Prsrt. Std Your Roots Are In Virginia! U.S. Postage PAID Blacksburg, VA Permit No. 107
383 Coal Hollow Rd. Christiansburg, VA 24073-6721 Virginia Nursery & Landscape Association NEWSLETTER May / June 2010 - Vol.80, No. 3 No. Vol.80, - 2010 June / May NEWSLETTER Association Landscape & Nursery Virginia
Keep growing.
One day you may outgrow your current operation. Farm Credit will be there to help you expand. Phone: 434-842-8733 Whether you need to purchase real estate, build new houses, buy more equipment or need a revolving line of credit for plant Fax: 434-842-3823 stock, we have the financing you need. email: [email protected] Every business has growing pains. Give us a call and we’ll be sure www.Bremotrees.com your financing isn’t one of those. Bremo Bluff, VA
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Lending support to rural America™ farmcredit.com VNLA Field Day and Summer Tour pages 27- 35 Phlox Candy StoreTM A Sweet Offer in 2010 Chosen as the best new introduction for 2010 at the NMPro New Plant Pavilion at this year’s DISTINCTIVE PLANTS FOR YOUR LANDSCAPE ANLA Management Clinic, the new Phlox Candy StoreTM Series is a treat gardeners will � ELECTIONS � 2010 S gobble up this spring and summer. As part of the Novalis® grower network, Carolina Nurseries offers this series of four varieties exclusively to independent retailers and landscapers in 2010. Candy StoreTM is the best mildew resistant Phlox to date and offers months of delicious Unique Varieties for 2010 Corylopsis pauciflora, Dryopteris erythrosora ‘Brilliance’ Eucomis ‘Sparkling Burgundy’ color and fragrance to the summer garden. Buttercup Winterhazel Autumn Fern Purple Pineapple Lily Check with David Wraith for For more information on the new Candy These and Other Great Offerings StoreTM Series and our wide selection of premium perennials, shrubs, and trees, contact your Carolina Nurseries representative.
Rudbeckia subtomentosa ‘Henry Eilers’ Schizachyrium scoparium ‘The Blues’ Yucca filamentosa ‘Color Guard’ Mahonia ‘Soft Caress’ Hydrangea White Diamonds™ Sweet Coneflower Blue Bluestem Novalis® Exclusive Smaller in stature and more introduction for 2010- manageable than most unique, slender foliage- hydrangea- only from Novalis®- evergreen shrub many more to choose from — 2009 Plants of Distinction —
Cercis chinensis ‘Don Egolf’ - Chinese Redbud David Wraith Helleborus x hybridusPine Knot Strains - Lenten Rose 1-888-845-1989 Fax 1-843-482-1014 Ilex x ‘Virginia’ - Holly [email protected] Agapanthus x ‘Monmid’ Midknight Blue® - Lily Of The Nile 739 Gaillard Rd., Moncks Corner, SC 29461 Hydrangea quercifolia‘Snowflake’ - Oakleaf Hydrangea Thuja x ‘Steeplechase’ (PP) - Giant Western Arborvitae 1-800-845-2065 www.carolinanurseries.com Buxus x ‘Green Velvet’ - Boxwood Double & Pink Double Variegated Japanese Knock Out® Rose Aralia ‘Variegata’ Stokesia laevis ‘Peachie’s Pick’ - Stokes’ Aster The revolutionary The new variegated Fatsia- Musa basjoo - Hardy Banana landscape shrub roses bold addition for the shade A Licensed Grower of introduced by Novalis® garden and containers
Phlox Candy StoreTM Grape Lollipop (background) Buxus sempervirens ‘Dee Runk’ Cercis canadensis ‘Hearts of Gold’ One of four Novalis® Candy StoreTM Exclusives - American Boxwood Eastern Redbud www.novalis.com the best mildew-resistance of any Phlox to date V IRGINIA P LANT I NTRODUCTION P ROGRAM www.beautifulgardens.org 20102010 VNLA VNLA Officers Officer & Directors& Directors
OFFICERS 1 YR DIRECTORS 2 YR DIRECTORS VIRGINIA
REGIONAL President MATT SAWYER – Research SONYA L WESTERVELT ASSOCIATIONS Bennett’s Creek Nursery ‘07 –Technology ‘10 ED TANKARD 5635 Shoulders Hill Rd Saunders Brothers Inc – Legislative Suffolk, VA 23435-1807 2717 Tye Brook Highway Central Virginia Nursery Tankard Nurseries ‘07 757-483-1425 Piney River, VA 22964 & Landscape Association PO Box 649 Fax: 757-483-9058 (434) 277-5455 Jason Anderson Exmore VA 23350-0649 [email protected] fax: (434) 277-5394 804-261-4890 800-552-2088x17 [email protected] [email protected] Fax:757-442-5372 CHERYL LAJOIE Eastern Shore [email protected] Certification ‘09 STEVEN MOORE - Legislative ‘10 Nurserymen’s Association Vice President Lancaster Farms 5800 Knotts Neck Rd Hortica Insurance John Owen MARK MASLOW Suffolk VA 23435-1353 10800 Midlothian Tpk Ste 140 757-442-6717 Public Relations 757-484-4421 Richmond, VA 23235-2724 [email protected] Southern Landscape Group Fax: 7575-686-8637 (804) 690-0071 Hampton Roads Fax: (877) 221-5843 PO Box 397 [email protected] Nursery & Landscape Assoc smoore@hortica- Evington VA 24550-0397 Wes Bray 434-821-6004 insurance.com JOHN BARBIERI (757) 422-2117 Fax: 434-821-2133 Membership ‘08 [email protected] [email protected] TOM THOMPSON, Riverbend Nursery Environmental Affairs ‘10 Northern Virginia 5408 Meadow Chase Rd Natural Art Landscaping Nursery & Landscape Assoc Secretary/ Treasurer Midlothian, VA 23112-6316 3540 S Belmont Rd 804-363-6758 Fax: 804-639-5905 Paul Eden STEVE GRIGG – Education Richmond VA 23234-2912 [email protected] (703) 327-5161 x299 Grigg Design Inc ‘09 (804) 674-5703 peden@ Naturalartlandscaping 8193 Euclid Ct #A MATT SHRECKHISE southridingnurseries.com Manassas Park, VA 20111-4810 – Communications ‘08 @yahoo.com 703-368-7539 Shreckhise Nurseries Piedmont Landscape Assoc Fax:703-368-2894 PO Box 428 DOUG HENSEL Tim Reese [email protected] Grottoes, VA 24441-0428 Beautiful Gardens ‘08 434-295-2159 Great Big Greenhouse & Nrsy 540-249-5761 fax:540-249-5762 [email protected] [email protected] 2051 Huguenot Rd Ex-Officio Richmond, VA 23235-4305 Shenandoah Valley 804-320-1317 Nursery & Greenhouse Assoc MANTS’ DIRECTORS FAX: 804-320-9580 Matt Shreckhise Past President [email protected] 540-249-5761 [email protected] DUANE SHUMAKER ‘06 DOUG HENSEL’92
RSG Landscaping & Lawn Care The Great Big Greenhouse & Nursery PO Box 110 Beautiful Gardens® Concord, VA 24538-0110 2051 Huguenot Rd Educational Advisors 434-993-2753 Richmond, VA 23235-4305 804-320-1317 Plant Introduction Program Fax: 434-993-3489 DR. ROGER HARRIS [email protected] FAX: 804-323-6247 LISA LIPSEY Program Coordinator VA Tech JOHN LANCASTER ‘02 VA Tech Interim Horticulture Dept Head Bennett’s Creek Nursery Dept of Horticulture (0327) Saunders Hall (0327) Executive Director 3613 Bridge Road Blacksburg, VA 24061 Blacksburg, VA 24061-0001 Suffolk, VA 23435-1807 540-231-5451 540-231- 6961 757-483-1425 Fax: 540-231-3083 JEFFREY B. MILLER Fax: 540-231-3083 FAX: 757-483-9058 [email protected] Horticulture Management [email protected]
Associates LLC TOM SAUNDERS ’96 DR. BONNIE APPLETON 383 Coal Hollow Road Saunders’ Brothers Inc. Christiansburg, VA 24073-6721 2508 Tye Brook Hwy HRAREC 1-800-476-0055 Piney River, VA 1444 Diamond Springs Rd Fax: 540-382-2716 22964-2301 VA Beach, VA 23455-3363 [email protected] 804-277-5455 757-363-3906 FAX: 804-277-8010 FAX: 757-363-3950 [email protected]
VNLAVNLA NewsletterNewsletter May May/June / June 2010 2010 3 3 Table Table of of Contents Contents
Ad - Bennett's Creek Nursery ...... 37 Ad - Bremo Trees ...... 76 News - Joyce Latimer receives VA Tech's 2010 Ad - Buds & Blooms Nursery ...... 55 Alumni Award for Outreach Excellence ...... 12 Ad - Cam Too Camellia Nursery ...... 13 News - OSHA to Increase Inspections & Penalties . 40 Ad - Carolina Bark Products ...... 65 News - Recycling Nursery Pots in Richmond ...... 56 Ad - Carolina Nurseries ...... 75 News - Social Networking Site for Gardeners ...... 36 Ad - Colonial Farm Credit ...... 76 News - The Great Big Greenhouse Sold ...... 8 Ad - Eastern Shore Nursery of Virginia ...... 21 News - VA Tech Horticulture Department ...... 16 Ad - Erle D Anderson Lumber Products...... 11 News - ValleyCrest settles Ad - Factoring Solutions ...... 51 on discrimination case in Virginia...... 16 Ad - Fair View Nursery ...... 65 News - Virginia Tech Department of Horticulture .... 15 Ad - Goodson & Associates ...... 22 News – VA’s 2007 Green Industry Survey Results .... 61 Ad - Gossett's Landscape Nursery ...... 57 News - VT Horticulture: NurseryTour ...... 10 Ad - Griffin Greenhouse and Nursery Supplies...... 42 News - Why the "Winter Rose" Ad - Guthrie Nursery ...... 47 May Grow the Southside Economy ...... 18 Ad - Hanover Farms ...... 7 News - VT CALS Dean assumes Ad - Hardwood Mulch ...... 45 temporary Leadership of Extension ...... 12 Ad - Hawksridge Farms ...... 72 Obituary – Steve Evans ...... 22 Ad - Johnston Count Nursery Marketing Asociation.. 59 Tips - Don't Send Money Down the Drain! ...... 44 Ad - Lancaster Farms ...... 50 Tips - Planet Crystal Ball Report #29 ...... 58 Ad - Maryland Plants & Supplies ...... 19 Tips - VSLD Design ...... 42 Ad - Mid-Atlantic Solutions ...... 69 Tips - Water Withdrawal Reporting Regulations ...... 64 Ad - OHP ...... 34 Tips - Maintaining Customer Relationships ...... 26 Ad - Pender Nursery ...... 43 Tips - Telephone Doctor's Six Ad - Plantsource N.C...... 67 Cardinal Rules of Customer Service ...... 57 Ad - Plantworks Nursery ...... 65 VGIC - Meeting Minutes ...... 59 Ad - Shreckhise Nurseries ...... 53 VNLA - Certification Quiz #49 ...... 51 Ad - SiteLight Id ...... 39 VNLA - Certification Quiz Article #47 ...... 44 Ad - Tankard Nurseries ...... 27 VNLA - Certified Horticulturist Signage for VCH .... 49 Ad – Lilley Farms and Nursery ...... 41 VNLA - Congratulations to these new Ad - Telamon Corporation ...... 66 Virginia Certified Horticulturist! ...... 8 Ad - Tree Source ...... 63 VNLA - Field Day Hotel/Directions ...... 31 Ad - Turtle Creek Nursery ...... 9 VNLA - Field Day HRAREC Demonstration Gardens Ad - Virginia Turfgrass Council ...... 66 ...... 31 Ad - Waynesboro Nurseries ...... 17 VNLA - Field Day Schedule ...... 28 Ad - Willow Springs Tree Farms ...... 64 VNLA - Field Day Speakers ...... 30 Ad - Winfall Nurseries ...... 11 VNLA - Field Day/Tour Pre-Registration Form ...... 35 Editorial - How do you take care of the weeds VNLA - Field Day: Dwight Hughes - Mr. Efficiency 29 in your life? ...... 7 VNLA - Membership Benefit: PartnerShip ...... 25 Events - 2010 Perennial Plant Symposium ...... 60 VNLA - Membership Discount Programs Events - CENTS Trade Show Ohio ...... 54 to Save You Money! ...... 24 Events - GoGreen Festival ...... 62 VNLA Member Profile: Events - IPPS Southern Region Tour ...... 70 Maryland Plants and Supplies ...... 19 Events - NCNLA Summer Green Show ...... 71 VNLA - Newsletter Advertizing Rates/Specs ...... 73 Events - Upcoming Calendar ...... 74 VNLA - Photo Contest ...... 14 Legislation - ANLA Updates ...... 52 VNLA - Photo Contest Rules & Winner ...... 15 Legislation - ANLA Submits Comments VNLA - Source Guide to on USDA BCAP Program ...... 52 Mid-Atlantic Wetland Plants ...... 70 Legislation - Lighthouse Program Tools ...... 68 VNLA - Summer Tour Schedule/VA Zoo ...... 32 Letter - Virginia Agribusiness Council ...... 7 VNLA - Summer Tour: Norfolk Botanical Gardens .. 33 News - And The Winner Is? "Retailer of the Year" .... 8 VNLA - VAC Golf Tournament Sponsor ...... 9 News - ANLA Launches New Online Job Service ..... 41 News - ANLA Launches New Online Job Service ..... 54 News - Beautiful Gardens Daylily a Winner ...... 16 News - Beautiful Gardens® Marketing Update ...... 17 News - California Nursery Industry Hits Hard ...... 38 News - Conard-Pyle Downsizes, Focuses on Genetics ...... 9 News - CVNLA Members Donate to Governor's Mansion ...... 23 News - CVNLA Scholarship Awarded ...... 22 News - Economic Analysis Concludes: Trees Mean Jobs ...... 39 VNLA 2010 Field Day & Summer Tour News - Governor appoints Assistant Secretary HRAREC, Virginia Beach of Agriculture & Forestry: Matt Conrad ...... 24 September 8-9, 2010
4 May/JuneMay / June 2010 2010 VNLAVNLA Newsletter Newsletter
VNLAVNLA Mission,Mission, VisionVision andand ObjectivesObjectives forfor 20062006 ClassifiedClassified AdsAds
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VNLAVNLA Newsletter Newsletter July/AugustJanuary/February 2006 2006 5 5
Vol. 80, No.3; May/June 2010 no longer working as we originally Editor: Jeff Miller envisioned. Things will change as a result of these catastrophes. The Virginia Nursery changes will be politicized. That is why I continue to urge you to become & Landscape Association, Inc. involved in politics at any level. Our 383 Coal Hollow Road; Christiansburg, VA 24073-6721 democracy demands that strong Internet E-mail Address: [email protected] people lead it. And, if you are still in www.vnla.org (Association Info) the horticultural game, you must be www.VirginiaGardening.com (Consumer Info) Telephone: 540-382-0943 or 1-800-476-0055 Fax: 540-382-2716 strong and thus able to influence our Disclaimer: Published for your information, this newsletter is not an government in your own way. endorsement for individual products or editorial comments. Finally, I encourage you to take time and enjoy the summer. You have earned that privilege. Get out and VNLA names in the industry will continue. enjoy your handiwork and family. President’s Message The market for plants is not the same Before you know it we will be back as it was in 2006. That kind of de- in Baltimore for the 2011 MANTS. First, congratulations are in order, mand will not return over night. and answer to you. With so many you made it through the Great Reces- However, there will be shortages of shows becoming obsolete, it is our sion, perhaps the worst of this cen- material soon, perhaps as early as response tury. If you are still standing now, next Spring. Value is the key to any you are probably going to make it. strategy for success. We Sure, we are not out of at the VNLA are working the woods, but the finan- hard to maintain and Ed Tankard, VNLA President cial crisis of the last 2 create value for our years seems to be waning. members and you need to The future looks a lot do the same for your cus- better. Yet there are is- tomers. sues on the horizon that As you have heard in the we must confront. news, the Chesapeake Game Change, an ac- Bay is still in bad shape. count of the 2008 presi- Bay states are being dential election, aptly pressed by the EPA to describes the forces in- restore its health. EPA fluencing the last presi- will soon require each 2010 VNLA Field Day & dential election, but it also provides state to submit cleanup plans on how Summer Tour an accurate phrase for where we as an they will reduce pollution, namely industry and society find ourselves. nitrogen, to comply with the Bay September 8-9, 2010 Our industry continues to produce TMDL (total maximum daily load). new and unsettling news. The regula- There is a bill in Congress, the Che- Hosted by the tory posture in the Chesapeake Bay sapeake Clean Water Act, that would Hampton Roads Agriculture Watershed is about to change. And reduce the cost of compliance of the Research and Extension Center finally, in the face of so many regula- Bay TMDL by authorizing $2 billion (HRAREC), Virginia Beach tory gaffes like the Gulf oil spill, it for localities and farmers. At this www.arec.vaes.vt.edu/hampton- would be hard to imagine that the time, the bill makes sense in that we roads/ regulatory framework for the many will receive federal money to solve industries will change in the next state problems and will enhance an Mark Your Calendar Now! years. We are certainly in era of asset that already provides $1.2 tril- change. lion in economic activity while oper- Featuring Dwight Hughes – The question will be how we deal ating at a severely impaired state. learn his tricks of the trade with the changes ahead. First the As the oil spill and the financial im- to efficient and profitable turbulent forces that have precipitated plosion of our banking industry dem- nursery and landscape the closure of some of the biggest onstrate, our regulatory processes are operations! 6 May/JuneMay / June 2010 2010 VNLAVNLA Newsletter Newsletter again nest year for out 8th Annual over, do whatever they have to do to Letters Legislative gold Tournament. VNLA –Summer Board Editorial - How do you succeed. Expect a lot from your team Letter – Virginia th Thank you for supporting our 7 An- Sincerely, Virginia Agribusiness Council but expectMeeting more from Minutes yourself. When nualAgribusi Legislative nessGolf Tournament Council on take care of the weeds you do Friday, that, it’s June amazing 23, 2006; the lesson June 12 at Mattaponi Springs Golf Editor’s Note:in your The VNLA life? was a team Our thanks to you, and the VNLA for sponsor, prize and give away contributor you are teaching9:00 am toto your12:30 team! pm Club. We had a terrific response with your contribution and sponsorship of and a hole sponsor. FUNVirginia FACT: Room, "Disney" Hampton is actually Inn, a 112 players including a number of "What do you mean we can’t get rid our National Issues meeting last changed versionFront Royal, of Walt's VA family's elected and appointed state officials, of those weeds in time? Then go over week. It was great to have so many Arbor Day Thanks original name. The original name was 18-hole sponsors, three food and bev- there and put some fancy signs with 9:00 a.m. Call to Order – Richard representatives of your industry join Many thanks for the wonderful D'Isigny. Originally from France, erage sponsors and numerous spon- Latin names in front of them." - Walt Johnson, President called the meeting us to discuss and learn about the Es- Swamp White Oak that was donated Isigny-Sur-Mer was the area that sors of gifts and prizes. This is a sub- Disney to order with the following people tate tax, pesticide restrictions, immi- to Lorton Library for Arbor Day this Walt's relatives came from. Can you stantial increase from past years I love this quote from Walt Disney, present: Lizzy Pine, Lesley Pine, Jeff gration reform and the Chesapeake imagine planning a trip to D'Isignyl- year.always It’s have. doing In this well environment, and sprouting you Miller, Bonnie Appleton, Duane thanksBay. While to your these efforts. issues are huge ones and? newcan’t growth say no even to clients as I write. too much. You Shumaker, Butch Gaddy, and Billy Thisto tackle, event is our not meeting only a very resulted enjoy- in Anhave article to do everything about the you ceremony can to take was Crigler.Martin J. Grunder Jr!, Entrepreneur, ablecouncil way and to promote VNLA members agribusiness having to featuredcare of them. on Actually, the library we should website not Speaker, Author, Consultant, Dad, & allup- participants,to-date information but it also tocontributes advocate GuestHusband, Introductions Marty Grunder! – BillInc., GrunderDutcher, www.fairfaxcounty.gov/library/branches/have needed an economic crisis to tofor the our Council’s industry. ability to represent President ofLandscaping the CVNLA, Co., was intro- lo/oaktreeplanting.htmlearn this lesson but. that’s It was a amessage lovely our industry’s interest throughout the duced andwww.martygrunder.com welcomed to the meeting. Katie Kyger Frazier, Vice President – dayfor another and I knowday. our neighbors will yearPublic with Affairs, the Virginia General Agribusiness Assembly, www.grunderlandscaping.com enjoy the tree for many years. Secretary’s Report, Butch Gaddy Council We all have to figure a way out to Governor’s office state agencies, reported that the minutes had been Sincerely,survive; Lorton County we have Library to deal congressional delegation and the gen- printed in the VNLA Newsletter and eral public. Our significant accom- with the cards that are Editor’sdealt. Note: Vice-Presiden,, Those who will emailed to the Board. A motion was plishments are attributable to the sup- Lou Kobus, provided the tree win in the business envi- made to accept the minutes, seconded port you provide. Thank you. on behalf of VNLA. ronment are the ones that and passed. We look forward to your joining us figure out a way to go around, go under, go
AdAd –– HanoverHanover Farms
VNLAVNLA8 Newsletter Newsletter July/AugustMay/JuneMay / June 2010 2006 2010 VNLA 7 Newsletter 7 Dawn Lerch Associate - Lerch The Winsor family wants to take this VNLA – Congratulations Kyle Lewis Colesville Nursery opportunity to thank all of you for Matthew helping to make The Great Big to these new Virginia Associate - Little Little Greenhouse a garden center we are all Certified Horticulturist! Christine proud of and for allowing us to be a Boulevard Flower Gardens McGee part of the VNLA family over the Each year the VCH exam is given in John McLeod Associate - McLeod past 34 years. different areas of the state. The pass- ing rate averages 60-70% and these Laura Moroz Associate - Moroz Meadows Farms Nursery is another are the 47 individuals who have suc- Tony Orband Associate Orband household word in northern Virginia. Bennett's Creek Lawn & Family-owned and operated for fifty cessfully passed the VCH exam so far Otis Owens this year. Garden years by Farmer and Betty Meadows, Christopher and with son Jay now at the helm, Merrifield Garden Center Gale Boulevard Flower Reppert Meadows Farms had considered ex- Adkins Gardens Beverly Ricci Student - NVCC panding into the Richmond market on David Christopher and off over the years. When the Southern Landscape Group Monroe Technical Center Bennett Rupp opportunity to join forces with the Mark Bennett Davey Tree Expert Co. Jennifer Seay Piedmont Nursery LLC Great Big Greenhouse presented it- Meryl Michael self, the Meadows’ said “yes”. Merrifield Garden Center Strange's Garden Center Berman Spence On July 1 the garden center will be- Greta Bjork- Associate - Bjorkquist Ruth Sterner York County Extension quist come Great Big Greenhouse & Mea- Stephen Michelli South Riding Nurseries dows Farms Nursery. The mission is Apielng Services Teese Booker to blend the strengths of the two Craig A. Wells Main Street Landscapes Wes Bray Lawns & Gardens Plus Inc companies into one greater and big- Elizabeth Student - Monroe Technolo- Jeffrey Willis Student ger company. Many of the green- Burns gy Center Ellis Wiltshire Rock Creek Nurseries house staff will continue on with Kevin Cline Boulevard Flower Gardens John Wright Lawns & Gardens Plus Inc Meadows Farms, and plans are in place for the store to maintain most of Angela Cobb Boulevard Flower Gardens its original flair and flavor. Maria Cock- Morning Moon Garden & rell Landscaping Melinda Melinda's Garden and News – The Great Big Crouch Designs LLC Sarah Greenhouse Sold Robbins Landscaping Inc Davenport Frank Davis Landscapes By Wade Michael Artscapes Landscaping Dawson The Landscape Division of Zsolt Frecska Art & Sign From Doug Hensel Linnea Heide Associate - Heide Matthew News - And The Winner JW Townsend Henry Is? "Retailer of the Gwen Hipp Associate - Hipp Rebecca Burke Nursery & Garden The Great Big Greenhouse is practi- Year" Hughes Center cally a household term in and around The “Retailer of the Year” in Clarke Hume Persnickity Gardens the Richmond area. After 34 years of Hampton, Va. goes to Countryside Pauline operating a retail garden center, the Four Seasons Nursery Gardens. Retail Alliance, the associ- Hundley Winsor family has decided to retire ation for retailing merchants since Laura J and sell the business. “It has been a Associate - Johnson 1903 just announced the winners of ohnson grand ride and we are passing the the Retailer of the Year awards. Re- Matt Jones Rock Creek Innovations reins to our fellow nurserymen, the cipients were selected based on excel- Meadows family and MEADOWS Cody Jordan Cross Creek Nursery lence in creativity, business acumen, Ava FARMS NURSERY. They will take Student - NVCC retail success and the ability to thrive Krogmann over operations as of July 1” says in a tough economy. "Running a Meg Watson, daughter of owner, Kate Leffler Colesville Nursery business is no simple task; the market John Winsor. 8VNLA Newsletter May/JuneMay / June 20102010 VNLA Newsletter9
is challenging and the obstacles re- tailers face are difficult," says Retail VNLA – Virginia Agri- News - Conard-Pyle Alliance President & CEO Susan business Council Golf Downsizes, Milhoan." It takes more than the or- Tournament Sponsor dinary entrepreneur to succeed in this Focuses on Genetics competitive environment. Retailers June 7, 2010 - The Conard-Pyle Co. deserve to be recognized for out- is leaving the wholesale nursery busi- standing customer service and devo- ness and redirecting its efforts to tion to their community." Countryside focus on the creation, development, Gardens also received the Daily Press patenting, marketing and licensing of "Peoples Choice" award for Best its proprietary genetics. The 113- Garden Center in Hampton and is the year-old company based in West only garden center in Virginia to be Grove, Pa., will continue to produce voted as one of the "Top 100 garden bare root roses and liners of roses and centers in the United States" five other proprietary material, as well as years in a row by Today's Garden broker rose and perennial liners. Center Magazine. As part of the VNLA’s contribution the The division of the business that is Countryside Gardens, Tish Llaneza, 220 Virginia Agribusiness Council, part of E Mercury Blvd; Hampton, VA it is allocated as a hole sponsor and a closing, CP Wholesale, produced [email protected] golf team at their annual event. This finished container nursery stock pri- year, VNLA Legislative Chair, Steve marily for independent garden cen- Moore (right), was team captain and ters. While the Maryland facility will others participating were (left to right) be sold, the Pennsylvania wholesale T. Robins Buck, VDACS Marketing, facility will be leased. CEO Steve Vernon Meacham, VA Tech CALS and Hutton, a third-generation nursery- Delegate Riley Ingram of Hopewell. man, says up to 85 employees will be affected over the next 12 months.
