FO N CHELSEA FOUNDATION REVIEW 2011/12 UNDATIO CONTENTS 04 Bruce Buck

A successful second year for the Foundation

06 Sport development Soccer schools and training initiatives

12 Anti-discrimination Asian Star continues to break down barriers

16 Community development Supporting initiatives throughout London

22 Social inclusion Raising awareness within our communities

24 Education Learning programmes for all ages

30 Supporting the Armed Forces Helping current and former service personnel

32 Chelsea Ladies Good work on and off the pitch

36 Health Improving wellbeing for a healthier life

40 Disability Providing opportunities in numerous sports

44 International Successful launch for new department

50 Environment Reducing the club’s carbon footprint

52 Right To Play Strengthening the relationship with our global charity partner

56 Past Players’ Trust Showing support for our stars of yesteryear FOREWORD • BRUCE BUCK FOREWORD • BRUCE BUCK

Building on solid foundations

The charity continued its excellent work within communities at home and overseas throughout the 2011/12 season

Welcome to the latest Chelsea’s pre-season tours successful 4 Sport annual review of the Chelsea now place CSR and community initiative. Meanwhile, in London Foundation. Our second year has development at the heart of the and Surrey, thousands of pupils are been one of consolidation, building club’s ethos. This is perfectly summed benefitting from English, Maths and IT on what we have and developing new up in the Here to Play, Here to Stay courses delivered by the Foundation and innovative ways of working. initiative. for reluctant learners who are thriving Our domestic work has built on It’s not enough to simply turn up, outside of more traditional education the experience developed over the play a game and leave. Alongside the environments. last decade by bringing a range of Foundation, the club has developed Away from the core community health, education, social inclusion new facilities and community work the Chelsea Foundation and, of course, coaching initiatives to programmes through our Blue Pitches undertakes on a daily basis, the Past hundreds of thousands of people of campaign. Players’ Trust and the Chelsea Ladies all ages. Blue Pitches were created in team are also subsidiaries of the The one thing in common in each Thailand, Hong Kong and Malaysia as Foundation. of the areas we work in is the use part of the 2011 tour and Foundation The commitment of both the club of sport and above all football as a coaches helped train and inspire a and the Foundation to celebrate our vehicle to engage and inspire. The new generation of local coaches to history through the Past Players’ Trust power of the game to reach out to deliver community programmes in has always been of vital importance. individuals and benefit communities each of the areas the tour visited. As we move forward we must always cannot be underestimated. Since then, there have been further remember the players and staff who Our international work has been Blue Pitches created throughout have contributed so much to this a cause for celebration with projects South-East Asia and plans for many club’s heritage, and to be able to throughout the world engaging more to help bring the value of the provide help and care for members of people through a love of the sport. Foundation to help more young the Chelsea family is a real honour. Foundation coaches have visited the people experience the benefits that The Ladies team were proud to take Far East, Asia, Africa, the US and sport can deliver. their place as one of the eight teams Russia to name just a few of the Back home, Chelsea is helping in the newly formed FA Women’s regions and countries we have inspire children in Essex to take Super League, firmly placing them worked in. up new sports through the hugely among the elite of the female game. The FA’s vision is to create a stand- alone summer league with new fans and a family friendly atmosphere and it is something we are fully supportive of. Finally, another landmark of the season was helping raise awareness of our global charity partner Right To Play by featuring their logo on our Champions League shirts, all the way to lifting the trophy in Munich.

Chelsea Foundation coaches at work during our Here to Play, Here to Stay tour of Asia

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Sport development is a big part of the Chelsea Foundation’s ongoing work and during the 2011/12 campaign we worked SOCCER SCHOOLS TEAM COACHING in schools, leisure More than 10,000 children The Chelsea Foundation centres and nurseries took part in our successful provided team coaching providing coaching, Soccer School programmes during the sessions to local clubs with one of our advanced training 2011/12 season. FA-qualified coaches attending weekly and Soccer Schools. The Chelsea Foundation ran Soccer training sessions. This allowed us to Schools, Mini Kickers, Advanced work alongside the team’s manager Soccer Schools and Goalkeeping and help develop the quality of the Camps during all school holidays and club’s players, while ensuring the on- the range of programmes available going coach education of local teams meant we were able to cater for in Chelsea’s footballing ethos. young footballers of all abilities. The fun-based Soccer Schools were PPA COVER aimed at the novice footballer, while the Mini-Kicker course provided a The Chelsea Foundation’s PPA footballing foundation for aspiring Cover programme continued footballers from the age of four. The to go from strength to strength with Goalkeeping Camps were provided more than 300,000 participants taking for aspiring shot-stoppers looking for part in the sessions across all the a more specific training programme regions we work in. while Advanced Soccer Schools were This programme allowed us to work available for children who already play in a variety of sports, including tag football on a regular basis. rugby, hockey, athletics, field games, basketball and netball. Expertise in ADVANCED TRAINING each area was provided by qualified coaches and all sessions were The Chelsea Foundation ran delivered in accordance with Key both Invitational Centres and Stage One and Two, in line with the Elite Training Centres for players national curriculum. We also covered looking to advance their football skills multi-skills delivery for the younger further than the Soccer School stage. year groups. Designed for both boys and girls aged eight to 16, these centres NURSERY PROGRAMME offered extra training sessions to players currently playing for their The Chelsea Foundation worked own football clubs. The programmes in nursery schools with the aim allowed participants to continue of providing the youngest children playing for their own teams and with opportunities to develop while enjoy additional sessions with our FA- having fun. The main objective of qualified coaches. these sessions was enjoyment and Sessions consistently pushed a using sport to provide children with player’s knowledge and understanding basic movement and co-ordination of the game and matches took place skills as part of their development. three times a season against strong Since its inauguration, this local teams, ensuring participants’ programme has grown considerably development was visible in game as nurseries understood the need for situations. activities that stimulate children. As of the 2011/12 season, 14 nurseries took Chelsea Soccer Schools cater part in the initiative in Surrey, working for children of all ages with 280 participants each week.

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“There are countless opportunities to engage with people once you have the hook, which is sport. The values you learn through playing sport are very important, such as respect for yourself and for your Club ambassador Graeme Le Saux opponent. With over 700 participants (centre) joins other sporting stars to celebrate the success of Premier League 4 Sport taking part with the Chelsea Foundation coaches alone, it shows how successful

Former Chelsea player and club Sport Trust, the programme initially this initiative has been across the country. PREMIER ambassador Graeme Le Saux received a £3.8 million investment but Hopefully now we can keep them DID YOU joined Chief Executive of the Premier due to the scheme’s success, a further KNOW? LEAGUE 4 League Richard Scudamore, Olympic £2 million in funding was provided. engaged in sport and keep them active sprint gold medallist Darren Campbell The extra money saw four new sports Premier League 4 Sport was SPORT IS and badminton silver medallist Gail introduced to the initiative: handball, and healthy into adulthood” introduced in September 2009 Emms to celebrate the success of netball, basketball and hockey. with the aim of engaging 25,000 A HUGE Premier League 4 Sport in January “Adding another four sports to GRAEME LE SAUX young people in Olympic sports on a regular basis in the lead up 2012. the programme proves that what to the 2012 Olympic Games. The SUCCESS The pioneering sports participation we introduced two years ago has and provided excellent coaching.” “It’s been a fantastic initiative,” programme saw Chelsea Foundation programme, initiated by the Premier worked,” said Scudamore. “Now we In Essex, the Chelsea Foundation said Premier League 4 Sport project coaches offering sessions in table League and implemented by the want to build on that success. saw over 700 participants, aged manager and Chelsea Foundation tennis, judo, badminton and Chelsea Foundation and other top- “Chelsea were one of the very early between 11 and 19, take part in coach Zak Wooster. “Not only have volleyball. Since its introduction, flight football clubs, exceeded its adopters of the initiative and they Premier League 4 Sport since 2009 the children received awards but it’s Premier League 4 Sport resulted in a original targets by over 50 per cent. have gone out, done the work in their and 40 of those youngsters have allowed us to train up 35 coaches 25 per cent increase in the uptake for A joint venture between the Premier local communities, utilised the sports’ earned themselves Young Leader in badminton, table tennis and those four sports. League, Sport England and the Youth governing bodies, developed clubs Awards and Young Official Awards. handball.”

