1) Nokia's Competitive Advantages 2) Business Review for 2008 3) Focus

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1) Nokia's Competitive Advantages 2) Business Review for 2008 3) Focus Capital Markets Day 2008 Olli-Pekka Kallasvuo President and CEO Agenda 1) Nokia’s competitive advantages 2) Business review for 2008 3) Focus areas for 2009 2 © 2008 Nokia Capital Markets Day 2008 Nokia competitive advantages – more relevant in this environment 1 2 Scale: 39% market share YTD Q3 2008 3 Ability to invest in innovation: Services & Software 4 5 Brand: #5 worldwide, #1 in Asia and #1 Europe 6 Manufacturing and logistics: World leading position 7 Distribution: Substantial lead in China, India, and MEA 8 9 Cost & IPR: Significant competitive advantage 10 Source: Interbrand 3 © 2008 Nokia Capital Markets Day 2008 Nokia 2008 NAME Business review DATE 2008 SUBJECT STATUS Device Portfolio Smartphones Services & Software Nokia Siemens Networks 2008 Events 4 © 2008 Nokia Capital Markets Day 2008 The device business: profits Winner takes the most Mobile device operating profit share (Q1-Q3 2008) Others Nokia 39% 61% Source: Nokia estimates and company reports of Samsung, Motorola, Sony Ericsson, LG, RIM and Apple 5 © 2008 Nokia Capital Markets Day 2008 The device business: value capture Opportunities to capture value from other industries €33Bn €27Bn €8Bn Portable Music & Still & Video Portable GPS Media Players Digital Cameras Devices Source: IDC – Estimates for 2008 Sept. 2008 (USD-Euro exchange rate=0.773) 6 © 2008 Nokia Capital Markets Day 2008 The device business: growth opportunities Room for growth penetration in large emerging markets India Bangladesh Sub-Saharan Africa China Egypt Pakistan Indonesia Iran 0% 20 40 60 80 100% Source: Nokia estimates 7 © 2008 Nokia Capital Markets Day 2008 The only global portfolio Live Price Premium segments 500 (EUR) Achieve Explore 200 150 Connect Live 100 50 Nokia 1200 Entry Essential Business Media / Internet Style Rational Aspirational 8 © 2008 Nokia Capital Markets Day 2008 Nokia 2008 NAME Business review DATE 2008 SUBJECT STATUS Device Portfolio Smartphones WIP Services & Software Nokia Siemens Networks 2008 Events 9 © 2008 Nokia Capital Markets Day 2008 Smartphones for the fourth quarter WIP Nokia E71 Nokia E63 Nokia Nokia N96 5800 XpressMusic Nokia N85 10 © 2008 Nokia Capital Markets Day 2008 Nokia 2008 NAME Business review DATE 2008 SUBJECT STATUS Device Portfolio Smartphones WIP Services & Software WIP Nokia Siemens Networks 2008 Events 11 © 2008 Nokia Capital Markets Day 2008 Services & Software launches WIP Files on Ovi Mail on Ovi 11th Nokia Nokia Maps Nokia Comes Music Store 2.0 with Music Share on Ovi Nokia Ovi Maps 3.0, Suite Ovi.com sync Maps on Ovi, Nokia N-Gage Messaging Jan/08 Feb/08 Mar/08 Apr/08 May/08 Jun/08 Jul/08 Aug/08 Sep/08 Oct/08 Nov/08 Dec/08 12 © 2008 Nokia Capital Markets Day 2008 Nokia 2008 NAME Business review DATE 2008 SUBJECT STATUS Device Portfolio Smartphones WIP Services & Software WIP Nokia Siemens Networks 2008 Events 13 © 2008 Nokia Capital Markets Day 2008 Nokia Siemens Networks 14 © 2008 Nokia Capital Markets Day 2008 Nokia 2008 NAME Business review DATE 2008 SUBJECT STATUS Device Portfolio Smartphones WIP Services & Software WIP Nokia Siemens Networks 2008 Events 15 © 2008 Nokia Capital Markets Day 2008 Important 2008 milestones 16 © 2008 Nokia Capital