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28 Architecture and Public Space: Lessons from Sao Paulo Zeuler Lima Peer Reviewed Title: Architecture and Public Space: Lessons From Sao Paulo Journal Issue: Places, 19(2) Author: Lima, Zeuler R.M.A. Publication Date: 2007 Publication Info: Places Permalink: http://escholarship.org/uc/item/3rr8f76f Acknowledgements: This article was originally produced in Places Journal. To subscribe, visit www.places-journal.org. For reprint information, contact [email protected]. Keywords: places, placemaking, architecture, environment, landscape, urban design, public realm, planning, design, Zeuler R.M.A. Lima, architecture, public, space, lessons, Sao Paulo Copyright Information: All rights reserved unless otherwise indicated. Contact the author or original publisher for any necessary permissions. eScholarship is not the copyright owner for deposited works. Learn more at http://www.escholarship.org/help_copyright.html#reuse eScholarship provides open access, scholarly publishing services to the University of California and delivers a dynamic research platform to scholars worldwide. Architecture and Public Space: Lessons From São Paulo Zeuler R.M.A. Lima 28 Zeuler R.M.A. Lima / Lessons From São Paulo Propositions for City Form As I lifted my camera to photograph Conjunto Nacional, provide lessons on this unstable relationship between São Paulo’s largest mixed-use complex, a security guard design intent and the ongoing negotiation of public and stopped me. “You can’t take pictures of that building; it’s private spheres. private property,” he announced. Sited on the prominent Avenida Paulista, the build- From where I was, everything I could see—the expanse ings were contemporaneous with creation of the national of Avenida Paulista and the slit of sky above its canyon of capital of Brasília. Both structures also attempted to buildings—seemed to contradict his statement. translate post-World War II modernist debate about “I’m standing on a public walkway,” I argued, “paid for enhancing public life—particularly views emerging with tax money.” He didn’t budge. from the 1951 meeting of CIAM (Congrès International Frustrated, I moved away a few steps. As we distanced d’Architecture Moderne), which focused on “the Heart of ourselves from each other, I made sure he couldn’t see the City.”1 me. Then I took the picture anyway. While projects illustrating the historic and geographic This brief, puzzling encounter illustrates the ambigu- unfolding of these ideas in Europe and North America ity of public and private domains in contemporary cities. are relatively well known, similar projects in Latin As architects and urbanists, we struggle to articulate America are not.2 Neither is the contemporary condition collective structures for urban life. Yet the concepts we of these projects. espouse often materialize in unintended ways and change over time depending on how individuals and social groups appropriate, disrupt and transform spaces we design. The histories of two mid-twentieth-century land- Opposite: Avenida Paulista seen from the roof terrace of Conjunto Nacional. marks in São Paulo, the Conjunto Nacional (National Above: Avenida Paulista. Axonometric highlighting the location of Conjunto Complex), designed by David Libeskind, and the Museu Nacional and the Museu de Arte de São Paulo. Drawing by author, Sabri Farouki, de Arte de São Paulo (MASP), designed by Lina Bo Bardi, and Sujaul Kahn. Places 19.2 29 The Avenida Paulista As a result of these social, political and economic changes, Both Conjunto Nacional and MASP were important Avenida Paulista went from being a boulevard lined with milestones in the transformation of São Paulo in the eclectically styled villas to a highrise business district. 1950s and 60s. In 1950, the city’s population was two- Indeed, as São Paulo expanded horizontally and vertically in and-a-half million, but this number would nearly double the second part of the twentieth century, the avenue largely in the following decade as the city became a modern capi- replaced the historic downtown as the commercial and cul- talist metropolis. The Avenida Paulista would be at the tural center of the city.4 Construction of Conjunto Nacional core of this transformation and subsequent disputes over and MASP helped anchor this process and changed the collective spaces and symbolic representation. relationship between public and private space. Laid out in 1891, Avenida Paulista was originally the main street of a sumptuous residential development A City within the City created with money from the international coffee trade. Conjunto Nacional (1955–62) is the most significant But the stock market crash of 1929 devastated the coffee ensemble of mixed-use buildings and semipublic spaces economy, and the resultant shift in economic and politi- on Avenida Paulista. The developer, José Tjurs, origi- cal power in Brazil brought an increase in industrializa- nally envisioned it as a “city inside the city,” combining tion and commerce to the city. In the years that followed, underground parking, shops, restaurants, movie theaters, new emerging elites changed the city’s physiognomy. In a hotel, offices