The Sound Transit 3 Plan Adds 62 New Miles of Light Rail with Stations

The Sound Transit 3 Plan adds 62 new miles of light rail with stations serving 37 additional areas for a regional system in Puget Sound, Washington, reaching 116 miles. The plan also establishes bus rapid transit on two corridors; expands capacity and service of the Sounder commuter rail south line; includes ST Express bus service; improves access to stations for bicyclists, pedestrians, drivers, and pick-up and drop- off services; and expands parking at stations.

Extensive communications, outreach and engagement supported finalization of this plan from January to June 2016. STRATEGY

Working the Strategy: Tactics and Metrics Tactic Approach Metrics In-Person Engagement • Travel the region for hosted public open houses 1,250 open house attendees 50+ presentations, resulting in 90+ stakeholder/ jurisdictional letters Public Input • Online survey (primary tool) 34,706 online survey participants, Opportunities • Email Up 40% from 2015 • Letter See table below Direct Marketing • Direct mailer to all registered voter households 25% reported of learning of online survey • Emails to 30,000+ individuals on existing Sound through mailer, 35% email open rate Transit distribution lists (4) Advertising • Online; print, including outlets reaching targeted 60+ outlets used, with 7% of online survey age and ethnic communities; TV; and in-app participants reporting learning of survey advertising channels (e.g., Pandora) through advertising Web: Microsite • Overhaul interactive map page with links to project 183,800 unique views in six weeks details to highlight draft plan • Ensure process is front and center • Add translated content Social • Sponsored and organic posts, focused by geography Total impressions reached 500,000, and language 30% reporting of learning of online survey through social media Earned Media • Achieve coverage in major regional and local 200+ local and national media articles outlets Third Party Partners • “Outreach toolkit” distribution of canned social Observed use of #ST3 by third parties and content, how to use project hashtag (#ST3), email directing to agency website for participation; and newsletter blurbs 7% of survey respondents reported hearing of the online survey via “other organizations” Reaching Diverse • Expanded “outreach toolkit,” including translated 1,000 clicks on translated social ads, Audiences content 100+ translated comments on draft plan, • Translated social ads 100+ non-english posters placed • Advertising in non-English channels, with direct tie to translated content on website • Translated posters and posters in service agencies/ community gathering places

Online Survey participation levels % increase 2016 2015 comparison by geography year over year Snohomish County 8.3% 2,871 5.8% 1,443 99% North King County 45.9% 15,912 54.0% 13,389 19% East King County 20.6% 7,142 17.0% 4,224 69% South King County 6.2% 2,156 6.4% 1,596 35% Pierce County 11.5% 3,999 9.6% 2,366 69% Out of District 7.6% 2,626 7.2% 1,779 47% Total participation 34,706 24,797  40% MARKETING

A focused website, sountransit3.org, centralized all informational content around the transit draft proposal, offered the overarching “why” for the project, and helped people take action to “take the survey” during the draft plan public engagement stage. The central focus of information was a draft plan interactive map, allowing users to click on each project to see its attributes. MARKETING Website | Mailer | Poster | Email | Social Media | Ads | Video

Sound Transit PRSRT STD Union Station U.S. POSTAGE A “supercard” postcard PAID 401 S. Jackson St. SEATTLE, WA Seattle, WA 98104 PERMIT NO. 1832 (8.5x11) mailer was mailed TIME TO DECIDE to nearly 1M residents Weigh in on your transit future across three counties to raise awareness of the

