Volume 45, Issue 3 Summer 2019 President’s Message 8 Reasons to Head to the Heartland By WIA President Mike DiGilio, C.P.

When considering destination vacation sites, 6. Beer. The craft brew trend is nowhere more the Midwest doesn’t normally feature in visions evident in the nation than in , of exotic locales. However, those who ignore nicknamed “the Beer Capital of the World” the vast expanse of the Midwestern states miss in 1890. While Prohibition and other social out on a lot of great places and experiences. engineering initiatives nearly decimated the Following, in ascending order, are some options brewing culture, it’s back on the rise with that make the heartland truly the “heart of it all.” over 50 local breweries catering to every taste. You can even tour the lager tunnels 8. Sports. You’ve heard of the Cincinnati where barrels of beer were stored before the Reds (first professional baseball team in the advent of modern refrigeration. USA) and the Cincinnati Bengals. Who hasn’t? Whether you cheer professional 5. Food. Sure, every big city has gastronomic or collegiate sports, you can find it here: delights, but Cincinnati boasts goetta, NASCAR, soccer, horse racing, hockey, and Skyline Chili, and Graeter’s ice cream. more. If you’re more into pastries, check out the baked goods from Busken Bakery, Taste 7. Artwork. Few other cities add color and of Belgium, and Brown Bear Bakery. Or verve to their exterior walls like Cincinnati. imagine yourself accompanying Willy Wonka Through public service ventures like with a factory tour of Doscher’s Candy Co. ArtWorks Cincinnati, downtown has over 100 murals contributing to 12,000 public 4. The Hall of Justice…er…Union Terminal. and private art projects. While you’re visiting If you were a cartoon-watching kid in the Cincinnati, sign up for one of the popular 1970s, then you remember the Justice mural tours and maybe find some inspiration League and the imposing edifice from which you can apply to your clients’ walls. they operated. Apparently, that was in a former train station built in the iconic style. Today it’s a fascinating museum

INSIDE THIS ISSUE Color Psychology Part 1: The Best Colors to Generate Sales...... 3 Tips for Handling Digital Communication With Clients...... 5 Exotic Wallpaper Sources...... 6 Where is the Wallcovering Industry Heading?...... 7 New Members...... 8 Becoming That Trusted Wallcovering Mentor...... 9 Things to Consider Before Buying Wallpaper...... 10 Cincinnati Reds spring training. Photo by Kurt Krejny from FreeImages. from Kurt Krejny by Photo spring training. Cincinnati Reds

August 2019 - Page 1 Union Station on Wikimedia Commons. Lions snoozing at the Cincinnati Zoo. Photo by Shireah Ragnar on Unsplash.

