J VV7 J. WVLTER THOMPSON COMPANY NEWS, T— VOLUME XXIII, NO. 32 FOR STAFF MEMBERS ONLY — OCTOBER 4, 1968

New JWT-SF campaign makes histoiy (for raisins) -CH SAN FRANCISCO — Another departure- (facts she knows well already according to smart and in tune with the times. This is from-the-usual in food advertising has research reports). the consumer we must reach, says account been created by JWT-SF for the new Cali­ The aim of the new advertisements is supervisor Sam Hansen. fornia Raisin Advisory Board campaign. to arouse excitement about this tiny, dried To accomplish all this, creative director Only indirectly will Mrs. Consumer be told up, hardly beautiful fruit. Moreover, the Art Odell came up with a way to make how delicious and nutritious raisins are plan is to excite the attention of the "now history (for raisin advertising) by going generation," meaning about 25 years old, back to history for recorded facts to use in the copy. Some dandy anecdotes were un- (Continued on page 4)

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it's recorded historical fact: When Cleopiitra set out to snare Mark Antony, she "gathered the rarest varieties of raisins for him." <( Two years Liter .Mark was sciil It's recorded historical fact: When Nero threw a feast, he usually threw in surprising It's recorded histories! fact: Back in Ehe 16tls ccnEury. she consort of King CisrisEian VIII eating raisins. (f So wherever you roam —look for sweet, neat, handy, dandy little little raisin desserts.

the new raisin advertisements plus historical explanations (shown above) were made into a scroll used NY-Detroit link speeds up as a mailing piece to announce the campaign to growers, grocers and bakers. communications exchange Publicity spells grow power for frozen foods NEW YORK—NYO and JWT-Detroit are now linked with a telecopier (facsimile) NEW YORK—"Every dollar invested in H. Coale, chairman of the Consumer In­ machine which permits either office to send the consumer information program this formation Committee, National Associa­ the other printed copy or rough layouts past year . . . has grown in effective pub­ tion of Frozen Food Packers, to his Board for about the cost of a telephone call be­ licity value ten times. This is remarkable of Directors and members to describe the tween cities. 'Grow Power' in any language." results the Association has obtained Those are the words used by Edward In operation a little over a month, the (Continued on page 2) new machines use the public telephone ^^ WeaEher: Always lines for transmission. They send copy, News That's This is the front page of a Fit to Print Fro: :en Food Reporter j^*^ rough layouts, and copies of art work, 12-page booklet prepared mostly on Ford. The telecopier, which can by the JWT-PR Department WASHINGTON. D.C, THURSDAY, AUGUST 15, 196B send a printed or typed page size 8V4 x to summarize its publicity- 11 inches, is ideal for indicating to art editorial work for the Na­ directors, creative groups and account rep­ tional Association of Frozen Frozen Foods 481 Pages 12 Months resentatives on the other end of the line Food Packers in the pre­ Notion's Press Devotes what a layout will look like, how the art vious 12 months. As the Much Space to Continuing will be positioned, its size, etc. It is not headline says: frozen food Consumer Info Prog ram used for transmitting final layouts, except stories (developed and !CUPP1H6ST0TU placed by JWT) totaled the 80,810'IHCHES for those who wish to see them as a rough. equivalent of 481 full size The telecopier takes 6 minutes to trans­ food pages in daily news­ mit each page of copy between two offices. papers. a=rs£;|3=§ The other day, the editors for JWT NEWS j.a^JrrsJJ^ (Continued on page 3) sSSS=c Chicago and NY win E&P Publicity spells grow power for frozen foods (Continued) newspaper color awards Representatives of the Na­ tional Association of Fro­ NEW YORK — JWT came away with zen Food Packers met with "flying colors" in the 12th annual Editor the NYO PR group last & Publisher awards for newspaper color week. From (I. to r.) are: reproduction and creativity. At the color Mayburn Koss, NYO senior awards luncheon held Friday, Sept. 27, publicist; Thomas B. House, co-sponsors E&P and American Associa­ exec, vp of the Assoc; Ed­ tion of Newspaper Representatives cited ward H. Coale, chairman seventeen top advertisements. Thompson of the Assoc.'s Consumer Information Comm. and had two winners—from an entry list of general mgr., Frozen Food 3,442! Division of Nabisco; Barry Kudos went to our Chicago office's off- Wilson, NYO PR account representative; W. J.Thome, chr. of