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VNLA10 Newsletter May/JuneMay / June 2010 2010 VNLA Newsletter 9 Severance packages based on seniori- container production, including the Josh Willis, Mike Hildebrand, and Will ty have been offered to all qualifying annual and perennials houses. The West. (Photo H. Scoggins) employees. If a sale and lease can students came away impressed by the We ended the evening enjoying take place soon, it is probable some emphasis on quality and the positive brick-oven pizza at Bertucci’s near of the existing staff will be retained. energy of everyone they interacted Short Pump, thanks to the generosity Additional details at: with. Thanks to Tom, Lyn, Jim, and of Mike and Susie Hildebrand. http://www.todaysgardencenter.com/ Robert for providing lunch! The next morning started bright and news/?storyid=3362 We then made our way to Battlefield early with a visit to James River Nur- Farms in Rapidan for a look at one of series, Inc. in Ashland for a visit with News - VT Horticulture: the largest greenhouses in the mid- a grower and re-wholesaler with a Atlantic. Head grower Marc Verdel landscape emphasis. Mike Hilde- Ornamental Plant Pro- led us through countless ranges as brand candidly shared his on the eco- duction & Marketing’s well as the bustling potting and ship- nomic downturn’s effects on his ping areas. This jaw-dropping exam- business. Mike’s trademark optimism Statewide Tour ple of state-of-the-art greenhouses could not be repressed, though, as he Our senior-level Horticulture course, was almost overwhelming in size and told the class of hopes for this season “Ornamental Plant Production & scope. The students asked plenty of and plans for the future. Marketing” (OPP&M), toured a va- questions regarding the logistics of A visit to Strange’s flagship store and riety of businesses at the beginning of such a large operation and the chal- greenhouse at Short Pump provided a April to reinforce and elaborate on lenges of working with big-box re- terrific garden center experience. The concepts taught in class. I led our tailers. After touring acres and acres warm and sunny spring Friday had crew on a three-day, two-night trip of annuals, we were ready for our shoppers out in droves. Bill Gouldin, that took us across the state with next stop – a special wine tasting at CEO of Strange’s Florists, Green- stops at greenhouses, garden centers, James River Cellars Winery in Glen houses and Garden Center provided and nurseries. We loaded into a Allen, arranged by Mike Hildebrand! background information on the busi- couple of vans Thursday at 7:00 a.m. Winery manager Mitzie Batterson ness and then gave us a personal tour and made the two-hour trek to our provided a lively overview of the of the various departments. Bill was first Virginia wine industry, as well as emphatic as to the importance of the some delicious samples. fiscal side of growing and selling plants; especially the analysis of sales
Paul Westervelt, Annuals & Perennials Grower for Saunders Brothers, Inc., shares thoughts on overwintering peren- nials with the group. (Photo H. Scoggins)
stop, Saunders Brothers, Inc. of Piney River, for a look at a large and di- data. He also offered some valuable verse wholesale nursery with both Mike Hildebrand poses with the future of career advice - from his perspective, a our industry! Left to right: J.B. Snelson, good option for a recent graduate was field and container growing systems. Rebecca Dabney, Jamie Stuart, Laurie Bennett Saunders took our group “find and work with a grower or gar- Whitham, Eric Jochum, Kevin Harris den center owner who was ready to through the impressive boxwood (Graduate Teaching Assistant), Yvonne fields and the orchards in full bloom; Hansotte, John Freeborn (Floriculture retire” instead of starting a business Paul Westervelt led us through the Research Technician), Paul Hutcheson, from scratch. You could practically
10VNLA Newsletter May/JuneMay / June 20102010 VNLA Newsletter11 hear the light bulbs going off over the Wayne then facilitated our visit to day evening. Hearing the joys andTarget Connecticut, he said. Many garden cen- student’s heads. Lilley Farms and NurseryNews for a good - Shorts challenges of our businessnow second first hand most-shopped retailer ters still have their yards filled with look at a field-grown treeGarden farm. supply We dealersfrom these industry leaders made a spring inventories. Area landscapers all loved watching their expert crew huge impression Target on the is now students. second only to Wal-mart, report more stable, steady business. post record June gains according to Retail Forward’s recent dig with the tree spade and wrap Personal interactions, insights, and ShopperScape report. One-quarter of New tax deduction those B&B’s upThe in latest just areport few from mi- theexperiences National Re- gained on trips like this tail Federation shows building material all U.S. primary household shoppers could apply to growers nutes– quite a bit faster than the cannot be replicatedvisit in a aTarget, classroom Target Greatland or Su- and garden supply dealers posted A new tax deduction could apply to hand-digging experience most of the setting, no matter perTarget how many store slides monthly. The report steady growth last month, up 8.4% un- nursery crops, ANLA has announced. students have had! Our busy day are shown. A big Hokiealso found Horticu thelture retailer racks up repeat adjusted from the previous June. How- The deduction, part of the American ended, as the sun went down, with a “Thank You” to allvisitors. the folksTwo-thirds that of Target’s past 6- ever, seasonally adjusted comparisons Jobs Creation Act, applies to gross re- relaxing “beer on the pier” at gave generously ofmonth their customertime (and base returns to its from the previous month show a 1% ceipts of any sale, exchange or other Wayne’s house, and then he treated their amazing hospitality)stores du onr ing a regularsuch basis. Children’s decline. This is in line with the overall disposition of qualifying production us to a fabulous dinner at the Vintage a busy spring season.apparel, You made decorative our home fashions, Bill Gouldin of Strange’s shares his retail sales for June, which show strong property grown or extracted in the US. Tavern. first excursion so small succes housewaressful, we’re and appliances and thoughts on pricing strategies. year-over-year increases but flat The deduction was phased in at 3% and sure to do it again! toys generate the most interest among Saturday morning,month-to-month we headed out gains. to Sales rose 6.7% will increase to 9% by 2009. One re- shoppers. Target and Wal-Mart typi- After a lunch stop at Pierce’s Pitt Bennett Creek’s over Isle last of Wightyear, but 190 increased- Holly only Scoggins, 0.2% Associate Professor, striction is that the deduction cannot cally share customers, the report shows. BBQ, we made our way to Suffolk . acre growing facility.seasonally Wayne adjusted and over Department May. “After of Horticulture, and Direc- exceed 50% of wages paid by the tax- Bennett’s Creek Nurseries’ CEO and John Lancaster, Jr.,months Senior of V.P., speculation, took consumerstor, Hahn are Horticulture GardenWeekly Dirt, Carol Miller, payer that year. The deduction is also President Wayne Sawyer met us at us through the nurserybeginning as they to pull talked back,” said NRF chief [email protected] available to individuals via their ad- company headquarters. Matt Sawyer about products, growingeconomist systems Roasalind and Wells. “Retailers justed gross income. ANLA helped New England summer presented their new “Blooming and water management,can asexpect well the as planssecond half of the year secure the new tax deduction for nurs- retail sales slide Beautiful” marketing campaign, and for future expansion.to show Here moderateagain, the gains due to the ery growers in cooperation with the explained how they’re utilizing social positivity, opportunities,slowdown and in the pro housings- market and After a strong April, garden center Small business Legislative Council in media such as Facebook, Twitter, and pects for growthother in our economic industry factors.” was sales across new England hit a decline 2004. YouTube as both educational and reinforced to the students. due to a stretch of rainy weekend, said Science takes a shot promotional tools – this strategy cer- Bob Heffernan, Conn. Nursery & land- We reflected on our experiences as at dormant weed seeds tainly made sense to the students! scape Association Executive Secretary. we drove back to Blacksburg Satur- Soggy gardening Weed control can be tricky, especially conditions were considering weed seeds can lie dormant Ad – Winfall Nurseries Ad – Erle D Anderson Lumber Products problematic for years waiting for favorable condi- HARDWOOD STAKES Ad – Winfall Nurseries enough for the tions. USDA scientists are looking at Boston Globe to developing fungi and bacteria that will Pencil point Sharpened for easier run an article on target these banks of thousands of mil- the situation in lion of dormant seeds. The concept is to installation June. 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VNLA12 Newsletter May/JuneMay / June 2010 2010 VNLA Newsletter 11 72 with the influence of growth regula- Founded in 1872 as a land-grant col- News - Joyce Latimer tors on herbaceous perennials, which lege, Virginia Tech (www.vt.edu/ ) receives Virginia Tech's are popular garden center and land- is the most comprehensive university scape contractor items. in the Commonwealth of Virginia and 2010 Alumni Award for As the Extension specialist for green- is among the top research universities Outreach Excellence house crops, Latimer re-established a in the nation. Today, Virginia Tech’s working relationship with the orna- nine colleges are dedicated to quality, BLACK- mental plant industry and the Virginia innovation, and results through teach- SBURG, Va., Flower Growers Association, as- ing, research, and outreach activities. May 14, 2010 sessed and addressed the industry’s At its 2,600-acre main campus lo- – Joyce Lati- research and education needs, and cated in Blacksburg and other campus mer of Moneta, implemented an educational program centers in Northern Virginia, South- Va., professor to improve the profitability and sus- west Virginia, Hampton Roads, of horticulture tainability of the greenhouse industry. Richmond, Southside, and Roanoke, in the College “Given the economic importance of Virginia Tech enrolls more than of Agriculture the green industry in Virginia, Joyce 28,000 undergraduate and graduate and Life has re-established a vital outreach students from all 50 states and more Sciences and connection – with the greenhouse than 100 countries in 180 academic Virginia Cooperative Extension spe- growers in particular – in her roles as degree programs. cialist for greenhouse crops at Virgin- researcher and Extension specialist,” This story can be found on the Virginia ia Tech, has received the university's said Niemiera. Tech News website: 2010 Alumni Award for Outreach http://www.vtnews.vt.edu/story.php?relye “Her focus and continued research on Excellence. ar=2010&itemno=364 plant growth regulators have been Established by the university’s beneficial in developing programs to Commission on Outreach and Inter- grow increasingly successful and News-VT CALS Dean national Affairs with the support of healthy crops. She has offered com- assumes temporary Lea- the Virginia Tech Alumni Associa- puter programs and grid formulas for tion, the Alumni Award for Outreach Virginia growers to use for tracking dership of Extension Excellence is presented annually to costs. Her research with plant growth Virginia Tech recognize outstanding contributions regulators has allowed for more plant College of Agri- by Virginia Tech faculty members material on the benches and has re- culture and Life who have extended the university's sulted in a compact and vigorous Sciences dean outreach mission throughout the plant for resale,” said Mark Landa, assumes tempo- commonwealth, the nation, and the owner of Boulevard Flower Gardens rary leadership of world. Recipients are nominated by in Colonial Heights, Va., and presi- Virginia Cooper- their peers, receive a $2,000 cash dent of the Virginia Flower Growers ative Extension prize, and are inducted into the uni- Association. “Joyce has been a leader versity’s Academy of Outreach Ex- in encouraging growers in the impor- cellence. tance of quality and the benefits of BLACKSBURG, Va., May 11, 2010 Since joining the faculty in 1999, consistent pricing, helping local – Alan Grant, dean of Virginia Tech’s Latimer has provided invaluable growers find profitable margins. Her College of Agriculture and Life state, regional, and national leader- assistance provides hope and promise Sciences, has assumed temporary ship in the greenhouse and perennial for sustaining our industry throughout leadership of Virginia Cooperative production industries. Her outreach the state.” Extension until a national search for a new associate dean and Extension focus for both Virginia Cooperative Latimer has conducted more than 170 director is completed. Extension agents and the commercial greenhouse grower programs and greenhouse industry has proven to be given more than 230 talks. In addi- Rick Rudd, professor and head of the relevant, effective, and impactful, tion, she has reached thousands of Department of Agricultural and Ex- according to Alex Niemiera, associate growers with seven Web-based re- tension Education, held the Extension professor of horticulture. sources. leadership position on an interim basis for a one-year term. While Latimer’s outreach work cov- Latimer earned her bachelor’s degree ers a wide range of topics related to from Virginia Tech and her master’s Over the past year, Rudd initiated a the greenhouse industry, her main degree and Ph.D. from Purdue Uni- strategic planning effort for Exten- research and extension work deals versity, all in horticulture. sion and mapped out a plan for col-
12VNLA Newsletter May/JuneMay / June 20102010 VNLA Newsletter13 lecting statewide input from stake- achievements in teaching and re- delivers education in the areas of holders and citizens throughout Vir- search. He received multiple teaching agriculture and natural resources, recycling still running in newslet- take a final vote. However, Gov. ginia.Environmental “I am grateful Affairs for the Report leader- awards while at Purdue, including the family and consumer sciences, com- ship Dr. Rudd has provided to Virgin- Teachingters to for remind Tomorrow members Award of option – an munityKaine is viability, requesting and the 4 -lawmakersH youth d e-to x Water withdrawal regulations in TIMONIUM, MD. ia Cooperative Extension enrichment program that recognizes velopment.return in AugustWith a network to re-address of faculty the from live bodies of water is still transportation issues. In the mean- (http://www.ext.vt.edu/),” said Grant. and fostersSubmitted teaching by: Rich skills. Johnson, at two universities, 107 county and ongoing. We will keep member- time, a review of legislation consid- “He ship has expertly posted guided as new the Edetailsxten- Grant’s Chair research Of Environmental on animal Affairs growth city offices, 12 agricultural research sion strategic planning process to its andered Extensionin the regular cen sessionters, and follows. six 4 -H emerge. has focusedLegislative on strategies Committee for increa s- current critical juncture of drafting educationalAGRITOURISM centers, Virginia Cooper- x Working on tiger baler folks to ing the efficiency of lean meat pro- the plan. I look forward to the fi- duction andLou utilization, Kobus, Chair and he has ative Extension provides solutions to consider coming to field day this PASSED nished strategic plan, which will help studied the relationship between the problems facing Virginians today. year to show us what machine is Around the Commonwealth us shape our future and ensure that muscle development and meat quali- SB38Lori limitingGreiner (540)the liability 231-5863 of lg personsrein- capable of. we will continue to respond to Virgi- ty.The crops had been planted, summer engaged in [email protected] business of providing nians’ needs while facing the budget arrived, school was let out, but the agri-tourism activities for the public x Need to stay vigilant on keeping Grant is an advocate of regionaliza- realities.” Legislature labored on. The regular when certain conditions are met such up with all areas of the state to tion and multi-state activities to sup-th session was adjourned on March 11 , as posting a warning notice, ensuring Ruddkeep has tabs been on charged any water with provi restric-d- port land-grant missions and has but Gov. Kaine called the General that no dangerous conditions exist, ing continuedtions that guidancemay be imposed to the strat in ear-g- provided leadership to the U.S. Assembly back into special session and the owner is not negligent. Pa- ic planningeas with insufficient process for rainfall. Extension, Pork Center of Excellence. which is to culminate with a five-year on the 27th to address the budget and tron: Sen. Reynolds (D-Henry) x Have sent two requests to gover- strategic plan later this summer. Virgitransportationnia Cooperative issues. Exte Finallynsion on nor Kaine’s office to pass an ex- (June19thhttp://www.ext.vt.edu/ the Senate ) brings approved the the BIO-FUELS Prior to joining the College of Agri- ecutive order to continue the resourcesbudget, with of Vitherginia's House land concurring-grant on PASSED culturework and of Lifethe invasive Sciences plants in October coun- universities,the 20th. Gov. Virginia Kaine has Tech up to and seven 2009,cil Grantin Richmond. headed the Department Vidaysrginia to offerState Univeamendments,rsity, to veto, the or HB680 &1423 establishing the Bio- of Animal Sciences at Purdue Uni- people of the commonwealth. fuels Production Incentive Grant Pro- x Green industry recycling article veto specific provisions, after which versity where he was recognized as a Through a system of on-campus gram & Fund for ten years which as reminder on plastic and poly the General Assembly will reconvene University Faculty Scholar for his spto econsidercialists and his locallyrecommendations based agents, and it provides grants to producers of bio-
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VNLA14 Newsletter May/June July/AugustMay / June 2010 2006 2010 VNLA VNLA Newsletter Newsletter 13 Go ahead …. shoot! Go aheaa Plantd … . shoot! Go aheaa aNursery Plantd … . shoot! a Plant a Landscapea Design Nursery or installation a Nursery any Green Industrya Landscape object Designa youPlant think or installation would make a great a Landscape Design or installation any Green Industry objecta Nurseryphoto you think would make a great any Green Industrya Landscape object Designphoto you think or installation would make a great photo VNLA – Photo Contest any Green Industry object you think would make a great photo
Insert previous photo winner from Mar/Apr issue, page 13 “Iris si- birica”
August 2009 - Anne Muecke June 2009 - Vida McCracken OctoberPhoto folder: 2009 IrisDSCF8271_edited-- Rick Baker 1.jpg
VNLA Photo ConteAprilst 2010 - Dwayne Jones DecemberA 2009 winner - Jane O’Keeffe andV prizeNLFebruary forA each P 2010h - Claudiaobi-monthlyto Swanson Con VNLAtest newsletter VNLA Photo Contes t A winner and prize for– 6 each total bi-monthly per year. VNLA newsletter A winner and prize for each bi-monthly VNLA newsletter One GrandVN PrizeLA –winner 6 Ptotalh choseno perto year. atC theo n endte ofs tthe year. A winnerOne Grand and prize Prize for –winner 6 each total chosen bi-monthly per year. at the end VNLA of the newsletter year. OneDetails Grand at: www.vnla.org/About Prize –winner 6 total chosenVNLA/photography_contest.htm per year. at the end of the year. OneDetails Grand at: www.vnla.org/About Prize winner chosenVNLA/photography_contest.htm at the end of the year. Details at: www.vnla.org/AboutVNLA/photography_contest.htm Details at: www.vnla.org/AboutVNLA/photography_contest.htm
12 May/June 2007 VNLA Newsletter
Winner of the May/June 2010 VNLA - Photo Contest News – Virginia Tech Photo Contest Rules & Winner Department 1. The contest is open to any photo- of Horticulture grapher (amateur and professional) except members of Board of Direc- The end of spring semester must be tors of VNLA and their families. En- upon us - signs advertising the Hort tries are limited to VNLA members Club's annual plant sale are every- and their staff. where and a feeling of excitement 2. Each photographer may enter up to abounds. Perhaps it was that the final three (3) digital images per New- Plant Propagation exam was yester- sletter deadline (see #6). day? After the whirlwind of the last E-mail images to [email protected]. In- clude your name, phone number and couple of weeks we have 19 new occupation. . One winning entry alumni. These new graduates will be per photographer per year. You featured in the e-newsletter next may re-enter non-winning entries. month. Below are highlights from 3. Please e-mail images separately. Feel April. Enjoy! As always, we would free to elaborate on any story sur- appreciate e-mail updates from our rounding the photograph. Photos alumni and friends should be 300 dpi high resolution. The Hahn Horticulture Garden was 4. All photographs submitted must have recently featured on the university been taken in Virginia within the past daily e-mail. Check it out at five years. http://www.vt.edu/spotlight/impact/2010- 5. All photographs must be related to the 04-19-hahn/hahn-garden.html Green Industry. The subject can be “Dew on the Rose” located in a nursery, back yard, or in The Hahn Horticulture Gardens are a landscape--just so it is obviously used by many classes spanning sever- related to the green industry profes- Photo Winner:a l Yulita departments. Ellis Check out one inter- sion. esting exam- 6. Deadline for submission is 5:00 p.m. Landscape Designer/installerple:http://www.vtnews.vt.edu/story.php? on the Newsletter Copy Deadline, Ellis Landscapes and Gardenrelyear=2010&itemno=320 Designs, Gladstone, VA which is the 15th of January, March, Canon PowerShot A550Check, 7.1 outmega the pixel podcast featuring the May, July, September and Novem- ber. All submissions become the 4x optical zoom lens setbig to treeautomatic hunting focus. of Byron Cameron at property of the VNLA. http://podcast.prx.org/nature/?p=724. “I was on my way to work on Thursday morning, May 20th. 7. Model Release forms are required with Byron was featured on our web site The first day we had sun in 3 days. It is 6:45 a.m. I was out taking pic- each photograph which contains a recently. Check that out at clearly identifiable person. Release tures of the garden and one of my favoritehttp://www.hort.vt.edu/alumnispotlight.ht Roses was in full bloom. The light was just right.” forms are available from the VNLA ml. office, on request, and are also avail- Susan bay was awarded the 2010 able for download from the VNLA Early Career Scientist Award by the website at Model release in MS “Win $50, submitInternational your photos! Society of Arboricul- Word format or Adobe PDF format. Good Luck and Happture.y Photographing! This award is granted to scien- Judging done by the VNLA Communica- tists in the fields of arboriculture and tion Committee. All decisions are final. VNLA Field Day/Summerurban forestry Tour who demonstrate ex- ceptional promise and high career September 8potential-9, 2010 for producing international- ly recognized research. Congratula- Field Day, Wednesday,tions September Susan! 8: Hampton Roads Agriculture Research and Extension Center
Summer Tour, Thursday, September 9, Behind the Scenes tours of the Norfolk Botanical Garden and the Norfolk Zoo.
