! The!'Acceptability'!Of!Skype!Mediated

Total Page:16

File Type:pdf, Size:1020Kb

! The!'Acceptability'!Of!Skype!Mediated ! ! The!‘acceptability’!of!Skype!mediated!Speech!and!Language!Therapy! provision!to!school!aged!language!impaired!children! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! Rebecca!Alison!Matthews! ! UCL! ! Doctorate!in!Clinical!Communication!Science! 1! ! Declaration! ! I,!Rebecca!Alison!Matthews,!confirm!that!the!work!presented!in!this!thesis!is!my!own.!! Where!information!has!been!derived!from!other!sources,!I!confirm!that!this!has!been! indicated!in!the!thesis.! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! Signed:! Date:!8th!June!2014! 2! ! Abstract! ! There!is!high!demand!for!Speech!and!Language!Therapy!but!even!with!initiatives!to! address!the!shortage!of!therapists,!Speech!and!Language!Therapy!services!struggle!to! satisfy!demand!O!teleOtechnology!could!be!a!solution.!!A!Speech!and!Language!Therapy! service! for! a! paediatric! caseload! using! a! desktop! videoOconferencing! system! (Skype)! was!established.!!A!pilot!study!with!three!participants!determined!the!feasibility!of!the! Skype!Speech!and!Language!Therapy!service!and!trialled!measures!of!clinical!activity,! therapistOchild! interaction,! technological! utility,! and! costs.! ! Eleven! participants! aged! between!7!and!14!years!with!varying!therapy!needs!took!part!in!the!main!study.!!Each! received!a!mix!of!faceOtoOface!(F2F)!and!Skype!Speech!and!Language!Therapy!over!the! ten!session!trial!period.!!Data!were!collected!for!every!session!using!a!session!profile;! adults!supporting!the!children!were!asked!for!their!views!using!a!questionnaire!at!the! beginning!and!end!of!the!trial;!the!child!participants!were!interviewed!after!the!trial! period! was! over;! one! F2F! and! one! Skype! session! was! video! recorded! for! each! participant;! work! activity! was! recorded! along! with! identifiable! costs! of! the! F2F! and! Skype!Speech!and!Language!Therapy!sessions!!!! ! The! level! of! clinical! activity! was! equivalent! between! F2F! and! Skype! Speech! and! Language! Therapy! sessions,! with! parents! reporting! positive! views! concerning! Skype! intervention,! and! growing! acceptance! of! Skype! interaction.! !The! analysis! of! the! therapistOchild!interaction!showed!broadly!similar!patterns!between!the!Skype!and!F2F! sessions,!with!the!exception!on!the!use!of!requests,!clarifications,!acknowledgements! and! confirmations! where! differences! were! observed.! ! Technological! utility!was! acceptable! with! minimal! audio! and! visual! distortions.! ! Costs! for! Skype! Speech! and! Language! Therapy! were! substantially! lower! than! the! F2F! sessions.! !This! research! showed! that,! for! the! families! participating! in! this! research,! Speech! and! Language! Therapy!services!delivered!using!teleOtechnology!can!provide!an!acceptable!alternative! to!F2F!intervention.!! ! ! 