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CHELSEA FOUNDATION COMPETES IN VOLLEYBALL TOURNAMENT Participants in the Chelsea further 24 youngsters also qualified as seven girls’ teams were invited to Foundation’s Premier League Young Officials in the sport. compete in the London Invitational 4 Sport project competed in a The qualifications were awarded Volleyball Cup 2012; organised by the volleyball tournament against other ahead of the tournament, which saw Chelsea Foundation. representatives from top-flight clubs 56 youths from a range of London “The tournament has been in March 2012. community schemes represent brilliant,” said Premier League 4 Sport The tournament followed a Chelsea, Arsenal, Tottenham and West manager Zak Wooster. “The build-up successful February half-term, which Ham in their attempts to be crowned saw keen young people learning the saw 20 young people qualify as champions. basics of what it takes to coach before volleyball Young Leader Coaches. A In total, seven boys’ teams and gaining officiating accreditation. The hard work from these courses was then combined to host the competition on the final day which was great fun for all involved.” Claire Roche was one of the girls competing in the Chelsea Foundation side, and the 14-year-old was pleased with the event. “I’ve enjoyed playing competitively against other teams as I got to put my skills to the practice,” she said. “It’s good having team players as referees as they are our own age so easier to get along with too. I really like playing for Chelsea in matches as well.” The tournament had two sections to accommodate for boys and girls. The girls’ winners on the day were the Arsenal Foundation with the West Ham Community Sports Trust winning the boys’ section. CHELSEA COMPETE IN TABLE TENNIS TOURNAMENT A team of four young table top 100 players from the 2011 Fred talent at this year’s finals. It is through tennis stars represented the Perry Table Tennis Urban Cup, which initiatives like this that we will see Chelsea Foundation at a national saw 120,000 youngsters trying the more youngsters taking up the sport. tournament as part of the Premier sport for the first time through the Congratulations to everyone who took League 4 Sport initiative in December Premier League and the English Table part and well done to the promising 2011. Tennis Association. kids from the Chelsea Foundation.” All 20 Premier League clubs were The Chelsea Foundation’s Premier The Chelsea Foundation also represented at the event at the League 4 Sport project manager Zak provided two newly-qualified English Business Design Centre in London Wooster said: “Our youngsters played Table Tennis Association umpires in Left: Youngsters from the Chelsea after introducing children to the superbly. To go there and give it their Lucy Carrington and Selina Dudley. Foundation’s Premier League 4 Sport game through various sport-based all will live with them for a long time.” They volunteered to help the day project competing in a volleyball tournament and (right) Graeme Le Saux community projects. Tournament ambassador Darius run smoothly, despite not getting to tries his hand at table tennis The finals in London involved the Knight added: “There was some great compete in the finals themselves.

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ASIAN STAR 2012

Nearly 400 children competed in Chelsea’s groundbreaking Asian Star initiative at the club’s Cobham training ground, hoping to win a year-long placement within the Chelsea Foundation’s Elite Training Centre. The best youngsters were selected in four age groups from Under 9s to Under 12s following close scrutiny from Chelsea Foundation coaches. Parents watched on as their children were put through drills and tests for speed and agility before taking part in five or six-a-side games of football. The teams were guided by professional coaches. The initiative attracted the attention of local media and celebrities such as bhangra singer Jaz Dhami, a coach himself, who said: “This year I’ve seen

Lord Herman Ouseley Chairman of Kick It Out

”Football at all levels needs to reflect the communities in which we live and Kick It Out, football’s equality and inclusion campaign, is delighted to once again support the Chelsea Asian Star programme. The initiative is making a real difference by not only breaking down the barriers between the Asian community and football but by making real inroads into addressing the lack of Asian players at the top of the game.”

Back row, left to right: H Dhami, Kashif Siddiqi and Jaz Dhami. Middle: Sam Khan. Front row, left to right: Winners Saidul Islam Khan, Ibrahim Rahmann, Keshveer Singh Lakhanjpaul and Rajan Sahni

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a massive progression and I’m excited I faced, so I’m very appreciative of to be here. There are no other clubs Michel Platini what the club is doing.” which put these events on and it gives UEFA President The winners in the four age groups the youngsters a great platform from “UEFA believes football should were decided on their performance, which to build. be open to all, there should be no test results and the Foundation “I would like to see more of it, I’ve barriers in the way to progress. Every coaches’ analysis. Each winner was been involved over the past three player, coach or administrator should given a Chelsea shirt with Asian Star years and I’m surprised other clubs be nurtured and selected on the printed on the back and the number where there is a big Asian population basis of merit and aptitude. Through depicting their age group before being haven’t followed suit.” our own work in social responsibility whisked away for interviews. In the The teams all played each other and that of our partners in the social Under 9s group Rajan Sahni stood out once in a tournament before a final inclusion field, the FARE network, among all. took place between the two top sides. we want to ensure that all minority “I can’t believe I won it,” he said. The winners of that meeting were communities have equal access “I’m really glad. I was really shocked awarded medals and Asian Star 2012 to the game and that barriers to when they called my name out, to trophies. progress are removed. We welcome beat so many people is brilliant.” Pakistani international Kashif Siddiqi, the Chelsea FC Asian Star project as Under 10s winner Keshveer Singh a means of addressing the glaring who plays right-back for Ventura Lakhanpaul, said: “It’s a brilliant under-representation in football County Fusion in California, came feeling. I scored four goals in one of from the south Asian community down to Cobham to lend a hand the matches, but it’s a team game and commend the club on their giving out prizes and couldn’t speak so my team-mates deserve credit as work. We wish the club every Pakistani international Piara Powar highly enough of the event. success with this enterprise.” well.” Kashif Siddiqi praised Executive Director of “It’s a great initiative and I’m hoping Ibrahim Rahman won the Under the event European football’s a number of other clubs can now 11s age group and said: “It feels anti-racism group FARE blueprint this model,” he said. “What really good, I can’t believe I won the “There has certainly been a change Chelsea are doing is not just great competition. I’ve had a great day, my in the amount of British-Asians for young Asian footballers but the team did quite well but the best part taking part in football activities since community as a whole. was when I scored three goals in one the Asian Star programme was first “I’ve seen different kids from the game.” introduced. Now we need to ensure various age groups shine and it’s a In the oldest age group, Saidul Islam that we continue to promote the brilliant idea. If I had something like Khan was victorious and was almost game within the Asian community, this when I was growing up it would lost for words. “It feels amazing to and Asian Star will do just that. The have eradicated a lot of the barriers win, there are so many people here so Asian Star programme has been I’m proud of myself,” he said. “The instrumental in showcasing the highlight of my day was winning the desire among young British-Asians whole competition.” to play football at the highest It marked the end of Asian Star levels over the last four years. The 2012 and head of the Chelsea programme has grown year-on-year, Foundation, Simon Taylor, said: “It’s and each year the talent on show been an absolutely fantastic day, the has grown enormously. We want to see more Asian stars playing Premier weather’s been lovely, there’s been League football and Chelsea has a great atmosphere and we’ve seen been hugely influential in combating some very talented footballers on the low levels of participation at the show. elite end of the game.” “The kids have loved it and so have the adults. This year we’ve engaged with the parents a lot more, there have been a few presentations which have been extremely well received so hopefully everybody involved has had a great day.”

The Asian Star winners received a year-long placement with the Foundation’s Elite Training Centre

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It was another successful MINI-KICKZ year for the Kickz programme in Wandsworth as 341 youths Our Mini-Kickz project used participated in the project. The the power of football through programme’s vision is to build safer, coaching sessions and workshops to stronger, more respectful communities inspire learning, help motivate and through the development of young strengthen community cohesion. peoples’ potential. That means This goes hand-in-hand with helping getting to youngsters who have to build safer, stronger communities previously proven difficult to reach while, at the same time, helping and guiding them to a range of young children reach their full healthy and constructive activities. potential. Working with youth services from the borough of Kensington and Chelsea, the project has targeted The Chelsea Foundation ran six young people aged between Kickz projects for 48 weeks a year: seven and 12 from disadvantaged Hammersmith and Fulham: backgrounds who are on the cusp 75 young people per week of being drawn towards anti-social behaviour. Wandsworth South: 75 young people per week POSITIVE FUTURES Wandsworth Central: 120 young people per week The Chelsea Foundation ran a Positive Futures project during Westminster: the 2011/12 season with 75 young 60 young people per week people taking part each week. Positive Kensington and Chelsea South: Futures is a national youth crime We ran two projects in this area, prevention programme funded by one with 120 young people per the Home Office, supporting 10 to week and another with 80 young 19-year-olds to help them avoid being people per week drawn into crime, drugs and alcohol misuse. Positive Futures gave young people the chance to develop the skills needed to get on a positive career There was more success for Chelsea’s Kickz programme path and take on roles as active and in 2011/12 responsible citizens.

