Anniversary Celebration Highlights

July/august 2009

50 Ways to Improve Your Bottom Line New! Synchro Skating Tests Air Quality: The Issue Lives On ISI EDGE JULY/AUGUST 2009 1 2 ISI EDGE JULY/AUGUST 2009 Volume 12, Number 1 In This Issue July/August 2009

Publisher ISI Industry Ice Skating Institute Trends Survey Editor 10 Lori Fairchild

Editorial Advisors Peter Martell Sean Flynn Ice Arena Air Quality: Randy Winship The Issue Lives On Print Production & 50 Ways to Advertising/Sponsorship Improve Your Manager Carol Jackson Bottom Line

Graphic designer Logan McCoy 6 ContributorS Lisa Fedick Conference & Trade Show Albert Tyldesley Kathy Winter Celebrates History! 24

The ISI EDGE (USPS 017-078, ISSN 1522-4651) is published bimonth- ly; January/February, March/ April, May/June, July/ August, September/October, November/ December; by the Ice Skating Institute, 6000 Custer Road, Build- ing 9, Plano, TX 75023. Annual Subscription Rate is $24.00 per year. Periodicals postage paid at Plano, TX, and at additional mail- Host an ISI Event, ing offices. Reap the Rewards POSTMASTER NOTE: Send address changes to ISI EDGE, c/o The Ice Skating Institute, 6000 16 Custer Road, Building 9, Plano, TX Announcements...... 4 75023. Printed in the U.S.A. 50 Ways to Improve Your Bottom Line ...... 6 Subscriptions available through membership only. Ice Arena Air Quality: The Issue Lives On ...... 10

©2009 by the Ice Skating Insti- iAIM Report ...... 14 tute. Reproduction in whole or in Conference & Trade Show Celebrates History, ...... 16 part is prohibited unless expressly authorized in writing by publish- Charges Into the New Ice Age! er. All rights reserved. Opinions expressed by contributors do ISI Annual Awards...... 18 not necessarily represent the views of the Ice Skating Institute, ISI Judge Certification Tests...... 20 the publisher or the advertis- ISIA Education Foundation Report...... 22 ers. Submissions of manuscripts, materials, photographs, and art- Host an ISI Event, Reap the Rewards...... 24 work are made at mailer’s risk and must include self-addressed Coaches’ Corner...... 26 envelope with sufficient postage for return. No responsibility will ISI Judge Certification Tests...... 30 be assumed for unsolicited materials. ISI reserves the right to edit Ice Arena Association News ...... 32 material submitted for content Calendar ISI-Endorsed Competitions & Shows/Exhibitions...... 34 and space consideration. And Another Thing...... 38 Announcements

Dedicated to providing leadership, education and services to the ice skating industry. NEISMA and ISI Sign Joint Agreement ISI International Headquarters READING, Mass. and PLANO, Texas — NEISMA (Northeast Ice Skating Managers’ Asso- 6000 Custer Road, Building 9 Plano, TX 75023 ciation) and the Ice Skating Institute (ISI) have signed an agreement to establish a working Phone: (972) 735-8800 Fax: (972) 735-8815 relationship and spirit of cooperation regarding matters of mutual interest pertaining to e-mail: [email protected] the ice rink industry. www.skateisi.org The agreement includes the formation of a joint committee made up of three members Executive Director from each organization’s board of directors. NEISMA’s representatives are Tom Morton, Ed Peter Martell Peduto and John Zullo. ISI is represented by Jim Hartnett, Rob McBride and Scott McCoy. Director of Management Programs & Services “We look forward to furthering our long-standing relationship with NEISMA through Sean Flynn this new joint committee,” said ISI President Jim Hartnett, who will serve as the commit- Director of Skating tee’s vice chair. “Together we will address such industry needs and issues as education Programs & Events and training, insurance, safety, communication and facility management, operations and Randy Winship maintenance.” Controller Karen Schaffer The committee’s first quarterly meeting was held in May in New Hampshire. Membership Coordinators “The timing was right for NEISMA and ISI to solidify our working relationship to ac- Kathy Chase complish mutual programs of action for the betterment of the ice rink industry,” said NEIS- Angela Tooley MA President Tom Morton, committee chair. Print Production & Advertising/Sponsorship Manager Carol Jackson Ice Rink Events Introduces Ice-Rink-In-A-Box Graphic Designer THE WOODLANDS, Texas — Ice Rink Events has introduced Ice-Rink-In-A-Box, with Logan McCoy packages available for the complete installation of rinks ranging from small seasonal to full Information Services Coordinator Jeff Anderson NHL-size facilities. The rinks will be sold or rented to local municipalities, hockey leagues, Administrative Assistant neighborhoods, resorts, shopping malls and private developers, and will include turnkey Mary Ann Mangano installation and optional operational management. “Ice-Rink-In-A-Box will offer communities a way to add an ice sheet with economy and ISI OFFICERS President Jim Hartnett speed,” said IRE owner Mike Clayton. “This will allow for the fastest possible growth of ice 1st Vice President Mike Paikin facilities in the short term.” 2nd Vice President Janice Forbes Treasurer Rob McBride Secretary Margy Bennett Immediate Past President Jim Lange Accent Refrigeration Systems Wins Environmental Award VICTORIA, B.C. — Accent Refrigeration Systems has been named the 2009 recipient of the DIRECTORS District 1 Tiesha Potvin Coale VIATEC Advanced Technology Award for Environmental Excellence. The company was rec- District 2 Robyn Bentley ognized for its dedication to environmental stewardship and energy-efficient innovations. District 3 Lisa Fedick District 4 Christine Wilson Brinton District 5 Larry LaBorde District 6 Toni Cooper Rink Management Services Recognized for Business Excellence District 7 Jamie Baringer District 8 Susan D’Aquila RICHMOND, Va. — Rink Management Services Corp. has received the Alfred P. Sloan District 9 Brigid LaMear Award for Business Excellence in Workplace Flexibility for the second consecutive year. District 10 Char Martin District 11 John Kanicka The award recognizes employers that are successfully using flexibility to meet business and District 12 Debbie Lane District 13 Allison Petsch employee goals. District 14 Paige Scott District 15 Bert Blanchette District 16 Cindy Solberg Miami University Announces Korn Retirement District 18 Glyn Jones Hockey Dan Smith MIAMI, Ohio — Miami University has announced the retirement of synchronized skating Builders & Suppliers Doug Peters Instructors David Santee coach Vicki Korn, three-time PSA Synchronized Skating Coach of the Year and originator Commercial Facilities Liz Mangelsdorf Public/Not-for-Profit Facilities Sara Bolan of the nation’s first collegiate senior-level synchronized skating program. Korn served on Schools, Colleges, the ISI board of directors for many years as the schools and colleges representative and on Universities Glen Danischewski iAIM Chair Kevin McCormack ISI’s synchronized skating committee. PSA Representative Gerry Lane USFSA Representative Homer Hagedorn ISIAsia Representative Raul Gomes Please send announcements to [email protected]. AMMA Representative Trudy Ivory MIAMA Representative Dean Mulso MIRMA Representative Judy Sniffen Education4 Foundation Don Bartelson ISI EDGE JULY/AUGUST 2009 Lifetime Honorary Member Carol Zdziebko ISI EDGE JULY/AUGUST 2009 5 50Ways to Improve Your Bottom Line If you’ve been in ice arena management for many years, this list of ways to help you make and save money . You’ll you likely are familiar with most of the items on this list . find revenue as well as expense tips — from marketing and But how many of them are you actually practicing? For programming ideas to more energy-efficient operations — those who could use the occasional reminder as well as with both immediate and long-term results . Adding even those who have not been exposed to all of these ideas, ISI a few of these to your best practices can help you make a staff members pooled their experience to come up with positive, noticeable difference in your bottom line .

1 Conduct a program audit to determine potential areas send skaters to your pro shop to buy gloves; pro shop per- where you can reduce expenses. sonnel can promote your birthday parties. 4 2 Sign up all of your skaters as ISI Individual members. Utilize the waste heat off compressors for reheating Membership includes both liability and excess accident dehumidified air, hot water heating, snow melt, etc. insurance (which reduces your premium), Recreational Ice Skating magazine (which encourages them to continue 5 Host ISI-endorsed competitions or shows at least four skating) and eligibility to test and compete in events (also times a year to stimulate continued interest and excite- stimulates ongoing participation). ment of local skaters. Competitions generate revenue from private lessons, ice time sales, entry fees, conces- 3 Train your staff to cross- sions, pro shop sales and vendor commissions. promote all aspects of your business, and give them in- 6 Be sure to close all dasher gates at night to reduce centive rewards for generat- refrigeration costs, and install a programmable control ing business. Front desk per- device to put your ice to sleep at night. sonnel and skate guards can suggest that skaters sign up for classes (provide them with 7 Conduct your own in-house programs rather than personalized cards that they leasing ice to independent organizations. can give skaters to take to the front desk to enroll in classes); 8 Require ISI professional liability insurance from all instructors can suggest that independent contractors to reduce your facility’s expo- students use public sessions sure and premiums. for practice; skate guards can

6 ISI EDGE JULY/AUGUST 2009 9 Install an energy-efficient low-emissivity ceiling and replace original light fixtures with new, energy-efficient T-5/fluorescent bulbs.

