2016 National Conference Program Book

www.nacacconference.org | #nacac16 1 2016 NATIONAL CONFERENCE SPONSORS

GOLD

www.nshss.org Padfolio http://edu.chegg.com Ship Your Swag

www.myuniuni.com Counselors’ College Fair

Royall & Company www.zeemee.com Welcome Reception www.royall.com Conference WiFi www.thetalentedproject.org Refreshment Breaks

SILVER

www.collegeboard.org http://corp.collegenet.com www.discover.com/ www.c2education.com Counselor’s Preview Day Lanyard student-loans/ Water Bottles and Water Luncheon Coolers Hotel Keycard

www.osu.edu www.guidebook.com www.commonapp.org Registration Area Conference App Meet Your Match www.landmark.edu Window Clings and Escalator Wrap BRONZE

www.cegment.com www.indiana.edu www.oacac.org Registrations CHIEF Forum Notepad Counselor Preview Day www.spelmanandjohnson.com

www.carnegiecomm.com mongooseresearch.com Conference Media AMMI Preconference Workshop www.chronicle.com www.udayton.edu Media Student Video Scholarship

2 www.nacacconference.org | #nacac16 Welcome from the 2016 Columbus Local Advisory Committee!

Table of Contents

General Information Letter from the President . . . . . 2 Board of Directors ...... 3 Maps ...... 4 Hotels ...... 6 General Information ...... 7

Daily Schedules Tuesday & Wednesday ...... 9 Thursday ...... 15 Friday ...... 41 Back Row: Mark Nusbaum, Jill Byers, Cari Schultz, Keith Gehres, Seneca Bing, Kristen Dickerson, Charlie Runyan Saturday ...... 77 Front Row: Laren Wenzell, Ashley Logan, Nancy Gibson, Annual Membership Marcy Ritzert, Amanda Sohl, Derek DuBose Meeting Agenda ...... 107 Not Pictured: Lindsay Lake, Rae Ann DiBaggio Presenter List ...... 108 Many thanks to Columbus LAC for hosting NACAC’s 72nd National Conference and for its generous Exhibitors contributions supporting registrations for local counselors to attend Counselors’ Preview Day. Exhibitor Listing ...... 111 Exhibit Hall Floor Plan ...... 113 Exhibitor Directory ...... 114 FUTURE NACAC NATIONAL CONFERENCES

2017 – Boston 2020 – Minneapolis Recognition Sept . 14–16 Sept . 24-26 Sponsors ...... 149

2018 – Salt Lake City 2021 – Seattle NACAC SIG Leaders ...... 163 Sept . 27–29 Sept . 23-25 NACAC National Committees . . . 164

www.chronicle.com NACAC Staff ...... 166 Media 2019 – Louisville, KY 2022 – Houston Sept . 26–28 Sept . 22-24

www.nacacconference.org | #nacac16 1 Welcome from the NACAC President

Dear Colleagues, Welcome to Columbus — the site of NACAC’s 72nd National Conference .

As we embark on a year of momentous changes affecting our profession, this week’s gathering presents a unique opportunity for admission professionals on all sides of the desk to learn new skills, share their successes, and connect with colleagues .

Collaboration has perhaps never been so critical . Testing changes, a new college application platform, and earlier financial aid processing will impact students this year, as they make the transition to postsecondary education .

Those hot topics and more will be addressed in the over 100 educational sessions and workshops offered this week . We’ll also take time to step back and reflect on the latest trends and research in college admission .

Featured speakers at this year’s conference will explore education reform, the teenage brain, career preparation, and new developments at ACT and The College Board . Keynote speaker Patricia McGuire, president of Trinity Washington University (DC), will address the importance of college access and highlight strategies to ensure all students have the opportunity to reap the benefits of higher education .

The work we do has the potential to change lives . On behalf of the NACAC Board of Directors and the Local Advisory Committee, I invite you to take advantage of all this conference has to offer .

Enjoy!

Phillip Trout NACAC President College Counselor, Minnetonka High School (MN)

2 www.nacacconference.org | #nacac16 2016 BOARD OF DIRECTORS

PRESIDENT Phillip Trout College Counselor Minnetonka High School (MN)

PRESIDENT-ELECT Nancy T. Beane College Counselor The Westminster Schools (GA)

IMMEDIATE PAST PRESIDENT Jeff Fuller Director of Student Recruitment University of Houston (TX)

COORDINATOR OF THE AFFILIATE PRESIDENTS COUNCIL Photo taken at 2015 conference . Not pictured: Marie Bigham Brandi Smith Assistant Dean of Admissions Emory University (GA) Gwen Kanelos Tamera Siler Assistant Vice President for Senior Associate Director of DIRECTORS Enrollment Admission & Coordinator of Marie Bigham Concordia University Minority Recruitment Director of College Chicago (IL) Rice University (TX) Counseling Isadore Newman School (LA) Kent Rinehart Zakiya Smith Dean of Admission Strategy Director Jayne Caflin Fonash Marist College (NY) Lumina Foundation (DC) Director of School Counseling Kim Chaffer Schroeder Tom Weede Loudoun Academy of Co-Founder and Partner Acting VP for Enrollment Science (VA) AGS Partners, LLC (KY) Marietta College (OH)

Amy Jarich Douglas T. Shapiro CHIEF EXECUTIVE OFFICER Assistant Vice Chancellor and Executive Research Director Joyce E. Smith Director of Admission National Student Ex Officio University of California- Clearinghouse Research NACAC (VA) Berkeley (CA) Center (VA)

www.nacacconference.org | #nacac16 3 MAPS

Greater Columbus Convention Center

North Third Street

Convention Center Way NACAC Exhibit Hall Thursday .m . .m ;. 3 p .m . – 8 p Exhibit 10 a .m . – 1 p Welcome Reception Hall E 6:30 p.m. – 8 p.m. Saturday General Session Friday .m . Thursday .m . 10 a .m . – 2 p .m . 8 a .m . – 4 p 1 p .m . - 3 p

Assembly Saturday .m . 7:30 a m. . – 12 p Exhibit Learn Hall C Annual Membership Tech #556 Meeting Lab Saturday Counselors’ College Fair .m . Friday 2:30 p .m . – 4:30 p .m . Parking NACAC 3:15 p .m . - 5:30 p #333 entrance from

Garage 123 Common NACAC Exhibit Hall Application #627

123

Exhibit

Goodale Street Hall D Second Level Connector

Union s Station A Entrance C110 Union Short North A Station B E170 E160 C113 Union Short North B Station C C226

High Street C210 To Hilton C210

C220– C222 C213 Access College Fair– Exhibit Hall D Annual Membership Meeting – Exhibit Hall E Assembly and Assembly Caucuses – Exhibit Hall E Blogger Lounge General Session – Exhibit Hall E Counselors’ College Fair – Exhibit Hall C Level 1 Meeting Rooms Level 2 Meeting Rooms NACAC Exhibit Hall – Exhibit Hall D (see page 113 for details) Registration Check-In, Info Desk, NACAC 2017 Boston Registration Materials Pickup, Registration Changes, Bookstore, Housing, 5K, Audio Sales Press Office — Trott Speaker Ready Room — Eisenman 4 www.nacacconference.org | #nacac16 MAPS

Registration Hours Key Tuesday 1 p .m . – 5 p .m . Friday 7 a m. . – 5 p .m . Wednesday 7:30 a m. . – 7 p .m . Saturday 7:30 a m. . – 12 p .m . 5K Shuttles Thursday 7 a m. . – 7 p .m . Escalators First Aid Info Booth Hours Wednesday 7:30 a m. . – 7 p .m . Friday 7 a m. . –5 p .m . Luggage Check Thursday 7 a m. . – 7 p .m . Saturday 7:30 a m. . - 3 p .m . Nursing Mother Room Refresh 5K Packet Pickup/Registration Hours Wednesday 7:30 a m. . – 7 p .m . Friday 7 a m. . – 1 p .m . Restroom Thursday 7 a m. . – 6 p .m . Z Zumba for the Imagine Fund Luggage Check Hours E Show Office Saturday 8 a m. . – 5 p .m .

Columbus Info Booth Hours Tuesday 1 p .m . – 5 p .m . Friday 7 a m. . – 5 p .m . Wednesday 7:30 a m. . – 7 p .m . Saturday 7:30 a m. . – 12 p .m . Thursday 7 a m. . – 7 p .m .

NACAC Bookstore Wednesday 8:30 a .m . – 5 p .m . Friday 8 a m. . – 5:30 p .m . Thursday 8:30 a m. . – 8 p .m .

Hyatt Regency Columbus

Battelle South First Level — Hyatt Meeting Rooms, Food Court 10:30 a .m . – 11:30 a .m .

Educational Sessions First Timers Thursday – Saturday Second Level — Hyatt Meeting Rooms Thursday Third Level — Battelle A, B, C, and South, Battelle A Hyatt Regency Ballroom Z

Battelle C

Battelle B

Second Level Connector

Battelle Mezzanine (above)

www.nacacconference.org | #nacac16 5 Morse Rd Morse Rd C

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o Westerville Rd Easton Town Center m

AcademyR d Park Champions Easton Way Golf Course

N Hamilton Rd 270

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Stelzer Rd

N Stygler Rd

McClucheon Rd

Agler Rd Rd N Hamilton Rd te ta S rk la C 62

Agler Rd 270 Agler Rd

Stelzer Rd

HOTELS 317

N High St Argyle Dr N CassadyAve E North Broadway

HEIGHTS M

62 r r Downtown Hotels University District Hotels i Airport Area Hotels s o n

A 670 v 20 e 17 E Weber Rd 19 E Weber Rd 16 62 317 10 21 d R John Glenn Columbus y 23 r International Airport u

N High St b 22 n Airport To u Greater Columbus S 270 Ac kerman Convention Center Rd

8 62 Stelzer Rd S Hamilton Rd Spruce St 18 Airport Golf 5 W Dodridge St Course 3 To Downtown Ave E Hudson E Hudson Ave 2 Krumm

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6 R

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Neil O Bill Davis Stadium 7 Downtown Hotels University District Hotels 1 . Crowne Plaza Jerome 16 . Holiday Inn Express & Suites GAY STREET 2 . Drury Inn &Schott Suitesenstein Columbus University Area DISTRICT 11 Center

Convention CenterAve 17 . Staybridge Suites University St Summit W Lane St 4th N EAST 9 3 . Hyatt Regency Columbus AreaW OSU Lane Ave E Lane Ave FRANKLINTON 4 . The Lofts 18 . Red Roof Plus+ – The Ohio oody 5 . Hilton ColumbusW Hayes DDowntownr State University 12 W Woodruff Ave 6 Kenny. Rd Red Roof Inn Plus 19 . Hampton Inn & Suites The Ohio Expo Ohio Stadium 7 . Courtyard by Marriott University AreaN High St Center & State Fair Owens West 8 . Hampton Inn & Suites 20 .Hilton Garden Inn Columbus Park E 17th Ave Downtown Columbus UniversityWexner CentAreaer 13 for the Arts 9 . Renaissance Columbus 21 . Fairfield Inn & Suites OSU THE OHIO STATE UNIVERSITY The Oval Downtown Hotel 14 10 . Le Meridien Columbus, Kinnear Rd Lincoln Tower Park Airport Area Hotels The Joseph 22 . Columbus Airport Marriott

11 . Residence Inn Columbus 23 .Courtyard by Marriott St 4th N Downtown Ohio State UniversityColumbus Airport 15 12 . DoubleTree Guest Suites Medical Center E 1 Niel 1th Ave 13Kenny Rd . Sheraton Columbus at N High St

A Capitol Square ve. 14 . Holiday Inn Columbus KingDowntown Ave Capitol Square

d King Ave

R 15 . The Westin Columbus King Ave

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6 S T www.nacacconference.org | #nacac16 wk GERMAN VILLAGE GENERAL INFORMATION General Information

Accessibility for Persons with Disabilities Educational sessions offer content addressing NACAC events are accessible to all participants . one specific professional area or level relevant to If you require assistance to fully participate in the college admission counseling profession. The an event, speak to a NACAC staff member at format is lively and varied . Audiovisual and other registration . The Greater Columbus Convention materials enhance learning, and there are opportu- Center (GCCC) is a fully-accessible environment and nities for attendee questions and input during each complies with the regulations set by the Americans session . Educational sessions last 75 minutes each with Disabilities Act . and are scheduled on Thursday, Friday, and Saturday .

Getting to Know You Learning Lounge sessions offer brief, fast-paced, Please wear your name badge to all conference interactive idea-sharing focused on one specific activities—it is required for entry into each event . topic area, current trend, or case study. The format Your badge identifies you to your fellow attendees emphasizes audience participation in an intimate, and your lanyard, sponsored by CollegeNet, is conversation-intensive environment . The 30-minute color-coded based on your registration category: Learning Lounge sessions are held in the exhibit hall Blue – Postsecondary and are scheduled during session block times on Red – Secondary Thursday, Friday, and Saturday . Green – Exhibitors Purple – Independent Counselors Tech Lab sessions offer a hands-on approach to Yellow – Organizations technology-focused sessions in this new feature in Brown – Press the Exhibit Hall. Tech Lab sessions are scheduled for Black – NACAC Staff 75 minutes each on Thursday, Friday, and Saturday .

Cell Phones (and other electronic devices) Exhibitor presentations offer in-depth information NACAC requests that all electronic devices (cell about specific vendor products, technology, phones, tablets, etc .) be set to vibrate mode during recruiting, best practices, and branding. The educational sessions . If you must use your cell format is designed to introduce and promote phone for a call, please step outside the meeting resources and techniques to enrich recruitment room to avoid disturbing presenters and attendees . initiatives and workflow management . The Tweeting #nacac16 is encouraged, but please tweet 45-minute exhibitor presentations are offered near respectfully and responsibly . the Learning Lounge sessions and are scheduled on Thursday, Friday, and Saturday . Educational Opportunities Preconference workshops and seminars offer a Educational Sessions Program Policy broader, more in-depth exploration of a topic, Educational sessions are noncommercial forums . including a variety of professional viewpoints, Individuals should refrain from using brand names areas, and/or levels. The format is especially and endorsing specific products . Educational conducive to interaction and discussion among sessions are not to be used for direct promotion participants to promote attendee participation and of a product or service . Exhibitor presentations impart skills and best practices that can be easily are exempt from this policy and are specifically applied in the workplace . Preconference workshops designed to give attendees an in-depth look at and seminars are available at an additional cost . specific products or services .

Presenters at all educational sessions must refrain from overt statements, harsh language, or pointed humor that disparages the rightful dignity and social equity of any individual or group . Please note any violation of policy via the session evaluation in the NACAC Conference App . www.nacacconference.org | #nacac16 7 GENERAL INFORMATION

Educational Session Audiences and Levels Smoking The sessions that have been selected for the 2016 Smoking is not permitted during any NACAC event . National Conference have been reviewed by panels Follow all smoking policies at the conference hotels of NACAC members, staff, and leadership to craft and Greater Columbus Convention Center . the best educational offerings to elevate your overall conference experience . Review the descriptions for Voting Cards each session and the list of presenters to determine All voting members as of July 26 can find a colored your best possible options for Thursday – Saturday . bar included on the name badges they picked up And keep the Tech Lab and Learning Lounge in mind at registration . Voting members must show their when plotting out your schedule . badge at the entrance to the Annual Membership Meeting to receive an official voting card . Emergencies/First Aid The safety and security of attendees and staff WI-FI is the first priority of NACAC and the Greater NACAC thanks Royall & Company for their Columbus Convention Center . For fire or medical sponsorship of the conference WI-FI, available emergencies, call the 24-hour GCCC Security Office throughout the convention center . at 614 .827 .4357 (or dial 4357 using any in-house Network: NACAC 2016 | Password: royall phone) . We respectfully request that you do not call 911 directly . NACAC Conference App For first aid needs, contact a NACAC staff member NACAC and Guidebook bring you this digital at registration or visit the first aid station in the show resource . Build a schedule so you can make office located in the lobby in front of Hall E . the most of your time, evaluate sessions, and find everything you need at and around the Additionally, a nursing mothers’ room, equipped with conference . Download the free app at electrical outlets, is available on the Second Level http://bit.ly/nacac16app. Connector between the Hyatt and the Convention Center located under the Battelle North Foyer . Continuing Education (CEs) Lead Retrieval NACAC is an NBCC Approved Attendee badges include a Continuing Education Provider barcode . Badges are scanned for Mark Mark Riley (ACEP™) and may offer entry into preconference sessions Riley Company Arlington, VA NBCC-approved clock hours and workshops, general sessions, for events that meet NBCC educational sessions, in the Exhibit requirements . Sessions for which Hall, and at the conference social .

#nacac16 RED NBCC-approved clock hours will be awarded are identified in the program book and on the Photography/Audio or Videotaping CE Log Form available at registration . NACAC Audio or videotaping are not permitted in the is solely responsible for all aspects of the Exhibit Hall or educational session rooms during the program . You must return the completed CE conference . A professional photographer is onsite to Log Form to the registration desk by 1 p .m . on document the event . The photos taken will be posted Saturday, Sept . 24 . If you plan to complete the on the NACAC Flickr account and may be used on the form after the conference, it must be submitted NACAC website or in NACAC publications . by Friday, Oct . 28 via email ([email protected]) or fax (703 .373 .2406) . Only sessions listed on Restrooms the CE Log Form and indicated in the Program Restrooms are throughout the facility . A gender- Book are eligible for credit . neutral restroom is marked on the map pages .

8 www.nacacconference.org | #nacac16 GUIDING THE WAY TO INCLUSION 2017 . . & Wed Tues JULY 23 – 26 | LAS VEGAS SAVE THE DATE!

Guiding the Way to Inclusion (GWI) offers enrollment and admission professionals an opportunity to explore issues pertaining to campus diversity and multicultural recruitment. This workshop promotes in- depth understanding of college enrollment processes, as well as personal and professional growth. Tues . & Wed .

NACAC 2016: Columbus, OH September 22–24 2016

Education UK educational and networking opportunities

Educational opportunities Networking opportunities Session – Navigating the UK education Education UK college counselor fair system and UCAS application Date: Friday September 23 Date: Friday September 23 Time: 7.00 a.m. – 8.00 a.m. Time: 1.30 p.m. – 2.45 p.m. Please visit Booth 736 for your invitation. Learning Lounge – Introduction Education UK networking reception to studying in the UK Date: Friday September 23 Date: Thursday September 22 Time: 6.00 p.m. – 8.00 p.m. Time: 10.30 a.m. – 11.15 a.m.

In partnership with

#EducationisGREAT Twitter: @USABritish TUESDAY & WEDNESDAY | SEPT. 20 & 21

TUESDAY, SEPT. 20 / SCHEDULE-AT-A-GLANCE Events are held in the Greater Columbus Convention Center (GCCC) unless otherwise noted . 8 a m. . – 5 p .m . International ACAC Executive Hyatt Regency - Taft D Board Meeting (closed meeting) 1 p .m . – 5 p .m . Registration Exhibit Hall C

WEDNESDAY, SEPT. 21 / SCHEDULE-AT-A-GLANCE Events are held in the Greater Columbus Convention Center (GCCC) unless otherwise noted . 7:30 a .m . – 7 p .m . Registration Exhibit Hall C 8 a m. . – 7 p .m . International ACAC Executive Hyatt Regency - Taft D Board Meeting (closed meeting) 8 a m. . – 8 p .m . Exhibitor Move-In Exhibit Hall D 8:30 a .m . – 11:30 a .m . NACAC Standing Committee and See page 13 Counterparts Meetings 8:30 a .m . – 4:30 p .m . Transitioning to Private Hyatt Regency - Grant Preconference Workshop ($) – Practice College Consulting Day 1 of 1 (Transitioning) ($) Breakfast begins at 7:30 a m. . 8:30 a .m . – 5 p .m . Admission Middle Management Hyatt Regency - Harrison Preconference Workshop ($) – Institute (AMMI) ($) Day 1 of 2 Chief Enrollment Officers’ Forum Hyatt Regency - Harding Breakfast begins at 7:30 a m. . (CHIEF) ($) Directing a Dynamic College Hyatt Regency - Garfield Counseling Program (Directing) ($) 11:30 p .m . – 1:30 p .m . Affiliate Presidents Council Hyatt Regency - Franklin B Meeting (closed meeting) 12 p .m . – 1:30 p .m . Assembly Chief Delegates Hyatt Regency - Nationwide I Meeting (closed meeting) 1 p .m . – 4 p .m . NACAC Standing Committee and See page 13 Counterparts Meetings 1:45 p .m . – 2:45 p .m . Assembly Preview – Assembly Hyatt Regency - Franklin CD Delegates Only 3 p .m . – 4:30 p .m . Nominee-Delegate Speed Dating Hyatt Regency – Fayette, Fairfield, (closed meeting) Madison, Clark, Champaign, Knox, Marion, Morrow 4:30 p .m . – 7 p .m . Affiliate Delegation Caucuses/ See page 14 Affiliate Executive Board Meetings

T# - Preconference Seminars | A-G# - General Educational Breakout | L# - Learning Lounge | TL# - Tech Lab 9 TUESDAY & WEDNESDAY | SEPT. 20 & 21

Tuesday, Sept. 20 8 a .m . – 5 p .m . International ACAC Executive Committee Meeting (closed meeting) Hyatt Regency – Taft D

1 p .m . – 5 p .m . Registration Exhibit Hall C

Wednesday, Sept. 21 7:30 a .m . – 7 p .m . Registration Exhibit Hall C

8 a .m . – 7 p .m . International ACAC Executive Committee Meeting (closed meeting) Hyatt Regency – Taft D

8 a .m . – 8 p .m . Exhibitor Move-In Exhibit Hall D

PRECONFERENCE WORKSHOPS ($) 8:30 a m. . – 4:30 p .m . Transitioning to Private Practice College Consulting (Transitioning) Hyatt Regency – Grant Secondary and Postsecondary (Beginner, Intermediate, Advanced) Transitioning to Private Practice College Consulting, presented in cooperation with the Independent Educational Consultants Association (IECA), focuses on the keys to building a successful independent college counseling practice . Participants gain the knowledge needed to prepare for a successful transition—discussing business issues (marketing, contracts, liability); understanding the differences between school- based and independent consulting, including parental involvement; exploring ethics, resources, field research, and more . This workshop is designed specifically for those now working as university admission officers or secondary school counselors who are considering using their existing knowledge to begin work as an Independent Educational Consultant (IEC) in the future . Steven Antonoff, Antonoff Associates, Inc ., CO Mark Sklarow, Independent Educational Consulting Association, VA Sue DePra, Independent Educational Consultants Association, VA

10 www.nacacconference.org | #nacac16 WEDNESDAY | SEPT. 21

8:30 a m. . – 5 p .m . Admission Middle Management Institute (AMMI) Day 1 (of 2) Hyatt Regency – Harrison Sponsored by: Postsecondary (Intermediate) Admission Middle Management Institute is a unique professional development opportunity for mid-level leaders within the field of college admission . The workshop is designed to foster collegiality and transparency through the exchange of insight critical to professional advancement . AMMI challenges participants with content related to strategic thinking, budget management, staff management, integrating technology, and more . The leadership and facilitators of this workshop utilize case studies, small group discussions, promising practices, and expert panels to cultivate life-long professional competencies and connections . This workshop is ideal for those with at least three to seven years of experience in the field . David Burge, George Mason University, VA; Yvonne Romero Da Silva, University of Pennsylvania; Candace Boeninger, Ohio University; Matt Ellis, Rockhurst University, MO; Kirk Kluver, University of Iowa; Amy Takayama- Perez, George Mason University, VA; Dr . Mary Wagner, University of South Carolina; Paul (PJ) Woolston, Marian University, IN; Brandi Smith, Emory University GA

8:30 a m. . – 5 p .m . Chief Enrollment Officers’ Forum (CHIEF) Day 1 (of 2) Hyatt Regency – Harding Sponsored by: Postsecondary (Advanced) Chief Enrollment Officers’ Forum is designed to inform and support the efforts of senior-most enrollment and admission leaders in postsecondary education . Changing demographics, diminishing budgets, and increased accountability and transparency all heighten the need for innovative and sustainable strategies designed to achieve institutional goals . Explore myriad factors impacting enrollment management, including diversity, access, inclusion, financial/institutional aid, organizational change, and strategic planning . The leadership and facilitators of this workshop incorporate research analysis, best practices, lessons learned, and dialogue among peers to foster a rigorous professional learning community . Pamela Horne, Purdue University, IN; Dr . Lisa Blazer, University of Texas San Antoni; Jefferson Blackburn-Smith, Otterbein University, OH; Jennifer Carron, Baylor University, TX; Dr . Donald Coston, Retired ;Dr . Kathy Krendl, Otterbein University, OH; Lou Hirsh, Louis Hirsh Consulting, DE; President David Har- rison, Columbus State Community College, OH; Mabel Freeman, Columbus State Community College, OH; Kedra Ishop, University of Michigan; Liliana Garces, Pennsylvania State University; Will Johnson, Fairfield University, CT; Kenneth E . Redd, National Association of College and University Business Officers, DC; Christopher H . Lucier, University of Delaware T# - Preconference Seminars | A-G# - General Educational Breakout | L# - Learning Lounge | TL# - Tech Lab 11 WEDNESDAY | SEPT. 21

8:30 a m. . – 5 p .m . Directing a Dynamic College Counseling Program (Directing) Day 1 (of 2) Hyatt Regency – Garfield Secondary (Intermediate, Advanced) Directing a Dynamic College Counseling Program is an intensive preconference workshop designed to support secondary school college admission professionals, college counseling department directors and supervisors, aspiring directors, and veteran counselors . Participants acquire essential tools, resources, and knowledge pertaining to the field . Explore industry challenges and trends, discuss data analysis and leadership, and learn how to define and align departmental vision . The facilitators of this workshop provide hands-on training, expert panels, and resources to support participants . Robyn A . Lady, Chantilly High School, VA; Dr . Esther Hugo, UCLA and San Diego State University, CA; Rod Skinner, Milton Academy, MA; Dr . Patrick O’Connor, Cranbrook Kingswood Upper School, MI; Martin Bonilla, College Preparatory School, CA; Karen Richardson, Tufts University, MA; Adam Sapp, Pomona College, CA; Vern Granger, The Ohio State University

NACAC TRANSFER KNOWLEDGE HUB The latest resource on all things transfer. Research and policy-based guidance for professionals who advise, support, and recruit transfer students.

Visit www.nacacnet.org/research/transfer Encourage eligible students to use the NACAC Transfer Admission Application Fee Waiver Form to help ease the transfer application process.

12 www.nacacconference.org | #nacac16 WEDNESDAY | SEPT. 21

NACAC STANDING COMMITTEE/COUNTERPARTS MEETINGS 9 a .m . – 10 a .m . Imagine Grants Committee Hilton - William Hawkins Boardroom 10:15 a .m . – 11:15 a .m . Rising Star Committee Hilton - William Hawkins Boardroom 11 a .m . – 12 p .m . Governance and Nominating Committee Hyatt Regency - Franklin A 1 p .m . – 4 p .m . Communications Committee Hilton - Elijah Pierce B 1 p .m . – 4 p .m . Government Relations Committee Ohio Center C 1 p .m . – 4 p .m . International Initiatives Committee Hilton - George Bellows Ballroom D 1 p .m . – 4 p .m . Steering Committee on Admission Practices Hilton Downtown - Elijah Pierce A 1:30 p .m . – 4:30 p .m . Inclusion, Access, and Success Committee Hyatt Regency - Taft A 2 p .m . – 4 p .m . Finance Committee Hilton - William Hawkins Boardroom 2:30 p .m . – 4 p .m . STEM Ad Hoc Committee Ohio Center A 3 p .m . – 6 p .m . Current Trends and Future Issues Committee Hyatt Regency - Taft B 4:30 p .m . – 5:30 p .m . Governance and Nominating Committee Hyatt Regency - Franklin A 4:30 p .m . – 6:30 p .m . Professional Development Committee Hyatt Regency - Taft A

T# - Preconference Seminars | A-G# - General Educational Breakout | L# - Learning Lounge | TL# - Tech Lab 13 WEDNESDAY | SEPT. 21

NACAC GOVERNANCE MEETINGS 11:30 a m. . – 1:30 p .m . Assembly Chief Delegates Meeting (closed meeting) Hyatt Regency - Nationwide I 11:30 a m. . - 1:30 p .m . Affiliate Presidents Council Meeting (closed meeting) Hyatt Regency - Franklin B 1:45 p .m . – 2:45 p .m . Assembly Preview – Assembly Delegates Only Hyatt Regency - Franklin CD 3 p .m . – 4:30 p .m . Nominee-Delegate Speed Dating (closed meeting) Hyatt Regency - Fayette, Fairfield, Madison, Clark, Champaign, Knox, Marion, Morrow

AFFILIATE EXECUTIVE BOARD MEETINGS 4:30 p .m . – 7 p .m . Indiana ACAC - Hyatt Regency - Private Dining Room International ACAC - Hyatt Regency - Taft D Kentucky ACAC - Hilton - William Hawkins Boardroom Michigan ACAC - Ohio Center A Minnesota ACAC - Forno Kitchen and Bar, 721 N. High Street New England ACAC - Hilton - Alice Schille Boardroom New York State ACAC - Hilton - Robert King Ohio ACAC - Ohio Center C Pacific Northwest ACAC - Hyatt Regency - Nationwide I Pennsylvania ACAC - Ohio Center B Potomac and Chesapeake ACAC - Hilton - Elijah Pierce A Rocky Mountain ACAC - Hilton - Edward Parker Hayden Southern ACAC - Hilton - George Bellow Ballroom D Texas ACAC - Hilton - Elijah Pierce B Western ACAC - Hilton - Edna Boies Hopkins Wisconsin ACAC - Barley’s Brewing Company, 467 N High St. The following affiliates will not hold Executive Board meetings during the 2016 NACAC National Conference: Great Plains ACAC, Hawaii ACAC, Illinois ACAC, Iowa ACAC, Missouri ACAC, and New Jersey ACAC .

14 www.nacacconference.org | #nacac16 123 Meet Your Match Thursday gameMatches can be scanned at the NACAC booth (333) or The Common Application booth (627). For each match you make, you are entered to win!

Step 1: Attach the button to your lanyard.

Step 2: Find your MATCH — a colleague whose button matches yours.

Step 3: Bring your MATCH to the NACAC booth (333) — and get a NACAC giveaway — or The Common Application booth (627).

Step 4: NACAC or The Common App staff scan you and your MATCH so you both are entered to win these and other prizes:

 2017 Conference Registration  2017 Conference Package (registration, hotel, and airfare)  $100 local (Columbus) restaurant gift card  Apple Watch  Apple iPad Mini 4 Step 5: Winners are announced during the Opening Session, Welcome Reception, and various breaks. You don’t have to be present to win — winners are notified via email/text. IECA Gives You the Tools You Need to Succeed Thursday Independent Educational Consultants Giving IECs the tools to build a Colleges & Universities thriving, student-centered practice. Helping you to achieve your recruitment goals.

“You’re among the best in the planet, in terms of being able to reach out to students and make a difference in their lives,” Independent Educational Consultants Association William Fitzsimmons, Harvard University’s Dean of Visit us at booth #410 Admissions and Financial Aid, for more information addressing members at www.IECAonline.com IECA’s spring 2016 conference. [email protected]

IECA NACAC Conference Guide Ad 7x8.5 4-C 1 7/7/16 12:19 PM THURSDAY | SEPT. 22

THURSDAY, SEPT. 22 / SCHEDULE-AT-A-GLANCE Events are held in the Greater Columbus Convention Center (GCCC) unless otherwise noted . 7 a .m . – 7 p .m . Registration Exhibit Hall C 7 a .m . – 7 p .m . Imagine End of the Day 5K Run/Walk Registration and Exhibit Hall C Packet Pickup 8:30 a .m . – 9:30 a .m . Special Interest Group (SIG) Meetings See page 18 8:30 a .m . – 11:30 a .m . NACAC Standing Committee and Counterparts Meetings See Page 19 8:30 a .m . – 11:30 a .m . T301 . Tools of the Trade C113 Preconference T302 . Swimming with the Sharks - A Sequel Short North B Seminars ($) – Day 1 of 1 T303 . CRM Implementation: Insights and Best Practices C223 T304 . Leadership Training: GALLUP® Strengths Development C110 for Admission Leadership T305 . Mindfulness for College Admission Professionals C210 T306 . Five College Essay Questions Every Counselor Should Union Station A Be Able to Help Their Students Answer T307 . Partnerships, Collaborations and Alliances: Leveraging C222 Recruiting Relationships for Effective International Student Enrollment T308 . Counseling Across the Waters: Working for C213 International Student Success in the US Admission Process T309 . Financial Aid: The Basics and Beyond E160 T310 . The Growing Gap Year Trend E170 8:30 a .m . – 12 p .m . Admission Middle Management Institute (AMMI) ($) Hyatt Regency - Preconference sponsored by Mongoose Harrison Workshop ($) – Day Chief Enrollment Officers’ Forum (CHIEF) ($) sponsored Hyatt Regency - 2 of 2 by Cegment Harding Breakfast begins at 7:30 a .m . Directing a Dynamic College Counseling Program (Directing) Hyatt Regency - ($) Garfield 10 a .m . – 1 p .m . Exhibit Hall Grand Opening – Enter for the first Meet Your Exhibit Hall D - Match Grand Prize drawing – complimentary 2017 National NACAC Booth 333 Conference registration – Drawing announced in the Opening General Session 10 a .m . Refreshment Break sponsored by the TalentED Project Exhibit Hall D 10:15 a .m . – 10:45 a .m . LL1 . Location-Based Enrollment Marketing Exhibit Hall D - Learning Lounge LEARN Booth 10:30 a .m . – 11:15 a .m . EP1 . British Council - Introduction to Studying in the UK Exhibit Hall D - Exhibitor Presentation LEARN Booth

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10:30 a .m . – 11:30 p .m . First-Timers’ Orientation Battelle South 11 a .m . – 11:30 a .m . LL2 . Traffic is Vanity; Conversions are Sanity Exhibit Hall D - Learning Lounge LEARN Booth 11 a .m . – 12:30 p .m . NACAC Past Presidents’ Luncheon (by invitation only) C220 11 a .m . – 12:30 p .m . Lunch on own in the Exhibit Hall – A variety of lunch, snack, Exhibit Hall D and beverage options are available in two restaurants 11:15 a .m . – 12:15 a .m . SIG Leader Meeting and Lunch (by invitation only) C221 11:30 a .m . – 12:15 p .m . EP2 . CampusLogic, Inc . - Game Changing Award Letters Exhibit Hall D - Exhibitor Presentation LEARN Booth 1 p .m . – 3 p .m . Opening General Session: Keynote Speaker Pat MacGuire, Exhibit Hall E President, Trinity University Meet your Match Prize Drawing – 2017 Conference Registration 3 p .m . – 8 p .m . Exhibit Hall Open Exhibit Hall D 3 p .m . Refreshment Break sponsored by the TalentED Project Exhibit Hall D 3:15 p .m . – 3:45 p .m . LL3 . Engaging High Schools Through Gamification and Exhibit Hall D - Learning Lounge Change Leadership LEARN Booth 3:15 p .m . – 4 p .m . EP3 . US Army – Army Education as a Pathway to Exhibit Hall D - Exhibitor Presentation Students’ Success LEARN Booth 3:15 p .m . – 4:30 p .m . A1 . The Relationship Dynamic: How Prospective Students Battelle A A Educational Form a Relationship with Your College, and Why it Matters in Sessions Your Ability to Grow and Control Enrollment A2 . How America Pays for College 2016: What Counselors C210 Need to Know A3 . Beyond the Obvious: Shaping the College List Battelle B A4 . Test-Optional Admission: Best Practices, Implications, and C110 Next Steps A5 . From Albania to Zimbabwe – Searching for Best-Fit C113 International Students A6 . A CONVERSATION WITH: David Coleman, President and Battelle South CEO, The College Board A7 . It Isn’t Your Imagination: Rapid Societal Shifts Are C213 Changing the World of Colleges and Universities A8 . College Matriculation and Degree Attainment for Young C220 Men of Color A9 . What National Transfer Trends Mean for Access, C223 Admission, and Success A10 . NACAC’s Statement of Principles of Good Practice: E160 Considering Change in Changing Times

16 www.nacacconference.org | #nacac16 THURSDAY | SEPT. 22

3:15 p .m . – 4:30 p .m . A11 . Strengthening College/CBO Partnerships to E170 A Educational Improve the Admission Process for First-Gen and Sessions Underrepresented Students A12 . How Numbers Are Used (and Misused) in the Short North A Admission Process A13 . FEATURED SPEAKER: Jeff Selingo — Launching from Short North B College: The Sprinters, Wanderers, and Stragglers A14 . Challenging Your Lens: Training Admission Readers for a Union Station A Changing Demographic A15 . Recruiting and Serving the Self-Service Generation Union Station C 3:15 p .m . – 4:30 p .m . TL1 . Predicting Student Paths through Posts: Exhibit Hall D - Tech Lab The Impact of Social Media in the College Admission Tech Lab and Scholarship Process 4 p .m . – 4:30 p .m . LL4 . Tearing Down Silos to Improve Customer Service: Exhibit Hall D - Learning Lounge Lessons in CRM Implementation for Admission, Orientation, LEARN Booth Financial Aid, Student Accounts and Records 4:15 p .m . – 5 p .m . EP4 . Guidebook - Expanding Your Reach: A Case Study in Exhibit Hall D - Exhibitor Presentation Campus Tour Mobile Tech LEARN Booth 4:45 p .m . – 6:15 p .m . Affiliate Membership Meetings See page 38 5:15 p .m . – 6 p .m . EP5 . Unigo - The Web Is Your Friend! Exhibit Hall D - Exhibitor Presentation LEARN Booth 6:30 p .m . – 8 p .m . Welcome Reception sponsored by ZeeMee Exhibit Hall D NACAC Booth - Meet Your Match Prize Drawing - 2017 Conference Package sponsored by The Common Application 8 p .m . – 12 a .m . Non–NACAC sponsored receptions/events See conference app

This fall, two major changes are coming to the FAFSA. Students can file on Oct. 1—three months earlier than previous years—using prior-prior year income tax information. Is your school ready? Visit NACAC for the information you need: www.nacacnet.org/ppy

T# - Preconference Seminars | A-G# - General Educational Breakout | L# - Learning Lounge | TL# - Tech Lab 17 THURSDAY | SEPT. 22

7 a .m . – 7 p .m . Registration Exhibit Hall C

7 a .m . – 7 p .m . Imagine End of the Day 5K Run/Walk Registration and Packet Pickup Exhibit Hall C NACAC’s End of the Day 5K Run/Walk event benefits NACAC’s Imagine Fund . If you have already registered, pick up your materials 7 a m. . – 7 p .m . on Thursday, and 7 a .m . – 1 p .m . on Friday . Those who still need to register can do so at the packet pickup kiosk . Start Time/Date: 6:30 p .m . on Friday, Sept . 23 Race Start: Genoa Park Buses run to Genoa Park on three routes continuously, 5:30 p .m . - 8:30 p .m . Route 1 - OSU hotels: Fairfield Inn & Suites, Hampton Inn & Suites, Hilton Garden Inn, Holiday Inn Express & Suites, Red Roof, and Staybridge Suites . Route 2 - Renaissance, the Sheraton, and the Westin . Route 3 - Convention Center Connector East; all hotels not listed above should walk to this location . Route 4 - Courtyard by Marriott Columbus Airport and the Columbus Airport Marriott .