16VNLA Newsletter May/JuneMay / June 2010 2010 VNLA Newsletter 15 varieties currently in the garden for News – Beautiful evaluation. According to Barry Flinn, News - ValleyCrest settles Gardens Daylily director of ISRR, the triploid is ex- on discrimination case pected to go commercial in the very a Winner near future. "Working with the IALR in Virginia Foundation, we hope to have our ValleyCrest will extend the time it commercial tissue culture propaga- searches for U.S. workers for jobs that tion company up and running before would otherwise be filled with H-2B the fall," he says. "One of the first workers. plants that will go into production The U.S. Department of Justice reached will be #33, with additional daylilies an agreement with Calabasas, Calif.- and other plants to follow." based ValleyCrest Landscape Cos. to By Deborah P. Morehead, Institute for resolve charges of hiring discrimination Advanced Learning and Research against U.S. citizens and other work- authorized domestic workers at its
Virginia locations. Researchers at the Institute for Sus- tainable and Renewable Resources Under the agreement, ValleyCrest will (ISRR), located at the Institute for modify its hiring policy to extend sig- nificantly the time period during which Advanced Learning and Research it will recruit U.S. workers for jobs that (IALR) in Danville, have developed a would otherwise be filled with H-2B triploid daylily that took a blue rib- temporary visa holders. Specifically, bon at the Richmond Daylily Show ValleyCrest will recruit and hire do- and a yellow ribbon at the Tidewater mestic workers up until two weeks Daylily Show in its first two show- News – VA Tech Horti- before H-2B workers are scheduled to ings in the summer of 2008. culture Department begin work. It has also made other The winning daylily, known simply changes to its personnel practices and Laurie Fox reported that the Sustain- as #33, is one of about 50 varieties will provide full back pay of $11,173 to able Landscape Practices Garden at ISRR has developed as part of a a U.S. citizen who applied for but was the Hampton Roads AREC was 1 of comprehensive partnership with not given a job. 200 projects selected from 345 appli- the Virginia Nursery and Land- “Every individual who is authorized to cants nationwide to be part of the scape Association's Beautiful Gar- work in this country has the right to dens program, of which Virginia Sustainable Sites Initiative pilot pro- know they will be free from discrimina- Tech is a key collaborator. Bred to gram to test the first national rating tion, and that they will be on the same exhibit prolonged blooming and more system for sustainable landscapes. playing field as every other applicant or vigorous growth, the triploid lily, Joyce Latimer received the universi- worker,” said Thomas E. Perez, Assis- tant Attorney General for the Justice according to ISRR researcher Zhiwu ty's 2010 Alumni Award for Outreach Department’s Civil Rights Division. Li, will be much more valuable than Excellence. Established by the uni- the popular existing cultivars in the versity's Commission on Outreach The charges were filed by the Mid- floriculture market because of its and International Affairs with the Atlantic Regional Organizing Coalition rarity and its unique phenotype." support of the Virginia Tech Alumni (MAROC) of the Laborers’ Interna- tional Union of North America. There are two primary types of dayli- Association, the Alumni Award for lies — diploids and tetraploids. These Outreach Excellence is presented ValleyCrest issued the following state- novel triploid daylily varieties are annually to recognize outstanding ment: “After a thorough investigation good candidates for commercial contributions by Virginia Tech facul- by the Justice Department, it was de- propagation and sale and are also ty members who have extended the termined that an isolated incident had ideal for genetic engineering. Triplo- university's outreach mission occurred involving one individual. Full compliance with all immigration and ids don't produce healthy pollen and throughout the commonwealth, the related laws as well as proper hiring therefore cannot contribute to trans- nation, and the world. Congratula- tions Joyce! training practices are important matters gene flow, which solves the concern for ValleyCrest and we will continue to that unwanted genes could be inad- By Roger Harris, Interim Head, Depart- make them top priorities.” vertently transferred to other plants. ment of Horticulture, www.hort.vt.edu http://www.lawnandlandscape.com/ Li and his cohorts at ISRR and at Headline Enews 5/17/10 Virginia Tech have some 20 daylily
16VNLA Newsletter May/JuneMay / June 20102010 VNLA Newsletter17 days with the Beautiful Gardens ex- liner sources on these plants. News - Beautiful hibit and presentations Several gar- Speaking of liners, the Beautiful Gar- Gardens® Marketing den centers including, Smithfield and dens program will sponsor a ‘liner Merrifield, have incorporated Beauti- Update workshop’ at the J Sargeant Reynolds ful Gardens information into their CC in Goochland to provide up to It is the middle of May and the spring own promotional programs We thank date information on the care and han- them for the extra effort. 2010 plant buying and planting sea- dling of plant liners with specific son is in full swing Our Beautiful Media attention of Beautiful Gardens emphasis on Beautiful Gardens liners Gardens® ‘plants of distinction’ are has improved this year over last Vir- We want you to know how to handle on display for all to see and consider ginia Cooperative Extension, Farm the plant material coming out of the for their yards and gardens Plants Bureau, VDACS, Virginia gardening tissue culture lab (IALR) in Danville showing good movement include the magazines, Andre Viette, Richard and we want to start signing up Vir- ‘Hearts of Gold’ Eastern Redbud, the Nunnally Sylvia Wright and many ginia/VNLA growers to produce ‘Color Guard’ Yucca, ‘The Blues’ more have contributed to our in- Beautiful Gardens liners This will Blue Bluestem and the ‘Brilliance’ creased visibility and positive re- include our new plant introductions Autumn Fern Continued interest from sponse We ask that each of you con- scheduled for 2013 Please contact the 2009 list highlights the ‘Pine tribute to the growth of Beautiful Rick Baker with VDACS at Knot Strains’ Lenten Rose, the Gardens by linking to [email protected] if you ‘Green Velvet’ Buxus and the ‘Pea- www.beauttifulgardens.org from your are interested. We will be providing chie’s Pick Stokes Astor The posters, own websites. more information in the near future. banners, brochures and category Please refer to the Beautiful Gardens Another Beautiful Gardens activity cards have been well received and are website for the list of 2011 ‘plants of slated for June 2010, at the VCE – used throughout the participating distinction’. Master Gardeners College at Virginia garden centers You can participate by growing one, Tech, is the Breeders Workshop. Staff has participated in a number of several or all of these plants Contact These workshops are designed to spring open houses and promotional Lisa Lipsey at [email protected] for instruct the novice to professional on
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VNLA18 Newsletter May/JuneMay / June 2010 2010 VNLA Newsletter 17 the techniques and science of cross- Virginia without the need to ship tion (VLNA), a ing plants to create new hybrids A them from country to country, while state trade as- series of these workshops will be held also researching techniques to grow sociation that around the State over the next year value-added varieties of the ornamen- aims to en- The workshop is set up to last no tal species at a faster rate. Although hance and pro- more than one day A fee for the farmers need three years to grow the promote the workshop will cover materials, in- plant from seed, it only takes six to state's nursery structors and lunch See the Beautiful seven months to produce Helleborus and landscape Gardens website for updates. in a lab setting. industry through their Beautiful By Rick Baker "Our facility is to the point where we Gardens Plant Introduction Pro- can clone, propagate, and clean Hel- gram. leborus plants and almost to the point The Tylers have specialized in breed- News - Why the "Winter where we can produce them in mass ing Helleborus species and hybrids quantities," says Pantazis, who specu- since the early 1990s on the former Rose" May Grow the lates that the hellebore industry could tobacco farm that has been in Judith Southside Economy stimulate the economy in Southside Tyler's family for decades. The Virginia. breeders provide plant tissues to Yinghui Dan, a senior research asso- Danville researchers who, in turn, ciate at the IALR and lead investiga- develop the clonal propagation me- tor on the project, has developed an thods for these popular plants in what efficient in vitro micropropagation has been a successful effort to speed system that prevents decontamination up their reproduction. The plant biol- from outside plant materials, ensures ogy research center's collaboration clean and sufficient material supply with VLNA on hellebore production through in-house Helleborus stock is part of a larger project to work with plant production, and enables the the organization to identify new and massive and rapid production of the superior plants that can be cloned and Many myths and legends surround plant with proper tissue culture condi- eventually commercially marketed to hellebores, a widely grown genus of tions. more than 700 VLNA members. plants known to some as "winter ros- Though known to gardeners for their The Institute for Sustainable and Re- es" or "Christmas or Lenten roses." In early, long-lasting flowers, evergreen newable Resources — a research Greek mythology, hellebores cured a foliage, and environmental adapta- center at the IALR that is affiliated legendary soothsayer from madness, tion, hellebores have posed many with the Department of Horticulture and in Greek history, some research- challenges to scientists. "Their endo- and the Department of Forest Re- ers believe that Alexander the Great phyte habitation and recalcitrance to sources and Environmental Conserva- died of a hellebore overdose. The tissue culture conditions took a great tion at Virginia Tech The Institute perennial flowering plant was once effort to overcome," Dan explains. has many similar projects that aim to even associated with witchcraft and bring jobs to Southside Virginia, purported by some to have medicinal Today, Virginia can only produce including the development of novel value. Mostly grown for horticultural about 30 percent of the plants re- ornamental, crop, and forestry plant purposes today, small hellebore quired for the $1 million hellebore varieties. For example, the center has plants sell for about $7 and large ones market because of the difficulty in worked to produce virus-resistant sell for about $28. sexual and asexual propagation and Impatiens using transformation tech- the long periods of time that the plant "Right now, Helleborus plants are nology, introduced a strain of bacteria needs for seed dormancy. Dan, who cloned in Japan, propagated in India, in switchgrass that makes it grow is also working on creating larger and sold in the United States," says faster and taller and provides more plants with a deeper hue, hopes to Chris Pantazis, a research assistant material for the ethanol production bypass these problems with the new and lab manager at the Institute for process, and accelerated the process system. Advanced Learning and Research to grow Miscanthus grasses for bio- (IALR) in Danville, Va. "They are Key partners in the hellebore initi- fuels. shipped wet, making them very ex- ative include Virginia-based nur- By Michael Sutphin pensive to produce." sery owners Richard and Judith Tyler of Pine Knot Farms in The Danville research facility is find- Clarksville, Va., and the Virginia ing ways to produce hellebores in Nursery and Landscape Associa- 18VNLA Newsletter May/JuneMay / June 20102010 VNLA Newsletter19 pack liners and rented a truck to de- T.O. Plastics, etc. Through out the Member Profile – Mary- liver to customers. For those who years I came up with an extensive land Plants and Supplies remember, those years were the line of products for the commercial height of the foliage boom. Green growers. Then there came sales repre- Leaf had sold out of products so I sentatives, delivery trucks, catalogs, sold Florida foliage. I took orders for etc... to where we are today. Mary- the Greenhouses who wholesale to land Plants and Supplies full line the Florist shops. I traveled to Florida Horticultural distributor with access and in 5 days would contract a truck, to all horticultural related products.” visit growers, and select the best ma- Jim Franklin is the President of terial. This material was delivered to Maryland Plants and Supplies. Jim a staging area, each plant would come graduated from Blackford High in sleeved and labeled, I organized School in San Jose, California. He orders to drops, loaded the truck, and later attended and Shenandoah Col- Jim Franklin traveled back to Maryland.” lege in Winchester, VA, James Madi- “1976 Maryland Plants & Supplies “Later, I decided I could sell hard line son University in Harrisonburg, VA was started as a plant brokering com- products to my same customers and and then Towson State University in pany dealing exclusively with Green- started to add manufacturers of pots, Towson, MD. While in High School leaf Enterprises growers of cell pack poly, greenhouses, etc... Maryland Jim was in wrestling JV & Varsity foliage and annuals. My father, who Plants & Supplies was the first re- Jim says that their business philoso- worked for Ball Seed, had suggested I gional distributors for some of most phy is “Be honest and fair to all of sell for Green Leaf Enterprises. I commonly known manufacturers to our customers; my integrity and that learned about the plant material by this day. Some of these Manufactur- of the company is the most important working a weekend in Greenleaf's ers are Tufflite greenhouse films, thing to me as an individual and busi- packing department without pay. Gleason material handling equip- ness owner.” “Our Mission statement Then went out and started selling cell ment, Nursery Supplies Containers, is, "Meet and exceed our customer
MARYLANDAd – Maryland PLANTS Plants & & Supplies SUPPLIES, INC. “Serving the Commercial Grower, Since 1976” Nursery and Greenhouse Containers • Chemicals Fertilizers • Heaters • Commercial Growers Mix Brand Equivalent Chemicals Propagation Trays Material Handling Equipment • Shade Cloth & Greenhouse Ventilation Equipment • Ground Cover containers Greenhouse Structures & Accessories Irrigation Equipment • Tree Dollies & Carts Water Soluble Fertilizer Cutlery • Protective Equipment • Plant Sleeves Brand Equivalent Cell Pack, Plug, Prefinished & Finished Plant Material Growth Regulators
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VNLA20 Newsletter May/JuneMay / June 2010 2010 VNLA Newsletter 19 expectations by lowering their risk, many of the activities such as Green oper over the years. His favorite giving them the competitive edge, (Si Grow Show. NASHA also ac- quote: "Where ever there is a chal- and making their life easier at the knowledged his contribution on the lenge there is an opportunity"(my lowest possible cost." Board of Directors. quote). "An ounce of prevention is What was the best idea you ever worth a pound of cure". stole? Jim’s aspirations: “Being able to JF: “Setting up a collection for the make a good living and allowing my MGGA by charging each Maryland employees to achieve their personal customer (with the customers ap- and professional goals and objectives, proval) extra on their invoice and and solving our customer's problems matching that contribution for legisla- better than the other guy.” tive fund for water restriction in the Jim’s hardest part of his workday state of Maryland. Later this money is “whenever he is not able to get went to a legislative fund for answers faster. The best part of his representing the interests of growers workday is turning challenges into in Maryland know as MGGA Magic opportunities, and solving problems, Fund.” meeting our customer's needs and Jim’s favorite plant is the Shasta exceeding their expectations by lo- daisy. His favorite flower color is wering their risk, giving them the yellow competitive edge and making their life easier.” Jim has served on the Board of Direc- When dealing with employees, tors for the Maryland Nurseryman Jim’s hint is “to communicate in a and Landscapers Association. He fashion that will accomplish your served two terms on the Board of goals and objectives, showing how Directors for the North American that employee's job is important to Horticultural Suppliers Association the team. When disciplining make it (NAHSA). Jim was also was chair for prompt, personal, and progressive.” the Weights and Measures Task Jim feels that the hottest upcoming Force. He was the founding member trends are natural ventilation, decora- of the Horticultural Distributors Al- tive pots, high tunnels, organic food liance (past president and currently and products, vegetables, regional Vice President). He served as Vice growing of food products, etc. President and President of Maryland Greenhouse Growers Association, What advice would he give a stu- and served the Greenhouse Suppliers dent looking to get into the green Association as Treasurer, Vice Presi- industry?” dent and President Jim served on the JF: “Be Dynamic. Keep your eyes University of Maryland Horticultural He dislikes not being busy, and open for new ideas and ways of doing Advisory Counsel. customers who don't pay. He feels things better in the market and pro- Jim is now a member in good stand- that his best habit is problem solving, duction. Change will happen and ing with Ohio Florist Association knowing greenhouses and how to change is good; sometimes not wel- (OFA), Maryland Nursery and design, labor savings for nursery and come but good. Be ready to adapt. Landscapers Association, Virginia greenhouse, building relationships, Find a niche that needs filling. Expect Flower Growers Association, and and bringing a value to our custom- to be successful and be prepared to Shenandoah Valley Nursery Growers ers. work hard. Be responsible, own your mistakes and own your success.” Association along with numerous Jim’s worst habit is volunteering too other regional associations much for various projects. His hob- Jim’s company has managed to He has been acknowledged by the bies are working around the house, stay in business by determination MGGA (Maryland Greenhouse fresh air, traveling, etc. His dream and compassion for the industry Growers Association) for MAGIC vacation is traveling anywhere. and great relationships that they have developed. Fund, Educational Foundation, He Jim says that the heroes to my life are has been President and sponsors for some of the great relationships devel- Biggest Challenge, Obstacle or Dis- aster in Business History: 20VNLA Newsletter May/JuneMay / June 20102010 VNLA Newsletter21 JF: “Bad debt write offs. Customers ones are how to partner with our ven- years? who are never pleased.” dors and customers. Listen to our JF: “Exactly where we will be in ten Who is your most significant men- customers needs. Bring our vendors years is very hard to say, but I know tor and why? and customer together to meet both with the way technology is going, so their needs. The every day challenges many changes in such a short time, I JF: “My father and mother showed our customers face.” me how things should be done. They believe we will see changes unlike taught me how to compromise; to Where do you think the green in- ever in the history of the industry. We understand others problems and is- dustry is going in the next 10 must prepare ourselves to accept sues and to be fair and reasonable. ESN-117 Map Ad/4.5x7.25 8/30/04 change 10:27 orAM challenge Page 1 and turn it into a They also taught me how to accept responsibility.” Ad – Eastern Shore Nursery of Virginia Future Plans? JF: “Continue to grow Maryland Plants and Supplies' business allow- ing myself and my employees to ful- fill their professional and personal goals and objectives. Continue to offer our knowledge and products to allow our customers to achieve their own personal goals and objectives. Continue building relationships with some of the finest people we have come to know.” Did you always know you wanted a career in the green industry or did you have other aspirations growing up? JF: “I really did not know what I wanted to do until I tried it and it worked out” How has the industry changed since you started in business? W HO C ARES T HAT JF: “The business has become very competitive at all levels. There are W E ’ RE P LANTED O N T HE newer products which help resolve problems more effectively and effi- ciently. Both greenhouse and nursery E ASTERN S HORE? production has become more sophis- ticated and detailed. For example Maybe you should care. The Eastern Shore of Virginia is unique everyone used to use the same old place – a narrow peninsula between the Atlantic Ocean and the fertilizer they had used for years. Chesapeake Bay. Thanks to the Gulf Stream, we’re Now there are specialty fertilizers for blessed with temperate growing conditions, certain crops and to go one step fur- refreshing shore breezes and plenty of sunshine ther specialty fertilizes for the same year round. Which gives us the perfect environment crops hut for different stages of the for growing happy, healthy plants. Plus we’re in Eastern crop. Shore the ideal location to get our plants to you ASAP. Nursery What do you know now, that you Call Eastern Shore Nursery of Virginia Of would have liked to know when you today to order plants that have the best start in Virginia started in business? life money can buy. JF: “Too many things to numerous to mention which I consider now as Keller, Virginia • 1-800-323-3008 • www.esnursery.com common knowledge. Some of the top
VNLA22 Newsletter May/JuneMay / June 2010 2010 VNLA Newsletter 21 opportunity. I believe we will contin- Terry Koci, CVNLA Executive Secretary, ue to see the trend increase with or- News - CVNLA [email protected] ganic farms, high tunnels, more re- Scholarship Awarded gionally produced vegetables and Obituary – Steve Evans meats, and more consumers produc- Charles Smith is the recipient of the ing their own vegetables and herbs. annual Central Virginia Nursery & EVANS, Stephen Clifton, 59, of New Flowering crops will pickup in sales Landscape Association "Harry Johnson Kent, died Sunday, April 4, 2010. He is due to more people staying at home. Memorial" $500 scholarship for a hor- survived by his wife, Sally (Evans ticulture student at J. Sargeant Rey- Evergreen Nursery); daughter, Stacey; Why did you join the VNLA? nolds Community College. sisters, Judy Layne and family from Richmond, and Patty Higgins and fami- JF: “My goal is to continue to ex- Charles is working toward his Asso- pand and cultivate my relationships in ly from North Carolina; "extended ciates degree in Applied Science major- family" at McGeorge Mercedes Car the industry and offer the value of ing in Horticulture. He plans to operate Maryland Plants and Supplies expe- Company; and true fishing partner, his his own landscaping business once he dog "040" (forty). rience and knowledge to others. This receives his degree. He currently works is a great industry with a lot of good, for Ultra Touch Landscaping. Charles Steve lived and died with the same honest, hard-working people. As our is a graduate of Louisa County High values. dignity, integrity, truth and customers enjoy what they are doing School and lives in Bumpass. He has passion . He followed his own guide- I too enjoy what we can do for our been a student of J. Sargeant Reynolds lines throughout life, making sure every customers. I feel that Maryland Plants Community College since 2008. decision never strayed from his true self. His strong morals and determina- and Supplies can provide the know- The CVNLA has been providing this tion for perfection were contagious. ledge for many problem-solving op- scholarship for many years and it was Those who were close, learned to chal- tions for our customers.” renamed this year in memory of Harry lenge and hold themselves to a higher Edited by Sandy Miller Johnson, Buckhorn Creek Nursery, who had been a long-time strong supporter of standard. the CVNLA and was serving as Treasurer [continued on page 25] when he passed away recently.
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22VNLA Newsletter May/JuneMay / June 20102010 VNLA Newsletter23 CENTRAL VIRGINIA NURSERY AND LANDSCAPE ASSOCIATION MEMBERS DONATE PLANTS TO THE EXECUTIVE MANSION GROUNDS
Visitors to the Executive Mansion will enjoy some Another section of the grounds is slated for renova- new landscaping generously donated by CVNLA tion. It will be designed using Plants of Distinction members Colesville Nursery (Ashland), Glen Allen from the Beautiful Gardens™ program. Rick Baker Nursery (Glen Allen), and Hanover Farms Nursery with the Virginia Department of Agriculture and (Oilville), with design and coordination by Shipp & Consumer Services is the Beautiful Gardens contact Wilson Landscaping (Mechanicsville). The First for this project. Visit www.beautifulgardens.org to Lady suggested the additions of Forest Pansy Red- learn more about this Virginia consortium which is bud and Hardy Gardenias to the grounds, and two testing and promoting new and underused plants of areas of Pachysandra ground cover to complete the merit for the Mid-Atlantic region. foundation beds.