the Assoc.'s sub­ committee on Institutional Information and general mgr. of the Food Services Division of the Kitchens of Sara lee; JoAnn Shirput, chr. of the Assoc.'s Home Economics Comm. and home economics director of Libby, McNeill & Libby; Francis G. Williams, adm. ass't. of the Assoc, and Betty Harrigan, NYO senior publicist. through JWT's publicity-editorial work for crease consumer awareness of frozen foods the organization in the past 12 months. ... to put a trip to the frozen food cab­ The objective of the program is to in- inets on every woman's shopping list. The JWT Public Relations-Publicity group handling the Frozen Food Packers Try this recipe tonight. It's one of many that JWT publicists create and publicize for their is headed up by Barry Wilson working Ed MacFarland (I.), Joe Feke and Tom Owens with client, the Frozen Food Packers Association: with Mayburn Koss and Betty Harrigan as the awards. publicists. set reproduction in a Campbell Taggart New England Fish Chowder The JWT NYO group made a slide re­ Associated Bakeries full-color advertise­ 2 packages (I pound each) frozen fish fillets port on its year's work to the Board of ment for Rainbo Bread. Ed MacFarland —haddock, cod, flounder or ocean perch Directors of the Frozen Food Packers re­ of the NYO accepted the first place plaque 2 cups water cently. This has now been abstracted into for the Chicago office. Spot color repro­ 2Vi teaspoons salt a 12-page booklet which has been sent to duction honors went to a NYO-created 12 frozen whole potatoes the 1500 members of the association and Ford advertisement. This is a paired ad­ 6 bacon slices or 2 ounces salt pork, diced will be used in new member solicitation. 1 cup frozen chopped onion vertisement, showing the Ford model in 1 quart milk or 2 cups milk and 2 cups light The publicity-editorial campaign is de­ cream signed to give American homemakers on Freshly grated black pepper a regular, continuing basis ideas for food Butter preparation to brighten the monotonous Ford's Chopped parsley repetition of preparing thousands of meals Place frozen fish fillets in large saucepan with See-the- water; bring to boil. Reduce heat and simmer, covered, 15 minutes, or until fish flakes easily light with a fork. Remove fish; set aside. To fish broth, add 1 teaspoon salt and the Sale frozen potatoes; cook, covered, 8 minutes, or until almost tender. Meanwhile, saute bacon (or salt pork) until crisp; remove and drain on paper towel. Saute onion in bacon or pork fat 5 minutes, or until tender. Flake fish and cut potatoes into cubes; return to fish broth. Add bacon, onion, remaining salt, milk (or milk and cream) and pepper to taste. Heat slowly to the simmering point. Do not boil. For dinner tonight, JWT NEWS suggests New Eng­ To serve, ladle hot chowder into soup bowls, land Fish Chowder made with three frozen food each containing a pat of butter. Garnish top products—haddock, whole potatoes and chopped with chopped parsley. Accompany with pilot or onion. other crackers. Makes 6 to 8 servings. a year. The ideas, which are developed by the JWT publicists, result in eye-stopping pic­ tion and president, Advertising Agency tures, dramatic headlines and practical Production Club of N. Y.) Their task was recipes which are published by hundreds not an easy one! After wading through the of editors throughout the country on the sea of entries, dramatically laid out on the food pages of leading newspapers—adja­ floor of Madison Square Garden's new cent to the supermarket ads. The stories Felt Forum, they had to select seventeen all have one basic theme: they suggest that advertisements on the basis of creative use frozen foods are one solution to the prob­ One of a pair from the award-winning Ford news­ of color, reproduction and best use of edi­ lem of varying meals. paper spot color advertisement. torial color. The results, measured in clippings alone, black-and-white with a color background The purpose of the annual color awards amount to 80 thousand column inches— plate of a man and a woman. Art director is to "encourage the use of more color in the equivalent of five Empire State Build­ Joe Feke accepted the award for Thomp­ newspapers," according to E&P magazine. ings stacked one atop the other. son and Tom Owens, newspaper group An editorial in the Sept. 28 E&P said, "It As a result of the work to date, the head, accepted the plaque for the client. has been proven that the creative use of Board of Directors of FFP has authorized Serving on the blue ribbon panel of good color in newspapers greatly enhances the JWT Public Relations-Publicity