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Video Tools 20 Accessories #2 iiiiiiiii~iiiiiiiiiiiiiliiii VIDEO TOOLS #Z The deadline is approaching, work marathon has been going on for about a week . It's 5 :30 in the morning and here we are resting on the floor of the Egg Store con- trol room, watched over by ma- chines . These machines and those displayed in this book are not God's answer to humanity's prob- lems, not more important than 0 anything else, maybe efficient tools for communicating with the too many people on earth . (We sav this even though our lives for the past months have been consumed by video and Video Tools .) 200 Paala & Bill 0 RED *1 LA&, LL M THE VIDEO TOOLS PROJECT 11 11111111111 4 The ,r- o :1ols D - ojec' a -,bred last " ear },y Cc Cr *'fin . worked very hard (not rally knowi hat we were doing) 3 ar put to _her l ' 0 an attempt to ,rove-~e one need 1 _fr=ation to the 2 usanr'm of people u in video equip- 1-lent. ELECTRONICS, INC. 86 West BROADWAY The response to h first book cwoti gated (near Chambers St .) to do t again I'm buhlcu you I1aue to NEW YORK NY 10007 ray ro>< Tc Z5 . A1tho,iRh there's lot-, of (212) 233-0754 a ity, grand plan anj ul s Cadillac, this is a small business when you come down to $s . Tf Video Tools can pay for itself, or come close, we can keep dc- ing issues, maybe even supplements . SALES " SERVICE . ENGINEERING " PRODUCTION The Tools project is noL just putting out a book once a year. Tt has set up a structure (people) within CTL to rather and disseminate information . Tease call or write . Z CTL 20 misc. Soft & club"library"$ hardware 3 history Z2segs 5 how it works Z3 processing 6 portables 24 video toys s vtrs 26 wiring diagrams 9 editing 2s maintenance 10 cassett s 3o studio set ups EDITORS cartridges PAULA JAFFE BILL NARUM 31 cctv CONTRIBUTORS tape MARK BROWNSTONE 3Z cable JOHN BRUMAGE SASHA NEWBORN monitors ART 3a application. BILL cameras PHOTOGRAPHY survival RICHARD LENNOX ,6lenses tubes THANKS TO LUI AND THE CTL 3s nameless pages STAFF ofilters SPIRITUAL PRESENCE CY GRIFFIN 1, tutu ao egg store PUBLISHED BY CTL ELECTRONICS INC . ,s lighting"audio 41 index MAY, 1973 CONTENTS 1 A RAP FROM JOHN The change the software industry is going to make is that you'll really begin to separate the software from the hardware . When a record sells for $5 retail, you actually have the material cost of producing the record (about 50t), with the label and jacket, wrap- ping it in plastic etc . Then you add in every- body's profit, including profit on the software that's there, but the basic cost of the hard- ware, the record that the software is on, is very low . So really, you're buying software when you buy a record . When you buy a video- cassette, you're also buying a piece of hard- ware that costs $28 (club price) . And if you try to build that into a profit structure to support your software producer on a percentage basis, it just gets unwieldy . Indeed now, you have cassettes that are selling for $2-300 . So, what's going to happen is that you're going to separate the cost of the software, and you're going to charge someone for access to the soft- ware, whether they rent it, or they rent it and make a copy of it, or they have you make a copy of it for them . They're paying for use of the software, to get it from the producer's head to their own, and if they want to go *Chi Tien Lui started his business about Hack to it, fine . It's their's ; I don't think five years ago in a loft at 146 Reade they're going to exhibit it, because I think Street . Because Lui was willing and able if the software's cheap, people aren't going to make special modifications for exper- to pav to go to a theater to see it, except in imenters in the then infant medium, CTL special cases, -software of events . 