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CHELSEA FOUNDATION UP FOR KICKZ KIDS GIVEN CHANCE TO SHINE

POSITIVE FUTURES AWARD A number of young participants GIll. “They’ve worked really hard London, as well as providing similar of the Kickz initiative were not only at their game but at turning social inclusion initiatives in Surrey The Chelsea Foundation was of 16 plus. There was also the The scheme had four main aims: offered trials at the club after they their lives around and these trials will and Essex. shortlisted for the Exceptional problem of participants becoming to persuade students to continue impressed during the programme. show them and everyone else on the The projects used the power and Programme of Work Award within “Not in education, employment into further education, to develop Joseph Felix from the Westminster programme that if you work hard and appeal of football to build safer, the Positive Futures programme in or training” (NEET) when they and maximise football playing programme, Glen Kamara from apply yourselves opportunities in life stronger, more respectful communities Wandsworth during the 2011/12 left school. With this in mind, ability, to refer players on to outside Kensington and Chelsea and Troy do exist.” through the development of young season. The nomination came after and with football being the key accreditations (Level One coaching Timothy from Hammersmith and The Kickz project helped to divert people’s potential. They combined the Foundation organised and set up to engagement, an education etc.) and to offer volunteering Fulham impressed the coaches and participants away from many of the football coaching three nights a a female and male football education programme was set up. opportunities. Chelsea scouts with their footballing social problems facing young people, week in some of the country’s most programme in partnership with The initiative saw young people “I’ve attended football ability, attitude and hard work. often in some of the most deprived disadvantaged areas alongside a Southfields Community College. The take part in football training at least tournaments, youth clubs “The lads have given their all and areas in the country. Chelsea delivered range of educational workshops and programme offered young people twice a week. Players were selected and Chelsea games as well as their hard work has been rewarded,” six Kickz projects to over 1,200 opportunities to gain qualifications from social inclusion programmes the to participate if they showed good workshops,” said Positive Futures said Kickz project manager Daniel young people three times a week in and increase employability. opportunity to continue and develop attendance at school and training, participant Jordan Madimbi. their education. a good level of commitment and “Positive Futures benefits the local An issue Positive Futures had attitude towards their academic community, it gets the youths off the previously experienced was a drop responsibilities and if their college streets, playing football and keeps off in engagement from the age work was up to date. you motivated to learn.”

Youngsters at an education workshop in Wandsworth

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A ladies’ team represented Chelsea against other clubs in a Kickz tournament

CASE STUDY Arafat Kabuye attended Kickz since it first started back in 2006. Arafat was deemed as high risk within Wandsworth and was regularly getting himself into trouble with local police surrounding gang issues. With the help and guidance of Chelsea Foundation coaches involved with Kickz, Arafat enrolled as a volunteer and progressed to become a casual member of staff working back within the Kickz programme. “Before I started attending Kickz, I was hanging around with a bad crowd and getting up to no good, when I started attending Kickz they helped me combine my football knowledge and personality and use it in football coaching,” said Arafat, who went on to attend the University of Bedfordshire. “This showed me another side to the game and also helped keep me occupied so I didn’t have to hang out with the bad crowd I was with PRAISE FOR KICKZ before. “The Kickz staff encouraged me to “We all know how many supporters finish college and attend university and I am now about to start my enjoy watching football, but the idea of second year at the University of Bedfordshire. I see my change as using its strength to help young people in something the young Kickz members who are in the situation I was in at this way is fantastic. Kickz is a wonderful their age can use when they want to project and the number of young people progress in life.” involved is great. It’s doing really good work enabling them to not just be taken out of situations in which they might get involved in gangs or crime, but actually giving young people a voice and enabling them to be heard. All those involved in it deserve a great deal of praise, especially those that volunteer, as they make it what it is” HOME SECRETARY, Rt. Hon Theresa May

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Michael Essien presents the Speaker of the House of The Millennium Development Goals Commons, John Bercow, with a were established in 2000, when Chelsea shirt at Westminster world leaders committed to a global partnership battling poverty on eight fronts. ESSIEN RAISES AWARENESS Goal One: Eradicate extreme hunger and poverty AT WESTMINSTER Goal Two: Achieve universal joined MPs at native Ghana through his own a hugely well-known and successful primary education Goal Three: Promote gender the Houses of Parliament to Foundation and was delighted to be footballer lending his name and time equality and empower women support a major international fight in Westminster. to support the cause and, in doing so, Goal Four: Reduce child mortality against poverty. “I’m very happy to be here, it’s my underlining the importance of sport as Goal Five: Improve maternal health The Chelsea was first time at the Houses of Parliament a contributor to improving outcomes, Goal Six: Combat HIV/AIDS, accompanied by a range of politicians and it’s very important to raise tackling poverty and providing malaria and other diseases from both houses and all parties, awareness for the charities that do so opportunity. Chelsea have been Goal Seven: Ensure environmental including the Speaker of the House of much work and for the Millennium represented here today and I take my stability Commons, John Bercow, and Shadow Development Goals,” said the hat off to them,” said Bercow. Goal Eight: Develop a global Secretary of State for Health Andy Chelsea man. “Hopefully everyone One who definitely enjoyed it, even partnership for development Burnham. can come together to help us achieve donning the goalkeeper’s gloves for a They met on the lawns of Speaker’s our aim. I’ve played football in some spell despite wearing a suit was former Green at the foot of Big Ben for a interesting places but it’s my first time sports minister Mr Burnham, a staunch parliamentary penalty shootout, in front of Big Ben and it’s been very Everton fan. organised to raise awareness for good fun.” “It’s wonderful to see Premier League the international conference on the As host for the day, Mr Bercow footballers here in Parliament leading Millennium Development Goals was at the front of the queue for the the campaign against poverty and ill- project. penalty shootout, and welcomed health in the developing world, giving Essien had previously carried Essien’s presence with open arms. something back to the communities out extensive charity work in his “What is really big about today is they came from. It is fantastic.”

CHELSEA FC FOUNDATION COACHES HELP INTEGRATE ALDERSHOT YOUTHS

Chelsea Foundation coaches held idea of creating the United Rushmoor the first training session for a new Football Club. The club brings together football club which is aiming to improve Nepalese and British youngsters who integration between Nepalese and live in Aldershot and Farnborough, British youths in Aldershot, Hampshire. using the power of football to United Rushmoor FC, the brainchild overcome tensions between the two of Sam Phillips and local youth worker communities. Rich Cooper, was created to bring Chelsea Foundation coaches offered together two communities following a to get involved after seeing the story large influx of Nepalese into the area. covered in the local media and helped Since Joanna Lumley won her by hosting training sessions. campaign to give Ghurkhas the right “It’s been life-changing,” said to live in Britain in 2009, thousands Cooper. “The fact that these two of Nepalese people moved into the groups are on the pitch at the same Aldershot district and it is now thought time is a success considering where that 10 per cent of the population is they were with each other a few Nepalese. Their arrival over a short months ago. It’s been a radical change. period brought racial tension to the “And it was brilliant to have the area, particularly among some of the Chelsea FC Foundation coaches young people. involved. They brought something Cooper realised how big the problem new to the game and made the was becoming and so came up with the players feel really special as well.”

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The Chelsea Foundation’s education department continued our work supporting local community groups, libraries and schools, delivering sessions to more than 4,500 participants ranging from nine to 88 years old. The 2011/12 season saw our first sessions taking place in Hub2, the new community-based building at our Cobham training ground. It started to host similar projects to those run at Stamford Bridge’s Hub, with both the Education Through Football and Senior Club initiatives among the first to be held there. Our educational programme uses the power of football to inspire learning, raise achievement and strengthen community cohesion.

