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Fall INSTALLER.Indd Volume 45, Issue 3 Summer 2019 President’s Message 8 Reasons to Head to the Heartland By WIA President Mike DiGilio, C.P. When considering destination vacation sites, 6. Beer. The craft brew trend is nowhere more the Midwest doesn’t normally feature in visions evident in the nation than in Cincinnati, of exotic locales. However, those who ignore nicknamed “the Beer Capital of the World” the vast expanse of the Midwestern states miss in 1890. While Prohibition and other social out on a lot of great places and experiences. engineering initiatives nearly decimated the Following, in ascending order, are some options brewing culture, it’s back on the rise with that make the heartland truly the “heart of it all.” over 50 local breweries catering to every taste. You can even tour the lager tunnels 8. Sports. You’ve heard of the Cincinnati where barrels of beer were stored before the Reds (first professional baseball team in the advent of modern refrigeration. USA) and the Cincinnati Bengals. Who hasn’t? Whether you cheer professional 5. Food. Sure, every big city has gastronomic or collegiate sports, you can find it here: delights, but Cincinnati boasts goetta, NASCAR, soccer, horse racing, hockey, and Skyline Chili, and Graeter’s ice cream. more. If you’re more into pastries, check out the baked goods from Busken Bakery, Taste 7. Artwork. Few other cities add color and of Belgium, and Brown Bear Bakery. Or verve to their exterior walls like Cincinnati. imagine yourself accompanying Willy Wonka Through public service ventures like with a factory tour of Doscher’s Candy Co. ArtWorks Cincinnati, downtown has over 100 murals contributing to 12,000 public 4. The Hall of Justice…er…Union Terminal. and private art projects. While you’re visiting If you were a cartoon-watching kid in the Cincinnati, sign up for one of the popular 1970s, then you remember the Justice mural tours and maybe find some inspiration League and the imposing edifice from which you can apply to your clients’ walls. they operated. Apparently, that was in a former train station built in the iconic Art Deco style. Today it’s a fascinating museum INSIDE THIS ISSUE Color Psychology Part 1: The Best Colors to Generate Sales ........................................3 Tips for Handling Digital Communication With Clients ..........5 Exotic Wallpaper Sources .....................................................6 Where is the Wallcovering Industry Heading? ......................7 New Members .......................................................................8 Becoming That Trusted Wallcovering Mentor .......................9 Things to Consider Before Buying Wallpaper ......................10 Cincinnati Reds spring training. Photo by Kurt Krejny from FreeImages. from Kurt Krejny by Photo spring training. Cincinnati Reds August 2019 - Page 1 Union Station on Wikimedia Commons. Lions snoozing at the Cincinnati Zoo. Photo by Shireah Ragnar on Unsplash. paying tribute to the legacy of transportation every year about the many species that and showcasing galleries of world class art. share our planet. The zoo currently exhibits The Art Deco feel isn’t your imagination, more than 500 animal and 3,000 plant either. The sleek style permeates buildings species, making it one of the largest in the like Carew Tower and The Palm Court USA. throughout Cincinnati. 1. 2019 WIA Convention. This year’s 3. Rookwood Pottery Company. Products convention pays tribute to the strong made by this 130-year old company and still-thriving tradition of arts and showcase factory-scale artisan pottery that craftsmanship by heading to the heart of make antique dealers drool. If you haven’t the arts and crafts culture at the Hilton seen an episode of Antiques Road Show, Netherland Plaza in Cincinnati, Ohio. tune in. You’ll surely find a mention of Luxuriate in 1930s French Art Deco, dine at Rookwood Pottery. You might even be able to the Orchids at Palm Court (Ohio’s only AAA turn it into a drinking game. Five-Diamond and Forbes Four Star-rated restaurant), and explore all that Cincinnati’s 2. Cincinnati Zoo and Botanical Garden. vibrant downtown has to offer. While Founded in 1873 on just 65 acres, the you’re soaking up the best of the Midwest, Cincinnati Zoo has become a world-class immerse yourself in 50- and 25-minute conservator of endangered wildlife while sessions focusing on the skills wallcovering educating and informing 1.5 million visitors installers need to operate as both craftsmen and businessmen. Topics range from social media to pasting machines. Attendees may select TheINSTALLER one 50-minute and two 25-minute Volume 44, Issue 3 • August 2019 sessions per day. Download the agenda for more information. The Installer is published bi-monthly by OFFICERS the Wallcovering Installers Association. President: Michael DiGilio, C.P. I can’t stress enough how excited we Vice President: Steven Kaye, C.P. Contact the WIA: are to host the 2019 WIA