. . Joe Meyers & ‘Forest Pansy’ Redbud
Kate Leffler & Gardenia
Karen Merica & Pachysandra
. Dave Proietti makes the delivery
VNLA Newsletter May / June 2010 23 well in assisting DOF, VDACS, and the rences such as hail, freezes and hurri- News - Governor agencies' stakeholders and partners." canes and wind, as well as fire and appoints Assistant Matt was born and raised on his fami- other named perils. This program is ly's farm in Appomattox County. For available to all and can be sold through Secretary of Agriculture the last few years, he has been director existing broker relationships, but & Forestry: Matt Conrad of the Virginia Wine Council, a consor- VNLA members will receive a 10% tium of Virginia's farm wineries and discount on their premiums. www.liveassetinsurance.com Matt Conrad began vineyards advocating for the interests of farmers and small businesspeople his career in gov- Lands’ End Business Outfitters ernment service at across the state. In addition, Matt spent the Virginia Office three years working in the Office of the ANLA’s partnership with Lands’ End of the Attorney Attorney General as Lead Attorney for Business Outfitters offers VNLA mem- General. Beginning Legislation and Agency Advice in the bers the chance to order classic, quality in 2005, Conrad Public Safety and Enforcement Divi- company uniforms and apparel. With served as an Assis- sion. their frequent savings offers, ordering tant Attorney Gen- Provided by with Lands’ End Business Outfitters eral and was promoted to lead attorney the Virginia Agribusiness Council will save you money (10% discount) for legislation and agency advice with- and time in creating a professional look in his section in 2007. He was also for VNLA business team. appointed a Special Assistant U.S. Attorney for the Eastern District of VNLA – Membership Educational Programs Virginia. Conrad joined the Rich- Discount Programs to NewsBrief - ANLA’s newest online e- mond-based Alliance Group in 2008 newsletter is now available to VNLA where he was director of the Virginia Save You Money! members. This weekly communication Wine Council, an agricultural member- provides comprehensive news briefings ship organization organized to NIAP Partners of the top industry and business stories, represent the interests of grape growers (National Industry Affinity as well as the latest postings on AN- and Virginia's farm wineries on the Program) Discount Programs LA’s Industry Knowledge Center (also state and local levels. A native of Ap- available to VNLA members). pomattox, Conrad graduated from James Madison University in 2001 and PartnerShip Webinars - Each month, ANLA received his J.D. from George Mason Now VNLA members can save on all presents practical, useful, timely infor- University in 2005. of your inbound and outbound pack- mation and knowledge in the form of an online webinar. The ANLA Webinar Matthew A. Conrad joins the McDon- ages and shipments to and from any- Series is presented by industry experts, nell Administration on May 10 as As- where—around the corner, around the consultants and professionals and are sistant Secretary of Agriculture & Fo- country, around the world—with free of charge. restry. We congratulate Matt on his world-class carriers, unbeatable cus- appointment. Over the past few years tomer service professionals, and great - VNLA working in partnership with the we have enjoyed working with him to discounts to boot! These great savings American Nursery & Landscape Associa- advocate for Virginia's farm wineries come for no additional cost. It’s free to tion and vineyards. use the program. It’s free to enroll. No minimum shipping requirements, no VNLA Members 10% discount Todd Haymore, Secretary of Agricul- obligations, no hassles. Discounts on on commercial auto policy ture & Forestry said, "I'm very pleased UPS and YELLOW are currently at that Governor McDonnell reinstated the “Allstate is implementing decreases 64% and FEDEX discounts are as position within the Secretariat and that that range from approximately 22-37% high as 27%. www.PartnerShip.com Matt accepted the offer to join the ad- on commercial auto policies in certain areas of Virginia. This decrease, ministration. I've known Matt for Live Asset Insurance about three years and have found him coupled with the 10% discount that you to be an extremely hard worker and A revolutionary new insurance product will receive for being a member of quick study on complicated issues and has been created for the nursery, green- VNLA could potentially save you a lot challenges. I know that he will be a house and landscape industries. This of money! Allstate can also assist you valuable asset to the Governor's team, program is extended to nursery, with insurance for your other lines of especially to those of us working to greenhouse, landscape and retail business, such as Worker’s Comp, GL, promote and advocate for Virginia's top plants whether they are field or con- and your business location. two industries, agriculture and forestry. tainer grown, above ground or ins- Please call Nicole Orriola I believe his experience will serve him talled in the landscape. This insurance at 202-368-4538 for further details!” product covers acute weather occur- 24VNLA Newsletter May/JuneMay / June 20102010 VNLA Newsletter25 VNLA – Membership Benefit: PartnerShip
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[continued from page 22 -Obituary – Steve Evans] His pursuit of perfection was witnessed not only in his work, but also in his leisure activities. Steve was an avid fisherman, spending hours out on the lake searching for his "8 lb. bass". His dedication to his beloved pas- time was a metaphor for the way he lived his life. Memorial contributions may be made to the Thomas Palliative Care Unit, VCU Medical Center, North Hospital, 4th Floor, P.O. Box 985934, Richmond, Va. 23298-0934, c/o Ellie Coyne. Published in Richmond Times-Dispatch on April 11, 2010
VNLA26 Newsletter May/JuneMay / June 2010 2010 VNLA Newsletter 25 selling program Maintaining Custom- Until you do this a few times and get Tips -Maintaining er Relationships. the amazing results we have over the Take a peek. years, you probably won't appreciate Customer Relationships the technique. I hesitated to even Call the customer with a specific You know the saying, "It's easier to keep share it with you. But then, what kind your current customers than to find new reason such as a follow up call to be of customer service would that be? ones." sure all is going well. And if you're NUM calls are great for voice mails Well, in today's marketplace and worried about getting voice mail, and especially if you have the good economy it's getting hard to keep our here's a great Telephone Doctor tip. fortune to reach the customer. Wish current customers too. This is the Expect and be prepared to reach voice someone would give me a NUM call time to do something extra - be seen, mail. It's gonna happen. So be pre- once in a while - that's a rarity. be heard, be proactive, to follow up. pared! Have a ready made, short, sweet and to the point message for Handle all problems immediately. It doesn't matter what business you're your customer. It's not necessary to Don't we always you ask? Well ya in - doctor, dentist, lawyer, retail, ask them to call you back (unless know, sometimes people put things manufacturing, insurance, you name there's a very good reason). You can off, especially when it's unpleasant. it; we all have customers and losing simply make an announcement such And if you need to call a customer just one often makes a major impact as, "Mrs. Jones, this is Bob at Bob's back when there's been a problem, the in your business. So how do we Appliances. I hope your new dis- sooner you call them back or handle maintain a relationship? What can we hwasher is doing great. Was thinking it in person, the better off you are. do to be special, different, proactive about you and wanted to say thank And it speeds maintaining a relation- and extra good? you again for your purchase." That's ship. Ignoring the customer or putting One is to keep your name in front it. Your company name will be in off calling will only make the situa- of your customers. We like to think their computer brain. It's a way to tion worse. You know the old saying, that the Telephone Doctor newsletter maintain customer relationships. handling a problem you're getting that you're reading now is one way to (Caution: Don't WING a voice mail. ole 'second chance.' If you're good at maintain a relationship. At least you Be prepared!) what you do, you probably can help the situation move in the right direc- know we're thinking of you once a Be proactive. If your contact is no month. Staying in front of the cus- tion. This is a great way to maintain longer at the company, don't just let customer relationships. tomer, unobtrusively, is one of sever- that go. Let's say you worked with al ways to maintain a relationship. Sue Smith at Fox & Company. And Gain additional business. Word of You see, once you interact with the you called to say hello. Whoops, Sue mouth is one of the best ways to customer, once they purchase an item Smith moved on to another company maintain customer relationships. So from you, they don't like to be ig- about 3 months ago. Sadly she didn't when you make that NUM call or nored. Well, it's not that they don't tell all her vendors that. So you still handle the problem immediately, like it, they really don't understand it. have her name on your list. You have what do you think your customers The customers think to themselves, two choices. You can hang up and will tell others? Right. How good you "Gee, I just bought a bunch of XXX move on to another call or you can be are! And you can gain additional from YYY and I never hear from proactive and find out who replaced business by those methods. What do them. They must have forgotten Sue Smith and start a new relation- you think I would have told my busi- about me." ship. You have a great story to tell the ness associates if that copy salesper- new contact because you had a good son had stayed in touch with us? I remember the copy machine sales- Right. How good he was. I could man we had a while back. He was relationship with Sue Smith. So find out who replaced Sue Smith. Some- have gotten that sales person addi- very good at the point of sale. But I tional business. By staying away promise you, we had a better relation- one is doing her job. Be proactive. You'll be pleasantly surprised at how from me I had forgotten him. Not a ship with the repairman (they out- great method. sourced it) than we did with the orig- well you'll be received. inal salesperson. We have a great saying at Telephone There are dozens of other ways to Doctor. Make a few "NUM" calls a maintain a relationship with your So in addition to a newsletter or di- customers. These are just a few. rect mail, all of which are good, we day. NUM calls? Don't look it up cuz have some other ideas to help you we made it up. NUM calls stands for Nancy Friedman, customer service and maintain a great relationship with NO ULTERIOR MOTIVE. That's sales expert, is available to speak. Con- tact [email protected] to your customers taken from our best right, a simple "I was thinking about you and wanted to say hello" call. discuss your specific needs. 26VNLA Newsletter May/JuneMay / June 20102010 VNLA Newsletter27 HRAREC Demonstration Gardens HotelHotel Information Information Presorted HRAREC Demonstration Gardens Your Roots Are In Virginia! Standard Best Western Center Inn U.S. Postage ThereThere are are a a number number of of garden gardens s and and demonstration demonstration areas areas to to Best Western Center Inn PAID exploreexplore at at the the Hampton Hampton Roads Roads AREC. AREC. Besides Besides their their beauty, beauty, 57185718 Northampton Northampton Blvd Blvd the gardens offer nurserymen and the general public a chance Virginia Beach (within a mile Blacksburg, VA the gardens offer nurserymen and the general public a chance Virginia Beach (within a mile Permit No. 107 toto see see how how different different plants plants grow grow in in our our Zone Zone 8A 8A climate. climate. ofof the the Field Field Day) Day) ThereThere is is no no admission admission fee fee to to visit visit the the gardens, gardens, and and they they are are I-64I-64 Exit Exit 25 25 openopen seven seven days days a aweek week from from dawn dawn to to dusk. dusk. Visit Visit throughout throughout thethe different different seasons seasons to to see see how how the the plants plants respond respond to to changes changes ForFor Reservations, Reservations, call: call: 800-485-2375 800-485-2375 in temperature and light. 383 Coal Hollow Rd. in temperature and light. $55.24$55.24 for for 2 2 queen queen beds beds or or a a king king Christiansburg, VA 24073-6721 AskAsk for for the the ‘‘VNLA ‘‘VNLA Field Field Day’’ Day’’ Group Group It’sIt’s Not Not Just Just a a Research Research Center! Center! “Meeting Nursery & Landscape Green Survival in Today’s Environment” CutCut off off date date for for Group Group Rate: Rate: August August 30 30 VNLA Field Day & Summer Tour 2010 ------GardensGardens and and Demonstration Demonstration Areas Areas ------Directions to All-AmericaAll-America Trial Trial Directions to GardensGardens HamptonHampton Roads Roads Agriculture Agriculture Research Research & & BayBay Scape Scape Garden Garden ExtensionExtension Center Center Buffer Zone Buffer Zone 1444 Diamond Springs Rd DemonstrationDemonstration 1444 Diamond Springs Rd Virginia Beach, VA 23455 EnablingEnabling Garden Garden Virginia Beach, VA 23455 (757) 363-3906 HerbHerb Garden Garden (757) 363-3906 www.arec.vaes.vt.edu/hampton-roads/index.html PerennialPerennial Garden Garden www.arec.vaes.vt.edu/hampton-roads/index.html Rain Garden Rain Garden From Interstate 64 - From I-64 take the Tidewater From Interstate 64 - From I-64 take the
Tidewater Northampton Boulevard, Exit (282). Go to the 4th
ArboretumArboretum Northampton Boulevard, Exit (282). Go to the 4th stop light after the exit, and turn left onto Diamond UtilityUtility Arboretum Arboretum stop light after the exit, and turn left onto Diamond Springs Road. The center is 0.3 miles north of k ThemeTheme Gardens Gardens Springs Road. The center is 0.3 miles north of NorthamptonNorthampton Boulevard. Boulevard. ThisThis garden garden was was established established in in 1995 1995 as as a a Master's Master's degree degree projectproject by by Holly Holly Cruser. Cruser. It It has has developed developed into into an an outstanding outstanding displaydisplay that that illustrates, illustrates, by by demonstration, demonstration, the the assortment assortment and and VNLA Field Day 2010 usageusage of of annual annual and and perennial perennial plants plants available available for for use use in in Meeting Nursery & Landscape Green Survival in Today’s Eknvironment landscapelandscape installations. installations. All All plant plant material material is is labeled labeled and and provides visitors with necessary information to make sound provides visitors with necessary information to make sound Hampton Roads Agricultural Research & Extension Center purchasingpurchasing decisions. decisions. It It is is maintained maintained by by Virginia Virginia Beach Beach MasterMaster Gardeners. Gardeners. Bog/WaterBog/Water Garden Garden ButterflyButterfly Garden Garden Virginia Beach, VA September 8-9 ChangeoverChangeover Garden Garden Children’sChildren’s Garden Garden DaylilyDaylily Garden Garden EdibleEdible Landscaping Landscaping EnablingEnabling Garden Garden EntryEntry Beds Beds FourFour Seasons Seasons Bulb Bulb Garden Garden Fragrance and Texture Fragrance and Texture GardenGarden Gazebo Gazebo Groundcover Garden Groundcover Garden Additional details and updated information NativeNative Plants Plants Garden Garden Additional details and updated information OrnamentalOrnamental Grasses Grasses availableavailable on on the the VNLA VNLA website website at at PerennialsPerennials Comparison Comparison http://www.vnla.org/fieldday.htmhttp://www.vnla.org/fieldday.htm Seaside Garden Seaside Garden Shrub/HedgeShrub/Hedge Comparisons Comparisons WinterWinter Garden Garden HRAREC_Gardens.docHRAREC_Gardens.doc o
VNLA Newsletter May / June 2010 27 VNLA - Field Day Sche- dule Nursery & Landscape Green Survival in NurseryT &oday’s Land Escanvironmentpe Green Survival in Today’s Environment VNLA 2010 Field Day Hampton Roads Agriculture Research & Extension Center Virginia Beach, VA (Tidewater/Hampton Roads near the Bay Bridge/Tunnel Entrance)
SCHEDULE Silent Auction 9:00 a.m. Registration Open 9 a.m. – 3:30 p.m. presented by the Hampton Roads Nursery & Landscape Association 9:00 a.m. - 4:00 pm Field Day Activities (HRNLA) Plant ID Contest Silent Auction (for the benefit of the Seminars Hampton Roads Nursery & Landscape Assoc) 9:30-10:50 – Overall AREC Tour And Bare Root Educational Seminars Research – Outside by Bonnie Appleton Tours of the Research Center 10-10:50 - Sustainable Landscape Design – Outside by Laurie Fox Research Tours 10-10:50 - Invasive Insects – Classroom by Pete Schultz and Eric Day These tours will be ongoing throughout the day. 11-11:50 – Turf Research Updates & Tackling Turf in Tidewater - Outside by Mike Goatley and Jeff Derr Exhibitors 11-11:50 - Clean Water For The Nursery – Classroom 9 a.m. – 4 p.m.: by Chuan Hong A number of exhibitors 11-noon - Field Production- Classroom will be on hand through- by Dwight Hughes out the day in the Noon – BBQ Lunch Exhibitor Tent to 1-3:00 - Landscape Practices – Classroom showcase their products by Dwight Hughes and services and answer any questions that 1-2:30 - Overall AREC Tour And Bare Root Research attendees might have. So please make time to visit Outside by Bonnie Appleton these vendors and see how they can help your 6-8:00 p.m. – Reception at Chicks Oyster Bar business grow. 2143 Vista Circle Virginia Beach Cash bar and Steamer platter ( oysters, shrimp, Plant ID Contest clams, mussels), presented by the Hampton Roads 11 a.m. – 3 p.m. with winners from each of the Nursery and Landscape Association following categories: (Dinner on your own) Grower Additional details and updated information Landscape Contractor available on the VNLA website at Retail Garden Center / Other http://www.vnla.org/fieldday.htm
VNLA Newsletter May/June 2010 29
Schedule.doc Dwight Hughes – Mr. Efficiency
and landscape architecture. After graduation, he spent two Nursery Industry Speaker years with the U.S. Army and was trained as infantry field & Consultant leader for Viet Nam. Presentations have made to state, Dwight is past presi- regional and national associations dent of the American centered on professional nursery Nursery and management. Three major phases Landscaping Associ- including field production, land- ation and the Horti- scape installation, and nursery culture Research In- business management are popular stitute. He is past topics. Verbal explanations are supported with pictures chairmen of the pop- showcasing major points of interest. Time management, ular "New Ideas Pro- people management, money management and marketing are gram" and coordinates the national "Lighthouse Program" the four themes stressed throughout each talk. The most for ANLA. important message related to the audience is production per person efficiencies that contribute to company bene- As an industry speaker, Dwight has made over 100 pres- fits far ahead of nursery industry averages and stan- entations in 40 states and Canada on efficient landscape dards. management and field production systems. He published a book, video and DVD in 1996 titled Systems for Success Production includes that is a popular educational package on strategies for max- a complete mecha- imum efficiency in landscape installation and nursery pro- nization process of duction. growing specimen trees and shrubs. At the local level, Dwight has served on the Board of Included in the sys- Kirkwood Community College, Cedar Rapids Chamber of tem is mechanical Commerce, Historic Brucemore, Indian Creek. Nature Cen- planting, cultivating, ter, C.R. Rotary, Prairie School Foundation, US Bank, and spraying, digging, The Boy Scouts of America. burlapping and han- Dwight will have cop- dling. All elements of the system are mechanical with very ies of his highly ac- little labor input. claimed book “SYS- Landscape installa- TEMS For Success” tion equipment is as well as the DVD central to the over- version available for all mission of com- sale at the Field Day pany procedures. Installation of plants, borders and mulches is shown and described with innovations of equipment that There is limited seating for these can be accomplished with one-half the labor required when presentations by Dwight Hughes. compared to other similar landscape crew operations. Hy- draulics, power equipment, space management, time and motion studies have proven the system to be highly produc- Seats will be reserved for the tive per employee. first 79 people registering for General business aspects cover company image and cus- tomer policies. Personnel management and facility layout his presentations are shown in detail in order to convey the "family spirit" and "team effort" required to be successful in today’s mar- If you are involved in nursery ketplace. production or landscape Dwight Hughes Jr. is a third generation nurseryman assist- installation, ing his sons, Tom and John, operate a landscape nursery in Cedar Rapids, Iowa He graduated from Iowa State Univer- these are “a CAN’T MISS” sity in 1970 with a B.S. degree in ornamental horticulture presentations! Speakers & Presentations Summary
Bonnie Appleton is a Professor of Horticulture and Ex- Pete Schultz is the Director of the Hampton Roads tension Specialist with Virginia Tech’ Hampton Roads Agricultural Research & Extension Center (Field Agricultural Research and Extension Center (HRAREC) Day Host) and conducts research in the area of En- where she has concentrated on alternative nursery pro- tomology and focuses on developing and imple- duction containers, landscape installation methods (bare menting integrated pest management strategies root planting, stabilizing), utility compatible trees, and (IPM) of key insect pests of horticultural crops in cut holly production. She is an author of the widely used reference “The NY/Mid-Atlantic Gardener’s Book of nursery production and landscape plantings in Lists”. She has been an educational commercial, private, and public environments. advisor to the VNLA Board for just short of 25 years with her retire- Eric Day manages the Insect ment from VT on June 30th. Identification Laboratory in the Talk – Bare Root Production Re- Department of Entomology at search and HRAREC Tour – Virginia Tech. He receives and Bonnie will be showing her mod- identifies approximately 1700 ified version of the Missouri Gravel insects per year, most of which Bed System that is proposed as a arrive in the summer. In addition he means to produce trees bare root coordinates exotic pest surveys with rather than bare rooting trees at APHIS/PPQ and provide input to planting. She will also conduct ab- the NAPIS data base. He also breviated tours of research projects and demonstrations manages Common Insect and Mite at HRAREC. Pests of Christmas Trees website – an ongoing project providing scouting, identification, and control Laurie Fox is a Horticulture Associate at VT’s HRA- information to Christmas tree growers regarding insect REC and has worked in the areas of water quality (phyto- and mite pests. remediation – cleaning water with aquatic plants, aquatic vegetation management, storm water management) and Mike Goatley - Dr. Mike Goatley is a Professor of Crop sustainable landscapes (sustainable landscape practices, and Soil Environmental Sciences and serves Virginia as BayScaping with native plants, buffer zones, rain gar- its Extension Turfgrass Specialist. He conducts applied dens) for the last 14 years. She is an author and the pub- research and outreach programs in turfgrass variety eval- lisher of the "Best Plants for Hampton Roads" book. uations and urban nutrient management statewide. Talk - Sustainable Landscape Design - This talk will cover basic sustainable concepts and 30 practices every- Jeff Derr – Dr. Jeffrey Derr is a Professor of Weed one can use while touring the new sustainable landscape Science and is located at Virginia Tech's Hampton Roads practices demonstration garden. Agricultural Research and Extension Center in Virginia Beach. He focuses on weed management in container Chuan Hong - Dr. Hong is an Associate Professor of and field nursery production, fruit production, landscape Plant Pathology at Virginia Tech. His research program bed maintenance, and turfgrass. He has also researched produces innovative solutions to issues of global signi- control of certain invasive weeds, including Phragmites ficance to the green industry. He has authored three and Japanese stiltgrass, in non-crop areas. books, 63 peer-reviewed scientific papers, numerous ex- tension and trade journal articles. He was the recipient Talk: Tackling Turf in Tidewater - Maintaining quali- of the College of Agriculture and Life Sciences Award ty turf can be a challenge in eastern Virginia. Jeff Derr for Excellence in Applied Research in 2007. and Mike Goatley will utilize turf research plots at the station to discuss variety selection, management, and Talk - Plant Health Begins With Clean Water. This weed control for cool and warm season turfgrass species. presentation examines why many pathogens become more destructive at nurseries that recycle runoff for irri- gation and discusses what you can do to reduce the crop health risk associated with recycling irrigation.
