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Prisotnost Zdravstvenih Tem V Stripu Alan Ford Diplomsko Delo

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Prisotnost Zdravstvenih Tem V Stripu Alan Ford Diplomsko Delo UNIVERZA V LJUBLJANI FAKULTETA ZA DRUŢBENE VEDE Pavle Terzič Prisotnost zdravstvenih tem v stripu Alan Ford Diplomsko delo Ljubljana, 2012 UNIVERZA V LJUBLJANI FAKULTETA ZA DRUŢBENE VEDE Pavle Terzič Mentorica: doc. dr. Tanja Kamin Prisotnost zdravstvenih tem v stripu Alan Ford Diplomsko delo Ljubljana, 2012 »Torej, mladi moţ, najprej se moraš naučiti osnovni zakon oglasa: Vse mora biti jasno, tako rekoč enostavno, pravzaprav niti malo zapleteno, ampak natančno in izrazito, vsekakor izzivalno, vsiljivo in rahlo skrivnostno, da vsakdo razume vse na prvi pogled. Jasno?« (Secchi in Raviola 1971i, 56) Zahvala doc. dr. Tanji Kamin za mentorstvo in prijetno izkušnjo v času študija, Violeti, vsem otrokom, ki so se rodili v nekih lepših časih. Prisotnost zdravstvenih tem v stripu Alan Ford Diplomsko delo raziskuje narativne vidike mediatizacije zdravstvenih tveganj v stripu kot mediju. Izhaja iz razmišljanja, da imajo mediji pomembno vlogo pri oblikovanju in posredovanju pomenov o zdravju. Na zastavljeno ključno raziskovalno vprašanje, ki je, katera tveganja za zdravje se pojavljajo v stripu Alan Ford, kako pogosto in v kakšnem kontekstu, poskusim odgovoriti s kvalitativnim pristopom k analizi vsebine vseh prvih izdaj stripa Alan Ford, ki so izšli med leti 1970 in 1980. V kontekstu popularne kulture ţelim ugotoviti, ali strip medijske reprezentacije zdravstvenih tveganj utrjuje, dopolnjuje ali problematizira. Raziskava je potrdila, da mediatizirana zdravstvena tveganja v stripu kot mediju in ţanru popularne kulture obstajajo in sledijo nekaterim drugim znanim zvrstem popularnih tekstov, kot so filmi, oglaševalske vsebine, televizijski programi in časopisi. Izpostavljena tveganja za zdravje so: zloraba alkohola, prekomerna telesna teţa in debelost, kajenje, vpliv okoljskih bremen, uporaba prepovedanih drog, tveganja na delovnem mestu, podhranjenost otrok, zvišan krvni sladkor, telesna neaktivnost, povišan krvni tlak in nezadosten vnos sadja in zelenjave. Ključne besede: strip, tveganja za zdravje, mediatizacija, popularna kultura. Presence of health topics in the comic book Alan Ford This degree thesis explores narrative aspects of the mediatisation of health risk behaviours in the comic book as a medium. It stems from the premise of the importance of media in the formation and transmission of the variety of meanings that health topics may have. The key research question that this thesis examines therefore is which health risk behaviours appear in the comic book Alan Ford, how frequently, and in which context. A qualitative content analysis of the first editions of the comic book Alan Ford, published from 1970 through 1980, was conducted. A further objective of the thesis is to explore whether media representation of health risk behaviours in the comic book is strengthened, supplemented, or questioned. Research results have confirmed the presence of mediatised health risk behaviours in the comic book as a medium and genre of popular culture. In addition, these are in line with some other genres of popular texts, for instance films, advertising content, television programmes, and newspapers. Health risk behaviours identified in the comic book Alan Ford include: alcohol abuse, overweight and obesity, smoking, environmental risks, drug abuse, occupational risks, childhood underweight, high blood glucose, physical inactivity, high blood pressure, and low fruit and vegetable intake. Key words: comic book, health risk behaviours, mediatisation, popular culture. KAZALO 1 UVOD ..................................................................................................................................... 6 2 OPREDELITEV POJMA SODOBNE POPULARNE KULTURE ................................. 8 3 STRIP KOT ŢANR POPULARNE KULTURE .............................................................. 10 4 OPREDELITEV ZDRAVJA .............................................................................................. 15 5 NARATIVNI IN PRODUKCIJSKI VIDIKI REPREZENTACIJE ZDRAVJA V MEDIJIH ................................................................................................................................ 15 6 REPREZENTACIJE ZDRAVJA V ZABAVNIH MEDIJSKIH ŢANRIH ................... 19 7 RAZISKAVA ....................................................................................................................... 21 7.1 METODOLOGIJA ......................................................................................................... 21 7.2 VZOREC ........................................................................................................................ 22 8 REZULTATI ....................................................................................................................... 