De­ judges' (agency, publishing and newspaper readership." Elaborating, E&P noted a partment to start a preliminary expansion executives) were JWTers Tom Cochrane growth in the interest of the color awards of the program to begin a similar informa­ (head of production/traffic) and Ed Mac­ which parallels the expansion in use of tion service for the institutional food Farland (in charge of internal co-ordina- newspaper color advertising lineage. market. NY-Detroit link speeds up communications exchange (Cont.) sent a two-page proof of a Ford story from NYO to Detroit. Total time elapsed: 12 minutes (6 minutes a page). Total cost: the price of a 12-minute phone call between the two cities plus a proportion­ ate share of the monthly rental for the machines. They rent for about $60 a month each. "The telecopier is so easy to operate," says Bob McGarry, head of Office Services- CONFERENCE ROOM "A" SAID IT-WITH PICTURES—On Wednesday, Sept. 25, a review of Kodak's adver­ NYO, "that it can be used by anyone after tising and promotion material for 1969 was held for the entire NYO Kodak group. The 1969 trade, public relations, promotional and advertising efforts came from three sources—Kodak, Rumrill-Hoyt, and JWT. simple instruction. We can move the set, Purpose: to keep the account group up-to-date on all Kodak's efforts for '69. Shown at left, Reo Young, which is entirely portable, to any office in director of advertising planning for the consumer markets division of Eastman Kodak, explains plans for the building and Detroit can do likewise. the Popular Still camera campaign. Mounted on 8'2" high and 4' wide boards, the advertisements entirely The unit consists of three pieces of equip­ surrounded the group by the time the review was over! Because of the extensiveness of the material and ment: 1) the telecopier; 2) telecoupler; the size of the Kodak account group (approximately 60), the review necessitated two searings. The picture 3) telephone handset. A telecopier system at right tells its own story: it was an eye-filling, room-filling event. consists of two or more telecopier stations (such as NYO-Detroit). "Any telephone may be used and the Ceil Flynn: Another side of our agency entire unit plugs into any electrical outlet Not everyone at Thompson is involved medical information, allowances for cer­ in the office—that's how easy it is to use. directly with advertising. In a company the tain operations and illnesses, procedures to "The saving in time is fantastic if you size of JWT, it takes many people in a follow in filling out the forms for Blue compare this process for sending a printed variety of jobs to keep operations going Shield and Major Medical, allowances for or typed page with the time required to smoothly. Here is a profile of one of them. hospital (Blue Cross) admissions, etc. "More loved by more people than any­ For those enrolled U.S. staff members one else at JWT." in overseas offices, she will do the detailed That's the way one executive of NYO clerical work in preparation of the claims. describes Ceil Flynn, who is in charge This involves making certian that all forms of the medical plan, medical claims, long- and invoices are filled out in English term disability and workmen's compensa­ (rather than the language of the country tion for most of the 2,500 U.S. Thompson where the illness or accident occurred); employees of which 1,500 are NYO staff and seeing that staff members or their members. In addition, Ceil takes care of medical claims for U.S. staff members who have been assigned overseas. Working from her 7th-floor desk in Kay Gaughan's Payroll Office, the lady with a smile deals with happiness and with sad­ ness. She deals with a staff member or spouse on the first pregnancy and the last Ray Leite, left, and Bob McGarry, manager of pregnancy. As the wife of one JWT staff Office Services-NYO, look over a test page which member said recently, "I don't know what has been received by the telecopier in the NYO I would do without Ceil." mail room (8th floor). As the illustration shows, 1 When trouble comes, and this is all too the machine sends a page 8 2 x 11 and will re­ frequent, Ceil handles the problem with a produce type, charts, graphs, photographs, line sketches or engineering drawings. warmth and understanding that endears her to all who come in contact with her. Ceil Flynn takes time out from processing the medical claim forms on her desk to answer ques­ transmit the same copy by teletype. With Just as an example, the other day, she told tions for JWT NEWS. teletype, the operator has to retype your Kay Gaughan, "I