Affordable Housing

Sunshine Coast Community Forest Survey

Dave Lasser, Operations Manager Sunshine Coast Community Forest Unit C – 5588 Inlet Avenue Sechelt, BC V0N 3A0

Sechelt Community Projects Inc. engaged Innovative Research Group Inc. (INNOVATIVE) to conduct a tracking survey to explore Sunshine Coast residents’ views of the Sunshine Coast Community Forest (SCCF). Based on the two previous surveys conducted in 2009 and 2010, this survey continues to cover topics about media consumption habits, attitudes about forestry, and awareness and reputation of the Sunshine Coast Community Forest.

In addition, this year we added a few new items: whether respondents participated in a consultation on issues related to Sunshine Coast Community Forest, respondents’ preference among communication channels, familiarity of the Community Forest Legacy Fund, and the priority for the Legacy Fund. 3 Key Takeaways

1. The engagement level is back at the level in 2009, after a dip in 2010. • Local papers still provide top source for local news, with the Local a close second to the Coast Reporter. • Residents are nearly twice as likely now to learn about local issues through social media (46%) as they were in 2010 (25%). 2. A strong majority feel effectively developing resources is key to BC’s growth. Nearly half feel the BC’s forests are managed sustainably. • About one-third share both these sentiments (agreement on development resources and on sustainable management). These respondents are grouped together as “Resource Enthusiasts”. • Sechelt residents are more likely to be in this group than residents from other regions. 3. Overall awareness of the Sunshine Coast Community Forest is up from 2010 but is still below the level in 2009. • Overall favourability of the organization has dropped sharply since 2010 and 2009. Sechelt is back at the 2009 level after the spike in 2010. The drop is largely due to residents outside of Sechelt. • Although a strong plurality approves of the organization when it comes to creating jobs, logging responsibly, and informing community, the approval rates are down from 2010 with the largest drop in communication. 4 Key Takeaways (continued)

4. There is room for improvement in the way the Sunshine Coast Community Forest communicates with residents. • Over 7-in-10 (72%) don’t recall receiving the organization’s annual report in the Coast Reporter. Many of those who say they read the Coast Reporter weekly don’t recall reading the annual report either. Two-thirds (67%) say they don’t. • When asked if they have participated in a consultation conducted by the District of Sechelt on issues related to the Sunshine Coast Community Forest, 2-in-3 don’t recall hearing about the consultation. A quarter heard about it but didn’t participate in it. Only 3% participated. • Respondents say they prefer the organization to communicate with them using ads in local papers, social media posts, and newsletters.

Channel of % say they prefer % who engage with the channel Communication the channel Ads in local papers 32% 69% read the Local and 76% read the Coast Reporter Social media posts 21% 46% participate in social media weekly Newsletters 17% 24% always/often read unaddressed newsletters 5. Familiarity with the Community Forest Legacy Fund is low. • Those aged 65+, engaged, those who relate with the sector directly, and those familiar with the organization are most familiar with the Legacy Fund. • One-third think environmental protection should be the top priority for the funding. 5 Methodology

• This survey was conducted by telephone among 511 randomly-selected residents of the Sunshine Coast Regional District, 18 years or older, between August 27th and September 11th, 2018. The sample includes an oversample of those from the District of Sechelt (n=251).

• Only one respondent per household was eligible to complete this survey. The final sample includes both landline and cell phone respondents on roughly a 85%/15% split, so that individuals who don’t have a landline are represented.

• The sample has been weighted (n=400) by age, gender and region using the latest available Census data to reflect the actual demographic composition of the population.

• The margin of error for a sample of n=400 is approximately +4.9%.

• Tracking data is drawn from previous 2009 and 2010 studies conducted by telephone by INNOVATIVE for the Sunshine Coast Community Forest (Sechelt Community Projects, Inc.).

Note: Graphs and tables may not always total 100% due to rounding values rather than any error in data. Sums are added before rounding numbers. 6 Sample based on 2016 Census

Age/Gender Population Unweighted Sample Weighted Sample M 18-44 12.9% 36 7.0% 52 12.9% M 45-54 7.3% 32 6.3% 29 7.3% M 55-64 11.0% 56 11.0% 44 11.0% M 65+ 16.4% 112 21.9% 66 16.4% F 18-44 13.0% 37 7.2% 52 13.0% F 45-54 8.5% 41 8.0% 34 8.5% F 55-64 12.6% 77 15.1% 50 12.6% F 65+ 18.3% 120 23.5% 73 18.3% Total 100.0% 511 100.0% 400 100.0%

Region Population Unweighted Sample Weighted Sample Egmont - Pender Harbour - 18.5% 86 16.8% 74 18.5% Halfmoon Bay District of Sechelt 36.6% 251 49.1% 146 36.6% Roberts Creek – Elphinstone 22.5% 91 17.8% 90 22.5% West Howe Sound - Gibsons 22.4% 83 16.2% 90 22.4% Total 100.0% 511 100.0% 400 100.0% 7 Demographics: Four Regions

Respondents are grouped into four regions for analysis.

Egmont - Pender Harbour - Halfmoon Bay (19%)

Sechelt (37%)

Roberts Creek – Elphinstone (23%)

West Howe Sound - Gibsons (22%) 8 Demographics: Respondent Profile

Gender and Age Sechelt Q Which of the following communities within Sechelt do you live in? M 18-44 13% [asked only among those who live in Sechelt, n=146, unweighted n=251] M 45-54 7% M 55-64 11% West Sechelt (West) 34% 52% 48% M 65+ 16% F 18-44 13% F 45-54 9% West Propoise Bay and Sunshine 6% F 55-64 13% Heights (West) F 65+ 18%

Village of Sechelt (East/Central) 24%

Time in Community East Porpoise Bay/Sandy Q How long have you lived on the Sunshine Coast? 14% Hook/Tuwanek (East/Central

43% 30% Selma Park/Davis Bay (South) 15%

12% 13% 1% Wilson Creek (South) 8% Less than one Between 1-5 Between 5-10 Between 11- More than 20 year years years 20 years

Note: ‘Won’t say’ (<1%) not shown. 9 Demographics within District of Sechelt

QRegional Samples Unweighted Weighted Respondents who live in Sechelt were further Region Population Sample Sample asked where they reside in Sechelt. West 42.6% 96 38.2% 58 39.5% Central/East 32.9% 96 38.2% 56 38.0% South 24.5% 59 23.5% 33 22.5% West Total 9367 251 146 n=58 West Sechelt West Porpoise Bay Sunshine Heights East/Central n=56 Village of Sechelt East Porpoise Bay Sandy Hook Tuwanek

South n=33 Selma Park Davis Bay Wilson Creek Context Most important issue: 4-in-10 (41%) say water supply, water shortage is11 the top issue in their community, up drastically from 2010

Q In your opinion, what is the most important issue facing your community today. In other words, the one that concerns you personally the most and would like to see local politicians deal with in the next year? [OPEN ENDED] [asked of all respondents, n=400]

Issue 2010 (%) Water supply/shortage 41% Water reliability/quality 5% Affordable housing 12% Affordable housing 2% Infrastructure issues 9% Infrastructure 12% Transportation/ferry services 5% Transportation/ferry services 6% Overdevelopment 0% Overdevelopment 3% Environment 9% Environment 3% Pender Harbour dock 0% Pender Harbour dock plan/issue with First Nations 3% plan/issue with First Nations Senior care 2% Senior Care 1% Recreation/lack of activities 2% Recreation/lack of activities 0% Government – general 2% Government - general 2% Healthcare 1% Healthcare 5% Global warming/ climate Global warming/ climate change 1% 1% change Unemployment 1% Unemployment 10% Taxes 1% Taxes 6% Other 8% None 1% Don't Know 5%

