Fashion Capital Berlin Designers. Events. Networks. Page 02 Page 03 Facts and figures Contents Fashion capital Berlin Berlin Fashion capital Berlin Facts and figures 03 That certain something Fashion in Berlin 04-05 Fashion businesses by city Fashion capital Berlin Locations, shopping, fashion schools, trade shows 06-07 The tip of the iceberg An overview of Berlin's fashion diversity 08-10 Fashion's next wave Faces to remember 11-13 Berlin Munich In focus Eyewear design 14 3,670 2,670 Hats off! Berlin milliners international 14 Berlin's green future The capital of sustainability 15 1 in 6 businesses Showtime! Fashion shows and events 16-17 Hamburg Cologne in Berlin is part of the Fashion meets Internet The capital for start-ups 18 2,220 1,910 creative sector Fashion and industry Suppliers and service 19 Spreading the word Fashion and communication 20 Berlin's fashion industry turnover in 2010 The style report Print, blogs, etc. 21 > 2 billion € 10% of the city's cultural industry Carreers, tailor-made Fashion schools 22 And the winner is ... Competitions 23 Tourism growth Strength in numbers Networks and collectives 24-25 Fashion Week Visitors in 1993 – 2,985,100 A boost for creativity Funding and support for designers 26 visitors Visitors in 2000 – 5,006,200 Visitors in 2011 – 9,866,100 Contacts 27 50,000 250,000 in July 2007 in July 2012 www.fashion-week-berlin.com 10 Fashion schools in Berlin 600 – 800 fashion designers 240 events work in Berlin during Berlin Fashion Week in July 2012 > 1,000 students 18,500 runway start a fashion-related people 100 shows course at one of Berlin's work in the during Fashion Week in January 2012 fashion schools each year fashion industry All stats are approximations Page 04 Page 05 Welcome to the fashion capital BERLIN IS INTERNATIONAL Visitors from foreign countries account for almost half of the total number of guests That certain something to the city, approximately 40 %. Some stay for a few nights or weeks, others for months or even years. Around 15 % of the city’s population – some 500,000 people – come from 195 other nations. The city’s standard of living, coupled with appealing cultural and Berlin is the place to be for fashion labels. The German capital has been known as a creative hub ever leisure activities, stimulates interaction between residents and visitors and creates the since the fall of the Berlin Wall in 1989, but since the year 2000, it has also gained a reputation as a opportunity for many of the city’s fans to realize their creative ideas in Berlin. This BERLIN IS leader in fashion. Berlin is a city in which designers can make international names for themselves, makes Berlin an incubator for ideas. and from which artistic and commercially successful labels can conquer the fashion world. This CREATIVE trend has exceeded the expectations of both fashion experts and local designers. According to official statistics, 33,000 artists The city’s fashion scene is booming, call Berlin home. Every tenth working Berliner marking Berlin’s ascent from a makes a living in the dynamic metropolis to a global creative industries. BERLIN HAS fashion hot spot. SOMETHING FOR EVERYONE After the rapid development over the past BERLIN DRAWS A CROWD decade in Berlin’s fashion scene, the city has become home to more than sartorial Berlin has become the third most popular tourist city in Europe. In 1993 three million 'diamonds in the rough’ – it also boasts visitors came to the capital, which was just recovering from the effects of the fall of internationally successful labels which the wall in 1989. In 2011 the number of Berlin-visitors more than tripled at nearly More and more German and international labels are moving to Berlin. Twice a year, offer fashion to suit every style. Avant- 10 million. The ten million mark was topped before the end of 2012, and even more during the rapidly expanding Berlin Fashion Week, they have the opportunity to present garde upstarts are complemented by tourists are expected in the future. their work and network with the global fashion scene, its buyers and the media. innovative online and e-commerce fashion businesses. The diversity of the Concurrently, an entire sector of the fashion industry is being formed, offering its services scene creates constant innovation and a and materials, as well as its support, to Berlin’s increasingly professional labels and their treasure of networked know-how. international clientele. The city’s fashion scene is booming, marking Berlin’s ascent from a dynamic metropolis to a global fashion hot spot. A number of contributing factors safeguard its sustained development: THOMAS BENTZ BERLIN TRAINS THE Co-Director/Fashion Designer NEXT GENEratiON Achtland BERLIN, A PlacE FOR INVEstmENT The city’s ten fashion schools have “Berlin is big but still gives us Berlin is increasingly referred to as the new Silicon