402
Web 2.0 Meets Mobile 2.0 Robert Gadd, OnPoint Digital, Inc.
November 20 & 21, 2008
Produced by Designing and Managing Mobile Learning Designing and Managing Mobile Learning November 20 & 21, 2008
Designing & Managing Mobile Learning November 20-21, 2008
Session 402 Web 2.0 Meets Mobile 2.0
Robert Gadd OnPoint Digital, Inc. Savannah, Georgia USA
SESSION HIGHLIGHTS
In this session, you will learn: • The definition of Web 2.0 and how it is reshaping the Internet, business and social networking • How Web 2.0 technologies are extending into the mobile realm as Mobile 2.0 Solutions • How organizations are leveraging Mobile 2.0 technologies to Inform, Educate & Support mobile workers • How Mobile-focused Applications are changing the way teams interact and learn while mobile • Which Tools & Technologies are practical and easy to implement to support your Mobile 2.0 initiatives • Organizations have already benefited from Mobile 2.0
Session 402 – Web 2.0 Meets Mobile 2.0 – Robert Gadd, OnPoint Digital, Inc. Page 1 Designing and Managing Mobile Learning November 20 & 21, 2008
THE “BIG PICTURE”
What do all of these people have in common?
Eric Schmidt, Google CEO "Mobile phones are cheaper than PCs, there are three times more of them, growing at twice the speed, and they increasingly have Internet access. What is more, the World Bank estimates that more than two‐thirds of the world's population lives within range of a mobile phone network. Mobile is going to be the next big Internet phenomenon. It holds the key to greater access for everyone ‐ with all the benefits that entails.”
Quick Poll #1
Session 402 – Web 2.0 Meets Mobile 2.0 – Robert Gadd, OnPoint Digital, Inc. Page 2 Designing and Managing Mobile Learning November 20 & 21, 2008
Corporate History & Background
CORPORATE CAPABILITIES
• Formed in 2001 by experienced team of systems integration, software development & media experts; targeting enterprise accounts • Offering end-to-end mobile content delivery and communications technology under the CellCast Solution® brand • Complement core offerings with consulting, support, content production and custom development services • Acquired LiquidTalk (Oct ’08); combined entity manages 100+ enterprise installations and 850,000 licensed users worldwide, including over 100,000 mobile participants • Offices in Savannah (HQ), Chicago & New Zealand w/ channel partners in APAC, EMEA
Session 402 – Web 2.0 Meets Mobile 2.0 – Robert Gadd, OnPoint Digital, Inc. Page 3 Designing and Managing Mobile Learning November 20 & 21, 2008
INDUSTRY AWARDS & PRESS RECOGNITION
“OnPoint’s software meets an increasing CellCast Solution wins five need for smartphone awards from Mobile Village Mobile Widget Contest applications that go Oct 2007 & Oct 2008 April 2008 beyond e-mail.”
2003
“Us[es] the iTunes style “Assessments Go Mobile “”FreePad Solution” content-syncing and with CellCast” Sept. 2008 Sept 2003 organization to manage business info that mobile workers need. Great idea.”
“Best Mobile Learning” “There’s no question applications DevLearn Nov 2007 like these will be embraced by forward-looking CIOs”
MOBILE EXPERIENCE
** Customers, Pilots & POCs **
** Partner Opportunities**
Session 402 – Web 2.0 Meets Mobile 2.0 – Robert Gadd, OnPoint Digital, Inc. Page 4 Designing and Managing Mobile Learning November 20 & 21, 2008
Quick Poll #2
DEFINITIONS
What is “Web 2.0”? Web 2.0 describes the changing trends in the use of World Wide Web technology and web design that aim to enhance creativity, communications, secure information sharing, collaboration and functionality of the web. Web 2.0 concepts have led to the development and evolution of web culture communities and hosted services, such as social- networking sites, video sharing sites, wikis, blogs, and folksonomies. Although the term suggests a new version of the World Wide Web, it does not refer to an update to any technical specifications, but rather to changes in the ways software developers and end-users utilize the Web. The Free Encyclopedia
Session 402 – Web 2.0 Meets Mobile 2.0 – Robert Gadd, OnPoint Digital, Inc. Page 5 Designing and Managing Mobile Learning November 20 & 21, 2008
DEFINITIONS
What is “Mobile 2.0”? Mobile 2.0 refers to a perceived next generation of mobile internet services that leverage a more social Web 2.0 environment. The social web includes social networking sites and wikis that emphasize collaboration and sharing amongst users…By contrast, Mobile 2.0 refers to services that integrate the social web with the core aspects of mobility – personal, localized, always-on and ever-present. These services are appearing on wireless devices such as smartphones and multimedia feature phones that are capable of delivering rich, interactive services as well as being able to provide access and to the full range of mobile consumer touch points including talking, texting, capturing, sending, The Free Encyclopedia listening and viewing
DEFINITIONS
What is “Mobile 2.0”? “Mobile 2.0 is about creating value thanks to the ubiquitous nature of mobile devices and the user’s choice to mash personal tools (an address book, calendar) and a social context (social networks) with a personal context (location, accessibility) resulting in the ability to communicate & sync with other devices in an open environment.”