SPECIAL INTEREST GROUP (SIG) MEETINGS 8:30 a m. . – 9:30 a .m . Performing Arts SIG - Short North A Universal College Application SIG - C221 Additional SIG meetings take place on Friday, 12:15 p .m . – 1:15 p .m . and Saturday, 1:15 p .m . – 2:15 p .m . See pages 65 and 105 .

STANDING COMMITTEE/COUNTERPARTS MEETINGS 8 a .m . – 10:30 a .m . Professional Development Counterparts Hyatt Regency – Taft D Admission Practices Committee Ohio Center B 8:30 a m. . – 10:30 a .m . National College Fair Counterparts Ohio Center A 18 www.nacacconference.org | #nacac16 THURSDAY | SEPT. 22

STANDING COMMITTEE/COUNTERPARTS MEETINGS 8 a .m . – 1 p .m . Affiliate Executive Assistants Hilton – Edna Boies Hopkins 8:30 a m. . – 11:30 a .m . Communications Counterparts Hilton – Elijah Pierce B Finance Counterparts Hilton – Elijah Pierce A Inclusion, Access, Success Counterparts Hyatt Regency – Taft C Member Relations Committee and Counterparts Hilton - Emerson Burkhart B Student Athlete Advisory Committee Hilton - Edward Parker Hayden 10 a .m . – 11 a .m . Governance and Nominating Committee Hyatt Regency - Franklin A 10 a .m . – 11:30 a .m . Transfer Advisory Committee Ohio Center C Admission Practices Counterparts Ohio Center B 10:30 a .m . – 11:30 a .m . National College Fairs Committee Ohio Center A

PRECONFERENCE SEMINARS 8:30 a m. . – 11:30 a .m . T301. Tools of the Trade C113 Designed to accelerate skill development and heighten knowledge about college admission, this workshop augments the skills of new or nearly-new secondary school counselors with strategies, best practices, and effective counseling techniques to help them guide students through the college admission process . Topics include: creating the ideal counseling office, writing letters of recommendation, mock admission exercises, The Common Application, summer enrichment programs, the financial aid process, and scholarship search . John Serafine, Fairport High School, NY

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8:30 a m. . – 11:30 a .m . T302. Swimming with the Sharks - A Sequel Short North B This seminar offers a candid presentation on the intricacies of the changing admission playing field and seeks to enhance counselor understanding of the complexities in the admission process . As never before, fewer students are attending their top choice school . Economic considerations are becoming a bigger factor in their college decisions, alternative admission options loom, and testing is changing . Holistic reviews not only look for academic/extracurricular performance but also try to interpret students’ personalities and the value to the campus communities . As the higher education landscape changes and student demographics shift, there is a growing consensus that we need to challenge our universities to prove their value . David Prutow, College Goals, HI

T303. CRM Implementation: Insights and Best Practices C223 Implementing a new CRM is an exciting journey that requires collaboration across campus as well as strong leadership . This session provides helpful insights for institutions at different stages of the CRM process, including making the case for the investment in CRM, selecting and purchasing the right solution, implementing CRM successfully, and effectively utilizing a system to achieve your enrollment management and communication goals . Hear directly from higher education users about lessons learned, ranging from how to develop a high-quality request for proposal to ensuring you capture key data elements . Aaron Mahl, Scannell & Kurz, NY Tonishea Jackson, Indiana University - Purdue University Fort Wayne Mateo Remsburg, University of Utah

20 www.nacacconference.org | #nacac16 THURSDAY | SEPT. 22

8:30 a m. . – 11:30 a .m . T304. Leadership Training: GALLUP® Strengths Development for Admission Leadership C110 Intended for admission leadership—directors, deans, chief enrollment officers, and their management teams—this workshop explores the talents of participants, giving them a greater understanding of their strengths . The second half of the workshop focuses on cultivating teamwork and using GALLUP® Strengths for talent development, employee retention, and greater productivity and purpose . Attendees must complete GALLUP® StrengthsFinder 2 0. prior to the workshop to discuss their personalized Signature Themes Report and their Strengths Insight Report . Workshop objectives include self-awareness (achievement through strengths, talents in action, talent mapping, understanding barrier labels) and performance management (talent identification, employee engagement, team strengths grid) . Sarah Engel, Regis University, CO

T305. Mindfulness for College Admission Professionals C210 The brains of college admission professionals, much like those of developing teenagers, can be restructured to reduce stress, improve confidence, and establish resilience through the science and practice of mindfulness . This experiential workshop addresses the neuroscience of mindfulness, how to incorporate mindfulness practices for yourself and your students, and how a lack of self-care can impact, impair, and affect your work with students and parents . Learn how integrating mindfulness in your work can give you the opportunity to engage with your inner counselor and make choices that are socially, psychologically, and physically sound . The vision for this session is to prepare participants to fully participate in the NACAC conference with awareness, presence, and vitality . Natalie Bitton, Lycée Français de San Francisco, CA

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8:30 a m. . – 11:30 a .m . T306. Five College Essay Questions Every Counselor Should Be Able to Help Their Students Answer Union Station A What should I write my essay about? Outline it? Revise it? This session provides 157 specific, concrete resources for answering students’ most pressing essay questions . Learn about innovative strategies to help students add emotional layers and complexity to surface-level essays . Ethan Sawyer, College Essay Guy, CA

T307. Partnerships, Collaborations, and Alliances: Leveraging Recruit- ing Relationships for Effective International Student Enrollment C222 At the core of any international recruitment strategy are relationship-based partnerships, collaborations, and alliances . Explore a range of these relationship-based partnerships, including overseas recruitment agencies, pathway and English language providers, strategic institutional links, paid services, and more . Learn and discuss how effective selection and management of these recruitment relationships can help you enroll a geographic mix of best-fit international students and ensure robust representation across various academic programs and majors . Jennifer Wright, American International Recruitment Council, MD Ian Cann, ICEF USA, International Consultants for Education and Fairs, Germany Krista Northup, Cambridge Education Group, United Kingdom Thomas Griffin, North Carolina State University Ronald Cushing, University of Cincinnati, OH

NEW at next year’s conference in Boston! Fundamentals of Recruiting and Counseling International Students This preconference forum gives high school counselors and admission officers skills to recruit, counsel, and advise international students, and enhance professional networks. Topics include foreign credentials, visa regulation basics, and financial aid. For more information, contact [email protected].

22 www.nacacconference.org | #nacac16 THURSDAY | SEPT. 22

8:30 a m. . – 11:30 a .m . T308. Counseling Across the Waters: Working for International Student Success in the US Admission Process C213 With the number of international student applications to the US increasing, this session outlines best practices and proven methods of helping students complete applications to US universities, including assisting overseas secondary school counselors in understanding nuances of US applications and how universities evaluate these applications . Explore how US campuses can facilitate and prepare for increased enrollments, orientation methods, student services, campus life, and student expectations, and the role overseas counseling staff play in preparing students for a US campus experience . Lin Larson, University of California – Berkeley Sam Fleischmann, Hong Kong International School, China Becky Konowicz, Santa Clara University, CA Anne Corriveau, Boston University, MA Michelle Duschang, Hisar School, Turkey Rhonda Leshman, Director of University and Career Counseling, YK Pao School, China

T309. Financial Aid: The Basics and Beyond E160A As professionals assisting students in the transition from high school to college, we understand the basics of the college admission process . What often remains a mystery is the financial aid process . Join us for an engaging and interactive seminar that covers the basics of financial aid, recent changes to FAFSA for 2017–2018, and an in-depth case study exercise that showcases financial aid packaging and deciphering award letters . Bring your questions, concerns, and ideas for improvement . Brent Shock, Miami University, OH David Gelinas, Davidson College, NC Dr . Lisa G . Blazer, University of Texas – San Antonio

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8:30 a m. . – 11:30 a .m . T310. The Trend Toward Gap Years: An Idea Whose Time Has Come E170 The focus of this session is to provide current and emerging data on the outcomes for gap year students, both academic and otherwise, how best to advise students and parents interested in this option, and how the gap year experience can improve college success . We discuss outcomes, both personal and institutional, share guidelines for locating and vetting programs, and provide information on financial aid and low-cost program resources . We also demonstrate some of the ways in which gap year graduates are better prepared for college, including ideas for how to leverage their experiences to benefit their campus community . Ethan Knight, American Gap Association, OR Robert Clagett, St . Stephen’s Episcopal School, TX Christine Abrahams, Hopewell Valley Regional School District, NJ Bill Fitzsimmons, Harvard University, MA Jessye Crowe-Rothstein, Tufts University, MA Jane Sarouhan, Center for Interim Programs, MA

PRECONFERENCE WORKSHOPS 8:30 a m. . – 12 p .m . Admission Middle Management Institute (AMMI) ($) Sponsored by: Hyatt Regency – Harrison

Sponsored by: Chief Enrollment Officers’ Forum (CHIEF) ($) Hyatt Regency – Harding

Directing a Dynamic College Counseling Program (Directing) ($) Hyatt Regency – Garfield

10 a .m . – 1 p .m . Exhibit Hall Grand Opening Exhibit Hall D Meet representatives from over 200 companies that provide products, programs, and services of interest to counseling and admission professionals . Search for details on companies on the NACAC Conference App . On the floor, exhibitors using lead retrieval scanners can scan the large barcode on your badge to electronically transmit your contact information to their databases . Join us for the Ribbon Cutting ceremony at 10 a .m . Refreshments are available for purchase . 24 www.nacacconference.org | #nacac16 THURSDAY | SEPT. 22

10:15 a .m . – 10:45 a .m . LL1. Location-Based Enrollment Marketing Exhibit Hall D – LEARN Booth Location-based digital targeting has advanced significantly in the past year, and reaching audiences by their specific geography, device activity, and building location is becoming part of a well-layered digital strategy . Specific to recruitment marketing, these tactics can be especially impactful as they enable you to reach feeder schools, businesses, hospitals, events, fairs, and more to market your programs . In this session, we review geo-fencing, geo-targeting, and rooftop IP targeting . In addition to the basics, through a recruitment lens, we also walk through the when and where of using each tactic, depending on your audience and goals . Melissa Rekos, Carnegie Communications, MA Tina Yahiaoui, Carnegie Communications, MA

10:30 a .m . – 11:15 a .m . EP1. British Council – Introduction to Studying in the UK Exhibit Hall D – LEARN Booth Learn about full-degree study opportunities in the UK . Explore the UK’s application system (UCAS), academic culture, and student life . Discover how to best advise American students who may be good fits for the UK . Qu Ting Zheng, British Council, NY Catherine Sinclair, British Council, NY

10:30 a .m . – 11:30 p .m . First-Timers’ Orientation Battelle South Join NACAC’s Professional Development Committee and a few 2015 First Timers to kick start your #NACAC16 experience . In this session, hear firsthand tips for taking advantage of the various networking and educational opportunities, including “Meet Your Match ”. There might even be a chance to win one pretty awesome prize . Partner up with other first-timers and grab lunch in the exhibit hall before the Opening General Session at 1 p .m .

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11 a .m . – 11:30 a .m . LL2. Traffic is Vanity; Conversions are Sanity Exhibit Hall D – LEARN Booth Learn how to maximize conversions and shape the talent pool through video and the correct use of dedicated conversion platforms . Find out how to re-energize your students’ interest in the college search process by using video as a strategy . Find out how Gen Z’s low attention span makes it harder for them to engage with text-heavy content on websites . Understand the content digital natives need to ignite their college search . This technology-driven lesson will teach you how to better engage students in the college process using video and video- based platforms . Hank Wells, StudentBridge, GA

11 a .m . – 12:30 p .m . NACAC Past Presidents’ Luncheon (by invitation only) C220

11:15 a .m . – 12:15 p .m . SIG Leader Meeting and Lunch (by invitation only) C221

11:30 a m. . – 12:15 p .m . EP2. CampusLogic, Inc. - Game Changing Award Letters Exhibit Hall D – LEARN Booth Let’s be honest, no matter how much time and effort you’ve put into creating the best award letter for students, the message may be getting lost in translation . And it’s not your fault . Student information systems limit what you can do to make an engaging and informative award letter . In this session, we’ll discuss: • The biggest award letter challenges and how to solve them • How the right technology can simplify award letters for you and your students Join our session and you’ll learn how to create a game-changing award letter that improves enrollment and reduces over-borrowing . Mark McGinnis, CampusLogic, AZ

26 www.nacacconference.org | #nacac16 THURSDAY | SEPT. 22

1 p .m . – 3 p .m . Opening General Session Exhibit Hall E Join NACAC President Phil Trout, Ohio ACAC President Candace Boeninger, and NACAC CEO Joyce Smith to be inspired by the presentation of the Gayle C . Wilson Service to Education, Margaret E . Addis Service to NACAC and Excellence in Education Awards . Keynote Speaker: Patricia McGuire, President, Trinity Washington University, DC Patricia McGuire is a nationally-recognized leader in higher education . An advocate for affordable college access, she — a 1974 Trinity grad — often speaks about her own path to postsecondary education . “Full- tuition scholarship was the only way my family could have afforded to send me,” she said upon receiving the Theodore M . Hesburgh Award for Leadership Excellence . “I’ve been paying back ever since ”. McGuire transformed Trinity from an institution on the brink to a thriving university that provides innovative education to students of color, low-income students, and their local community . She has won national attention for her commitment to education as a path to economic security, as well as her tireless advocacy for educational access . McGuire is paying it forward to NACAC! We are saving you a seat with your fellow affiliate members, so keep an eye out for your affiliate sign . Make sure to get there on time or you could miss something great . The first Meet Your Match Grand Prize (a complimentary 2017 National 123 Conference registration) will be awarded, so be sure to find a match early and visit NACAC Booth 333 or Common App booth 627 before 12:45 p .m .!

3 p .m . – 8 p .m . Exhibit Hall Open Exhibit Hall D

3:15 p .m . – 3:45 p .m . LL3. Engaging High Schools Through Gamification and Change Leadership Exhibit Hall D - LEARN Booth Transition and change are difficult for high school students . Current college recruiting methods do not engage students in exploration of all options . Using a gamified approach to college exploration and Prosci’s ADKAR method, students will engage . Carl Repp, ChatterHigh Communications, Inc ., WA

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3:15 p .m . – 4 p .m . EP3. US Army – Army Education as a Pathway to Students’ Success Hall D – LEARN Booth The US Army offers students the opportunity to gain valuable experience that will help them excel in college and beyond, and provides multiple education pathways for students pursuing a postsecondary education . Importantly, students who wish to attend college while in the Army have the option to do so, whether they enter the Army as an enlisted soldier or as an officer . They also have the choice of serving as a full-time active duty soldier or as a member of the Army Reserve . Regardless of their path, the Army motivates, educates, trains, and develops today’s youth to be leaders, decision- makers and citizen-sponsors . An Army speaker discusses the various education pathways and benefits available to US Army soldiers . Two US Army Representatives

A EDUCATIONAL SESSIONS 3:15 p .m . – 4:30 p .m . A1. The Relationship Dynamic: How Prospective Students Form a Relationship with Your College, and Why it Matters in Your Ability to Grow and Control Enrollment Battelle A A national study uncovered how, and with whom, college-bound students form relationships with at colleges they consider attending . It also revealed how students define a relationship, relationship- building factors, the power of relationships in college selection, and hidden opportunities and land mines that make or break a relationship . Attendees gain better understanding about environments where relationships are created, the creators of these relationships, points in recruiting when relationships form, and how a relationship with a student can be leveraged to form more . Robert Longmire, Longmire and Company, Inc ., KS Jeffrey Fuller, University of Houston, TX

28 www.nacacconference.org | #nacac16 THURSDAY | SEPT. 22

3:15 p .m . – 4:30 p .m . A2. How America Pays for College 2016: What Counselors Need to Know C210 How does the typical American undergraduate finance their education? Delve into results from How America Pays for College, an annual study from Sallie Mae . The study provides information about the various resources—including savings, scholarships, grants, and loans—that families use to finance higher education . It also examines attitudes students and families have about attending and paying for college . Examine top findings from the 2016 study and learn how to integrate information about funding sources into the counseling process . Share your thoughts during an interactive discussion and participate in a live polling exercise . Julie Nelson, Xavier University, OH Kate Simmons, Brewster High School, NY Scott Van Loo, Ashland University, OH Liz Robinson, Sallie Mae, DE Marie O’Malley, Sallie Mae, DE

A3. Beyond the Obvious: Shaping the College List Battelle B Learn information and strategies to use in small and large groups and individually with high school students to help them reflect upon their goals, aspirations, and talents, as they use research to develop their final list of colleges . Resources for research and exploration will be provided, as well as information to share with parents about the realities, opportunities, and importance of looking beyond the obvious . Katy Murphy, Bellarmine College Prep, CA Peggy Hock, Saint Lawrence Academy, CA Maria Furtado, Colleges That Change Lives, FL Tom Fanning, John Carroll University, OH

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3:15 p .m . – 4:30 p .m . A4. Test Optional Admission: Best Practices, Implications, and Next Steps C110 At the secondary school level, new Common Core standards heightened debate about standardized tests . Meanwhile, over 850 colleges and universities adopted standardized test-optional admission policies . This movement is expected to grow . The panel will share Ithaca College’s (NY) award-winning study conducted in the spirit of NACAC’s 2008 Report of the Commission on the Use of Standardized Testing in Undergraduate Admission and discuss best practices for implementing and assessing the impact of a test-optional policy . The audience will preview Defining Access, a research project that follows the national study, Defining Promise: Standardized Testing Policies in American College and University Admissions . Yuko Mulugetta, Ithaca College, NY Gerard Turbide, Ithaca College, NY Steve Syverson, University of Washington Bothell Ann Marano, Irma L . Rangel Young Women’s Leadership School, TX Eric Maguire, Franklin and Marshall College, PA

A5. From Albania to Zimbabwe – Searching for Best-Fit International Students C113 Higher education institutions around the world are searching for best- fit international students in a highly competitive, global marketplace . There exists a range of services for bringing these students into university application pipelines . Universities from the US, Canada, and Europe share their own strategies for deploying the IB Student Registry, The College Board Student Search Service, and the TOEFL Search Service to enhance their recruitment efforts and offer practical tips on how to efficiently leverage these recruitment services . Marie Vivas, International Baccalaureate Americas Office, MD Ango Mwakisu, Jacobs University, Germany Aaron Andersen, University of British Columbia, Canada Victoria Curtin Imsirovic, University of California – Irvine, CA

30 www.nacacconference.org | #nacac16 THURSDAY | SEPT. 22

3:15 p .m . – 4:30 p .m . A6. A CONVERSATION WITH: David Coleman, President and CEO, The College Board Batelle South Join David Coleman for conversation about the new SAT and the impact of free world-class practice tools through Khan Academy and The College Board . He addresses successes and lessons learned during the redesign and launch of the new SAT, and he previews upcoming College Board initiatives . This session includes an open question and answer session on the work of The College Board and other critical issues for students and educators . David Coleman, The College Board, NY

A7. It Isn’t Your Imagination: Rapid Societal Shifts are Changing the World of Colleges and Universities C213 If you think this year’s college landscape is unusual, you’re right . Colleges and universities are responding to unprecedented challenges to their reputations, missions, values, and relationships . Enrollment professionals must pivot quickly to address rapid changes in the public’s view of higher education . Hear results from new research on university reputation and communication trends that will illuminate some of the seismic shifts and what they mean for parents, students, and institutions . Julia Weede, Education Sector Leader, Edelman, DC

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3:15 p .m . – 4:30 p .m . A8. College Matriculation and Degree Attainment for Young Men of Color C220 Ensuring future global competitiveness of the US cannot be met without participation of our nation’s young men of color . Young Men of Color (YMC) and the Young Scholars Program (YSP) have had success with this demographic . This session will show how changes made in a school district through an in-school program for YMC have improved the college-going process; how YSP built institutional partnerships where the university accepts accountability for YMC’s recruitment, retention, academic success, engagement, and movement toward degree attainment; and how this is all being accomplished without additional university funding or personnel . Participants will leave with tools to support YMC in their quest for college success . Jacqueline Rushing, Young Scholars Program, CA Sharon Cruz-McKinney, University of La Verne, CA Yecenia Campos, El Cerrito High School, CA Jerome Offord, Lincoln University, MO

A9. What National Transfer Trends Mean for Access, Admission, and Success C223 Nearly 40 percent of college students attend more than one institution . How can you help them identify successful pathways? What kinds of transfer-in paths make sense for the students you seek? Explore the latest research on student enrollment patterns and related implications from the National Student Clearinghouse . Doug Shapiro, National Student Clearinghouse Research Center, VA

32 www.nacacconference.org | #nacac16 THURSDAY | SEPT. 22

3:15 p .m . – 4:30 p .m . A10. NACAC’s Statement of Principles of Good Practice: Considering Change in Changing Times E160 NACAC’s Statement of Principles of Good Practice (SPGP) represents our core values, membership agreements, and ethical and professional standards . A Steering Committee on Admission Practices plans to revise this document based on what is core to our work in a changing educational environment, so we can protect the best interests of an increasingly diverse student body and honor institutional priorities . Join this open forum to address professional practices, international and transfer student issues, and the changing marketplace . Share your perspective about how the association can play a crucial role in the lives of counselors, schools, enrollment professionals—and the students they serve . Todd Rinehart, University of Denver, CO Ffiona Rees, University of California- Los Angeles, CA Louis Hirsh, Louis Hirsh Consulting, DE Ralph Figeroa, Albuquerque Academy, NM Youlonda Copeland-Morgan, University of California - Los Angeles ., CA Michele Brown, Oakton Community College, IL

A11. Strengthening College/CBO Partnerships to Improve the Admission Process for First-Gen and Underrepresented Students E170 Meaningful connections between community-based organizations and college admission offices are vital to improving access for first- generation and underrepresented students . In the summer of 2015, College Greenlight surveyed and conducted interviews with college admission representatives and CBO staff to identify information gaps and ways to improve connections . In this session, presented in conjunction with University of Chicago and College Possible, College Greenlight presents its findings and provides recommendations to help colleges and CBOs work more effectively and collaboratively on college access, improving matching, and effectively recruiting first- generation students . Tisleen Singh, College Greenlight, IL Veronica Hauad, University of Chicago, IL Jillian Hiscock, College Possible, MN Jonathan April, College Greenlight, IL

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3:15 p .m . – 4:30 p .m . A12. How Numbers Are Used (and Misused) in the Admission Process Short North A Two veteran high school counselors and one veteran independent counselor—all with extensive experience on the admission side—join one of college admissions’ foremost statistics gurus for an overview of how numbers are used in admission and marketing . Gain a clearer sense of how to navigate the mountains of information your students and families face so their expectations match reality . This session also focuses on how to help high school students and their families develop a better sense of the admission landscape so they can create smarter and more balanced college lists . Arun Ponnusamy, Collegewise, CA Marie Bigham, Isidore Newman School, LA Jon Boeckenstedt, DePaul University, IL Steve Frappier, The Westminster Schools, GA

A13. FEATURED SPEAKER: Jeff Selingo — Launching from College: The Sprinters, Wanderers, and Stragglers Short North B It’s not good enough anymore to simply gain admission to college and then roll into the workplace . How you go to college determines how well you launch into the job market . Based on research from a new book and a national survey of twentysomethings, learn the three ways today’s graduates launch from college and how their experiences, where they go to college, and their academic and financial backgrounds come to shape their careers . Gain insight into how young adults can better navigate the route into the ever-changing world of work . And discover the fundamental experiences that shape success in the job market; the skills that prove most helpful; and why some students prosper, while others fail . Selingo will sign his book, There Is Life After College, immediately after his session at the NACAC Bookstore in Hall C . Jeffrey Selingo, The Washington Post, DC

34 www.nacacconference.org | #nacac16 THURSDAY | SEPT. 22

3:15 p .m . – 4:30 p .m . A14. Challenging Your Lens: Training Admission Readers for a Changing Demographic Union Station A Admission readers are tasked with the important responsibility of evaluating applicants while keeping in mind a student’s context . In order to do the job well, admission readers need to constantly examine their understanding of the cultural, social, economic, and national experiences of applicants . Through three distinct examples, participants will gain strategies and models to train admission readers to better understand the context and complexities of diverse applicants at various types of institutions . Ashley Pallie, Pomona College, CA Lauren Avalos, Massachusetts Institute of Technology Vern Granger, The Ohio State University

A15. Recruiting and Serving the Self-Service Generation Union Station C Today’s college-bound students are unlike any group . With the advent of digital search tools, application portals, social media, and admitted student groups; students are accustomed to made-to-order information . With an endless array of tools and resources, it can be difficult for enrollment managers to focus on the long-range plan . Marshall University and Virginia Tech, leveraging data from Chegg, have connected the dots between students exploring options and the admission recruitment team tasked with helping them find the best fit . Additionally, this session shares firsthand experiences of building a student-centric recruitment model . Mildred Johnson, Virginia Polytechnic Institute and State University Gil Rogers, CHEGG, CA Beth Wolfe, Marshall University, WV

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3:15 p .m . – 4:30 p .m . TL1. Predicting Student Paths through Posts: The Impact of Social Media in the College Admission and Scholarship Process Exhibit Hall D – Tech Lab How are your students being evaluated for admission and scholarship consideration? Recent studies suggest 40 percent of admission officers use some form of online research to make decisions about applicants . This session explores social identity, implications of virtual activity, and counseling students on how to strengthen their opportunities through responsible use of social media outlets . Learn new trends in social media, enjoy some of the best social media “fails,” understand privacy settings, and explore interesting new ways students can create a positive brand while marketing themselves to institutions . Brandon Chambers, assistant men’s basketball coach at Marymount University (VA), said it best: “Never let a 140- character tweet cost you a $140,000 scholarship ”. Tye Mortensen, Northern Kentucky University Lauren Mohr, Northern Kentucky University Alex Lytle, Northern Kentucky University

4 p .m . – 4:30 p .m . LL4. Tearing Down Silos to Improve Customer Service: Lessons in CRM Implementation for Admission, Orientation, Financial Aid, Student Accounts, and Records Exhibit Hall D - LEARN Booth Learn how a CRM system can help your institution tear down silos and better serve students . In a competitive marketplace, students and their families expect exceptional treatment as customers . In addition to integrating efforts to improve customer service, CRM systems can provide much needed data on how institutional policies and processes affect student behaviors and attitudes . Explore lessons learned in CRM implementation at Northern Arizona University . The institution’s Student Solutions Center is responsible for servicing calls at all points of the student lifecycle for the offices of admission and orientation, scholarships and financial aid, the registrar, and student accounts . Erik Johnson, Northern Arizona University Emily Schlittenhart, Northern Arizona University

36 www.nacacconference.org | #nacac16 THURSDAY | SEPT. 22

4:15 p .m . – 5 p .m . EP4. Guidebook – Expanding Your Reach: A Case Study in Campus Tour Mobile Tech Exhibit Hall D – LEARN Booth Seventy-five percent of high school seniors say they have taken a self- guided tour of a college campus without ever contacting the admission office . For many schools, this could amount to hundreds—or even thousands—of missed touchpoints every year . Is there a way to capture those students while involving them in your recruitment message as you would in person? With the combined research of Guidebook and the beta implementation of a mobile campus tour by UO, get an unprecedented inside look at how a new mobile communication tool for admission teams was developed and gain insight on its possible recruitment implications . Joey Ziminsky, Guidebook EDU, Guidebook, Inc

SUMMER ACADEMY ON-DEMAND www.nacacnet.org/summeracademy

NACAC’s summer academy webinar series provides free professional development for NACAC members from late-May through early-September, but is also available at a low cost for nonmembers. All webinars run for one hour and can now be accessed on-demand. Summer Academy webinars are eligible for Continuing Education Clock Hours. Some topics include: • Ethics and the Early FAFSA • Set Up for Success: Education Benefits through the US Army Reserve • Learn, Explore, Grow, Focus, Apply: The Common Application and the Path to College Enrollment • Shared Responsibility for Advising Dual and Concurrent Enrollment Students • International Baccalaureate Diploma Programme: Essentials for Counselors

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AFFILIATE MEMBERSHIP MEETINGS 4:45 p .m . – 6:15 p .m . Dakota ACAC - Hyatt Regency - Harding Great Plains ACAC - Barley’s Brewcadia, 467 North High Street Hawaii ACAC – Hyatt Regency - Grant Illinois ACAC – E160 Indiana ACAC – C223 International ACAC – Union Station A Iowa ACAC – Hyatt Regency – Garfield Kentucky ACAC – Park Street Tavern, 501 Park Street Michigan ACAC – E170 Minnesota ACAC – C113 Missouri ACAC – Hyatt Regency - McKinley New England ACAC – Union Station B New Jersey ACAC – Hyatt Regency - Hayes New York State ACAC – Battelle A Ohio ACAC – C210 Pacific Northwest ACAC – C213 Pennsylvania ACAC – Union Station C Potomac and Chesapeake ACAC - Short North B Rocky Mountain ACAC – Battelle B Southern ACAC – Short North A Texas ACAC – C110 Western ACAC – Battelle South Wisconsin ACAC – Hyatt Regency - Harrison

38 www.nacacconference.org | #nacac16 THURSDAY | SEPT. 22

5:15 p .m . – 6 p .m . EP5. Unigo - The Web Is Your Friend! Exhibit Hall D - LEARN Booth The web has become the go to destination for students and parents during the college decision process . Learn how to effectively leverage these tools, data insights and digital environments to optimize the enrollment marketing and management process . Brad McMahon, Unigo, OR Michael Beattie, Unigo, CA

6:30 p .m . – 8 p .m . Welcome Reception Sponsored by: Exhibit Hall D Join us for the opportunity to network, meet with old friends and make new ones while experiencing the individuality of Columbus and true game-day spirit . Talk with exhibitors in a more relaxed setting and enjoy fare and beverages unique to Ohio .

7:30 p .m . NACAC Booth – Meet Your Match Grand Prize Drawing 123 Exhibit Hall D, Booth 333 2017 Boston National Conference Package (including registration, travel and accommodations)! Sponsored by The Common Application .

8 p .m . – 12 a .m . Non–NACAC sponsored receptions/events See conference app for details .

Check out NACAC’s Directory of College Access and Success Programs, including descriptions and contact information for hundreds of college access programs, charter school networks, local education foundations, and community based organizations that are helping underserved students become college-ready.

Visit NACAC for the information you need: casp.nacacnet.org

T# - Preconference Seminars | A-G# - General Educational Breakout | L# - Learning Lounge | TL# - Tech Lab 39 SPECIAL INTEREST GROUPS (SIGs) SIGs support NACAC’s diversity by offering “micro” communities within the association where you and your colleagues can network about what’s important to you. Add remarkable value to your membership experience— share knowledge, interests, and goals with those who are similarly passionate about serving students.

NACAC offers many Special Interest Groups that address a variety of member, institutional, and demographic issues you encounter daily. Join us for our meetings:

Thursday, September 22 | 8:30 a.m. – 9:30 a.m. GLBTQ and Allies SIG - Battelle B Performing Arts SIG - Short North A Independent Educational Consultants SIG - Universal College Application SIG - C221 Union Station C Jewish Schools and Jewish Students SIG - Union Station A Friday, September 23 | 12:15 p.m. – 1:15 p.m. Latino/Hispanic SIG - Union Station B Active Retired SIG - Max and Erma’s Restaurant at 55 E Nationwide Blvd Public Charter Schools SIG - E160 African American SIG - Union Station B Public School Counselors SIG - C213 Alumni Representatives SIG - Battelle A Regional Admission Counselors SIG - Battelle South Asian/Pacific Islander SIG - C113 Young Admission Deans and Directors SIG - C110 Christian Fellowship SIG - Short North B College Admission Counseling Graduate Saturday, September 24 | 1:15 p.m. – 2:15 p.m. Coursework SIG - E170 Catholic Educators SIG - E170 Community Colleges SIG - C210 Community-Based Organizations (CBO) SIG – C210 Emerging Admission Professionals SIG - Short North A International Baccalaureate SIG - E160 French Baccalaureate SIG - C223 Native Indigenous Peoples SIG - C113 Private School Counselors SIG - C110 SUPPORT the Imagine Fund at the NACAC National Conference 1. STOP BY THE NACAC BOOTH (333) IN THE EXHIBIT HALL Look for DipJars located at the NACAC booth, and easily make a credit card donation to the Imagine Fund. Donations at the NACAC booth can be made in increments of $5, $15, or $25, or for other amounts, visit www.nacacnet.org/Imagine.

2. NEW! RISE AND SHINE WITH ZUMBA® Come salsa, merengue, and rumba with your fellow conference attendees.

All proceeds benefit the Imagine Fund. Friday When/Where: Fri., Sept. 23 | 6:30 a.m. – 7:30 a.m., in the Battelle Ballroom Cost: $25, water and towels provided Onsite registration in Hall C or add to your registration online

3. REGISTER FOR THE NACAC IMAGINE END OF THE DAY 5K Encouraging camaraderie and friendly competition, registrants can run or walk, participating as an individual or as a member of a team. All proceeds benefit the Imagine Fund. When/Where: Fri., Sept. 23 | 6:30 p.m. – 7:30 p.m., at Genoa Park Cost: Cost $40, T-shirts provided upon check-in, shuttles to race location provided—see page 18 for shuttle instructions. Onsite registration (at the 5K registration desk, until Fri., Sept. 23, 1 p.m.) or online Donate anytime! www.nacacnet.org/Imagine Beacon’s Results Add Up Our distinctive mission focuses on the success of students who learn differently. At Beacon, we have measurable outcomes students and their families can count on: % % % Friday 83.3 83 100 Four-Year Beacon Graduates Beacon Students Graduation Rate Employed or Pursuing with Internships (National Average: Continuing and and/or 59% in Six Years) Graduate Study Work Experience SOURCE: U.S. Dept. of Education

Learn more about the impressive results of our students and graduates at BeaconCollege.edu BEACON AT NACAC VISIT OUR BOOTH #424 Stop by our booth to learn more about Beacon’s outcomes and services — and register to win one of two $500 Disney gift certificates! ATTEND OUR PRESENTATION Am I Ready for College? The Path to College Readiness Friday, September 23 • 2:15 – 3 p.m. • Exhibit Hall College readiness is critical for academic success after high school, particularly for students who learn differently. How can professionals help students and parents evaluate readiness? With input and expertise from professionals nationwide, Beacon College has developed a free assessment tool to begin the conversation. Learn more and receive a complimentary copy.