3! ! Table!of!Contents! ! Declaration! ! ! ! ! ! ! ! ! ! 2! ! Abstract! ! ! ! ! ! ! ! ! ! 3! ! List!of!Tables! ! ! ! ! ! ! ! ! ! 9! ! List!of!Figures! ! ! ! ! ! ! ! ! ! 11! ! Acknowledgements! ! ! ! ! ! ! ! ! 15! ! Chapter!1! Introduction! ! ! ! ! ! ! ! 16! !! ! 1.1! Acceptability!for!a!Speech!and!Language!Therapy!! ! ! service!using!Skype! ! ! ! ! ! ! 16! ! 1.2! Research!Questions! ! ! ! ! ! ! 17! ! 1.3! Research!Design! ! ! ! ! ! ! 18! ! 1.4! Research!Method! ! ! ! ! ! ! 19! ! 1.5! Research!Results! ! ! ! ! ! ! 20! ! 1.6! Conclusion! ! ! ! ! ! ! ! 20! ! Chapter!2! Literature!Review! ! ! ! ! ! ! 22! ! ! 2.1! Current!Issues!Delivering!Speech!and!Language!Therapy!! ! ! Services!in!the!UK! ! ! ! ! ! ! 22! ! ! 2.1.1! Size!of!Profession! ! ! ! ! !!!! 22 ! ! 2.1.2! Size!of!Service!Demand! ! ! ! ! 23 ! ! 2.1.3! Service!Delivery!Solutions! ! ! ! ! 23 ! ! 2.1.4! Personnel!Retention! ! ! ! ! ! 24 ! 2.2! TeleOtechnology! ! ! ! ! ! ! 25 ! ! 2.2.1! TeleOmedicine!! ! ! ! ! ! 26 ! ! 2.2.2! Service!Activity!using!TeleOtechnology! ! ! 27 ! ! 2.2.3! Descriptive!Terminology! ! ! ! ! 26 ! 2.3! The!Experience!of!Other!Health!Professions!!! ! ! 28 ! ! Using!TeleOtechnology! ! ! ! ! ! ! ! 2.3.1! Identified!Benefits! ! ! ! ! ! 28 ! ! 2.3.2! Identified!Drawbacks! ! ! ! ! ! 29 ! ! 2.3.3! Addressing!the!Drawbacks! ! ! ! ! 29! ! 2.4! TeleOtechnology!use!to!provide!Speech!and!Language!Therapy! 30! ! ! 2.4.1! Locating!the!Literature! ! ! ! ! 32! ! ! ! 2.4.1.1!Establishing!Criteria!for!Inclusion!in!this!Literature! ! ! ! ! ! Review!! ! ! ! ! ! 32! ! ! 2.4.2! Overview!of!TeleOtechnology!used!to!provide!! ! ! ! Speech!and!Language!Therapy! ! ! ! 33! ! ! ! 2.4.2.1!Range!of!teleOtechnology!used! ! ! 34! ! ! ! 2.4.2.2!Range!of!client!groups!and!service!activity! ! 35! ! !2.5! Evaluation!of!Speech!and!Language!Therapy!Services!! ! ! using!teleOtechnology!! ! ! ! ! ! 43! 4! ! ! ! 2.5.1! Feasibility! ! ! ! ! ! ! 44! ! ! 2.5.2! Acceptability! ! ! ! ! ! ! 45! ! ! 2.5.3! Cost! ! ! ! ! ! ! ! 46 ! 2.6! Appraisal!of!the!Research! ! ! ! ! ! 47! ! 2.6.1! Methods!used!by!other!research!into!Speech!! ! ! and!Language!Therapy!provided!using!teleOtechnology! 47! ! ! 2.6.2! Drawbacks!with!the!Research!Methods!used! ! 51! ! ! ! 2.6.2.1!Specific!Measures! ! ! ! ! 51! ! 2.7! Factors!impacting!on!the!use!of!teleOtechnology!to!provide!! ! ! ! Therapy! ! ! ! ! ! ! ! 54! 2.7.1! American!Therapist!View!of!TeleOtechnology! ! 54 ! 2.7.2! Professional!Barriers! ! ! ! ! ! 55 ! 2.7.3! Technology!Barriers!! ! ! ! ! ! 56 ! 2.7.4! Clinical!Barriers! ! ! ! ! ! 56 ! ! 2.7.4.1!Interaction!and!Rapport! ! ! ! 56 ! ! 2.7.4.2!Time! ! ! ! ! ! ! 59 ! 2.7.5! Cost!Barriers! ! ! ! ! ! ! 60! ! 2.8! A!UK!Survey!of!Therapist!Working!Practice!and!Attitude!to!the! ! ! use!of!TeleOtechnology!to!provide!Speech!and!Language!Therapy! 60! ! ! 2.8.1! Survey!Methodology! ! ! ! ! ! 