DOCSLIB.ORG

The Impact of the Internet on Traditional

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
The Impact of the Internet on Traditional AN EMPIRICAL STUDY: The Impact of the Internet on Traditional Marketing Principles, Strategies and Practices in the Financial and Retailing Sectors Annmarie Birkett 2004 AN EMPIRICAL STUDY: THE IMPACT OF THE INTERNET ON TRADITONAL MARKETING PRINCIPLES, STRATEGIES AND PRACTICES in the Financial and Retailing Sectors BY Annmarie Birkett A Masters of Business Studies Presented to the Galway-Mayo Institute of Technology Head o f School: Mr. Larry Elwood Research Supervisors: Mr. Kevin Heffeman and Ms. Andrea Moloney Internal Examiner: Mr. James McGivem External Examiner: Mr. Gerry Grinham ‘Submitted to the Higher Education and Training Awards Council, April 2004’. TABLE OF CONTENTS List of Tables (v) List of Figures (vi) List o f Appendices (Vi) Dedication (vii) Acknowledgements (viii) Abstract (ix) Chapter 1: Introduction to Thesis 1.1 Introduction 1 1.2 Primary Objectives 2 1.3 Secondary Objectives 2 1.4 Research Plan 2 1.5 Summary of Research Findings and Conclusions 4 1.6 Summary 4 Chapter 2: The Internet 2.1 Introduction 5 2.2 Introduction to the Internet 5 2.3 Evolution of the Internet 6 2.4 Internet Technology 9 2.5 Intranets 10 2.6 Extranets 11 2.7 Internet Tools 14 2.7.1 The World Wide Web 15 2.7.2 Electronic Mail (E-mail) 20 2.7.3 ListSERV 22 2.7.4 Telnet 23 2.7.5 Usenet 23 2.7.6 File Transfer Protocol (FTP) 24 2.7.7 Gopher, Archie and Wide Area Information Server (WAIS) 24 2.8 Internet Security 26 2.9 Internet Statistics in Ireland 27 2.10 Summary 33 2.11 Conclusions 34 Chapter 3: Marketing and the Internet 3.1 Introduction 36 3.2 The Evolution of the Marketing 36 3.3 Traditional Marketing and the Internet 38 3.4 The Marketing Mix 39 3.4.1 Traditional Marketing Mix 40 3.4.2 Internet Marketing Mix 45 3.5 Marketing Strategy 59 3.5.1 Traditional Marketing Strategy 59 3.5.2 Internet Marketing Strategy 60 3.6 The Marketing Plan 63 3.6.1 Traditional Marketing Plan 63 3.6.2 Internet Marketing Plan 65 3.7 Comparison of Traditional Marketing and Internet Marketing 66 3.8 Summary 69 3.9 Conclusions 71 Chapter 4: Research Methodology 4.1 Introduction 73 4.2 Stage 1 : Problem Definition/Research Question 73 4.3 Stage 2: Research Approach 74 4.3.1 Positivism (Quantitative) 75 4.3.2 Phenomenology (Qualitative) 76 4.4 Stage 3: Research Design 79 4.5 Stage 4: Fieldwork 80 ii 4.6 Summary 83 4.7 Conclusions 84 Chapter 5 Research Findings, Conclusions and Recommendations 5.1 Introduction 85 5.2 Bank Company Profile 86 5.2.1 Progression of Website Development 91 5.2.2 Perceived Factors Encouraging & Discouraging a Website Presence 92 5.2.2.1 Perceived Factors Encouraging a Website Presence 93 5.2.2.2 Perceived Factors Discouraging a Website Presence 94 5.2.3 Actual Advantages for the Banks of a Web Presence 96 5.2.4 Marketing Techniques 98 5.2.4.1 Traditional Marketing Techniques 98 5.2.4.2 Internet Marketing Techniques 100 5.2.5 Key Differences between Traditional and Internet Marketing 101 5.2.6 Banking Summary 102 5.3 Supermarket Company Profile 104 5.3.1 Progression of Website Development 108 5.3.2 Perceived Factors Encouraging & Discouraging a Website Presence 110 5.3.2.1 Perceived Factors Encouraging a Website Presence 111 5.3.2.2 Perceived Factors Discouraging a Website Presence 112 5.3.3 Actual Advantages for the Supermarkets of a Web Presence 114 5.3.4 Marketing Techniques 115 5.3.4.1 Traditional Marketing Techniques 115 5.3.4.2 Internet Marketing Techniques 117 5.3.5 Key Differences between Traditional and Internet Marketing 118 5.3.6 Supermarket Summary 119 5.4 Summary 121 5.5 Conclusions 122 5.6 Recommendations 123 5.7 Further Research Questions 125 