DOCSLIB.ORG

Atomic Troops Unscathed in Yucca Flats Maneuvers

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Atomic Troops Unscathed in Yucca Flats Maneuvers PAGE SIXTEEN MONDAY, MARCH 16, 196S 4t iJIaudfiEtt^ning ATcrago Daily Not PrcM Ran For the Week Ended a l B I B -A a_ A A 1 A - -a A a — ’.A .A ^ B 1 B _.A A A ..A . .A - 1 - ’The Weather March 14, 1051 Forecast of U. S. Weather Borean 10,967 2ii(ianvnPB i?i 11 tU Y lllilu m YlTaUi Partly cloudy, cooler tonight. Member of the Audit Partly cloudy, warmer tomorrow. Bureau of Circulatten* wer ING about our Manchetter— •A City of Village Charm k" t w " VOL. LXxn, NO. 141 (ClasGlfled AdrertM ag ea Page 14) MANCHESTER, CONN., TpilSDAY, MARCH l 7 , 1953 (SIXTEEN PAGES) PRICE FIVE CENTS .0 Close Vote si5S;J FSA Resh uffle For Bohlen Atomic Troops Unscathed Backed 17-12 Is Indieated (• V. Washington, March 17—(/P)—^The Hou.ke Government On- Washington, March 17—(/P) erations committee today voted 17 to 12—a surprisingly close —Sen. McCarthy (R., Wi»), margin—to apeed approval of President Eisenhower’s plan to one of the critics of Presi­ In Yucca Flats Maneuvers reorganize the^Fcderal Security agency. The plan would set dent Eisenhower’s nomination up a new cabinet departm ent. ------------------------- ~ of Charles E. (Chip) Bohleh In an unexpected move, Dem-: ___ _ 6 t to be Ambassador to Ruahia, ocrats lined up almost solidly r | 1.^ ^ conceded today that - op­ Model Town, Store Dummies in Atomic Blast Big Storewide Vaiues Tuesday Through Saturday, March 17.24 against an approval resolution by ponents do not have the votes Committee Chairman Hoffman. (R„ Mich.). The resolution would to block Senate api^vaK Thousand Men put the chsnge into effect 10 days McCarthy asserted, however, after the resolution IS enacted. Tax Fixers that the adminlatration was mak­ HALE'S GREEN STAMPS Reorganization plana automat- ing a mistake in sticking to the Icdlly go into effect 60 daya after nomination in view of the opposi­ Fine Spun Double GIVEN WITH CASH SALES One Group of DRESSES they are submitted unless either tion among Republican Senators. Close to Blast TYPE Tuesday Were Fake By all the/ aigns, Eisenhower in­ 132 Prints and solid colors. Size 14'/i! to 2213 .the Senate or the House votes to ClM J. W. Hate disapprove. ’The FSA plan was tends to Stand by It and have a Corpormtiea REGULAR VALUES TO submitted March 12. Washington, March 17—(4*) ahowdq^'n with the critics. By BILL BECKER r* ' ■iMcliMtor, Cf. HALE'S Oppoee M ethods Great Mistake , Atom Bomb Site, Nev., Mhrch 17-—</P)—Ameri(»’fl most $8.98. REDUCED TO . Final —A New Jersey businessman McCarthy, talking with report- OOWNPROOF AND FEATHERPROOF $1.35 NEVERUN Committee members, after s related to House Tax Fraud daring atomic troopa took a battering todav but came an,* FINESPUN closed session, said . Democratic ars, did not mention the President scathed through a low level nuclear blast that jolted com- FULL FASHIONED opposition was based, chiefly on investigators today that he hut spoke of Secretary of State PILLOW TICKS o the speed-up method of handlip" paid out $115,000 to a succes­ Dulles as pushing Bohlen's nomi­ munitles as far distant as .3Q0 miles. Shortly after the rum- SHEETS AND CASES N' the propossl, rather than strong sion of lawyers and would-be nation. bllng explosion, the two battslioh*> ______ REG. $1.19 WITHOUT ZIPPERS . Eo. 7 7 / opposition to the plan itself. "Dulles is making a grqat combat teams moved through s, | With 3” Hem on Both Ends of Sheet. NYLON NYLON SLIPS Risenhower’s proposal would re­ “fixers” to settle his tax mi.stake In pressing to. have this heavy pall of dust In their sched-; ' ( .9 10 0 % Dupont nylon tricot. Lace trim top and a _ _ troubles with the government i'nomlnstlon approved M cCarthy ulg4,maneuver. Gen. John R. Hodgs REG. $1.49 WITH ZIPPERS...............Eo. 9 5 / place the FSA with a new cabinet and other observers in foxhole.