paying tribute to the legacy of transportation every year about the many species that and showcasing galleries of world class art. share our planet. The zoo currently exhibits The Art Deco feel isn’t your imagination, more than 500 animal and 3,000 plant either. The sleek style permeates buildings species, making it one of the largest in the like Carew Tower and The Palm Court USA. throughout Cincinnati. 1. 2019 WIA Convention. This year’s 3. . Products convention pays tribute to the strong made by this 130-year old company and still-thriving tradition of arts and showcase factory-scale artisan pottery that craftsmanship by heading to the heart of make antique dealers drool. If you haven’t the arts and crafts culture at the Hilton seen an episode of Antiques Road Show, Netherland Plaza in Cincinnati, . tune in. You’ll surely find a mention of Luxuriate in 1930s French Art Deco, dine at Rookwood Pottery. You might even be able to the Orchids at Palm Court (Ohio’s only AAA turn it into a drinking game. Five-Diamond and Forbes Four Star-rated restaurant), and explore all that Cincinnati’s 2. Cincinnati Zoo and Botanical Garden. vibrant downtown has to offer. While Founded in 1873 on just 65 acres, the you’re soaking up the best of the Midwest, Cincinnati Zoo has become a world-class immerse yourself in 50- and 25-minute conservator of endangered wildlife while sessions focusing on the skills wallcovering educating and informing 1.5 million visitors installers need to operate as both craftsmen and businessmen. Topics range from social media to pasting machines. Attendees may select TheINSTALLER one 50-minute and two 25-minute Volume 44, Issue 3 • August 2019 sessions per day. Download the agenda for more information. The Installer is published bi-monthly by OFFICERS the Wallcovering Installers Association. President: Michael DiGilio, C.P. I can’t stress enough how excited we Vice President: Steven Kaye, C.P. Contact the WIA: are to host the 2019 WIA Convention Treasurer: Heidi Wright Mead, C.P. (800) 254-6477 Secretary: Gary Lucas, C.P. in Cincinnati, Ohio. Combined with an [email protected] Past President: Vincent LaRusso, C.P. www.wallcoveringinstallers.org incredible program featuring the very NATIONAL ASSOCIATE CHAIR best installers in our trade and hands- EXECUTIVE VICE PRESIDENT Greg Laux, MDC Wallcoverings on workshops to send attendees home Nancy Terry REGION DIRECTORS with new skills – not just knowledge THE INSTALLER EDITOR Central: Susan Macuna, C.P. – this convention will make everyone Jennifer Curtis, C.P. West: Dennis George, C.P. Northeast: Dave Adams glad they headed to the Heartland. Mid-Atlantic: Shelley Wilkins Feel free to contact me with any South: Michael King questions or the WIA office at info@ wallcoveringinstallers.org. n August 2019 - Page 2 Color Psychology Part 1: The Best Colors to Generate Sales With Karen M. Smith The 4th quarter (November 2019) issue of The Installer will continue this topic with Color Psychology Part II. Stay tuned!

According to consumer excitement. It’s the number one psychology, colors highly affect color for holding a person’s your mood. Remember the attention and generating sales. last time you saw a rainbow? To support that statement, retail Did you stand there in awe financials show that sales on of one of nature’s greatest red roses and red boxes of miracles? How did you feel? candy go through the roof on Happy? Sad? Excited? Calm? Valentine’s Day. Restaurants are Relaxed? You probably felt filled to capacity, and liquor store different emotions at the time. owners smile all the way to the bank. Each and every one of the colors inside Speaking of banks, Bank of America uses a rainbow is significant. Significance is what a combination of red and blue in their logo. motivates a client who requests a specific color Moreover, high-end wallpaper manufacturers and/or pattern for a certain room for a unique like Borderline and Baker-Lifestyle use gray purpose. Colors and wallcovering go hand in on their websites: gray signifies formality, hand. sophistication, and a conservative attitude. Light While some people may think colors have grays contain some of the character traits of nothing to do with influencing human emotions, white. While others, such as Amara and Armani- research shows color has a strong influence on Casa, choose only black. Boussac takes the altering a person’s mood, holding their attention, approach of the combination of black and gray and generating sales. on their website. Following are some interesting facts on color Colors are significant when it comes to mood changes: increasing revenue. The top color for holding ● Colors influence the perception of authority a person’s attention and generating revenue is and trustworthiness. Black represents red. Maybe this is why “Things Go Better with authority; blue connotes trustworthiness. Coke.” Coca-Cola reported a whopping $8.020 Priests wear black and the WIA banner uses billion in revenue as of March 2019, a 5.17 blue. percent increase year over year. Blue confers trust. U.S. Postal Service ● Colors make us more powerful and quicker. workers, and many policemen wear blue Runners who wear red have greater wins uniforms, signifying trust. It’s the second best than those who wear different colors. color to use for holding people’s attention and ● Colors provoke physical responses. Seeing generating revenue: it signifies loyalty and that red or neon yellow fire truck coming your trustworthiness. Ever wonder why Lowe’s, way gets your heart racing. Citibank, Progressive Insurance, and LinkedIn ● Colors change your perspective on times chose the color blue as the background for their and dates and influence buying habits. Think logo? Their sales figures support that decision: about the colors associated with liturgical ● Lowe’s net earnings for 2018 was reported at seasons and holidays. Valentine’s Day is a $1.5 billion. As of June 2019, Citibank capital good example. stands at $3.95 million. ● The annual 2018 report for Progressive What Colors Signify Insurance reads $31.979 billion, a jump of Red signifies passion, strong desire, and 19.15 % from 2017.

