Aristotle University of Thessaloniki School of Journalism & Mass
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Aristotle University of Thessaloniki School of Journalism & Mass Communications English Language MA in Digital Media, Communication & Journalism Τhe role of social networks and media in the shaping of public opinion: A case study of the Libyan Conflict Dissertation Student: Loukas Voultsios Supervisor Professor: Nikos Panagiotou Thessaloniki 2018 1 Abstract The role of media has been studied and pointed as a research topic from multiple previous researches. Specific focus has been given on how media can be used for social and political purposes. In social context, many studies mention the ability of media on people’s manipulation for political issues. However, there are contradictive findings and opinions on the literature, where some researchers support the opinion regarding which media can have a great impact on political opinions while others suggest that media effect is not great and important to be considered. This highlights the fact that media can be used for political purposes, but their impact is not definite as well as there is no solid evidence that they can have significant influence on violent incidents. For these reasons the main aim of the current study is to discuss how three media organizations from different countries and backgrounds identify how they present the facts and incidents of Libyan revolution. Additionally, the current study will present the whole spectrum of Libyan war and protests and its role on Arab Spring. Finally, comparisons will be made in order to highlight the differences between those three media and countries and identify the impact of each state on the way media refer to international events and incidents. Key words: New media, social media, Libya, Arab springs 2 Acknowledgements I would like to thank all who deserve gratitude for the completion of my Master’s studies would require. Special thanks to my wife Maria for giving once again the opportunity to fulfill another target in the world of knowledge and the Assistant Professor Nikos Panagiotou for providing his excellent guidance in order to finish this study successfully. 3 Table of Contents Introduction……………………………………………………………… 5 Chapter 1: Social Media Networks…………………………………… 7 1.1 Social Media…………………………………………………. 7 1.2 Defining Social media……………………………………….. 7 1.3 Categorization of Social Media……………………………… 8 Chapter 2: Arab Spring Uprising and Media………………………. 12 2.1 Arab Spring uprisings……………………………………….. 12 2.1.1 Introduction…………………………………………… 12 2.2 Middle East………………………………………………….. 13 2.3. Arab Spring…………………………………………………. 14 2.4 Libya and the Libyan Uprising……………………………… 18 2.4.1 Historical background ………………………………… 18 2.4.2 Libyan uprising of 2011 ……………………………… 19 2.5 Other Arab spring-related uprising …………………………. 19 2.5.1 The Syrian uprising …………………………………… 19 2.5.2 Other protests………………………………………….. 20 Chapter 3: The Role of Media ……………………………………… 22 3.1 Introduction ………………………………………………… 22 3.2 The political role of media ………………………………… 23 3.3 Media role in Arab Spring …………………………………. 26 Chapter 4: Research Methodology…………………………………… 31 Chapter 5: Data Analysis…………………………………………….. 37 5.1 Framing……………………………………………………… 37 5.2 Libyan revolt………………………………………………… 41 5.2.1 Fall of Tripoli…………………………………………. 42 5.2.2 Colonel Muammar Gaddafi’s murder……………….... 46 Chapter 6: Conclusion………………………………………………… 50 Bibliography .…………………………………………………………. 52 Appendix: ……..………………………………………………………. 62 4 Introduction In our days, the internet is no longer just a source of information, entertainment or education. It is a new horizon in knowledge, communication and information within a constantly evolving environment and a way of direct exchange of information. With the advent of the Internet, the need for the intelligent networks that formed all sorts of social relationships (professional, friendly, family, political, ideological, etc.) was created. Utilizing a wide range of digital technologies is the services of virtual communities in real and modern time. By overcoming the narrow limit of the restricted group, the networks include all users and find an appropriate environment to express their opinions, ideas, pass through their messages, acquire followers and achieve specific goals. Thus, social networking sites, among other things, are the journalism of the citizens and the place to share information in zero time with the participation of everyone in a more direct form of communication (Deligiannis, 2010). Today Facebook and Twitter are popular web communities, while the most popular media contributing to social networking are blogs - wikis - video coasts and podcasts. In the West society, Facebook and other media can be used to identify old friends or classmates for new acquaintances, but in