Note: ‘Refused’ (1%) not shown. Verbatims: Water supply issues relate to storage, access to water and 12 scarcity; housing mentions: supply, high rents and purchase prices

Top 1 – Water supply/shortage Top 2 – Affordable housing

• “Water issue - Lack of water supply.” • “Affordable housing for your people that are just • “Water scarcity.” starting out.” • “Access to water and not being able to use water • “Affordable housing.” catchment [is a] problem that has never been dealt • “Affordable housing. Our local government has let us with.” down on that very badly.” • “Better storage facilities for water.” • “Affordable housing. I am concerned about the costs • “Collection and storage of water; I have my own but pressure from outside our community. The costs of the not enough.” Airbnb is also affecting the housing market. The cost of • “Control of water, they don’t seem to be able to renting is high. The cost of buying housing is high. This control it very well, and there’s not enough water in is demanding for middle class and low income people.” the reservoir, they got to do something about it.” • “Affordable housing. There isn't enough [housing]. Our • “Fix the water problem, giving out too many rental market is most expensive.” buildings permits and we do not have enough water • “Housing crisis. Lack of rental properties. Exuberant to supply to the all the people and infrastructure.” rent.” • “I am concerned about water source to service • “Housing is terrible. The rents are too high, and there is homes.” not many around. We need more affordable housing.” • “I feel that the water shortage is an issue because we • “I feel that the housing is an issue. Because of lack of have drought and our drinking water comes from a availability, a lot of people are searching for houses.” lake, the last week and a half we must be careful and the problem is not correctly addressed” • “Lack of access to water.” Media Habits 14 Engagement: 4-in-10 (41%) follow community issues very closely, those aged 65+ and longer term residents are most engaged

Q How closely do you follow local issues in your local community? Do you... Sample Breakdown  [asked of all respondents, n=400] Those who say “very closely”: Region Egmont/Pender Harbour/Halfmoon Bay 46% Closely: District of Sechelt 35% 66% Roberts Creek/Elphinstone 47% Gibsons/West Howe Sound 40% 41% Age 18-44 30% 45-54 44% 25% 26% 55-64 38% 65+ 50% Gender 7% Male 42% Female 40% Years in the community Follow most local Follow a few issues Have a general Generally don’t pay Less than 5 years 22% issues quite closely that matter to me sense of what is much attention to 5 to 10 years 33% quite closely going on but I don’t local issues usually follow local 11 to 20 years 41% issues very closely More than 20 years 50%

Note: ‘Don’t know’ (<1%) not shown. 15 Engagement Tracking: engagement up since 2010 outside of Sechelt, down slightly in the district

Q How closely do you follow local issues in your local community? Do you... BY Region [asked of all respondents, n=400]

2018 41% 25% 26% 7%0% Overall 2010 36% 22% 34% 7%0% 2009 44% 25% 25% 5%1%

2018 35% 26% 28% 11% 0% Sechelt 2010 45% 19% 25% 10% 0% 2009 42% 27% 26% 4%1%

2018 44% 24% 25% 5%1% Outside of 2010 32% 23% 39% 6%1% Sechelt 2009 44% 25% 24% 6%1%

Follow most local issues quite closely Follow a few issues that matter to me quite closely Have a general sense of what is going on but I don’t usually follow local issues very closely Generally don’t pay much attention to local issues Don't know 16 Engagement Type by Region: Three-quarters (76%) respondents read the local Coast Reporter weekly

Q How often do you participate in each of the following activities to learn about local issues? BY Region [asked of all respondents, n=400]

Overall 76% 15% 3%3%3%0% Reading the local Coast Reporter Sechelt 79% 13% 4%2%2%0% Outside of Sechelt 74% 16% 2%4%4%0%

Overall 69% 14% 3% 7% 5%2% Reading the Local Sechelt 71% 13% 2% 7% 6%0% Outside of Sechelt 68% 15% 3% 7% 5%3%

Viewing web sites on Overall 45% 15% 4% 11% 25% 0% the internet Sechelt 43% 14% 4% 13% 26% 0% Outside of Sechelt 46% 15% 4% 9% 25% 0% Participating in social media such as Facebook, Overall 46% 6%1%6% 40% 1% Twitter, Snapchat or Sechelt 42% 4%2%6% 46% 1% Instagram* Outside of Sechelt 48% 7%1%6% 37% 1%

Listening to the Overall 35% 10% 4% 12% 39% 0% news on CKAY Sechelt 32% 8% 2% 13% 45% 0% radio, FM 91.7 Outside of Sechelt 37% 11% 4% 12% 36% 0%

Weekly At least once a month A couple times a year Rarely Never Don't know

*Updated wording to reflect 2018 changes in social media usage. In 2010: “…such as Facebook or Twitter”. 17 Participation by Demo: Coast Reporter readership and social media participation higher among women

Q How often do you participate in each of the following activities to learn about local issues? BY Key Demos [asked of all respondents, n=400] Region Gender Percentage Egmont/ Roberts who say Overall Pender District of Gibsons/West Creek/ Male Female Harbour/Half Sechelt Howe Sound “Weekly” Elphinstone moon Bay

Reading the local 76% 76% 79% 75% 72% 73% 79% Coast Reporter

Reading the Local 69% 68% 71% 71% 66% 67% 71%

Viewing web sites 45% 47% 43% 51% 42% 42% 49% on the internet

Participating in 46% 46% 42% 51% 47% 36% 55% social media

Listening to the news on CKAY 35% 49% 32% 41% 23% 36% 34% radio, FM 91.7 18 65+ are most likely too read the Coast Reporter and the Local weekly; 18-44 year olds most likely browse the web for local issues

Q How often do you participate in each of the following activities to learn about local issues? BY Key Demos [asked of all respondents, n=400]

Percentage Age Years in the community who say Overall 18-44 45-54 55-64 65+ <5 5-10 11-20 20+ “Weekly” Reading the local Coast 76% 53% 79% 79% 89% 62% 79% 75% 79% Reporter

Reading the 69% 49% 63% 73% 85% 72% 72% 64% 71% Local

Viewing web sites on the 45% 53% 49% 44% 39% 37% 47% 57% 39% internet

Participating in 46% 60% 64% 41% 30% 31% 45% 48% 48% social media

Listening to the news on CKAY 35% 34% 45% 39% 29% 44% 22% 39% 34% radio, FM 91.7 19 Engagement Type Tracking: regular print readership down since 2010, social media participation rises sharply

Q How often do you participate in each of the following activities to learn about local issues? [asked of all respondents, n=400]

Reading the local 2018 76% 15% 3%3%3% Coast Reporter 2010 82% 10% 2%2%3%

Reading the Local 2018 69% 14% 3% 7% 5%2% 2010 71% 16% 3%4% 6%

Viewing web sites on 2018 45% 15% 4% 11% 25% the internet 2010 55% 14% 3% 7% 20%

Participating in social media such as Facebook, 2018 46% 6%1%6% 40% 1% Twitter, Snapchat or 2010 25% 6% 2% 6% 60% Instagram* Listening to the 2018 35% 10% 4% 12% 39% news on CKAY 2010 radio, FM 91.7 31% 13% 4% 14% 38%