had a call from 's entire message and send it out. With tele­ sister. I think I should go up to the hos­ spouses, who become 65 years of age, are copier, he puts your copy on the machine's pital tonight to see her." This is the way properly enrolled under the Medicare pro­ roller, alerts the other office—by telephone it is: Ceil visits the hospitals, talks with gram and change the enrollment under —to start receiving and in 6 minutes one members of the family, and, in those dark JWT group coverage to "senior care." page %V% x 11 inches has been trans­days, visits funeral homes, all on her own There are some 1,700 JWT staff mem­ mitted." time and off hours. bers in the United States enrolled in the The telecopiers can be used to link any Ceil Flynn is tender-hearted and does long-term disability income insurance pro­ JWT offices in the United States. One New not like to see people suffer. She does all gram. Of these, 950 are in the NYO. The York advertising agency, which shall be the little personal things that need to be work in this area consists of submitting nameless, used the telecopier to send copy done to make the time of trouble easier. claims and processing them for benefits. and promotional material from the Re­ As one person said, "She is concerned, she She does the same for workmen's com­ publican and Democratic conventions to will pray for those who are sick but she pensation cases involving employees in­ its New York office for the preparation paces her life in such a way that when she jured on the job. of advertisements. has done all she can, she can sleep at night Ceil also prepares and submits the re­ There are now some 100 telecopier units and be ready to help again the next day." ports required by the U.S. Government in the midtown New York area. In particularly serious cases, where a and the American Association of Advertis­ If you have copy to send between NYO stroke or heart is involved and the patient ing Agencies on personnel and insurance. and Detroit, call Ray Leite and he will cannot fill out the medical forms, Ceil will And, as if that were not enough, many send it on the way for you by telecopier. do it for them, gladly and always with a of those in NYO who have a question In the NYO, the machine is located in the smile. about their pay check call Ceil. 8th floor mailroom, next to the teletype Ceil's work in the various categories for In her 23 years at JWT, Ceil Flynn, office. which she is responsible takes many forms. Administrative Assistant to Kay Gaughan, It's the latest innovation in this age of For the Medical Plan, she answers between has won a reputation for being helpful, instant communication. 100 and 150 questions a week regarding kind and ready to serve.

3 New JWT-SF campaign makes history (for raisins) (Continued) earthed proving that famous heroes and ing that these ads will pre-sell customers, notorious characters of ancient times did "appearing before the eyes of adult Ameri­ enjoy raisins. cans 400,000,000 times." A gold seal for Then, art director Preston Philhower California Raisins is affixed. set about fitting illustrations to anecdotes, That's not all! An hilarious recipe book and found some appropriate steel engrav­ developed for the campaign will be offered ings depicting the eras needed. Jack Brown in the advertisements appearing in Good handled the production problems. Housekeeping, McCall's and Better Homes Cleopatra did serve raisins to Mark .An­ & Gardens. Titled "Royal Raisin Recipes thony. Hannibal did supply raisins to his of the Ancient World," the elaborate type troops. Nero did serve raisins to his guests. faces and the play on Latin epigrams Around such facts the advertisements are (written by David Johnson) lend zest to built. The major slant is the message that the jest; the recipes are modern interpreta­ raisins are an energy food. tions of ancient-culture delicacies re­ The first advertisement in the series, run­ searched and developed by the JWT-SF ning in September issues of Good House­ home economics department under the keeping, McCall's, Better Homes & supervision of Kay Murphy O'Flynn. Gardens, Sports Illustrated and True, shows JWTers may also write for a free copy. Mark Anthony being prepared for battle There is a trade advertising schedule while Cleopatra leans against him and asks, to let bakers, grocers and institutional It's: recorded historical fact: When Hannibal crossed the Alps in 218 B.C., he sttpplied his troops with conspact, high-energy raisins, <( And "More Raisins, Tony?" managers know about this history-making look what happened: The whole bttnch mtinchcd