JULY/AUGUST 2006
ElementsElements ofof aa SuccessfulSuccessful SkatingSkating SchoolSchool
• iACT 2006 Report • Who Needs a Marketing Director? • Cranston, R.I. Fire Investigation
Volume 9, Number 1 July/August 2006
2 PM P ONTENTS age 1 OPERATIONS C Publisher Ice Skating Institute Ice Rink Investigation...... 6 JULY/AUGUST 2006 Editor Questions still abound regarding Lori Fairchild Cranston, R.I. ice rink fire Editorial Advisors by Al Tyldesley Elements of a Successful Peter Martell Skating School Patti Feeney MANAGEMENT Print Production and Advertising Sales Manager Carol Jackson Who Needs a Marketing Director? ...... 10 Art Director Cindy Winn Livingston by Glyn Jones and Jada Gullstrand
Contributors Margy Bennett Jada Gullstrand PROGRAMMING Glyn Jones Wendy Marco Elements of a Successful Al Tyldesley Skating School ...... 14
by Margy Bennett • iACT 2006 Report The ISI EDGE (USPS 017-078, • Who Needs a Marketing Director? ISSN 1522-4651) is published bimonthly; January/February, Thomas E. Blackburn • Cranston, R.I. Fire Investigation March/April, May/June, July/ COVER: Skating Director Carrie Clarke runs a highly suc- August, September/October, iACT 2006 Report...... 20 November/December; by the cessful ISI skating program Ice Skating Institute, 17120 by Lori Fairchild N. Dallas Pkwy., Ste. 140, at Skatetown in Roseville, Calif. Dallas, TX 75248-1187. Annual Subscription Rate is $24.00 per year. iACT 2006 Photo Gallery ...... 22 Periodicals postage paid at Dallas, TX, and at addi- tional mailing offices. ISI Annual Awards ...... 24 POSTMASTER NOTE: Send address changes to ISI EDGE, c/o The Ice Skating Institute, School of Ice Technologies a Home Run ...... 26 17120 N. Dallas Pkwy., Ste. 140, Dallas, TX, 75248-1187. by Peter Martell Printed in the U.S.A.
Subscriptions available through membership only. DEPARTMENTS ©2006 by the Ice Skating Institute. Reproduction in whole or in part is prohibit- Message from the President...... 4 ed unless expressly autho- rized in writing by publish- er. All rights reserved. Power Ice with Wendy Marco ...... 18 Opinions expressed by con- tributors do not necessarily Coaches’ Corner ...... 28 represent the views of the Ice Skating Institute, the publisher or the advertisers. ISIA Education Foundation Report ...... 30 Submissions of manuscripts, materials, photographs, and artwork are made at mailer’s Ice Arena Association News ...... 34 risk and must include self- addressed envelope with suf- ficient postage for return. Calendar ISI-Endorsed Competitions & Shows/Exhibitions ...... 38 No responsibility will be assumed for unsolicited materials. ISI reserves the Classified Advertising ...... 40 right to edit material sub- mitted for content and space consideration. And Another Thing ...... 42 MESSAGE FROM THE PRESIDENT
Dedicated to providing leadership, ith the 2006 ISI/NEISMA joint conference and education and services to the ice skating industry. tradeshow behind us, it’s now on to the 2007 joint conference with MIAMA in Minnesota. ICE SKATING INSTITUTE W How successful was ’06? Feedback indicates it was 17120 N. Dallas Parkway, Suite 140 Dallas, TX 75248-1187 huge. The tradeshow sold out, prompting a last-minute Phone: (972) 735-8800 layout change that allowed us to add more booths. The Fax: (972) 735-8815 e-mail: [email protected] fact that NEISMA shared the belief that a joint confer- www.skateisi.org ence was (and will continue to be) right for the indus- try added to the success. ISI INTERNATIONAL HEADQUARTERS Jim Hartnett Executive Director It was great fun to be with my friends from New President, Peter Martell England. Giving Al Tyldesley a well-deserved ISI Presi- Managing Director, ISI Board of Directors Member Programs & Services dent’s Award before his hometown association was Patti Feeney inspiring. Among the other highlights, for me, were see- National Events & ing Red Sox pitcher Curt Schilling win his 200th, enjoying a couple of Ital- Skating Program Coordinator Barb Yackel ian dinners in the North End and a cruise of the Boston Harbor, all sand- Administrative Assistant wiched around industry leaders educating and sharing experiences to help Kathy Chase Controller & Tradeshow Manager make our industry better. Karen Schaffer While visiting with many of the attendees, I heard reasons why some Membership Coordinator Kimberley Russelle did not come. Escalating utility and insurance costs, stagnant or declining Advertising Sales & business and costs of skating all supposedly kept people away. I’m not quite Print Production Manager sure if those who stayed home found the answers to their problems, but in Carol Jackson Sponsorship Sales Manager the many presentations I attended, those were the very topics of discussion. Stuart Sedransky Education, business options, problem-solving and spirited information Marketing & Communications Director Emily Teague exchanges were at the heart of this conference. Information Services Coordinator Our skating professionals were enamored with the on-ice presentation Jeff Anderson given by the world-renowned (and Boston’s own) Frank Carroll. I wonder Customer Service Coordinator Angela Tooley how often you get to witness Frank Carroll teaching the teachers, personally sharing his techniques and experiences? ISI OFFICERS All this and more was in abundance at the conference. I know that those President Jim Hartnett 1st Vice President Mike Paikin who made it to Boston left with ideas and insights. If you didn’t come, con- 2nd Vice President Janice Forbes sider this quote, borrowed from a predecessor of mine, Michael Booker: “There Treasurer Richard Arenella Secretary Margy Bennett is no expense that can’t be overcome by a few more bodies on the ice.” Immediate Past President Jim Lange That’s what our conferences are all about. Information, education and net- Past President Boyd Wietecter working, all aimed at making you and your facility more successful. Everybody DIRECTORS wants to see more bodies on the ice — your physical presence at the industry’s District 1 Katy Hayden annual conference and tradeshow is an important step in that direction. District 2 Robyn Bentley District 3 Lisa Fedick I hope to see you all next year in Minnesota, where we will be joining District 4 Christine Wilson Brinton with MIAMA to present an even better conference and tradeshow. District 5 Shane Douglas District 6 Toni Cooper District 7 Maria Koman District 8 Tom Hickey District 9 Dan Smith AED Discount Offered to ISI Members District 10 Char Martin District 11 Liz Mangelsdorf An AED, or automated external defib- 350,000 out-of-hospital deaths in the District 12 Debbie Lane rillator, can save the life of someone in United States result from sudden cardiac District 13 Cindy Jensen your facility, but for many ice arenas, arrest. This typically fatal condition kills District 14 Paige Scott District 15 Bert Blanchette the price can make purchasing one of more Americans than lung cancer, District 16 Cindy Solberg these devices out of reach. To provide breast cancer and traffic accidents com- District 18 Glyn Jones Hockey Kevin McCormack an affordable solution, ISI has teamed bined. It can happen to anyone, any- Builders & Suppliers Doug Peters up with Fire Tech and Safety of New where — including in recreational facil- Instructors David Santee Commercial Facilities Scott Slavensky England to offer member facilities a ities. Deploying AEDs can increase the Public/Not-for-Profit Facilities Pete Carlson significant discount on the Powerheart survival rate from less than 5 percent to Schools, Colleges, Universities Vicki Korn AED G3 manufactured by Cardiac as much as 70 percent. iAIM Chair Rob McBride PSA Representative Gerry Lane Science Corp. The Powerheart AED G3 incor- USFS Representative Homer Hagedorn Although the Powerheart package porates technologically advanced ISIAsia Representative Raul Gomes AMMA Representative Trudy Ivory retails for $2,495, ISI members may features that make it both reliable MAMA Representative Rob Mueller purchase it for just $1,795. The package and easy to use. MIAMA Representative Russ Rose MIRMA Representative Judy Sniffen includes the AED, a carrying case, extra ISI urges all members to take advan- WIAMA Representative adult pads and a ready response kit. tage of this lifesaving program. Contact Education Foundation Don Bartelson The American Heart Association Travis Estes at (978) 244-0555 for pricing Lifetime Honorary Member Carol Zdziebko estimates that each year more than and ordering information. 4 ISI EDGE JULY/AUGUST 2006 One Size Fits All??
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ires have occurred in ice arenas an investigation into this fire was the lack overheated ceiling light (reported to be average of 46 times per year over the of recordkeeping on what the sound- the 38-year-old original lighting) that Fpast two decades, according to sta- proofing material was and whether the ignited insulation material. The arena tistics compiled by the National Fire material met building code standards. ceiling, which the fire department Protection Association. On Jan. 8, the 28- As a result of this terrible fire and referred to as “insulation,” was actual- year-old city-owned Veterans Memorial complicated investigation, the state of ly a 13-year-old low-e ceiling.
