2017 Event Information February 23 – 25, 2017
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Legea, Nasce Agli Inizi Degli Anni Novanta, a Pompei Dai Coniugi Acanfora
STORIA DEL MARCHIO Il marchio Legea, nasce agli inizi degli anni novanta, a Pompei dai coniugi Acanfora. Produce prevalentemente abbigliamento e accessori per il calcio. Successivamente, si specializza nella produzione di materiale tecnico per altre discipline sportive. L’evoluzione e la crescita dell’azienda sono dovute: • La sponsorizzazione nel 2003 del Napoli calcio • La collaborazione con le squadre del Montenegro e di Gibilterra e di altre squadre italiane in serie C. • Nel 2019/2020 l’accordo con la FIGC per la fornitura dell’abbigliamento sportivo dell’Associazione Italiana Arbitri PUNTI DI FORZA DELL’AZIENDA • Ottimo rapporto qualità prezzo • start-up control: l’affiliato è seguito nelle varie fasi fino all’apertura dello store • Costi di affiliazione pari allo zero • Rapidità di evasione degli ordini MADE IN ITALY? • Fornitori : sconosciuti. Inizialmente si parlava di made in Italy. • Legea è stata al centro di una vicenda giudiziaria: infatti l’azienda aveva fatto produrre i suoi prodotti in Cina e li aveva poi importati in Italia, apponendovi poi il marchio dell’azienda. • La Cassazione però ha rigettato il ricorso del Procuratore di Napoli, rilevando che la qualità dei prodotti dipende dall’identità del produttore e non dall’ambiente geografico di fabbricazione. • Il comportamento della Legea non ha quindi integrato il reato. CLIENTI Legea ha una clientela in cinquanta paesi, nei più importanti continenti. In Italia sono presenti 180 store mono-marchio i c.d. «Legea Point» Ha intrapreso diverse relazioni di sponsorship in varie società sportive calcistiche. CONCORRENTI DEL SETTORE CONCORRENTI La concorrenza nell’abbigliamento sportivo è forte. I principali concorrenti sono Nike con l’15,61% e Adidas con l’11,81% del mercato, con prodotti ad alto costo e alta qualità. -
Handbook of Best Practices in Dual Career of Athletes in DC4AC Project Participating Countries
Handbook of Best Practices in Dual Career of Athletes in DC4AC project participating countries Final version, May 2017 Handbook of Best Practices in Dual Career of Athletes in DC4AC project participating countries This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 2 Handbook of Best Practices in Dual Career of Athletes in DC4AC project participating countries SUMMARY Introduction.............................................................................................................................. 5 Romania ...................................................................................................................................... 6 The situation in Romania and concerns for athletes dual career ................................................... 6 Main initiatives and legislative regulations related to DC in Romania. Best practices. .................. 7 Hungary ....................................................................................................................................... 9 Erasmus+ sport projects and European projects .......................................................................... 9 Projects of national federations or National Olympic Committee .............................................. 12 Educational ministry - government ......................................................................................... -
SI FC Feb (Orange).07 12/2/07 11:25 Am Page 1