Weekly At least once a month A couple times a year Rarely Never Don't know

*Updated wording to reflect 2018 changes in social media usage. In 2010: “…such as Facebook or Twitter”. 20 Engagement Type, Sechelt Tracking: print media readership steady since 2010, engagement on social media up sharply

Q How often do you participate in each of the following activities to learn about local issues? [asked of all respondents, only results of Sechelt respondents are shown, n=146]

Reading the local 2018 79% 13% 4%2%2% Coast Reporter 2010 78% 12% 3%4%3%

Reading the Local 2018 71% 13% 2% 7% 6% 2010 72% 14% 5% 3% 5%

Viewing web sites on 2018 43% 14% 4% 13% 26% the internet 2010 51% 15% 4% 8% 22%

Participating in social media such as Facebook, 2018 42% 4%2%6% 46% 1% Twitter, Snapchat or 2010 29% 5%1%8% 58% Instagram* Listening to the 2018 32% 8% 2% 13% 45% news on CKAY 2010 radio, FM 91.7 40% 14% 3% 9% 34%

Weekly At least once a month A couple times a year Rarely Never Don't know

*Updated wording to reflect 2018 changes in social media usage. In 2010: “…such as Facebook or Twitter”. 21 Engagement Type, Outside Sechelt Tracking: local print readership down since 2010, now half (48%) participate in social media ‘weekly’

Q How often do you participate in each of the following activities to learn about local issues? [asked of all respondents, only results of outside Sechelt respondents are shown, n=254]

Reading the local 2018 74% 16% 2%4%4% Coast Reporter 2010 84% 9% 2%2%3%

Reading the Local 2018 68% 15% 3% 7% 5%3% 2010 71% 17% 2%4% 6%

Viewing web sites on 2018 46% 15% 4% 9% 25% the internet 2010 56% 14% 3% 7% 20%

Participating in social media such as Facebook, 2018 48% 7%1%6% 37% 1% Twitter, Snapchat or 2010 22% 7% 3% 6% 62% Instagram* Listening to the 2018 37% 11% 4% 12% 36% news on CKAY 2010 radio, FM 91.7 26% 13% 5% 16% 39% 1%

Weekly At least once a month A couple times a year Rarely Never Don't know

*Updated wording to reflect 2018 changes in social media usage. In 2010: “…such as Facebook or Twitter”. 22 Reading Newsletters: 1-in-4 (24%) read unaddressed newsletters ‘often’, highest readership among those newer to the community

Q How often do you read the unaddressed newsletters you receive in your Sample Breakdown  mailbox? Those who say “often”: [asked of all respondents, n=400] Region Egmont/Pender Harbour/Halfmoon Bay 26% District of Sechelt 28% Roberts Creek/Elphinstone 21% Gibsons/West Howe Sound 21% Age

39% 18-44 18% 45-54 26% 55-64 28% Often: 65+ 26% Gender 24% 22% Male 24% 16% 14% Female 25% Years in the community 9% Less than 5 years 35% 5 to 10 years 33% 11 to 20 years 23% Always More than half About half the Less than half Never More than 20 years 20% the time time the time 23 Reading Newsletters Tracking: readership of unaddressed newsletters steady since 2010

Q How often do you read the unaddressed newsletters you receive in your mailbox? By Region [asked of all respondents, n=400]

2018 16% 9% 14% 22% 39% Overall 2010 16% 11% 15% 24% 36%

2018 19% 9% 15% 19% 38% Sechelt

2010 16% 12% 17% 20% 36%

Outside of 2018 14% 8% 14% 23% 40% Sechelt 2010 15% 10% 13% 25% 36%

Always More than half the time About half the time Less than half the time Never Basic Forest Segmentation 25 Forest Industry: less than 1-in-5 (18%) work directly in the industry, 6% indirectly, and over 7-in-10 (73%) have no relationship with the sector

Q Which of the following statements best represents your point of view: (IF Sample Breakdown  RETIRED PROBE: Before you retired, did you …) Those who say “works directly”: [asked of all respondents, n=400] Region Egmont/Pender Harbour/Halfmoon Bay 17% District of Sechelt Me or someone in my immediate family 14% works directly in the forest industry, including Roberts Creek/Elphinstone 18% 18% such activity as logging, forestry, saw mills, Gibsons/West Howe Sound 27% pulp and paper or a value-added business Age 18-44 23% Me or someone in my immediate family 45-54 16% works in a business that depends significantly 6% 55-64 on the forest industry 17% 65+ 17% Gender Whatever happens to the forest industry is Male 21% not really relevant to the economic well- 73% Female 16% being of my family Years in the community Less than 5 years 7% 5 to 10 years 10% Don't know 2% 11 to 20 years 12% More than 20 years 29% 26 Forest Industry Tracking: since 2010, self-reported forest industry employment down across the region

Q Which of the following statements best represents your point of view: (IF RETIRED PROBE: Before you retired, did you …) BY Region [asked of all respondents, n=400] 2018 18% 6% 73% 2% Overall 2010 17% 14% 66% 3% 2009 20% 13% 65% 2%

2018 14% 8% 76% 2% Sechelt 2010 15% 14% 69% 3% 2009 18% 10% 70% 2%

2018 21% 5% 72% 2% Outside of 2010 18% 15% 64% 3% Sechelt 2009 21% 15% 62% 2%

Me or family member works in industry Business depends on forestry Not relevant Don't know 27 Forest Attitudes by Region: strong majority feel effectively developing resources key to BC’s growth with Sechelt slightly more likely to agree

Q Now I am going to read you a series of statements about forestry. For each of these statements, please tell me if you strongly agree, somewhat agree, somewhat disagree or strongly disagree with each of the following statements. [asked of all respondents, n=400] Overall Effectively developing our 49% 32% 2% 8% 4%3% natural resources is key to Sechelt 48% 37% 1%5%4%2% BC’s future economic growth Outside of Sechelt 49% 29% 3% 10% 4%3%

British Columbia’s Overall 13% 33% 3% 20% 23% 8% forests are managed Sechelt 15% 43% 2% 14% 17% 9% sustainably. Outside of Sechelt 12% 27% 3% 23% 26% 8%

No matter how it is Overall 16% 26% 4% 28% 22% 3% done, logging Sechelt 13% 24% 1% 34% 22% 5% damages the environment. Outside of Sechelt 18% 28% 6% 25% 22% 2%

Overall 6% 10% 2% 27% 54% If I had my way, we would ban logging Sechelt 6% 9% 1% 26% 57% 1% altogether. Outside of Sechelt 6% 11% 3% 28% 53%

Strongly agree Somewhat agree Neither agree nor disagree Somewhat disagree Strongly disagree Don't know

Note: ‘Refused’ not shown. District of Sechelt shows strongest agreement that developing 28 resources is critical to growth, and that forests are managed sustainably

Q Now I am going to read you a series of statements about forestry…BY Key Demos [asked of all respondents, n=400]

Region Gender Egmont/ Net Agree* Overall Pender District of Roberts Creek/ Gibsons/West Male Female Harbour/Halfm Sechelt Elphinstone Howe Sound oon Bay Effectively developing our natural resources is +68% +68% +76% +58% +64% +69% +67% key to BC’s future economic growth British Columbia’s forests are managed +4% +4% +28% -34% +2% +8% 0% sustainably No matter how it is done, logging damages the -8% -6% -18% +11% -11% -16% +1% environment If I had my way, we would ban logging -65% -64% -68% -60% -67% -73% -58% altogether