their svay right up Another innovation demonstrating that campaign which means profits in raisins. to the gates oi RonEe. Unilever-owned or Unilever- four countries, of which Sweden, the lar­ issue of Eye, read by both boys and girls, associated companies which have recently gest, has the third highest standard of asked JWT to handle several of their prod­ living in the world, after the U.S.A. and ucts in Denmark, Norway and Sweden. Canada. The assignments started with Rinso and JWT-Copenhagen is ready to serve Lux Liquid in Denmark on January first international clients—and local ones, too, UDDINIUS this year, continued with Lux Toilet Soap —anywhere in Scandinavia. This service and Handy in Norway on July first. The operates from Copenhagen, since Oslo and QUO LIPIUS JWT-Lever list will continue to grow with Stockholm are only an hour's flying dis­ SMACKENIUS GOODIUM Lux Liquid and Lux Toilet Soap in Sweden tance away. next January first and with Lux Toilet In charge of the Scandinavian opera­ MARK ANTONY'S HONEY'S PUDDING Soap in Denmark and Coral and Pepso­ tions is Sven Parrild who has worked in dent in Norway on the same date. the U.S.A. and Sweden as well as in his Many times, for the sake of variety, Cleopatra fed Mark And two of the Vinolia (Sweden) hair- native Denmark. He says that part of the Antony his raisins in the form of this creamy pudding. This marvelous dessert was actually referred to by the products, Harmony and Success, which al­ challenge and the interest of the job is royal Egyptian cooks as: "Tony's Honey's Pudding". ready are being handled by JWT-Frankfurt, that Scandinavia is by no means as totally 1 tablespoon melted butter will be transferred to JWT-Copenhagen in homogeneous as outsiders believe. (Nor Vi cup honey January too. is it likely to become more united if the V2 cup milk These assignments reflect two things: Swedes keep up their unfortunate habit of V2 cup crumbled dry bread the continued growth of JWT-Copenhagen beating the Danes at football.) 1 teaspoon baking powder Vi teaspoon cinnamon and Scandinavia's emergence as an impor­ This means, of course, that the finished 1 cup California seedless raisins tant world market. V2 cup chopped nuts The words "started with Rinso" echo Toss together all ingredients. Turn into buttered 1-quart others in The One World of Sam Meek, baking dish. Place in pan with 1 inch hot water. Bake which recalls Thompson's early days in in moderate oven (350 degrees F.) 35 minutes. Serve Scandinavia. "It was a happy day," says Sven warm or cold. Top as desired with whipped cream or the book about the man in charge of JWT Parrild ice cream. Makes 4 to 6 servings. international operations from 1931 to 1961, "when JWT-London was appointed by Above is a recipe from the booklet "Royal Raisin Unilever, the world's largest advertiser. Recipes of the Ancient World." The appropriate advertisement from the series appears opposite each The first assignment Sam secured was recipe. Rinso in Sweden." advertisement must be specially tailor- Thompson's association with Scandina­ made for each country. And advertisers fits right in with one of the most popular via does indeed go back to the 1930's, will, in the first place, call upon JWT- trends in America today. The coupon copy when there were JWT offices in Stockholm Copenhagen to create individual cam­ reads: "Please send me one significant and Copenhagen. World War II caused a paigns for each country in Scandinavia. poster about sweet, neat, juicy, jolly little total rupture, repaired only last year when There is a small but effective creative raisins." The cost of the self-liquidating JWT joined forces with the leading Copen­ group in JWT-Copenhagen. However, item is fifty cents and JWTers may also hagen agency Ulrich and Parrild, now because of Thompson's international pool purchase posters at this price. JWT-Copenhagen. Already in Scandinavia of talent, JWT-Copenhagen will cheerfully The consumer program continues all at that time were Ted Bates; Foote, Cone call for the services of creative groups in year in the adult magazines named for and Belding; Interpublic; Young and Rubi­ other JWT offices whenever this will suit September and thereafter on a staggered cam; Norman, Craig and Kummel and client's needs best. Already creative talents basis, alternating a total of five advertise­ several other American—or British-based from London, Frankfurt and Chicago have ments in the series. agencies. weighed in on the Sunlight accounts, in the The five humorous, historic adaptations Most of these international agencies best Thompson tradition. have also been made into a scroll for a have come to Scandinavia in the last five "Sunlight, Sunlight. Lilleborg. Vinolia." mailing piece which goes to growers, years, prompted by the mounting need to Perhaps it is poetry after all. In JWT- grocers, bakers and disc jockeys proclaim- service their international clients in a mar- Copenhagen certainly. J. WALTER THOMPSON COMPANY New York News