SI FC Feb (orange).07 12/2/07 11:25 am Page 1 THE LEADING TRADE MAGAZINE FOR UK SPORTS RETAILERS, MANUFACTURERS AND DISTRIBUTORS SportsInsight £3.50 FEBRUARY 2007 www.sports-insight.co.uk THE OFFICIAL PUBLICATION OF THE FEDERATION OF SPORTS AND PLAY ASSOCIATIONS INSIDE THIS ISSUE BARGAIN BASEMENT How short-term price cutting impedes long-term growth IN SEASON Focus on swimming, Nordic walking, hockey, football, rugby, running & athletics DRESS TO IMPRESS Staff appearance is your business image E-TAILING eBay Express - your new online sales channel RISK MANAGEMENT Why you should have a contingency plan www.mizuno.eu Joma DPS 8/2/07 11:33 Page 1 Joma DPS 8/2/07 11:35 Page 2 Contents 12/2/07 10:43 am Page 3 IN THIS ISSUE Sports Insight WIN working with Sports Insight 1 OF 3 POWERBREATHE Messe Munchen’s PLUS INSPIRATORY UK partner MUSCLE TRAINERS for new media This year’s premier training device for sports performers and anyone looking to improve their general fitness. ■ Improves performance and fitness levels CONTENTS 02.07 ■ Makes exercise feel easier ABC Certification ■ Feel healthier, stronger and fitter in four weeks Sports Insight has a current ABC certified ■ circulation of 5,211 (audit period July 1, Drug-free, quick and easy to 2005 to June 30, 2006). The Audit Bureau use in less than five minutes of Circulations (ABC) is an independent For your chance to win one audit watchdog that verifies magazines’ circulation figures, visit www.sports-insight.co.uk providing accurate and comparable data for advertisers. -
Club Licensing Benchmarking Report Financial Year 2016
The European Club Footballing Landscape Club Licensing Benchmarking Report Financial Year 2016 2 Club Licensing Benchmarking Report: Financial Year 2016 Foreword Welcome to the ninth edition of the UEFA Club Licensing Benchmarking Report, which once again focuses on financial and other off-the-pitch developments in European club football. In this latest edition of our report, the success story of European football stands out once more. It shows that UEFA’s regulatory role in financial fair play continues to steady the ship of European football finances and provide a basis for unprecedented growth, investment and profitability. It also demonstrates that while the game remains essentially the same on the pitch, it continues to change significantly off the pitch, making it essential that we at UEFA and our other stakeholders continue to remain vigilant and true to our values. This detailed report shows that the positive revenue, investment and profitability trends identified in last year’s report are continuing. The underlying health of European club football is highlighted, with the 700 top-division clubs together generating the highest operating profits before transfers in history and year-on-year revenue growth of almost 10%. Clubs are generating revenue but they are also investing in assets and infrastructure, thanks in part to UEFA’s financial fair play regulations. For the first time, club investments in stadiums and other long-term fixed assets exceeded €1bn in 2016. It is therefore perhaps not surprising that an increasing number of national associations and leagues, both inside and outside Europe, are starting to implement their own versions of financial fair play. -
Teaching Cases
LUISS TEACHING CASES Macron. The Strategic Role of Sponsorship to Sustain Brand Growth Marco Francesco Mazzù Luiss University In cooperation with Macron Management and Antea Gambicorti TEACHING CASES 2020 ISBN 978-88-6105-571-1 Introduction It was 7pm and the sun was going down the hills of Valsamoggia. The CEO Gianluca Pavanello was observing the work in progress for the Macron new headquarters : two buildings of 22.000 sqm crossed by a canal. Facing the building site of the new offices and distribution center, symbol of the fast growth of the company, the CEO asked himself: “We have done so much until now, but right now we are in front of a crossroads. How can we continue to achieve growth in the complex context where we operate?”. From a unique Italian distributor of baseball equipment on behalf of MacGregor USA and other American baseball brands, in 1971, Macron then twisted its offer, entering in the arena of profes- sional football sponsorships. This signed the company trajectory towards the sports sponsorships, before only in Italy and then also abroad, until to reach today 71% of revenues abroad and 29% in Italy. The Macron rapid and stable improvement, especially in teamwear as its core business, reached the highest point in 2018, when the UEFA gave to the company three recognitions: the definition of Macron in “The European Club footballing landscape” (2018) as the third most im- portant supplier in the world of European football, after Nike and Adidas; the decision to choose the Italian sports brand as its official partner for the supply of apparel to the smaller football fed- erations for the years 2018-2022; choose again Macron as Official Referee kits supplier to all the referees of all the UEFA competitions (the most important: Champions League, Europa League, Euro 2020 and Nations League). -