61! ! ! ! 2.8.1.1!Participant!Recruitment! ! ! ! 61! ! ! ! 2.8.1.2!Survey!Design!Measure! ! ! ! 62! ! ! 2.8.2! UK!Therapist!Working!Practice! ! ! ! 63! ! ! 2.8.3! UK!Therapist!Knowledge!and!Attitude!to!! ! ! ! videoOconferencing! ! ! ! ! ! 65! ! 2.9! Conclusion! ! ! ! ! ! ! ! 66! 2.9.1! Acceptability!from!the!Therapist!Perspective! ! 67! ! Chapter!3! Designing!a!Speech!and!Language!Therapy!Service!! ! ! Delivered!Using!Skype! ! ! ! ! ! 70! ! ! ! 3.1! Location! ! ! ! ! ! ! ! 70! ! 3.2! Caseload! ! ! ! ! ! ! ! 71! ! ! 3.2.1! Age! ! ! ! ! ! ! ! 71! ! ! 3.2.2! Medical!Aetiologies! ! ! ! ! ! 72! ! ! 3.2.3! Communication!Impairments!Treated!! ! ! 72! ! 3.3! Speech!and!Language!Therapy!Intervention!Offered! ! 73! ! 3.4! Practice!Activity! ! ! ! ! ! ! 74! ! 3.5!! Practice!Improvement! ! ! ! ! ! 75! ! 3.6! Issues!to!Address!for!Speech!and!Language!Therapy!Service!! ! ! using!videoOconferencing!! ! ! ! ! ! 76! ! ! 3.6.1! Professional!Issues! ! ! ! ! ! 76! ! ! 3.6.2! TeleOtechnology!Issues! ! ! ! ! 78! ! ! ! 3.6.2.1!VideoOconferencing!Systems! ! ! ! 78! ! ! ! 3.6.2.2!Protocols! ! ! ! ! ! 79! ! ! ! 3.6.2.3!Training! ! ! ! ! ! 80! ! ! 3.6.3! Clinical!Issues! ! ! ! ! ! ! 80! ! ! ! 3.6.3.1!Patient!Suitability! ! ! ! ! 80! ! ! ! 3.6.3.2!Session!Format! ! ! ! ! 81! 5! ! ! ! ! 3.6.3.3!Clinical!Administration!of!Sessions! ! ! 82! ! ! ! 3.6.3.4!Clinical!Equipment! ! ! ! ! 82! ! ! ! ! 3.6.3.4.1&Equipment&Adaptation& & & 83& & & & & 3.6.3.4.2&Equipment&Management&&& & & 85& & & & & 3.6.3.4.3&Infra&Structure& & & & 85& & & & & 3.6.3.4.4&Reward&Adaptation&& & & 86& ! ! 3.6.4! Cost!Issues! ! ! ! ! ! ! 87! ! ! ! 3.6.4.1!TeleOtechnology!Equipment! ! ! ! 87! ! ! ! 3.6.4.2!Clinical!Materials!Management! ! ! 88! ! ! ! 3.6.4.3!Session!Charges! ! ! ! ! 88! ! 3.7! Conclusion! ! ! ! ! ! ! ! 89! ! Chapter!4! Methods! ! ! ! ! ! ! ! 90! ! 4.1! Research!Design! ! ! ! ! ! ! 90! 4.2! Pilot!Study! ! ! ! ! ! ! ! 92! 4.3! Participants! ! ! ! ! ! ! ! 94! ! ! 4.3.1! Participant!Selection!! ! ! ! ! ! 94! ! ! 4.3.2! Inclusion!Criteria! ! ! ! ! ! 95! ! ! 4.3.3! Participant!Invitation!Process!! ! ! ! 96! ! ! 4.3.4! Participant!Background! ! ! ! ! 97! ! ! 4.3.5! Participants!not!recruited! ! ! ! ! 104! ! ! 4.3.6! Session!Attendance!and!Drop!Out! ! ! ! 105! 4.4!! Measures! ! ! ! ! ! ! ! 106! ! ! 4.4.1! Development!of!Session!Profile!Measure! ! ! 106! ! ! ! 4.4.1.1!Clinical!Activity!! ! ! ! ! 107! ! ! ! 4.4.1.2!Technology! ! ! ! ! ! 107! ! ! ! 4.4.1.3!Participation! ! ! ! ! ! 108! ! ! ! 4.4.1.4!!Therapist!Work!Activity/Cost!! ! ! 109! ! ! 4.4.2! Session!Profile!Summary! ! ! ! ! 111! ! ! 4.4.3! Development!of!Questionnaire!Measure! ! ! 115! ! ! 4.4.4! Questionnaire!Scoring! ! ! ! ! 118! ! ! 4.4.5! Development!of!the!Child!Interview!Measure! ! 119! ! ! 4.4.6! Development!of!Interaction!Measure! ! ! 122! ! ! ! 4.4.6.1!Video!Recording!Process! ! ! ! 123! ! ! ! 