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Analele Universităţii Spiru Haret Analele Universităţii Spiru Haret Seria Economie Anul 4, nr. 4, 2004 EDITURA FUNDAŢIEI ROMÂNIA DE MÂINE BUCUREŞTI COLECTIVUL REDACŢIONAL Redactor şef: Prof. univ. dr. Constantin Mecu Redactor şef adjunct: Conf. univ. dr. Aurelian A. Bondrea Membri: Prof. univ. dr. Ştefan Ştefănescu, Membru al Academiei Române Prof. univ. dr. Gheorghe Zaman, Membru Corespondent al Academiei Române Prof. univ. dr. Emilian Dobrescu, Secretar Ştiinţific de Secţie, Academia Română Prof. univ. dr. Ion Popescu, Universitatea Spiru Haret Conf. univ. dr. Luminiţa Şerbulescu, Universitatea Spiru Haret Conf. univ. dr. Ovidiu Naneş, Universitatea Spiru Haret Conf. univ. dr. Mariana Cristina Cioponea, Universitatea Spiru Haret Lector univ. dr. Marin Comşa, Universitatea Spiru Haret Lector univ. dr. Ruxandra Vasilescu, Universitatea Spiru Haret COLECTIVUL DE REFERENŢI ŞTIINŢIFICI Prof. univ. dr. Amalendu Bicash Guha, Universitatea din Oslo Prof. univ. dr. Maria Negroponti Delivanis, Universitatea din Salonic Conf. univ. dr. Padoy Gray, Universitatea din Ulsten, Marea Britanie Prof. univ. dr. Ionel Mihail Cetăţeanu, Economist Şef, BCR Cercet. şt. gr. I Virginia Câmpeanu, Director al Institutului de Economie Mondială Prof. univ. dr. Ion Vasilescu, Şeful catedrei de Eficienţa Economică a Investiţiilor ASE, Bucureşti Prof. univ. dr. Camelia Cămărăşoiu, Prorector al Universităţii Ecologice Bucureşti Prof. univ. dr. Niculae Niculescu, Rector al Universităţii „PETRE ANDREI” Iaşi Prof. univ. dr. Bogdan Andronic, Decan al Facultăţii de Economie, Universitatea „Petre Andrei” Iaşi Prof. univ. dr. Viorel Petrescu, Prorector al ASE, Bucureşti Prof. univ. dr. Ion Lungu, ASE, Bucureşti Conf. univ. dr. Valentina Vasile, Secretar ştiinţific al INCE al Academiei Române Prof. univ. dr. Al. Zamfir, Universitatea Spiru Haret Prof. univ. dr. Gheorghe Răboacă, Universitatea Spiru Haret Prof. univ. dr. Mircea Boulescu, Universitatea Spiru Haret Prof. univ. dr. Mariana Negruş, Universitatea Spiru Haret Prof. univ. dr. Constantin Moisuc, Universitatea Spiru Haret Prof. univ. dr. Doina Fusaru, Universitatea Spiru Haret Prof. univ. dr. Eufrosina Moroşan, Universitatea Spiru Haret Prof. univ. dr. Gheorghe M. Pistol, Universitatea Spiru Haret Conf. univ. dr. Manuela Epure, Universitatea Spiru Haret Conf. univ. dr. Nedelea Chira Părăluţă, Universitatea Spiru Haret Conf. univ. dr. Zenovic Gherasim, Universitatea Spiru Haret Conf. univ. dr. Cicilia Ionescu, Universitatea Spiru Haret Conf. univ. dr. Luminiţa Ionescu, Universitatea Spiru Haret Conf. univ. dr. Marinică Dobrin, Universitatea Spiru Haret Secretar de redacţie: Conf. univ. dr. Mariana Elena Balu, Universitatea Spiru Haret Secretariat: Asist. univ. Sara Moldoveanu, Universitatea Spiru Haret Prep. univ. Petronela Iuliana Geangu, Universitatea Spiru Haret © Editura Fundaţiei România de Mâine, 2006 ISSN: 1582-8336 CUPRINS Adela Deac, Cercetarea ştiinţifică – integrată organic în activitatea didactică …… 13 I. TEORIE ECONOMICĂ Cicilia Ionescu, O nouă dimensiune în măsurarea performanţelor întreprinderii …. 23 Daniel Adrian Gârdan, Iuliana Petronela Geangu, Previziunile de marketing şi importanţa acestora în activitatea firmei contemporane – Studiu de caz VRANCART S.A. ……………………………………………………………………. 