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Dell's Tagline

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Dell's Tagline Products Scope and brands Dell's tagline 'Yours is Here' as seen at their Mall of Asia branch in Pasay City, Philippines The corporation markets specific brand names to different market segments. Its Business/Corporate class represent brands where the company advertising emphasizes long life-cycles, reliability, and serviceability. Such brands include: . OptiPlex (office desktop computer systems) . Vostro (office/small business desktop and notebook systems) n Series ( notebook computers shipped with Linux or FreeDOS installed) Latitude (business-focused notebooks) Dell's Home Office/Consumer class emphasizes value, performance, and expandability. These brands include: . Inspiron (budget desktop and notebook computers) . Studio (mainstream desktop and laptop computers) . XPS (high-end desktop and notebook computers) . Studio XPS (high-end design-focus of XPS systems and extreme multimedia capability) . Alienware (high-performance gaming systems) . Adamo (high-end luxury laptop) . Dell EMR(electronic medical records) Dell's Peripherals class includes USB keydrives, LCD televisions, and printers; Dell monitors includes LCD TVs, plasma TVs and projectors for HDTV and monitors. Dell UltraSharp is further a high-end brand of monitors. Dell service and support brands include the Dell Solution Station (extended domestic support services, previously "Dell on Call"), Dell Support Center (extended support services abroad), Dell Business Support (a commercial service-contract that provides an industry-certified technician with a lower call- volume than in normal queues), Dell Everdream Desktop Management ("Software as a Service" remote-desktop management), and Your Tech Team (a support-queue available to home users who purchased their systems either through Dell's website or through Dell phone-centers). Discontinued products and brands include:- Axim (PDA; discontinued April 9, 2007), Dimension (home and small office desktop computers; discontinued July 2007), Dell Digital Jukebox (MP3 player; discontinued August 2006), Dell PowerApp (application-based servers), and Dell Omniplex (desktop and tower computers previously supported to run server and desktop operating systems). Price A product is only worth what a customer is prepared to pay for it. Pricing is one of the most important elements of the marketing mix, as it is the only mix, which generates a turnover for the organisation. The remaining 3p’s are the variable cost for the organisation. It costs to produce and design a product, it costs to distribute a product and costs to promote it. Price must support these elements of the mix. Pricing is difficult and must reflect supply and demand relationship. Pricing a product too high or too low could mean a loss of sales for the organisation. Pricing should take into account the following factors: 1. Fixed and variable costs. 2. Competition 3. Company objectives 4. Proposed positioning strategies. 5. Target group and willingness to pay. Dell Laptops Price List Laptop Price Rs 36300 Core i3 -2330M Processor 250GB Hard Disk 2GB DDR3 RAM 13.3″ HD WLED Windows 7 Home Basic 512 MB Nvidia Geforce This is new product from Dell having already the Latitude 16z and Inspiron 11z in market and this product range has been expanded now with addition of Inspiron 13Z. You can always rely on most of the Dell laptopsbecause of high hardware performance. The design of the laptop is really toned down with two color variants available in black and red only. The Dell Inspiron 13z notebook which is incorporated with the SU7300 CPU by Intel’s Core 2 Duo and the Nvidia’s graphics card will ensure fast performance with 80 Wh capacitive battery ensuring long battery life. It is easy to configure theDell laptop and adjust as per consumer specifications. Full details of this Dell Laptop Dell Inspiron 11 – Dell Mini 101z Laptop Price Rs 22850 AMD K125 Processor 320GB Hard Disk 2GB DDR3 RAM 11.6-inch Display Windows 7 Home Basic No Dedicated Graphics Dell Inspiron 101z Dell Company is known for effective and performance oriented laptops. They incorporate most of the basic features required by anyone in the laptop for fast functioning of various programs and applications. Dell laptop is always great to have in home because you have latest technology with high speed performance. Dell Inspiron 11 is perfect portable machine and is just like the net book. The laptop has amazing AMD vision technology and has great competitive cutting edge features with video power. Well you can now relax, work and treat yourself with fun and functioning both in your hands with a Dell laptop. The laptop has sturdy features with eye catching designs and vibrant color patterns and lets you live, play and work without any interruption in substance and style. You can show functions and style best with this Dell mini laptop. Full details of this Dell Laptop Dell Inspiron 14R – Core i5-480M Laptop Price Rs 34000 Core i5-480M Processor 500GB Hard disk drive 4GB DDR3 RAM 1333MHz 14 inch HD WLED Display DOS Operating system 1GB Dedicated ATI Radeon Graphics Dell Inspiron 14R - Core i5-480M This Dell Inspiron 14R with the Core i5-480M processor comes with Windows 7 Home Basic operating system and 15 Month of Mcafee antivirus. Comes with 1GB Dedicated graphics for best HD video experience. 