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Home , State Bank of Saurashtra

Submitted By: Gaganjot Singh Roll no. 812

HISTORY AND BACKGROUND  State (SBI) is government-owned and is the largest bank in India  It traces its ancestry back to the , which was established in 1806; this makes SBI the oldest commercial bank in the Indian subcontinent  Managing the nation’s largest ATM network.  SBI provides various domestic, international and NRI products and services, through its vast network in India and overseas

Cont………..  In recent years the bank has focused on three priorities, first, reducing its huge staff through Golden handshake schemes known as the Voluntary Retirement Scheme, which saw many of its best and brightest defect to the private sector  Second, computerizing its operations  Third, trying to change the attitude of its largely rude staff through a programme aptly named 'Parivartan' or 'change'.

 Largest nationalized commercial bank in India  In terms of assets, number of branches, deposits, profits and workforce.  Headquarters in Mumbai, India and employs about 205,896 people.

Branches of SBI  State Bank of India has 172 foreign offices in 37 countries across the globe.  SBI has about 25,000 ATMs (25,000th ATM was inaugurated by the then Chairman of State Bank Shri O.P. Bhatt on 31 March 2011, the day of his retirement); and SBI group(including associate banks) has about 45,000 ATMs.  SBI has 21,500 branches, including branches that belong to its associate banks.  SBI includes 99345 offices in India. Employees  SBI has provided employment to 222,933 people all over the world.  SBI has turned into the third-largest employer in India among listed companies after Coal India Limited(383,347) and Tata Consultancy Services(226,751 Associate banks  There are seven other associate banks that fall under SBI. They all use the "State Bank of" name followed by the regional headquarters' name.  State Bank of Bikaner & Jaipur   State Bank of Non-banking subsidiaries  SBI Capital Markets Ltd.  SBI Funds Management Pvt. Ltd.  SBI Factors & Commercial Services Pvt. Ltd.  SBI Cards & Payments Services Pvt. Ltd. (SBICPSL)  SBI Life Insurance Company Ltd.  SBI General Insurance

Foreign Offices  State Bank of India is present in 32 countries, where it has 84 offices serving the international needs of the bank's foreign customers, and in some cases conducts retail I has branches in these countries:  Australia  Bahrain  Bangladesh  Belgium  Canada  Dubai  France  Germany  Hong Kong  Israel  Japan

Products

 Personal banking : loan schemes, personal finance, deposit schemes etc.  Agriculture : micro credit, agricultural banking, etc.  NRI services  International banking : trade finance, merchant banking etc  Corporate banking : corporate accounts, project financing etc.

services  DOMESTIC TREASURY  ATM SERVICES  INTERNET BANKING  E-PAY  E-RAIL  SAFE DEPOSIT LOCKER  MICR CODES  SBI E- Tax

Investment banking

Credit Commercial Cards Banking

Retail Mortgages PRODUCTS Banking

Private Pensions Banking

Asset Management Investment Banking  An investment bank is a financial institution that assists corporations and governments in raising capital by underwriting and acting as the agent in the issuance of securities. Retail Banking  Retail banking refers to banking in which banking institutions execute transactions directly with consumers, rather than corporations or other banks. Services offered include: savings and checking accounts, mortgages, personal loans, debit cards, credit cards, and so forth. Commercial Banking  It is a type of financial intermediary and a type of bank. Commercial banking is also known as business banking. It is a bank that provides checking accounts, savings accounts, and money market accounts and that accepts time deposits. Private Banking  Private banking is a term for banking, investment and other financial services provided by banks to private individuals investing sizable assets. The term "private" refers to the customer service being rendered on a more personal basis than in mass-market retail banking, usually via dedicated bank advisers. Asset management

 Asset management is the professional management of various securities and assets, to meet specified investment goals for the benefit of the investors. Investors may be institutions or private investors. COMPETITORS Communication SBI

Personal Publicity & Sales Instructional Advertisement Communicati Public Promotion Material on Relations • Customer Service • Word of Mouth Personal communication

• Broadcast • Print • Internet Advertisements • Outdoor • Direct Mail • Gifts Sales • Discounts Promotion

• Press Conference • Special Events Publicity • Sponsorship • Website Instructional • Manual Material STRENGTH WEAKNESS

• Brand Name • Hierarchical • Wide Distribution management structure Network • Highest non performing • Market Leader assets (NPAs)

• Diversified Portfolio • Low Transition Cost • Highest market Capitalization & Profits OPPORTUNITIES THREATS

• Financial Inclusion • Advent of MNC banks • Rural India • Changing interest rates • Merger of associate and the changing banks with SBI policies of RBI • Global expansion • Competition in the retail • Micro Finance segment • Branch Expansion • Private banks in the rural and semi-urban sector • Strong economic growth • Change in government • Corporate demand for policies credit Target Markets Two Types:  Current users  Proposed users 1. Rural population 2. Markets of tier II and tier III cities with MFs 3. Working Class(High Net Individuals) 4. Increasing Middle Class

SBI communication Objectives can be:  Increasing AWARENESS and KNOWLEDGE about the new and existing products  To grab ATTENTION of consumers  To Enhance purchase actions.  REINFORCEMENT  Increase in Market Share and sales

Factors Affecting Budget:  Company strategy  Whether the product or service is at awareness stage ,attention or reinforcement stage?  How much aggressive competitors are?

Create Communications Strategies  Match with company’s strategy  Focus on opportunities and threats  Fit with company Image

Matching Tactics with Strategies  Regional language campaigning  Product knowledge and its benefits  Price of products according to target customer

TRAINING PROGRAMES- STATE BANK ACADAMY  The State Bank Academy (SBA), formerly known as State Bank Staff College was set up at Gurgaon, on the 18th November, 1982  It is a centre for training middle and senior management officials of the State Bank group and other organisations in India and abroad.  The programmes at SBA Gurgaon have attained a steady - stream maturity over the years. SBA has imparted training to over 19,000 managers during the past five years

CONT……  Gurgaon visualizes an unfolding opportunity in the use of new, technology enabled training methods as a supplemental training medium  To this end, it has designed and launched an institution- wide e-learning programmes to be used by managers at various branches of the bank  This Endeavour is intended to deepen and lengthen the collective training exposure of SBI managers. TECHNOLOGY AND CHANGES IN STATE BANK OF INDIA Implementation of SAP & ERP  State Bank Group aims to respond faster to market demands, enable real-time information access and assign the right people to the right positions at the right time.  On Implementation of mySAP ERP help State Bank Group drive advancement and innovation in areas of human capital management and enterprise resource planning such as e- learning, virtual classrooms, career development and successing planning, competency assessment, performance management and property management

CONTINUE …..  due to declining market share the senior management of the bank met over a weekend to brainstorm the issues and find solutions, and came up with the idea of a massive programme of transformation  It set in motion a programme titled "Parivartan" to get employees at all levels to undergo training and charge themselves to better tackle competition and change at the market place Cont……  The two-day programme is expected to cover all the 1.8-lakh staff across the country in a span of 100 days.  The purpose of the programme is to explain to the employees why change is necessary, with examples of transformations of other organisations .  response from staff have been very encouraging and the bank plans to institute an award for the best employee in every branch as part of this project

RESULT OF CHANGES  Customers of State Bank of India can expect to have a positive experience when they visit branches. They can be sure that they’ll be welcomed courteously, greeted with a smile, attended to promptly and their grievances listened to carefully.  Increased market share

THANK YOU