JULY/AUGUST 2006 ElementsElements ofof aa SuccessfulSuccessful SkatingSkating SchoolSchool • iACT 2006 Report • Who Needs a Marketing Director? • Cranston, R.I. Fire Investigation Volume 9, Number 1 July/August 2006 2 PM P ONTENTS age 1 OPERATIONS C Publisher Ice Skating Institute Ice Rink Investigation. 6 JULY/AUGUST 2006 Editor Questions still abound regarding Lori Fairchild Cranston, R.I. ice rink fire Editorial Advisors by Al Tyldesley Elements of a Successful Peter Martell Skating School Patti Feeney MANAGEMENT Print Production and Advertising Sales Manager Carol Jackson Who Needs a Marketing Director? . 10 Art Director Cindy Winn Livingston by Glyn Jones and Jada Gullstrand Contributors Margy Bennett Jada Gullstrand PROGRAMMING Glyn Jones Wendy Marco Elements of a Successful Al Tyldesley Skating School . 14 by Margy Bennett • iACT 2006 Report The ISI EDGE (USPS 017-078, • Who Needs a Marketing Director? ISSN 1522-4651) is published bimonthly; January/February, Thomas E. Blackburn • Cranston, R.I. Fire Investigation March/April, May/June, July/ COVER: Skating Director Carrie Clarke runs a highly suc- August, September/October, iACT 2006 Report. 20 November/December; by the cessful ISI skating program Ice Skating Institute, 17120 by Lori Fairchild N. Dallas Pkwy., Ste. 140, at Skatetown in Roseville, Calif. Dallas, TX 75248-1187. Annual Subscription Rate is $24.00 per year. iACT 2006 Photo Gallery . 22 Periodicals postage paid at Dallas, TX, and at addi- tional mailing offices. ISI Annual Awards . 24 POSTMASTER NOTE: Send address changes to ISI EDGE, c/o The Ice Skating Institute, School of Ice Technologies a Home Run . 26 17120 N. Dallas Pkwy., Ste. 140, Dallas, TX, 75248-1187. by Peter Martell Printed in the U.S.A. Subscriptions available through membership only. DEPARTMENTS ©2006 by the Ice Skating Institute. Reproduction in whole or in part is prohibit- Message from the President. 4 ed unless expressly autho- rized in writing by publish- er. All rights reserved. Power Ice with Wendy Marco . 18 Opinions expressed by con- tributors do not necessarily Coaches’ Corner . 28 represent the views of the Ice Skating Institute, the publisher or the advertisers. ISIA Education Foundation Report . 30 Submissions of manuscripts, materials, photographs, and artwork are made at mailer’s Ice Arena Association News . 34 risk and must include self- addressed envelope with suf- ficient postage for return. Calendar ISI-Endorsed Competitions & Shows/Exhibitions . 38 No responsibility will be assumed for unsolicited materials. ISI reserves the Classified Advertising . 40 right to edit material sub- mitted for content and space consideration. And Another Thing . 42 MESSAGE FROM THE PRESIDENT Dedicated to providing leadership, ith the 2006 ISI/NEISMA joint conference and education and services to the ice skating industry. tradeshow behind us, it’s now on to the 2007 joint conference with MIAMA in Minnesota. ICE SKATING INSTITUTE W How successful was ’06? Feedback indicates it was 17120 N. Dallas Parkway, Suite 140 Dallas, TX 75248-1187 huge. The tradeshow sold out, prompting a last-minute Phone: (972) 735-8800 layout change that allowed us to add more booths. The Fax: (972) 735-8815 e-mail: [email protected] fact that NEISMA shared the belief that a joint confer- www.skateisi.org ence was (and will continue to be) right for the indus- try added to the success. ISI INTERNATIONAL HEADQUARTERS Jim Hartnett Executive Director It was great fun to be with my friends from New President, Peter Martell England. Giving Al Tyldesley a well-deserved ISI Presi- Managing Director, ISI Board of Directors Member Programs & Services dent’s Award before his hometown association was Patti Feeney inspiring. Among the other highlights, for me, were see- National Events & ing Red Sox pitcher Curt Schilling win his 200th, enjoying a couple of Ital- Skating Program Coordinator Barb Yackel ian dinners in the North End and a cruise of the Boston Harbor, all sand- Administrative Assistant wiched around industry leaders educating and sharing experiences to help Kathy Chase Controller & Tradeshow Manager make our industry better. Karen Schaffer While visiting with many of the attendees, I heard reasons why some Membership Coordinator Kimberley Russelle did not come. Escalating utility and insurance costs, stagnant or declining Advertising Sales & business and costs of skating all supposedly kept people away. I’m not quite Print Production Manager sure if those who stayed home found the answers to their problems, but in Carol Jackson Sponsorship Sales Manager the many presentations I attended, those were the very topics of discussion. Stuart Sedransky Education, business options, problem-solving and spirited information Marketing & Communications Director Emily Teague exchanges were at the heart of this conference. Information Services Coordinator Our skating professionals were enamored with the on-ice presentation Jeff Anderson given by the world-renowned (and Boston’s own) Frank Carroll. I wonder Customer Service Coordinator Angela Tooley how often you get to witness Frank Carroll teaching the