ILLUSTRATOR HOLDS MASTERCLASS AT THE HUB Children from St Andrew’s be the world authority on that. If it is Primary School in Cobham very personal to them, they know more met world-famous illustrator Michael about it than anybody. Foreman as part of the Chelsea “They can make their pet a Foundation’s Education Through superhero, a canary that saved the Football project. world perhaps! It’s just about giving The visit saw pupils take part in a them the confidence in their own classroom workshop with the award- abilities as writers. It’s quite often winning illustrator and children’s inspirational for me as well.” author, where he described the skills The visit was part of a programme needed to write and draw. of cross-curricular activities and The project centres around one visits offered free of charge to of Foreman’s illustrated books, Billy schools participating in the Chelsea the Kid, which is written by Michael Foundation’s Education Through Morpugo. It’s the story of a boy Football project. The project aims to use called Billy growing up in the 1930s the magic and excitement of Chelsea whose dream to play for Chelsea is Football Club to impact on education interrupted when war breaks out in and raise achievement levels as well as Europe with tragic consequences. improve literacy and writing skills. Foreman explained how he uses This was the eighth year that the memories of his war-time childhood project had been running in London to create stories and showed children schools, reaching over 6,000 Year Five how to paint. He also sketched some and Six pupils. With additional funding cartoons and even had some secret and support from the Premier League tips for the aspiring artists. Community Fund and Chelsea Football As part of the project, St Andrew’s Club, 250 pupils from targeted primary pupils designed their own versions schools in Elmbridge benefited from of the book’s cover, which Foreman the project and visits during the signed once his workshop was over. 2011/12 season. “It’s good for the children to be told Rosie Saunders, Year 6 teacher at they can create stories themselves and St Andrew’s, said: “The children’s that their lives are just as interesting as enthusiasm has really shown in the anybody else’s,” he said. writing they have been doing based on “They don’t have to invent stories the events that happen in the book, about wizards or pirates; they can Billy the Kid. It’s supporting our own look closer to home, to their pets, curriculum because they are studying their interests, because they will then World War II.”

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ROMEU SPEAKS THE LINGO WITH LOCAL CHILDREN Run in partnership with their Spanish. He answered questions classroom modules using our eye- the Spanish Department posed in Spanish by the Year 4 pupils catching Chelsea-themed workbooks of Education, Royal Borough of before handing out certificates of and audio-visual materials. For Kensington and Chelsea, Royal achievement. example, students enjoyed learning Holloway College and Chelsea The Chelsea Foundation’s Kickstart Spanish vocabulary for colours and Foundation coaching staff, the Spanish project used football to inspire numbers through pictures of football Kickstart Spanish project was delivered interest and enthusiasm to learn kits, while writing player profiles to 420 pupils in London and Surrey. the language. This six-week course helped them practise days of the surprised pupils at in basic Spanish for primary school week, months and countries. Servite RC Primary School on Fulham pupils was developed in association In addition to supporting classroom Road, who were taking part in the with the Spanish Embassy Education work, Chelsea Foundation coaches Chelsea Foundation’s Kickstart Spanish Department. held football training sessions scheme. The Blues’ No6 made the The school provided a specialist using Spanish instructions and visit to congratulate the children on language teacher to deliver the vocabulary in warm-ups and games. Each session is like a match with 45 minutes of classroom learning followed by 45 minutes of football coaching. “This project is a really good idea,” said Romeu. “It’s important for children to learn a new language if they can and using football as a way of teaching them Spanish is working. “It is not easy to learn a new language but it helps you throughout your life and using football to help these children learn is a brilliant idea. The Chelsea badge keeps them interested in the lessons and it’s a great way for them to learn.” Spanish teacher Susana Sousa E Silva added: “The boys engage straight away, they’re really excited about this programme and the girls have even started talking about football more! It’s a great way of getting them to interact as they learn and we have all seen the improvement in their Spanish. “It’s also amazing that the players get involved in projects like this. The children really enjoy every moment of it and were so excited to be asking Oriol questions.”

Oriol Romeu paid a surprise visit to youngsters at a Fulham school taking part in the Foundation’s Kickstart Spanish scheme

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KICKSTART MATHS Education Through Football for Harris Academy Peckham

Kickstart Maths completed This bespoke project was Foundation coach attending once a its first year under Chelsea’s developed for the Year Seven week to act as a teaching assistant support. Funded by the Premier transition class. Pupils in this nurture in the classroom before holding a League and Chelsea FC, the group are given specialised teaching coaching session to focus on team programme saw us work with to help them adjust to secondary work and communication skills. schools in neighbouring boroughs school and improve their literacy and V. Lee from Harris Academy Hammersmith & Fulham, numeracy grades so they can integrate Peckham said: “This project made Westminster, Kensington & Chelsea with their peers in mainstream lessons. a huge difference to our students’ and Wandsworth, delivering an after- An English and Maths programme motivation in class. The resources school Maths/IT club to help give a was developed with a football theme provided by the Chelsea Foundation’s boost to students’ skills in those areas. aimed at motivating the students, education department were very high The clubs took place at our Stamford improving their confidence and quality and the teaching assistance Bridge Hub, with one session over contributing towards an improvement from by the Foundation coach was two terms being taught at the actual in their grades. This was delivered important in providing a male role school in Battersea. Over the year, by the class teacher with a Chelsea model for the students.” 148 students in total were taught each week over three terms. Anti-discrimination workshops with Paul Canoville We also delivered a one-off session in partnership with St Thomas’s Chelsea’s first black player Paul A typical letter to Paul said: “Thank School in Battersea to 30 children to Canoville worked with 2,200 you for coming to my school to specifically boost their maths skills. pupils in primary, secondary and teach me what is right and wrong, special schools during the 2011/12 you must have been very brave to season. keep on following your dream when ALIVE AND KICKING His inspiring talks never failed the racist bullies were taunting you. Former Chelsea players Johnny Paton (left) to help listeners empathise with I will always try to stop racism in my and Frank Blunstone (right) join club historian Now into its sixth year of Rick Glanvill at an Alive and Kicking session those who experience bullying school and tell the teacher. I will also running, this programme or discrimination. His additional try hard at school and listen to my started up as a computer-skills class message about the importance of mum and teacher. You are a hero but expanded to include lectures on education was also brought home and a very funny man.” British history and government. The to the children when they hear Jared Brading, Head of Sacred initiative works with 18 senior citizens how Paul’s career ended at 25 due Heart Primary School in Battersea, over 48 sessions at Stamford Bridge’s to injury; leaving him with few said: “The Paul Canoville session Hub. employment prospects due to his lack is the icing on the cake of the It has facilitated visits to the Royal of qualifications. Education through Football project!” Hospital Chelsea and Lord’s cricket

ground, among others. We also Paul Canoville started up a weekly keep-fit session for the group while continuing to update their IT skills. Some of this group also contribute to our Education Through Football programme by visiting local schools, two of which they actually attended back in the 1930s/40s. The pensioners talk about their wartime experiences, including being evacuated, living through the Blitz and rationing. Hub2 Seniors’ Club also delivered 46 sessions to 12 learners who worked on their IT skills at our new learning centre at our Cobham training ground.

