Aalborg Universitet Mobile Platforms -An Analysis of Mobile Operating
Total Page:16
File Type:pdf, Size:1020Kb
Load more
Recommended publications
-
Us Consumer Best Practices for Messaging
U.S. Consumer Best Practices for Messaging Version 7.0 V7.0 Publication Date: October 16, 2012 Effective Date: October 16, 2012 Table of Contents INTRODUCTION: US CONSUMER BEST PRACTICES FOR MESSAGING .......................... 4 SCOPE: STANDARD RATE, PREMIUM RATE, AND FREE TO END USER ............................................... 5 CTIA AUDIT STANDARDS ................................................................................................ 5 REFERENCES: MMA DOCUMENTS AND LINKS FOR REFERENCE PURPOSES .......................................... 5 RECENT CHANGES ......................................................................................................... 6 CROSS CARRIER STANDARDS .................................................................................... 7 SECTION 1: STANDARD RATE ........................................................................................... 7 Standard Rate Cross Carrier Guidelines ..................................................................... 7 1.0 General Guidelines ....................................................................................................... 7 1.1 Messaging Frequency Guidelines .................................................................................... 7 1.2 Guidelines for Advertising Messaging Programs ................................................................ 7 1.3 Advertising to Children ................................................................................................. 8 1.4 Opt-In ....................................................................................................................... -
Critical Mass the Worldwide State of the Mobile Web
Critical Mass The Worldwide State of the Mobile Web Nielsen Mobile July 2008 Critical Mass: The Worldwide State of the Mobile Web Introduction Key Takeaways It is increasingly difficult to talk about the Internet, or media and marketing in general, without the conversation quickly • The US, UK and Italy are leaders in mobile Internet turning to mobile phones. penetration. 15.6 percent of mobile subscribers in the US, 12.9 percent of subscribers in the UK and 40 million mobile subscribers in the US, plus millions more 11.9 percent in Italy actively use the mobile Internet across Europe and Asia, surf the web through a mobile phone each month—checking email, exploring their social • We believe mobile Internet has reached a critical networks, making bank transactions and engaging in other mass as an advertising medium in the US. As of web activities right from their hands. May 2008, there were 40 million active users of the mobile Internet in the US, with individual sites that How has mobile Internet so quickly become part of the attract millions of unique users. This provides consumer media experience for millions? Through a scalable marketing potential with demographic confluence of essential factors in mobile Internet adoption breadth. and use, mobile Internet reached a critical mass this year, offering a large and diverse enough base of users to • Unlimited data packages are an important part of support large-scale mobile marketing efforts. the growth of the mobile Internet and are increasingly popular with US consumers. Today 14 percent of US wireless subscribers have unlimited data packages, and 50 percent of data users say they would prefer to have such a package. -
Structuring the Smartphone Industry: Is the Mobile Internet OS Platform the Key?
A Service of Leibniz-Informationszentrum econstor Wirtschaft Leibniz Information Centre Make Your Publications Visible. zbw for Economics Kenney, Martin; Pon, Bryan Working Paper Structuring the smartphone industry: Is the mobile internet OS platform the key? ETLA Discussion Papers, No. 1238 Provided in Cooperation with: The Research Institute of the Finnish Economy (ETLA), Helsinki Suggested Citation: Kenney, Martin; Pon, Bryan (2011) : Structuring the smartphone industry: Is the mobile internet OS platform the key?, ETLA Discussion Papers, No. 1238, The Research Institute of the Finnish Economy (ETLA), Helsinki This Version is available at: http://hdl.handle.net/10419/44498 Standard-Nutzungsbedingungen: Terms of use: Die Dokumente auf EconStor dürfen zu eigenen wissenschaftlichen Documents in EconStor may be saved and copied for your Zwecken und zum Privatgebrauch gespeichert und kopiert werden. personal and scholarly purposes. Sie dürfen die Dokumente nicht für öffentliche oder kommerzielle You are not to copy documents for public or commercial Zwecke vervielfältigen, öffentlich ausstellen, öffentlich zugänglich purposes, to exhibit the documents publicly, to make them machen, vertreiben oder anderweitig nutzen. publicly available on the internet, or to distribute or otherwise use the documents in public. Sofern die Verfasser die Dokumente unter Open-Content-Lizenzen (insbesondere CC-Lizenzen) zur Verfügung gestellt haben sollten, If the documents have been made available under an Open gelten abweichend von diesen Nutzungsbedingungen -
Content Strategy for Mobile Karen Mcgrane CONTENT STRATEGY for MOBILE Copyright © 2012 Karen Mcgrane All Rights Reserved