4.4.6.2!Development!of!Transcription!and!! Discourse!Coding!Process! ! ! ! 124! 4.5! Procedures! ! ! ! ! ! ! ! 132! ! ! 4.5.1! Session!Profile,!Questionnaires!and!Interview!Measures!! Data!Collection! ! ! ! ! ! 134! ! ! 4.5.2! Interaction!Measure!Data!Collection!! ! ! 136! ! ! 4.5.3! Data!Storage! ! ! ! ! ! ! 138! ! Chapter!5! Results!! ! ! ! ! ! ! ! 139! ! ! 5.1! Session!Profile!Results! ! ! ! ! ! 139! ! ! 5.1.1! Clinical!Activity! ! ! ! ! ! 140! ! ! 5.1.2! Technology! ! ! ! ! ! ! 140! ! ! 5.1.3! Participation! ! ! ! ! ! ! 142! 6! ! ! ! 5.1.4! Cost! ! ! ! ! ! ! ! 143! ! 5.2! Questionnaire!Results!! ! ! ! ! ! 145! ! ! 5.2.1! Computer!Competence! ! ! ! ! 145! ! ! 5.2.2! Pre!and!Post!Views!of!Skype!Therapy! ! ! 146! ! ! 5.2.3! Pre!and!Post!Views!on!the!Skype!Technology!! ! 148! ! ! 5.2.4! Pre!and!Post!Views!on!the!interaction!in!the!Skype!! ! ! ! Therapy!! ! ! ! ! ! ! 149! ! ! 5.2.5! Pre!and!Post!Views!on!Clinical!Activity!! ! ! 150! ! ! 5.2.6! Acceptance!of!the!Skype!Therapy!Sessions! ! ! 151! ! ! 5.2.7! Expanded!Questionnaire!Answers! ! ! ! 152! ! 5.3! Child!Interview!Results! ! ! ! ! ! 155! ! ! 5.3.1!! Child!Participant!Computer!Competence!
Recommended publications
  • Volume 4 the Many-Splendored Society
    Volume 4 The Many-Splendored Society: The Pursuit of Knowledge First edition This book describes how science became an independent realm of society. We also describe its contemporary nature and its relations to other realms, including those pursuing journal- istic, religious, political, and economic ends. This book stands alone, and one can read it by itself. It serves also as the fourth installment to a larger work in seven volumes about social theory and about a many-splendored society that is within human reach. To Karin Busch Zetterberg Also by Hans L Zetterberg On Theory and Verification in Sociology (also in Spanish, Japanese, and Swedish) Social Theory and Social Practice Arbete, livsstil och motivation Museums and Adult Education (also in French) Sexual Life in Sweden (translated and introduced by Graham Fennell) Det osynliga kontraktet (with Karin Busch and others) The World at Work (with main author Daniel Yankelovich and others) Before and Beyond the Welfare State. Three Lectures Sociologins följeslagare Sociological Endeavor. Selected Writings (edited by Richard Swedberg and Emil Uddhammar) Vårt land — den svenska socialstaten (with Carl Johan Ljungberg) Zetterberg texter (edited by Roland Poirier Martinsson) Published and planned volumes of “The Many-Splendored Society” Volume 1. Surrounded by Symbols, 2009, 3rd ed 2013, chapters 1-5 Volume 2. An Edifice of Symbols, 2010, 3rd ed 2013, chapters 6-10 Volume 3. Fueled by Symbols, 2010, 3rd ed 2013, chapters 11-17 Volume 4, The Pursuit of Knowledge, 2013, chapters 18-28 (the present book) Volume 5 The Pursuit of Beauty, Sacredness and Virtue Volume 6. The Pursuit of Wealth and Order Volume 7.