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CHELSEA HELP LAUNCH POPPY APPEAL BRINGING FESTIVE JOY Chelsea Football Club helped The players’ shirts displayed an fixture as part of the club’s year-round TO SOLDIERS` FAMILIES launch the national Poppy embroidered poppy, which is the support for the military charities. Appeal when Arsenal travelled to symbol of the British Legion and Ten-year-old Connor Lockett and The Chelsea Foundation hosted created to improve their shooting, Stamford Bridge in the Barclays originates from the poppy fields of his mother Natalie were guests in the children of service men and passing, dribbling and team work. Premier League. Flanders, the scene of some of the directors’ box for the Arsenal clash. women at the club’s Cobham training Players from Chelsea’s Under- The Royal British Legion celebrated most tragic battles in World War One. Connor and his mother had also been ground to bring them a bit of festive 18s also headed over to offer their its 90th anniversary in 2011 and Before kick-off, both sides were led guests for the previous two seasons. His cheer while their parents served footballing expertise as they joined the aimed to raise £40 million during out on to the pitch by two Chelsea father, Sergeant Michael Lockett died overseas during Christmas. groups and took part in the sessions, the annual campaign. Every year Pensioners from the Royal Hospital in September 2009 while serving with Chelsea Foundation coaches held a much to the children’s delight. the Poppy Appeal leads up to Chelsea, who maintain a strong link the 2nd Battalion Mercian Regiment in one-day Soccer School in conjunction There was also a surprise in store for Remembrance Sunday and raises with the club, and four members of Afghanistan. Chelsea fan Michael had with My Daddy Is A Soldier the participants at the end of the day millions of pounds for service the Armed Forces - Corporal of Horse, remained in the country after his tour of Adventures, a charity set up to help when Jonjo Kerr made an appearance. personnel, ex-service personnel and David Young, Colour Sgt Paul Baines duty finished to help his fellow soldiers on service children fill the void left by The soldier, who was part of the their families. MC, Sgt Adrian Burton and Christian one more patrol and was presented with parents on operational tours. 2012 X Factor’s final 16, met the Members of the Armed Forces held Rawling. the Military Cross by the Queen in 2007. Girls and boys between five and 12 children and handed out certificates of bucket collections around Stamford Chelsea also donated 50 tickets to After the game, the special Poppy years old took part in the event, which attendance. Bridge before kick-off on behalf of the Royal British Legion for the game. shirts were auctioned online to help raise saw children separated into four age “I have children myself and know the British Legion and the players also This was on top of the 50 tickets money for the Poppy Appeal, while the groups. Chelsea Foundation coaches how difficult it can be for them when played a major role after donating donated by the Blues to the Tickets for club also donated half of the proceeds then maintained a jovial atmosphere you’re away on duty,” said Kerr their match-worn shirts. Troops organisation for every home from the matchday raffle. as the children took part in sessions during the event. “It’s fantastic that the Chelsea Foundation and My Daddy Is A Soldier Adventures have held this event to help these children enjoy the festive season without their mothers or fathers. It will make a big difference, not only to the children, but to the parents who are away. They’ll be hugely grateful their children could take part in this event.” Louise Fetigan, co-founder of My Daddy Is A Soldier Adventures, added: “The children have absolutely loved taking part and learning different football skills. The Chelsea Foundation coaches were brilliant and made every child feel special and it was fantastic that the Academy players came over as well. This day will have a huge impact on these children’s Christmas and will help them deal with the absence of their mother or father. We’d like to thank the Chelsea Foundation for organising such a fantastic event.”

Chelsea Pensioners and members of the Armed Forces lead the teams out at Chelsea’s Poppy Appeal game against Arsenal

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Chelsea Ladies join the elite in FA Women’s Super League

Chelsea Ladies proudly took children to celebrate our arrival at the and took part in a question and their place in history as a Wheatsheaf Park ground. answer session with the players and founder member of the FA Women’s Dani Buet, Claire Rafferty and Sarah manager. Super League as one of eight teams Quantrill joined Kylie Davies and then Matthew Boon, chairman of selected to take part in the revamped manager Matt Beard to interact with Staines Town Football Club, said: format. The summer league was participants as the coaching sessions “We’re very proud to host all of designed to provide women’s football took place while keeping their eyes Chelsea Ladies’ home games at with a new platform, not something peeled for future Blues. They also Staines Town. Women’s football is to compete with the men’s game. offered advice and expertise on one of the fastest growing sports in The Ladies further cemented their women’s football. the country and we hope Chelsea legacy in the Super League’s history Children had the opportunity to win Ladies enjoy a lot of success at by playing the league’s first game as some exclusive Chelsea Ladies prizes Wheatsheaf Park.” we took on Arsenal Ladies in April 2011. Over 1,200 fans packed into Chelsea Ladies played Arsenal Tooting and Mitcham’s stadium to in the first ever WSL match watch the inaugural game at Imperial Fields. The Ladies went on to finish a creditable sixth by the time all 14 games of the league season were Chelsea Ladies and England complete, gaining valuable experience international Claire Rafferty along the way. puts a group of youngsters through their paces The 2011 campaign also saw the Blues competing in the FA Cup final for the first time in our history, narrowly losing to Birmingham in a tense penalty shootout. In March 2012, there was a switch to a new home ground in Staines where the players joined local

CHELSEA LADIES HOST LOCAL FOOTBALL GROUPS

Chelsea Ladies hosted a the Ladies demonstrated their skills “There are central contracts for Q&A session with local junior and techniques in an open training England players now and you can girls’ sides at Cobham in order to session. make a career out of it,’ said Telford. share experiences with the young Goalkeepers Carly Telford and Sarah Away from football, there is a audience and their coaches. Quantrill, defenders Sophie Perry, combination of careers the Ladies are Seven of the Ladies first team Naomi Cole and Claire Rafferty, and pursuing. At the time, Moorwood and then manager Matt Beard Hayley Moorwood and was nearing the completion of a were joined by players from Dani Buet chatted informally with psychology degree, Perry was training Wimbledon Town Girls, Kingswood the promising players about how to be a PE teacher and Rafferty had Falcons, Barnes Eagles and Mole the season has gone, how women’s just graduated and was looking for Valley Girls, all of which were FA football compares to the men’s game a career in economics. Meanwhile, charter standard clubs from the and how females can now earn a Quantrill, Cole and Telford were all surrounding area. After the talk, wage from football. pursuing careers in coaching.

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The Under-17s were given a warm reception by the Stamford Bridge faithful UNDER-17S CROWNED LEAGUE CHELSEA LADIES HOLD COACHING CHAMPIONS SESSION WITH LOCAL GIRLS’ TEAM Chelsea Ladies invited local warm-up drills by then captain Kylie see so much talent on display. After The 2011/12 season was a girls’ team Colne Valley Under- Davies, as the Welsh international watching them do the passing drills hugely successful campaign for 15s to take part in a coaching session prepared the team for another it’s easy to think some of them may the Ladies’ Centre of Excellence as the at the club’s Cobham training ground. gruelling practice session ahead of the be playing top-flight female football Under-17s won both the South-East The Under-15s sat down to a Continental Cup game against Lincoln one day, especially if they keep at it Girls Centre of Excellence League title question and answer session with Ladies. and stay motivated to play.” and the inaugural FA Girls’ Youth Cup. some of the Ladies’ first-team players With the warm-up over, Chelsea Jason Free, chairman of Colne A triumphant penalty shoot-out and then manager Matt Beard. They Ladies coaches put the Under-15s Valley Football Club, added: “It was against Arsenal secured the victory spoke about playing top-flight female through passing exercises before they excellent. All the players were over as the team completed the domestic football, including what to eat, how practiced their ball control under the the moon and they’ll remember the double. to stay motivated and what it’s like watchful gaze of Beard. experience for a long while, they were The side paraded the trophy in front playing in front of a big crowd. “It was an entertaining question and very excited. We’re one of the biggest of 42,000 fans when the Blues hosted Once the Q and A session was over, answer session, there were a lot of all-girls clubs in the Surrey area and Blackburn Rovers for the final game the Under-15s met the rest of the laughs as the Colne Valley girls picked it’s fantastic that Chelsea have given in the men’s season, wrapping up a Chelsea Ladies squad as they mingled our brains,” said Beard. us the opportunity to come and take Chelsea Ladies’ Under-17s memorable campaign for the Centre parade their silverware with the players ahead of training. “Once we were out on the part. The players will really benefit of Excellence. They were then put through some Astroturf for training it was great to from the whole experience.”

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Blues keeper Petr Cech is an ambassador of the Breakfast Clubs programme

BREAKFAST CLUB CREW REWARDED WITH CECH VISIT

Petr Cech hosted 20 children handed out certificates to the children at Stamford Bridge as a reward and posed for photos before the for the youngsters who attended the youngsters embarked on a tour of Breakfast Clubs programme. Stamford Bridge. The 2011/12 season was the “I am really proud to be ambassador fifth that Chelsea had funded the of this project because it’s really clubs, which run in partnership with important children have the right Hammersmith & Fulham Council. start to the day,” he said. “Breakfast They provided young people in 10 Clubs have helped the children’s schools from across the borough with concentration levels in school and a healthy breakfast to start their day. it shows them how to start the day The 20 youngsters were the well, with a good breakfast so they highest attending participants on the can have the energy and better programme, which saw improvements concentration at school to get better in punctuality, attendance and the results. behaviour of pupils following a “The programme has been working nutritious breakfast. really well and has shown that the Cech, who is an ambassador of kids who are attending on a regular the Breakfast Clubs programme, basis have improved at school.”