OPERATIONS Ice Rink in Cranston, R.I. became one of Rhode Island ordered fire departments Several things had occurred since those statistics, to the tune of more than throughout the state to inspect every the 2004 arena inspection and the $2 million worth of damage. “place of public assembly” in their January 2006 arena fire that cloud the The fire destroyed all or sections jurisdiction. You may remember from facts surrounding this story. Cranston of the stands, dasher boards, Plexiglas, past articles on fire safety that, for Mayor Stephen Laffey and the ceiling lights, low-emissivity ceiling, building code purposes, ice arenas are Cranston Fire Department had ongo- safety netting, ventilation ing political disagreements equipment and scoreboard, that now included the arena as well as items stored Fires have occurred in ice arenas an ceiling issue. City officials did around the arena perimeter. not, or could not, provide the The intense heat from average of 46 times per year over the necessary low-e ceiling docu- the fire melted the metal mentation, and did not posts supporting the Plexiglas past two decades. On Jan. 8, the 28- remove the ceiling. When the and reduced to ash the foam fire occurred and the fire padding used to separate the year-old city-owned Veterans Memorial department placed part of the ice into sections. Laminated fire-spread problem on the wood ceiling and roof beams Ice Rink in Cranston, R.I. became one low-e ceiling, the political were scorched. Heat and action heated up. The mayor smoke also damaged other of those statistics, to the tune of more actually took a piece of the areas of the arena, includ- low-e ceiling that had not ing the office, pro shop and than $2 million worth of damage. been involved in the fire and locker rooms. The mechan- sent it to an independent lab- ical room and ice resurfacer oratory for testing. storage room were not damaged. designated “places of public assem- At this point in the story you should Several facts — perhaps questions bly.” When the Cranston Fire be asking, “What testing, what permits, — about this fire should be of interest Department inspected the Veterans what certification are we looking for?” to every ice arena owner and manager. Memorial Arena, it found several Any addition or modification to a place According to arena management, infractions that needed correction, but of public assembly requires a building an employee had locked up the arena one big question was to become a permit. When you apply for a building after an adult hockey group finished political football with ramifications for permit, you are required to document playing. While still in the parking lot, the entire ice arena industry. that the material to be used meets the the hockey group noticed smoke com- During the mandated 2004 fire building code. This technical informa- ing from the building and called the inspection, the fire department raised tion usually comes from the company fire department. After the fire had questions about the material used on installing the material or from the man- been extinguished, interim Cranston the ice arena ceiling and requested ufacturer of the material. Officials will Fire Chief James Gumbley stated that copies of the building permit that look for the so-called “flame spread rat- “an overheated ceiling light fixture would have been required to install the ing,” which must be at or below 25 for likely ignited insulation material, ceiling some 13 years ago, plus certifi- use in places of public assembly. sparking the blaze.” It was at this point cation that the ceiling material met the According to Underwriters Laboratories, that the story took a strange twist. requirements to be installed in a place using ASTM test standards, low-e ceilings In 2003, the disastrous nightclub of public assembly. No paperwork receive a flame spread rating of 5. fire at The Station in West Warwick, could be found. No records, no permit, Why the city of Cranston was R.I. killed 100 people. Soundproofing no certification. The fire department unable to furnish its fire department material on the nightclub walls and requested that the arena either provide with this easily obtained information ceiling was blamed for the fast fire documentation or remove the ceiling. is a mystery. I found this information spread after pyrotechnics were used as The fire department stated that the in my own arena files and was able to part of a concert act. Complicating the cause of the 2006 arena fire was an document my findings with multiple 6 ISI EDGE JULY/AUGUST 2006 industry experts with just a few phone ceiling will not burn. It does mean that ence in the field of ice arena construc- calls. The Cranston arena fire received the material meets the standards tion, facility maintenance and low-e significant local press, especially after required by the building code. ceiling installation and repair. I dou- the disagreement between the fire Questions have been asked about ble-checked my knowledge of building department and the mayor became the the possible breakdown of a low-e ceil- code requirements with a fire depart- focus. Other arena managers read ing with age. Andy Horwath of Arena ment administrator who has conduct- about the issue regarding the low-e Teck in Hamilton, Ontario has installed ed places of public assembly inspec- ceiling and became concerned about or repaired more than 100 low-e ceilings tions for more than 30 years. I also their own ice arenas. in ice arenas. Horwath says he has seen drew on the knowledge and experi- What have we learned from the low e-ceilings touching electrical fix- ence I gained from 20 years as a fire Cranston fire? What do you need to tures, including heating units, without department captain. After hours of know about the low-e ceiling in your catching fire. A former employee of conversation with the experts, digest- own arena? Bassai Ltd., which installed many low-e ing local news stories and taking a First, understand that everything ceilings in arenas across the United hard look at the reported facts of this burns. Nothing is fireproof, including States, Horwath emphasizes that correct incident, I came to the conclusion that steel and concrete. For material to be installation of low-e ceilings requires political differences within the city of used in places of public assembly, it that the ceiling not touch any heat Cranston had clouded some of the must be tested by a recognized laborato- source. He also notes that he has findings, or statements made, regard- ry. Underwriters Laboratories tests for noticed low-e ceilings tend to dry and ing this fire. the flame spread rating using the ASTM crack with age. He is not aware of any One of the more unusual facts I dis- standard, which includes a Steiner guidelines on low e-ceiling replacement covered was that the city-owned arena Tunnel furnace. due to age. While we have no docu- was insured through a private company, Low-e ceilings used in ice arenas are mentation on the effect of age on low-e which conducted an investigation using described as foil/Fiberglas-polyester ceilings, it is interesting to note that the its own employees and hired an inde- blend fabric. There appears to be just piece of 13-year-old low-e ceiling the pendent company to conduct an inves- one provider of the product for our Cranston mayor took from the arena for tigation of the fire. Thomas Klem, a fire industry, Lamtec Corp. of Flanders, N.J. testing passed with the same original protection engineer from T.J. Klem & Low-e ceiling material provided by flame spread rating of 5. Associates of Stoughton, Mass., is con- Lamtec has a flame spread rating of 5. In researching this fire, I was able ducting the independent investigation. Building codes require a flame spread to use my 36 years of experience in the While Klem was careful with his com- rating of 25 or below. This very accept- ice arena industry. I spoke with 11 ments on the fire due to the ongoing able rating does not mean that a low-e experts who have long-term experi- investigation, he did confirm my belief Continued on page 8
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ISI EDGE JULY/AUGUST 2006 7 Continued from page 7 that the low-e ceiling had no significant Fire Department’s position that the refused to allow a low-e ceiling to be role in the cause or spread of fire in the arena fire started with an overheated reinstalled, and the City Council presi- Cranston arena. light fixture and spread across the low- dent has announced his intention to A recently released independent e ceiling material. The report does not propose an ordinance that would ban review from Rhode Island’s state fire offer an alternative explanation. the use of the insulation in the ice rink. marshal’s office rejects the Cranston Meantime, the fire department has Many unanswered questions remain; however, some conclusions are obvious. If the fire at The Station night- Fire Prevention Tips club had not occurred, the Cranston arena fire may have been considered 1. Inspect your ceiling area to make sure the low-e ceiling is not touch- rather routine and received nominal ing any light fixtures, electrical junction boxes or any other heat local publicity. The political disagree- source. This also applies to banners, flags, signs, curtains and any ments between Cranston’s mayor and other functional or decorative items placed on the ceiling or walls. its fire department had direct bearing on the publicity allocated to the arena fire 2. Have a qualified electrician inspect every electrical fixture, junction and clouded the official finding for the box and any other source of electrical power in the arena ceiling. The cause of the fire spread. Conflicting statements from officials also con- ceiling area is out of sight and out of reach, and holds moisture, which tributed to the confusion. Had the issue leads to rust and electrical short-circuits. of the low-e ceiling meeting the build- ing code been answered over the last 3. Add ceiling inspections to the list of monthly inspections you conduct two years, this fire might have been just as part of your ongoing safety program. This requires a safe method of another incident. Several of these issues elevating the inspector to the ceiling level. easily could have been avoided. Repairs to the Veterans Memorial Ice Rink are under way, 4. Keep accurate records of all permits, certifications and any technical and a July reopen- information you have on any project completed or material added to ing is planned. your facility. This includes equipment brought into your facility for special events such as ice shows. Al Tyldesley is an ISI instructor, a 5. If your local fire department does not conduct yearly inspections of retired fire cap- your facility, ask it to do so. Some states require fire departments to tain and a former inspect places of public assembly annually. ice arena opera- tions director.