Bibliography Appendices LIST OF TABLES Table Description Page 2.1 Characteristics of the Internet, Intranet and Extranet 13 2.2 Top-Level Domains in the United States 16 2.3 Top-Level Location/Country Domains 16 2.4 New (2000) General Top-Level Domains 17 3.1 Comparison of Traditional Marketing & Internet Marketing 68 4.1 Comparison of Positivist and Phenomenological Paradigm 77 4.2 Strengths and Weaknesses of Positivism and Phenomenology 78 5.1 Cost versus Perceived Benefit Analysis (Banks) 94 5.2 Factors Encouraging & Discouraging a Website Presence (Banks) 96 5.3 Actual Advantages & Disadvantages of a Website Presence (Banks) 98 5.4 Traditional and Internet Marketing Techniques (Banks) 101 5.5 Cost versus Perceived Benefit Analysis (Supermarkets) 112 5.6 Factors Encouraging and Discouraging a Website Presence (Supermarkets) 113 5.7 Actual Advantages and Disadvantages of a Website Presence (Supermarkets) 115 5.8 Traditional and Internet Marketing Techniques (Supermarkets) 118 V LIST OF FIGURES Figure Description Page 2.1 The Role of Different Networks in E-Commerce 13 2.2 HTML Screenshot 18 2.3 The Web System Architecture 19 2.4 Growth in Internet Usage 28 2.5 Usage Locations 29 2.6 Frequency of Using the Internet 29 2.7 Number of Hours Spent Online 30 2.8 E-Commerce Activity 31 2.9 Online Sales 31 2.10 E-Commerce Intentions 32 3.1 Key Aspects of the 7Ps of the Internet Marketing Mix 58 LIST OF APPENDICES App. Description A Cover Letter Accompanying the Questionnaire B Questionnaire Designed for Traditional Outlets C Questionnaire Designed for Internet Outlets D Internet Advertising Terminology E Company Websites DEDICATION Bernard and Mary Birkett To two people who have been a true inspiration to me and imparted to me the virtue of hard work. For your encouragement and understanding - I am truly grateful. Thanks Mum, Thanks Dad. ACKNOWLEDGEMENTS I gratefully acknowledge the assistance and support of the following people in completing this thesis: Kevin Heffeman and Andrea Moloney, who, in their supervision of this thesis provided invaluable critical comment. Mr. Larry Elwood for affording to me the resources of his department. Daragh Henehan and the other members of the technical staff who were generous in their support. Thanks to all those who participated in the case studies for their valuable insights into the business of the banking and supermarket sectors. Furthermore, my thanks to the library staff in the Galway-Mayo Institute of Technology, University College, Galway, Limerick and Cork for their willingness to assist me in my research for information. My Mother and Father who inspired confidence and self-belief. My Brothers and family for their care and support. To Martin, for his encouragement, kindness and patience. Helen, Siobhan, Mary Teresa, Derval and Sylvia - thank you for your help. ABSTRACT The purpose of this research is to provide an insight into the impact of the Internet on traditional marketing principles, strategies and practices in the financial and retailing sectors. The growth of the Internet is explored from its modest beginnings through to the diverse opportunities that it offers today’s marketers. The evolution of marketing is also discussed in order to provide the reader with an understanding of its origins and the advancements it has made over the years. A comparison is made between traditional and Internet marketing plans, and traditional and Internet marketing strategies. The key differences between traditional and Internet marketing is then highlighted. The Internet provides numerous opportunities to the marketer and the consumer and it encourages dialogue between both, through various forms of interaction such as e-mail. The marketer has the power to build relationships