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Africa, South America & the Middle East Expert Analysis Within Worldwide Satellite Magazine November 2008 SatMagazine Africa, South America & the Middle East Expert Analysis Within... SATMAGAZINE NOVEMBER 2008 CONTENTS FEATURES UPLINK New Mapping Growth for Both... 22 Perspectives in Peru by Hartley Lesser by François Riendeau and 03 Claire Gosselin Innovations=Latin FOCUS 33 American Growth by Carmen Gonzalez-Sanfeliu, Intelsat Arab League’s From Military to 17 SatBroadcasting Charter 40 Corporate—True C3 by J. Steven Rich by Marc LeGare + Edward Topsana CEO + Program Manager, PCI The Big Picture. REALLY BIG. by John Stone, Partner, Near Earth LLC Changing DBS Delivery 60 52 by Troy Brandon,Entropic Communications SatCom in the SNG Market KidsCo Racing To #4 by Bhumika Bakshi, C-COM 80 by Chris Forrester 67 INSIGHTS The IPTV Revolution 71 by Thomas Parish, VP, Globecomm Featured Satellite: 20 NigComSat-1 CASE STUDIES by Hartley & Pattie Lesser Vol. 6 No. 7 November CobraNet’s Nigerian 2008 Latin America + 28 Connection 36 MENA Markets by Tom De Baere, Newte by Carlos Placido, SatCom Analyst, NSR Who Are You Going To Call? 63 by Tim O’Neill The Cameroon Experience 44 by Jacob Gullish ORBITZ What Makes A Top 49 Teleport Operator? Late Breaking News + by Robert Bell, Executive Director, WTA 82 Market Focus: JSAT MOBILE by Pattie Leser Super HD: Tech- 56 nology Jump? by Chris Forrester SATMAGAZINE Growth for Both... UPLINK November 2008 ontinents with expansive landmasses and burgeoning populations require supportive, interactive communication between govern- EDITORIAL + PRODUCTION Cments and third-party providers for those populations to attain equitqble lifestyles. And no more so than for the citizens of Africa, the Silvano Payne Publisher Middle East, the Caribbean, Central and South America — effective com- munication in these regions of the world is no longer a dream, but more Hartley Lesser and more a reality. Editorial Director P.J. Waldt As technologies continue to improve living standards, third world popula- Associate Editor tions are being coaxed into millions of new customers. Their village is no longer the boundary of their lives — the entire world has suddenly been Jill Durfee opened to them, thanks to the capabilities of satellite communications and Assistant Editor its attendant technologies. THIS ISSUE’S AUTHORS World View Bhumika Bakshi As of mid-October, 2008, The U.S. Census Bureau’s World POPClock Pro- Robert Bell Troy Brandon jection indicates the total World population is 6,731,607,699. Internet Tom De Baere penetration, worldwide, according to Internet World Stats is 21.9 percent Chris Forrester — and usage growth from 2000 to 2008 is 305.5 percent. The chart on Jacob Gullish Marc LeGare Page 4, courtesy of Internet World Stats, reveals the estimated popula- Hartley Lesser tions of the seven continents as well as the Internet access percentages for Pattie Lesser those regions of the world. Tim O’Neill Thomas Parish Carlos Placido CARIBBEAN + LATIN AMERICA J. Steven Rich Carmen Gonzalez-Sanfeliu Definitions can be confusing… is Central America the same as Latin Amer- John Stone ica and/or South America? For those not residing or working in this re- Edward Topsana gion of the world, the fine line when researching statistics to help build a business plan can cause shrugged shoulders. Generally speaking, Central and South America comprise Latin America. All of the countries in Latin SALES America speak Spanish, save for Brazil, where Portuguese is the national language. Think of South America as the large landmass south of Panama, Jill Durfee while Central America is comprised of the countries north of Colombia Advertising Director and includes the islands of the Caribbean. The term “Latin America” en- [email protected] compasses Central and South America. DESIGN + DEVELOPMENT Internet World Stats has the combined population (as of June of 2008) Simon Payne of the Caribbean, Central, and South America as about 576 million. Com- Creative Manager pared to the rest of the world, South America has an above average Inter- net penetration of 27.1 percent, as opposed to the rest of the world at 21.6 percent (as of the second quarter of 2008, analyzed by Miniwatts Published monthly by Satnews Publishers Marketing Group). However, when it comes to the actual number of South 800 Siesta Way, American Internet users, that currently rests at 7.1 percent, while the re- Sonoma, CA 95476 USA mainder of the world averages 92.9 percent usage. Phone (707) 939-9306 Fax (707) 939-9235 E-mail: [email protected] In the Caribbean (26 countries), with 0.6 percent of the world’s popula- Website: www.satmagazine.com tion, Internet penetration is hovering around the 17.3 percent mark for © 2008 Satnews Publishers a population estimated at just over 40 million. The greatest usage of the Author content does not necessar- Internet occurs in Antigua and Barbuda, with 85.9 percent penetration, ily reflect the views or opinions of while the least active are the Monserrat, the Turks and Calicos islands, and SatNews Publishers Cuba, with little to no Internet use whatsoever. Usage growth? How about a whopping 1,143.5 percent! SatMagazine — November 2008 3 UPLINK WORLD INTERNET USAGE AND POPULATION STATISTICS World Regions Population Internet Usage % Population Usage Usage Growth (2008 Est.) Latest Data (Penetration) % of World 2000-2008 Africa 955,208,348 51,065,630 5.3 3.5 1,0312 Asia 3,775,181,949 578,538,257 15.3 39.5 406.1 Europe 800,401,065 384,633,765 48.1 26.3 266.0 Middle East 197,090,443 41,939,200 21.3 2.9 1,176.8 North America 337,167,248 248,241,969 73.6 17.0 129.6 Latin America/Caribbean 576,091,673 139,009,209 24.1 9.5 669.3 Oceania/Australia 33,981,562 20,204,331 59.5 1.4 165.1 WORLD TOTAL 6,676,120,288 1,463,632,361 21.9 100 305.5 Central America’s (eight countries) statistics reveal their 151+ million populations and a use growth of the highest Internet usage is in Costa Rica (perhaps 770.7 percent. due to all of the ex-pats moving to that country), with the least usage being in Nicaragua. There’s a Of South America’s (14 countries) nearly 385 mil- total region-wide penetration of 18.5 percent for lion residents, 27.1 percent account for the Internet 4 SatMagazine — November 2008 UPLINK LATIN AMERICA INTERNET USAGE STATISTICS REGION Population % Pop. of % Population User % Usage of (2008 Est.) World (Penetration) Growth the World Latin America Only 558,961,029 8.4 24.2 659.2 9.2 Rest of the World 6,117,159,259 91.6 21.7 287.1 90.8 WORLD TOTAL 6,676,120,288 1,463,632,361 21.9 305.5 100 market penetration, with the Falkland Islands at the AFRICA highest rate of 76.5 percent mark, and Paraguay ac- According to Internet World Stats, the 2008 estimate counting for 3.8 percent. For the countries comprising regarding Africa’s population (the second largest of this region of the world, the use growth is 627.9 per- our planet’s seven continents, comprised of 57 coun- cent. In comparison, North America, with 73.6 percent tries) is, give or take, approximately 955 million who of the population using the Internet, the growth rate speak at least 2,000 distinctive languages. You may was a healthy, but far less significant, 129.6 percent. well look at the Internet Users in Africa chart and note a slim 3.5 percent usage — that’s currently only about 33 million or so folk currently online. With a little AFRICA INTERNET USAGE STATISTICS REGION Population % Pop. of % Population User % Usage of (2008 Est.) World (Penetration) Growth the World Total for Africa 955,206,348 14.3 5.3 1031.2 3.5 Rest of the World 5,720,913,940 85.7 24.7 296.3 96.5 WORLD TOTAL 6,676,120,288 1,463,632,361 21.9 305.5 100 SatMagazine — November 2008 5 UPLINK more than 14 percent of the world’s population, Af- Reviewing the stats certainly leads one to a most in- rica’s penetration as a percentage of the population is teresting conclusion — the business potentials are 5.3 percent, but a most significant statistic is the use enormous! Yes, there are geographic and geopolitical growth from 2000 to 2008 being 1,032.2 percent! challenges to overcome. However, with growth rates in MIDDLE EAST MENA and South America in excess of 500 percent Comprised of 14 nations, the total population ranges and, in many cases, more than 1,000 percent growth in the 197 million range, and accounts for 2.9 percent over an eight-year period of time, those companies of the world’s Internet use. Penetration in the Middle who are able to provide a fairly priced solution will East hovers just above 21 percent. With 52 percent find consumers at the ready for such offerings. In fact, Internet penetration, Israel leads the list of countries, with Iraq at 0.2 percent and Yemen at 1.4 percent pen- clients and customers will knock, if not pound, on etration. For the entire Middle East, the average pen- your door. etration percentage is 21.3 percent, with user growth for 2000 to 2008 ranging in at 1,176.8 percent. MIDDLE EAST INTERNET USAGE STATISTICS REGION Population % Pop. of % Population User % Usage of (2008 Est.) World (Penetration) Growth the World Total for Middle East 197,090,443 3.0 21.3 1,176.8 2.9 Rest of the World 6,479,029,845 97.0 21.9 297.5 97.1 WORLD TOTAL 6,676,120,288 1,463,632,361 21.9 305.5 100 6 SatMagazine — November 2008 UPLINK Please note..
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