10 Objectively evaluate the impression that your an- swering system projects. Most people prefer a human, but if you must use an automated system, make it simple for callers to reach their intended destination quickly and without frustration. Having callers hang up in frustration can be costly for you!

11 Install motion detector light sensors in all locker rooms, restrooms and other non-continuously used areas.

12 Use the ISI learn-to-skate program and generate as 20 Reduce insurance premiums by ensuring that you much as $1,400 per hour in ice revenue. Skeptical? Call ISI have waivers on file from all user groups and regular class/ for details. league participants.

13 Reduce water consumption through filtration and re- 21 Use games, caricature artists, balloon artists, face cycling of resurfacer water. painters and magicians to entertain during a public session. Give patrons something unexpected and exceed their expectations so they will create “buzz” for your facility. 14 Offer continuous enrollment for new group lessons, making it easy for prospective students to sign up when they are motivated. 22 Maximize hourly ice productivity with cross-ice or simultaneous multi-program activities. 15 Schedule activities and link your programs so they complement and promote each other, e.g., schedule learn- 23 Where possible, install a separate meter on the water to-skate immediately prior to public skate, learn-to-play to the cooling tower to avoid paying unnecessary sewer hockey classes just before a mite league game, advance charges on evaporated moisture. freestyle classes following a freestyle session, etc. 24 Create session themes to add variety and stimulate 16 Install sensors for automatic toilet and urinal flush- interest, such as seasonal or holiday themes, or make up ing as well as faucet shut-off in sinks and showers. your own. Several ISI member facilities recently offered free admission for mothers on Mother’s Day and fathers on Father’s Day to stimulate family business. Remember, 17 Offer an “Introduction to Skates and Equipment” healthy public sessions drive repeat business in the form of information session during all class times at least once lessons and future visits. every semester. Make the most of your captive audience by reminding them that they received a discount coupon in their welcome packet for skates in your pro shop. Buy- 25 Be sure that all independent contractors are paying ing skates helps “invest” them in the sport and encourages rent or commission for use of the facility. them to re-enroll in your classes. 26 Use the ISI recreational test and competition pro- 18 Edge and resurface regularly and maintain ice at an gram to stimulate continued interest and participation optimal 1.5-inch level at all times. from skaters of all ages and abilities.

19 Turn your existing students into your sales team. 27 Provide incentives for class re-enrollment, such as Run a bring-a-friend-to-class contest for several weeks, an early re-enrollment discount, a bring-a-friend offer or a then give the student who brings the most guests a free multi-family member discount. semester of classes. Offer the guests a one-time opportunity to sign up for classes within the next week at a special 28 Make sure your Web site is current, functional and discount. user-friendly. It should project a positive facility and staff

ISI EDGE JULY/AUGUST 2009 7 image, promote your programs and services, announce etc. More skaters will want to use lockers to win a prize, schedules and events, and offer the convenience of online and the prizes themselves can be products and services class registration. that generate additional revenue.

29 Have staff coaches available to provide free introduc- 40 Utilize a marketing coordinator to increase group sales. tory classes and impulse private lessons during busy public sessions. 41 Send your instructors to weSKATE instructor seminars, which results in better and more productive teach- 30 Regulate lighting based on the programs under way ers, boosts the reputation of your skating school and helps on the ice, and have parking lot lights on photo sensors. increase re-enrollment.

31 Use a costumed character during busy sessions to 42 Offer your own in-house ancillary services rather entertain on the ice. Colored and mirrored balls, artificial than contracting them to others: vending, concessions, snow (in warm climates) and other fun props add to the lockers, arcade games, etc. entertainment value. 43 Use the ISI recreational hockey 32 Prices have decreased to the point program. Hockey membership allows that no rink should still be without a rinks to use the program to run their computerized point-of-sale/inventory own youth and adult house leagues with management system for tracking cus- greater flexibility and more competitive tomer information. fees.

33 Schedule resurfacing every 45 min- 44 Use a water treatment in the evapo- utes during busy public sessions to drive rative condenser to prevent scale buildup business throughout the facility. This also on tubes. turns over the use of rental skates and lockers. (Most skaters will stay through 45 one resurface; few will stay through two.) Have your staff coaches offer free introductory lessons during busy public sessions. 34 Be aware of peak electricity demand charges and use time-delay switches to 46 stagger compressor motor starts accord- Give figure skaters the chance to ingly. participate in a team sport by using the ISI synchronized skating program. 35 Schedule skating and hockey exhibitions after re- 47 surfacing during public sessions to spotlight students’ Utilize gas-powered radiant heaters over seating ar- achievements and promote your programs. eas rather than attempting to heat the entire rink area. 48 36 Gain a better trained and educated management Use incentive compensation to reward program di- staff — and possibly even reduce insurance premiums — rectors for productivity and efficient management practices. by sending key employees to iAIM certification schools. 49 Explore the use of power conversion to reduce cost 37 Support other inter-rink competitions in your area of electricity. so that yours will be supported in return. 50 Maximize your ISI membership! Take full advan- 38 Take advantage of the free weSKATE class manage- tage of the full spectrum of ISI programs, materials, edu- ment software program to help you more effectively and cational seminars and certifications, affordable insurance efficiently administer your learn-to-skate program. programs and staff resources. Not sure what all you get? Call the ISI office at (972) 735-8800.

39 Use prizes to stimulate locker rentals. Have the DJ make an announcement, for instance, that “Locker 123 has Do you have questions, comments or ideas? Please send won a prize” — a pass for public session, a free soft drink, them to [email protected].

8 ISI EDGE JULY/AUGUST 2009 ISI EDGE JULY/AUGUST 2009 9

FMC Arenas Ad.indd 1 4/13/09 4:19:21 PM First in an occasional series on green rink practices Ice Arena Air Quality The Issue Lives On

by Albert Tyldesley, CAE

The ESPN E:60 report on indoor air quality problems regulations in Rhode Island are not as effective as those in the in ice arenas has once again brought negative other two states. publicity to our industry . Three parts of the report I have been involved with ice arena air quality for more than are of primary concern to me . 25 years. Fully 100 percent of the air quality incidents or problems that I have investigated have been caused by human error. Every ice arena in every state was built to local and national Air quality standards building code standards that include ventilation requirements. Every manufacturer of ice resurfacing machinery provides equip- The first issue is defining air quality standards or regulations in ment with air pollution control elements that work. When an ice ice arenas, including who sets the standards, who enforces the arena maintains its equipment and teaches every employee how standards and how individual ice arenas meet the existing stan- to properly maintain indoor air quality, it works. dards. Minnesota, Massachusetts and Rhode Island are currently Far too many arena managers do not maintain their equip- the only states with air quality regulations that apply to ice arenas. ment. Far too many provide little or no air quality training to their The regulations in Minnesota and Massachusetts have been pub- employees. I wish space allowed me to tell you about the non- lished repeatedly in local and national publications aimed at the working ventilation fans, the ice resurfacers blowing black smoke, ice arena industry. the walls constructed in front of ventilation fans, the resurfacers But even in states without regulations, without catalytic converters and the just it is not possible for an arena manager to “Fully 100 percent plain unqualified managers and employees plead ignorance of the air quality problem I have come across in ice arenas. In many in the year 2009. ISI has offered classes and of the air quality cases, managers have expressed surprise seminars on air quality for more than 25 when AQ incidents have occurred in their years. The ISI EDGE magazine has provid- incidents or arenas. Some have felt “picked on.” ed detailed information on air quality, as Every ice arena in the United States has the iAIM instructional program. problems I have should be following the state of Massa- The ESPN report did create confu- chusetts or Minnesota (they are almost sion over which gases are tested for under investigated have identical) ice arena air quality regulations. existing standards. However, the report been caused by Some may remember that the EPA sent appears to demonstrate that they found federal air quality regulations for ice are- ice arenas in 14 states that do not provide human error.” nas to Congress for approval back in the safe carbon monoxide and nitrogen diox- 1990s. They have remained in the Federal ide levels within their facilities. Register due to a lack of funding. However, The longtime problem with air quality in ice arenas should as a result of the ESPN report, there appears to be renewed inter- have been solved a long time ago. The fact that it continues is est in federal AQ standards for ice arenas. The proposed federal a black eye for our industry. The AQ regulations in Minnesota regulations are based on the Massachusetts model. and Massachusetts have virtually eliminated this problem in both Because our industry appears to have owners/managers who states. The regulations are fair, relatively easy to meet and assure refuse to follow a responsible air quality program within their arena patrons that they are in a safe environment. The existing arenas, I have strongly recommended government regulations.