31 Daniela Paşnicu, Economia de piaţă şi dezvoltarea carierei. Serviciile de infor- mare, orientare şi consiliere privind cariera în România ………………………… 43 Daniel Adrian Gârdan, Cercetarea comportamentului consumatorului şi rolul ei în strategia de dezvoltare a firmei ………………………………………………… 51 II. EVOLUŢII ACTUALE ALE ECONOMIEI ROMÂNEŞTI Constantin Mecu, Competitivitatea – cheia funcţionalităţii economiei de piaţă în România …………………………………………………………………………… 59 Ion Popescu, Aurelian A. Bondrea, Mădălina Constantinescu, Concentrarea transfrontalieră a capitalului şi apariţia oligopolului mondial …………………... 65 Corneliu Russu, Marin Comşa, Perspective strategice de reindustrializare a României …………………………………………………………………………... 71 Maria Andronie, Tehnologia de tipărire la cerere – tehnologia viitorului în industria tipografică şi publicistică ……………………………………………….. 83 Gheorghe Răboacă, Noul model demografic şi implicaţiile acestuia ……………. 91 Cristina Barna, Modalităţi de măsurare a performanţei macroeconomice. Evaluarea performanţei României comparativ cu UE–15 în perioada 1996 – 2002 …………... 103 Ion Popescu, Riscul în societatea informaţională sau a cunoaşterii ……………... 109 Ioan Gâf-Deac, Dezvoltarea comunicării economice în România în perioada de trecere la economia funcţională de piaţă …………………………………………. 119 Mădălina Militaru, Tendinţe şi direcţii de dezvoltare a turismului românesc la început de mileniu …………………………………………………………………. 125 Gabriela Ungureanu, Politica monetară din România, componentă esenţială a politicii economice ………………………………………………………………… 131 Luise Mladen, Gabriela Tudose, Performanţa pieţei muncii din România în perspectiva integrării în Uniunea Europeană …………………………………….. 141 III. MANAGEMENT Maria Gâf-Deac, Studiul managementului echilibrelor macrostructurale în contextul formalizării economiei bazate pe cunoaştere ……………………….….. 149 Ioana Andriesei, Tipologia sistemelor manageriale comerciale participante la distribuţie ………………………………………………………………………….. 159 Delia Silvia Olaru, Competitivitate în managementul societăţilor româneşti în contextul aderării la UE. ………………………………………………………….. 167 3 IV. CONTABILITATE – FINANŢE – STATISTICĂ Marinică Dobrin, Cadrul general pentru întocmirea şi prezentarea situaţiilor financiare anuale pe baza standardelor internaţionale de contabilitate ………….. 177 Eduard Ionescu, Modelarea sistemului informaţional integrat al costurilor ……. 189 Mariana-Cristina Cioponea, Aprecierea nivelului presiunii fiscale în România în perioada actuală ………………………………………………………………... 197 Mariana Elena Balu, Statistica în cercetarea de marketing – câteva utilizări ale testului χ2 neparametric …………………………………………………………… 205 Mariana Elena Balu, Armonizarea sistemului statistic românesc cu cel al Uniunii Europene ………………………………………………………………….. 213 V. PROBLEME FINANCIAR-BUGETARE ALE PIEŢEI DE CAPITAL Victor Stoica, Strategia de dezvoltare a pieţei bursiere din România. Trecut şi viitor ……………………………………………………………………………….. 223 Dan Radu Ruşanu, Doina Elena Dascălu, Accizele – între cerinţele de armonizare şi nevoile bugetare ……………………………………………………. 