* RIG. $2.f8 72"xll0" ........................ $ 2.49 MESH bottom, noted for strength and fast drying. - l O level Department of Health, EMu- —only to plead guilty to tax ^ said "Especially so when Re- U. S. Views Necda no ironing. White only. Sizes 32 to 40. ” * 8 * “ ^ publican leader.* in the Senate like only two milea from blast center Floral atripe licks that are downproof and featherproof. iication and Welfare. It would evasion in the end. i-eportcd no Injury to troops or the Styles Bridges (NH) and. Homer RE6. J3.W irxiro ” ........................ $ 2 . 4 9 HOSIERY ral.se the aalarie.s and title of top 'The witness was Garry D. lozla. 20 newsmen up front for the first officiala and provide for an assist­ of East Paterson, N. J.. president Ferguson .(Mich.) are so strongly time. A-Blast on U » . Me 42i3« nUOWCASES .... ■■ S 9 i^ With givable, tops for extra ant Secretary of Medical Affairs. of the Housatonlc Dye Works of opposed to him. The Civil Defense test home only REG. $1.00 ZIfKRED comfort. All new spring shaefes. GIRLS' DRESSES Committee members said all 16 Derby, Conn. He said he is now - "If a majority of t)i* Democrats 3,.500 feet from Ground Zero ap-’ Wonderful Hale'e iheeU ere back a{;ain. Reveraible 3" hem on Republicans on the committee awaiting sentence on a charge of vote for Bohlen in the Senate, and parently waa demolished, Harold Cetton. wool and rorduroy. Sizes 7 to 14, pi-e- voted for the Hoffman resolution evading $150,000 In taxes In the I assume t)iey will, he will be con­ T elevision both ends of ahecta. Guaranteed for years of service. Special Value feen 8 to I4'a"d rhi’hhy sizes S’j tb“14<j. L. Goodwin, FCDA teat director, Cotton PILLOW COVERS $ J .o to put the plan into effect prompt­ early 1940s. firmed. But I don’t think it ia wise said after a helicopter Inspection. Protect your rlllows with these easily laun­ P air ..................... VALUES TO $8.98........................... ly. Twelve Democrats voted “Didn’t It ever occur to you that or proper to send a man to this Only one wall was standing, he New York, March, 17—6P) dered white cotton covers with .zippers. Each against it and one Democrat aup- you were being taken for a ride?" post when he does not even have Thla In Om nverngn nqulpmmt ;ald . ported the Hoffman resolution. a.sked Rep. Boggs ID-La.i. a mem­ the support of his own party. tested today when an atomle InAn open-mouthedopen-mouinea •wawe. , ajivuCivil De-ue- —Television_____ viewers «vavaoacroka Says Dan Meanincle** ber of the Ways and Means Inves­ "If Bohlen is really interested in bomb waa detonated at Yucca fenae obaervera from all parts of were given a Clo^B* Rep. Holifleld ID.. Calif.i, a tigating subcommittee. the welfare of the country he Flats, Nevada. ’The houae at left the country watched th* > explo­ up view of an atomic blast to­ committee member, said in an in­ "Yes, sir, but 1 was scared to wouldn't want to go under the cir­ ' i f ' Is three-quarters of a mile away sion blow skyward. ' day as a grim reminder of thi ■w • - HALE'S Specktl HOUSEDRESSES terview; •"’The administration is death," lozia replied, adding that cumstances. He. would refuse the Move oM Objective Cotton percale. >Viap around and button cost trying to fool the American peo­ "I have faith in human beinga," job.” from the 800-foot bomb holding need for Civil Defense. HEAVY QUALITY The. 1,000 troops afiid 20 news­ The pooled telecast of the blast styles. Sizes 12 to 40 and 1 2 'i to 24*j. ple. ’This plan is almost mean­ lozia aaid a newspaperman and Friends of Bohlon said . the lower. The home at right la men . closer to atom flra than any NYLON REINFORCED newapaperwoman were a’ ’ 'pg CHARMHOUSE $ 3 .3 9 ingless—It doe.an't go ss far In rai-eer foreign service officer had one and one-half mile* away. .