HRARECHRAREC Demonstration Demonstration Gardens Gardens HotelHotel Information Information Best Western Center Inn ThereThere are are a a number number of of garden gardens s and and demonstration demonstration areas areas to to Best Western Center Inn exploreexplore at at the the Hampton Hampton Roads Roads AREC. AREC. Besides Besides their their beauty, beauty, 57185718 Northampton Northampton Blvd Blvd thethe gardens gardens offer offer nurserymen nurserymen and and the the general general public public a achance chance VirginiaVirginia Beach Beach (within (within a a mile mile toto see see how how different different plants plants grow grow in in our our Zone Zone 8A 8A climate. climate. ofof the the Field Field Day) Day) ThereThere is is no no admission admission fee fee to to visit visit the the gardens, gardens, and and they they are are I-64I-64 Exit Exit 25 25 openopen seven seven days days a aweek week from from dawn dawn to to dusk. dusk. Visit Visit throughout throughout thethe different different seasons seasons to to see see how how the the plants plants respond respond to to changes changes ForFor Reservations, Reservations, call: call: 800-485-2375 800-485-2375 in temperature and light. in temperature and light. $55.24$55.24 for for 2 2 queen queen beds beds or or a a king king AskAsk for for the the ‘‘VNLA ‘‘VNLA Field Field Day’’ Day’’ Group Group It’sIt’s Not Not Just Just a a Research Research Center! Center! CutCut off off date date for for Group Group Rate: Rate: August August 30 30 ------GardensGardens and and Demonstration Demonstration Areas Areas ------Directions to All-AmericaAll-America Trial Trial Directions to GardensGardens HamptonHampton Roads Roads Agriculture Agriculture Research Research & & BayBay Scape Scape Garden Garden ExtensionExtension Center Center Buffer Zone Buffer Zone 1444 Diamond Springs Rd DemonstrationDemonstration 1444 Diamond Springs Rd Virginia Beach, VA 23455 EnablingEnabling Garden Garden Virginia Beach, VA 23455 (757) 363-3906 HerbHerb Garden Garden (757) 363-3906 www.arec.vaes.vt.edu/hampton-roads/index.html PerennialPerennial Garden Garden www.arec.vaes.vt.edu/hampton-roads/index.html Rain Garden Rain Garden From Interstate 64 - From I-64 take the Tidewater From Interstate 64 - From I-64 take the Tidewater Northampton Boulevard, Exit (282). Go to the 4th ArboretumArboretum Northampton Boulevard, Exit (282). Go to the 4th stop light after the exit, and turn left onto Diamond UtilityUtility Arboretum Arboretum stop light after the exit, and turn left onto Diamond Springs Road. The center is 0.3 miles north of ThemeTheme Gardens Gardens Springs Road. The center is 0.3 miles north of NorthamptonNorthampton Boulevard. Boulevard. ThisThis garden garden was was established established in in 1995 1995 as as a a Master's Master's degree degree projectproject by by Holly Holly Cruser. Cruser. It It has has developed developed into into an an outstanding outstanding displaydisplay that that illustrates, illustrates, by by demonstration, demonstration, the the assortment assortment and and usageusage of of annual annual and and perennial perennial plants plants available available for for use use in in landscapelandscape installations. installations. All All plant plant material material is is labeled labeled and and providesprovides visitors visitors with with necessary necessary information information to to make make sound sound purchasingpurchasing decisions. decisions. It It is is maintained maintained by by Virginia Virginia Beach Beach MasterMaster Gardeners. Gardeners. Bog/WaterBog/Water Garden Garden ButterflyButterfly Garden Garden ChangeoverChangeover Garden Garden Children’sChildren’s Garden Garden DaylilyDaylily Garden Garden EdibleEdible Landscaping Landscaping EnablingEnabling Garden Garden EntryEntry Beds Beds FourFour Seasons Seasons Bulb Bulb Garden Garden Fragrance and Texture Fragrance and Texture GardenGarden Gazebo Gazebo Groundcover Garden Groundcover Garden Additional details and updated information NativeNative Plants Plants Garden Garden Additional details and updated information OrnamentalOrnamental Grasses Grasses availableavailable on on the the VNLA VNLA website website at at PerennialsPerennials Comparison Comparison http://www.vnla.org/fieldday.htmhttp://www.vnla.org/fieldday.htm Seaside Garden Seaside Garden Shrub/HedgeShrub/Hedge Comparisons Comparisons WinterWinter Garden Garden HRAREC_Gardens.docHRAREC_Gardens.doc VNLA Summer Tour - Thursday, September 9
Behind-the-scenes garden tours of Norfolk Botanical Garden and the Virginia Zoo at Norfolk 8:15 a.m. Bus will leave Best Western Center Inn 8:30-11 a.m. Tours of the Virginia Zoo by Marie Butler, Landscape Coordinator Optional train tour on your own ($2) 11-noon Lunch on your own at the Virginia Zoo (food service available on site) Noon Bus leaves for Norfolk Botanical Gardens 12:15 – 3:30 p.m. Tours of Norfolk Botanical Gardens by Brian O’Neil, Director of Horticulture Optional boat tour on your own ($5) 3:30-3:45 pm Return to Best Western Center Inn
Virginia Zoo
The Virginia Zoo- in Norfolk, VA - is 110 years old and covers 53 acres, much of which is along the Lafayette River. Home to over 350 animals of 115 different species, the Zoo also offers great botanical diversity. Every summer the grounds are planted with over 8,000 plants consisting of 350+ varieties of annuals and perennials that are grown at the Zoo. From realistic animal habitats and colorful display gardens, to wetlands restoration and rain gardens, the Horticulture Department covers a lot of turf and does it organically. Not only does the Zoo have an annual visitation of over 400,000 people, it has ELEPHANTS in the garden, too. Our exciting, new exhibit “Trail of the Tiger” is nearing completion. Just imagine southeast Asia in Norfolk. This will be a great chance to see Zoo landscape design in progress. About 11:00 you’ll be released into the wild to eat lunch, shop in our gift shop, and/or ride the train. We’ll escape the Zoo by 12:00, and should be at the Botanical Garden by 12:30 or a little earlier.
African Village Garden African vegetables and flowers Ornamental Grass Garden Sample the diverse forms and remind us of the exotic origins of colors of the many grasses that grow throughout many of our regional favorites. the Zoo. Butterfly Garden This corner of Rain Garden Storm water management never the Zoo is especially attractive to looked as good as it does at our Fountain Plaza. butterflies and their hungry caterpillars. Shade Garden Shady characters like leopard plants make this garden their den. Color Gardens Pick your favorite This is Norfolk, not Bali, from white, blue, orange and yellow Tropical Garden themed gardens. but just look at the hardy and tender plants that create a tropical illusion. Herb Garden Beauty and usefulness blend in the Herb Virginia Barnyard Garden Heirloom Garden. flowers and vegetables stand, climb and sprawl proudly with their contemporary Organic Rose Garden Antique counterparts. and modern roses flourish with no artificial life support in this beautiful Their website is www.virginiazoo.org/ corner of the Zoo.
SummerTour.doc Norfolk Botanical Garden
secluded retreat for walkers, birdwatchers and nature lovers.
Rhododendron Glade This area features many interesting trees and shrubs that thrive in a mature woodland setting. More than 175 varieties of rhododendrons and azaleas showcase their flowers each spring.
SUMMER GARDENS Bristow Butterfly Garden This 2-acre garden provides a habitat to attract and support butterflies and moths during all stages of their life cycle. Within the garden YEAR ROUND GARDENS you will find a nectar garden, butterfly bush collection and Renaissance Garden Completed in 1984, Renaissance butterfly maze. Court is magnificent in its design and beauty. Modeled along the classic lines of the Italian Renaissance of the late 16th Kaufman Hydrangea Garden century, the garden features all of the trademarks of that This 1.5 acre garden features period. approximately 300 hydrangeas representing 20 different species Japanese Garden This garden was created in 1962 to and 200 different cultivars. The honor Norfolk's sister city, Moji, Japan. Look for signature most prevalent species in the elements in the garden such as evergreen plants, stones and garden is the Bigleaf Hydrangea. water. Statuary Vista The Statuary Vista is a unique outdoor Sensory Garden This garden features plants that are sculpture gallery set in a 400-foot long double border attractive to the senses - touch, taste, smell, sight, hearing garden stretching from the back of Renaissance Court to and sound. Herbs and perennials that beg to be touched and the edge of Lake Whitehurst. smelled fill this sunny garden. Four Seasons Garden and Wildflower Meadow This WPA Memorial Garden Honoring the original 220 meadow features a mixture of more than 50 species of workers who labored to create what is now Norfolk wildflowers and 10 species of grasses. The area is an Botanical Garden, this site features a bronze sculpture of a outdoor classroom where one can observe wildflowers and WPA worker. the birds and insects they attract.
WOW Children's Garden This three-acre garden is SPRING GARDENS dedicated to families and children. WOW has several Spring is a fantastic time to visit us. Millions of blooms can distinct areas, each offering different interactive lessons, be found throughout the Garden. Below is a list of some of but all offering excitement, enrichment and entertainment. the theme gardens at their best in the spring.
Bicentennial Rose Garden The rose garden was dedicated in 1976 as a bicentennial tribute to the nation. There will be a This garden has been accredited as one of 130 All- guided tram and an American Rose Selections Display Garden. optional boat tour ($5) available Border Walk One of the Garden's main pathways leads through the Border Garden. A variety of flowering shrubs including a row of white-flowering 'Diane' hibiscus provide a backdrop to mixed plantings of perennials and annuals.
Colonial Herb Garden The Colonial Garden evokes a Summer Tour Sponsor: time when man relied heavily on plants for his daily needs. Virginia Society of Landscape Designers This garden is filled with culinary, medicinal and ornamental plants from the colonial era.
Enchanted Forest This garden is located on a peninsula of land at the north end of the Garden. The mature overstory of oak, hickory, and pine creates a wonderful © 2009 OHP, Inc.. All Rights Reserved. Solutions for: Diseases |Insects | MitesPGRsWeeds We’re always available 800-356-4647 | | ohp.com 2010 Field Day, Seminars, Tour Pre-Registration for All Events
Firm Name: Address City: ST Zip code: Office Phone: - - Fax: - - Email: Wednesday, Thursday, September 8 September 9
Enter fees for each event you are Summer Tour registering for in the appropriate Field Day Virginia Zoo & box(s) at Hampton Roads AREC** Norfolk Botanical Totals & check box if you will 2 CEUs Garden participate in these events 2 CEUs Dwight HRNLA1 Non- Hughes Receptio Non- Print Name(s) Member Member Total $$ Member n at 6 Member of Person(s) Registering $30 $40 $75 11 1 p.m. $65 Due am pm $5
Copy form ** Dwight Hughes presentations has limited TOTAL DUE for additional persons registering seating, check session(s) to reserve a seat 1 (HRNLA) Hampton Roads Nursery & Landscape Association Host/Sponsor “Reception at Chick’s Oyster Bar” I have special food, lodging or transportation requirements: Make check payable to VNLA Field Day Check # Charge to Credit Card #: - - - Expires: /
VISA AM MasterCard Discover Save time and $$ Pre-Register! Signature: By: August 16, 2010 Mail to: VNLA Field Day Questions, Call 1-800-476-0055 Onsite Registration $10 more 383 Coal Hollow Rd Email: [email protected] per person per event. Christiansburg, VA 24073-6721 Or fax with credit card info to 540-382-2716 News - DigtheDirt.com: New Social Networking Site for Gardeners user input, harnessing what Sharples calls, “the wisdom of the crowd.” Sharples is one of the founding part- ners of the Web’s first gardening megasite, garden.com. Launched in 1995, the original garden.com – a combination of e-magazine, informa- tion hub and pioneering e-commerce emporium – was one of the largest and most ambitious websites ever dedicated to gardening. Born, as its URL name suggests, early in the dot- com boom of the nineties, it fell vic- tim to the dotcom stock meltdown. Sharples went on to start several ven- ture-backed Internet-based companies and maintains a successful career as an Internet consultant. He says he is thrilled to be back in the gardening sector. “I’m a gardener. This is coming home,” says Sharples, who is founder and “Chief Cultivator” of the site. “Gardeners love to share. We swap The website is the brainchild of Seat- seeds, plants, stories, frustrations, Garden.com Founder Launches tle-based Web veteran and gardener successes, advice and ideas. A social the Ultimate Virtual Backyard Cliff Sharples, who calls his team’s networking site for gardeners just Fence for North American creation “a gardener’s virtual play- makes sense. Gardeners ground for meeting, seeking, learning “We took our time putting DigtheDirt If you’re searching for localized gar- and obsessing over shared enthu- siasms.” together. We wanted to tap into the dening info on the Internet, or seek- freedom and power of social network- ing a green thumb friend with similar A Dynamic Experience ing, but we also need to build in sophis- passions, you now may be able to ticated foundations for security, priva- find both with one click of the mouse. Where Shared Learning Creates Powerful Tools cy, interaction and sharing. With Face- A new social networking website, book’s increasingly complex privacy www.digthedirt.com , is designed to DigtheDirt.com is built on a social concerns, not to mention its all-things, put gardeners in touch with other networking and publishing platform all-topics approach to feeding users a gardeners on an information-packed uniquely tailored for home gardeners, deluge of information that includes website dedicated to all aspects of the connecting people with shared inter- anything your friends and acquain- growing hobby of gardening. Dig- ests, garden conditions and geograph- tances can think of, I believe a specia- theDirt.com goes beyond blogs and ic locations. The site offers the type lized community built around an in- forums to create a virtual back fence of powerful social networking tools formation resource that centers on the over which gardeners (whether across familiar to users of Facebook and passion of home gardening has great the country or right next door) can Twitter and the combines those net- appeal, and can be truly useful. share their experiences while together working tools with a social database “A garden needs structure and care, and building the most comprehensive of plants for the home garden, garden so does a good garden social network- interactive source of horticultural how-to information and inspirational ing site,” concludes Sharples. At Dig- ideas and information ever created. landscape and design ideas. These theDirt, gardeners benefit from demo- resources are dynamic, designed to cratic social interaction, enhanced by gain depth, detail and relevance with expert commentary, editing and infor- mation.
36VNLA Newsletter May/JuneMay / June 20102010 VNLA Newsletter37 Our plants are featured based on the characteristics for which they are most appreciated. You will find the main feature of each plant listed on the top right corner of its tag.
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(800)343-4611 • www.bcnursery.com tions. Gardeners can post photos and important source of information for Tools, Technology and stories, and soon videos, to chronicle gardeners. Gardeners look to websites a Compelling Destination their gardens' progress and receive for gardening information more than From the beginning, says Sharples, regular updates and advice on plants they do to books, magazines or news- the goal was to make use of the latest saved to their profiles. papers and on a par with TV shows. techniques and technologies to create Already the site offers users the abili- The number one source of gardening a site that is a vital tool and custo- ty to filter and search for plants based information, however, remains other mizable resource for gardeners, while on over 100 attributes. Digthe- gardeners. DigtheDirt.com seems also being an entertaining and com- Dirt.com also offers gardeners links ideally suited to provide both a strong pelling destination. DigtheDirt co- to find suppliers for the plants and source of information and a vibrant founder is Bruce Tate, a pioneering other products they wish to purchase, social community for today’s garden- Web technologist based in Austin, another component that will grow. ers. Texas, who is a top consultant and With a fresh approach to social net- From: Sally Ferguson Caras LLC author of nearly a dozen books on , 427 Old Otis Road, Danby, VT 05739, working, DigtheDirt's database of Web and website technology. Their 802-293-2800 plant data, care instructions, garden- goal: a user friendly, intuitive site ing how-to articles and landscape that’s easy, powerful and fun. ideas are cross-referenced and dy- News - California namically assembled for a home gar- Nursery Industry “On the one hand I can have a look dener based on the type of gardening Hits Hard over morning coffee at how my east or garden topic that that person might coast friend’s garden is coming along be interested in. With more than 200 through my link to their profile,” topic centers, gardeners can come By Recession, Drought, explains Sharples. “While at the same together with other gardeners, horti- Housing Slump time I can actively search or query culture experts, landscape designers The California Association of Nurse- fellow northwest gardeners to see if and gardening professionals to share ries and Garden Centers (CANGC) they’re getting the same white spots ideas, carry on conversations, ask announced today that combined im- on their Chinese witch hazel. As a questions, view photos and make pacts of the homebuilding collapse, user, I’ve customized my experience. friends. recession, drought, and other factors I follow the topics, plant categories hit hard in 2008-2009 to reduce an- and people that interest me. I contri- Building the Foundations of the nual farm-gate sales of nursery prod- bute my successes, my failures and Ultimate Gardening Community ucts by California nurseries by my knowledge. "Our goal is to offer the ultimate $688,000,000 to $3.3 billion com- “As gardeners in an online commu- virtual community garden," says pared to $4.0 billion in 2007-2008, nity we customize and improve our Sharples. Gardening is one of Ameri- down 17.5%, according to Hoy Car- own experience.” says Sharples. “We ca's #1 outdoor hobbies. According to man, an agricultural economist at enhance the experience of others. In the latest survey by the National Gar- University of California–Davis. The turn, their input enhances our expe- dening Association (NGA) up to 72 year-to-year decline broke a 15-year rience. Together we can create quan- percent of all American households record of uninterrupted sales growth tifiable pools of regional information participated in gardening in 2009. dating back to 1993. that goes down to the microclimate Many experts feel gardening is poised California retail sales of lawn and level. This is a first. It’s ‘garden for a new period of growth industry garden products, including nursery think’ on a macro/micro level. That to due to interest in the environment, items, also declined $1.6 billion (a me is exciting.” living "green", and edible gardening. 12% drop) to $11.7 billion, and nur- DigtheDirt.com enables people to NGA studies suggest that 43 million sery production and retailing lost an input their personal experiences with U.S. households planned to grow estimated 25,492 jobs in 2008-2009, their plants and gardens along with food in 2009, up almost 20% from employing 192,065 Californians the plant's geographic location, build- the previous year. 2010 sees that compared to 217,557 in 2008-2009 ing an overall consensus of a plant's trend growing stronger, motivated by (off 11.7%). Landscapers, businesses, behavior and characteristics based on people's desire to lower grocery bills municipalities, and homeowners all its exact location. Site visitors can due to the economy and the demand reduced their spending on nursery filter by proximity and other for better tasting, high quality pro- products in response to cessation of attributes to see how a plant will re- duce that is locally grown. new construction, sharply reduced spond in their yard based on others According to NGA demographic home values, loss of jobs, rising un- who have planted in similar condi- studies, the Internet ranks high as an employment, and reduced incomes, 38VNLA Newsletter May/JuneMay / June 20102010 VNLA Newsletter39 according to Carman. Regulatory culture ranked second overall in when municipal greening budgets actions and invasive pest quarantines 2008-2009, exceeded only by milk continue to be cut. were also factors in the declines for and cream sales. The Small Business Environmental nurseries. The California Association of Nurseries Stewardship Assistance Act (SBESA) “California nurseries’ share of agri- and Garden Centers was founded in 1911 is currently being considered in both cultural output for California dropped as a statewide trade organization for chambers of the U.S. Congress. H.R. from 12.5% to 9.1% of the total for production nurseries, retail garden cen- 4509, which would reauthorize the all agricultural commodities as a re- ters, and their suppliers. For more infor- Small Business Administration’s “Na- mation, visit www.cangc.org . tional Small Business Tree Planting sult of a nearly perfect storm of re- Program,” was introduced by Rep. Kurt cessionary pressures, natural events, News - Economic Schrader (OR) on January 26, 2010. A and adverse court decisions that Senate companion bill was introduced blocked water deliveries to growers Analysis Concludes: on April 29, 2010 by Sen. Ron Wyden and urban nursery customers alike,” Trees Mean Jobs (OR). Between 1991 and 1994, more according to CANGC Executive VP than 18,000 green industry firms were Robert Dolezal. “Now we begin the Washington, DC — The proposed employed to plant more than 23 million long process of rebuilding our lost reauthorization of a national tree- trees across the country through the production and sales as the economy planting program will produce an SBA program. starts to turn around and the estimated economic impact of $741 The report, released on May 13, 2010 drought’s impacts lessen,” Dolezal million over the next five years by Dr. Alan Hodges of the University said. according to a recent study. In ad- of Florida, joined by Dr. Charles Hall Carman’s report is the latest in a se- dition, the program would create a and Dr. Marco Palma at Texas A&M ries of previous annual studies of total employment impact of more University, is entitled “Projected Eco- California’s nursery and floral sector. than 6,000 jobs during those five nomic Impacts of the Proposed Small Nursery and floral crops each typical- years, generating more than $87 Business Administration Tree Planting ly rank within the top ten California million in revenue for federal, state Program.” crops. Combined nursery and flori- and local governments at a time
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VNLA40 Newsletter May/JuneMay / June 2010 2010 VNLA Newsletter 39 days. For more information, visit News – OSHA to http://www.osha.gov/dep/svep- Increase Inspections directive.pdf. & Penalties "SVEP will help OSHA concentrate its efforts on those repeatedly recalci- trant employers who fail to meet their US Department of Labor’s OS obligations under the Occupational Safety and Health Act. It will include HA takes action to protect a more intense examination of an America’s workers with severe employer's practices for systemic The SBESA Act reauthorizes the violator program and increased problems that would trigger addition- SBA National Tree Planting Program penalties al mandatory inspections," said Mi- chaels. at $50 million annually between fis- WASHINGTON — Every day, about cal years 2011 and 2015. The money 14 Americans fail to come home Last year, OSHA assembled a work supports planting trees around retail from work to their families. Tens of group to evaluate its penalty policies storefronts, rental housing unit and thousands die from workplace disease and found currently assessed penal- other public areas. This program also and more than 4.6 million workers ties are too low to have an adequate requires a 25 percent match for any are seriously injured on the job an- deterrent effect. Based on the group's grant under the program, including nually. The U.S. Department of La- findings and recommendations, sev- in-kind contributions such as the cost bor's Occupational Safety and Health eral administrative changes to the or value of providing care and main- Administration, in an effort to ad- penalty calculation system, outlined tenance for a period of three years dress urgent safety and health prob- in the agency's Field Operations Ma- after planting. This match ensures lems facing Americans in the nual, are being made. These adminis- that both private and community in- workplace, is implementing a new trative enhancements will become vestments are made for the installa- Severe Violator Enforcement Pro- effective in the next several months. tion and care of trees funded by this gram and increasing civil penalty The penalty changes will increase the program. amounts. overall dollar amount of all penalties while maintaining OSHA's policy of “Thousands of small business jobs, "For many employers, investing in reducing penalties for small employ- millions of urban and community job safety happens only when they ers and those acting in good faith. trees, tens of millions in local, state have adequate incentives to comply and federal tax revenue and hundreds with OSHA's requirements," said The current maximum penalty for a of millions of dollars impacting our Assistant Secretary of Labor for serious violation, one capable of national economy,” said Corey Con- OSHA Dr. David Michaels. "Higher causing death or serious physical nors, ANLA director of legislative penalties and more aggressive, tar- harm, is only $7,000 and the maxi- relations. “With National Small Busi- geted enforcement will provide a mum penalty for a willful violation is ness Week coming up next week, greater deterrent and further encour- $70,000. The average penalty for a consideration of the Small Business age these employers to furnish safe serious violation will increase from Environmental Stewardship Assis- and healthy workplaces for their em- about $1,000 to an average $3,000 to tance Act sounds like a pretty good ployees." $4,000. Monetary penalties for viola- idea to our industry.” tions of the OSH Act have been in- The new Severe Violator Enforce- creased only once in 40 years despite ANLA has launched a new web- ment Program is intended to focus inflation. The Protecting America's based, grassroots campaign in sup- OSHA enforcement resources on Workers Act would raise these penal- port of the SBESA Act. Dr. Hodges, recalcitrant employers who endanger ties, for the first time since 1990, to Dr. Hall and Dr. Palma’s full re- workers by demonstrating indiffe- $12,000 and $250,000, respectively. port, as well as more information rence to their responsibilities under Future penalty increases would also on H.R. 4509 and S. 3279, can be the law. This supplemental enforce- be tied to inflation. In the meantime, found at www.treesmeanjobs.com . ment tool includes increased OSHA OSHA will focus on outreach in For additional inspections in these worksites, includ- preparation of implementing this new information con- ing mandatory OSHA follow-up in- penalty policy. For more information tact: Jonathan spections, and inspections of other on the penalty policy, visit Bardzik, Director worksites of the same employer of Marketing and where similar hazards and deficien- http://www.osha.gov/dep/penalty- Industry Relations change-memo.pdf . 202-789-2900 cies may be present. SVEP will be- come effective within the next 45 40VNLA Newsletter May/JuneMay / June 20102010 VNLA Newsletter41 "Although we are making significant With its focus on green industry job activity statistics. adjustments in our penalty policy companies, the ANLA Job Board For job seekers, the ANLA Job Board within the tight constraints of our offers its members, and the green is a free service that provides access law, this administrative effort is no industry at large, an easy-to-use and to employers and jobs in the green substitute for the meaningful and highly targeted resource for online industry. In addition to posting their substantial penalty changes included employment connections. resumes, job seekers can browse and in PAWA," said Dr. Michaels. “We’re very excited about the ANLA view available jobs based on their "OSHA enforcement and penalties Job Board because we know how criteria and save those jobs for later are not just a reaction to workplace critical it is for employers in the review if they choose. Job seekers tragedies. They serve an important green industry to attract first-rate can also create a search agent to pro- preventive function. OSHA inspec- talent with a minimum expenditure of vide email notifications of jobs that tions and penalties must be large time and resources,” says ANLA match their criteria. enough to discourage employers from President Tom Courtright. “This job cutting corners or underfunding safe- The ANLA Job Board can be found at board also allows future industry www.anlha.org/jobboard . For addi- ty programs to save a few dollars." leaders to find career opportunities tional information, contact ANLA Direc- OSHA News Release: [04/22/2010] Di- with premier green industry firms.” tor of Member Services Amanda Flynn at ana Petterson or Jason Surbey While ANLA members receive pre- [email protected] 202-789-2900 (202) 693-1898 or (202) 693-4644 ferred pricing, both members and non-members can use the ANLA Job News - ANLA Launches Board to reach qualified candidates. New Online Job Service Employers can post jobs online, search for qualified candidates based WASHINGTON, DC — The Ameri- on specific job criteria, and create an can Nursery & Landscape Associa- online resume agent to email quali- tion (ANLA) announces the launch of fied candidates daily. They also bene- its interactive ANLA Job Board. fit from online reporting that provides Lilley FaAdr –m GriffinsAd a– GreenhouseLilleynd FarmNu srand ands eNursery Nurseryry, ISupp nclies Speciialliiziing iin fiielld grown shade,, ornamentall & evergreen trees iin Chesapeake and Suffollk ,, Viirgiiniia siince 1987