Catalogo Completo Su ASTE BOLAFFI Full Catalogue on RACCOMANDAZIONI ANTI COVID-19
ASTE BOLAFFI SPORT MEMORABILIA Internet live, 9 dicembre 2020 ASTE BOLAFFI S.p.A. Presidente e A.D. ESPERTI | SPECIALISTS Chairman and C.E.O. Giulio Filippo Bolaffi Francobolli Orologi Stamps Watches Consiglieri [email protected] [email protected] Directors Matteo Armandi Enrico Aurili consulente | consultant Nicola Bolaffi Giovanna Morando Fabrizio Prete Alberto Ponti Arti del Novecento 20th Century Art Business Development [email protected] Monete, banconote e medaglie Cristiano Collari Coins, banknotes and medals Cristiano Collari [email protected] [email protected] Caterina Fossati consulente | consultant Operations Gabriele Tonello Laura Cerruti assistente | assistant Tommaso Marchiaro Carlo Barzan Design [email protected] Alberto Pettinaroli Design [email protected] Manifesti Alberto Serra consulente | consultant Posters Torino [email protected] Arredi, dipinti e oggetti d’arte Via Cavour 17 Francesca Benfante Furniture, paintings and works of art 10123, Torino Armando Giuffrida consulente | consultant [email protected] Tel. +39 011-0199101 Cristiano Collari Fax +39 011-5620456 Libri rari e autografi Umberta Boetti Villanis Rare books and autographs [email protected] Laura Cerruti assistente | assistant [email protected] Cristiano Collari Auto e moto classiche Annette Pozzo Classic motor vehicles [email protected] Vini e distillati Ezio Chiantello Wines and spirits Stefano Angelino consulente | consultant [email protected] Massimo Delbò consulente | consultant Grafica | Graphic -
EUROPEAN FOOTBALL SPONSORSHIP REPORT 2015-16 Published September 2015 © 2015 Sportbusiness Group All Rights Reserved
EUROPEAN FOOTBALL SPONSORSHIP REPORT 2015-16 Published September 2015 © 2015 SportBusiness Group All rights reserved. No part of this publication may be re- produced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopy- ing, recording or otherwise without the permission of the publisher. The information contained in this publication is believed to be correct at the time of going to press. While care has been taken to ensure that the information is accurate, the publishers can accept no responsibility for any errors or omissions or for changes to the details given. Readers are cautioned that forward-looking statements in- cluding forecasts are not guarantees of future performance or results and involve risks and uncertainties that cannot be predicted or quantified and, consequently, the actual performance of companies mentioned in this report and the industry as a whole may differ materially from those expressed or implied by such forward-looking statements. Editorial and research: Kevin McCullagh Chris Barnes Matthew Glendinning Steven Slayford John Manning Joseph Rivers Lukas Zajancauskas David Svenson Loulou Rowlands Will Partington Typesetting: Character Design, Hereford Published by: Sports Sponsorship Insider SportBusiness Group is a trading name of SBG Companies Ltd, a wholly-owned subsidiary of Electric Word plc Registered office: 2nd Floor, 5 Thomas More Square, London E1W 1YW Tel. +44 (0)207 954 3515 Fax. +44 (0)207 954 3511 Registered number: 3934419 CONTENTS Contents Introduction -
Driving Business Through Sport 2 Part One