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by Glyn Jones and Jada Gullstrand
marketing director should be an announce a public session and then is a person with a knowledge of skat- integral part of a privately owned hope the word gets out. You need ing plus related experience or a mar- Aand operated ice skating facility. someone to pound the pavement and keting degree. One challenge when Ice rinks have no problem filling get your message into schools, church- hiring experience is that it usually their prime-time ice (3-11 p.m. Mon- es, child-care facilities, home-school commands a higher salary. If you can day-Friday and nearly all day on week- associations and other organizations. find someone with a fresh college ends), but who sells your morning Public facilities typically benefit degree, the new-job enthusiasm may hours, fills the ice for the public ses- from direct-mailed parks and recre- compensate for the lack of experience. sions and promotes your birthday par- ation brochures as well as easier access A minimum base salary is proba- ties? You can’t just open your doors and into local school districts. Private rinks bly necessary to retain a marketing don’t have this lux- director. A commission-only position ury. They need to could be very difficult to fill as it “adopt” classes, offers no security. However, commis- develop a school- sions based on sales are also necessary. business partner- While commission payments require ship and get more paperwork — tracking and veri- involved in the fying that sales are a direct result of PTA. This may be work done specifically by the market-
MANAGEMENT accomplished by ing director — they are necessary to giving financial motivate and reward sales efforts. assistance to these Because a marketing role requires programs. extensive off-site work, a solid plan Ice arena managers should be in place for regular reporting and skating directors on sales leads, meetings and outcomes. are busy people who already wear multiple Targeting your audience hats and may not have the time A marketing director’s efforts should be required to actively focused on growing recreational pro- and effectively mar- grams in the ice arena by targeting and ket their facility and catering to a very important group: kids! programs. Without a Where do you find them? How do dedicated staff mem- you reach them? What do you offer to ber to fulfill these them? By answering these questions cor- duties, an ice arena rectly, a marketing director can start to may miss out on vital develop the backbone of arena programs business develop- and see all recreational areas prosper. ment opportunities. The learn-to-skate program is the ultimate feeder system into all future opportunities at the rink. Once chil- Salary or dren learn to skate, they then can go into figure skating or hockey, have their commission? birthday party at the rink, attend pub- The obvious choice lic sessions with their friends and for an ice arena attend group events and field trips — marketing director the possibilities are endless. If you can Luis Garcia Continued on page 12
10 ISI EDGE JULY/AUGUST 2006
Continued from page 10 oriented community publi- Birthday party sales cations is a good place to start. Attending communi- Birthday party business fills in your ty events and partnering public session and is another opportu- with local businesses is a nity to build a strong customer base. lower-cost method. Getting A direct-mail approach, using a involved with child-care specific age range and ZIP code radius facilities and forming ele- will put the target customers into your mentary school-business hands. Send them a mailer with a spe- partnerships is a sure way cial discount to have their party at your to grow this area. Addition- facility. Distribute the brochure to your ally, ideas such as sponsor- learn-to-skate and learn-to-play partic- ing library programs and ipants, too. Children want to show cross-promoting with their friends their new hobby and movie theaters and toy introduce them to skating. stores are also all worth By partnering with elementary considering. schools, the marketing director can Word-of-mouth adver- have flyers distributed to the students with special discount pricing for book- Luis Garcia tising can be a valuable boost to your program. A ing their birthday parties. A well-organized party plan hook a skater at a young age, you’ll referral-card system allows current customers to bring in friends offers a fun, friendly activity that cre- have a customer for life. ates great memories and encourages Not everyone will go through the for a dual discount and offers an effec- tive way for the marketing director to future birthday bookings for all of feeder system, so there are other ways the guests. that a marketing director can build the track the process. recreational programs into successful A good marketing approach does business for the ice arena. not require a major advertising budget. Group sales and private There are many ways to get your name and program information out there. It’s rental packages Marketing your programs simply a matter of keeping an open Devoting time and energy to group Placing ads in local newspapers, neigh- mind and always thinking of new ways sales is an important part of a mar- borhood guides/bulletins and family- to reach your clientele. keting director’s job description. The
12 ISI EDGE JULY/AUGUST 2006 public sessions need to be filled and into the arena for recreation pro- Kids that attend group events should non-prime-time ice needs to be sold. grams, but also open the door for leave with BOGO (buy-one, get-one) By offering creative packages, sponsorships. Many businesses bene- certificates to come back again with group rates and meal-deal options, pub- fit from the same clientele that fre- their friends to a public session. lic sessions can pull a healthy profit. To quents an ice rink. These are very simple but effec- fill the public sessions, target parks and A marketing director can identify tive ideas to keep your customers recreation departments, child-care facil- these businesses and sell complete coming back and bringing their ities, parent clubs, Scout groups, boys’ packages that include dasher board sig- friends. After you work so hard to get and girls’ clubs, sports teams and nage, Web site listings, company dis- them into the building, keep them YMCAs, etc. counts and in-house promotions. This happy and they will then work for When trying to fill your daytime process is a win-win situation — anoth- you by speaking highly of your facili- hours, target home-school organiza- er avenue to promote your recreational ty. Nothing sells better than great cus- tions for skating events, elementary programs and additional income for tomer service and an organized pro- and middle schools for reward skating the ice arena. gram. And a full-time marketing days and pre-schools for field trips. director can be the key to putting it Build relationships with church youth Keep them coming back all together, keeping it running leaders and encourage late-night smoothly and producing revenue. skates. Hold evening fundraising Ice arena marketing is all about form- events for school PTAs. Encourage ing relationships. Most arenas offer a company representatives to host hol- variety of programs for their customers. iday parties and employee skating Once you have customers in the build- functions at your facility. ing for one program, make sure it is a great experience. Give them personal attention, and do not let them leave Community relations without information about coming Marketing directors must be tuned into back for a different program. their community and local businesses. For instance, a child in a learn-to- A great way to do this is by joining the skate or learn-to-play program should chamber of commerce and participat- be offered a special discount to book a Glyn Jones is general manager of Tampa ing in other networking opportunities. birthday party. All birthday party guests Bay Skating Academy in Oldsmar, Fla. Jada Business partnerships can be should then receive a discount certifi- Gullstrand is the marketing and skating formed that not only bring customers cate to join the learn-to-skate program. school director for the facility.
ISI EDGE JULY/AUGUST 2006 13 Elements of a Successful hmsE Blackburn Thomas E. Skating School
by Margy Bennett
busy and profitable ice skating facility is a great Price competitively accomplishment — and a successful skating school is a key component. For many facilities, skating Next, you need to price your series competitively. In today’s A market, competition for the entertainment dollar is acute, school revenue ranks the highest of all programs on a per- hour basis. These facilities have secured their future by with many other activities vying for children’s attention. building and developing a large base of skaters that can Additional benefits and discount incentives can help sell your progress into other programs and continue to be loyal program. You can add considerable value to your program by patrons long into the future. including such perks as skate rental, public session practice passes, pro shop discounts and ISI individual membership. Other incentives to consider are discounts for re-enroll- Start with a season plan ment, early registration, residents, military, family members, Most facilities schedule skating school ice time before out- referrals and multiple classes. side user groups. Prime time should be set aside to make it as convenient as possible to attract new customers. Peo- ple appreciate consistent schedules — keep this in mind Alpha, Beta, Gamma when you are asked to cancel classes in order to schedule The curriculum you use for your skating school must ensure special events. that the participants have fun while learning to skate. The ISI Look at local school calendars, take holidays into con- program is a standardized curriculum, used worldwide, with the sideration and decide the length of your lesson series. A progression of skills broken down into small, attainable goals. longer series allows skaters to learn more, makes it easier So what’s with the Greek names? The founders of the ISI to re-enroll them and creates fewer opportunities for them Recreational Skating Program felt that unique names should to drop out. However, longer semesters mean higher be used for each of the different levels of progression, to tuition fees, and it can be difficult to get new skaters to avoid labeling a skater as a beginner. “Alpha,” of course, commit to a lengthy series of classes. Most facilities sched- means “first” or “beginning,” and it was the name of the first ule semesters of eight to 12 weeks. level in the original program. Continued on page 16 PROGRAMMING
Thomas E. Blackburn (www.tebphotographer.photoreflect.com)
14 ISI EDGE JULY/AUGUST 2006 Facilities of Distinction Canlan Ice Sports is North America's leader in the development and operation of multi purpose ice rink facilities.
