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Largest FMCG Circulation & Readership in Ireland*

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Largest FMCG Circulation & Readership in Ireland* 2013 MEDIA INFORMATION Largest FMCG circulation & readership in Ireland* ONLINE STATS Shelf Life .ie * D e c e m 13.859 Visits* b 570 348 e r 2 0 26.110 Page views 1 Likes followers 2 T N I R P E N I L N O 25% higher Member Audit Bureau of *Monthly Circulation 7,790 readership Circulations ABC Audit Period: January-December 2012 than the next FMCG title Retail readership breakdown Multiples Symbol Groups Off-Trade Forecourt Independents RGDATA Wholesale/ Cash & Carry ) Dunnes ) Centra ShelfLife is Forecourt: ShelfLife is ShelfLife is ShelfLife is ) Tesco ) Daybreak the offical ShelfLife is associated associated distributed ) Superquinn ) Spar magazine for circulated to with CSNA with the to wholesale ) Aldi ) SuperValu NOffLA forecourt (the Retail and Cash & ) Lidl ) Londis members retailers Convenience Grocery Dairy Carry outlets ) Costcutter (National throughout Stores and and Allied throughout ) Gala Off-Licence Ireland Newsagents Trades the country ) Mace Association) ) Esso Association) Association ) Day Today ) Applegreen and is (RGDATA) ) XL ) Gulf Oil circulated to and is ) Quik Pick ) Topaz all members circulated to ) Buy Lo ) Maxol all its ) Iceland ) Texaco members Monthly Monthly Circulation Readership 7,790 32,000+ Circulation Why ShelfLife Magazine? Profile ± ShelfLife is Ireland's retail/FMCG authority and is the leading trade publication in its category ShelfLife is distributed by controlled circulation to: ± ShelfLife has the highest circulation of all the retail magazines (7,790 ABC audited) and has a monthly readership of more than 32,000 ± FMCG buyers ± ShelfLife is recognised as a leading and trustworthy brand ± Members of NOffLA, CSNA and RGDATA ± Distinctive design and size makes ShelfLife magazine unique in the ± Store owners and key decision makers within the retail/FMCG marketplace sector ± ± Manufacturers & suppliers Only retail trade title that covers technology, with a dedicated RetailTECH section ± Managing directors and head buyers within the leading retail organisations ± ShelfLife is invaluable to any business working in the FMCG/Grocery market ± Business marketing managers ± Original, hard-hitting investigative news and features ensure that ± Marketing consultants ShelfLife is the most read trade publication in its sector ± Market research consultants ± ShelfLife is circulated throughout Ireland to all multiples, symbol groups, off- ± PR agencies licences, forecourts, newsagents and other independent grocery stores. The magazine is also circulated to members of CSNA (Convenience Stores & ± Advertising agencies Newsagents Association), RGDATA, NOffLA and NFRN ± Brand managers ± Website www.ShelfLife.ie is unique in the ± Information technology professionals at senior management marketplace: content is posted online and in print and board level every month, delivering greater exposure and reach ± IT resellers/distributors & manufactures ± ShelfLife is the only Irish retail trade magazine that ± Business computer users – with key input to has a monthly iPad version, which is accessible on all IT functions tablets and smartphones. Features 2013 FEBRUARY Easter Frozen Foods Beauty Products Sports Nutrition & Energy MARCH Dairy: Yogurt, Cheese, Yellow Fats, Milk & Cream RYO Tobacco Household Oral Care Craft Beers APRIL JUNE Baby/Infant Soft Drinks Care Ice Cream Crisps & Snacks Cooked & Packaged Sugar Confectionery ‘Free From’ (Gluten Meats SEPTEMBER Eating on the Free/Meat Free/Dairy Australia Wine Go/Convenience Free etc.) Hot Beverages Foods Pet Foods Irish Brands California Wine Bakery Products AUGUST Confectionery Spain & Portugal Biscuits & Cakes MAY Wine Breakfast Chile & Argentina Paper Products Wine Italian Foods JULY Retail Add-Ons Summer Alcoholic Cooking Sauces OCTOBER Beverages Back to School New Zealand Wine Tobacco Lunchbox Fillers Fuel BBQ: Summer Foods Canned Foods Soup Newspapers OTC Medicine South Africa Wine NOVEMBER Xmas Alcoholic Drinks Xmas Essentials Soft Drinks DECEMBER Best of the Year Round-Up Cigars Weight Management Food Service Electronic Cigarettes 2013 Advertising Rates COPY TRIM BLEED PRINT SIZE SIZE SIZE ONLINE Copy size (mm) TRIM SIZE (mm) Bleed SIZE (mm) Shelf Life .ie Colour Height Width Height Width Height Width Ireland’s Online Retail Authority Double Page Spread €4,950 330 x 470 340 x 480 350 x 490 Extend your reach in the Outside Back Cover €3,850 330 x 230 340 x 240 350 x 250 FMCG retail and marketing Inside Front/Inside Back Cover €3,450 330 x 230 340 x 240 350 x 250 sector with ShelfLife’s Full Page €2,900 330 x 230 340 x 240 350 x 250 website www.shelflife.ie. Fully searchable, and with ACROSS (non bleed) Half Page €1,775 150 x 210 160 x 220 * 180 x 250 * 12,000+ unique visits per UPRIGHT (non bleed) 320 x 100 330 x 110 * 350 x 130 * month, ShelfLife.ie offers the Quarter Page STRIP ACROSS €975 75 x 210 85 x 220 * 105 x 250 * magazine’s print content online — an invaluable BOX SHAPE 145 x 95 155 x 105 * 175 x 125 * resource for anyone working Wraparounds €3,500 in the retail sector. Inserts €3,000 ± Exclusive section Transparancies/Market Movers €475 sponsor (includes Company profiles €4,950 330 x 470 340 x 480 350 x 490 banner & skyscraper) €990 *Please note: Ad content for half and quarter sized ads must remain within the copy dimensions for each ad. ± Sections available to Sponsor : TRIM & BLEED SPECIAL CONSIDERATIONS • Category Profiles PAGE TRIM SIZE mm Magazine • Market Movers 340 H 240 W Binding: ) Ad design: On Application • Off-Trade Saddle ) Series Discounts: On Application • RetailTECH BLEED AD SIZE mm Stitched ) Guaranteed Position: +10% • Advisor Single Page 350 H 250 W Double Page Spread 350 H 490 W • Legal Guide • Recruitment & HR • The Coach DELIVERY PREFERENCES COPY FORMAT ADVERTISING COPY ± Banner & Skyscraper 1. Upload to our adcopy server Adobe PDF format, www.mediateam.ie/adcopy 300 dpi CMYK to package on general (login by request) exact copy dimensions rotation €500 2. CD ROM or by email to ± [email protected] MiniTile on general rotation €250 CONTACTS ± Weekly E-Zine ShelfLife’s unique AD COPY [email protected] roundup of grocery trade Editorial Fionnuala Carolan Editor (01) 294 7768 [email protected] coverage in Colette O’Connor Managing Editor (01) 294 7775 [email protected] the media, Gillian Hamill Assistant Editor (01) 294 7776 [email protected] delivered each Friday to 4,600+ ‘opt-in’ Sales Ian Mulvaney Sales Manager (01) 294 7766 [email protected] subscribers. Mark Morgan Account Manager (01) 294 7767 [email protected] Ad slot on newsletter: John McDonald Publisher (01) 294 7744 [email protected] €250 per edition Circulation Craig Kingma Circulation Manager (01) 294 7710 [email protected] ShelfLife is published by: Mediateam Ltd, South County Business Park, Leopardstown, Dublin 18 Phone (+353) 1 2947776 Fax (+353) 1 2947799 www.mediateam.ie.
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