*Net=(‘Strongly agree’+’Somewhat agree)-(‘Somewhat disagree’+Strongly disagree’) 29 Youngest residents most likely to feel logging damages environment, least likely to agree that forests are managed sustainably

Q Now I am going to read you a series of statements about forestry…BY Key Demos [asked of all respondents, n=400]

Age Years in the community Net Agree* Overall 18-44 45-54 55-64 65+ <5 5-10 11-20 20+ Effectively developing our natural resources is +68% +66% +79% +59% +70% +69% +72% +67% +68% key to BC’s future economic growth British Columbia’s forests are managed +4% -7% +17% +3% +6% +7% +2% -4% +9% sustainably No matter how it is done, logging damages the -8% +9% -28% -5% -12% -7% -12% +4% -14% environment If I had my way, we would ban logging -65% -56% -72% -70% -65% -60% -53% -62% -72% altogether

*Net=(‘Strongly agree’+’Somewhat agree)-(‘Somewhat disagree’+Strongly disagree’) 30 Those following local issues most closely prove most skeptical towards BC forestry management

Q Now I am going to read you a series of statements about forestry…BY How closely they follow local issues, and their relationship with the forest sector [asked of all respondents, n=400] How closely they follow local issues Relationship with forest sector General Me or family Me or family No Net Agree* Overall Most issues A few issues sense/Don't member member connection/ closely closely pay attention directly indirectly Don't know Effectively developing our natural resources is +68% +62% +78% +69% +66% +68% +68% key to BC’s future economic growth British Columbia’s forests are managed +4% -5% 0% +17% +20% +22% -2% sustainably No matter how it is done, logging damages -8% -13% 0% -7% -22% +5% -5% the environment If I had my way, we would ban logging -65% -71% -59% -62% -77% -67% -62% altogether

*Net=(‘Strongly agree’+’Somewhat agree)-(‘Somewhat disagree’+Strongly disagree’) 31 Forest Attitudes Tracking: overall agreement that ‘BC’s forests are managed sustainably’ has dropped 8 points since 2010

Q Now I am going to read you a series of statements about forestry. For each of these statements, please tell me if you strongly agree, somewhat agree, somewhat disagree or strongly disagree with each of the following statements. [asked of all respondents, n=400] Effectively developing our 2018 49% 32% 2% 8% 4%3% natural resources is key to 2010 41% 42% 4% 7% 3%3% BC’s future economic 2009 40% 42% 4% 7% 4%2% growth

British Columbia’s 2018 13% 33% 3% 20% 23% 8% forests are managed 2010 12% 40% 4% 23% 17% 5% sustainably. 2009 11% 32% 3% 26% 21% 6%

No matter how it 2018 16% 26% 4% 28% 22% 3% is done, logging 2010 16% 31% 4% 29% 19% 2% damages the 2009 14% 32% 2% 35% 16% 2% environment.

If I had my way, we 2018 6% 10% 2% 27% 54% would ban logging 2010 4% 7% 1% 30% 57% 1% altogether. 2009 2% 8% 1% 32% 55%

Strongly agree Somewhat agree Neither agree nor disagree Somewhat disagree Strongly disagree Don't know

Note: ‘Refused’ not shown. 32 Forest Attitudes, Sechelt Tracking: overall agreement that “logging damages the environment” is down 14 points since 2010

Q Now I am going to read you a series of statements about forestry. For each of these statements, please tell me if you strongly agree, somewhat agree, somewhat disagree or strongly disagree with each of the following statements. [asked of all respondents, only results of Sechelt respondents are shown, n=146] Effectively developing our 2018 48% 37% 1%5% 4%2% natural resources is key to 2010 36% 49% 3% 6% 3%2% BC’s future economic 2009 41% 39% 3% 7% 6% 2% growth

British Columbia’s 2018 15% 43% 2% 14% 17% 9% forests are managed 2010 11% 42% 5% 21% 14% 7% sustainably. 2009 10% 34% 3% 25% 19% 9% No matter how it is done, logging 2018 13% 24% 1% 34% 22% 5% damages the 2010 18% 34% 5% 18% 22% 3% environment. 2009 19% 32% 1% 31% 14% 2%

If I had my way, we would ban logging 2018 6% 9% 1% 26% 57% 1% altogether. 2010 6% 6%2% 37% 50% 2009 2% 10% 1% 38% 49%

Strongly agree Somewhat agree Neither agree nor disagree Somewhat disagree Strongly disagree Don't know

Note: ‘Refused’ not shown. 33 Forest Attitudes, Outside of Sechelt Tracking: feeling that BC’s forests are managed sustainably has dropped sharply since 2010

Q Now I am going to read you a series of statements about forestry. For each of these statements, please tell me if you strongly agree, somewhat agree, somewhat disagree or strongly disagree with each of the following statements. [asked of all respondents, only results of outside Sechelt respondents are shown, n=254] Effectively developing our 2018 49% 29% 3% 10% 4%3% natural resources is key to 2010 44% 39% 4% 7% 2%4% BC’s future economic 2009 39% 44% 4% 7% 3%2% growth

British Columbia’s 2018 12% 27% 3% 23% 26% 8% forests are managed 2010 12% 39% 3% 24% 18% 3% sustainably. 2009 11% 31% 4% 26% 23% 5%

No matter how it 2018 18% 28% 6% 25% 22% 2% is done, logging 2010 14% 30% 3% 34% 17% 2% damages the 2009 environment. 12% 31% 2% 36% 17% 1%

If I had my way, we 2018 6% 11% 3% 28% 53% would ban logging 2010 3% 7% 1% 26% 61% 1% altogether. 2009 3% 8% 1% 30% 59%

Strongly agree Somewhat agree Neither agree nor disagree Somewhat disagree Strongly disagree Don't know

Note: ‘Refused’ not shown. 34 Forest Attitude Clusters: 1-in-3 (34%) respondents are ‘resource enthusiasts’ Based on the four Agree/Disagree statements about forestry, we group respondents who share common attitudes to better understand the motivations and needs of the Sunshine Coast community.

Strongly agree developing 6-in-10 of the forestry skeptics resources is key to growth and believe that developing resources disagree that all logging is is key to growth and almost all environmentally damaging. They feel all logging is environmentally believe forestry is managed damaging. Over 80% disagree sustainably. that BC forests are being Forestry Skeptics managed sustainably today. 26% Resource Enthusiasts 34%

Forestry Compromisers 22% Improvement Seekers 19% Strongly agree that developing resources is key to growth, but feel all logging is damaging. They Moderately agree developing resources is tend to believe forestry is being key to growth and disagree that all logging run sustainably in BC today. is environmentally damaging. However, almost all of this cluster believe forestry is NOT being managed sustainably today, even though it could be. 35 What defines the Clusters?