10 ISI EDGE JULY/AUGUST 2009 ISI EDGE JULY/AUGUST 2009 11 According to the ESPN report, one-third of the 34 ice arenas they it to knowledgeable customers. tested in 14 different states showed both CO and NO2 levels to be above the safe level. The AQ problem in ice arenas appears to continue, and we all suffer from the bad publicity. The ultrafine particles issue The third issue in the ESPN report is the subject of “ultrafine Dealing with the press particles.” I suspect many arena managers saw the report and asked, “What the heck are ultrafine particles?” Where did this The second issue raised in the ESPN report is how the arena man- come from? ager prepares to deal with the press. It is the norm for the press to This was the real snake in the grass with the ESPN report. The ask difficult and potentially embarrassing questions, and to have problems associated with ultrafine particles have been known for just enough background information to make the interviewer years, however, they have almost always been tied to diesel en- appear to be an expert. Being prepared to handle the press will gines and the construction industry. In my efforts to learn how always be the best option. My relatively ESPN made UFP an ice arena issue, sever- superficial fact-finding efforts on the ESPN al interesting facts emerged. Perhaps most report indicates that ESPN edited their in- “The bottom line important is that, according to the indoor terviews to make their report appear more air quality expert I spoke with, there are authoritative and dramatic. The introduc- is that ice arenas no accepted standards for ultrafine par- tion of questions on “ultrafine particles” ticles. It appears that ESPN obtained its was a sucker punch. We all may need help are back in the information from a California group that in learning how to be prepared to handle news for a problem used the 30,000 PPM figure. There are no the press. Knowing what to say and what known UFP standards for ice arenas. Ul- not to say is a learned skill. we identified and trafine particle testing is not part of either Who does not fear the TV camera and the Massachusetts or Minnesota required microphone unexpectedly shoved in their should have solved testing. Only one known company sells a face? How do arena managers prepare for handheld ultrafine particle tester — priced the newsworthy event that occurs at their years ago.” at $5,000. arenas? It may be just a question of time Suzann Condon, the environmental before it’s your turn. director for the Massachusetts Depart- ISI has offered outstanding presentations at its annual con- ment of Public Health, said that much of her interview for the ference on dealing with the media. If you have never attended ESPN report was cut. Cuts included her statement that “ultra- such a course, make it a priority. Not only should you attend, but fine particles should not be a problem in ice arenas providing you should be willing to be a class participant — read: “human the catalytic converter on the ice resurfacer functioned properly.” sacrifice.” With great humor, the professionals giving the course Condon was the only ice arena AQ expert ESPN interviewed, and will enlist class participants to demonstrate how easy it is for they edited her comments to their advantage. The Massachusetts professional interviewers to take you in any direction they wish. Department of Public Health might do additional studies on UFP Knowing how to give an interview is critical when the press is in ice arenas, but it is not a high priority at this time. standing in your lobby. While we might believe that ESPN slanted the report in the di- Instructions on dealing with the press — and customers — rection they wanted and that they made questionable statements, should be part of the bottom line is that ice arenas are back in the news for a prob- “There are no your annual staff lem we identified and should have solved years ago. The solutions training. One of for the air quality problem in ice arenas are being ignored by too known ultrafine the facts that I dis- many facilities. As Pogo stated, “We have met the enemy and he covered early on in is us.” Our industry needs strong air quality standards and the particles standards the air quality issue only way we are going to ensure that every ice arena meets these was that every inci- standards across the country is with government regulation. for ice arenas.” dent began with a customer, parent or guest in the arena, complaining or asking questions. Using your arena on a weekly basis are doctors, nurses, firefighters, lab tech- nicians and other professionals who often know more about your Albert Tyldesley is a retired fire air quality problem than you do. The first air quality incident in captain, ice arena operations director Massachusetts came about as a result of a parent complaint to a and ISI instructor, and past chair of local TV station. When Harvard University did a study of the ice the iAIM board of regents. arena AQ problem, it was conducted by a hockey-playing doctor from the Harvard School of Public Health who had been aware of the problem for some time. You must have a strong air quality program in your arena and you should be able to explain (defend)

12 ISI EDGE JULY/AUGUST 2009 ISI EDGE JULY/AUGUST 2009 13 the differences be- tive methods of decreasing expenses and ® tween zero-based increasing energy efficiency. and incremental Employers who send their manag- budgeting, and inde- ers and other key personnel to iAIM pendent contractors schools know the importance of continu- and employees, as ing education. Did you know that some well as successful insurance programs offer premium dis- marketing and human counts to facilities whose employees hold resource management iAIM certification? Additionally, savvy skills. Operators will employers recognize that this program Knowledge learn the differences be- increases efficiency, productivity, their Knowledge tween indirect and direct employees’ technical skills — and, ulti- refrigeration systems, how mately, their bottom line. For a minimal to better maintain a sheet of investment, you can send your employees ice, energy management tech- to iAIM and reap the benefits. niques and air quality safety — a This year’s school will be held Aug. hot topic in our industry. 16-20 in Chicago, offering all three edu- Is by Sean Flynn, PowerPower CAO, CAM, CAP While recent economic condi- cation tracks. We look forward to seeing tions have prompted many organizations you there! 2001, when the Ice Skating to reduce and even eliminate budgets for 2009 iAIM Program Sponsors: Since Institute introduced the Ice education and professional development, Arena Institute of Management (iAIM) some continue to recognize the long-term Arid-Ice by CDIMS Becker Arena Products program to its first 65 participants, value of such investments. A successful rink manager who has earned iAIM Cimco Refrigeration hundreds more ice arena managers, FMC Ice Sports operators and programmers have taken certifications recently told me that his advantage of this premier training experience has been worth every program. penny to his facility, be- iAIM certifications are among the cause he brought most valuable assets an ice arena profes- back innova- iAIM Unveils New sional can possess. The programs provide students the technical education and con- Maintenance Training Course fidence to successfully meet real-world In Conjunction with NEISMA Spring Conference challenges encountered in the ice arena by Rob McBride, CAE environment. As a manager, operator or programmer, you have the opportunity hirty-four ice arena managers from the beginning and how to cope with to make yourself more valuable to from across the Northeast a backlog of deferred maintenance. The your facility. Earning certification Tgathered on the campus of impact of maintenance on energy consump- in any of the iAIM tracks will dis- the University of New Hampshire in May tion was covered, with specific examples that tinguish you among your peers during the NEISMA Spring Conference for demonstrated how costly it is to ignore basic and the competition. iAIM par- the inaugural Refrigeration, Equipment maintenance requirements. ticipants learn from industry and Facility Maintenance (REFM) certifica- It was the first time that an iAIM program leaders, through both hands- tion course. has been offered in conjunction with NEISMA. on training and classroom iAIM developed this new By all accounts, the collaboration was sessions. program to provide students a positive one, adding profes- Arena managers, op- with a fundamental under- sional certification classes to the erators and programmers standing of refrigeration, excellent program offered at the come from many different equipment and facility conference. educational and profession- maintenance for ice arenas. Look for more of these al backgrounds. The iAIM Eight hours of shorter certificate classes in program offers the best op- classroom sessions were the future as iAIM expands portunity to learn directly presented on the best its programs to be more from industry experts how to practices for maintenance convenient and accessible to manage, operate and program of refrigeration systems, everyone in our industry. A an ice arena. Participants in the HVAC, ice resurfacing two-day skating director course is programming track will learn machines, buildings and under development. Other programs terms such as “linking,” “blend- grounds. in the pipeline include one-day courses on ing,” “the big four” and “the Olympic Attendees learned how to develop marketing and revenue generation as well as quadrennium.” Managers will learn a preventive maintenance program arena financial management.