[email protected] OFFICE 757-484-3448 FAX 757-483-3245 2800 TYRE NECK ROAD CHESAPEAKE, VA 23321
VNLA42 Newsletter May/JuneMay / June 2010 2010 VNLA Newsletter 41 your client. Low maintenance is something to con- Tips - VSLD Design Scented bulbs like hyacinth and many sider when placing bulbs in the garden. of the multi-blooming daffodils work I find using them in areas that are less perfectly near a garden bench or en- attended later in the season works trance to a building. The same goes for great. It draws you into that part of the the miniature bulbs like crocus and property during bloom time without the chionodoxa in these areas as well as in need to water and weed the area as rock gardens. Bulbs used under plant- often when the rest of the garden ings in perennial beds where the bulbs awakes. Large drifts of daffodil make a fills an area prior to the perennial bold statement from a distance and can emerging is another design tool. Using be simply left to go dormant later in the Camassia among your hosta beds or season. This can be important for prop- grape hyacinth through lysimachia erties with limited water supply. aurea are some examples that have Bulbs are an investment for your client worked well for me. Planting between that will produce great results and re- ornamental grasses gives life to these turns for many years to come. As a areas during the down time. This gives designer it gives you an opportunity to DON'T FORGET THE BULBS! you twice the bloom time in the same revisit past gardens and work with your space in your landscape. Planting tulips client to fill those voids in the land- It may seem hard to do in early spring under pansies in the fall creates a won- scape that may lead to fall installation with so much of the color showing in derful display in the spring that changes work for your business. Bulbs make the garden that comes from flowering the look of the area giving the client yet sense, scents and cents. bulbs. Often as the season rolls along another look in the garden with little L. Scott Creery / VSLD Certified Land- we tend to forget this segment of the work involved. The color choices are scape Designer, River City Gardens LLC, plant palette in our designs. Bulbs can vast and can be worked into most exist- Doswell, VA 23047, 804.837.4062 gar- work into the landscape design in so ing landscapes. [email protected] many ways that will create a richer, fuller and more interesting garden for
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Smart Irrigation Month general in- Create an efficient irrigation sys- If you are a Virginia Certified formation, tips and logos at: tem. Horticulturist, read this article and Homeowners and commercial Creating an efficient irrigation system answer the quiz questions on page 50, business customers: requires specialized knowledge and fax/mail the Quiz Answer postcard www.smartirrigationmonth.org understanding of irrigation design and get 1 CEU towards your re- principles and local environmental certification requirements. Tips - Don't Send Money conditions - something most weekend Down the Drain! gardeners don't have. Complying with Tips - Don't Send Money local installation codes is another Down the Drain! Learn to water smart to save mon- consideration. Similarly, the best ey this summer for the irrigation design won't perform well contractor and consumer. if the installation is done incorrectly July is Smart Irrigation Month! or if inferior components are used. Most homeowners overwater their Support an industry campaign to Something as simple as selecting the yard, unwittingly wasting money every correct type of pipe can mean the promote water conservation through time they take out the hose or turn on difference between a system that lasts advanced technology and practices the sprinklers. Adopting water-savvy and one that suffers from ongoing habits not only helps reduce this waste, The Irrigation Association named repair problems. July Smart Irrigation Month to pro- it saves money while promoting a heal- mote efficient watering practices, thier lawn and landscape. To raise Irrigation systems also need regular technologically advanced irrigation awareness of the benefits of smart irri- maintenance to keep them working products, and water conservation. gation practices, the Irrigation Associa- efficiently year after year. Damage Smart Irrigation Month is an oppor- tion has named July Smart Irrigation from lawn equipment or from impro- tunity to draw attention to water- Month. per winterization can cause leaks and saving products, practices and servic- Water use issues have become a big failures. The best bet is to hire an IA es. Whether you're in agriculture, concern in communities across the Certified Irrigation Designer or Con- landscape or golf course irrigation, United States. A well-trained irrigation tractor to design and install the new whether you're a manufacturer, dis- professional, working with today's system for you. To make finding a tributor, dealer, contractor or grower, technology can save homeowners time qualified contractor easier, the IA and no matter how large or small and money, and provide better results. maintains a registry of trained, certi- your business, you can take part in One of the goals of Smart Irrigation fied irrigation professionals. Always Month is to provide homeowners with Smart Irrigation Month. be sure to check the credentials of a smart irrigation practices to help them prospective contractor and don't be With growing demands straining get the best results when working with afraid to ask questions. Hiring a well- water resources everywhere, it's im- irrigation professionals whether instal- trained contractor and insisting on portant to promote water-saving ling, maintaining or improving their high-quality components is the best products, adopt "best practices" and systems. start to ensure your system will oper- educate customers about how to do Contents: ate at peak efficiency. more with less. Smart Irrigation Month is the perfect time for the in- ∗ Installing a New Automatic Irri- Design It Right dustry to promote a history of innova- gation System ∗ An efficient irrigation system is tion and drive public awareness of the ∗ Maintaining an Irrigation System one that works properly all the value of irrigation - from crop pro- ∗ Updating an Irrigation System time. Invest in a good designer or duction to functional green spaces. contractor at the start, one who ∗ Lawn, Plant and Gardening Tips Continue reading to learn the benefits takes into consideration the ∗ Right, From the Start of supporting Smart Irrigation Month unique water requirements of and to discover ideas that will help
44 May/JuneMay / June 2010 2010 VNLAVNLA Newsletter Newsletter your landscape and local weather tion systems in your area. Check ∗ Always install excess irrigation conditions. references. zone capacity. Irrigation zones ∗ Plan your irrigation zones care- ∗ Is the contractor properly in- are areas of the yard that are wa- fully. Be sure that your system sured? Ask to review a copy of tered by the same irrigation valve will have enough capacity to their policy. and plumbing. Installing extra connections now makes it easier handle all the plant types you will ∗ Visit the IA at: and less expensive to expand be watering. The more irrigation www.irrigation.org . Review the your irrigation system later. zones you plan for, the more tai- Tips for Hiring a Contractor and Install the required backflow pre- lored the watering schedule can the names of Certified Irrigation vention device. A backflow pre- be. Contractors in your area. vention device is required by the ∗ Use the best components you can ∗ Obtain several bids. Understand National Plumbing Code for all afford. This will pay dividends in the differences between them. irrigation systems. It keeps irriga- the end. The lowest bid may not be the tion system water out of the main ∗ Check the water pressure. Low or best deal. water supply, preventing conta- high water pressure can seriously Install It Right mination. Your contractor will affect sprinkler performance. know which type is specified for ∗ When installing a new system, Sprinklers should be selected to your area. match the on-site pressure. use components that will provide the greatest flexibility in watering ∗ Install lines at the correct depth. Contract It Right your landscape. Different types of Irrigation lines should be in- ∗ A vital step in creating a high plants have different watering stalled at a depth where aeration quality, efficient irrigation system needs that may change over time. and other lawn maintenance will is choosing the right irrigation Your system should allow you to not interfere with them. contractor. Make sure the con- apply the right amount of water Landscape It Right tractor is certified and, if re- for each type of plant by the most ∗ A well-designed landscape and a quired, licensed to install irriga- effective method. well-designed irrigation system
Designing With Elegant Silvers, Striking Plants for Tree Care Symposium February 15 Ad – Hardwood Mulch Every Garden; Saturday, January 19, 9:30 - 11:00 am Professionals in tree care, green industry professionals, Silvers are the shimmering chameleons of the plant king- and advanced gardeners are invited to attend the Tree Care dom. Their silvery appearance is caused by water- Symposium, Friday, February 15, 2008, 8:30 am - 4:30 conserving hairs, scales, powder, waxy coatings or air pm. To receive a detailed program, email regis- bubbles. The beauty and drought-tolerance of familiar [email protected] downy silvers such as lamb's ears and artemisias have long A Workshop for Professionals on Designing with Stone made them favorites in the herb garden and perennial bor- der. Gordon Hayward, garden designer and author; Friday, March 7, 9 am - 1:30 pm (9 am - 12 pm workshop, 12-1:30 Karen Bussolini will discuss and show beautiful slides of pm lunch & conversation with Gordon Hayward) the many inventive ways gardeners across the United States have used these stalwart plants in containers, bor- Walls and walkways, terraces and steps, benches, boulders ders or the larger landscape. She will pay special attention and bedrock, water and stone, standing stones and sculp- to the use of silvers for our hot and humid summers, pro- ture - stone is at once beautiful and useful in the landscape. tective adaptations, and using color and texture to create In this day-long workshop for professionals, you will learn Premium Quality Shredded Hardwood Bark Mulch exciting combinations. She will also touch on historical how to design with stone to create a lasting framework as uses from medieval times to modern xeriscaping. $20 well as a wide range of stone features, ornaments and de- Colorized Shredded Hardwood Bark Mulch members / $30 non-members. tails that will add a sense of age and permanence to your client's garden. Gordon will also discuss the practical is- Certified Playground Material Copies of The Unsung Season and Elegant Silvers will be sues of setting walkways, terraces, and walls, how to set Wood Chips sawdust available for purchase at each lecture, and the author will boulders and standing stones, and how to site any number sign copies. of stone garden features to underpin the garden's itinerary. Down to Earth Gardening; Saturday, February 2, 8:30 $75 Garden and VSLD, VNLA, and AS LA members/ $85 Serving The Nursery Industry & Professional Landscaper Since 1975 am - 4:30 pm non-members. Presented in cooperation with the Univer- Fast Dependable Service & Quality Products A horticulture symposium on gardening smarter, problem sity of Richmond School of Continuing Studies Landscape solving and going green with the best new plants Design Certificate Program. Recent Alumni and current 1-800-458-0093 students of this program should contact the Program Spe- Join Horticulture magazine and Lewis Ginter Botanical cialist, Gary Ray, for a special offer. Garden for a day-long garden symposium featuring these VNLA Newsletter May/JuneMay / June 20102010 45 topics and speakers: Founded over a century ago, Gardening Smarter, Problem Solving and Going Small Buildings, Small Gardens, Saturday, Mar. 8, 9:30 - Hardy, Sherman Nursery continues to 11:30 am Northern-Grown offer the finest selection of Green: Nan Sinton nursery stock the industry has Down to Earth Gardening with keynote speaker, Ireland's Join acclaimed garden designer and author Gordon Nursery Stock to offer. Contact us today. Helen Dillon -It's more than putting plants together and Hayward for this discussion about structures in small gar- making pictures in the garden. See how to rethink, re- dens. Hayward looks closely at how gardeners can use design and manage change in a smaller space small buildings and built structures such as gazeboes and arbors, pergolas and bridges, fences and decks to help find The Elements of Organic Gardening with David How- just the right place for new gardens. Learn how these ard, head gardener to HRH The Prince of Wales. Explore structures ease the design process by helping you see how the process of creating an organic garden the Highgrove to develop new gardens in relation to existing or new way. structures. Built structures in our gardens are magnets for Trees Roses Fruits Shrubs Vines Perennials Conifers to Fit Your Space with Richard L. Bitner. See family, guests and visitors. Learn how structures help Evergreens how to choose conifers that fit smaller gardens, and add viewers frame their relationship to the garden. Finally, year-round interest to problem sites. when you see how built structures in your garden provide Tim Witman Plants that Go Green with Bill Cullina anchors, centers and starting places for good garden de- h e a l t h y phone sign, you will gain confidence in designing your own gar- 410-357-0009 Registration fees: $129 regular rate / $119 for Horticulture fax dens. $25 members / $35 non-members. 410-357-8341 subscribers and Lewis Ginter members. Registration avail- Email able through Horticulture magazine only at Gordon Hayward's book Small Buildings, Small Gardens v i g o r o u s [email protected] www.hortprograms.com or call toll-free 1-877-GDN- will be available for purchase and signing. 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70 November/December 2007 VNLA Newsletter VNLA Newsletter NovemberSeptember / December / October 2007 2007 6571 need to work well together to maximize savings. ∗ Use turf or plant species appro- priate to the climate whenever possible. ∗ Practice "hydro-zoning" by grouping plants with similar wa- ter needs close together. ∗ Confine non-turf plants to plant beds to make it easier to water lawn areas. ∗ Schedule It Right ∗ Modern irrigation controllers allow the user to easily adjust their watering schedules to suit all sorts of landscape watering needs. three times for 5 minutes, allow- Keeping Up Appearances ∗ Schedule each individual zone in ing time for the water to soak into your irrigation system to account the ground before watering again. A well-maintained irrigation system for sun, shade and wind exposure. This reduces run-off. is an efficient irrigation system. Whether you have a small urban yard ∗ Consider the soil type in each ∗ Take careful aim. Be sure your using a simple irrigation system, or zone, as it affects the how quickly sprinklers are not watering you are watering acres using the latest water can be applied and infiltrate driveways, sidewalks, patios, or irrigation technology, proper main- without runoff. buildings. It's all water down the drain. tenance is a must. Without regular ∗ Adjust your watering schedules at maintenance your water stingy irriga- ∗ Finally, consider installing least seasonally to account for tion system could turn into a water "smart" technology that automat- changing water needs. Monthly guzzler. Irrigation systems are ex- ically adjusts your system to ap- or weekly adjustments will save posed to the elements year-round, as ply water based on factors such substantially more water and im- well as everything from lawn mower as evaporation, precipitation, prove plant health. blades to the family dog. That means plant water use, or soil moisture. Water It Right they need to be inspected and ad- By replacing only the water that justed at least once a year. ∗ Watering at the right time of day, is needed, smart systems offer when the sun is low, the winds substantial savings - and conven- The most convenient and effective are calm and temperatures are ience. way to verify your system is to have an IA Certified Landscape Irrigation cool will save a lot of water - as ∗ Another option is a rain sensor. Auditor inspect it before the growing much as 30% - by reducing eva- This little device senses precipita- season begins. This IA certified pro- porative losses. The best time to tion and, depending on the fessional will inspect the entire sys- water is late afternoon, evening amount of rainfall, stops the sys- tem and adjust it for peak perfor- and just before sunrise. tem from irrigating. When the mance, replacing any damaged com- ∗ Saturate the root zones. Roots are rain stops the system picks up ponents. The auditor can conduct a generally within the top six inch- right where it should. Soil mois- uniformity test to make sure all areas es of soil. Then let the soil dry. ture sensors are another innova- are getting the proper amount of wa- Watering too frequently results in tion that can be added at any ter and that your sprinklers are placed shallow roots, weed growth, dis- time. These long metal probes correctly. You may discover that a ease and fungus. measure the soil's moisture con- few sprinklers need adjustment to tent at the root zone. Basic sen- ∗ Don't water too long. Water each achieve proper "head-to-head" cover- sors turn off the system when wa- zone several times for short pe- age in your yard. If needed, the audi- ter is adequate; "smart" models riods rather than in one long ses- tor can even create a new watering turn on the system to maintain sion. For example, rather then schedule for an old system to make it correct moisture levels. watering for 15 minutes, water more efficient.
46 May/JuneMay / June 2010 2010 VNLAVNLA Newsletter Newsletter Here are a few essential mainten- 3. Clean the filter screens if 6. Winterize! If you live in a cli- ance tips to ensure that your irriga- clogged. All sprinklers from the mate where freezing can occur tion system is always operating at biggest to the smallest use filters you need to have your system its best: to prevent spray nozzles and properly winterized in the fall. 1. Learn how to program your emitters from getting clogged and This is usually best left to an irri- irrigation controller. Adjusting degrading the spray pattern. gation contractor, who has the equipment to ensure the system is the run times (number of mi- 4. Adjust sprinkler head height. nutes) and the frequency of wa- Stationary and rotary sprinkler clear of any water that could tering (daily, twice a week, etc.) heads need a certain amount of freeze and crack pipes, valve bo- based on current local weather clearance over the plants to operate dies, and sprinklers. A thorough conditions is the best way to give correctly. Over time plants grow winterization - and proper spring your plants the water they need. and turf can build up around sprin- start up - is cheap insurance. You should also adjust settings klers interfering with the spray pat- 7. Finally, check the pressure. Just for seasonal changes in the plants' tern. Periodically checking the because the pressure was correct water needs and the weather. sprinklers for proper clearance is when the system was installed very important. Taller risers may doesn't mean it still is. Pressure 2. Inspect the irrigation system need to be added, or in-ground that is too low or too high can se- for leaks. Leaks are a huge water sprinklers reset so they can distri- waster. A good contractor can bute water evenly. riously affect the efficiency of perform regular maintenance your irrigation system. So, have 5. Adjust spray patterns and posi- checks for leaks, broken or the pressure checked and adjusted tions. Water that lands on side- clogged spray heads, and other every year. walks, patios, and decks, etc. is wa- problems. Ask them to show you ter wasted. Sprinklers can get common problems to watch for whacked out of adjustment, so hav- between visits. ing their aim checked yearly is a must.
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VNLA Newsletter May/JuneMay / June 20102010 47 install, and they save water and Plan Right and Plant Right Teaching an Old Irrigation money. System Some New Tricks to Save Water 4. Add a pressure regulator. In- Plan your landscape carefully to Update your irrigation system correct water pressure can cause save water and money. conditions such as "misting." for greater efficiency. Conserving water doesn't have to Misting occurs when water is involve a lot of trenching and plumb- Saving water is in every homeowner's turned to vapor rather than drop- ing. Whether you own an automatic best interest. You save money and lets at the sprinkler from too irrigation system or not there are help conserve the local water supply much water pressure. Most of the many ways to save water in a land- at the same time. Just because you misted water just gets blown scape. These tips can be implemented have an old irrigation system installed away. While a pressure regulator as part of your normal landscaping in your yard doesn't mean that you may not help your neighbor's and gardening routine. can't update it to take advantage of lawn, having one installed by a the newest, most efficient technology. qualified contractor could do 1. Aerate your lawn and around Your irrigation contractor can tell you wonders for yours. trees at least once a year to en- what components are best suited to sure good water penetration. Turn your system and offer the greatest 5. Install micro-irrigation. Some and cultivate soil, adding com- benefit. of your old sprinklers may be post, or fertilizer, when planting. replaceable with micro or drip ir- This helps the soil hold moisture Here is a quick look at a few of the rigation components. Your irriga- options: and produces healthier plants that tion professional can tell you if require less water to remain 1. Add "smart" technology. Smart micro irrigation is suitable for strong. technology basically refers to ir- any of your existing irrigation rigation devices that can adjust zones. The water savings from 2. Mulch well around plants, your watering schedule without switching may be substantial. bushes and trees. Using 2-4 inch- direct input from you. Climate- Micro irrigation works well in es of mulch reduces evaporation, based controllers that adjust wa- gardens and around trees and moderates soil temperatures, im- tering schedules based on weath- shrubs and minimizes evaporative proves water penetration, and er conditions and plant informa- water loss and runoff. helps to control weeds that com- tion can have a profound impact pete for water. 6. Other relatively inexpensive on your water usage. Find out upgrades include installing 3. Landscape to suit your lot. Eva- more about smart technology at: check valves on the sprinkler luate conditions like sun and www.irrigation.org/swat/homeow lines and adding matched precipi- shade, dry and damp areas, what ners. tation rate nozzles. Check valves size plants you want now and at 2. Install a centralized irrigation installed on slopes prevent water maturity, and how you want to controller. Typically used on from draining downhill and use each section of your yard. golf courses, these systems are flooding around the lower sprin- 4. Purchase turf or plant species finding their way into more resi- klers. Installing matched precipi- that have low water require- dential and commercial applica- tation rate nozzles can save water ments and are well suited to the tions, especially for large lawns by ensuring uniform water appli- environment and the area of the where water is expensive. With cation in every zone. These noz- yard where they will be planted. just a few computer keystrokes or zles are engineered to deliver wa- by remote control, the user can ter at the same rate, no matter 5. Hydro-zone your yard. That reprogram controllers in multiple what the pattern. So a zone that means grouping landscape plants locations. Plus, watering sche- has full-circle patterns mixed with similar moisture needs in the dules can be saved and reused with partial-circle patterns will be same area. Separate them from with ease. watered evenly, reducing waste- turf areas, which have different ful overwatering. water requirements. 3. Have a rain sensor installed ...low-cost, excellent value! This 6. Plant in spring or fall when less device can be added to almost water is needed to establish any system and will automatical- new plants. Smaller plants also ly override the system settings to need less water to become estab- prevent watering when it rains. lished. They are inexpensive, simple to
48 May/JuneMay / June 2010 2010 VNLAVNLA Newsletter Newsletter Let Them Know!
You’ve spent considerable resources getting your em- ployees certified. Reap the full benefits by letting the public know!
The VNLA has developed this 24” X 36” color banner as a flexible promotional tool. Graphic is printed on either high quality ex- terior grade banner ma- terial or high quality exterior grade rigid board. Both are printed with UV resistent inks for many years of exterior use. Order yours today! Call 1-800-476-0055 Flexible: $49.50 + t&s Rigid: $59.50 t&s 7. Create functional turf areas, for Saved Water Is Money example, in play areas. Avoid us- Complete the Quiz on ing turf where it's difficult to irri- in the Bank gate properly, such as on steep Whether getting ready to install an page 51 and get slopes. Good alternatives for efficient new irrigation system, or 1 CEU for your hard-to-irrigate areas are ground simply looking for ways to save covers, perimeter plants and money using an existing system, Virginia Certified mulch. there are many choices available. Horticulturist 8. Plant shade trees to lower the air Consulting with a qualified irrigation re-certification! and soil temperatures. This will specialist will make those decisions reduce soil moisture loss. easier. Watering your landscape with a properly planned, maintained and 9. Maintain your yard by mowing, operated irrigation system will save weeding, pruning and irrigating you money and you'll be doing your Take as needed. A well-maintained part to help extend the local water yard requires less water. supply. Most importantly, whether during Smart Irrigation Month in Pride, July, or any other time of year, prac- tice better water-saving habits every- day. Be
Certified!