August 2019 - Page 3 ● During 2018, data shows that LinkedIn Yahoo!, Cadbury, and FedEx. Sometimes earnings increased during the second famous, high-end paying clients will order quarter in a row and totaled $1.46 billion. customized wallcovering from Italy, which may The third best color for holding a person’s arrive by FedEx which reported gross earnings attention and generating sales is pink. of $65.5 billion According to experts, pink signifies having for 2018. fun and being completely female. Many Now gold, craftsmen use battery operated hand tools, the seventh and Everready batteries represented by the color in pink-furred Energizer Bunny are considered paperhanging, to be top-of-the-line. mesmerises its Energizer battery sales onlookers and went from $1,516.7 rakes in sales. million in 2015, to It symbolizes $1,612.7 million in wealth and pedigree. Imagine the royal crown 2019. Another place of a famous king or queen. The most popular pink is displayed is dog breed in the world is the Golden Retriever, the Dunkin Donuts noted for stellar qualities of intelligence and logo. How many cups loyalty. McDonald’s is renowned for its golden of coffee have you arches, hot coffee, and fast food. Forbes enjoyed from Dunkin reported McDonald’s worth at $21.03 billion, Donuts? In 2018, with earnings up by $7.50 as of January 2019. Dunkin Donuts sales were reported at $1.322 Orange ranks as number 8 in keeping a billion, a 3.61 percent increase from 2017. person’s attention and generating sales. It Yellow ranks as the fourth best color to signifies energy. Home Depot uses orange on maintain a person’s attention and to generate its logo and stocks many tools and supplies revenue. Yellow signifies confidence. Sprint for the wallcovering trade. You feel like you’re is a prime example of using yellow to inform dealing with a front-line company when you their customers that they can be confident of go into Home Depot. Forbes Magazine reports receiving quality phone and internet service. Home Depot as generating $108.2 billion In 2018 Sprint’s annual revenue was $32.406 as of May 2019, and it’s considered the best billion compared to $33.6 billion in 2019, employer by state. 3.68% percent increase. Many of you are familiar with United Parcel The fifth most important color in Service (UPS). That company has adopted wallcovering, holding a person’s attention, brown as a background color to distinguish and generating sales is green. Green signifies themselves from its competitors. Brown being relaxed and welcome, generating signifies being relaxed and grounded, solid and feelings of warmth and goodwill. How relaxed dependable. CNN Business Magazine listed and welcome do you feel when driving to UPS as generating $100.9 as of June 11, 2019. Starbucks in order to get your favorite coffee Black imparts drama and adds mixed or latte? You’re not alone. Starbucks’ annual emotions to any occasion. The famous tool revenue report for 2018 reads $6.3 billion, company, Stanley Black + Decker, uses black and its reward system membership in the U.S. as its background color in its logo, mixed with increased to 15.3 million. a hint of dark orange. Stanley Black + Decker Purple carries its worth in wallcovering, reported sales at $14.0 billion as of January keeping a person’s attention and stirring 2019. their emotions by invoking feelings of royalty, People may think that colors have nothing to prestige, and elegance. Companies that do with influencing emotions; however, colors distinguish themselves on superior quality have a strong influence on altering mood, often choose purple for the logos: Hallmark, holding your attention, and generating sales. n

August 2019 - Page 4 Tips for Handling Digital Communication with Clients By Karen M. Smith