    [Show full text]
  • Proposal of an Automated Mission Manager for Cooperative Autonomous Underwater Vehicles
    applied sciences Article Proposal of an Automated Mission Manager for Cooperative Autonomous Underwater Vehicles Néstor Lucas Martínez * , José-Fernán Martínez-Ortega, Jesús Rodríguez-Molina and Zhaoyu Zhai Departamento de Ingeniería Telemática y Electrónica (DTE), Escuela Técnica Superior de Ingeniería y Sistemas de Telecomunicación (ETSIST), Universidad Politécnica de Madrid (UPM), C/Nikola Tesla, s/n/, 28031 Madrid, Spain; [email protected] (J.-F.M.-O.); [email protected] (J.R.-M.); [email protected] (Z.Z.) * Correspondence: [email protected]; Tel.: +34-910-673-499 Received: 1 January 2020; Accepted: 21 January 2020; Published: 25 January 2020 Featured Application: Mission management for cooperative autonomous robotics. Abstract: In recent years there has been an increasing interest in the use of autonomous underwater vehicles (AUVs) for ocean interventions. Typical operations imply the pre-loading of a pre-generated mission plan into the AUV before being launched. Once deployed, the AUV waits for a start command to begin the execution of the plan. An onboard mission manager is responsible for handling the events that may prevent the AUV from following the plan. This approach considers the management of the mission only at the vehicle level. However, the use of a mission-level manager in coordination with the onboard mission manager could improve the handling of exogenous events that cannot be handled fully at the vehicle level. Moreover, the use of vehicle virtualization by the mission-level manager can ease the use of older AUVs. In this paper, we propose a new mission-level manager to be run at a control station.
    [Show full text]
  • Directory Content Meets Wireless Locator
    Interactive Local Media Advisory VoIP: Clicks, Calls and the New Telephony Infrastructure Analyst: Michael Boland with Greg Sterling Document: ILM Advisory #05-10 Date: 10/4/05 Summary: The implications of mainstream adoption of VoIP as an alternative to traditional phone service are significant for consumers, advertisers, telcos and the Internet mega-brands that are quickly transforming into diversified media and communications providers. Expansion of call tracking, increased proliferation of pay- per-phone-call (PPCall) and the degradation of the listings database are some of the potential long-term effects of VoIP penetration. Estimates for adoption in the U.S. and Europe range from roughly 12 million to more than 20 million users by 2009. In realistically assessing VoIP’s outlook, one needs to consider what would motivate mainstream consumers to adopt it at the expense of traditional phone service (i.e., price, features). Another factor to consider is that VoIP requires a broadband connection and thus depends on further proliferation of high-speed access. Regardless, VoIP is no longer the stuff of IT trade publications; it is an emerging alternative telephony infrastructure. The question is, how far and how quickly will it penetrate? Suddenly, and somewhat strangely, Voice over Internet Protocol (VoIP) is front-page news. The announced purchase of Luxembourg-based VoIP provider Skype Technologies SA by eBay, the launches of Google Talk and AOL’s TotalTalk, and the earlier acquisitions of Teleo by Microsoft and PC-to-phone service provider Dialpad by Yahoo! have created a climate of publicity and speculation about the rollout of next- generation telephony services and new or expanded ad models built on VoIP networks.
    [Show full text]
  • Microsoft Corporation
    A Progressive Digital Media business COMPANY PROFILE Microsoft Corporation REFERENCE CODE: 8ABE78BB-0732-4ACA-A41D-3012EBB1334D PUBLICATION DATE: 25 Jul 2017 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED Microsoft Corporation TABLE OF CONTENTS TABLE OF CONTENTS Company Overview ........................................................................................................3 Key Facts.........................................................................................................................3 Business Description .....................................................................................................4 History .............................................................................................................................5 Key Employees .............................................................................................................26 Key Employee Biographies .........................................................................................28 Major Products & Services ..........................................................................................35 SWOT Analysis .............................................................................................................36 Top Competitors ...........................................................................................................44 Company View ..............................................................................................................45
    [Show full text]
  • Satellite Communications in the New Space
    IEEE COMMUNICATIONS SURVEYS & TUTORIALS (DRAFT) 1 Satellite Communications in the New Space Era: A Survey and Future Challenges Oltjon Kodheli, Eva Lagunas, Nicola Maturo, Shree Krishna Sharma, Bhavani Shankar, Jesus Fabian Mendoza Montoya, Juan Carlos Merlano Duncan, Danilo Spano, Symeon Chatzinotas, Steven Kisseleff, Jorge Querol, Lei Lei, Thang X. Vu, George Goussetis Abstract—Satellite communications (SatComs) have recently This initiative named New Space has spawned a large number entered a period of renewed interest motivated by technological of innovative broadband and earth observation missions all of advances and nurtured through private investment and ventures. which require advances in SatCom systems. The present survey aims at capturing the state of the art in SatComs, while highlighting the most promising open research The purpose of this survey is to describe in a structured topics. Firstly, the main innovation drivers are motivated, such way these technological advances and to highlight the main as new constellation types, on-board processing capabilities, non- research challenges and open issues. In this direction, Section terrestrial networks and space-based data collection/processing. II provides details on the aforementioned developments and Secondly, the most promising applications are described i.e. 5G associated requirements that have spurred SatCom innovation. integration, space communications, Earth observation, aeronauti- cal and maritime tracking and communication. Subsequently, an Subsequently, Section III presents the main applications and in-depth literature review is provided across five axes: i) system use cases which are currently the focus of SatCom research. aspects, ii) air interface, iii) medium access, iv) networking, v) The next four sections describe and classify the latest SatCom testbeds & prototyping.