America’s First Four-Year College for Students with Learning Disabilities, ADHD and Other Learning Differences Leesburg, Florida • One Hour from Orlando

21259 NACAC ad v1.indd 1 7/8/16 10:09 AM FRIDAY | SEPT. 23

FRIDAY, SEPT. 23, 2016 / SCHEDULE-AT-A-GLANCE Events are held in the Greater Columbus Convention Center (GCCC) unless otherwise noted . 6:30 a .m . – 7:30 a .m . Rise and Shine with Zumba® (bring your C2 water bottle) Battelle Ballroom 7 a .m . – 8 a .m . Coffee with Leaders – Join with NACAC leaders to learn C220 how you can get involved at the national and affiliate levels . Continental breakfast provided . 7 a .m . – 1 p .m . Imagine End of the Day 5K Run/Walk Registration and Exhibit Hall C Packet Pickup 7 a .m . – 5 p .m . Registration Exhibit Hall C 7:15 a .m . – 8:15 a .m . NACAC Standing Committee Chairpersons Meeting Hyatt Regency - Union A 8 a m. . – 4 p .m . Exhibit Hall Open Exhibit Hall D 8 a m. . Refreshment Break sponsored by the TalentED Project Exhibit Hall D 8:15 a .m . – 9 a .m . EP6 . ZeeMee – Game Changer: The New Way to Exhibit Hall D – Exhibitor Presentation Connect with Gen Z LEARN Booth 8:30 a .m . – 9 a .m . LL5 . Advising Students Toward Health Professional Exhibit Hall D - Learning Lounge Programs LEARN Booth 8:30 a .m . – 9:45 a .m . B1 . College Readiness, Access, and Success for Low- Battelle A B Educational Sessions Income and First-Generation Students B2 . Higher Education and the Redesigned SAT – New Battelle B Strategies and Learnings B3 . Prior-Prior Year and You: Managing Change and Battelle South Identifying Opportunity B4 . India – An Emerging Market to Recruit Undergradu- C110 ate Students B5 . The Cambridge Student C113 B6 . Uber, Lyft, or CAB? How to Hail a Counselor C210 Advisory Board B7 . Multiple Options for Optimum Results: Effective and C213 Efficient Transfer Pathways B8 . College Admission en Español C223 B9 . The Housing Bubble, The Stock Bubble…The E160 International Bubble? B10 . Pairing, Partnering, and Producing: Develop Ways E170 to Better Prepare Our Students for College-Level Work B11 . National Focus on Highly Selective Schools Short North A

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8:30 a .m . – 9:45 a .m . B12 . Naviance Update: What’s New and Notable for Short North B B Educational Sessions 2016-2017 B13 . Advising NCAA Prospective Student-Athletes Union Station A B14 . Race on Campus Union Station B B15 . Accepting Portfolios for Admission: Lessons from Union Station C Early Adopters 8:30 a .m . – 9:45 a .m . TL2 . Be Smarter Than the Technology: Investing in Staff Exhibit Hall D - Tech Lab to Leverage Technology and Innovate Your Admission Tech Lab Office 9:15 a .m . – 9:45 LL6 . Utilizing Online Tools to Strengthen the K-12 Exhibit Hall D - Learning Lounge Recruitment Pipeline LEARN Booth 9:45 a .m . – 10:15 a .m . EP7 . Parchment: Improving the Admission Process for Exhibit Hall D - Exhibitor Presentation Learners with eTranscripts LEARN Booth 9:45 a .m . - 10 a .m . Access College Fair (ACF) Exhibitor Setup Exhibit Hall D 10 a .m . NACAC Booth – Meet Your Match Prize Drawing Exhibit Hall D - – $100 Columbus Restaurant Gift Card sponsored by Booth 333 The Common Application 10:15 a .m . – 10:45 a .m . LL7 . Considerations for Becoming an International Exhibit Hall D - Learning Lounge School Counselor or Admission Officer LEARN Booth 10:15 a .m . – 11 a .m . EP8 . Liaison – The 2016 Undergraduate Inquiry Re- Exhibit Hall D - Exhibitor Presentation sponse Report LEARN Booth 10:15 a .m . – 11:30 a .m . C1 . Reframing the Discussion on ROI Battelle A C Educational Sessions C2 . FEATURED SPEAKER: Claudio Sanchez, Education Battelle B Correspondent for National Public Radio C3 . Admission Essay 2 0:. Learn How to Think Like A Union Station B Writer to Guide Your Students C4 . Federal Service Academy Application Process C110 C5 . Recruiting Latino Students: Tips, Strategies, and C113 Best Practices C6 . Identifying, Attracting, and Supporting International C210 Students from US High Schools C7 . Women and STEM Fields: A Continuing Conundrum C213 C8 . Underserved Learners: The Condition of College C223 and Career Readiness and Best Practices for Meaningful Impact C9 . Understanding Test-Optional/Test-Required E160 Admission Policies

42 www.nacacconference.org | #nacac16 FRIDAY | SEPT. 23

10:15 a .m . – 11:30 a .m . C10 . #WeAreInThisTogether - Becoming the Best Ally E170 C Educational Sessions for Your LGBTQ Students in the College Search Process C11 . New Regulations Pertaining to Overtime Pay Short North A C12 . When the Parent is More Ambitious Than the Short North B Student C13 . Implications of the Fisher v. University of Texas Union Station A Decision C14 . The FAFSA: What You Need to Know for 2017-18 Battelle South C15 . The Common Application and the Path to College Union Station C Enrollment 10:15 a .m . – 11:30 a .m . TL3 . Run a Counseling Office from Your Mobile Device: Exhibit Hall D - Tech Lab How to Use Social Media and Apps to Engage Tech Lab Your Students 11 a .m . – 11:30 a .m . LL8 . How to Use US/Canadian Funding in Other Exhibit Hall D - Learning Lounge Countries LEARN Booth 11:15 a .m . – 12 p .m . EP9 . Mongoose - Texting in Admission and Its Affect on Exhibit Hall D - Exhibitor Presentation Enrollment Yield LEARN Booth 11:45 a .m . – 1:15 p .m . Access College Fair (ACF) Open Exhibit Hall D 1 p .m . Refreshment Break sponsored by the TalentED Project Exhibit Hall D 11:45 a .m . – 1:15 p .m . Counselors’ Preview Day Luncheon (by invitation only) Battelle Mezzanine sponsored by The College Board 12:15 p .m . – 1 p .m . EP10 . Capture Higher Ed - Recruiting Students at Exhibit Hall D - Exhibitor Presentation Internet Scale and Speed: How Enrollment Management LEARN Booth Meets Data Science 12:15 p .m . – 1:15 p .m . Special Interest Group (SIG) Meetings See page 65 1 p .m . – 2:45 p .m . Counselors’ College Fair (CCF) Setup Exhibit Hall C 1:15 p .m . – 2 p .m . EP 11 . StudentVox - A New Way to Boost Admission Exhibit Hall D - Exhibitor Presentation Yield and Retention LEARN Booth 1:30 p .m . – 2 p .m . LL9 . Using Appreciative Inquiry to Authentically Differ- Exhibit Hall D - Learning Lounge entiate and Focus on Students Most Likely to Thrive at LEARN Booth Your Unique School 1:30 p .m . – 2:45 p .m . D1 . Barriers to Admission at Selective Institutions for Battelle A D Educational Sessions Low-Income Students D2 . Replacing Personal Statements with More Personal- Battelle B ized Questions D3 . The Legal Ramifications of Disclosure Short North B D4 . Reasons to Go Regional: Implementing Regional C110 Admission Officers

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1:30 p .m . – 2:45 p .m . D5 . The Access Triangle: Creating an Effective College, C113 D Educational Sessions High School, and CBO Partnership D6 . College Exploration and Middle School: The Power C220 of the Partnership D7 . A CONVERSATION WITH: Marten Roorda, CEO, ACT, Inc . Battelle South D8 . Times Higher Education Rankings: Shaping C223 Students’ Study Choices D9 . College Readiness and College Success: Developing C210 Noncognitive Assessments for Distinct Outcomes and Populations D10 . Navigating the UK Education System and UCAS E170 Application D11 . Students with Learning Disabilities and Applications Short North A D12 . Recruiting and Retaining Generation Z: Assembling C213 the Pieces for the RIGHT FIT D13 . Help Me Help You: Managing Alumni/Parent E160 Volunteer Recruitment Programs D14 . Test Optional, Required, or Flexible Union Station B D15 . Addressing the Turmoil: Recruitment and College Union Station C Counseling in Uncertain Campus Climates D16 . What Admission Deans Think: Results on Hot Issues Union Station A in the Field 1:30 p .m . – 2:45 p .m . TL4 . Inspire, Inform, and Interact: Using Video to Exhibit Hall D - Tech Lab Increase Engagement Tech Lab 2:15 p .m . – 2:45 p .m . LL10 . Counseling for College Readiness Exhibit Hall D - Learning Lounge LEARN Booth 2:15 p .m . – 3 p .m . EP12 . Beacon College – Am I Ready for College? The Exhibit Hall D - Exhibitor Presentation Path to Student Readiness LEARN Booth 3 p .m . NACAC Booth – Meet Your Match Prize Drawing – Apple Exhibit Hall D – Watch sponsored by The Common Application Booth 333 3:15 p .m . – 5:30 p .m . Counselors’ College Fair (CCF) sponsored by MyUniUni Exhibit Hall C 6:30 p .m . – 7:30 p .m . Imagine End of the Day 5K ($) Benefiting the Genoa Park Imagine Fund 8 p .m . – 12 a .m . Non–NACAC sponsored receptions/events See conference app

44 www.nacacconference.org | #nacac16 FRIDAY | SEPT. 23

6:30 a .m . – 7:30 a .m . Rise and Shine with Zumba® Battelle Ballroom Zumba® fuses international rhythms with easy-to-follow dance moves . This fun and effective fitness class feels more like a night out dancing than a workout at the gym . So come salsa, merengue, and rumba with your fellow conference attendees! All proceeds will benefit the Imagine Fund . All experience levels welcome!

7 a .m . – 8 a m. . Coffee with Leaders – Learn How You Can Get Involved! C220 If you are interested in learning about leadership opportunities within NACAC or your affiliate, join us to discuss the association leadership path . Phil Trout, NACAC President Nancy Beane, NACAC President-elect Jeff Fuller, NACAC Past President Katy Murphy, Chair, Governance and Nominating Committee Brandi Smith, Coordinator of the Affiliate Presidents Council

7 a .m . – 1 p .m . Imagine End of the Day 5K Run/Walk Registration and Packet Pickup Exhibit Hall C

7 a .m . – 5 p .m . Registration Exhibit Hall C

7:15 a .m . – 8:15 a .m . NACAC Standing Committee Chairpersons Meeting (closed meeting) Hyatt Regency – Union A

8 a .m . – 4 p .m . Exhibit Hall Open Exhibit Hall D

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8:15 a .m . – 9 a .m . EP6. ZeeMee – Game Changer: The New Way to Connect with Gen Z Exhibit Hall D – LEARN Booth From 0 to 150+ colleges in less than a year, ZeeMee is revolutionizing the admission process . With students in more than 114 countries, ZeeMee has quickly become the best solution to bring students’ stories to life and connect them in exclusive communities on your campus . With the most unique and compelling analytics on yield, colleges are launching ZeeMee communities to connect their students in a fresh, student-driven way . Join your colleagues for an illuminating panel to discover why colleges and universities across the country are choosing to partner with ZeeMee . Greg Zaiser, Elon University, NC; Mildred Johnson, Virginia Polytechnic Institute and State University; Jeff Schiffman, Tulane University, LA; Heath Einstein, Texas Christian University; Darryl Isom, Morehouse College, GA; Adam Metcalf, ZeeMee, CA ; Juan Jaysingh, ZeeMee, CA

8:30 a m. . – 9 a .m . LL5. Advising Students Toward Health Professional Programs Exhibit Hall D - LEARN Booth Advising students enrolling in a health professional program requires specialized knowledge and a true partnership among high school counselors, admission counselors, and the program . Learn more about how to work together to ensure these students reach their professional school goals . Jeremy Turkall, University of South Florida College of Pharmacy

B EDUCATIONAL SESSIONS 8:30 a m. . – 9:45 a .m . B1. College Readiness, Access, and Success for Low-Income and First-Generation Students Battelle A With 50 percent of public school children in the US living in poverty and lower rates of enrollment of low-income students in college, professionals in the field of college access must devise strategies to overcome the growing inequities in education . This session explores strategies for college readiness, access, and success by analyzing the current demographics and statistics, assessing the needs of the population, and sharing best practices to serve as exemplars for secondary schools, community-based organizations, and colleges and universities . Michelle Curtis-Bailey, Stony Brook University, NY; Marissa Guijarro, Suffern High School, NY; Ann Herbener, Papillion La-Vista High School, NE; Brian Swann, Carleton College, MN 46 www.nacacconference.org | #nacac16 FRIDAY | SEPT. 23

8:30 a m. . – 9:45 a .m . B2. Higher Education and the Redesigned SAT – New Strategies and Learnings Battelle B The College Board’s redesigned SAT has been in place since March, and colleges have received scores since May . Join the College Board for a multifaceted discussion on the SAT with topics including using assessments in predictive models; concordance and implementation; techniques for reporting; and ongoing implications for enrollment strategies . Additionally, participants will learn about the results from national studies and how the data can be used in institutional research . Finally, there will be an interactive conversation on how to leverage section, test, subscores, and cross test scores in enrollment operations . Jack Buckley, The College Board, DC Pamela Horne, Purdue University, IN Martha Pitts, The College Board, OR

B3. Prior-Prior Year and You: Managing Change and Identifying Opportunity Battelle South After NACAC’s 2016 National Conference, Prior-Prior Year (PPY) filing of the FAFSA goes into effect . This action moves the filing time frame up three months and creates a new dynamic for colleges in conveying price earlier in the admission cycle . Cegment conducted a proprietary survey of thousands of admission, enrollment, and financial aid professionals . A panel of admission professionals will discuss the survey results, share their insight, and engage the audience in an open discussion of best practices as they relate to PPY . John Ambrose, Michigan State University, MI Brent Benner, University of Tampa, FL Chris Lucier, University of Delaware, DE Matt Summer, Cegment, Inc ., MA

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8:30 a m. . – 9:45 a .m . B4. India – An Emerging Market to Recruit Undergraduate Students C110 India continues to hold the second position after China in sending international students to US campuses since 2009—traditionally a graduate market . Open Door’s recent statistics indicate India is one of the top five countries that sends undergraduate students and among the top 15 countries in sending students to US community colleges . Learn more about the profile of Indian students and recent trends . This session is useful for professionals who are involved in international recruitment but may not have adequate knowledge on how to tap such a large and complex market of both graduate and undergraduate students . Ellen Driscoll, Suffolk University, MA Lisa Przekop, University of California – Santa Barbara, CA Sudarshan Saha, United States – India Educational Foundation, India Steven Shaw, State University of New York at Buffalo, NY

B5. The Cambridge Student C113 Cambridge International Examinations is the world’s largest provider of grades 9–12 international education . This session shares what you need to know to recruit these students, including the curriculum and assessments (O-level, IGCSE, AS, and A-level), and official documentation and results services . Hear how high school students have responded to the Global Perspectives and Research program and Columbia University (NY) and the University of California system’s perspectives on how the Cambridge curriculum has prepared their students for success (including admission and transfer policies for Cambridge IGCSE, O-level, AS, A-Level, and the AICE diploma) . Vera Bagnyuk, Cambridge International Examinations, NY Erika Fosgreen, Imagine Prep, AZ Stephen Handel, University of California Office of the President Jessica Marinaccio, Columbia University, NY

48 www.nacacconference.org | #nacac16 FRIDAY | SEPT. 23

8:30 a m. . – 9:45 a .m . B6. Uber, Lyft, or CAB? How to Hail a Counselor Advisory Board C210 Learn how Counselor Advisory Boards (CABs) are value-added propositions for both sides of the desk . CABs offer school counselors an in-depth view of an institution and assist counselors in introducing the college or university to students for whom it may be a good fit . Colleges gain insight about the efficacy of programs, campus initiatives, and marketing messages, while receiving direct feedback about the students they hope to attract . Admission colleagues will hear how to articulate the need for a CAB, determine the budget, select counselors, schedule visit dates/programs, and coordinate with other campus offices . High school counselors will hear about the rewarding takeaways a CAB offers your community . Teri Ann Matsuda, Drexel University, PA Byron Lewis, Southern Methodist University, TX Jonathan Nicholson, Breck School, MN Brad Pochard, Furman University, SC Ann Marie Strauss, Garrison Forest School, MD

B7. Multiple Options for Optimum Results: Effective and Efficient Transfer Pathways C213 Discover what it takes to create effective transfer partnerships between two- and four-year colleges . Learn about student success strategies developed by three Ohio institutions — Cuyahoga Community College, Cleveland State University, and Baldwin Wallace University . Examine dual admission and articulation agreements, and learn about the important role of pre-transfer planning services, including Gradfest events, advising appointments, college tours, and unofficial academic reviews . Take a look at degree completion rates and hear student success stories . Becky Barnes, Cuyahoga Community College, OH Karen Dickerson, Cuyahoga Community College, OH Abby Dohanos, Cuyahoga Community College, OH Joseph Vainner, Cleveland State University, OH Janna Whitaker, Baldwin Wallace University, OH

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8:30 a m. . – 9:45 a .m . B8. College Admission en Español C223 Looking for additional resources to better serve your community? Join an in-depth conversation about the wide array of college admission programming and presentations aimed at Spanish-speakers . Learn from colleagues from across the country and begin to create a network for sharing resources designed to help Spanish-speaking families navigate the college admission process . Alejandra Bonilla, New Roads School, CA Claudia Hernández-Ponce, University of Denver, CO Veronica Leyva, University of Missouri Julio Mata, Miami University, OH Monzerrath Stark, University of Idaho, ID

B9. The Housing Bubble, The Stock Bubble…The International Bubble? E160 Is it realistic to expect international students to keep enrolling and underwriting US university budgets at the same rate? Will changes in the global economy, shifting policies in China and other countries, parental concern over US politics and guns, and competition from European and Asian universities affect international enrollment patterns? Hear from individuals from around the world and examine data, trends, resources, and ideas related to international enrollment management . Share your insights, participate in a Q&A, and debate whether international student enrollment is the next bubble to burst . Kristin Dreazen, Edvice- London, United Kingdom Johanna Fishbein, United World College SE Asia, Singapore Becky Konowicz, Santa Clara University, CA Meghan McHale Dangremond, Tufts University, MA Ffiona Rees, University of California- Los Angeles, CA

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8:30 a m. . – 9:45 a .m . B10. Pairing, Partnering, and Producing: Develop Ways to Better Prepare Our Students for College-Level Work E170 Career- and college-preparedness is a national goal . With roughly 80 percent of high school graduates needing some type of remediation at the college level, it behooves higher education personnel to intervene earlier in order to promote student success . Hear about best practices to support students in their transition from high school to community college and beyond . Learn how colleges can create early intervention programs in high schools, and discover how to build seamless pathways between community colleges and four-year institutions . Take away key strategies for creating successful partnerships and transfer pipelines . Kristen Capezza, Adelphi University, NY David Follick, Nassau Community College- SUNY, NY Julie Marlatt, Parkland College, IL Andre Richburg, Atlantic Cape Community College, NJ

B11. National Focus on Highly Selective Schools Short North A Whether the Harvard report, Turning the Tide, Justice Scalia’s controversial comments about underrepresented students attending ‘lesser’ schools, or the mainstream media coverage of the Coalition for Access, Affordability, and Success, the national conversation on admission tends to focus on a small number of institutions . This session includes representatives from different institutional types, as well as school counselors, who examine this phenomenon, how it affects student perceptions of quality, and whether it is likely to change in the next 20 years . Jon Boeckenstedt, DePaul University, IL David Burge, George Mason University, VA Loyce Engle, Comprehensive College Check, TX Debi Hudson, St . Teresa’s Academy, MO Amy Jarich, University of California – Berkeley, CA

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8:30 a m. . – 9:45 a .m . B12. Naviance Update: What’s New and Notable for 2016-2017 Short North B Join Hobsons leaders as they provide a Naviance year in review, along with a look ahead to next year . Participants receive information about new offerings, as well as updates to current tools within Naviance . Join a question-and-answer period with Hobsons staff and learn more about how Hobsons is working to help students connect learning to life . Patricia Gagnon, Hobsons, VA Susan Hallenbeck, Hobsons, VA Stephen Smith, Hobsons, VA

B13. Advising NCAA Prospective Student-Athletes Union Station A This session addresses aspects of the NCAA initial-eligibility process beyond the basic academic requirements, including rule changes for 2016, recruiting, financial aid, National Letter of Intent, and amateurism . Susan Peal, NCAA, IN Nick Sproull, NCAA, IN Dani Daluisio, The Ohio State University

B14. Race on Campus Union Station B Recently many colleges have made headlines as student protesters question the campus racial climate . In public forums and private conversations, secondary school counselors have expressed concern about recommending these institutions to their increasingly diverse student populations, and college admission officers struggle for ways to address these issues with their prospective student audience . Join our panelists as they discuss the issues, share stories from the ground, and consider best practices for professionals invested in honest conversations about race on both sides of the desk . Marie Bigham, Isidore Newman School, LA Lauren Cook, Jewish Community High School of the Bay, CA Aramis Gutierrez, Rutgers, The State University of New Jersey Colin Lord, Latin School of Chicago, IL Angel Perez, Trinity College, CT

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8:30 a m. . – 9:45 a .m . B15. Accepting Portfolios for Admission: Lessons from Early Adopters Union Station C The portfolio has broadened beyond the arts . Universities now accept media and documents that show the demonstration of skill . They see them not just as a way to better understand applicants, but as an essential part of the transcript . This session provides insight for universities considering using portfolios in admission . Presenters leverage the real world expertise of admission professionals who used portfolios in the admission process . In addition, the session provides perspective to counselors who are increasingly required to provide guidance to applicants preparing portfolios . Daragh Byrne, Carnegie Mellon University, PA Dale Dougherty, Maker Media, Inc ., CA Chris Jagers, Learning Machine, MA Chris Peterson, Massachusetts Institute of Technology, MA Natalie Smolenski, Learning Machine, MA

TL2. Be Smarter Than the Technology: Investing in Staff to Leverage Technology and Innovate Your Admission Office Exhibit Hall D - Tech Lab Technology and data—driving forces of innovation in recruitment and enrollment—are only as effective as the staff managing them . Anyone, from an admission counselor to a vice president, can benefit from strategic planning as it relates to staff portfolios and configuration . Do you or your staff have the right level of technical skill? What does a technical lead do and should your office have one? What considerations related to technology should you make when hiring new staff? How can existing staff members be mentored into functional/technical leaders in the office, and what benefits are in it for them? Discuss options and best practices as you learn to harness the power of technology by investing in the most important resource of all—your staff . Jessica Ricker, Connecticut College E . Whitney Soule, Bowdoin College, ME

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9:15 a .m . – 9:45 a .m . LL6. Utilizing Online Tools to Strengthen the K-12 Recruitment Pipeline Exhibit Hall D - LEARN Booth Learn how data and technology can enhance pre-college outreach efforts and ultimately increase student success . Get an inside look at two marketing and recruitment tools developed by Rutgers University (NJ) . The RU K-12 program directory and the MyRutgersFuture portal connect students to campus by providing access to 1) pre- college programs and events, 2) customizable information about the undergraduate experience, and 3) dynamic feedback from admission staff regarding academic performance . Explore the resources and learn how the tools have been used for data collection, research, and recruitment initiatives . Paul Johnson, Rutgers, The State University of New Jersey Courtney McAnuff, Rutgers, The State University of New Jersey

9:15 a .m . – 10 a .m . EP7. Parchment: Improving the Admission Process for Learners with eTranscripts Exhibit Hall D - LEARN Booth Can sending electronic transcripts really make the admission process faster? For you and your learners? Yes! Not only faster, eTranscripts are more secure, trackable, and re-downloadable! Learners can easily order and track from beginning to end . More than 80 percent of colleges and universities prefer electronic transcripts . For many of them, incoming transcripts and other key documents go directly into their systems, like Slate, Banner, or ImageNow, to get indexed and added to the application record . Bringing records in directly like this improves the accuracy, speed, and ultimately the time it takes to provide admission decisions . Join this session to learn how sending transcripts electronically helps your student’s success . Admission officers learn how less than 10 hours of work can save your staff thousands of overtime hours and achieve same-day-processing . No matter who you are, this is a must-see session to improve admission processing for your learners! Gretchen Hanson, Parchment, AZ

9:45 a .m . – 10:15 a .m . Access College Fair (ACF) Exhibitor Setup Exhibit Hall D

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10 a .m . NACAC Booth – Meet Your Match Prize Drawing – $100 Columbus 123 Restaurant Gift Card sponsored by The Common Application Exhibit Hall D - Booth 333

10:15 a .m . – 10:45 a .m . LL7. Considerations for Becoming an International School Counselor or Admission Officer Exhibit Hall D - LEARN Booth Do you have a passport? Have a passport but it’s full of empty pages? Are you dreaming of international travel and an engaging work environment? International education is booming, and there are many opportunities to live and work abroad . Learn from a counselor who has worked throughout the world about the pros and cons of working in an international market—from job recruiting to considerations in making the transition . Additionally, hear how the experience is viewed when you want to repatriate back to the US after a stint abroad and reenter the job market locally . Kathleen Schultz, NIST International School, Thailand

10:15 a .m . – 11 a .m . EP8. Liaison - The 2016 Undergraduate Inquiry Response Report Exhibit Hall D - LEARN Booth How does YOUR inquiry response stack up? Join this session to learn the results of an inquiry response analysis of over 400 undergraduate programs . Students expect immediate and relevant information across multiple channels . See how you stack up and learn how peer institutions hit the mark . Suzanne Sharp, Liaison, MN Brian Jones, Minnesota State University Mankato

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C EDUCATIONAL SESSIONS 10:15 a .m . – 11:30 a .m . C1. Reframing the Discussion on ROI Battelle A The Journal of College Admission article, “Why College as an Investment is a Lousy Analogy: Reframing the Discussion in a Market- Obsessed Society,” raises some essential questions about core assumptions advocates of “college as an investment” make . Instead of exploring the amount of money students should or should not spend on a college education, we explore the shortcomings of thinking and discussing the benefits of a college education as a return on investment (ROI) . These intangible benefits such as exposure to new modes of thought, access to formal and informal networks, exposure to edited and curated databases of knowledge, and interpersonal and intraprofessional competencies are essential for the success all students and especially underrepresented students . Tara Jabbaar-Gyambrah, University at Buffalo, NY Seneca Vaught, Kennesaw State University, GA

C2. FEATURED SPEAKER: Claudio Sanchez, Education Correspondent for National Public Radio Battelle B Former elementary and middle school teacher Claudio Sanchez is an education correspondent for National Public Radio (NPR) where he focuses on the “three p’s” of education reform: politics, policy, and pedagogy . Sanchez is a native of Nogales, Mexico, and a graduate of Northern Arizona University, with post-baccalaureate studies at the University of Arizona in Tucson . He has received various awards including the Alfred I . duPont-Columbia University Silver Baton, one of broadcasting’s top honors . Sanchez’s remarks center on college access and affordability, federal and state policies aimed at improving equity in US higher education, and the work that remains to ensure that students of all backgrounds have the opportunity to attain a college education . Claudio Sanchez, National Public Radio, DC

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C3. Admission Essay 2.0: Learn How to Think Like A Writer to Guide Your Students Union Station B What can counselors do to help college-bound students find, develop and write meaningful stories that strengthen their application? Learn how to think like a writer . This interactive session, featuring top writing teachers and admission officers who appreciate the art of prose, takes you inside the writing process with simple questions and writing exercises you can share with your students and parents . These experts will share what they look for in an essay followed by learning an approach to the college admission essay writing process to help you help your students take an idea from their mind to the page . Shawn Felton, Cornell University, NY Katie Fretwell, Amherst College, MA Amy Jarich, University of California – Berkeley Kim Lifton, Wow Writing Workshop, MI

C4. Federal Service Academy Application Process C110 Learn more about the elements of the service academy application— including the congressional nomination; academic, physical, and medical requirements for admission; and how the service academies assess athletic, civic, and leadership involvement and moral/ethical issues—and how to assist students with the process . Additionally, discuss alternatives available if a student encounters academic or medical issues that preclude an outright offer of admission, and strategies for gaining admission to a service academy if a student is not accepted on the first try . Resources include summer exploratory opportunities and local community resources . Major Charles Scott, New Mexico Military Institute Patricia Soares, Aspire to College, PA Donna White, Albuquerque Academy, NM

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10:15 a .m . – 11:30 a .m . C5. Recruiting Latino Students: Tips, Strategies, and Best Practices C113 Colleges and universities utilize a variety of techniques to recruit Latino students to their campuses . Learn more about these innovative strategies, what works, and how to assist undocumented students . Aliza Gilbert, Highland Park High School, IL Ann Marano, Irma L . Rangel Young Women’s Leadership School, TX Jessica A . Quintana Hess, Lycoming College, PA

C6. Identifying, Attracting, and Supporting International Students from US High Schools C210 More colleges and universities than ever are actively seeking to attract best-fit international students . This interactive session helps universities discover qualified international students in an unexpected place: within US high schools, often in their backyard . A panel of experts reveal the roots and direction of this trend . They discuss data-based strategies for working with these students and provide practical approaches to making a great match . Higher ed and secondary school leaders contribute insights, perspectives, and best practices that can be applied within multiple contexts . Lindsay Addington, NACAC, VA Lukman Arsalan, Albion College, MI Clay Hensley, The College Board, NY Matt McGann, Massachusetts Institute of Technology

C7. Women and STEM Fields: A Continuing Conundrum C213 Despite increased focus and funding, the number of women entering and persisting within STEM fields still lags behind their male counterparts . Women of color are also missing from the field . Join a lively discussion with admission officers who are actively recruiting women into STEM fields and counselors who are assisting them in the college admission process . Peter Osgood, Harvey Mudd College, CA Robyn Lady, Chantilly High School, VA Darby McHugh, The Bronx High School of Science, NY Chase Weldon, Massachusetts Institute of Technology

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10:15 a .m . – 11:30 a .m . C8. Underserved Learners: The Condition of College and Career Readiness and Best Practices for Meaningful Impact C223 College and career readiness among US minority students is showing slow but steady improvement, particularly in the areas of math and science . Review findings from ACT’s annual Condition of College and Career Readiness report, and learn how early grade interventions can help ensure all students take rigorous classes and prepare themselves to succeed in high school . A panel of practitioners from AVID and Univision will share best practices for persistence and highlight resources available in English and Spanish that support student success . Adriana Flores-Ragade, Univision Communications, NY Juan Garcia, ACT, Inc ,. IA Edward Lee Vargas, AVID Center, CA

C9. Understanding Test-Optional/Test-Required Admission Policies E160 A growing number of colleges are identifying themselves as test- optional . Representatives from ACT, College Board, and FairTest will discuss what it means to be test-optional and how the use of standardized tests in college admission is changing . Gain insights from key stakeholders on the impact of the SAT and ACT on access, assessment research, admission policies, and the future of college admission testing . Jack Buckley, The College Board, NY Paul Weeks, ACT, Inc ., IA Robert Schaeffer, National Center for Fair and Open Testing, MA

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10:15 a .m . – 11:30 a .m . C10. #WeAreInThisTogether - Becoming the Best Ally for Your LGBTQ Students in the College Search Process E170 School is not always a safe place for LGBTQ students . Many experience harassment related to their sexual orientation and gender expression . Educators can make a big difference! LGBTQ students with supportive and culturally competent educators feel safer at school, skip fewer classes, and earn higher grades than other students . They have a stronger sense of self and support as they navigate the college search process . In this session panelists—including college and secondary school counseling professionals, and current students—discuss their secondary school communities, the strides colleges are making toward more inclusive campuses, and how this impacts the recruitment process for prospective LGBTQ students . Derek DuBose, The Ohio State University - Steve Frappier, The Westminster Schools, GA - Tamara Siler, Rice University, TX

C11. New Regulations Pertaining to Overtime Pay Short North A The Department of Labor recently issued new regulations pertaining to overtime pay, which affect college and university admission offices . This session presents information about the new rule, as well as ways colleges and universities are responding to ensure compliance . Steven Bloom, American Council on Education, DC Erica Sanders, University of Michigan, MI Tom Weede, Marietta College, OH David Hawkins, NACAC, VA

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10:15 a .m . – 11:30 a .m . C12. When the Parent is More Ambitious Than the Student Short North B We’ve all heard rumors and stories of the extremes a parent will go through to help their student get into college . From writing their child’s application essay, to having a student begin preparing for the SAT or ACT in middle school, and even going on a college tour without their child — anecdotes suggest parents are pushing the boundaries . Use Kaplan research to examine the issue, and learn best practices to help you bring ownership of the college admission process back to the student . Michael Boothroyd, Kaplan Test Prep, DC Megan Harlan, Groton School, MA Jeff Makris, Stuyvesant High School, NY Cailin Papszycki, Kaplan Test Prep, DC Trista Ramirez, Palos Verdes High School, CA Tracy Stockard, Gilmour Academy, OH

C13. Implications of the Fisher v. University of Texas Decision Union Station A Race-conscious admission and enrollment policies in higher education continue to be in the spotlight . The US Supreme Court issued a decision in Fisher v. University of Texas at Austin in June, and new cases are pending against other institutions in the lower courts . Meanwhile, the presidential election, campus unrest, and a broader national conversation about race are drawing more attention to diversity and inclusion . Learn about the legal and policy framework for creating effective, sustainable diversity policies and practices . Dissect key issues and prospective response strategies to the court’s decision in Fisher II . Lorelle Espinosa, American Council on Education, DC Vern Granger, The Ohio State University, OH Alexandra Schimmer, The Ohio State University, OH Terri Taylor, Education Counsel, DC

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10:15 a .m . – 11:30 a .m . C14. The FAFSA: What You Need to Know for 2017-18 Battelle South The 2017-18 FAFSA will launch earlier than previous years’ FAFSAs and will ask for older income information than in the past . We’ll discuss what this means for students and parents, including situations in which current income is drastically different from that on the tax documents the FAFSA requires . Presented by the US Department of Education, the session also will cover changes to questions on the FAFSA for the 2017–18 application cycle, the IRS Data Retrieval Tool and who’s eligible to use it, state and school FAFSA deadlines, and how verification is affected by the new “prior-prior year” income information requirement . Cindy Forbes Cameron, US Department of Education, DC

C15. The Common Application and the Path to College Enrollment Union Station C The Common Application has long been a leader in the college application transaction . Now, with a user base of over 1 million students and recommenders, the association is building on its four-decade legacy by collaborating with educators, researchers, foundations, and like-minded organizations to expand educational opportunities for all students . Join Common App staff for an update on the application system and a discussion of access initiatives that range from virtual advising to FAFSA completion to counselor professional development . Scott Anderson, The Common Application, VA

10:15 a .m . – 11:30 a .m . TL3. Run a Counseling Office from Your Mobile Device: How to Use Social Media and Apps to Engage Your Students Exhibit Hall D – Tech Lab Learn what tools are needed to integrate social media into your counseling program . This interactive session provides hands-on learning of the latest trends in digital marketing, social media, and engagement . Kate Sigety, NACAC, VA

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11 a .m . – 11:30 a .m . LL8. How to Use US/Canadian Funding in Other Countries Exhibit Hall D - LEARN Booth This presentation is intended to be a step-by-step guide on how US and Canadian students are able to utilize US Federal Loans and Canadian Provincial funding while studying outside their home country . The panelists are from Australia, the UK, and Canada and have worked through these funding systems over many years and will dispel myths and provide tips on making the process smooth and painless . Learn more about G .I . Bill funding, athletic-specific funding options, and applying for scholarships and work rights for international students . Chris Lawrance, University of Sydney, Australia David Zutautas, University of Toronto, Canada Jason Via, King’s College London, USA Office

11:15 a .m . – 12 p .m . EP9. Texting in Admission and Its Affect on Enrollment Yield Exhibit Hall D - LEARN Booth Learn how a mid-sized four-year private institution had a 48 percent higher yield rate for students who texted them versus students who didn’t text . In this session, we’ll explore how to achieve higher yield rates, and share findings from a full cycle of using texting as a significant part of the enrollment communication mix . David Marshall, Mongoose, NY Jim Wiseman, Carroll University, WI

11:45 a .m . – 1:15 p .m . Access College Fair (ACF) Exhibit Hall D NACAC’s networking opportunity promoting interactions between college access organizations (as exhibitors) and college/university admission officers (as attendees) .