Forestry Forestry Improvement Resource NET AGREE Overall Skeptics Compromisers Seekers Enthusiasts

Effectively developing our natural resources is key to +68% +29% +84% +57% +94% BC’s future economic growth

British Columbia’s forests are managed sustainably +4% -80% +55% -96% +90%

No matter how it is done, logging damages the -8% +88% +88% -91% -96% environment

If I had my way, we would ban -65% +1% -72% -93% -95% logging altogether 36 Clusters Profiles: District of Sechelt, 45-54 years olds, and those with a direct relationship with the sector most likely to be ‘resource enthusiasts’

Forest Attitude Cluster by Region, Age, Gender, Years in the community, and Relationship with the forest sector Region Egmont/Pender Harbour/Halfmoon Bay 21% 24% 24% 31% District of Sechelt 19% 25% 14% 42% Roberts Creek/Elphinstone 38% 19% 24% 19% Gibsons/West Howe Sound 27% 19% 18% 36% Age 18-44 35% 22% 16% 27% 45-54 14% 19% 24% 42% 55-64 24% 25% 22% 30% 65+ 25% 21% 17% 37% Gender Male 21% 20% 20% 38% Female 29% 24% 18% 30% Years in the community Less than 5 years 30% 18% 18% 34% 5 to 10 27% 18% 19% 36% 11 to 20 26% 26% 21% 27% More than 20 24% 21% 18% 37% Relationship with forest sector Me or family member directly 21% 18% 16% 45% Me or family member indirectly 15% 43% 16% 27% No connection/Don't know 27% 21% 20% 31% Forestry Skeptics Forestry Compromisers Improvement Seekers Resource Enthusiasts 37 Engagement Type by Cluster: Half (47%) ‘Improvement Seekers’ follow local news very closely, only a third (33%) Compromisers say the same

Q Engagement Questions by Cluster [asked of all respondents, n=400]

Percentage who say “Very Forestry Improvement Resource Overall Forestry Skeptics closely” Compromisers Seekers Enthusiasts

Follow local news 41% 44% 33% 47% 41%

Percentage who say Forestry Forestry Improvement Resource Overall “Weekly” Skeptics Compromisers Seekers Enthusiasts Reading the local Coast 76% 68% 81% 73% 80% Reporter Reading the Local 69% 64% 75% 65% 72% Listening to the news on 35% 31% 38% 43% 33% CKAY radio, FM 91.7 Participating in social media 46% 50% 43% 46% 44% Viewing web sites on the 45% 52% 41% 46% 43% internet Always read unaddressed 16% 12% 17% 11% 21% newsletters Awareness and Overall Reputation 39 Awareness: 4-in-10 (40%) say they know at least some of the details of the organization or know the details and can explain it to others

I know the details and can explain it to others 15%

I remember at least some of the details 25%

I heard something about it, but I don't remember the details 31%

I don't recall hearing about it before this survey 25%

Don't know 4%

Note: ‘Refused’ (<1%) not shown. 40 Awareness (40%): 65+, men, those living in community longer than five years, and engaged most likely to remember details

Q As you may have heard, there is a community based organization on the Sunshine Coast called the Sunshine Coast Community Forest. The Sunshine Coast Community Forest has a provincial forest tenure operated by a company fully owned by the District of Sechelt. How familiar would you say you are with this organization? – Those who say “remember at least some of the details” [asked of all respondents, n=400] Region How closely they follow local issues Egmont/Pender Harbour/Halfmoon Bay 40% Most issues closely 59% District of Sechelt 42% Roberts Creek/Elphinstone 44% A few issues closely 35% Gibsons/West Howe Sound 33% General sense/Don't pay attention 21% Age 18-44 32% Relationship with Forest sector 45-54 40% Me or family member directly 44% 55-64 37% Me or family member indirectly 30% 65+ 48% Gender No connection/ 40% Male 45% Forest Attitude Clusters Female 35% Forest Skeptics Years in the community 47% Less than 5 years 20% Forest Compromisers 29% 5 to 10 years 41% Improvement Seekers 40% 11 to 20 years 46% More than 20 years 42% Resource Enthusiasts 41% 41 Awareness Tracking: awareness up slightly across the region since 2010

2018 15% 27% 32% 22% 4% Sechelt 2010 17% 22% 34% 22% 5% 2009 15% 28% 29% 25% 2%

2018 15% 24% 30% 27% 4% Outside of 2010 Sechelt 12% 24% 37% 25% 2% 2009 15% 29% 29% 24% 3%

I know the details and can explain it to others I remember at least some of the details I heard something about it, but I don't remember the details I don't recall hearing about it before this survey Don't know

Note: ‘Refused’ (<1%) not shown. 42 Favourability: more have a favourable (37%) than unfavourable (22%) impression, with 1-in-3 (33%) aware who have no firm impression

Asked among the 71% those who at least have heard of the Sunshine Coast Community Forest

Favourable: 37%

33%

24% Unfavourable: 22%

15% 12% 7% 4% 3%

Very favourable Somewhat Neutral/Neither Somewhat Very No firm Don't know favourable unfavourable unfavourable impression

Note: ‘Refused’ (<1%) not shown. 43 Favourability (37%): most aware, Sechelt residents, 65+, those in industry and ‘Resource Enthusiasts’ are most favourable towards SCCF

Q From what you have read, seen or heard about the Sunshine Coast Community Forest, please tell me if you have a very favourable, somewhat favourable, somewhat unfavourable or very unfavourable impression of that organization or would you say you haven’t really heard enough about it to have a firm impression? - Favourable [asked only of those who are aware of the organization, n=282] Asked among the 71% those who at least have heard of the Sunshine Coast Community Forest Region How closely they follow local issues Egmont/Pender Harbour/Halfmoon Bay 41% Most issues closely 39% District of Sechelt 46% A few issues closely 38% Roberts Creek/Elphinstone 28% General sense/Don't pay attention 31% Gibsons/West Howe Sound 25% Relationship with Forest sector Age Me or family member directly 54% 18-44 30% Me or family member indirectly* 45-54 23% 37% 55-64 31% No connection/ 33% 65+ 51% Forest Attitude Clusters Gender Forest Skeptics 22% Male 40% Forest Compromisers 41% Female 33% Improvement Seekers 21% Years in the community Resource Enthusiasts 56% Less than 5 years 27% Familiarity with SCCF 5 to 10 years 43% Heard the name 28% 11 to 20 years 35% Know some details 41% More than 20 years 39% Know details 48% *Due to small n-size (n<30), results should be treated with caution. 44 Favourability Tracking: Community Forest favourability down from 2010, largely outside of Sechelt

2018 12% 24% 4% 15% 7% 33% 3% Overall 2010 10% 37% 3% 12% 4% 29% 4% 2009 9% 35% 5% 15% 6% 28% 1%

2018 Sechelt 17% 29% 5% 9% 6% 30% 3% 2010 15% 37% 3% 11% 4% 25% 4% 2009 11% 34% 5% 11% 8% 30% 1%

Outside of 2018 9% 21% 4% 18% 8% 35% 3% Sechelt 2010 8% 37% 4% 12% 4% 31% 4% 2009 8% 36% 5% 17% 5% 28% 1%

Very favourable Somewhat favourable Neutral/Neither Somewhat unfavourable Very unfavourable No firm impression Don't know

Note: ‘Refused’ (<1%) not shown. Favourable Impression: those with favourable impressions like goals, 45 the work SCCF does, their involvement in the community

Q And why do you say that? [asked only of those who have a favourable impression of the Sunshine Coast Community Forest, n=273]

Among those who have a favourable impression (n=104)

I agree with their goals/I like the work they are doing 17% It involves the community 13% They work to protect the forest for the community 10% They are well organized/managed 10% It brings jobs to the area/keeps local employment 7% Not enough information about them 6% Logging practices, positive- better, more sustainable, profitable 6% I know people involved with the organization 5% Logging practices, negative- poor, unsustainable, effect on the environment 3% It does not involve the community 2% They are poorly organized/managed 2% It's run by politicans and local private interests 2% Other 12%

Note: ‘Refused’ (1%) and ‘None/Don’t know’ (3%) not shown. Verbatim: mention of ‘good work’, proper management balancing 46 difficult priorities; positive reactions to community consultation