Everett LYNNWOOD importance of weighing

EVERETT SHORELINE REDMOND SEATTLE ADD YOUR VOICE TACOMA HOW CAN I BOTHELL in now on the draft plan. GET TO ? Kirkland Redmond Twenty-five percent of Bellevue After working with the public for three years, the Sound Transit Board of Directors is preparing a Sound Transit 3 plan for the November ballot. A draft plan is available for Issaquah public review through April 29. Your feedback will help shape the final plan. Ballard online survey respondents SEATTLE West Seattle reported the mailed notice Burien Kent Visit soundtransit3.org and take the survey by April 29 was how they heard about Auburn Federal Way the survey. Tacoma JOIN US AT AN OPEN HOUSE Other ways to comment by April 29 Ballard* Tacoma Everett April 19 April 21 April 25 Email comments to Ballard High School Evergreen State College – Tacoma Everett Station [email protected] 1418 NW 65th St. 1210 6th Ave. 3201 Smith Ave. TIRED OF GETTING STUCK IN TRAFFIC? Mail comments to Sound Transit, In November the region’s voters will consider a Sound Transit 3 plan that 401 S. Jackson St., Seattle, WA responds to rising gridlock by extending congestion-free light rail, bus West Seattle* Redmond* Federal Way* 98104 April 26 April 27 April 28 rapid transit and Sounder train service. Help shape the projects that will West Seattle High School Old Redmond Schoolhouse Todd Beamer be part of this plan by participating in a public comment period through 3000 California Ave. SW Community Center High School Questions? Call 206-903-7000

April 29. 16600 NE 80th St. 35999 16th Ave. S To request accommodations Seattle (daytime)* for persons with disabilities or April 28 for information in alternative 1,000 NEW NEIGHBORS EVERY WEEK Union Station All open houses are 5:30–7:30 p.m. with presentations at TAKE THE ONLINE SURVEY formats, call 1-800-201-4900 / 401 S. Jackson St. 6:00 p.m. except for the April 28 daytime meeting in Seattle. TTY Relay: 711 or email 11:30 a.m. -1:30 p.m., ATTEND A MEETING * Coincides with King County Metro Transit Long-Range Plan public meeting at the [email protected]. Last year, our region added 52,000 presentation at 12:00 p.m. same time and location. More information at kcmetrovision.org people and an estimated 41,000 cars. In the next 25 years our population soundtransit3.org is estimated to grow by one million people, increasing demand for transit.

2014 2040 soundtransit.org Printed on recycled paper 2.8 million 3.7 million Sound Transit plans, builds and operates regional transit systems and services to improve mobility for Central Puget Sound. CS11282/APRIL 2016/950K

TIME TO DECIDE Weigh in on your transit future

HOW CAN Everett I GET TO LYNNWOOD SHORELINE ? BOTHELL Kirkland Redmond Bellevue Issaquah Ballard SEATTLE West Seattle Burien Kent Auburn Federal Way Tacoma

TIRED OF GETTING STUCK IN TRAFFIC? In November the region’s voters will consider a Sound Transit 3 plan that responds to rising gridlock by extending congestion-free light rail, bus rapid transit and Sounder train service. Help shape the projects that will be part of this plan!

Visit soundtransit3.org take the survey by April 29

JOIN US AT AN OPEN HOUSE Ballard* - April 19 Tacoma - April 21 Everett - April 25 West Seattle* - April 26 Ballard High School Evergreen State College, Tacoma Everett Station West Seattle High School

Redmond* - April 27 Federal Way* - April 28 Seattle* - April 28 (daytime) All open houses are 5:30–7:30 p.m. with presentations at 6:00 p.m. unless otherwise noted Old Redmond Schoolhouse Todd Beamer High School Union Station 11:30 a.m. - 1:30 p.m., Community Center presentation at 12:00 p.m. * Coincides with King County Metro Transit Long- Range Plan public meeting at the same time and location. More information at kcmetrovision.org HOW TO COMMENT

Email [email protected] To request accommodations for persons with disabilities or for information in Visit soundtransit3.org alternative formats, call 1-800-201-4900 / TTY Relay: 711 or email Questions? Call 206-903-7000 soundtransit.org [email protected].