No one denies that the bulk of client interaction state what you mean in clear and simple terms. occurs via digital means these days. The Remember that whatever you type and fling convenience of digital communication into the ether lasts forever--even if you delete cannot be understated. The older crowd who it or lose it. Nothing online is truly private. matured in an era of paper and telephones Understand when communication should might default to the formality of the business be conducted privately. This also requires conventions they learned way back when. awareness of and sensitivity toward security Millennials and younger adults who grew up issues, such as leaving your email open with instant messaging may not realize that for anyone to read or using “reply all” when their “text speak” is too informal for professional unwarranted. communication. Remember, the recipient of your message Although wallcovering installers don’t wear is a human being, a real person with feelings. suits and ties to work, When something goes they do need to conduct wrong on the job, the their business in a client is upset, and professional manner. That you want to resolve extends to their online the situation quickly, communication, whether it’s important not to they tappity-tap-tap a quick miss details. While it’s message with their thumbs easy to tap out a quick on a smartphone or submit nastygram to something formal business proposals you perceive as an via email attachment. attack, wait. Move on No less business to something else until authority than Forbes you calm down and can opines on the do’s and respond in a considered, don’ts of digital communication. One such rational manner. Customer Think advises “[B] tip is “‘knock on the door’ even if that door is lock out the noise and focus entirely on the figurative and virtual.” Nonstop messaging not query at hand; have a pen and paper handy to only disrupts your day, but it also annihilates help you make notes.” deep thought. Messages need not be answered Use analogies to help the recipient of your immediately; generally 24 hours is sufficient. If message understand what you’re trying to you are sending the message, be considerate of convey. This entails delivering explanations that person and inquire if now is a good time to in non-technical terms and simple language. address your question or concern. Again, remember that you’re communicating Writing in any form usually does not with another human being. Macquarie advises, adequately convey emotion. That’s why we have “Ultimately you’re one person talking to another emoticons. That “winky face” might alert the and reminding a client they’re dealing with a person reading your message that you’re being human being helps break down a barrier.” ironic, but it’s also tacky and unprofessional. Even so, face-to-face communication Text makes it easy to take offense, particularly trumps digital communication for effectiveness. in the current climate of emotional triggers and When dealing with a customer, save digital political correctness. Especially when texting, communication for targeted messages. n

