific needs and market niches and focus on Food & Beverage specific activities, such as sports, art and nightlife FF&E var Furniture, Fixtures & Equipment Variation GOP YoY Gross Operating Profit Year-on-year k vs Thousand Versus KPI Key Performance Indicator In line with our terms and conditions, this report may not be copied, reproduced, distributed, disclosed or revealed in whole or in part to any person without prior written agreement from Christie & Co.
    [Show full text]
  • Queensgate Acquires Generator Hostels from Patron Capital in €450M Transaction
    Embargoed until: 13 March 2017 at 0700hrs GMT Queensgate acquires Generator Hostels from Patron Capital in €450m transaction Queensgate Investments Fund II LP, which is managed by Queensgate Investments, a private equity real estate fund manager, has agreed to purchase design-led hostel owner and operator Generator Hostels from Patron Capital, the pan-European institutional investor focused on property backed investments, and its co-investment partner, Invesco Real Estate, a global real estate manager. The transaction has an enterprise value of circa €450m and is expected to complete in May. Generator Hostels, which was held in Patron Capital’s Fund III, owns 14 predominantly freehold assets (12 operational and two under development), totalling 8,639 beds, located in London, Paris, Copenhagen, Amsterdam, Miami, Dublin, Hamburg, Barcelona, Berlin Mitte, Stockholm, Madrid, Venice, Berlin Prenzlauer Berg and Rome. Earning current revenues of over €70m, Generator Hostels targets the fast-growing sector of millennial customers, focusing on the best capital city addresses, design-led interiors, a safe environment and, most of all, attractive shared social spaces. Queensgate Investments intends to own the portfolio for the long term, enhance operations for customers, and invest in excess of €300m into adding more hostel assets. Keith Breslauer, Managing Director of Patron, said: “Generator has performed strongly under Patron’s ownership, during which time we have expanded the business significantly from just two hostels to 14, and have redefined the hostel concept into the design-led hospitality experience that today’s guests want. We are very pleased to have sold Generator to Queensgate, and are confident that the business will continue to grow and thrive under their stewardship.” Jason Kow, CEO of Queensgate Investments, said: “Generator Hostels represents high-quality freehold assets, robust revenues, an attractive lifestyle brand, and material scalability opportunities.
    [Show full text]
  • Staywyse1 @Staywyse | #STAYWYSE SPONSORSSPONSORS
    /staywyse1 @StayWYSE | #STAYWYSE www.conference.staywyse.org SPONSORSSPONSORS THANK YOU 2016 SPONSORS 2 GO TO CONTENTS ❱❱ partnersPartners THANK YOU 2016 PARTNERS 3 GO TO CONTENTS ❱❱ contentscontents 5 GO TO CONTENTS ❱❱ contents WELCOME 8 VENUE and FLOORPLAN 13 exhibitors 16 BUSINESS APPOINTMENTs 19 programme 22 Day 1 | thursday, 28 January 23 Day 2 | Friday, 29 January 26 DAY 3 | SATURDAY, 30 JANUARY Experience Amsterdam and Hostel Open Day 28 educational sessions 30 networking events 47 experience amsterdam 52 hostel open day 55 contacts 62 6 Innovative blend of shared hostel accommodations and private hotel rooms Dynamic Food & Beverage offerings including The Broken Shaker, 27 Restaurant, (Miami) and Café Integral (Chicago) Penthouse Suites (Chicago) and Bungalows (Miami) are available, perfect for groups that need extra gathering space MIAMI CHICAGO LOS ANGELES (2016) www.thefreehand.com www.sydellgroup.com WELCOMEWELCOME 8 GO TO CONTENTS ❱❱ welcome On behalf of WYSE Travel Confederation I am delighted to welcome you to the inaugural STAY WYSE Conference, the business conference for the hostel industry. This event takes place in the context of a time of great change and growth for the hostel industry. While cheap and basic lodging for youth and student travellers still exists, today’s hostels feature stylish design, personalised service and social atmospheres that attract loyal traveller followings on par with international hotel chains. As we will hear from expert speakers over the coming days, the dynamic hostel industry is establishing itself as one of tourisms fastest growing sectors of accommodation. We have therefore designed the STAY WYSE Conference programme to help keep you up-to-date on the latest trends so that we are all in the best position to capitalise on the hostel sector growth.