DRIVING BUSINESS THROUGH SPORT 2 PART ONE EUROPEAN SPORTS MARKETING DATA SIMON RINES ADDITIONAL RESEARCH BY HEATHER MILLER A Management Report published and distributed by International Marketing Reports Ltd Suite 7 33 Chapel Street Buckfastleigh TQ11 0AB UK Telephone: 44 (0) 1364 642224 www.imrsponsorship.com [email protected] Copyright 2007 by International Marketing Reports Ltd All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, photocopying or otherwise, without the prior permission of the publisher and copyright owner. While every effort has been made to ensure accuracy of the information, advice and comment in this publication, the publisher cannot accept responsibility for any errors. The views expressed in this report are not necessarily those of the publisher. 2 THE AUTHOR Simon Rines has worked in the marketing communications industry for more than 20 years. He is author of the highly acclaimed and best selling report Driving Business Through Sport (edition one) and co-author of Football Sponsorship & Commerce. He is publisher of The International Journal of Sports Marketing & Sponsorship and is a regular commentator on the sponsorship industry at international events and in the media. He has had articles published in Sport Business, Hollis Sponsorship Newsletter, Marketing Week, Marketing, Campaign, Sunday Business, The Daily Telegraph, Marketing Director International, Marketing Business, Sales Promotion and Incentive Today. ACKNOWLEDGEMENTS The publishers would like to thank the following organisations for their assistance in producing this report. BMRB Cision Eurodata IFM Nielsen NetRatings SPORTFIVE Sports Marketing Surveys 3 TABLE OF CONTENTS 4 EXECUTIVE SUMMARY .................................................................................................... -
Marketers Desperately Seeking Latina Housewives
WWW.PORTADA-ONLINE.COM THE LEADING SOURCE ON LATIN MARKETING AND MEDIA MARKETERS DESPERATELY Portada’s 2014 Soccer Marketing SEEKING LATINA Guide! HOUSEWIVES It’s not that Hispanic housewives are desperate, as in the ABC TV show, but rather that marketers and media properties are desperately seeking them. Many digital media start-ups have been betting on reaching and engaging Hispanic women, even more if they are in the sweetspot age bracket of 25-45 years old when they take major purchasing decisions for their households. Daniel Vi- llaroel, Director Multiethnic Marketing at Maybelline New York and Garnier brands emphasizes the importance of digital content tar- geting Hispanic women. “We have fully robust Spanish language web and mobile sites. We utilize a variety of tools at our disposal to reach Latinas digitally that include standard display, branded content and video among other tactics.” “There is a lack of Spanish sites/info for US-based Lati- nos/Hispanics, but more so in the useful/factual information arena. Information people can use in their day-to-day lives,” says Mogul- dom Media Group’s CRO Christian Gonzalez. “Engaging women by generating interesting, current and evergreen topics that cater to varying demographics and their immediate/long term needs is of CHECK OUT the 28 page importance to us,” he adds. Moguldom Media Group recently laun- ched LatinaMadre.com a bicultural site targeting acculturated His- supplement and become a panic moms. Soccer Marketing Expert! Continued on page 3. www.portada-online.com | Q2 2014 | 1 SECOND QUARTER 2014 I YEAR 12 I ISSUE 54 2 | Q2 2014 | www.portada-online.com SEEKING LATINAS MARTHA KRUSE targeted properties across the Americas. -
Diadora S.P.A. Via Montello, 80 - 31031 CAERANO DI SAN MARCO (TV) [email protected]
IT DE FR ES SE SI HU PT INFORMATIVNA ZABILJEŠKA HR FRÓÐLEGUR MINNISPUNKTUR IS INFORMATIEVE NOTA NL INFORMASJONSSKRIV NO TIEDOTE FI OPLYSNINGSSKEMA DA NOTĂ INFORMATIVĂ RO TEABELEHT ET INFORMACINIS LAPAS LT INFORMATĪVĀ PIEZĪME LV ΕΝΗΜΕΡΩΤΙΚΟ ΣΗΜΕΙΩΜΑ E > ZH ИНФОРМАЦИОННА БЕЛЕЖКА BG Diadora S.p.A. Via Montello, 80 - 31031 CAERANO DI SAN MARCO (TV) [email protected] - www.diadora.com/utility COD.: RM30.035029 - Update 03/03/2020 DiadoraDiadora S.p.A. S.p.A. Via Montello,Via Montello, 80 - 8031031 - 31031 CAERANO CAERANO DI SAN DI SAN MARCO MARCO (TV) (TV) www.utilitydiadora.com [email protected] [email protected] - www.diadora.com/utility COD.: RM30.032042 - Update 09/05/2018 IT NOTA INFORMATIVA LEGGERE ATTENTAMENTE PRIMA DELL’UTILIZZO LE PRESENTI INDICAZIONI D’USO Conservare questa