and develop customer loyalty. The Internet is also one of the most cost-effective methods of marketing in today’s global marketplace. The Internet has affected many businesses. In an effort to demonstrate this, case studies are the chosen research method to identify the impact of the Internet on four different companies, two from the financial sector and two from the retailing sector. An in-depth analysis of all four companies is conducted, concentrating primarily on how the Internet has changed their business strategy, if at all. Chapter 1 Introduction to Thesis Chapter 1 - Introduction to Thesis 1.1 Introduction This study examines the impact of the Internet on traditional marketing principles, strategies and practices. The Internet is a prominent player in today’s marketing environment. It has become an increasingly popular and versatile tool for marketing. Frequently touted as a revolutionary force for businesses, the Internet is becoming a fundamental and often necessary vehicle for communications and transactions between marketers and consumers, and between businesses. The Internet is a medium that gives companies the opportunity to provide existing and potential customers with company, product and brand information (Dibb, Simkin, Pride and Ferrell, 2001). The Internet plays a pivotal role in developing marketing communications, building customer relationships, and using consumer data to build a community (Dwyer, 2001). It provides one of the most efficient and effective marketing tools a company can use to promote a brand, service, or product. According to Collin (2000) the Internet offers a variety of new ways to contact new and existing customers, setting up focus groups, supporting press enquiries, research campaigns, investigating new export markets, and getting advice or discussing topics with other professionals. Equally, companies will always use traditional forms of marketing as not all customers have access to the Internet and some people are not interested in it. In order for certain companies to thrive, they must implement both traditional and Internet marketing techniques as both of these methods target a wider audience. Chapter 1 - Introduction to Thesis 1.2 Primary Objectives The primary objectives of this thesis are as follows: • To undertake a comparative study of Traditional and Internet Marketing Principles, Strategies and Practices.
Load more

Recommended publications
  • Company Address1 County Ahascragh Post Office Ahascragh
    Company Address1 County Ahascragh Post Office Ahascragh Galway Barretts XL shop Keel, Achill Sound Mayo Bon Secours Hospital Pharmacy Galway City Brian Clarke's Daybreak Crusheen Clare Canavan's Shop Tuam Galway Centra (Cecils Foodstore) Collooney Sligo Claremorris Post Office Claremorris Mayo Clarke's Supervalu Barna Galway Clarkes Newsagents Ballina Mayo Cloonfad Post Office Cloonfad Galway Coffee Shop, GUH Galway City Cogaslann Agatha Carraroe Galway Connaugh's Express Shop Loughrea Galway Corrandulla Post Office Corrandulla Galway Costcutters Connemara Galway Coyles Supervalu Mountbellew Galway Craughwell P.O. Craughwell Galway Cuffe's Centra Belmullet Mayo Dailys Newsagents Claremorris Mayo Dohertys Costcutter & Post Office Mulranny Mayo Dunne's Supervalu Ballinasloe Galway Eurospar Loughrea Galway Feely's Pharmacy Tuam Galway Flanagans Shop Kilmaine Galway Flynn's Supervalu Turloughmore Galway Fr Griffin Road Post Office Galway City G&L Centra Galway City Galway Clinic Hospital Shop Galway City Glynns Centra Shop Carnmore Galway Grealy's Stores Oranmore Galway Grogans Concrete Cave Ballyhaunis Mayo Hamiltons Leenane Galway Headlines Corrib Shopping Centre Galway City Heneghan's Supervalu Glenamaddy Galway Holmes Centra Ballygar Galway Howley's Eurospar Dunmore Galway Hughes Supervalu Claregalway Galway Joyces Supermarket Athenry Galway Joyces Supermarket Knocknacarra Galway Joyces Supermarket Oranmore Galway Joyces Supermarket Headford Galway Joyces Supermarket Fr. Griffin Road Galway City Kavanagh's Supervalu Donegal Town Donegal