Q And why do you say that? [asked only of those who have a favourable impression of the Sunshine Coast Community Forest, n=104]

Among those who have a favourable impression (n=104) Top 1 – I agree with their goals/I like Top 2 – It involves the community the work they are doing • “I believe what I have read and [they] do good work.” • “Because I think it is good that the community gets • “I know the history that [they] come [from] the involved with the community forestry issues." community and I think they are doing a pretty good • “Because they are community based.” job.” • “It is community based and we have more control over • “If it's managed properly it's good for the community.” this and I have more say in how things are done.” • “Most people in my community have our best interest • “Like the idea of local people being able to manage the at heart. If they are committed working for the forest local industry.” then I trust them doing that in good intentions.” • “I think it’s fine that the community gets to have a say in • “They are doing the best they can” the logging in the area.” • “They're doing a good job. We walk the trails and it's • “I think they do communicate decently with the fine” community. They appear to be trying to find a balance • “I think they do a reasonable [job] in trying to balance between economic development and the interests of very difficult priorities. [On the one] hand, they are the community. I do know that they are involved in the suppose to provide reasonable logging revenue. On building of recreational trails.” [the] other hand, there are continually upset by those • “They are consulting with the community.” people who don't want to log at all.” • “They give back to community.” • “They have a very rational, practical mandate, engages the community and [they] do it well” Unfavourable Impression: nearly half (44%) who feel unfavourably cite47 logging practices, either on sustainability or the environmental effect

Q And why do you say that? [asked only of those who have an unfavourable impression, n=63]

Among those who have an unfavourable impression (n=63)

Logging practices, negative- poor, 44% unsustainable, effect on the environment

It does not involve the community 12%

They are poorly organized/managed 11%

Management/logging in/treatment of the 7% watershed

I disagree with their goals/I dislike the 7% work they are doing

It is not a transparent organization 4%

Other 13%

Note: ‘Don’t know’ (2%) not shown. Verbatim: unfavourable impression mentions include logging of old 48 growth forests, unsustainable practices and environmental impact

Q And why do you say that? [asked only of those who have an unfavourable impression of the Sunshine Coast Community Forest, n=273]

Among those who have an unfavourable impression (n=63) Top 1 – Logging practices, negative- poor, Top 2 – It does not involve the community unsustainable, effect on the environment

• “Because the logging is old growth.” • “Practices are not fully focused on the benefit of the • “Because their practices are not sustainable.” larger community. Not enough consultation.” • “Because they do not protect the forest, they exploit • “Some of their policies seem to be a little bit self serving the forest.” they don't completely represent community.” • “I think they are doing way too much logging and not • “They haven't really listen to the community members doing it in a sustainably manner sometimes; I'm against they listen a bit but not enough; they just want to make them logging old forest.” a profit and shouldn't be that.” • “They don't manage the forest sustainably and they do • “They are not supporting the community it is not living not support the economy as they could.” up to the name. They need to modify their definition of • “They've been logging regardless of the environmental sustainable forestry. They should be setting standards impact; they just want to make money for the coast if it for BC forestry.” is spent on the coast.” • “We need to have more community consultation, more • “All of the logging continuedly carries out against the sustainable logging... We need to leave all the old better interest of long term healthy forest growth forest.” regeneration.” • “Because they do not seek public input for forestry • “They log into sensitive areas and they log too much, planning and public input is totally insufficient.” there is way too much waste left behind. The do not do a good job once it’s replanted.” Neutral Impression: majority of those without a firm impression say 49 they need more information before making up their minds

Q And why do you say that? [asked only of those who are either neutral or don’t have a firm impression of the Sunshine Coast Community Forest, n=106]

Among those who are either neutral or don’t have a firm impression (n=106)

Not enough information about them 56%

I have mixed feelings about the organization 4%

I disagree with their goals/I dislike the work 2% they are doing

Other 17%

None 4%

Don't Know 16%

Note: ‘Refused’ (<1%) not shown. Verbatim: those without firm impressions need to hear more, read up 50 and educate themselves before giving a firm answer

Q And why do you say that? [asked only of those who are either neutral or don’t have a firm impression of the Sunshine Coast Community Forest, n=106]

Among those who are either neutral or don’t have a firm impression (n=106)

Top 1 – Not enough information about them Top 2 – I have mixed feelings about the organization

• “Not enough info.” • “I think it is good in some ways and not good in others. • “Don’t follow it. Don’t know anything about it.” It is good it generates funds that come back into the • “I think I've heard of it but not sure and have no community. It is not good in one way because it is not impression and am unfamiliar with their practices.“ very sustainable and I disagree with their funding • “Need to [do] more research as well as being more decisions.” inform[ed].” • “I agree with their logging principals but right now they • “Because I have not heard people talking about it in a are logging along Chapman Creek, and this is affecting controversial way, I believe they are developing a plan our water supply.” but I am not well aware to give an informed idea.” • “I heard mixed things. I know there has been criticism • “Not enough information.” how they managed, current resources and in terms of • “[Need to] read up more and become more water reservoir. I can't remember the details right now. I knowledgeable.” am a critical thinker. I need to be informed of all the • “I need to educate myself about it.” issues.” • “I only heard a little and need more information.” • “Some I agree and some I disagree with.” • “Just haven’t heard much about it.” 51 SCCF Approval by Region: strong plurality approve of SCCF when it comes to creating jobs, logging responsibly, and informing community

Q Do you strongly approve, somewhat approve, somewhat disapprove or strongly disapprove of the performance of the Sunshine Coast Community Forest when it comes to…BY Region [asked only of those who at least have heard of the Sunshine Coast Community Forest and didn’t say “don’t know/refused” to the favourability question, n=273] Asked among those who at least have heard of the Sunshine Coast Community Forest and didn’t say “don’t know/refused” to the favourability question

Overall 24% 25% 5% 10% 5% 31% Creating local jobs Sechelt 28% 25% 4% 7% 3% 33% Outside of Sechelt 22% 25% 5% 11% 6% 29%

Logging in an Overall 26% 27% 2% 11% 10% 22% environmentally responsible Sechelt 29% 31% 2% 11% 7% 20% manner Outside of Sechelt 24% 25% 2% 12% 12% 24%

Overall Keeping the community 25% 31% 3% 16% 10% 15% informed about the Sechelt 28% 31% 4% 12% 11% 15% community forest Outside of Sechelt 23% 31% 3% 18% 10% 15%

Strongly approve Somewhat approve Neither approve nor disapprove Somewhat disapprove Strongly disapprove Don't know Note: ‘Refused’ not shown. 52 Approval on SCCF performance highest in Egmont/Pender Harbour/ Halfmoon Bay and District of Sechelt

Q Do you strongly approve, somewhat approve, somewhat disapprove or strongly disapprove of the performance of the Sunshine Coast Community Forest when it comes to……BY Key Demos [asked only of those who at least have heard of the Sunshine Coast Community Forest and didn’t say “don’t know/refused” to the favourability question, n=273] Asked among those who at least have heard of the Sunshine Coast Community Forest and didn’t say “don’t know/refused” to the favourability question

Region Relationship with forest sector Egmont/ Roberts Me or family Me or family No Net Approve* Overall Pender District of Gibsons/West Creek/ member member connection/ Harbour/Half Sechelt Howe Sound Elphinstone directly indirectly† Don't know moon Bay