1 think Electronics grew quickly, attracting oth- there will be a lot more live video events . er talented video people . And people will go to see those rather than something recorded . As video moved from the lab to everyday use, our customer base has expanded to The authorized duplicator is going to have a include producers and consumers around better-generation copy ; and the price differ- the world . ential isn't going to be that great . It's easier and more practical to go to a legitimate The publication you now hold is a product distributor to get the record, than to go to of our dedication to users of video . somebody who's going to have a fourth- or fifth-generation copy . You've got to get close to your master with this kind of software . The CTL Library allows any producer to put in a tape, with a form to put some handles on it so that people can find it and get it out again . As to what the producer wants to charge for access to that tape, it can be nothing, or it can be $100 . The producer also has to sup- ply a master, or submaster from which we can dub . Our contract with the producer states that after X number of pa_Tses have been made on this master, in other words, after it's been sold X number of times, it will be returned to him in return for a new copy . Then the consumer has the option--he can rent it for that access price, and produce another SONI V-3O %?' X copy, or he can have a copy made for him by y MIN. the seller . Initially TAPE RR" O.ao. this would be very cen- FOI3 N,YG. 1O tralized, but as popular software becomes av- ailable, you'll fi'd :more and more decentral- ization . The record store of today with as many About a year ago we as 5,000 different titles in stock be- started the Club--the idea comes the video--cassette ;=tore . The store own- was for us to order in greater volume and pass ers can stock the discount on to our the same number of titles, but customers . they can also continue to sell any title as long as they have raw stock in the basement-- We sell V-30H Sony half-inch, 1/2 hour video- they tape at $10 .50 ; V-32 con't have to order more copies, they've Sony half-inch, 1 hour got the equipment there, and the masters on tape at $19 .00 (FOB-NYC) . The Club discount is on all file . Again, this becomes mostly a bookkeeping purchases of hardware, classes, and expense . Eventually this library system will the use of our studio facility, the Egg Store . become part of the VIDEO TOOLS is free computer-utility libraries for Club members . that will appear in the early 80s, via the cable systems . The Club is open to individuals and nonprofit organizations . There is a $10 .00 membership fee (for one year)--this allows us to continue and expand such projects as Video Tools, Research & Design, the Egg Store, and the Central Tape Library . Central Tape Library The Central Tape Library (as we've cleverly To save us bookkeeping hassles, payment for named it) is an expanded function of the Video Club discount purchases is required at the Tools project and the Egg Store . We are col- time of purchase . lecting masters (or sub-masters) from people who would like us to distribute their video- tapes . The hardware (cassette/cartridge, reel-to-reel, When we started Tools #2PRICESwe were unaware of the fact that a money problem was going big duplicating) is available at Club prices, and to complicate our lives . But here we are the software may have any price . Paula sayz with sinking dollars and floating yen, all the prices on goods manufactured in Japan have we'd rather sell a tape ten times for $15 than changed . As we go to print Shibaden once for $150 . hasn't gotten their new prices together . They have said that their prices would go up between 7 and 15 % -- so we to the added 10% We will publish an updated catalog of the tapes old list price . If this seems a strange thing to do in in the Library, and a catalog we have three things to say, 1)Tools try to get your software a is much more than to the many people who want and need it . catalog, 2)We are e3ccited about getting it out, 3)WE DON ' T ANYTHING AT SELL LIST PRICE . If you have software for the Library, write for an input kit (see loose page) . 2 CTL ing people who might have built their own . In YOU MIGHT BBC broadcast a request *TELEVISION IS OLDER THAN 1884 the summer of 1933 the THINK . METHODS FOR TRANSMITTING PICTURES HAVE Paul Nipkow, a German engineer, designed a which ran : of a scan- EXISTED FOR ALMOST ONE HUNDRED YEARS, THE mechanical television, consisting The BBC is most anxious to know the HISTORICAL PER- ning disk with a spiral pattern of holes which number of people actually seeing this FOLLOWING TIMETABLE GIVES A was set in front of a brightly-lit picture . Will those who AND GIVES television program .
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