Rudy Du Waele (2008) m-Trends.org
Session 402 – Web 2.0 Meets Mobile 2.0 – Robert Gadd, OnPoint Digital, Inc. Page 6 Designing and Managing Mobile Learning November 20 & 21, 2008
HISTORY LESSON: MOBILE 1.0
• Closed Ecosystem • Device OEMs (manufacturers) • Service Providers/Carriers/MVOs • Appl. Developers (inside the “Walled Garden”) • Narrow Application Focus • Ringtones & Wallpapers •SMS/MMS • WAP Sites • Limited Revenue Model (Low “ARPU”) • Voice Plans, Messaging Plans, Data Plans • Transactional Fees (Ringtones, etc.)
MOBILE 2.0 ENABLERS
• Next Generation Mobile Devices • “BFC” Mobile Devices (Better-Faster-Cheaper) • Multiplying “Network Effect” Drives Global Demand • More Powerful Networks • Coverage Virtually Anywhere! • High-speed Access to Capable “Edge Devices” • Broader Application Focus • Increased Application Sophistication (Media-centric, Location-based, Social-oriented, Always Connected) • Encourages User-generated Content • Highly-Leveraged Value Model • Economies of Scale, Prices Falling while Features Increase • Business Shift from “What it Costs” to “How it Can Help!”
Session 402 – Web 2.0 Meets Mobile 2.0 – Robert Gadd, OnPoint Digital, Inc. Page 7 Designing and Managing Mobile Learning November 20 & 21, 2008
MOBILE 2.0 ENABLERS
Better Devices Better Networks
Samsung ($179)
Apple ($199)
Better Applications
RIM ($299)
Better Value $$
WEB 2.0 vs. MOBILE 2.0
Functionality: Web 2.0 Apps: Mobile 2.0 Apps:
Blogging
Messaging/IM
Social Networks
Location-based ** N/A **
Search
Audio
Web Browsing ** N/A **
Voice Over IP
Video Sharing
Session 402 – Web 2.0 Meets Mobile 2.0 – Robert Gadd, OnPoint Digital, Inc. Page 8 Designing and Managing Mobile Learning November 20 & 21, 2008
OUR MOBILE EVOLUTION
2005 2007 2008
VS. VS.
Develop for Develop for Develop for “WAP App” “Web App” “Native App”
MOBILE DEV COMPLEXITY
Mobile Players WAP & Web Apps Native Apps
Development Time < 5 Days 8-16+ Weeks
Development Platform HTML, AJAX, 3rd Party HTML, AJAX, Java, .NET, Obj C Deployment Efforts Easy! (URL Link) Challenging! (OTA Installs)
Media Player Integration Limited Extensive
Content Access Web Only Local Playback or Web
Content Delivery Methods Requested Scheduled or Requested
Content Delivery Options Passive Active
Content Inclusion Text & Graphics Very Diverse Media
Branding/Customization Limited Extensive
Maintenance/Support Easier Harder
Value Add Potential ($$) Limited Value (Web) Tangible Value (Applet)
Session 402 – Web 2.0 Meets Mobile 2.0 – Robert Gadd, OnPoint Digital, Inc. Page 9 Designing and Managing Mobile Learning November 20 & 21, 2008
MLEARNING-FOCUSED APPS
Functionality: Business Requirement: Mobile Application:
Messaging/Microblogging Connect, Updates & Surveys
Social Networks Content Creation
Location-based Services Content Capture/Reporting
Audio Content Review Listen to Podcasts/ConfCalls + Tests
Video Content Review View Videos/Vodcasts + Tests
Animated Content Review View PPT Slideshows + Tests
Content Search Access Portal, Pull New Content
Web Browsing Info Delivery (Text/HTML/PDF)
Voice Over IP Connect Voice Calls for Cheap
Mobile 2.0 Tools & Technologies: Applied to Learning
Session 402 – Web 2.0 Meets Mobile 2.0 – Robert Gadd, OnPoint Digital, Inc. Page 10 Designing and Managing Mobile Learning November 20 & 21, 2008
DEFINITIONS
Mobile is NOT a One-Size-Fits-All Solution & is Many Things to Different Groups • On-to-Go Learning & Assessment • Reinforce/Refresh (“Learning Nuggets”) • Confirmed Messages Anytime/Anywhere • Collect Information & Conduct Surveys • Collaborate with Peers & Management • J-I-T Performance Support
MOBILE DEVICE CAPABILITIES MATRIX
mLearning Toolkit & Tools WOW! HARD!!