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Canlan Ice Sports Corp. Management Services Division For More Information on these and other services contact; 6501 Sprott Street Burnaby, BC V5B 3B8 Ph: (604) 736 9152 Email: [email protected] www.canlanicesports.com www.icesports.com Continued from page 14 Many successful facilities will tell you that the ISI cur- committed to our sport. Examples of specialty classes riculum holds skaters longer in classes due to its higher pro- include: advanced learn-to-play hockey; jump and spin class- ficiency standards. Curriculums that rush skaters through es of various levels; footwork; ballet on ice; stroking-condi- class levels often result in the skaters making premature deci- tioning; power; edges and turns; choreography; synchro- sions to pursue higher levels of our sport, or in leaving our nized ice skating; theater on ice; production; ice dancing; sport sooner than we would like. and competition classes. Off-ice classes can also be offered if your facility has available space. Class offerings Always present a quality product. Provide a fun and safe envi- Be organized ronment. Don’t overcrowd classes, combine too many levels Make it as easy as possible for new customers to feel welcome or put too many classes on the ice at once. and comfortable during classes. You should have a friendly Prime-time programming — Always give priority to staff ready to assist customers at skate rental and help find Pre-Alpha/Tot 1 introductory-level classes. Allow for pro- their instructors. gression to the next level without changing day and time. Keep a master schedule of classes and instructors by the Make it convenient for families with multiple siblings in phone. Communicate with parents — give them the infor- classes. Depending on the size of your program and available mation before they ask for it. Consider a traffic flow pattern ice time, consider offering Pre-Alpha and Tot 1 classes more through your lobby and out to the ice. Let parents know than once per week. Skaters desiring to play hockey need to where the viewing area is. learn to skate first; therefore, many facilities offer learn-to- Some examples of ways to communicate with parents play hockey classes as an intermediate-level class. include: a “frequently asked questions” brochure; a flow Daytime programming — Mid-morning and early chart of class offerings; newsletters; a welcome letter; a con- afternoon are the perfect times to offer classes for pre- firmation letter; report cards; bulletin boards; e-mail; a regu- schoolers. Other age groups are also ideal for classes at this larly updated Web site; phone calls; class evaluations; and time, including adults. Examples of classes or workshops to recommendation cards. Be sure to include your facility’s market specifically for daytime include: Tots, policies and rules regarding refunds, makeup classes, etc. incorporating games, snow, etc.; Place classes on the ice according to their needs — Tots Parent & Me; Tot and Pre-Alphas near entrance; Alpha and Beta classes on circles. Use cones and/or border patrol to separate class- es where necessary. Special treats go a long way with the skaters. Stick- Skating School Report Card ers, ribbons, patches, coloring pages and candy are pos- itive reminders that they had a great time and will help them look forward to the next class. Are you making the grade with your preparations Yes No + for the 2006-07 skating season? ❑❑✓ Hiring and training ✓ A ❑❑ quality staff Start by finding people who love what we do; don’t 1. Do you have the skating school sessions planned? ❑❑✓ settle for a warm body. Build a team of friendly, dependable, knowledgeable instructors who wish 2. Do you have your advertising/publicity planned? ❑❑✓ to support the facility. Great instructors have good communication 3. Do you have your brochures ready? ✓ skills, a willingness to increase their knowledge, ❑❑ an understanding of customer service, positive attitudes and the ability to self-direct. Being a 4. Do you have your special events planned? ❑❑✓ highly accomplished skater does not necessarily mean a person will have these characteristics. 5. Do you have mailing lists and reports from last season? ✓ An animated and energetic coach will have cus- ❑❑ tomers returning every session. Provide the instructors with staff meet- 6. Do you have your instructional staff hired? ings, manuals, in-service workshops, lesson plans and self-evaluations. 7. Do you have staff meetings planned for the season? A few basic employment policies for teaching classes are advanced; Tot necessary, such as: being on time, every time; being in uniform; hockey; home-schooled stu- allowing the instructor one substitute per class series; and never dents; school PE classes; coffee clubs; ice leaving you high and dry by canceling at the last minute. dancing; child-care classes; and freestyle. The new ISI weSKATE National Instructor Training Pro- Specialty classes — These are important because they gram is a comprehensive package designed to educate and give your skaters a place to go for more advanced training as train instructors in consistent techniques, standards and pro- they progress through your basic curriculum. Remember, pri- fessional requirements of teaching the ISI weSKATE Learn-to- vate lessons are not for everyone. These classes can be moved Skate Program. It’s an invaluable tool for skating school direc- out of prime time as skaters are becoming more and more tors and arena managers when hiring instructors.
16 ISI EDGE JULY/AUGUST 2006 in class and build camaraderie among skating school members. Competitions are revenue producing and a nec- essary tool for generating and maintaining partici- pation in the arena’s skating school program. Evaluating your program Find out if your program is providing what the customers want, and find out who the most valu- able instructors are. A simple skating class evalu- ation is all that is needed. Make improvements, if necessary, after careful consideration. If it’s not broken, don’t fix it! Another equally important method of eval- uating the program is tracking re-enrollment percentages by class type and instructor. Inter- mediate and advanced classes carry a higher re-
Thomas E. Blackburn enrollment percentage than introductory classes. Re-enrollment also varies according to season. Special events The skating school is the backbone of the ice arena. It is Mini events can be held during breaks in public sessions or what prepares all skating newcomers for future participation during learn-to-skate sessions. These events are easy to run in other arena activities, such as figure skating, hockey and and both fun and encouraging for the participants. These speedskating. Knowing the basics of skating is essential to keep can be anything from puck shooting to Tot and Alpha skaters people coming back time and time again. demonstrating a series of skills suggested by the instructor. Skaters of all ages and levels enjoy simple individual and Margy Bennett, CAM, is secretary of the class exhibitions. More elaborate ice shows can be the cul- ISI board of directors and chair of the ISI mination of the skating season. Both make skaters feel spe- competition/test standards and judges’ cial and will boost your re-enrollment. certification committees. A longtime indi- A recreational competition is also a good way to intro- vidual and professional ISI member, she duce skaters to participation in an event designed to is the skating director for the Newark Ice encourage good sportsmanship and team spirit. It will Arena and the Worthington Ice Center in energize them, allow them to test the skills they’ve learned Columbus, Ohio.
ISI EDGE JULY/AUGUST 2006 17 POWER ICE with Wendy Marco Advanced Agility Training ASAP
any NHL strength and conditioning coaches have agility at every level. With a little imagination, you can turn long suspected that excellent balance and excep- these basic skills into cool drills they’ll beg to practice! Mtional play go hand in hand. In the gym they work The “Big Mess” is so much fun that players won’t even with the pros on extreme balance routines to enhance some- realize they’re actually working. Make a “mess” using sticks, thing called “kinesthetic proprioception.” cones, tires or whatever you’ve got at your disposal. Ask the Kinesthetic awareness is sensing the body’s position skaters to build up speed and then glide through the mess, in space, and Lorne Goldenberg, con- maneuvering around the obstacles, trying not to hit any- ditioning coach to NHL and OHL thing. When they’re ready, they can try it on one foot. Some players in Ottawa, says that proprio- may even be up for attempting The Big Mess backward. ception is “a variation of touch that If gliding through on one foot seems easy for them, includes the sensation of both joint the coach might want to take it up another notch. Have movement and joint position.” the skaters repeat the exercise on one foot forward, only Kinesthetic proprioception means this time while the players are gliding and jockeying that fine-tuned balance results in through the mess, the coach will throw a playground ball the body’s ability to react very at them. They should attempt to catch the ball and throw quickly while remaining stable — it right back, all without touching down or hitting an otherwise known as AGILITY. obstacle. The purpose is to challenge their core balance, The best place hockey play- forcing them to use their bodies to adjust to different stim- ers can do balance training is on uli and deal with physical contact at the same time. They’ll
