CHELSEA FOUNDATION REVIEW 2011/12 SEASON UNDATIO CONTENTS 04 Bruce Buck
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FO N CHELSEA FOUNDATION REVIEW 2011/12 SEASON UNDATIO CONTENTS 04 Bruce Buck A successful second year for the Foundation 06 Sport development Soccer schools and training initiatives 12 Anti-discrimination Asian Star continues to break down barriers 16 Community development Supporting initiatives throughout London 22 Social inclusion Raising awareness within our communities 24 Education Learning programmes for all ages 30 Supporting the Armed Forces Helping current and former service personnel 32 Chelsea Ladies Good work on and off the pitch 36 Health Improving wellbeing for a healthier life 40 Disability Providing opportunities in numerous sports 44 International Successful launch for new department 50 Environment Reducing the club’s carbon footprint 52 Right To Play Strengthening the relationship with our global charity partner 56 Past Players’ Trust Showing support for our stars of yesteryear FOREWORD • BRUCE BUCK FOREWORD • BRUCE BUCK BUILDING ON SOLID FOUNDATIONS The charity continued its excellent work within communities at home and overseas throughout the 2011/12 season Welcome to the latest Chelsea’s pre-season tours successful Premier League 4 Sport annual review of the Chelsea now place CSR and community initiative. Meanwhile, in London Foundation. Our second year has development at the heart of the and Surrey, thousands of pupils are been one of consolidation, building club’s ethos. This is perfectly summed benefitting from English, Maths and IT on what we have and developing new up in the Here to Play, Here to Stay courses delivered by the Foundation and innovative ways of working. initiative. for reluctant learners who are thriving Our domestic work has built on It’s not enough to simply turn up, outside of more traditional education the experience developed over the play a game and leave. Alongside the environments. last decade by bringing a range of Foundation, the club has developed Away from the core community health, education, social inclusion new facilities and community work the Chelsea Foundation and, of course, coaching initiatives to programmes through our Blue Pitches undertakes on a daily basis, the Past hundreds of thousands of people of campaign. Players’ Trust and the Chelsea Ladies all ages. Blue Pitches were created in team are also subsidiaries of the The one thing in common in each Thailand, Hong Kong and Malaysia as Foundation. of the areas we work in is the use part of the 2011 tour and Foundation The commitment of both the club of sport and above all football as a coaches helped train and inspire a and the Foundation to celebrate our vehicle to engage and inspire. The new generation of local coaches to history through the Past Players’ Trust power of the game to reach out to deliver community programmes in has always been of vital importance. individuals and benefit communities each of the areas the tour visited. As we move forward we must always cannot be underestimated. Since then, there have been further remember the players and staff who Our international work has been Blue Pitches created throughout have contributed so much to this a cause for celebration with projects South-East Asia and plans for many club’s heritage, and to be able to throughout the world engaging more to help bring the value of the provide help and care for members of people through a love of the sport. Foundation to help more young the Chelsea family is a real honour. Foundation coaches have visited the people experience the benefits that The Ladies team were proud to take Far East, Asia, Africa, the US and sport can deliver. their place as one of the eight teams Russia to name just a few of the Back home, Chelsea is helping in the newly formed FA Women’s regions and countries we have inspire children in Essex to take Super League, firmly placing them worked in. up new sports through the hugely among the elite of the female game. The FA’s vision is to create a stand- alone summer league with new fans and a family friendly atmosphere and it is something we are fully supportive of. Finally, another landmark of the season was helping raise awareness of our global charity partner Right To Play by featuring their logo on our Champions League shirts, all the way to lifting the trophy in Munich. Chelsea Foundation coaches at work during our Here to Play, Here to Stay tour of Asia 04 CHELSEA FOUNDATION REVIEW 2011/12 SEASON CHELSEA FOUNDATION REVIEW 2011/12 SEASON 05 SPORT DEVELOPMENT SPORT DEVELOPMENT Sport development is a big part of the Chelsea Foundation’s ongoing work and during the 2011/12 campaign we worked SOCCER SCHOOLS TEAM COACHING in schools, leisure More than 10,000 children The Chelsea Foundation centres and nurseries took part in our successful provided team coaching providing coaching, Soccer School programmes during the sessions to local clubs with one of our