August 2019 - Page 5 Exotic Wallpaper Sources

Wallpaper isn’t indigenous to Europe or North them with new America, nor is innovative design or great style. technology, using Each country and culture has its own stylistic modern imported preferences and historical patterns, from the equipment and Middle East to the Pactfi c Rim. Manufacturers materials that in many countries serve clients throughout allows [sic] the the world and produce wallcovering products. wallpaper of Here’s a quick look at sources beyond the European quality.” familiar. Palitra echoes the growing India global concern Wallpaper is a relatively recent import into India. for environmental Marshalls, which labels itself as “India’s No. protection in 1 Wallcoverings,” tells the tale of a “visionary” its production named Baldevkrishnan Sharma who traveled of fashionable to the United Kingdom in 1975 and fell in love wallcovering. with wallpaper. This densely populated country has a ravenous appetite for wallpaper with Turkey preferences ranging from elaborate patterns to Bring the glory of three-dimensional textures. Excel Wallpapers the orient into a offers more than 5,000 patterns from modern home or business chic to traditional opulence. with wallcoverings manufactured by Russia AdaWall. Prints Russians have long understood the value of and textures range insulation against cold, which makes Russian from sparkling households a prime market for wallpaper. fi nishes that Although decades of oppressive rule and an echo mica and marble to stone and brick to unstable economy wreaked havoc upon the classic shapes to modern abstracts to elegant average householder, wallpaper remains a demasks to embossed textures. Another viable industry, especially among the well-to-do. manufacturer, Halley Wallcoverings promotes The Moscow Wallpaper Factory demonstrates itself as “one of the leading manufacturers of its innovation: “We not only maintain age- Vinyl Wallcoverings and Duplex Wallpapers in old traditions, but also skillfully combine [sic] TURKEY.” Homeowners may be interested in refl ecting their ethnic heritage with wallcoverings that echo the designs and styles of their ancestors. Add a touch of exotic tradition or sleekly modern to residential and commercial decor. To source more wallcovering manufacturers on all fi ve continents, go to IGI, the Global Wallcoverings Association, which is a global, nonprofi t organization serving wallcovering manufacturers and distributors. Most allow for online orders or have distributors that ship to or are located in the USA. n August 2019 - Page 6 Where Is the Wallcovering Industry Heading? Humankind benefits from many creative gifts, by Plunket Fleeson in Philadelphia. Trunk lining not the least of which is wallpaper. Throughout and bandboxes become the patriotic norm after history, various types of colorful wallpaper have the Revolutionary War (1781 – 1783). been discovered in various parts of the world. Back in Europe, royal favor for wallpaper continued. King Louis XVI made a decree that The Beginning of Wallpaper wallpaper rolls were to be 34 feet in length in According to Rebecca Schunk writer of the 1788. The measurement stuck. Today, rolls of Wallpaper Installer, the Ancient Egyptians wallpaper typically measure 33 feet. were the first known users of paper, called Business owner Charles Harold Potter from papyrus, around 4000 B.C. She also suggests Lancashire England, owner of the printing firm wallpapering began in China about 200 B.C. Potters & Ross of Darwin, devised a 4-color The Chinese glued rice paper to their walls. printing machine that could produce 400 rolls Modern-day paper making as we know it daily in 1839. Almost 50 years later, Ferdinand today was coined by Ts’ai Lun, a Chinese Sichel developed read-to-use wallpaper paste. official in 105 A.D. Ts’ai Lun created his supplies Paperhanging in the USA reached new from old rags. heights after War War II with stain retardant During the 8th century, Arabs captured wallpaper coated in plastic resins that increased Chinese prisoners who were skilled in the material’s durability and strength. papermaking. These same prisoners shared In 1974, paperhangers formed their own their knowledge with those living in the Middle U.S.-based trade guild, the National Society of East. In the 10th century, the Arabs utilized Professional Paperhangers which expanded bamboo and wood, creating a very high quality focus to include paint and other wallcoverings of paper. and became the Wallcovering Installers The art of papermaking gained new ground Association in 2016. in Europe during the 12th century with prints commonly featuring religious themes and Pointed Toward Future Viability were called “helgen.” Before and after that, Remembering the slump in wallpaper from the wealthy hung tapestries over their walls to the early 1980s to recent years, some people ward off cold drafts and add color and beauty may think the wallcovering trade has a bleak to their dwellings. The oldest sample found of future; however, wallcovering remains a thriving helgen dates back to 1418. In 1481, King Louis business. Experts predict it will continue to XI of France gave wallpaper a shot in the arm grow because home and commercial interior with his commission of 50 rolls that he had decorating is in high demand. Market Watch transported from castle to castle. Magazine lists the top manufacturers in the Wallpaper as we consider it, however, did wallpaper industry, according to production, not exist until after the invention of the printing price, revenue, and market share: press in the mid-1400s. Still, it soon became ● Walker Greenbank Group apparent that hanging wallpaper was a skilled ● Brewster Home Fashions trade and, like all skilled trades, the workers ● Zambaiti Fashions needed a guild to represent their collective ● Shin Han Wallcovering interests. The first recorded trade guild for ● Marburg paperhangers was formed in France in 1599. ● Lily Color ● York Wallpapers Wallpaper Arrives in America ● S. Creation Wallpaper’s popularity continued over through ● Sangetsu Co., Ltd. the mid-1900s. ● Asheu. Schunk states that America experienced the One of the main objectives of commercial arrival of wallpaper in 1739. It was first printed wallcovering is to utilize high-quality paper August 2019 - Page 7 that is easily washed, tear-resistant, and long- puzzle to cover any amount of space. lasting. In addition to those qualities, wallpaper From bathrooms to kitchens to mansions to can add tactile dimension and acoustic benefits company headquarters, Romano’s creations through a variety of materials. Tri-kes describes offer a “red diamond” effect—simply stunning. the various types of commercial wallpaper: The price for Corian is $35 per square foot wood veneer, polyolefin, paper-backed vinyl, in white. Romano’s unique piece “The Great natural textile laminates, fabric-backed vinyl, Wave,’’ an indoor pool wall, is priced at $16,000 cork and cork vinyl, and acoustical materials. and covers 450 square feet. According to Diaz, Color, of course, plays a huge role in home Romano’s greatest work includes a 60-foot high decorating. Fashions change every season, wall created for Biolegend, a biotech company so it’s important that one choose a color that in San-Diego, California. the homeowner or company management will Developments in wallcoverings combined enjoy for years to come. Home Decor lists the with high-publicity designers foretell an exciting 10 hottest colors for wallcovering in 2019, with future for the industry: both manufacturers and an emphasis on clear, clean hues of green and installers. Angela Lee Wilson, owner of Wilson blue. Lee Interiors located in Richmond VA, has this New Material Comes on the Scene to say: “The wallcovering industry has a bright Jesus Diaz, writer for Fast Company, future by bringing beauty, balance, and clarity announced that California designer Mario to their clients.” Market Watch Magazine notes Romano created a new type of wallpaper made that the paperhanging industry will increase to from Corian, produced by Dupont. Corian $26,900 million by the close of 2025, which is allows for great texture, it can be touched good news for the WIA. with your hand, and you can cut out a single Wallcovering is a thriving business because uninterrupted design. Essentially its pieces can home and commercial interior decorating is in be carved using a CNC machine along with great demand. n other procedures to fit precisely like a big jigsaw