Some 30% of online survey respondents identified a social media channel as how they heard about the online survey. MARKETING Website | Mailer | Poster | Email | Social Media | Ads | Video Y PIERCE COUNT Online and print ads were targeted by geography of the transit region, still with OUR consistent program brand. SHAPE Y E TRANSIT FUTUR COUNTY! SNOHOMISH Take the URE R TRANSIT FUT SoundTransit3.org SHAPE YOU Survey by April 29 Take the survey by April 29 soundtransit3.org

ATTEND A PUBLIC MEETING Everett pril 25, erett tation 201 mith e. Email soundtransitsoundtransit.org Questions? all 200000 ATTEND A PUBLIC MEETING EMAIL Tacoma pril 21 soundtransitsoundtransit.org ergreen tate ollege acoma ore details and meeting QUESTIONS? Federal Way pril 2 information aailable on the odd eamer igh chool all 200000 soundtransitor website

SEATTLE! E YOUR SHIATP’SE TYOIMURE SHAP E UTURE TRANSIT FUTUR TRANSIT F Take the survey by April 29 Take the survey ATTEND A soundtransit3.org PUBLIC MEETING by April 29 Ballard pril 1 soundtransit3.org Tacoma pril 21 Everett pril 25 West Seattle pril 2 Redmond pril 2 Federal Way pril 2 Seattle pril 2 Email soundtransitsoundtransit.org Questions? all 200000

ore details and meeting information aailable on the soundtransitor website

Link: https://vimeo.com/132374581

“How do you move a region” highlighted the role of transit in Puget Sound, the need for ST3, and was posted on the project microsite and social media. OUTREACH Open House | Fairs & Festivals | Stakeholder Meetings

STRAINED CAPACITY FROM HERE TO A VOTE WELCOME ON OUR ROADS The process to expand our region’s mass transit system began in 2013, with SHAPE YOUR the update to the Sound Transit Long-Range Plan. An updated Long-Range Plan was adopted by the Sound Transit Board in 2014, which set the stage for Sound Transit 3. TRANSIT FUTURE 1,000 NEW NEIGHBORS EVERY WEEK

The Sound Transit 3 Draft Plan is a 25-year plan to Last year, our region added 52,000* keep our region moving in response to record-setting people and an estimated 41,000** cars. Summer March population growth and resulting traffic congestion. In the next 25 years our population is estimated to grow by one million people, Nearly 25,000 people share their Sound Transit Board releases ST3 Draft The draft plan builds upon the existing and planned MASS TRANSIT PROVIDES feedback about priorities for expandingSOUND Plan forTRANSIT a month of public feedback. TODAY: further increasing demand for transit. mass transit and potential ST3 projects Sound Transit system of trains and buses across the they’d like to see studied.

2014 2040 April urban areas of King, Pierce and Snohomish counties. EXPANDED TRANSPORTATION RESPONDING TOJOIN RISING DEMAND *Source: Puget Sound Regional Council ST3 Draft Plan outreach and IN 2.8 million 3.7 million **Source: U.S. Census Data September In 2015, Sound Transitcomment served period. a system-record 116,000 riders daily across Snohomish, King Sound Transit Board approves ST3 CAPACITY and Pierce counties. Since 2010, transit boardings in our region have been growing twice as candidate projects, directs Sound fast as population.June (Source: Puget Sound Regional Council) Transit staff to study each in detail. Board will adopt a final ST3 Plan DID YOU KNOW? informed by public feedback. Sound Transit 3 proposes to expand our region’s alternatives to December gridlocked roads by connecting major urban centers with light rail, LINK LIGHT RAIL Between 2010-2015, the population of our region increased Candidate project studies released. November HOW CAN I commuter rail, bus rapid transit and ST Express buses. ST Annual • Link trains run every by 5.6%—that’s over 200,000 more people. Region will vote on funding final ST3 plan. 6 – 15 minutes, 20 hours a day, GET TO ? (Source: Puget Sound Regional Council) Ridership34.9M is Mass transit maximizes the capacity of our existing transportation 33M seven days a week system by freeing up space for delivery trucks, emergency vehicles and Increasing30.3M 34.9M • Link offers fast, reliable transit That population increase led area residents to spend 33M people who need to make trips that can’t be made using transit. 34.9M between the University of nearly twice as much time stuck in traffic today as we did 33M 30.3M Washington and Sea-Tac Airport 2x in 2010. 30.3M 18.8M regardless of traffic or weather (Source: 2016 Transportation Futures Task Force) 10.5M • In the weeks following the opening of new stations at 18.8M 18.8M 34.9M Capitol Hill and the Universtiy 33M In 2014, congestion cost the average commuter travelling 1.4M of Washington, daily ridership 10.5M 30.3M UP TO HOW CAN I on Link has increased more than Everett-to-Seattle $3,400 in wasted time and gas. The 16,000 10.5M $ 50%. average Lynnwood-to-Bellevue commuter lost $3,300. 1.4M GET TO ? 2015 2014 2013 2011 2009 2007 2005 2003 2001 1999 RIDERS 18.8M implementation service reports, ridership Transit Sound Source: • Tacoma Link’s 1.6-mile line (Source: 2015 WSDOT Corridor Capacity Report) plan. financial and plan PER HOUR 1.4M provided nearly 1 million rides 10.5M 1999 2001 2003 2005 2007 2009 2011 2013 2014 2015 in 2015