    [Show full text]
  • Confidence in a Recovering Market European Hotel Market Survey 2014 Contents
    Confidence in a recovering market European Hotel Market Survey 2014 Contents Foreword ................................................................................ 01 Overview of our European Hotel Market Survey 2014: Top ten highlights ................................02 Top ten highlights .............................................................04 Current trends in the hotel sector .............................10 Industry leader’s insights: Josh Wyatt .....................12 Industry leader’s insights: Philippe Bijaoui ........... 16 Industry leaders’ insights: Diane Scott and Tony Burnell ................................................................. 18 Our research was carried out in January/ February 2014 and is based on data from over 400 online interviews with a cross-section of hotel industry professionals based in over 20 countries worldwide. Any unattributed quotes which feature in this report were made by respondents to our survey. Berwin Leighton Paisner LLP Foreword Does 2014 herald a new dawn for the hotel sector? Certainly enthusiasm is running high for the majority of our respondents as the caution of the past few years gives way to hope that I am delighted to present the improved trading seen in many European locations will the results of our survey stick and that a bankable recovery will set in. Over 97% of our respondents predicted growth in European REVPAR over of over 400 respondents the next 12 months. This confidence is however measured, from the hotel sector with 63% of respondents expressing continuing concern over – investors, lenders, the stability of the Eurozone. There is also some debate as to owners, operators, whether this recovery will be long-lasting, with a number of our respondents predicting that the present momentum will developers and advisers. not be sustained beyond the next 12 to 24 months. In addition to the current buoyancy in the European market, we are seeing increased optimism and an uptick in development in the wider emerging markets, notably Africa and South East Asia.
    [Show full text]
  • THE FUTURE of HOSPITALITY ENTREPRENEURSHIP SKIFT REPORT 2017 1 Sponsored By
    THE FUTURE OF HOSPITALITY ENTREPRENEURSHIP SKIFT REPORT 2017 1 Sponsored by INSIGHTS DECK THE FUTURE OF HOSPITALITY ENTREPRENEURSHIP A FIELD GUIDE FOR THE NEXT GENERATION OF HOSPITALITY INNOVATORS THE FUTURE OF HOSPITALITY ENTREPRENEURSHIP SKIFT REPORT 2017 2 About Les Roches Global Hospitality Education Founded in 1954, Les Roches is a private institution based on the Swiss model of experiential learning, offering undergraduate and graduate degrees in the fields of hospitality, tourism and event management. Les Roches prepares entrepreneurial and innovative graduates across a global network of campuses in Switzerland, Spain, the US, China and Jordan. Students at Les Roches gain business and leadership skills through a dynamic curriculum that blends rigorous academics with hands-on practice. Classroom learning is enhanced by interaction with innovative companies and industry leaders, and students are challenged to find solutions to real-world business challenges and develop their entrepreneurial abilities. Immersive learning experiences, such as industry visits, hospitality forums and competitions, and student-led events on campus, provide a platform for students to gain industry exposure, build confidence and take a proactive role in their own education. Global internship opportunities are built into the curriculum, providing students with valuable work experience and firsthand industry knowledge. In addition, students are encouraged to develop their global outlook and multicultural competency by taking advantage of study abroad options across the international Les Roches network. With campuses in five world hospitality hubs, students from more than 90 nationalities and alumni in 130 countries, Les Roches offers a truly global perspective on hospitality education. With the opening of its newest campus in Chicago, Les Roches brings its proven blend of academic and experiential learning to the heart of American hospitality.
    [Show full text]
  • European Cities Hotel Forecast for 2017 and 2018
    www.pwc.com/hospitality Standing out from the crowd European cities hotel forecast for 2017 and 2018 March 2017 European cities hotel forecast 2017 and 2018 analyses past trading trends and provides econometric forecasts for 17 cities, all national or regional capitals of finance, commerce and culture. This year, we also look at how hotels should benefit from rising US purchasing power; whether hotels should consider refocusing on customers from periphery European economies and if rising oil prices mean higher air fares. In addition, where is the sharing economy heading in 2017? We share our top 10 predictions. Foreword 17% RevPAR increase; Dublin hotels Despite unprecedented levels of Standing out from also saw another great year with 16% geo-political uncertainty, tourism has the crowd in 2017 RevPAR growth. At the other end of proved resilient. The cities we project the spectrum, Paris, Brussels and to stand out in revenue growth terms in 2016 was a mixed year for hotels in Istanbul’s tourism industries were 2017 are Porto, Dublin and Budapest; Europe as safety and security concerns badly hurt by the lingering effects of but Madrid, Lisbon, Prague and impacted some destinations. In the end, past terrorism attacks. Barcelona should also see good growth. tourism proved resilient: 12 million In 2017 we are forecasting growth in Paris and London are projected to more tourists visited Europe than in the the majority of the 17 cities in this return to growth. Many destinations record breaking 2015 and more than report driven by continued economic have invested in improving and 2.8 billion nights were spent in tourist growth.