24 8.1 ZLORABA ALKOHOLA .............................................................................................. 24 8.1.1 Reprezentacija alkoholika in groţnja ...................................................................... 24 8.1.2 Razlogi za pitje ......................................................................................................... 26 8.1.3 Alkoholizem .............................................................................................................. 26 8.1.4 Spoznavanje in druţenje .......................................................................................... 27 8.1.5 Poslovni sestanki in sodelovanja ............................................................................. 27 8.1.6 Posledice pitja .......................................................................................................... 28 8.1.7 Pijanost .................................................................................................................... 28 8.1.8 Priloţnostno pijančevanje ........................................................................................ 29 8.2 PREKOMERNA TELESNA TEŢA IN DEBELOST ..................................................... 29 8.2.1 Poniţevanje in ţaljenje ............................................................................................ 29 8.2.2 Prekomerno prehranjevanje .................................................................................... 30 8.2.3 Gibalna oviranost .................................................................................................... 30 8.2.4 Negativne značajske lastnosti .................................................................................. 31 8.2.5 Ogroţenost zdravja .................................................................................................. 31 8.3 KAJENJE ........................................................................................................................ 32 8.3.1 Spodbujanje k tveganemu vedenju ........................................................................... 32 8.3.2 Posledice kajenja ..................................................................................................... 32 4 8.3.3 Kavalirska gesta, omika, zapeljevanje ..................................................................... 33 8.3.4 Škodljivi vplivi cigaret in rak ................................................................................... 33 8.3.5 Stres .......................................................................................................................... 34 8.3.6 Poslednja ţelja ......................................................................................................... 34 8.4 VPLIV OKOLJSKIH BREMEN .................................................................................... 34 8.4.1 Onesnaţevanje zraka in rek ..................................................................................... 34 8.4.2 Onesnaţevanje naravnega okolja ............................................................................ 35 8.5 UPORABA PREPOVEDANIH DROG .......................................................................... 36 8.5.1 Spodbujanje k tveganemu vedenju ........................................................................... 36 8.5.2 Učinki prepovedanih drog ....................................................................................... 36 8.5.3 Predoziranje ............................................................................................................. 37 8.6 TVEGANJA NA DELOVNEM MESTU ....................................................................... 37 8.6.1 Stres in preobremenitev ........................................................................................... 37 8.6.2 Bolezenska stanja ..................................................................................................... 38 8.6.3 Poškodbe .................................................................................................................. 38 8.7 PODHRANJENOST OTROK ........................................................................................ 38 8.7.1 Revščina in lakota .................................................................................................... 39 8.8 ZVIŠAN KRVNI SLADKOR ......................................................................................... 39 8.8.1 Sladkorna bolezen .................................................................................................... 39 8.9 TELESNA NEAKTIVNOST .......................................................................................... 40 8.9.1 Lenoba in pomanjkanje kondicije ............................................................................ 40 8.10 POVIŠAN KRVNI TLAK ...........................................................................................
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