14 ISI EDGE JULY/AUGUST 2009 ISI EDGE JULY/AUGUST 2009 15 Celebrating History, Charging Into the New Ice Age! by Lori Fairchild

he ISI 50th Anniversary Conference & Trade Show is Just prior to the conference opening on Tuesday morning, now part of the association’s half-century of ground- attendees boarded two buses for an optional behind-the-scenes breaking history. Held May 26-29 at the Hilton in the tour exploring the innovative operations of the 47-square-mile TWalt Disney World Resort in Orlando, the highly anticipated Disney property. Stops included: the textile services plant that event drew an impressive at- processes the laundry for 27,000 hotel rooms; the tree and topi- tendance despite this year’s ary farm where the Disney horticulture team grows and grooms economic challenges. the landscaping plants for the theme parks’ lush landscaping; The anniversary ac- and the Magic Kingdom itself, where the tour groups caught tivities actually started the the Main Street parade and experienced a rare glimpse of the weekend prior to conference daily routine in the extensive tunnel system beneath the streets week, with the ISI 50th An- of the park. niversary Skating Champi- Conference opened Tuesday afternoon, with the Disney In- Four ISI presidents, past and present, were in attendance: onships at RDV Sportsplex stitute’s Chris Caracci engaging an enthusiastic audience with Jim Hartnett, Jim Lange, Murray Ice Den. Nearly 600 skaters his keynote address on “Leadership in Changing Times.” Two Sandler and Michael Booker . ages 2 to 75 turned out for Disney Institute-led breakout sessions also were among the this special commemorative popular offerings of the week. national event. The four-day competition was the first national Evening attire, live music, sparkling décor and some of the ISI event to include the new ISI Open Freestyle events. best conference fare in ISI history set the stage for the elegant

Fort Myers Skatium Fort Myers, Fla. Dec. 4-6 Entry deadline: Oct. 15

The freedom of personal expression with-out technical scores has made Artistic Challenge a popular event for skaters who love the opportunity to focus on showmanship, costumes and creativity. It’s a low-pressure environment with a high fun factor! The fifth annual Challenge will be staged in Fort Myers, Fla., the “City of Palms,” home of white sand beaches, exotic tropical wildlife and marine life, and the Fort Myers Skatium, a family entertainment facility featuring laser tag, a video arcade and an inline rink, in addition to its NHL-size ice surface.

16 ISI EDGE JULY/AUGUST 2009 to visit one-on-one with industry suppliers. “Golden Giveaways” (aka, cash!) were awarded to drawing winners in attendance on an hourly basis, with attendee Heather Hyatt and vendor Zam- boni Co. claiming the grand prizes at the end of the show. Social and networking activities continued throughout the week, with the annual Zamboni party on Wednesday night and the ISIA Education Foundation benefit party on Thursday. FMC Ice Sports hosted the tropical-themed Foundation party, where the Land Sharks kept the dance floor hopping and the legendary Stanley Cup was the most photographed (and touched) guest. Another added touch this year was an anonymously penned daily newsletter, The IS(EYE), delivered in meeting rooms, on buses and under hotel room doors. The newsletter included highlights of the week, short quizzes and a politically incorrect Two busloads of ISI conference attendees participated in the Disney Institute’s behind-the-scenes tour: “Innovation in Action .” “EYE Spy” column. Friday morning’s sessions concluded the ISI 50th Anniver- sary Conference, but the spirit of the week is still evident in the President’s Reception, Dinner and Awards Celebration on Tues- continued positive comments from attendees and vendors alike. day night. Olympian Scott Hamilton and New Jersey Devils Photo galleries from the milestone week can be found on President Lou Lamoriello were honored for their contributions the next four pages. These photos and more are also posted on to ice sports and the industry, along with many ISI pioneers and the ISI Web site conference page and are available for purchase dedicated members. through ActionPhotos.com. The conference continued on Wednesday at the spectacular RDV Sportsplex Ice Den, with a variety of on- and off-ice programming and operations sessions plus a lunchtime cookout. In- 2009 Conference & Trade Show Sponsors structors were treated to sessions with Olympic silver medalist Paul Wylie and former Olympian David Santee, among others. Cimco Refrigeration Northwest Designs The trade show offered a cocktail reception on Wednesday CT Benefits/Sportsinsurance .com Rice Specialty Risk FMC Ice Sports RinkGuard/Willis Programs evening and a tasty buffet lunch on Thursday — but more important, the show provided a friendly, casual setting for attendees

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ISI EDGE JULY/AUGUST 2009 17 2009 Annual Awards

Olympic gold medalist, Stars On Andy Baltgavis, manager of Ice co-founder and ISI Special Bloomington Ice Garden, took Skater spokesperson Scott Ham- home the Benton H. Wilcoxon ilton was presented the Lifetime Award for leadership, creativ- Achievement Award for his ef- ity and innovation in arena forts in the advancement of the management. ice skating industry.

Two individuals were inducted Franklin Park Ice Arena Man- into the ISI Hall of Fame this ager Sara Bolan received the year: Lou Lamoriello, president, Arthur Goodfellow Award CEO and general manager of for behind-the-scenes work in the New Jersey Devils; and Jim support of the ISI and the ice Lange, former ISI president and skating industry. recently retired director of the Park Ridge Park District.

ISI Executive Director Pe- PSA President Kelley Morris- ter Martell and President Jim Adair and Executive Director Hartnett presented the Erika Jimmie Santee (holding awards) Amundsen Award to Jean were honored with the Presi- Albrightson, recently retired dent’s Award. Presenters were from Parade Ice Garden, for current ISI President Jim Hart- her contributions as an ambas- nett and former President Mi- sador of the ISI. chael Booker.

Bill Howard, former owner of Holiday Ice Rink and ISI trea- Gerry Lane of South Suburban surer, was recognized with the Ice Arena and Family Sports Pioneer Award for his decades Center was named Man of the of service to the ISI and the ice Year. Liz Mangelsdorf of Dr skating industry. He was present- Pepper StarCenters received ed with the award by another ISI the Woman of the Year honors. pioneer, Murray Sandler.

(Left to right) Robert Naegele Jr. and Bruce Irving of Athletica Mexico City ice arena owner accepted the Frank J. Zamboni Alfonso Gomez Haro was rec- Award from Richard Zamboni. ognized with the International The award honors contributions Merit Award. in engineering and/or technolog- ical advancements in the sport of ice skating or the operation of ice skating facilities.

18 ISI EDGE JULY/AUGUST 2009 Photography by ActionPhotos.com

Tampa Bay Skating Academy- Margy Bennett of the Lou & Gib Countryside received the Out- Reese Ice Arena received this standing Facility Award for ISI year’s National Merit Award. National Event Participation. (Pictured: Diane Paul, TBSA instructor)

Great Skate Awards went to Joan Glen Danischewski of Rink Rice of Rice Specialty Risk and Management Services accept- Jerry Damschroder of Damschro- ed the Al Tyldesley Excellence der Skate Sales. in Safety Award from Tim Sullivan of RinkGuard/Willis Programs.

Gaston Larios of San Diego Ice Editor’s Note: (Not pictured) John Tallmon of Sherwood Ice Arena Arena accepted the Arena Own- was named Hockey Director of the Year. Kensington Valley Ice House er/Operator of the Year Award received the Outstanding Facility Award for ISI Hockey Membership. from ISI Executive Director Peter Martell. 50-Year ISI Administrative Members Scott Hamilton presented the Belmont Iceland • Belmont, Calif. Skating Director of the Year Chalet Ice Rink Inc. • Knoxville, Tenn. Award to Laila Schlesinger of Northbrook Sports Center. East Bay Iceland • LaFayette, Calif. Essex County Ice Rinks • Newark, N.J. Frank J. Zamboni & Co. • Paramount, Calif. Fritz Dietl Ice Skating Studio • Westwood, N.J. Inwood Recreation Rink • Joliet, Ill. Lloyd Center Ice Pavilion • Portland, Ore. Lauri Wagner of Fredericksburg Owensboro Sports Center • Owensboro, Ky. Ice Park received the Instructor of the Year Award. Ridgeland Community Center • Oak Park, Ill. Riedell Shoes Inc. • Red Wing, Minn. Riverdale Ice Skating Center • New York, N.Y. Wakota Arena • St. Paul, Minn. Wilcoxon Ice Complex • Huntsville, Ala. Kevin McCormack, manager of Floyd Hall Arena, was presented the For a complete list of the ISI Administrative Members recognized Outstanding Facility Award for ISI for 20, 30 and 40 years of membership, go to skateisi.org and click on Individual Membership. the conference page’s awards button.