LE SAUX BECOMES INSPIRED

Former Blues star and club Hammersmith and Fulham Volunteer ambassador Graeme Le Saux Centre, the Job Centre, mental health joined local residents at Stamford charity MIND and Levy Cares - also Bridge as the Chelsea Foundation had stalls in the Bridge’s Great Hall to hosted the Be Inspired event. highlight various health-related topics. The day was aimed at encouraging As well as the appearance by people to volunteer as Community Le Saux to support the scheme, Health Champions. the family-friendly afternoon of Chelsea Foundation Community entertainment saw some fantastic Health Champions are local residents raffle prizes up for grabs, including and individuals who are fully Premier League match tickets and committed to promoting Health and places on a Chelsea Soccer School. Adult Social Care. Their role includes “This event was a great way of talking to people informally as part of engaging the local community and their daily lives, providing support to hopefully inspire some people to sign individuals and organising or leading up as Community Health Champions health groups and activities. and help their neighbours live Several organisations - including healthier, happier lives,” said Le Saux.

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TASTY DELIGHTS FOR LOCAL CHILDREN

The Chelsea Foundation and the children don’t know what certain Then, as the soup simmered, they took Levy Cares invited local children fruit and veg look like in their raw part in blindfolded taste tests. to take part in a health and nutrition state. “We told the children about the workshop at Stamford Bridge. “By making the session interactive importance of eating after playing The initiative saw 30 youngsters and fun, we show the children sports, because this is the time when from local youth clubs, aged between they can make their own food in a the body begins to recover and it’s 11 and 13, watch as two chefs from relatively simple fashion. We also essential it has healthy food to do it the club’s Cobham training ground teach them the benefits of fresh food with,” said Chelsea training ground taught them how to cook soup and and the extra nutrients it has.” chef Gabrielle Wilson. the importance of vegetables in a diet. The children learned how to create “We also made sure we used But the afternoon wasn’t all food- a simple pepper and onion soup and colourful vegetables throughout the related. The children were also taken were told how peppers contain five workshop to keep it interesting, rather behind-the-scenes at Stamford Bridge times as much vitamin C as oranges. than everything just being green.” on a stadium tour before heading down to Eel Brook Common to play in a football tournament once the cooking workshop was over. “The Chelsea Foundation does some fantastic work and we have stepped in as caterers to take it to the next level with interactive workshops,” said Navjeet Daine, retail operation manager for Levy Restaurants, the club’s catering contractors of which Levy Cares is the charitable arm. “It’s imperative to teach the children in the community about nutrition and good health. It still amazes me when we have these sessions that many of WORKING WITH LOCAL NHS TO TACKLE BOWEL CANCER

The Chelsea Foundation held explain my past illness to the younger and key messages to males in the local a bowel cancer awareness generation is very important,” said area. workshop with former Chelsea player Canoville. The workshop was held during the Paul Canoville as part of a national “I hope I can help them understand National Bowel Cancer Awareness government campaign. just how serious an issue our health Campaign, which was launched by the Local NHS staff provided vital can be and how important it is to look Department of Health. information on the symptoms of after our bodies.” Dr Melanie Smith, Director of Public bowel cancer and what to do if you Created in conjunction with Premier Health for Kensington and Chelsea, are experiencing the symptoms. League Health and Inner North West said: “Far too many people aren’t Canoville also took part, offering an London Primary Care Trust’s South aware of the early symptoms of bowel insight into cancer and speaking about Westminster Men’s Health Project, cancer. This matters because when his personal experience of dealing the workshop’s aim was to encourage spotted early bowel cancer can be more with the disease. men to seek advice on cancer earlier. successfully treated. We are delighted “My commitment to any campaign Men are typically reluctant to utilise to be working with the Chelsea FC Local kids enjoyed the healthy involving cancer becomes very sincere health services and the workshop was Foundation to tell more people about and nutritious snacks provided to me and to be able to share and a way of bringing health professionals when they need to see their GP.” by Chelsea chefs

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CP FOOTBALL – THE FACTS The CP Centre of Excellence programme is part of the FA Talent The Chelsea Foundation’s disability programme Identification system, which was restructured to help develop the is run full-time by Football+ development officer disability game for its most talented and Cerebral Palsy Centre of Excellence director players and to potentially find the Rob Seale and employs an additional eight next generation of England CP part-time coaches and two volunteers, who are players. These programmes are the all FA-qualified. only recognised pathway for a player with CP to be identified to play for They are also qualified to provide coaching in the England National squads and other sports such as basketball, athletics, hockey even the Great Britain Paralympics and boccia. More than 200 participants were team. involved in the programme during the 2011/12 To be eligible to play in CP sport competitions, a diagnosis season with over 8,200 overall attendance. of CP is not, in itself, sufficient. The impairment must be apparent without having to resort to the use of muscle testing equipment. Also, the impairment must impact on the performance of the chosen sport. Josh CEREBRAL PALSY CENTRE Beacham Unlike other pan-disability sports, CP football is a like-for-like game OF EXCELLENCE with matched ability players and dedicated coaching specifically The Chelsea Foundation develop from being a footballer League for the first time in March 2012. targeted to those with CP. officially opened a Centre of with cerebral palsy into being an The day of matches saw adult and JOSH BEACHAM SELECTED FOR GB SQUAD As with most physical exercise, Excellence for footballers suffering elite footballer with cerebral palsy,” Under-16 teams from the Chelsea-run playing football increases stamina from Cerebral Palsy (CP) and other said ex-Chelsea and England South-East competing against those A member of the Chelsea Plymouth, London and Lilleshall as but it also strengthens legs and related neurological conditions. pan-disability player Sammy El from the South-West, East and London Foundation’s CP Centre of well as attending GB training camps tones core muscles, all of which are essential exercise for people with The Centre of Excellence is one Kashef. “The level of coaching, the in the Southern Conference, with a total Excellence was selected for Team in San Diego and Russia. CP. Physical benefits aside, young of only four centres in the south of facilities and the group here make it of 84 players taking part. GB’s seven-a-side CP squad in the Rob Seale, CP Centre of people can also learn invaluable England which help people diagnosed enjoyable but, crucially, competitive “We are delighted to see our steady Paralympic Games. Excellence director, said: “We social and team skills through with CP to develop their football skills. for everyone.” progress throughout the season Josh Beacham was chosen despite are all very proud of Josh. I playing football. The first training session took place in The Centre of Excellence continued culminate in us hosting the final set of the Centre of Excellence only opening remember seeing his outstanding “In competitions, senior players October 2011 for 23 players selected to grow since it was set up at the league fixtures,” said Cerebral Palsy in November 2011, but unfortunately performances as a junior player in play three 30-minute games and from three previous trials. Matthew Arnold Sport Centre Centre of Excellence director Rob Seale. he had to withdraw before the the pan-disability tournaments and the Under-16s play three 20-minute All the players were briefed on the in Staines which took on the “Our players and staff have shown tournament began due to injury. he has been steadily improving over games,” explained CP Centre of season’s comprehensive coaching responsibility of running the regional great togetherness and have all played Josh first played for England at the years. It just goes to show that, Excellence assistant coach Pam programme, including game side for the entire South-East region. a part in transforming our centre from 18 before he started playing for with the right support, a player Chandler. “This means we have to awareness, technique development, The CP Centre of Excellence also absolutely nothing to where it is today. the Chelsea Foundation’s Cerebral can move up through the FA’s select the squad carefully and have balance, creativity and fitness. hosted a round of fixtures in the We should all be very proud of what we Palsy Centre of Excellence, which ‘Disability Player Pathway’ from plenty of squad rotation.” “This is a great opportunity to FA National Cerebral Palsy Football have achieved.” he represented in matches against grass-roots level to elite.”