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11:45 a .m . – 1:15 p .m . Counselors’ Preview Day Luncheon (by invitation only) Sponsored by: Battelle Mezzanine NACAC Step-by-Step curriculum presented by: Ginny Johnson, Pathways to Admission (PA) Tonya Stokka, North Dakota State College of Science – Fargo

12:15 p .m . – 1 p .m . EP10. Capture Higher Ed - Recruiting Students at Internet Scale and Speed: How Enrollment Management Meets Data Science Exhibit Hall D - LEARN Booth The University of Toledo and Capture Higher Ed discuss behavioral engagement data, hundreds of 1-to-1 dynamic content campaign insights, and extraordinary conversion rates . Marketing should provide relevant information at the exact moment the consumer is ready to be influenced . Presenters discuss utilizing behavioral engagement data, and when and how students are engaging with your brand . Other enrollment management peers share their success stories . Share how your office is innovating . Dr . Thom Golden, Capture Higher Ed, KY William Pierce, University of Toledo, OH FALL 2016 EMERGING ADMISSION PROFESSIONALS www.nacacnet.org/eap EAP engages novice admission professionals (0–3 years) through educational sessions and networking opportunities with seasoned professionals from NACAC and its local affiliates. Educational sessions take place in conjunction with National College Fairs.

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SPECIAL INTEREST GROUP (SIG) MEETINGS 12:15 p .m . – 1:15 p .m . Active Retired SIG – Max and Erma’s Restaurant, 55 E Nationwide Boulevard African American SIG – Union Station B Alumni Representatives SIG – Battelle A Asian/Pacific Islander SIG – C113 Christian Fellowship SIG – Short North B College Admission Counseling Graduate Coursework SIG – E170 Community Colleges SIG – C210 Emerging Admission Professionals SIG – Short North A French Baccalaureate SIG – C223 GLBTQ and Allies SIG – Battelle B Independent Educational Consultants SIG – Union Station C Jewish Schools and Jewish Students SIG – Union Station A Latino/Hispanic SIG – Union Station B Public Charter Schools SIG – E160 Public School Counselors SIG – C213 Regional Admission Counselors SIG – Battelle South Young Admission Deans and Directors SIG – C110 Additional SIG meetings take place on Saturday, 1:15 p .m . – 2:15 p .m . See page 105 .

1 p .m . – 2:45 p .m . Counselors’ College Fair (CCF) Setup Exhibit Hall C Postsecondary representatives can check in with security in Hall C to enter the CCF area and set up .

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1:15 p .m . – 2 p .m . EP 11. StudentVox - A New Way to Boost Admission Yield and Retention Exhibit Hall D – LEARN Booth The StudentVox platform allows applicants to have text based conversations with enrolled students as they decide which college to attend . This interaction gives applicants what they have always wanted—the ability to get their most important questions answered by a peer . The college shows applicants that they understand their preferred mode of communication and that the school’s students are enjoying and valuing their time there . The applicant is able to specify what they would like to talk about and who they want to talk to . They get “Real Answers from Real Students in Real Time ”. Tod Bensen, StudentVox, CA Samara Wenten, StudentVox, CA

1:30 p .m . – 2 p .m . LL9. Using Appreciative Inquiry to Authentically Differentiate and Focus on Students Most Likely to Thrive at Your Unique School Exhibit Hall D – LEARN Booth Discover how an institutional research project changed the way Hampshire College (MA) assesses student applications . In 2014, researchers at the college asked successful upperclassmen how they learned about Hampshire and why they enrolled . Researchers then compared the admission files of those high-flyers to the files of struggling students . The resulting data was used to build a holistic portrait of the ideal Hampshire student . The findings prompted the college to adopt a test-optional policy and change the way the school is marketed . Explore the power of appreciative inquiry and learn how the so-called “Thriver Study” helped Hampshire College embrace its institutional mission . Meredith Twombly, Hampshire College, MA

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D EDUCATIONAL SESSIONS 1:30 p .m . – 2:45 p .m . D1. Barriers to Admission at Selective Institutions for Low-Income Students Battelle A Being admitted to a selective institution is hard for high-achieving, low- income students because the admission process at these institutions is built on preferences and practices that favor wealthy students . While both colleges and counselors increasingly encourage bright students from low-income backgrounds to apply to selective institutions, few are discussing ways the admission process disadvantages the low-income applicant . This session presents new research describing the barriers faced by these applicants, and presents strategies to high school counselors for guiding students around them . Admission directors gain insight into how their institutions’ processes may unintentionally contribute to income inequality . Jennifer Glynn, Jack Kent Cooke Foundation, VA Nara Lee, Jack Kent Cooke Foundation, VA

D2. Replacing Personal Statements with More Personalized Questions Battelle B After 10 years, the University of California system decided to make a significant change: Out with the old personal statement prompts and in with a new selection of more personalized questions designed to elicit more specific and relevant information . Learn why we changed and how these questions help your students . Michelle Butler, University of California–Berkley, CA Gary Clark, University of California–Los Angeles, CA Emily Engelschall, University of California–Riverside, CA Kristina Wong Davis, University of California–San Diego, CA

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1:30 p .m . – 2:45 p .m . D3. The Legal Ramifications of Disclosure Short North B Explore the issue of disclosure in the college admission process . How much should college counselors report? What do colleges want and need to know? Look at NACAC best practices and walk through case studies involving issues of learning differences, mental health concerns, academic dishonesty, disciplinary violations, and infractions with the law . Learn about the legal ramifications of disclosure from an attorney who specializes in educational law . Nikki Danos, Forest Ridge School of the Sacred Heart, WA Derrick Kang, Mid-Pacific Institute, HI Angel Perez, Trinity College, CT Jessica Herbster, Schwartz Hannum PC, MA Karen Stroud Felton, Georgetown Day School, DC

D4. Reasons to Go Regional: Implementing Regional Admission Officers C110 Hear from regional admission officers from four different regional admission groups and five different institutions about their experiences—through statistical and anecdotal data—to consider whether this model works for your institution . Explore the benefits and responsibilities of regional officers, as well as the implementation process, a suggested timeline for progress, and ideas for keeping regional officers engaged . Extensive data from a national regional survey will be shared along with input from supervisors of regional officers . Tom Becker, University of Pittsburgh, PA Rae-Anne Mena, Saint Louis University, MO Jeron Schmidt, Northland College, WI Carin Smith, Lawrence University, WI Danielle Whitney, Iowa State University, IA

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1:30 p .m . – 2:45 p .m . D5. The Access Triangle: Creating an Effective College, High School, and CBO Partnership C113 For college admission recruiting, high schools have been the meeting point in the relationship between colleges and prospective students . However, students are increasingly less able to take time out of the classroom to spend time with admission professionals . Many of these same students are seeking college access community organizations as additional career goal resources . Thus, numerous colleges are increasing their underrepresented student recruitment efforts on developing pipelines with community-based organizations (CBOs), specifically college prep guides for traditionally underrepresented populations . Carnegie Mellon University, University of Maryland, and Latino Student Fund representatives will share ‘triangular’ partnership models between college admission offices, high school counseling offices, and CBOs, specifically for students representing diverse populations . Ainslee Fessenden, Latino Student Fund, DC Terry Gilbert, Carnegie Mellon University, PA Rosemary Martin, University of Maryland, MD

D6. College Exploration and Middle School: The Power of the Partnership C220 Research shows that providing middle school students with relevant college information positively impacts the college and career choices they make in high school and beyond . Learn about two formal partnerships between universities and middle schools (one in a large urban district, and the other one in a small suburban district) . Discover why such partnerships are important and learn how to set up and implement successful programs that afford students the opportunity to explore college options while in middle school . Robert Bardwell, Monson High School, MA Stacy Burrell, Fort Worth Independent School District, TX Chris Wystepek, Western New England University, MA

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1:30 p .m . – 2:45 p .m . D7. A CONVERSATION WITH: Marten Roorda, CEO, ACT, Inc. Battelle South This session is an opportunity for counseling and higher education practitioners to hear about the latest developments at ACT under CEO Marten Roorda’s leadership . Learn what has changed and—most importantly—what remains consistent regarding the test . Gain insight into ACT’s future, and innovations that will close skills and achievement gaps and increase access and equity . Marten Roorda, ACT, INC ., IA

D8. Times Higher Education Rankings: Shaping Students’ Study Choices C223 One in three international students use the Times Higher Education (THE) World University Rankings as part of their decision-making process . In this session, presenters explain the rankings methodology and outline major developments in the global rankings environment—including a new ranking of US colleges focused on educational effectiveness—to be released this fall . Better understand THE rankings’ history, future plans, and methodology (limitations and strengths) to provide support for applicants . Presenters also explain underlying datasets and how they can best be leveraged to achieve productive matches among universities and students . Madeleine Evans, Times Higher Education, UK

D9. College Readiness and College Success: Developing Noncognitive Assessments for Distinct Outcomes and Populations C210 Recent research shows that noncognitive factors—such as time management, study skills, perseverance, and self-efficacy—are linked to academic achievement and success . Learn how higher education has responded to the finding and delve into data that shows noncognitive factors are predictive of standardized test scores, academic performance, and student behavior . Discover how noncognitive assessments can help high school and college counselors understand student success, target students with the greatest need, and intervene to bolster important student skills . Ross Markle, Educational Testing Service, DC Samuel Rikoon, Educational Testing Service, DC

70 www.nacacconference.org | #nacac16 FRIDAY | SEPT. 23

1:30 p .m . – 2:45 p .m . D10. Navigating the UK Education System and UCAS Application E170 The United Kingdom is an ideal study destination for independent- minded students seeking a high-quality international college experience . Hear from a panel of experienced international counselor colleagues, the British Council, and representatives from UK universities about higher education systems and study opportunities in the UK . Tips and resources for counselors and families on the UK UCAS application process (i e. ., predicted grades, personal statements, league tables); where to find the most objective information about degree models, modes of assessment, and the UK’s academic culture; how to help students stand out; and what makes a ‘good fit’ student for UK college study will be provided . Tessa Birley, University of Edinburgh, Scotland Michelle Embury, Collingwood School, Canada Donna Houghton, De Montfort University, United Kingdom Eleanor Parker, University of Oxford, United Kingdom Tamsin Thomas, British Council, NY Qu Ting Zheng, British Council, NY

D11. Students with Learning Disabilities and Applications Short North A With many high schools reporting one in five students having an IEP or 504 plan, it is reasonable to conclude that today’s college counselor will be working with students with disabilities . Gain the skills and knowledge you need to navigate an admission process that is often ambiguous for students with disabilities . Learn how to support families during the transition, and develop strategies to help students become their own best advocates . Terence Houlihan, Iona Preparatory School, NY

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1:30 p .m . – 2:45 p .m . D12. Recruiting and Retaining Generation Z: Assembling the Pieces for the RIGHT FIT C213 Admission officers, the front line of recruitment, can implement specific processes to attract and evaluate Generation Z students beyond marketing materials and online applications . This session addresses how to retain the sensitive—and somewhat coddled—generation and metrics to measure success . James Pennix, Radford University, VA Brenda Poggendorf, Roanoke College, VA Julia Ross, Professional Tutoring, LLC, VA Kathleen Voss, Georgia Institute of Technology, GA

D13. Help Me Help You: Managing Alumni/Parent Volunteer Recruitment Programs E160 Alumni support of institutional recruitment efforts can be integral to enrollment success . However, enthusiastic volunteers must be well-trained and directed in productive ways to ensure their talents are used to help (not hinder) the work of the admission office . Creating a successful alumni volunteer program requires adequate staffing, resources, and consistent communication . While institutions can discuss common themes related to working with this dynamic population, even at similar types of institutions there can be different approaches to utilizing alumni and parents in recruitment efforts . Ashley Browning, Hollins University, VA Stephanie Niles, Dickinson College, PA Hillary Teague, Case Western Reserve University, OH

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1:30 p .m . – 2:45 p .m . D14. Test Optional, Required, or Flexible Union Station B Students have an array of admission testing choices, but more options can cause confusion and anxiety . As enrollment management leaders, we must articulate our policies and find the middle ground between fervent opposition to tests and over-exaggeration of their importance . As counselors and advisors, our guidance should encourage healthy and moderate behavior towards testing, while acknowledging the realities of a highly-competitive environment . Using internal data, this session examines test philosophy and predictive utility at three selective institutions with diverse policies, and explores the perceptions and reactions of students when faced with these choices . Jeremy Lowe, American University, DC Timothy Brunold, University of Southern California, Jonathan Burdick, University of Rochester, NY Adam Ingersoll, Compass Education Group, CA Jeff Morrow, Oaks Christian School, CA

D15. Addressing the Turmoil: Recruitment and College Counseling in Uncertain Campus Climates Union Station C Colleges and universities today face unprecedented turmoil on a range of unsettling issues—campus crime, sexual harassment charges, student protests, and more–most of which spreads rapidly through the news or social media . How can admission offices balance recruiting students while confronting uncertainty honestly and fairly? How can college counselors help students weigh comments on social media against information provided by institutions or other official sources? Hear advice from professionals on both sides of the desk regarding their experiences . Adele C . Brumfield, University of California, San Diego Aliza Gilbert, Highland Park High School, IL Tania Rachkoskie, NACAC, VA Jennifer Carron, Baylor University, TX Greg Roberts, University of Virginia

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1:30 p .m . – 2:45 p .m . D16. What Admission Deans Think: Results on Hot Issues in the Field Union Station A Examine results from a 2016 Inside Higher Ed study of admission deans (conducted by Gallup) regarding diversity, admission strategies, the Coalition for Access, Affordability and Success, international students, proposals for free college, testing, and more . Discuss the findings, ask questions and suggest future surveys in this interactive session . Audience questions and suggestions for future surveys encouraged . Scott Jaschik, Inside Higher Ed, DC David Hawkins, NACAC, VA Pamela Horne, Purdue University, IN

1:30 p .m . – 2:45 p .m . TL4. Inspire, Inform, and Interact: Using Video to Increase Engagement Exhibit Hall D - Tech Lab Explore how video can positively impact working with students and families . Learn how to create your own videos to “flip” your lessons and increase accessibility . Looking for a way to enhance your presentations and hook your audience? Curate a library of videos to reinforce your message and leave a lasting impression . Video can even be used to communicate directly with others . Bring the conversation to your audience with live-broadcasted webinars for panel discussions and live Q&A . We will introduce and explore free and paid resources, such as Google Hangouts, Camtasia Studio, YouTube, and others . Novices and experts welcomed! Ross Wolfson, Westborough High School, MA Tyler Wentworth, University of New Hampshire

2:15 p .m . – 2:45 p .m . LL10. Counseling for College Readiness Exhibit Hall D - LEARN Booth Too few students are graduating from high school ready for the rigors of college . Secondary counselors play a critical role in the pipeline to postsecondary education . Discover valuable tips and tools, with a particular focus on the role academic planning and course selection plays in preparing students for the rigors of college . Review the latest research, discuss best practices with colleagues, and gain resources you can use during your own parent information sessions . Jennifer Gigliotti, Rice University, TX

74 www.nacacconference.org | #nacac16 FRIDAY | SEPT. 23

2:15 p .m . – 3 p .m . EP12. Beacon College - Am I Ready for College? The Path to Student Readiness Exhibit Hall D - LEARN Booth College readiness is critical for academic success after high school, particularly for students with learning disabilities, ADHD, and/or ASD . As professionals, how can we help these students and their parents evaluate readiness? Beacon College — with input and expertise from professionals across the country — has developed a free assessment tool to jumpstart this conversation . Join us as we present our findings and discuss how you can apply them when working with students . A complimentary copy of the tool will be provided to participants . AJ Marsden, Ph .D ., Beacon College, FL Andrew Marvin, Beacon College, FL

3 p .m . NACAC Booth - Meet Your Match Prize Drawing – Apple Watch 123 sponsored by The Common Application Exhibit Hall D – Booth 333

3:15 p .m . – 5:30 p .m . Counselors’ College Fair (CCF) Exhibit Hall C Join your colleagues to meet more than 550 college/university admission representatives in one room!

6:30 p .m . – 7:30 p .m . Imagine End of the Day 5K ($) Benefiting the Imagine Fund Genoa Park NACAC’s Imagine End of the Day 5K Run/Walk event benefits NACAC’s Imagine Fund . If you have already registered, pick up your materials from 7 a m. . to 5 p .m . on Thursday and from 7 a .m . to 1 p .m . on Friday . Those who still need to register can do so at the packet pickup kiosk . Start Time/Date: 6:30 p .m . on Friday, Sept . 23 Race Start Location: Genoa Park See page 18 for busing information .

8 p .m . – 12 a .m . Non–NACAC sponsored receptions/events See the conference app for more information .

T# - Preconference Seminars | A-G# - General Educational Breakout | L# - Learning Lounge | TL# - Tech Lab 75 ARMY ROTC. GATEWAY TO THE BEST COLLEGES IN AMERICA

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National College St. Louis Atlantic City Los Angeles Sunday, Oct. 16: 1 p.m. – 4 p.m. Tuesday, Nov. 1: 9 a.m. – 12 p.m.; Saturday, Oct. 22: 1 p.m. – 3:30 p.m. Fair Fall Schedule 6 p.m. – 8 p.m. Louisville Baltimore San Francisco Saturday, Sept. 10: 1 p.m. – 4 p.m. Monday, Oct. 17: 9 a.m. – 12 p.m.; For registration information and for the Sunday, Oct. 23: 1 p.m. – 3 p.m. 6 p.m. – 8 p.m. most current list of college fairs, visit Birmingham Tuesday, Oct. 18: 9 a.m. – 11:30 a.m. www.nationalcollegefairs.org Portland Sunday, Sept. 11: 1 p.m. – 4 p.m. Monday, Oct. 24: 7 p.m. – 9 p.m. Baton Rouge Cincinnati Monday, Oct. 17: 9 a.m. – 12 p.m.; Performing and Seattle Sunday, Sept. 11: 1 p.m. – 4 p.m. 6:30 p.m. – 9 p.m. Visual Arts College Tuesday, Oct. 25: 7 p.m. – 9 p.m. Indianapolis Honolulu Fair Schedule Las Vegas Friday, Sept. 16: 9 a.m. – 1 p.m. Tuesday, Oct. 18: 8:30 a.m. – 11:30 a.m.; Chicago Wednesday, Oct. 26: 7 p.m. – 9 p.m. 5 p.m. – 8 p.m. Saturday, Sept. 24: 1 p.m. – 3:30 p.m.. Denver Boston Sunday, Sept. 25: 1 p.m. – 4 p.m. Boise St. Louis Thursday, Oct. 27: 7 p.m. – 9 p.m. Tuesday, Oct. 18: 9 a.m. – 2 p.m.; Sunday, Sept. 25: 1 p.m. – 3 p.m. Chicago 6 p.m. – 8 p.m. Philadelphia Saturday, Oct. 1: 11 a.m. – 3 p.m. Saturday, Oct. 29: 1 p.m. – 3 p.m.

Cincinnati Saturday New Orleans Monday, Sept. 26: 6:30 p.m. – 8:30 p.m. Long Island Tuesday, Oct. 18: 9 a.m. – 12 p.m.; Denver Sunday, Oct. 2: 11 a.m. – 3 p.m. 6 p.m. – 8 p.m.. Minnesota Sunday, Oct. 30: 1 p.m. – 3 p.m. Saturday, Oct. 8: 1 p.m. – 3 p.m. Milwaukee Seattle Houston Sunday, Oct. 2: 12 p.m. – 3 p.m. Friday, Oct. 21: 9 a.m. – 12 p.m. Interlochen Tuesday, Nov. 1: 7 p.m. – 9 p.m. Saturday, Oct. 22: 12 p.m. – 4 p.m. Sunday, Oct. 9: 1 p.m. – 3 p.m. Minnesota Dallas Tuesday, Oct. 4: 9 a.m. – 12 p.m.; Greater Phoenix Atlanta Thursday, Nov. 3: 7 p.m. – 9 p.m. 5 p.m. – 8 p.m. Sunday, Oct. 23: 11 a.m. – 3 p.m. Monday, Oct. 10: 6 p.m. – 8 p.m. Wednesday, Oct. 5: 9 a.m. – 12 p.m. NEW! Austin Greater Washington, DC Nashville Sunday, Nov. 6: 1 p.m. – 3 p.m. Kansas City Sunday, Oct. 23: 1 p.m. – 3:30 p.m. Thursday, Oct. 13: 7 p.m. – 9 p.m. Sunday, Oct. 9: 1 p.m. – 4 p.m. Washington, DC Monday, Oct. 10: 8:30 a.m. – 11:30 a.m. Portland Ft. Lauderdale Sunday, Nov. 6: 1 p.m. – 3:30 p.m. Sunday, Oct. 23: 1 p.m. – 5 p.m. Tuesday, Oct. 18: 7 p.m. – 9 p.m Orlando Monday, Oct. 24: 9 a.m. – 12 p.m. For registration information and for the Sunday, Oct. 9: 1 p.m. – 4 p.m. New York City most current list of college fairs, visit Spokane Wednesday, Oct. 19: 6 p.m. – 9 p.m. www.nacacnet.org/pva Jacksonville Tuesday, Oct. 25: 9 a.m. – 12 p.m.; Saturday, Oct. 15: 9 a.m. – 1 p.m. 6 p.m. – 8 p.m. San Diego Thursday, Oct. 20: 7 p.m. – 9 p.m. South Florida Philadelphia Sunday, Oct. 16: 1 p.m. – 4 p.m. Sunday, Oct. 30: 11 a.m. – 3 p.m. Saturday

24.7 SUPPORT 24.7 COMPREHENSIVE UNPARALLELED HUB RESOURCE RESOURCE HUB UNPARALLELED COMPREHENSIVE 24.7 SUPPORT Always here for for here Always SERVICE DIVERSITY counseling and Tools Tools and counseling DIVERSITY SERVICE Always here for you and your your and you documents, Submit and colleges 700 students for resources resources for students 700 colleges and Submit documents, you and your students. progress, student follow Help universities. parents. and and parents. universities. Help follow student progress, students. and track completed completed track and explore students your your students explore and track completed apps in one place. place. one in apps of range full their their full range of apps in one place. Your Trusted Partner institutions. Trusted Your Your Trustedinstitutions. Partner commonapp.org commonapp.org

to experience experience to 627 booth at us Visit Visit us at booth 627 to experience all of the resources available to you. to available resources the of all all of the resources available to you. SATURDAY | SEPT. 24

SATURDAY, SEPT. 24 / SCHEDULE-AT-A-GLANCE Events are held in the Greater Columbus Convention Center (GCCC) unless otherwise noted . 7 a .m . – 12 p .m . Assembly (for delegates; audience seating available) Exhibit Hall E 7:30 a .m . – 12 p .m . Registration Exhibit Hall C 8:30 a .m . – 9:45 a .m . E1 . Innovative Strategies for Recruiting Battelle A E Educational Sessions Right-Fit Students E2 . Advising US Students on Pursuing University Battelle B Options Abroad E3 . Tomorrow’s Jobs: The 2014–24 Employment Battelle South Projections from the US Bureau of Labor Statistics E4 . Developing an Effective Professional C110 Learning Plan E5 . The Impact of the Dell Scholars Program on C113 College Access, Persistence, and Degree Attainment E6 . Getting Beyond Credit to Success – C210 Translating the Value of IB for Low-income and Underrepresented Minority Students E7 . Using Data, Changing Conversations, Driving C213 Change E8 . Work Experience, Skills, and Money for C223 College: Benefits of the AmeriCorps National Service Program E9 . Broadening and Expanding the College Search E160 and Application Process to Increase Match and Fit College Enrollment of First-Generation College Students E10 . Adults in Transition: An Appreciative Approach E170 to Admission at Two-Year Colleges E11 . Counselor Programs: Improving Content Short North A and Messaging E12 . Thinking Beyond Email and Social Media for Short North B Virtual Engagement E13 . Counseling Students with ADHD Union Station A E14 . The Future of Women in Enrollment Leadership Union Station B E15 . The Enrollment Profession: Lessons in Union Station C Prevention, Resilience, and Assessment E16 . Understanding Today’s Students to Increase C220 Postsecondary Achievement by 2025

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10 a .m . – 10:30 a .m . LL11 . Best Practices for International Recruitment Exhibit Hall D - LEARN Learning Lounge Booth 10 a .m . – 11:15 a .m . F1 . An Insider’s Look at the Admission Process for Battelle A F Educational Sessions Student Athletes F2 . The ‘T’ in LGBTQ: How Can We Better Serve Battelle B Transgender Students During the College Search and Selection Process? F3 . Beyond the Form Letter: Recommendations that Battelle South Get Noticed F4 . Homeschoolers and Higher Education: C110 Understanding Where They Come From and Where They Want to Go F5 . Using Mentors and Advisors to Increase College C113 Access Services F6 . College Admission: Inspiring Commitment to Short North A Others and the Common Good Year Two Progress F7 . Understanding the Influences That Can Help E160 First-Generation Students Get To and Through College F8 . Maximize Student Recruitment with CRM E170 Technology F9 . Preparing Future Leadership for Enrollment C213 Management F10 . Beyond the Committee: A Peek at the Process Short North B of Holistic Admission at Public Research Universities F11 . Preventing Counselor Burnout Union Station A F12 . FEATURED SPEAKER: Dr . Frances Jensen, Union Station B Author, The Teenage Brain: A Neuroscientist’s Survival Guide to Raising Adolescents and Young Adults F13 . Independent Educational Consultants and the Union Station C College Search and Application Process 10 a .m . – 11:15 a .m . TL5 . Optimizing Mobile for Your Future Students: Exhibit Hall D - Tech Lab Tech Lab Findings from the 2016 Social Admissions Report 10 a .m . – 2 p .m . Exhibit Hall Open Exhibit Hall D 10 a .m . Refreshment Break sponsored by the TalentED Exhibit Hall D Project

78 www.nacacconference.org | #nacac16 SATURDAY | SEPT. 24

10:15 a .m . – 11 a .m . EP13 . CollegeSource, Inc . – Recruit Students Exhibit Hall D - LEARN Exhibitor Presentation Effectively and Efficiently with Transferology™ Booth from CollegeSource 10:45 a .m . – 11:15 a .m . LL12 . Evaluating College Access Programs Exhibit Hall D - LEARN Learning Lounge Booth 11:15 a .m . – 12 p .m . EP14 . Workday - Student Recruiting and Admission: Exhibit Hall D - LEARN Exhibitor Presentation Different by Design Booth 11:30 a .m . – 12 p .m . LL13 . Using Data to Create a Custom Strategic Exhibit Hall D - LEARN Learning Lounge Recruitment Plan for Your Territory Booth 11:30 a .m . – 12:45 p .m . G1 . How Unique is Your Predictive Model? Battelle A G Educational Sessions G2 . Understanding Differences in the High School Battelle B Experience and Opportunities of College Applicants G3 . Understanding the Role of Mental Health Battelle South Implications in the College Admission Process and Beyond G4 . Beyond Agency Recruitment: How to Use C110 EducationUSA Services Effectively to Reach Talented International Students G5 . The Partnership Possibility: Creating Thousands C113 More College Graduates Together G6 . Bridging and Building the College Dream for our C210 Most Vulnerable Students With Dual Enrollment and Without the Cost G7 . The Rise of Montessori High Schools C213 G8 . Texas OnCourse: A Statewide Initiative to C223 Advance Postsecondary and Career Success G9 . Making Good Choices: How High School and E160 College Admission Staff Can Work Together to Help Underrepresented Students See Themselves in College G10 . Integrating the College-bound Continuum for E170 Underrepresented Students G11 . Supporting Students with Special Circumstances Union Station A through the Financial Aid Process G12 . Careers in Art and Design Union Station B G13 . Recruit to Retain: Key Components of Your Union Station C Long-Term Student Success Strategy

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11:30 a .m . – 12:45 p .m . TL6 . Txt4Success: Effective Strategies for Using Text- Exhibit Hall D - Tech Lab Tech Lab ing to Engage Students in the Admission Process 12:15 p .m . – 12:45 p .m . LL14 . How to Improve a Personal Statement Exhibit Hall D - LEARN Learning Lounge in 20 Minutes! Booth 1 p .m . NACAC Booth – Meet Your Match Prize Drawing – Exhibit Hall D - Booth iPad Mini sponsored by The Common Application 333 1:15 p .m . – 2:15 p .m . Special Interest Group (SIG) Meetings See page 105 2:30 p .m . – 4:30 p .m . Annual Membership Meeting Exhibit Hall E 7 p .m . – 11 p .m . Conference Social COSI Center of Science and Industry NACAC CAREER CENTER BROWSE JOBS, BUILD YOUR PROFILE, AND VISIT THE LEARNING CENTER

Make NACAC’s Career Center your first stop, whether you’re looking for a new job or ready to take the next step in your career.

We’ll help you find the opportunity that’s right for you.

www.nacacnet.org/career-center

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7 a .m . – 12 p .m . Assembly (for delegates; audience seating is available) Exhibit Hall E Phil Trout, NACAC president, presiding . The Assembly considers proposed changes to the Statement of Principles of Good Practice and selects members of the Board of Directors .

7:30 a .m . – 12 p .m . Registration Exhibit Hall C

E EDUCATIONAL SESSIONS 8:30 a m. . – 9:45 a .m . E1. Innovative Strategies for Recruiting Right-Fit Students Battelle A This session highlights top insights from research on student engagement, including a large-scale survey of student communication preferences and results from extensive A/B testing of recruitment outreach channels, formats, and messages . Special attention will be given to: how successful engagement of parents increases enrollment rates; how and why to leverage mobile communications in your outreach efforts; and how the timing and intensity of outbound communications to students impact response rate . More generally, session participants will learn where, across the full spectrum of enrollment activity, they can expect additional resource investment to produce the greatest positive impact . Robert Alexander, Millsaps College, MS; Craig Cornell, Ohio University; Aaron Meiss, Xavier University, OH

E2. Advising US Students on Pursuing University Options Abroad Battelle B Growing numbers of American students are considering full undergraduate degree programs abroad . Additionally, more non-US universities are joining NACAC, participating in fairs, and visiting US high schools . These trends illustrate the willingness of Americans to go abroad and the desire of international schools to recruit Americans . Gain tips on advising students on pursuing degrees abroad, acquire insights into one of the top destination countries, and take away detailed country profiles, presented in NACAC’s new Guide to International University Admission . Lindsay Addington, NACAC, VA; Beth Gilfillian, Pennsylvania State University

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8:30 a m. . – 9:45 a .m . E3. Tomorrow’s Jobs: The 2014–24 Employment Projections from the US Bureau of Labor Statistics Battelle South This session presents the US Bureau of Labor Statistics’ newly released employment projections to 2024, which cover the fastest growing occupations and those occupations and industries projected to have the most job openings over the next decade . Attendees learn about the education and training needed to fill these jobs, which help college admission counselors in advising students about career goals and in planning curricula . Attendees also learn the details behind the numbers, such as trends in the labor force and in the economy . Teri Morisi, Bureau of Labor Statistics – Division of Occupational Employment Projections, DC

E4. Developing an Effective Professional Learning Plan C110 The White House Initiative on School Counseling has focused on the importance of professional development and training for school counselors . This session surveys effective ways to stay abreast of the changes in our field on a day-to-day basis and help develop a strategy for professional growth . Counselor competencies are outlined . Discuss the pros/cons of online certificate programs and ways to use research tools (websites, webinars, books, etc .); share strategies to make counselor campus visits effective; review availability of graduate courses on college counseling; and learn to maximize value from association memberships . Steven Antonoff, Antonoff Associates, Inc ., CO Esther Hugo, Loyola Marymount University, CA Patrick O’Connor, Cranbrook Kingswood Upper School, MI Steve Syverson, University of Washington Bothell

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8:30 a m. . – 9:45 a .m . E5. The Impact of the Dell Scholars Program on College Access, Persistence, and Degree Attainment C113 How can we support low-income, first-generation students to succeed in college? Robust evidence indicates that the Dell Scholars Program has a sizable impact on college completion . Scholarship recipients receive generous financial support and individualized advising to help them get to and through college . Research shows that being selected as a scholar increases a student’s chance of completing college by 25 percent or more . Learn about the initiative and discuss how other college success efforts could incorporate components of the Dell Scholars Program . Stacy Kehoe, University of Pittsburgh, PA Lindsay Page, University of Pittsburgh, PA Oscar Sweeten-Lopez, Michael & Susan Dell Foundation, TX

E6. Getting Beyond Credit to Success—Translating the Value of IB for Low-income and Underrepresented Minority Students C210 For many stakeholders considering, advocating for, or pursuing an IB credential, there is concern about what postsecondary course credit will be gained from participation in the program . Will it lead to an accelerated degree path and lower tuition costs for students? Many universities also attest to the value of an IB credential as more than a course equivalency, particularly for low-income students . Explore indicators of success for underrepresented students and how IB fosters those factors; what highly-selective institutions look for in applicants; how underrepresented IB students can shine in the admission pool; and how IB has transformed college outcomes for diverse students . Rachelle Bernadel, International Baccalaureate Organization, MD Kevin Hudson, Princeton University, NJ

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8:30 a m. . – 9:45 a .m . E7. Using Data, Changing Conversations, Driving Change C213 The Cleveland Metropolitan School District is at a crossroads as the historic Cleveland Plan for Transforming Schools begins its fifth year of implementation . The Cleveland Plan, signed into law in 2012, successfully united the public sector, government, philanthropy, and industry around innovative approaches to educating students and preparing them for college and career . Margie Glick, Higher Education Compact of Greater Cleveland – State Office, College Now, OH Heike Heinrich, Cleveland State University, OH Maggie McGrath, Higher Education Compact of Greater Cleveland, OH Karen Miller, Cuyahoga Community College, OH Jason Smith, Cleveland Metropolitan School District, OH

E8. Work Experience, Skills, and Money for College: Benefits of the AmeriCorps National Service Program C223 The AmeriCorps national service program provides postsecondary opportunities for participants to serve communities while they explore new interests and develop marketable skills . AmeriCorps benefits, which are not need-based, include a stipend during the term of service and an education award upon completion . The education award may be equivalent to the maximum Pell Grant and may be used to pay for college or repay student loans . This session will offer an overview of the three AmeriCorps programs: AmeriCorps National Civilian Community Corps (NCCC), AmeriCorps State and National (ACSN), and AmeriCorps VISTA . Sarah Brady, Corporation for National and Community Service- State Office, OH Rebecca Claster, Blyth-Templeton Academy, DC Katrina Mathis, AmeriCorps NCCC, DC Jamaal Williams, City Year, MA

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8:30 a m. . – 9:45 a .m . E9. Broadening and Expanding the College Search and Application Process to Increase Match and Fit College Enrollment of First-Generation College Students E160 Urban, low-income, and/or first-generation college students have limited access to college information and lack strong guidance support in the college admission process . They are less likely to engage in broad college searches and more likely to enroll at institutions where they don’t match academically and have lower chances of graduating . Chicago Scholars will present their eight-session college counseling model that guides students, parents and mentors through the college admission and decision process . The focus will be an analysis of pre- and post-assessments measuring impact of this eight-session counseling model implemented in nearly 500 students’ college applications, admission, and enrollment decisions . Best practices and strategies will be shared . Toinette McClellan Gunn, Chicago Scholars, IL

E10. Adults in Transition: An Appreciative Approach to Admission at Two-Year Colleges E170 As the number of adult students deciding to pursue postsecondary credentials at two-year colleges continues to grow, colleges must meet the needs of this population . Adult students come to college with unique personal barriers and challenges that have the potential to negatively impact their ability to successfully transition to college . This presentation proposes ways colleges can work with adult students through the admission process utilizing an Appreciative Admission framework that is rooted in positive psychology and Appreciative Inquiry . Brad Pulcini, Central Ohio Technical College, OH

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8:30 a m. . – 9:45 a .m . E11. Counselor Programs: Improving Content and Messaging Short North A Counselor tours, fly-ins, day visits, representative visits, lunches, breakfasts, special program invitations, speaking engagements—the list of methods used by colleges to communicate to school counselors is daunting . Is this money well spent? What messages are being received? What content do counselors feel is useful? Are colleges getting value for their investment and should a counselor be provided the same messaging as a prospective family? Survey results from nearly 500 professionals who assist students with the college application process will be shared . Representatives with college and secondary experiences will provide opinions and ideas to improve programs and messaging . Christopher Boehm, Archmere Academy, DE Becky Bowlby, Lower Merion School District, PA Josh Ditsky, Berks Catholic High School, PA Brittney Joyce, Render Experiences, GA

E12. Thinking Beyond Email and Social Media for Virtual Engagement Short North B Everyone agrees that online engagement is important in the enrollment process but many times the strategy is dominated by email segmentation and social media content . University of California, Santa Barbara and Miami University of Ohio have innovative, comprehensive plans to meet and re-engage their prospective students online throughout the enrollment process . They have proven the success of their strategies in increasing applicants and improving yield rates . With a focus on virtual re-engagement, mobile-first approaches, and planned online conversations, go from good to great in your online recruitment strategy . Julián Olivas, Texas Tech University Carl Esposito, University of Texas at Arlington Brock Tibert, CollegeWeekLive, MA