advanced training 2011/12 season. FA-qualified coaches attending weekly and Soccer Schools. The Chelsea Foundation ran Soccer training sessions. This allowed us to Schools, Mini Kickers, Advanced work alongside the team’s manager Soccer Schools and Goalkeeping and help develop the quality of the Camps during all school holidays and club’s players, while ensuring the on- the range of programmes available going coach education of local teams meant we were able to cater for in Chelsea’s footballing ethos. young footballers of all abilities. The fun-based Soccer Schools were PPA COVER aimed at the novice footballer, while the Mini-Kicker course provided a The Chelsea Foundation’s PPA footballing foundation for aspiring Cover programme continued footballers from the age of four. The to go from strength to strength with Goalkeeping Camps were provided more than 300,000 participants taking for aspiring shot-stoppers looking for part in the sessions across all the a more specific training programme regions we work in. while Advanced Soccer Schools were This programme allowed us to work available for children who already play in a variety of sports, including tag football on a regular basis. rugby, hockey, athletics, field games, basketball and netball. Expertise in ADVANCED TRAINING each area was provided by qualified coaches and all sessions were The Chelsea Foundation ran delivered in accordance with Key both Invitational Centres and Stage One and Two, in line with the Elite Training Centres for players national curriculum. We also covered looking to advance their football skills multi-skills delivery for the younger further than the Soccer School stage. year groups. Designed for both boys and girls aged eight to 16, these centres NURSERY PROGRAMME offered extra training sessions to players currently playing for their The Chelsea Foundation worked own football clubs. The programmes in nursery schools with the aim allowed participants to continue of providing the youngest children playing for their own teams and with opportunities to develop while enjoy additional sessions with our FA- having fun. The main objective of qualified coaches. these sessions was enjoyment and Sessions consistently pushed a using sport to provide children with player’s knowledge and understanding basic movement and co-ordination of the game and matches took place skills as part of their development. three times a season against strong Since its inauguration, this local teams, ensuring participants’ programme has grown considerably development was visible in game as nurseries understood the need for situations. activities that stimulate children. As of the 2011/12 season, 14 nurseries took Chelsea Soccer Schools cater part in the initiative in Surrey, working for children of all ages with 280 participants each week. 06 CHELSEA FOUNDATION REVIEW 2011/12 SEASON CHELSEA FOUNDATION REVIEW 2011/12 SEASON 07 SPORT DEVELOPMENT SPORT DEVELOPMENT “There are countless opportunities to engage with people once you have the hook, which is sport. The values you learn through playing sport are very important, such as respect for yourself and for your Club ambassador Graeme Le Saux opponent. With over 700 participants (centre) joins other sporting stars to celebrate the success of Premier League 4 Sport taking part with the Chelsea Foundation coaches alone, it shows how successful Former Chelsea player and club Sport Trust, the programme initially this initiative has been across the country. PREMIER ambassador Graeme Le Saux received a £3.8 million investment but Hopefully now we can keep them DID YOU joined Chief Executive of the Premier due to the scheme’s success, a further KNOW? LEAGUE 4 League Richard Scudamore, Olympic £2 million in funding was provided. engaged in sport and keep them active sprint gold medallist Darren Campbell The extra money saw four new sports Premier League 4 Sport was SPORT IS and badminton silver medallist Gail introduced to the initiative: handball, and healthy into adulthood” introduced in September 2009 Emms to celebrate the success of netball, basketball and hockey. with the aim of engaging 25,000 A HUGE Premier League 4 Sport in January “Adding another four sports to GRAEME LE SAUX young people in Olympic sports on a regular basis in the lead up 2012. the programme proves that what to the 2012 Olympic Games. The SUCCESS The pioneering sports participation we introduced two years ago has and provided excellent coaching.” “It’s been a fantastic initiative,” programme saw Chelsea Foundation programme, initiated by the Premier worked,” said Scudamore. “Now we In Essex, the Chelsea Foundation said Premier League 4 Sport project coaches offering sessions in table League and implemented by the want to build on that success. saw over 700 participants, aged manager and Chelsea Foundation tennis, judo, badminton and Chelsea Foundation and other top- “Chelsea were one of the very early between 11 and 19, take part in coach Zak Wooster.