    [Show full text]
  • Supervalu: How a Brave Local Brand Defied the Forces of Globalisation
    SuperValu: How a brave local brand defied the forces of globalisation DDFH&B COMPANY PROFILE AGENCY The DDFH&B Group consists of DDFH&B Advertising, Goosebump, The Reputations Agency, RMG and Mindshare Media – making it one of the largest Irish companies in creative advertising, media buying and customer relationship/digital marketing. Together, they provide channel-neutral, integrated marketing communications campaigns that deliver real, measurable results. They achieve this level of integration by working in a number of small, multi-disciplined teams, calling it ‘fun sizing’. They continue to be one of the most successful agencies in Ireland, working with clients such as Kerry Foods, SuperValu, The National Lottery, eir, Littlewoods, Lucozade and Molson Coors. CLIENT AWARD LONG TERM EFFECTIVENESS Sponsored by GOLD 1 SuperValu: How a brave local brand defied the forces of globalisation DDFH&B INTRODUCTION & BACKGROUND This is a story about long term effectiveness. It is a story about how a brave local retailer with daring ambition wrestled back leadership from Tesco and defied the forces of globalisation. SuperValu was founded in 1979 with a base of just 16 stores, mainly in Munster. While they had grown to 182 stores by 2004, and acquired Superquinn (another Irish retailer) in 2011, they were a retailer with two speeds, an urban speed and a rural speed. The urban speed was still reeling from the Superquinn takeover, when stores were rebranded to SuperValu in 2014. Superquinn had a more premium brand perception, much closer to the Waitrose proposition in the UK. Consumers were in a state of chassis as they felt they were paying convenience store prices in large supermarkets and were unfamiliar with the brand and mistrustful of its quality.
    [Show full text]
  • Review of the Economic Impact of the Retail Cap
    REVIEW OF THE ECONOMIC IMPACT OF THE RETAIL CAP Report prepared for the Departments of Enterprise, Jobs and Innovation and Environment, Community and Local Government APRIL 2011 Review of the Economic Impact of the Retail Cap Executive Summary i 1. Introduction 1 1.1 Objectives of the study 1 1.2 Structure of the report 2 2. Background 3 2.1 Policy and legislative framework for retail planning 3 2.2 Overview of the current retail caps 4 3. Overview of recent retail sector developments 6 3.1 Economy wide developments 6 3.2 Retail developments 8 3.3 Structure of the retail market 15 4. Factors driving costs and competition in retail 35 4.1 Impact of the retail caps on costs 35 4.2 Impact of the retail caps on competition 38 4.3 Other factors that impact competition/prices 41 4.4 Impact of the retail cap on suppliers 42 5. Conclusions and recommendations 44 APPENDIX: Terms of Reference 48 Review of the Economic Impact of the Retail Cap Executive Summary One of the conditions of the EU-IMF Programme for Financial Support for Ireland is that ‘the government will conduct a study on the economic impact of eliminating the cap on the size of retail premises with a view to enhancing competition and lowering prices for consumers and discuss implementation of its policy implications with the Commission services’. This process must be concluded by the end of Q3 2011. Forfás was requested to undertake the study and worked closely with a steering group comprising officials from the Departments of Enterprise and Environment.