\ii- human has been since HIroahIma (3B8 aad REG. $3.98 VALUES.......... ............ reorganizing the department as the persona to whom he ^ ve no thought of asking Pre.sident NBC networks, waa one phase M tomoblle in foreground will talie and Naguaki—escaped injury and a three-part educational demim- ANKLETS Eisenhower to withdraw his name. the soldiers moved In within an TOWEL ((!ontiniied on Page Eleven) (Continued on Pagq. Eleven) the test as well as store dummies stratlon by the Atomic Energy straight up o|; turn back cuff A nd' W hite House pre.*s secretary hour to caplura their atomized (right) placed under the protec­ commlsalon and Civil Defensa styles. White and colors. Sizes James Hagerty said there was objective as planned. authorities. ^ [ENSEMBLE 8 'j to 11. "no change’’- In the situation, tion of an Inexpensive lean-to Gk»v. John Fine of Pennsylvania there. Fliut'Phaaea at 4:M Made eapccislly for us by GIRLS' DRESSES type bomb shelter In the base­ keynoted the feelings of observers The first was a view Biuiday at a fam ous miU. 15-20' A gainst ment of a houae. (NEA Tele­ a* he callqd It "a challengt to all NEW SPRING STOCK REDUCED Ike Plans to End RFC, Tlie noiAlnee had a case of hum anity.” th* blast site on Yucca Flat, Nay., photos). where two typical dwellings, sev­ Rex. $1.1!) measles which forced a delay until Goodwin s^ald "we have been act­ REG. $5.98 VALUES.......
Load more

Recommended publications
  • An Analysis of the American Outdoor Sport Facility: Developing an Ideal Type on the Evolution of Professional Baseball and Football Structures
    AN ANALYSIS OF THE AMERICAN OUTDOOR SPORT FACILITY: DEVELOPING AN IDEAL TYPE ON THE EVOLUTION OF PROFESSIONAL BASEBALL AND FOOTBALL STRUCTURES DISSERTATION Presented in Partial Fulfillment of the Requirements for the Degree Doctor of Philosophy in the Graduate School of The Ohio State University By Chad S. Seifried, B.S., M.Ed. * * * * * The Ohio State University 2005 Dissertation Committee: Approved by Professor Donna Pastore, Advisor Professor Melvin Adelman _________________________________ Professor Janet Fink Advisor College of Education Copyright by Chad Seifried 2005 ABSTRACT The purpose of this study is to analyze the physical layout of the American baseball and football professional sport facility from 1850 to present and design an ideal-type appropriate for its evolution. Specifically, this study attempts to establish a logical expansion and adaptation of Bale’s Four-Stage Ideal-type on the Evolution of the Modern English Soccer Stadium appropriate for the history of professional baseball and football and that predicts future changes in American sport facilities. In essence, it is the author’s intention to provide a more coherent and comprehensive account of the evolving professional baseball and football sport facility and where it appears to be headed. This investigation concludes eight stages exist concerning the evolution of the professional baseball and football sport facility. Stages one through four primarily appeared before the beginning of the 20th century and existed as temporary structures which were small and cheaply built. Stages five and six materialize as the first permanent professional baseball and football facilities. Stage seven surfaces as a multi-purpose facility which attempted to accommodate both professional football and baseball equally.
