CORPORATE SOCIAL RESPONSIBILTY REPORT for the 2007/08 SEASON C O N T E N T S C O N T E N T S
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CORPORATE SOCIAL RESPONSIBILTY REPORT FOR THE 2007/08 SEASON WWW.CHELSEAFC.COM c o n t e n t s c o n t e n t s 04uCHAIRMAN’S MESSAGE Bruce Buck reveals how Chelsea’s commitment to Corporate Social Responsibility grew considerably during the 2007/08 season 06uSOCIAL INCLUSION A look at some of the key initiatives that the club’s Football in the Community department was involved with over the course of the campaign 12uCHARITY WORK Our work with charity partners Right to Play and CLIC Sargent went from strength to strength thanks to some high-profile events, plus details on the club’s other charitable ventures 20uDIVERSITY IN COACHING Chelsea FITC coaches ran an array of courses which helped thousands of children from a multitude of backgrounds to improve their football skills 22uEDUCATIONAL INITIATIVES People of all ages have benfited from Chelsea’s educational programmes, many of which use football as a tool to inspire and motivate 30uHEALTHY LIVING School children from Hammersmith & Fulham were given a healthy start to the day thanks to Chelsea’s Breakfast Clubs 32uENVIRONMENTAL ISSUES A look at the green credentials of our state-of-the-art training facilities in Cobham and details on how Chelsea made a commitment to reduce carbon emissions after joining the Mayor of London’s Green 500 scheme 36uCLUB ENGAGEMENT A look at how the club interacts with fans, former players and staff members Paulo Ferreira with youngsters taking part in Chelsea’s Creating Chances project, one of FITC’s key intiatives which gives something back to the club’s community partners 02 WWW.CHELSEAFC.COM WWW.CHELSEAFC.COM 03 FOREWORD uB R U C E B U C K FOREWORD uB R U C E B U C K Chairman Bruce Buck says the club are, and always will be, fully committed to CSR ‘CSR is at the heart of Chelsea’ chairman bruce buCk reflectS On A prOduCtivE season of csr activity in which the club has Once AgAin rAised the bEnchmark he 2007/08 season was yet immense credit for their involvement. another hugely successful Yet again, money raised directly year for Corporate Social for charity was over £1m, while the Responsibility (CSR) at the club total CSR investment of the club was Twhere our work in the community has £5,583,652 – an amazing 2.62 per cent gone from strength to strength. of turnover, which is more than three The opening of the new training times the recommendation laid down ground facilities at Cobham included by the United Nations. a brand new base for our community Chelsea’s Soccer Schools are leading department, placing CSR at the very their fields with profits generated from heart of Chelsea and allowing our the programme being re-invested work to expand into new areas. back into the grass roots to support our The number of young people we community activities. reach has grown to almost 500,000 Our new and innovative range of and the range of activities provided activities continue to educate and has also expanded, creating one of engage. Throughout the season the most wide-ranging community hundreds of thousands of young programmes, not only in football, but people benefited from exercise, social throughout the world of sport. programmes and our high quality Of particular pride for us as a club coaching. This was an increase of is that all our community work is 150,000 on the previous season. fully supported by the players here Often this work goes unnoticed or ‘During the 2007/08 at Chelsea. During the season our unheralded, particularly at a time players were part of more CSR visits when it seems fashionable to criticise season our players and events than any other Premier the game and the players. were part of more League club. During one of the Nonetheless, we continue, not for busiest times we have had both good headlines or positive publicity, CSR visits and events on and off the field, it is extremely but because we as a club are fully than any other club’ rewarding to know this support committed to this work and because continues and the team deserves we believe it is the right thing to do. 04 WWW.CHELSEAFC.COM WWW.CHELSEAFC.COM 05 f I T C uSOCIAL INCLUSION f I T C uSOCIAL INCLUSION Former Commonwealth and European middleweight boxing champion Richie Woodhall shows off his belt and medals to KICKZ participants in Ashburton, alongside the FITC’s Daniel Gill (back row, far right) Reaching out to the community FooTBall IS A GReaT waY of BRINGING The local commUNITY TOGETheR IN SUPPORT of TheIR Team, AND caN also helP ORGANIsaTIONS SUch as The PolIce woRK WITH The PUBLIC e believe that football young people involved were more is more than just a responsive and ready to engage game – it can be a way with them. to reach out to people They are also able to provide them Wand communities and, when used with a range of workshops