Markets Day 2008 Important 2008 milestones 17 © 2008 Nokia Capital Markets Day 2008 Nokia 2008 NAME Business review DATE 2008 SUBJECT STATUS Device Portfolio Smartphones WIP Services & Software WIP Nokia Siemens Networks 2008 Events 18 © 2008 Nokia Capital Markets Day 2008 2009 Focus Areas Cost base sized correctly Growth opportunities Services & Software Email UI and Software Platforms 19 © 2008 Nokia Capital Markets Day 2008 2009 Cost base sized correctly Focus areas • Prioritization leads to specific cost reductions in all areas • We will execute our strategy, but at appropriate cost levels 20 © 2008 Nokia Capital Markets Day 2008 2009 Growth opportunities Focus areas • Services & Software • Take market share • Capture value from adjacent industries • Nokia device enhancements • NAVTEQ 21 © 2008 Nokia Capital Markets Day 2008 2009 Focus areas Simple and intuitive Mail on Ovi for Nokia Nokia Life Tools Series 40 Devices 23 © 2008 Nokia Capital Markets Day 2008 2009 Focus areas Simple and intuitive Mail on Ovi for Nokia Nokia Life Tools Series 40 Devices 24 © 2008 Nokia Capital Markets Day 2008 2009 Focus areas Simple and intuitive Mail on Ovi for Nokia Nokia Life Tools Series 40 Devices 25 © 2008 Nokia Capital Markets Day 2008 2009 Focus areas 26 © 2008 Nokia Capital Markets Day 2008 2009 Focus areas 27 © 2008 Nokia Capital Markets Day 2008 2009 Mobile Messaging for the Masses Focus areas Device Breadth, Global Reach 28 © 2008 Nokia Capital Markets Day 2008 2009 Software and UI Focus areas 29 © 2008 Nokia Capital Markets Day 2008 Shaping the future 30 © 2008 Nokia Capital Markets Day 2008 Extending the lead in devices Kai Öistämö Executive Vice President, Devices 31 © 2008 Nokia . Mobile Phone becomes Mobile Computer . Focus on solution not product . New organization has reduced overlaps . Focus back on hero products 32 © 2008 Nokia Capital Markets Day 2008 Hold home field advantage . Defend in markets where we are strong . Value for money . Highest perceived value . Nokia brand strength . Portfolio is king 34 © 2008 Nokia Capital Markets Day 2008 Exploit growth opportunities . Starts with the consumer . Strategic collaboration with US carriers . Shipments to Korea scheduled to begin in 2009 35 © 2008 Nokia Capital Markets Day 2008 Grow in emerging markets through value add 36 © 2008 Nokia Capital Markets Day 2008 Key drivers for 2009 . User Experience . Innovation . Scale and Cost Efficiency 37 © 2008 Nokia Capital Markets Day 2008 Gain user experience leadership . Across platforms, geographies, price points . One size does NOT fit all . User experience defines form factor . Tailored solutions 38 © 2008 Nokia Capital Markets Day 2008 Nokia 6210 Navigator Nokia E63 Nokia Entry and Life Tools 39 © 2008 Nokia Capital Markets Day 2008 Nokia Nseries . Over 80% of N95 owners access the web . Estimate over 100 million Nseries sold by Q1 2009 40 © 2008 Nokia Capital Markets Day 2008 Nokia N97 . Touch and physical QWERTY . Customizable Homescreen – your favorite contacts & services at a glance . 32 GB of on-board memory + 16 GB card slot = 48 GB of memory . 3.5” widescreen with 640x360 resolution . 