Convention Treasurer: Heidi Wright Mead, C.P. (800) 254-6477 Secretary: Gary Lucas, C.P. in Cincinnati, Ohio. Combined with an [email protected] Past President: Vincent LaRusso, C.P. www.wallcoveringinstallers.org incredible program featuring the very NATIONAL ASSOCIATE CHAIR best installers in our trade and hands- EXECUTIVE VICE PRESIDENT Greg Laux, MDC Wallcoverings on workshops to send attendees home Nancy Terry REGION DIRECTORS with new skills – not just knowledge THE INSTALLER EDITOR Central: Susan Macuna, C.P. – this convention will make everyone Jennifer Curtis, C.P. West: Dennis George, C.P. Northeast: Dave Adams glad they headed to the Heartland. Mid-Atlantic: Shelley Wilkins Feel free to contact me with any South: Michael King questions or the WIA office at info@ wallcoveringinstallers.org. n August 2019 - Page 2 Color Psychology Part 1: The Best Colors to Generate Sales With Karen M. Smith The 4th quarter (November 2019) issue of The Installer will continue this topic with Color Psychology Part II. Stay tuned! According to consumer excitement. It’s the number one psychology, colors highly affect color for holding a person’s your mood. Remember the attention and generating sales. last time you saw a rainbow? To support that statement, retail Did you stand there in awe financials show that sales on of one of nature’s greatest red roses and red boxes of miracles? How did you feel? candy go through the roof on Happy? Sad? Excited? Calm? Valentine’s Day. Restaurants are Relaxed? You probably felt filled to capacity, and liquor store different emotions at the time. owners smile all the way to the bank. Each and every one of the colors inside Speaking of banks, Bank of America uses a rainbow is significant. Significance is what a combination of red and blue in their logo. motivates a client who requests a specific color Moreover, high-end wallpaper manufacturers and/or pattern for a certain room for a unique like Borderline and Baker-Lifestyle use gray purpose. Colors and wallcovering go hand in on their websites: gray signifies formality, hand. sophistication, and a conservative attitude. Light While some people may think colors have grays contain some of the character traits of nothing to do with influencing human emotions, white. While others, such as Amara and Armani- research shows color has a strong influence on Casa, choose only black. Boussac takes the altering a person’s mood, holding their attention, approach of the combination of black and gray and generating sales. on their website. Following are some interesting facts on color Colors are significant when it comes to mood changes: increasing revenue. The top color for holding ● Colors influence the perception of authority a person’s attention and generating revenue is and trustworthiness. Black represents red. Maybe this is why “Things Go Better with authority; blue connotes trustworthiness. Coke.” Coca-Cola reported a whopping $8.020 Priests wear black and the WIA banner uses billion in revenue as of March 2019, a 5.17 blue. percent increase year over year. Blue confers trust. U.S. Postal Service ● Colors make us more powerful and quicker. workers, and many policemen wear blue Runners who wear red have greater wins uniforms, signifying trust. It’s the second best than those who wear different colors. color to use for holding people’s attention and ● Colors provoke physical responses. Seeing generating revenue: it signifies loyalty and that red or neon yellow fire truck coming your trustworthiness. Ever wonder why Lowe’s, way gets your heart racing. Citibank, Progressive Insurance, and LinkedIn ● Colors change your perspective on times chose the color blue as the background for their and dates and influence buying habits. Think logo? Their sales figures support that decision: about the colors associated with liturgical ● Lowe’s net earnings for 2018 was reported at seasons and holidays. Valentine’s Day is a $1.5 billion. As of June 2019, Citibank capital good example. stands at $3.95 million. ● The annual 2018 report for Progressive What Colors Signify Insurance reads $31.979 billion, a jump of Red signifies passion, strong desire, and 19.15 % from 2017. August 2019 - Page 3 ● During 2018, data shows that LinkedIn Yahoo!, Cadbury, and FedEx. Sometimes earnings increased during the second famous, high-end paying clients will order quarter in a row and totaled $1.46 billion. customized wallcovering from Italy, which may The third best color for holding a person’s arrive by FedEx which reported gross earnings attention and generating sales is pink. of $65.5 billion According to experts, pink signifies having for 2018. fun and being completely female. Many Now gold, craftsmen use battery operated hand tools, the seventh and Everready batteries represented by the color in pink-furred Energizer Bunny are considered paperhanging, to be top-of-the-line. mesmerises its Energizer battery sales onlookers and went from $1,516.7 rakes in sales.
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