    [Show full text]
  • Microsoft from Wikipedia, the Free Encyclopedia Jump To: Navigation, Search
    Microsoft From Wikipedia, the free encyclopedia Jump to: navigation, search Coordinates: 47°38′22.55″N 122°7′42.42″W / 47.6395972°N 122.12845°W / 47.6395972; -122.12845 Microsoft Corporation Public (NASDAQ: MSFT) Dow Jones Industrial Average Type Component S&P 500 Component Computer software Consumer electronics Digital distribution Computer hardware Industry Video games IT consulting Online advertising Retail stores Automotive software Albuquerque, New Mexico Founded April 4, 1975 Bill Gates Founder(s) Paul Allen One Microsoft Way Headquarters Redmond, Washington, United States Area served Worldwide Key people Steve Ballmer (CEO) Brian Kevin Turner (COO) Bill Gates (Chairman) Ray Ozzie (CSA) Craig Mundie (CRSO) Products See products listing Services See services listing Revenue $62.484 billion (2010) Operating income $24.098 billion (2010) Profit $18.760 billion (2010) Total assets $86.113 billion (2010) Total equity $46.175 billion (2010) Employees 89,000 (2010) Subsidiaries List of acquisitions Website microsoft.com Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions. Established on April 4, 1975 to develop and sell BASIC interpreters for the Altair 8800, Microsoft rose to dominate the home computer operating system (OS) market with MS-DOS in the mid-1980s, followed by the Microsoft Windows line of OSes. Microsoft would also come to dominate the office suite market with Microsoft Office. The company has diversified in recent years into the video game industry with the Xbox and its successor, the Xbox 360 as well as into the consumer electronics market with Zune and the Windows Phone OS.
    [Show full text]
  • Microsoft Corporation
    Microsoft Corporation General Company Information Address One Microsoft Way Redmond, WA 98052-6399 United States Phone: 425 882-8080 Fax: 425 936-7329 Country United States Ticker MSFT Date of Incorporation June 1981 , WA, United States Number of Employees 89,000 (Approximate Full-Time as of 06/30/2010) Number of Shareholders 138,568 (record) (as of 07/20/2010) Company Website www.microsoft.com Annual Meeting Date In November Mergent Dividend Achiever No Closing Price As of 02/18/2011 : 27.06 02/20/2011 1 Mergent, Inc. Microsoft Corporation Business Description Industry Internet & Software NAICS Primary NAICS: 511210 - Software Publishers Secondary NAICS: 334119 - Other Computer Peripheral Equipment Manufacturing 423430 - Computer and Computer Peripheral Equipment and Software Merchant Wholesalers 541519 - Other Computer Related Services SIC Primary SIC: 7372 - Prepackaged software Secondary SIC: 3577 - Computer peripheral equipment, nec 7379 - Computer related services, nec Business Description Microsoft is engaged in developing, manufacturing, licensing, and supporting a range of software products and services for several computing devices. Co.'s software products and services include operating systems for personal computers, servers, and intelligent devices; server applications for distributed computing environments; information worker productivity applications; business and computing applications; software development tools; and video games. Co. also provides consulting and product and application support services, as well as trains and certifies computer system integrators and developers. In addition, Co. designs and sells hardware including the Xbox 360 gaming and entertainment console and accessories, the Zune digital music and entertainment device and accessories, and Microsoft personal computer (PC) hardware products. Co. operates through five segments.