Brief books for people who make websites No. CONTENT STRATEGY 8 FOR MOBILE Karen McGrane CONTENT STRATEGY FOR MOBILE Foreword by Paul Ford Karen McGrane CONTENT STRATEGY FOR MOBILE Copyright © 2012 Karen McGrane All rights reserved Publisher: Jeffrey Zeldman Designer: Jason Santa Maria Editor: Mandy Brown Copyeditor: Krista Stevens Compositor: Rob Weychert eBook Production Services: Nellie McKesson ISBN 978-1-937557-0-89 A Book Apart New York, New York http://abookapart.com 10 9 8 7 6 5 4 3 2 1 TABLE OF CONTENTS 1 Introduction chapter 1 7 Your Content, Now Mobile chapter 2 33 Content Before Platform chapter 3 47 Adaptive Content chapter 4 83 Strategy and Planning chapter 5 95 Writing and Editing chapter 6 109 Information Architecture chapter 7 137 People and Process 148 Conclusion: It Can Be Done 156 Resources 158 References 164 Acknowledgements 166 Index FOREWORD When people develop websites they talk about users. Users are weird creatures with strange intentions. They click every- thing, even where they are not supposed to. They rarely fol- low instructions. They are unpredictable. And yet we must love them. That is our job. Even when they are hard to love, even when they send us angry emails or tweet about how stupid we are. When people talk about content they discuss readers. Readers are a known quantity. They start at the top of a page and go to the bottom, sentence by sentence. Sometimes they might skim, but often they’re fully engaged. They pause and think things through. They might even read the same section twice. -
Consumer Attitudes Towards Mobile Marketing in the Smart Phone Era
View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by E-space: Manchester Metropolitan University's Research Repository Consumer attitudes towards mobile marketing in the smart phone era Catherine Watson Ignis Asset Management Jeff McCarthy Jennifer Rowley Manchester Metropolitan University, Manchester, UK Author’s addresses: Catherine Watson, Ignis Asset Management, 50 Bothwell Street, Glasgow, G2 6HR, UK; [email protected] Jeff McCarthy, Business School, Manchester Metropolitan University, Manchester, M15 6BH, UK; [email protected] Professor Jennifer Rowley, Department of Languages, Information and Communications, Manchester Metropolitan University, Manchester, M15 6LL, UK; [email protected]; tel: +44 (0)161 247 6137 (corresponding author). Author’s biographies Catherine Watson works as an Ebusiness Consultant for Ignis Asset Management in Glasgow and has recently graduated with an MSc in Digital Marketing Communications from Manchester Metropolitan University. She previously worked as a website editor for the Glasgow Herald newspaper and then as a media librarian and news researcher for Newsquest (Herald & Times). She has a post-graduate diploma in Information and Library Science from Strathclyde University and a joint honours degree in Linguistics and French from Glasgow University. Her professional interests centre on digital marketing, particularly in the areas of mobile, social media, blog and content marketing. Jeff McCarthy is Senior Lecturer and PhD researcher in digital marketing. His research interests include social network sites, and mobile, digital and relationship marketing. As a practitioner Jeff has over 15 years experience in e-commerce, m-commerce, and interactive and direct marketing in B2B and B2C environments. -
Taxonomy of Mobile Web Applications from a Taxonomy and Business Analysis for Mobile Web Applications
Chapter 3: Taxonomy of Mobile Web Applications from A Taxonomy and Business Analysis for Mobile Web Applications By Kevin Hao Liu Ph.D. Computer Science Victoria University Submitted to the System Design and Management Program in Partial Fulfillment of the Requirements for the Degree of Master of Science in Management and Engineering At the Massachusetts Institute of Technology February 2009 © 2009 Kevin H Liu. All rights reserved The author hereby grants to MIT permission to reproduce and to distribute publicly paper and electronic copies of this thesis document in whole or in part in any medium now known or hereafter created. ABSTRACT Mobile web applications refer to web applications on mobile devices, aimed at personalizing, integrating, and discovering mobile contents in user contexts. This thesis presents a comprehensive study of mobile web applications by proposing a new taxonomy for mobile web applications, and conducting a business analysis in the field of mobile web applications. The thesis reviews the current surrounding environment for mobile web applications, namely, web 2.0 and 3.0, wireless communication technology, and Smartphone platform. The recent entry and success of Apple’s iPhone greatly enhanced the public awareness of the Smartphone technology. Google’s release of open-source Android platform and T-Mobile’s deployment of Android-powered “Dream” Smartphone not only intensify the competition among suppliers, but also provide an open-source foundation for mobile web applications. This thesis introduces a new mobile web application taxonomy to systematically study the values and the groupings of the mobile web applications. By introducing features and categories, the taxonomy provides a framework so the related companies and businesses can be comparatively analyzed and summarized. -