Source: Sound Transit ridership reports, service implementation Between 2011 and 2014, the reliable commute time fromIN EACH DIRECTION plan and financial plan. +3hours Federal Way to Seattle rose from 57 to 76 minutes, a 33% 1.4M 1999 2001 2003 2005 2007 2009 2011 2013 2014 2015 ST EXPRESS increase that means more than three extra hours stuck in Source: Sound Transit ridership reports, service implementation traffic each week for drivers on that route. Similar delays plan and financial plan. • 26 routes provide fast, limited- 2015 2014 2013 2011 2009 2007 2005 2003 2001 1999 stop service to employment and Source: Sound Transit ridership reports, service implementation implementation service reports, ridership Transit Sound Source: are experienced by drivers throughout the region. plan. financial and plan activity centers throughout the (Source: 2015 WSDOT Corridor Capacity Report region every day of the week • Sound Transit’s ST Express regional bus system, which led the EVERETT UP TO REDMOND SEATTLE HERE’S WHAT YOU CAN DO AT THIS TACOMA 2,000 nation in number of commuter VEHICLES bus boardings for 2015, provides OPEN HOUSE: PER HOUR IN A 62,000 rides each day. • Learn about what’s in the ST3 Draft Plan • Sound Transit-constructed park- and-ride facilities and direct • Hear a presentation about ST3 HIGHWAY LANE freeway access ramps increase bus • Talk with Sound Transit staff and Board members speed and reliability • Leave your comments and take the online survey AND AS FEW AS700 • Sign up to receive ST3 email updates SOUNDER VEHICLES • 10 daily round trips between PER HOUR DURING Seattle/Tacoma, including 6 HEAVY CONGESTION between Seattle/Lakewood • 4 daily round trips between Seattle/Everett

ST3 DRAFT PLAN MAP

Everett College

PROPOSED ST3 PROJECTS PROPOSED ST3 PROJECTS EVERETT Link Light Rail Everett Station Link Light Rail Mukilteo Bus Rapid Transit Northern Evergreen (provisional) Bus Rapid Transit Sounder Rail Sounder Rail SW Everett Industrial Center Evergreen Proposed shoulder-running Proposed shoulder running buses / speed and reliability buses/other speed and improvements SR 99 reliability improvements (provisional) Mariner Environmental study Environmental study Future investment study Future investment study Ash Way Lynnwood CURRENCURRENTT AND AND PLANNED SERVICE Edmonds West Alderwood Mall PLANNED SERVICE Lynnwood Transit Center Canyon Park Link LigLinkht Ra Lightil Rail SoundeSounderr Rail Rail Bothell ST Express Bus ST Express Bus Woodinville UW Bothell STATIONSTATIONSS Shoreline 145th 10 stations, serving: New station • Lake Forest Park Town Center New station Brickyard • Kenmore New station / added parking 130th • Bothell New station / added parking Totem Lake Improved station (provisional) Improved station Kirkland Major raMajoril tran railsfe rtransfer Northgate Downtown Redmond Central Kirkland NOTE: All routes and stations are representative. Ballard Redmond NOTE: All routes and stations are representative. Ballard SE Redmond