Rich Media (Vodcasts/Stream/3G)
Courseware (XHTML, J2M, OTA)
Resources Complexity (PDF, Moblogs, JIT) Capability
AudioCasts (Content, Tests)
SMS & MMS (Status, Scheduled)
Notifications
Session 402 – Web 2.0 Meets Mobile 2.0 – Robert Gadd, OnPoint Digital, Inc. Page 11 Designing and Managing Mobile Learning November 20 & 21, 2008
MOBILE DEVICE CAPABILITIES MATRIX
mLearning Toolkit & Tools
Rich Media Costs - $$$$$$$$$ (Vodcasts/Stream/3G)
Courseware $$$$$ (XHTML, J2M, OTA) Costs -
Resources $ $ $ (PDF, Moblogs, JIT) Costs -
AudioCasts $ $ (Content, Tests) Costs -
SMS & MMS $ $ (Status, Scheduled) Costs -
Notifications Costs - $
MOBILE DEVICE DIVERSITY
mLearning Basic Smart- Premium Toolkit & Tools Phones Phones Phones
Rich Media (Vodcasts/Stream/3G)
Courseware (XHTML, J2M, OTA)
Resources (PDF, Moblogs, JIT)
AudioCasts (Content, Tests)
SMS & MMS (Status, Scheduled)
Notifications
US$0.99 US$99 US$599US$199
Session 402 – Web 2.0 Meets Mobile 2.0 – Robert Gadd, OnPoint Digital, Inc. Page 12 Designing and Managing Mobile Learning November 20 & 21, 2008
MARKET PENETRATION
Basic Smart- Premium Cell Phones Phones Phones
3+ Billion 400 Million 35 Million
TYPICAL MOBILE USE CASES
mLearning Toolkit & Tools
Media Content (Vodcasts/Stream/3G) Engaging Content, Info-tainment
Rich Content (XHTML, J2M, OTA) Courseware, Rapid Learning
Resources (PDF, Moblogs, JIT) EPSS, Checklists, JIT Info
AudioCasts (Content, Tests) Narrative, Podcasts, Conf Calls
SMS & MMS (Status, Scheduled) Interactive Tests, Data Collection
Notifications Reminders, Updates, Alerts
Session 402 – Web 2.0 Meets Mobile 2.0 – Robert Gadd, OnPoint Digital, Inc. Page 13 Designing and Managing Mobile Learning November 20 & 21, 2008
MOBILE 2.0 TOOLS & METHODS
Basic Mobile 2.0 Supports all Cell Phones & Smartphones
AudioCasts (Content, Tests)
SMS & MMS (Status, Scheduled)
Notifications Any Phone, Any Carrier, Anywhere
MOBILE 2.0 TOOLS & METHODS
Advanced Mobile 2.0 Adds More Support for Smartphones Media Content (Vodcasts/Stream/3G)
Rich Content (XHTML, J2M, OTA)
Resources (PDF, Moblogs, JIT)
AudioCasts (Content, Tests)
SMS & MMS (Status, Scheduled)
Notifications
Session 402 – Web 2.0 Meets Mobile 2.0 – Robert Gadd, OnPoint Digital, Inc. Page 14 Designing and Managing Mobile Learning November 20 & 21, 2008
MOBILE 2.0 TOOLS & METHODS
CellCast Players Deliver Content to 3 Smartphone Classes
8100 8200 8300
iPhone & iPod Touch Windows Mobile
8800 9000 8700 BlackBerry Smartphones
MOBILE 2.0 ARCHITECTURE : 3-LEGGED STOOL
The Player:
• Assignments The Web Portal: • Administrators: Create, organize • Notifications & deploy mobile content • Master Library • Managers: Track mobile user • Recording results, run reports/analysis. • Collaboration
The Web 2.0 Interface:
• Master Library • Assignments • Playlists • Synching • Web 2.0 UI
Session 402 – Web 2.0 Meets Mobile 2.0 – Robert Gadd, OnPoint Digital, Inc. Page 15 Designing and Managing Mobile Learning November 20 & 21, 2008
MOBILE 2.0 ARCHITECTURE
Mobile Users with a Player Can:
• Review message-based Information & updates (1 or 2-way SMS & email) • Access audio content (by cellphone, live streaming or RSS synch) • Launch packaged modules/courses (animated PPT Slides, XHTML pages, Hot Lava courses) • Watch video content (streamed or downloaded in MP4/3GP/WMV formats) • Flexible Search capabilities help identify & “pull” new/JIT content • Complete tests, surveys, polls, or gather data