Special thanks to RinkGuard/Willis Programs, sponsor of the 50th Anniversary Awards Celebration

ISI EDGE JULY/AUGUST 2009 19 ISI 50th Anniversary Conference & Trade Show

20 ISI EDGE JULY/AUGUST 2009 ISI 50th Anniversary Conference & Trade Show

ISI EDGE JULY/AUGUST 2009 21 Photography by ActionPhotos.com Stanley Cup Helps Raise Scholarship Funds by Lisa Fedick

The ISI’s Golden Anniversary conference in Orlando proved to And last but certainly not least, I would like to thank Mike Bolt be a stellar event for the ISIAFunds Education Foundation. From the and the Hockey Hall of Fame for allowing Lord Stanley’s Cup a strongest field of applicants in recent memory, three multi-tal- night out to party with us and help us meet our fundraising goal. ented scholar athletes were selected to receive 2009 ISIA Educa- Our 50th Anniversary year excitement continues at the ISI tion Foundation scholarships: Alissa Kitchen of Columbia, Mo.; World Recreational Team Championships in San Jose, Calif. The Brianna Pigott of Yonkers, N.Y.; and Theresa Semmelmayer of St. Foundation is delighted to announce that U.S. bronze medalist and Peters, Mo. former ISI member Caroline Zhang will headline the Benefit On Ice The Foundation will be forever grateful to Rob McBride, Scott show on Friday, July 31 at Sharks Ice at San Jose. Caroline, 16, ranks McCoy and FMC Ice Sports for hosting our co-sponsored benefit among the top 10 skaters in the world and is considered a serious party at the Orlando conference. In a year when meeting our fund- contender for 2010 Winter Olympic Games in Vancouver, B.C. raising goal seemed all but impossible, the generosity of the party attendees exceeded our wildest dreams. Special thanks go out to Kristen Vanorski of the Floyd Hall Arena in Little Falls, N.J., who did not hesitate to donate her split of the 50/50 raffle back to the Foundation. The Foundation also extends our heartfelt thanks to the ISI, the PSA, the New York Rangers, John Ferguson, Patti Kennedy and Paige Scott for their donation of auction and raffle prizes. Auc- tioneer extraordinaire Jimmie Santee provided one of the evening’s highlights during the live auction. A priceless signed photograph of Sonja Henie, which was do- nated anonymously, was sold to Donald Bartelson, Lisa Fedick, Rob McBride, Scott McCoy and Richard Zamboni, who presented it to PSA President Kelly Morris-Adair to become a permanent part of FMC Ice Sports hosted the Foundation benefit party in Orlando, the PSA museum for all to enjoy. featuring photo ops with the Stanley Cup .

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22 ISI EDGE JULY/AUGUST 2009 ISIA Education Foundation Donations

Supporter Friends of South County Skaters (in memory of Boyd Wietecter) St . Peters Figure Skating Association

Contributor De Greenberg

Friend 2009 Keystone State Games

5-Year Pledges Donald Bartelson Craig Cichy FMC Ice Sports Larry & Lorraine Fies ISI District 1 ISI District 8 MIRMA Riedell Skate Co . Burt & Judith Sniffen Barbara Wietecter Wonderland of Ice Zamboni Company

5-Year Fund Drive Pledge

I hereby pledge a total of $______toward the ISIA Education Foundation Fund Drive. I understand all pledges may be paid over a period of 5 years. $500 I wish to be invoiced: $1,000 Annually $2,000 Semi-annually $5,000 Quarterly $10,000

Name

Address

City State ZIP

Phone E-mail

Signed

All contributions are tax-deductible to the full extent of the law (IRS #36-3638131). Mail to: ISIA Education Foundation 6000 Custer Road, Building 9 Plano, TX 75023 23 Host an ISI Event,

Reap the Rewards by Kathy Winter

ou can feel the excitement in the air as you walk For local and through the rink. Staff and volunteers are bus- regional events, ily bustling everywhere. Skaters are arriving, skates you first must se- and costumes in hand. Coaches are checking their lect a date that schedules. You step back for a moment and take it will work well for all in, mentally checking your own list to ensure that your facility and you have tended to every last detail. As you blink, you hear the programs. Use the announcer … “Ladies and gentlemen …” and you know your ISI resources of your Yevent is about to begin. ISI district rep- In February 2008, Tampa Bay Skating Academy-Countryside resentative to en- experienced a moment just like this when we had the pleasure sure that you are of co-hosting the ISI Winter Classic. As we stood back and ob- choosing a date served, taking in all that the competition had to offer, we all were that will not con- Runners play an important volunteer role filled with excitement and honor that our facility had been cho- flict with other fa- during a national competition . sen to host such a large national event for ISI. It was with great cilities. Your suc- pride that our skaters, coaches, staff and parent volunteers had cess will be greater if you are not competing against other events. been given this opportunity to shine. If your intent is to host an inter-rink competition, plan early. That exciting weekend will not quickly fade from our memo- Many districts confirm a yearly competition calendar at their ries. It is amazing and gratifying to reflect on the way our rink annual district meeting. Make sure your event dates are on the family came together to welcome skaters from all over the coun- list and are approved by your district director. Each January we try. As with many facilities and skating clubs, a spirit of family, look at our entire year and plan our events. Even if your event support and pride form the foundation of our rink, and this event is not yet endorsed by ISI, you can send an e-mail reminder to gave us the perfect opportunity to put that spirit to work. other rinks requesting that they “save the date.” This will help Ice arenas nationwide are struggling with economic chal- other skating school directors plan where they want to take their lenges, forcing program directors skaters throughout the year. If they and rink managers to find new are going to travel to only one compe- and innovative ways to produce tition, you want them to know about revenue — or to utilize previously yours early. untapped resources. One of the Once your date is set, it is im- easiest ways to stimulate short- portant to get your ISI endorsement term revenue and long-term inter- processed as quickly as possible. The est in your programs and facility earlier your endorsement application is to hold an ISI event. Whether is approved, the sooner your competi- you host a competition or a show, tion information and applications can small or large, what better way to be distributed. If the applications are boost your business than to show- TBSA-Countryside was the first team in ISI history to out with enough lead time, you may case your figure skaters? While ISI win a national competition four times . spark interest in learn-to-skate class- national competitions may bring es and private lessons for skaters who hundreds or even thousands of skaters to the host facility, a want to participate in your event. small local or in-house event can bring extremely positive results At certain times of the year, we organize a competition class and rewards as well. through our learn-to-skate program. This class is designed for skaters not currently taking private lessons who want to participate in the competition. We require them to join ISI, test to their The earlier, the better competition level and pay class fees and competition application fees. This provides a great way to increase interest in your event he proposal process for ISI national competitions begins without parents feeling forced to make a large financial commit- 18 to 24 months prior to the event, with forms and hosting ment. If the event creates a positive experience for their child, it Trequirements available on the ISI Web site. will spark their interest in continuing with private lessons. 24 ISI EDGE JULY/AUGUST 2009 The more, the merrier for skater goodie bag items or hospitality t’s important to announce the type of events that will be of- room food and bev- fered at your competition. The more variety you offer, the more erages. opportunities you create for your skaters. Do not limit them to Consider asking Ione Spotlight. Offer Rhythmic and Surprise events at even your outside vendors to smallest competitions. Skaters love them. Not only are they fun, attend your event. but they break up the stress of the day. Offer these events at a Skaters and parents low, flat rate and you will see how quickly skaters flock to them, are always looking instantly increasing your profit margin for the competition. for clothing, trinkets and gifts associated The TBSA-Countryside Starbrites synchro team Even if your facility does not have a synchronized skating celebrates its success at Winter Classic 2008 . team, consider offering synchronized skating as an event. Facili- with figure skating. ties that have synchronized teams are always looking for places Even if you are hosting a smaller event, T-shirts, photos and vid- for them to compete. Competition directors should consider eos are usually popular. Each vendor that you allow to partici- the large number of skaters that are on a synchronized team. pate in your event should give you a percentage of sales. Chances are, if you include synchronized skating at your event, you create a captive audience on many different levels. Members of synchronized teams typically want to participate in individual Create a lasting impression events as well. Members of the synchronized teams traveling to ou may get only one chance to show visiting rinks what your rink have skater friends who are not on the synchro team. you have to offer. Creating a pleasurable experience for Before you know it, you have a larger team coming to your event. visitors will encourage them to return to your facility for The key to success for every ISI event is involvement. One of future events. the very first things you should do when you make the decision Y Make the travel as easy as possible for to host an ISI event is post a volunteer them. Contact local hotels and request a sign-up sheet and encourage parents group rate for event participants and their as well as skaters to participate. Get families. Include lists of local restaurants as many volunteers involved as pos- and attractions in your competition packet. sible. Make parents feel they are part It is important to remember that, as the of the process. Turn to them for assis- competition director, you wear multiple tance. If you have parents with special hats — not just during the event, but also in skills or expertise you could use, ask the weeks before and even after. Obviously, them to contribute. Most are willing on the business end, you have decided to to help when asked. Create a sense of host the event to provide a revenue boost belonging for your rink families, and for your facility. The reality is that any use focused, well-planned leadership Parent volunteers are one of the keys to your event, regardless of size, will bring income to manage the activities of your vol- event’s success . to the facility. unteer group. However, you need to carry your pompoms on a regular basis before and after the event. It is your responsibility to get your Marketing for success coaching staff on board to support the event. Without them, you will not even begin to achieve the success you desire. arketing your event should begin as soon as you re- Following your event, continue to fuel the enthusiasm of ceive your ISI endorsement. Get the word out wher- the pumped-up skaters and families. Post the results at the rink. ever you can. The more local interest you generate, Create photo boards, and if your facility has a Web site, get the Meven for a small in-house show, the greater your success will be. information posted as quickly as possible. Keep the energy flow- Remember, success is not always measured financially. Contact ing and your skaters excited for the next event, whether it is at your local news media and community and youth publications, your rink or another facility. It’s very simple: If your skaters are and send them your event information — more than once. This competing or performing, they have to be practicing. Coaches is the perfect opportunity for families to be exposed to your fig- are happy, rink managers are happy and skating school program ure skating program. directors have achieved the ultimate success. Regardless of the size of your event, create a program booklet. Offer parents the opportunity to place a special ad in the program for their skater and/or their coach. Keep the cost affordable. The time required to create these ads is minimal and the reaction of Kathy Winter is the assistant skating the skaters when they find their names in the program is priceless. director at Tampa Bay Skating Academy- Countryside in Clearwater, Fla. Offer ad space to local businesses, at a slightly higher fee than you charge for the skater ads. There is also the option of offering advertising space in your program for a business in exchange