Interbay UW Smith Cove

Seattle Center South Lake Union Bellevue Denny BELLEVUE Westlake Mercer Island SEATTLE Midtown Richards Road International District/Chinatown

Stadium West Seattle Eastgate

Alaska Junction Lakemont Issaquah AvalonDelridge SODO (provisional)

Graham St Central Issaquah

Boeing Access Rd

Burien Renton South Renton Burien Transit Center Tukwila

Boulevard Sea-Tac Tukwila InternationalAirport Kent Des Moines

South 272nd Federal Way Auburn Federal Way Transit Center Tacoma TACOMA Community College Stevens Sprague Union Hilltop South Pearl Fife Federal Way

Tacoma Dome Sumner

East Tacoma Fife Puyallup Bonney Lake South Tacoma Orting Lakewood

Tillicum DuPont DuPont

Informational display panels provided high-graphic information at open houses, preceding formal presentation and Q&A periods. OUTREACH OpenULink House display | Fairs & Festivals | Stakeholder Meetings Fairs and festivals display

Where will you ride tomorrow? A booth Whereat new will service you celebration launch offered a “living rideroom” tomorrow? for event attendees to learn more BUILDING YOUR about how Sound Transit wasBUILDING preparing YOUR for future NEXT STOP population growth, congestion, NEXTand their STOP potential

NOVEMBER 2016 ride. A fill-in-the-blank sticker added to the fun, with

I’ll be home

for dinner We’ll make it with my for first pitch. next stop 8 family. people filling in “#ST3 me to ______” (Everett,

Go M’s Sound Transit Where can I go? beats driving. Where can I go? Where can I go? Tacoma, or places to go from the airport!). Where can I go?

Where can I go? Where can I go?

current system

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uont Service to Lacey and Olympia is funded by Intercity Transit Last year, our region added 52,000 people and an estimated 41,000 cars. In the next 25 years our population is estimated to grow by one million cutout area people, increasing demand for transit. 2014 2040 2.8 million 3.7 million

#ST3 OUTREACH Open House | Fairs & Festivals | Stakeholder Meetings

More people calling our region home

Draft ST3 Plan

April 2016

101M ST3 timeline More riders every year 75M East Link, Lynnwood Link and Kent/ WE ARE HERE Des Moines open

39M Long-Range Revenue authority System planning ST3 ballot University Link & 50M Plan Update from Legislature (Develop ballot measure) Angle Lake Station Northgate measure open Link opens 2014 2015 2015 – mid-2016 November 2016

In Millions 34.9M 30.3M

18.8M 10.5M 1M

1999 2001 2003 2005 2007 2009 2011 2013 2015 2017 2019 2021 2023 2025 8 Source: Sound Transit ridership reports, service implementation plan and financial plan.

Why ST3?

Bold transit infrastructure investments • Benefit quality of life, economy & environment • Increased transportation capacity in busiest corridors Why light rail? • Delivered steadily over 25 years • Regional 112-mile light rail system • Fast, frequent, reliable service • Serving more riders & communities • 470,000-580,000 daily riders by 2040

Draft Plan: New taxes

Over 50 presentations were given at stakeholder/community meetings across the region over a five-week period, with content designed to be easy-to-understand by any audience. EQUITY

Website | Ads | Poster | Social Media

RO DEIDE EL UTU DEL TRNSITO Toma la encuesta para el 29 de abril soundtransit3.org

ASISTE A UNA REUNIÓN PÚBLICA allar 1 de abril acoma 21 de abril verett 25 de abril et Seattle 2 de abril emon 2 de abril eeral a 2 de abril Seattle 2 de abril mail soundtransitsoundtransit.org reunta Llama al 200000

s detalles e informacin sobre las reuniones disponible en la pgina web soundtransit.org

TURO DEIDE EL U DEL TRNSITO Toma la encuesta Sound Transit 3

Advertisements were tailored in alternative languages to encourage equitable participation in the process. Each online ad or social media post connected directly to a same-language description of the draft plan on the website, and in-language survey description, garnering 100+ comments in non-English languages, and 1000+ non-English social click-throughs. EQUITY Website | Ads | Poster | Social Media

