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M a c y ’ s Introduce - Macy's, Inc., originally Federated Department Stores, Inc., is an American holding company headquartered in Cincinnati, Ohio. It is the owner of department store chains Macy's and Bloomingdale's, which specialize in the sales of clothing, footwear, accessories, bedding, furniture, jewelry, beauty products, and housewares; and Bluemercury, a chain of luxury beauty products stores and spas. As of 2016, the company operated approximately 888 stores in the United States, Guam, and Puerto Rico Its namesake locations and related operations account for 90% of its revenue. - - Macy's was founded by Rowland Hussey Macy, who between 1843 and 1855 opened four retail dry goods stores, including the original Macy's store in downtown Haverhill, Massachusetts, established in 1851 to serve the mill industry employees of the area. They all failed, but he learned from his mistakes. Macy moved to New York City in 1858 and established a new store named "R. H. Macy & Co." on Sixth Avenue between 13th and 14th Streets, which was far north of where other dry goods stores were at the time On the company's first day of business on October 28, 1858 sales totaled US$11.08, equal to $306.79 today. From the beginning, Macy's logo has included a star, which comes from a tattoo that Macy got as a teenager when he worked on a Nantucket whaling ship, the Emily Morgan Introduce - As the business grew, Macy's expanded into neighboring buildings, opening more and more departments, and used publicity devices such as a store Santa Claus, themed exhibits, and illuminated window displays to draw in customers. It also offered a money back guarantee, although it accepted only cash into the 1950s. The store also produced its own made-to-measure clothing for both men and women, assembled in an on-site factory. - In 1875, Macy took on two partners, Robert M. Valentine (1850–1879), a nephew; and Abiel T. La Forge (1842–1878) of Wisconsin, who was the husband of a cousin. Macy died in 1877 from inflammatory kidney disease (then known as Bright's disease). La Forge died the following year, and Valentine died in 1879. Ownership of the company remained in the Macy family until 1895, when the company, now called "R. H. Macy & Co.", was acquired by Isidor Straus and his brother Nathan Straus, who had previously held a license to sell china and other goods in the Macy's store. - - https://www.fool.com/investing/2017/07/25/w Fallen hy-macys-inc-stock-is-down-34-this-year.aspx According to data from S&P Global Market Intelligence ,the stock has lost 34% as of July 25, . The stock offers value if earnings and sales stabilize, but with the changing retail landscape it seems that many of Macy's traditional advantages are disappearing. Macy's shares dropped 14% on Jan. 5, when it said comparable sales declined 2.1% on an owned plus licensed basis and dropped 2.7% on an owned basis. They reduced the earnings guidance but that made it worse - https://www.thestreet.com/story/13362006/1/here- Fallen s-why-macy-s-m-stock-is-plummeting-down-14-today .html - Even though earnings came in at 56 cents a share, beating analysts' estimates of 53 cents a share, the company's sales of $5.87 billion fell short of estimates of $6.09 billion. - The company said that foot traffic in its stores was weak due to the unseasonably warm weather, keeping shoppers away from buying sweaters or coats. - Additionally, the strong dollar negatively impacted sales. (foreign purchasers have to pay more, in their currency, for the goods) - This data is bad news for other retailers and companies such as Kohl's (KSS), Urban Outfitters (URBN), Michael Kors(KORS), and Tiffany (TIF), according to Barron's.com. Fallen - https://www.cbsnews.com/news/macys-sto ck-macys-earnings-report-kohls-earnings-ko hls-stock-down-on-sales-declines/ - Macy's (M) down 4 percent - Macy's has cut jobs and closed some stores to try to reverse falling sales. - Macy's, the nation's largest department store chain, said sales fell 2.8 percent at established stores during the second quarter, its tenth such decline in a row. - Macy's had warned investors in June that its profit margins would keep shrinking this year. 2017 Annual Report Day Change Extra - -0.07 | -0.27% Information Forward P/E - 9.8 Price/Sales - 0.3 Price/Cash Flow - 4.2 How has it affected - The sales went down - Prices went down the company - Stores were being forced to close down - Stopped selling certain products How can I help it Buy the company and fix it up - Focus on ramping up expansion plans for its off-price store format, Macy's Backstage, which it launched in the fall, the Wall Street Journal reports..