    [Show full text]
  • Legea, Nasce Agli Inizi Degli Anni Novanta, a Pompei Dai Coniugi Acanfora
    STORIA DEL MARCHIO Il marchio Legea, nasce agli inizi degli anni novanta, a Pompei dai coniugi Acanfora. Produce prevalentemente abbigliamento e accessori per il calcio. Successivamente, si specializza nella produzione di materiale tecnico per altre discipline sportive. L’evoluzione e la crescita dell’azienda sono dovute: • La sponsorizzazione nel 2003 del Napoli calcio • La collaborazione con le squadre del Montenegro e di Gibilterra e di altre squadre italiane in serie C. • Nel 2019/2020 l’accordo con la FIGC per la fornitura dell’abbigliamento sportivo dell’Associazione Italiana Arbitri PUNTI DI FORZA DELL’AZIENDA • Ottimo rapporto qualità prezzo • start-up control: l’affiliato è seguito nelle varie fasi fino all’apertura dello store • Costi di affiliazione pari allo zero • Rapidità di evasione degli ordini MADE IN ITALY? • Fornitori : sconosciuti. Inizialmente si parlava di made in Italy. • Legea è stata al centro di una vicenda giudiziaria: infatti l’azienda aveva fatto produrre i suoi prodotti in Cina e li aveva poi importati in Italia, apponendovi poi il marchio dell’azienda. • La Cassazione però ha rigettato il ricorso del Procuratore di Napoli, rilevando che la qualità dei prodotti dipende dall’identità del produttore e non dall’ambiente geografico di fabbricazione. • Il comportamento della Legea non ha quindi integrato il reato. CLIENTI Legea ha una clientela in cinquanta paesi, nei più importanti continenti. In Italia sono presenti 180 store mono-marchio i c.d. «Legea Point» Ha intrapreso diverse relazioni di sponsorship in varie società sportive calcistiche. CONCORRENTI DEL SETTORE CONCORRENTI La concorrenza nell’abbigliamento sportivo è forte. I principali concorrenti sono Nike con l’15,61% e Adidas con l’11,81% del mercato, con prodotti ad alto costo e alta qualità.
    [Show full text]
  • National Pastime a REVIEW of BASEBALL HISTORY
    THE National Pastime A REVIEW OF BASEBALL HISTORY CONTENTS The Chicago Cubs' College of Coaches Richard J. Puerzer ................. 3 Dizzy Dean, Brownie for a Day Ronnie Joyner. .................. .. 18 The '62 Mets Keith Olbermann ................ .. 23 Professional Baseball and Football Brian McKenna. ................ •.. 26 Wallace Goldsmith, Sports Cartoonist '.' . Ed Brackett ..................... .. 33 About the Boston Pilgrims Bill Nowlin. ..................... .. 40 Danny Gardella and the Reserve Clause David Mandell, ,................. .. 41 Bringing Home the Bacon Jacob Pomrenke ................. .. 45 "Why, They'll Bet on a Foul Ball" Warren Corbett. ................. .. 54 Clemente's Entry into Organized Baseball Stew Thornley. ................. 61 The Winning Team Rob Edelman. ................... .. 72 Fascinating Aspects About Detroit Tiger Uniform Numbers Herm Krabbenhoft. .............. .. 77 Crossing Red River: Spring Training in Texas Frank Jackson ................... .. 85 The Windowbreakers: The 1947 Giants Steve Treder. .................... .. 92 Marathon Men: Rube and Cy Go the Distance Dan O'Brien .................... .. 95 I'm a Faster Man Than You Are, Heinie Zim Richard A. Smiley. ............... .. 97 Twilight at Ebbets Field Rory Costello 104 Was Roy Cullenbine a Better Batter than Joe DiMaggio? Walter Dunn Tucker 110 The 1945 All-Star Game Bill Nowlin 111 The First Unknown Soldier Bob Bailey 115 This Is Your Sport on Cocaine Steve Beitler 119 Sound BITES Darryl Brock 123 Death in the Ohio State League Craig
    [Show full text]
  • Handbook of Best Practices in Dual Career of Athletes in DC4AC Project Participating Countries
    Handbook of Best Practices in Dual Career of Athletes in DC4AC project participating countries Final version, May 2017 Handbook of Best Practices in Dual Career of Athletes in DC4AC project participating countries This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 2 Handbook of Best Practices in Dual Career of Athletes in DC4AC project participating countries SUMMARY Introduction.............................................................................................................................. 5 Romania ...................................................................................................................................... 6 The situation in Romania and concerns for athletes dual career ................................................... 6 Main initiatives and legislative regulations related to DC in Romania. Best practices. .................. 7 Hungary ....................................................................................................................................... 9 Erasmus+ sport projects and European projects .......................................................................... 9 Projects of national federations or National Olympic Committee .............................................. 12 Educational ministry - government .........................................................................................