Wendy Marco the ice, and the best time to start think it’s just a game, but you’ll know that they are actu- is as soon as they lace up their ally working on agility and balance. skates! In fact, research suggests that the youngest athletes are With hundreds of students from Mini-Mites to the NHL, Wendy at their physical prime for Marco is considered one of North America’s top hockey skating developing coordination. The coaches. Her new DVD, “Breaking Out of the Ice Age: The Next ite player Drewess” drill. Lor- ISI Hockey Program focuses on Generation of Hockey Skating” is loaded with skating drills and Ashburn Ice House M the importance of balance and on-ice games and can be found at www.ColdRushHockey.com. inchak demonstrates the “Big M
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fnfg 37892 isiedge_fp_8.5x11.ind1 1 2/21/06 2:20:59 PM 2006 ISI and NEISMA Pair Up for an Industry First
by Lori Fairchild ACT 2006 marked the 47th annual carry on what we are trying to accom- computer-based music playback system conference of the Ice Skating Institute, plish as an organization. Even during the —was positively received: “I never sat ibut it was also an industry first, with last session on the last day, when people down during the tradeshow. We got lots a national and a regional association are generally tired, this year’s event was of good, solid leads and, in fact, com- partnering for a joint conference and still going strong. mitments — not what you usually tradeshow. Conference attendees had the oppor- expect from the tradeshow floor.” Cash In his remarks during opening cere- tunity to visit Allied Veterans Memorial prizes, a digital camera, an iPod and monies, ISI Executive Director Peter Ice Rink in Everett, Mass. on Friday for on- front-row Red Sox tickets were among Martell thanked NEISMA for sharing its and off-ice operations/maintenance and the door and vendor prizes awarded at annual conference with ISI and “helping skating sessions, including one led by the show’s closing on Saturday. us reduce some of the duplication of effort “celebrity” coach Frank Carroll. Tiesha Potvin Coale of Symmetri- that currently plagues our industry.” “At one point we had the arena cal Skating School planned to leave the Outstanding sessions and speakers managers/owners/operators on the ice tradeshow at 10 a.m. on Saturday, but packed the classrooms in the Boston at the same time as the skating directors she was still there at the end of the and instructors,” event. “There was something about this Forbes said. “As far conference that just seemed to keep me as I am aware, that from leaving,” she said. was a noteworthy ISI board elections were held dur- first for our confer- ing conference week, and the following ence attendees.” new directors were welcomed: District Another first this 4, Christine Wilson Brinton, Bowie Ice year was an awards Arena, Bowie, Md.; District 8, Tom luncheon emceed Hickey, Twin Rinks Ice Pavilion, Buffa-
Bert Blanchette Bert by a comedian — lo Grove, Ill.; and District 12, Debbie national headliner Lane, South Suburban Ice Arena, Cen- Michael J. Pettit — tennial, Colo. who kept the Combining the annual events of crowd engaged for two large organizations presented new — over an hour. and sometimes, unexpected — chal- Many of ISI’s past leaders and their spouses attended the ISI The Presidents’ lenges. All agree that these serve as learn- board dinner: (from left) Bob and Joyce Skrak; Terry Juliar; Carol Reception, hosted by ing experiences to build an even better Zdziebko; Dodie Bova; Janet Wright; Murray and Lois Sandler; Presidents Jim Har- event next year, when ISI partners with and Fiona and Michael Booker. nett and Tom Mor- another regional association, MIAMA, ton, and ISI/NEIS- for iACT 2007 in Minneapolis. Seaport World Trade Center May 31- MA Night at Cheers were among the “Since this was a first, overall, we June 3. “The operations and manage- week’s social highlights. The Cheers believe it was a successful conference. I ment sessions, along with the social event took place at the TV show’s don’t think we could have asked for functions, were very well attended, “replica” set in Faneuil Hall Market- much more,” said NEISMA’s Doucette. which means people are interested in place, where real-life Cheers owner “The conference showcased the education,” noted Jeffrey Doucette, Tom Kershaw and famed bartender comprehensive approach that ISI NEISMA conference chair. Eddie Doyle greeted guests. The annu- takes to support its member arenas,” “I loved the energy and enthusiasm al Zamboni party and a Boston Harbor said conference committee co-chair that was generated during the week,” Cruise provided additional work/play Scott McCoy. “I hope this conference added Janice Forbes, conference com- balance throughout the week. will lead to increased cooperation and mittee co-chair. “It seemed like there A sold-out tradeshow featured respect for all members of this indus- were a lot of new faces in the crowd. To perennial vendors as well as newcomers. try who share the common goal of my generation of the Institute, it’s excit- Joel Smulson, president of Rink Music, providing quality ice sports and recre- ing to welcome the next generation to said his innovative new product — a ation to our communities.” Special thanks to 2006 iACT sponsors: ISI District 1
20 ISI EDGE JULY/AUGUST 2006
2006 B B BostonBoston
Photography by Christopher Stockman, Lori Fairchild and Bert Blanchette To view and/or purchase iACT photos by Christopher Stockman, go to stockmanphoto.photoreflect.com Annual Awards
Bob Skrak (right) accepts the Arthur Goodfellow Award from ISI President Jim Hartnett. The award recognizes “unsung heroes” of ISI and the ice iAIM designations were awarded to (from left): Robert Garcia, skating industry. CAP; Richard Wise, CAP; Lloyd Ney, CAP, CAM; Karla Delio-Jones, Katy Hayden presented Lisa CAM; and Kevin Barnes, CAM. Not pictured are: Wes Kramer, Fedick with the 2006 Woman of CAP; and Jeremy Vega, CAM. the Year Award.
The Great Skate Award, for outstand- Former iAIM Chairman Al Tyldesley (right) ing contributions as conference com- received an honorary Certified Arena Executive mittee chairpersons, went to Scott designation for his years of service to ISI and its McCoy and Janice Forbes. iAIM program, and was presented with a com- Randy Winship took memorative clock by current Chairman Rob Barry Wolkon received the Erika Amundsen McBride and regent Lisa Fedick. Tyldesley also the Benton H. Wilcoxon Award as outstanding was honored with the President’s Award for Award for outstanding ambassador of ISI pro- Excellence for his leadership in ice arena safety skills in ice arena man- grams and activities. and air quality. agement.
Donald Bartelson and Jimmie Santee received National Merit Awards for their excellence in promoting ISI on the national level.
The 2006 District Merit Awards, honoring current ISI members who have demonstrated excellence in promoting the Institute on the local and district levels, were presented to (from left, by district): Carrie Clarke, 14; Kathy Wainhouse, 13; Libby Rhoades, 7; Elizabeth Shaughnessy, 1; Michelle Marel- la, 3; and Alane Swiderski, 8. District Merit Award recipients not pictured: Lynne Quinn was honored Thomas Hendrix, 4; Kathy Shankle, 5; Jennifer Campau, 6; Bridgid LaMear, with the Frank J. Zamboni 9; Nadine Rutledge, 10; Kim Husfelt, 11; Gerry Lane, 12; Karen Gibbons, 15; Memorial Hall of Fame and Arlene Blood, 16. Award for outstanding Not Pictured achievement in ice rink man- agement, presented by NEIS- • Maribel Gutierrez was named the recipient of the International Merit MA’s Jeff Rubin. Award for excellence in promoting ISI on the international level. Photography by Christopher • Centennial Ice Arena of Highland Park, Ill. received a 40-Year Stockman and Lori Fairchild Legendary figure skating coach Frank Award for its four decades of ISI membership. To view and/or purchase Carroll was recognized for his lasting • Nearly 60 ice skating facilities were recognized for their 25 years of ISI iACT photos by contributions to recreational ice skat- membership. Look for a complete list in the next issue of the EDGE. Christopher Stockman, go to ing with the ISI Hall of Fame Award. stockmanphoto.photoreflect.com
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