MOBILE 2.0 ARCHITECTURE
Internet Users with PC/Web Access Can:
Once Authenticated into the Web Application: •Review Assignments •Search Content Library to Make Selections •Create & Manage their Personal Playlists •Rate Content & Provide Comments (social) •Upload New Content to Share with Community •Organize & Manage Content Downloads/Synchs •Manage their Mobile Devices/Profiles
Session 402 – Web 2.0 Meets Mobile 2.0 – Robert Gadd, OnPoint Digital, Inc. Page 16 Designing and Managing Mobile Learning November 20 & 21, 2008
MOBILE 2.0 ARCHITECTURE
Portal – For Administrators
Administrators & SMEs Can: • Create/Assign/Manage Mobile Content • Email or SMS Campaigns (1 or 2 way) • HTML/Web Forms with PDFs • PPT to Mobile/Web Presentations • Audio (Voice, MP3 Player, Streaming) • Video (MP4 via Download or Streaming*) • Manage Enterprise Resources • via LDAP, Active Directory, WSDL, API Toolkit
CELLCAST COMPONENTS
Portal – For Managers
Business Managers Can: • Track Performance of Subordinates • Check all Assignments & Results • Review User & Device details • Create Group/Location/Role Reports • Monitor Dashboards/Analysis
Session 402 – Web 2.0 Meets Mobile 2.0 – Robert Gadd, OnPoint Digital, Inc. Page 17 Designing and Managing Mobile Learning November 20 & 21, 2008
MLEARNING-FOCUSED APPS
Functionality: Business Requirement: Mobile Application:
Messaging/Microblogging Connect, Updates & Surveys
Social Networks Content Creation
Location-based Services Content Capture/Reporting
Audio Content Review Listen to Podcasts/ConfCalls + Tests
Video Content Review View Videos/Vodcasts + Tests
Animated Content Review View PPT Slideshows + Tests
Content Search Access Portal, Pull New Content
Web Browsing Info Delivery (Text/HTML/PDF)
Voice Over IP Connect Voice Calls for Cheap
Demonstration #1: (Microblogging)
Session 402 – Web 2.0 Meets Mobile 2.0 – Robert Gadd, OnPoint Digital, Inc. Page 18 Designing and Managing Mobile Learning November 20 & 21, 2008
MOBILE DEMO #1
CO: DevLearn 2008 Conference Reqs: Mobile Communications at Event Tech: Twitter Market: 1,300 Attendees (120 Participants) Overview: Twitter was used at the recent DevLearn 2008 Event messages using their cell phones.
Demonstration #2: (Message-based Testing)
Session 402 – Web 2.0 Meets Mobile 2.0 – Robert Gadd, OnPoint Digital, Inc. Page 19 Designing and Managing Mobile Learning November 20 & 21, 2008
MOBILE DEMO #2
CO: Kauffman Foundation w/ Hot Lava Software Reqs: Mobile Education Campaign Tech: CellCast SMS Gateway Market: 50K Fans (Summer-Fall 2008) Overview: OnPoint’s CellCast Solution supported Hot Lava Software, an OnPoint Reseller/Partner, to facilitate Event-based education for students and young adults attending major league sporting events (soccer & baseball games) during the Summer/Fall 2008 season. The mission of the Kauffman Foundation is to increase STEM (Science, Tech, Engineering & Math) skills for school aged children using progressive and engaging methods. CellCast provided interactive 2-way learning/testing to participants via text messages using their cell phones.
