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Annual Report Table of Contents / NRK 2007

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Annual Report Table of Contents / NRK 2007 07 Annual report TABLE OF CONTENTS / NRK 2007 FOREWORD 3 DRAMA 32 CHANNELS 62 TV drama 33 NRK1 63 NEWS 4 The Berlin Poplars 33 NRK2 64 New design and contents profile 5 Untraditional viewing 34 NRK3 64 New NRK2 5 Codename Hunter 35 NRK Super 65 Extensive election coverage 6 The greatest of all 36 NRK P1 65 The News on nrk.no 6 Radio theatre 36 NRK P2 66 The News on P1 8 NRK P3 66 The News on P2 8 FACTS & SCIENCE 38 Other channels/stations 67 Osenbanden on P3 8 Factual journalism on NRK 39 NRK Sport 67 International news 9 Spekter 39 NRK Jazz 67 SKUP prize for Dagsrevyen 9 Puls — on three channels 40 NRK Båtvær 67 Proprietary productions 9 Jordmødre 40 NRK Gull 67 yr.no 41 NRK Super 68 CHILDREN 10 Extreme Weather Week 42 NRK 5.1 68 Super on the TV 11 Radio Documentary 43 Alltid Klassisk 68 Superbarn 11 Alltid Nyheter 68 Superstore 12 MINORITIES 44 Alltid Folkemusikk 68 Super on the radio 13 10th anniversary on TV 45 NRK mP3 69 Super online 13 Documentaries about Norway as 45 P3 Urørt 69 Spiller.no 13 a multicultural society NRK P1 Oslofjord 69 Junior Eurovision Song Contest 14 Bollywood summer 46 NRK Sámi Radio 69 Thomas P 14 The Kvens 46 NRK1 Tegnspråk 69 Afternoon programmes for 14 Music 46 NRK Stortinget 69 young people Linguistic and cultural diversity 47 NRK as a podcaster 69 within NRK Nrk.no 70 SPORTS 15 Language work and the use of 70 Winter sports 16 PHILOSOPHY OF LIFE 48 Nynorsk (New Norwegian) on NRK Sports news 16 Philosophy on permanent programmes 49 Programme subtitles 70 Sports portal 16 Det skjedde i de dager 49 Youth sport 17 Salmer til alle tider 49 Football on the TV and radio 17 Morgenandakten på P1 49 Bakrommet 17 Mellom Himmel og jord 49 Sportsrevyen 17 Philosophy on other programmes 49 New radio sports channel 17 The disabled 17 SÁMI RADIO 51 A network arena for the Sami 52 CULTURE 19 population Radio music 20 57 percent daily coverage 52 Grieg’s Anniversary 21 Sami news 53 Cultural cruise with P2 and Kork 21 Sami children and young people 53 Opera Guide 21 Diversity on the radio 54 Our Daily Beatles 23 Sami culture on Árdna 54 Safari 23 Sami TV documentaries 54 Bokprogrammet 23 Future Nordic Strategy 54 Ultima thule 23 P2 listeners’ novel prize 24 REGIONAL 56 Kulturnytt 25 An insight into everyday life 57 Tilbake til 90-tallet 25 Hordaland 57 Østlandssendingen 58 ENTERTAINMENT 26 Hedmark og Oppland 58 Revival of Gullrekka 27 Nordland 59 Hjerte til hjerte 28 Sørlandet 59 Norsk attraksjon 28 Østafjells 59 Kvitt eller dobbelt 28 Møre og Romsdal 60 Topp 10 29 Trøndelag 60 Lyden av lørdag 29 Troms og Finnmark 60 Entertainment on P1 30 Østfold 61 Sogn og Fjordane 61 Rogaland 61 2 FOREWORD / NRK 2007 The 1st of December was a red-letter day in the history of NRK. An old dream and vision for comprehensive expansion of the services provided by the organisation for children was finally realised with the establishment of the NRK Super TV channel. Earlier on during the year this children’s channel had been launched first on the radio and then on the Super portal on the Internet. With the advent of this TV channel, NRK’s “Super Universe” for children up to the age of 12 was finally complete. This increased commitment to children lies the closest it is possible to come to the centre of NRK’s social mandate. At the same time it was included in one of the most comprehensive changes made to NRK’s services since the establishment of TV in Norway, i.e. the develop- ment of NRK’s new, digital ground network for TV distribution. For the first time this network will ensure that all licence payers in Norway will gain access to all of NRK’s services on both the TV and radio. This represents a basic democratisation of access by the public to the content provided by NRK, and for the first time ever it unites Norway under one “NRK kingdom”. We have always been proud of the breadth and quality of our services, but the fact that most parts of the country have lacked access to a few or many of these services has previously been a weak point. This applied in particular to NRK2, which ever since the middle of the 90s has suffered from extremely limited cover. This, our general broadcasting report for 2007 is being presented under the following title: “More extensive and better services from NRK — for everyone”. One of the most important conditions stipulated by the authorities in return for allowing us to close down our old, analogue TV broadcasts is that the public should acquire more extensive services with the digital work than they did with the analogue one. In addition to the Super Universe for children, we therefore re-launched NRK2 on Monday September 3 as a pure, background documentary and news channel. On the same day the new NRK3 saw the light of day — a long-awaited service designed especially for a young, adult public. Several digital radio channels and a new digital text TV were also launched during the course of the year. NRK has thus complied in good measure with all the contents requirements stipulated by the authorities. 