    [Show full text]
  • SI FC Feb (Orange).07 12/2/07 11:25 Am Page 1
    SI FC Feb (orange).07 12/2/07 11:25 am Page 1 THE LEADING TRADE MAGAZINE FOR UK SPORTS RETAILERS, MANUFACTURERS AND DISTRIBUTORS SportsInsight £3.50 FEBRUARY 2007 www.sports-insight.co.uk THE OFFICIAL PUBLICATION OF THE FEDERATION OF SPORTS AND PLAY ASSOCIATIONS INSIDE THIS ISSUE BARGAIN BASEMENT How short-term price cutting impedes long-term growth IN SEASON Focus on swimming, Nordic walking, hockey, football, rugby, running & athletics DRESS TO IMPRESS Staff appearance is your business image E-TAILING eBay Express - your new online sales channel RISK MANAGEMENT Why you should have a contingency plan www.mizuno.eu Joma DPS 8/2/07 11:33 Page 1 Joma DPS 8/2/07 11:35 Page 2 Contents 12/2/07 10:43 am Page 3 IN THIS ISSUE Sports Insight WIN working with Sports Insight 1 OF 3 POWERBREATHE Messe Munchen’s PLUS INSPIRATORY UK partner MUSCLE TRAINERS for new media This year’s premier training device for sports performers and anyone looking to improve their general fitness. ■ Improves performance and fitness levels CONTENTS 02.07 ■ Makes exercise feel easier ABC Certification ■ Feel healthier, stronger and fitter in four weeks Sports Insight has a current ABC certified ■ circulation of 5,211 (audit period July 1, Drug-free, quick and easy to 2005 to June 30, 2006). The Audit Bureau use in less than five minutes of Circulations (ABC) is an independent For your chance to win one audit watchdog that verifies magazines’ circulation figures, visit www.sports-insight.co.uk providing accurate and comparable data for advertisers.
    [Show full text]
  • Club Licensing Benchmarking Report Financial Year 2016
    The European Club Footballing Landscape Club Licensing Benchmarking Report Financial Year 2016 2 Club Licensing Benchmarking Report: Financial Year 2016 Foreword Welcome to the ninth edition of the UEFA Club Licensing Benchmarking Report, which once again focuses on financial and other off-the-pitch developments in European club football. In this latest edition of our report, the success story of European football stands out once more. It shows that UEFA’s regulatory role in financial fair play continues to steady the ship of European football finances and provide a basis for unprecedented growth, investment and profitability. It also demonstrates that while the game remains essentially the same on the pitch, it continues to change significantly off the pitch, making it essential that we at UEFA and our other stakeholders continue to remain vigilant and true to our values. This detailed report shows that the positive revenue, investment and profitability trends identified in last year’s report are continuing. The underlying health of European club football is highlighted, with the 700 top-division clubs together generating the highest operating profits before transfers in history and year-on-year revenue growth of almost 10%. Clubs are generating revenue but they are also investing in assets and infrastructure, thanks in part to UEFA’s financial fair play regulations. For the first time, club investments in stadiums and other long-term fixed assets exceeded €1bn in 2016. It is therefore perhaps not surprising that an increasing number of national associations and leagues, both inside and outside Europe, are starting to implement their own versions of financial fair play.
    [Show full text]
  • Lewis R. Dorman, IV. Ghosts of Glory: a Bibliographic Essay Concerning Pre- 1941 Baseball Autobiography and Oral History
    Lewis R. Dorman, IV. Ghosts of Glory: a Bibliographic Essay Concerning Pre- 1941 Baseball Autobiography and Oral History. A Master’s Paper for the M.S. in L.S degree. April 2005. 93 pages. Advisor: Jerry Saye. This paper documents published sources related to autobiographies and oral histories of baseball players, pitchers, and managers who performed the preponderance of their professional career before the United States of America’s involvement with the Second World War. The paper separates the individual autobiographies into three sections based upon the era in which the player is most associated with: the Iron Age (1869-1902), the Silver Age (1903-1922), and the Golden Age (1904-1941). Each section arranges the players alphabetically by surname, and every player entry contains a photograph, brief biographical information, a quotation from the autobiography, and lists of anecdotal works, biographies, films, and museums correlating to the player, when available. The fourth section of the paper concerns oral history (1869-1941), arranging the monographs alphabetically, with each entry including information about the players interviewed similar to the first three sections, but arranged by the player’s occurrence in the monograph. Headings: Baseball players -- United States -- Autobiography Baseball -- United States -- Bibliography Baseball -- United States -- History Baseball -- United States -- Oral history GHOSTS OF GLORY: A BIBLIOGRAPHIC ESSAY CONCERNING PRE-1941 BASEBALL AUTOBIOGRAPHY AND ORAL HISTORY by Lewis R. Dorman, IV A Master's paper submitted to the faculty of the School of Information and Library Science of the University of North Carolina at Chapel Hill in partial fulfillment of the requirements for the degree of Master of Science in Library Science.