86 www.nacacconference.org | #nacac16 SATURDAY | SEPT. 24

8:30 a m. . – 9:45 a .m . E13. Counseling Students with ADHD Union Station A The face of the student with ADHD has stayed the same, but our understanding has changed . The DSM V has reclassified ADHD as a cognitive disorder, instead of a behavior disorder . This has huge implications in how students are supported through academics, college counseling, and college placement . This session will discuss myths of ADHD, the meaning for the students and counselors, and steps to help these students be successful in high school and their transition into postsecondary education . Strategies will be shared to help these students be both successful in college placement and as independent young adults . Ginny Johnson, Pathways to Admission, PA

E14. The Future of Women in Enrollment Leadership Union Station B Survey data reveals that almost 70 percent of chief enrollment officers are male, yet women appear to be well-represented in the middle management of the profession . Women interested in senior level positions in higher education are invited to attend this highly-interactive session which address effective mentoring, succession planning, best practices, and behaviors in the job search and interview process, mentoring, and alternatives to becoming a chief enrollment officer . The session includes exercises in identifying personal impact within current roles, visioning future impact, and an opportunity to network . Amy Crutchfield, Witt Kieffer, MD Jennifer Desjarlais, Witt Kieffer, MD Jenny Rickard, The Common Application, VA Joy St . John, Wellesley College, MA

T# - Preconference Seminars | A-G# - General Educational Breakout | L# - Learning Lounge | TL# - Tech Lab 87 SATURDAY | SEPT. 24

8:30 a m. . – 9:45 a .m . E15. The Enrollment Profession: Lessons in Prevention, Resilience, and Assessment Union Station C Enrollment managers are expected to be fortune tellers, financial wizards, data masters, marketing experts, educators, and researchers . Drawing upon their multi-faceted skills, they are frequently challenged to secure an annual class of the most academically prepared, diverse students in the history of their institutions; generate more net tuition revenue; and ensure the baseball team has what it needs to win the College World Series . With so many expectations, they frequently find themselves out of work as institutions seek greener pastures . What does this reveal about the state of the enrollment profession? Enrollment officers from tuition-dependent institutions who have faced termination will discuss the challenges and outline ways to cope . President Kathy Krendl, Otterbein University, OH Scott Schulz, Baldwin Wallace University, OH Karl Stumo, Concordia College, MN

E16. Understanding Today’s Students to Increase Postsecondary Achievement by 2025 C220 Lumina Foundation is an independent, private foundation committed to increasing the number of Americans with degrees, certificates, and other high-quality educational credentials to 60 percent by 2025 . To reach our goal, we must first understand and recognize the sea change in the demographics of postsecondary students . This session explores these trends, and examines possible solutions regarding student support and college affordability . Jesse O’Connell, Lumina Foundation, IN

88 www.nacacconference.org | #nacac16 SATURDAY | SEPT. 24

10 a .m . – 10:30 a .m . LL11. Best Practices for International Recruitment Exhibit Hall D - LEARN Booth Entering the international student market can be overwhelming and confusing . In this session, a panel of experienced international recruitment professionals share their experiences and recommendations for best practices for institutions new to international recruitment or re-entering the field . Topics include website content, marketing and name purchases, communication planning, and an overview of recruitment . Alyssa Libby, Otterbein University, OH

F EDUCATIONAL SESSIONS 10 a .m . – 11:15 a .m . F1. An Insider’s Look at the Admission Process for Student-Athletes Battelle A Guiding student-athletes through the college admission process can be a daunting task . Policies can vary by division, conference, and college, creating uncertainties and the potential for ethical problems . Hear how the process works from an expert panel of admission professionals drawn from a variety of public and private institutions . Listen to a detailed discussion of how an applicant’s application is considered, how to work with coaches and athletic directors, the role of scholarships, and more . In addition, a former collegiate athlete and current high school college counselor explains how to advise students throughout the process . Kim Oden, The Buckley School, CA Jennifer Thomas, Maybeck High School, CA Lindsay Acevedo, Yale University, CT Scott Verzyl, University of South Carolina Maureen Shagonaby, Michigan State University Trish Priest, Columbus School for Girls, OH

T# - Preconference Seminars | A-G# - General Educational Breakout | L# - Learning Lounge | TL# - Tech Lab 89 SATURDAY | SEPT. 24

10 a .m . – 11:15 a .m . F2. The ‘T’ in LGBTQ: How Can We Better Serve Transgender Students During the College Search and Selection Process? Battelle B This session provides valuable insight on the experiences transgender students encounter during the college search and selection process . A brief summary of research findings are presented to shape the foundation of discussion . Attendees find out the most effective ways to serve this population through interactive discussion with a panel of local transgender high school seniors and first-year college students . Student panel members offer their views and opinions on questions developed by the presenters, as well as from audience members . Matt Huber, Harrisburg Area Community College, PA Charles Runyan, Westerville South High School, OH Noelle Spriestersbach, Westerville South High School, OH Vicki Schaeffer, Heritage Hall, OK

F3. Beyond the Form Letter: Recommendations that Get Noticed Battelle South Counselors and educators rarely receive feedback on recommendation letters and very little professional development is offered . As applicant pools grow, writers need tools and techniques to address challenging situations and provide important context in order to successfully advocate for their students . This presentation provides counselors a solid foundation to know what they can say, along with an abundance of examples and resources to help improve their ability to advocate for their students . Amanda Ashmead, School of Science and Engineering at Townview Magnet Center , TX Sarah Snyder, Austin College, TX Sara Urquidez, Academic Success Program, TX Mollie Weinstein–Gould, University of Pennsylvania

90 www.nacacconference.org | #nacac16 SATURDAY | SEPT. 24

10 a .m . – 11:15 a .m . F4. Homeschoolers and Higher Education: Understanding Where They Come From and Where They Want to Go C110 There are more than 1 7. million homeschooled students in the United States, and that number is growing every day . As these students navigate the application process, they bring unique—and sometimes complex—situations and concerns . The University of Dallas (TX) and Belmont Abbey (NC) both successfully integrated homeschool applicants into the recruiting process and learned some of the best practices to employ for this diverse group . Lacy de la Garza, University of Dallas, TX Nicole Focareto, Belmont Abbey College, NC

F5. Using Mentors and Advisors to Increase College Access Services C113 The Fort Worth Independent School District continually expands its college-going population by providing students and their families access to career and college information via the University of Texas at Arlington peer mentors (G-Force) and the Texas Christian University College Advising Corp (TCU Advise TX) . G-Force activities include sharing information regarding career options, helping fill out financial aid applications, and searching for scholarship opportunities . TCU Advise TX aims to increase the number of low-income, first-generation, and underrepresented students entering and completing college . Find out more about how these programs help students search, complete applications, and enroll . Carla Amaro-Jimenez, University of Texas – Arlington Melondy Doddy, Texas Christian University Advising Corps Stacy Burrell, Fort Worth Independent School District, TX Tonni Grant, Fort Worth Independent School District, TX Anita Perry, Fort Worth Independent School District, TX

T# - Preconference Seminars | A-G# - General Educational Breakout | L# - Learning Lounge | TL# - Tech Lab 91 SATURDAY | SEPT. 24

10 a .m . – 11:15 a .m . F6. College Admission: Inspiring Commitment to Others and the Common Good (Year Two Progress) Short North A With increasing influence, the college admission process appears to be generating few positive changes in young people’s ethical commitments and character . These days, in fact, the very dominant if not sole message that many young people are receiving is that colleges value high personal achievement—expressed, for example, in high test scores, strong grades and numerous, impressive extracurricular activities—not a sense of responsibility for others and their communities . Following last year’s initiation session, presenters report on the progress of a collaborative project to change college admission practices so they send more ethically and socially beneficial messages to students . Rod Skinner, Milton Academy, MA Lloyd Thacker, Education Conservancy, OR Richard Weissbourd, Harvard University, MA

F7. Understanding the Influences That Can Help First-Generation Students Get To and Through College E160 What effect do counselors and admission professionals have on the ultimate college choice of students? Explore recent research related to college choice, including popular college choice models and a recent phenomenological study on college choice in first-generation students . Engage in a conversation with industry leaders on topics including: college choice influences among first-generation students, assisting students to make the right college match, and helping students prepare to not only get to college, but also through college . Rachelle Hernandez, University of Minnesota, MN Traci Kirtley, College Possible, MN Annie Mais, Roadtrip Nation, CA Wendy Skibinski, Metropolitan School District of Wayne Township, IN Stephen Smith, Hobsons, VA

92 www.nacacconference.org | #nacac16 SATURDAY | SEPT. 24

10 a .m . – 11:15 a .m . F8. Maximize Student Recruitment with CRM Technology E170 This session focuses on maximizing recruitment potential through the strategic use of constituent relationship management (CRM) technology . Presenters explore key features available in various CRM systems, including Hobsons Connect, Ellucian Recruiter, and Talisma . Additionally, they share strategies for utilizing a segmented, multi- channel approach in reaching today’s prospective student . Objectives include skills to leverage CRM technology to increase personalization in outreach, tactics to improve efficiency in student recruitment; and key metrics to assess recruitment initiatives . David Loreto, The College at Brockport, SUNY Cheri Perrillo, SUNY System Administration, NY Steven Smith, D’Youville College, NY

F9. Preparing Future Leadership for Enrollment Management C213 Escalating financial and demographic pressures heighten the need for enrollment officers to accomplish more, though often with fewer resources . How can we encourage and prepare young admission staff members to develop the skills necessary to excel in this ever-changing field? Hear from three experienced enrollment officers and explore the concepts of institutional leadership, preparing the next generation to lead, and long-term strategies to help ensure successful outcomes . Topics addressed include preparing individuals to assume chief enrollment officer positions through formal education, professional development opportunities, on-the-job training, and leadership experiences within higher education . Robert Alexander, Millsaps College, MS Ashley Browning, Hollins University, VA Stefanie Niles, Dickinson College, PA

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10 a .m . – 11:15 a .m . F10. Beyond the Committee: A Peek at the Process of Holistic Admission at Public Research Universities Short North B How do holistic admission decisions get made when public universities are receiving thousands of applications? What will help a student stand out amongst the crowd? Who is doing the reading? What factors are considered? What are the admission reps doing during “reading season” when they are buried in files? Four research universities, two US and two international, share their insight into how admission operates at public institutions when managing large volumes of application . The discussion will look at trends in admission procedures and differences across sectors while considering how publics reconcile their local, national, and international demands . Aaron Andersen, University of British Columbia, Canada Ivar Møller, University of St Andrews, Scotland Charles Murphy, University of Illinois at Urbana - Champaign Jim Rawlins, University of Oregon Paul Seegert, University of Washington

F11. Preventing Counselor Burnout Union Station A Counselors promote work-school balance to students, but often find they are unable to find a work-life balance that allows them to continue in their profession . With increased caseloads and additional tasks, coupled with busy daily lives, counselors often can’t take care of their needs . This session provides strategies to help you work smarter . Chelette Stephenson, Yes Prep North Central, TX

94 www.nacacconference.org | #nacac16 SATURDAY | SEPT. 24

10 a .m . – 11:15 a .m . F12. FEATURED SPEAKER: Dr. Frances Jensen, Author, The Teenage Brain: A Neuroscientist’s Survival Guide to Raising Adolescents and Young Adults Union Station B Dr . Frances Jensen—author of The Teenage Brain: A Neuroscientist’s Survival Guide to Raising Adolescents and Young Adults—is an advocate for awareness of adolescent brain development . According to The New York Times, the book provides “remarkable insights that translate into practical advice for both parents and teenagers ”. In her book, Jensen also “sheds new light on the brains— and behaviors—of adolescents and young adults, and analyzes this knowledge to share specific ways in which parents, educators, and even the legal system can help them navigate their way more smoothly into adulthood ”. Jensen will sign her book, The Teenage Brain: A Neuroscientist’s Survival Guide to Raising Adolescents and Young Adults immediately after her session at the NACAC Bookstore in Hall C . Frances Jensen, University of Pennsylvania

F13. Independent Educational Consultants and the College Search and Application Process Union Station C The relationship between college admission officers and Independent Educational Consultants (IECs) has evolved over the past decade . Discuss the role of IECs in the college search and application process, and hear from admission officers who have developed best practices in working with IECs . Those from the admission side share what value they see in building IEC relationships and how they vet these relationships (who is ethical/reputable, and/or not?) . Presenters discuss how these relationships are the same or different than working with school-based counselors and see where the field of educational consulting is headed . Kristina Dooley, Estrela Consulting, OH Heath Einstein, Texas Christian University, TX Stefano Papaleo, Lynn University, FL Mark Sklarow, Independent Educational Consultants Association, VA Jennifer Winge, The College of Wooster, OH

T# - Preconference Seminars | A-G# - General Educational Breakout | L# - Learning Lounge | TL# - Tech Lab 95 SATURDAY | SEPT. 24

10 a .m . – 11:15 a .m . TL5. Optimizing Mobile for Your Future Students: Findings from the 2016 Social Admissions Report Exhibit Hall D – Tech Lab This session uses findings from the 2016 Social Admissions Report to provide practical recommendations on how to implement and optimize mobile strategies for your future students—from recruitment through enrollment . Learn from our panel of experts on how to optimize your website for mobile; use mobile apps to automate communication and accelerate the application process; understand appropriate use for text and private messaging; and utilize social media channels to foster community-building before students arrive on campus . Review year-over-year results, trending the rise and fall of mobile apps used by students in their college research and decision-making process . Brian Niles, TargetX, PA Gil Rogers, Chegg, CA

10 a .m . – 2 p .m . Exhibit Hall Open Exhibit Hall D

10:15 a .m . – 11 a .m . EP13. CollegeSource, Inc. – Recruit Students Effectively and Efficiently with Transferology™ from CollegeSource Exhibit Hall D - LEARN Booth The definition of ‘ology is any science or branch of knowledge . We all understand Transfer and Technology . Combine it all and you get Transferology, which allows transfer students to quickly determine how their courses will transfer from one institution to another by calculating a Match % on their completed coursework to our member institutions . Drop by and learn what all our solution can do to aid your campus in attracting and recruiting these students . Shelly Jackson, CollegeSource, Inc ., CA

96 www.nacacconference.org | #nacac16 SATURDAY | SEPT. 24

10:45 a .m . – 11:15 a .m . LL12. Evaluating College Access Programs Exhibit Hall D - LEARN Booth This session helps community-based organizations, schools, and school districts find the qualitative and quantitative tools they need to assess their college access programming . College Access Plan has worked for four years to develop innovative program evaluation strategies . Presenters share lessons learned and provide tools for programs to conduct similar evaluations, adapted to their own programs and purposes . Learn from a step-by-step of how to run longitudinal evaluations of student college attendance and persistence through Clearinghouse, beginning with creating partnerships to obtain the needed data and ending with how to run meaningful statistical tests . Jessica Cobb, College Access Plan, CA

11:15 a .m . – 12 p .m . EP14. Workday Student Recruiting and Admission: Different by Design Exhibit Hall D - LEARN Booth Are you still trying to figure out if your recruiting and admission campaigns are effective? Should your recruiting and admissions solution include native analytics and a mobile-first design? Absolutely . Finally, a single source of truth that will encourage admission officers to set clear goals, create, and manage recruiting and admission activities to support your goals, and evaluate the effectiveness of your activities in real time . Hear and see in detail the benefits of unifying the entire student journey from recruitment of applicants to graduation day . Brandon Hines, Workday, CA Corey McClain, Workday, MN

11:30 a m. . – 12 p .m . LL13. Using Data to Create a Custom Strategic Recruitment Plan for Your Territory Exhibit Hall D - LEARN Booth Data analysis is a powerful tool when developing a strategic recruitment plan for a territory . The Ohio State University uses an internal data analysis tool (EMA) for strategic planning, managing, and evaluating territories throughout the recruitment funnel . Learn more about the tool, and see how geo-demographic data can be used to create a strategic recruitment plan for Boston and Pittsburgh . Take home tips to help your institution use data analysis to reach recruitment goals . Kelsey Tschanen, The Ohio State University Victor Mora, The Ohio State University

T# - Preconference Seminars | A-G# - General Educational Breakout | L# - Learning Lounge | TL# - Tech Lab 97 SATURDAY | SEPT. 24

G EDUCATIONAL SESSIONS 11:30 a m. . – 12:45 p .m . G1. How Unique is Your Predictive Model? Battelle A Using cutting-edge data visualizations, this session will explore the true uniqueness of predictive models used in recruiting from institution to institution . By employing aggregate predictive model scores and over- lap analysis, the audience will have the first opportunity to understand what makes one model different from another, even when the school and student bodies seem similar to the naked eye . This session will present a collective look at how 1 .5 million students in the Class of 2016 score on a popular predictive modeling tool across a sample of 150 colleges . Presented by NRCCUA and college admission professionals . Andrew Flagel, Brandeis University, MA Ryan Munce, NRCCUA, MO Matt Ellis, Rockhurst University, MO Clint Chapman, NRCCUA, MO

G2. Understanding Differences in the High School Experience and Opportunities of College Applicants Battelle B One job of the admission community is to understand the context from which students apply to college . Students’ academics, extracurriculars, and opportunities differ, but students from various backgrounds make good candidates for admission . This panel will examine the type of information used to understand varying curricula, extracurricular offerings, and other opportunities to distinguish among applicants . We’ll explore case studies to identify the types of information counselors and teachers can provide to help offices better understand an applicant’s particular background or experience . College counseling and CBO representatives will share how counselors work to help applicants and other recommenders communicate these complexities to colleges . Erica Bever, Harvard University, MA Grace Cheng, Wellesley College, MA Erica Rosales, College Match, CA Fumio Sugihara, Juniata College, PA

98 www.nacacconference.org | #nacac16 SATURDAY | SEPT. 24

11:30 a m. . – 12:45 p .m . G3. Understanding the Role of Mental Health Implications in the College Admission Process and Beyond Battelle South College counseling centers are reporting high incidences of mental health concerns including major depression, anxiety disorders, eating disorders, self-harm behaviors, substance abuse, and more . In supporting students toward college goals, admission counselors work to ensure that mental health concerns are considered part of the application process so that individuals enter into the higher education environments that fit their needs . In this session, mental health and school counseling professionals will give participants basic information to help them identify “red flags” of potential mental health concerns so that they can support students applying to college and guide them toward appropriate resources . Laurin Maddux, Strategic Behavioral Health, TN Amy Poag, Memphis University School, TN Brian K . Smith, Memphis University School, TN

G4. Beyond Agency Recruitment: How to Use EducationUSA Services Effectively to Reach Talented International Students C110 US higher education institutions seeking to diversify their student population are looking for multi-pronged approaches to recruiting international students to their campuses . EducationUSA is the US State Department’s network of over 400 advising centers in more than 170 countries . Its primary goal is to provide accurate, comprehensive, and current guidance to international students seeking to study in the United States . The session will focus on ways US institutions can maximize their relationship with the EducationUSA advising network, approaches to reaching international students beyond working with agents, and its Opportunity Funds Program for academically talented but financially disadvantaged students . Cheryl Francisconi, EducationUSA, Southern Europe Nancy Keteku, EducationUSA, Africa

T# - Preconference Seminars | A-G# - General Educational Breakout | L# - Learning Lounge | TL# - Tech Lab 99 SATURDAY | SEPT. 24

11:30 a m. . – 12:45 p .m . G5. The Partnership Possibility: Creating Thousands More College Graduates Together C113 College Possible ensures every student has the chance to go as far as their talent and motivation can take them . Family income should not determine a student’s chance at success . Ninety-eight percent of our students are admitted to college and are 10 times more likely to earn a degree . Importantly, it is possible to scale this method across the country and bring these results to thousands more students . By 2021, College Possible will achieve a 65 percent graduation rate, build new partnerships with 400 colleges, and enhance the student pipeline from community college to four-year degree . With your help, College Possible can help create thousands more graduates! Seth Duin, College Possible, MN Traci Kirtley, College Possible, IA Jim McCorkell, College Possible, MN

G6. Bridging and Building the College Dream for our Most Vulnerable Students With Dual Enrollment and Without the Cost C210 We will chronicle the journey to building a dual enrollment program by examining programs at Bard College (NY), one of the most established in the nation, and at Rock Ridge High School, Virginia’s first free and open-access dual enrollment program . Both institutions promote college access by removing financial barriers most underrepresented student struggle to overcome . We will explain how the schools are creating college-going cultures, how they built their programs, and their struggles to keep them going . Clara Haskell Botstein, Bard Early College Network, NY Kevin Terry, Rock Ridge High School, VA James Tyler Hart, College of William & Mary, VA

100 www.nacacconference.org | #nacac16 SATURDAY | SEPT. 24

11:30 a m. . – 12:45 p .m . G7. The Rise of Montessori High Schools C213 Montessori is not just for preschool . Montessori curriculum also serves adolescents, graduating students who are readers and writers, strong in math and science, creative, and innovative . Our times call for strong global knowledge, advanced executive function, plus people who work well in teams, and value justice and fairness . Come hear about two Ohio Montessori high schools: one urban, which partners with universities, museums, and cultural institutions; and one rural school on a farm where students care for animals, grow food, and run businesses that feature their products . Gain a better understanding of how colleges should evaluate these students and how they fare in higher education . Tina Booth, Montessori High School, OH Laurie Ewert-Krocker, Hershey Montessori School, OH Vikas Nair, New York University Valerie Raines, VRaines Consulting, LLC, OH Elise Spintzyk, Hershey Montessori School, OH

G8. Texas OnCourse: A Statewide Initiative to Advance Postsecondary and Career Success C223 Hear an overview of legislative action that led to the creation of Texas OnCourse, an innovative professional development academy that aims to improve advising and streamline student postsecondary and career pathways . UT-Austin staff will discuss the project plan for engaging a consortium of partners, establishing a competency-based learning system, and promoting the program across Texas with strategic marketing and a micro-credentialing incentive structure . The team will solicit input on the plan, giving participants the opportunity to contribute to the development of this statewide initiative aimed to support counselors, students, and families across Texas . June Giddings, Texas OnCourse, The University of Texas – Austin, TX

T# - Preconference Seminars | A-G# - General Educational Breakout | L# - Learning Lounge | TL# - Tech Lab 101 SATURDAY | SEPT. 24

11:30 a m. . – 12:45 p .m . G9. Making Good Choices: How High School and College Admission Staff Can Work Together to Help Underrepresented Students See Themselves in College E160 The admission offices of the Universities of Vermont and New Hampshire assign staff to work with underrepresented populations who are exploring college opportunities . These universities believe an important component of the strategy for working with diverse populations is encouraging college attendance for first-generation, lower-income, and racially diverse students . This session outlines best practices for how high schools and community-based organizations can utilize college admission officers to help in this effort . Deborah Gale, The University of Vermont Richard Haynes, University of New Hampshire Doreen Rinas, Nashua High School South, NH

G10. Integrating the College-Bound Continuum for Underrepresented Students E170 What happens when professionals from high schools, community- based organizations, student affairs, and admission gather together to discuss the challenges facing underrepresented students? The panelists—who previously participated in an annual meeting designed to identify and fill gaps—learned that collaboration creates a better understanding about the intersection of student need, pre-college support, admission selection, and matriculation/enrollment support . Learn about their discoveries and ideas, with time set aside for an interactive conversation with the audience, including Q&A . Dan Blednick, TEAK Fellowship, NY Will Cayer, Achievement First Amistad High School, CT Emmanuel Moses, Opportunity Network, NY Art Rodriguez, Vassar College, NY E . Whitney Soule, Bowdoin College, ME

102 www.nacacconference.org | #nacac16 SATURDAY | SEPT. 24

11:30 a m. . – 12:45 p .m . G11. Supporting Students with Special Circumstances through the Financial Aid Process Union Station A For students with special circumstances who don’t fit into the traditional dependent situation, the financial aid process can be intimidating . These special circumstances can include legal guardianship, foster care, students with children, homeless students, and undocumented students . This session will explore best practices for supporting students with special circumstances through the financial aid process, highlighting what aid is available, and where and when it is best to provide support . In addition, group participation will be encouraged to allow for the special circumstances most relevant to the audience to be explored further . Rhiannon Killian, YES Prep Public Schools, TX Julie Wickstrom, Boston University, MA Brendan Williams, uAspire, MA

G12. Careers in Art and Design Union Station B Creativity and design-based thinking are increasingly necessary in the information economy, yet the media persists with stories highlighting the “unemployable arts major ”. Given this environment, counselors, teachers, and community members need data-driven information to assist in guiding creatively inclined students . Join this interactive session to learn what a student can do with an arts degree . Using examples from alumni—along with information from the Strategic National Arts Alumni Project, the Association of Independent Colleges of Art & Design, the Bureau of Labor Statistics, and business leaders—this session makes the case that arts students can have flourishing careers . Chris Brown, Laguna College of Art and Design, CA Jean Hester, Columbus College of Art & Design, OH Arnold Icasiano, California College of the Arts Karina Moore, Penny W . Stamps School of Art & Design, University of Michigan Bill Watt, Pacific Northwest College of Art, OR

T# - Preconference Seminars | A-G# - General Educational Breakout | L# - Learning Lounge | TL# - Tech Lab 103 SATURDAY | SEPT. 24

11:30 a m. . – 12:45 p .m . G13. Recruit to Retain: Key Components of Your Long-Term Student Success Strategy Union Station C Student success, always at the heart of institutional missions, has taken on new significance . The moral dimension of the challenge has grown, along with the cost of education, as students whose progress is delayed or permanently sidetracked assume increasingly unmanageable debt burdens . Student success has also become a critical determinant of schools’ financial health in an era of stagnating enrollment and constrained price growth . Hear results from a pilot study showing significantly improved persistence rates for students engaged via data-driven, communications-intensive recruitment processes, and learn about proven recruitment techniques, including messaging, channel selection, timing, and cadence of outreach . John Buckley, Fordham University, NY; Rachelle Hernandez, University of Minnesota 11:30 a m. . – 12:45 p .m . TL6. Txt4Success: Effective Strategies for Using Texting to Engage Students in the Admission Process Exhibit Hall D – Tech Lab Learn how two-way text messaging programs have improved student outcomes such as matriculation rates, persistence rates, applications completed, and first-year success at three very different institutions . We will demonstrate how the combination of data, timing, and interactive text messaging can significantly impact student access, enrollment, retention, financial literacy, and overall engagement on college campuses . Walk away with an understanding of how to implement and manage a texting program, target different types of students, and plan a campaign around desired results and outcomes . Stephanie Sickler, Signal Vine, LLC, VA; Meghan Schmidbauer, Owens Community College, OH; Jason Faulk, University of North Texas, Dallas; Molly Moore, South Dakota School of Mines and Technology 12:15 - 12:45 p .m . LL14. How to Improve a Personal Statement in 20 Minutes! Exhibit Hall D - LEARN Booth In an ideal world, we’d spend time with each student over several drafts . What if instead we could equip students with an assessment process they could use to evaluate the quality of their personal statement on their own? What if this process also showed them a path toward improving it? Better still: what if it took just 20 minutes? This session, shares a four-step process you can use with your students . Handouts and sample essays provided . Ethan Sawyer, The College Essay Guy, CA 104 www.nacacconference.org | #nacac16 SATURDAY | SEPT. 24

1 p .m . NACAC Booth – Meet Your Match Prize Drawing – Apple Watch 123 sponsored by The Common Application Exhibit Hall D - Booth 333

SPECIAL INTEREST GROUP (SIG) MEETINGS 1:15 p .m . – 2:15 p .m . Catholic Educators SIG - E170 Community-Based Organizations (CBO) SIG – C210 International Baccalaureate SIG – E160 Native Indigenous Peoples SIG – C113 Private School Counselors SIG – C110

2:30 p .m . – 4:30 p .m . Annual Membership Meeting Exhibit Hall E Phil Trout, NACAC president, presiding . See agenda on page 107 .

7 p .m . – 11 p .m . Conference Social COSI Center of Science and Industry | cosi.org Ever wanted to discover a new atomic element? How about the Pa (party element)? This NACAC conference social is just the ticket! Join NACAC at the Center of Science and Industry, otherwise known as COSI, to unlock you own Real Genius moment . MojoFlo and Karaoke keep you jamming through the night on two floors of science-y, cool exhibits . Early in the evening, a few attendees have the chance to ride the world’s only high-rise unicycle over the raging party below . If you’re looking for a quiet spot, check out the multiple outdoor spaces or chill out in the original Capitol High Schoolroom just off the main atrium . Delicious snacks and drinks are spread throughout the party .

T# - Preconference Seminars | A-G# - General Educational Breakout | L# - Learning Lounge | TL# - Tech Lab 105 ADVERTISE IN THE JOURNAL OF COLLEGE ADMISSION

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THE JOURNAL OF THE JOURNAL OF THE JOURNAL OF / 2015 FALL THE JOURNAL OF SPRING / 2015 SPRING WINTER / SUMMER / 2015

/ 226 COLLEGE ADMISSION / 227 COLLEGE ADMISSION / 228 COLLEGE ADMISSION / 229 COLLEGE ADMISSION NUMBER NUMBER NUMBER NUMBER

INSIDE INSIDE INSIDE iPHONE SAVED EMAIL DESTINATION MATURATION UNDOCUMENTED STUDENTS EVERYTHING IMPORTANT IS UNKNOWN TEST-OPTIONAL POLICIES GRIT OR QUIT? FACTS VS. MYTHS STUDENT SUCCESS BELONGS TO ALL OF US YES WE KHAN AN EFFECTIVE COLLEGE COUNSELING CLASS KNOW SHOW THE SOCIAL CAPITAL DEFICIT OVERDUE REVOLUTION APPRECIATIVE COUNSELING SOCIAL STRATEGY ONLY THE BEST NEED APPLY? CASE LOADED HOW AN ED TECH HOW STUDENTS (REALLY) DECIDE MORE STUDENTS, LESS TIME INNOVATOR IS CHANGING THE WAY STUDENTS KEEPING LOW-INCOME BECOME COLLEGE-READY STUDENTS ON TRACK STEERING STUDENTS TO SUCESS

COLLEGE AS AN INVESTMENT? IT’S MUCH MORE THAN THAT

Warning! Obstacles ahead.

SAVE THE DATE! 2017 Vancouver International Universities Fair Sunday, April 30 Vancouver Convention Centre Free and open to the public, NACAC International Universities Fairs are a program of the National Association for College Admission Counseling. Learn more at nationalcollegefairs.org. ANNUAL MEMBERSHIP MEETING AGENDA | SEPT. 24

Voting member check-in begins at 2 p .m . | 2:30 p .m . - 4:30 p .m . The Greater Columbus Convention Center, Columbus, OH | Hall E/F

I . Call to Order Phil Trout, NACAC President

II . Quorum Report Nancy Fomby, Chief Teller

III . Consent Items1 Phil Trout A . Approval of Meeting Agenda B . Approval of Special Rules of Order C . Approval of Appointment of 2016 Minutes Approval Committee

IV . National Conference Video Contest Awards Phil Trout

V Governance. Reports A . Report of the President Phil Trout B . Report of the Chief Executive Officer Joyce Smith, NACAC CEO C . Report of the 2016 Assembly Nancy Beane, NACAC President-elect D . Updated Fiscal Report Kent Rinehart, Board Director

VI New Business. A . Proposed Bylaws Amendments: Article IX . Assembly 6 c. . and 7 .a . Katy Murphy, GNC Chair B . Motions from the Floor (if any) Phil Trout

VII . Awards Presentations Phil Trout A . John B . Muir Editor’s Award B . Government Relations Award C . Inclusion, Access and Success Award D . Rising Star Awards E . Local Advisory Committee Awards F . Recognition of Outgoing Board Members

VIII . Open Forum Phil Trout

IX . Presentation of the 2017 Presidential Gavel Phil Trout

X . Words from the 2016–2017 President Nancy Beane

XI . Information Items A . Minutes of the 2015 Annual Membership Meeting (www.nacacnet.org) B . Minutes of the 2015 Assembly (www.nacacnet.org)

XII . Adjourn

1 Any voting member may request that an item from the Consent Agenda be discussed and voted on separately .

T# - Preconference Seminars | A-G# - General Educational Breakout | L# - Learning Lounge | TL# - Tech Lab 107 PRESENTERS

Abrahams, Christine T310 Capezza, Kristen B10 Faulk, Jason TL6 Hirsh, Louis A10 Acevedo, Lindsay F1 Carron, Jennifer D15 Felton, Shawn C3 Hiscock, Jillian A11 Addington, Lindsay C6, E2 Cayer, Will G10 Fessenden, Ainslee D5 Hock, Peggy A3 Alexander, Robert E1, F9 Chapman, Clint G1 Figueroa, Ralph A10 Horne, Pamela B2, D16 Amaro-Jimenez, Carla F5 Cheng, Grace G2 Fishbein, Johanna B9 Houghton, Donna D10 Ambrose, John B3 Clagett, Robert T310 Fitzsimmons, Bill T310 Houlihan, Terence D11 Andersen, Aaron A5, F10 Clark, Gary D2 Flagel, Andrew G1 Huber, Matt F2 Anderson, Scott C15 Claster, Rebecca E8 Fleischmann, Sam T308 Hudson, Debi B11 Antonoff, Steven E4 Cobb, Jessica LL12 Flores-Ragade, Adriana C8 Hudson, Kevin E6 April, Jonathan A11 Coleman, David A6 Focareto, Nicole F4 Hugo, Esther E4 Arsalan, Lukman C6 Cook, Lauren B14 Follick, David B10 Icasiano, Arnold G12 Ashmead, Amanda F3 Copeland-Morgan, Youlonda Forbes Cameron, Cindy C14 Ingersoll, Adam D14 Avalos, Lauren A14 A10 Fosgreen, Erika B5 Jabbaar-Gyambrah, Tara C1 Bagnyuk, Vera B5 Cornell, Craig E1 Francisconi, Cheryl G4 Jackson, Tonishea T303 Bardwell, Robert D6 Corriveau, Anne T308 Frappier, Steve A12, C10 Jagers, Chris B15 Barnes, Becky B7 Crowe-Rothstein, Jessye T310 Fretwell, Katie C3 Jarich, Amy B11, C3 Basili, Giuseppe D1 Crutchfield, Amy E14 Fuller, Jeffrey A1 Jaschik, Scott D16 Becker, Tom D4 Cruz-McKinney, Sharon A8 Furtado, Maria A3 Jensen, Frances F12 Benner, Brent B3 Curtin Imsirovic, Victoria A5 Gagnon, Patricia B12 Johnson, Erik LL4 Bernadel, Rachelle E6 Curtis-Bailey, Michelle B1 Gale, Deborah G9 Johnson, Ginny E13 Bever, Erica G2 Cushing, Ronald T307 Garcia, Juan C8 Johnson, Mildred A15 Bigham, Marie A12, B14 Daluisio, Danie B13 Gelinas, David T309 Johnson, Paul LL6 Birley, Tessa D10 Danos, Nikki D3 Giddings, June G8 Joyce, Brittney E11 Bitton, Natalie T305 de la Garza, Lacy F4 Gigliotti, Jennifer LL10 Kang, Derrick D3 Blazer, Lisa T309 Desjarlais, Jennifer E14 Gilbert, Aliza C5, D15 Kehoe, Stacy E5 Blednick, Dan G10 Dickerson, Karen B7 Gilbert, Terry D5 Keteku, Nancy G4 Bloom, Steven C11 Ditsky, Josh E11 Gilfillan, Beth E2 Killian, Rhiannon G11 Boeckenstedt, Jon A12, B11 Doddy, Melony F5 Glick, Margie E7 Kirtley, Traci F7, G5 Boehm, Christopher E11 Dohanos, Abby B7 Glynn, Jennifer D1 Knight, Ethan T310 Bonilla, Alejandra B8 Dooley, Kristina F13 Granger, Vern A14, C13 Konowicz, Becky T308, B9 Booth, Tina G7 Dorrell, Elizabeth LL9 Grant, Tonni F5 Krendl, Kathy E15 Boothroyd, Michael C12 Dougherty, Dale B15 Griffin, Thomas T307 Lady, Robyn C7, D12 Bowlby, Becky E11 Dreazen, Kristin B9 Guijarro, Marissa B1 Larson, Linda T308 Brady, Sarah E8 Driscoll, Ellen B4 Gutierrez, Aramis B14 Lawrance, Chris LL8 Brown, Chris G12 DuBose, Derek, C10 Hallenbeck, Susan B12 Lee, Nara D1 Brown, Michele A10 Duin, Seth G5 Handel, Stephen B5 Leshman, Rhonda T308 Browning, Ashley D13, F9 Duschang, Michelle T308 Harlan, Megan C12 Lewis, Byron B6 Brumfield, Adele C . D15 Einstein, Heath F13 Haskell Botstein, Clara G6 Leyva, Veronica B8 Brunold, Timothy D14 Ellis, Matt G1 Hauad, Veronica A11 Libby, Alyssa LL11 Buckley, Jack B2, C9 Embury, Michelle D10 Hawkins, David C11, D16 Lifton, Kim C3 Buckley, John G13 Engel, Sarah T304 Haynes, Richard G9 Longmire, Robert A1 Burdick, Jonathan D14 Engelschall, Emily D2 Heinrich, Heike E7 Lord, Colin B14 Burge, David B11 Engle, Loyce B11 Hensley, Clay C6 Loreto, David F8 Burrell, Stacy D6, F5 Espinosa, Lorelle C13 Herbener, Ann B1 Lowe, Jeffrey D14 Butler, Michelle D2 Esposito, Carl E12 Herbster, Jessica D3 Lucier, Chris B3 Byrne, Daragh B15 Evans, Madeleine D8 Hernandez, Rachelle F7, G13 Lytle, Alex TL1 Campos, Yecenia A8 Ewert-Krocker, Laurie G7 Hernández-Ponce, Claudia B8 Maddux, Laurin G3 Cann, Ian T307 Fanning, Tom A3 Hester, Jean G12 Maguire, Eric A4