5HJDUGOHVVRIWKHVL]HRI\RXUDUHQDRULFHVXUIDFHWKHUHLVDQ 2/<03,$LGHDOO\VXLWHGWR\RXUQHHGV ISI Synchronized Skating, Dance and Formation Revisions and Changes COACHES’ Optional as of July 1, 2006 • Mandatory as of Jan. 1, 2007 Jumps, Spins, Lifts & Intersections • Lifts are restricted to the teen skating and dance events only. The lifting hand CORNER of the lifter(s) should not extend higher than their head(s). by Barb Yackel • Acrobatic lifts: moves in which the skater is only held by the blade(s), ISI National Events & Skating Program Coordinator foot (feet), leg(s), arm(s) and swung around. Acrobatic lifts are not allowed. All lifts where the lifted skater(s) is in a totally vertical sustained position with the head down are considered an expression of acrobatics o you want to advance your career? Stand out and therefore illegal. Assisted vaults or other lifts where the lifting skater from your peers? Become a more knowledge- is rotating around himself are allowed provided there is no sustained, Dable coach? totally vertical position with the head down. If YES, YES and YES are your answers, then the new • Backward spiral intersections are not allowed at any level. weSKATE National Instructor Training Program is your ticket to all three! Penalties: In early February, our developmental team designed 2.0 Correctness for Formation teams who do lifts or acrobatic moves the curriculum criteria and training levels for this new 2.0 Tech. merit for Skating or Dance teams who do lifts, restricted lifts, backward spiral intersections or acrobatic moves ISI educational training program. Its purpose is to edu- cate and train instructors in consistent techniques, stan- • Jumps (single rotation and below) are permitted at any level in the skating and dards and professional requirements of teaching the ISI dance categories. weSKATE Learn-to–Skate Program and to serve as a • Axels are permitted in the skating and dance categories with less than half the resource for skating school directors and managers team performing the jump at any time. when hiring instructors. • Spins are restricted to upright spins only in the Tot & all Youth (Junior Youth, Three cheers and a round of applause for the exper- Youth and Senior Youth) age groupings. tise and knowledge of team members Jane Schaber, • Any spins are allowed at the Teen and Adult skating levels. • No lifts or rotation jumps allowed at the formation level. Jimmie Santee, Carrie Clarke, Gerry Lane, Elizabeth • No double or triple jumps are allowed at any level. Shaughnessy and Nancy Mariani. The unveiling of the program took place at iACT in Number of Skaters May with overwhelming enthusiasm from the atten- Skating, Dance and Formation teams will be limited to no more than 24 skaters. dees. Dates and locations for the first four seminars are: Duration & Age Division Changes Aug. 19...... Chicago ...... Oakton Ice Arena New age divisions: Aug. 25...... Boston ...... Navin Arena (Marlboro) Tots Majority 6 years or younger Jr. Youth Majority 8 years or younger Aug. 26...... Minneapolis ...... Schwan Super Rink Youth Majority 9-11 years Sept. 26 . . . . . San Jose, Calif...... Logitech Ice Arena Sr. Youth Majority 12-14 years Teen Majority 14-19 years Program levels can be taken in any order. The cost for Adult Majority 20 years or older current ISI professional members is $75 per level, which includes manual, exam and certificate, and off-ice and Skating and Dance team duration changes: on-ice training. The weSKATE training levels are: Tots 2:00 (10 sec. leeway) Low ...... Tot-Beta Jr. Youth 2:30 (10 sec. leeway) Youth 3:00 (10 sec. leeway) Medium...... Gamma-FS 2 Sr. Youth 3:30 (10 sec. leeway) Intermediate...... FS 3-5 Teen 4:30 (10 sec. leeway) High ...... FS 6-10 Adult 3:30 (10 sec. leeway)
What will you learn, you ask? Formation team duration changes: • Business of coaching Tots 3:00 (10 sec. leeway) • How-to techniques Jr. Youth 3:30 (10 sec. leeway) • Class structuring and dynamics Youth 3:30 (10 sec. leeway) Sr. Youth 3:30 (10 sec. leeway) • How to build your own clientele Teen 4:00 (10 sec. leeway) • Communicating with parents Adult 4:00 (10 sec. leeway) • And much more • Duration for compulsory skating and formation programs will stay the same. • Formation Compulsories 1:45 (10 sec. leeway) Don’t miss out on this fabulous opportunity to grow • Skating Compulsories 2:30 (10 sec. leeway) your skills! The weSKATE National Instructor Training Program information and registration form can be Competition Attire found at www.skateisi.org. Click on educational pro- • We strongly suggest teams use a method called “sewing” hair to secure hair for performances. Bobby pins are not allowed. grams, then weSKATE Instructor Training. • Costumes that alter the surface of the ice are not permitted. Items that fall After you fill out your application, you can turn from a costume would alter the surface of the ice. If the item that falls is your focus to upcoming events: picked up immediately after the performance no deduction will be given. • ISI Adult Championships, Sept. 8-10, Nashville — Entry deadline: Aug. 1 Penalties: • ISI Artistic Challenge, Nov. 3-5, Denver — 2.0 Correctness/technical merit for teams that do not retrieve fallen items from the Entry deadline: Sept. 1 ice immediately after the performance
28 ISI EDGE JULY/AUGUST 2006
Education Foundation Names Scholarship Winners, Raises Funds
ll of the challenges of fundraising become trivial when owned the bogs for centuries, was a most gracious host, along you have an opportunity to meet the amazing young with his staff, who catered to our golfers’ every whim. Aathletes to whom the ISIA Education Foundation Defending 2005 tournament champions David Santee, scholarships are awarded. This year’s conference attendees Jimmie Santee and Dan Smith (a threesome this season, had just that opportunity as hometown hero Stephanie Crisp known as “Team Bubba”) did not disappoint and easily came of Hanson, Mass. was introduced at the awards luncheon. through with the repeat, posting a score of 47, an amazing 14 Stephanie is joined in the 2006 honor by Kaylyn Marie under par. Like true champions, Team Bubba donated 100 McDaniel of Stillwater, Minn. Both of these outstanding percent of its prize money back to the Foundation. young women have demonstrated an ability to balance the At the completion of the tournament, while the duffers challenges of being a teenager in today’s society with stellar and friends were basking in the late afternoon sun on the scholastic records and a multifaceted commitment to ISI. clubhouse deck, a helicopter appeared out of the woods and The third annual ISIA Education Foundation Golf Tour- performed an amazing aerial show before picking up a net nament was held on May 30 at the Souther’s Marsh Golf on the driving range. The net contained 500 numbered golf Club in Plymouth, Mass. The course meanders through a balls, which had been sold throughout the week. After an working cranberry bog, and Will Sterns III, whose family has even more spectacular flying demonstration with our balls Photos by Judy Sniffen Photos by SStart making plans for
ISI World Recreational Team Championships 20072007!!
ISI World Recreational ISI Adult Championships ISI Artistic Challenge ISI Synchronized Team Championships Championships 3EPTEMBER *ULY 3OBE )CE !RENA .OVEMBER ISI Winter Classic !PRIL %DGE )CE !RENA ,AS 6EGAS .6 7ONDERLAND OF )CE &EBRUARY 3CHWAN¨S 3UPER 2INK "ENSENVILLE ), "RIDGEPORT #4 "LAINE -. 'OGGIN )CE !RENA %NTRY DEADLINE /XFORD /( %NTRY DEADLINE -AY !UG %NTRY DEADLINE %NTRY DEADLINE &EB 3EPT %NTRY DEADLINE $EC
!S YOU START TO PLAN ANOTHER YEAR¨S ACTIVITIES MAKE SURE YOU SCHEDULE IN THE )3) SKATING EVENTS 4HESE FUN ¯LLED COMPETITIONS AND EXCITING VACATION DESTINATIONS WILL GIVE YOUR SKATERS MORE REASONS THAN EVER TO TAKE TO THE ICE THIS SEASON !ND BE SURE TO LET YOUR SKATERS KNOW TO LOOK FOR MORE DETAILED EVENT INFORMATION IN THE FALL ISSUE OF 2)3
!LL EVENTS PROMOTED IN THIS ADVERTISEMENT ARE HOSTED BY )CE 3KATING )NSTITUTE )CE 3KATING )NSTITUTE WWWSKATEISIORG
30 ISI EDGE JULY/AUGUST 2006 by Lisa Fedick in tow, and an American flag flying proudly, the net was opened over the range and ball No. 53, belonging to Kevin McCormack, landed closest to the flag. Kevin’s half of the 50/50 prize pot from the ball sales was $750, which he did not hesitate to donate back to the Foundation. Not to be upstaged by the guys, 50/50 raffle winner Katy Hayden donated $500 of her winnings at the President’s Recep- tion, back to the Foundation. The ISIA Education Foundation auction returned this year to rave reviews, thanks to donors and buyers alike. Several high bidders went home with some unique bargains. Jan Vaughn is going on a hot-air balloon ride, while Richard Zamboni enjoys those “almost” Cuban cigars. If you missed out on the fun this year, we’ll look forward to seeing you in Minnesota next year. Kudos and sincere thanks to all; your continued generosity and support will make a difference. Continued on page 32
ISI EDGE JULY/AUGUST 2006 31 If The Arena Continued from page 31 Golf Tournament Sponsors Gold Sponsor: Facility Management Corp. Must Be Dry, Silver Sponsors: Kansas City Fighting Saints Youth Hockey Association and Construction Management Services Inc. Prize Money: Tim Sullivan, Willis Insurance Group Call C.D.I. Goodie Bags: Zamboni Co., John Ferguson’s Center Ice Sports, Wonderland of Ice, Floyd Hall Arena, The Rinx, Souther’s Marsh Golf Club Arid-Ice™ Concepts & Designs is the premier supplier of Tee Sponsors: Judy & Burt Sniffen, Jean Albrightson desiccant dehumidifiers. Equipped to reduce humidity levels, eliminate indoor condensation and fog, prevent mold, reduce refrigeration costs and improve indoor air quality, these Auction Donors systems utilize natural gas, steam or electric reactivation. Riedell Skate Co. Lindy Z - Melinda Grieger We have provided equipment for over 300 skating surfaces Zamboni Co. Parkside Coffee throughout North America from 500 to 45,000 SCFM. Dick Button Scott Hamilton Craig Cichy John Ferguson – Center For sales and equipment specifications, Jimmie Santee Ice Sports call 248-344-7236. Ice Lights Production Wonderland of Ice 29235 Lorie Lane Damschroder Sales & Dist. Stan Belliveau – Stan’s P.O. Box 1013 Concepts & Designs MS Skate Shop Wixom, MI 48393-1013 Becker Arena Products Judy & Burt Sniffen Phone: 248-344-7236 Vicki Korn 32 Degrees Inc. Fax: 248-344-9401 Northwest Designs Tom Morton – Morton & contact: [email protected] Productions East Video Morton website: www.cdims.com “Keep it Dry With C.D.I.” Naf’s Ice Paints LLC Athletica Schwan Super Rink MAC Cosmetics – Craig ETL-C, ETL and CE Rated ® Steve Dykun Cichy ETL International Mechanical Code Approval Mrs. Fritz Dietl Kevin McCormack Champion Cords Village of Bensenville, Ill. Paige Scott Lisa Fedick American Athletic Shoe Tim Sullivan – Willis Co. Co. Inc. Sally Mackenzie Robyn Bentley Rice Specialty Risk Canadian Women’s Michael Sterling & Hockey Team Associates Donald Bartelson GK Elite Sportswear LP