nota per tutta la durata del Dispositivo di Protezione Individuale (DPI), osservandone scrupolosamente il contenuto. Qualora, dopo la lettura, dovessero sorgere dubbi sul grado di protezione offerto dalle calzature, sulle loro modalità d’impiego e di manutenzione, vogliate contattare prima dell’utilizzo il responsabile della sicurezza. In caso di ulteriori necessità e per qualsiasi altro tipo di informazione si consiglia di contattare il fabbricante. Il presente Dispositivo di Protezione Individuale è stato progettato e realizzato per proteggere nei confronti di uno o più rischi che potrebbero mettere in pericolo la salute e la sicurezza; è personale e non deve esserne alterata la destinazione d’uso. Per ulteriori informazioni e per Dichiarazioni di Conformità laddove applicabili vedi il sito internet www.diadora.com/declarations-utility/. Le calzature per uso professionale devono essere considerate dei Dispositivi di Protezione Individuale (DPI). -
Atomic Troops Unscathed in Yucca Flats Maneuvers
PAGE SIXTEEN MONDAY, MARCH 16, 196S 4t iJIaudfiEtt^ning ATcrago Daily Not PrcM Ran For the Week Ended a l B I B -A a_ A A 1 A - -a A a — ’.A .A ^ B 1 B _.A A A ..A . .A - 1 - ’The Weather March 14, 1051 Forecast of U. S. Weather Borean 10,967 2ii(ianvnPB i?i 11 tU Y lllilu m YlTaUi Partly cloudy, cooler tonight. Member of the Audit Partly cloudy, warmer tomorrow. Bureau of Circulatten* wer ING about our Manchetter— •A City of Village Charm k" t w " VOL. LXxn, NO. 141 (ClasGlfled AdrertM ag ea Page 14) MANCHESTER, CONN., TpilSDAY, MARCH l 7 , 1953 (SIXTEEN PAGES) PRICE FIVE CENTS .0 Close Vote si5S;J FSA Resh uffle For Bohlen Atomic Troops Unscathed Backed 17-12 Is Indieated (• V. Washington, March 17—(/P)—^The Hou.ke Government On- Washington, March 17—(/P) erations committee today voted 17 to 12—a surprisingly close —Sen. McCarthy (R., Wi»), margin—to apeed approval of President Eisenhower’s plan to one of the critics of Presi In Yucca Flats Maneuvers reorganize the^Fcderal Security agency. The plan would set dent Eisenhower’s nomination up a new cabinet departm ent. ------------------------- ~ of Charles E. (Chip) Bohleh In an unexpected move, Dem-: ___ _ 6 t to be Ambassador to Ruahia, ocrats lined up almost solidly r | 1.^ ^ conceded today that - op Model Town, Store Dummies in Atomic Blast Big Storewide Vaiues Tuesday Through Saturday, March 17.24 against an approval resolution by ponents do not have the votes Committee Chairman Hoffman. -
New Report: Global Sports Footwear Market 2015-2019
Aug 29, 2015 07:10 EDT New Report: Global Sports Footwear Market 2015-2019 About Sports Footwear Sports footwear includes a range of footgear for various forms of physical activities, such as training, walking, running, jogging, aerobic dancing, hiking, tennis and others. The global sports footwear market can be broadly segmented into the following types: - Performance - Sports Inspired - Outdoor The report's analysts forecast the global sports footwear market to grow at a CAGR of 2.43% during 2014-2019. Covered in this Report The report covers the present scenario and the growth prospects of the global sports footwear market for the period 2015-2019. To calculate the market size, we consider revenue generated from the following segments of the market: - Performance - Sports inspired - Outdoor The Technavio report, namely Global Sports Footwear Market 2015-2019, is based on an in-depth market analysis, with inputs from industry experts. We cover APAC, Europe, North America, and ROW markets and also discuss the key vendors operating in the market. Key Vendors - Adidas - ASICS - Nike - Puma Other Prominent Vendors - Avia - Altra Running - Brooks Sports - British Knights - Diadora - Etnies - FILA - Johnston & Murphy - Kappa - K-Swiss - LA Gear - LaCrosse Footwear - Lakai Footwear - Legea - Li-Ning - Lotto Sport Italia Market Driver - Increased Awareness about Healthy Lifestyle - For a full and detailed list, view our report Market Challenge - High Competition - For a full and detailed list, view our report Market Trend - Rise in Demand for