    [Show full text]
  • When You Advertise in the Yellow Pages...You Buyz
    When you advertise in the Yellow Pages... ...you buyz High Circulation Constant Readership-Your advertising is available to your customers, or pros• pective customers, 24 hours a day, every day. Convenience - Better customer service rendered by making it easy for people to find you. Good Will-Your advertisement in the Yellow Pages tells the buyers that you are interested in their buying problems. A Missing Link-That constantly ties your customer, your product, services, and other advertising together in a solid chain of merchandising. Point of Purchase Advertising-You reach your customer at the Point of Pur• chase when they need your advertising message most. Insurance-Against fluctuating markets because you always reach the spendable income groups regardless of business conditions. Share of the Market-The one factor that creates growth for all businesses and keeps them healthy. i . Yellow Pages © The Mountain State, Teltnrhone and Telegraph Company 197< 2 the power n of tne ]®W7 r . adults used the Yellow Pages LT to locate products and services. they averaged 40 references per year of these references were followed by action! of the references to the Yellow Pages were made with a name in mind. of the references were made without a name in mind. Based on a study conducted by an independent research organization, Audits and Surveys Co., New York, N.Y. © The Mountain States Telephone and Telegraph Company 1974 3 • Do you know that you can reach 3 out of 4 of your buyers through the Yellow Pages? Buyers looking for Buyers looking for you because: anyone, who are: YOU WERE RECOMMENDED NEWCOMERS, VISITORS OR YOUNG ADULTS YOUR ADVERTISING REACHED THEM EMERGENCY BUYERS YOUR SALES OFFICE CONTACTED THEM DISSATISFIED WITH A COMPETITOR THEY HAVE PASSED BY INFREQUENT BUYERS THEY ARE FORMER CUSTOMERS COMPARISON SHOPPERS Here's how to make sure These buyers are these buyers find you: influenced by: 1.
    [Show full text]
  • U.S. Government Publishing Office Style Manual
    Style Manual An official guide to the form and style of Federal Government publishing | 2016 Keeping America Informed | OFFICIAL | DIGITAL | SECURE [email protected] Production and Distribution Notes This publication was typeset electronically using Helvetica and Minion Pro typefaces. It was printed using vegetable oil-based ink on recycled paper containing 30% post consumer waste. The GPO Style Manual will be distributed to libraries in the Federal Depository Library Program. To find a depository library near you, please go to the Federal depository library directory at http://catalog.gpo.gov/fdlpdir/public.jsp. The electronic text of this publication is available for public use free of charge at https://www.govinfo.gov/gpo-style-manual. Library of Congress Cataloging-in-Publication Data Names: United States. Government Publishing Office, author. Title: Style manual : an official guide to the form and style of federal government publications / U.S. Government Publishing Office. Other titles: Official guide to the form and style of federal government publications | Also known as: GPO style manual Description: 2016; official U.S. Government edition. | Washington, DC : U.S. Government Publishing Office, 2016. | Includes index. Identifiers: LCCN 2016055634| ISBN 9780160936029 (cloth) | ISBN 0160936020 (cloth) | ISBN 9780160936012 (paper) | ISBN 0160936012 (paper) Subjects: LCSH: Printing—United States—Style manuals. | Printing, Public—United States—Handbooks, manuals, etc. | Publishers and publishing—United States—Handbooks, manuals, etc. | Authorship—Style manuals. | Editing—Handbooks, manuals, etc. Classification: LCC Z253 .U58 2016 | DDC 808/.02—dc23 | SUDOC GP 1.23/4:ST 9/2016 LC record available at https://lccn.loc.gov/2016055634 Use of ISBN Prefix This is the official U.S.
