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When You Advertise in the Yellow Pages...You Buyz

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When You Advertise in the Yellow Pages...You Buyz When you advertise in the Yellow Pages... ...you buyz High Circulation Constant Readership-Your advertising is available to your customers, or pros• pective customers, 24 hours a day, every day. Convenience - Better customer service rendered by making it easy for people to find you. Good Will-Your advertisement in the Yellow Pages tells the buyers that you are interested in their buying problems. A Missing Link-That constantly ties your customer, your product, services, and other advertising together in a solid chain of merchandising. Point of Purchase Advertising-You reach your customer at the Point of Pur• chase when they need your advertising message most. Insurance-Against fluctuating markets because you always reach the spendable income groups regardless of business conditions. Share of the Market-The one factor that creates growth for all businesses and keeps them healthy. i . Yellow Pages © The Mountain State, Teltnrhone and Telegraph Company 197< 2 the power n of tne ]®W7 r . adults used the Yellow Pages LT to locate products and services. they averaged 40 references per year of these references were followed by action! of the references to the Yellow Pages were made with a name in mind. of the references were made without a name in mind. Based on a study conducted by an independent research organization, Audits and Surveys Co., New York, N.Y. © The Mountain States Telephone and Telegraph Company 1974 3 • Do you know that you can reach 3 out of 4 of your buyers through the Yellow Pages? Buyers looking for Buyers looking for you because: anyone, who are: YOU WERE RECOMMENDED NEWCOMERS, VISITORS OR YOUNG ADULTS YOUR ADVERTISING REACHED THEM EMERGENCY BUYERS YOUR SALES OFFICE CONTACTED THEM DISSATISFIED WITH A COMPETITOR THEY HAVE PASSED BY INFREQUENT BUYERS THEY ARE FORMER CUSTOMERS COMPARISON SHOPPERS Here's how to make sure These buyers are these buyers find you: influenced by: 1. Represent your firm under all head• 1. Reliability ings pertaining to your business. Years in Business, Experience, Etc. 2. Buyers may remember only your 2. Authorized Sales and Service address. Help them find you - Feature Brand Names your location prominently and provide specific directional information. 3. Scope of Services- 3. Give prominence to your slogan. Slo• Range and Variety gans are sometimes remembered and firm names forgotten. 4. Complete Oetails of Services Delivery, "Open 24 Hours," etc. 4. If your firm is known by more than one name, list each name. 5. Illustrations and Emblems 5. If your firm name has an unusual spelling, feature it prominently. (Cran- 6. Location dall can be spelled either with a "K" or a "C"). © The Mountain States Telephone and Telegraph Company 1<>74 4 Mountain Bell E. C. MORSE DIVISION DIRECTORY MANAGER 3033 N. Third Street Phoenix, Arizona 85012 Telephone (602) 263-1500 HOW TO BE A BETTER BUYER Millions of people "Let Their Fingers Do The Walking" and shop the Yellow Pages. They find the Yellow Pages an easy, convenient source of telephone numbers and buying information. As publishers of the Yellow Pages, we want you to be satisfied with our product and to use it fre• quently. And we know that the best way to do this is to keep your confidence in our directories. We are proud of our record! We will not knowingly accept misleading or unethical advertising. If copy not meeting our standards is found, it will be removed. To help you get greater value in all your buying, we have listed some good shopping tips which are worth remembering. PRICE—Service provided after a sale may affect the selling price. Ask if the selling price includes delivery, installation and service charges. Also ask about returns and refunds. ESTIMATES AND RECEIPTS—On major purchases, obtain estimates from more than one com• pany. Receipts should be obtained for all payments, as well as for appliances taken from your home or left for repair. SERVICE AND REPAIR—Check the cost of service calls by telephone. Ask for an estimate of the total cost of repair, then get an itemized bill before paying. CONTRACTS AND CREDIT DETAILS—Read all contracts before you sign them. Learn the interest rate, the amount and interval of payments. Be sure to get a copy of everything you sign. GUARANTEES—All guarantees and promises should be in writing. Find out who is respon• sible for carrying out the terms of the guarantee. If there is a registration card, be sure to send it in. As a final note—while we are proud of the reliability of the Yellow Pages, we are aware that in some situations you may not be completely satisfied. If so, call us collect on (602) 263-1500 and we will try to help. © The Mountain States Telephone and Telegraph Company 1974 5 FLAGSTAFF - ASH FORK - CAMERON - CAMP VERDE CLARKDALE - COTTONWOOD - GRAND CANYON - GRAY MOUNTAIN JEROME - MARBLE CANYON - MORMON LAKE-MUNDS PARK - PAGE RIMROCK - SEDONA - SELIGMAN - WILLIAMS CLASSIFIED TELEPHONE DIRECTORY JULY 1974 For Information Regarding Representation or Advertising in This Directory Communicate With Our Local Manager Every precaution ii taken to awid errors and omissions in the yellow pages. However, should any occur, the telephone company's liability shall be limited to a pro-rata abatement of the charge paid to the company for su ch advertisement in the same proportion that the error or omission reduces the value of the entire advertisement. In no event shall such liability exceed the amount payable to the company for the advertisement during the time k is in error. All customers having business service are entitled to one listing in both the yellow and white pages section of the directory Notice is given that these customers receive these listings at their sole risk and responsibility, and waive any claims against the telephone company arising by reason of errors in or omissions of these listings. 03270 © The Mountain States Telephone and Telegraph Company 1974 This directory is the property of The Mountain States Telephone & Telegraph Company Accountants Accountonts-Certified Public Adding & Colculoting Machines Alden's Accounting Service Choi Anthony C D & Supplies 2025 N Center Flagstaff 774-1968 Located in Greenlaw Shopping Center (See Advertisement This Page) 2304Vi N 4 Flagstaff 526-0219 A-1 OFFICE SUPPLIES & EQUIPMENT Clary Jeanne C 823 N Leroux Flagstaff —-774-5202 148 S Hwy S9A Cottonwood 634-5585 BB ACCOUNTING SERVICE Foote William N 705 N Beaver Flagstaff --774-7181 (See Advertisement Opposite Page) 635 Elm Page 645-3034 Frost & Foote PC Ellson Accounting Service CANON ELECTRONIC CALCULATORS 705 N Beaver Flagstaff 774-7181 113 Van Deren Sedona 282-4458 705 N Beaver Flagstaff 774-6684 THE LEADER IN Fisher Charles 2615 E 7 Av Flagstaff 526-0090 Heaton I McKay 822 Vista Av Page 645-2144 Frost Kenneth M 705 N Beaver Flagstaff--774-7181 ELECTRONIC Canoir HERMANN ROLAND H Gardner Larry 0 823 N Leroux FlagsUff--774-5202 CALCULATORS 217 Pony Soldier Rd Sedona 282-4478 Garner Lonnie Camp Verde 567-3303 OFFERING A WIDE RANGE OF QUALITY JW Accounting & Management Service Lawrence Beverley J MODELS FOR COMMERCIAL, SCIENTIFIC 115 E Aspen Av Flagstaff 774-6252 823 N Leroux Flagstaff 774-5202 & PERSONAL USE McMahon Jesse A Litzler Gardner Lawrence & Clary 305 N San Francisco Flagstaff 774-1816 823 N Leroux Flagstaff 774-5202 "FOR IS FORMATION CALL" Miller K Noel LiUler SamuelJ 823 N Leroux Flagstaff--774-5202 Kefley Business Equipment Co 13 N San Francisco Flagstaff 774-2531 Mc Hood Gordon R 705 N Beaver Flagstaff-774-7181 901 N Beaver FlagsUff 774-5275 ROBERTS BOOKKEEPING & TAX SERVICE Oberheu David M 705 N Leroux Flagstaff--779-03% Pappas L Sam 2217 E 7 Av Flagstaff 526-9168 711 W Santa Fe Av Flagstaff 774-4500 FLAGSTAFF OFFICE MACHINES * SUPPLIES Pflueger John S 113 89A Sedona 282-7903 Woo Judge 115 E Aspen Av Flagstaff 774-6252 SALES & SERVICE Pflueger Pappas & Wilson New & Used Adding & Calculating Machine* 125 E Birch Av Flagstaff 774-7321 Greenlaw Shopping Center Direct Distance Dialing is a telephone 2217 E 7 Av Flagstaff 526-9168 2146 N 4 St Flagstaff 526-0273 113 89A Sedona--- -282-7903 service that makes Long Distance call• Thompson Barton P KELLEY BUSINESS EQUIPMENT CO ~ 305 N San Francisco Flagstaff 774-1816 • VICTOR - FULL LJNE ing faster and easier. With DDD you Walker and Armstrong Sedonan Bldg Sedona 282-4016 • COMPUTER DESIGN can dial calls to distant cities from your Wilson Marga 125 E Birch Av FlagsUff---774-7321 901 N Beaver Flagstaff --774-5275 own home. MONROE DIVISION OF LITTON Accountants-Public INDUSTRIES Masonic Bldg FlagsUff-774^332 NORTHERN ARIZONA BUSINESS Watts Ardis Main Camp Verde 567-9421 MACHINES See Our Ad under Cash Registers & Accounting & Bookkeeping Supplies ALDtN'S ACCOUNTING SERVICE 2501 N 4 St Flagstaff 779-2620 Machines & Supplies OLYMPIA ADtHK MACMNES & " CALCULATORS MONROE DIVISION OF LITTON INDUSTRIES Masonic Bldg Flagstaff 774-4332 Olympia Inter national NCR ACCOUNTING MACHINES EQUIPMENT AND SYSTEMS— Electronic & Printing ACCOUNTING« BOOKKEEPING • TAXATION Calculators NATIONAL CASH REGISTER CO THE Electric Adding Machines SYSTEMS > DESIGNS L ANALYSIS 652 E Santa Fe Av Flagstaff 774-6721 SALES A SERVICE HOURS 10 A.M. TO 4 P.M. Acetylene "FOR INFORMATION CALL" MONDAY THRU FRIDAY | KELLEY BUSINESS EQUIPMENT CO ALDEN HAMLIN See G*s-lndusUtai & Medical-Cylinder & Bulk; I 901 N Beaver FlagsUff 774-5275 A ph. 774-1968 Welding Equipment Supplies 2025 N. CENTER Plan your shopping with the Yellow "Don't forget to say 'I looked you up in FLAGSTAFF, ARIZ. 86001 Pages. the Yellow Pages'." 03270 © The Mountain Stales letephoneand Telegraph Company 1Q74 SEE WHITE CALL-GUIDE PAGES FOR DIALING INSTRUCTIONS Adding—Advertising 7 Adding & Calculating Machines & Supplies (Cont'd) P B S W OFFICE & SCHOOL PRODUCTS Unicom & Victor Sales-Service Rentals 117 N Beaver Flagstaff 774-6607 SMITH CORONA ADDING MACHINES Electric adding machines for ADDING & home or office use.
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