Australian Made, Australian Grown Logo Celebrates 30 Years

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Australian Made, Australian Grown Logo Celebrates 30 Years ISSUE 50 APRIL 2017 The Australian Made Campaign Newsletter Australian Made, Australian Grown logo celebrates 30 years The Australian Made, Australian milestones – including the Grown logo achieved an introduction of the Australian important milestone in 2016 Grown descriptor in 2007 and the create employment opportunities – it celebrated 30 years of incorporation of the logo this year and wealth.” into the Government’s new food helping businesses promote In keeping with the logo’s labelling scheme, which will see it and consumers easily identify celebrations at the Australian on the labels of nearly all genuine Aussie products and Chamber of Commerce and produce. Australian food products by the Industry dinner, Mr Turnbull was This was formally recognised at a time the new scheme becomes presented with some limited major business dinner in Canberra compulsory on 1 July 2018. edition Australian Made Coopers – at which Prime Minister Malcolm The logo, which is universally Vintage Ale. Turnbull was the guest speaker. recognised (98%) and trusted The logo was launched in 1986 by (89%), also features heavily in export IN THIS ISSUE markets particularly throughout Asia then Prime Minister Bob Hawke Australian Made, Australian Grown where consumers are interested to encourage Australians to buy logo celebrates 30 years ........1 genuine Aussie products and in Australia’s enviable reputation produce. It’s now used by more for safety and quality. The AMAG CEO of the ACCI elected to than 2600 businesses and appears logo helps establish that immediate Australian Made Board ....... 2 connection to Australia. on some 20,000 products sold in Australian Made supports the Australia and around the world. Ian Harrison, Chief Executive of 54th National Export Awards ....2 Over the past 3 decades the logo Australian Made Campaign Limited Australian Made Campaign has achieved some important (AMCL) says the logo continues to play its pivotal role. wins legal action against “The logo has been helping to counterfeiters ................. 3 establish that immediate Notice for licensees with connection between Australia and food products – renewing its products for 30 years. It has your licence ..................3 been great for business and great Queensland takes out the for consumers,” says Mr Harrison. National Australian Made “Manufacturing products and Foundation Cup ..............4 growing produce locally still underpins our community. Buying Defence uniforms – a huge Australian means reinvesting in mistake .....................4 that community and this helps to THE AUSTRALIAN MADE CAMPAIGN The Australian Made Campaign Newsletter CEO of the Australian Chamber of Commerce and Industry elected to the Australian Made Board The Australian Made Campaign, Executive Chairman, Coopers the not for profit organisation Brewery Ltd (Adelaide) that administers and promotes n Allyn Beard (Deputy Chairman), the iconic Australian Made, Company Director, A.H. Beard Australian Grown (AMAG) Pty Ltd (Sydney) kangaroo logo, held its annual n Neil Summerson AM (Treasurer), general meeting in November Company Director and former 2016 in Canberra. Chairman, Bank of Queensland (Brisbane) The Chief Executive Officer of the n Nicki Anderson, MD, Head of Australian Chamber of Commerce and Major Donor Partnerships, Industry, James Pearson, was elected Australian Red Cross to the Board filling the vacancy created (Melbourne) when Michele Levine, the CEO of Roy n Kate Carnell AO, Australian Small Morgan Research decided not to seek Business and Family Enterprise re-election following the completion Ombudsman (Canberra) of her current term. n David Gray AM, MD, David Gray The Australian Made Campaign’s Farmers Federation (Northern & Co Pty Ltd (Perth) Board consists of ten Directors, New South Wales) elected by the organisation’s 11 n Richard Holyman, CEO, Martin & Mr Harrison also issued a special thanks Governing Members – the Australian Pleasance (Melbourne) to Michele Levine for her contribution Chamber of Commerce and Industry n Robert Hutchinson, State during her time served as director. and its network of State and Territory Manager, ParexDavco (Australia) “Michele has provided invaluable Chambers, and the National Farmers’ Pty Ltd (Brisbane) guidance on the campaign’s marketing Federation. n James Pearson, CEO, Australian initiatives, and her insights into the The board members following the Chamber of Commerce and Australian marketplace were greatly AGM are; Industry (Canberra) valued. It is sad to see her leave the n Glenn Cooper AM (Chairman), n Fiona Simson, President, National Board,” Mr Harrison said. Australian Made supports the 54th National Export Awards Australian Made Campaign Hon. Steven Ciobo MP, Minister for Chief Executive, Ian Harrison, Trade, Tourism and Investment with presented the Manufacturing Envato recognised as the Australian Award at the 54th Australian Exporter of the Year. “The Australian Made Campaign Export Awards held in congratulates all of the winners on Brisbane in November 