T-Mobile Code of Conduct
Code of Conduct Version 2.2 November 2020 © 2007 - 2020 T-Mobile USA, Inc. All rights reserved. This documentation is proprietary information of T-Mobile USA, Inc. This document is provided for informational purposes only and T-Mobile USA, Inc. makes no warranties, either express or implied, in this document. Information in this document, including URL and other Internet Website references, is subject to change without notice. The entire risk of the use or the results of the use of this document remains with the user. Unless otherwise noted, the example companies, organizations, products, domain names, e-mail addresses, logos, people, places, and events depicted herein are fictitious, and no association with any real company, organization, product, domain name, e-mail address, logo, person, place or event is intended or should be inferred. Complying with all applicable copyright laws is the responsibility of the user. T-Mobile USA, Inc. may have patents, patent applications, trademarks, copyrights, or other intellectual property rights covering the subject matter in this document. Except as expressly provided in any written license agreement from T-Mobile USA, Inc., the furnishing of this document does not give D2C Partners any license to these patents, trademarks, copyrights, or other intellectual property. Introduction The T-Mobile Commercial Messaging network supports more traffic throughput than traditional person to person text messaging channels. It’s designed to facilitate high-quality, high-integrity business communications, not SPAM or unconsented messaging. To protect both networks and consumers from abuse, T-Mobile enforces a basic code of conduct and provides best practices for message sending and content generation. -
Consumer Best Practices Guidelines
Consumer Best Practices Guidelines for Cross-Carrier Mobile Content Programs (United States) DECEMBER 30, 2008 Revised January 8, 2009 Consumer Best Practices Guidelines (US) 1.0 Overview...............................................................................................01 2.0 General Conduct .................................................................................01 2.1 Unsolicited Messages.........................................................................01 2.2 Program Price Categories...................................................................01 2.3 Program Approvals.............................................................................01 3.0 Advertising and Promotion.......................................................................02 3.1 Examples...........................................................................................04 4.0 Marketing to Children.............................................................................04 5.0 Free To End User (FTEU) Programs. .........................................................05 6.0 Opt-in Overview.....................................................................................06 6.1 Standard Rate Opt-in..........................................................................06 6.1.1 Single Opt-in...............................................................................06 6.2 FTEU Opt-in.......................................................................................06 6.2.1 Single Opt-in...............................................................................06 -
Apps and Mobile Web
IAB Mobile Marketing Center of Excellence Apps and Mobile Web: Understanding the Two Sides of the Mobile Coin 16 December 2014 Agenda • Introduction • Where Mobile Users Spend Their Time • Explaining the “App Gap” • Search and Social are the Mobile “Front Door” for Web Content 1 Introduction Mobile internet use is divided into two modes: browsing the mobile web and using mobile applications (“apps”). Many kinds of content or service can be provided or accessed equally well via either app or mobile web; however, some are available exclusively via one or the other. Media companies, agencies, and marketers face some confusion regarding whether they should focus their strategies predominantly on apps or mobile web. At the simplest level, many measurement firms report that mobile internet usage gravitates very heavily toward mobile apps, and so a naïve view emerges that apps have somehow “won,” and that mobile web is unimportant. This overlooks the important role mobile websites play in people’s total mobile internet experiences. In practice, in daily use of the mobile internet, consumers make use of both apps and mobile browsing, trading off based on expediency and personal preference. To investigate the question of browsing versus using mobile apps, the IAB commissioned Harris Poll to survey over 2,000 U.S. adults about their views on apps and mobile websites, and how they find and share both apps and websites that they access on their smartphones. The survey was conducted online in December, 2014. Source: IAB 2014 Apps and Mobile Web Consumer Survey, conducted online by Harris Poll, 2 December 12-16, 2014. -
Local Content, Smartphones, and Digital Inclusion