and apartments. His desire to transform particular, the character of Avenida Paulista was funda- Avenida Paulista into the “Brazilian version of Fifth mentally altered by a 1936 law lifting its previous single- Avenue” was a cosmopolitan image that the new Pau- family zoning. listano elites quickly embraced.5 To realize his vision, Important changes to the area also resulted from Tjurs chose the architect David Libeskind’s proposal a master plan for São Paulo designed by the engineer for an entire city block southeast of the intersection of Prestes Maia (Plano de Avenidas, 1930), and based on Avenida Paulista and Augusta Street, then São Paulo’s Daniel Burnham’s model for Chicago.3 Among other most affluent commercial thoroughfare. things, Maia’s plan designated Avenida Paulista as one of Libeskind (born in 1928, no relation to Daniel Libes- the city’s main arteries. The plan was partly implemented kind) based his design on a functional separation of forms. when Maia served as mayor, from 1940 to 1945. But it Formally, it resembled such contemporaneous buildings was never entirely completed, and the few isolated seg- as the United Nations Headquarters (1947–53), in New ments that were realized benefited real estate and highrise York, by a team led by Le Corbusier, Oscar Niemeyer, development in the city’s southwest, leaving other areas, and Wallace N. Harrison; Lever House, in New York notably its poorer east side, underserved. (1950–52), by Gordon Bunshaft/SOM; and two Brazilian 30 Zeuler R.M.A. Lima / Lessons From São Paulo Propositions for City Form towers by Oscar Niemeyer—Rio de Janeiro’s Ministério success; in the late 1950s and 1960s the city was growing de Educação e Cultura (Ministry of Education and Health, quickly, rich and poor areas were more clearly divided, 1936–42) and the sinuous Edifício Copan (Copan Residen- and the military regime (installed in 1964) maintained an tial and Commercial Complex, 1951–66), in the historic appearance of urban safety. center of São Paulo. The arcades opened in 1958, and even before the com- The similarity in imagery and configuration of Latin pletion of the towers in 1962, the complex had become fash- American buildings to others being designed for midtown ionable. It was served by Fasano, a well-known restaurant, Manhattan at the time was no coincidence; in fact, it which also occupied two ballrooms built by Tjurs on the resulted from a prolific exchange between modernist archi- roof terrace, against the architect’s recommendation. And tects around the world. However, the Conjunto Nacional it did not take long for shops and movie theaters to relocate was novel because of its mixed-use program. It was even there from the historic downtown, taking advantage of the more notable because it inaugurated a series of modernist increased affluence represented by Avenida Paulista. arcades that spread throughout the central parts of city in However, this success did not last long. The arcades the 1960s. These fulfilled an essential commercial purpose started to lose their importance in the 1970s as other resi- until they were largely replaced by enclosed shopping malls dential and commercial highrises appeared nearby. Their later in the century. further demise was signaled by the opening of the city’s The original design of Conjunto Nacional consisted of first upscale shopping mall in 1966, slightly more than two a large horizontal podium raised on pilotis over the block, kilometers to the south. creating space for an expansive ground-floor shopping Corrupt administrators hastened the complex’s physi- arcade. A wide, twenty-five-story tower was then set back cal deterioration. Among other missteps, they allowed from Avenida Paulista, with the smallest (western) portion, a progression of irregular commercial activities to take Edifício Guayupiá, containing apartments, and the other place and building additions to be constructed that trans- two portions, Horsa I and Horsa II, containing large and formed its arcade into an unsafe labyrinth. The building’s small offices respectively. deterioration climaxed with a fire in September 1978 that The ground level connected to all four surrounding streets with eleven-meter-wide passages, forming a continuous 6 interior plaza. And the semipublic area of the project also Opposite and above, left to right: Southwestern view of Conjunto Nacional, included a large roof terrace connected to the ground level by highlighting the elevated podium and tower structure. Interior view of the ramps and elevators located under a large geodesic dome. commercial arcades on the ground level. Roof terrace. Axonometric view, showing The half-century history of Conjunto Nacional is full of the functionalist concept of raised podium, roof terrace, and tower. Drawing by ups and downs. Initially, the complex enjoyed great public author, Milan Kontari, and Sujaul Kahn. Places 19.2 31 destroyed part of its podium. Between 1978 and 1983 In 1998 the renovation concluded with the creation little remained of its initial appeal, and it was even consid- of new gardens and the opening of a large health center ered for demolition.
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