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Project Report On PROJECT REPORT ON Submitted By : Section A Acknowledgement This project comes out to be a great source of learning and experience. A lot of effort has been put by various people to make this project a success. This has greatly enhanced our knowledge about Dell Inc. We greatly acknowledge our indebtness to Mr. Rahul Mishra,for helping us throughout this project and for providing us in-depth knowledge. This project is a culmination of efforts of our entire team whose sincere inputs and focused attitude could bring this project to fruition. Finally, thanks to almighty God who has been a source of strength and confidence. Index ➢ Mission ,Vision , Aim , Objective ➢ Executive Summary ➢ External Environment • PEST Analysis • Industry Analysis ➢ Strategy • Corporate • Business • Functional ➢ Competition • Core Competency • Porter’s Five Forces Model • Porter’s Generic Strategy ➢ Internal Environment • SWOT Analysis • TOWS Analysis • Porter’s value Chain Model ➢ Corporate Culture ➢ Forecast ➢ Key Issues & Challenges ➢ Suggestions ➢ Conclusion MISSION Mission Statement : “To provide customers with superb value, high quality, relavent technology, customized systems, superior service and support and products and services that are easy to purchase and use.” Statement Strategy : To do business with its customers one on one through the phone and internet. In doing so, Dell will meet its customers’s expections of : • Highest quality. • Leading technology. • Competitive pricing • Individual and company’s accountability. • Best in class service and support • Flexible customer capacity • Financial stability. “The direct relationship continues throughout the customer experience” Interpretation : Mission statement tells the purpose of existence of the company.Dell through its mission statement tells that they are a totally customer oriented company that aims to provide customers with high quality and value through customization,according to the needs of the customers.They want to deliver high value with the help of latest technology that is easy to use.They also wanttheir products and services to be available for consumers at low price. Dell has been very successful towards its mission statement .They are no doubt customer oriented as they provide award winning customer servicesthat is well known through out the world.Their Direct Business Model is a very efficient and effective way of doing the business.In this, the products are directly sold to the customers and interemidiateries are deleted from the process.This helps in reducing costs for Dell and they in turn pass on this savings to the customers.Dell provides customization through which customers get what they want.Along with providing quality products ,Dell also provides quality services.The purchase of Dell products have become easy as its all done through phone or internet (www.dell.com). Its been a successful way of selling their products.Dell has also started to sell through retail stores hence making the purchase of their products easy for the customers. Suggestions : Dell is the market leader after HP and has been quite successful w.r.t to its mission .But is not up to the mark when we talk about its technology part. Dell is quite slow in adding new value added features to its product and in using the new technology ,as compared to its competitors.Therefore ,it should try to bring changes in its products more quickly than its competitors.If Dell concentrate on this part there is no doubt that it will become No 1 on the world map. Dell’s mission is also known as:: OUR PEOPLE- “ THE SOUL OF DELL” : At Dell, we value and are committed to: • Customers: creating loyal customers by providing a superior experience at great value. • The Dell Team: our continued success lies in teamwork and the opportunity each member has to learn, develop and grow. • Direct Relationships: being direct in all we do. • Global Citizenship: participating responsibly in the global marketplace • Winning: having a passion for winning in everything we do. VISION VISION STATEMENT: “Through effective and strategic community partnership, dell supports educational services programs that address the critical and most basic technology access needs of its neighbours in Dell communities prerequisite to success in digital world.” Interpretation : Dell provides a classic example of how the principles of strategic management have been used to translate an innovative vision into a successful and sustainable enterprise. Their vision statement basically tells the way they do their business.They want to be successful in the digital world for this they rely on latest technology.Dell provides quality products to cater the needs of the people.In intend to build good relationship with their customers and suppliers. OBJECTIVES 1. Modify laptop designs according to student’s preferences. 