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RAISING BLIND FOOTBALL AWARENESS The Chelsea Foundation’s taster sessions is to provide as many Football+ development officer students as possible with experience Rob Seale visited schools across of trying a new sport while co- Middlesex to provide Blind Football operating the Olympic and Paralympic taster sessions and to promote the values. Paralympics and their values in April. “We also hope it gives an insight The Plan Your 2012 scheme to what it must be like to be disabled encompassed a network of 173 and gain some understanding of what schools and saw Seale visit six local that means in terms of commitment, schools in five days to give 1,135 team work and so on. We also hope children the chance to experience life it means they will follow team GB at as a blind footballer. the Olympics and Paralympics and Becci Cooke, Surrey Schools Co- perhaps get involved in the sport if ordinator, said: “The idea of the given the opportunity in the future.” VISUALLY-IMPAIRED FOOTBALL The Chelsea Foundation ahead, so I have to keep up with the Dermot Drummy (left) and joined up with the Surrey FA ball,” explained Rupert. Chelsea’s Academy players to provide the first visually-impaired “The sessions are really good went along to lend their football training session in the because you can come along, play support at Paralympic Day in Trafalgar Square county. football and have lots of fun. We The Surrey Six Hub Club took place sometimes play teams in the Surrey during term-time on Friday evenings league as well, which is great and SURREY BLUES at Cobham and proved a huge whoever wins will get the cup!” success in building the confidence The initiative is open to all players WHAT THE Chelsea’s commitment to Borussia Dortmund’s ground and given of those with disabilities, such as aged over seven, including adults who COACH SAYS supporting disability football was the opportunity to hold the German 12-year-old Rupert Browne. wish to take part with professional again evident when coaches and players Championship Cup, which was held by Coach Jonathan Tear, who is “I am visually-impaired, I can’t see coaching from FA-qualified visually- travelled to Germany to stage the first the Bundesliga side at the time. partially sighted, said: “The first to the sides very well, nor very far impaired coaches. “Football For All” German Community Maurice Vossi, head coach of thing to say is that visually- Cup. Dortmund side Ruhrpport, was impaired football is no different to normal football. There are people Developed in partnership with the delighted with the competition and who want to play football and love Chelsea Foundation and the German the friendship which developed playing it. National Football Museum, the between the clubs: “All the teams had “Where the challenge comes tournament gave leading disability a brilliant time and we would like to is understanding the needs and football clubs from Dusseldorf and thank Chelsea for supporting such a adapting the game and coaching Dortmund the opportunity to enjoy great event,” he said. “The friendly sessions to meet those needs competitive games and test themselves atmosphere of the competitions and the where we can. against the Blues. sportsmanship of all the teams involved “We can’t assume one person A seven-a-side competition was were excellent and we are delighted who is visually impaired faces the started by the Mayor of Dortmund, to have developed this link. Chelsea same problems and challenges who welcomed FC Ruhrpport, FCR and is a very special club in the way it is as another person who is visually Die Snorder and Chelsea to the city’s supporting players with disabilities in impaired, it’s just not like that. first national competition for disability the community and we look forward to Everybody is different.” football. At the end of the competition, expanding the link to welcome other The Surrey Six Hub Club took place at Cobham the players were taken for a tour of German players with disabilities.”

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CHELSEA FOUNDATION LAUNCH INTERNATIONAL DEPARTMENT

July 2011 saw the launch Samsung in the Far East to working of the Chelsea Foundation’s with Coca Cola Africa during the international department, with the Copa Coca Cola Cup. focus on supporting all club and The type of work carried out Foundation-related community during the 2011/12 season included programmes both across the globe football development, community and within the UK. development, game and competition The department was set up development and competition with four main objectives – coach activities. education and staff development, A specialised team of staff player development programmes, was integral in the international specialised events, project activation department’s development. With full support, as well as partnership support support from both the Foundation with development and strategic and Chelsea Football Club, it was guidance. decided to create three key full-time The international department positions and a few core UK-based enables the club to support its projects where there would be partners and sponsors overseas, from delivery staff available to support or providing coaching programmes with lead overseas programmes.

UK PROGRAMME

The UK programme consisted coaching and coaching opportunities of three college programmes to volunteers with a view to offering aimed at young people aged 16 to employment to participants who 18 years old who wished to further possess the correct attributes. develop their football ability while studying sport-specific BTEC courses. The programmes themselves are fully l Matthew Arnold College inclusive of specialised coaching, Academy programme, 14 boys strength and conditioning and full games where participants compete l Merrist Wood Female against other specific college College Academy, 33 girls programmes. In addition to the football and l Merrist Wood Male academic aspect, the Chelsea College Academy, 16 boys Foundation also offers Level 1 football

The launch of the Chelsea Foundation international department has seen young players around the world receive quality guidance from our coaching

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INTERNATIONAL adidas International Training Programmes PROGRAMMES As part of a global strategy, win a range of individual prizes based adidas were very supportive of on a player’s skills and teamwork. Chelsea Foundation coaching visits In the morning Chelsea Foundation Copa Coca Cola Africa to key locations across Korea, Japan, coaches would concentrate on India and Malaysia. technical skills stations teaching the Teams and players from each The clear focus was to strengthen club’s football philosophy before African region were offered a the Here to Play, Here to Stay afternoons were taken up with unique experience to train for one week message and offer genuine interaction fun challenges and small-sided with Chelsea Foundation coaches at with local Chelsea fans. tournaments. our Cobham training ground before All sessions lasted a full day and At every event there was also competing in a round-robin tournament. each participant received a Chelsea space dedicated to local projects and As part of the visit players, who were kit. There was also the opportunity to groups. aged between 16 and 18, were also able to meet Chelsea first-team players and watch a Chelsea match, which all added Samsung International Super Club Support Training Programmes to this once-in-a-life time experience. Another aspect of the The Samsung programmes were international department’s role First-team pre-season tour similar to the adidas coaching was to support the Super Club programmes but with courses only programme which runs in America, The international department running for half a day. where the Foundation provides coach interacted with a range of Aimed at nine to 13 year olds, the education and support. young people during the 2012 pre- courses took place in locations across This includes visits to our club partners season tour, which saw the first team Korea, Ghana, Ivory Coast, Vietnam, in the US. Coaches visited during visit Kuala Lumpar, Bangkok and Malaysia, Australia, Dubai, Qatar and school holidays to offer programmes Hong Kong. Singapore. during summer camps. There were also Chelsea coaches deliver Aimed at nine to 13-year-olds, the a year-round coaching The Chelsea Foundation also hosted technical visits, when coaches visited sessions focused on offering a unique, programme in various visits for the Samsung International each of our Super Clubs and offered a grass-roots experience within a local locations throughout Training Programme, which saw range of coach education and parents South-East Asia capacity. Chelsea first-team players various groups, aged between 10 workshops to further enhance a player’s visited a number of sessions, which and 18 years, take part in a full day’s understanding of the game. These visits were held in association with club training course at the club’s Cobham were open to aspiring footballers aged sponsors adidas and Samsung and the training ground. between six and 18. Foundation’s global charity partner Right To Play. Further cementing the Here to Play, Here to Stay philosophy introduced during the previous tour of the Fast East, the sessions in Kuala Lumpar and Hong Kong took place on the club’s Blue Pitches. This was part of a long-term strategy where coaches are empowered and trained to deliver coaching programmes throughout the year on the faciltiies. There were also coaching sessions organised with specialised groups, including an orphanage in Kuala Lumpar which involved a slightly broader age band. As part of the tour, Foundation coaches also hosted skills challenges inside Fan Zones at each of the pre- season games.