    [Show full text]
  • ABSTRACT Title of Dissertation a NICE PLACE ON
    ABSTRACT Title of Dissertation A NICE PLACE ON THE INTERNET: AN EXPLORATORY CASE STUDY OF TEEN INFORMATION PRACTICES IN AN ONLINE FAN COMMUNITY Amanda Joan Waugh Doctor of Philosophy, 2018 Dissertation Directed by: Dr. Mega Subramaniam Associate Professor College of Information Studies This dissertation focuses on the everyday life information practices of teens in the Nerdfighter online fan community known as Nerdfighteria. Nerdfighteria is the community of fans of vloggers John and Hank Green. This study examines aspects of everyday life information seeking (ELIS) by 1) focusing on an understudied demographic, teens between the ages of 13 to 17; 2) focusing on a fan community, Nerdfighteria, which has many members, but has been rarely studied in the academic literature; and 3) investigating everyday life information practices using a single community that utilizes multiple online platforms (i.e., Facebook, Twitter, Discord, and YouTube), rather than centering on a single platform. This dissertation is a case study incorporating a survey of 241 teens and semi- structured interviews with 15 teens about their experiences in Nerdfighteria, followed by a month-long diary activities. The study also included observations of public communities and review of documents related to the Nerdfighter community. Data analysis was iterative and incorporated grounded theory techniques. This study finds that teen Nerdfighters use their fan community to engage in a wide variety of everyday life information seeking around topics that are related to their personal development. Social, cognitive, emotional, and fan topics were predominant. Teen Nerdfighters engaged across platforms and were likely to switch platforms to find the optimal technical affordances while staying in Nerdfighteria.
    [Show full text]
  • Intellectual Property - Strategy and Policy ACIVES
    Intellectual Property - Strategy and Policy ACIVES By Rishi Ahuja B.E., Electronics Engineering University of Pune, 1997 ES Submitted to the System Design and Management Program in Partial Fulfillment of the Requirements for the Degree of Master of Science in Engineering and Management at the Massachusetts Institute of Technology February 2012 @ 2012 Rishi Ahuja. All rights Reserved The author hereby grants to MIT permission to reproduce and to distribute publicly paper and electronic copies of this thesis document in whole or in part in any medium now known or hereafter created. S ig natu re o f A utho r.................................................(..,..... ..................................... Rishi Ahuja System Design and Management Program Ce rtifie d by...................................... ....... ....... .......... /'Joe Hadzima /Senior Lecturer, MIT Entrepreneurship Center Thesis Supervisor Acce pte d by.......................................................... ........... .......... Pat Hale Thesis Supervisor and Director, System Design and Management Program 1 Intellectual Property - Strategy and Policy By Rishi Ahuja B.E., Electronics Engineering University of Pune, 1997 Submitted to the System Design and Management Program in Partial Fulfillment of the Requirements for the Degree of Master of Science in Engineering and Management Abstract The thesis that follows is an attempt to gain a deeper understanding of intellectual property from a policy as well as a strategic perspective. While the discussion that follows is applicable to intellectual property in general, the focus of this thesis is on a particular aspect of intellectual property i.e patents. Policy and strategic perspectives are covered in section I and 11 respectively. The section on policy explores the origin and evolution of intellectual property related policies by discussing key legislation and court cases.
    [Show full text]
  • THE POWER 01 Ilie Hii1 Adults* Used the Yellow Pages to Locate a Product Or Service (Or More Than 92 Million People) That's of T
    THE POWER 01 Ilie M * out they averaged almost of Hii1 adults* used the Yellow Pages to locate a product uses per person for or service (or more than a total of more than 92 million people) that's BILLION of the adult references population in a 12-month tosad on o itvdy conduttod by an independent research period... organization. Audits and Surveyi Co., Int., New York, N.Y. 03270 © The Mountain States Telephone and Telegraph Company 1971 2 of these references were followed by action... a VISIT...a PHONE CALL.a LETTER Q were for business use zn were for personal use of the references were to the Yellow Pages instead of the white pages even though the name was known... this means that of the references were made without the name in mind 03270 © The Mountain States Telephone and Telegraph Company 1971 MR. BUSINESSMAN: DO YOU KNOW THAT TWO GROUPS OF ACTION BUYERS USE THE YELLOW PAGES ? BUYERS LOOKING FOR YOU. BUYERS LOOKING FOR ANYONE.. 1* Recommended 1. Newcomers to a Community 2. Influenced by your other advertising 2. Emergency Buyers 3. Solicited by you or your talesmen 3. Dissatisfied Buyers 4. Passers-by who were impressed by your place of 4. Buyers with an infrequent need for your product business or service 5. Your former Customers 5. Competitive Bid Buyers This group of Buyers May Experience Difficulty in 6. Transients Finding you. Here's How To Direct them To You... In Choosing An Advertiser To Do Business with, These 1. Represent your firm under all headings pertaining Buyers Are influenced By to your business.
    [Show full text]