Creating local +35% +45% +43% +26% +21% +37% +59% +33% jobs

Logging in an environmentally responsible +32% +38% +42% +28% +7% +39% +50% +29% manner Keeping the community informed about +30% +36% +36% +24% +18% +25% +48% +30% the community forest *Net=(‘Strongly approve’+’Somewhat approve)-(‘Somewhat disapprove’+Strongly disapprove’) †Due to small n-size (n<30), results should be treated with caution. 53 ‘Resource Enthusiasts’ and ‘Forest Compromisers’ show highest approval on SCCF performance

Q Do you strongly approve, somewhat approve, somewhat disapprove or strongly disapprove of the performance of the Sunshine Coast Community Forest when it comes to……BY Forest Attitude Clusters, and familiarity with SCCF [asked only of those who at least have heard of the Sunshine Coast Community Forest and didn’t say “don’t know/refused” to the favourability question, n=273] Asked among those who at least have heard of the Sunshine Coast Community Forest and didn’t say “don’t know/refused” to the favourability question

Forest Attitude Clusters Familiarity with SCCF

Net Approve* Overall Forest Forest Improvement Resource Heard the Know some Know details Skeptics Compromisers Seekers Enthusiasts name details

Creating local +35% +1% +51% +22% +62% +37% +34% +33% jobs

Logging in an environmentally responsible +32% -13% +48% +9% +73% +34% +30% +30% manner

Keeping the community informed about +30% +1% +43% +24% +50% +42% +22% +18% the community forest

*Net=(‘Strongly approve’+’Somewhat approve)-(‘Somewhat disapprove’+Strongly disapprove’) 54 SCCF Approval Tracking: more approval than disapproval on all measures, but approval down from 2010

Q Do you strongly approve, somewhat approve, somewhat disapprove or strongly disapprove of the performance of the Sunshine Coast Community Forest when it comes to: [asked only of those who at least have heard of the Sunshine Coast Community Forest and didn’t say “don’t know/refused” to the favourability question, n=273] Asked among those who at least have heard of the Sunshine Coast Community Forest and didn’t say “don’t know/refused” to the favourability question

2018 24% 25% 5% 10% 5% 31% Creating local jobs 2010 24% 32% 12% 8% 2% 23%

Logging in an 2018 26% 27% 2% 11% 10% 22% environmentally responsible 2010 30% 33% 8% 8% 4% 16% manner

Keeping the community 2018 25% 31% 3% 16% 10% 15% informed about the community forest 2010 35% 38% 4% 9% 4% 10%

Strongly approve Somewhat approve Neither approve nor disapprove Somewhat disapprove Strongly disapprove Don't know Note: ‘Refused’ not shown. 55 SCCF Approval, Sechelt Tracking: approval drops in Sechelt on all three performance measures

Q Do you strongly approve, somewhat approve, somewhat disapprove or strongly disapprove of the performance of the Sunshine Coast Community Forest when it comes to: [asked only of those who at least have heard of the Sunshine Coast Community Forest and didn’t say “don’t know/refused” to the favourability question, only results of Sechelt respondents are shown, n=104] Asked among those who at least have heard of the Sunshine Coast Community Forest and didn’t say “don’t know/refused” to the favourability question

2018 28% 25% 4% 7% 3% 33% Creating local jobs 2010 27% 32% 12% 7% 2% 20%

Logging in an environmentally 2018 29% 31% 2% 11% 7% 20% responsible manner 2010 26% 41% 9% 11% 2% 10%

Keeping the community 2018 28% 31% 4% 12% 11% 15% informed about the community forest 2010 41% 32% 4% 11% 3% 9%

Strongly approve Somewhat approve Neither approve nor disapprove Somewhat disapprove Strongly disapprove Don't know Note: ‘Refused’ not shown. 56 SCCF Approval, Outside Sechelt Tracking: approval down outside of Sechelt on all three measures

Q Do you strongly approve, somewhat approve, somewhat disapprove or strongly disapprove of the performance of the Sunshine Coast Community Forest when it comes to: [asked only of those who at least have heard of the Sunshine Coast Community Forest and didn’t say “don’t know/refused” to the favourability question, only results of outside Sechelt respondents are shown, n=168] Asked among those who at least have heard of the Sunshine Coast Community Forest and didn’t say “don’t know/refused” to the favourability question

2018 22% 25% 5% 11% 6% 29% Creating local jobs 2010 22% 32% 11% 8% 2% 24%

Logging in an environmentally 2018 24% 25% 2% 12% 12% 24% responsible manner 2010 32% 29% 8% 6% 5% 19%

Keeping the community 2018 23% 31% 3% 18% 10% 15% informed about the community forest 2010 31% 42% 4% 8% 4% 10%

Strongly approve Somewhat approve Neither approve nor disapprove Somewhat disapprove Strongly disapprove Don't know Note: ‘Refused’ not shown. 57 Familiarity, Fund: majority (56%) ‘not at all familiar’ with the Community Forest Legacy Fund

56%

Familiar: 22%

19% 17%

6% 3%

Very familiar Somewhat familiar Not very familiar Not at all familiar Don't know 58 Familiarity (22%): those aged 65+, engaged, those relate with the sector directly, and those familiar with SCCF are most familiar with the Fund

Q [NEW] The Sunshine Coast Community Forest is owned by the District of Sechelt and operates in various locations across the Sunshine Coast. Any profits are either re-invested in the Community Forest or invested in the community through a Legacy Fund. How familiar are you with the Community Forest Legacy Fund? - Familiar [asked of all respondents, n=400] Region How closely they follow local issues Egmont/Pender Harbour/Halfmoon Bay 21% Most issues closely 36% District of Sechelt 26% A few issues closely 20% Roberts Creek/Elphinstone 25% General sense/Don't pay attention 8% Gibsons/West Howe Sound 15% Relationship with Forest sector Age Me or family member directly 31% 18-44 14% Me or family member indirectly 22% 45-54 16% No connection/ 21% 55-64 22% Forest Attitude Clusters 65+ 32% Forest Skeptics 22% Gender Forest Compromisers 15% Male 28% Improvement Seekers 21% Female 18% Resource Enthusiasts 29% Years in the community Familiarity with SCCF Less than 5 years 10% Never heard of it 3% 5 to 10 years 19% Heard the name 12% 11 to 20 years 27% Know some details 33% More than 20 years 24% Know details 64% 59 Top priority, Fund: over 1-in-3 (35%) think environmental protection should be the top priority for the Legacy Fund

Environmental protection and remediation 35%

Economic development and job creation 16%

Not-for-profit community projects, such as community 14% halls, or other not-for-profit infrastructure

Local municipal projects such as recreation facilities 11%

Education about the community forest 9% Other includes: • “Water supply” (2%) Other 7% • “All of the above” (2%) • “Affordable housing” (<1%)

Don't know 8% 60 Top Priority: Roberts Creek/Elphinstone & Gibson/WHS, Forest Skeptics most likely to prefer environmental protection as the top priority

Q [NEW] I am going to read you a list of suggestions as to how the Community Forest Legacy Fund could be spent. Please indicate which of those suggestion you think should be the top priority for the Legacy Fund. If you have a different idea, just let me know.……BY Key Demos [asked of all respondents, n=400] Region Forest Attitude Clusters Egmont/ Roberts Gibsons/ Top Priority Overall Pender District of Forest Forest Improvement Resource Creek/ West Howe Harbour/ Sechelt Skeptics Compromisers Seekers Enthusiasts Elphinstone Sound Halfmoon Bay Environmental protection and 35% 36% 26% 43% 42% 56% 30% 50% 14% remediation Economic development and 16% 15% 23% 4% 15% 5% 19% 9% 25% job creation Not-for-profit community projects, such as community halls, or 14% 14% 16% 13% 12% 14% 16% 5% 18% other not-for-profit infrastructure Local municipal projects such as 11% 11% 13% 11% 10% 7% 13% 5% 18% recreation facilities Education about the community forest 9% 10% 10% 11% 6% 6% 14% 8% 10% 61 Top Priority: those familiar with the Legacy Fund more likely to choose ‘not-for-profit community projects’ as their top priority