233 Doina Elena Dascălu, Transferul de preţ – formă de manifestare a evaziunii fiscale ……………………………………………………………………………… 241 Claudia Baicu, Noul acord de la Basel şi cerinţele minime de capital pentru băncile internaţionale ……………………………………………………………... 247 VI. RELAŢII ECONOMICE EXTERNE ŞI ADERAREA ROMÂNIEI LA UNIUNEA EUROPEANĂ Gheorghe Zaman, Zizi Goschin, Eficienţa economică sau productivitatea integrală a factorilor de producţie ? ……………………………………………… 255 Chira Nedelea Părăluţă, Economia românească în faţa exigenţelor integrării în UE. ……………………………………………………………………………... 263 Gheorghe M. Pistol, Moneda unică – Euro – şi implicaţiile ei economice ……… 267 Ruxandra Vasilescu, Standarde actuale ale predării limbilor străine (cu aplicaţie la limba engleză) – un studiu comparativ ………………………………. 285 Octavian Gh. Botez, Evoluţia exportului de mărfuri al judeţului Vâlcea la început de secol XXI ……………………………………………………………….. 297 Luminiţa Pistol, Evoluţia comerţului românesc în contextul integrării europene .. 309 Ana Butnaru, Sistemul informaţional al serviciilor de expediţii şi transporturi internaţionale de mărfuri ………………………………………………………….. 319 Angela Popescu, Obiectivele Organizării Comune de Piaţă la culturile arabile în România – scenarii privind sprijinul acordat de Uniunea Europeană …………… 327 Diana Crăciunaş, Euro – moneda unică europeană ……………………………... 333 Mariana Elena Balu, Diana Crăciunaş, Câţiva indicatori statistici ai balanţei de plăţi externe …………………………………………………………………….. 339 VII. DIRECŢII DE DEZVOLTARE A INFORMATICII DE GESTIUNE Manuela Epure, Marketingul în era digitală ………………………………….…. 351 Doina Fusaru, Adela Bâra, Sisteme informatice de asistare a deciziei în managementul modern al organizaţiilor economice ……………………………… 361 Maria Andronie, Ion C. Lungu, Modele şi tehnici de modelare a proceselor de dezvoltare software ………………………………………………………………... 369 Ion C. Lungu, Maria Andronie, Aspecte comparative privind modelarea sistemelor informatice …….……………………………………………………………………... 381 4 Maria Andronie, Folosirea arhetipurilor în modelarea sistemelor informatice … 389 Ion C. Lungu, Maria Andronie, Adela Bâra, Utilizarea UML în modelarea sistemelor informatice executive ……………………………………………………... 399 Valerica Mareş, Marius Daniel Mareş, Gabriel Mihai, Alin Ciotei, Metoda OMT de proiectare a sistemelor informatice ……………………………………… 405 Zenovic Gherasim, Caracteristici ale preagregării în sistemele de procesare analitică on-line (OLAP) ………………………………………………………….. 411 Zenovic Gherasim, Despre manipularea impreciziei în modelele de date multi- dimensionale ………………………………………………………………….…… 415 Doina Fusaru, Zenovic Gherasim, Adela Bâra, Tehnici şi arhitecturi pentru micşorarea timpului de răspuns în sistemele cu depozite de date (DATA WAREHOUSE) …………………………………………………………………….. 419 Marius Daniel Mareş, Valerica Mareş, Gabriel Mihai, Proiectarea, perfecţionarea şi protecţia bazei de date orientate pe obiecte ……………………………………. 427 RECENZII Globalizarea – mit şi realitate, Ion Popescu, Aurelian A. Bondrea, Mădălina Constantinescu (Constantin Moisuc)……………………………………………... 435 5 CONTENTS Adela Deac, Scientific research – organic interogation in the didactic activity …. 13 I. ECONOMIC THEORY Cicilia Ionescu, A New Dimension in the Corporate Performance Measurement
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