108 www.nacacconference.org | #nacac16 PRESENTERS

Mahl, Aaron T303 Osgood, Peter C7 Sarouhan, Jane T310 Sweeten-Lopez, Oscar E5 Mais, Annie F7 Page, Lindsay E5 Sawyer, Ethan T306, LL14 Syverson, Steve A4, E4 Makris, Jeff C12 Pallie, Ashley A14 Schaeffer, Robert C9 Taylor, Terri C13 Marano, Ann A4, C5 Papaleo, Stefano F13 Schaeffer, Vicki F2 Teague, Hillary D13 Marinaccio, Jessica B5 Papszycki, Cailin C12 Schimmer, Alexandra C13 Terry, Kevin G6 Markle, Ross D9 Parker, Eleanor D10 Schlittenhart, Emily LL4 Tibert, Brock E12 Marlatt, Julie B10 Peal, Susan B13 Schmidbauer, Meghan TL6 Thacker Lloyd F6 Martin, Rosemary D5 Pennix, James D12 Schmidt, Jeron D4 Thomas, Jennifer F1 Mata, Julio B8 Perez, Angel B14, D3 Schultz, Kathleen LL7 Thomas, Tamsin D10 Mathis, Katrina E8 Perrillo, Cheri F8 Schulz, Scott E15 Tschanen, Kelsey LL13 Matsuda, Teri Ann B6 Perry, Anita F5 Scott, Charles C4 Turbide, Gerard A4 McAnuff, Courtney LL6 Peterson, Chris B15 Seegert, Paul F10 Turkall, Jeremy LL5 McClellan Gunn, Toinette E9 Pitts, Martha B2 Selingo, Jeffrey A13 Twombly, Meredith LL9 McCorkell, Jim G5 Poag, Amy G3 Serafine, John T301 Tyler Hart, James G6 McGann, Matt C6 Pochard, Brad B6 Shagonaby, Maureen F1 Urquidez, Sara F3 McGrath, Maggie E7 Poggendorf, Brenda D12 Shapiro, Doug A9 Vainner, Joseph B7 McHale Dangremond, Meghan Ponnusamy, Arun A12 Shaw, Steven B4 Van Loo, Scott A2 B9 Priest, Trish F1 Shock, Brent T309 Vargas, Edward Lee C8 McHugh, Darby C7 Prutow, David T302 Sickler, Stephanie TL6 Vaught, Seneca C1 Meiss, Aaron E1 Przekop, Lisa B4 Sigety, Kate TL3 Verzyl, Scott F1 Mena, Rae-Anne D4 Pulcini, Brad E10 Siler, Tamara C10 Via, Jason LL8 Miller, Karen E7 Quintana Hess, Jessica C5 Simmons, Kate A2 Vivas, Marie A5 Mohr, Lauren TL1 Rachkoskie, Tania D15 Singh, Tisleen A11 Voss, Kathleen D12 Møller, Ivar F10 Raines, Valerie G7 Skibinski, Wendy F7 Watt, Bill G12 Moore, Karina G12 Ramirez, Trista C12 Skinner, Rod F6 Weede, Julia A7 Moore, Molly TL6 Rawlins, Jim F10 Sklarow, Mark F13 Weede, Tom C11 Mora, Victor LL13 Rees, Ffiona A10, B9 Smith, Brian K . G3 Weeks, Paul C9 Morisi, Teri E3 Rekos, Melissa LL1 Smith, Carin D4 Weinstein-Gould, Mollie F3 Morrow, Jeff D14 Remsburg, Mateo T303 Smith, Jason E7 Weissbourd, Richard F6 Mortensen, Tye TL1 Repp, Carl LL3 Smith, Stephen B12, F7 Weldon, Chase C7 Moses, Emmanuel G10 Richburg, Andre B10 Smith, Steven F8 Wells, Hank LL2 Mulugetta, Yuko A4 Rickard, Jenny E14 Smolenski, Natalie B15 Wentworth, Tyler TL4 Munce, Ryan G1 Ricker, Jessica TL2 Snyder, Sarah F3 Whitaker, Janna B7 Murphy, Charles F10 Rinas, Doreen G9 Soares, Patricia C4 White, Donna C4 Murphy, Katy A3 Rinehart, Todd A10 Soule, E . Whitney TL2, G10 Whitney, Danielle D4 Mwakisu, Ango A5 Roberts, Greg D15 Spintzyk, Elise G7 Wickstrom, Julie G11 Nair, Vikas G7 Robinson, Liz A2 Spriestersbach, Noelle F2 Williams, Brendan G11 Nelson, Julie A2 Rodriguez, Art G10 Sproull, Nick B13 Williams, Jamaal E8 Nicholson, Jonathan B6 Rogers, Gil A15, TL5 St . John, Joy E14 Winge, Jennifer F13 Niles, Brian TL5 Roorda, Marten D7 Stark, Monzerrath B8 Wolfe, Beth A15 Niles, Stephanie D13, F9 Rosales, Erica G2 Stephenson, Chelette F11 Wolfson, Ross TL4 Northup, Krista T307 Ross, Julia D12 Stockard, Tracy C12 Wong Davis, Kristina D2 O’Connell, Jesse E16 Runyan, Charles F2 Strauss, Ann Marie B6 Wright, Jenifer T307 O’Malley, Marie A2 Rushing, Jacqueline A8 Stroud Felton, Karen D3 Wystepek, Chris D6 O’Connor, Patrick E4 Saha, Sudarshan B4 Stumo, Karl E15 Yahiaoui, Tina LL1 Oden, Kim F1 Sanchez, Claudio C2 Sugihara, Fumio G2 Zheng, Qu Ting D10 Offord, Jerome A8 Sanders, Erica C11 Summer, Matt B3 Zutautas, David LL8 Olivas, Julián E12 Santiago, Miguel LL9 Swann, Brian B1

T# - Preconference Seminars | A-G# - General Educational Breakout | L# - Learning Lounge | TL# - Tech Lab 109 NEw from the national association for college admission counseling MakeMake thethe ConnectionConnection NACAC STEM College and Career Fairs

students, colleges, and industry professionals meet FAce-to-face to discuss STEM.

Houston Sunday, Sept. 25 | University of Houston New York City Saturday, Oct. 29 | Columbia University San Francisco Sunday, Nov. 6 | South San Francisco Conference Center www.nacacnet.org/college-fairs/STEM www.nationalcollegefairs.org SPRING 2017 SCHEDULE

Pittsburgh Metro Detroit Houston Oklahoma City Sunday, March 26: 11 a.m. – 4 p.m. Sunday, March 26: 2 p.m. – 4 p.m. Thursday, April 13: 9:30 a.m. – 12:30 p.m.; Thursday, April 27: 5 p.m. – 8:30 p.m. Monday, March 27: 9 a.m. – 11:30 a.m. 6 p.m. – 8 p.m. Tampa San Francisco Saturday, Feb. 25: 12 p.m. – 3 p.m. Western Michigan Dallas Fort Worth Saturday, April 29: 1:30 p.m. – 4:30 p.m. Tuesday, March 28: Monday, April 17: 5 p.m. – 8 p.m. Miami 8:30 a.m. – 11:30 a.m.; 6 p.m. – 8 p.m. Nashville Sunday, Feb. 26: 12 p.m. – 4 p.m. Austin Sunday, April 30: 1 p.m. – 3 p.m. Cleveland Wednesday, April 19: Syracuse Saturday, April 1: 1 p.m. – 4 p.m. 5:30 p.m. – 8 p.m. Vancouver Wednesday, March 8: 9 a.m. – 12 p.m.; Sunday, April 30: 1 p.m. – 4 p.m. 5 p.m. – 8 p.m. Columbus Inland Empire Sunday, April 2: 1 p.m. – 4 p.m. Wednesday, April 19: 9 a.m. – 12 p.m.; Boston Upstate South Carolina 6 p.m. – 8 p.m. Sunday, May 7: 2 p.m. – 5 p.m. Saturday, March 11: 1 p.m. – 4 p.m. Springfield Monday, May 8: 8:30 a.m. – 12:30 p.m. Monday, April 3: 9 a.m. – 11:30 p.m.; Los Angeles Charlotte 6:30 p.m. – 8:30 p.m. Thursday, April 20: 9 a.m. – 12 p.m.; Providence Sunday, March 12: 12 p.m. – 4 p.m. 6 p.m. – 9 p.m. Monday, May 8: 5:30 p.m. – 8:30 p.m. Hartford Rochester Tuesday, April 4: 9 a.m. – 11:30 a.m.; Orange County For registration information and for Sunday, March 12: 1 p.m. –3:30 p.m. 6 p.m.– 9 p.m. Sunday, April 23: 1:30 p.m. – 4:30 p.m. the most current list of college fairs, Monday, March 13: 9 a.m. – 12 p.m. Wednesday, April: 5; 9 a.m. – 11:30 a.m. visit www.nationalcollegefairs.org San Diego Raleigh Montgomery County Tuesday, April 25: 9 a.m.– 12 p.m.; Tuesday, March 14: 4:30 p.m. – 7:30 p.m. Wednesday, April 5: 9:45 a.m. – 12 p.m.; 6 p.m. – 8:30 p.m. 6:30 p.m. – 8:30 p.m. Buffalo Thursday, April 6: 9:45 a.m. – 12 p.m. Ventura/Tri County Wednesday, March 15: 9 a.m. – 12 p.m.; Wednesday, April 2: 5:30 p.m. – 8:30 p.m. 6 p.m. – 9 p.m. Prince Georges County Thursday, March 16: 9 a.m. 1 p.m. Thursday, April 6: 6:30 p.m. – 8:30 p.m. Memphis Exhibitors Friday, April 7: 9:45 a.m. – 12 p.m. Wednesday, April 26: 6 p.m. – 8 p.m. Atlanta Thursday, April 27: 9 a.m. – 11:30 a.m. Sunday, March 19: 12:30 p.m. – 4 p.m. Honolulu Tuesday, April 11: 8:30 a.m. – 11:30 a.m.; New Jersey New York 5 p.m. – 8 p.m. Wednesday, April 26: 9 a.m. – 12 p.m.; Sunday, March 26: 11 a.m. – 4 p.m. 5 p.m. – 8 p.m. Thursday, April 27: 9 a.m. – 12 p.m. Exhibitors EXHIBITOR LISTING

EXHIBITORS BY NAME AACSB International ...... 220 Educational Credential Evaluators, Inc . Parchment ...... 715 ACT, Inc ...... 415 (ECE) ...... 351 The Parish Group ...... 412 AdmitHub ...... 240 EducationUSA ...... 844 Pearson Test of English ...... 909 AGB Interim Search ...... 450 EF College Visit Tours ...... 211 Peterson’s, a Nelnet Company . . . . . 1035 American Student Assistance . . . . . 939 Ellucian ...... 941 Plexuss ...... 207 Anastasia Rodriguez ...... 747 ELS Educational Services ...... 640 Primacy ...... 545 Applerouth Tutoring ...... 127 Enrollment Fuel ...... 547 The Princeton Review, Inc ...... 527 Army Marketing and Research Group Enrollment Rx ...... 712 Raise .me ...... 203 Education ...... 213 ETS TOEFL ...... 751 Registry for College and University Association of Independent Colleges of Art Explore England Universities ...... 663 Presidents ...... 238 & Design ...... 563 Fastweb ...... 216 Render Experiences ...... 613 Bay Path University ...... 453 Fire Engine RED ...... 1021 RepVisits com...... 1128 Beacon College ...... 424 Folderwave, Inc ...... 834 Revolution Prep ...... 535 Best College Fit ...... 446 Front Rush ...... 244 Rice University Center for College BG AD Group ...... 247 Gecko Labs ...... 852 Readiness ...... 950 Blackboard ...... 324 GNP Branded Gear ...... 328 RightStudent/Scholarships com,. LLC . . . 511 BlueFuego ...... 321 Goodwall ...... 835 Ronald Reagan Presidential Foundation . 551 BookWear ...... 820 GuidebookEDU ...... 1039 Royall & Company ...... 703, 1002 British Council ...... 736 H·A ThirtyOne ...... 637 Ruffalo Noel Levitz ...... 303 Bureau of Labor Statistics ...... 451 High School Counselor Marketing . . . . 638 Sallie Mae, Inc ...... 223 BWS Education Consulting, Inc ...... 948 Higher Education Consultants Association School Guide Publications ...... 647 C2 Education ...... 837 (HECA) ...... 825 SchooLinks ...... 636 Cambridge Educational Services . . . . . 448 Hobsons ...... 403 SECU - The Academic Initiative Cambridge International Examinations . 822 Human eSources ...... 539 of the SEC ...... 848 Campus Stop ...... 846 ICEF ...... 922 SENDedu ...... 702 CampusBird ...... 849 IECA (Independent Educational Consultants Signal Vine ...... 1138 CampusCast Engage ...... 246 Association) ...... 410 Sourcebooks ...... 414 CampusESP ...... 924 Imperial College London ...... 952 Spark451 ...... 311 CampusFeedback ...... 851 InitialView ...... 236 Spelman Johnson ...... 827 CampusLogic ...... 1016 Inside Higher Ed ...... 641 Stamats ...... 548 Cappex ...... 809 International Baccalaureate Stanford Pre-Collegiate Studies . . . . 739 Capture Higher Ed ...... 320, 938 Organization ...... 635 STEM Premier ...... 913 Career Key ...... 1034 IST Campus Tours ...... 557 StudentBridge, Inc ...... 323 Carnegie Communications ...... 803 Jenzabar ...... 911 StudentVox Inc ...... 710 Cegment, Inc ...... 704 Kaplan Test Prep & Admissions ...... 420 Study in Israel ...... 350 Chegg Enrollment Services ...... 423 KEYSTONE ACADEMIC SOLUTIONS . . . 346 StudyTravel Alphe Conferences / CHESICC ...... 838 Knowble Media ...... 552 StudyTravel Magazine ...... 750 CIEE - High School & Gap Year Abroad . . 841 Landmark College ...... 317 Summer Discovery & Discovery Classic Learning Test (CLT) ...... 1036 Learning Machine ...... 315 Internships ...... 634 The College Board ...... 302 Liaison ...... 905 Summit Educational Group ...... 753 College Bound Selection Service . . . . .615 Liberty Creative Solutions ...... 214 TargetX ...... 621 College Interactive ...... 1006 Linden Educational Services . . . . 1040. Technolutions Slate ...... 235 College Internship Program ...... 361 LRAP Association ...... 746 TeenLife Media, LLC ...... 513 College Living Experience ...... 553 Lutheran Educational Conference of North TestRocker ...... 741 College Majors 101 ...... 711 America (LECNA) ...... 823 Transfer Times ...... 926 College Raptor ...... 227 Magellan Collegiate Promotions . . . . 829 Tudor Collegiate Strategies ...... 853 COLLEGE VISITS, Inc ...... 344 Maguire Associates, Inc ...... 329 The Tuition Exchange Inc ...... 229 COLLEGEdata ...... 521 Maia Learning ...... 644 TWG Plus ...... 1134 CollegeFish org...... 850 MathElf ...... 737 U .S . Department of Education ...... 316 CollegeNET, Inc ...... 815 MediaCross ...... 940 UC San Diego Extension ...... 541 CollegeSource ...... 245 Merit ...... 920 Unigo ...... 515 CollegeWeekLive ...... 721 Method Test Prep ...... 734 Universal College App ...... 645 Collegiate Productions ...... 550 Mindpower Incorporated ...... 735 Versation ...... 745 The Common Application, Inc ...... 627 Mongoose ...... 919 VisitDays ...... 327 Compass Education Group ...... 934 My Tuition Score com...... 1140 Washington Scholars Program ...... 646 Council of International Schools . . . . 744 myCollegeOptions ...... 603 Waybetter Marketing ...... 810 CPP, Inc ...... 205 MyMajors ...... 605 Wells Fargo Education Financial Creosote Affects ...... 221 MyUniUni com...... 749 Services ...... 847 cuLearn with Thrivent ...... 648 NACAC ...... 333 Whiteboard Higher Education . . . . . 234 customcollegebanners com...... 903 The National Catholic College Admission WholeRen Education ...... 748 CustomViewbook ...... 708 Association ...... 210 Winterline Global Education ...... 840 DecisionDesk ...... 1014 NRCCUA ...... 503 Workday ...... 935 Designed 2 Impress ...... 946 NSHSS ...... 618 World Education Services ...... 449 Diamond Challenge for High School National Student Clearinghouse . . . . . 609 YouVisit ...... 727 Entrepreneurs ...... 752 NewGroupMedia ...... 716 ZAP Solutions ...... 222 Discover Student Loans ...... 347 NextStepU ...... 1022 ZeeMee ...... 927 EduCanada ...... 428 Niche ...... 612 Education in Ireland ...... 649 Othot ...... 1020 T# - Preconference Seminars | A-G# - General Educational Breakout | L# - Learning Lounge | TL# - Tech Lab 111 EXHIBITORSEXHIBITOR LISTING

EXHIBITORS BY BOOTH NUMBER 127 Applerouth Tutoring 521 COLLEGEdata 753 Summit Educational Group 203 Raise .me 527 The Princeton Review, Inc . 803 Carnegie Communications 205 CPP, Inc . 535 Revolution Prep 809 Cappex 207 Plexuss 539 Human eSources 810 Waybetter Marketing 210 The National Catholic College 541 UC San Diego Extension 815 CollegeNET, Inc . Admission Association 545 Primacy 820 BookWear 211 EF College Visit Tours 547 Enrollment Fuel 822 Cambridge International Examinations 213 Army Marketing and Research Group 548 Stamats 823 Lutheran Educational Conference of Education 550 Collegiate Productions North America (LECNA) 214 Liberty Creative Solutions . 551 Ronald Reagan Presidential 825 Higher Education Consultants 216 Fastweb Foundation Association (HECA) 220 AACSB International 552 Knowble Media 827 Spelman Johnson 221 Creosote Affects 553 College Living Experience 829 Magellan Collegiate Promotions 222 ZAP Solutions 557 IST Campus Tours 834 Folderwave, Inc . 223 Sallie Mae, Inc . 563 Association of Independent Colleges 835 Goodwall 227 College Raptor of Art & Design 837 C2 Education 229 The Tuition Exchange Inc . 603 myCollegeOptions 838 CHESICC 234 Whiteboard Higher Education 605 MyMajors 840 Winterline Global Education 235 Technolutions Slate 609 National Student Clearinghouse 841 CIEE - High School & Gap Year Abroad 236 InitialView 612 Niche 844 EducationUSA 238 Registry for College and University 613 Render Experiences 846 Campus Stop Presidents 615 College Bound Selection Service 847 Wells Fargo Education Financial 240 AdmitHub 618 NSHSS Services 244 Front Rush 621 TargetX 848 SECU - The Academic Initiative of the 245 CollegeSource 627 The Common Application, Inc . SEC 246 CampusCast Engage 634 Summer Discovery & Discovery 849 CampusBird 247 BG AD Group Internships 850 CollegeFish org. 302 The College Board 635 International Baccalaureate 851 CampusFeedback 303 Ruffalo Noel Levitz Organization 852 Gecko Labs 311 Spark451 636 SchooLinks 853 Tudor Collegiate Strategies 315 Learning Machine 637 H·A ThirtyOne 903 customcollegebanners com. 316 US Department of Education 638 High School Counselor Marketing 905 Liaison 317 Landmark College 640 ELS Educational Services 909 Pearson Test of English 320 Capture Higher Ed 641 Inside Higher Ed 911 Jenzabar 321 BlueFuego 644 Maia Learning 913 STEM Premier 323 StudentBridge, Inc . 645 Universal College App 919 Mongoose 324 Blackboard 646 Washington Scholars Program 920 Merit 327 VisitDays 647 School Guide Publications 922 ICEF 328 GNP Branded Gear 648 cuLearn with Thrivent 924 CampusESP 329 Maguire Associates, Inc . 649 Education in Ireland 926 Transfer Times 333 NACAC 663 Explore England Universities 927 ZeeMee 344 COLLEGE VISITS, Inc . 702 SENDedu 934 Compass Education Group 346 KEYSTONE ACADEMIC SOLUTIONS 703 Royall & Company 935 Workday 347 Discover Student Loans 704 Cegment, Inc . 938 Capture Higher Ed 350 Study in Israel 708 CustomViewbook 939 American Student Assistance 351 Educational Credential Evaluators, Inc . 710 StudentVox Inc . 940 MediaCross (ECE) 711 College Majors 101 941 Ellucian 361 College Internship Program 712 Enrollment Rx 946 Designed 2 Impress 403 Hobsons 715 Parchment 948 BWS Education Consulting, Inc . 410 IECA (Independent Educational 716 NewGroupMedia 950 Rice University Center for College Consultants Association) 721 CollegeWeekLive Readiness 412 The Parish Group 727 YouVisit 952 Imperial College London 414 Sourcebooks 734 Method Test Prep 1002 Royall & Company 415 ACT, Inc . 735 Mindpower Incorporated 1006 College Interactive 420 Kaplan Test Prep & Admissions 736 British Council 1014 DecisionDesk 423 Chegg Enrollment Services 737 MathElf 1016 CampusLogic 424 Beacon College 739 Stanford Pre-Collegiate Studies 1020 Othot 428 EduCanada 741 TestRocker 1021 Fire Engine RED 446 Best College Fit 744 Council of International Schools 1022 NextStepU 448 Cambridge Educational Services 745 Versation 1034 Career Key 449 World Education Services 746 LRAP Association 1035 Peterson’s, a Nelnet Company 450 AGB Interim Search 747 Anastasia Rodriguez 1036 Classic Learning Test (CLT) 451 Bureau of Labor Statistics 748 WholeRen Education 1039 GuidebookEDU 453 Bay Path University 749 MyUniUni com. 1040 Linden Educational Services 503 NRCCUA 750 StudyTravel Alphe Conferences / 1128 RepVisits com. 511 RightStudent/Scholarships com,. LLC StudyTravel Magazine 1134 TWG Plus 513 TeenLife Media, LLC 751 ETS TOEFL 1138 Signal Vine 515 Unigo 752 Diamond Challenge for High School 1140 My Tuition Score com. Entrepreneurs 112 www.nacacconference.org | #nacac16 EXHIBIT HALL FLOOR PLAN

6 66 66 6 61 66 661 6 ech ab 6 6 6 Refreshments 66 6 6

61 6 6 earning ounge 1 1 1 1 6 61 1 1 Exhibitor 6 6 6 resentations 6 6 66 6 6 6 6 6 6 ounselors ollege

1 6 61 1 1 1 1 11 111 1 6 6 1 11 11 6 6 66 6 16 1 116 6 6 1 1 11

6 11 1 6 116 air Entr 11 11 11 1 11 11 1 1 1 61 anc 1 1 1 11 111 e

16 16 1 61 16 116 1 1 1 61 1 1 1 1 1 1 1 616 11 1 1 1 1 61 61 11 1 11 11 11 1 1 11 61 1 11 1 11 6 ccess 1 ollege 6 16 air 6 1 Refreshments 6

Entrance

T# - Preconference Seminars | A-G# - General Educational Breakout | L# - Learning Lounge | TL# - Tech Lab 113 EXHIBITORS

AACSB INTERNATIONAL AGB INTERIM SEARCH 220 450 Sarah Ham Joseph Johnston, Ph .D . sarah .ham@aacsb edu. jsj@agbsearch com. 813 769. .6500 202 776. 0827. www .aacsb edu. agbsearch com. Students seeking the highest quality business Higher education’s most trusted provider of education look to AACSB as a symbol of excellence . interim cabinet-level leaders, AGB Interim AACSB accreditation ensures graduates are ready Search places senior enrollment management to work in today’s global business environment . professionals in short-term leadership positions at Visit us to learn why accreditation should be a part all types of colleges and universities nationwide . of your conversation with students! If you have substantial and successful experience Audience: B as a chief enrollment management officer we welcome your inquiries . ACT, INC. Audience: P 415 Kenton Pauls AMERICAN STUDENT ASSISTANCE kenton .pauls@act org. 939 319 .337 1000. Ryan Pugliares www .act org. rpugliares@asa org. ACT is a not-for-profit organization that provides 617 728. .4214 educational assessment, research, and program www .asa org. management services . ACT’s mission is to help SALT is a free program from the nonprofit American people achieve education and workplace success . Student Assistance® (ASA) that helps students www.act.org . manage their education debt and build money skills Audience: B for life . Audience: B ADMITHUB 240 Kirk Daulerio APPLEROUTH TUTORING kirk@admithub com. 127 207 .607 0882. Maxwell Smith admithub com. msmith@applerouth com. AdmitHub supercharges enrollment management 404 793. 7508. efforts by building text-message-based chatbots for www .applerouth com. universities to provide their students with instant, Applerouth is an Atlanta-based tutoring company personalized assistance . that has been preparing students for college since Audience: B 2001 . A national organization with more than 200 tutors and offices in DC, Atlanta, New York, Chicago, Los Angeles, and Seattle, Applerouth offers individual and group tutoring both in-person & online . Audience: S

114 www.nacacconference.org | #nacac16 EXHIBITORS

ARMY MARKETING AND RESEARCH BEACON COLLEGE GROUP EDUCATION 424 213 Rachel Masson Ina Jane Tyler rmasson@beaconcollege edu. Ina .J Tyler2. civ@mail. .mil 352 .552 1112. 888 550. .ARMY www .BeaconCollege edu. www goarmy. com. Beacon College is the first accredited college in the Education is an essential component and an nation to award Bachelor degrees exclusively to important building block for the future of today’s students with learning disabilities and ADHD . The youth . From internships, scholarship opportunities, College is committed to student success, offering and test-prep tools, the Army has created a diverse academic and personal support services permitting portfolio of no-cost education programs for students to achieve their goals . teachers, coaches, students, school administrators, Audience: B and community organizations inside and outside of the classroom . Visit the Army booth to learn more BEST COLLEGE FIT about these opportunities . 446 Audience: B Jennifer Eaton Jennifer@BestCollegeFit com. ASSOCIATION OF INDEPENDENT 717 .575 .2209 COLLEGES OF ART & DESIGN www .BestCollegeFit com. 563 Best College Fit promotes access to post-secondary Lee Ann Adams education through healthy, productive, student- Leeann@aicad org. centered solutions to college planning for students, 401 270. .5991 parents and college access professionals . www .aicad org. Audience: S AICAD is a membership organization of the 42 leading, private, non-profit art & design colleges BG AD GROUP in the US and Canada . Our mission is to help 247 strengthen the member colleges individually and Darien Southerland collectively, and to inform the public about these d .southerland@bgadgroup com. colleges and the value of studying art and design . 770 .874 .3200 Audience: B thinkreallybg@gmail com. Since 2012, BG AD Group has offered loyal service BAY PATH UNIVERSITY and value to clients . BG AD maximizes advertising 453 dollars by creating market awareness, winning and Diane Ranaldi converting prospective customers, and building graduate@baypath edu. brand loyalty through customized marketing, media 413 .565 1332. buying, and events management . www graduate. .baypath edu. Audience: P Our 25+ online and on ground graduate programs for professional women and men juggling families and full-time jobs . In fact, 90 percent of our students work and attend graduate school at the same time . You are able to do so because we make your education as accessible and manageable as possible . Audience: B

Descriptions courtesy of NACAC National Conference exhibitors 115 EXHIBITORS

BLACKBOARD BRITISH COUNCIL 324 736 Jasmine Banks Qu Ting Zheng jasmine .banks@blackboard com. QuTing .Zheng@us .britishcouncil org. 800 .424 .9299 212 745. 0368. www .blackboard com. britishcouncil .us Blackboard is the world’s leading education The British Council is a non profit organization that technology company . We challenge conventional works to build education and cultural relations thinking and advance new models of learning in between the UK and the world . As a branch of order to reimagine education and make it more the British Council, Education UK works with UK accessible, engaging and relevant to the modern- universities to inform students and counselors of all day learner and the institutions that serve them . UK higher education opportunities . Audience: P Audience: B

BLUEFUEGO BUREAU OF LABOR STATISTICS 321 451 BlueFuego Occupational Outlook Handbook ignite@bluefuego com. OOHInfo@bls gov. 317 .537 .2183 202 .691 .5700 www .bluefuego com. www .bls gov/ooh. BlueFuego is a higher ed marketing firm The Bureau of Labor Statistics (BLS) produces specializing in strategic online marketing efforts the Occupational Outlook Handbook, one of the for recruitment . Clients include Siena College, most widely used career guidance resources with Merrimack College, IUPUI, Ohio Wesleyan University, information on education and training requirements, Wabash College, Taylor University, Saint Mary’s pay, and the job outlook for hundreds of occupa- College and more . tions . Staff are available to answer questions and Audience: P demonstrate how to navigate the BLS website . Audience: B BOOKWEAR 820 BWS EDUCATION Jack Gyr CONSULTING, INC. jack@bookwear .net 948 800 .332 .3131 Brian W . Stewart www .bookwear com. tutor@bwseducationconsulting com. Recruit, Market and Fundraise effectively . Your 614 .353 .4725 custom text, graphics & photos on the “book” cover . www .bwseducationconsulting com. Inside is a surprise gift . Mail BookWear® like a thick BWS Education Consulting is a boutique education- postcard . Recipients can’t help but open it and al consulting firm that provides online test prepa- read your message . Patented, fun and creative for ration tutoring for the ACT, SAT, and other major recruiting that gets attention!! assessments . Company President Brian Stewart is Audience: B the best-selling author of eleven test preparation books through Barron’s Educational Series . Audience: S

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SILVER SPONSOR CAMPUS STOP 846 Matt Ritz C2 EDUCATION mritz@campusstop com. 837 267 .314 .5583 Jacob Kantor www campusstop. com. jacob .kantor@c2educate com. Campus Stop collaborates with colleges and univer- 404 .520 .6693 sities to provide high-quality promotional products www c2educate. com. for any event . We have worked with over 500 C2 has over 170 centers nationwide, working schools across the US and Canada to create unique with 12,000 students each week . We are now products that are popular for every department . the nation’s fastest-growing network of personal Audience: B tutoring, SAT/ACT test preparation and educational support centers, offering customized curricula, CAMPUSBIRD personalized attention for students in elementary 849 school, middle school and high school . Brian Rehkopf Audience: B brian@concept3d com. 303 .552 .3429 CAMBRIDGE EDUCATIONAL SERVICES www campusbird. com. 448 CampusBird Interactive Maps and Tours offer Yuval Trachtenberg unlimited virtual tours, point-to-point directions and trachtenberg@cambridgeed com. realistic renderings that allow prospective students 847 .299 .2930 to feel at home before even arriving on campus! www cambridgeed. com. Audience: B Raise scores on the New SAT, PSAT 8/9, PSAT or ACT using our reports and on-line/print curriculum . CAMPUSESP Workshops help students with time management, 924 study skills, scholarships, financial aid and writing . Barry Allweiss Audience: B Barry@CampusESP com. 954 .998 .4604 CAMBRIDGE INTERNATIONAL EXAMINATIONS www CampusESP. com. 822 CampusESP provides a Parent-Engagement Portal Vera Bagnyuk which helps you engage college & high-school bagnyuk v@cie. org. .uk parents to drive recruitment, decrease ‘summer 917 .522 .2138 melt’, and improve student success . In fact, 94% of www cie. org. .uk/ admissions officers say engaging parents helps with Cambridge International Examinations is the world’s recruiting efforts . Reduce administrative backlog largest provider of international education pro- and provide a FERPA-compliant system your staff grammes and assessments for 5-19 year olds . Our will love! curriculum and assessments are taken in over 160 Audience: B countries and recognised by universities, education providers and employers across the world . Audience: B

Descriptions courtesy of NACAC National Conference exhibitors 117 EXHIBITORS

CAMPUSFEEDBACK CAPTURE HIGHER ED 851 320, 938 Kurt Eddins Thomas Golden keddins@campusfeedback com. info@capturehighered com. 603 .223 0303. 502 .585 .9033 www campusfeedback. com. www capturehighered. com. CampusFeedback specializes in providing ongoing Capture Higher Ed is the world’s best at using mystery shop services for Higher Education . data and technology to attract, engage, and Our mystery shoppers collect detailed, unbiased recruit mission-fit students . Capture leverages information on any and all experiences throughout demographic, socio-economic, and behavioral data the student life cycle . to deliver valuable insights for more effective and Audience: B progressive student recruitment . Audience: P CAMPUSLOGIC 1016 CAREER KEY Mark McGinnis 1034 mark .mcginnis@campuslogic com. Juliet Jones 602 643. 1322. julietjones@careerkey org. www campuslogic. com. 206 850 .6195 CampusLogic transforms the way colleges and www careerkey. org. universities deliver financial aid with the first and Career Key offers self-service career counseling and only student self-service platform . Modern, mobile, academic advising solutions, empowering students and paper-free, CampusLogic’s cloud-based to clarify career and education direction at your software simplifies financial aid management, so institution so you can spend more time helping more students can complete financial aid and get them achieve their career goals and dreams . into the classroom . Our personality assessment, validated by Audience: P independent research, accurately matches discoverers with school majors and careers . CAPPEX Audience: B 809 Alex Stepien CARNEGIE COMMUNICATIONS astepien@cappex com. 803 847 748. .9014 Mark Cunningham www cappex. com. mcunningham@carnegiecomm com. With more than 7 million student users, Cappex has 978 .692 .5092 become the trusted source to help students find www carnegiecomm. com. their ideal college fit . Join the hundreds of colleges Carnegie Communications has been at the forefront from across the U .S . and beyond that use Cappex of integrated, response-driven enrollment market- to build their brands, connect with prospective ing and recruitment for over 30 years . Through students, generate inquiries, and secure quality customized, cutting-edge digital solutions and a applications . multi-channel lead generation platform, Carnegie Audience: B connects higher education institutions with the target audience they seek . Audience: P

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BRONZE SPONSOR CIEE - HIGH SCHOOL & GAP YEAR ABROAD 841 Melissa Kane CEGMENT, INC. mkane@ciee org. 704 207 .553 .4127 Matt Summer www ciee. org. msummer@cegment com. Since 1947, CIEE has been the world leader in study 617 .337 .4513 abroad and international educational exchange . www cegment. com. CIEE creates and administers programs that enable Cegment = Engaged Intelligence . Cegment creates American high schoolers, university students, and unique solutions which empower enrollment offices educators to study and teach abroad . High school to individually interact and personally communicate programs include semester, academic year summer with each student to increase engagement, and gap programs . yield and retention . Visit our booth to learn how Audience: B Cegment can help you communicate with an audience of one . CLASSIC LEARNING TEST (CLT) Audience: P 1036 David Wagner info@cltexam com. GOLD SPONSOR 551 .258 .3926 www cltexam. com. CHEGG ENROLLMENT The CLT is the newest and fastest growing college SERVICES entrance exam in the United States . 423 Audience: B Gil Rogers gil@chegg com. 888 .229 .4624 www chegg. com. SILVER SPONSOR Zinch connects 2 .5 million students to over 800 THE COLLEGE BOARD institutions worldwide . Our unique recruitment 302 platform delivers outstanding ROI and measurable N/A results, centered around your enrollment goals . Inquire@collegeboard org. Audience: B 866 .630 .9305 www collegeboard. org. CHESICC (CHINA HIGHER EDUCATION STUDENT Our mission is to connect students to college INFORMATION AND CAREER CENTER) success and opportunity . We are a not-for-profit 838 organization committed to excellence and equity Susan in education . Among our best-known products lixs@chsi com. cn. are the SAT®, PSAT/NMSQT®, and Advanced 8610-62166627 Placement Program® . www chsi. com. cn/en. Audience: B The only ministry of education-designated website for qualification verifications . The main business includes: Student enrollment; Student record and qualification management; Employment information service and military conscription . Audience: B

