Valeriy HEYETS MODERNIZATION IN THE SYSTEM «SOCIETY – STATE – ECONOMY» R. Boyd JOHNSON CULTURAL INTELLIGENCE IN UKRAINE Olena BULATOVA DEVELOPMENT POTENTIAL OF TRANSCONTINENTAL INTEGRATION Yevheniy KURYLYAK CLUSTERING: EUROPEAN EXPERIENCE AND IT'S IMPLEMENTATION IN UKRAINE Nadia REZNIK SOCIAL RESPONSIBILITY OF BUSINESS: THE NATURE AND THEORETICAL ASPECTS Mykola MATVIYIV FORMING THE CONCEPT OF HOSPITALITY IN INNOVATIVE MARKETING SERVICES OF RESTAURANT ENTERPRISES Olena KARAS TARGETING AS ONE OF THE TYPES OF STRATEGIC ADVERTISEMENT Vol.13 (№ 3 ) September20 14 ISSN 1684-906X JOURNAL JJ OO UU RR NN AA LL The journal is listed in the Supreme September Attestation Commission’s register of specialized publications 2014 OF EUROPEAN in economic sciences (Resolution №1-05/2 of 10.03.2010 OO FF EE UU RR OO PP EE AA NN ECONOMY of the SAC of Ukraine) Vol. 13 (№ 3). September 2014 Publication of Ternopil National Economic University Recommended for publication EE CC OO NN OO MM YY Rector – Andriy Krysovatyi by the TNEU Research Council (Protocol № 2 of 01.10.2014) The Journal of European Economy is reviewed by: DB «Ukrainika Naukova», DB «VINITI», «Journal of Economic AJ «Dzherelo», AJ «Economika» Literature» (JEL), National (Russian American Eco- Economic Theory Vernadskyi Library Federation) nomic Associa- (Ukraine) tion Publications Valeriy HEYETS 221 MODERNIZATION IN THE SYSTEM «SOCIETY – STATE – ECONOMY» E-mail:
[email protected] Web-site: http://jee.te.ua/ua Editorial Board International Economics of the Journal of European Economy R. Boyd JOHNSON 235 CULTURAL INTELLIGENCE IN UKRAINE Editor-in-Chief: Yevhen Savelyev, Dr. of Econ. Sciences, Professor, Ternopil National Economic University, Ukraine Olena BULATOVA Deputies Editor-in-Chief: 246 DEVELOPMENT POTENTIAL OF TRANSCONTINENTAL INTEGRATION Vitalina Kurylyak, Dr.