teachers, personally sharing his techniques and experiences? ISI OFFICERS All this and more was in abundance at the conference. I know that those President Jim Hartnett 1st Vice President Mike Paikin who made it to Boston left with ideas and insights. If you didn’t come, con- 2nd Vice President Janice Forbes sider this quote, borrowed from a predecessor of mine, Michael Booker: “There Treasurer Richard Arenella Secretary Margy Bennett is no expense that can’t be overcome by a few more bodies on the ice.” Immediate Past President Jim Lange That’s what our conferences are all about. Information, education and net- Past President Boyd Wietecter working, all aimed at making you and your facility more successful. Everybody DIRECTORS wants to see more bodies on the ice — your physical presence at the industry’s District 1 Katy Hayden annual conference and tradeshow is an important step in that direction. District 2 Robyn Bentley District 3 Lisa Fedick I hope to see you all next year in Minnesota, where we will be joining District 4 Christine Wilson Brinton with MIAMA to present an even better conference and tradeshow. District 5 Shane Douglas District 6 Toni Cooper District 7 Maria Koman District 8 Tom Hickey District 9 Dan Smith AED Discount Offered to ISI Members District 10 Char Martin District 11 Liz Mangelsdorf An AED, or automated external defib- 350,000 out-of-hospital deaths in the District 12 Debbie Lane rillator, can save the life of someone in United States result from sudden cardiac District 13 Cindy Jensen your facility, but for many ice arenas, arrest. This typically fatal condition kills District 14 Paige Scott District 15 Bert Blanchette the price can make purchasing one of more Americans than lung cancer, District 16 Cindy Solberg these devices out of reach. To provide breast cancer and traffic accidents com- District 18 Glyn Jones Hockey Kevin McCormack an affordable solution, ISI has teamed bined. It can happen to anyone, any- Builders & Suppliers Doug Peters up with Fire Tech and Safety of New where — including in recreational facil- Instructors David Santee Commercial Facilities Scott Slavensky England to offer member facilities a ities. Deploying AEDs can increase the Public/Not-for-Profit Facilities Pete Carlson significant discount on the Powerheart survival rate from less than 5 percent to Schools, Colleges, Universities Vicki Korn AED G3 manufactured by Cardiac as much as 70 percent. iAIM Chair Rob McBride PSA Representative Gerry Lane Science Corp. The Powerheart AED G3 incor- USFS Representative Homer Hagedorn Although the Powerheart package porates technologically advanced ISIAsia Representative Raul Gomes AMMA Representative Trudy Ivory retails for $2,495, ISI members may features that make it both reliable MAMA Representative Rob Mueller purchase it for just $1,795. The package and easy to use. MIAMA Representative Russ Rose MIRMA Representative Judy Sniffen includes the AED, a carrying case, extra ISI urges all members to take advan- WIAMA Representative adult pads and a ready response kit. tage of this lifesaving program. Contact Education Foundation Don Bartelson The American Heart Association Travis Estes at (978) 244-0555 for pricing Lifetime Honorary Member Carol Zdziebko estimates that each year more than and ordering information. 4 ISI EDGE JULY/AUGUST 2006 One Size Fits All?? When it comes to outfitting skaters, is it one size fits all?? Of course not! The wrong fit will make even the easiest moves difficult. In fact, it could be dangerous. So it is with rink management and insurance. Are you covered sufficiently? At the best price and service level? Does your insurance plan fit your business model? If not, you could be headed for a fall. Our I.C.E. (Ice Center Evaluation) Program is designed specifically with the rink owner in mind. Call us to get a free evaluation and benefit from our 100+ years of combined insurance experience. Let us help you get the right insurance fit. Then you can focus on your business. American First Insurance The Right Fit 1-877-336-6887 Rink Insurance Program underwritten by an A+ Insurance Company Ice Rink IINNVVEESSTTIIGGAATTIIOONN by Al Tyldesley ires have occurred in ice arenas an investigation into this fire was the lack overheated ceiling light (reported to be average of 46 times per year over the of recordkeeping on what the sound- the 38-year-old original lighting) that Fpast two decades, according to sta- proofing material was and whether the ignited insulation material. The arena tistics compiled by the National Fire material met building code standards. ceiling, which the fire department Protection Association. On Jan. 8, the 28- As a result of this terrible fire and referred to as “insulation,” was actual- year-old city-owned Veterans Memorial complicated investigation, the state of ly a 13-year-old low-e ceiling. OPERATIONS Ice Rink in Cranston, R.I. became one of Rhode Island ordered fire departments Several things had occurred since those statistics, to the tune of more than throughout the state to inspect every the 2004 arena inspection and the $2 million worth of damage.