NEWS October 4, 1967 FOR STAFF MEMBERS ONLY

Bernice Fitz-Gibbon: Nobody, but nobody should underestimate the power of a woman "I only hired Phi Beta Kappas as my ran a full length newspaper ad in which Like most people who have achieved cub copywriters, because, well. Phi Beta the illustration was a large pile of horse greatness in their chosen field, Fitz showed Kappas are tidy." manure (in the shape of a Christmas tree) she has a sense of humor. Nowhere was With that provocative statement, de­ topped by a rooster. The headline read: this human quality more evident than livered over the meatloaf, a group of "No Bossy, but no bossy has finer manure when she described the genesis of her JWTers had their first encounter with no­ than Gimbels." famous slogan, for Gimbels. Fitz was taking body but nobody but Bernice Fitz-Gibbon. The next day, Gimbels received many a long overdue vacation from the shop (she Last week, Fitz (as she is known in the angry phone calls protesting the ad. Some was going home to her farm in Wisconsin trade) was invited by the Seibert creative people threatened to cancel their charge to "recharge the battery"). Unfortunately, group—through Jim Osborne—to give an service with Gimbels. However, there were this was during the heated price war be­ informal talk on the do's and dont's of many more calls in praise than in damna­ tween Macy's and Gimbels. Fred Gimbel advertising. tion of her provocative ad. As a matter of wouldn't let her leave until she had created Miss Fitz-Gibbon, as you probably fact, six hours after Gimbels opened its for Gimbels a slogan as famous as the one know, is the country girl from a dairy stores, they were sold out of horse manure. she had created for Macy's: "It's smart to And there was a backlog of orders that be thrifty." took three weeks to fill. This famous ad, First she wrote: "No one has lower prices by the way, was selected as one of the than Gimbels." Then she changed it to One Hundred All Time Best Ads. read: "Nobody has lower prices than Miss Fitz-Gibbon believes in using the Gimbels." Because "Nobody" has more noun and the verb. She believes in specifics bite. She sent this headline to the art di­ with no abstractions in her advertising. rector. He returned in a short time with a "Too many agency copywriters try to be layout, and asked her to change the head­ clever. Or they pun. Or they wallow in line because it was too short. She rewrote meaningless abstractions," she said. it to read "Nobody, nobody, nobody has "Every time," she continued, "I look at lower prices than Gimbels." She sent this Bernice Fitz-Gibbon (I.), Bill Seibert and Joan Hol­ the paper and see a store ad that is utterly one to the art director. He returned shortly brook relax in the Early American Dining Room trite and ridiculous, I know it was written with a layout, and asked her to rewrite it prior to hot soup and zesty conversation. by an agency copywriter." She gave this because it was too long! Finally, she had example of a store advertisement. The it just right: "Nobody but nobody under­ farm in Wisconsin who came to New York headline read: "Searsucker Says Summer sells Gimbels." City and revolutionized retail advertising. So Succinctly." She phoned the store that With that story, she ended her talk. She was creative director for both Macy's day and lo and behold, the ad was han­ Her parting advice to aspiring and expiring and Gimbels, Macy's first. In 1967 she dled as a mat service by an agency. The copywriters. "Be like the Irish, create a dis­ was elected into the Copywriters Hall of Fitz-Gibbon moral: Retail writers talk to turbance." Fame. There are only seven writers who people, not to themselves. belong to that august body. To list all Fitz's accomplishments and Fitz thinks that retail is the best of all awards would fill several pages. However, To begin, there was a small luncheon training for the best of all careers, ad­ the one award she cherishes is that be­ for her, held in the Early American Room vertising. And most of the famous names stowed on her by the University of Wis­ on the eleventh floor. Attending the lunch­ in advertising, i.e., Bernbach, Mary Wells, consin. In 1957 they elected her . . . eon with Fitz were Wilson