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50 May/JuneMay / June 2010 2010 VNLAVNLA Newsletter Newsletter 3. Hydro-zoning is: 7. Creating an efficient irrigation VNLA - Certification A. Making sure there are enough system requires knowledge that sprinkler heads in a particular most weekend gardeners would Quiz #49 zone. have. 66 B. Avoiding areas that the irriga- A. True Smart Irrigation tions system will cover B. False C. Grouping plants with similar If you are a Virginia Certified Horti- 8. Irrigation should be done at the: water needs close together. culturist, answer the following ques- A. right time of day tions from the previous article, mark 4. Schedule each individual zone in B. when the sun is low and winds your answers on the card insert to the your irrigation system to account are calm left and mail or fax back to the VNLA office towards your recertification for: C. Both A & B CEU’s for your Virginia Certified A. Sun 9. Make sure that the irrigation con- Horticulturist. B. Shade tractor is properly insured. C. Wind A. True 1. An important step to creating an D. All of the above efficient and top quality irrigation B. False system is installing the system 5. Always install excess irrigation 10. How deep your irrigation lines yourself. zone capacity. are installed are not important. A. True A. True A. True B. False B. False B. False
2. Water pressure does not affect the 6. Most homeowners do not overwa- efficiency of your irrigations sys- ter their lawn. tem. A. True A. True B. False B. False
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VNLA Newsletter May/JuneMay / June 20102010 51 www.ANLA.org , Government Rela- One of the most troubling aspects of Legislation - ANLA tions. the permit is the Clean Water Act's New Green Card Design allowance of citizen action lawsuits. Submits Comments on We expect numerous environmental USDA BCAP Program Homeland Security's Citizenship and groups to file lawsuits in an effort to Immigration Services bureau has expand the scope of the permit to all Washington, D.C.- announced that it is now issuing a terrestrial pesticide uses. On April 9, 2010, newly redesigned permanent resident the American Nur- card, commonly known as a "green Climate Change sery & Landscape card". Beginning May 11, 2010, all On May 19, Senators Kerry (D-MA) Association (AN- new green cards will be in the new, and Lieberman (I-CT) released their LA) submitted more secure format. This includes much anticipated climate bill, The comments to US- those who have recently been ap- American Power Act. The bill would DA on the poten- proved for lawful permanent residen- reduce greenhouse gas emissions tial harms for the vertically-integrated cy as well as those who have applied from 2005 levels, 17% by 2020 and green industry represented by imple- for a renewal or replacement card. 83% by 2050. The legislation would mentation of the Biomass Crop Assis- CIS also encourages anyone who institute a cap-and-trade system for tance Program (BCAP). The inclu- holds a permanent resident card with- the electric power sector, with ener- sion of BCAP in the 2007 Farm Bill out an expiration date to apply to gy-intensive manufacturers included allows for a subsidy of up to $45 per replace their cards with the rede- in 2016; the transportation sector will ton of wood-based materials like pine signed version. For more, visit also be part of the cap, but it will bark and hardwood/softwood chips www.uscis.gov . have a separate trading system. The that are used in production and instal- NPDES Permits For Certain bill has received initial support from lation of green goods. Pesticide Applications important stakeholders including PG&E, Duke Energy, Shell Oil, the To read ANLA's comments to US- EPA is poised to publish its draft DA, visit Nuclear Energy Institute and Repub- National Pollutant Discharge Elimi- licans for Environmental Protection. http://www.anla.org/knowledgecenter nation System (NPDES) permit for /index.cfm?ID=2205&type=pdf. applications of pesticides to, near or The bill's near-term prospects are For more information on BCAP and over Waters of the United States. A doubtful, as it was released without ANLA’s efforts, visit court order in National Cotton Coun- the support of Senator Lindsey Gra- www.anla.org/bcap. cil v. EPA requires these Clean Water ham (R-SC), who had been working Act permits to be in place by April 9, for months on the framework for the Jonathan Bardzik, Director of Marketing bill with Sens. Kerry and Lieberman. and Industry Relations 202-789-2900 2011. EPA's draft permit will apply to five states - Alaska, Idaho, Massa- Graham's support would have given Legislation – ANLA chusetts, New Hampshire and New the bill more credibility with Repub- Mexico - as well as most U.S. territo- licans, especially considering that he Updates ries and tribal lands. The remaining had negotiated to have provisions to 45 states will have to issue their own expand offshore drilling included. Pushing Back On permits by the April 9, 2011 deadline. Since the Gulf oil spill, it seems un- Form 1099 Mandate While these permits must meet all of likely that the offshore provisions ANLA is urging support for the requirements of the EPA permit, will remain in the bill or if they do, H.R.5141, a bill that would repeal an they may be more stringent than the they will be watered down to a point onerous provision in the new health federal permit. Under the draft the that may further dim prospects for care law that will require businesses following pesticide applications Republican support, and therefore to issue Forms 1099 to vendors for all would require NPDES permits: passage. purchases of not only services, but • Mosquito and other flying insect USDA Requires also products, totaling over $600. pest control Prenotification For P. Ramorum Meanwhile, concerns about the ad- • On May 27, USDA-APHIS published ministrative burden associated with Aquatic weed and algae control a federal order requiring written pre- the new provision have been brought • Aquatic nuisance animal control notification of shipments from regu- to the attention of the Treasury De- • Forest canopy pest control lated areas to the receiving states' partment, Small Business Adminis- While most nursery and landscape plant regulatory officials, by mail, tration, and the White House. For uses would not be subject to permits, email, or fax. The requirement is set more on H.R. 5141, visit ANLA is reviewing the lengthy draft to assess the impacts for our industry. to take effect June 21, but USDA is considering delaying the effective 52 May/JuneMay / June 2010 2010 VNLAVNLA Newsletter Newsletter date. The requirement may be met by rust and emerald ash borer (EAB). tucky, Michigan, Minnesota, New providing a bill of sale, manifest, or APHIS has modified the black stem York, Pennsylvania, Wisconsin, and other documentation that includes rust regulations to add Berberis media the entire State of West Virginia to name, telephone number and address 'Dual Jewel' and the B. thunbergii the list of quarantined areas. The of consignee; name, telephone num- cultivars 'Ada', 'Amera', 'Arlene', EAB regulations in 7 CFR 301.53-1 ber and address of shipper; plant 'Benita', 'Breval 8', 'Celeste', 'Chloe', through 301.53-9 restrict the inter- names and numbers shipped; and 'Edda', 'Fay', 'Gail', 'Golden Torch', state movement of regulated articles mode of transportation. Contact in- 'Helen', 'Joyce', 'Kasia', 'Koren', from quarantined areas to prevent the formation for state plant regulators 'Lotty', 'Martha', 'Mimi', 'Phoebe', and artificial spread of EAB to nonin- may be found at 'Ruth', as well as the Mahonia culti- fested areas of the United States. http://www.nationalplantboard.org/m vars 'Bokasio' Sioux and 'Bokrafoot' Portions of Illinois, Indiana, Minne- ember/index.html . The stated pur- Blackfoot to the list of rust-resistant sota, Michigan, Ohio, Pennsylvania, pose of the new requirement is to Berberis and Mahonia species that West Virginia, and Wisconsin have facilitate traceability in the event that can be moved into or through pro- already been designated as quaran- P. ramorum is detected in plant ship- tected areas if accompanied by a cer- tined areas. For more details: ments. ANLA expressed disappoint- tificate. Black stem rust is a destruc- http://edocket.access.gpo.gov/2010/2 ment that USDA failed to meaning- tive plant disease of small grains. The 010-12533.htm . fully involve industry in considera- fungus lives on a variety of alternate These articles are provided by the VNLA tion of various alternatives that could host plants of the genera Berberis, and ANLA facilitate the goal of improved tracea- Mahoberberis, and Mahonia. The as a Ligh- bility. fungus is spread from host to host by thouse USDA Makes Other windborne spores. For more details: Program partner Quarantine Changes http://edocket.access.gpo.gov/2010/2 010-12529.htm . benefit. On May 25, USDA APHIS posted in the Federal Register modifications in For emerald ash borer (EAB), USDA quarantine regulations for black stem APHIS is adding portions of Ken-
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VNLA Newsletter May/JuneMay / June 20102010 53 News - ANLA Launches Events – CENTS Trade Show Ohio New Online Job Service WASHINGTON, DC — The American Nursery & Landscape Association (ANLA) announces the launch of its interactive ANLA Job Board. With its CONNECT focus on green industry companies, the ANLA Job Board offers its members, and the green industry at large, an easy- to-use and highly targeted resource for online employment connections. “We’re very excited about the ANLA Job Board because we know how criti- cal it is for employers in the green in- dustry to attract first-rate talent with a minimum expenditure of time and re- Network with people sources,” says ANLA President Tom Courtright. “This job board also allows who can say future industry leaders to find career opportunities with premier green indus- try firms.” Perovskia atriplicifolia, While ANLA members receive pre- ferred pricing, both members and non- Berberis thunbergii, members can use the ANLA Job Board to reach qualified candidates. Employ- and Metasequoia ers can post jobs online, search for qualified candidates based on specific job criteria, and create an online glyptostroboides. resume agent to email qualified candi- dates daily. They also benefit from online reporting that provides job activ- ity statistics. For job seekers, the ANLA Job Board is a free service that provides access to employers and jobs in the green indus- try. In addition to posting their re- sumes, job seekers can browse and view available jobs based on their crite- • Build relationships with buyers and key prospects • ria and save those jobs for later review • Raise your profile in the industry • Generate leads • if they choose. Job seekers can also • Showcase your products • Add value to your brand • create a search agent to provide email notifications of jobs that match their criteria. Employers who post jobs between now and May 31, 2010 will receive 25 per- cent off each posting by using the dis- count code LAUNCH25. The ANLA Job Board can be found at http://www.anlha.org/jobboard . For additional information, contact AN- January 24-26, 2011 LA Director of Member Services Amanda Flynn at [email protected] . Contact the Ohio Nursery & Landscape Association 800-825-5062 • onla.org
54 54 May May/June / June 2010 2010 VNLAVNLA Newsletter Newsletter
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VNLA Newsletter May / June 2010 55 Plastic Pot Recycling Pilot Project for Richmond
Thank you for partnering with your local independent garden center to recycle plastic nursery pots and containers. Each year more than 300 million pounds of plastics go to our nation’s landfills. We have surveyed most of the recycling centers in the greater Richmond area and have found none that collect garden pots. However, much of this plastic can be recycled into new garden and nursery containers or other plastic items. We just need to collect it! With your assistance we can start reducing the amount of garden and nursery pot plastics that goes to the landfill.
This Richmond pilot project is the beginning of a statewide initiative to redirect plastic garden and nursery containers and pots from landfills to recycling facilities. Furthermore, we will be sending these pots to a recycler that will be using them to create new nursery products. See the resin code on the bottom of the pot. All plastics with the same code can be grouped together, regardless of pot size, color or style. Miscellaneous nursery plastics that are not identifiable can be co-mingled and recycled separate from the numbered plastics. So, bring all your garden pots to the garden center. Note: This program can only collect nursery plastics. Take your consumer plastics to your local recycling center.
Group containers by the resin code on the bottom of the pot. The primary plastics used for garden and nursery containers bear the following symbols: #2 for high density polyethylene (HDPE), #5 for polypropylene (PP) and #6 for polystyrene (PS).
Look for opportunities at this garden center and other collection sites for specific drop-off programs throughout the growing season. For this to work most efficiently please do the following with your waste nursery containers:
• Separate the plastics according to the type of plastic. • Knock out all loose dirt. • Remove all metal wire from hanging planters. • Nest the pots or trays together as tightly as possible. • At the garden center, stack your pots with those of the same resin code. (Someone at your local garden center will likely help you with this step.)
For updated information on participating garden centers where you can recycle your gardening containers, visit http://www.bse.vt.edu/green/Plastics/overview.htm
Virginia Cooperative Extension, the Virginia Green Industry Council, and the Virginia Master Gardener Association are working together to promote and implement this new program. You can also help by identifying other local independent garden centers and encouraging them to participate in this program in the future. Direct them to Dr. Joyce Latimer at 540-231-5451. You can also contact your local Virginia Cooperative Extension office with further questions or needs for assistance.
56 May / June 2010 VNLA Newsletter my stapler?" We should use a more Cardinal Rule #3 - Tips: Telephone Doctor's positive manner and take personal Don't RUSH Your Customers Six Cardinal Rules of responsibility by saying, "I seem to Sure, you may understand something have misplaced my stapler; has any- real quick, but rushing the customer Customer Service one seen it?" Remember to take full along will only lead to them feeling responsibility with the customer. The intimidated. Remember to mirror their There are a lot of 'rules' in customer customer doesn't like to hear accus- speed. Trying to be "done" with a cus- service, but few more important than ing, blaming and complaining state- tomer as quickly as possible is seen as the six we've listed here from our ments. They know when you're pass- being rude and uncaring. Rushing newly reproduced DVD Six Cardinal ing the buck! threatens customers. Take your time Rules of Customer Service. Each with each and every contact. makes a valid statement and will Cardinal Rule #2 - Cardinal Rule #4 - increase the satisfaction of your People before Paperwork clients. When someone walks into your place Company Jargon Ever get a report from a company and Cardinal Rule #1 - Personal of business or calls you while you're working on something, Cardinal Rule not understand it? Some companies Responsibility/Accountability: have company jargon that makes the Don't Pass the Buck #2 says drop everything. Attend to that person. Remember, paper and CIA wonder what's up. Be very careful One of the most important attributes a other tasks can wait, people should not to use your own company jargon on company staff member can have is not. We've all been abused when we your customers. You and your em- personal responsibility - personal go shopping and been ignored be- ployees may understand it very well, but the customer may not. And you'll accountability. Those that have it cause the staffer is doing something only cause a lot of unnecessary confu- refuse to accuse, blame and complain. else and we know how that feels. Those that do accuse, blame and sion. Spell things out for your custom- Let's not abuse our own customers. ers. Use easy words. Try not to abbre- complain break one of the most im- Remember: People before paperwork. portant cardinal rules. "Who" state- viate. Remember, don't use military ments accuse and blame. "Who took language on civilians.
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VNLA Newsletter May/JuneMay / June 20102010 57 Cardinal Rule #5 - more aware than ever before of issues the Currency of the Future) cham- Don't Be Too Busy To Be Nice regarding pollution, rapidly diminish- pioned by companies like Toyota. It's Hey, everyone's busy! That's what it's ing biodiversity, and the reduction of interesting to note that Toyota all about. Being busy does not give the quality of life that accompaniers brought us the first hybrid car as well. you carte blanche to be rude. Re- these changes. The examination of sustainable prac- member, you meet the same people There are many examples of the eco- tices passes through every level of a going down as you do going up. nomic reality of the strength of the company: internally in the office, They'll remember you. (What's worse "green" movement in the United throughout the delivery of services, in than being busy? NOT being busy.) States and abroad. One of the most the standards a company embraces in Cardinal Rule # 6 - Be Friendly obvious and opportunity-filled ones is its designs, in the vendors it chooses BEFORE You Know Who It Is the emergence of the LEED system. to partner with, and in the way it In addition, the emergence of the treats its employees and partners There's a good lesson to be learned Sustainable Sites Initiative promises within the community. here. One Telephone Doctor saying to expand the opportunities for the is: Smile BEFORE you know who it Start with a grand vision for your landscape industry both within and company. Be bold and audacious. is. Often times it's too late. Being outside of LEED. friendly before you know who it is Anchor this vision with small, simple, will earn you classic customer service Most of our technologies are based implementable steps, always keeping points. The customer needs to know on energy resources that are limited in mind that your company will need you want to work with them, no mat- and non-renewable. While advances the cooperation and buy-in of all your ter who they are. Remember, some- are being made, energy production staff in order to implement change times it's way too late to smile and be without any harmful effects to the and remain profitable. No doubt, as friendly after you know who it is. environment or by-products does not circumstances change, so will the presently exist. That does not mean, steps toward reaching the goal. As Any one of these tips can boost your however, that we should be satisfied long as you keep your eyes on the customer service! with the status-quo. We should strive prize and adjust as needed, keeping By Nancy Friedman, The Telephone to minimize the use of resources and People, Profit, and Planet balanced in Doctor Nancy Friedman is a featured the production of pollutants in the your plans, you cannot fail. speaker at association and corporate near term while future technologies In the "Case Studies" section of this meetings around the world. She has ap- and energy sources are developed that peared on OPRAH, The Today Show, report, we have seen several exam- produce usable by-products rather CNN, Good Morning America and CBS ples of how companies have already This Morning. Her articles have been than waste. taken the lead in distinguishing them- published in the Wall Street Journal, In the early stages of "greening" the selves as eco-friendly leaders: USA TODAY, as well as hundreds of industry, there will be opportunities through composting; through special other print outlets. She is also the author for companies to take leadership roles growing practices that are not only of six best selling books. For more infor- and distinguish themselves as being eco-friendly, but also less expensive; mation, log onto the Telephone Doctor more sustainable than the competi- through pursuing green roof and website at www.telephonedoctor.com or call 314.291.1012. tion. By riding the green wave that is green walls; through providing more trickling through the American public energy-efficient maintenance services and educating employees and clients, by using biofuels and the latest Tips – Planet Crystal these companies will differentiate equipment; and through making their Ball Report #29 themselves from the crowd. employees the heart of their process. As companies head down this path, it There is a vision for the industry that “Innovating Toward a Sustain- would behoove them to view them- is based on partnering with other able and Profitable Future” selves through the threefold lens of industries, the government, suppliers, People, Planet, and Profits. Excluding and like-minded organizations. It is Sustainability is not just a fad; it is a any one of these three focal points steeped in educating ourselves and trend that has its roots in the envi- can lead to unbalanced development the public. Our vision is for an indus- ronmentally conscientious generation and more missteps on the road to try that not only acknowledges how of the 1960s that has come of age, more sustainable practices. green it is already and is willing to combined with the fact that the pla- toot its horn a little, but that also con- net's supply of oil and other resources Companies must examine their prac- tinually strives to develop best prac- is being strained to its limits. Thanks tices and look to reduce and eventual- tices that are supportive of local ecol- to the speed and breadth of commu- ly eliminate waste. The idea of waste ogies and communities. Finally, our nication, people around the world are reduction has its roots in LEAN prac- tices (see Crystal Ball #27: Time Is vision includes a large dose of the 58 May/JuneMay / June 2010 2010 VNLAVNLA Newsletter Newsletter entrepreneurial spirit that has created 9:00 a.m. with the following present: committees on issues on labeling this wonderful industry. We will con- Gwynn Hubbard, Donna Johnson, requirement legislation. tinue to create opportunities to, "Do Lorene Blackwood, Lin Diacont, The Chesapeake Bay Foundation good and do well." Cary Gouldin, Rick Baker, Jason wants to meet with industry through- Above is just a short summary. The Ericson, Jeff Miller, Bill Bonwell, out the year. A motion was made, Entire Crystal Ball Report #29 is Cheri Haggerty, Chris Coen, Mary seconded and passed that we should available from Planet through VNLA Williams, Tom Thompson, and Carey talk with the CBF to find common Membership for $10.00 (Non- White. ground and to work on issues of con- members $28.00). Please call VNLA Legislative Update – Donna John- cern. The VAC has a “Virginia Agri- office at 1-800-476-0055 or email son, Virginia Agribusiness Council, culture United” Coalition meeting [email protected]. gave an update on the status of bills scheduled on March 23 to discuss From Conclusion of Crystal Ball of interest of the General Assembly, Bay issues. Report # 29 which had just adjourned. Elimina- Fertilizer reporting requirements – tion of some extension offices and Cary White is meeting with the De- programs was of major concern, as partment of Ag board to review new well as the Chesapeake Bay, storm- regulations to go into effect on ferti- water runoff, fertilizer applications on lizer applications. non-ag land and budget reductions
throughout state government and programs. The VAC has worked to Virginia Agribusiness Banquet - VGIC - Meeting Minutes get DCR to continue funding their Donna thanked the VGIC for supply- program of voluntary reporting of ing the plants, flowers and table deco- Wednesday, March 10, 2010 fertilizer applications. Representa- rations for the banquet. Everyone was Americraft Pavilion, State Fair, tives with Scotts Company were very impressed with the colorful displays Doswell, VA helpful in providing information to and enjoyed being able to take plants the VAC and General Assembly home. The meeting was called to order at
Ad - Johnston Count Nursery Marketing Association
VNLA Newsletter May/JuneMay / June 20102010 59 Water Withdrawal Reporting – and information that Joyce Latimer ryone is encouraged to attend. Jason Ericson, DEQ Office of Surface had been working on to establish a Tree License Plates – Lorene and Ground Water Supply Planning, pilot recycling program. She will be reported on a meeting with Eric presented an excellent review of Vir- attending a demonstration of a baler Wiseman and others at Virginia Tech ginia’s Water Withdrawal Programs in Maryland on March 17. in Forestry and Horticulture and and issues affecting water supplies. Secretary’s Report – It was moved related associations on developing a The VGIC will work to get this in- to approve the minutes of the January tree license plate. There needs to be a formation disseminated to users in the 13, 2010 meeting in Henrico as commitment for 350 plates to start green industry. (see attached info) emailed to the board, seconded and the program with DMV. Proceeds Virginia GoGreen Garden Festival passed. from the program would be used to – Rick Baker reported on plans for fund research at Virginia Tech. A th Treasurer’s Report – Jeff Miller the 5 Festival scheduled for Sep- present copies of the current balance motion was made to support the initi- tember 11 at the Science Museum of and income sheets. It was moved to ative, seconded and passed. Virginia and presented a flyer on the approve the report as presented, Public Relations Report – Sylvia planned events. He is working on seconded and passed. Wright - see attached, was distributed soliciting sponsors and vendors and via email before the meeting. plans on having them done by the end Economic Impact Report – Herman Ellison, NASS statistician, is finaliz- of March. It was the consensus that New Business we should charge a $3 admission fee ing the report from the 2007 survey this year with children 12 and under and should have the results soon. • Available Clean Water – the free. Scott Sink, Virginia Tech Ag Econ, is VGIC needs to move ahead of the ready to take this data and prepare a crowd and help be a solution to FSMIP Grant – Rick presented in- total economic impact of the green the problem and promote the formation on potential options for industry in the Commonwealth of benefits of plants. applying for a FSMIP grant through Virginia. Jeff reported that the VGIC • VDACS for recycling poly and plas- is still soliciting member associations Links to issues discussed today tic pots. Tom Thompson presented to contribute to the impact statement. will be added to the websites. information of portable plastic balers Website – the • It was suggested that the VGIC VGIC websites develop a “green” award pro- Ad – Willow Springs Tree Farms are still going gram. well, but Jeff • It was suggested that a survey be needs input on done on “how green are you?” as content, updates an online survey for the industry on events and for distribution in June. ideas on im- provements for • Jeff suggested that the VGIC the trade and have an meeting to discuss up- consumer web- coming legislation ahead of time. sites. • The next meeting will be Arbor Day – the Wednesday, June 9, 2010 at the VGIC and the Henrico Extension Office Dem- VNLA will be onstration Kitchen Room. hosting a Virgin- ia Arbor Day tree Being no other business, the meeting planting ceremo- was adjourned at 1:30 p.m. ny on Capitol Respectively submitted, Gwynn Hubbard Square in Rich- mond on Friday, April 30 at 11:30. News - Virginia’s 2007 The governor and other state offi- Green Industry Survey cials have been Results invited and eve-
60 May/JuneMay / June 2010 2010 VNLAVNLA Newsletter Newsletter Sponsored by the Virginia Consumer Services, Marketing, 102 Events – GoGreen Green Industry Council Governor Street, Richmond, VA Festival 23219 by July 15, 2010 Guidelines Make checks payable to the Virginia Virginia GoGreen for Participation Green Industry Council (VGIC)/ Garden Festival The Virginia Green Industry Council th Exhibit will sponsor their 5 annual Virginia Saturday, September 11, 2010 GoGreen Garden Festival on Satur- Requirements 9 AM – 4 PM day, September 11, 2010 at the Science Museum of Virginia Science Museum of Virginia. We Garner Pavilion Exhibit Space = 10’ x 15’ invite you and or your organization to Fee = $100 to all those selling a 2500 West Broad Street, Richmond participate in this activity that will product, service or food. There is no feature plants, products and activities Listen, See, Participate, Learn, charge for non-profits (but we do that support and promote the Virginia Relax, Buy, Eat request a donation). horticulture industry and environmen- tal responsibility. There is limited electricity and water Satisfy Your Senses in a Charm- available. Tables and chairs at no ing Setting cost to you. Gardening plants and products from Sponsors You will be required to provide us Virginia, environmental / green ideas Sponsorship levels include: Gold - with a copy of your liability insur- and displays that can work for you $1,000; Silver - $500; Bronze - $250 ance. and more: Gold = (1) exhibit space, listing in The Science Museum does charge a • Plants for sale Festival program and signage, listing 5% of gross sales fee to all exhibitors • Gardening products demonstrated in all pre-Festival advertising. selling products. and for sale Silver = (1) exhibit space, listing in • Ask the Experts about your yard Festival program and signage, spon- VGIC Calendar 2010 and garden problems. sorship of a Festival activity or event. August 11, 2010 - VGIC Meeting, • Ask the Experts about yard and Bronze = (1) exhibit space, listing in Massey Cancer Center Conference garden design Festival program and signage. Room, Tour Healing Garden (valet • Tour the Science Museum energy parking) Contact Rick Baker at 804-786-3951 for and sustainable garden displays more information. September 11, 2010 - Virginia • GoGreen Garden Festival, Hear & See Andre Viette’s “In The Garden” radio show – live! Science Museum of Virginia • GoGreen activities for the kids Garden Festival Exhibitors October 4, 2010 - State Fair of Vir- • Seminars & displays about “liv- and Activities ginia Plant Sale, benefitting VGIC ing green” Any individual, company or organi- November 10, 2010 - VGIC • Live Music by local groups zation with a product, activity or ser- Fall Meeting, Henrico County Ex- • Food by Strawberry Street Café vice related to the horticulture indus- tension Office Conference Room, and others try, environmental well being or a Richmond • Door Prizes and Raffles better way to be responsibly green • Crafts can apply. • Small Farmers Market Where – Science Museum of Virgin- Free Parking at the Science Museum ia, 2500 West Broad Street, Rich- of Virginia mond, VA - Outside, under roof in $3.00 Admission – Children 12 and the Garner Pavilion. under are free Set Up – Friday, Sept 10, 4 PM to 6 The Virginia Green Industry Council PM and Saturday, Sept 11 7 AM to is committed to environmental ste- 8:30 AM wardship through public and industry education that will help keep Virginia Take Down – Saturday, September green and growing. Come join us for 11 – 4 PM to 6 PM a day of easy fun for you and the Applications - due to Rick Baker at whole family. Virginia Dept of Agriculture and
VNLA Newsletter May/JuneMay / June 20102010 61 Julian Perkins, Owner/Sales – 252-531-0512 Crystal Hewett, Sales/Marketing – 843-602-6592 [email protected] Email Crystal for Availibility – [email protected] 3234 Portertown Road • Greenville, NC 27858 • Office: 252-321-6535 • Fax: 252-321-7929 HOURS OF OPERATION: Monday - Friday: 7:30am-12pm and 1pm-4:30pm or call for an appointment www.thetreesource.net NEWS RELEASE United States Department of Agriculture NATIONAL AGRICULTURAL STATISTICS SERVICE VIRGINIA FIELD OFFICE 102 Governor St., Rm LL20, Richmond VA 23219 • (804) 771-2493 Ag Statistics Hotline: (800) 727-9540 • www.nass.usda.gov Contact: Herman Ellison, Director Number: 6 Released: March 17, 2010
Virginia’s 2007 Green Industry Survey Results
The economic survey and statistical profile conducted by U.S. Department of Agriculture’s National Agricultural Statistics Service (NASS), Virginia Field Office (VA FO) in 2007, provides an indication of the economic contribution of nursery and landscape activities. The survey is the second comprehensive study of the entire Green Industry.