    [Show full text]
  • The Abuse of Supermarket Buyers
    The Abuse of Supermarket Buyer Power in the EU Food Retail Sector Preliminary Survey of Evidence Myriam Vander Stichele, SOMO & Bob Young, Europe Economics On behalf of: AAI- Agribusiness Accountability Initiative Amsterdam, March 2009 Colophon The Abuse of Supermarket Buyer Power in the EU Food Retail Sector Preliminary Survey of Evidence Myriam Vander Stichele (SOMO) & Bob Young (Europe Economics) March 2009 Funding: This publication is made possible with funding from The Dutch Ministry of Foreign Affairs via SOMO and DGOS (Belgian Directorate General for Development Cooperation) via Vredeseilanden (VECO). Published by: AAI - Agribusiness Action Initiatives, formerly called Agribusiness Accountability Initiative The authors can be contacted at: SOMO Sarphatistraat 30 1018 GL Amsterdam The Netherlands Tel: + 31 (20) 6391291 Fax: + 31 (20) 6391321 E-mail: [email protected] Website: www.somo.nl This document is licensed under the Creative Commons Attribution-NonCommercial-NoDerivateWorks 2.5 License. The Abuse of Supermarket Buyer Power in the EU Food Retail Sector 2 Contents Contents ..........................................................................................................................3 Summary .........................................................................................................................4 Introduction.....................................................................................................................6 1. Abusive buyer power problems are being discussed in many fora while a comprehensive
    [Show full text]
  • Multiple and Symbol Operators: the Battle for Market Leadership in the Irish Grocery Market
    Technological University Dublin ARROW@TU Dublin Case Studies School of Retail and Services Management 2002-01-01 Multiple and Symbol Operators: the Battle for Market Leadership in the Irish Grocery Market Edmund O'Callaghan Technological University Dublin, [email protected] Mary Wilcox Technological University Dublin, [email protected] Follow this and additional works at: https://arrow.tudublin.ie/buschrsmcas Part of the Business Commons Recommended Citation O'Callaghan, E., Wilcox, M.:Multiple and Symbol Operators: The battle for Market Leadership in the Irish Grocery Market. Case Study. Irish Marketing Review VOL.14, No.2 This Article is brought to you for free and open access by the School of Retail and Services Management at ARROW@TU Dublin. It has been accepted for inclusion in Case Studies by an authorized administrator of ARROW@TU Dublin. For more information, please contact [email protected], [email protected]. This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License Dublin Institute of Technology ARROW@DIT Articles School of Retail and Services Management 1-1-2002 Multiple and Symbol Operators: The battle for Market Leadership in the Irish Grocery Market Edmund O'Callaghan Dublin Institute of Technology, [email protected] Mary Wilcox Dublin Institute of Technology, [email protected] This Other is brought to you for free and open access by the School of Retail and Services Management at ARROW@DIT. It has been accepted for inclusion in Articles by an authorized administrator of ARROW@DIT. For more information, please contact [email protected].
    [Show full text]
  • Campylobacter Risk the Threat of Campylobacter Infection Has Recently Been Highlighted by a Number of Research Studies
    FOOD Campylobacter risk The threat of Campylobacter infection has recently been highlighted by a number of research studies. We review the findings and examine precautionary measures that can be taken by consumers and retailers Campylobacter is a naturally occurring Food Safety Authority (EFSA). A broiler established best practice. Seven hundred bacterium found in the intestinal tract of is a chicken that has been raised for its and eighty five samples, each consisting wild and domesticated birds and meat. The results of the study were of one swab from the exterior of the mammals. Campylobacter is the most published in March 2010 and showed chicken packaging and one swab from common cause of bacterial that there is a high level of the cabinet displaying that package, were gastroenteritis in Ireland and Europe. Campylobacter contamination in poultry taken by environmental health officers There were some 1,758 cases of carcasses in slaughter plants throughout (EHOs) from retail establishments in infections reported in Ireland in 2008 Europe (the EU prevalence was 75.8%), Ireland between September and and provisional data for 2009 shows with 98% of carcasses in Irish plants December 2008. that 1,823 cases were reported. having some level of contamination. The Almost two thirds of the packaging Human Campylobacter infections study took place from January to sampled by the FSAI was conventional cause intestinal inflammation leading to December 2008 and involved 10,132 (i.e. the plastic covering wrapped around acute gastroenteritis with diarrhoea and broiler batches sampled from 561 the tray and sealed underneath), while sometimes vomiting. The infection can slaughterhouses in 26 EU states, as well one third was leak-proof (i.e.