    [Show full text]
  • Pressemeldung
    ! Pressemeldung ! Mit Generator Hostel Hamburg spielt Deutschland eine führende Rolle in den Expansionsplänen der Hostel-Kette Übernachtungszahlen werden 2012 die Millionenmarke überspringen Hamburg, 8. Juni 2012 --- Mit dem Generator Hostel Hamburg hat die gleichnamige Hostel-Kette kürzlich ihr sechstes Haus eröffnet und - nach dem in Berlin-Friedrichshain - bereits ihr zweites hierzulande. Deutschland spielt eine führende Rolle in den Expansionsplänen der dynamisch wachsenden, europäischen Kette, die zur Investmentgruppe Patron Capital gehört. Und diese Pläne sind ehrgeizig: Schon im 1. Quartal 2013 sollen zwei weitere Generator Hostels ihre Pforten öffnen: in Berlin-Mitte sowie in Barcelona. Mit ihnen wird Generator Hostels dann über 3900 Betten in sechs Ländern verfügen und die größte Hostel-Kette Europas in eigenem Grundbesitz sein. „Wir haben weitere vielversprechende Immobilienprojekte in der Pipeline“, sagt Josh Wyatt, Investment Director bei Patron Capital. „Bis 2015 streben wir ein Portfolio von 12 bis 15 Objekten mit insgesamt 8.000 bis 10.000 Betten an.“ Weitere Informationen: Die Chancen stehen gut, dass Generator Hostels dieses Ziel erreicht, zumal das Segment Jugendreisen nicht unter der Firmenkontakt wirtschaftlich angespannten Lage in Europa leidet. Generator Generator Hostels Ltd. Ilka Salzmann Hostels profitiert davon auch dank eines Konzepts, das 37 Tavistock Place preiswerte Unterkünfte mit Spaß und einer angenehmen London WC1H 9SE Umgebung vereint. Der Charme der frühen Hostels verbindet sich in den Häusern der Kette mit einem gewissen Lifestyle. Tel: +44 (0)20 7380 3582 Fax: +44 (0)20 7388 7644 Zudem sind die Generator Hostels mit durchschnittlich etwa 700 ilka.salzmann@ Betten meist größer als die Häuser der Mitbewerber und generatorhostels.com erleichtern damit die soziale Interaktion.
    [Show full text]
  • London's Generator Hostel to Grow to 900 Beds
    Client Patron Capital Source Caterer and Hotelkeeper Date 04 October 2011 London's Generator Hostel to grow to 900 beds One of London's largest accommodation providers is to be expanded to enable it to accommodate 900 people, later this year. Situated in a former police station in Russell Square, the Generator Hostel is to undergo a total refurbishment, as well as increase its capacity by 50. The improvements are part of wider £200m plans to upgrade and expand the business, which by the end of the year will have hostels in five European cities - Berlin, Copenhagen, Dublin and Hamburg, as well as London. Josh Wyatt, director of hospitality and leisure at Patron Capital, the private equity company which owns Generator Hostels, said that emphasizing quality and design would help change the way hostels were viewed by the industry. "We are not in the budget hotel business, but we are very much aimed at the budget market, particularly for the 18 to 28 age group," he said. "We offer three entertainment concepts - extensive bar facilities, interactive gaming and in-house cafés." Wyatt went on to say that Generator planned to have 12 to 15 hostels open in major European cities within the next 24 months, with a specific focus on France, Spain, Italy, Germany and Scandinavia. "We are also looking to add another couple in London and maybe one in Edinburgh," he added. Generator are looking for a real estate developer to help partner them in the expansion of the group, as well as establish an agreement with a food and beverage brand to provide an internal food concept.