Here are a few highlights from the statistical profile:
• Gross receipts $1.20 billion in 2007 up 5 percent from 2002 o Plant sales and Wholesale/Rewholesale Distribution accounted for 33% o Landscape Installation (exclude hardscape) accounted for 18% o Ground Maintenance accounted for 13% o Landscape (maintenance only) accounted for 11% o Landscape Installation (hardscape only) accounted for 8% o Design or Architectural Services accounted for 4% o Arboriculture and Christmas Trees accounted for 4% o Other categories accounted for 9%
• Woody plants topped product sales o Woody plants 57% o Annuals 20% o Herbaceous Perennials 11% o Other products (includes aquatic plants and Christmas trees) 9% o Specialty Greenhouse Crops 3%
• Total expenses $1.02 billion in 2007 up 10 percent from 2002
• Virginia growers reported 27,460 production acres, and 20.9 million square feet of covered space.
• Over 21,200 people are employed by the industry o 59% are employed for over 150 days o Average labor wage is $10.10/hr
• Current Market value of total value of land, structures, and equipment was $1.31 billion.
We thank all those who participated and contributed to this very informative statistical and economic profile.
Find agricultural statistics for your county, State, and the Nation at www.nass.usda.gov Cooperating with Virginia Department of Agriculture and Consumer Services
VNLA Newsletter May / June 2010 63
P.O. Box 395 Seaboard, NC 27876
Phone: (252) 589-1324 Fax: (252) 589-1642
• Suppliers of bulk aged pine bark fines. • Custom mixes available containing lime, sand and/or minors. • Fast, dependable service Memberships: North Carolina Association of Nurserymen Virginia Nursery & Landscape Association
64 May / June 2010 VNLA Newsletter DEPARTMENT OF ENVIRONMENTAL QUALITY GET THE FACTS June 2009 Virginia Water Withdrawal eport your water Rwithdrawal as required in Reporting Regulation 9 VAC 25-200-10, et seq. Or participate voluntarily if you do not he Virginia Water Withdrawal Regulation (9 VAC 25- meet the requirements for reporting - be T200-10, et seq.) requires reporting for any withdrawal part of the planning process. Invest in whose daily average withdrawal exceeds 10,000 gallons per your future. day, with the exception of crop irrigation. Your water withdrawal information is Reporting of crop irrigation applies to withdrawals exceed- valuable – it is shared with local and ing one million gallons in any single month.Crop irrigators regional planners responsible for creat- ing water supply plans for YOUR com- need not report withdrawals from ponds collecting diff use munity. It is analyzed by State leaders to surface water unless the ponds are dug ponds which inter- better utilize your tax dollars in manag- cept the ground water table. ing water resources. Water users exempted from the regulation are encouraged Your water withdrawal information is to report their water withdrawals voluntarily. Water With- compiled into an annual report to the drawal Reports are collected by the Agency in January of Governor and the General Assembly. Un- each year for the preceding calendar year. Electronic report- derstanding current water demand as it relates to future need enables Virginia ing is now available. legislators to craft pertinent and appli- Successful water resource management integrates the in- cable laws that protect all beneficial terests of users, local and regional planners, and state man- uses of our limited water resources. agers tasked with meeting the growing future water needs Visit www.deq.virginia.gov/ of the citizens of the Commonwealth while preserving the watersupplyplanning/homepage.html integrity of our diverse water resources. to read the recent Status of Virginia’s Water Resources annual report to the hy reporting your water General Assembly. W withdrawal is important: nowledge of your withdrawal history is important riods. Their knowledge of your water withdrawal im- Kas the use type or pattern of use changes. Your re- proves consideration of how indicators aff ect your busi- ported withdrawals serve as the basis for understanding ness and ensures your needs are understood. what benefi cial uses have been sustained from a particu- eporting your water withdrawal increases local, lar source and what may be supported in the future. Rregional, and State planners’ understanding of the alculating and reporting your annual water with- impacts of cumulative withdrawals for the region and Cdrawals may help you plan for future need in terms the Commonwealth. Competition for this fi nite resource of growth or expansion. is increasing. While reporting does not guarantee your withdrawal rights for a specifi c volume, it enables plan- nalysis of withdrawals in previous years can provide ners to consider your established need while managing insight into the effi ciency of your water use. A future growth, i.e. competing withdrawals. eporting your water withdrawal provides the State ata pertaining to the type, size and frequency of with a more accurate understanding of the full R water withdrawals is used by the state in evaluat- water budget (an accounting of the infl ow, outfl ow, and D ing the value and importance of water resources in the storage changes of water in a system) in our watersheds. Commonwealth. This evaluation is critical to sustain- Water budgets are an important tool for local planners ing programs created to protect water resources for all evaluating and balancing current demand versus future benefi cial uses. Historic information available in our da- need. tabases is utilized by staff tasked with managing water eporting your water withdrawal establishes use resources. Our interests are the same – sustainable use Rtrends that aid in response planning for drought. of water resources for the benefi t of all citizens in the Part of your local government’s mandated water supply Commonwealth. plan will establish indicators and responses in dry pe-
629 E. Main St. ~ Richmond, VA 23219 804-698-4000 ~ (toll free in VA) 800-592-5482 www.deq.virginia.gov
alerted, please take a minute to write How Can I Quadruple the Voice Legislation - Lighthouse or call your representatives and make of My Business? Program Tools your voice heard regarding legislation that will impact your business and the Many industry businesses have at industry. least two, three, or four employees who may want to take an active part Tips on Voicing the Concerns of the in shaping the industry's future, too. Green Industry Please share this information with to Congress and the Public them, and encourage them to take Unsure about how to effectively build part in the program too. If 2,500 in- a relationship with your elected lead- dustry businesses respond to an ur- ers and staff? Visit the Lighthouse gent call to action, and each has four website at www.vnla.org. By clicking employees participating, Congress on the Legislation button and then the will have 10,000 impressions made! “Legislative UPDATE” button, you can view the Lighthouse Program What if I Am Grassroots Action Guide, which will An ANLA Member, Too? guide you through the basic steps to communicating with Congress. ANLA members have formed the core of the industry's grassroots pow- How Do I Look Up er base for years. Most are already My Elected Leaders? trained and empowered to take action Drop by the VNLA website at on issues important to them. When Where to learn www.vnla.org and click on the link to Lighthouse alerts are issued, some about federal actions state and federal legislation. Then Click members may receive more than one that could affect your business on "Congressional Delegation" where alert, possibly through different Each Lighthouse partner state associ- you will see your state's elected offi- communication channels. If so, ation has set up a legislative website cials. If you don’t know who your Leg- please take the requested action, and created by Capitol Advantage. These islators are you can look them up by zip share any extra alerts with a key em- code. Here you can link to "Send Mes- sites allow you to look up informa- ployee other industry businessper- sage" in order to contact your repre- tion on your state legislature's activi- sons. ANLA members also have ex- sentative. ties. They also show the most urgent clusive access to federal law com- pliance information, expert legal con- pending federal action and are direct- Alerts: Only Have A Minute? ly linked to ANLA's Lighthouse sultants, and other benefits. For de- webpage (www.anla.org/lighthouse). The Lighthouse Program tails on membership, visit The ANLA Lighthouse page has pro- Makes It Easy. www.anla.org. gram information and grassroots tips. We understand that running a success- ful business is time consuming and, Where To Begin therefore, business people have limited How to Write Letters to time to follow the political process. Congress Using the The best way to begin is to visit the Therefore, at key points in the political Lighthouse Program Web Tools VNLA legislative website at process when there is an urgent need www.vnla.org/legislation.htm and for the industry to be heard, you will 1. Go to the state association web- click on the “Legislative Update” get a Legislative Alert by fax or email, page www.vnla.org/legislation button. Click on the “take action” with specific instructions on what is and follow the links to the Legis- button. This will link you to the legis- needed. Usually, the Legislative Action lative Action page; lation and what action to take. Check website will feature a sample letter 2. Click on Issues and Legislation, periodically to see what key bills are which you can personalize and send to then click on Legislative Alerts. being considered by Congress that your elected leaders by email, mail or 3. View the posted Alerts, and select will affect your business. fax. It only takes a few minutes to do the appropriate issue. your part. Again, keep an eye on newsletters as • 4. Enter your zip code for a sam- they will be posting articles to keep ple letter. Personalize it, then you informed of pending legislation print and fax, or send as an email. and emerging national issues. When VNLA Newsletter May/JuneMay / June 20102010 67
A Source Guide for Mid-Atlantic Wetland Plants©
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383 Coal Hollow Rd; Christiansburg, VA 24073-6721 800-476-0055 Fax: 540-382-2716 Email: [email protected] – www.vnla.org Credit cards accepted
70 May / June 2010 VNLA Newsletter 1. Blue False Indigo grows 5-6ft. 7. Baptisia has: A. True A. many rhizomes B. False B. clumps of roots C. a tap root 2. Baptisia is easy to divide. 8. Baptisia australis makes a good A. True drought tolerant plant B. False A. once established VNLA – Certification 3. Deer do not usually like to eat B. from a young plant just Quiz # 48 baptisia because: getting started. A. It tastes bitter 9. Seed pods of Baptisia are: B. The plant produces alkaloids Baptisia australis that make the plant unpalatable A. Long and flat C. All of the above B. inflated looking Article is on page 48-49 4. The genus Baptisia is derived from an 10. Seed pods were used by children in ancient Greek word: If you are a Virginia Certified earlier times for. Horticulturist, answer the following A. Tisia A. rattles questions from the previous article, B. Bapto B. whips mark your answers on the card insert 5. Baptisia grows across a wide range of 11. Baptisia was used by early to the left and mail or fax back to the zones. Americans as a VNLA office towards your recertification CEU’s for your A. True A. food source Virginia Certified Horticulturist. B. False B. a dye
6. Baptisia grows best in: A. Shade B. Full sun C. Partial shade
66 March / April 2010 VNLA Newsletter VNLA Newsletter May / June 2010 71
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For Additional Information, Call, Fax or Email: Virginia Nursery & Landscape Association 383 Coal Hollow Road, Christiansburg, VA 24073-6721 800-476-0055 or 540-382-0943 ---- Fax: 540-382-2716 Email: [email protected] www.vnla.org Upcoming Events
July 27, 2010, GRIFFIN DAY AT THE September 10, 2010, VNLA November 10, 2010, VIRGINIA LANDIS FIELD TRIALS ADVANCED VIRGINIA CER- GREEN INDUSTRY Penn State SE Research & TIFIED HORTICULTURIST COUNCIL MEETING (VGIC) Extension Center, Manheim, PA EXAM, Richmond, VA 1-5 p.m. Location and Time TBA 866-307-81442 www.griffins.com Pre-register by August 27 Contact: 540-382-0943, [email protected] August 3-5, 2010, PANTS Contact: [email protected] Greater Philadelphia Expo Center, 1-800-476-0055 November 19, 2010, SUSTAINABLE Oaks, PA 800-898-3411 September 11, 2010, GOGREEN VIR- LANDSCAPING WORKSHOP www.plna.com GINIA GARDEN FESTIVAL SERIES (see details October 19) Qualifies for Virginia Certified August 11, 2010, VIRGINIA GREEN at the Science Museum of Horticulturist CEUs INDUSTRY COUNCIL MEET- Virginia, Richmond, VA, Contact: 703-642-5173, ING (VGIC). Massey Cancer Consumer Education Event; [email protected] Center, Richmond, VA Time TBA Exhibitors contact: Rick Baker, Contact: 540-382-0943, (301) 275-2077, November 30-December 2, 2010, [email protected] [email protected] CITIES ALIVE! 8TH ANNUAL GREEN ROOF & WALL August 11-13, 2010, NCNLA September 29, 2010, GRIFFIN PA CONFERENCE SUMMER GREEN SHOW GROWER EXPO Vancouver, BC Canada North Carolina Nursery & Land- Lancaster, PA [email protected] scape Association Contact: 866-307-8142 at the Greensboro Coliseum www.griffin.com January 5 - 7, 2011, MANTS Contact: 919-816-9119 October 19, 2010, SUSTAINABLE Baltimore Convention Center www.ncnla.com/events- LANDSCAPING WORKSHOP Contact: 800-431-0066 tradeshows-sg.php SERIES [email protected] www.mants.com August 11-14, 2010, NATIONAL June, October and November A CHRISTMAS TREE ASSO- four-course program covering sus- January 17-20, 2011, VIRGINIA TURF CIATION ANNUAL CON- tainable landscaping, permeable & LANDSCAPE TRADE VENTION & TRADE SHOW, paving, rain gardens, rainwater SHOW Fredericksburg Expo Winston-Salem, North Carolina, collection, and controlling inva- Center, Contact: 757-464-1004 636-449-5070, sive plants. This program is [email protected] www.christmastree.org2010.cfm geared to landscape professionals and is being sponsored by Green February 10-13, 2011, MAYMONT August 16-19, 2010, INDEPENDENT Spring Gardens, Virginia Coop- FLOWER & GARDEN SHOW GARDEN CENTERS (IGC), erative Extension, Arlington De- Greater Richmond Convention Navy Pier, Chicago 888-376- partment of Environmental Ser- Center, Richmond, VA 4784, www.IGCshow.com vices, Natural Resources Design, Contact: 301-330-4128 www.MacEvents.com August 26-28, 2010, VIRGINIA and Master Gardeners of Northern CHRISTMAST TREE GROW- Virginia. April 16-24, 2011, HISTORIC ERS ASSOCIATION Annual Qualifies for Virginia Certified GARDEN WEEK Meeting & Trade Show, Best Horticulturist CEU’s IN VIRGINIA Western Hotel, Waynesboro, VA Contact: 703-642-5173, Contact: www.vagardenweek.org Contact: secretary@ Virginia- [email protected]
Christmastrees.org 540-382-7310 October 27-30 GREEN INDUSTRY CONFERENCE (GIC) September 8-9, 2010, VNLA ANNUAL Kentucky Expo Center, FIELD DAY & SUMMER For a Current Listing of VIRGINIA CERTIFIED Louisville, KY, 800-395-2522 HORTICULTURIST review classes and TOUR, HRARECS, Virginia test dates, go to vnla.org/certification.htm Beach, Contact: 800-476-0055 [email protected]
www.vnla.org/fieldday.htm November 7, 2010, DAYLIGHT
September 10-13, 2010, AMERICAN SAVING TIME ENDS SOCIETY OF LANDSCAPE ARCHITECTS ANNUAL MEETING, Washington, DC Convention Center 888-999-2752, www.asla.org 74 May/JuneMay / June 2010 2010 VNLAVNLA Newsletter Newsletter Phlox Candy StoreTM A Sweet Offer in 2010 Chosen as the best new introduction for 2010 at the NMPro New Plant Pavilion at this year’s DISTINCTIVE PLANTS FOR YOUR LANDSCAPE ANLA Management Clinic, the new Phlox Candy StoreTM Series is a treat gardeners will � ELECTIONS � 2010 S gobble up this spring and summer. As part of the Novalis® grower network, Carolina Nurseries offers this series of four varieties exclusively to independent retailers and landscapers in 2010. Candy StoreTM is the best mildew resistant Phlox to date and offers months of delicious Unique Varieties for 2010 Corylopsis pauciflora, Dryopteris erythrosora ‘Brilliance’ Eucomis ‘Sparkling Burgundy’ color and fragrance to the summer garden. Buttercup Winterhazel Autumn Fern Purple Pineapple Lily Check with David Wraith for For more information on the new Candy These and Other Great Offerings StoreTM Series and our wide selection of premium perennials, shrubs, and trees, contact your Carolina Nurseries representative.
Rudbeckia subtomentosa ‘Henry Eilers’ Schizachyrium scoparium ‘The Blues’ Yucca filamentosa ‘Color Guard’ Mahonia ‘Soft Caress’ Hydrangea White Diamonds™ Sweet Coneflower Blue Bluestem Novalis® Exclusive Smaller in stature and more introduction for 2010- manageable than most unique, slender foliage- hydrangea- only from Novalis®- evergreen shrub many more to choose from — 2009 Plants of Distinction —
Cercis chinensis ‘Don Egolf’ - Chinese Redbud David Wraith Helleborus x hybridusPine Knot Strains - Lenten Rose 1-888-845-1989 Fax 1-843-482-1014 Ilex x ‘Virginia’ - Holly [email protected] Agapanthus x ‘Monmid’ Midknight Blue® - Lily Of The Nile 739 Gaillard Rd., Moncks Corner, SC 29461 Hydrangea quercifolia‘Snowflake’ - Oakleaf Hydrangea Thuja x ‘Steeplechase’ (PP) - Giant Western Arborvitae 1-800-845-2065 www.carolinanurseries.com Buxus x ‘Green Velvet’ - Boxwood Double & Pink Double Variegated Japanese Knock Out® Rose Aralia ‘Variegata’ Stokesia laevis ‘Peachie’s Pick’ - Stokes’ Aster The revolutionary The new variegated Fatsia- Musa basjoo - Hardy Banana landscape shrub roses bold addition for the shade A Licensed Grower of introduced by Novalis® garden and containers
Phlox Candy StoreTM Grape Lollipop (background) Buxus sempervirens ‘Dee Runk’ Cercis canadensis ‘Hearts of Gold’ One of four Novalis® Candy StoreTM Exclusives - American Boxwood Eastern Redbud www.novalis.com the best mildew-resistance of any Phlox to date V IRGINIA P LANT I NTRODUCTION P ROGRAM www.beautifulgardens.org Prsrt. Std Your Roots Are In Virginia! U.S. Postage PAID Blacksburg, VA Permit No. 107
383 Coal Hollow Rd. Christiansburg, VA 24073-6721 Virginia Nursery & Landscape Association NEWSLETTER May / June 2010 - Vol.80, No. 3 No. Vol.80, - 2010 June / May NEWSLETTER Association Landscape & Nursery Virginia
Keep growing.
One day you may outgrow your current operation. Farm Credit will be there to help you expand. Phone: 434-842-8733 Whether you need to purchase real estate, build new houses, buy more equipment or need a revolving line of credit for plant Fax: 434-842-3823 stock, we have the financing you need. email: [email protected] Every business has growing pains. Give us a call and we’ll be sure www.Bremotrees.com your financing isn’t one of those. Bremo Bluff, VA
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Lending support to rural America™ farmcredit.com VNLA Field Day and Summer Tour pages 27- 35