Arab countries they were also used to organize and coordinate resistance movements that led to revolts against governments (Kuhn, 2012). Through Facebook, the 6th of April 2008 movement was launched in Egypt to direct public opinion on a strike to improve the political scene. Facebook's participation was great, the idea reached 1,000,000 people. Thus, the strike resulted in a massive reaction of the citizens to the political scene until it was overthrown. Twitter also played an important role in updating. Transmission directly from the street using mobile phones into social networks was also the mediator with international news agencies. The connection of the mobile phone to the internet gave at no time news and picture. This revolutionary wave of protests and protests in the Middle East and North Africa named the Arab Spring. In Tunisia, Internet was the only public space that users could share ideas, information, and organize fighting the propaganda of the regime. On February 2011 in Syria, the mobilization was shifted to social media for demonstrations with demands for liberty - human rights and the end of the country's state of emergency (Syria, 2011). During the same period, February 2011, the crisis in Yemen begins. Young people, mostly labour and activists, rushing from the outbreak of Tunisia and Egypt, were demonstrating against the authoritarian regime. 5 Inspired by the Tunisian Revolution and revolution on Egypt, Libya was experienced anti- government demonstrations. In Iran, bloggers share Libya with the joy of a liberated country and expect the end of the dictatorship of the Iran-Libyan Revolution (Durac, 2013). Social media were used to bring close unknown inhabitants on the same city or country, who were online friends, managed to pass their messages for political reasons and create the Arab Spring and the revolt of the citizens in their corrupt governments. The protests include violent and non-violent demonstrations, massive riots, and in some cases such as Libya, civil war. Additionally, these uprisings spread to the majority of the Arabic countries. However, despite the contagious form of Arabic revolutions, it can be stated that those facts were based on the political and economic environment of each country. The current study emphasizes on the role of media and social media on the Arab Spring in Libya. Specifically, the study will try to highlight whether the different media types report events. For the purpose of the study, articles of three different media organizations have been analyzed in order to detect how the authors present the events and if there are differences according the origin of each organization. 6 Chapter 1: Social Media Networks 1.1 Social Media Since the entry of the first recognizable social network the Six-Degrees in 1997 (Boyd & Ellison, 2010) a large number of social networks like Facebook, Twitter and LinkedIn, have become popular online platforms where people interact. The use of social networks has spread to the majority of the population and indicative of this is the fact that users who visit social networks at least once per month are expected to increase from 41% in 2008 to over 75% in 2017 (Mangold & Faulds, 2009). For example, the social network Facebook has surpassed the search engine Google and is now characterized as the most frequently visited website in the United States (Heidemann, Klier & Probst, 2012) with more than 845 million active users (Hepburn, 2011). Although originally designed for private use, more and more companies are trying to promote their brand name and their products through social networks in order to increase their popularity (Narayanan et al., 2012). As a result, global advertising spending on social networks is expected to increase from 5.2 billion in 2011 to 13.4 billion dollars in 2017 (Dwyer, Hiltz & Passerini, 2007). For this reason and including the huge amount of their available information, a large number of social networks is now worth billions of dollars (Beer, 2008). Therefore, this technical and social phenomenon has grown into a global communication medium with increasing social and economic consequences. 1.2 Defining Social media Especially in the social sciences, the desire of the individual to participate in a community is a well-analysed phenomenon (Bagozzi & Dholakia, 2006). Therefore, the concept of social networks is not really new, however with the introduction of the Internet and the development of information systems, social media have moved into a new dimension. The numerous forms of social networking, including blogs and virtual communities on the Internet, motivate people to connect and communicate directly with each other (Bernoff & Li, 2008). Along with these changes, the former passive recipients of information are becoming active pillars and they share and create