New Members New Members June – July 2019

Installers John Curran Wallcovering Walltech John Curran, Elmwood Park, IL Robert Perry, Durham, NC

Able Painting & Drywall, LLC Abode Couture, LLC Jerry Gorman, Baldwin, WI Kylee Sena, Ypsilanti, MI

Abode Couture, LLC Woodco Paint and Wallcoverings Olivia Heator, Ypsilanti, MI Christopher Woodie, Austin, TX

Wall Wizard Associate Member Scott McConnell, Media, PA Anstey Wallpaper Company David Hodgson, Loughborough, Leiseshure, HonBlue UK Dave Miklos, Honolulu, HI

August 2019 - Page 8 Becoming That Trusted Wallcovering Mentor In order to build a healthy relationship and mentor of-mouth must travel. For your advice to be millennials and Gen Z, you must first establish valued, the student must trust you. trust. Trust is defined as the firm belief in the Be a good listener. Being a good listener reliability, truth, ability, or strength of someone or involves being: active and sharing your something. The “Trust Factor” study revealed that experiences; incisive, which correlates to 84 percent of consumers would not engage with being smart and witty; concise; involved; and, a brand unless trust was established. interactive. Look for verbal and non-verbal signals Some interesting facts about Millennials and (body language). Showing your trainee that you’re Gen Z: an active listener earns you the right to move to ● Student loan debt is a major crisis. the next phase of trust. ● Student loans rank as number two when it Frame the Issue. Before any construction comes to the national debt; home mortgage project begins, the architects and contractors rank as number one. review their blueprints to see how they’re going ● 40% of Millennials will fail to pay back their to frame the structure. Framing starts by using loans by 2023. problem statements, hypotheses, and points of view. As you’re able to articulate concisely and ● Loan debt reaches across all demographics and age groups. prioritize your student’s problems, your value as a mentor or trusted advisor stands out. ● Gen Z planned on living with their parents Envisioning the solutions. The purpose after college. and 24% of Millennials plan on of envisioning is to jointly come up with all the residing with their parents between the ages of possible solutions to the problem and envision 20-30. what each would look like. Envisioning will always ● 82% of parents welcome their children back answer these three questions: home after college. ● What are we looking for? ● The average rent for Millennials living with their ● What will it look like? parents is $486.00 a month. ● How will we know when we get there? ● 56% of Millennials intend on staying with their A good question to ask the trainee at the parents for at least a year. beginning of the mentoring program is “What is ● 31% of youthful Millennials intend to move your purpose?” Purpose helps define what you’re back with their parents for at least two years. looking for by allowing the student to expand on It seems as if college is not the great milestone their dreams and skills, focusing on what is it that that Millennials and Gen Z expected it to be – or they do better than anyone else. were told it would be. With all this crisis going on, Next help them to identify measurable results how can you build a trusting relationship and fully (i.e, benchmarks and milestones) so you know mentor Millennials and Gen Z? when you’ve gotten there. Establish commitment. Make sure to create Major Keys on Building Trust a roadmap and that you and your trainee follow Know and listen to your students by it step by step. By getting your trainee to commit, engaging. Your trainee needs to feel that you you hold them accountable the same way they are the one who can solve their problems for hold you accountable. engagement to be successful; therefore, they’ll The purpose of the commitment stage is to be willing to follow through on your advice or hold each other accountable so that the vision counsel. You must constantly prove that you are comes to pass. The commitment stage requires open to hear their pain points and solve their honest conversations and candor, so stand your problems. ground, know when to give a little, be persistent, Emulate Valerie Jarret, who was President and understand the risk items involved. Barack Obama’s longest serving, trusted advisor. Once your trainee sees those results, you’ve In order to have repeat business, positive word- earned their trust. n