2007 was also a year during which our long-term commitment towards having a better and more attractive online service started to bear fruit. nrk.no was the fastest growing Norwegian media website which experienced a 70% increase in usage during the course of the year. During its debate on the government’s White Paper no. 30 — “Broadcasting in a Digital Future” — the Storting (the Norwegian parliament) also decided that the Internet should be incorporated in NRK’s general broadcasting commitments. It is thus also satisfying to see that we have the ability to produce and offer attractive services on this platform as well. At the end of the day it is NRK’s ability to create good, valuable content that helps to decide our future. It is obviously of decisive importance that we have the ability to revamp our dis- tribution so that we are present at all times on the channels and platforms expected and demanded by the public. However, without good content we would have no chance of success. 3 Hans-Tore Bjerkaas NEWS / NRK 2007 50-year-old in new costume Dagsrevyen (NRK1’s 7 o’clock news bulletin) has been going for 50 years and has maintained its status as NRK’s flagship programme. A 65% market share in 2007 shows that this NRK news bulletin still enjoys considerable popular support. Following a reorganisation in 2007, greater focus has been placed on background and analysis in Dagsrevyen, while con- tinuous news updates are also taking place on other platforms. NEWS / NRK 2007 3-5 PROGRAMME REQUIREMENTS As regards both radio and television, NRK’s overall nationwide programming shall include at least daily § proprietary news broadcasts. Erfaring og tyngde: Nina Owing, Ingvild Bryn og Geir Helljesen var programledere under Valgnatten 2007. New design and contents profile During the autumn of 2007 all of NRK’s news and sports programmes acquired a new, common visual identity. The Marienlyst and regional studios were all altered, and changes were also made to the organisation’s web site and mobile phones. This was all based on the desire to have one central, visual broadcaster of news and sport. NRK Nyheter (the NRK News) is now unmistakably the broadcaster of all news bulletins and sports broadcasts on the news, regardless of the genre. This project was the result of collaboration between NRK’s News Division, its Design Department and the English design agency Kemistry. In March 2008 its new visual identity won the Norwegian Design Council’s Good Design Award in the Visual Communication category. New NRK2 Developments relating to content have also been equally important as new designs, studios and vignettes. These have resulted in greater depth, more background and consequence journalism on NRK’s main broadcasts, more culture on Kveldsnytt (the Evening News) and more public journalism — particularly at the regional offices. According to News Editor Gro Holm, NRK Nyheter is designed to espouse a closer and deeper approach. At the same time speed is being cultivated on NRK2 and the Internet. On September 3 the new NRK2 started broadcasting news from 0630 hours until Dagsrevyen at 1900 hours. This channel cultivates background, documentaries and news. The news side of NRK2 focuses on updates, but it is also designed to be a contingency channel for major events. NRK’s regional offices also play an important role as contributors. During some parts of the day the contents of the online news player are broadcast in TV format, while during the afternoon news updates are broadcast from the new studio at Marienlyst. 5 NEWS / NRK 2007 Gry Blekastad Almås er en av Dagsrevyens yngste programledere. Extensive election coverage NRK’s coverage of the 2007 local government elections was more extensive than ever, with a huge commitment being made to online, radio and TV coverage. The regional offices played a very important role on all platforms, and Marienlyst and the regional offices cooperated more closely than ever before. One new aspect involved TV election broadcasts by the regional offices on four weekdays per week. Redaksjon EN was rechristened Valg 07 Duell, with 10 minutes being devoted simultaneously to the regional areas. P1 also had an election magazine with a strong regional identity.
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