    [Show full text]
  • Last Event Beats State in Track
    DETROIT SUNDAY TIMES (PHONE CHERRY SSOO) Sunday, April 13, 1941 TART 2, PAGE 2 Last Event Beats State in Track V _ 4 QipcMS Relay Triumph HE'S IN THE ARMY—SO ARE HIS GOLF CLUBS Draft Creates I Uu XwTflac^lonill SPORTS EDITOR Enables Purdue Open Golf Race Sarazen Piets Hogan Who Does 80-Bo Lite to win Open Title in American League? To Grab Honors This Summer on Texas Course You Guessed It, Sir Picking of Contenders DODGERS MAY TRAIN ON WEST COAST Arrington Sets Mark Is Made Difficult by picks Ben Hogan in Topping Entries. CINCINNATI, April IS. One £arazen Players’ Departure to win the 1941 National Open a? Fort Worth . Lawson Scoring 13 Points Little is the current champion . > . 80-Bo Newsom would be By M. F. rmrKKNBROI) to win the flag in the National different -he picks the Pirates LANSING, April 12. in Guess' FAST We'll have to wait and see what league .. Who does Bn-Bo pick the American? Some fast traveling by Berton we can see, .. You’re right! .. Ring the bell! Come up and get your pot of Anthony, Purdue dash star, in (he best sums up the situation gold and a picture of Buck Newsom kissing Joe Cronin. final lap of the one-mile relay, That Stale of attempts summary of Grover Cleveland Alexander pitched four one-hit games in today deprived Michigan as one a its first dual track meet victory the chances the leading golfers . a of one season . and 16 shutouts in another and gets bust in two years.
    [Show full text]
  • History of Toledo Baseball (1883-2018)
    History of Toledo Baseball (1883-2018) Year League W L PCT. GB Place Manager Attendance Stadium 1883 N.W.L. 56 28 .667 - - 1st* William Voltz/Charles Morton League Park 1884 A.A. 46 58 .442 27.5 8th Charles Morton 55,000 League Park/Tri-State Fairgrounds (Sat. & Sun.) 18851 W.L. 9 21 .300 NA 5th Daniel O’Leary League Park/Riverside Park (Sun.) 1886-87 Western League disbanded for two years 1888 T.S.L. 46 64 .418 30.5 8th Harry Smith/Frank Mountain/Robert Woods Presque Isle Park/Speranza Park 1889 I.L. 54 51 .568 15.0 4th Charles Morton Speranza Park 1890 A.A. 68 64 .515 20.0 4th Charles Morton 70,000 Speranza Park 1891 Toledo dropped out of American Association for one year 18922 W.L. 25 24 .510 13.5 4th Edward MacGregor 1893 Western League did not operate due to World’s Fair, Chicago 1894 W.L. 67 55 .549 4.5 2nd Dennis Long Whitestocking Park/Ewing Street Park 18953 W.L. 23 28 .451 27.5 8th Dennis Long Whitestocking Park/Ewing Street Park 1896 I.S.L. 86 46 .656 - - 1st* Frank Torreyson/Charles Strobel 45,000 Ewing Street Park/Bay View Park (Sat. & Sun.) 1897 I.S.L. 83 43 .659 - - 1st* Charles Strobel Armory Park/Bay View Park (Sat. & Sun.) 1898 I.S.L. 84 68 .553 0.5 2nd Charles Strobel Armory Park/Bay View Park (Sat. & Sun.) 1899 I.S.L. 82 58 .586 5.0 3rd (T) Charles Strobel Armory Park/Bay View Park (Sat.