and properly, can become a force for good programmes to tackle social issues and social inclusion. such as gun and knife crime, as Our Football in the Community well as helping with entry routes to department is a world leader apprenticeships and colleges. in harnessing this power and Chelsea’s Positive Futures and actively engaging young KICKZ programmes are industry- people, reintegrating them and leading initiatives engaging providing routes back into their hundreds of young people every neighbourhoods or into education, week in south-west London, and have employment or training. a hugely positive effect on both the Working in some of the country’s participants and their communities. most deprived housing estates, As a club we also work to create Chelsea’s community coaches are training opportunities for the making a real difference. participants to take coaching By targeting the most disaffected qualifications and turn them into and hard-to-reach groups and youth leaders, ensuring long-term providing opportunities to play sustainability to the programmes football, organisations including we offer and also, on occasion, the police, youth services and employment and volunteering welfare services have found that the opportunities within Chelsea FC. ‘Positive Futures and KICKZ are industry-leading initiatives engaging hundreds of young people every week in south-west London’ 06 WWW.CHELSEAFC.COM WWW.CHELSEAFC.COM 07 f I T C uSOCIAL INCLUSION f I T C uSOCIAL INCLUSION The national KICKZ programme uses football to engage youngsters from disadvantaged backgrounds and has seen impressive results in reducing anti-social behaviour Anti-crime KICKZ The KICKZ project is a national programme which targets disadvantaged areas. Chelsea’s work during the 2007/08 season saw the programmes operating in the boroughs of Wandsworth, Knife Kensington & Chelsea, Hammersmith & Fulham and Westminster. Using football as the initial contact, Crime the project creates safer, stronger To assist the Metropolitan Police Service and more respectful communities with their Operation Blunt initiative in through the development of young London, the club backed a campaign to people’s potential. help educate young people about the The 2007/08 season saw an dangers of knife crime. expansion of our KICKZ sessions Daniel Gill, youth development in south-west London, taking the manager for Wandsworth, said: number of schemes operating to ‘We are focussing our efforts on 12 and engaging over 1,000 young combating knife crime at the people every week. Outstanding participants are Football isn’t the only sport used by rewarded with prizes such as tours ‘We make the Chelsea’s community schemes to of Stamford Bridge, match tickets help young people around London consequences hit to reach their potential, with some and, in some cases, visits to the youngsters learning boxing training ground. One such group home a bit more in from Wandsworth met up with our workshops’ ‘Projects have shown moment because clearly there are big anti-social behaviour issues with it. ‘We make people aware of the and low-level crime consequences of stabbing someone fell by 27 per cent’ hit home in our workshops – the cost The expansion of the of it and the trauma to the individual’s KICKZ programme family – things they don’t usually see means even more KICKZ participants Steve Sidwell and then attended a impressed Chelsea because they are not thinking of the communities in workshop on healthy eating with south-west London defender Jose consequences,’ he added. now benefit from Bosingwa with nutritionist Nick Broad. FITC’s personnel attainment the football-based their ball skills at They are residents on the St Johns Stamford Bridge community training officer (PACT), Ian anti-crime initiative Estate in Wandsworth, identified Jordan, added: ‘We are doing constant by police, social services and local behavioural work, which is where you agencies as a priority area for the are giving people the ability to reflect, initiative. By providing workshops think and make judgements before linked to football coaching schemes, they do something. trial projects have shown anti-social ‘If you are informed of the behaviour and low-level crime fell implications of knife crime then you by an average of 27 per cent during may not want to do it, just like if you 2007/08. Criminal damage was are aware of the effects of drugs, it down 31 per cent and minor assault can make a real difference.’ reduced by 26 per cent on average. 08 WWW.CHELSEAFC.COM WWW.CHELSEAFC.COM 09 f I T C uSOCIAL INCLUSION f I T C uSOCIAL INCLUSION Prince’s Trust Chelsea Football Club is proud to During the season Chelsea has support The Prince’s Trust – the helped 40 young people across three United Kingdom’s leading youth groups and provided work experience charity which exists to help young opportunities, match tickets and a people get their lives back on track.