ISI EDGE JULY/AUGUST 2009 25 Coaches’ Corner 11 –– 22 –– 33 –– 44 by Randy Winship ISI Director of Skating Get In Line and Programs & Events Go!Go! ’s 50th After completing the Synchronized Skating 2 and Synchro- A n n i v e r - nized Skating 4 test requirements, teams will have mastered sary cele- all of the skills necessary to compete in the Synchronized ISIbration year is half over, Formation Compulsory and Synchronized Skating Compul- but we’re not finished sory events. Teams can then expand these basic team skills yet! How about some- to prepare a longer program for the Synchronized Formation, thing brand new espe- Synchronized Skating and/or Synchronized Dance events. cially for ISI Synchro The test level(s) passed by any team has no bearing on their skaters? competition event registration. For example, a team can pass It’s been a long time Synchronized Skating 4 and still compete in the Synchronized coming, but the ISI Syn- Formation events at all ISI competitions. Again, these tests are chro Committee has designed to be used by the coach only as encouragement and approved four new ISI recognition tools for a beginning synchronized team. Synchronized Skating After Sept. 1 when you register your team(s) for the 2009- tests. These new tests are 10 skating year, a colorful new “ISI Synchronized Skating not required for any Team Member” badge will be provided for each team member team to compete in any with your $10 team registration fee. Coordinating crescent- ISI synchronized com- shaped test badges are also petitions or exhibition available for each test level events. and can be ordered by the The new ISI Synchro- coach after the team’s test nized Skating 1-4 tests are specifically designed as building registration is complete. blocks for beginning teams to help encourage, reward and rec- Test badges can be ognize the teams’ progress and achievement as they learn the used as a reward for basics of synchronized skating. reaching goals and are a The tests must be taken in order (1-4) and the entire team great motivator toward is judged on a “Pass” or “Incomplete” basis for each required higher achievement levels. element by any current ISI Professional member. It is strongly If new team members join recommended that these tests be given by another coach in after the test has been the area with synchronized team background and experience completed, the coach rather than the team’s own coach. However, if new beginner can purchase additional teams are in an isolated area, this might not always be pos- badges to award them sible. The test forms are included in the online link for all ISI after they perform with test forms at www.skateisi.org. the team in an exhibi- Each coach should submit a completed test form and team tion, show or competition roster to Angela Tooley at [email protected] for registration. event to complete the test requirements.

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Below is a summary of the test requirements. For complete de- ward Block – Starting in a Forward Two-Spoke Wheel scriptions, please refer to the test requirement details on the that rotates a minimum of two complete revolutions, the team synchronized skating page of the ISI Web site (skateisi.org). must make transition into a Forward Block (minimum three-line formation) that covers at least half of the length of the ice.

SYNCHRONIZED SKATING TEST 1 4. Forward Block into Forward Circle – Start- ing in a Forward Block (minimum three-line formation) that 1. Demonstration of Holds – In a stationary forma- covers at least half the length of the ice, the team must make tion, team members must demonstrate the correct position and transition into a Forward Circle and rotate a minimum of two posture for the following holds: complete revolutions. a. Hand Hold – choice of circle or wheel formation b. Shoulder Hold – choice of wheel, line or block 5. Synchronized Formation Compulsory formation c. Waist Hold – as in circle formation (sometimes called Program – The team must perform a program routine a Choo-choo Hold) consisting of the following elements (as described above): a. Forward Skating Line b. Forward Circle 2. Forward Skating Line – Must be performed in Shoul- c. Forward Two-Spoke Wheel der Hold consisting of forward marching steps and/or forward d. Forward Skating Block stroking covering at least half of the length of the ice. e. Forward Intersection

3. Forward Circle – Choice of Shoulder, Waist or Hand Program can include the specific transitions as required in Synchro- Hold. The circle formation must rotate in either clockwise or nized Test 2 or any other transition combinations. counterclockwise direction for a minimum of two complete Duration time is 1:45 with a 10-second leeway over that time revolutions. permitted. See Additional Program Notes on page 29.

4. Forward Two-Spoke Wheel (Pinwheel) – Choice of Shoulder, Hand or Basket-weave Hold. The wheel formation must rotate in either clockwise or counterclockwise SYNCHRONIZED SKATING TEST 3 direction for a minimum of two complete revolutions. 1. Line – Can be performed in any hold or combination of holds 5. Forward Skating Block – A block formation with covering the length of the ice surface. a minimum of three lines performed in Shoulder Hold position covering at least half the length of the ice surface. 2. Footwork Block – A block of at least three lines consisting of any skating steps and turns that covers the length of the ice surface. The block must change direction, and changes of hold are also permitted. SYNCHRONIZED SKATING TEST 2 Note: Maneuver requirements are the same as in Test 1. 3. Circle – Circle or circles may consist of any skating steps 1. Forward Intersection – Any formation where half with additional moves permitted with change of direction or of the team intersects the other half of the team. hold permitted for a minimum of two complete revolutions.

2. Forward Skating Line into Forward 4. Wheel – Any wheel or combination of wheels may move forward or backward, clockwise or counter-clockwise, with any Two-Spoke Wheel – Starting in a Forward Skating skating steps or maneuvers permitted for a minimum of two Line covering at least half the length of the ice in Shoulder complete revolutions. Hold position, the team must make transition into a Forward Two-Spoke Wheel and rotate a minimum of two complete revolutions. 5. Intersection – An intersection or combination of intersections in which one-half of the team moves through the other half of the team. If multiple intersections are performed, 3. Forward Two-Spoke Wheel into a For- they must be continuous.

28 ISI EDGE JULY/AUGUST 2009 SYNCHRONIZED SKATING TEST 4 Note: Maneuver requirements are the same as in Test 3. ADDITIONAL

6. Line to Intersection – After completing a Line PROGRAM NOTES formation for the length of the ice, the team must transition a. In the Compulsory programs, the Circle and Wheel into an Intersection. program requirements (Test 2, Nos. 5b and 5c, and Test 4, Nos. 5c and 5d) are not required to rotate a 7. Intersection to Circle – After completing an Inter- minimum of two complete revolutions. The circle and section, the team must transition into a Circle formation and rotate for a minimum of two complete revolutions. wheel rotations can be less than two or more than two revolutions based on the program choreography and 8. Circle to Footwork Block – After completing a music. Circle formation for a minimum of two complete revolutions, the team must transition into a Footwork Block (minimum b. Acrobatic lifts are not allowed. three lines) that covers the length of the ice. c. Backward arabesque intersections are not allowed. 9. Footwork Block to Wheel – After completing a Footwork Block (minimum three lines) the length of the d. Jumps (single rotation and below) are permitted at any ice, the team must transition into a Wheel and rotate for a level of Synchronized Skating Compulsory only (Test 4, minimum of two complete revolutions. No. 5). Axels are permitted in the Skating category with 10. Synchronized Skating Compulsory less than half of the team performing the jump at any Program – The team must perform a program routine time. No double or triple jumps are allowed at any level. consisting of the following elements (as described in Synchro- nized Test 3): e. Spins are restricted to upright spins only in the Tot/Jr. a. Line Youth/Youth/Sr. Youth age groupings. Any spins are b. Footwork Block allowed in the Teen and Adult age groupings. c. Circle d. Wheel k. ISI Synchronized Team age groupings (for both e. Intersection Formation and Skating teams) are based on the skater’s Program can include the specific transitions as required in Syn- age as of the previous July 1 as follows: chronized Test 4 or any other transition combinations. Tot Team...... Majority 6 years and under Additional maneuvers can be included in the program, but em- Jr. Youth...... Majority 8 years and under phasis should be on clean performance and unison of the required Youth ...... Majority 9-11 years elements listed above. Sr. Youth...... Majority 12-14 years Duration time is 2:30 with a 10-second leeway over that time Teen...... Majority 14-19 years permitted. See Additional Program Notes to the right. Adult...... Majority 20-39 years Master ...... Majority 40+ years Note: Adult and Master categories may be combined if insufficient entries.