Descriptions courtesy of NACAC National Conference exhibitors 119 EXHIBITORS

COLLEGE BOUND SELECTION SERVICE COLLEGE LIVING EXPERIENCE 615 553 Clayton Allan Melinda Khachaturian callan@cbssearch .net mkhachaturian@experiencecle com. 816 .318 .4441 703 .850 0019. www cbssearch. .net experiencecle com. We are the leading provider in unique student data College Living Experience (CLE) provides for college recruitment . individualized services to young adults with Audience: B learning differences and varying disabilities in the areas of academics, independent living, social skills and career development . Audience: P

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COLLEGE MAJORS 101 COLLEGEDATA 711 521 Andrew Leidner Ricki Bennett andrew@collegemajors101 com. ricki@collegedata com. 561 .228 .6182 415 .591 .3026 www collegemajors101. com. www collegedata. com. College Majors 101 is a single place where students COLLEGEdata—a free college planning website— can learn about the greater universe around each provides college and scholarship search engines, college major as told by the universities, future em- the College Chances admission calculator, EFC, and ployers, business media, professional associations, net price calculators, detailed profiles of 2000 col- and student competitions in each discipline . leges, in-depth articles, and the Admissions Tracker, Audience: B which charts thousands of real students’ admission decisions using scattergrams . Comprehensive and COLLEGE RAPTOR free . Recommend it with confidence! 227 Audience: B Bill Staib bill@collegeraptor com. COLLEGEFISH.ORG 319 .849 7101. 850 www collegeraptor. com. Clay Taylor College Raptor has empowered over 1 million Clay Taylor@ptk. org. people to discover quality, affordable college 800 .946 .9995 options based on academic, cultural, and financial www collegefish. org. fit through its free college planning website and CollegeFish org,. created and powered by Phi mobile app . College Raptor serves colleges and Theta Kappa Honor Society, connects four-year universities with mobile-friendly NPCs, next- institutions with thousands of high-achieving generation predictive models, and qualified lead transfer-bound community college students . generation services . Effectively and affordably recruit students based Audience: B upon multiple customized criteria such as major and geographic location . Visit our booth to discuss COLLEGE VISITS, INC. a free sample student search or demo! 344 Audience: P Robert Rummerfield robert@college-visits com. 843 .853 .8149 www college-visits. com. Since 1991, COLLEGE VISITS has been planning and organizing tours to U .S . colleges and universities . More than 600 students from around the world participate every year . We make all the arrangements, saving money and time for counselors, parents and students . Audience: S

Descriptions courtesy of NACAC National Conference exhibitors 121 EXHIBITORS

COLLEGIATE PRODUCTIONS SILVER SPONSOR 550 COLLEGENET, INC. David Garelick 815 dgarelick@collegiate-productions com. sales@collegenet com. 800 .571 .3532 503 .973 .5200 www collegiate-productions. com. corp collegenet. com. Collegiate Productions focuses on the needs of the CollegeNET, Inc . provides SaaS administrative collegiate market in providing a “One Stop” location systems for more than 1300 higher education for the best quality marketing products . Our team institutions worldwide . The company’s ApplyWeb® of professionals can assist you with solutions by admissions systems include online CRM and com- offering printing services, premium promotional munications management, admissions application products, and consulting services . Your school is processing, evaluation and decision, and applicant our passion . checklist . For more information please contact Audience: B sales@collegenet com. Audience: B SILVER SPONSOR COLLEGESOURCE 245 THE COMMON Jennifer Wright APPLICATION, INC. jennifer@collegesource com. 627 513 834. .8780 Aba Blankson www collegesource. com. ablankson@commonapp org. CollegeSource, Inc . has been creating information 703 .378 .9788 technology solutions for higher education since commonapp org. 1971 . More than 2,000 institutions and millions of The Common Application is a not-for-profit users worldwide utilize CollegeSource products member organization of 700 leading colleges and for degree audit, degree planning, and transfer universities in the US and around the world . Since articulation . 1975, The Common Application has been committed Audience: P to the pursuit of access, equity, and integrity in the college admission process . COLLEGEWEEKLIVE Audience: B 721 Mike Garvin mgarvin@collegeweeklive com. 617 .938 .6000 www CollegeWeekLive. com. CollegeWeekLive is an interactive, online education resource that connects students, parents and guidance counselors with admissions experts and personnel from schools from around the world . Audience: B

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COMPASS EDUCATION GROUP CREOSOTE AFFECTS 934 221

Matt Steiner EDUCATION GROUP Joe Cliber matt@compassprep com. joe@creosoteaffects com. 310 .550 0300. 301 .447 .2338 www compassprep. com. www creosoteaffects. com. Compass provides the highest quality 1-on-1 test Creosote is a proven alternative . This is where the prep to thousands of students annually, in-home researcher’s mind meets the writer’s heart . Where in CA and worldwide online . Our stellar reputation strategic thought meets design brilliance . Where with the school counseling and IEC community is courage meets accountability . Where ambitions can the result of 25 years of ethical conduct and helping meet budgets . At our core, Creosote is an integrat- students succeed . ed marketing and branding agency . Audience: S Audience: B

COUNCIL OF INTERNATIONAL SCHOOLS CULEARN WITH THRIVENT 744 648 highereducation@cois org. Denise Eder 607 .387 .3343 denise eder@culearn. org. www cois. org. 937 .509 0994. CIS is a membership community working collabo- www culearn. org. ratively to shape international education through cuLearn with Thrivent offers a complete suite of professional services to schools, higher education products, information and lending resources to institutions, and individuals . CIS facilitates links help college students and their families provide between institutions of higher education and responsible college financing solutions while secondary schools to increase institutional visibility teaching them to be wise with money and live and facilitate connections with students and the balanced, generous lives . school guidance community . Audience: P Audience: B CUSTOMCOLLEGEBANNERS.COM CPP, INC. 903 205 Mark Nelsen

Jack Powers The people development people. mark@maximumpro com. jpowers@cpp com. 605 .335 1005. 800 .624 1765. www .maximumpro com. www cpp. com. CustomCollegeBanners com. is the preeminent Effective career counseling begins with assessing manufacturer of admission banners . We specialize your students’ interests and preferences . CPP’s in appliquéd (sewn) banners . Our banners are world-renown assessments, the MBTI® and Strong built “in-house” with quality as our trademark . All Interest Inventory®, are the gold standard of career banners are 100% guaranteed . Twenty-Eight years exploration tools, providing research-validated in business . Serving over 1000 colleges in all 50 insights yielding successful counseling relationships . states . MAY WE QUOTE YOUR NEXT PROJECT? Audience: B Audience: B

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EXHIBITORS

CUSTOMVIEWBOOK DIAMOND CHALLENGE FOR HIGH SCHOOL 708 ENTREPRENEURS Matt Morgan 752 matt morgan@customviewbook. com. Julie Frieswyk 215 .450 .9595 julief@udel edu. www customviewbook. com. 302 .831 1527. Personalized Digital Viewbooks that Capture www .udel edu/horn. Qualified Leads . Let prospective students create University of Delaware Horn Program in Entrepre- interactive, customized college viewbooks while neurship ignites imaginations and empowers world increasing your yield and selectivity . Visit us to pick changers through entrepreneurial education . En- up a super soft CustomViewbook t-shirt and learn trepreneurship is the process of creating, delivering how universities like Penn State, Rutgers, SUNY and and capturing value from new ideas . Our offerings George Washington are changing recruitment via emphasize experiential learning, evidence-based the CustomViewbook platform . entrepreneurship and active engagement with Audience: B entrepreneurs, business leaders and members of the broader entrepreneurial ecosystem . DECISIONDESK Audience: S 1014 Megan Goerz megan goerz@decisondesk. com. SILVER SPONSOR 330 .388 1591. www decisiondesk. com. DISCOVER STUDENT DecisionDesk streamlines any application process LOANS through friendly submission, review, and decisioning 347 technology . Our support team and solutions archi- Rodney Landrum tects ensure an incredible admissions experience rodneylandrum@discover com. for students, administration, and IT staff . 214 .272 7272. Audience: P discoverstudentloans com. CollegeCovered com. was created to help provide DESIGNED 2 IMPRESS families with the know-how to plan and pay for 946 college and includes resources and tips for each Craig Rambo step of the process . College Covered is brought to crambo@mspdesign com. you by Discover Student Loans, one of the largest 513 479. .8157 providers of private student loans in the US . www designed2impress. .net Audience: B Designed2Impress is a planning and design service jointly provided by McGill Smith Punshon Inc . Architects / Planners and McCoy Enrollment Advisory Group . The combined firms bring expertise in enrollment consulting, admissions center planning, first impressions assessment, master planning, landscape architecture and architecture for Higher Education . Audience: B

Descriptions courtesy of NACAC National Conference exhibitors 125 EXHIBITORS

EDUCANADA EDUCATIONUSA 428 844 Nancy Hector Noel Panebianco Nancy .Hector@international gc. ca. npanebianco@iie org. 343 203. 1757. 202 .326 7805. www edu-canada. cg. ca. www educationusa. .state gov. Choose excellence! Come discover Canada’s wide EducationUSA, a U .S . Department of State network, range of excellent, diversified, and innovative col- guides international students in their search for the lege and university programs and opportunities for “right fit” among accredited U .S . higher education U .S . students . Meet representatives from education institutions . EducationUSA advisers provide institutions, national umbrella organizations and the accurate, current, and comprehensive information Government of Canada at the Canada pavilion . to promote U .S . higher education around the world . Audience: B Audience: B

EDUCATION IN IRELAND EF COLLEGE VISIT TOURS 649 211 Rory O’Doherty Bill Tetz Rory ODoherty@enterprise-ireland. com. bill tetz@ef. com. +1 212 546 0471 310 .927 1194. www educationireland. .ie www efexploreamerica. com. Education in Ireland is the umbrella organization EF Explore America’s College tours are high-quality which represents all the Higher Education tours designed for high school students and their Institutions of Ireland . We help build awareness of counselors . Our customizable tours include campus Ireland’s educational capabilities and support our visits and sightseeing activities in each city . With HEI’s in their internationalization efforts . 50 years of travel expertise, we offer exceptional Audience: B support before, during, and after your tour . Audience: S EDUCATIONAL CREDENTIAL EVALUATORS, INC. (ECE) ELLUCIAN 351 941 Laura Sippel Alan Freund Lsippel@ece org. request@ellucian com. 414 .604 .5248 800 .223 7036. www ece. org. www ellucian. com. With 20 years experience in applied comparative Ellucian delivers an innovative portfolio of tech- education marketing, I am very happy to be in such nology solutions and strategic guidance to help great company of people dedicated to this field . education institutions thrive in a dynamic world . Audience: B More than 2,400 institutions in 40 countries look to Ellucian for the ideas that will move education forward, helping people everywhere discover their futures through learning . Visit us at ellucian.com Audience: P

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ELS EDUCATIONAL SERVICES ETS TOEFL 640 751 Susan Kassab Terry Axe skassab@els edu. 609 .683 .2658 609 750. .3543 www ets. org/toefl. www els. edu. ETS owns and administers the TOEFL (Test of En- ELS Language Centers provide intensive English glish as a Foreign Language) test which is offered in language instruction and facilitate university more than 165 countries and whose scores are used enrollment for thousands of students annually . 650+ by colleges, universities, immigration authorities, US colleges and universities accept successful com- health associations, and agencies in 130 countries . pletion of the ELS English for Academic Purposes Audience: B program . Stop by Booth 933 to learn more! Audience: P FASTWEB 216 ENROLLMENT FUEL Educator Marketing 547 memberservices@fastweb com. Mike Wesner 310 .388 7281. mike wesner@enrollmentfuel. com. www fastweb. com. 919 .306 .8122 Fastweb is the nation’s recognized leader in helping enrollmentfuel com. students pay for college with our free scholarship Enrollment Fuel crafts superior Student Search database containing over 1 .5 million scholarships, solutions by understanding that success depends our college search functionality and financial on the conversion of high quality leads . By integrat- aid information . We support our educators with ing geo-demographic research, communications free printed student materials . Students, parents, excellence, behavioral scoring, and consulting, our scholarship providers and over 50,000 educators solutions are more than just campaigns—they are make-up our community . complete enrollment programs—equipped with Audience: B training, systems, and insight for the enlightened enrollment leader . FIRE ENGINE RED Audience: B 1021 Emma McAneny ENROLLMENT RX info@fire-engine-red com. 712 215 .829 1850. Jon Hazelgren www fire-engine-red. com. info@enrollmentrx com. Fire Engine RED is an innovative marketing, 847 .233 0088. technology, and data solutions company, serving www enrollmentrx. com. 350+ admissions offices . We offer Student Search, Enrollment Rx is a higher education technology predictive modeling, our Fireworks CRM admissions company delivering innovative Constituent Rela- recruiting system, and other software (Broadcast tionship Management (CRM) solutions . Built on the Email, Events, and more) . Stop by and let’s talk! Salesforce cloud computing platform, Enrollment Audience: P Rx’s CRM solutions help academic institutions eliminate business process inefficiencies, maximize constituent engagement, and future proof their business with enterprise-class functionality and limitless scalability . Audience: P

Descriptions courtesy of NACAC National Conference exhibitors 127 EXHIBITORS

FOLDERWAVE, INC. GNP BRANDED GEAR 834 328 Kevin Barney Jill Hallen kbarney@folderwave com. jillh@brandedgear com. 978 .392 .2055 800 .401 .6000 www folderwave. com. www .BrandedGear com. Inquiry, Admissions, Financial Aid, Records, Reten- GNP offers a full line of backpacks, memory drives, tion, and Alumni processing is part of our compre- pennants, campus maps, apparel, water bottles, hensive Enrollment Cloud approach . Incorporating neck cords, and other campus favorites . Twenty-six Document Management, CRM, web self-service, and years of experience assisting colleges and univer- Reporting functionality to drive efficient process sities nationwide . Visit BrandedGear com. or call with real-time comprehensive data analytics . 800-401-6000 for a free catalog . Audience: B Audience: B

FRONT RUSH GOODWALL 244 835 Jessica Critchlow Marcus Bonalumi jcritchlow@frontrush com. marcus@goodwall org. 215 .489 .2100 929 .291 0899. www frontrush. com. www goodwall. org. Front Rush has changed the way athletic depart- Hi we’re Goodwall, a pre-LinkedIn for high school ments operate and now it’s time to change the way students, and we’re doing “social admissions” and Admissions and Athletics talk to one another . matching quality students with colleges best suited Audience: B for them . With over 400,000 users and schools on 5 continents, we’re fundamentally changing how GECKO LABS high schoolers discover and connect with colleges! 852 Audience: S Dan & Iain info@geckolabs co. .uk +441315412296 SILVER SPONSOR www geckolabs. co. .uk Gecko Labs works with major Universities and GUIDEBOOKEDU Colleges across the globe to drive effectiveness in 1039 data collected during recruitment process, increase Lyuda Grigorieva conversion, improve overall student experience, events@guidebook com. automate outbound communications whilst 650 .319 7233. maintaining a personal approach and make better www guidebook. com/schools. data-driven decisions for institutions recruitment Guidebook makes it easy and inexpensive to and marketing strategies . create elegant, feature-rich mobile guides for any Audience: B campus event or office . Now, thanks to Guidebook’s self-guided mobile campus tours, admissions departments are reaching prospective students in innovative, interactive ways . Visit booth 1039 to find out how! Audience: B

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H•A THIRTYONE HELLOCAMPUS 637 616 Karyn Adams Brian Lawe karyn .adams@hathirtyone com. blawe@sayhellocampus 336 .688 .5314 919 .360 .9624 www findhathirtyone. com. www .SayHelloCampus com. Grown organically, one client at a time, simply by Pokemon Go, meet the campus visit! As your being ourselves and being good at what we do . visiting prospective students walk around campus From enrollment strategy and communication flow the mobile phones of approved nearby campus planning to executing creative solutions and helping ambassadors light-up showing that prospective schools with Student Find campaigns (because who student’s picture and profile . HelloCampus helps has time to search?) — we promise real results . stimulate personal connections and conversations Audience: P between faculty, staff and students on every campus visit . Audience: P

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HIGH SCHOOL HUMAN ESOURCES COUNSELOR MARKETING 539 638 Carla Lundman Glen Hauser carlal@humanesources com. glen@highschoolcounselormarketing com. 888 .295 1520. 888 237. 0969. www .humanesources com. www .highschoolcounselormarketing com. Human eSources’ age-appropriate products are de- Our lists and directories are the most thorough and signed to build student confidence and motivation accurate available . We painstakingly research, verify through awareness of natural strengths, challenges, and update every Counselor contact throughout the and improvement strategies . Join the thousands of year . Data includes public/private schools, individ- schools using Do What You Are®, The Learning Style ual email address, contact name, phone number, Inventory, MI Advantage™ and CollegeScope™ first- physical address, CEEB codes and more! year student success online textbook for counseling Audience: P and in their classrooms . Audience: B HIGHER EDUCATION CONSULTANTS ASSOCIATION (HECA) ICEF 825 922 Ping Wei Brittany Kirby and Ian Cann pwei@hecaonline org. Bkirby@icef com. and icann@icef com. 800 .662 .6775 805 .660 .2748 www .hecaonline org. www .icef com. HECA is a professional association focused Through ICEF’s various services, education insti- exclusively on the practice of college admissions tutions are able to achieve results and efficiencies consulting . We support our members as they guide in growing their international student enrollments . students from high school to college . Standards for They choose ICEF for our longstanding reputation membership are based on sound advice, integrity, of quality and commitment to nurturing and respect and confidentiality . accepting only the highest caliber of education Audience: B agents, and to providing excellent events and marketing resources . HOBSONS Audience: B 403 Alice Heidtman IECA (INDEPENDENT EDUCATIONAL alice .heidtman@hobsons com. CONSULTANTS ASSOCIATION) 513 746. .2305 410 www .hobsons com. Mark Sklarow Hobsons helps students identify their strengths, info@IECAonline com. explore careers, create academic plans, match to 703 .591 .4850 best-fit educational opportunities, and reach their www .IECAonline com. education and life goals . We enable thousands of ECA is the largest and most-respected organization educational institutions to improve college and representing independent educational consultants . career planning, admissions and enrollment man- We provide education, mentoring, national confer- agement, student success and advising for millions ences, campus tours, set ethics standards and assist of students around the globe . members to run successful practices . We connect Audience: B colleges to our members nationally and regionally . Audience: B

Descriptions courtesy of NACAC National Conference exhibitors 131 EXHIBITORS

IMPERIAL COLLEGE LONDON INTERNATIONAL BACCALAUREATE 952 ORGANIZATION Catherine Eames 635 c eames@imperial. ac. uk. Marie Vivas +44 (0)20 7589 5111 marie vivas@ibo. org. www .imperial .ac .uk 301 .202 .3178 Consistently rated in the top five universities www .ibo org/iba. in the UK and in the top 10 globally, Imperial The International Baccalaureate offers three high- College London is a world leading university . quality and challenging educational programmes It specializes in world class education and for a worldwide community of schools, aiming to research in science, engineering, and medicine, create a better, more peaceful world . with particular regard to their application in Audience: B industry, commerce and healthcare . Audience: B JENZABAR 911 INITIALVIEW Sawyer Treffinger 236 sawyer treffinger@jenzabar. com. InitialView 617 .492 .9099x65242 contact@initialview com. www .jenzabar com. 617 .500 .8439 Jenzabar is a leading provider of enterprise www .initialview com. software, strategies and services developed By offering live interviews to students worldwide, exclusively for higher education . Our integrated, InitialView provides admission officers with innovative solutions advance the goals of academic an elegant and transparent way to confirm and administrative offices across the campus and communication skills . See how our technology, throughout the student lifecycle . Jenzabar’s mission track record and pricing has made us the most is to maximize our clients’ success . popular choice in higher ed . Audience: B Audience: B

INSIDE HIGHER ED JOSEF SILNY & ASSOCIATES, INC. 641 747 Melanie Hardcastle Anastasia Rodriguez melanie .hardcastle@insidehighered com. anastasia@jsilny org. 202 448. .6143 305 .273 1616. www .insidehighered com. www .jsilny org. Inside Higher Ed is the online source for news, Founded in 1987, Josef Silny and Associates, Inc ., opinion and jobs for all of higher education . Inside International Education Consultants (JS&A) is a Higher Ed draws 1 .5 million readers each month, private organization in Miami, FL offering transla- making it the ideal platform to reach a large and tion and foreign credentials evaluation services . For diverse audience of influential higher education more information, please visit www.jsilny.org . professionals . Visit insidehighered.com today . Audience: B Audience: B

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KAPLAN TEST PREP & ADMISSIONS LEARNING MACHINE 420 315 Cailin Papszycki Dan Hughes cailin .papszycki@kaplan com. dhughes@learningmachine com. 917 .525 7080. 469 .828 .3178 www .kaptest com/college. www .slideroom com. Kaplan helps individuals achieve their educational Learning Machine provides enterprise software for and career goals . We build futures one success schools, employers, and students to succeed within story at a time . 95% of Kaplan students got into one the information economy . Products include Portfolio or more of their top college choices in 2012, 2013, Review (SlideRoom), Enrollment Management, and 2014, and 2015 . Come meet our team and learn how Blockchain Credentials . Kaplan can serve your students . Audience: B Audience: B LIAISON KEYSTONE ACADEMIC SOLUTIONS 905 346 Craig Stanford Saba Chafiki cstanford@liaisonedu com. saba@keystoneacademic com. 310 .367 .6747 +4740769934 www .liaisonedu com. keystoneacademic com. Liaison helps higher education institutions better Keystone Academic Solutions is the leading expert identify, recruit, and enroll best-fit students . Schools in higher education web marketing . We work with rely on our admissions management and marketing 2900 higher education institutions in over 80 automation solutions to reach prospective students, countries . We match your school and programs streamline administrative tasks, and create with the right prospective students and help you exceptional experiences for applicants . achieve your enrollment goals . Our highly optimized Audience: P websites are available in 40+ languages . Audience: P LIBERTY CREATIVE SOLUTIONS 214 Kaniz Abedin SILVER SPONSOR kabedin@libertycreativesolutions com. 708 .633 7450. LANDMARK COLLEGE www .libertycreativesolutions com. 317 Liberty Creative Solutions is a full-service Admissions Office integrated marketing and professional design firm admissions@landmark ede. with in-house print production, bindery, mailing, 802 .387 .6718 and distribution capabilities . We are a leader in www .landmark edu. producing specialized database-driven marketing Landmark College was the first institution of programs and direct mail campaigns including full higher learning to pioneer college-level studies for color variable, one-to-one marketing . students with dyslexia . Today, Landmark offers two- Audience: B and four-year degree programs for students with dyslexia and other learning disabilities, ADHD, and ASD, as well as summer programs for high school and college students who learn differently . Audience: B

Descriptions courtesy of NACAC National Conference exhibitors 133 EXHIBITORS

LINDEN EDUCATIONAL SERVICES MAGELLAN COLLEGIATE PROMOTIONS 1040 829 JoBeth Brudner Michael Wolaver jbrudner@lindentours com. michael@transfertimes com. 949 .612 .8131 414 .831 0184. www .lindentours com. www .magellanpromotions com. Through recruitment tours and strategic consulting, Magellan Collegiate Promotions is a promotional Linden Educational Services, Inc . assists regionally marketing specialty company that helps accredited U .S . Universities in their efforts to higher education institutions create awareness, recruit, enroll and serve international students . engagement, and excitement through promotional In each region, Linden connects students with products . We navigate through thousands of representatives from accredited U .S . institutions . promotional products to help pull students through Linden strives to be professional, knowledgeable the recruitment cycle . and promote international understanding . Audience: P Audience: B MAGUIRE ASSOCIATES, INC. LRAP ASSOCIATION 329 746 Beth Pilgrim Jonathan Shores bpilgrim@maguireassoc com. jonathan .shores@lrap org. 978 .371 1775. 877 .577 .5727 www .maguireassoc com. www .lrapassociation org. Maguire Associates offers comprehensive services LRAP helps colleges and universities increase to help partner institutions establish best practices enrollment, retention, and revenue . Our Loan in Enrollment Management; Market Research; Repayment Assistance Program (LRAP) reduces Retention and Strategic Planning; and Marketing, the burden of debt-repayment, empowering Communications, and Branding . students to enroll and graduate from your Audience: B school, while enabling them to follow their dreams after graduation . MAIA LEARNING Audience: S 644 Phil Roybal LUTHERAN EDUCATIONAL CONFERENCE OF phil@maialearning com. NORTH AMERICA (LECNA) 408 772. 7757. 823 www .maialearning com. Laurie Brill Maia Learning engages students and parents, and brill@lutherancolleges org. helps counselors build college and career readiness 850 .212 7766. despite heavy case loads . Lively, easy-to-use www .lutherancolleges org. software assesses student personalities and rec- The Lutheran Educational Conference of North ommends careers, provides extensive research and America (LECNA), formed in 1910, promotes builds career plans, finds colleges and scholarships, cooperation among Lutheran colleges . LECNA manages college visits and applications, and holds works to strengthen relationships between Lutheran student portfolios . colleges and Lutheran congregations/families Audience: S through coordinating collaborative research documenting educational effectiveness, college fairs and presidents’ meeting . Audience: S

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MATHELF METHOD TEST PREP 737 734 Vanessa Roth Bryan Ziegler vanessa@mathelf com. bryan@methodtestprep com. 800 .301 1543. 631 .983 .6022x15 www .mathelf com. www .methodtestprep com. MathElf tutoring supports math students of all Method Test Prep, Inc . has provided tutoring, levels, K-20 . Students work in real time with educational advisement services and online classes credentialed teachers for on-demand and to students for over 15 years . We have developed scheduled tutoring sessions on their iPads/ effective teaching methods and learning techniques iPhones . Students and tutors collaborate in a shared that have helped thousands of students significantly whiteboard with live audio . MathElf tutors are raise their college admissions test scores . available 24/7 and connect in 60 seconds or less . Audience: B Audience: B MINDPOWER MEDIACROSS INCORPORATED 940 735 Jessica Shasserre Jenny Brower jessicas@mediacross com. jenny@mindpowerinc com. 314 .646 1101. 404 .581 1991. mediacross com. www .mindpowerinc com. MediaCross is a full-service marketing agency based Mindpower is a thinking firm with a love for in St . Louis, Missouri . We offer end-to-end strategic branding . There’s nothing we love more than marketing solutions, to include market research, education branding and marketing . It’s been brand strategy and management, direct marketing, powering our minds for the past 21 years . We’ve digital and social campaigns, print and web design, partnered with schools big and small from coast media planning and buying and email marketing . to coast—more than 150 in 39 states and DC—with Audience: P undeniable results . Audience: B MERIT 920 Brian Groudine BRONZE SPONSOR brian@meritpages com. 518 .429 .2783 MONGOOSE meritpages com. 919 Merit’s software connects every student’s college David Marshall story to people who care deeply about their dave@mongooseresearch com. success - especially at their former high schools . 716 .432 1157. Colleges use Merit to deliver accomplishment www .mongooseresearch com. stories directly to high schools, and to equip Mongoose lets you directly connect with students admissions counselors with personal narratives using the medium they use most—text messages . about current students . Learn more at www . We make it easy for any staff member at your meritpages com. institution to text one-on-one with students . Audience: B Audience: P

Descriptions courtesy of NACAC National Conference exhibitors 135 Your students are texting. Are you?

mongooseresearch.com EXHIBITORS

MY COLLEGE OPTIONS® ® GOLD SPONSOR 603 Karla Wilson MYUNIUNI.COM karla@nrccua org. 749 816 .525 .2201 Bowen Yao www .mycollegeoptions org. yaobowen@myuniuni com. MyCollegeOptions® is the nation’s largest FREE +86 13717945188 College planning program dedicated to connecting www .myuniuni com. students with over 5,000 colleges and universities . Myuniuni has been crafted as a study-abroad This service was created for high school students, ecosystem with the goals of uniting colleges and parents, and counselors to explore the full range of universities at home and abroad, helping out each opportunities after high school with emphasis on and every international student from application to the college and scholarship search process . graduation . Audience: B MY TUITION SCORE.COM 1140 NATIONAL ASSOCIATION FOR COLLEGE Mike Moisio ADMISSION COUNSELING (NACAC) mike@mytuitionscore com. 333 216 .367 .2525 Yanecia Green www .mytuitionscore com. membership@nacacnet org. MyTuitionScore’s mission is to help families prepare 703 .836 .2222 for the massive investment that is College . Our www .nacacnet org. goal is to save parents time, and money by making The NACAC Booth is the information hub for all them aware of ALL of their options . We help them association-related activities . Learn more about maximize financial aid, and provide tips to lower the membership and other NACAC projects, check cost of this life changing decision . in with Meet Your Match pals, and enter to win . Audience: B Audience: B

MYMAJORS NACAC SHIP YOUR SWAG 605 WITH CHEGG Aaron Elliott 556 aarone@mymajors com. Ship your Swag, located in booth 816 .361 0616. 556, is a complimentary service www .mymajors com. of Chegg for all 2016 Conference Colleges and high schools want students to thrive attendees . Simply visit the booth and their institution to succeed . MyMajors is a during one of your trips to the exhibit trusted partner with proven results of improving hall to pick up your free Chegg and NACAC box . student success, retention and graduation rates As you browse the exhibit hall and speak to all with the simple act of helping connect students to of the great service providers, use the box as a their best-fit major and degree for their future . briefcase to carry the materials and swag you Audience: B pick up throughout the hall . When you are done speaking with exhibitors, or your box is full, simply return to booth 556 and we’ll ship your box back to your office free of charge… No more worrying about space in your luggage or carry-on bag! Audience: B

Descriptions courtesy of NACAC National Conference exhibitors 137 EXHIBITORS

THE NATIONAL CATHOLIC COLLEGE NATIONAL STUDENT CLEARINGHOUSE ADMISSION ASSOCIATION 609 210 Samantha Dowd Joyce Masek dowd@studentclearinghouse org. masek@nationalccaa org. 703 733. .4185 312 321. .2726 www .studentclearinghouse org. www catholiccollegesonline. org. Do you know where your graduates are? The National Catholic College Admission Association StudentTracker, offered by the National Student (The National CCAA) is a nonprofit organization Clearinghouse eliminates the need for surveys and of Catholic colleges and universities committed to self-reporting allowing you more accurate results promoting the value of Catholic higher education and greater efficiency with real time data . and to serving students in the transition to college . Audience: B Audience: B NEWGROUPMEDIA NATIONAL RESEARCH CENTER FOR COLLEGE & 716 UNIVERSITY ADMISSIONS (NRCCUA) Christopher salvador 503 Chris@newgroupmedia com. Karla Wilson 888 .302 .3954 karla@nrccua org. www .newgroupmedia com. 816 .525 .2201 New Group Media is an award winning media www .nrccua org. production company specializing in university NRCCUA® operates the nation’s largest college plan- communications, assisting with video programming ning program, myCollegeOptions®, serving as a link for admission, campus tours, recruiting, public between students’ educational goals & our member relations, development, and alumni . Services include schools . NRCCUA offers proven predictive modeling video concept and in house location production for & marketing services solutions to assist institutions use as Web files, DVD’s, podcasting, and a variety in the building & shaping of their classes . of media applications . Audience: B Audience: P

NICHE GOLD SPONSOR 612 Mike Raimondo NATIONAL SOCIETY OF HIGH SCHOOL mike@niche com. SCHOLARS (NSHSS) 412 .361 .5087 618 niche com. LaShandra Little Niche com. is where students choose their college . lashandra .little@nshss org. Students can read over 20 million student reviews 404 .235 .5500 and opinions on 8,000+ schools, get college www .nshss org. recommendations, explore majors, and get matched NSHSS is advancing the aspirations of high- to more than 3 .2 million scholarships—all for free . achieving students through unique learning Audience: B experiences, scholarships, internships, international study and peer networks . At each step along the way—from high school to college to career—NSHSS connects outstanding young scholars with the resources they need to develop their strengths and pursue their passions . Audience: B

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OTHOT THE PARISH GROUP 1020 412 Dave Kerney Eric Bryan drkerney@othot com. success@parishgroup com. 412 .480 .4859 800 765. 1074. www othot. com. www .parishgroup com. Othot is a team of business professionals and data The Parish Group is a full service marketing agency scientists serving higher education institutions . specializing in private higher education marketing . Many of these institutions understand that Our comprehensive or a la carte services include: predictive analytics can be a game-changer for search, research, creative, photography, video, their school, especially at the granular student interactive, and consulting . Prepare yourself for level . Othot enables this potential by taking the extraordinary service, great value and measurable complexity and cost out of student-centered results . Together We Do BIG Things predictive analytics . Audience: B Audience: B

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Descriptions courtesy of NACAC National Conference exhibitors 139 EXHIBITORS

PARCHMENT PLEXUSS 715 207 Leah Woomer Sina Shayesteh info@parchment com. sina .shayesteh@plexuss com. 480 719. 1646. 310 .237 .3494 www .parchment ocm. https://plexuss com. Parchment believes credentials matter . Providing a Plexuss is a Machine Learning college recruitment convenient platform to securely send and receive platform . Interactions results in better recommen- credentials online has established Parchment as dations for students and universities, leading to the leader in eTranscript exchange . Since 2003, a breakthrough discovery for both parties . Over we have exchanged over 20 million credentials . a million students from 154 counties have joined Our network, reaching 22% secondary and 13% Plexuss, and thousands of students are joining on postsecondary schools, is dedicated to turning daily basis . credentials into opportunities . Audience: B Audience: B PRIMACY PEARSON TEST OF ENGLISH 545 909 Jeff Johnson Katherine Shibata Jeff .Johnson@theprimacy com. katherine .shibata@pearson com. 860 .679 .9332 612 .419 .8214 www theprimacy. com. pearsonpte com. Primacy is an award-winning, independent Pearson is the world’s leading education company, digital agency that partners with colleges providing educational materials, technologies, and universities to drive measurable results assessments and related services to institutions, around admissions, advancement and academic governments, and directly to individual learners . reputation outcomes . Services include strategy, Audience: P design/UX, marketing, media planning/buying, technology, video and mobile . PETERSON’S, A NELNET COMPANY Audience: P 1035 Heather Levy THE PRINCETON REVIEW, INC. heather .levy@petersons com. 527 888 838. 1507. Robert Franek www .petersons com. robert franek@review. com. For nearly five decades, Peterson’s has offered 888 .347 7737. ext 1667 products to support students and their families www .princetonreview com. throughout the college experience . As a trusted The Princeton Review has long been a leader in partner to thousands of educational institutions, helping students achieve their education and career Peterson’s gives clients access to more than 7 goals through its test preparation services, tutoring million prospective undergraduate and graduate and admissions resources, online courses, and students serviced annually, helping schools drive more than 150 print and digital books published by student enrollment . Penguin Random House, Inc . Audience: B Audience: B

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RAISE.ME REVOLUTION PREP 203 535 George Kirkland Tara DeLeo george@raise .me tara deleo@revolutionprep. com. 919 .619 .5205 203 .561 .3006 www .raise .me www .revolutionprep com. Raise .me is a social enterprise focused on college Revolution Prep is a nationwide leader in academic access . On Raise .me, 190 colleges are building re- and test preparation tutoring for students in grades lationships with students in 1 out of 2 high schools, kindergarten through early college . By supporting awarding ‘micro-scholarships’ for achievements . For our students with the only full-time professional students, starting as early as 9th grade, Raise .me tutoring faculty in the world, we have created the makes preparing for college—both financially and most effective tutoring system anywhere . academically—more tangible and attainable . Audience: S Audience: B RICE UNIVERSITY CENTER FOR REGISTRY FOR COLLEGE AND COLLEGE READINESS UNIVERSITY PRESIDENTS 950 238 Jennifer Gigliotti Galen P . Hench collegeready@rice edu. galen@registryinterim com. 713 .348 .6031 978 .532 .4090 collegeready@rice edu. www .registryinterim com. The Center for College Readiness provides The Registry is the nation’s premier interim lead- development and enrichment opportunities ership firm in higher education including a division for secondary educators and students . Our for senior administrators . Registry Members are pre- programming is designed with the goal of ensuring screened and pre-qualified for interim placements, students are academically prepared for the rigors which range from six months to two years . In 2015, of college and are equipped to access, transition, the Registry had over 135 placements at public and persist and succeed . private colleges and universities . Audience: S Audience: P RIGHTSTUDENT/SCHOLARSHIPS.COM, LLC RENDER EXPERIENCES 511 613 Dan Walowski Jeff Kallay djw@scholarships com. jeff@renderexperiences com. 847 .432 1700. 404 .358 .2082 www .rightstudent com. www .renderexperiences com. If you know the type of student you’re looking Does your campus visit strategically and tactically for, RightStudent will help you attract, engage support your enrollment goals? It should . Render and ultimately enroll them . Search by any num- Experiences’ purpose and passion is collaborating ber of criteria and contact the top prospects to with clients who are committed to improving their ensure you’re finding the best possible students campus visit . Since 2006 we’ve worked with your for your school . colleagues at hundreds of campuses . Are you next? Audience: B Audience: P