4GB RAM and 500GB of Hard disk drive is well enough for a best performing laptop like this. Full details of this Dell Laptop Dell Inspiron 14R – Core i3-380M Laptop Price Rs 27200 Core i3-380M processor 320GB Hard Disk Drive 3GB DDR3 RAM 14 inch Screen Windows 7 Home Basic No Dedicated Graphics Dell Inspiron 14R- Corei3 The new Dell Inspiron 14R with the Core i3 processor come in vibrant colors. The brushed finished body of this laptop gives excellent look. The widescreen HD display of this laptop is very clear. Comes with Windows 7 Home Basic operating system and 3GB of RAM to run this laptop smoothly for your daily routine use. This Dell Inspiron 14R is affordable and one of the cheapest available dell laptop in the Indian market. Full details of this Dell Laptop Dell Vostro Laptop A840 Laptop Price Rs 28750 This is Dell Vostro Laptop Model A840 which is built with Intel Core2Duo processor. The color is Black. The Hard Disk Drive is 160GB. The Laptop Memory on this Dell Vostro Laptop is 1GB DDR2 ( Not DDR3 and 1GB is not a good configuration). The chipset is Intel X3100. The Laptop Processor model is T5470. Warranty on this Dell laptop is 1 Year Carry in. The disadvantage on this laptop – there is no webcam. Full details of this Dell Laptop Dell Vostro Laptop Bundle1 Laptop Price Rs 32000 Dell laptop bundle offer #1. Available only on availability. Check the Dell dealer nearest to you. This Dell laptop comes with the Intel T5670 processor. 160GB Hard Disk Drive and 1GB Memory. The video card is Intel X3100 gives better clarity video output. DVD+/- RW slot drive, 1.3Mega Pixel camera, Bluetooth and 6cell Battery. The Operating system in this Dell laptop is Free DOS. But possible upgrade to Vista or buy your own Vista operating system and install. Free Large Nylon Carry Case. Full details of this Dell Laptop An organisation can adopt a number of pricing strategies. The pricing strategies are based much on what objectives the company has set itself to achieve. Pricing Definition Example Strategy Here the organisation sets a A television satellite low price to increase sales and company sets a low Penetration market share. Once market price to get subscribers pricing: share has been captured the then increases the price firm may well then increase as their customer base their price. increases. The organisation sets an initial A games console high price and then slowly company reduces the lowers the price to make the price of their console Skimming pricing: product available to a wider over 5 years, charging a market. The objective is to premium at launch and skim profits of the market lowest price near the layer by layer. end of its life cycle. Setting a price in comparison Some firms offer a with competitors. Really a price matching service Competition pricing firm has three options and to match what their these are to price lower, price competitors are the same or price higher offering. An example would be a DVD manufacturer offering different DVD recorders with different Pricing different products features at different Product Line within the same product range Pricing: prices eg A HD and non at different price points. HD version.. The greater the features and the benefit obtained the greater the consumer will pay. This form of price discrimination assists the company in maximising turnover and profits. The organisation bundles a This strategy is very group of products at a reduced popular with price. Common methods are supermarkets who often buy one and get one free offer BOGOF Bundle promotions or BOGOF's as strategies. Pricing: they are now known. Within the UK some firms are now moving into the realms of buy one get two free can we call this BOGTF i wonder? The seller will therefore charge 99p instead £1 or $199 instead of $200. The reason why this methods work, is The seller here will consider because buyers will still the psychology of price and Psychological say they purchased their pricing: the positioning of price within product under £200 the market place pounds or dollars, even thought it was a pound or dollar away. My favourite pricing strategy. Premium The price set is high to reflect An example of products pricing the exclusiveness of the using this strategy product. would be Harrods, first class airline services, Porsche etc. This strategy is used The organisation sells optional commonly within the Optional pricing: extras along with the product car industry as i found to maximise its turnover.
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