If you have a new team or are planning to start one this season, be among the first to proudly wear the new ISI Synchronized team badges. For more information, please contact Randy Winship at [email protected] or (972) 735-8800.

ISI EDGE JULY/AUGUST 2009 29 ISI Judge Certification Tests ISI Judge Certification Tests

Congratulations to the following instructors who have recently passed ISI judge certification tests

Mary Seuffert GOLD SILVER Jaime Uribe-Rossi Amy Bedell Elyse Anderson Brianna Weissmann Philippe Carouge Angie Cardello Ashley Zdunich Heather Collin Philippe Carouge Breese Gindlesperger Angela Chiang BRONZE Jennifer Matthews Alexandra Duschl Jennifer Mora Karen Fenstermaker Elyse Anderson Laura Naught Outi Francis Karen Baskett Muriel Palmer-Rhea Pamela Hadley Janet Black Jan Perkins Sandy Heffron Lisa Brody Susie Richardson Haley Jensen Donna Capolino John Tie Cathy O’Donnell Angie Cardello Ashley Zdunich Nancy Poon Jessica Chaffee Tera Zorn Nancy Quach Irina Chilova Susie Richardson Laura Colsia

Renew Now for the Best Deal! A Friendly Reminder Current ISI Professional memberships and liability insurance must be renewed by Sept. 1. Sept. 1 ISI’s insurance benefits are the best in the industry — more coverage at a lower price — plus, ISI policies continue to meet all other association requirements, with an extended term of July 1 through Aug. 31 of the following year.

Renew your 2009-10 membership at the same time as your insurance and get both for only $150!

30 ISI EDGE JULY/AUGUST 2009 Brandon Cross Connie Weiser Carol Gohde Diane Cross Brianna Weissmann Kara Griffith Danish Cruda Megan Wendt Carolyn Gruninger Robert Cuthbertson Alyssa Wilborn Katy Hagen Snigdha Dhar Amber Yandura Christine Hathaway Cohen Duncan Martha Jankowski Alexandra Duschl Dyan Johnson Kimberly Finnigan SYNCHRO Kristen Kobayashi Catherine Glisson Lindsay Armos Brenda Leonard Allison Golde Shari Baker Michael Luedtke Pamela Hadley Kristen Black Kristen MacDonald Norma Hamm Heather Bochenski-Dirksen Caryn Malone Lindy Handy Rae Brooks Jordan Mann Elizabeth Hollett-Shackett Dana Burton Tiffany McCash Melissa Humphrey Lindsay Caldwell Michele Mitchell Haley Jensen Tammy Cervone Brittney Pfister Kelly Layton Diane Consiglio Zane Shropshire Bianca Marro-Weissmann Kathy Dancu Stephanie Skrzypek Nancy Morita Brianna Dannen Kristen Tanakatsubo Rebecca Musick Deborah Davis Tracy Walsh Jennifer Nieman-Smith Tesia Derra Beth Wassell Tricia Shafer Beatrice Dettmann Jaclyn White Tamara Smulson Shannon Eyster Kimberly Wuertz Erica Starkman Amy Fankhauser Cindy Zellefrow Laura Stefanik Jannett Fascilione Matthew Thomas Julie Goddard Jaime Uribe-Rossi

ISI EDGE JULY/AUGUST 2009 31 Association Reports

us a presentation on energy-saving lighting. This is an area we Arena Managers of the are all going to have to look at in the near future with the new Mid Atlantic (AMMA) government requirements going into effect. ICA will conduct a by Trudy Ivory, Co-Director free energy analysis for your facility. For more information, go to icasbs.com. AMMA met in March in Shaker Heights, Our meeting concluded with the election of new officers. Ohio. Rink Manager Bill Murray was our Terri Rosenwald, manager of the Mentor Civic Ice Arena in host. Several members met the evening Mentor, Ohio; Colleen Thomas, Mentor’s skating director; and before the meeting for dinner and great Erin Schopf, skating director from Shaker Heights, all agreed conversation. to take over as co-directors of our organization. We will keep a Our meeting day started with guest twice-yearly meeting scheduled at an arena in our Mid-Atlantic speaker Peter Martell from the Ice Skating area. Bill Murray, Rico Coville and I appreciate Terri, Colleen and Institute, who gave a great overview of ISI and the direction it is Erin’s willingness to serve AMMA’s members. going. Peter also brought Randy Winship, ISI’s director of skating programs and events, who met with several skating directors Ice Rink Owners of California (IROC) at our meeting. As usual, Peter’s comments created excellent by Bert Blanchette, President roundtable discussion. After lunch, which was provided by Becker Arena Products, It has been said that recreation is relatively our first speaker, Ed Howe from Becker, gave a demonstration of “recession-free.” When times are tough, people their new IceTec8 tool that measures the ice thickness digitally still want to play. Playtime or escapism is a way with ultrasonic technology. Once measurements are recorded, to take people’s minds off troubled times. In the the data is downloaded to your computer. This timesaving tool ice skating industry, $10 to play for a few hours allows you to keep a level and consistent sheet of ice. is reasonable — that’s why movie theaters also Meghan Richards from ICA (Indoor Courts of America) gave do well, but theme parks suffer.

Keep your membership current and get Renewal Time today’s rate of only $13/year (or 5 years for $50) is Almost Here! when you renew before Sept. 1 • Convenient annual membership term (Sept. 1-Aug. 31) • Excess accident and liability insurance coverage • ISI testing program and registration • Recreational Ice Skating magazine • Access to skating and hockey skills manuals • Opportunities to compete locally and nationally

32 ISI EDGE JULY/AUGUST 2009 Here in District 15, all the ice skating facilities seem to be Special thanks goes out to all of our vendor sponsors that doing well. Learn-to-skate classes and hockey programs have made the conference possible. WIAMA would also like to thank grown over last year. The demographics of the participants have our guest speaker, Joseph Lyman, who gave an energetic and changed a bit; it appears that we have lost some of the low/ informative presentation on customer service. middle-income patrons but picked up some of the bottom of the We hope to build and expand on this year’s success at next high-income group. year’s conference, which will again be held in Wisconsin Dells. All in all, we are fortunate that the economy has not negatively New officers for the 2009-10 season include: Tom Hammill, affected us. president; John Wardman, first vice president; Craig Petersen, second vice president; Nancy Hacker, secretary/treasurer; Rob Wisconsin Ice Arena Management Perry, past president; Lloyd “Bud” Sheldon, WAHA liaison; Jeff Horstman, vendor representative. New board members include: Association (WIAMA) Jeff Devorak, Eric Baltramonas, Nicole Busch and Tanner by Craig Peterson, 2nd Vice President Williams. WIAMA’s next project is the annual Fall Fire-up. This year’s The Wisconsin Ice Arena Manager’s event will be held on Aug. 20 at the Oregon Community Sports Association recently held its 18th annual Arena in Oregon, Wis., 10 miles south of Madison. We are hoping Spring Conference at the Kalahari Resort in to attract a large attendance to this newly constructed facility. This Wisconsin Dells, Wis. This year’s conference one-day, affordable training seminar for all employees will offer safe featured beautiful weather for a successful golf ice resurfacer operator training as well as other courses. Interested outing, a day and a half of training seminars, participants are encouraged to check out the information at our a trade show, bowling and numerous socials Web site (wiama.com). We hope to see you there! and roundtable sessions. The event was filled with knowledgeable instructors and experienced leaders in the arena industry who presented a The ISI EDGE trade journal is by, for and about ISI broad spectrum of information. Topics included: ice scheduling, members. If you have a topic suggestion and/or increasing membership in rink programs, dealing with ice would like to write an article, send a note to [email protected]. injuries, hiring and retaining employees, new revenue ideas and updates from industry organizations.

ISI EDGE JULY/AUGUST 2009 33 AUGUST

CALENDAR 11-12 Lakewood CA 1 G gurnee IL ISI-endorsed competitions & shows/exhibitions Glacial Garden Skating Arena Rink Side Family Entertainment Center Deadline for the next EDGE calendar: July 15 13th Annual ISI Open Competition For regular calendar updates, see The Summer Chiller www.skateisi.org, Event Info 18 Wilmette IL 8 O orland Park IL Centennial Ice Rinks Arctic Ice Arena Mid-Summer Classic 3rd Annual Arctic Heat Wave COMPETITIONS 18-19 Ontario CA 8-9 Decatur AL Center Ice Arena Point Mallard Ice Complex JULY 4th Annual ISI Open 6th Annual Wind, Rain or Shine ISI Competition

4-5 Las Vegas NV 13-16 San Diego CA Las Vegas Ice Center Ice Town Red, White & Blue ISI Open Competition Skate by the Sea

9-11 Honolulu HI 14-16 Oxnard CA Ice Palace Channel Islands Ice Center 2009 ISI Hawaiian Open Summer Skatefest Open ISI Competition 27-Aug . 1 San Jose CA 11-12 Evanston IL Sharks Ice at San Jose Robert Crown Ice Center ISI World Recreational Team SEPTEMBER 32nd Annual July Open championships 11-13 Clearwater FL 11-12 Blaine MN 29-Aug . 2 colorado Springs CO Clearwater Ice Arena Schwan Super Rink World Arena and Ice Hall District 18 Championships Summer Sizzle 2009 State Games of America

Olympic Center • Lake Placid, N.Y. Oct. 2-4 Entry deadline: Aug. 15

ISI adult skaters are a special breed. They find joy in recreational ice skating, each other’s company, this fun annual event and life itself — and it shows! This year they will compete in the same place where “The Miracle on Ice” happened in 1980, and where Sonja Henie won her second of three consecutive gold medals in 1932.