5 Mpx camera with Carl Zeiss optics 41 © 2008 Nokia Capital Markets Day 2008 42 © 2008 Nokia Capital Markets Day 2008 43 © 2008 Nokia Capital Markets Day 2008 Drive innovation through platforms . Innovation in hardware and software . Symbian Foundation, Trolltech in software . UI puts people first 44 © 2008 Nokia Capital Markets Day 2008 Navigation has reached the mass market 50% of 2009 portfolio with built in GPS All S60 with Maps, first Series 40 with GPS < Navigation coming to entry markets Open map APIs drive new location services 45 © 2008 Nokia Capital Markets Day 2008 Maximize scale and cost efficiency 46 © 2008 Nokia Capital Markets Day 2008 € Retail price in 1.07 2.07 3.07 4.07 5.07 6.07 7.07 Gross margin 47 8.07 © 2008 Nokia Capital Markets Day 2008 Time 9.07 10.07 11.07 % 12.07 % 1.08 Nokia 6300 2.08 3.08 4.08 5.08 6.08 Best Smart Phone for Professionals (PC World Latin America 2008 Awards) Phone of the year (Mobile Choice UK) Smartphone of the Year (Mobilgalan, Sweden) Editor’s choice (CNET Asia) Smartphone of the year (PC World India) Lead in user experience the world over Focused on innovation Scale and structure brings cost efficiency 5151 © ©2008 2008 Nokia Nokia Capital Markets Day 2008 Services & Software Niklas Savander EVP, Services & Software Company Confidential 2008 54 © 2008 Nokia Capital Markets Day 2008 Nokia Music Comes With Music Nokia Maps 2.0 Nokia Maps 3.0 Maps on Ovi Share on Ovi Nokia Messaging N-Gage 55 © 2008 Nokia Capital Markets Day 2008 €40 billion in 2011 56 © 2008 Nokia Capital Markets Day 2008 Sega.co m 57 © 2008 Nokia Capital Markets Day 2008 58 © 2008 Nokia Capital Markets Day 2008 12 markets - 3 continents 35% of visitors from Mobile Devices Comes With Music, now live in the UK Four major labels and indies on board 59 © 2008 Nokia Capital Markets Day 2008 Coverage in >200 countries 70 turn-by-turn navigable countries Navigation license in 70% of GPS enabled devices in 3Q08 60 © 2008 Nokia Capital Markets Day 2008 Sales in over 130 countries More than 1/3 come back for more 23 games published on N-Gage Device N-Gage bundles ramping up starting 3Q08 61 © 2008 Nokia Capital Markets Day 2008 62 © 2008 Nokia Capital Markets Day 2008 63 © 2008 Nokia Capital Markets Day 2008 66 © 2008 Nokia Capital Markets Day 2008 67 © 2008 Nokia Capital Markets Day 2008 68 © 2008 Nokia Capital Markets Day 2008 69 © 2008 Nokia Capital Markets Day 2008 70 © 2008 Nokia Capital Markets Day 2008 71 © 2008 Nokia Capital Markets Day 2008 72 © 2008 Nokia Capital Markets Day 2008 73 © 2008 Nokia Capital Markets Day 2008 74 © 2008 Nokia Capital Markets Day 2008 Nokia Music Store for US, South Africa and Brazil Comes With Music 100% of chart coverage at sales start 13 additional markets on >7 devices across price bands in 2009 75 © 2008 Nokia Capital Markets Day 2008 Several operator cooperation projects launched or in the pipeline Expand usage of device bundles Support for 18 devices, 23 new titles coming N-Gage in Chinese language and with QQ Coin 1Q09 – 15K to 20K retail purchase points in India 76 © 2008 Nokia Capital Markets Day 2008 Nokia Music Nokia Maps 2.0 Maps on Ovi Nokia Messaging Comes With Music Nokia Maps 3.0 Share on Ovi N-Gage Sega.com 2008 78 © 2008 Nokia Capital Markets Day 2008 Markets Unit Building the brand and bringing Nokia solutions to market Anssi Vanjoki EVP, Markets, Nokia 80 Outline Global view Brand Consumer Operator cooperation Marketing efficiency Go-To-Market Summary © 2008 Nokia Capital Markets Day 2008 Nokia is best positioned to grow in a diverse and global market 111% North America pop.
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