2. Double laptop sales in student market. 3. Increase revenues by 25% by the end of the second year of launching. 4. Develop a promotional campaign to promote the modified laptops. 5. Increase awareness of the existent agency project objective research strategic plan conclusion. Executive Summary About Dell : • Founded in 1984 by Michael Dell • No.1 PC provider in the U.S. and No.2 worldwide • Based in Round Rock, Texas • Employs more than 82,700 people worldwide • Grew during the 1980s and 1990s to become a brand • Direct Business Model is the foundation for Dell’s business • Dell maintains a consistent focus on offering the best value and customer experience • Dell is a trusted technology innovator with a diversified, comprehensive IT portfolio • Dell is a global company committed to its customers and employees Dell Competes in : • Computer Hardware ○ Personal Computers (primary) ○ Computer Networking Equipment ○ Computer Peripherals • Computer Services ○ Information Technology Services History : • In 1996, Dell began selling computers via its web site • Introduced the 316LT, the company’s first notebook computer in 1989 • Joined the top-five computer system makers worldwide in 1993 • Earning appr. $1 million per day 7 months after the launch of dell.com in 1996 • Introduced E-Support, an online tool to provide technical support to customers 1999 • 1999, Dell overtook Compaq to become the largest seller of personal computers in the US • 2007, Dell set a goal of becoming the greenest technology company on Earth for the long term. The company launched a zero-carbon initiative • For the first time, Dell achieves No. 1 ranking in global market share in 2001 • 2003, name was changed to "Dell Inc." • 2006, Dell purchased the computer hardware manufacturer Alienware • January 2007, started a turnaround plan that promises to yield $3 billion in annual savings over the next three years. Dell Structure : It conducts operations worldwide, and manage business in three geographic regions: • Americas region, based in Round Rock, Texas, covers the U.S., Canada, and Latin America. • Europe, Middle East and Africa (EMEA) region, based in Bracknell, England, covers Europe, the Middle East, and Africa. • Asia Pacific-Japan (APJ), based in Singapore, covers the Asian countries of the Pacific Rim as well as Australia, New Zealand, and India. Acquisition : • September 8 1999 - First acquisition ConvergeNet Technologies on • May 8 2006 - Acquired Alienware, a specialty computer desktop manufacturer, integrated it into the company's high- end product line. It introduced several new items to Dell products, including AMD microprocessors.To prevent cross- market products, Dell continues to run Alienware as a separate entity but still a wholly-owned subsidiary. • January 28 2008 - Acquired EqualLogic to gain a foothold in the iSCSI storage market.It was the largest acquisition of $1.4 billion .Integrating EqualLogic's products into the company drove manufacturing prices down. It extended Dell's leadership in simplifying IT for customers and partners. • 2008 – Three acquisitions ,EqualLogic, The Networked Storage Company, and MessageOne • 1999-2000 -Purchased stakes in four companies(NaviSite, Com2001.com, Fast Search & Transfer, Netyear Group). • Divested two companies, in 2000 and 2008. Major customers: • large corporations, • government agencies • medical and educational institutions • small business • individuals Coming products : • New PowerEdge Servers • New Enterprise Computing Portfolio • Innovation Aids Recovery • Ultra-Thin Laptop, Adamo Financials : • Revenue in the QY 09 fell 16% from the same period a year ago to $13.4 billion. Profits plummeted 48% to $351 million, or 18 cents a share, from $679 million, or 31 cents a share. • Revenues of $61,133 million during the financial year ended February 2008, an increase of 6.5% over 2007. • Operating profit of the company was $3,440 million in FY2008, an increase of 12.1% over 2007 • Net profit was $2,947 million in FY2008, an increase of 14.1% over 2007 Recent Developments : • In January 2009, Dell announced that they will withdraw all manufacturing from Limerick and move it to its new plant in the Polish city of Lodz by January 2010. • Raised their cost-reduction target to $4 billion. • Dell also announced that it aimed to become a "one- percent company," giving away 1 % of pretax profits to education and digital inclusion projects mainly in emerging markets, by February 2010. Product line : • Business/Corporate Class : • OptiPlex - office desktop computer systems • Vostro - office/small business desktop and notebook systems • n Series - desktop and notebook computers shipped with Linux or FreeDOS installed • Latitude
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