Seibert, Jim etc., all started in retail. "Man of the Year." Osborne, Ted Thompson, Jane Collins, Barbara Peabody, Joan Holbrook, Jack Mangan, Al Haman and Joan Swift. There NYO staffers take a television "study break" was an undercurrent of excitement as soup was served (the JWTers were all anticipat­ NYO account men and creative teams had ing the bon mots to be dropped on their an opportunity to participate in a unique plates by the great lady herself). They two-day production workshop—without at­ weren't disappointed. As she forked her tending a single class! "Production '69," potato with gladiatorial ease, she looked a shirt-sleeve workshop in television in- Bill Seibert in the eye and asked: "Why dutry production techniques, came to aren't there more women executives in ad­ Thompson via closed circuit television by vertising?" Conversation flowed from then arrangement with the telephone company By televising the seminar within the agency, JWT on. After lunch, it was on to Conference and Reeves Sound Studios. exposed many more staffers to the latest television Room A on the tenth floor, where Fitz The unique arrangement was both in­ production techniques than normally could have held forth to the Seibert group and their formative and practical. Only three staffers seen the workshop. It was a "first" in this type workshop "participation" for Thompson. The num­ invited guests. could officially attend the seminar held at The title of her talk was "The more ber of staffers filing in and out of Room A during the Roosevelt Hotel. Other Thompsonites the two day program speaks for its success. creative, the less screwball." However, as interested in up-to-date information on the talk progressed, many in the audience the latest videotape techniques, but unable Broadcast Equipment Corp. and Reeves thought the title should have been re­ to miss two work days to attend the semi­ Sound Studios, the two-day workshop in­ versed: the more screwball, the more crea­ nars, found an easy solution to their dilem­ cluded courses and demonstrations in: tive. Because, as Fitz recalled her past runs, ma in Conference Room A. There, at any hits and errors in the ad game, she was creativity and videotape set building, period from 9:00 A.M.-5:00 P.M., they video cameras decoration and color anything but conventional and ordinary. could observe seminar highlights dealing For instance, take the time Bernard Gimbel videotape recorders electronic editing with program and commercial production videotape video mixing told her to think up an unusual Christmas methods. Sift for them to sell and advertise. Really lighting audio mixing unusual. She did. Horse manure. That Sponsored by RCA, Ampex Corp., sound recording duplication and Christmas the gift department in Gimbels Memorex Corp., The 3M Company, Philips distribution New Arrivals Art Galleri

• 10th floor First Gallery, Oct 4 /•» Sheila Ryan Lahey Melvin Fallis Margaret Fleming's land and seasca watercolors are imbued with charm bv Sheila comes to Mel joins the account sensitive eye and with grace by a delicL* Thompson as a copy­ team on Chun King. palette. She uses a lively approach to h writer on the Singer *, t «• Mel journeyed from landscapes. Come judge for yourself account. This is her - * Mfc New Hampshire's • 9th floor corridor, Oct. 4-18. T first job as she is a June, 1968 graduate mountains to the big city this past June, Huffman's "fantasies" are moving to th1 of Vassar College. .An English major, Sheila upon graduation from the Amos Tuck 9th floor. These special products of th first became interested in the possibility of Graduate School of Business. Before re­ lithe and lively imagination shouldn't he an advertising career last winter, when she ceiving his MBA from Tuck, he worked missed. ^ was entering a series of magazine-writing for a year in an executive training pro­ contests. "Suddenly, I decided to write in gram at the Chemical Bank N. Y. Trust as many different styles as possible, and Company. His undergraduate days were copywriting intrigued me the most," she spent in Virginia (he's a native of Norfolk, says. Originally from upstate New York, Va.), majoring in business administration she now lives in an apartment in the West at Virginia State College. Mel finds his Village. She has a brand-new roommate— West Side bachelor apartment very con­ her husband—whom she married a short venient to the tennis courts in Central two weeks ago! He's a graduate student at Park, a definite plus since tennis is his N.Y.U. and is a lab assistant there. Sheila's favorite sport. Some sports Mel has picked main interest