Descriptions courtesy of NACAC National Conference exhibitors 141 EXHIBITORS

RONALD REAGAN PRESIDENTIAL FOUNDATION 551 GOLD SPONSOR Brianna Gesler ROYALL & COMPANY bgesler@reaganfoundation org. 703, 1002 805 .577 .2759 Chris Marett www .reaganfoundation org. cmarett@royall com. Royall & Company The Ronald Reagan Presidential Foundation’s 800 .899 7227. Education team a non-profit, non-partisan www .royall com. organization that is looking to develop and engage Royall & Company, a division of EAB, supports civic-minded student leaders across the country . institutions in achieving their enrollment goals and Audience: B helps students find their best-fit schools through innovative recruitment practices and data-driven, student-centered insights . Audience: P

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RUFFALO NOEL LEVITZ SCHOOLINKS 303 636 Todd Abbott Katie Fang todd .abbott@ruffalonl com. katie@schoolinks com. 319 .362 7483. 310 .507 1266. www .ruffalonl com. www .schoolinks com. Ruffalo Noel Levitz offers smart data-driven strate- SchooLinks is a lightweight web-based recruiting gies, customized service, and practical solutions in and marketing platform for schools who are looking every area of recruitment, marketing, financial aid, to personalize the admissions process and improve student success, and alumni engagement . We will college success rates . Our matching algorithm help you evolve the ways you meet your objectives provides your school with the right students that fit and transform your challenges into success . your recruiting criteria, while considering students’ Audience: B graduation rate and the fit . Audience: B SALLIE MAE, INC. 223 SECU - THE ACADEMIC INITIATIVE OF THE SEC Laura Wessells 848 Laura wessells@SallieMae. com. Bryant Welbourne 571 .526 .2328 bwelbourne@sec org. www .salliemae com. 205 .949 .8960 Sallie Mae (SLM) is the nation’s saving, planning, www TheSECU. com. and paying for college company . Whether college Using its SECU academic initiative, the is a long way off or around the corner, we promote Southeastern Conference sponsors, supports and responsible personal finance through private edu- promotes collaborative higher education programs cation loans, college planning resources and tools, and activities involving administrators, faculty and ways to save for college . SallieMae.com . and students at its fourteen member universities . Audience: B The Southeastern Conference provides online and social media platforms to showcase achievements SCHOOL GUIDE PUBLICATIONS of these individuals on regional, national and 647 international levels . Steve Brehl Audience: B sbrehl@schoolguides com. 914 632. 7771. SENDEDU www .schoolguides com. 702 School Guide Publications, since 1935, in print and Suzy Bradley online, provides admission directors with qualified contact@sendedu org. student inquiries through its printed publications 855 736. .3338 and websites . More than 1 million copies are www .sendedu com. requested and distributed each year . Websites Designed specifically for high school counselors, attract more than 1 million visitors each year . SENDedu is a free online tool that enables the user Audience: B to quickly and securely transfer student documents to colleges and universities . It also provides a convenient, flexible management system for counselors to store student admission files . Audience: S

Descriptions courtesy of NACAC National Conference exhibitors 143 EXHIBITORS

SIGNAL VINE BRONZE SPONSOR 1138 Brian Kathman SJG — THE SPELMAN brian@signalvine com. & JOHNSON GROUP 703 338. 1046. 827 www .signalvine com. Erica Jarman Signal Vine’s text messaging platform enables eaj@spelmanandjohnson com. organizations to communicate with students in a 413 .529 .2895 way that maximizes student responsiveness and www .spelmanandjohnson com. engagement . Our platform uses data to personalize SJG provides search and consulting services to each text, allowing students to engage and get sup- institutions nationwide, filling critical leadership port in real time to improve outcomes in education . positions in academic affairs, enrollment, student Audience: B affairs, financial administration, and advancement . Audience: B

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SOURCEBOOKS STANFORD PRE-COLLEGIATE STUDIES 414 739 Stephanie Graham Diana Sunshine stephanie graham@sourcebooks. com. dsunsh@stanford edu. 630 .961 .3900 650 .269 .9751 www .sourcebooks com. spcs .stanford edu. Sourcebooks is an independent publishing Our programs advance the education of company dedicated to connecting readers academically talented, intellectually curious to resources that will change their lives . With students . Our programs include an Online High bestselling series like the Fiske Guide to Colleges School, Summer College where high school and the #1 going-to-college book, The Naked students become Stanford students for the summer Roommate, Sourcebooks is committed to helping and Summer Institutes where students dive deeply every student thrive in college . into their passions . Audience: S Audience: S

SPARK451 STEM PREMIER 311 913 Steve Kerge MARKETING COMMUNICATIONS Casey Welch info@spark451 com. cwelch@stempremier com. 516 .442 .4650 855 765. 7836. spark451 com. stempremier com. Spark451 is a full service marketing and commu- STEM Premier is the first online solution that nications company focused on higher education . assists students in designing a career pathway, We offer our clients a wide range of innovative and educators in recruiting top talent to their schools, results-driven marketing solutions in the areas of and employers in developing a stable, continuous strategic branding, recruitment marketing, interac- talent pipeline . tive and enrollment management . Audience: B Audience: B STUDENTBRIDGE, INC. STAMATS 323 548 Alayna Carlson Nick Ludwig acarlson@studentbridge com. nick .ludwig@stamats com. 678 .427 .3905 800 .553 .8878 www .studentbridge com. www .stamats com. StudentBridge helps colleges and universities Stamats is the nation’s thought leader in higher worldwide attract and retain the right kinds of education integrated marketing . Our approach to students . Our digital engagement platforms help each project is simple: We recognize the unique deliver essential content, and foster the emotional needs and expectations of each client and draw on connection needed for a student to make a the company’s 60+ years of higher education expe- decision . rience . We pair insightful, research-based strategic Audience: P counsel with compelling creative solutions . Audience: P

Descriptions courtesy of NACAC National Conference exhibitors 145 EXHIBITORS

STUDENTVOX INC. SUMMIT EDUCATIONAL GROUP 710 753 Tod Bensen Michael Melia tod@studentvox com. mmelia@mytutor com. 866 .991 1916. 617 .831 .4391 studentvox com. www .mytutor com. StudentVox increases yield and improves retention Summit Educational Group provides One-on-One, by giving college applicants what they want—direct In-Home Tutoring and Classroom Programs for the access to currently enrolled students for private, SAT, ACT, PSAT, SSAT, ISEE, and MCAS . Numerous confidential text message chats or calls . Applicants’ schools and educational companies nationwide use starting questions are answered in real time by Summit’s course materials to conduct their own test a currently enrolled student, commencing a 1:1 preparation programs . conversation . StudentVox is native in iOS and Audience: B Android and completely secure . Audience: B TARGETX 621 STUDY IN ISRAEL Derek Luther 350 luther@targetx com. Shlomo (Momo) Lifshitz 877 715. 7474. info@universityinisrael com. www targetx. com. 718 .838 .3533 TargetX, the leading CRM company in higher www .universityinisrael com. education, is reimagining the student experience Discover Study in Israel’s academic opportunities through campuswide solutions . Built on the for undergrads and high-school seniors . All Salesforce platform, TargetX offers a complete programs are taught in English, are affordable, suite of products, including a mobile admissions practical, and internationally recognized . Visit www . application and student engagement platform . universityinisrael com. to see our gap year programs, Known for innovative technology and industry 3 .5 years law degrees with eligibility to the NY and expertise, TargetX is a trusted CRM provider . CA bar exams & business degrees with internships . Audience: P Audience: S TECHNOLUTIONS SLATE SUMMER DISCOVERY & DISCOVERY INTERNSHIPS 235 634 Leah Dudley Bob Musiker solutions@technolutions com. info@summerdiscovery com. 203 .404 .4835 516 .621 .3939 www technolutions. com. www .summerdiscovery com. Technolutions Slate is the only CRM that can handle We provide pre-college academic and internship the breadth and depth of modern admissions programs for high school students for 2-6 weeks through outreach, travel management, online appli- at 13 top universities in the US and Europe . 300+ cations, online reading, and more . Slate is trusted credit and non-credit classes, 1000+ internship by more than 350 colleges and universities and has opportunities, business, leadership and STEM maintained 100% client retention since its inception institutes and cultural immersion . over a decade ago . www.technolutions.com Audience: S Audience: P

146 www.nacacconference.org | #nacac16 EXHIBITORS

TEENLIFE MEDIA, LLC THE TUITION EXCHANGE INC. 513 229 Marie Schwartz Robert Shorb mschwartz@teenlife com. rshorb@tuitionexchange org. 617 .277 .5120 301 .941 1827. www teenlife. com. www tuitionexchange. org. TeenLife provides the web’s most comprehensive Tuition Exchange is a reciprocal scholarship search engine for teen-focused programs, services, program for children and family members of faculty volunteer opportunities and schools . We publish and staff employed at over 640 participating print and digital guides, and regularly update our institutions . The Tuition Exchange, Inc . a non-profit blog to provide current and relevant information association, serves higher education by making ca- about things that matter to teens and their parents . reers at postsecondary institutions more attractive . Audience: S Audience: B

TESTROCKER TWG PLUS 741 1134 Michael Henry TWG Plus michael@testrocker com. info@twgplus com. 210 .413 0570. 855 .894 7587. www testrocker. com. www twgplus. com. TestRocker provides comprehensive online SAT and TWG Plus is a full-service higher education mar- ACT prep programs that focus on strengthening keting company . Our approach combines data, conceptual knowledge through on-demand, expert strategy and creativity to deliver optimal results for video instruction . our clients in student enrollment and retention . Our Audience: S tagline “Educated Marketing” is the result of years experience in direct marketing, branding, design TRANSFER TIMES and communications . 926 Audience: B Michael Wolaver michael@transfertimes com. US DEPARTMENT OF EDUCATION 414 .831 0184. 316 www transfertimes. com. Cindy Forbes Cameron Transfer Times recruits students through two year cindy cameron@ed. gov. community colleges . 202 .377 .3224 Audience: P www fsa4counselors. ed. gov. Free publications to help you help your students prepare and pay for postsecondary school, as well as free materials for you, the counselors . Also, receive information about our student and counselor websites . Audience: B

Descriptions courtesy of NACAC National Conference exhibitors 147 EXHIBITORS

UC SAN DIEGO EXTENSION UNIVERSAL COLLEGE APP 541 645 Natalie Leroux-Lindsey Joshua J . Reiter nlerouxlindsey@ucsd edu. reiter@applicationsonline com. 858 .534 .9275 410 .243 1014. extension .ucsd edu/education. www .universalcollegeapp com. The Education department at UC San Diego Exten- The Universal College Application is a one-to-many sion provides integrated professional development online application service which allows member for school communities and educational institutions colleges to set their own application requirements while incorporating best practices and the latest including essays and recommendations . The UCA research in content, pedagogy, andragogy, and combines exceptional customer service with flexible administration . technology to streamline the application process . Audience: B Audience: B

UNIGO VERSATION 515 745 Michael Beattie Versation mbeattie@unigogroup com. info@versation com. 949 .412 0628. 888 .418 .8021 www .unigo com. www versation. com. UNIGO and EducationDynamics have joined forces Get Your Student Ambassadors Online to Increase to connect colleges with more prospects, students, Enrollment and Yield . alumni, and advocates . With innovative engagement Audience: B and enrollment solutions and a thriving community of 1 6+. million students, our tailored SaaS solutions, targeted web properties, and consumer funding programs fuel a vibrant network of college consum- ers and partners in higher education . Learn more at booth 515 . Audience: B

FREE! UPDATED STUDENT PUBLICATIONS www.nacacnet.org/studentpubs • Breaking Down the College Admission Process • Financial Aid… in 7 Easy Steps • For-Profit Colleges: What to Know Before You Enroll • Guide for Families in the College Admission Process • Guide to the College Admission Process

148 www.nacacconference.org | #nacac16 EXHIBITORS

VISITDAYS WELLS FARGO EDUCATION 327 FINANCIAL SERVICES Sujoy K . Roy 847 sujoy@visitdays com. Jana Vanderah 203 .819 .3394 jana .l vanderah@wellsfargo. com. www visitdays. com. 952 .226 .2909 VisitDays technology delivers a world class campus www wellsfargo. com/student. visit experience that improves the prospective Wells Fargo Education Financial Services provides student experience and drives more visitors on customers with financial tips and tools to keep their campus . finances on track while in school and prepare them Audience: B financially for when they finish college . Audience: B WASHINGTON SCHOLARS PROGRAM 646 WHITEBOARD HIGHER Richar Friesner EDUCATION wsp@gmu edu. 234 higher education 703 .993 .5010 Sarah Parrott wjmc gmu. edu. info@gowhiteboard .net The Washington Scholars Program is home to 484 .533 .3176 the student leadership conferences Washington www gowhiteboardhighered. .net Journalism and Media Conference (WJMC) and the Whiteboard Higher Education partners with Washington Youth Summit on the Environment colleges to achieve truly remarkable application (WYSE) . These programs develop leadership skills and enrollment outcomes . Our deep expertise for high school students interested in journalism or with student search, digital marketing, predictive the environment . modeling, yield forecasting, financial aid awarding Audience: S and market research results in dramatic increases in applications, enrollment, and ROI for our clients . WAYBETTER MARKETING Audience: P 810 Waybetter Marketing WHOLEREN EDUCATION ronf@waybettermarketing com. 748 610 710. 1384. Jenny Chen www waybettermarketing. com. jingjie chen@wholeren. com. Waybetter Marketing implements 1:1 campaigns to 412 726. 7019. deliver relevant content . We focus on delivering www wholeren. com. the right message to the right person at the right WholeRen offers a range of integrated academic time . Our process attracts, learns, and responds support, including school placement, transfer to prospective students, which empowers you to services, emergency transfer services, academic deliver the part of your story that matters . advising, and cultural exchange, etc . WholeRen Audience: P also includes brands, OJISU and AHS to provide home-stay services . Audience: B

Descriptions courtesy of NACAC National Conference exhibitors 149 EXHIBITORS

WINTERLINE GLOBAL EDUCATION YOUVISIT 840 727 Cara Murray Bill Wilson cara@winterline com. brian wilson@youvisit. com. 888 737. .4226 646 .490 0055. www winterline. com. www youvisit. com. Winterline Global SkillsEducation offers gap year, YouVisit empowers leading institutions to create semester and summer programs committed to and share memorable and immersive virtual giving young people opportunities to learn about experiences that inspire real-life engagement and themselves through real-word skills while exploring physical visits . The company has created over 1,000 the world, and before continuing with their higher virtual tours and virtual reality experiences, and education . Winterline com. hosted more than 5 million virtual campus visits . Audience: B Audience: B

WORKDAY ZAP SOLUTIONS 935 222 Peggy McGillis Zach Hraber peggy .mcgillis@workday com. zach@zapsolutions com. 877 .967 .5329 412 .697 .2065 www workday. com. www .zapsolutions com. Workday is a leading provider of enterprise cloud ZAP Solutions is a leading provider of compre- applications for finance and human resources . hensive admissions software technologies . Our Founded in 2005, Workday delivers financial product, AMP is designed to help higher education management, human capital management, and institutions drive operational efficiencies and analytics applications designed for the world’s enhance communication and customer service with largest companies, educational institutions, and prospective and matriculating students and alumni . government agencies . More than 1,000 organiza- Audience: P tions, ranging from medium-sized businesses to Fortune 50 enterprises, have selected Workday . Audience: B GOLD SPONSOR

WORLD EDUCATION SERVICES ZEEMEE 449 927 Lorinda Grogg Kyle Montgomery lgrogg@wes org. kyle@zeemee com. 212 .219 7330. 925 786. .8746 www wes. org. www .zeemee com. World Education Services is a non-profit organiza- ZeeMee not only brings students’ stories to life but tion that provides international enrollment solutions also connects them in exclusive communities on through credential evaluations, and research on the college campuses . This platform both empowers drivers, trends and outcomes of student mobility . students to showcase their passions and interests Audience: B during the application process as well as engage and connect through exclusive communities prior to and during their college career . Audience: B

150 www.nacacconference.org | #nacac16 2016 NATIONAL CONFERENCE SPONSORS

GOLD

www.nshss.org Padfolio http://edu.chegg.com Ship Your Swag

www.myuniuni.com Counselors’ College Fair

Royall & Company www.zeemee.com Welcome Reception www.royall.com Conference WiFi www.thetalentedproject.org Refreshment Breaks

SILVER

www.collegeboard.org http://corp.collegenet.com www.discover.com/ www.c2education.com Counselor’s Preview Day Lanyard student-loans/ Water Bottles and Water Luncheon Coolers Hotel Keycard

www.osu.edu www.guidebook.com www.commonapp.org Registration Area Conference App Meet Your Match www.landmark.edu Window Clings and Escalator Wrap BRONZE

www.cegment.com www.indiana.edu www.oacac.org Registrations CHIEF Forum Notepad Counselor Preview Day www.spelmanandjohnson.com

www.carnegiecomm.com mongooseresearch.com Conference Media AMMI Preconference Workshop www.chronicle.com www.udayton.edu Media Student Video Scholarship Recognition CHEGG US OUT #NACAC16 We’re at booth 423 Chegg connects students with opportunities to learn and succeed: colleges, scholarships, tutors, study tools, internships and entry–level jobs. Chegg was founded by a student who wondered, “How can I afford college without a great job, and how do I get a great job without college?” Solving this “chicken and egg” problem is the focus of “Chegg”. Our mission is to help students globally save time, save money and get smarter from high school through college and into the workforce (or grad school). We’ve supported over 1400 colleges and universities through a multi–channel and multi–network marketing platforms. We offer colleges and universities unparalleled methods to reach students, capture interest, and engage their prospects to enrollments.

Stop by booth 556 to pick up your special “Ship Your Swag with NACAC” box before visiting the great the hall. Use this box to collect your freebies from all of the vendors, and when you’re done simply return it to booth 556 or Booth 423 before the end of the conference and our team will ship it to your office free of charge! Please note: Shipping is limited to the 50 United States. We do not ship to other US provinces, territories, or countries.

Recognition Snap a selfie and post it to Twitter and Instagram using the #ShipYourSwag!

Visit edu.chegg.com/nacac for more! RECOGNITION

2016 National Conference Sponsor

NACAC is especially grateful to Chegg for its generous gold level support of the 72nd National Conference—support that allows us to provide our attendees with a conference rich in programming and networking activities .

GOLD SPONSOR

Chegg supports better outcomes by providing resources that help students save time, save money, and get smarter . Chegg connects over 40 million students to the resources they need to succeed including homework help, ACT and SAT test prep, college and scholarship search, writing tools, and more . In addition, Chegg has developed the largest opt-in database of students actively researching schools and provides methods for colleges and universities to reach them, engage them, and enroll them with methods that out-perform traditional search methods . By leveraging a multi-channel, multi-network strategy, Chegg partners have the opportunity to save money while boosting yield .

Gil Rogers Director of Enrollment Marketing 860-990-2745 gil@chegg com.

www.nacacconference.org | #nacac16 149

RECOGNITION

2016 National Conference Sponsor

NACAC is especially grateful to MyUniUni com. for its generous gold level support of the 72nd National Conference—support that allows us to provide our attendees with a conference rich in programming and networking activities .

GOLD SPONSOR

MyUniUni com,. is a one-step platform . It helps students from application to graduation, schools to expand international recruitments, and counselors to strengthen core revenue .

Through data sharing and analyzing, the platform can serve as a ‘matchmaker’ between schools, students, and counselors . Schools are provided with free accounts that have access to potential candidates . Students on the other hand can compare and browse interest-matching schools, and request help from professional counselors .

With long-term cooperation between students, schools, counselors and other service providers, the goal of MyUniUni com. is to become the full solution of study and life abroad .

Bowen Yao CEO yaobowen@myuniuni com. +86 13717945188 +1 3146919458 www.nacacconference.org | #nacac16 151

RECOGNITION

2016 National Conference Sponsor

NACAC is especially grateful to NSHSS for its generous gold level support of the 72nd National Conference—support that allows us to provide our attendees with a conference rich in programming and networking activities .

GOLD SPONSOR

The National Society of High School Scholars is an international honor society . Our mission is to recognize academic excellence among high-achieving millennials and inspire them to reach their full potential . Founded in 2002 by James W . Lewis and Claes Nobel, senior member of the family that established the Nobel Prizes, NSHSS is advancing the goals and aspirations of students through unique learning experiences, scholarships, internships, international study, and peer networks . At each step along the way–from high school to college to career—NSHSS connects outstanding scholars with the resources to help them develop their strengths and pursue their passions .

LaShandra Little Director of University Relations NSHSS LaShandra Little@nshss. org. 404-235-5500 extension 526 www .nshss org.

www.nacacconference.org | #nacac16 153 Get the insight you need to produce the enrollment outcomes you want. RECOGNITION

2016 National Conference Sponsor

NACAC is especially grateful to Royall & Company, a division of EAB, for its generous gold level support of the 72nd National Conference—support that allows us to provide our attendees with a conference rich in programming and networking activities .

GOLD SPONSOR

Royall & Company

Royall & Company, a division of EAB, helps colleges and universities strengthen core revenue streams, achieve enrollment and fundraising goals, and build long-term relationships with students, parents, and alumni through innovative, data-enabled marketing services .

Chris Marett President EAB | Royall & Company cmarett@royall com. 800-899-7227

www.nacacconference.org | #nacac16 155 TheTalentEDProject.org

Creating connections. Expanding opportunity.

The TalentED Project Introducing a free tool to help helps students match with schools that are top institutions recruit first- a good fit by directly connecting college generation, lower-income access professionals to college-goers nationwide. admissions recruiters. Join today at TheTalentEDProject.org RECOGNITION

2016 National Conference Sponsor

NACAC is especially grateful to TalentED Project for its generous gold level support of the 72nd National Conference—support that allows us to provide our attendees with a conference rich in programming and networking activities .

GOLD SPONSOR

The TalentED Project is a free, new technology platform designed to match first-generation, lower-income college-goers with top institutions that are a good fit for them . This relationship-based tool connects college admission and access professionals nationwide to strengthen the recruitment pipeline of students that are underrepresented on college campuses . The TalentED Project provides access to high-potential students, and saves admission recruiters time identifying community-based organizations and high schools . The site was built by UBS, the Tennessee College Access and Success Network, and Discovery Education, and designed in consultation with over 150 admission and access professionals .

Wendy Blackmore TCASN, Senior Director of External Affairs 615-983-6909 / wblackmore@tncollegeaccess org.

www.nacacconference.org | #nacac16 157

RECOGNITION

2016 National Conference Sponsor

NACAC is especially grateful to ZeeMee for its generous gold level support of the 72nd National Conference—support that allows us to provide our attendees with a conference rich in programming and networking activities .

GOLD SPONSOR

ZeeMee’s free professional platform not only empowers students to bring their applications to life, but also allows admission offices to see the unique individual behind the transcripts and test scores . Through videos and images, admission teams are introduced to the authentic, imperfect student and are able to better ascertain fit for their particular culture and community .

Launched in 2016, ZeeMee Community allows students to connect in an exclusive community before ever stepping foot on campus . Students can search one another based on passions and interests, chat on the mobile app, connect with admission teams and match with roommates . ZeeMee provides its partners with rich analytics on community engagement, providing colleges a unique perspective on yield .

Kyle Montgomery Outreach Partner p: 925 786. .8746 w: zeemee com. e: kyle@zeemee com.

www.nacacconference.org | #nacac16 159 RECOGNITION

The power to plan your future

Helpful tips. Practical solutions. When it’s time to plan and pay for college, most everyone has questions. We can help with resources and tips to help students and parents through each step of the process. Plus, students can enter to win a scholarship award. No purchase or student loan necessary to enter or win. Learn more at CollegeCovered.com/Assist

160 www.nacacconference.org | #nacac16 RECOGNITION

What students are saying about the new SAT®...

of students say the test reflected what they’re learning in school

of students who used Khan Academy® to practice for the SAT® found it extremely or very helpful BOOTH 317

of students say they can imagine themselves using vocabulary from the new SAT

Results are based on a survey of 26,585 SAT takers in March 2016.

Visit booth 302 to talk to a College Board representative about the new SAT.

www.nacacconference.org | #nacac16 161 RECOGNITION

Join us at NACAC – Booth 815

ApplyWeb Integrated Admissions Systems Custom Application Forms • Mobile Application Evaluation • Recruiting & Relationship Management

corp.collegenet.com

WE LOVE COLUMBUS[ [BECAUSE IT’S THE HOME OF OHIO STATE

The Ohio State University would like to welcome all of the NACAC attendees to our city of Columbus. We hope you enjoy your time in the capital city.

162 www.nacacconference.org | #nacac16 2016 SPECIAL INTEREST GROUP LEADERS

Active Retired SIG Emerging Admission Professionals Native Indigenous Peoples SIG Iris Schrey, Retired, IL SIG Dean Jacoby, Albuquerque Carolyn Barnhart, Retired, AZ Timothy Cushing, Wheaton College, MA Academy, NM Lauren Livak, Rutgers, The State Leslee Lovato, Colorado State University of New Jersey, NJ University, CO African American SIG Eric Stokes, University of Tennessee, TN Derek DuBose, The Ohio State French Baccalaureate SIG Performing Arts SIG University, OH Natalie Bitton, Lycee Francais de San Amy Goldin, COPA, Inc: College Francisco, CA Options in the Performing Arts, NY Christine Eischen, Lycee Francais de Barbara Rapaport, Rapaport Alumni Representatives SIG Chicago, IL Consulting LLC, NJ Joshua Levy, Oberlin College, OH Andrew Carter, College of the Holy Cross, MA GLBTQ and Allies SIG Private School Counselors SIG Christopher Wilcox, BASIS Patrick O’Connor, Cranbrook Independent Silicon Valley, CA Schools, MI Asian/Pacific Islander SIG Matt Huber, Harrisburg Area David Hooks, West Nottingham David Kamimoto, University of Community College, PA Academy, MD California-Santa Cruz, CA Naomi Ewing, STEM School, CO Independent Educational Public Charter Schools SIG Consultants SIG Crys Latham, Washington Latin Public Catholic Educators SIG Joan Koven, Academic Access, PA Charter School, DC Stephen Pultz, University of San William Shain, William M . Shain Sanjay Mitchell, Thurgood Marshall Diego, CA Consulting, ME Academy Public Charter High Cathleen Anderson, Niagara School, DC University, NY International Baccalaureate SIG Pamela Joos, Washington Public School Counselors SIG Christian Fellowship SIG International School, DC Sheila Welsh, College Park High Jeff Rickey, St . Lawrence University, NY Marie Vivas, International School, CA Stephany Prince, Stanford Baccalaureate Organization, University, CA Geneva, Switzerland Regional Admission Counselors SIG Edward Devine, Lafayette College, PA College Admission Counseling Jewish Schools and Jewish Carin Smith, Lawrence University, WI Graduate Coursework SIG Students SIG Patrick O’Connor, Cranbrook Gary Berger, Rae Kushner Yeshiva Universal College Application SIG Schools, MI High School, NJ Julia Varriale, UCLA Extension, MA Joshua Reiter, Universal College Jacqueline Rockman, Donna Klein App, MD Jewish Academy High School, FL Community-Based Organization SIG Bruce Scher, Rochelle Zell Jewish Women’s Colleges SIG Sean Callaway, Center for Urban High School, IL Education - Pace University, NY Michele Ozumba, Women’s College Coalition, GA Tracy Kyttle, Collegiate Directions, Latino/Hispanic SIG Alexa Gaeta, Agnes Scott College, GA Inc ., MD Carlos Jimenez, Colorado College, CO Omar Correa, University of Nebraska Community Colleges SIG at Omaha, NE Young Admission Deans and Directors SIG Michele Brown, Oakton Community College, IL Jeff Schiffman, Tulane University, LA Julie Marlatt, Parkland College, IL Sara Brookshire, Brandeis University, MA

T# - Preconference Seminars | A-G# - General Educational Breakout | L# - Learning Lounge | TL# - Tech Lab 163 2016 NACAC NATIONAL COMMITTEES

STANDING COMMITTEES Current Trends & Future Governance & Inclusion, Access and Nancy Gibson Issues Committee Nominating Committee Success Committee Denison University Admissions Practices Granville, OH Committee Elise Rodriguez, Chair Katy Murphy, Chair Ka’rin Thornburg, Chair The Chapin School Bellarmine College The University of Texas Lindsay Lake Louis Hirsh, Chair New York, NY Preparatory at Austin Otterbein University Louis Hirsh Consulting, San Jose, CA Austin, TX Westerville, OH Newark, DE Michele Brown Oakton Community Adele Brumfield Laura Horton Ashley Logan Elizabeth Cheron College University of California, University of Minnesota- I Know I Can Northeastern University Des Plaines, IL San Diego Twin Cities Columbus, OH Boston, MA Minneapolis, MN Anita Carpenter Kevin Dyerly Mark Nusbaum Ann Herbener Downers Grove University of Redlands Ginny Johnson Ottawa Hills High School Papillion-La Vista High Community High Redlands, CA Pathways to Admission Toledo, OH School School South LLC, Berwyn, PA Papillion, NE Downers Grove, IL Victoria Englehart- Marcy Ritzert Thompson Clyde Moore Muskingum University Sara Kyle Paul Johnson St . Mary’s Episcopal University of Oklahoma New Concord, OH The Blake School Rutgers, The State School Norman, OK Minneapolis, MN University of New Memphis, TN Charles Runyan Jersey Art Rodriguez Westerville South High Cassie Magesis Piscataway, NJ Rafael Figueroa Vassar College School The Urban Assembly Albuquerque Academy Poughkeepsie, NY Westerville, OH New York, NY Donald Kamentz Albuquerque, NM The Character Lab Valerie Scates Cari Schultz Falone Serna New York, NY Jeffrey Fuller Korea International Columbus School for Reed College University of Houston School Girls Portland, OR Cindy Montgomery Houston, TX Columbus, OH Hawaii Preparatory Sherry Smith Kasandra Urquidez Academy Greg Wasserman Making Waves Amanda Sohl The University of Arizona Kamuela, HI The Wheatley School Foundation Capital University Tucson, AZ Old Westbury, NY Richmond, CA Columbus, OH Stefanie Niles Communications Dickinson College Government Relations Tonya Stokka Laren Wenzell Committee Carlisle, PA Committee North Dakota State Baldwin Wallace College of Science – University Kellie Stewart, Chair Finance Committee Sarah Summerhill, Chair Fargo Berea, OH Gonzaga College High Michigan State University Fargo, ND School Robert MacLellan, Chair East Lansing, MI Member Relations Washington, DC Hebron Academy Local Advisory Committee Hebron, ME Kenneth Bordelon Committee 2016 Anne Aubert-Santelli Houston Independent Julie Marlatt, Chair University of Southern William Hancock School District Derek DuBose, Chair Parkland College California Cranbrook Schools Houston, TX The Ohio State University Champaign, IL Los Angeles, CA Bloomfield Hills, MI Columbus, OH Rick Clark Chuck Bachman DeVone Eurales Rachelle Hernandez Georgia Institute of Kristen Dickerson, Chair Lafayette College Knox College University of Minnesota- Technology Gahanna Lincoln High Easton, PA Galesburg, IL Twin Cities Atlanta, GA School Minneapolis, MN Gahanna, OH Lisa Clay Charlie Hungerford Julie Fopma The Parish Episcopal Southwest Baptist Christopher Miller Upper Iowa University Seneca Bing School University Glenelg Country School Bettendorf, IA Columbus Alternative Farmers Branch, TX Springfield, MO Ellicott City, MD High School James Fowler Columbus, OH William Hughen Jeffrey Neill Lee Nuckolls Salve Regina University Alvirne High School Taipei American School Fountain Valley School Newport, RI Rae Ann DiBaggio Hudson, NH Taipei, Taiwan Colorado Springs, CO Case Western Reserve Ian Harkness University Claire Nold-Glaser Matthew Ogawa Thomas Paulsen Malvern Preparatory Cleveland, OH Bellevue, WA Oregon State University University of Iowa School Corvallis, OR Iowa City, IA Malvern, PA Keith Gehres Jeff Pilchiek The Ohio State University The Comprehensive Kathleen Schultz James Whitaker Ann Kjorstad Columbus, OH College Check NIST International School Chapman University Academy of Holy Angels Austin, TX Bangkok, Thailand Orange, CA Richfield, MN 164 www.nacacconference.org | #nacac16 2016 NACAC NATIONAL COMMITTEES

Mitch Warren David Weiner Dorothy Jones Michele Brown Ffiona Rees Purdue University Barrie School The Bay School of San Oakton Community University of California- West Lafayette, IN Silver Spring, MD Francisco College Los Angeles San Francisco, CA Des Plaines, IL Los Angeles, CA National College Fair Student Athlete Committee Advisory Committee Mark McFee Muenzer Pete Caruso Sacha Thieme Rochester Institute of Boston College Indiana University Susan Makowski, Chair Jennifer Thomas, Chair Technology Chestnut Hill Bloomington Rider University Maybeck High School Rochester, NY Bloomington, IN Lawrenceville, NJ Berkeley, CA Amy Cembor Peter Osgood Providence College Mitchell Thompson Ah Young Chi Brandon Johnson Harvey Mudd College Providence, RI Scarsdale High School Hong Kong International Avila University Claremont, CA Scarsdale, NY School Kansas City, MO Youlonda Copeland- Meagan Pollock Morgan Cigus Vanni David Coates Donna Lyons National Alliance for University of California– Wynnewood, PA Kenmore East High Longmeadow High Partnerships in Equity Los Angeles School School Gap, PA Los Angeles, CA Beth Wiser Tonawanda, NY Longmeadow, University of Vermont Susan Rexford William Dingledine Burlington, VT June Giddings Cory Miller Charles E . Smith Jewish Educational Directions, The University of Texas Branksome Hall Day School Inc . Transfer Advisory at Austin Toronto, ON Rockville, MD Greenville, SC Committee Austin, TX Kimberly Oden Kristin Tichenor Justin Doty Richard Alvarez, Chair Terry Henry Campbell Hall School Worcester Polytechnic Trinity University Queens College – CUNY Minneapolis Public North Hollywood, CA Institute San Antonio, TX Queens, NY Schools Worcester, MA Minneapolis, MN Maureen Shagonaby Rafael Figueroa Bruce Chamberlin Michigan State University Individual Member Albuquerque Academy Georgetown University Donna Robbins East Lansing, MI Discipline Committee Albuquerque, NM Washington, DC University of Louisville Louisville, KY Eric Sparks William McClintick, Chair Emmi Harward Alfredo Gomez American School McClintick Educational The Bishop’s School San Jacinto College Richard Stackpole Counselors Consulting La Jolla, CA Pasadena, TX University of Cincinnati Association East Greenwich, RI Cincinnati, OH Alexandria, VA Louis Hirsh Katherine Hughes Myron Arakawa Lou Hirsh Consulting‑ The College Board Professional Nick Sproull Punahou School Newark, DE Washington, DC Development Committee NCAA Honolulu, HI Indianapolis, IN Jim Jump Esther Hugo Fran Swift, Chair Shirley Bloomquist Saint Christopher’s Menlo Park, CA Rumson-Fair Haven Scott Verzyl A Second Opinion School Regional High School University of South Great Falls, VA Richmond, VA Sally Lindsley Rumson, NJ Carolina University of Michigan Columbia, SC Pete Caruso Ron Koger Ann Arbor, MI Sara Brookshire Boston College Kennesaw State Brandeis University AD HOC COMMITTEES Chestnut Hill, MA University-Marietta Nora Manz Waltham, MA Campus Delaware County Ad Hoc Committee on Phyllis Gill Marietta, GA Community College Michele Brown STEM Programming Charlotte, NC Media, PA The Ohio State University Robert Nesmith Columbus, OH Kristen Harris Panetha Nychis Ott Centre College Rebecca Popelka NYC DOE Office of Post Brown University Danville, KY DePaul University Peter Hauet Secondary Readiness Providence, RI Chicago, IL Retired, Myrtle Beach, SC Brooklyn, NY Nancy Oliver Gray Steering Committee on Hollins University Dawn Valencia Laura Linn Jonathan Hoster Admission Practices Roanoke, VA Fullerton, CA Pembroke Hill School Syracuse University Kansas City, MO Engineering & Todd Rinehart, Chair James Rawlins Evelyn Boyd White Computer Science University of Denver University of Oregon Chester, VA Brian K . Smith Syracuse, NY Denver, CO Eugene, OR Memphis University School Carolyn Blair Memphis, TN Clayton High School Clayton, MO

T# - Preconference Seminars | A-G# - General Educational Breakout | L# - Learning Lounge | TL# - Tech Lab 165 NACAC STAFF

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