European Energy Industry Business Strategies
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Elsevier Global Energy Policy and Economics Series European Energy Industry Business Strategies Editor: Atle Midttun Elsevier Science Internet Homepage http: / /www.elsevier.nl (Europe) http: / /www.elsevier.com (America) http://www.elsevier.co.jp (Asia) Consult the Elsevier homepage for full catalogue information on all books, journals and electronic products and services. 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Energy industries - European Unlon countries 2. Energy industries - Government policy - European Un~oncountries 3. Energy industr~es- Deregulation - European Un~oncountries I. T~tle 333 7'9'094 ISBN 0-08-043631-5 Library of Congress Cataloging in Publication Data Midttun, Atle, 1952- European Energy [ndustry Business Strategies / Atle Midttun. p. cm. - (Elservier global energy policy and economics series) ISBN 0-08-043631-5 (hardcover) 1. Electric industries - Europe. 2. Electric industries - Deregulation - Europe. 3. Deregulat~on- Europe. I. Title. 11. Series HD9697.A3 E856 2001 333 793'2'094-dc21 00-064681 CIP ISBN: 0 08 043631 5 @ The paper used in this publication meets the requirements of ANSI/NISO 2.39.48-1992 (Permanence of Paper). Printed in The Netherlands. Contents Preface vii About the Contributors ix Introduction XV I. Perspectives on Commercial Positioning in the Deregulated European Electricity Markets Atle Midttun 11. Nordic Business Strategies Atle Midttun, Joar Handeland, Jan Terje Henriksen, Augusto R. Micola and Terje Omland 111. Corporate Strategies in the British Electricity Supply Industry Steve Thomas IV. Dutch Business Strategies Under Regime Transition Maarten J. Arentsen, Jan Willem Fabius and Rolf W. Kiinneke V. Corporate Strategies in the German Electricity Supply Industry: From Alliance Capitalism to Diversification Lutz Mez VI. Change and Sustainability in the French Power System: New Business Strategies and Interests versus the New Relaxed Status Quo Lionel Cauret VII. Business Strategies Evolving in Response to Regulatory Changes in the US Electric Power Industry John L. Jurewitz VIII. New Strategies for Power Companies in Brazil Mauricio Tiommo Tolmasquim, lost Claudio Linhares Pires and Luis Pinguelli Rosa IX. Strategic Development and Regulatory Challenges in West-European Electricity Markets Atle Midttun, Jan Terje Henrikserr arzd Augusto R. Micola Subject lndex This Page Intentionally Left Blank vii Preface This book on business strategies in the energy industry is a follow up of a publication entitled European Electricity Systems in Transition *. After studying the de-regulation process at the national and European level, the next logical step was to take a closer look at the business strategies that have developed in the new liberalising markets. Like the previous, this book is also based on national case studies, un- dertaken by energy specialists in each country. It is our hope that this joint effort has served to pinpoint core strategic issues facing the electric- ity and energy industry today. However, we have also wished to focus on some of the major challenges facing national regulators and decision- makers in the wake of strategic moves by energy industry. We are grateful to the Norwegian Research Council for funding the Nordic studies as well as supporting the publication of this book. * Published by Elsevier Science, 1997, ISBN 0-08-042994-7 vii This Page Intentionally Left Blank ix About the Contributors Jan Willem FABIUS graduated in 1969 from the Leiden University in the Netherlands with a Masters Degree in Law and a Bachelors Degree in Information Technology. Mr Fabius hold positions for more than 20 years as managing director of a German Gas Trading Corporation (PAM Gas GmbH, 1977-1985)) and a Dutch Utility (EDON nv, 1985-1997). From 1997 on Mr Fabius is managing partner of “European Energy Consult” in the Netherlands. European Energy Consult advises foreign companies about the Dutch energy sector. His research focuses on the emerging lib- eralisation of the gas and electricity market in the Netherlands and in Europe, such as strategic positioning, business development, new prod- ucts and services and power trade. Jan Terje HENRIKSEN works as research assistant at the Norwegian School of Management, BI. In addition, he is currently writing a Thesis for the completion of his MSc in Energy Management at the same insti- tution. He has also carried out studies at the Energy and Resources Group of the University of California at Berkeley and holds a Bachelor degree in Mechanical Engineering from the Oslo College of Engineering, speciali- zation in Offshore Engineering Design. Jose Claudio Linhares PIRES holds a Ph-D in Economics from the IE- UFRJ (Institute of Economics of the Federal University of Rio de Janeiro) with a focus on the restructuring and regulation of energy and telecom- munications industries. He is consultant of the United Nations Develop- ment Program (UNDP) in the Brazilian National Development Bank (BNDES) where he has been producing several papers about the regula- tion and restructuring of infrastructure sectors in Brazil. He is also the author of many articles and book chapters about these topics. Professor Luiz Pinguelli ROSA is a Full Professor and presently the