    [Show full text]
  • Company Address1 Ahascragh Post Office Ahascragh Barretts XL Shop
    Company Address1 Ahascragh Post Office Ahascragh Barretts XL shop Keel, Achill Sound Bon Secours Hospital Pharmacy Brian Clarke's Daybreak Crusheen Canavan's Shop Tuam Centra (Cecils Foodstore) Collooney Claremorris Post Office Claremorris Clarke's Supervalu Barna Clarkes Newsagents Ballina Cloonfad Post Office Cloonfad Coffee Shop, GUH Cogaslann Agatha Carraroe Connaugh's Express Shop Loughrea Corrandulla Post Office Corrandulla Costcutters Connemara Coyles Supervalu MountBellew Craughwell P.O. Craughwell Cuffe's Centra Belmullet Cunningham’s Londis Ballyhaunis Dailys Newsagents Claremorris Dohertys Costcutter & Post Office Mulranny Dunne's Supervalu Ballinasloe Eurospar Loughrea Feely's Pharmacy Tuam Flanagans Shop Kilmaine Flynn's Supervalu Turloughmore Fr Griffin Road Post Office G&L Centra Galway Clinic Hospital Shop Glynns Centra Shop Carnmore Grealy's Stores Oranmore Grogans Concrete Cave Ballyhaunis Hamiltons Leenane Headlines CorriB Shopping Centre Heneghan's Supervalu Glenamaddy Holmes Centra Ballygar Howley's Eurospar Dunmore Hughes Supervalu Claregalway Joyces Supermarket Athenry Joyces Supermarket Knocknacarra Joyces Supermarket Oranmore Joyces Supermarket Headford Joyces Supermarket Fr. Griffin Road Kavanagh's Supervalu Donegal Town Kavanagh's Supervalu Buncrana Kavanagh's Supervalu Ballybofey Kavanagh's Supervalu Dunlough Kavanagh's Supervalu Clifden Kavanagh's Supervalu CastleBar Kavanagh's Supervalu Claremorris Kavanagh's Supervalu Kiltimagh Kavanagh's Supervalu Westport Kelly's Post Office ClarinBridge Kinvara Post Office
    [Show full text]
  • Irish Foodservice Market Directory
    Irish Foodservice Market Directory NOVEMBER 2014 Growing the success of Irish food & horticulture www.bordbia.ie TABLE OF CONTENTS Page No. IRISH FOODSERVICE MARKET DIRECTORY 5 Introduction 5 How to use the Directory 5 Methodology 6 TOP 10 PRODUCER TIPS FOR BUILDING A SUCCESSFUL FOODSERVICE BUSINESS 7 FOODSERVICE MAP 9 COMMERCIAL CHANNELS 11 QUICK SERVICE RESTAURANTS (QSR) 13 AIL Group 14 Domino’s Pizza 18 McDonald’s 21 Subway 24 Supermac’s 26 FORECOURT CONVENIENCE 29 Applegreen 30 Topaz 32 FULL SERVICE RESTAURANTS (FSR) 35 Avoca Handweavers 36 Brambles 39 Eddie Rocket’s 42 Entertainment Enterprise Group 45 Itsa 49 Porterhouse Brewing Company 53 Wagamama 55 COFFEE SHOPS 59 BB’s Coffee and Muffins 60 Butlers Chocolate Café 62 Esquires Coffee House 64 Insomnia 66 MBCC Foods (Ireland) Ltd. T/A Costa Coffee *NEW 68 Quigleys Café, Bakery, Deli 70 streat Cafes (The) 72 HOTELS 75 Carlson Rezidor Hotel Group 76 Choice Hotels Ireland 80 Dalata Management Services 82 The Doyle Collection 87 Limerick Strand Hotel 89 Moran & Bewley’s Hotels 92 PREM Group 95 Talbot Hotel Group *NEW 98 Tifco Hotel Group 100 1 LEISURE/EVENTS 103 Dobbins Outdoor 104 Feast 106 Fitzers Catering Ltd 108 JC Catering 111 Masterchefs Hospitality 113 Prestige Catering Ltd 115 The Right Catering Company 117 With Taste 119 TRAVEL 123 Aer Lingus Catering 124 EFG Catering 128 Gate Gourmet Ireland 131 HMS Host Ireland Ltd 133 Irish Ferries 135 Rail Gourmet 138 Retail inMotion 140 SSP Ireland 142 INSTITUTIONAL (COST) CHANNELS 145 BUSINESS & INDUSTRY (B&I) 147 ARAMARK Ireland 148 Baxter Storey 151 Carroll Foodservices Limited 153 Compass Group Ireland 155 Corporate Catering Services Limited 157 Gather & Gather *NEW 160 KSG 162 Mount Charles Group *NEW 164 Premier Dining 167 Q Café Co.