MOBILE DEMO #2
CASE STUDYOLF #1 2008 JUMBOTRON
Scenario:TheTo help stitches motivate kidson anda baseball young adults are more than attending majorcosmetic; league and they minor cause league sporting friction which creates a events to learn more about STEM, scenarios were placed up boundaryon the JumboTron layer at sportingaround events the ball when thrown. asking themDo to answeryou think questions this like makes these: the ball travel faster? The stitchesText on a baseballyour answer are more thanto uscosmetic; now to qualify to win a they causeprize!” friction which creates a boundary layer around the ball when thrown. Do you think this makes the ball travel faster or slower? Text your answer to usIf nowtrue to win; text a prize!”“SPORTA” to 653276 now! If True; text “SPORTA”to 653276 now! If false, text “SPORTB” to 653276 now! If False, text “SPORTB”to 653276 now!
Session 402 – Web 2.0 Meets Mobile 2.0 – Robert Gadd, OnPoint Digital, Inc. Page 20 Designing and Managing Mobile Learning November 20 & 21, 2008
Demonstration #3: (Mobile Social Networking)
MOBILE DEMO #3
Session 402 – Web 2.0 Meets Mobile 2.0 – Robert Gadd, OnPoint Digital, Inc. Page 21 Designing and Managing Mobile Learning November 20 & 21, 2008
Demonstration #4: (Audio Social Interactions)
Quick Poll #3
Session 402 – Web 2.0 Meets Mobile 2.0 – Robert Gadd, OnPoint Digital, Inc. Page 22 Designing and Managing Mobile Learning November 20 & 21, 2008
Demonstration #5: (Mobile Material Review)
Demonstration #6: (Mobile Media Review)
Session 402 – Web 2.0 Meets Mobile 2.0 – Robert Gadd, OnPoint Digital, Inc. Page 23 Designing and Managing Mobile Learning November 20 & 21, 2008
Demonstration #7: (Mobile Content Search)
CellCast Case Studies
Session 402 – Web 2.0 Meets Mobile 2.0 – Robert Gadd, OnPoint Digital, Inc. Page 24 Designing and Managing Mobile Learning November 20 & 21, 2008
CASE STUDY EXAMPLES
CASE STUDY #1 CO: Applied Industrial Technology Reqs: Mobile Workforce Enablement Tech: CellCast Solution v2.0
Market: Launched July 2008 with 1,000 sales and technical workers across N.A. Overview: Anytime/anywhere training and support for sales teams and technical resources spread across North America supporting Applied 2M+ SKU inventory. Teams have access to audio-based content, surveys & forms and can retrieve their assignments from a custom web portal for use on their cellphones or their MP3 Players. New content is created by management and product managers using OPRI call-in tools.
CASE STUDY EXAMPLES
CASE STUDY #1 - RESULTS
• Deployed to 1,000 personnel in 4 months with plans to increase to 3,500 people for Year One • Content creation time was reduced from 3 days to 1 day; 50% fewer resources were needed to produce and deploy the content • Delivery & assimilation dramatically accelerated from an average of 48 days to just 6 days • Completion rates during the pilot with virtually 100% • User satisfaction levels with the experience were rated 4.5 on a 5 scale
Session 402 – Web 2.0 Meets Mobile 2.0 – Robert Gadd, OnPoint Digital, Inc. Page 25 Designing and Managing Mobile Learning November 20 & 21, 2008
Summary & Conclusions
CONCLUSIONS
Mobile 2.0 is HERE & NOW
Mobile 2.0 extends the Power & Flexibility of Web 2.0 Applications and Communities by Empowering People to: • Access Information for Anytime/Anywhere Learning • Provide Rich Media Experience to Capable Handsets • Connect Socially and Interact to Drive Business Value • Leverage Existing Investments in Technologies/CapEx • Provides a “Greener” Alternative to Desktop Computing
Session 402 – Web 2.0 Meets Mobile 2.0 – Robert Gadd, OnPoint Digital, Inc. Page 26 Designing and Managing Mobile Learning November 20 & 21, 2008
SUMMARY & CONCLUSIONS
Contact Information: • For more Information on CellCast Solutions from OnPoint Digital: www.onpointdigital.com • Please contact us at (912) 898-9202 • Try a CellCast at (314) 450-8522 • Sign up today at: http://www.mlearning.com
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