34 ISI EDGE JULY/AUGUST 2009 SHOWS & EXHIBITIONS 18-20 Arlington TX ICE at The Parks 6th Annual Open Competition NOVEMBER AUGUST

26-27 Valencia CA 6-8 Montgomery AL 10 Evanston IL Ice Station Valencia K Lynn Skating School Robert Crown Ice Center 4th Annual Autumn Classic 1st Annual Competition Annual End of Summer Exhibition

16 Fort Myers FL OCTOBER 28-29 Skokie IL Fort Myers Skatium Skatium Endless Summer Ice Show All America Competition DECEMBER DECEMBER 7 L luverne MN Blue Mound Ice Arena We’ll Skate, You Donate 2-4 Lake Placid NY Olympic Center 11-13 Evanston IL ISI Adult Championships Robert Crown Ice Center 35th Anniversary Nutcracker on Ice 24 Simi Valley CA 18-19 Simi Valley CA Iceoplex Simi Valley 4-6 Fort Myers FL 7th Annual ISI Open Competition Iceoplex Simi Valley Fort Myers Skatium Lion Kings on Ice ISI Artistic Challenge 24-25 Rockland MA Winterland Skating School 19 Arlington TX 23rd Annual Halloween Classic ICE at The Parks Holiday in The Parks

ISI EDGE JULY/AUGUST 2009 35 Join us next year at Caesars Palace!

toto thethe Ice Arena Conference & Trade Show LASLAS VEGASVEGAS 2010

June 1-4

36 ISI EDGE JULY/AUGUST 2009 Classified Advertising Advertiser Index ISI DIRECTOR OF MEMBER SERVICES — Full-time posi- Arid Ice by CDIMS 23 tion at ISI headquarters in Plano, Texas. Responsible for the development, promotion, delivery and supervision of all ISI member services. Cimco Refrigeration ...... 40 Must be ISI gold-certified judge with minimum five years’ experience managing a large, successful skating school and have a thorough un- Classifieds 37 derstanding and appreciation of the ISI philosophy. Must also possess FrontLine Solutions Inc...... 22 strong leadership, oral and written communication, general office and computer skills. Excellent compensation and benefits package. FMC Ice Sports ...... 15 Send résumé and letter of interest to [email protected]. Maximum Solutions Inc...... 13 FOR SALE — Maximum Edge Air Handling Unit, Model 100- Mondo USA 2 24-ME. Excellent condition. $1250. Located in Vancouver, Wash. Will Nafs Ice Paints 35 deliver up to 500 miles. Pictures available on request. Contact Bob Knoerl at [email protected] or (360) 896-8700. Professional Skaters Association 37 Rice Specialty Risk ...... 9 RINK FOR SALE — Two-sheet state-of-the-art facility in west- ern Pennsylvania with fitness center, day-care and medical offices, Riedell 27 plus separate sports bar/restaurant and approximately 20 acres of developable land. For more information, please call (412) 670-9363. RinkGuard/Willis Programs 5

RinkMusic Inc ...... 31 Free Classified Advertising for ISI Members! SP-Teri Co. Inc...... 17 ISI facility and professional members are entitled to FREE Super Glide ...... 11 classified listings (excluding retail products and services) up to 50 words. Call Carol Jackson at (972) 735-8800, fax to (972) Zamboni Company ...... 33 735-8815 or send e-mail to [email protected]. Deadline for next issue of the EDGE: July 10.

he value of teamwork Tlies in the fact that it TEAMWORK allows us to achieve the impossible; it enables us to move mountains which as makes the individuals we could never accomplish. Together we set and raise DREAM WORK the bar of coaches education throughout the year long opportunities of workshops, seminars, PACE programs, E-learning courses and the annual PSA International Conference and Trade Show. Join us and achieve your dreams - they are within reach!

www.skatepsa.com PSA

ISI EDGE JULY/AUGUST 2009 37 vendors alike on everything from the spirit of the And competition and the quality Keeping the of educational sessions to Another trade show results and social events. Comments have Thing... Glass been uniformly enthusiastic, encouraging and upbeat. Peter Martell In difficult times, it is ISI Executive Director Half-Full human nature to complain, worry and focus more on the negative than the positive. or the past several years, we at the ISI eagerly anticipated Nevertheless, I cannot think of a single situation in which dwelling our association’s 50th anniversary year, which we planned on the negative has produced successful results. Fortunately, to celebrate with all the fanfare that such a milestone event positive sharing is just as contagious as negative — and that’s Fdeserves. exactly what we saw all week in Orlando. The ISI community came Then came the unforeseen economic challenges of 2008- together during a difficult time to — of all things! — celebrate, seek 09. Travel budgets for many facilities and municipalities were solutions, share and benefit from each other’s company. slashed or even eliminated for this year. Organizations and tourist Perhaps, in an odd twist of fate, the timing of our 50th destinations worldwide were reporting unprecedented declines in Anniversary Conference was a blessing in disguise from both a event and meeting attendance; some were even forced to cancel business perspective and personal morale standpoint. It was the their national conferences. We knew as we entered our anniversary ideal opportunity for us to look back on where we started and where year that some of our hopes and dreams needed to be modified to we are today, to reconsider what’s truly important and reflect on suit the changed circumstances. what is good about our industry and the sports that we all love. The timing was disappointing, to say the least, but our Here are three quotes I came across recently that had special approach was to keep our expectations realistic while not losing meaning to me as I reflected on our 50th anniversary year and this sight of this year’s significance to our industry. A half-century conference: of providing leadership, education and service to the ice skating industry as its only independent national trade association deserves “The organization is just the vehicle for human cooperation.” acknowledgement, as do all the industry pioneers and current —Francis Gouillart leaders who continue to make it possible. “You have to have the heart in your business and the So celebrate we did! And in many ways, the 2009 ISI Conference business in your heart.” —Thomas J. Walton, Sr. & Trade Show proved to be one of our most successful ever — not in terms of numbers, but certainly in terms of quality. And even the “We rarely succeed at anything unless we have fun doing it.” numbers were better than we expected. —Rev. John Naus Starting with our 50th Anniversary Skating Championships the weekend preceding the conference in Orlando, it was a rewarding When this challenging but wonderful anniversary year is week of teamwork, unselfish efforts, constructive dialogue and behind us, I hope it will be remembered as the dose of good medicine creative thinking by many involved. needed to set the stage for ISI’s next 50 years of independent The positive feedback continues to pour in from attendees and leadership, education and service to the ice skating industry. Now Available! ISI Banners & Dasher Graphics To order go to www.skateisi.org Banners & Dashers

38 ISI EDGE JULY/AUGUST 2009 Meet ® the 2009 Certification Challenge Schools Now more than ever, ice arena professionals are discovering how an investment in iAIM training pays dividends many times over, through increased revenue, lower operating costs and a higher-quality customer experience.

“Learning about new and innovative technologies has helped us decrease expenditures and become more energy-efficient and environmentally friendly.” —Mark Zito, Stamford Twin Rinks

“iAIM is more than just an education — it’s a hands-on training experience that you can get nowhere else.” —Darin Mathewson, Pickwick Ice Center

“I came back to my facility with new information, a broader perspective and renewed confidence. I was very impressed with the caliber of instructors and the knowledge they brought to the classroom.” —Kyle Wintermute, Sprinker Recreation Center August 16-20 Four Points Sheraton Schiller Park, Ill.

Group rate: $99 single/double Sponsored by: Arid-Ice by CDIMS Select from: Becker Arena Products • Certificate of Arena Operations Cimco Refrigeration • Certificate of Arena Management FMC Ice Sports • Certificate of Arena Programming

Tuition: $595 per certification track (Non-members: $795)

Details and registration: www.skateisi.org

ISI EDGE JULY/AUGUST 2009 39 •EDGE_MayJune07 4/10/07 5:51 PM Page 48

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