    [Show full text]
  • Teaching Cases
    LUISS TEACHING CASES Macron. The Strategic Role of Sponsorship to Sustain Brand Growth Marco Francesco Mazzù Luiss University In cooperation with Macron Management and Antea Gambicorti TEACHING CASES 2020 ISBN 978-88-6105-571-1 Introduction It was 7pm and the sun was going down the hills of Valsamoggia. The CEO Gianluca Pavanello was observing the work in progress for the Macron new headquarters : two buildings of 22.000 sqm crossed by a canal. Facing the building site of the new offices and distribution center, symbol of the fast growth of the company, the CEO asked himself: “We have done so much until now, but right now we are in front of a crossroads. How can we continue to achieve growth in the complex context where we operate?”. From a unique Italian distributor of baseball equipment on behalf of MacGregor USA and other American baseball brands, in 1971, Macron then twisted its offer, entering in the arena of profes- sional football sponsorships. This signed the company trajectory towards the sports sponsorships, before only in Italy and then also abroad, until to reach today 71% of revenues abroad and 29% in Italy. The Macron rapid and stable improvement, especially in teamwear as its core business, reached the highest point in 2018, when the UEFA gave to the company three recognitions: the definition of Macron in “The European Club footballing landscape” (2018) as the third most im- portant supplier in the world of European football, after Nike and Adidas; the decision to choose the Italian sports brand as its official partner for the supply of apparel to the smaller football fed- erations for the years 2018-2022; choose again Macron as Official Referee kits supplier to all the referees of all the UEFA competitions (the most important: Champions League, Europa League, Euro 2020 and Nations League).
    [Show full text]
  • Catalogo Completo Su ASTE BOLAFFI Full Catalogue on RACCOMANDAZIONI ANTI COVID-19
    ASTE BOLAFFI SPORT MEMORABILIA Internet live, 9 dicembre 2020 ASTE BOLAFFI S.p.A. Presidente e A.D. ESPERTI | SPECIALISTS Chairman and C.E.O. Giulio Filippo Bolaffi Francobolli Orologi Stamps Watches Consiglieri [email protected] [email protected] Directors Matteo Armandi Enrico Aurili consulente | consultant Nicola Bolaffi Giovanna Morando Fabrizio Prete Alberto Ponti Arti del Novecento 20th Century Art Business Development [email protected] Monete, banconote e medaglie Cristiano Collari Coins, banknotes and medals Cristiano Collari [email protected] [email protected] Caterina Fossati consulente | consultant Operations Gabriele Tonello Laura Cerruti assistente | assistant Tommaso Marchiaro Carlo Barzan Design [email protected] Alberto Pettinaroli Design [email protected] Manifesti Alberto Serra consulente | consultant Posters Torino [email protected] Arredi, dipinti e oggetti d’arte Via Cavour 17 Francesca Benfante Furniture, paintings and works of art 10123, Torino Armando Giuffrida consulente | consultant [email protected] Tel. +39 011-0199101 Cristiano Collari Fax +39 011-5620456 Libri rari e autografi Umberta Boetti Villanis Rare books and autographs [email protected] Laura Cerruti assistente | assistant [email protected] Cristiano Collari Auto e moto classiche Annette Pozzo Classic motor vehicles [email protected] Vini e distillati Ezio Chiantello Wines and spirits Stefano Angelino consulente | consultant [email protected] Massimo Delbò consulente | consultant Grafica | Graphic
    [Show full text]
  • EUROPEAN FOOTBALL SPONSORSHIP REPORT 2015-16 Published September 2015 © 2015 Sportbusiness Group All Rights Reserved
    EUROPEAN FOOTBALL SPONSORSHIP REPORT 2015-16 Published September 2015 © 2015 SportBusiness Group All rights reserved. No part of this publication may be re- produced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopy- ing, recording or otherwise without the permission of the publisher. The information contained in this publication is believed to be correct at the time of going to press. While care has been taken to ensure that the information is accurate, the publishers can accept no responsibility for any errors or omissions or for changes to the details given. Readers are cautioned that forward-looking statements in- cluding forecasts are not guarantees of future performance or results and involve risks and uncertainties that cannot be predicted or quantified and, consequently, the actual performance of companies mentioned in this report and the industry as a whole may differ materially from those expressed or implied by such forward-looking statements. Editorial and research: Kevin McCullagh Chris Barnes Matthew Glendinning Steven Slayford John Manning Joseph Rivers Lukas Zajancauskas David Svenson Loulou Rowlands Will Partington Typesetting: Character Design, Hereford Published by: Sports Sponsorship Insider SportBusiness Group is a trading name of SBG Companies Ltd, a wholly-owned subsidiary of Electric Word plc Registered office: 2nd Floor, 5 Thomas More Square, London E1W 1YW Tel. +44 (0)207 954 3515 Fax. +44 (0)207 954 3511 Registered number: 3934419 CONTENTS Contents Introduction
    [Show full text]