Familiarity with the Legacy Familiarity with SCCF Top Priority Overall Fund Never heard of Heard the Know some Know details Familiar Unfamiliar it name details Environmental protection and remediation 35% 27% 34% 43% 40% 36% 35% Economic development and job creation 16% 22% 14% 12% 12% 15% 16% Not-for-profit community projects, such as community halls, or 14% 10% 15% 18% 16% 22% 12% other not-for-profit infrastructure Local municipal projects such as recreation 11% 14% 14% 7% 8% 9% 12% facilities Education about the community forest 9% 11% 13% 4% 6% 5% 11% 62 Annual Report: two-thirds (67%) of those who say they read the Coast Reporter weekly don’t recall receiving it compared to an average of 72%

Q The Sunshine Coast Community Forest recently sent Sample Breakdown  out its annual report as the center two pages of the Those who say “don’t recall receiving the Coast Reporter newspaper. How informative did you newsletter”: Region find the Sunshine Coast Community Forest annual Egmont/Pender Harbour/Halfmoon Bay 76% report? If you do not recall seeing the annual report, District of Sechelt 70% just say so. Roberts Creek/Elphinstone 72% [asked of all respondents, n=400] 72% Gibsons/West Howe Sound 72% Age 18-44 78% 45-54 81% 55-64 74% 65+ 61% Gender Male 65% Female 78% Informative: 14% Years in the community Less than 5 years 73% 9% 9% 5 to 10 years 70% 6% 11 to 20 years 75% 2% 4% More than 20 years 70% Reading the local Coast Reporter Very Somewhat Not very Not informative Don't recall Remember it, informative informative informative at all receiving the but don't know Weekly 67% newsletter At least once a month 85% Less than once a month 90% 63 Annual Report Tracking: overall recall of receiving letter down since 2010; the drop is more substantial outside of Sechelt than in Sechelt

Q The Sunshine Coast Community Forest recently sent out its annual report as the center two pages of the Coast Reporter newspaper. How informative did you find the Sunshine Coast Community Forest annual report? If you do not recall seeing the annual report, just say so.* BY Regional Tracking [asked of all respondents, n=400] 2018 6% 9% 2%4% 72% 9% Overall 2010 9% 11% 4%2% 67% 7% 2009 6% 15% 4%1% 63% 10%

2018 8% 8% 2%5% 70% 7% Sechelt 2010 11% 12% 3%2% 66% 6% 2009 8% 18% 3%1% 62% 9%

2018 4% 9% 2%3% 73% 10% Outside of 2010 Sechelt 7% 10% 5%2% 68% 8% 2009 5% 14% 5%1% 64% 10%

Very informative Somewhat informative Not very informative

Not informative at all Don't recall receiving the newsletter Remember it, but don't know

*Updated the first sentence in 2018. In 2010: “The Sunshine Coast Community Forest sent out a newsletter in your mail in the middle of October.” 64 Consultation Participation: 2-in-3 don’t recall hearing about the consultation, a quarter heard about it but didn’t participate

Q [NEW] The District of Sechelt has been conducting a Sample Breakdown  consultation on issues related to Sunshine Coast Those who say “Have heard about it but did Community Forest including an online survey and public not participate”: Region meetings. How closely have you been following this Egmont/Pender Harbour/Halfmoon Bay 27% consultation? If you do not recall anything about the District of Sechelt 25% District of Sechelt consultation, just say so. Roberts Creek/Elphinstone 26% [asked of all respondents, n=400] Gibsons/West Howe Sound 25% 66% Age 18-44 21% 45-54 26% 55-64 25% 65+ 30% Gender Male 26% 26% Female 25% Years in the community Less than 5 years 26% 5 to 10 years 27% 3% 5% 11 to 20 years 27% More than 20 years 24% How closely they follow local issues Participated in events Have heard about it Don’t recall hearing Don't know or the survey but did not about it Most issues closely 33% participate A few issues closely 27% General sense/Don't pay attention 16% 65 Top Information Source: 1-in-3 (32%) suggest ads in local papers as best way of communication, followed by social media and newsletters

Ads in local papers 32%

Updates posted through social media 21%

Newsletters sent to your home 17%

Email 7%

Ads on local radio 5%

Booths at local events 4%

Updates posted in the Community Forest website 4%

A show on the Coast Cable channel 2%

All of the above 2%

Other 2%

Don't Know 5% 66 Women and Gibson/West Howe Sound most likely groups to suggest updates through social media as best way of communication

Q [NEW] I am going to read you a list of ways the Community Forest can provide information to you. Please indicate which of those ideas is the best way to provide you with information about the community forest. If you have a different idea, just let me know…BY Key Demos [asked of all respondents, n=400] Region Gender Egmont/ Top Source Overall Pender District of Roberts Creek/ Gibsons/West Male Female Harbour/Half Sechelt Elphinstone Howe Sound moon Bay Ads in local papers 32% 34% 33% 33% 28% 32% 32%

Updates posted through social media 21% 17% 21% 21% 26% 17% 26% Newsletters sent to your home 17% 14% 19% 18% 13% 18% 15%

Email 7% 8% 9% 3% 6% 5% 8%

Ads on local radio 5% 6% 7% 2% 5% 6% 5% Updates posted in the Community Forest 4% 5% 4% 3% 4% 5% 3% website

Booths at local events 4% 5% 2% 6% 5% 4% 4%

A show on the Coast Cable channel 2% 5% 1% 0% 2% 1% 2% 67 42% of 18-44 suggest social media as best way to communicate with them, ads in the local papers preferred by older respondents

Q [NEW] I am going to read you a list of ways the Community Forest can provide information to you. Please indicate which of those ideas is the best way to provide you with information about the community forest. If you have a different idea, just let me know…BY Key Demos [asked of all respondents, n=400] Age Years in the community Top Source Overall 18-44 45-54 55-64 65+ <5 5-10 11-20 20+

Ads in local papers 32% 12% 30% 32% 48% 26% 35% 28% 36%

Updates posted through social media 21% 42% 29% 14% 7% 20% 25% 23% 19% Newsletters sent to your home 17% 13% 13% 19% 19% 21% 16% 17% 15%

Email 7% 5% 4% 9% 8% 6% 3% 10% 6%

Ads on local radio 5% 10% 4% 3% 3% 12% 5% 3% 5% Updates posted in the Community 4% 3% 7% 6% 2% 2% 5% 5% 4% Forest website Booths at local events 4% 5% 4% 5% 3% 6% 3% 4% 3% A show on the Coast Cable channel 2% 0% 2% 3% 2% 2% 3% 1% 2% 68 Engaged and ‘Resource Enthusiasts’ most likely to suggest ads in local papers as best way to communicate with them

Updates posted through social media 21% 12% 29% 27% 25% 22% 21% 19% Newsletters sent to your home 17% 20% 16% 13% 12% 14% 16% 22%

Email 7% 6% 8% 6% 10% 6% 5% 6%

Ads on local radio 5% 4% 1% 9% 2% 10% 4% 5%

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