    [Show full text]
  • European Cities Hotel Forecast 2018 & 2019
    www.pwc.com/hospitality Best placed to grow? European cities hotel forecast for 2018 and 2019 April 2018 Overview 2 Best placed to grow in 2018 and 2019 The 7th edition of PwC’s European cities hotel forecast for 2018 and 2019 analyses past trading trends and provides econometric forecasts for 12 cities, all national or regional capitals of finance, commerce, culture or tourism. This year we also look at some key challenges facing hotels, including profitability erosion, responding to changing guest needs, the threat of overtourism and the sharing economy. We also European cities hotel forecast and for 2019 2018 look at what the record trading metrics mean for deals and investment. 3 2017 was an exceptional year for international travel in In 2019, Paris jointly tops the growth chart with Lisbon, Europe. Record travel demand pushed volumes up to with around 6.5% growth apiece forecast. Porto, Frankfurt, 671 million international tourist visits, an 8% increase on Amsterdam and Prague also exhibit strong growth 2016. Growth was driven by extraordinary results in the expectations. London and Berlin are expected to see southern and Mediterranean region, where tourist arrivals RevPAR strengthen. were up 13%, according to the United Nations World Travel Organisation (UNWTO). This record growth was primarily There are plenty of challenges facing the sector. underpinned by the improving economic outlook across the We highlight four issues: profitability erosion as Eurozone which continued to propel business and leisure increased RevPAR fails to automatically translate into travel. Besides the strong demand from intra-European increased profitability; changing guest needs, how markets, the US, China and the return of demand from can hotels can provide what new generations and new Russia were significant influences.
    [Show full text]
  • What Is a Hostel?
    What is a hostel? A hostel is a budget-friendly type of accommodation focused on shared social experience. Hostels generally have a combination of dorm rooms (where the guest rents a bed in a room with other guests) and private rooms (akin to a tradition hotel, but generally much smaller and with an emphasis on the social attributes of a hostel). A boutique hostel is a new breed of hostel that combines the shared accommodation and focus on communal areas of a traditional hostel with the design and guest experience most often associated with boutique hotels. Hostels are social Hostels emphasize shared spaces and address a need for social interaction that is not met elsewhere in hospitality. From the café to the co-working space and the guest kitchen, a hostel is designed to facilitate connection between travelers. The best hostels use events like organized dinners, exercise classes, and city tours to further enhance interaction. Hostels are local Clink Noord (Amsterdam, Netherlands) Hostels also build connections between travelers and the local community. Great hostels have cafés, bars, a rooftop lounge, or other spaces that draw in locals and make travelers feel resident in the neighborhood, if only temporarily. Hostels can thrive on a much smaller floorplate than a hotel because hostel guests don’t mind a small private room or a shared space. Hostels can be built unintrusively in neighborhoods that would spurn a massive chain hotel. Great hostels use events to showcase the local community and further build foot Wombats (Berlin, Germany) traffic. These are varied and can include live music, art exhibitions, pop-up markets, a visiting local bartender or restauranteur, or any number of unique local activities.
    [Show full text]
  • Rebranding in Service Companies A&O Hostels Case
    Master’s Degree programme in Innovation and Marketing “Second Cycle (D.M. 270/2004)” Final Thesis Rebranding In Service Companies a&o Hostels Case Supervisor Ch. Prof. Tiziano Vescovi Graduand Corinna Bonotto Matriculation Number 839448 Academic Year 2017 / 2018 TABLE OF CONTENTS INTRODUCTION .......................................................................................................... 4 1. REBRANDING: A NEOLOGISM OF THE 21ST CENTURY............................ 7 1.1 Rebranding definitions ..................................................................................... 8 1.1.1 Re-brand .................................................................................................... 8 1.1.2 Corporate rebranding ........................................................................................... 9 1.1.3 Service corporate rebranding ............................................................................. 12 1.2 Causes and expectances of rebranding ................................................................. 14 1.2.1 External and internal causes ............................................................................... 14 1.2.2 Expectances of rebranding .................................................................................. 18 1.3 Changes of the brand ...................................................................................... 20 1.3.1 Brand identity ...................................................................................................... 21 1.3.2 Brand image ........................................................................................................
    [Show full text]