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CHELSEA FOUNDATION HEADS TO CYPRUS In December 2011, The Chelsea using these methods throughout the “Our kids were proud to wear the Foundation announced a new year. Chelsea Foundation logo on their partnership with the International Year two of the programme will shirts and felt privileged by the fact Football Academy of Cyprus (IFA) to combine a further three visits by that they had the opportunity to provide grass roots football to males Chelsea Foundation coaches to be coached by Chelsea Foundation and females of all abilities. Cyprus with a five-day trip to the coaches in Cyprus as well as visiting Chelsea Foundation coaches work club’s Cobham training ground for IFA Chelsea’s training facilities. with the IFA, a grassroots football coaches and players in summer 2013. “The importance for us here is that organisation, at their current facilities In addition to this, children children will be able to participate and in Nicosia and Larnaca with hopes representing the IFA will get the enjoy the experience irrespective of of expanding to other towns in the opportunity to visit Stamford Bridge, their abilities. We would like to think country in the future. as well as playing other football teams that we are offering a unique service The first year of the initiative saw in the UK. to the young football community Chelsea Foundation coaches visit “We are really proud to be of Cyprus, where, through sport, Cyprus in March 2012 to provide associated with the Chelsea children will be developed, coached coaching sessions to IFA players. Foundation and all that this entails and taught the fundamental principles During the visit, Foundation coaches and we look forward to a successful of growing up in a correct and healthy passed on their footballing expertise and meaningful relationship,” said IFA way, preparing them for today’s to IFA coaches, so they could continue chairman Kypros Shacolas. society.” CHELSEA FOUNDATION TEAM UP TO HELP HONG KONG YOUTH During Chelsea’s pre-season tour “In this context it is about getting “We can look at it in a few years of Asia in 2011, an initiative was out into communities that maybe and hopefully develop the programme launched that would contribute to the don’t have the same opportunities further. We are very excited to get legacy the club left behind in the Far that most of us are privileged to have. things under way.” East. We are supported by Barclays Spaces Using the Chelsea Foundation’s The unique partnership between for Sports over a three-year period to expertise in delivering social inclusion the Chelsea Foundation and Barclays deliver something really meaningful, programmes, the scheme targets Spaces for Sport aims to help sustainable and measurable. approximately 2,600 disadvantaged thousands of disadvantaged young young people aged 15 to 17 not in people thanks to on-pitch work by education, employment or training. the Chelsea FC Soccer School in Hong The programme was set up at Kong and our global charity partner three venues In Hong Kong, to Right To Play. work with local schools and youth Former manager Andre Villas-Boas organisations and identify the people and Josh McEachran represented who may be at risk of offending Chelsea at the launch, as did club or gang membership. Football and ambassador Graeme Le Saux. basketball activity were the name of “Having played football all my life the game, plus Right To Play’s sport and having got to the highest level, I for development programme which have been able to see how football can enjoys success across the globe. have a really positive impact on young people’s lives, both in enjoyment and Youngsters in Hong Kong in learning how to develop teams and benefit from the Chelsea relationships,” he said. coaching philosophy

48 CHELSEA FOUNDATION REVIEW 2011/12 SEASON CHELSEA FOUNDATION REVIEW 2011/12 SEASON 49 ENVIRONMENT ENVIRONMENT

LIFTSHARE CARBON FOOTPRINT MEMBERS FALLS BY 1,000 TONNES MAKE HUGE SAVINGS Chelsea decreased our carbon lighting was also installed, meaning footprint by around 1,000 lights automatically switch off if It was announced in 2012 that tonnes after implementing a number nobody is in a room. members of the Chelsea Liftshare Scheme had saved nearly £19,000 of energy-saving techniques around “We’ve worked hard to decrease between them since the scheme was Stamford Bridge and the club’s our energy usage and the 2012 introduced in January 2009. Cobham training ground. report shows that we have achieved Set up at the request of the These included introducing lower- a fall of around 1,000 tonnes of Chelsea Fans Environmental energy solutions to the running of the carbon from the previous year,” Committee, the scheme was business such as improved lighting said group facilities manager Chris designed to reduce travel costs as control and computer usage. Gleeson. “This is something we’re well as congestion and pollution. Employees were educated on the very proud of but we’re still looking Since its inauguration, the need to turn off computers at the end to improve our energy usage year- programme saw fans prevent over of the day and movement-sensitive on-year.” 22.5 tonnes of carbon dioxide from polluting the air as fans have shared over 68,000 miles between them travelling to and from Chelsea games. The Chelsea Liftshare website links drivers and passengers together and was completely free to use. The scheme allowed fans to split travel costs to a game, meet fellow Blues and share matchday experiences.

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Chelsea and Right To Play

During the 2011/12 season, Asia would no doubt have noticed Chelsea’s relationship with the Right To Play logos and players Right To Play went from strength carrying the charity’s Red Balls out to strength, raising funds for our onto the pitches in each of the venues global charity partner and increasing we played. awareness of the amazing work they However two further invaluable undertake. projects were also launched over in Fans on the pre-season tour to South-East Asia.

Tackling malaria joined Chelsea to encourage children to sleep under and Right To Play in Bangkok them – one of the most effective ways of to further the fight against malaria in preventing the killer disease. Thailand and Africa. Drogba, who knows firsthand how Alongside Vestergaard, dangerous malaria can be, joined young manufacturers of PermaNet, a series people to launch the initiative. of insecticidal bed nets were made I’m one of the lucky ones, I survived to replicate posters on a bedroom malaria but every year hundreds of wall. The nets featured Drogba in full thousands of people don’t,” he said. flow on the pitch and over 5,000 were “Malaria can be prevented just by initially produced for distribution. sleeping under a net and if these new By using images of the striker along nets get more kids and their families to do with the club badge and Right To that then we can actually save lives. This Play logo, the nets were designed campaign shows how easy it can be.”

Didier Drogba presents Chelsea-themed malaria nets to children in Bangkok

Chelsea players carry Right To Play Red Balls prior to our pre-season friendly against Thailand All Stars

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TOWER HAMLETS Chelsea Foundation and Right To Play coaches teamed up in London to provide sport and play opportunities to around 100 school children in Tower Hamlets. The two-hour event in the Olympic Borough saw youngsters splitting their time between five separate stations, with four run by Right To Play and local youth leaders, while the Chelsea Foundation coaches took control of the other. The local youth leaders who took part were also trained by Right To Play. The stations featured activities furthering the philosophies of both Right To Play and the Chelsea Foundation, using the power of sport to inspire young people and help them to develop vital life skills. “We have games which teach young children about their futures and how the simplest things can inspire you,” said Stacey Cram, advocacy manager for Right To Play. “We are trying to teach children about the work we do in developing countries so they can learn about others while also having some fun themselves. All the games being played teach different things which One Logo, one shirt, will help them become respected members of their communities in one Champions League the future.” Chelsea was proud to to Right To Play. This will spread the become the first English message that sport and play have team to sport a charity logo on our the power to improve the lives of Champions League shirts as the children living in some of the most team carried the Right To Play logo disadvantaged areas of the world,” all the way to the final in Munich, said four-time Olympic speed-skating when 300 million people saw the gold medallist Johann Koss, Right To Blues lift the Champions League Play’s President and CEO. trophy. “I am thrilled that Right To Play’s “By featuring our logo on their partnership with Chelsea continues Champions League shirt, Chelsea to grow and I would like to thank and their sponsors are truly Chelsea and their sponsors Samsung Chelsea displayed the Right To demonstrating their commitment and adidas for their support.” Play logo on the back of our Champions League shirts during the 2011/12 season

54 CHELSEA FOUNDATION REVIEW 2011/12 SEASON 55 Past Players’ Trust Past Players’ Trust

Club shows support for stars of yesteryear As a wholly owned subsidiary help or other forms of assistance. of the Foundation, the Chelsea The Annual Lunch still sees many Past Players’ Trust forms an important of our former stars coming together part of the wider Chelsea family and to celebrate friendship and reminisce has an important role in celebrating about their days at Chelsea as well as our past and building our future. raising valuable funds for the Trust. The club is determined that the The Old Boys team also helped players, staff and managers who bring former team-mates together helped the club in the past are never with many fans’ favourites, such forgotten and the Past Players’ Trust as Dave Beasant, Clive Wilson, was created to provide help and Dave Lee, and Steve support to those members of the Finnieston, turning out to don the Chelsea family who may need medical famous Blue kit.

Chelsea Chairman Bruce Buck (right) donates a cheque to the Past Players’ Trust

Clive Walker in action for the Chelsea Old Boys

Micky Droy and shared tales of life at Chelsea in the Eighties at the 2011 Annual Lunch

56 CHELSEA FOUNDATION REVIEW 2011/12 SEASON CHELSEA FOUNDATION REVIEW 2011/12 SEASON 57 FO N UNDATIO www.chelseafc.com