    [Show full text]
  • You Won't Pay More for Products That Matter Most To
    You on’t You on’t pay more pay more You Won’t Pay More for Products That Matter Most to You for products that The ‘You Won’t Pay More For Products That Matter Most To You’ are the products from the total Tesco product range that Tesco consider for products that matter most to you matter most to our customers, based on volume and frequency of purchase in Tesco and market information from independent sources. matter most to you Subject to availability and change. See full terms and conditions for details on www.tesco.ie/youwontpaymore Tesco Description Size Legend Aldi Description Size Legend Lidl Description Size Legend Dunnes Description Size Legend SuperValu Description Size Legend Tesco Butter 454g Kilkeely Gold Pure Irish Creamery Butter 454g Dairy Manor Irish Creamery Butter 454g My Family Favourites Butter 454g Supervalu Butter 454g Tesco Butter Me Up 500g Supervalu Oh So Buttery 500g Tesco Irish Creamery Butter 227g Kilkeely Gold Pure Irish Creamery Butter 227g Dairy Manor Irish Butter 227g My Family Favourites Irish Creamery Butter 227g Supervalu Irish Creamery Butter 227g Tesco Gold Spread 500g Tesco Light Gold Spread 500g F Kilkeely Gold Light Spread 500g Dairy Manor Light Spread 500g SuperValu Gold Spread Light 500g Connacht Gold Low Fat Butter 454g Connacht Gold Low Fat Butter 454g Connacht Gold Low Fat Butter 454g Connacht Gold Soft Butter 454g F Dairygold 227g Dairygold 227g Dairygold 227g Kerrygold Butter 454g Kerrygold Butter 454g Kerrygold Butter 454g Kerrygold Butter 454g Kerrygold Butter 227g Kerrygold Butter 227g Kerrygold
    [Show full text]
  • Merchants Quay Shopping Centre
    FOR SALE BY PRIVATE TREATY – TENANTS NOT AFFECTED MEST. 1989 MERCHANTS QUAY SHOPPING CENTRE 1-5 ST PATRICK’S ST. CORK www.MQSCCORK.com CORK CONTENTS 02 Welcome to Merchants Quay 06 At a Glance 08 Location 10 Getting Around 12 Amenities 16 Current Opportunity 20 Planning / Future Development 22 Investment Market 24 Floor Plans 36 Contacts Welcome to Merchants Quay CORK’S MOST Shopping Centre, RENOWNED RETAIL DESTINATION. 2 3 CBRE and Savills jointly present Merchants Quay Shopping Centre for Sale by Private Treaty. Merchants Quay offers investors an excellent opportunity to acquire an established Shopping Centre in the heart of Cork City, the economic centre of the south west region. Merchants Quay provides an excellent opportunity to secure a key retail asset located on Cork’s principal retailing street. The Shopping Centre extends to 4,040 sq m (43,488 sq ft) in total and benefits from four market leading anchor tenants which include Marks & Spencer, Dunnes Stores, Debenhams and SuperValu, although not part of the sale these key anchors significantly contribute to the annual footfall which is in excess of 8.2 million visitors per year. The scheme has full planning permission to reconfigure and enhance the internal layout allowing for the provision of a number of larger and more modern retail units. The proposed redevelopment plans are designed to create a new retail focal point at the northern end of St. Patrick’s Street. 4 5 A T A GLAN C E FOOTFALL IN EXCESS OF 43,488 sq ft 8.2 million OF RETAIL SPACE PER YEAR OVER TWO 29 INTERNAL units FLOORS SHOPPERS SHOP THERE MORE THAN 36% ONCE A WEEK ADJOINING 4 ANCHOR STORES 500,000 CORK COUNTY’S POPULATION Cork 10 min WALK TO CORK TRAIN STATION APPROX.