outside oft work ("I know up since coming north are skiing (he man­ no one will believe me because I'm on the aged to find time for a few runs at the Singer account," she says with a smile) is convienient Dartmouth slopes) and sailing sewing! X3476. (which he has just added to his repertoire after local boating). At Thompson, he also functions as the vice chairman of the Rod­ ney Street group, part of JWTs Program Brother. Mel was named administrator of Richard Margulis the Professional Perspectives Committee in Dick came to Thomp- charge of finding outside speakers for the son to write Ford 1968-69 JWT Forum Program (JWT News copy. While job in­ will have a more detailed account of the terviewing, he held a Forum at a later date). "In general," Mel part-time job teaching computer program­ states, "I enjoy working for all sorts of ming. Dick attended Cornell University community groups — centers, Boy Scouts, where he majored in mathematics. How the works." X2535. does a math major end up in an advertis­ ing agency writing copy? "It's related, and One of Argonis' works, above, which may be there is no conflict, if you think about it. viewed on the 10th floor corridor gallery. I'm interested in problem solving in terms • 10th floor corridor gallery, Oct. 4-18. of communications." Stated in Dick's The world created by the richly figurative terms the syllogism goes—theory: math art of John Argonis is suffused with many as copy: advertising, maybe? Dick feels Births & Marriages moods. Sometimes intense, sometimes lyri­ the advertising medium offers the best Married: Harriet Adams, Broadcasting-Traffic, cally romantic, his works employ a muted opportunity for helping society, rather than to Joseph Gerardi; . . . Beatrice Tomaino, Per­ palette and lively sense of composition. To some "specific technology." A native of sonnel, to Walter P. Fekula. enter his world is to find a world trans­ Cleveland, Ohio, Dick now lives on the formed, a place where ordinary and often East Side in bachelor quarters. As for out­ prosaic subject matter has been made art— side interests, he says, "If someone would art of a uniquely personal sensibility. organize a JWT volleyball (or even ping pong) team, I'd play." Outside of work, he enjoys "wandering in Central Park," and occasionally working on an "esoteric com­ puter program." He can also be dragged Classified into a chess game "for fun" and likes to read and sleep a lot. X2667. MOTORCYCLE FOR SALE—1968 Honda 450- DOES YOUR KARATE NEED IMPROVING? cc elec. starter. Fullv equipped. Excellent con­ —Or don't you know karate at all, but want dition. Best offer. .Also, 1968 BSA Lightning io learn. If either is the case, staffer Ray Myers low mil. 650cc. $875. X3066. is a licensed karate teacher who teaches classes and gives private lessons. Classes meet every day, APT. WANTED—Huge 1 room apt. Immediate 7 P.M.-10 P.M. at: Columbia U., Ferris Booth occupancy not necessary. Must have full bath, (top floor, Rm. 203). Cost: Tuition $17/first kitchen with gas line and space for full refrig., month; $12 succeeding months. Private classes: range, cabinets and counter. East Side 40's to S8 hr. Contact Ray at 338 E. 100 St. (at 1st 80's. Call 697-1474 after 6 P..M. Ave.), 369-3273 or X2734. Look who's ceurrying the ball. FOR SALE—One small Kenmore washing ma­ SKI HOUSE FOR RENT—3 miles to Mad River chine. Holds four pounds wash. Call X2427 or Glen, 15 minutes to Glen Ellen, 20 minutes to Leslie Mandel at 861-5384. Sugarbush. 3-sided fireplace, large kitchen, eat­ ing bar, dining room, living room, mud room, APT. WANTED—VA-VA rooms. East Side. Un­ 4 bedrooms, 2 bathrooms. Sleeps 17. Price der $200. X2723. PAN AM'S ON THE BALL-carrying NCAA football $2400. Dec.l5-April 30. X2112. on ABC television this Fall. To promote Pan Am's APT. WANTED—East Side 20's-80's. Elevator ROOMMATE—Needed to share 3-room furnished co-sponsorship of the football games this season, building. 1 bedroom. Tops $225. Preferably apt. with one girl at 425 East 63 rd St. Your the NYO account group designed the above pamph­ Nov. 1 occupancy. Call Arleen, CI 5-0616. share: $150. Available immediately. Call Cathy let which is available at all ten Pan Am ticket Earl, X2713. MUST SACRIFICE—1 double bed with frame offices in the New York metropolitan area. Inside and headboard, 2 dressers, 1 large mirror—all FOR SALE—ACK registered Harlequin Great is the schedule of NCAA Fall Football games, sure in walnut finish. Will sell as set or separate. Dane. 4 years old. Good with children. Call to appeal to football fans of every age. Best offer. X3705 or after 6, 879-5457. 788-6096.