ISIA Education Foundation Donations SPONSOR Ted Kelton District 1 John McKenna, Sharper MIRMA/District 3 Edge Skating School (in memory of Erika Riverdale Ice Consultants Amundsen) Inc. District 8 Judy & Burt Sniffen Tim Sullivan, Willis Co. SUPPORTER Facility Management CONTRIBUTOR Corp. Jean Albrightson Katy Hayden RECCO Kevin McCormack FRIEND DONOR Maria Koman CMS Inc. David Santee Friends of South County Jimmie Santee Skaters Dan Smith Kansas City Fighting Linda Spinale Saints Youth Hockey Association
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SPECIALTY COVERAGES FOR ALL YOUR INSURANCE NEEDS 1 800 990 RINK Arena Managers ly shared. We will meet twice a year, once in May and again in September for a mini conference. of the Mid Atlantic We will have our first mini conference Sept. 19-20 at (AMMA) Oglebay Resort & Conference Center in Wheeling, W.V. Infor- by Trudy Ivory, Co-Director mation and registration forms will be mailed out in August. Any vendor who would like to attend and present their info As we all know, should contact me by e-mail at [email protected]. times have changed. Stay tuned for more information, and I hope you will Our workloads have participate in our September mini conference! increased in an effort to increase revenue. We spend more time North East Ice Skating Managers Association in our facilities because some of us are faced with staffing cuts or just keeping check on Trudy Ivory (NEISMA) payroll costs for employees. Our increased by Tom Morton, President hours create conflicts with attending meetings that we know are good for business. Such, I am hoping, is the case with lack NEISMA director and conference chair Jeff of interest in attending managers association meetings. Doucette and his committee did an out- Our January and April meetings were canceled due to standing job in working with the ISI com- lack of attendance. There may be several reasons, including mittee on the iACT program, tradeshow those listed above. Maybe the date was a conflict for some and memorable social activities in Boston members. The price of gasoline doesn’t help. Or maybe last month. you’re just bored with the meeting setup. The NEISMA board of directors has initi- On May 18 I had a lunch meeting with my co-directors ated a new program called “Tools of the Tom Morton and some “old-timers” to discuss the future of the Mid- Trade.” The purpose of the program is to produce articles in Atlantic Arena Managers Association. At this meeting we NEISMA’s Rink Rat publication that describe various “tools of made several changes, I hope for the better! the trade” available to help ice rink managers to do an even a We are now AMMA: Arena Managers of the Mid Atlantic. better job. It is expected that many of the articles will address This should clear up confusion with the Michigan Arena safety issues in ice rinks, such as the informative pieces that Al Managers Association, whose MAMA acronym we previous- Tyldesley has recently written on the Cranston, R.I. ice arena
Continued on page 36
34 ISI EDGE JULY/AUGUST 2006
Continued from page 34
fire for both the Rink Rat and the EDGE (see page 6). “Tools of your facility? Keep your Web site updated? Offer online the Trade” is another illustration of the board’s continuing registration? Promote links for online access to skating efforts to address the everyday needs of its membership. magazines and coaches? Our next big event is the fall conference, Sept. 6-8 at Ruttger’s Bay Lake Lodge in Bay Lake, Minn. Doug Brady and Maurice Slepica of the Hallet Center are co-chairs. Minnesota Ice Arena Managers Association We are working on final preparations for the conference, which includes 155 arena members and 58 vendor mem- (MIAMA) bers. Our next fall conference will not be until 2008, by Tom Moriarty, President since we are hosting the ISI in 2007. The makeup of our board will be changing, as three MIAMA board representatives Dean Mulso of us are nearing the finish line of our terms. We are of Burnsville Ice Center and Doug Brady always looking for new ideas and people. Who will be of St. Croix Valley Recreation Center writing the next MIAMA news report? recently attended the ISI conference in Boston. Their experience and rapport with NEISMA members will help us prepare for next year’s joint ISI/MIAMA conference in Metropolitan Ice Rink Managers Association the Twin Cities. Our board meeting in late Tom Moriarty July will bring more information. (MIRMA) The theme of our spring conference this year was by Lisa Fedick, Secretary energy solutions, including electrical and natural gas use efficiencies, lighting ideas, recommissioning arenas and I need to say this one more time: I am funding resources. We invited Victor Pechaty, architect very fortunate to be involved in a district of the New Ulm Civic Center, to offer his concepts and that is managed by an organization as suggestions for building a user-friendly, energy-conscious strong as MIRMA. The attendance from facility. Visit our Web site, www.rinkfinder.com, to our district at ISI’s Boston conference check out the articles and ideas from the conference. confirms the commitment of our mem- Energy costs are going to affect our operations. Attract- bers to both continuing education and ing folks to our arenas and keeping our programs afford- the advancement of our industry. Lisa Fedick able are our challenges. Do you offer virtual tours of Congratulations go out to Barry and Janet Wolkon,
36 ISI EDGE JULY/AUGUST 2006 winners of the Benton H. Wilcoxon Award for excel- lence in ice arena management for their work at the Sport-O-Rama facility in Monsey, N.Y. The 2006 District 3 Merit Award was awarded to Michelle Marella of the Wonderland of Ice. The third annual ISI District 3 Skate for Knowledge Championship was held May 6-7. Kevin McCormack and the Floyd Hall Arena in Little Falls, N.J., hosted the event. As hoped, the popularity of our Skate for Knowledge scholarship competition series continues to grow, as par- ticipation of individual skaters from District 3 in both local and national ISI events is steadily increasing. This year, 126 competitors, ages 2 to 54, participated in the dis- trict championships, performing in 354 event starts. The profit generated from the 2006 competition will be used to endow the 2006 District 3 college schol- arships, which will be awarded to four skaters in November, based on the quality and frequency of their participation in ISI events during the past year. Now that this competition series has established itself, it is our hope that this system and these scholarships have secured their perpetuity and will survive long after the current MIRMA board has moved on. The District 3/MIRMA Web site, www.skateMIRMA.org, is up and running and starting to simplify life. Incorpo- rating the use of the site into the 2006 district competi- tion resulted in a major savings in resources and time. On a personal note, I witnessed my first “slab pour” on my second surface, a truly amazing event. We should be curling (and skating) in July, so please make time to come over and throw a few rocks in Wonderland!
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ISI EDGE JULY/AUGUST 2006 37 CALENDAR ISI-endorsed competitions & shows/exhibitions Deadline for September/October EDGE calendar: July 15 For regular calendar updates, see www.skateisi.org, Event Info
15 Arlington, Texas JULY COMPETITIONS ICE at The Parks 3rd Annual ISI Open 15 Oldsmar, Fla. Competition Tampa Bay Skating JULY Academy OCTOBER American Pride Figure 1-2 Las Vegas 24-29 Marlboro, Mass. Skating Show Las Vegas Ice Center New England Sports 14 Coral Springs, Fla. 16-22 New York Red, White and Blue Center Incredible Ice International Gay Figure ISI Open Competition ISI World Recreational 7th Annual Incredible Skating Union 1-2 Roseville, Calif. Team Championships Challenge Gay Games VII Skatetown 25-26 Decatur, Ala. 28-29 Rockland, Mass. Exhibition 2006 ISI West Coast Point Mallard Ice Winterland Skating 29 Houston Championships Complex School Polar Ice Galleria 8 White Bear Lake, Minn. 3rd Annual Wind, Rain 20th Annual Winterland Back-to-School Fashion White Bear Lake Sports or Shine ISI Team Halloween Classic Show Center Competition Skate at the Lake District NOVEMBER AUGUST 10 Competition 8-9 Evanston, Ill. AUGUST 13 Vacaville, Calif. Robert Crown Center Vacaville Ice Sports 29th Annual July Open 5-6 Gurnee, Ill. Bay Skates Vacaville 13-15 Honolulu Rink Side Ice Arena 17 Arlington, Texas Ice Palace Summer Chiller ICE at The Parks 2006 ISI Hawaiian 17-20 San Diego Summertime 2006 Open Ice Town 14-15 Eagle River, Alaska Skate By The Sea 3-5 Denver DECEMBER Harry McDonald South Suburban Ice Memorial Center Arena 1-2 Springdale, Ark. 2006 ISI Summer SEPTEMBER ISI Artistic Challenge Arkansas FSA Competition A Rootin’ Tootin’ 14-16 Ontario, Calif. 4-5 Yorktown, Va. Country Christmas Center Ice Arena Hampton Roads IcePlex 6-9 Knoxville, Tenn. 1st Annual ISI Open 5th Annual Fall Ice Chalet Competition Classic Open Nutcracker On Ice 15-16 St. Peters, Mo. 12 Anaheim, Calif. 8-10 Houston St. Peters Rec Plex Anaheim ICE Aerodrome 2006 Summer Get-Away 6th Annual Anaheim ICE Willowbrook ISI Competition 8-10 Nashville, Tenn. Synchro 9th Annual Nutcracker 16-22 Chicago Centennial Sportsplex Championships On Ice McFetridge Sports ISI Adult Championships 8-10 Evanston, Ill. Center Robert Crown Center Gay Games VII 8-10 Westminster, Calif. SHOWS & 32nd Annual Nutcracker 22-23 Panorama City, Calif. Westminster Ice Arena XHIBITIONS 9 Anaheim, Calif. Valley Ice Center District 15 E Anaheim ICE 2006 Open ISI Championships 12th Annual Holiday Competition MARCH Spectacular 17 Arlington, Texas 30- Knoxville, Tenn. ICE at The Parks April 1 Ice Chalet Holiday In The Park 2006 Visit the ISI Web site: 38th Annual MVDC skateisi.org