Valley. The German committed themselves to the task of the opportunity to breathe capital’s creative edge is thriving, with investors from all training young talented students to freely; having a studio of over the world eager to uncover its ideas, networks and become outstanding fashion designers. your own is possible and creative minds. Berlin's government actively promotes this From Berlin, many young designers pour development. Each year, approximately 75 million euros out into the world, while others stay to much earlier than it is in in subsidies are invested in enterprises and projects in sectors display their talent at local labels or the cities like London or New such as information and communication technology, media and international fashion enterprises that are York! We've also seen that the the creative industries. increasingly relocating to the city. diversity of Berlin’s creative impulses generates a lot MD.H | Catwalk 2011 of curiosity internationally pertaining to anything about BERLIN IS LIVABLE 'Berlin.' People abroad are increasingly interested in The city's cultural offerings are above and beyond those of any other German city. anything that comes from More than 170 museums, around 400 art galleries, dozens of theaters and hundreds Berlin, while the Berliners of cultural events each year ensure that Berlin’s creative minds are supplied with fresh inspiration around the clock. Similarly, parks and recreational areas beckon themselves are curious about residents to relax and experience Berlin: 15 % of the city’s area is green. Additionally, everything new.” BIKINI BERLIN Bread & Butter | The Rock Highlights | F. Taffelt the city’s living space is more affordable than in any other western European capital. Page 06 Page 07 50 Locations, shopping, fashion schools, trade shows Berlin labels/flagship stores Concept and specialty stores Fashion stores Fashion capital Berlin Brunnenstraße 26 6 23 Events/trade shows* 4 Kastanienallee 28 Prenzlauer Allee Fashion schools 1 A7 8 Esther Perbandt 23 Wertvoll Almstadtstr. 7, Mitte Almstadtstr. 3, Mitte Marienburger Str. 39, Prenzlauer 18 14 25 Friedrichstraße 24 19 11 Greifswalder Straße Berg 10 2 9 13 2 Trippen 9 Kavier Gauche Berlin's first specialized 27 8 5 3 1 Rosenthaler Str. 40-41, Mitte Linienstr. 44, Mitte sustainable fashion store 16 7 12 42 35 47 Karl-Marx-Allee 3 Don‘t Shoot the Messengers - 10 Lala Berlin Store 24 Konk Mulackstr. 7, Mitte Kleine Hamburger Str. 15, Mitte 36 33 DSTM 20 32 Rückerstr. 10, Mitte One of the city's most successful A reliable address for fashion 44 31 Straße des 17. Juni Holzmarktstraße labels, famous for its cashmere discoveries for a decade 39 4 Antonia Goy creations 30 34 Brunnenstr. 5, Mitte 25 Soto 43 11 Q by Umasan Torstr. 72, Mitte 21 Heinrich-Heine-Straße 5 Butterflysoulfire Linienstr. 40, Mitte A haven for mens clothing Potsdamer Straße 22 Oranienstraße Mulackstr. 11, Mitte 46 12 Mykita Store 26 CHKA 48 15 29 6 C Neeon Rosa-Luxenburg-Str. 6, Mitte Kastanienallee 47, Mitte 17 38 45 49 Kastanienallee 55, Mitte Flagship store of the internationally renowned eyewear label 27 Le Coup Shoes 7 Rike Feurstein Steinstr. 16, Mitte 41 Rosa-Luxemburg-Str. 28, Mitte 13 ic! Berlin Eyewear Max-Beer-Str. 17, Mitte 28 Adrett 37 40 Weinbergsweg 23, Mitte 14 Thone Negrón Schröderstr. 13, Mitte 29 F95 Store 38 Premium Exhibition Berlin designer Ettina Berrios- Luckenwalder Str. 4-6, Kreuzberg Luckenwalder Str. 4-6, Kreuzberg 43 Oberstufenzentrum Bekleidung 47 Akademie Mode und Design Negrón's label und Mode (OSZ), (AMD) 30 White Label Fair 39 Capsule Standort 1 Franklinstr. 10, Tiergarten 15 Fiona Bennett Salon Potsdamer Platz 1, Mitte Straße der Pariser Kommune 8, Kochstr. 9, Mitte Potsdamer Str. 81, Tiergarten Friedrichshain 48 Berufsausbildungszentrum 31 Show & Order 44 Universität der Künste (UdK) Lette-Verein 16 Departmentstore Quartier 206 Heizkraftwerk Mitte, Köpenicker 40 Panorama Straße des 17. Juni 118, Viktoria-Luise-Platz 6, Schöneberg JOSEF VOELK Friedrichstr. 71, Mitte Str. 70, Mitte ExpoCenter Airport Charlottenburg 49 Hochschule für Technik und Owner 17 Murkudis 32 Bright 41 BEST-Sabel-Berufsfachschule 45 ESMOD Wirtschaft (HTW) The Corner Potsdamer Str. 81, Mitte Am Krögel 2, Mitte für Design Görlitzer Str. 51, Kreuzberg Wilhelminenhofstr. 75A, "Because of its history and Concept store on 1,000 square Lindenstr. 42, Köpenick Oberschöneweide meters 33 Green Showroom 46 Mediadesign Hochschule für its expansive size, Berlin Hotel Adlon Kempinski 42 EBC Hochschule Design und Informatik 50 Kunsthochschule Weißensee is entitled to two shopping 18 Happy Shop Unter den Linden 77, Mitte Alexanderplatz 1, Mitte Lindenstr. 20-25, Kreuzberg Bühringstr. 10, Weißensee areas. They are fundamen- Torstr. 67, Mitte tally different, just like 34 Ethical Fashion Show New York has Uptown and 19 Upcycling Fashion e-werk, Wilhelmstr.