August 2019 - Page 9 Things to Consider Before Buying Wallpaper

According to John Holland’s theory of six work 3. Choose a Specific Pattern environment types, people who enjoy working Allison Lind, writer for The Spruce, argues that with their hands fall under the “realistic” when flaws are apparent in the walls and the category. This category encompasses client requests a level type of paper, it’s best to tradespeople such as paperhangers, use a wall liner as a foundation to even things carpenters, bricklayers, and painters. out. Lind also writes that paintable wallpaper Throughout history, these professionals falls under textured patterns, offering the room a created beauty when decorating, using their more contemporary feel. Flat patterns are more imagination, striking balance with skill, and detailed, giving the room a conservative look. adding clarity to various structures. Wallpaper creates beauty, balance, and clarity to a 4. Consider Moisture and Steam specific space. The idea of wallpapering is to Resistance create beauty, balance, and clarity to a specific Sims adds that while water-resistant wallpaper space. is available, not everyone will make that choice. To satisfy clients, there are things to She states, “Some customers will go for the consider before purchasing wallpaper. Before more confident and jazzy look as it pertains to you decide on a particular pattern, you want to smaller spaces like powder rooms.” assure yourself that you’re doing the right thing. Follow this advice to save time and money and 5. What About Children? be able to satisfy your clients. Sims notes, when walls are painted, recovering from crayon marks created by small children 1. The Floor Plan is easy. If they hang out in a certain room, it’s Amanda Sims, writer for Architectural Digest, best to use vinyl wallpaper and dark colors. suggests you consider both the layout and the She warns homeowners to be aware “there’s windows inside the room before starting your no way crayon marks made on elegant antique project. She notes that pointed shaped rooms wallpapers and natural fiber paper – like will be the most challenging to conquer. grasscloth – can be cleaned.”

2. Calculate the Full Wall Size 6. Selecting the Perfect Wallpaper According to Sims, no project can start without Lind offers some good advice for locating taking the exact measurements of the walls. quality wallpaper manufactures online. She She suggests being prepared to pay for high- recommends: end, quality wallpaper and smaller sheets in ● Design Public order to cover smaller spaces. The bigger the ● Tempaper space the more wall you have to cover. ● Ferm Living ● To gain accurate measurements: ● Graham & Brown ● Record the width by height each wall. ● Anthropologie ● Add all digits to equal square footage. ● Ballard Designs Lind also suggests checking your local area for ● Subtract big openings, doors, and windows. quality wallpaper stores. Examine the roll label for square for coverage Following this advice will save you time and and make sure coverage is greater than the money and will result in more happy customers. total square footage. n

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