2016. their achievements,” Mr Harrison This year the award was said. presented to Aim Lab Automation 2016 marks the 17th consecutive Technologies who design and year that Australian Made has manufacture robotic instruments proudly sponsored the Australian used in pathology and industrial Export Awards; and all associated labs. with the Australian Made, Australian The awards were hosted by the Grown logo are very proud of that. 2 THE AUSTRALIAN MADE CAMPAIGN | APRIL 2017 Australian Made Campaign wins legal action against counterfeiters The Australian Made Health Industry Co. Pty Ltd (AHI), Campaign Limited (AMCL) the owner of the EAORON trade has successfully taken legal mark, says that when the matter action against importers of was brought to its attention, it counterfeit EAORON skincare immediately suspected the products products. were counterfeit on the basis they were being imported from China, 18 consignments of the products sent whereas all products in the EAORON from China were re cently seized by the range are manufactured in Australia. Australian Border Force (ABF) because Subsequent testing of the seized they carried the Australian Made, products confirmed that they Australian Grown (AMAG) logo and were counterfeit. AHI has warned therefore triggered an intercept order consumers to be wary of counterfeit reputation which makes us a target for in place by arrangement between products as they are never of the copycat manufacturers and frauds. AMCL and ABF. same quality and are not required The consignments included over to comply with the same standards “Consumers look for the Australian 5,000 units of the skincare products and controls as genuine goods. Made logo to identify genuine Aussie products and Australian with an estimated retail value of AMCL believes the products were to be farmers and manufacturers rely on more than $150,000. sold into China, giving the appearance AMCL successfully took legal action to they were from Australia. Genuine it to market their products, so it is prevent some of the seized goods being Australian products, especially those of the utmost importance that we released to the importers. All the seized that carry the Australian Made logo, protect the integrity of the brand,” goods have now been destroyed. attract a premium in Asian countries says Mr Harrison. The products were copies of because of Australia’s reputation “Those seeking to copy products genuine EAORON skincare product for high quality products and best and the logo and give the illusion manufactured by Australian United practice manufacturing. that they are genuine Australian Pharmaceuticals Pty Ltd (AUP) and Australian Made Chief Executive, Ian products when in fact they are not carried the AMAG logo. Australian Harrison says it’s Australia’s excellent should be put on notice.” Notice for licensees with food products – renewing your licence only need to renew your licence for the 4 months between June On 1 July 2016, the Australian If you will be changing over to the and September. Government introduced new new food labels, AMCL may charge If your food products are only sold in country of origin labelling you a reduced licence fee. export markets, you have the choice requirements for food For example, if your current licence to continue using the AMAG logo products sold in Australia. expires on 31 July 2017 and you (which requires an annual licence want to continue using the AMAG Businesses have until 30 June 2018 to fee) or relabelling with the new logo right up until the end of the government labels (no fee required). comply with the new requirements. transition period, you would only We understand that this is Any labels applied to food products need to pay for 11 months, i.e. from complicated and confusing for after this date will need to comply 1 August 2017 to 30 June 2018. licensees. For this reason, we are with the new country of origin If you will be transitioning earlier, asking that you contact us before labelling requirements. you would also pay a pro rata fee. your renewal is due so that we can AMCL cannot renew licences For example, if your current licence tailor a solution to fit your situation. to use the AMAG logo on food expires at the end of May 2017 and products beyond 30 June 2018, you expect that all your products Please call AMCL on 1800 350 520 except where the products are will be carrying the new labels by or 03 9686 1500 or email intended exclusively for export. the end of September, you would [email protected] THE AUSTRALIAN MADE CampaIGN | APRIL 2017 3 The Australian Made Campaign Newsletter Queensland takes out the National Australian Made Foundation Cup The Queensland boys and girls • Jonathon Cha, Parkwood participate in competitive tennis at teams have won the national • Jake Hull, Mount Sheridan the highest level. Australian Made Foundation GIRLS The tournament forms part of Cup after a series of playoffs • Ameliija Swaffer-Selff, Moura the Australian Made Summer of that took place at the West • Susie Lee, Southport Tennis, an initiative of the Fed Cup Lakes Tennis Club in South • Rio Tanabe, Mudgeeraba Foundation and the Australian Australia.
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