Mark Surman, Corina Gardner, and David Ascher Local Content, Smartphones, and Digital Inclusion Connecting billions of new users to the Internet will be one of the most significant events of this century. Mobile phones will be the primary way these people come online. This change is already unfolding rapidly and generating worldwide excite- ment, as mobile phones begin to play their part in improving social and economic outcomes around the world. But now is the time to ask, what kind of Internet do we need to build to unlock these social and economic opportunities for people in emerging markets? Even if we solve key issues like access, affordability, and efficiency, what will the next bil- lion Internet users find when they get online? Will it interest them? Will it improve their lives? Will they be able to help shape the Internet to ensure that it does? Mark Surman, a community activist and technology executive for more than 20 years, is Executive Director of the Mozilla Foundation, makers of Firefox, and one of the largest social enterprises in the world. In his position at Mozilla, Mark is focused on using the open technology and ethos of the web to transform fields such as education, journalism, and filmmaking. He has overseen the development of Popcorn.js, which Wired magazine has called the future of online video; the Open Badges initiative, launched by the U.S. secretary of education; and the Knight Mozilla News Technology partnership, which seeks to reinvent the future of digital journalism. Corina Gardner leads the Mobile for Development Impact initiative at the GSMA, a trade association that represents over 800 mobile network operators and industry players around the world. -
Aalborg Universitet Mobile Platforms -An Analysis of Mobile
View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by VBN Aalborg Universitet Mobile Platforms -An analysis of Mobile Operating Systems and Software development platforms Hammershøj, Allan; Sapuppo, Antonio; Tadayoni, Reza Publication date: 2009 Document Version Publisher's PDF, also known as Version of record Link to publication from Aalborg University Citation for published version (APA): Hammershøj, A., Sapuppo, A., & Tadayoni, R. (2009). Mobile Platforms: -An analysis of Mobile Operating Systems and Software development platforms. Paper presented at CMI International Conference on Social Networking and Communities, Ballerup, Denmark. General rights Copyright and moral rights for the publications made accessible in the public portal are retained by the authors and/or other copyright owners and it is a condition of accessing publications that users recognise and abide by the legal requirements associated with these rights. ? Users may download and print one copy of any publication from the public portal for the purpose of private study or research. ? You may not further distribute the material or use it for any profit-making activity or commercial gain ? You may freely distribute the URL identifying the publication in the public portal ? Take down policy If you believe that this document breaches copyright please contact us at [email protected] providing details, and we will remove access to the work immediately and investigate your claim. Downloaded from vbn.aau.dk on: November 29, 2020 Mobile Platforms -An analysis of Mobile Operating Systems and Software development platforms Allan Hammershøj, Antonio Sapuppo and Reza Tadayoni Center for Communication, Media and Information technologies (CMI) Aalborg University {allan, antonio, reza}@cmi.aau.dk The paper is developed for presentation at: CMI international conference on social networking and communities 25-26 November 2009 Copenhagen, Denmark Abstract: Mobile Social Networking is becoming a reality driven by the introduction and further development of smartphones. -
Hell Is Other Browsers - Sartre HTML5 Apps on Samsung Bada (And Other Platforms)
Hell is other browsers - Sartre HTML5 apps on Samsung bada (and other platforms) Peter-Paul Koch (ppk) http://quirksmode.org http://twitter.com/ppk Samsung bada dev day, 3 June 2010 Creating applications Modern smartphone users want applications; bada users will not be different. Two options: 1) native apps 2) HTML5 apps Creating applications Native apps will be discussed in detail in other sessions. This session concentrates on HTML5 apps. Differences Native apps are written in C++, compiled, and installed on the phone. Pros: 1) Excellent performance, especially when it comes to graphics and animations 2) Access to device APIs 3) IDE Differences Native apps are written in Java, compiled, and installed on the phone. Cons: 1) Only available for bada; what if your target audience is larger than that? Differences HTML5 apps are written with web standards, zipped, and installed on the phone, where they run in the browser. Pros: 1) Available on any device with a modern browser and W3C Widget support Differences HTML5 apps are written with web standards, zipped, and installed on the phone, where they run in the browser. Cons: 1) Less beautiful UX 2) No (or little) access to device functionality such as camera, address book, or voice. Which one to choose? A) It's important that my app has the best UX possible, and that it can access phone functionality B) It's important that my app runs on any platform. Which one to choose? A) It's important that my app has the best UX possible, and that it can access phone functionality => Native apps B) It's important that my app runs on any platform.