    [Show full text]
  • National Economic Context
    3.0 INTRODUCTION In setting out this strategy it is important to assess the economic context at a national and regional level as current and projected economic growth can have a profound effect on factors such as expenditure change and thus on the nature and quantum of retail development that occurs. Indeed, the exceptional economic performance of the ‘Celtic Tiger’ coupled with continued immigration and falling unemployment rates has resulted in a broadening of the nation’s retail offer. As can be expected, this rapid expansion in the country’s retail market has been associated with the emergence of a number of distinct trends in retailing. One of the purposes of this chapter is to examine the principle retail trends which are likely to have an impact on the development of the retail sector in Longford. 3.1 ECONOMIC PERFORMANCE TO DATE Ireland has one of the world’s most globalised economies, with extensive external trade and investment links. It is also one of the world’s most dynamic, with annual growth rates well in excess of averages for the developed world. Ireland’s period of unprecedented economic growth began in the early 1990’s. Between 1990 and 1995 the economy grew at an annual average growth rate of 4.8% and, between 1995 and 2000, it averaged 9.5%. Growth rates have since been maintained in the 4-5% range, a level almost five times higher than the old EU15 average.1 The legacy of this ‘Celtic Tiger’ economy is substantial, in particular regarding the country’s transition from one of Europe’s poorest economies to one of its
    [Show full text]
  • Exploring the Relationship Between Customer Loyalty and Electronic Loyalty Schemes: an Organisational Perspective
    Technological University Dublin ARROW@TU Dublin Conference proceedings School of Retail and Services Management 2005-01-01 Exploring the Relationship Between Customer Loyalty and Electronic Loyalty Schemes: an Organisational Perspective Edmund O'Callaghan Technological University Dublin, [email protected] Joan Keegan Technological University Dublin, [email protected] Follow this and additional works at: https://arrow.tudublin.ie/buschrsmcon Part of the Sales and Merchandising Commons Recommended Citation O’Callaghan, E., Keegan, J.: Exploring the relationship between customer loyalty and Electronic loyalty schemes: An organisational perspective. AMA Conference Proceedings, Dublin, July, 2005. This Conference Paper is brought to you for free and open access by the School of Retail and Services Management at ARROW@TU Dublin. It has been accepted for inclusion in Conference proceedings by an authorized administrator of ARROW@TU Dublin. For more information, please contact [email protected], [email protected]. This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License Dublin Institute of Technology ARROW@DIT Articles School of Retail and Services Management 1-1-2005 Exploring the relationship between Customer Loyalty and Electronic Loyalty Schemes: An organisational perspective Edmund O'Callaghan Dublin Institute of Technology, [email protected] Joan Keegan Dublin Institute of Technology, [email protected] This Conference Paper is brought to you for free and open access by the School of Retail and Services Management at ARROW@DIT. It has been accepted for inclusion in Articles by an authorized administrator of ARROW@DIT. For more information, please contact [email protected]. Exploring the relationship between Customer Loyalty and Electronic Loyalty Schemes: An organisational perspective Edmund O’ CALLAGHAN, School of Retail & Services Management, Faculty of Business, Dublin Institute of Technology, Aungier St.
    [Show full text]