38 ISI EDGE JULY/AUGUST 2006 I!)- 4- /PERATIONS 3EMINARS
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#OURSE INCLUDES #OURSE INCLUDES #OURSE INCLUDES 4HE #HEMISTRY 3CIENCE OF )CE 4HE "ASIC 2EFRIGERATION #YCLE )CE 2ESURFACING "ASICS 4YPES #HARACTERISTICS OF )CE 0AINT #OMPRESSORS %VAPORATORS #ONDENSERS )CE 2ESURFACER 3AFETY )NSPECTION #HECKLIST )CE 0AINTING "ASE -ARKINGS 2EFRIGERANT -ETERING $EVICES )CE 2ESURFACER /PERATING 0ROCEDURES 0ROPER 4ECHNIQUES FOR "UILDING THE )CE 3HEET 2EFRIGERATION 3YSTEM #ONTROLS 4HE )MPORTANCE OF %DUCATION AND ,OGO 0AINTING £ (ANDS /N 4HE )MPORTANCE OF %DUCATION AND 0ROFESSIONAL #ERTI¯CATION 4HE )MPORTANCE OF %DUCATION AND 0ROFESSIONAL #ERTI¯CATION )CE 2ESURFACER -AINTENANCE 0ROFESSIONAL #ERTI¯CATION 2EFRIGERATION 3YSTEM 4ROUBLESHOOTING )CE %DGER /PERATION 7ATER 1UALITY DISSOLVED MINERALS 0( ENTRAINED -AINTENANCE )CE %DGER -AINTENANCE AIR WATER TEMPERATURE -ECHANICAL 2OOM 3AFETY )CE 2ESURFACER /PERATOR 4RAINING %NVIRONMENTAL %FFECTS ON )CE AIR TEMPERATURE "ASIC !IR #ONDITIONING HUMIDITY AIR °OWS $ESICCANT $EHUMIDI¯CATION 4ECHNOLOGY )CE 4EMPERATURE #ONTROL METHODS AND SETPOINTS )CE -AINTENANCE
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HOCKEY COACH/ASSISTANT HOCKEY DIRECTOR — USED RINK EQUIPMENT FOR SALE: Growing south Florida hockey program seeks experi- • (1) Complete set of Ice Systems of America hockey ence with learn-to-skate hockey, in-house leagues dasher boards (200’ x 85’) and travel leagues. E-mail résumé and references to • (1) Complete set of acrylic spectator shielding (8’ [email protected]. ends and 6’ sides) with aluminum shield extrusions and galvanized steel support posts POSITIONS OPEN — Floyd Hall Arena, Little Falls, • (1) RTA 125-ton Trane air-cooler package N.J. Positions available for assistant general manager, • (2) 20 H.P. glycol pumps and electrical starter package operations manager and full-time shift supervisor. Applicants must be outgoing and positive as well as Everything was covered by a flood — all electrical units detail-oriented, with excellent customer-service and were shut down prior but have not been tested; boards communication skills, and willing to learn in a fast- and shielding have been disassembled and are stacked. paced environment. iAIM graduates and experienced Unit is located by Pa./N.J. border. Interested parties sports management professionals preferred. Fax should contact Todd Gieger toll-free at (866) 730-0355 or résumé to (973) 655-8021 or e-mail to [email protected]. [email protected].
PART-TIME SKATING DIRECTOR — Figure Skating Free Classified Advertising for ISI Members! Academy director in Minneapolis area needed for ISI facility and professional members are entitled to FREE established and growing program that offers USFS and classified listings (excluding retail products and services) up ISI training. Must have proven ability to develop and to 50 words. Call Carol Jackson at (972) 735-8800, fax to maintain positive communication with parents, (972) 735-8815 or send e-mail to [email protected]. The skaters and coaches. Experienced marketing, supervi- deadline for the next issue of the EDGE is July 15. sion and organizational skills are necessary as director is responsible for all academy duties, including pro- motion, registration and scheduling. Year-round pro- grams with variety of hours, including evenings and ADVERTISER INDEX weekends, are required. Applicants must be PSA, American Athletic K&K Insurance USFS and ISI members to be considered. Pay com- Shoe Co. Inc...... 29 Group Inc ...... 2 mensurate with experience and academy enrollment. Opportunity to coach privately within the club. Please American First Insurance . . . 5 Kimball Power ...... 36 e-mail résumé to [email protected] or fax to (612) Athletica Inc...... 35 LSK Enterprises ...... 27 285-7622. Mail to Trina Arntsen, 5444 10th Ave. S, Becker Arena Products . . . . 31 Maximum Solutions Inc . . . 26 Minneapolis, MN 55417 Bonestroo & Associates . . . 12 Mondo USA ...... 43 HEAD COACH — ISD 196 Combined High School Canlan Ice Sports ...... 15 Pace Industrial Inc ...... 25 Team. Synchro team experience required. Season Cimco Refrigeration ...... 44 PSA...... 41 length: November through March. Contact: Scott Classifieds ...... 40 Rice Specialty Risk ...... 19 Larson CAA, Apple Valley High School, 14450 Hayes Rd., Apple Valley MN 55124. Phone: (952) 431-8204. Concepts & Designs MS . . . 32 Riedell Skate Co ...... 9 E-mail: [email protected] Facility Management The Richardson Group . . . . 33 Corp ...... 11 RinkMusic...... 13 EQUIPMENT FOR SALE — Miami University’s Frontline Solutions Inc . . . . 37 Rocky Mountain Rink Goggin Ice Arena in Oxford, Ohio is building a new Goldner Associates Inc. . . . 31 Supply ...... 37 facility. The following items are for sale: Two Nevco scoreboards; 1976 Zamboni Model HDB; Heartland Agency...... 31 SP-Teri Co...... 17 Crystalplex Dasherboard System 3000; and 125-ton Ice Rink Events ...... 21 Valley Ice Skating Assoc. . . 37 Trane air-cooled chiller. For more information, Zamboni ...... 8 please contact Barry Schutte at (513) 529-3343 or [email protected].
40 ISI EDGE JULY/AUGUST 2006
Some of the highlights that come to and National Instructor Training Pro- mind include Frank Price’s pre-conference gram. Legendary figure skating coach Birthday University class and Scott Slaven- Frank Carroll was every bit as popular as AND expected, mesmerizing the coaches with sky’s and Gaston Larios’ session on inno- vative and imaginative ways to improve stories and insight into what has helped public skating. Patti Holmes’ opening him and his skaters achieve success. ANOTHER keynote on “Inspiring Tomorrow’s Lead- Despite the week’s high points, we ers Today” was especially poignant in light cannot afford to rest in our pursuit of of all of the young people that we come excellence. The planning process for next THING... in contact with daily and the opportunity year’s conference and tradeshow in Min- we have to positively influence their neapolis has already begun. We have by Peter Martell future. Her presentation on conflict reso- already received a number of constructive ISI Executive Director lution was particularly meaningful for comments on both the conference and arena managers and skating directors, as tradeshow and will be taking all of them he 2006 ISI/NEISMA joint con- was Adam Naylor’s seminar, “The Psy- to heart as we move ahead. I would like to ference and tradeshow is now in chology of Sports Parenting.” The high- encourage all of you, our members, to help Tthe record books. As always, it powered panel presentation on crisis com- us better serve you by submitting your was an exciting week of learning, net- munications featured an array of Boston’s thoughts and ideas for what you would working and sharing of ideas and finest public safety officials. like to see, hear or, better yet, present or experience with a liberal amount of A special effort was made this year participate in during next year’s meeting. fun and entertainment thrown in. to offer a broad array of sessions on facil- The sooner, the better — while your mem- The fact that it was jointly sponsored ity maintenance and operations as well ories of this year’s event are still fresh. by ISI and NEISMA made it all the as skating programs and instruction. Like this year’s joint meeting with more meaningful as it was the first Classroom sessions on refrigeration con- NEISMA, next year’s event will be a col- time that two of the leading arena trols, troubleshooting and safety were laborative effort with the Minnesota Ice management associations collaborat- popular as were the hands-on presenta- Arena Managers Association (MIAMA) ed on an annual event. While there tions on ice painting, equipment main- and I am excited about working with were, as always, a few glitches in the tenance and building safety. Skating another one of our “sister” organizations week’s activities, the overall confer- directors and instructors enthusiastically to produce a mutually beneficial experi- ence experience was the best in recent welcomed the debut of the new ISI test ence. Together we can make our confer- memory and I thank all involved for standards video along with the weSKATE ences and, more important, our busi- their support and contributions. skating school management software nesses what we want them to be.
42 ISI EDGE JULY/AUGUST 2006 LONG-LASTING
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