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WAAN KA DAALAY KU XANNIBNAANTA TARAAFIGGA? MỆT MỎI VÌ TÌNH TRẠNG KẸT XE? Noofambar cod-bixiyayaasha gobolku waxay tixgalin siin doonaan qorshaha Sound Vào tháng Mười Một cử tri trong vùng sẽ xem xét kế hoạch Sound Transit 3 để giải Transit 3 kaasi oo ka jawaaba saxmadda sare u sii kacaysa isagoo fidinaya Khadka quyết tình trạng kẹt xe đang gia tăng bằng cách mở rộng tuyến đường xe điện liên tareenka fudud oo bilaa saxmad ah, gaadiid bas dhakhso badan iyo adeegga tareenka thông, xe bus tốc hành và xe điện Sounder. Hãy giúp trong việc hoạch định dự án Sounder. Caawi dejinta mashaariicda ka qayb noqonaya qorshahan! đó là một phần trong kế hoạch này!

Booqo soundtransit3.org Hãy vào soundtransit3.org illaa Abril 29 qaado xogururinta tham gia cuộc thăm dò ý kiến trước ngày 29 tháng Tư

KA SOO QAYBGAL AQALKA FURAN THAM GIA VỚI CHÚNG TÔI TẠI BUỔI HỘI THẢO CÔNG CỘNG

Ballard* - Abril 19 Tacoma - Abril 21 Everett - Abril 25 West Seattle* - Abril 26 Ballard* - Tacoma - Ngày 21 tháng Tư Everett - Ngày 25 tháng Tư West Seattle* - Ngày 26 tháng Tư Ballard High School Evergreen State College, Tacoma Everett Station West Seattle High School Ngày 19 tháng Tư Evergreen State College, Tacoma Everett Station West Seattle High School Ballard High School

* - Abril 27 * - Abril 28 * - Abril 28 Dhammaan guraha furan waa 5:30–7:30 p.m. iyo Tất cả các buổi hội thảo công cộng là từ 5 giờ Redmond Federal Way Seattle soobandhigista ee 6:00 p.m. haddii aan si kale loo sheegin Redmond* - Federal Way* - Seattle* - Ngày 28 tháng Tư 30 chiều đến 7 giờ 30 tối với phần thuyết trình Old Redmond Schoolhouse Todd Beamer High School (maalinimada) Ngày 27 tháng Tư Ngày 28 tháng Tư (ban ngày) lúc 6 giờ trừ khi có thông báo khác * Dhacayaa kulanka dadweynaha King County ee Qorshaha Old Redmond Schoolhouse Todd Beamer High School Union Station 11 giờ 30 sáng đến 1 giờ 30 Community Center Trùng giờ và địa điểm của buổi họp công Union Station 11:30 a.m. - 1:30 p.m., Metro Transit Long-Range waqti iyo goob isku mid ah. Community Center trưa, thuyết trình lúc 12 giờ trưa * soobanshigista ee 12:00 p.m. Macluumaad dheeraada ka eeg kcmetrovision.org cộng về Kế Hoạch Lâu Dài của Metro Transit Quận King. Xem thêm chi tiết trong kcmetrovision.org SIDA LOOGA FAALOODO LÀM THẾ NÀO ĐỂ GÓP Ý

Iimayl [email protected] Si aad u codsato waafajin dadka Email [email protected] Muốn yêu cầu phương tiện thích nghi cho người naafada ah ama wixii macluumaad ah oo khuyết tật hoặc cần bản tin bằng hình thức khác, xin Booqo soundtransit3.org soundtransit3.org gọi số 1-800-201-4900 / TTY Dịch Vụ Tiếp Âm: 711 qaabab kale ah, wac 1-800-201-4900 / Vào hoặc email cho [email protected]. TTY Relay: 711 ama imaylka ah Su’aalo? Wac 206-903-7000 soundtransit.org Gọi số 206-903-7000 [email protected]. Có thắc mắc? soundtransit.org